THE DIRECT MARKETING CLUB OF NEW YORK INC: Form 990EZ, tax year 2020
View the entire original 990 at ProPublica ↗
- Organization
- THE DIRECT MARKETING CLUB OF NEW YORK INC (EIN 22-2423934)
- Tax period
- 2020-01-01 to 2020-12-31
- Filed
- 2021-06-07
- IRS object ID
- 202141589349200024
- Schema version
- 2020v4.1
- Source
- Download XML · Original 990 at ProPublica
Every field in the e-filed return. Faint text is the IRS element name, for citing.
Return header ReturnHeader
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return | 2021-06-07T13:08:14-05:00 | ReturnTs |
| Tax Period End | 2020-12-31 | TaxPeriodEndDt |
Preparer Firm PreparerFirmGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Firm EIN | 521259972 | PreparerFirmEIN |
Preparer Firm Name PreparerFirmName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | LANIGAN RYAN MALCOLM & DOYLEPC | BusinessNameLine1Txt |
Preparer US Address PreparerUSAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 555 QUINCE ORCHARD RD STE 600 | AddressLine1Txt |
| City | GAITHERSBURG | CityNm |
| State Abbreviation | MD | StateAbbreviationCd |
| ZIP | 20878 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return Type | 990EZ | ReturnTypeCd |
| Tax Period Begin | 2020-01-01 | TaxPeriodBeginDt |
Filer Filer
| Field | Value | IRS element (for citing) |
|---|---|---|
| EIN | 222423934 | EIN |
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | THE DIRECT MARKETING CLUB OF NY INC | BusinessNameLine1Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Control | DIRE | BusinessNameControlTxt |
| Phone | 6467414771 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 274 MADISON AVE | AddressLine1Txt |
| City | NEW YORK | CityNm |
| State Abbreviation | NY | StateAbbreviationCd |
| ZIP | 10016 | ZIPCd |
Business Officer BusinessOfficerGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Person | LOURDES MORTEL | PersonNm |
| Person Title | TREASURER | PersonTitleTxt |
| Phone | 6467414771 | PhoneNum |
| Signature | 2021-06-02 | SignatureDt |
| Discuss With Paid Preparer | Yes (1) | DiscussWithPaidPreparerInd |
Signing Officer SigningOfficerGrp
Person Full Name PersonFullName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Person First | LOURDES | PersonFirstNm |
| Person Last | MORTEL | PersonLastNm |
| Field | Value | IRS element (for citing) |
|---|---|---|
| SSN | XXX-XX-XXXX | SSN |
Preparer Person PreparerPersonGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Person | JASON MILLS CPA | PreparerPersonNm |
| PTIN | P01373294 | PTIN |
| Phone | 3012588900 | PhoneNum |
| Preparation | 2021-06-02 | PreparationDt |
Additional Filer Information AdditionalFilerInformation
Trusted Customer TrustedCustomerGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Trusted Customer | 2 | TrustedCustomerCd |
| Authentication Assurance Level | AAL1 | AuthenticationAssuranceLevelCd |
| Identity Assurance Level | IAL1 | IdentityAssuranceLevelCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Tax | 2020 | TaxYr |
| Build TS | 2022-09-23 18:48:47Z | BuildTS |
Form 990-EZ IRS990EZ
| Field | Value | IRS element (for citing) |
|---|---|---|
| Method Of Accounting Accrual | Yes (X) | MethodOfAccountingAccrualInd |
| Schedule B Not Required | Yes (X) | ScheduleBNotRequiredInd |
| Website Address | DMCNY.ORG | WebsiteAddressTxt |
| Organization501c3 | Yes (X) | Organization501c3Ind |
| Type Of Organization Corp | Yes (X) | TypeOfOrganizationCorpInd |
| Gross Receipts | $72,506 | GrossReceiptsAmt |
| Info In Schedule O Part I | Yes (X) | InfoInScheduleOPartIInd |
| Program Service Revenue | $58,177 | ProgramServiceRevenueAmt |
| Membership Dues | $12,555 | MembershipDuesAmt |
| Investment Income | $1,774 | InvestmentIncomeAmt |
| Total Revenue | $72,506 | TotalRevenueAmt |
| Fees And Other Pymt To Ind Cntrct | $2,200 | FeesAndOtherPymtToIndCntrctAmt |
| Printing Publications Postage | $8 | PrintingPublicationsPostageAmt |
| Other Expenses Total | $95,447 | OtherExpensesTotalAmt |
| Total Expenses | $97,655 | TotalExpensesAmt |
| Excess Or Deficit For Year | -$25,149 | ExcessOrDeficitForYearAmt |
| Net Assets Or Fund Balances BOY | $167,516 | NetAssetsOrFundBalancesBOYAmt |
| Other Changes In Net Assets | $4,478 | OtherChangesInNetAssetsAmt |
| Net Assets Or Fund Balances EOY | $146,845 | NetAssetsOrFundBalancesEOYAmt |
| Info In Schedule O Part II | Yes (X) | InfoInScheduleOPartIIInd |
Cash Savings And Investments CashSavingsAndInvestmentsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $96,630 | BOYAmt |
| EOY | $67,121 | EOYAmt |
Other Assets Total Detail OtherAssetsTotalDetail
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $141,910 | BOYAmt |
| EOY | $126,498 | EOYAmt |
Form990 Total Assets Form990TotalAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $238,540 | BOYAmt |
| EOY | $193,619 | EOYAmt |
Sum Of Total Liabilities SumOfTotalLiabilitiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $71,024 | BOYAmt |
| EOY | $46,774 | EOYAmt |
Net Assets Or Fund Balances NetAssetsOrFundBalancesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $167,516 | BOYAmt |
| EOY | $146,845 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Info In Schedule O Part III | Yes (X) | InfoInScheduleOPartIIIInd |
| Primary Exempt Purpose | THE DIRECT MARKETING CLUB OF NEW YORK WILL ENDEAVOR TO FOSTER, ADVANCE AND PROMOTE THE MEMBERS' CHARITABLE, EDUCATIONAL, SCIENTIFIC AND LITERARY INTERESTS, AS WELL AS THEIR UNDERSTANDING AND APPLICATION OF PROFESSIONAL DIRECT MARKETING PRACTICES. THE DIRECT MARKETING CLUB OF NEW YORK WILL SERVE AS AN EDUCATIONAL RESOURCE, FORUM FOR IDEAS, AND INFORMATION EXCHANGE FOR THOSE WHOSE LEARNING OR CAREER PATH IS, OR MAKES USE OF, DIRECT MARKETING. THE DIRECT MARKETING CLUB OF NEW YORK SHALL OFFER DIRECT MARKETING EDUCATIONAL BENEFITS, SUCH AS SCHOLARSHIPS, AWARDS AND OPEN MEETINGS TO MEMBERS AND NON-MEMBERS ALIKE. | PrimaryExemptPurposeTxt |
Program Srvc Accomplishment ProgramSrvcAccomplishmentGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Description Program Srvc Accom | THE ORGANIZATION HOLDS MEETINGS TO DISSEMINATE INFORMATION TO THE PUBLIC REGARDING EDUCATION, TRENDS AND BEST PRACTICES IN THE DIRECT, DIGITAL AND DATA MARKETING INDUSTRY. THE ORGANIZATION SUPPORTS MARKETING PROGRAMS IN COLLEGES AND UNIVERSITIES IN THE NEW YORK AREA BY PROVIDING SCHOLARSHIPS TO STUDENTS STUDYING THE FIELD OF MARKETING. | DescriptionProgramSrvcAccomTxt |
| Grants And Allocations | $0 | GrantsAndAllocationsAmt |
| Program Service Expenses | $16,286 | ProgramServiceExpensesAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Program Service Expenses | $16,286 | TotalProgramServiceExpensesAmt |
| Info In Schedule O Part IV | Yes (X) | InfoInScheduleOPartIVInd |
Officer Director Trustee Empl OfficerDirectorTrusteeEmplGrp (12 entries)
| TitleTitleTxt | Average Hrs Per Wk Devoted To PosAverageHrsPerWkDevotedToPosRt | CompensationCompensationAmt | Employee Benefit ProgramEmployeeBenefitProgramAmt | Expense Account Other AllwncExpenseAccountOtherAllwncAmt |
|---|---|---|---|---|
| CHET DALZELL | ||||
| DIRECTOR | 1.00 | $0 | $0 | $0 |
| PAM HAAS | ||||
| ADVISOR | 1.00 | $0 | $0 | $0 |
| VICENT PIETRAFESA | ||||
| DIRECTOR | 1.00 | $0 | $0 | $0 |
| ALLYSON GORDON | ||||
| DIRECTOR | 1.00 | $0 | $0 | $0 |
| BARRY BLUMENFIELD | ||||
| DIRECTOR | 1.00 | $0 | $0 | $0 |
| CHLOE DAVIS | ||||
| DIRECTOR | 1.00 | $0 | $0 | $0 |
| JOE FRICK | ||||
| DIRECTOR | 1.00 | $0 | $0 | $0 |
| BILL MCGOWAN | ||||
| DIRECTOR | 1.00 | $0 | $0 | $0 |
| KAITLIN DUNN | ||||
| DIRECTOR | 1.00 | $0 | $0 | $0 |
| MICHAEL HANNAY | ||||
| DIRECTOR | 1.00 | $0 | $0 | $0 |
| KEN KRAETZER | ||||
| DIRECTOR | 1.00 | $0 | $0 | $0 |
| JOSH ROSENBERG | ||||
| COMMUNICATIONS COMMITTEE | 1.00 | $0 | $0 | $0 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Info In Schedule O Part V | Yes (X) | InfoInScheduleOPartVInd |
| Activities Not Previously Rpt | 0 | ActivitiesNotPreviouslyRptInd |
| Chg Made To Orgnzng Doc Not Rpt | 0 | ChgMadeToOrgnzngDocNotRptInd |
| Organization Had UBI | 0 | OrganizationHadUBIInd |
| Subject To Proxy Tax | 0 | SubjectToProxyTaxInd |
| Organization Dissolved Etc | 0 | OrganizationDissolvedEtcInd |
| Direct Indirect Pltcl Expend | $0 | DirectIndirectPltclExpendAmt |
| Made Loans To From Officers | 0 | MadeLoansToFromOfficersInd |
| Tax Imposed Under IRC4911 | $0 | TaxImposedUnderIRC4911Amt |
| Tax Imposed Under IRC4912 | $0 | TaxImposedUnderIRC4912Amt |
| Tax Imposed Under IRC4955 | $0 | TaxImposedUnderIRC4955Amt |
| Engaged In Excess Benefit Trans | 0 | EngagedInExcessBenefitTransInd |
| Tax Imposed On Organization Mgr | $0 | TaxImposedOnOrganizationMgrAmt |
| Tax Reimbursed By Organization | $0 | TaxReimbursedByOrganizationAmt |
| Prohibited Tax Shelter Trans | 0 | ProhibitedTaxShelterTransInd |
| States Where Copy Of Return Is Fld | NY | StatesWhereCopyOfReturnIsFldCd |
Books In Care Of Detail BooksInCareOfDetail
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | ASSOCIATION CONFERENCE GROUP | BusinessNameLine1Txt |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 274 MADISON AVE | AddressLine1Txt |
| City | NEW YORK | CityNm |
| State Abbreviation | NY | StateAbbreviationCd |
| ZIP | 10016 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Phone | 6467414771 | PhoneNum |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Foreign Financial Account | 0 | ForeignFinancialAccountInd |
| Foreign Office | 0 | ForeignOfficeInd |
| Donor Advised Fnds | 0 | DonorAdvisedFndsInd |
| Operate Hospital | 0 | OperateHospitalInd |
| Tanning Services Provided | 0 | TanningServicesProvidedInd |
| Related Organization Ctrl Ent | 0 | RelatedOrganizationCtrlEntInd |
| Political Campaign Acty | 0 | PoliticalCampaignActyInd |
| Lobbying Activities | 0 | LobbyingActivitiesInd |
| School Operating | 0 | SchoolOperatingInd |
| Trnsfr Exmpt Non Chrtbl Rltd Org | 0 | TrnsfrExmptNonChrtblRltdOrgInd |
| Part VI Of Comp Of Hghst Pd Empl | NONE | PartVIOfCompOfHghstPdEmplTxt |
| Part VI Hghst Pd Cntrct Prof Srvc | NONE | PartVIHghstPdCntrctProfSrvcTxt |
| Filed Schedule A | Yes (1) | FiledScheduleAInd |
Schedule A IRS990ScheduleA
| Field | Value | IRS element (for citing) |
|---|---|---|
| Publicly Supported Org509a2 | Yes (X) | PubliclySupportedOrg509a2Ind |
Gifts Grants Contris Rcvd509 GiftsGrantsContrisRcvd509Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Current Tax Year Minus4 Years | $42,446 | CurrentTaxYearMinus4YearsAmt |
| Current Tax Year Minus3 Years | $45,913 | CurrentTaxYearMinus3YearsAmt |
| Current Tax Year Minus2 Years | $21,133 | CurrentTaxYearMinus2YearsAmt |
| Current Tax Year Minus1 Year | $17,488 | CurrentTaxYearMinus1YearAmt |
| Current Tax Year | $12,555 | CurrentTaxYearAmt |
| Total | $139,535 | TotalAmt |
Gross Receipts Admissions GrossReceiptsAdmissionsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Current Tax Year Minus4 Years | $188,701 | CurrentTaxYearMinus4YearsAmt |
| Current Tax Year Minus3 Years | $156,666 | CurrentTaxYearMinus3YearsAmt |
| Current Tax Year Minus2 Years | $160,920 | CurrentTaxYearMinus2YearsAmt |
| Current Tax Year Minus1 Year | $145,761 | CurrentTaxYearMinus1YearAmt |
| Current Tax Year | $58,177 | CurrentTaxYearAmt |
| Total | $710,225 | TotalAmt |
Total509 Total509Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Current Tax Year Minus4 Years | $231,147 | CurrentTaxYearMinus4YearsAmt |
| Current Tax Year Minus3 Years | $202,579 | CurrentTaxYearMinus3YearsAmt |
| Current Tax Year Minus2 Years | $182,053 | CurrentTaxYearMinus2YearsAmt |
| Current Tax Year Minus1 Year | $163,249 | CurrentTaxYearMinus1YearAmt |
| Current Tax Year | $70,732 | CurrentTaxYearAmt |
| Total | $849,760 | TotalAmt |
Amounts Rcvd Dsqlfy Person AmountsRcvdDsqlfyPersonGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Substantial Contributors Amt SubstantialContributorsAmtGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Subst And Dsqlfy Prsns Tot SubstAndDsqlfyPrsnsTotGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Public Support Total509 | $849,760 | PublicSupportTotal509Amt |
Gross Investment Income509 GrossInvestmentIncome509Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Current Tax Year Minus3 Years | $1,229 | CurrentTaxYearMinus3YearsAmt |
| Current Tax Year Minus2 Years | $6,215 | CurrentTaxYearMinus2YearsAmt |
| Current Tax Year Minus1 Year | $2,782 | CurrentTaxYearMinus1YearAmt |
| Current Tax Year | $1,774 | CurrentTaxYearAmt |
| Total | $12,000 | TotalAmt |
Post1975 UBTI Post1975UBTIGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Current Tax Year Minus4 Years | $2,977 | CurrentTaxYearMinus4YearsAmt |
| Total | $2,977 | TotalAmt |
Investment Income And UBTI InvestmentIncomeAndUBTIGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Current Tax Year Minus4 Years | $2,977 | CurrentTaxYearMinus4YearsAmt |
| Current Tax Year Minus3 Years | $1,229 | CurrentTaxYearMinus3YearsAmt |
| Current Tax Year Minus2 Years | $6,215 | CurrentTaxYearMinus2YearsAmt |
| Current Tax Year Minus1 Year | $2,782 | CurrentTaxYearMinus1YearAmt |
| Current Tax Year | $1,774 | CurrentTaxYearAmt |
| Total | $14,977 | TotalAmt |
Total Support Calendar Year TotalSupportCalendarYearGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Current Tax Year Minus4 Years | $234,124 | CurrentTaxYearMinus4YearsAmt |
| Current Tax Year Minus3 Years | $203,808 | CurrentTaxYearMinus3YearsAmt |
| Current Tax Year Minus2 Years | $188,268 | CurrentTaxYearMinus2YearsAmt |
| Current Tax Year Minus1 Year | $166,031 | CurrentTaxYearMinus1YearAmt |
| Current Tax Year | $72,506 | CurrentTaxYearAmt |
| Total | $864,737 | TotalAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Public Support CY509 | 0.98270 | PublicSupportCY509Pct |
| Public Support PY509 | 0.98510 | PublicSupportPY509Pct |
| Investment Income CY | 0.01730 | InvestmentIncomeCYPct |
| Investment Income PY | 0.01490 | InvestmentIncomePYPct |
| Thirty Thr Pct Suprt Tests CY509 | Yes (X) | ThirtyThrPctSuprtTestsCY509Ind |
Schedule O IRS990ScheduleO
Supplemental Information Detail SupplementalInformationDetail (5 entries)
| Form And Line ReferenceFormAndLineReferenceDesc | ExplanationExplanationTxt |
|---|---|
| FORM 990-EZ, PART I, LINE 4 - OTHER INVESTMENT INCOME | DESCRIPTION: DIVIDENDS. AMOUNT: 1,774. |
| FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES | DESCRIPTION: EVENT EXPENSE. AMOUNT: 16,286. DESCRIPTION: PROMOTION. AMOUNT: 3,252. DESCRIPTION: BANK FEES. AMOUNT: 2,081. DESCRIPTION: COMPUTER SERVICES. AMOUNT: 1,202. DESCRIPTION: EDUCATION. AMOUNT: 10,000. DESCRIPTION: INSURANCE. AMOUNT: 3,415. DESCRIPTION: MANAGEMENT FEE. AMOUNT: 51,458. DESCRIPTION: MEETING EXPENSE. AMOUNT: 816. DESCRIPTION: OFFICE EXPENSE. AMOUNT: 1,690. DESCRIPTION: OTHER MISC EXPENSE. AMOUNT: 1,316. DESCRIPTION: TAXES. AMOUNT: 2,625. DESCRIPTION: TELEPHONE. AMOUNT: 1,091. DESCRIPTION: TRAVEL. AMOUNT: 215. TOTAL TO FORM 990-EZ, LINE 16: 95,447. |
| FORM 990-EZ, PART I, LINE 20 - OTHER CHANGES IN NET ASSETS | DESCRIPTION: INVESTMENT FEES. AMOUNT: -140. DESCRIPTION: UNREALIZED GAINS ON INVESTMENTS. AMOUNT: 4,618. TOTAL TO FORM 990-EZ, LINE 20: 4,478. |
| FORM 990-EZ, PART II, LINE 24 - OTHER ASSETS | DESCRIPTION: INVESTMENTS. BEG. OF YEAR AMOUNT: 71,314. END OF YEAR AMOUNT: 77,566. DESCRIPTION: ACCOUNTS RECEIVABLE. BEG. OF YEAR AMOUNT: 58,484. END OF YEAR AMOUNT: 38,649. DESCRIPTION: PREPAID EXPENSES. BEG. OF YEAR AMOUNT: 12,112. END OF YEAR AMOUNT: 10,283. |
| FORM 990-EZ, PART II, LINE 26 - OTHER LIABILITIES | DESCRIPTION: ACCOUNTS PAYABLE. BEG. OF YEAR AMOUNT: 3,642. END OF YEAR AMOUNT: 311. DESCRIPTION: DEFERRED REVENUE. BEG. OF YEAR AMOUNT: 67,382. END OF YEAR AMOUNT: 46,463. |
Transfer Prsnl Bnft Contracts Decl TransferPrsnlBnftContractsDecl
| Field | Value | IRS element (for citing) |
|---|---|---|
| Declaration | THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT. | DeclarationDesc |