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ORLANDO ORANGE COUNTY CONVENTION & VISITORS BUREAU INC: Form 990, tax year 2019

View the entire original 990 at ProPublica ↗

Organization
ORLANDO ORANGE COUNTY CONVENTION & VISITORS BUREAU INC (EIN 59-2395248)
Tax period
2019-01-01 to 2019-12-31
Filed
2020-11-11
IRS object ID
202003169349304720
Schema version
2019v5.1
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2020-11-11T14:49:52-06:00ReturnTs
Tax Period End2019-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1BDO USA LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1450 S Orange Ave Suite 550AddressLine1Txt
CityOrlandoCityNm
State AbbreviationFLStateAbbreviationCd
ZIP32801ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2019-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN592395248EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1OrlandoOrange County ConventionBusinessNameLine1Txt
Business Name Line2& Visitors Bureau IncBusinessNameLine2Txt
FieldValueIRS element (for citing)
In Care Of% KEITH SWIDERInCareOfNm
Business Name ControlORLABusinessNameControlTxt
Phone4073635800PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line16277 Sea Harbor Drive Suite 400AddressLine1Txt
CityOrlandoCityNm
State AbbreviationFLStateAbbreviationCd
ZIP32821ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonKEITH SWIDERPersonNm
Person TitleVP of BusinessPersonTitleTxt
Phone4073635800PhoneNum
Signature2020-09-30SignatureDt
Discuss With Paid PreparerYes (true)DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonTara MillerPreparerPersonNm
PTINP01322693PTIN
Phone4078416930PhoneNum
Preparation2020-11-09PreparationDt

Filing Security Information FilingSecurityInformation

IP Address IPAddress

FieldValueIRS element (for citing)
I Pv4 Address184.89.26.38IPv4AddressTxt
FieldValueIRS element (for citing)
Federal Original Submission Id59150720203165000001FederalOriginalSubmissionId
Federal Original Submission Id2020-11-11FederalOriginalSubmissionIdDt
Filing License TypePFilingLicenseTypeCd
At Submission Creation Device IdD52F2BE7DF731A38A1C3083F05618B085F595824AtSubmissionCreationDeviceId
At Submission Filing Device IdA12A917C4BB9C7319D0C6809D9B46ED0FB63851DAtSubmissionFilingDeviceId
FieldValueIRS element (for citing)
Tax2019TaxYr
Build TS2021-04-22 16:20:28ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Principal OfficerKEITH SWIDERPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line16277 Sea Harbor Drive STE 400AddressLine1Txt
CityOrlandoCityNm
State AbbreviationFLStateAbbreviationCd
ZIP32821ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$101,890,979GrossReceiptsAmt
Group Return For AffiliatesfalseGroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website Addresswww.visitorlando.comWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1983FormationYr
Legal Domicile StateFLLegalDomicileStateCd
Activity Or MissionTo brand, market and sell the area globally as a premier leisure, convention and business destination for the continual economic benefit of the community.ActivityOrMissionDesc
Voting Members Governing Body27VotingMembersGoverningBodyCnt
Voting Members Independent27VotingMembersIndependentCnt
Total Employee624TotalEmployeeCnt
Total Gross UBI$2,199,757TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm-$1,437,772NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$64,109,479PYContributionsGrantsAmt
CY Contributions Grants$71,403,756CYContributionsGrantsAmt
PY Program Service Revenue$8,120,324PYProgramServiceRevenueAmt
CY Program Service Revenue$7,311,468CYProgramServiceRevenueAmt
PY Investment Income$32,059PYInvestmentIncomeAmt
CY Investment Income$135,631CYInvestmentIncomeAmt
PY Other Revenue$1,556,041PYOtherRevenueAmt
CY Other Revenue$1,668,900CYOtherRevenueAmt
PY Total Revenue$73,817,903PYTotalRevenueAmt
CY Total Revenue$80,519,755CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$19,355,787PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$20,350,671CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$53,461,835PYOtherExpensesAmt
CY Other Expenses$60,584,855CYOtherExpensesAmt
PY Total Expenses$72,817,622PYTotalExpensesAmt
CY Total Expenses$80,935,526CYTotalExpensesAmt
PY Revenues Less Expenses$1,000,281PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$415,771CYRevenuesLessExpensesAmt
Total Assets BOY$38,757,230TotalAssetsBOYAmt
Total Assets EOY$39,640,053TotalAssetsEOYAmt
Total Liabilities BOY$20,422,832TotalLiabilitiesBOYAmt
Total Liabilities EOY$21,322,589TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$18,334,398NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$18,317,464NetAssetsOrFundBalancesEOYAmt
MissionTHE MISSION OF VISIT ORLANDO, AS THE INDUSTRY'S LEADER, IS TO BRAND, MARKET AND SELL THE AREA GLOBALLY AS A PREMIER LEISURE, CONVENTION AND BUSINESS DESTINATION TO GENERATE POSITIVE ECONOMIC IMPACT.MissionDesc
Significant New Program SrvcfalseSignificantNewProgramSrvcInd
Significant ChangefalseSignificantChangeInd
DescREGISTRATION SERVICES - PROVISION OF PERSONNEL, EQUIPMENT AND RESERVATION ASSISTANCE TO CONVENTIONS SCHEDULED IN THE ORLANDO/ORANGE COUNTY AREA.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
DescTOURISM, CONVENTION SALES, PROMOTION - PROMOTE ORLANDO AND ORANGE COUNTY AS A DESTINATION FOR TOURISTS AND LOCATION FOR CONVENTIONS AND TRADE SHOWS.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
DescMEMBERSHIP SERVICES - PROVISION OF INFORMATION AND SCHEDULE EDUCATIONAL MEETINGS AND SEMINARS FOR MEMBERSHIP.Desc
FieldValueIRS element (for citing)
Described In Section501c3falseDescribedInSection501c3Ind
Schedule B RequiredYes (true)ScheduleBRequiredInd
Political Campaign ActyfalsePoliticalCampaignActyInd
Subject To Proxy TaxYes (true)SubjectToProxyTaxInd
Donor Advised FundfalseDonorAdvisedFundInd
Conservation EasementsfalseConservationEasementsInd
Collections Of ArtfalseCollectionsOfArtInd
Credit CounselingfalseCreditCounselingInd
Donor Rstr Or Quasi EndowmentsfalseDonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (true)ReportLandBuildingEquipmentInd
Report Investments Other SecfalseReportInvestmentsOtherSecInd
Report Program Related InvstfalseReportProgramRelatedInvstInd
Report Other AssetsfalseReportOtherAssetsInd
Report Other LiabilitiesYes (true)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (true)IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (true)IndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtfalseConsolidatedAuditFinclStmtInd
School OperatingfalseSchoolOperatingInd
Foreign OfficeYes (true)ForeignOfficeInd
Foreign ActivitiesfalseForeignActivitiesInd
More Than5000 K To OrgfalseMoreThan5000KToOrgInd
More Than5000 K To IndividualsfalseMoreThan5000KToIndividualsInd
Professional FundraisingfalseProfessionalFundraisingInd
Fundraising ActivitiesfalseFundraisingActivitiesInd
Gaming ActivitiesfalseGamingActivitiesInd
Operate HospitalfalseOperateHospitalInd
Grants To OrganizationsfalseGrantsToOrganizationsInd
Grants To IndividualsfalseGrantsToIndividualsInd
Schedule J RequiredYes (true)ScheduleJRequiredInd
Tax Exempt BondsfalseTaxExemptBondsInd
Loan OutstandingfalseLoanOutstandingInd
Grant To Related PersonfalseGrantToRelatedPersonInd
Business Rln With Org MemfalseBusinessRlnWithOrgMemInd
Business Rln With Fam MemfalseBusinessRlnWithFamMemInd
Business Rln With35 Ctrl EntYes (true)BusinessRlnWith35CtrlEntInd
Deductible Non Cash ContrifalseDeductibleNonCashContriInd
Deductible Art ContributionfalseDeductibleArtContributionInd
Terminate OperationsfalseTerminateOperationsInd
Partial LiquidationfalsePartialLiquidationInd
Disregarded EntityfalseDisregardedEntityInd
Related EntityfalseRelatedEntityInd
Related Organization Ctrl EntfalseRelatedOrganizationCtrlEntInd
Activities Conducted PrtshpfalseActivitiesConductedPrtshpInd
Schedule O RequiredYes (true)ScheduleORequiredInd
IRP Document41IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (true)BackupWthldComplianceInd
Employee624EmployeeCnt
Employment Tax Returns FiledYes (true)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitYes (true)UnrelatedBusIncmOverLimitInd
Form990 T FiledYes (true)Form990TFiledInd
Foreign Financial AccountfalseForeignFinancialAccountInd
Prohibited Tax Shelter TransfalseProhibitedTaxShelterTransInd
Taxable Party NotificationfalseTaxablePartyNotificationInd
Nondeductible ContributionsfalseNondeductibleContributionsInd
Quid Pro Quo ContributionsfalseQuidProQuoContributionsInd
Form8282 Property Disposed OffalseForm8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft CntrctfalseRcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft CntrctfalsePayPremiumsPrsnlBnftCntrctInd
Form8899 FiledindfalseForm8899Filedind
Form1098 C FiledfalseForm1098CFiledInd
DAF Excess Business HoldingsfalseDAFExcessBusinessHoldingsInd
Taxable DistributionsfalseTaxableDistributionsInd
Distribution To DonorfalseDistributionToDonorInd
Indoor Tanning ServicesfalseIndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht PymtfalseSubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst IncfalseSubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members27GoverningBodyVotingMembersCnt
Independent Voting Member27IndependentVotingMemberCnt
Family Or Business RlnfalseFamilyOrBusinessRlnInd
Delegation Of Mgmt DutiesfalseDelegationOfMgmtDutiesInd
Change To Org DocumentsfalseChangeToOrgDocumentsInd
Material Diversion Or MisusefalseMaterialDiversionOrMisuseInd
Members Or StockholdersYes (true)MembersOrStockholdersInd
Election Of Board MembersYes (true)ElectionOfBoardMembersInd
Decisions Subject To ApprovafalseDecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (true)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (true)MinutesOfCommitteesInd
Officer Mailing AddressfalseOfficerMailingAddressInd
Local ChaptersfalseLocalChaptersInd
Form990 Provided To Gvrn BodyYes (true)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (true)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (true)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (true)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (true)WhistleblowerPolicyInd
Document Retention PolicyYes (true)DocumentRetentionPolicyInd
Compensation Process CEOYes (true)CompensationProcessCEOInd
Compensation Process OtherYes (true)CompensationProcessOtherInd
Investment In Joint VenturefalseInvestmentInJointVentureInd

Books In Care Of Detail BooksInCareOfDetail

FieldValueIRS element (for citing)
PersonKEITH SWIDERPersonNm
Phone4073635800PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line16277 SEA HARBOR DRIVE SUITE 400AddressLine1Txt
CityOrlandoCityNm
State AbbreviationFLStateAbbreviationCd
ZIP32821ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (38 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtAverage Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtKey EmployeeKeyEmployeeIndHighest Compensated EmployeeHighestCompensatedEmployeeInd
GEORGE AGUEL
PRESIDENT & CEO60.00.0Yes (X)Yes (X)$631,718$0$30,473
LARRY HENRICHS
CHIEF OPERATING OFFICER & CFO60.00.0Yes (X)$319,999$0$26,010
DANIELLE HOLLANDER
CHIEF MARKETING OFFICER40.00.0$281,543$0$25,760Yes (X)
KRISTEN DARBY
SR VP OF MEMBER RELATIONS40.00.0$222,393$0$26,801Yes (X)
ANTONETTA CARACCIOLO
VP OF MARKETING40.00.0$193,335$0$29,615Yes (X)
STEPHANIE NAEGELE
VP OF SALES OPERATIONS40.00.0$202,138$0$20,393Yes (X)
SHERYL TAYLOR
VP OF MEMBER DEVELOPMENT40.00.0$191,817$0$24,512Yes (X)
JEFFERY BRASWELL
CHIEF INFORMATION OFFICER40.00.0$191,766$0$23,064Yes (X)
REBECCA BIDES
VP OF COMMUNICATIONS40.00.0$179,890$0$28,697Yes (X)
FRED SHEA
SR VP OF CONVENTION SALES40.00.0$130,763$0$6,459Yes (X)
MIKE WATERMAN
SR VP OF CONVENTION SALES40.00.0$127,634$0$3,621Yes (X)
donald engfer
past chair4.00.0Yes (X)Yes (X)$0$0$0
adrian jones
chair6.00.0Yes (X)Yes (X)$0$0$0
marcel verbaas
CHAIR-ELECT4.00.0Yes (X)Yes (X)$0$0$0
William A Davis
Treasurer4.00.0Yes (X)Yes (X)$0$0$0
CHRIS MUELLER
Elected Director4.00.0Yes (X)$0$0$0
BRIAN COMES
Secretary4.00.0Yes (X)Yes (X)$0$0$0
CHARLIE FREEMAN
elected director4.00.0Yes (X)$0$0$0
DR ROGER J GOUDY
elected director4.00.0Yes (X)$0$0$0
STEVEN JAMIESON
Director-At-Large4.00.0Yes (X)$0$0$0
YOLANDA LONDONO
elected director4.00.0Yes (X)$0$0$0
JAY LEONARD
ELECTED director4.00.0Yes (X)$0$0$0
HAROLD MILLS
elected director4.00.0Yes (X)$0$0$0
DIANA FONT
APPOINTED DIRECTOR4.00.0Yes (X)$0$0$0
BOB MILES
APPOINTED DIRECTOR4.00.0Yes (X)$0$0$0
DAN GIORDANO
DIRECTOR-AT-LARGE4.00.0Yes (X)$0$0$0
PHIL BROWN
EX-OFFICIO DIRECTOR4.00.0Yes (X)$0$0$0
RICH MALADECKI
EX-OFFICIO DIRECTOR4.00.0Yes (X)$0$0$0
TIM GIULIANI
EX-OFFICIO DIRECTOR4.00.0Yes (X)$0$0$0
DR DANIEL HOLSENBACK
EX- Officio Director4.00.0Yes (X)$0$0$0
BROOKE R BONNETT
EX-OFFICIO DIRECTOR4.00.0Yes (X)$0$0$0
John Arie Jr
elected director4.00.0Yes (X)$0$0$0
PAUL MEARS III
elected director4.00.0Yes (X)$0$0$0
SCOTT HUDGINS
Elected Director4.00.0Yes (X)$0$0$0
THIBAUT VAN MARCKE
elected director4.00.0Yes (X)$0$0$0
BUDDY DYER
EX-OFFICIO Director4.00.0Yes (X)$0$0$0
JERRY DEMINGS
ex-officio director4.00.0Yes (X)$0$0$0
ROSEANN HARRINGTON
Designated Director4.00.0Yes (X)$0$0$0
FieldValueIRS element (for citing)
Total Reportable Comp From Org$2,672,996TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$245,405TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K11IndivRcvdGreaterThan100KCnt
Former Ofcr Employees ListedfalseFormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (true)TotalCompGreaterThan150KInd
Compensation From Other SrcsfalseCompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmtAddress Line1ContractorAddress/ForeignAddress/AddressLine1TxtCityContractorAddress/ForeignAddress/CityNmProvince Or StateContractorAddress/ForeignAddress/ProvinceOrStateNmCountryContractorAddress/ForeignAddress/CountryCdForeign PostalContractorAddress/ForeignAddress/ForeignPostalCd
Birdsall Voss Assoc Inc
250 W Coventry Ct Ste 300MILWAUKEEWI53217Media/Agency/Market$19,403,865
ICON International Inc
One East Weaver StGREENWICHCT06831Media/Agency/Market$3,321,301
Google Inc
PO Box 39000SAN FRANCISCOCA941393181Advertising$4,205,190
ALL RESPONSE MEDIA LTD
Media/Agency/Market$4,170,66065 GOSWELL ROADSUTTON YARDLONDONUKEC1V 7EN
MEC Canada
Media/Agency/Market$3,235,414160 BLOOR ST EAST STE 500TORONTOONCAM4W 3S7
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K55CntrctRcvdGreaterThan100KCnt
Membership Dues$3,416,355MembershipDuesAmt
Government Grants$67,987,401GovernmentGrantsAmt
Total Contributions$71,403,756TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (3 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmtUnrelated Business RevenueUnrelatedBusinessRevenueAmt
REGISTRATION SERVICES900004$1,361,832$1,361,832
TOURISM MARKETING900004$4,401,875$4,401,875
PUBLICATIONS541800$1,547,761$930,412$617,349
FieldValueIRS element (for citing)
Total Program Service Revenue$7,311,468TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$135,631TotalRevenueColumnAmt
Exclusion$135,631ExclusionAmt

Incm From Invest Bond Proceeds IncmFromInvestBondProceedsGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Royalties Revenue RoyaltiesRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Rental Income Or Loss RentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Real$0RealAmt
Personal$0PersonalAmt

Net Rental Income Or Loss NetRentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt
FieldValueIRS element (for citing)
Fundraising Gross Income$0FundraisingGrossIncomeAmt
Fundraising Direct Expenses$0FundraisingDirectExpensesAmt

Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt
FieldValueIRS element (for citing)
Gaming Gross Income$0GamingGrossIncomeAmt
Gaming Direct Expenses$0GamingDirectExpensesAmt

Net Income From Gaming NetIncomeFromGamingGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt
FieldValueIRS element (for citing)
Gross Sales Of Inventory$22,953,632GrossSalesOfInventoryAmt
Cost Of Goods Sold$21,371,224CostOfGoodsSoldAmt

Net Income Or Loss NetIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,582,408TotalRevenueColumnAmt
Unrelated Business Revenue$1,582,408UnrelatedBusinessRevenueAmt

Other Revenue Misc OtherRevenueMiscGrp

FieldValueIRS element (for citing)
DescOTHERDesc
Business900099BusinessCd
Total Revenue Column$86,492TotalRevenueColumnAmt
Related Or Exempt Func Income$86,492RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Other Revenue Total$86,492OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$80,519,755TotalRevenueColumnAmt
Related Or Exempt Func Income$6,780,611RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$2,199,757UnrelatedBusinessRevenueAmt
Exclusion$135,631ExclusionAmt

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Grants To Domestic Individuals GrantsToDomesticIndividualsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Foreign Grants ForeignGrantsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Benefits To Members BenefitsToMembersGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$1,833,174TotalAmt

Comp Disqual Persons CompDisqualPersonsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$14,909,909TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$876,120TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$1,565,402TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$1,166,066TotalAmt

Fees For Services Management FeesForServicesManagementGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$180,170TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$42,003TotalAmt

Fees For Services Lobbying FeesForServicesLobbyingGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

FieldValueIRS element (for citing)
Total$25,000TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$42,780,563TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$629,254TotalAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$2,600,036TotalAmt

Royalties RoyaltiesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$1,506,775TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$624,288TotalAmt

Pymt Travel Entrtnmnt Pub Ofcl PymtTravelEntrtnmntPubOfclGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$4,518,493TotalAmt

Interest InterestGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Payments To Affiliates PaymentsToAffiliatesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$738,111TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$117,167TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmt
AGNCY & INTN'L REPRESENTATION$1,401,477
RESEARCH$842,536
MERCHANT FEES$706,409
MISCELLANEOUS$3,872,573

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$80,935,526TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$15,725,830BOYAmt
EOY$13,010,847EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$5,502,231BOYAmt
EOY$5,159,130EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$9,167,543BOYAmt
EOY$13,058,905EOYAmt

Receivables From Officers Etc ReceivablesFromOfficersEtcGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Rcvbl From Disqualified Prsn RcvblFromDisqualifiedPrsnGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Oth Notes Loans Receivable Net OthNotesLoansReceivableNetGrp

FieldValueIRS element (for citing)
BOY$1,000,000BOYAmt
EOY$1,000,000EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

FieldValueIRS element (for citing)
BOY$793,305BOYAmt
EOY$130,896EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$1,412,383BOYAmt
EOY$2,104,189EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$8,738,909LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$6,487,285LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$2,687,637BOYAmt
EOY$2,251,624EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$2,443,301BOYAmt
EOY$2,899,462EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

FieldValueIRS element (for citing)
BOY$25,000BOYAmt
EOY$25,000EOYAmt

Investments Program Related InvestmentsProgramRelatedGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Intangible Assets IntangibleAssetsGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$38,757,230BOYAmt
EOY$39,640,053EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$11,114,198BOYAmt
EOY$11,134,141EOYAmt

Grants Payable GrantsPayableGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$1,800,278BOYAmt
EOY$1,472,628EOYAmt

Tax Exempt Bond Liabilities TaxExemptBondLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Escrow Account Liability EscrowAccountLiabilityGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Loans From Officers Directors LoansFromOfficersDirectorsGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Mortg Notes Pybl Scrd Invst Prop MortgNotesPyblScrdInvstPropGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Unsecured Notes Loans Payable UnsecuredNotesLoansPayableGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$7,508,356BOYAmt
EOY$8,715,820EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$20,422,832BOYAmt
EOY$21,322,589EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$18,334,398BOYAmt
EOY$18,317,464EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$18,334,398BOYAmt
EOY$18,317,464EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$38,757,230BOYAmt
EOY$39,640,053EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss-$415,771ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst$398,837NetUnrlzdGainsLossesInvstAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or ReviewfalseAccountantCompileOrReviewInd
FS AuditedYes (true)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Consolidated Basis Fincl StmtYes (X)ConsolidatedBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (true)AuditCommitteeInd
Federal Grant Audit RequiredfalseFederalGrantAuditRequiredInd

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Total Grassroots LobbyingTotalGrassrootsLobbyingGrp
Total Direct LobbyingTotalDirectLobbyingGrp
Total Lobbying ExpendTotalLobbyingExpendGrp
Other Exempt Purpose ExpendOtherExemptPurposeExpendGrp
Total Exempt Purpose ExpendTotalExemptPurposeExpendGrp
Lobbying Nontaxable AmountLobbyingNontaxableAmountGrp
Grassroots NontaxableGrassrootsNontaxableGrp
Tot Lbbyng Grassroot Mns Non TxTotLbbyngGrassrootMnsNonTxGrp
Tot Lbby Expend Mns Lbbyng Non TxTotLbbyExpendMnsLbbyngNonTxGrp
Substantially All Dues NondedfalseSubstantiallyAllDuesNondedInd
Only In House LobbyingfalseOnlyInHouseLobbyingInd
Agree Carryover Prior YearYes (true)AgreeCarryoverPriorYearInd
Dues Assessments$3,416,355DuesAssessmentsAmt
Non Deductible Lbbyng Pltcl CY$23,445NonDeductibleLbbyngPltclCYAmt
Non Deductible Lbbyng Pltcl Tot$23,445NonDeductibleLbbyngPltclTotAmt
Aggregate Reported Dues Ntc$23,445AggregateReportedDuesNtcAmt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePart III-BFormAndLineReferenceDesc
ExplanationThe Orlando/Orange County Convention & Visitors Bureau, Inc. (Visit Orlando) does not engage in lobbying activities. Visit Orlando pays membership dues to other trade associatons, a portion of which is understood to be used by those organizations for lobbying activities. As the organization's indirect lobbying expenditures are less than 2% of dues each year, the organization reports as follows in order to minimize the administrative burden placed on the organization. Visit Orlando's notices state the following: "Visit Orlando does not engage in lobbying activities but pays dues to organizations that do engage in lobbying efforts. As a result, it is estimated that 1% of your dues are not deductible."ExplanationTxt

Schedule D IRS990ScheduleD

FieldValueIRS element (for citing)
Art Public Exhibition AmountsArtPublicExhibitionAmountsGrp
Held Works ArtHeldWorksArtGrp
CY Minus3 Yr Endwmt FundCYMinus3YrEndwmtFundGrp
CY Minus4 Yr Endwmt FundCYMinus4YrEndwmtFundGrp
LandLandGrp
BuildingsBuildingsGrp

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$3,625,324OtherCostOrOtherBasisAmt
Depreciation$1,929,362DepreciationAmt
Book Value$1,695,962BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$3,522,835OtherCostOrOtherBasisAmt
Depreciation$3,096,389DepreciationAmt
Book Value$426,445BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$1,590,750OtherCostOrOtherBasisAmt
Depreciation$1,461,533DepreciationAmt
Book Value$129,217BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$2,251,624TotalBookValueLandBuildingsAmt
Federal Income Tax Liability$0FederalIncomeTaxLiabilityAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (3 entries)

DescDescAmtAmt
DEFERRED RENT LIABILITY$1,807,042
DEFERRED SPORTS INCENTIVE FUND$6,658,730
DEFERRED CONVENTION INCENTIVE FUNDS$250,048
FieldValueIRS element (for citing)
Total Liability$8,715,820TotalLiabilityAmt
Total Rev Etc Audited Fincl Stmt$102,289,816TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst$398,837NetUnrealizedGainsInvstAmt
Revenue Not Reported$398,837RevenueNotReportedAmt
Revenue Subtotal$101,890,979RevenueSubtotalAmt
Other Revenues Not Included-$21,371,224OtherRevenuesNotIncludedAmt
Revenue Not Reported Fincl Stmt-$21,371,224RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$80,519,755TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$102,306,750TotExpnsEtcAuditedFinclStmtAmt
Other Expenses Included$21,371,224OtherExpensesIncludedAmt
Expenses Not Reported$21,371,224ExpensesNotReportedAmt
Expenses Subtotal$80,935,526ExpensesSubtotalAmt
Total Expenses Per Form990$80,935,526TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (3 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Other amounts included in financials not in the return ExpenseCost of Goods sold included in Statement of Revenue for 990: -21,371,224
Other amounts included in return not in financials RevenueCost of Goods sold included in Statement of Revenue for 990: -21,371,224
Part X, Line 2:Visit Orlando identifies and evaluates uncertain tax positions, if any, and recognizes the impact of uncertain tax positions for which there is a less than more-likely-than-not probability of the position being upheld when reviewed by the relevant taxing authority. Such positions are deemed to be unrecognized tax benefits and a corresponding liability is established on the statement of financial position. Visit Orlando has not recognized a liability for uncertain tax positions. If there were an unrecognized tax benefit, Visit Orlando would recognize interest accrued related to unrecognized tax benefits in interest expense and penalties in operating expenses. Visit Orlando's open tax years subject to examination by the Internal Revenue Service generally remain open for three years from the date of filing.

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Compensation CommitteeYes (X)CompensationCommitteeInd
Independent ConsultantYes (X)IndependentConsultantInd
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Written Employment ContractYes (X)WrittenEmploymentContractInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance PaymentfalseSeverancePaymentInd
Supplemental Nonqual Rtr PlanfalseSupplementalNonqualRtrPlanInd
Equity Based Comp ArrngmfalseEquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (11 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtBonus Filing OrganizationBonusFilingOrganizationAmountDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmt
GEORGE AGUEL
PRESIDENT & CEO$464,108$167,610$19,600$10,873$662,191
LARRY HENRICHS
CHIEF OPERATING OFFICER & CFO$257,599$62,400$18,632$7,378$346,009
DANIELLE HOLLANDER
CHIEF MARKETING OFFICER$239,040$42,503$18,470$7,290$307,303
FRED SHEA
SR VP OF CONVENTION SALES$81,219$49,544$3,272$3,187$137,222
KRISTEN DARBY
SR VP OF MEMBER RELATIONS$187,186$35,207$15,815$10,986$249,194
ANTONETTA CARACCIOLO
VP OF MARKETING$180,353$12,982$14,081$15,534$222,950
STEPHANIE NAEGELE
VP OF SALES OPERATIONS$189,166$12,972$13,015$7,378$222,531
SHERYL TAYLOR
VP OF MEMBER DEVELOPMENT$179,285$12,532$13,526$10,986$216,329
REBECCA BIDES
VP OF COMMUNICATIONS$169,461$10,429$13,163$15,534$208,587
JEFFERY BRASWELL
CHIEF INFORMATION OFFICER$177,206$14,560$7,530$15,534$214,830
MIKE WATERMAN
SR VP OF CONVENTION SALES$106,312$21,322$3,621$131,255

Schedule L IRS990ScheduleL

Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp (4 entries)

Relationship DescriptionRelationshipDescriptionTxtTransactionTransactionAmtTransactionTransactionDescSharing Of RevenuesSharingOfRevenuesInd
Walt Disney World Attractions
director$7,796,380Attraction ticket purchasesfalse
Universal Studios Orlando
director$13,178,876Attraction ticket purchasesfalse
Sea World of Florida
director$1,294,847Attraction ticket purchasesfalse
Merlin Entertainments Group
director$252,446Attraction ticket purchasesfalse

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferenceSCH L, PART IV, BUSINESS TRANSACTIONS WITH INTERESTED PERSONS:FormAndLineReferenceDesc
Explanation(a) NAME OF PERSON: WALT DISNEY WORLD ATTRACTIONS (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. (a) NAME OF PERSON: UNIVERSAL STUDIOS ORLANDO (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. (a) NAME OF PERSON: SEA WORLD OF FLORIDA (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. (a) NAME OF PERSON: MERLIN ENTERTAINMENTS GROUP (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES.ExplanationTxt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (7 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Form 990, Part I, Line 1, Description of Organization MissionThe mission of Visit Orlando, as the industry's leader, is to brand, market and sell the area globally as a premier leisure, convention and business destination for the continual economic benefit of the community.
Form 990, Part VI, Section A, line 6The Orlando/Orange County Convention & Visitors Bureau, Inc. (Visit Orlando) is a non-profit, membership based organization. Members of Visit Orlando elect the Board of Directors.
Form 990, Part VI, Section A, line 7aVisit Orlando is a non-profit, membership based organization. Members of Visit Orlando elect the Board of Directors.
Form 990, Part VI, Section B, line 11Form 990 is reviewed and approved by the Board of Directors Audit and Oversight Committee. The return is then made available to the board.
Form 990, Part VI, Section B, line 12cVisit Orlando distributes a conflicts of interest policy, along with other similar policies, to Board members annually. Board members are expected to, and regularly do, recuse themselves from voting on issues that could potentially be a conflict. A conflict of interest policy is communicated to all employees at time of hire by a representative of the Human Resources Department and is included in the employee handbook. The employees are instructed that if at any time during their employment they have a question regarding this policy or if they have a question regarding if something would be considered a conflict of interest they are to address this with the Vice President of their area or with someone from Human Resources.
Form 990, Part VI, Section B, line 15Compensation for the CEO was set by the Board of Directors. Ongoing compensation analysis is performed by the Board's Executive Compensation Committee utilizing surveys from several third party external resources. The compensation of the other key executives is determined by the CEO and the Vice President of Human Resources who utilize several industry salary surveys and information from independent third party compensation professionals. Compensation information is also reviewed annually by the board's audit & oversight committee.
Form 990, Part VI, Section C, line 19Visit Orlando makes its governing documents available to our members, local county government and to the public upon request. We make our conflict of interest policy available to our Board of Directors and our employees. We distribute our financial statements and post them to our website for access to the public.