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AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC: Form 990, tax year 2019

View the entire original 990 at ProPublica ↗

Organization
AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC (EIN 13-1621786)
Tax period
2019-04-01 to 2020-03-31
Filed
2021-02-05
IRS object ID
202140369349300409
Schema version
2019v5.1
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2021-02-05T07:53:29-06:00ReturnTs
Tax Period End2020-03-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1GRANT THORNTON LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1171 N CLARK ST SUITE 200AddressLine1Txt
CityCHICAGOCityNm
State AbbreviationILStateAbbreviationCd
ZIP60601ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2019-04-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN131621786EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1American Association of Advertising AgenciesBusinessNameLine1Txt
FieldValueIRS element (for citing)
In Care Of% JAMES O'DONNELLInCareOfNm
Business Name ControlAMERBusinessNameControlTxt
Phone2128500770PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line11065 Avenue of the AmericasAddressLine1Txt
CityNew YorkCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10018ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonJAMES O'DONNELLPersonNm
Person TitleSVP CONTROLLERPersonTitleTxt
Phone2128500713PhoneNum
Signature2021-02-05SignatureDt
Discuss With Paid PreparerYes (true)DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonSCOTT THOMPSETTPreparerPersonNm
PTINP00741490PTIN
Phone3128560200PhoneNum
FieldValueIRS element (for citing)
Tax2019TaxYr
Build TS2022-09-23 18:48:47ZBuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

FieldValueIRS element (for citing)
Business Name Line14A'SBusinessNameLine1Txt
FieldValueIRS element (for citing)
Principal OfficerMarla Kaplowitz Pres CEOPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line11065 Avenue of the AmericasAddressLine1Txt
CityNew YorkCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10018ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$14,586,912GrossReceiptsAmt
Group Return For AffiliatesfalseGroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website Addresswww.AAAA.orgWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1917FormationYr
Legal Domicile StateNYLegalDomicileStateCd
Activity Or MissionTHE 4A'S HELPS EMPOWER OUR MEMBERS TO DELIVER INSIGHTFUL CREATIVITY THAT DRIVES COMMERCE AND INFLUENCES CULTURE, ALL WHILE MOVING THE INDUSTRY FORWARD.ActivityOrMissionDesc
Voting Members Governing Body29VotingMembersGoverningBodyCnt
Voting Members Independent28VotingMembersIndependentCnt
Total Employee73TotalEmployeeCnt
Total Volunteers28TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$0PYContributionsGrantsAmt
CY Contributions Grants$0CYContributionsGrantsAmt
PY Program Service Revenue$14,957,437PYProgramServiceRevenueAmt
CY Program Service Revenue$12,830,899CYProgramServiceRevenueAmt
PY Investment Income$1,081,570PYInvestmentIncomeAmt
CY Investment Income$1,118,023CYInvestmentIncomeAmt
PY Other Revenue$369,891PYOtherRevenueAmt
CY Other Revenue$364,053CYOtherRevenueAmt
PY Total Revenue$16,408,898PYTotalRevenueAmt
CY Total Revenue$14,312,975CYTotalRevenueAmt
PY Grants And Similar Paid$291,400PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$125,800CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$9,434,946PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$9,100,057CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$8,356,647PYOtherExpensesAmt
CY Other Expenses$5,702,292CYOtherExpensesAmt
PY Total Expenses$18,082,993PYTotalExpensesAmt
CY Total Expenses$14,928,149CYTotalExpensesAmt
PY Revenues Less Expenses-$1,674,095PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$615,174CYRevenuesLessExpensesAmt
Total Assets BOY$16,113,610TotalAssetsBOYAmt
Total Assets EOY$14,512,633TotalAssetsEOYAmt
Total Liabilities BOY$10,043,916TotalLiabilitiesBOYAmt
Total Liabilities EOY$9,147,812TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$6,069,694NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$5,364,821NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionTHE AMERICAN ASSOCIATION OF ADVERTISING AGENCIES (AAAA, 4A'S) IS THE LEADING AUTHORITY REPRESENTING THE MARKETING COMMUNICATIONS AGENCY BUSINESS. IT PROVIDES LEADERSHIP, ADVOCACY AND TRAINING THAT EMPOWER AGENCIES TO INNOVATE, EVOLVE AND GROW. (CONTINUED ON SCHEDULE O).MissionDesc
Significant New Program SrvcfalseSignificantNewProgramSrvcInd
Significant ChangefalseSignificantChangeInd
DescEDUCATION: AAAA PROVIDES A LIBRARY WITH UNLIMITED INFORMATION PERTAINING TO PRODUCTS AND COMPANIES; AIDS IN SETTING INDUSTRY STANDARDS; PUTS OUT MANY EDUCATIONAL PUBLICATIONS; AND CONDUCTS TRAINING, SEMINARS, AND MEETINGS.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
DescAAAA ESTABLISHED ITS WASHINGTON OFFICE TO ADDRESS FEDERAL AND STATE LEGISLATION AND TO EDUCATE LEGISLATORS ON RAMIFICATIONS OF PROPOSED BILLS AFFECTING THE ADVERTISING INDUSTRY.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
DescAAAA PROVIDES COUNTLESS OTHER SERVICES, INCLUDING MANAGEMENT STUDIES, TO APPROXIMATELY 350 MEMBER COMPANIES.Desc
FieldValueIRS element (for citing)
Described In Section501c3falseDescribedInSection501c3Ind
Schedule B RequiredfalseScheduleBRequiredInd
Political Campaign ActyfalsePoliticalCampaignActyInd
Subject To Proxy TaxYes (true)SubjectToProxyTaxInd
Donor Advised FundfalseDonorAdvisedFundInd
Conservation EasementsfalseConservationEasementsInd
Collections Of ArtfalseCollectionsOfArtInd
Credit CounselingYes (true)CreditCounselingInd
Donor Rstr Or Quasi EndowmentsfalseDonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (true)ReportLandBuildingEquipmentInd
Report Investments Other SecfalseReportInvestmentsOtherSecInd
Report Program Related InvstfalseReportProgramRelatedInvstInd
Report Other AssetsYes (true)ReportOtherAssetsInd
Report Other LiabilitiesYes (true)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (true)IncludeFIN48FootnoteInd
Independent Audit Fincl StmtfalseIndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtYes (true)ConsolidatedAuditFinclStmtInd
School OperatingfalseSchoolOperatingInd
Foreign OfficefalseForeignOfficeInd
Foreign ActivitiesfalseForeignActivitiesInd
More Than5000 K To OrgfalseMoreThan5000KToOrgInd
More Than5000 K To IndividualsfalseMoreThan5000KToIndividualsInd
Professional FundraisingfalseProfessionalFundraisingInd
Fundraising ActivitiesfalseFundraisingActivitiesInd
Gaming ActivitiesfalseGamingActivitiesInd
Operate HospitalfalseOperateHospitalInd
Grants To OrganizationsYes (true)GrantsToOrganizationsInd
Grants To IndividualsfalseGrantsToIndividualsInd
Schedule J RequiredYes (true)ScheduleJRequiredInd
Tax Exempt BondsfalseTaxExemptBondsInd
Loan OutstandingfalseLoanOutstandingInd
Grant To Related PersonfalseGrantToRelatedPersonInd
Business Rln With Org MemfalseBusinessRlnWithOrgMemInd
Business Rln With Fam MemfalseBusinessRlnWithFamMemInd
Business Rln With35 Ctrl EntfalseBusinessRlnWith35CtrlEntInd
Deductible Non Cash ContrifalseDeductibleNonCashContriInd
Deductible Art ContributionfalseDeductibleArtContributionInd
Terminate OperationsfalseTerminateOperationsInd
Partial LiquidationfalsePartialLiquidationInd
Disregarded EntityYes (true)DisregardedEntityInd
Related EntityYes (true)RelatedEntityInd
Related Organization Ctrl EntYes (true)RelatedOrganizationCtrlEntInd
Transaction With Control EntYes (true)TransactionWithControlEntInd
Activities Conducted PrtshpfalseActivitiesConductedPrtshpInd
Schedule O RequiredYes (true)ScheduleORequiredInd
IRP Document21IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (true)BackupWthldComplianceInd
Employee73EmployeeCnt
Employment Tax Returns FiledYes (true)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitYes (true)UnrelatedBusIncmOverLimitInd
Form990 T FiledYes (true)Form990TFiledInd
Foreign Financial AccountfalseForeignFinancialAccountInd
Prohibited Tax Shelter TransfalseProhibitedTaxShelterTransInd
Taxable Party NotificationfalseTaxablePartyNotificationInd
Nondeductible ContributionsfalseNondeductibleContributionsInd
Indoor Tanning ServicesfalseIndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht PymtfalseSubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst IncfalseSubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members29GoverningBodyVotingMembersCnt
Independent Voting Member28IndependentVotingMemberCnt
Family Or Business RlnfalseFamilyOrBusinessRlnInd
Delegation Of Mgmt DutiesfalseDelegationOfMgmtDutiesInd
Change To Org DocumentsfalseChangeToOrgDocumentsInd
Material Diversion Or MisusefalseMaterialDiversionOrMisuseInd
Members Or StockholdersYes (true)MembersOrStockholdersInd
Election Of Board MembersYes (true)ElectionOfBoardMembersInd
Decisions Subject To ApprovaYes (true)DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (true)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (true)MinutesOfCommitteesInd
Officer Mailing AddressfalseOfficerMailingAddressInd
Local ChaptersYes (true)LocalChaptersInd
Policies Reference ChaptersYes (true)PoliciesReferenceChaptersInd
Form990 Provided To Gvrn BodyYes (true)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (true)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (true)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (true)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (true)WhistleblowerPolicyInd
Document Retention PolicyYes (true)DocumentRetentionPolicyInd
Compensation Process CEOYes (true)CompensationProcessCEOInd
Compensation Process OtherfalseCompensationProcessOtherInd
Investment In Joint VenturefalseInvestmentInJointVentureInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

FieldValueIRS element (for citing)
PersonJAMES O'DONNELLPersonNm
Phone2128500713PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line11065 AVENUE OF THE AMERICASAddressLine1Txt
CityNew YorkCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10018ZIPCd
FieldValueIRS element (for citing)
Info In Schedule O Part VIIYes (X)InfoInScheduleOPartVIIInd

Form990 Part VII Section A Form990PartVIISectionAGrp (46 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtAverage Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtHighest Compensated EmployeeHighestCompensatedEmployeeInd
Marla Kaplowitz
PRESIDENT & CEO45.00.0Yes (X)Yes (X)$807,295$0$26,482
Mollie Rosen
EVP ARM45.00.0Yes (X)$333,833$0$26,531
Richard O'Brien
EVP Government Relations45.00.0Yes (X)$310,000$0$8,813
Louis Jones
EVP Media & Data Practice45.00.0Yes (X)$300,197$0$8,559
Charles Foxgrover
Chief Digital Officer45.00.0Yes (X)$266,150$0$22,367
James O'Donnell
EVP Finance/Treasurer45.00.0Yes (X)$225,831$0$27,080
Margaret Lamparilloth
EVP - Mar Com/Events & Partner45.00.0Yes (X)$232,484$0$16,205
Simon Fenwick
EVP Diversity45.00.0Yes (X)$222,000$0$8,097
Thomas Finneran Thru
EVP Management Services45.00.0Yes (X)$217,453$0$11,530
Matt Kasindorf
SVP45.00.0$194,833$0$13,867Yes (X)
Alison Pepper As of 0
EVP Government Relations45.00.0Yes (X)$200,750$0$7,543
Harley Griffiths
SVP45.00.0$176,840$0$17,868Yes (X)
Gregory Walker
SVP45.00.0$191,252$0$3,439Yes (X)
Erika Rasmussen
SVP45.00.0$186,500$0$5,595Yes (X)
Marsha Appel
SVP45.00.0$169,390$0$5,082Yes (X)
Gerald McGee Thru 04
EVP Western Region45.00.0Yes (X)$122,043$0$3,354
Donna Tobin As of 11
EVP - Mar Com/Events & Partner45.00.0Yes (X)$45,833$0$55
Christine Fruechte
Secretary/Treasurer1.00.0Yes (X)Yes (X)$0$0$0
Barry Wacksman
Chair1.00.0Yes (X)Yes (X)$0$0$0
Abbey Klaassen
Vice Chair1.00.0Yes (X)Yes (X)$0$0$0
Sharon Napier
Vice Chair1.00.0Yes (X)Yes (X)$0$0$0
Greg Stern
Past Chair1.00.0Yes (X)Yes (X)$0$0$0
Lou Aversano
DIRECTOR-AT-LARGE1.00.0Yes (X)$0$0$0
Marie-Claire Barker
DIRECTOR-AT-LARGE1.00.0Yes (X)$0$0$0
Susan Credle
DIRECTOR-AT-LARGE1.00.0Yes (X)$0$0$0
Laura Maness
DIRECTOR-AT-LARGE1.00.0Yes (X)$0$0$0
Erin Matts
DIRECTOR-AT-LARGE1.00.0Yes (X)$0$0$0
Kathy Ring
DIRECTOR-AT-LARGE1.00.0Yes (X)$0$0$0
Rob Schwartz
DIRECTOR-AT-LARGE1.00.0Yes (X)$0$0$0
Steve Williams
DIRECTOR-AT-LARGE | MLC Chair1.00.0Yes (X)$0$0$0
Mark Bachmann
Central Region Director1.00.0Yes (X)$0$0$0
Karen Seamen
Central Region Director1.00.0Yes (X)$0$0$0
Daisy Exposito
Eastern Region Director1.00.0Yes (X)$0$0$0
Andrew Graff
Eastern Region Director1.00.0Yes (X)$0$0$0
Brad Bennett
southern Region Director1.00.0Yes (X)$0$0$0
Bob Morrison
southern Region Director1.00.0Yes (X)$0$0$0
Richard Ward
southern Region Director1.00.0Yes (X)$0$0$0
David Angelo
western Region Director1.00.0Yes (X)$0$0$0
John Gallegos
western Region Director1.00.0Yes (X)$0$0$0
Eric Johnson
western Region Director1.00.0Yes (X)$0$0$0
Brad W Brinegar
DIRECTOR-AT-LARGE (THRU 12/19)1.00.0Yes (X)$0$0$0
MARTIN CASS
DIRECTOR-AT-LARGE (THRU 12/19)1.00.0Yes (X)$0$0$0
DEBBY REINER
DIRECTOR-AT-LARGE (THRU 12/19)1.00.0Yes (X)$0$0$0
BILL KOENIGSBERG
DIRECTOR-AT-LARGE (THRU 12/19)1.00.0Yes (X)$0$0$0
LIZ ROSS
DIRECTOR-AT-LARGE (THRU 12/19)1.00.0Yes (X)$0$0$0
ADAM COTUMACCIO
COO (as of 02/20)45.00.0Yes (X)$0$0$0
FieldValueIRS element (for citing)
Total Reportable Comp From Org$4,202,684TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$212,467TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K22IndivRcvdGreaterThan100KCnt
Former Ofcr Employees ListedfalseFormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (true)TotalCompGreaterThan150KInd
Compensation From Other SrcsfalseCompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
Creative Circle LLC
300 Park Ave S 7th FloorNEW YORKNY10010HR Consulting$343,431
Venable LLP
1290 Avenue of Americas 20th FLNEW YORKNY10104Legal Services$240,340
Element Eleven Inc
663 West 100 SouthSALT LAKE CITYUT84104Software Development$161,667
614 Group LLC
214 W 29th StNEW YORKNY10001Program Stragety$138,363
Digennaro Communications LLC
18 West 21st Street 6th FloorNEW YORKNY10010Public Relationship$137,785
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K8CntrctRcvdGreaterThan100KCnt
Total Contributions$0TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (5 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmtUnrelated Business RevenueUnrelatedBusinessRevenueAmtExclusionExclusionAmt
MEMBERSHIP DUES900099$11,874,673$11,874,673$0$0
CONFERENCES AND TRAINING900099$814,704$814,704$0$0
PUBLICATIONS AND TAPE SALES900099$66,050$66,050$0$0
INITIATION FEE900099$20,510$20,510$0$0
SERVICE FOR NEW AGENCIES900099$42,000$42,000$0$0

Total Oth Program Service Rev TotalOthProgramServiceRevGrp

FieldValueIRS element (for citing)
Total Revenue Column$12,962TotalRevenueColumnAmt
Related Or Exempt Func Income$12,962RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$0ExclusionAmt
FieldValueIRS element (for citing)
Total Program Service Revenue$12,830,899TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,103,230TotalRevenueColumnAmt
Exclusion$1,103,230ExclusionAmt

Incm From Invest Bond Proceeds IncmFromInvestBondProceedsGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Royalties Revenue RoyaltiesRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Rental Income Or Loss RentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Real$0RealAmt
Personal$0PersonalAmt

Net Rental Income Or Loss NetRentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

FieldValueIRS element (for citing)
Securities$288,730SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

FieldValueIRS element (for citing)
Securities$273,937SecuritiesAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Securities$14,793SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$14,793TotalRevenueColumnAmt
Exclusion$14,793ExclusionAmt
FieldValueIRS element (for citing)
Fundraising Gross Income$0FundraisingGrossIncomeAmt
Fundraising Direct Expenses$0FundraisingDirectExpensesAmt

Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt
FieldValueIRS element (for citing)
Gaming Gross Income$0GamingGrossIncomeAmt
Gaming Direct Expenses$0GamingDirectExpensesAmt

Net Income From Gaming NetIncomeFromGamingGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt
FieldValueIRS element (for citing)
Gross Sales Of Inventory$0GrossSalesOfInventoryAmt
Cost Of Goods Sold$0CostOfGoodsSoldAmt

Net Income Or Loss NetIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Other Revenue Misc OtherRevenueMiscGrp (3 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmtUnrelated Business RevenueUnrelatedBusinessRevenueAmtExclusionExclusionAmt
INTERCOMPANY REIMBURSEMENTS900099$150,000$150,000$0$0
JAY CHIAT AWARD ENTRY FEES900099$138,200$138,200$0$0
MISCELLANEOUS REVENUE900099$75,853$75,853$0$0
FieldValueIRS element (for citing)
Other Revenue Total$364,053OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$14,312,975TotalRevenueColumnAmt
Related Or Exempt Func Income$13,194,952RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$1,118,023ExclusionAmt

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$124,000TotalAmt

Grants To Domestic Individuals GrantsToDomesticIndividualsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Foreign Grants ForeignGrantsGrp

FieldValueIRS element (for citing)
Total$1,800TotalAmt

Benefits To Members BenefitsToMembersGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$3,334,359TotalAmt

Comp Disqual Persons CompDisqualPersonsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$4,680,633TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$60,461TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$613,970TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$410,634TotalAmt

Fees For Services Management FeesForServicesManagementGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$332,441TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$100,580TotalAmt

Fees For Services Lobbying FeesForServicesLobbyingGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$336,965TotalAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$90,240TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$638,320TotalAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$43,129TotalAmt

Royalties RoyaltiesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$1,414,759TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$459,107TotalAmt

Pymt Travel Entrtnmnt Pub Ofcl PymtTravelEntrtnmntPubOfclGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$784,324TotalAmt

Interest InterestGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Payments To Affiliates PaymentsToAffiliatesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$421,667TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$75,657TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmtProgram ServicesProgramServicesAmtManagement And GeneralManagementAndGeneralAmtFundraisingFundraisingAmt
SPECIAL PROJECTS$401,350$0$0$0
PUBLICATION AND SUBSCRIPTION$509,340$0$0$0
DUES AND FEES$46,639$0$0$0
AWARD PROGRAMS$3,863$0$0$0

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$43,911TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$14,928,149TotalAmt
Program Services$0ProgramServicesAmt
Management And General$0ManagementAndGeneralAmt
Fundraising$0FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$2,378,575BOYAmt
EOY$1,653,979EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$946,564BOYAmt
EOY$664,807EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$1,160,606BOYAmt
EOY$911,171EOYAmt

Receivables From Officers Etc ReceivablesFromOfficersEtcGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Rcvbl From Disqualified Prsn RcvblFromDisqualifiedPrsnGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Oth Notes Loans Receivable Net OthNotesLoansReceivableNetGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$295,132BOYAmt
EOY$334,376EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$5,188,587LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$3,657,199LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$1,762,127BOYAmt
EOY$1,531,388EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$8,609,745BOYAmt
EOY$8,399,291EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Investments Program Related InvestmentsProgramRelatedGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Intangible Assets IntangibleAssetsGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$960,861BOYAmt
EOY$1,017,621EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$16,113,610BOYAmt
EOY$14,512,633EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$2,389,163BOYAmt
EOY$1,234,114EOYAmt

Grants Payable GrantsPayableGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$3,790,940BOYAmt
EOY$4,124,004EOYAmt

Tax Exempt Bond Liabilities TaxExemptBondLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Escrow Account Liability EscrowAccountLiabilityGrp

FieldValueIRS element (for citing)
BOY$734,691BOYAmt
EOY$749,449EOYAmt

Loans From Officers Directors LoansFromOfficersDirectorsGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Mortg Notes Pybl Scrd Invst Prop MortgNotesPyblScrdInvstPropGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Unsecured Notes Loans Payable UnsecuredNotesLoansPayableGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$3,129,122BOYAmt
EOY$3,040,245EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$10,043,916BOYAmt
EOY$9,147,812EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$6,069,694BOYAmt
EOY$5,364,821EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$6,069,694BOYAmt
EOY$5,364,821EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$16,113,610BOYAmt
EOY$14,512,633EOYAmt
FieldValueIRS element (for citing)
Info In Schedule O Part XIYes (X)InfoInScheduleOPartXIInd
Reconcilation Revenue Expnss-$615,174ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst$3,353NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets-$93,052OtherChangesInNetAssetsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or ReviewfalseAccountantCompileOrReviewInd
FS AuditedYes (true)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Consolidated Basis Fincl StmtYes (X)ConsolidatedBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (true)AuditCommitteeInd
Federal Grant Audit RequiredfalseFederalGrantAuditRequiredInd

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Total Grassroots LobbyingTotalGrassrootsLobbyingGrp
Total Direct LobbyingTotalDirectLobbyingGrp
Total Lobbying ExpendTotalLobbyingExpendGrp
Other Exempt Purpose ExpendOtherExemptPurposeExpendGrp
Total Exempt Purpose ExpendTotalExemptPurposeExpendGrp
Lobbying Nontaxable AmountLobbyingNontaxableAmountGrp
Grassroots NontaxableGrassrootsNontaxableGrp
Tot Lbbyng Grassroot Mns Non TxTotLbbyngGrassrootMnsNonTxGrp
Tot Lbby Expend Mns Lbbyng Non TxTotLbbyExpendMnsLbbyngNonTxGrp
Substantially All Dues NondedYes (true)SubstantiallyAllDuesNondedInd
Only In House LobbyingYes (true)OnlyInHouseLobbyingInd
Agree Carryover Prior YearfalseAgreeCarryoverPriorYearInd

Schedule D IRS990ScheduleD

FieldValueIRS element (for citing)
Art Public Exhibition AmountsArtPublicExhibitionAmountsGrp
Held Works ArtHeldWorksArtGrp
Agent Trustee EtcfalseAgentTrusteeEtcInd
Incl Escrow Custodial Acct LiabYes (true)InclEscrowCustodialAcctLiabInd
CY Minus3 Yr Endwmt FundCYMinus3YrEndwmtFundGrp
CY Minus4 Yr Endwmt FundCYMinus4YrEndwmtFundGrp
LandLandGrp
BuildingsBuildingsGrp

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$2,625,773OtherCostOrOtherBasisAmt
Depreciation$1,434,829DepreciationAmt
Book Value$1,190,944BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$1,040,380OtherCostOrOtherBasisAmt
Depreciation$822,302DepreciationAmt
Book Value$235,928BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$1,522,435OtherCostOrOtherBasisAmt
Depreciation$1,400,069DepreciationAmt
Book Value$104,516BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$1,531,388TotalBookValueLandBuildingsAmt

Other Assets Org OtherAssetsOrgGrp (2 entries)

DescDescBook ValueBookValueAmt
INVESTMENT IN AD-ID$699,886
SECURITY DEPOSTS$317,735
FieldValueIRS element (for citing)
Total Book Value Other Assets$1,017,621TotalBookValueOtherAssetsAmt
Federal Income Tax Liability$0FederalIncomeTaxLiabilityAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (3 entries)

DescDescAmtAmt
DEFERRED RENT$1,660,963
DEFERRED COMPENSATION AGREEMENTS$1,027,484
OTHER LIABILITIES$351,798
FieldValueIRS element (for citing)
Total Liability$3,040,245TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd
Total Rev Etc Audited Fincl Stmt$14,316,328TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst$3,353NetUnrealizedGainsInvstAmt
Revenue Not Reported$3,353RevenueNotReportedAmt
Revenue Subtotal$14,312,975RevenueSubtotalAmt
Total Revenue Per Form990$14,312,975TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$15,021,201TotExpnsEtcAuditedFinclStmtAmt
Other Expenses Included$93,052OtherExpensesIncludedAmt
Expenses Not Reported$93,052ExpensesNotReportedAmt
Expenses Subtotal$14,928,149ExpensesSubtotalAmt
Total Expenses Per Form990$14,928,149TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
ESCROW OR CUSTODIAL ACCOUNT LIABILITYSCHEDULE D, PART IV THE FUNDS REPORTED ON THE FORM 990, PART X, LINE 21 INCLUDE AMOUNTS ASSOCIATED WITH THE VARIOUS REGIONAL COUNCILS THAT HOST GATHERINGS AND SPECIALISTS TO DISCUSS A BROAD ARRAY OF ADVERTISING TOPICS. THE PAYABLE ACCOUNT REPRESENTS THE NET INCOME AND EXPENSES ASSOCIATED WITH FUNDING THE COUNCIL ACTIVITIES. SCHEDULE D, PART XII, LINE 2D NET PERIODIC PENSION BENEFIT - $93,052
FIN 48 FOOTNOTETHE AAAA FOLLOWS GUIDANCE THAT CLARIFIES THE ACCOUNTING FOR UNCERTAINTY IN TAX POSITIONS TAKEN OR EXPECTED TO BE TAKEN IN A TAX RETURN. THE FASB ESTABLISHED CRITERION THAT AN INDIVIDUAL TAX POSITION MUST MEET FOR SOME OR ALL OF THE BENEFITS OF THAT POSITION TO BE RECOGNIZED IN AN ENTITY'S FINANCIAL STATEMENTS. THIS STANDARD REQUIRES THE ASSOCIATION TO DETERMINE WHETHER A TAX POSITION IS MORE LIKELY THAN NOT TO BE SUSTAINED UPON EXAMINATION BY THE APPLICABLE TAXING AUTHORITY, INCLUDING RESOLUTION OF ANY RELATED APPEALS OR LITIGATION PROCESSES, BASED ON THE TECHNICAL MERITS OF THE POSITION. THE AAAA IS EXEMPT FROM FEDERAL INCOME TAX UNDER SECTION 501(C)(6) OF THE U.S. INTERNAL REVENUE CODE (THE "CODE"), THOUGH IT IS SUBJECT TO TAX ON INCOME UNRELATED TO ITS EXEMPT PURPOSE, UNLESS THAT INCOME IS OTHERWISE EXCLUDED BY THE CODE. THE AAAA HAS DETERMINED THAT THERE ARE NO MATERIAL UNCERTAIN TAX POSITIONS THAT REQUIRE RECOGNITION OR DISCLOSURE IN THE FINANCIAL STATEMENTS. THE AAAA'S HAS PROCESSES PRESENTLY IN PLACE TO ENSURE THE MAINTENANCE OF ITS TAX-EXEMPT STATUS; TO IDENTIFY AND REPORT UNRELATED INCOME; DETERMINE ITS FILING AND TAX OBLIGATIONS IN JURISDICTIONS FOR WHICH IT HAS NEXUS; AND, TO REVIEW OTHER MATTERS THAT MAY BE CONSIDERED TAX POSITIONS. THE ADOPTION OF THIS STANDARD HAS NOT HAD AN IMPACT ON THE ASSOCIATION'S CONSOLIDATED FINANCIAL STATEMENTS.

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Grant Records MaintainedYes (true)GrantRecordsMaintainedInd

Recipient Table RecipientTable (3 entries)

Address Line1USAddress/AddressLine1TxtCityUSAddress/CityNmState AbbreviationUSAddress/StateAbbreviationCdZIPUSAddress/ZIPCdRecipient EINRecipientEINIRC SectionIRCSectionDescCash GrantCashGrantAmtNon Cash AssistanceNonCashAssistanceAmtPurpose Of GrantPurposeOfGrantTxt
AAAA Foundation
1065 Avenue of the AmericasNYNY10018133949950501(c)(3)$75,000$0Contributions/Sponsorships
AEF (ANA Educationl Foundation)
10 Gr Cent 155 E 44th StnyNY10017133228986501(c)(3)$6,500$0Contributions/Sponsorships
Advertising Week
212 w 35th StreetNew YorkNY10001542122176501(c)(3)$8,500$0Contributions/Sponsorships
FieldValueIRS element (for citing)
Total501c3 Org3Total501c3OrgCnt
Total Other Org0TotalOtherOrgCnt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePROCESS FOR MONITORING THE USE OF GRANT FUNDS IN THE U.S.FormAndLineReferenceDesc
ExplanationAAAA PRINCIPALLY PROVIDES MONETARY SUPPORT TO ITS RELATED ORGANIZATION, THE AAAA FOUNDATION, SO THAT THE FOUNDATION CAN PURSUE ITS CHARITABLE MISSION. NO FURTHER MONITORING OF THIS PARTICULAR GRANT IS REQUIRED AS BOTH ORGANIZATIONS SHARE A COMMON GOAL. AAAA PERIODICALLY SPONSORS OTHER ORGANIZATIONS SO LONG AS MANAGEMENT DETERMINES THAT THOSE ORGANIZATIONS HAVE GOALS AND OBJECTIVES THAT ALIGN WITH AAAA'S TAX-EXEMPT MISSION. AAAA ROUTINELY CONDUCTS BUSINESS WITH THESE ORGANIZATIONS AND RECEIVES ASSURANCES THAT GIFTED FUNDS ARE USED FOR THEIR INTENDED PURPOSES.ExplanationTxt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Idemnification Gross Up PmtsYes (X)IdemnificationGrossUpPmtsInd
Club Dues Or FeesYes (X)ClubDuesOrFeesInd
Written Policy Ref T And E ExpnssYes (true)WrittenPolicyRefTAndEExpnssInd
Substantiation RequiredYes (true)SubstantiationRequiredInd
Compensation CommitteeYes (X)CompensationCommitteeInd
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance PaymentfalseSeverancePaymentInd
Supplemental Nonqual Rtr PlanfalseSupplementalNonqualRtrPlanInd
Equity Based Comp ArrngmfalseEquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (15 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
Marla Kaplowitz
PRESIDENT & CEO$600,000$0$200,000$0$7,295$0$5,845$0$20,637$0$833,777$0$0$0
James O'Donnell
EVP Finance/Treasurer$195,682$0$30,000$0$149$0$6,770$0$20,310$0$252,911$0$0$0
Simon Fenwick
EVP Diversity$215,000$0$7,000$0$0$0$0$0$8,097$0$230,097$0$0$0
Thomas Finneran Thru 0619
EVP Management Services$152,453$0$65,000$0$0$0$6,225$0$5,305$0$228,983$0$0$0
Richard O'Brien
EVP Government Relations$270,000$0$40,000$0$0$0$8,400$0$413$0$318,813$0$0$0
Alison Pepper As of 0619
EVP Government Relations$183,750$0$17,000$0$0$0$6,023$0$1,520$0$208,293$0$0$0
Mollie Rosen
EVP ARM$263,833$0$70,000$0$0$0$8,400$0$18,131$0$360,364$0$0$0
Louis Jones
EVP Media & Data Practice$232,197$0$68,000$0$0$0$3,417$0$5,142$0$308,756$0$0$0
Charles Foxgrover
Chief Digital Officer$216,150$0$50,000$0$0$0$7,985$0$14,382$0$288,517$0$0$0
Marsha Appel
SVP$162,390$0$7,000$0$0$0$5,082$0$0$0$174,472$0$0$0
Harley Griffiths
SVP$169,340$0$7,500$0$0$0$5,305$0$12,563$0$194,708$0$0$0
Erika Rasmussen
SVP$165,000$0$21,500$0$0$0$5,595$0$0$0$192,095$0$0$0
Margaret Lamparillothru 1019
EVP - Mar Com/Events & Partner$202,484$0$30,000$0$0$0$0$0$16,205$0$248,689$0$0$0
Matt Kasindorf
SVP$185,833$0$9,000$0$0$0$5,845$0$8,022$0$208,700$0$0$0
Gregory Walker
SVP$183,152$0$8,100$0$0$0$1,911$0$1,528$0$194,691$0$0$0

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferenceSchedule J, Part I, Line 1aFormAndLineReferenceDesc
ExplanationTAX INDEMNIFICATION AND GROSS-UP PAYMENTS THE FOLLOWING INDIVIDUALS RECEIVED TAX GROSS-UP PAYMENTS IN 2019. THESE AMOUNTS ARE INCLUDED IN THEIR TAXABLE WAGES: MARLA KAPLOWITZ $7,295 GERALD MCGEE $158 JAMES O'DONNELL $149 HEALTH OR SOCIAL CLUB DUES IN FISCAL YEAR 2020, MARLA KAPLOWITZ RECEIVED A REIMBURSMENT FOR HEALTH CLUB DUES THAT WAS TAXABLE TO HER AND INCLUDED IN HER TAXABLE WAGES.ExplanationTxt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (9 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
ORGANIZATION'S MISSION (CONTINUED)Form 990, Part III, Line 1 IT SERVES 740 MEMBER AGENCIES ACROSS 1,400 OFFICES THAT CONTROL MORE THAN 85 PERCENT OF TOTAL U.S. ADVERTISING SPENDING. THE 4A'S IS COMMITTED TO PROTECTING THE BEST INTERESTS OF ITS MEMBERS, THEIR EMPLOYEES AND THE INDUSTRY AT LARGE. ITS BENEFITS DIVISION INSURES MORE THAN 164,000 AGENCY PROFESSIONALS, AND THE DC OFFICE ADVOCATES FOR POLICIES THAT BEST SUPPORT A THRIVING ADVERTISING INDUSTRY. WITH ITS BEST IN CLASS LEARNING AND CAREER DEVELOPMENT PROGRAMS, THE 4A'S AND ITS FOUNDATION FUEL A ROBUST DIVERSITY PIPELINE OF TALENT FOR ITS MEMBERS AND THE MARKETING AND MEDIA INDUSTRY, FOSTERING THE NEXT GENERATION OF LEADERS. NUMBER OF EMPLOYEES FORM 990, PART V, LINE 2A THE ASSOCIATION REPORTED 73 EMPLOYEES ON ITS 2019 FORM W-3; HOWEVER, THE ASSOCIATION NOTES THAT SOME OF THOSE EMPLOYEES PROVIDED SERVICES EXCLUSIVELY TO RELATED ORGANIZATIONS, AAAA BENEFITS, INC. AND TO AN UNRELATED PARTY, THE HEALTH CARE COALITION. THE COSTS OF THOSE SERVICES WERE REIMBURSED IN FULL BY THE DESIGNATED ORGANIZATIONS. PLEASE REFER TO SCHEDULE R FOR MORE DETAIL. FAMILY OR BUSINESS RELATIONSHIPS FORM 990, PART VI, LINE 2 MANY ACTORS FUND TRUSTEES WORK IN THE ENTERTAINMENT INDUSTRY. THESE INDIVIDUALS ENTER INTO BUSINESS ARRANGEMENTS AMONG THEMSELVES. THESE RELATIONSHIPS ARE FLUID THROUGHOUT ANY GIVEN YEAR AND SO IDENTIFYING EACH AND EVERY ONE IS VERY DIFFICULT. THESE BUSINESS RELATIONSHIPS HAVE NO IMPACT ON THE ACTORS FUND'S OPERATIONS.
MEMBERS OR STOCKHOLDERSForm 990, Part VI, Line 6 THE AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC. IS A TRADE ASSOCIATION WHOSE MEMBERS REPRESENT A WIDE RANGE OF DISCIPLINES WITHIN THE MARKETING COMMUNICATIONS LANDSCAPE. MEMBERS PARTICIPATE IN SHAPING THEIR ORGANIZATION AND ENTIRE INDUSTRY THROUGH THEIR DEDICATED WORK ON COMMITTEES, REGIONS, COUNCILS, AND FORUMS AS WELL AS SERVING ON THE NATIONAL BOARD.
MEMBERS OR STOCKHOLDERS WHO MAY ELECTForm 990, Part VI, Line 7A THE CHAIR OF THE BOARD AND THE SECRETARY-TREASURER SHALL BE ELECTED AT AN ANNUAL MEETING OF THE MEMBERS OF THE ASSOCIATION TO SERVE FOR TWO YEARS. THE VICE-CHAIR SHALL BE ELECTED AT AN ANNUAL MEETING IN YEARS NOT HAVING AN ELECTION OF A CHAIR AND SHALL SERVE FOR ONE YEAR. THE DIRECTORS-AT-LARGE SHALL BE ELECTED TO SERVE FOR A PERIOD OF THREE YEARS. REGIONAL DIRECTORS, NOMINATED BY THE RESPECTIVE REGIONS, SHALL BE ELECTED TO SERVE FOR ONE YEAR. THE DIRECTORS-AT-LARGE SHALL BE DIVIDED INTO THREE CLASSES TO CONSIST OF FOUR IN EACH CLASS. ONE CLASS SHALL BE ELECTED ANNUALLY.
DECISIONS SUBJECT TO APPROVALForm 990, Part VI, Line 7b ALL ELECTIONS AND RESOLUTIONS, UNLESS OTHERWISE SPECIFICALLY PROVIDED FOR, SHALL REQUIRE A MAJORITY VOTE OF THE MEMBERS IN ATTENDANCE. TWENTY PERCENT OF THE MEMBERS SHALL CONSTITUTE A QUORUM AT ANY ANNUAL OR SPECIAL MEETING OF THE ASSOCIATION FOR THE TRANSACTION OF BUSINESS.
FORM 990 REVIEW PROCESSForm 990, Part VI, Line 11b THE FORM 990 IS PREPARED BY AN INDEPENDENT ACCOUNTING FIRM, GRANT THORNTON, LLP, IN CONJUNCTION WITH THE ASSOCIATION'S FINANCIAL DEPARTMENT. ONCE COMPLETED, A DRAFT OF THE 2019 FORM 990 IS SENT TO THE MEMBERS OF THE BOARD OF DIRECTORS PRIOR TO ITS FILING WITH THE INTERNAL REVENUE SERVICE.
CONFLICT OF INTEREST POLICY MONITORING AND ENFORCEMENTForm 990, Part VI, Line 12c ALL BOARD MEMBERS, OFFICERS AND EMPLOYEES ARE REQUIRED ANNUALLY TO DISCLOSE ANY CONFLICTS OF INTEREST THAT MAY ARISE BY VIRTUE OF THEIR EMPLOYMENT OR BOARD SERVICE WITH THE ASSOCIATION. EACH INDIVIDUAL IS REQUIRED TO SIGN THE CODE OF CONDUCT POLICY ANNUALLY (WHICH ATTESTS TO THEIR INDEPENDENCE). WITHIN THE CODE OF CONDUCT POLICY THERE IS A REQUIREMENT TO DIVULGE ANY CONFLICT. THE SIGNED DOCUMENTS ARE RETAINED BY HUMAN RESOURCES AND THE BOARD SECRETARY. POTENTIAL CONFLICTS OF INTEREST ARE INVESTIGATED IMMEDIATELY.
PROCESS USED TO DETERMINE EXECUTIVE COMPENSATIONForm 990, Part VI, Line 15a THE ASSOCIATION HAS ESTABLISHED A COMPENSATION COMMITTEE TO DETERMINE THE COMPENSATION OF THE TOP MANAGEMENT OFFICIAL. THE COMPENSATION COMMITTEE MEETS ANNUALLY TO APPROVE BOTH RAISES AND BONUSES. THE OVERALL SALARY AND BENEFIT EXPENSES FOR THE NEXT FISCAL YEAR ARE PRESENTED TO THE FULL BOARD OF DIRECTORS IN JANUARY. THE BOARD OF DIRECTORS IS REQUIRED TO APPROVE THE BUDGET, BEFORE SALARY INCREASES GO INTO EFFECT. NONE OF THE OFFICERS AND/OR KEY EMPLOYEES MAY HAVE INPUT INTO THEIR OWN COMPENSATION PACKAGES. THE LAST COMPENSATION STUDY WAS PERFORMED IN OCTOBER OF 2020.
HOW DOCUMENTS ARE MADE AVAILABLE TO THE PUBLICForm 990, Part VI, Line 19 THE ASSOCIATION MAKES ITS CONSTITUTION AVAILABLE TO THE PUBLIC ON ITS WEBSITE. THE ASSOCIATION'S CONFLICT OF INTEREST POLICY, EXEMPTION APPLICATION, BYLAWS, AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST AND AT MANAGEMENT'S DISCRETION.
COMPENSATIONFORM 990, PART VII THE AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC. ALLOCATES A PERCENTAGE OF ITS EXECUTIVE SALARIES TO A RELATED TAXABLE CORPORATION, AAAA BENEFITS, INC. FOR PURPOSES OF PART VII AND SCHEDULE J, ALL SALARY IS BEING REPORTED TO THE ASSOCIATION SINCE IT ISSUES W-2 FORMS TO THE OFFICERS. FOR THE YEAR ENDING 03/31/2020, THE ASSOCIATION ALLOCATED SALARIES EQUAL TO APPROXIMATELY $150,000 TO AAAA BENEFITS, INC. FORM 990, PART XI, LINE 9 OTHER CHANGES IN NET ASSETS OR FUND BALANCES NET PERIODIC PENSION BENEFIT - $(93,052)

Schedule R IRS990ScheduleR

Id Disregarded Entities IdDisregardedEntitiesGrp

Disregarded Entity Name DisregardedEntityName

FieldValueIRS element (for citing)
Business Name Line14A'S WORKPLACE ENLIGHTENMENT LLCBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line11065 AVENUE OF THE AMERICASAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10018ZIPCd
FieldValueIRS element (for citing)
Primary ActivitiesEDUCATIONPrimaryActivitiesTxt
Legal Domicile StateNYLegalDomicileStateCd

Direct Controlling Entity Name DirectControllingEntityName

FieldValueIRS element (for citing)
Business Name Line1AAAABusinessNameLine1Txt

Id Related Tax Exempt Org IdRelatedTaxExemptOrgGrp

Disregarded Entity Name DisregardedEntityName

FieldValueIRS element (for citing)
Business Name Line1AAAA FoundationBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line11065 Avenue of the AmericasAddressLine1Txt
CityNew YorkCityNm
State AbbreviationNEStateAbbreviationCd
ZIP10018ZIPCd
FieldValueIRS element (for citing)
EIN133949950EIN
Primary ActivitiesScholarshipsPrimaryActivitiesTxt
Legal Domicile StateNYLegalDomicileStateCd
Exempt Code Section501(c)(3)ExemptCodeSectionTxt
Public Charity Status7PublicCharityStatusTxt

Direct Controlling Entity Name DirectControllingEntityName

FieldValueIRS element (for citing)
Business Name Line1NABusinessNameLine1Txt
FieldValueIRS element (for citing)
Controlled OrganizationfalseControlledOrganizationInd

Id Related Org Txbl Partnership IdRelatedOrgTxblPartnershipGrp

Related Organization Name RelatedOrganizationName

FieldValueIRS element (for citing)
Business Name Line1Advertising Digital Identification LLCBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line11065 Avenue of the AmericasAddressLine1Txt
CityNew YorkCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10018ZIPCd
FieldValueIRS element (for citing)
EIN061639073EIN
Primary ActivitiesDigital ID'sPrimaryActivitiesTxt
Legal Domicile StateNYLegalDomicileStateCd

Direct Controlling Entity Name DirectControllingEntityName

FieldValueIRS element (for citing)
Business Name Line1NABusinessNameLine1Txt
FieldValueIRS element (for citing)
Predominant Income TypeRELATEDPredominantIncomeTypeTxt
Share Of Total Income$1,772,729ShareOfTotalIncomeAmt
Share Of EOY Assets$1,220,822ShareOfEOYAssetsAmt
Disproportionate AllocationsfalseDisproportionateAllocationsInd
UBI Code V$0UBICodeVAmt
General Or Managing PartnerYes (true)GeneralOrManagingPartnerInd
Ownership0.50000OwnershipPct

Id Related Org Txbl Corp Tr IdRelatedOrgTxblCorpTrGrp (3 entries)

Address Line1USAddress/AddressLine1TxtCityUSAddress/CityNmState AbbreviationUSAddress/StateAbbreviationCdZIPUSAddress/ZIPCdEINEINPrimary ActivitiesPrimaryActivitiesTxtLegal Domicile StateLegalDomicileStateCdBusiness Name Line1DirectControllingEntityName/BusinessNameLine1TxtEntity TypeEntityTypeTxtShare Of Total IncomeShareOfTotalIncomeAmtShare Of EOY AssetsShareOfEOYAssetsAmtOwnershipOwnershipPctControlled OrganizationControlledOrganizationIndLegal Domicile Foreign CountryLegalDomicileForeignCountryCd
AAAA Benefits Inc
11020 David Taylor Drive Suite 305CharlotteNC28262133439015EMP BenefitsNCAAAAC Corp$2,808,200$7,153,1521.00000Yes (true)
AAAA Insurance Company Ltd
11020 David Taylor Drive Suite 305CharlotteNC28262980207541InsuranceAAAAC Corp$20,792,177$30,121,4641.00000Yes (true)BD
AAAA Group Insurance Trust
11020 David Taylor Drive Suite 305CharlotteNC28262133685892Support SvcsNCAAAATrust$0$01.00000Yes (true)
FieldValueIRS element (for citing)
Receipt Of Int Annts Rnts RyltsfalseReceiptOfIntAnntsRntsRyltsInd
Gift Grnt Or Cap Contri To Oth OrgYes (true)GiftGrntOrCapContriToOthOrgInd
Gift Grnt Cap Contri From Oth OrgfalseGiftGrntCapContriFromOthOrgInd
Loans Or Guarantees To Other OrgfalseLoansOrGuaranteesToOtherOrgInd
Loans Or Guarantees From Oth OrgfalseLoansOrGuaranteesFromOthOrgInd
Div Related OrganizationYes (true)DivRelatedOrganizationInd
Asset Sale To Other OrgfalseAssetSaleToOtherOrgInd
Asset Purchase From Other OrgfalseAssetPurchaseFromOtherOrgInd
Asset ExchangefalseAssetExchangeInd
Rental Of Facilities To Oth OrgfalseRentalOfFacilitiesToOthOrgInd
Rental Of Fclts From Oth OrgfalseRentalOfFcltsFromOthOrgInd
Perform Of Services For Oth OrgYes (true)PerformOfServicesForOthOrgInd
Perform Of Services By Other OrgfalsePerformOfServicesByOtherOrgInd
Sharing Of FacilitiesYes (true)SharingOfFacilitiesInd
Paid Employees SharingYes (true)PaidEmployeesSharingInd
Reimbursement Paid To Other OrgfalseReimbursementPaidToOtherOrgInd
Reimbursement Paid By Other OrgYes (true)ReimbursementPaidByOtherOrgInd
Transfer To Other OrgfalseTransferToOtherOrgInd
Transfer From Other OrgYes (true)TransferFromOtherOrgInd

Transactions Related Org TransactionsRelatedOrgGrp (7 entries)

Transaction TypeTransactionTypeTxtInvolvedInvolvedAmtMethod Of Amount DeterminationMethodOfAmountDeterminationTxt
AAAA FOUNDATION
S$159,061FMV
AAAA BENEFITS INC
L$150,000FMV
AAAA BENEFITS INC
O$230,111FMV
AAAA BENEFITS INC
Q$1,001,828FMV
AAAA BENEFITS INC
F$100,000DIRECT
ADVERTISING DIGITAL IDENTIFICATION LLC
S$795,000DIRECT
AAAA FOUNDATION
B$75,000DIRECT

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferenceSCHEDULE R, PART V, LINE 2FormAndLineReferenceDesc
ExplanationTHE ASSOCIATION DISCLOSES SIX TRANSACTIONS ON SCHEDULE R. THE ASSOCIATION IS REIMBURSED BY AAAA FOUNDATION FOR CERTAIN ADMINISTRATIVE, PROGRAMMATIC AND SUPPORT SERVICES. THESE EXPENSES ARE REIMBURSED AT COST AND THE TOTAL REIMBURSED FOR THE YEAR ENDING MARCH 31, 2020 WAS $159,061. THE ASSOCIATION ALSO MADE A GRANT PAYMENT TO AAAA FOUNDATION IN THE AMOUNT OF 75,000 DURING FY2020. THE ASSOCIATION IS REIMBURSED BY AAAA BENEFITS FOR A PERCENTAGE OF THE SALARY COSTS OF SIX EMPLOYEES, AS WELL AS A PERCENTAGE OF LEGAL AND PAYROLL COSTS. THE ASSOCIATION DOES NOT ASSESS ANY MARK UP ON THESE EXPENSES; THEY ARE REIMBURSED AT COST AND THE TOTAL REIMBURSED FOR THE YEAR ENDING MARCH 31, 2020 WAS $150,000 FOR ADMINISTRATIVE AND SUPPORT SERVICES. THE ASSOCIATION IS ALSO REIMBURSED $1,391,000 FOR THE YEAR ENDING MARCH 31, 2020 FOR EXPENSES THAT DEAL WITH SALARIES AND EMPLOYEE BENEFITS. THE ASSOCIATION, LIKEWISE, RECEIVED A DIVIDEND FROM AAAA BENEFITS IN THE AMOUNT OF $100,000. THE ASSOCIATION INVESTS IN ADVERTISING DIGITAL IDENTIFICATION LLC; THE DISTRIBUTION FROM THIS INVESTMENT FOR THE YEAR ENDING MARCH 31, 2020 WAS $795,000.ExplanationTxt