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ORLANDO ORANGE COUNTY CONVENTION & VISITORS BUREAU INC: Form 990, tax year 2017

View the entire original 990 at ProPublica ↗

Organization
ORLANDO ORANGE COUNTY CONVENTION & VISITORS BUREAU INC (EIN 59-2395248)
Tax period
2017-01-01 to 2017-12-31
Filed
2018-07-27
IRS object ID
201802089349300335
Schema version
2017v2.3
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2018-07-27T13:09:26-05:00ReturnTs
Tax Period End2017-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1BDO USA LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1201 S Orange Ave Suite 800AddressLine1Txt
CityOrlandoCityNm
State AbbreviationFLStateAbbreviationCd
ZIP32801ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2017-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN592395248EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1OrlandoOrange County ConventionBusinessNameLine1Txt
Business Name Line2& Visitors Bureau IncBusinessNameLine2Txt
FieldValueIRS element (for citing)
In Care Of% LARRY HENRICHSInCareOfNm
Business Name ControlORLABusinessNameControlTxt
Phone4073635800PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line16277 Sea Harbor Drive Suite 400AddressLine1Txt
CityOrlandoCityNm
State AbbreviationFLStateAbbreviationCd
ZIP32821ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonLARRY HENRICHSPersonNm
Person Titlecoo/cfoPersonTitleTxt
Phone4073635800PhoneNum
Signature2018-07-15SignatureDt
Discuss With Paid PreparerYes (true)DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonAnne McHugh CPAPreparerPersonNm
PTINP01066774PTIN
Phone4078416930PhoneNum
Preparation2018-07-15PreparationDt
FieldValueIRS element (for citing)
Tax2017TaxYr
Build TS2022-09-23 18:48:47ZBuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

FieldValueIRS element (for citing)
Business Name Line1VISIT ORLANDOBusinessNameLine1Txt
FieldValueIRS element (for citing)
Principal OfficerLARRY HENRICHSPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line16277 Sea Harbor Drive STE 400AddressLine1Txt
CityOrlandoCityNm
State AbbreviationFLStateAbbreviationCd
ZIP32821ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$84,721,970GrossReceiptsAmt
Group Return For AffiliatesfalseGroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website Addresswww.visitorlando.comWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1983FormationYr
Legal Domicile StateFLLegalDomicileStateCd
Activity Or MissionTo brand, market and sell the area globally as a premier leisure, convention and business destination for the continual economic benefit of the community.ActivityOrMissionDesc
Voting Members Governing Body27VotingMembersGoverningBodyCnt
Voting Members Independent27VotingMembersIndependentCnt
Total Employee603TotalEmployeeCnt
Total Volunteers27TotalVolunteersCnt
Total Gross UBI$3,470,362TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm-$253,820NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$54,195,501PYContributionsGrantsAmt
CY Contributions Grants$57,353,637CYContributionsGrantsAmt
PY Program Service Revenue$9,612,330PYProgramServiceRevenueAmt
CY Program Service Revenue$8,407,544CYProgramServiceRevenueAmt
PY Investment Income$153,515PYInvestmentIncomeAmt
CY Investment Income$21,481CYInvestmentIncomeAmt
PY Other Revenue$1,635,342PYOtherRevenueAmt
CY Other Revenue$1,774,870CYOtherRevenueAmt
PY Total Revenue$65,596,688PYTotalRevenueAmt
CY Total Revenue$67,557,532CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$17,840,277PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$18,110,902CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$48,127,386PYOtherExpensesAmt
CY Other Expenses$48,403,783CYOtherExpensesAmt
PY Total Expenses$65,967,663PYTotalExpensesAmt
CY Total Expenses$66,514,685CYTotalExpensesAmt
PY Revenues Less Expenses-$370,975PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$1,042,847CYRevenuesLessExpensesAmt
Total Assets BOY$28,120,740TotalAssetsBOYAmt
Total Assets EOY$35,806,377TotalAssetsEOYAmt
Total Liabilities BOY$11,920,984TotalLiabilitiesBOYAmt
Total Liabilities EOY$18,334,903TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$16,199,756NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$17,471,474NetAssetsOrFundBalancesEOYAmt
MissionTHE MISSION OF VISIT ORLANDO, AS THE INDUSTRY'S LEADER, IS TO BRAND, MARKET AND SELL THE AREA GLOBALLY AS A PREMIER LEISURE, CONVENTION AND BUSINESS DESTINATION FOR THE CONTINUAL ECONOMIC BENEFIT OF THE COMMUNITY.MissionDesc
Significant New Program SrvcfalseSignificantNewProgramSrvcInd
Significant ChangefalseSignificantChangeInd
DescTourism, Convention Sales, Promotion - Promote Orlando and Orange County as a destination for tourists and location for conventions and trade shows.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
DescMembership Services - Provision of information and schedule educational meetings and seminars for membership.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
DescRegistration Services - Provision of personnel, equipment and reservation assistance to conventions scheduled in the Orlando/Orange County Area.Desc
FieldValueIRS element (for citing)
Described In Section501c3falseDescribedInSection501c3Ind
Schedule B RequiredYes (true)ScheduleBRequiredInd
Political Campaign ActyfalsePoliticalCampaignActyInd
Subject To Proxy TaxYes (true)SubjectToProxyTaxInd
Donor Advised FundfalseDonorAdvisedFundInd
Conservation EasementsfalseConservationEasementsInd
Collections Of ArtfalseCollectionsOfArtInd
Credit CounselingfalseCreditCounselingInd
Temp Or Permanent EndowmentsfalseTempOrPermanentEndowmentsInd
Report Land Building EquipmentYes (true)ReportLandBuildingEquipmentInd
Report Investments Other SecfalseReportInvestmentsOtherSecInd
Report Program Related InvstfalseReportProgramRelatedInvstInd
Report Other AssetsfalseReportOtherAssetsInd
Report Other LiabilitiesYes (true)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (true)IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (true)IndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtfalseConsolidatedAuditFinclStmtInd
School OperatingfalseSchoolOperatingInd
Foreign OfficefalseForeignOfficeInd
Foreign ActivitiesfalseForeignActivitiesInd
More Than5000 K To OrgfalseMoreThan5000KToOrgInd
More Than5000 K To IndividualsfalseMoreThan5000KToIndividualsInd
Professional FundraisingfalseProfessionalFundraisingInd
Fundraising ActivitiesfalseFundraisingActivitiesInd
Gaming ActivitiesfalseGamingActivitiesInd
Operate HospitalfalseOperateHospitalInd
Grants To OrganizationsfalseGrantsToOrganizationsInd
Grants To IndividualsfalseGrantsToIndividualsInd
Schedule J RequiredYes (true)ScheduleJRequiredInd
Tax Exempt BondsfalseTaxExemptBondsInd
Loan OutstandingfalseLoanOutstandingInd
Grant To Related PersonfalseGrantToRelatedPersonInd
Business Rln With Org MemfalseBusinessRlnWithOrgMemInd
Business Rln With Fam MemfalseBusinessRlnWithFamMemInd
Business Rln With Officer EntYes (true)BusinessRlnWithOfficerEntInd
Deductible Non Cash ContrifalseDeductibleNonCashContriInd
Deductible Art ContributionfalseDeductibleArtContributionInd
Terminate OperationsfalseTerminateOperationsInd
Partial LiquidationfalsePartialLiquidationInd
Disregarded EntityfalseDisregardedEntityInd
Related EntityfalseRelatedEntityInd
Related Organization Ctrl EntfalseRelatedOrganizationCtrlEntInd
Activities Conducted PrtshpfalseActivitiesConductedPrtshpInd
Schedule O RequiredYes (true)ScheduleORequiredInd
IRP Document97IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (true)BackupWthldComplianceInd
Employee603EmployeeCnt
Employment Tax Returns FiledYes (true)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitYes (true)UnrelatedBusIncmOverLimitInd
Form990 T FiledYes (true)Form990TFiledInd
Foreign Financial AccountfalseForeignFinancialAccountInd
Prohibited Tax Shelter TransfalseProhibitedTaxShelterTransInd
Taxable Party NotificationfalseTaxablePartyNotificationInd
Nondeductible ContributionsfalseNondeductibleContributionsInd
Indoor Tanning ServicesfalseIndoorTanningServicesInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members27GoverningBodyVotingMembersCnt
Independent Voting Member27IndependentVotingMemberCnt
Family Or Business RlnfalseFamilyOrBusinessRlnInd
Delegation Of Mgmt DutiesfalseDelegationOfMgmtDutiesInd
Change To Org DocumentsfalseChangeToOrgDocumentsInd
Material Diversion Or MisusefalseMaterialDiversionOrMisuseInd
Members Or StockholdersYes (true)MembersOrStockholdersInd
Election Of Board MembersYes (true)ElectionOfBoardMembersInd
Decisions Subject To ApprovafalseDecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (true)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (true)MinutesOfCommitteesInd
Officer Mailing AddressfalseOfficerMailingAddressInd
Local ChaptersfalseLocalChaptersInd
Form990 Provided To Gvrn BodyYes (true)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (true)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (true)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (true)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (true)WhistleblowerPolicyInd
Document Retention PolicyYes (true)DocumentRetentionPolicyInd
Compensation Process CEOYes (true)CompensationProcessCEOInd
Compensation Process OtherYes (true)CompensationProcessOtherInd
Investment In Joint VenturefalseInvestmentInJointVentureInd
Own WebsiteYes (X)OwnWebsiteInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

FieldValueIRS element (for citing)
PersonLARRY HENRICHSPersonNm
Phone4073635800PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line16277 SEA HARBOR DRIVE SUITE 400AddressLine1Txt
CityOrlandoCityNm
State AbbreviationFLStateAbbreviationCd
ZIP32821ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (37 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtAverage Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtKey EmployeeKeyEmployeeIndHighest Compensated EmployeeHighestCompensatedEmployeeInd
donald engfer
chair6.00.0Yes (X)Yes (X)$0$0$0
adrian jones
chair elect4.00.0Yes (X)Yes (X)$0$0$0
marcel verbaas
treasurer4.00.0Yes (X)Yes (X)$0$0$0
William A Davis
Secretary4.00.0Yes (X)Yes (X)$0$0$0
peter kacheris
past chair4.00.0Yes (X)Yes (X)$0$0$0
Jim Burns
Elected Director4.00.0Yes (X)$0$0$0
Orlando Evora
Elected Director4.00.0Yes (X)$0$0$0
Dan Giordano
Elected Director4.00.0Yes (X)$0$0$0
LISA BECKET
Elected Director4.00.0Yes (X)$0$0$0
STEVEN JAMIESON
Elected Director4.00.0Yes (X)$0$0$0
Allyson m Meyers
Elected Director4.00.0Yes (X)$0$0$0
charles e carns jr
elected director4.00.0Yes (X)$0$0$0
Jay Leonard
elected director4.00.0Yes (X)$0$0$0
YOLANDA LONDONO
elected director4.00.0Yes (X)$0$0$0
charlie freeman
elected director4.00.0Yes (X)$0$0$0
harold mills
elected director4.00.0Yes (X)$0$0$0
brian comes
elected director4.00.0Yes (X)$0$0$0
dr roger j goudy
elected director4.00.0Yes (X)$0$0$0
kathie canning
ex-officio director4.00.0Yes (X)$0$0$0
rich maladecki
ex-officio director4.00.0Yes (X)$0$0$0
phil brown
ex-officio director4.00.0Yes (X)$0$0$0
jim dean
director-at-large4.00.0Yes (X)$0$0$0
diana font
appointed director4.00.0Yes (X)$0$0$0
bob miles
appointed director4.00.0Yes (X)$0$0$0
DR DANIEL HOLSENBACK
DESIGNATED DIRECTOR4.00.0Yes (X)$0$0$0
GRACIELA NORIEGA-JACOBY
DESIGNATED DIRECTOR4.00.0Yes (X)$0$0$0
BROOKE BONNETT
DESIGNATED DIRECTOR4.00.0Yes (X)$0$0$0
GEORGE AGUEL
PRESIDENT & CEO60.00.0Yes (X)Yes (X)$599,670$0$29,311
LARRY HENRICHS
CHIEF OPERATING OFFICER & CFO60.00.0Yes (X)$298,080$0$24,974
DANIELLE HOLLANDER
CHIEF MARKETING OFFICER40.00.0$269,026$0$24,853Yes (X)
FRED SHEA
SR VP OF CONVENTION SALES & SE40.00.0$273,068$0$28,442Yes (X)
KRISTEN DARBY
SR VP OF MEMBER RELATIONS & SU40.00.0$208,110$0$25,239Yes (X)
SHERYL TAYLOR
VP OF MEMBER DEVELOPMENT40.00.0$177,289$0$23,192Yes (X)
STEPHANIE NAEGELE
VP OF SALES OPERATIONS40.00.0$193,092$0$20,090Yes (X)
ANTONETTA CARACCIOLO
VP OF MARKETING40.00.0$187,431$0$27,804Yes (X)
REBECCA BIDES
VP OF COMMUNICATIONS40.00.0$169,520$0$27,160Yes (X)
JEFFERY BRASWELL
CHIEF INFORMATION OFFICER40.00.0$170,147$0$20,974Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$2,545,433TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$252,039TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K43IndivRcvdGreaterThan100KCnt
Former Ofcr Employees ListedfalseFormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (true)TotalCompGreaterThan150KInd
Compensation From Other SrcsfalseCompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmtAddress Line1ContractorAddress/ForeignAddress/AddressLine1TxtCityContractorAddress/ForeignAddress/CityNmProvince Or StateContractorAddress/ForeignAddress/ProvinceOrStateNmCountryContractorAddress/ForeignAddress/CountryCdForeign PostalContractorAddress/ForeignAddress/ForeignPostalCd
Birdsall Voss Assoc Inc
250 W Coventry Ct Ste 300MILWAUKEEWI53217Media/Agency/Market$13,409,234
Ariadna LLC
5201 Blue Lagoon Drive Ste 974MIAMIFL33126Media/Agency/Market$1,570,551
Google Inc
PO Box 39000SAN FRANCISCOCA941393181Advertising$2,092,940
ALL RESPONSE MEDIA LTD
Media/Agency/Market$3,122,57465 GOSWELL ROADSUTTON YARDLONDONUKEC1V 7EN
MEC Canada
Media/Agency/Market$1,796,377160 BLOOR ST EAST STE 500TORONTOONCAM4W 3S7
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K62CntrctRcvdGreaterThan100KCnt
Membership Dues$3,182,277MembershipDuesAmt
Government Grants$54,171,360GovernmentGrantsAmt
Total Contributions$57,353,637TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (3 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmtUnrelated Business RevenueUnrelatedBusinessRevenueAmt
REGISTRATION SERVICES900004$1,345,140$1,345,140
TOURISM MARKETING900004$4,121,832$4,121,832
PUBLICATIONS541800$2,940,572$1,168,340$1,772,232
FieldValueIRS element (for citing)
Total Program Service Revenue$8,407,544TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$21,481TotalRevenueColumnAmt
Exclusion$21,481ExclusionAmt

Incm From Invest Bond Proceeds IncmFromInvestBondProceedsGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Royalties Revenue RoyaltiesRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Rental Income Or Loss RentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Real$0RealAmt
Personal$0PersonalAmt

Net Rental Income Or Loss NetRentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt
FieldValueIRS element (for citing)
Fundraising Gross Income$0FundraisingGrossIncomeAmt
Fundraising Direct Expenses$0FundraisingDirectExpensesAmt

Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt
FieldValueIRS element (for citing)
Gaming Gross Income$0GamingGrossIncomeAmt
Gaming Direct Expenses$0GamingDirectExpensesAmt

Net Income From Gaming NetIncomeFromGamingGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt
FieldValueIRS element (for citing)
Gross Sales Of Inventory$18,862,568GrossSalesOfInventoryAmt
Cost Of Goods Sold$17,164,438CostOfGoodsSoldAmt

Net Income Or Loss NetIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,698,130TotalRevenueColumnAmt
Unrelated Business Revenue$1,698,130UnrelatedBusinessRevenueAmt

Other Revenue Misc OtherRevenueMiscGrp

FieldValueIRS element (for citing)
DescOTHERDesc
Business900099BusinessCd
Total Revenue Column$76,740TotalRevenueColumnAmt
Related Or Exempt Func Income$76,740RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Other Revenue Total$76,740OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$67,557,532TotalRevenueColumnAmt
Related Or Exempt Func Income$6,712,052RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$3,470,362UnrelatedBusinessRevenueAmt
Exclusion$21,481ExclusionAmt

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Grants To Domestic Individuals GrantsToDomesticIndividualsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Foreign Grants ForeignGrantsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Benefits To Members BenefitsToMembersGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$1,780,773TotalAmt

Comp Disqual Persons CompDisqualPersonsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$13,303,945TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$745,780TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$1,250,354TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$1,030,050TotalAmt

Fees For Services Management FeesForServicesManagementGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$234,845TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$42,881TotalAmt

Fees For Services Lobbying FeesForServicesLobbyingGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

FieldValueIRS element (for citing)
Total$25,000TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$29,330,573TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$797,838TotalAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$2,797,291TotalAmt

Royalties RoyaltiesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$1,515,356TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$622,177TotalAmt

Pymt Travel Entrtnmnt Pub Ofcl PymtTravelEntrtnmntPubOfclGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$3,791,465TotalAmt

Interest InterestGrp

FieldValueIRS element (for citing)
Total$1,000TotalAmt

Payments To Affiliates PaymentsToAffiliatesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$1,220,676TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$94,799TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmt
INT'L REPRESENTATION$1,402,917
RESEARCH$1,192,879
PUBLICATIONS PRINTING$1,031,735
CONTRACT SERVICES$747,406

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$3,554,945TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$66,514,685TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$10,385,793BOYAmt
EOY$13,732,682EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$5,012,035EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$8,424,552BOYAmt
EOY$9,236,905EOYAmt

Receivables From Officers Etc ReceivablesFromOfficersEtcGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Rcvbl From Disqualified Prsn RcvblFromDisqualifiedPrsnGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Oth Notes Loans Receivable Net OthNotesLoansReceivableNetGrp

FieldValueIRS element (for citing)
BOY$1,000,000BOYAmt
EOY$0EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

FieldValueIRS element (for citing)
BOY$424,674BOYAmt
EOY$220,188EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$2,357,619BOYAmt
EOY$1,552,860EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$8,699,433LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$5,225,167LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$3,200,950BOYAmt
EOY$3,474,266EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$2,302,152BOYAmt
EOY$2,552,441EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

FieldValueIRS element (for citing)
BOY$25,000BOYAmt
EOY$25,000EOYAmt

Investments Program Related InvestmentsProgramRelatedGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Intangible Assets IntangibleAssetsGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$28,120,740BOYAmt
EOY$35,806,377EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$8,986,047BOYAmt
EOY$9,919,785EOYAmt

Grants Payable GrantsPayableGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$929,783BOYAmt
EOY$1,231,085EOYAmt

Tax Exempt Bond Liabilities TaxExemptBondLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Escrow Account Liability EscrowAccountLiabilityGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Loans From Officers Directors LoansFromOfficersDirectorsGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Mortg Notes Pybl Scrd Invst Prop MortgNotesPyblScrdInvstPropGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Unsecured Notes Loans Payable UnsecuredNotesLoansPayableGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$2,005,154BOYAmt
EOY$7,184,033EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$11,920,984BOYAmt
EOY$18,334,903EOYAmt
FieldValueIRS element (for citing)
Organization Follows SFAS117Yes (X)OrganizationFollowsSFAS117Ind

Unrestricted Net Assets UnrestrictedNetAssetsGrp

FieldValueIRS element (for citing)
BOY$16,199,756BOYAmt
EOY$17,471,474EOYAmt

Temporarily Rstr Net Assets TemporarilyRstrNetAssetsGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Permanently Rstr Net Assets PermanentlyRstrNetAssetsGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$16,199,756BOYAmt
EOY$17,471,474EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$28,120,740BOYAmt
EOY$35,806,377EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss$1,042,847ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst$228,871NetUnrlzdGainsLossesInvstAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or ReviewfalseAccountantCompileOrReviewInd
FS AuditedYes (true)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (true)AuditCommitteeInd
Federal Grant Audit RequiredfalseFederalGrantAuditRequiredInd

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Total Grassroots LobbyingTotalGrassrootsLobbyingGrp
Total Direct LobbyingTotalDirectLobbyingGrp
Total Lobbying ExpendTotalLobbyingExpendGrp
Other Exempt Purpose ExpendOtherExemptPurposeExpendGrp
Total Exempt Purpose ExpendTotalExemptPurposeExpendGrp
Lobbying Nontaxable AmountLobbyingNontaxableAmountGrp
Grassroots NontaxableGrassrootsNontaxableGrp
Tot Lbbyng Grassroot Mns Non TxTotLbbyngGrassrootMnsNonTxGrp
Tot Lbby Expend Mns Lbbyng Non TxTotLbbyExpendMnsLbbyngNonTxGrp
Substantially All Dues NondedfalseSubstantiallyAllDuesNondedInd
Only In House LobbyingfalseOnlyInHouseLobbyingInd
Agree Carryover Prior YearYes (true)AgreeCarryoverPriorYearInd
Dues Assessments$3,182,277DuesAssessmentsAmt
Non Deductible Lbbyng Pltcl CY$29,390NonDeductibleLbbyngPltclCYAmt
Non Deductible Lbbyng Pltcl Tot$29,390NonDeductibleLbbyngPltclTotAmt
Aggregate Reported Dues Ntc$29,390AggregateReportedDuesNtcAmt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePart III-BFormAndLineReferenceDesc
ExplanationThe Orlando/Orange County Convention & Visitors Bureau, Inc. (Visit Orlando) does not engage in lobbying activities. Visit Orlando pays membership dues to other trade associatons, a portion of which is understood to be used by those organizations for lobbying activities. As the organization's indirect lobbying expenditures are less than 2% of dues each year, the organization reports as follows in order to minimize the administrative burden placed on the organization. Visit Orlando's notices state the following: "Visit Orlando does not engage in lobbying activities but pays dues to organizations that do engage in lobbying efforts. As a result, it is estimated that 1% of your dues are not deductible."ExplanationTxt

Schedule D IRS990ScheduleD

FieldValueIRS element (for citing)
Art Public Exhibition AmountsArtPublicExhibitionAmountsGrp
Held Works ArtHeldWorksArtGrp
CY Minus3 Yr Endwmt FundCYMinus3YrEndwmtFundGrp
CY Minus4 Yr Endwmt FundCYMinus4YrEndwmtFundGrp
LandLandGrp
BuildingsBuildingsGrp

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$3,579,683OtherCostOrOtherBasisAmt
Depreciation$1,209,919DepreciationAmt
Book Value$2,369,764BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$3,466,295OtherCostOrOtherBasisAmt
Depreciation$2,614,819DepreciationAmt
Book Value$851,476BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$1,653,455OtherCostOrOtherBasisAmt
Depreciation$1,400,429DepreciationAmt
Book Value$253,026BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$3,474,266TotalBookValueLandBuildingsAmt
Federal Income Tax Liability$0FederalIncomeTaxLiabilityAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (2 entries)

DescDescAmtAmt
DEFERRED RENT LIABILITY$2,171,998
DEFERRED MARKETING FUNDS$5,012,035
FieldValueIRS element (for citing)
Total Liability$7,184,033TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd
Total Rev Etc Audited Fincl Stmt$84,950,841TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst$228,871NetUnrealizedGainsInvstAmt
Revenue Not Reported$228,871RevenueNotReportedAmt
Revenue Subtotal$84,721,970RevenueSubtotalAmt
Other Revenues Not Included-$17,164,438OtherRevenuesNotIncludedAmt
Revenue Not Reported Fincl Stmt-$17,164,438RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$67,557,532TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$83,679,123TotExpnsEtcAuditedFinclStmtAmt
Other Expenses Included$17,164,438OtherExpensesIncludedAmt
Expenses Not Reported$17,164,438ExpensesNotReportedAmt
Expenses Subtotal$66,514,685ExpensesSubtotalAmt
Total Expenses Per Form990$66,514,685TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (3 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Other amounts included in financials not in the return ExpenseCost of Goods sold included in Statement of Revenue for 990: -17,164,438
Other amounts included in return not in financials RevenueCost of Goods sold included in Statement of Revenue for 990: 17,164,438
Part X, Line 2:Visit Orlando identifies and evaluates uncertain tax positions, if any, and recognizes the impact of uncertain tax positions for which there is a less than more-likely-than-not probability of the position being upheld when reviewed by the relevant taxing authority. Such positions are deemed to be unrecognized tax benefits and a corresponding liability is established on the statement of financial position. Visit Orlando has not recognized a liability for uncertain tax positions. If there were an unrecognized tax benefit, Visit Orlando would recognize interest accrued related to unrecognized tax benefits in interest expense and penalties in operating expenses. Visit Orlando's open tax years subject to examination by the Internal Revenue Service generally remain open for three years from the date of filing.

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Compensation CommitteeYes (X)CompensationCommitteeInd
Independent ConsultantYes (X)IndependentConsultantInd
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Written Employment ContractYes (X)WrittenEmploymentContractInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance PaymentfalseSeverancePaymentInd
Supplemental Nonqual Rtr PlanfalseSupplementalNonqualRtrPlanInd
Equity Based Comp ArrngmfalseEquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (10 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtBonus Filing OrganizationBonusFilingOrganizationAmountOther Compensation Filing OrgOtherCompensationFilingOrgAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt
GEORGE AGUEL
PRESIDENT & CEO$435,761$163,909$0$18,900$10,411$628,981$0
LARRY HENRICHS
CHIEF OPERATING OFFICER & CFO$242,296$55,784$0$17,968$7,006$323,054$0
DANIELLE HOLLANDER
CHIEF MARKETING OFFICER$229,423$39,603$0$17,847$7,006$293,879$0
FRED SHEA
SR VP OF CONVENTION SALES & SE$226,900$46,168$0$18,031$10,411$301,510$0
KRISTEN DARBY
SR VP OF MEMBER RELATIONS & SU$172,475$35,635$0$14,828$10,411$233,349$0
SHERYL TAYLOR
VP OF MEMBER DEVELOPMENT$168,789$8,500$0$12,781$10,411$200,481$0
STEPHANIE NAEGELE
VP OF SALES OPERATIONS$184,292$8,800$0$13,084$7,006$213,182$0
ANTONETTA CARACCIOLO
VP OF MARKETING$173,931$13,500$0$13,098$14,706$215,235$0
REBECCA BIDES
VP OF COMMUNICATIONS$160,520$9,000$0$12,454$14,706$196,680$0
JEFFERY BRASWELL
CHIEF INFORMATION OFFICER$159,347$10,800$0$6,268$14,706$191,121$0

Schedule L IRS990ScheduleL

Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp (4 entries)

Relationship DescriptionRelationshipDescriptionTxtTransactionTransactionAmtTransactionTransactionDescSharing Of RevenuesSharingOfRevenuesInd
Walt Disney World Attractions
director$6,566,244Attraction ticket purchasesfalse
Universal Studios Orlando
director$9,071,763Attraction ticket purchasesfalse
Sea World of Florida
director$1,598,770Attraction ticket purchasesfalse
Merlin Entertainments Group
director$406,614Attraction ticket purchasesfalse

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferenceSCH L, PART IV, BUSINESS TRANSACTIONS WITH INTERESTED PERSONS:FormAndLineReferenceDesc
Explanation(a) NAME OF PERSON: WALT DISNEY WORLD ATTRACTIONS (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. (a) NAME OF PERSON: UNIVERSAL STUDIOS ORLANDO (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. (a) NAME OF PERSON: SEA WORLD OF FLORIDA (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. (a) NAME OF PERSON: MERLIN ENTERTAINMENTS GROUP (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES.ExplanationTxt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (7 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Form 990, Part I, Line 1, Description of Organization MissionThe mission of Visit Orlando, as the industry's leader, is to brand, market and sell the area globally as a premier leisure, convention and business destination for the continual economic benefit of the community.
Form 990, Part VI, Section A, line 6The Orlando/Orange County Convention & Visitors Bureau, Inc. (Visit Orlando) is a non-profit, membership based organization. Members of Visit Orlando elect the Board of Directors.
Form 990, Part VI, Section A, line 7aVisit Orlando is a non-profit, membership based organization. Members of Visit Orlando elect the Board of Directors.
Form 990, Part VI, Section B, line 11Form 990 is reviewed and approved by the Board of Directors Audit and Oversight Committee. The return is then made available to the board.
Form 990, Part VI, Section B, line 12cVisit Orlando distributes a conflicts of interest policy, along with other similar policies, to Board members annually. Board members are expected to, and regularly do, recuse themselves from voting on issues that could potentially be a conflict. A conflict of interest policy is communicated to all employees at time of hire by a representative of the Human Resources Department and is included in the employee handbook. The employees are instructed that if at any time during their employment they have a question regarding this policy or if they have a question regarding if something would be considered a conflict of interest they are to address this with the Vice President of their area or with someone from Human Resources.
Form 990, Part VI, Section B, line 15Compensation for the CEO is set by the Board of Directors. Ongoing compensation analysis is performed by the Board's Executive Compensation Committee utilizing surveys from several third party external resources. The compensation of the other key executives is determined by the CEO and the Vice President of Human Resources who utilize several industry salary surveys and information from independent third party compensation professionals.
Form 990, Part VI, Section C, line 19Visit Orlando makes its governing documents available to our members, local county government and to the public upon request. We make our conflict of interest policy available to our Board of Directors and our employees. We distribute our financial statements and post them to our website for access to the public.