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CREDIT UNION NATIONAL ASSOCIATION INC: Form 990, tax year 2020

View the entire original 990 at ProPublica ↗

Organization
CREDIT UNION NATIONAL ASSOCIATION INC (EIN 23-7065623)
Tax period
2020-01-01 to 2020-12-31
Filed
2021-11-12
IRS object ID
202143169349304214
Schema version
2020v4.1
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2021-11-12T10:29:04-06:00ReturnTs
Tax Period End2020-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN410746749PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1CLIFTONLARSONALLEN LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line18215 GREENWAY BOULEVARD SUITE 600AddressLine1Txt
CityMIDDLETONCityNm
State AbbreviationWIStateAbbreviationCd
ZIP53562ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2020-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN237065623EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1CREDIT UNION NATIONAL ASSOCIATION INCBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlCREDBusinessNameControlTxt
Phone8003569655PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line199 M STREET SE NO 300AddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP20003ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonEDDIE RIVERAPersonNm
Person TitleCFOPersonTitleTxt
Phone8003569655PhoneNum
Signature2021-11-03SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

FieldValueIRS element (for citing)
Person FirstEDDIEPersonFirstNm
Person LastRIVERAPersonLastNm
FieldValueIRS element (for citing)
SSN999009999SSN

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonKIMBERLY ANDERSON CPAPreparerPersonNm
PTINP00188889PTIN
Phone6086628600PhoneNum
Preparation2021-11-03PreparationDt

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

FieldValueIRS element (for citing)
Trusted Customer2TrustedCustomerCd
Authentication Assurance LevelAAL1AuthenticationAssuranceLevelCd
Identity Assurance LevelIAL1IdentityAssuranceLevelCd
FieldValueIRS element (for citing)
Tax2020TaxYr
Build TS2022-09-23 18:48:47ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Principal OfficerJIM NUSSLEPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line199 M STREET SE NO 300AddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP20003ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$72,518,362GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website AddressWWW.CUNA.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1970FormationYr
Legal Domicile StateWILegalDomicileStateCd
Activity Or MissionCREDIT UNION NATIONAL ASSOCIATION, INC. IS A NATIONAL TRADE ASSOCIATION FOR CREDIT UNIONS ORGANIZED TO SUPPORT, PROTECT, UNIFY AND ADVANCE THE GOALS AND PURPOSES OF THE CREDIT UNION SYSTEM. IT PROVIDES LEGISLATIVE, RESEARCH, PUBLIC RELATIONSHIP, EDUCATIONAL, AND SERVICES DEVELOPMENT SUPPORT FOR THE CREDIT UNION SYSTEM.ActivityOrMissionDesc
Voting Members Governing Body24VotingMembersGoverningBodyCnt
Voting Members Independent24VotingMembersIndependentCnt
Total Employee289TotalEmployeeCnt
Total Volunteers155TotalVolunteersCnt
Total Gross UBI$1,040,924TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$36,070,112PYContributionsGrantsAmt
CY Contributions Grants$5,745,431CYContributionsGrantsAmt
PY Program Service Revenue$55,695,906PYProgramServiceRevenueAmt
CY Program Service Revenue$52,468,923CYProgramServiceRevenueAmt
PY Investment Income$1,362,018PYInvestmentIncomeAmt
CY Investment Income$1,742,196CYInvestmentIncomeAmt
PY Other Revenue$7,001,596PYOtherRevenueAmt
CY Other Revenue$7,999,093CYOtherRevenueAmt
PY Total Revenue$100,129,632PYTotalRevenueAmt
CY Total Revenue$67,955,643CYTotalRevenueAmt
PY Grants And Similar Paid$405,000PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$401,500CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$34,204,056PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$35,763,568CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$34,926,808PYOtherExpensesAmt
CY Other Expenses$41,609,434CYOtherExpensesAmt
PY Total Expenses$69,535,864PYTotalExpensesAmt
CY Total Expenses$77,774,502CYTotalExpensesAmt
PY Revenues Less Expenses$30,593,768PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$9,818,859CYRevenuesLessExpensesAmt
Total Assets BOY$86,055,727TotalAssetsBOYAmt
Total Assets EOY$70,741,482TotalAssetsEOYAmt
Total Liabilities BOY$34,587,133TotalLiabilitiesBOYAmt
Total Liabilities EOY$29,702,654TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$51,468,594NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$41,038,828NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionCREDIT UNION NATIONAL ASSOCIATION, INC. IS A NATIONAL TRADE ASSOCIATION FOR CREDIT UNIONS ORGANIZED TO SUPPORT, PROTECT, UNIFY AND ADVANCE THE GOALS AND PURPOSES OF THE CREDIT UNION SYSTEM. IT PROVIDES LEGISLATIVE, RESEARCH, PUBLIC RELATIONSHIP, EDUCATIONAL, AND SERVICES DEVELOPMENT SUPPORT FOR THE CREDIT UNION SYSTEM.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
DescADVOCACY - PROVIDES REGULATORY, LEGISLATIVE AND ADVOCACY SUPPORT IN WASHINGTON DC FOR THE CREDIT UNION MEMBERSHIP.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
DescASSOCIATION SERVICES - PROVIDES TRAINING, EDUCATION AND ANNUAL CONFERENCE FOR CREDIT UNION STAFF AND ITS MEMBERS.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
DescBUSINESS & CONSUMER PUBLISHING - PROVIDES MAGAZINE AND NEWSLETTER PUBLICATIONS, RESEARCH SERVICES, AND OTHER PRODUCTS AND SERVICES FOR CREDIT UNION STAFF AND ITS MEMBERS.Desc

Prog Srvc Accom Acty Other ProgSrvcAccomActyOtherGrp

FieldValueIRS element (for citing)
DescSALES & MARKETING, CU DEVELOPMENTDesc
FieldValueIRS element (for citing)
Described In Section501c30DescribedInSection501c3Ind
Schedule B RequiredYes (1)ScheduleBRequiredInd
Political Campaign ActyYes (1)PoliticalCampaignActyInd
Subject To Proxy TaxYes (1)SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other LiabilitiesYes (1)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (1)IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt0IndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtYes (1)ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To OrganizationsYes (1)GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded EntityYes (1)DisregardedEntityInd
Related EntityYes (1)RelatedEntityInd
Related Organization Ctrl EntYes (1)RelatedOrganizationCtrlEntInd
Transaction With Control EntYes (1)TransactionWithControlEntInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document231IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Employee289EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitYes (1)UnrelatedBusIncmOverLimitInd
Form990 T FiledYes (1)Form990TFiledInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible ContributionsYes (1)NondeductibleContributionsInd
Nondeductible Contri DisclYes (1)NondeductibleContriDisclInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht PymtYes (1)SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members24GoverningBodyVotingMembersCnt
Independent Voting Member24IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or StockholdersYes (1)MembersOrStockholdersInd
Election Of Board MembersYes (1)ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process OtherYes (1)CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
States Where Copy Of Return Is FldCAStatesWhereCopyOfReturnIsFldCd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1EDDIE RIVERABusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone6082314371PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line15710 MINERAL POINT ROADAddressLine1Txt
CityMADISONCityNm
State AbbreviationWIStateAbbreviationCd
ZIP53705ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (35 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtHighest Compensated EmployeeHighestCompensatedEmployeeInd
TROY STANG
CHAIRMAN10.00Yes (X)Yes (X)$0$0$0
BRADLEY GREEN
VICE CHAIRMAN5.00Yes (X)Yes (X)$0$0$0
LISA GINTER
TREASURER5.00Yes (X)Yes (X)$0$0$0
TONY C BUDET
SECRETARY5.00Yes (X)Yes (X)$0$0$0
CAROLINE WILLARD
AT-LARGE EXECUTIVE COMMITTEE4.00Yes (X)$0$0$0
BRIAN BEST
DIRECTOR4.00Yes (X)$0$0$0
CHARLES ELLIOTT
DIRECTOR4.00Yes (X)$0$0$0
DALLAS W BERGL
DIRECTOR4.00Yes (X)$0$0$0
DEBIE KEESEE
DIRECTOR4.00Yes (X)$0$0$0
FREDERICK ROBINSON
DIRECTOR4.00Yes (X)$0$0$0
GARY FURTADO
DIRECTOR4.00Yes (X)$0$0$0
JOHN SACKETT
DIRECTOR4.00Yes (X)$0$0$0
JOSEPH THOMAS
DIRECTOR4.00Yes (X)$0$0$0
BRETT MARTINEZ
DIRECTOR4.00Yes (X)$0$0$0
MARIA MARTINEZ
DIRECTOR4.00Yes (X)$0$0$0
ELIZABETH HAYES
DIRECTOR4.00Yes (X)$0$0$0
PATRICK DRENNEN
DIRECTOR4.00Yes (X)$0$0$0
PATRICK PIERCE
DIRECTOR4.00Yes (X)$0$0$0
RONALD SMITH
DIRECTOR4.00Yes (X)$0$0$0
SCOTT EARL
DIRECTOR4.00Yes (X)$0$0$0
SCOTT WOODS
DIRECTOR4.00Yes (X)$0$0$0
STEPHANIE TEUBNER
DIRECTOR4.00Yes (X)$0$0$0
TERESA FREEBORN
DIRECTOR4.00Yes (X)$0$0$0
THOMAS KANE
DIRECTOR4.00Yes (X)$0$0$0
EDDIE RIVERA
CHIEF FINANCIAL OFFICER40.00Yes (X)$209,657$0$35,541
TODD SPICZENSKI
CHIEF PRODUCTS & SERVICES40.00Yes (X)$398,893$0$56,336
GREG MICHLIG
CHIEF ENGAGEMENT OFFICER40.00Yes (X)$347,001$0$54,020
JILL TOMALIN
CHIEF OPERATING OFFICER40.00Yes (X)$438,441$0$60,520
JIM NUSSLE
PRESIDENT/CEO40.00Yes (X)$2,499,221$0$51,248
RYAN DONOVAN
CHIEF ADVOCACY OFFICER40.00Yes (X)$385,866$0$67,528
MICHAEL SCHENK
DEPUTY CHIEF ADVOCACY OFFICER40.00$257,931$0$37,883Yes (X)
RICHARD GOSE
CHIEF POLITICAL OFFICER40.00$325,284$0$53,524Yes (X)
JONATHAN IHRIG
CHIEF COMPLIANCE OFFICER40.00$269,960$0$20,660Yes (X)
SUSAN PARISI
CHIEF CORPORATE COUNCIL40.00$256,618$0$38,045Yes (X)
ELIZABETH EURGUBIAN
DEPUTY CHIEF ADVOCACY OFFICER40.00$254,721$0$49,528Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$5,643,593TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$524,833TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K120IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
ATOS SYNTEL INC
525 E BIG BEAVER SUITE 300TROYMI48083SOFTWARE STAFFING SERVICES$3,155,362
QUANTIVATE LLC
PO BOX 1504WOODINVILLEWA98072SOFTWARE SERVICES$1,452,075
BEACON HILL STAFFING GROUP LLC
PO BOX 846193BOSTONMA022846193EMPLOYEE STAFFING$685,244
SAGAC PUBLIC AFFAIRS LLC
4308 NORTH CLASSEN BLVDOKLAHOMA CITYOK73118MANAGEMENT SERVICES$599,000
VELIR STUDIOS INC
212 ELM STREETSOMERVILLEMA02144MARKETING SERVICES$564,443
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K55CntrctRcvdGreaterThan100KCnt
All Other Contributions$5,745,431AllOtherContributionsAmt
Total Contributions$5,745,431TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (4 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
MEMBERSHIP DUES900099$32,109,429$32,109,429
ASSOCIATION SERVICES900099$10,562,673$10,562,673
GOVERNMENT AFFAIRS CONFERENCE900099$8,302,622$8,302,622
BUSINESS/CONSUMER PUBLISHING511120$1,041,632$1,041,632

Total Oth Program Service Rev TotalOthProgramServiceRevGrp

FieldValueIRS element (for citing)
Total Revenue Column$452,567TotalRevenueColumnAmt
Related Or Exempt Func Income$452,567RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Total Program Service Revenue$52,468,923TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,133,482TotalRevenueColumnAmt
Exclusion$1,133,482ExclusionAmt

Royalties Revenue RoyaltiesRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$27,478TotalRevenueColumnAmt
Unrelated Business Revenue$27,478UnrelatedBusinessRevenueAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

FieldValueIRS element (for citing)
Securities$5,039,997SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

FieldValueIRS element (for citing)
Securities$4,431,283SecuritiesAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Securities$608,714SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$608,714TotalRevenueColumnAmt
Exclusion$608,714ExclusionAmt
FieldValueIRS element (for citing)
Gross Sales Of Inventory$1,238,436GrossSalesOfInventoryAmt
Cost Of Goods Sold$131,436CostOfGoodsSoldAmt

Net Income Or Loss NetIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,107,000TotalRevenueColumnAmt
Related Or Exempt Func Income$1,107,000RelatedOrExemptFuncIncomeAmt

Other Revenue Misc OtherRevenueMiscGrp (3 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmtUnrelated Business RevenueUnrelatedBusinessRevenueAmt
REIMBURSEMENTS FROM AFFILIATES511120$5,850,839$5,850,839
ADVERTISING541800$1,013,446$1,013,446
MISCELLANEOUS REVENUE900099$330$330
FieldValueIRS element (for citing)
Other Revenue Total$6,864,615OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$67,955,643TotalRevenueColumnAmt
Related Or Exempt Func Income$59,427,092RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$1,040,924UnrelatedBusinessRevenueAmt
Exclusion$1,742,196ExclusionAmt

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$401,500TotalAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$3,811,770TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$25,223,406TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$3,619,915TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$1,753,653TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$1,354,824TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$33,293TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$78,882TotalAmt

Fees For Services Lobbying FeesForServicesLobbyingGrp

FieldValueIRS element (for citing)
Total$2,599,672TotalAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

FieldValueIRS element (for citing)
Total$32,051TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$6,397,742TotalAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$12,972,997TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$2,491,887TotalAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$2,076,886TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$3,320,481TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$702,192TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$4,918,158TotalAmt

Payments To Affiliates PaymentsToAffiliatesGrp

FieldValueIRS element (for citing)
Total$1,240,047TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$518,748TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$128,719TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmt
BAD DEBT EXPENSE$2,047,869
COMMISSIONS$619,723
EXCISE TAX$300,282
STAFF TRAINING$55,897

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$1,073,908TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$77,774,502TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$2,085,927BOYAmt
EOY$418,678EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$21,918,770BOYAmt
EOY$16,992,238EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
BOY$23,849,530BOYAmt
EOY$11,115,937EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$517,399BOYAmt
EOY$1,818,190EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

FieldValueIRS element (for citing)
BOY$30,037BOYAmt
EOY$11,196EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$2,632,736BOYAmt
EOY$1,770,256EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$10,860,843LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$8,534,826LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$2,739,966BOYAmt
EOY$2,326,017EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$29,175,664BOYAmt
EOY$33,242,198EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

FieldValueIRS element (for citing)
BOY$2,464,356BOYAmt
EOY$2,486,687EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$641,342BOYAmt
EOY$560,085EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$86,055,727BOYAmt
EOY$70,741,482EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$10,926,040BOYAmt
EOY$6,539,125EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$11,122,921BOYAmt
EOY$7,781,371EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$12,538,172BOYAmt
EOY$15,382,158EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$34,587,133BOYAmt
EOY$29,702,654EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$14,652,573BOYAmt
EOY$16,210,499EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$36,816,021BOYAmt
EOY$24,828,329EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$51,468,594BOYAmt
EOY$41,038,828EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$86,055,727BOYAmt
EOY$70,741,482EOYAmt
FieldValueIRS element (for citing)
Info In Schedule O Part XIYes (X)InfoInScheduleOPartXIInd
Reconcilation Revenue Expnss-$9,818,859ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst$2,107,396NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets-$2,718,303OtherChangesInNetAssetsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Consolidated Basis Fincl StmtYes (X)ConsolidatedBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Political Expenditures$2,989,542PoliticalExpendituresAmt
Substantially All Dues NondedYes (1)SubstantiallyAllDuesNondedInd
Only In House Lobbying0OnlyInHouseLobbyingInd
Agree Carryover Prior Year0AgreeCarryoverPriorYearInd

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART I-A, LINE 1:FormAndLineReferenceDesc
ExplanationADMINISTRATIVE EXPENSES FOR A CONNECTED FEDERAL PAC AND EXPENSES RELATED TO "PARTISAN COMMUNICATIONS" EXEMPT FROM THE DEFINITION OF "CONTRIBUTION AND "EXPENDITURE" UNDER THE FEDERAL ELECTION CAMPAIGN ACT OF 1971, AS AMENDED.ExplanationTxt

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$2,651,556OtherCostOrOtherBasisAmt
Depreciation$826,493DepreciationAmt
Book Value$1,825,063BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$8,209,287OtherCostOrOtherBasisAmt
Depreciation$7,708,333DepreciationAmt
Book Value$500,954BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$2,326,017TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (4 entries)

DescDescAmtAmt
DEFERRED COMPENSATION$3,882,671
AFFILIATE PAYABLES$389,950
ACCRUED PENSION$9,067,219
DEFERRED RENT$2,042,318
FieldValueIRS element (for citing)
Total Liability$15,382,158TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART X, LINE 2:FormAndLineReferenceDesc
ExplanationCUNA IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE EXCEPT FOR UNRELATED BUSINESS INCOME. MANAGEMENT HAS CONCLUDED THAT CUNA HAS PROPERLY MAINTAINED THEIR EXEMPT STATUS. IN ADDITION, ALL REVENUE WITHIN THE CONSOLIDATED STATEMENTS OF OPERATIONS HAS BEEN PROPERLY CLASSIFIED AS EITHER EXEMPT OR UNRELATED BUSINESS INCOME FOR THE YEARS ENDED DECEMBER 31, 2020 AND 2019, AND THERE ARE NO UNCERTAIN TAX POSITIONS THROUGH DECEMBER 31, 2020. AWARENESS IS TREATED AS A DISREGARDED ENTITY FOR FEDERAL TAXATION PURPOSES, AND THE ACTIVITIES ARE REPORTED WITHIN THE TAX RETURNS OF CUNA. AS OF DECEMBER 31, 2020, AWARENESS HAD NO UNCERTAIN TAX POSITIONS.ExplanationTxt

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Grant Records MaintainedYes (1)GrantRecordsMaintainedInd

Recipient Table RecipientTable

Recipient Business Name RecipientBusinessName

FieldValueIRS element (for citing)
Business Name Line1NATIONAL CREDIT UNION FOUNDATIONBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line15710 MINERAL POINT ROADAddressLine1Txt
CityMADISONCityNm
State AbbreviationWIStateAbbreviationCd
ZIP53705ZIPCd
FieldValueIRS element (for citing)
Recipient EIN391383650RecipientEIN
IRC Section501(C)(3)IRCSectionDesc
Cash Grant$401,500CashGrantAmt
Purpose Of GrantGENERAL SUPPORTPurposeOfGrantTxt
FieldValueIRS element (for citing)
Total501c3 Org1Total501c3OrgCnt
Total Other Org0TotalOtherOrgCnt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART I, LINE 2:FormAndLineReferenceDesc
ExplanationCREDIT UNION NATIONAL ASSOCIATION INC ONLY PROVIDES GRANTS TO RELATED ORGANIZATIONS THAT IT HAS HAD A HISTORICAL AND CONTINUING RELATIONSHIP WITH.ExplanationTxt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
First Class Or Charter TravelYes (X)FirstClassOrCharterTravelInd
Travel For CompanionsYes (X)TravelForCompanionsInd
Club Dues Or FeesYes (X)ClubDuesOrFeesInd
Written Policy Ref T And E ExpnssYes (1)WrittenPolicyRefTAndEExpnssInd
Substantiation RequiredYes (1)SubstantiationRequiredInd
Compensation CommitteeYes (X)CompensationCommitteeInd
Independent ConsultantYes (X)IndependentConsultantInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr PlanYes (1)SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (11 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
JIM NUSSLE
PRESIDENT/CEO$1,412,914$0$296,460$0$789,847$0$26,000$0$25,248$0$2,550,469$0$244,053$0
JILL TOMALIN
CHIEF OPERATING OFFICER$439,086$0$3,000$0-$3,645$0$44,000$0$16,520$0$498,961$0$0$0
TODD SPICZENSKI
CHIEF PRODUCTS & SERVICES$400,717$0$0$0-$1,824$0$44,000$0$12,336$0$455,229$0$0$0
RYAN DONOVAN
CHIEF ADVOCACY OFFICER$400,717$0$0$0-$14,851$0$37,500$0$30,028$0$453,394$0$0$0
GREG MICHLIG
CHIEF ENGAGEMENT OFFICER$351,000$0$0$0-$3,999$0$37,500$0$16,520$0$401,021$0$0$0
RICHARD GOSE
CHIEF POLITICAL OFFICER$325,608$0$0$0-$324$0$23,496$0$30,028$0$378,808$0$0$0
ELIZABETH EURGUBIAN
DEPUTY CHIEF ADVOCACY OFFICER$274,104$0$0$0-$19,383$0$19,500$0$30,028$0$304,249$0$0$0
MICHAEL SCHENK
DEPUTY CHIEF ADVOCACY OFFICER$260,820$0$0$0-$2,889$0$21,363$0$16,520$0$295,814$0$0$0
SUSAN PARISI
CHIEF CORPORATE COUNCIL$256,253$0$0$0$365$0$21,525$0$16,520$0$294,663$0$0$0
JONATHAN IHRIG
CHIEF COMPLIANCE OFFICER$270,650$0$0$0-$690$0$19,500$0$1,160$0$290,620$0$0$0
EDDIE RIVERA
CHIEF FINANCIAL OFFICER$215,460$0$0$0-$5,803$0$19,021$0$16,520$0$245,198$0$0$0

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
PART I, LINE 1BTRAVEL FOR COMPANIONS IS AVAILABLE TO THE CEO AND CHIEF OFFICERS.
PART I, LINE 4BJAMES NUSSLE, CEO, VESTED IN AND WAS PAID OUT HIS 457(F) PLAN INTEREST IN 2020 IN THE AMOUNT OF $720,503.

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (7 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION A, LINE 6MEMBERS INCLUDE STATE AND REGIONAL CREDIT UNION TRADE ASSOCIATIONS (LEAGUES), CREDIT UNIONS THAT ARE LOCATED WITHIN THE UNITED STATES, CREDIT UNIONS ORGANIZED AND OPERATING UNDER THE JURISDICTION OF THE NATIONAL CREDIT UNION ADMINISTRATION THAT ARE SERVING AMERICAN MILITARY AND CIVILIAN PERSONNEL AT OVERSEAS INSTALLATIONS.
FORM 990, PART VI, SECTION A, LINE 7AMEMBERS WITHIN A REGION OF THE COUNTRY ELECT BOARD MEMBERS FROM THAT REGION OF THE COUNTRY.
FORM 990, PART VI, SECTION B, LINE 11BTHE BOARD RESOLVED THAT THE FORM 990 WOULD BE REVIEWED BY THE CHAIR AND TREASURER OF THE ORGANIZATION AND A FINAL COPY WOULD THEN BE PROVIDED TO ALL MEMBERS OF THE GOVERNING BODY PRIOR TO FILING.
FORM 990, PART VI, SECTION B, LINE 12CCONFLICT OF INTEREST DISCLOSURE FORMS ARE REQUIRED TO BE COMPLETED ANNUALLY BY ALL MEMBERS OF THE BOARD OF DIRECTORS AND BY OFFICERS OF CUNA AND SUBMITTED TO THE PRESIDENT FOR REVIEW.
FORM 990, PART VI, SECTION B, LINE 15HUMAN RESOURCES AND THE COMPENSATION REVIEW COMMITTEE CONDUCT COMPARABLE COMPENSATION REVIEWS ANNUALLY TO DETERMINE COMPENSATION FOR THE CEO. OTHER THAN THE CEO, OFFICERS AND KEY EMPLOYEES ARE COMPENSATED CONSISTENT WITH ALL CUNA EMPLOYEES. A SALARY GRADE TABLE SYSTEM IS IN PLACE AND ALL POSITIONS, AND SALARIES FOR ALL POSITIONS, ARE MAINTAINED WITH IN THE TABLE RANGES. THESE TABLES ARE REVIEWED ANNUALLY AND UPDATED AS NEEDED.
FORM 990, PART VI, SECTION C, LINE 19ORGANIZATION COPIES AND MAILS NON-PRIVILEGED OR NON-CONFIDENTIAL CORPORATE DOCUMENTS TO MEMBERS OF THE PUBLIC UPON REQUEST.
FORM 990, PART XI, LINE 9:ANNUAL PENSION ADJUSTMENT -2,740,634. EQUITY INCOME IN CSS 22,331.

Schedule R IRS990ScheduleR

Id Disregarded Entities IdDisregardedEntitiesGrp

Disregarded Entity Name DisregardedEntityName

FieldValueIRS element (for citing)
Business Name Line1CU AWARENESS LLCBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line15710 MINERAL POINT ROADAddressLine1Txt
CityMADISONCityNm
State AbbreviationWIStateAbbreviationCd
ZIP53705ZIPCd
FieldValueIRS element (for citing)
EIN842635576EIN
Primary ActivitiesAWARENESS INITIATIVE PROGRAM MANAGEMENTPrimaryActivitiesTxt
Legal Domicile StateWILegalDomicileStateCd
Total Income$5,821,390TotalIncomeAmt
End Of Year Assets$23,744,584EndOfYearAssetsAmt

Direct Controlling Entity Name DirectControllingEntityName

FieldValueIRS element (for citing)
Business Name Line1CREDIT UNION NATIONAL ASSOCIATION INCBusinessNameLine1Txt

Id Related Org Txbl Corp Tr IdRelatedOrgTxblCorpTrGrp

Related Organization Name RelatedOrganizationName

FieldValueIRS element (for citing)
Business Name Line1CUNA STRATEGIC SERVICES INCBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line15710 MINERAL POINT ROADAddressLine1Txt
CityMADISONCityNm
State AbbreviationWIStateAbbreviationCd
ZIP53705ZIPCd
FieldValueIRS element (for citing)
EIN391979912EIN
Primary ActivitiesPRODUCTS & SERVICES PROVIDER FOR CREDIT UNIONSPrimaryActivitiesTxt
Legal Domicile StateWILegalDomicileStateCd
Direct Controlling NAN/ADirectControllingNACd
Entity TypeCEntityTypeTxt
Share Of Total Income$1,460,121ShareOfTotalIncomeAmt
Share Of EOY Assets$2,865,703ShareOfEOYAssetsAmt
Ownership0.51580OwnershipPct
Controlled OrganizationYes (1)ControlledOrganizationInd
FieldValueIRS element (for citing)
Receipt Of Int Annts Rnts RyltsYes (1)ReceiptOfIntAnntsRntsRyltsInd
Gift Grnt Or Cap Contri To Oth Org0GiftGrntOrCapContriToOthOrgInd
Gift Grnt Cap Contri From Oth Org0GiftGrntCapContriFromOthOrgInd
Loans Or Guarantees To Other Org0LoansOrGuaranteesToOtherOrgInd
Loans Or Guarantees From Oth Org0LoansOrGuaranteesFromOthOrgInd
Div Related Organization0DivRelatedOrganizationInd
Asset Sale To Other Org0AssetSaleToOtherOrgInd
Asset Purchase From Other Org0AssetPurchaseFromOtherOrgInd
Asset Exchange0AssetExchangeInd
Rental Of Facilities To Oth Org0RentalOfFacilitiesToOthOrgInd
Rental Of Fclts From Oth Org0RentalOfFcltsFromOthOrgInd
Perform Of Services For Oth Org0PerformOfServicesForOthOrgInd
Perform Of Services By Other Org0PerformOfServicesByOtherOrgInd
Sharing Of FacilitiesYes (1)SharingOfFacilitiesInd
Paid Employees SharingYes (1)PaidEmployeesSharingInd
Reimbursement Paid To Other Org0ReimbursementPaidToOtherOrgInd
Reimbursement Paid By Other OrgYes (1)ReimbursementPaidByOtherOrgInd
Transfer To Other Org0TransferToOtherOrgInd
Transfer From Other Org0TransferFromOtherOrgInd

Transactions Related Org TransactionsRelatedOrgGrp (4 entries)

Transaction TypeTransactionTypeTxtInvolvedInvolvedAmtMethod Of Amount DeterminationMethodOfAmountDeterminationTxt
CUNA STRATEGIC SERVICES
N$46,000FMV
CUNA STRATEGIC SERVICES
O$874,999FMV
CUNA STRATEGIC SERVICES
Q$1,679,001FMV
CUNA STRATEGIC SERVICES
A$27,478FMV