STRATEGY STUDIO / NONPROFIT PEOPLE SEARCH

AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC: Form 990, tax year 2023

View the entire original 990 at ProPublica ↗

Organization
AMERICAN ASSOCIATION OF ADVERTISING AGENCIES INC (EIN 13-1621786)
Tax period
2023-04-01 to 2024-03-31
Filed
2025-02-12
IRS object ID
202520439349300907
Schema version
2023v6.0
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2025-02-12T08:05:24-06:00ReturnTs
Tax Period End2024-03-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN991856619PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1GRANT THORNTON ADVISORS LLCBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1757 THIRD AVENUE 3RD FLOORAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP100172013ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2023-04-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN131621786EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1AMERICAN ASSOCIATION OF ADVERTISINGBusinessNameLine1Txt
Business Name Line2AGENCIESBusinessNameLine2Txt
FieldValueIRS element (for citing)
Business Name ControlAMERBusinessNameControlTxt
Phone2128500770PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line125 WEST 45TH STREET 16TH FLAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10036ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonJAMES O'DONNELLPersonNm
Person TitleEVP FINANCE & TREASURERPersonTitleTxt
Phone2128500770PhoneNum
Signature2025-02-12SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd
FieldValueIRS element (for citing)
IRS Responsible Prty Info CurrYes (1)IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonSCOTT THOMPSETTPreparerPersonNm
PTINP00741490PTIN
Phone2125990100PhoneNum
FieldValueIRS element (for citing)
Tax2023TaxYr
Build TS2025-03-06 01:10:19ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Address ChangeYes (X)AddressChangeInd

Doing Business As Name DoingBusinessAsName

FieldValueIRS element (for citing)
Business Name Line14A'SBusinessNameLine1Txt
FieldValueIRS element (for citing)
Principal OfficerMARLA KAPLOWITZ PRESPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line125 WEST 45TH STREET 16TH FLAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10036ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$20,354,421GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website AddressWWW.AAAA.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1917FormationYr
Legal Domicile StateNYLegalDomicileStateCd
Activity Or MissionWE AIM TO BE AN INDISPENSABLE RESOURCE THAT IS AS ACCESSIBLE AS THEIR (SEE SCHEDULE O)ActivityOrMissionDesc
Voting Members Governing Body29VotingMembersGoverningBodyCnt
Voting Members Independent28VotingMembersIndependentCnt
Total Employee71TotalEmployeeCnt
Total Volunteers0TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$0PYContributionsGrantsAmt
CY Contributions Grants$0CYContributionsGrantsAmt
PY Program Service Revenue$14,920,492PYProgramServiceRevenueAmt
CY Program Service Revenue$15,691,035CYProgramServiceRevenueAmt
PY Investment Income$1,060,641PYInvestmentIncomeAmt
CY Investment Income$1,650,509CYInvestmentIncomeAmt
PY Other Revenue$2,220,496PYOtherRevenueAmt
CY Other Revenue$2,114,312CYOtherRevenueAmt
PY Total Revenue$18,201,629PYTotalRevenueAmt
CY Total Revenue$19,455,856CYTotalRevenueAmt
PY Grants And Similar Paid$35,602PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$26,000CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$11,359,743PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$12,010,337CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$7,009,469PYOtherExpensesAmt
CY Other Expenses$6,957,064CYOtherExpensesAmt
PY Total Expenses$18,404,814PYTotalExpensesAmt
CY Total Expenses$18,993,401CYTotalExpensesAmt
PY Revenues Less Expenses-$203,185PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$462,455CYRevenuesLessExpensesAmt
Total Assets BOY$24,626,095TotalAssetsBOYAmt
Total Assets EOY$21,397,392TotalAssetsEOYAmt
Total Liabilities BOY$17,732,261TotalLiabilitiesBOYAmt
Total Liabilities EOY$14,130,759TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$6,893,834NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$7,266,633NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionTHE 4A'S WAS ESTABLISHED IN 1917 TO PROMOTE, ADVANCE, AND DEFEND THE INTERESTS OF OUR MEMBER AGENCIES, EMPLOYEES AND THE ADVERTISING AND MARKETING INDUSTRIES OVERALL. TODAY THE ORGANIZATION SERVES MORE THAN 600 MEMBER AGENCIES ACROSS 1,200 OFFICES (CONTINUED ON SCHEDULE O).MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
DescSEE SCHEDULE ODesc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
DescSEE SCHEDULE ODesc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
DescSEE SCHEDULE ODesc

Prog Srvc Accom Acty Other ProgSrvcAccomActyOtherGrp

FieldValueIRS element (for citing)
DescTHE 4A'S PROVIDES COUNTLESS OTHER SERVICES, INCLUDING MANAGEMENT STUDIES, TO APPROXIMATELY 600 MEMBER COMPANIES.Desc
FieldValueIRS element (for citing)
Described In Section501c30DescribedInSection501c3Ind
Schedule B Required0ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Subject To Proxy TaxYes (1)SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other AssetsYes (1)ReportOtherAssetsInd
Report Other LiabilitiesYes (1)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (1)IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt0IndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtYes (1)ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To OrganizationsYes (1)GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded EntityYes (1)DisregardedEntityInd
Related EntityYes (1)RelatedEntityInd
Related Organization Ctrl EntYes (1)RelatedOrganizationCtrlEntInd
Transaction With Control EntYes (1)TransactionWithControlEntInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
Info In Schedule O Part VYes (X)InfoInScheduleOPartVInd
IRP Document20IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee71EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit0UnrelatedBusIncmOverLimitInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members29GoverningBodyVotingMembersCnt
Independent Voting Member28IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or StockholdersYes (1)MembersOrStockholdersInd
Election Of Board MembersYes (1)ElectionOfBoardMembersInd
Decisions Subject To ApprovaYes (1)DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local ChaptersYes (1)LocalChaptersInd
Policies Reference ChaptersYes (1)PoliciesReferenceChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process Other0CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1JAMES O'DONNELLBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone2128500713PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line125 WEST 45TH STREET 16TH FLAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10036ZIPCd
FieldValueIRS element (for citing)
Info In Schedule O Part VIIYes (X)InfoInScheduleOPartVIIInd

Form990 Part VII Section A Form990PartVIISectionAGrp (55 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtAverage Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtHighest Compensated EmployeeHighestCompensatedEmployeeInd
MARLA KAPLOWITZ
PRESIDENT & CEO40.005.00Yes (X)Yes (X)$936,120$0$57,677
SHARON NAPIER
CHAIR1.000.00Yes (X)Yes (X)$0$0$0
BARRY WACKSMAN
IMMEDIATE PAST CHAIR1.000.00Yes (X)Yes (X)$0$0$0
ABBEY KLAASSEN
VICE CHAIR1.000.00Yes (X)Yes (X)$0$0$0
VITA HARRIS
VICE CHAIR (AS OF 04/23)1.000.00Yes (X)Yes (X)$0$0$0
CHRISTINE FRUECHTE
SECRETARY/TREASURER1.000.00Yes (X)Yes (X)$0$0$0
AMANI DUNCAN
DIRECTOR-AT-LARGE (THRU 04/23)1.000.00Yes (X)$0$0$0
AMBER GUILD
DIRECTOR-AT-LARGE (AS OF 04/23)1.000.00Yes (X)$0$0$0
ANGELA STEELE
DIRECTOR-AT-LARGE1.000.00Yes (X)$0$0$0
CHRISTOPH BECKER
DIRECTOR-AT-LARGE (THRU 04/23)1.000.00Yes (X)$0$0$0
DEVIKA BULCHANDANI
DIRECTOR-AT-LARGE (THRU 04/23)1.000.00Yes (X)$0$0$0
GINA SMITH
DIRECTOR-AT-LARGE (AS OF 04/23)1.000.00Yes (X)$0$0$0
HELEN LIN
DIRECTOR-AT-LARGE1.000.00Yes (X)$0$0$0
JASON GAIKOWSKI
DIRECTOR-AT-LARGE & CX COUNCIL1.000.00Yes (X)$0$0$0
JOE MAGLIO
DIRECTOR-AT-LARGE1.000.00Yes (X)$0$0$0
KATE MACNEVIN
DIRECTOR-AT-LARGE1.000.00Yes (X)$0$0$0
LAURA MANESS
DIRECTOR-AT-LARGE1.000.00Yes (X)$0$0$0
MATT HARRINGTON
DIRECTOR-AT-LARGE (AS OF 04/23)1.000.00Yes (X)$0$0$0
MEGAN PAGLIUCA
DIRECTOR-AT-LARGE (THRU 04/23)1.000.00Yes (X)$0$0$0
ROB SCHWARTZ
DIRECTOR-AT-LARGE1.000.00Yes (X)$0$0$0
STEVE WILLIAMS
DIRECTOR-AT-LARGE & MLC CHAIR1.000.00Yes (X)$0$0$0
TIM MALEENY
DIRECTOR-AT-LARGE (AS OF 04/23)1.000.00Yes (X)$0$0$0
ANGELA TENUTA
CENTRAL REGION DIR. (AS OF 04/23)1.000.00Yes (X)$0$0$0
JEFF KING
CENTRAL REGION DIRECTOR1.000.00Yes (X)$0$0$0
KAREN SEAMEN
CENTRAL REGION DIR. (THRU 08/23)1.000.00Yes (X)$0$0$0
MARK BACHMANN
CENTRAL REGION DIR. (THRU 04/23)1.000.00Yes (X)$0$0$0
ANDREW GRAFF
EASTERN REGION DIRECTOR1.000.00Yes (X)$0$0$0
DAISY EXPOSITO
EASTERN REGION DIRECTOR1.000.00Yes (X)$0$0$0
DAVID ANGELO
EASTERN REGION DIRECTOR1.000.00Yes (X)$0$0$0
KYLE ALLEN
SOUTHERN REGION DIRECTOR1.000.00Yes (X)$0$0$0
SHARI DAY
SOUTHERN REGION DIR. (AS OF 04/23)1.000.00Yes (X)$0$0$0
MICHELLE HEADLEY
SOUTHERN REGION DIRECTOR1.000.00Yes (X)$0$0$0
RICHARD WARD
SOUTHERN REGION DIR. (THRU 04/23)1.000.00Yes (X)$0$0$0
AARON WALTON
WESTERN REGION DIRECTOR1.000.00Yes (X)$0$0$0
ERIC JOHNSON
WESTERN REGION DIR. (THRU 04/23)1.000.00Yes (X)$0$0$0
JOHN GALLEGOS
WESTERN REGION DIRECTOR1.000.00Yes (X)$0$0$0
KAREN HUNT
WESTERN REGION DIR. (AS OF 04/23)1.000.00Yes (X)$0$0$0
JAMES O'DONNELL
EVP FINANCE/TREASURER45.005.00Yes (X)$322,357$0$33,507
ALISON PEPPER
EVP GOVERNMENT RELATIONS45.000.00Yes (X)$472,733$0$27,800
MOLLIE ROSEN
EVP STRATEGY, INSIGHT, INNOVATION45.000.00Yes (X)$474,474$0$36,635
ANN RUBIN
EVP, MARKETING, COMM. & EVENTS45.000.00Yes (X)$306,511$0$21,044
TAHLISHA WILLIAMS 10-22-1223
EVP, TALENT, EQUITY & LEAR. SOLUTIONS20.0020.00Yes (X)$312,304$0$20,286
ADAM COTUMACCIO
CHIEF OPERATING OFFICER45.000.00Yes (X)$519,204$0$45,580
JUAN C SUAREZ
EVP MED HOLDING COMPANIES & GROWTH45.000.00Yes (X)$385,866$0$37,068
GREGORY WALKER
EVP MED INDEP. AGENCIES & RETENTION45.000.00Yes (X)$419,612$0$26,185
ASHWINI KARANDIKAR
EVP MEDIA, TECH & DATA45.000.00Yes (X)$501,820$0$27,640
KRISTINA BARRETT 0423-0623
VP MARKETING & COMMUNICATIONS45.000.00Yes (X)$31,234$0$2,545
RUPA RAMAN AS OF 0823
VP MARKETING & COMMUNICATIONS45.000.00Yes (X)$56,398$0$4,649
KIRA LACKS AS OF 1123
VP, EVENTS & CONFERENCES45.000.00Yes (X)$20,947$0$2,347
ROBERT DUFFY AS OF 1223
VP, WEBSITE STRATEGY, CONTENT, & OP.45.000.00Yes (X)$5,019$0$413
MATTHEW KASINDORF
SVP BUSINESS INTELLIGENCE & INSIGHT45.000.00$262,261$0$35,246Yes (X)
DAVID-ANTHONY POWELL
SVP MEMBER ENGAGE & DEV., CENT. REG.45.000.00$205,547$0$25,341Yes (X)
MARK CAMPANELLA
SVP, ENTERPRISE TECH & DEVELOPMENT45.000.00$284,957$0$14,171Yes (X)
KEVIN FREEMORE
SVP MEDIA, TECH & DATA45.000.00$257,755$0$31,278Yes (X)
NICOLE RIZZO
SVP, BUSINESS INTELLIGENCE & INSIGHT45.000.00$276,048$0$25,995Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$6,051,167TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$475,407TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K29IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
ELEMENT ELEVEN
588 E HWY CC SUITE 1NIXAMO65714TECHNOLOGY DEVELOPER$651,204
THE SWAY GROUP INC
434 EAST 52ND STREETNEW YORKNY10022PUBLIC RELATIONS$261,210
VENABLE LLP
1290 AVENUE OF THE AMERICAS 20TH FNEW YORKNY10104LEGAL$256,833
BBH SOLUTIONS INC
121 EAST 24TH STREETNEW YORKNY10010IT SUPPORT$152,405
YOKO CONSULTING LLC
8300 GREENSBORO DRMCLEANVA22102CONSULTING$120,125
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K7CntrctRcvdGreaterThan100KCnt

Program Service Revenue ProgramServiceRevenueGrp (5 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
MEMBERSHIP DUES900099$13,697,446$13,697,446
CONFERENCES & TRAINING900099$1,531,519$1,531,519
PUBLIC. & TAPE SALES900099$172,345$172,345
WEBINAR FEES900099$154,875$154,875
COUNCILS REVENUE900099$130,350$130,350

Total Oth Program Service Rev TotalOthProgramServiceRevGrp

FieldValueIRS element (for citing)
Total Revenue Column$4,500TotalRevenueColumnAmt
Related Or Exempt Func Income$4,500RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Total Program Service Revenue$15,691,035TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$883,377TotalRevenueColumnAmt
Exclusion$883,377ExclusionAmt

Gross Rents GrossRentsGrp

FieldValueIRS element (for citing)
Real$1,332,134RealAmt

Less Rental Expenses LessRentalExpensesGrp

FieldValueIRS element (for citing)
Real$0RealAmt

Rental Income Or Loss RentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Real$1,332,134RealAmt

Net Rental Income Or Loss NetRentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,332,134TotalRevenueColumnAmt
Exclusion$1,332,134ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

FieldValueIRS element (for citing)
Securities$1,665,697SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

FieldValueIRS element (for citing)
Securities$898,565SecuritiesAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Securities$767,132SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$767,132TotalRevenueColumnAmt
Exclusion$767,132ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp (2 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmtExclusionExclusionAmt
ADMIN SVCS (RELATED PARTY)900099$696,467$696,467
REV. SHARE900099$74,413$74,413

Miscellaneous Revenue MiscellaneousRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$11,298TotalRevenueColumnAmt
Exclusion$11,298ExclusionAmt
FieldValueIRS element (for citing)
Other Revenue Total$782,178OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$19,455,856TotalRevenueColumnAmt
Related Or Exempt Func Income$16,387,502RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$3,068,354ExclusionAmt

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$26,000TotalAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$5,102,923TotalAmt

Comp Disqual Persons CompDisqualPersonsGrp

FieldValueIRS element (for citing)
Total$33,437TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$5,910,263TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$80,673TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$383,158TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$499,883TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$303,516TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$128,326TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$1,089,229TotalAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$60,000TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$577,119TotalAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$30,409TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$2,148,373TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$310,947TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$1,013,736TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$201,403TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$108,273TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmt
PUBLICATION & SUBSCRIP.$813,799
DUES & FEES$76,623
DC INITIATIVES$56,250
AWARD PROGRAMS$20,611

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$18,450TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$18,993,401TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$4,265,061BOYAmt
EOY$2,346,929EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$744,320BOYAmt
EOY$749,394EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$839,493BOYAmt
EOY$602,867EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$404,410BOYAmt
EOY$502,953EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$3,668,580LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$2,842,610LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$923,879BOYAmt
EOY$825,970EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$9,395,850BOYAmt
EOY$9,550,086EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

FieldValueIRS element (for citing)
EOY$407,012EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$8,053,082BOYAmt
EOY$6,412,181EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$24,626,095BOYAmt
EOY$21,397,392EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$2,549,133BOYAmt
EOY$3,101,408EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$5,428,104BOYAmt
EOY$3,229,797EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$9,755,024BOYAmt
EOY$7,799,554EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$17,732,261BOYAmt
EOY$14,130,759EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$6,893,834BOYAmt
EOY$7,266,633EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$6,893,834BOYAmt
EOY$7,266,633EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$24,626,095BOYAmt
EOY$21,397,392EOYAmt
FieldValueIRS element (for citing)
Info In Schedule O Part XIYes (X)InfoInScheduleOPartXIInd
Reconcilation Revenue Expnss$462,455ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst-$99,656NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets$10,000OtherChangesInNetAssetsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Consolidated Basis Fincl StmtYes (X)ConsolidatedBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Substantially All Dues NondedYes (1)SubstantiallyAllDuesNondedInd
Only In House LobbyingYes (1)OnlyInHouseLobbyingInd
Agree Carryover Prior Year0AgreeCarryoverPriorYearInd

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$998,105OtherCostOrOtherBasisAmt
Depreciation$248,880DepreciationAmt
Book Value$749,225BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$1,091,689OtherCostOrOtherBasisAmt
Depreciation$1,065,862DepreciationAmt
Book Value$25,827BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$1,578,786OtherCostOrOtherBasisAmt
Depreciation$1,527,868DepreciationAmt
Book Value$50,918BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$825,970TotalBookValueLandBuildingsAmt

Other Assets Org OtherAssetsOrgGrp (3 entries)

DescDescBook ValueBookValueAmt
RIGHT-OF-USE ASSETS$5,557,004
INVESTMENT IN AD-ID$575,544
SECURITY DEPOSITS$279,633
FieldValueIRS element (for citing)
Total Book Value Other Assets$6,412,181TotalBookValueOtherAssetsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (3 entries)

DescDescAmtAmt
LEASE LIABILITIES$6,426,787
DEFERRED COMPENSATION AGREEMENTS$1,196,133
OTHER LIABILITIES$176,634
FieldValueIRS element (for citing)
Total Liability$7,799,554TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd
Total Rev Etc Audited Fincl Stmt$19,599,110TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst-$99,656NetUnrealizedGainsInvstAmt
Other Revenue$242,910OtherRevenueAmt
Revenue Not Reported$143,254RevenueNotReportedAmt
Revenue Subtotal$19,455,856RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt$0RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$19,455,856TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$19,229,292TotExpnsEtcAuditedFinclStmtAmt
Other Expenses Included$235,891OtherExpensesIncludedAmt
Expenses Not Reported$235,891ExpensesNotReportedAmt
Expenses Subtotal$18,993,401ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt$0ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$18,993,401TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (3 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
PART X, LINE 2:FIN 48 FOOTNOTE THE AAAA FOLLOWS GUIDANCE THAT CLARIFIES THE ACCOUNTING FOR UNCERTAINTY IN TAX POSITIONS TAKEN OR EXPECTED TO BE TAKEN IN A TAX RETURN. THE FASB ESTABLISHED CRITERION THAT AN INDIVIDUAL TAX POSITION MUST MEET FOR SOME OR ALL OF THE BENEFITS OF THAT POSITION TO BE RECOGNIZED IN AN ENTITY'S FINANCIAL STATEMENTS. THIS STANDARD REQUIRES THE ASSOCIATION TO DETERMINE WHETHER A TAX POSITION IS MORE LIKELY THAN NOT TO BE SUSTAINED UPON EXAMINATION BY THE APPLICABLE TAXING AUTHORITY, INCLUDING RESOLUTION OF ANY RELATED APPEALS OR LITIGATION PROCESSES, BASED ON THE TECHNICAL MERITS OF THE POSITION. THE AAAA IS EXEMPT FROM FEDERAL INCOME TAX UNDER SECTION 501(C)(6) OF THE U.S. INTERNAL REVENUE CODE (THE "CODE"), THOUGH IT IS SUBJECT TO TAX ON INCOME UNRELATED TO ITS EXEMPT PURPOSE, UNLESS THAT INCOME IS OTHERWISE EXCLUDED BY THE CODE. THE AAAA HAS DETERMINED THAT THERE ARE NO MATERIAL UNCERTAIN TAX POSITIONS THAT REQUIRE RECOGNITION OR DISCLOSURE IN THE FINANCIAL STATEMENTS. THE AAAA HAS PROCESSES PRESENTLY IN PLACE TO ENSURE THE MAINTENANCE OF ITS TAX-EXEMPT STATUS; TO IDENTIFY AND REPORT UNRELATED INCOME; DETERMINE ITS FILING AND TAX OBLIGATIONS IN JURISDICTIONS FOR WHICH IT HAS NEXUS; AND, TO REVIEW OTHER MATTERS THAT MAY BE CONSIDERED TAX POSITIONS.
PART XI, LINE 2D - OTHER ADJUSTMENTS:REVENUES OF AAAA SUBSIDIARY REPORTED ON SEPARATE FORM 990 242,910.
PART XII, LINE 2D - OTHER ADJUSTMENTS:EXPENSES OF AAAA SUBSIDIARY REPORTED ON SEPARATE FORM 990 235,891.

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Grant Records MaintainedYes (1)GrantRecordsMaintainedInd

Recipient Table RecipientTable

Recipient Business Name RecipientBusinessName

FieldValueIRS element (for citing)
Business Name Line1THE ADVERTISING COUNCIL INCBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line1815 SECOND AVENUEAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10017ZIPCd
FieldValueIRS element (for citing)
Recipient EIN130417693RecipientEIN
IRC Section501(C)(3)IRCSectionDesc
Cash Grant$25,000CashGrantAmt
Non Cash Assistance$0NonCashAssistanceAmt
Purpose Of GrantSUPPORT OF THE ADVERTISING COUNCILPurposeOfGrantTxt
FieldValueIRS element (for citing)
Total501c3 Org1Total501c3OrgCnt
Total Other Org0TotalOtherOrgCnt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePROCEDURE FOR MONITORING THE USE OF GRANT FUNDS IN THE U.S.FormAndLineReferenceDesc
Explanation4A'S PERIODICALLY SPONSORS ORGANIZATIONS SO LONG AS MANAGEMENT DETERMINES THAT THOSE ORGANIZATIONS HAVE GOALS AND OBJECTIVES THAT ALIGN WITH 4A'S TAX-EXEMPT MISSION. AAAA ROUTINELY CONDUCTS BUSINESS WITH THESE ORGANIZATIONS AND RECEIVES ASSURANCES THAT GIFTED FUNDS ARE USED FOR THEIR INTENDED PURPOSES.ExplanationTxt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Idemnification Gross Up PmtsYes (X)IdemnificationGrossUpPmtsInd
Club Dues Or FeesYes (X)ClubDuesOrFeesInd
Written Policy Ref T And E ExpnssYes (1)WrittenPolicyRefTAndEExpnssInd
Substantiation RequiredYes (1)SubstantiationRequiredInd
Compensation CommitteeYes (X)CompensationCommitteeInd
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr Plan0SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (15 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
MARLA KAPLOWITZ
PRESIDENT & CEO$621,120$0$310,000$0$5,000$0$9,900$0$47,777$0$993,797$0$0$0
ADAM COTUMACCIO
CHIEF OPERATING OFFICER$419,204$0$100,000$0$0$0$9,900$0$35,680$0$564,784$0$0$0
ASHWINI KARANDIKAR
EVP MEDIA, TECH & DATA$408,820$0$93,000$0$0$0$9,900$0$17,740$0$529,460$0$0$0
MOLLIE ROSEN
EVP STRATEGY, INSIGHT, INNOVATION$384,424$0$90,000$0$50$0$9,900$0$26,735$0$511,109$0$0$0
ALISON PEPPER
EVP GOVERNMENT RELATIONS$382,233$0$90,500$0$0$0$9,900$0$17,900$0$500,533$0$0$0
GREGORY WALKER
EVP MED INDEP. AGENCIES & RETENTION$344,612$0$75,000$0$0$0$9,600$0$16,585$0$445,797$0$0$0
JUAN C SUAREZ
EVP MED HOLDING COMPANIES & GROWTH$310,866$0$75,000$0$0$0$9,469$0$27,599$0$422,934$0$0$0
JAMES O'DONNELL
EVP FINANCE/TREASURER$276,357$0$46,000$0$0$0$8,455$0$25,052$0$355,864$0$0$0
TAHLISHA WILLIAMS 10-22-1223
EVP, TALENT, EQUITY & LEAR. SOLUTION$294,304$0$18,000$0$0$0$0$0$20,286$0$332,590$0$0$0
ANN RUBIN
EVP, MARKETING, COMM. & EVENTS$291,511$0$15,000$0$0$0$1,575$0$19,469$0$327,555$0$0$0
NICOLE RIZZO
SVP, BUSINESS INTELLIGENCE & INSIGHT$251,048$0$25,000$0$0$0$7,619$0$18,376$0$302,043$0$0$0
MARK CAMPANELLA
SVP, ENTERPRISE TECH & DEVELOPMENT$256,957$0$28,000$0$0$0$0$0$14,171$0$299,128$0$0$0
MATTHEW KASINDORF
SVP BUSINESS INTELLIGENCE & INSIGHT$231,261$0$31,000$0$0$0$7,188$0$28,058$0$297,507$0$0$0
KEVIN FREEMORE
SVP MEDIA, TECH & DATA$229,755$0$28,000$0$0$0$7,177$0$24,101$0$289,033$0$0$0
DAVID-ANTHONY POWELL
SVP MEMBER ENGAGE & DEV., CENT. REG.$193,547$0$12,000$0$0$0$5,830$0$19,511$0$230,888$0$0$0

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART I, LINE 1AFormAndLineReferenceDesc
ExplanationTAX INDEMNIFICATION AND GROSS-UP PAYMENTS THE FOLLOWING INDIVIDUALS RECEIVED TAX GROSS-UP PAYMENTS IN 2023. THESE AMOUNTS ARE INCLUDED IN THEIR TAXABLE WAGES: MARLA KAPLOWITZ $5,000 MOLLIE ROSEN $50 HEALTH OR SOCIAL CLUB DUES IN CALENDAR YEAR 2023, MARLA KAPLOWITZ RECEIVED A REIMBURSMENT FOR HEALTH CLUB DUES THAT WAS TAXABLE TO HER AND INCLUDED IN HER TAXABLE WAGES.ExplanationTxt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (15 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART I, LINE 1 (CONTINUED)OWN AGENCY TEAM. WE ARE DEDICATED TO, AND VESTED IN, OUR MEMBERS' SUCCESS, JUST AS THEY ARE DEDICATED TO HELPING BRANDS CREATE, DISTRIBUTE, AND MEASURE EFFECTIVE AND INSIGHTFUL ADVERTISING AND MARKETING. AND WE CHAMPION THE INFINITE POWER OF CREATIVITY AND VALUE AGENCIES BRING IN DRIVING BUSINESS GROWTH AND POWERFUL CULTURAL CHANGE.
FORM 990, PART III, LINE 1 - ORGANIZATION'S MISSION (CONTINUED)WHICH HELP DIRECT MORE THAN 85% OF TOTAL U.S. ADVERTISING SPEND. THE 4A'S IS COMMITTED TO PROTECTING THE BEST INTERESTS OF ITS MEMBERS, THEIR EMPLOYEES AND THE INDUSTRY AT LARGE. ITS BENEFITS DIVISION INSURES MORE THAN 160,000 AGENCY PROFESSIONALS, AND THE DC OFFICE ADVOCATES FOR POLICIES THAT BEST SUPPORT A THRIVING ADVERTISING INDUSTRY. WITH ITS BEST IN CLASS LEARNING AND CAREER DEVELOPMENT PROGRAMS, THE 4A'S AND ITS FOUNDATION FUEL A ROBUST DIVERSITY PIPELINE OF TALENT FOR ITS MEMBERS AND THE MARKETING AND MEDIA INDUSTRY, FOSTERING THE NEXT GENERATION OF LEADERS.
FORM 990, PART III, LINE 4A (CONTINUED):WITH PARTICIPATING 4A'S MEMBERS, 4A'S OPERATES VARIOUS COUNCILS COMMITTED TO PROVIDING LEADERSHIP AND INITIATIVES THAT FOSTER THE EFFECTIVENESS OF ITS MEMBERS AND THE OVERALL ADVERTISING INDUSTRY IN VARIOUS GEOGRAPHICAL AREAS NATIONALLY. THESE OBJECTIVES ARE ACHIEVED THROUGH THE PROVISION OF PROGRAMS IN: MARKETING, COMMUNICATIONS, TRAINING AND DEVELOPMENT, EXECUTIVE LEADERSHIP ENRICHMENT, CREATIVE THOUGHT-LEADERSHIP AND EXECUTIVE NETWORKING OPPORTUNITIES.
FORM 990, PART III, LINE 4B (CONTINUED):EDUCATION: 4A'S PROVIDES A LIBRARY WITH UNLIMITED INFORMATION PERTAINING TO PRODUCTS AND COMPANIES; AIDS IN SETTING INDUSTRY STANDARDS; PUTS OUT MANY EDUCATIONAL PUBLICATIONS; AND CONDUCTS TRAINING, SEMINARS, AND MEETINGS. ACCESS CONSUMER INSIGHTS AND MEDIA HABITS, TRENDS IN MEDIA, INTERNATIONAL CONTENT, 10 INDUSTRY VERTICALS, AND FIVE RESEARCH DATABASES.
FORM 990, PART III, LINE 4C (CONTINUED):THE 4A'S WASHINGTON, D.C. OFFICE ADVOCATES ON BEHALF OF THE ADVERTISING AGENCY COMMUNITY ON ALL ISSUES THAT COULD AFFECT AGENCIES, FROM NEW TAXES ON DIGITAL ADVERTISING TO PRIVACY LAW CHANGES THAT COULD HINDER AGENCIES' ABILITY TO FIND THE BEST AUDIENCES FOR THEIR CLIENTS.
FORM 990, PART V, LINE 2ANUMBER OF EMPLOYEES THE ASSOCIATION REPORTED 71 EMPLOYEES ON ITS 2023 FORM W-3; HOWEVER, THE ASSOCIATION NOTES THAT SOME OF THOSE EMPLOYEES PROVIDED SERVICES EXCLUSIVELY TO RELATED ORGANIZATIONS, AAAA BENEFITS, INC. AND TO AN UNRELATED PARTY, THE HEALTH CARE COALITION. THE COSTS OF THOSE SERVICES WERE REIMBURSED IN FULL BY THE DESIGNATED ORGANIZATIONS. PLEASE REFER TO SCHEDULE R FOR MORE DETAIL.
FORM 990, PART VI, SECTION A, LINE 6MEMBERS OR STOCKHOLDERS THE AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC. IS A TRADE ASSOCIATION WHOSE MEMBERS REPRESENT A WIDE RANGE OF DISCIPLINES WITHIN THE MARKETING COMMUNICATIONS LANDSCAPE. MEMBERS PARTICIPATE IN SHAPING THEIR ORGANIZATION AND ENTIRE INDUSTRY THROUGH THEIR DEDICATED WORK ON COMMITTEES, REGIONS, COUNCILS, AND FORUMS AS WELL AS SERVING ON THE NATIONAL BOARD.
FORM 990, PART VI, SECTION A, LINE 7AMEMBERS OR STOCKHOLDERS WHO MAY ELECT THE CHAIR, SECRETARY-TREASURER, AND THE IMMEDIATE PAST CHAIR SHALL EACH HOLD OFFICE FOR TWO YEARS AND UNTIL THEIR SUCCESSORS HAVE BEEN ELECTED AND QUALIFIED. THE CO-VICE CHAIRS SHALL HOLD OFFICE FOR ONE YEAR AND UNTIL HIS OR HER SUCCESSOR HAS BEEN ELECTED AND QUALIFIED. DIRECTORS-AT-LARGE SHALL HOLD OFFICE FOR A TERM OF THREE YEARS AND UNTIL SUCH TIME AS THEIR SUCCESSORS HAVE BEEN DULY ELECTED AND QUALIFIED. REGIONAL DIRECTORS SHALL HOLD OFFICE FOR A TERM OF ONE YEAR AND UNTIL SUCH TIME AS THEIR SUCCESSORS HAVE BEEN DULY ELECTED AND QUALIFIED. TERMS OF THE DIRECTORS-AT-LARGE SHALL BE STAGGERED SUCH THAT AS NEARLY AS POSSIBLE, ONE-THIRD OF THE DIRECTORS-AT-LARGE SHALL BE ELECTED EACH YEAR.
FORM 990, PART VI, SECTION A, LINE 7BDECISIONS SUBJECT TO APPROVAL AT THE ANNUAL MEETING OF THE MEMBERS, THE REGULAR MEMBERS SHALL ELECT OPEN SEATS ON THE BOARD OTHER THAN THE REGIONAL DIRECTORS, AND THE REGULAR MEMBERS OF THE RELEVANT REGION SHALL ELECT THE REGIONAL DIRECTORS. THE CO-VICE CHAIRS SHALL BE ELECTED AT THE ANNUAL MEETING OF THE MEMBERS IN YEARS NOT HAVING AN ELECTION OF THE CHAIR.
FORM 990, PART VI, SECTION B, LINE 11BFORM 990 REVIEW PROCESS THE FORM 990 IS PREPARED BY AN INDEPENDENT ACCOUNTING FIRM, GRANT THORNTON, LLP, IN CONJUNCTION WITH THE ASSOCIATION'S FINANCIAL DEPARTMENT. ONCE COMPLETED, A DRAFT OF THE 2023 FORM 990 IS SENT TO THE MEMBERS OF THE BOARD OF DIRECTORS PRIOR TO ITS FILING WITH THE INTERNAL REVENUE SERVICE.
FORM 990, PART VI, SECTION B, LINE 12CCONFLICT OF INTEREST POLICY MONITORING AND ENFORCEMENT ALL BOARD MEMBERS, OFFICERS AND EMPLOYEES ARE REQUIRED ANNUALLY TO DISCLOSE ANY CONFLICTS OF INTEREST THAT MAY ARISE BY VIRTUE OF THEIR EMPLOYMENT OR BOARD SERVICE WITH THE ASSOCIATION. EACH INDIVIDUAL IS REQUIRED TO SIGN THE CODE OF CONDUCT POLICY ANNUALLY (WHICH ATTESTS TO THEIR INDEPENDENCE). WITHIN THE CODE OF CONDUCT POLICY THERE IS A REQUIREMENT TO DIVULGE ANY CONFLICT. THE SIGNED DOCUMENTS ARE RETAINED BY HUMAN RESOURCES AND THE BOARD SECRETARY. POTENTIAL CONFLICTS OF INTEREST ARE INVESTIGATED IMMEDIATELY.
FORM 990, PART VI, SECTION B, LINE 15APROCESS USED TO DETERMINE EXECUTIVE COMPENSATION THE ASSOCIATION HAS ESTABLISHED A COMPENSATION COMMITTEE TO DETERMINE THE COMPENSATION OF THE TOP MANAGEMENT OFFICIAL. THE COMPENSATION COMMITTEE MEETS ANNUALLY TO APPROVE BOTH RAISES AND BONUSES. THE OVERALL SALARY AND BENEFIT EXPENSES FOR THE NEXT FISCAL YEAR ARE PRESENTED TO THE FULL BOARD OF DIRECTORS IN JANUARY OR MAY. THE BOARD OF DIRECTORS IS REQUIRED TO APPROVE THE BUDGET, BEFORE SALARY INCREASES GO INTO EFFECT. NONE OF THE OFFICERS AND/OR KEY EMPLOYEES MAY HAVE INPUT INTO THEIR OWN COMPENSATION PACKAGES. THE LAST COMPENSATION REVIEW WAS PERFORMED IN THE 4TH QUARTER OF 2022.
FORM 990, PART VI, SECTION C, LINE 19HOW DOCUMENTS ARE MADE AVAILABLE TO THE PUBLIC THE ASSOCIATION MAKES ITS CONSTITUTION AVAILABLE TO THE PUBLIC ON ITS WEBSITE. THE ASSOCIATION'S CONFLICT OF INTEREST POLICY, EXEMPTION APPLICATION, BYLAWS, AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST AND AT MANAGEMENT'S DISCRETION.
FORM 990, PART VIICOMPENSATION THE AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC. ALLOCATES A PERCENTAGE OF ITS EXECUTIVE SALARIES TO A RELATED TAXABLE CORPORATION, AAAA BENEFITS, INC. FOR PURPOSES OF PART VII AND SCHEDULE J, ALL SALARY IS BEING REPORTED TO THE ASSOCIATION SINCE IT ISSUES W-2 FORMS TO THE OFFICERS. FOR THE YEAR ENDING 03/31/2024, THE ASSOCIATION ALLOCATED SALARIES EQUAL TO APPROXIMATELY $150,000 TO AAAA BENEFITS, INC.
FORM 990, PART XI, LINE 9:NET PERIODIC PENSION BENEFIT 10,000.

Schedule R IRS990ScheduleR

Id Disregarded Entities IdDisregardedEntitiesGrp

Disregarded Entity Name DisregardedEntityName

FieldValueIRS element (for citing)
Business Name Line14A'S WORKPLACE ENLIGHTENMENT LLCBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line125 WEST 45TH STREET 16TH FLAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10036ZIPCd
FieldValueIRS element (for citing)
Primary ActivitiesEDUCATIONPrimaryActivitiesTxt
Legal Domicile StateNYLegalDomicileStateCd
Total Income$0TotalIncomeAmt
End Of Year Assets$0EndOfYearAssetsAmt

Direct Controlling Entity Name DirectControllingEntityName

FieldValueIRS element (for citing)
Business Name Line1AAAABusinessNameLine1Txt

Id Related Tax Exempt Org IdRelatedTaxExemptOrgGrp (2 entries)

Address Line1USAddress/AddressLine1TxtCityUSAddress/CityNmState AbbreviationUSAddress/StateAbbreviationCdZIPUSAddress/ZIPCdEINEINPrimary ActivitiesPrimaryActivitiesTxtLegal Domicile StateLegalDomicileStateCdExempt Code SectionExemptCodeSectionTxtPublic Charity StatusPublicCharityStatusTxtBusiness Name Line1DirectControllingEntityName/BusinessNameLine1TxtControlled OrganizationControlledOrganizationInd
AAAA FOUNDATION
25 WEST 45TH STREET 16TH FLNEW YORKNY10036133949950SCHOLARSHIPSNY501(C)(3)LINE 7AAAAYes (1)
COALITION FOR HEALTHCARE COMMUNICATION INC
25 WEST 45TH STREET 16TH FLNEW YORKNY10036133746545INFO EXCHANGENY501(C)(6)AAAAYes (1)

Id Related Org Txbl Partnership IdRelatedOrgTxblPartnershipGrp

Related Organization Name RelatedOrganizationName

FieldValueIRS element (for citing)
Business Name Line1ADVERTISING DIGITAL IDENTIFICATION LLCBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line125 WEST 45TH STREET 16TH FLAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10036ZIPCd
FieldValueIRS element (for citing)
EIN061639073EIN
Primary ActivitiesDIGITAL ID'SPrimaryActivitiesTxt
Legal Domicile StateNYLegalDomicileStateCd
Direct Controlling NAN/ADirectControllingNACd
Predominant Income TypeRELATEDPredominantIncomeTypeTxt
Share Of Total Income$2,523,891ShareOfTotalIncomeAmt
Share Of EOY Assets$1,376,240ShareOfEOYAssetsAmt
Disproportionate Allocations0DisproportionateAllocationsInd
General Or Managing PartnerYes (1)GeneralOrManagingPartnerInd
Ownership0.50000OwnershipPct

Id Related Org Txbl Corp Tr IdRelatedOrgTxblCorpTrGrp (3 entries)

Address Line1USAddress/AddressLine1TxtCityUSAddress/CityNmState AbbreviationUSAddress/StateAbbreviationCdZIPUSAddress/ZIPCdEINEINPrimary ActivitiesPrimaryActivitiesTxtLegal Domicile StateLegalDomicileStateCdBusiness Name Line1DirectControllingEntityName/BusinessNameLine1TxtEntity TypeEntityTypeTxtShare Of Total IncomeShareOfTotalIncomeAmtShare Of EOY AssetsShareOfEOYAssetsAmtOwnershipOwnershipPctControlled OrganizationControlledOrganizationIndLegal Domicile Foreign CountryLegalDomicileForeignCountryCd
AAAA BENEFITS INC
11020 DAVID TAYLOR DRIVE SUITE 305CHARLOTTENC28262133439015EMP BENEFITSNCAAAAC$3,013,951$5,702,8651.00000Yes (1)
AAAA INSURANCE COMPANY LTD
11020 DAVID TAYLOR DRIVE SUITE 305CHARLOTTENC28262980207541INSURANCEAAAAC$18,559,188$28,511,6331.00000Yes (1)BD
AAAA GROUP INSURANCE TRUST
11020 DAVID TAYLOR DRIVE SUITE 305CHARLOTTENC28262133685892SUPPORT SVCSNCAAAAT1.00000Yes (1)
FieldValueIRS element (for citing)
Receipt Of Int Annts Rnts Rylts0ReceiptOfIntAnntsRntsRyltsInd
Gift Grnt Or Cap Contri To Oth Org0GiftGrntOrCapContriToOthOrgInd
Gift Grnt Cap Contri From Oth Org0GiftGrntCapContriFromOthOrgInd
Loans Or Guarantees To Other Org0LoansOrGuaranteesToOtherOrgInd
Loans Or Guarantees From Oth Org0LoansOrGuaranteesFromOthOrgInd
Div Related OrganizationYes (1)DivRelatedOrganizationInd
Asset Sale To Other Org0AssetSaleToOtherOrgInd
Asset Purchase From Other Org0AssetPurchaseFromOtherOrgInd
Asset Exchange0AssetExchangeInd
Rental Of Facilities To Oth Org0RentalOfFacilitiesToOthOrgInd
Rental Of Fclts From Oth Org0RentalOfFcltsFromOthOrgInd
Perform Of Services For Oth OrgYes (1)PerformOfServicesForOthOrgInd
Perform Of Services By Other Org0PerformOfServicesByOtherOrgInd
Sharing Of FacilitiesYes (1)SharingOfFacilitiesInd
Paid Employees SharingYes (1)PaidEmployeesSharingInd
Reimbursement Paid To Other Org0ReimbursementPaidToOtherOrgInd
Reimbursement Paid By Other OrgYes (1)ReimbursementPaidByOtherOrgInd
Transfer To Other Org0TransferToOtherOrgInd
Transfer From Other OrgYes (1)TransferFromOtherOrgInd

Transactions Related Org TransactionsRelatedOrgGrp (7 entries)

Transaction TypeTransactionTypeTxtInvolvedInvolvedAmtMethod Of Amount DeterminationMethodOfAmountDeterminationTxt
AAAA BENEFITS INC
L$150,000FMV
AAAA BENEFITS INC
O$54,000FMV
AAAA BENEFITS INC
S$157,000FMV
ADVERTISING DIGITIAL IDENTIFICATION LLC
S$600,000FMV
AAAA FOUNDATION
S$115,665FMV
AAAA FOUNDATION
L$546,467FMV
AAAA INSURANCE COMPANY LTD
A$13,000FMV

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferenceSCHEDULE R, PART V, LINE 2FormAndLineReferenceDesc
ExplanationTHE ASSOCIATION DISCLOSES SEVEN TRANSACTIONS ON SCHEDULE R. 1) THE ASSOCIATION IS REIMBURSED BY AAAA BENEFITS FOR A PERCENTAGE OF THE SALARY COSTS OF SIX EMPLOYEES, AS WELL AS A PERCENTAGE OF LEGAL AND PAYROLL COSTS. THE ASSOCIATION DOES NOT ASSESS ANY MARK UP ON THESE EXPENSES; THEY ARE REIMBURSED AT COST AND THE TOTAL REIMBURSED FOR THE YEAR ENDING MARCH 31, 2024, WAS $150,000 FOR ADMINISTRATIVE AND SUPPORT SERVICES. 2) THE ASSOCIATION IS ALSO REIMBURSED $54,000 FOR THE YEAR ENDING MARCH 31, 2024 FOR EXPENSES THAT DEAL WITH SALARIES AND EMPLOYEE BENEFITS. 3) BENEFITS MAINTAINS AN INCENTIVE COMPENSATION AGREEMENT, WHICH PROVIDES FOR DISCRETIONARY PAYMENTS TO CERTAIN EMPLOYEES DETERMINED BY THE AAAA MANAGEMENT BASED UPON THE RECOMMENDATION OF BENEFITS' SENIOR MANAGEMENT. ACCORDINGLY, THE ACCOMPANYING CONSOLIDATED FINANCIAL STATEMENTS INCLUDE AN EXPENSE OF APPROXIMATELY $157,000 FOR SUCH PAYMENTS DURING THE FISCAL YEARS ENDED MARCH 31, 2024. 4) THE ASSOCIATION INVESTS IN ADVERTISING DIGITAL IDENTIFICATION LLC; THE DISTRIBUTION FROM THIS INVESTMENT FOR THE YEAR ENDING MARCH 31, 2024, WAS $600,000. 5) THE ASSOCIATION IS REIMBURSED BY AAAA FOUNDATION FOR CERTAIN ADMINISTRATIVE, PROGRAMMATIC AND SUPPORT SERVICES. THESE EXPENSES ARE REIMBURSED AT COST AND THE TOTAL REIMBURSED FOR THE YEAR ENDING MARCH 31, 2024, WAS $115,665. 6) DURING FISCAL YEAR 2024, THE ASSOCIATION WAS REIMBURSED $546,467 FOR ADMINISTRATIVE AND PROGRAMMATIC SERVICES PROVIDED TO THE AAAA FOUNDATION. 7) DURING FISCAL YEAR 2024, THE ASSOCIATION RECEIVED DIVIDENDS FROM AAAA INSURANCE COMPANY, LTD IN THE AMOUNT OF $13,000.ExplanationTxt