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PUBLIC RELATIONS SOCIETY OF AMERICA INC: Form 990, tax year 2017

View the entire original 990 at ProPublica ↗

Organization
PUBLIC RELATIONS SOCIETY OF AMERICA INC (EIN 13-1582190)
Tax period
2017-01-01 to 2017-12-31
Filed
2018-10-17
IRS object ID
201842909349300644
Schema version
2017v2.3
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2018-10-17T14:28:51-05:00ReturnTs
Tax Period End2017-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN271728945PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1PKF O'CONNOR DAVIES LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1665 FIFTH AVENUEAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10022ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2017-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN131582190EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1PUBLIC RELATIONS SOCIETY OF AMERICA INCBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlPUBBusinessNameControlTxt
Phone2124601400PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1120 WALL STREET 21ST FLOORAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10005ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonPHILIP T BONAVENTURAPersonNm
Person TitleCHIEF FINANCIAL OFFICERPersonTitleTxt
Phone2124601400PhoneNum
Signature2018-10-17SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonGARRETT M HIGGINSPreparerPersonNm
PTINP00543209PTIN
Phone2122862600PhoneNum
Preparation2018-10-17PreparationDt

Filing Security Information FilingSecurityInformation

IP Address IPAddress

FieldValueIRS element (for citing)
I Pv4 Address4.15.211.182IPv4AddressTxt
FieldValueIRS element (for citing)
IP2018-10-17IPDt
IP Tm11:07:28IPTm
IP TimezoneEDIPTimezoneCd
Filing License TypePFilingLicenseTypeCd
At Submission Creation Device IdDA39A3EE5E6B4B0D3255BFEF95601890AFD80709AtSubmissionCreationDeviceId
At Submission Filing Device Id76A25249E5E94ADAA4B6AEE04382CED6247CFD88AtSubmissionFilingDeviceId
FieldValueIRS element (for citing)
Tax2017TaxYr
Build TS2018-06-14 16:35:46ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Principal OfficerPHILIP T BONAVENTURAPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1120 WALL STREET 21ST FLOORAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10005ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$14,273,460GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Group Exemption1255GroupExemptionNum
Organization501cYes (X)Organization501cInd
Website AddressWWW.PRSA.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1948FormationYr
Legal Domicile StateNYLegalDomicileStateCd
Activity Or MissionTHE PUBLIC RELATIONS SOCIETY OF AMERICA, INC. NATIONAL HEADQUARTERS (THE "SOCIETY") IS AN INDIVIDUAL MEMBER SOCIETY COMPRISED OF PUBLIC RELATIONS PRACTITIONERS AND STUDENTS ORGANIZED TO IMPROVE THE PROFESSION AND PRACTICE OF PUBLIC RELATIONS.ActivityOrMissionDesc
Voting Members Governing Body17VotingMembersGoverningBodyCnt
Voting Members Independent17VotingMembersIndependentCnt
Total Employee51TotalEmployeeCnt
Total Volunteers400TotalVolunteersCnt
Total Gross UBI$421,418TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm-$131,932NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$0PYContributionsGrantsAmt
CY Contributions Grants$0CYContributionsGrantsAmt
PY Program Service Revenue$10,854,072PYProgramServiceRevenueAmt
CY Program Service Revenue$11,284,474CYProgramServiceRevenueAmt
PY Investment Income$144,462PYInvestmentIncomeAmt
CY Investment Income$238,582CYInvestmentIncomeAmt
PY Other Revenue$509,789PYOtherRevenueAmt
CY Other Revenue$480,436CYOtherRevenueAmt
PY Total Revenue$11,508,323PYTotalRevenueAmt
CY Total Revenue$12,003,492CYTotalRevenueAmt
PY Grants And Similar Paid$8,750PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$9,500CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$5,389,360PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$5,187,553CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$6,150,128PYOtherExpensesAmt
CY Other Expenses$6,529,343CYOtherExpensesAmt
PY Total Expenses$11,548,238PYTotalExpensesAmt
CY Total Expenses$11,726,396CYTotalExpensesAmt
PY Revenues Less Expenses-$39,915PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$277,096CYRevenuesLessExpensesAmt
Total Assets BOY$7,642,047TotalAssetsBOYAmt
Total Assets EOY$8,456,135TotalAssetsEOYAmt
Total Liabilities BOY$1,991,364TotalLiabilitiesBOYAmt
Total Liabilities EOY$2,168,447TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$5,650,683NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$6,287,688NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionTHE PUBLIC RELATIONS SOCIETY OF AMERICA (PRSA) IS THE NATION'S LARGEST COMMUNITY OF PUBLIC RELATIONS AND COMMUNICATIONS PROFESSIONALS. PRSA PROVIDES TRAINING, SETS STANDARDS OF EXCELLENCE AND UPHOLDS PRINCIPLES OF ETHICS FOR THE GLOBAL PUBLIC RELATIONS PROFESSION. AS A LEADING VOICE IN THE PR INDUSTRY, THE SOCIETY ALSO ADVOCATES FOR GREATER UNDERSTANDING AND ADOPTION OF PUBLIC RELATIONS SERVICES.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
DescSECTIONS/SECTIONS SUPPORT - PRSA OFFERS MEMBERS A VARIETY OF WAYS TO NETWORK WITH INDUSTRY PROFESSIONALS, BOTH ONLINE AND IN-PERSON. A PRSA SECTION MEMBERSHIP IS FOR THOSE PROFESSIONALS LOOKING TO CONNECT WITH OTHER PUBLIC RELATIONS AND COMMUNICATION PEERS IN THEIR INDUSTRY VERTICAL. PRSA HAS 14 PROFESSIONAL INTEREST SECTIONS (ASSOCIATION/NONPROFIT, CORPORATE COMMUNICATIONS, COUNSELORS ACADEMY, COUNSELORS TO HIGHER EDUCATION, EDUCATORS ACADEMY, EMPLOYEE COMMUNICATIONS, ENTERTAINMENT AND SPORTS, FINANCIAL COMMUNICATIONS, HEALTH ACADEMY, INDEPENDENT PRACTITIONERS ALLIANCE, NEW PROFESSIONALS, PUBLIC AFFAIRS AND GOVERNMENT, TECHNOLOGY AND TRAVEL AND TOURISM). SEE SCHEDULE O FOR CONTINUATIONMEMBERS OF THESE SECTIONS ARE ABLE TO CONNECT WITH INDUSTRY PEERS WHO HAVE SIMILAR NEEDS AND SHARE THE SAME CHALLENGES. THESE GROUPS SHARE IMPORTANT AND RELEVANT INFORMATION ABOUT THEIR AREA OF INTEREST THROUGH A VARIETY OF CHANNELS THROUGHOUT THE YEAR. MORE THAN 10,000 PEOPLE BENEFITED FROM THIS PROGRAM.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
DescMEMBERSHIP-PRSA IS A COMMUNITY OF MORE THAN 21,000 PUBLIC RELATIONS AND COMMUNICATIONS PROFESSIONALS ACROSS THE UNITED STATES, FROM RECENT COLLEGE GRADUATES TO THE LEADERS OF THE WORLD'S LARGEST MULTINATIONAL FIRMS. OUR MEMBERS REPRESENT NEARLY EVERY PRACTICE AREA AND PROFESSIONAL AND ACADEMIC SETTING WITHIN THE PUBLIC RELATIONS FIELD. IN ADDITION, THERE ARE MORE THAN 10,000 STUDENTS WHO ARE MEMBERS OF THE PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA (PRSSA) AT COLLEGES AND UNIVERSITIES HERE AND ABROAD. MORE THAN 31,000 PEOPLE BENEFITED FROM THIS PROGRAM.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
DescINTERNATIONAL CONFERENCE-PRSA'S INTERNATIONAL CONFERENCE ENJOYS THE REPUTATION AS THE PREEMINENT CONFERENCE FOR THE PROFESSION AS WELL AS THE ANNUAL MEETING OF ALL PRSA COMMUNITIES. IT IS AN INTENSIVE LEARNING OPPORTUNITY WITH INDUSTRY EXPERTS AND THOUGHT LEADERS AND PEER-TO PEER NETWORKING. IT OFFERS PRACTICAL INSIGHT FOR PUBLIC RELATIONS PROFESSIONAL OF ALL CAREER LEVELS, SECTORS, WORK ENVIRONMENTS AND INDUSTRIES. DEMONSTRATING VALUE WITH ACTIONABLE BEST PRACTICES IS THE FOCUS OF THIS ANNUAL EVENT. APPROXIMATELY 3,000 PEOPLE BENEFITED FROM THIS PROGRAM.Desc
FieldValueIRS element (for citing)
Described In Section501c30DescribedInSection501c3Ind
Schedule B Required0ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Subject To Proxy TaxYes (1)SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Temp Or Permanent Endowments0TempOrPermanentEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other LiabilitiesYes (1)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (1)IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (1)IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With Officer Ent0BusinessRlnWithOfficerEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related Entity0RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document170IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Employee51EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitYes (1)UnrelatedBusIncmOverLimitInd
Form990 T FiledYes (1)Form990TFiledInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Indoor Tanning Services0IndoorTanningServicesInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members17GoverningBodyVotingMembersCnt
Independent Voting Member17IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or StockholdersYes (1)MembersOrStockholdersInd
Election Of Board MembersYes (1)ElectionOfBoardMembersInd
Decisions Subject To ApprovaYes (1)DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local ChaptersYes (1)LocalChaptersInd
Policies Reference ChaptersYes (1)PoliciesReferenceChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process OtherYes (1)CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1PHILIP T BONAVENTURABusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone2124601400PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1120 WALL STREET 21ST FLOORAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10005ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (24 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtHighest Compensated EmployeeHighestCompensatedEmployeeInd
JANE DVORAK
CHAIR2.00Yes (X)Yes (X)$0$0$0
ANTHONY W D'ANGELO
CHAIR-ELECT2.00Yes (X)Yes (X)$0$0$0
DEBRA D PETERSON
TREASURER2.00Yes (X)Yes (X)$0$0$0
T GARLAND STANSELL
SECRETARY2.00Yes (X)Yes (X)$0$0$0
MARK W MCCLENNAN
IMMEDIATE PAST CHAIR2.00Yes (X)Yes (X)$0$0$0
RICK BATYKO
DIRECTOR2.00Yes (X)$0$0$0
AMY T COWARD
DIRECTOR2.00Yes (X)$0$0$0
RONELE M DOTSON
DIRECTOR2.00Yes (X)$0$0$0
DON HALE
DIRECTOR2.00Yes (X)$0$0$0
ROBERT T HASTINGS JR
DIRECTOR2.00Yes (X)$0$0$0
JO ANN S LESAGE NELSON
DIRECTOR2.00Yes (X)$0$0$0
ANDREW MCCASKILL
DIRECTOR2.00Yes (X)$0$0$0
MICHELLE A OLSON
DIRECTOR2.00Yes (X)$0$0$0
SAM JAMES MORREY SIMS
DIRECTOR2.00Yes (X)$0$0$0
BONNIE P UPRIGHT
DIRECTOR2.00Yes (X)$0$0$0
SAMANTHA JULIE VILLEGAS
DIRECTOR2.00Yes (X)$0$0$0
KEVIN WAETKE
DIRECTOR2.00Yes (X)$0$0$0
JOSEPH P TRUNCALE
CHIEF EXECUTIVE OFFICER40.00Yes (X)$421,536$0$58,674
PHILIP T BONAVENTURA
CHIEF FINANCIAL OFFICER40.00Yes (X)$261,347$0$64,705
LAURA KANE MULLAHY
CHIEF COMMUNICATIONS OFFICER40.00$219,468$0$53,921Yes (X)
JAY STARR
SR VP, MEMBER SERVICES40.00$188,620$0$48,376Yes (X)
JOHN D ROBINSON
VP, CORPORATE DEVELOPMENT40.00$164,998$0$64,094Yes (X)
KARLA VOTH
VP, SPECIAL EVENTS & PROGR40.00$150,151$0$34,907Yes (X)
ALEX ORTIZ
VP, INFORMATION TECHNOLOGY40.00$141,236$0$45,577Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$1,547,356TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$370,254TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K14IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
MARRIOTT BUSINESS SERVICES
PO BOX 402642ATLANTAGA30384CONVENTION SERVICES$476,619
GROW SOCIALLY INC
260 FORDHAM ROAD STE A-100WILMINGTONMA01887MARKETING SERVICES$471,498
DENBO MULTIMEDIA INC
684 FIFTH AVENUEBROOKLYNNY11215MULTIMEDIA SERVICES$312,114
AMBASSADOR CONSTRUCTION CO INC
105 MADISON AVENUENEW YORKNY10016RENOVATION SERVICES$288,581
BOSTON PARK PLAZA
50 PARK PLAZA ARLINGTON STREETBOSTONMA02116CONVENTION SERVICES$196,134
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K8CntrctRcvdGreaterThan100KCnt

Program Service Revenue ProgramServiceRevenueGrp (5 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
MEMBERSHIP DUES & FEES900099$5,105,196$5,105,196
SECTIONS SUPPORT900099$1,720,252$1,720,252
NATIONAL CONFERENCE900099$1,363,141$1,363,141
STUDENT SOCIETY900099$960,000$960,000
SEMINARS & WEBINARS900099$830,453$830,453

Total Oth Program Service Rev TotalOthProgramServiceRevGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,305,432TotalRevenueColumnAmt
Related Or Exempt Func Income$1,305,432RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Total Program Service Revenue$11,284,474TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$112,203TotalRevenueColumnAmt
Exclusion$112,203ExclusionAmt

Royalties Revenue RoyaltiesRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$550TotalRevenueColumnAmt
Exclusion$550ExclusionAmt

Gross Rents GrossRentsGrp

FieldValueIRS element (for citing)
Real$21,584RealAmt

Less Rental Expenses LessRentalExpensesGrp

FieldValueIRS element (for citing)
Real$0RealAmt

Rental Income Or Loss RentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Real$21,584RealAmt

Net Rental Income Or Loss NetRentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$21,584TotalRevenueColumnAmt
Exclusion$21,584ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

FieldValueIRS element (for citing)
Securities$2,396,347SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

FieldValueIRS element (for citing)
Securities$2,269,968SecuritiesAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Securities$126,379SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$126,379TotalRevenueColumnAmt
Exclusion$126,379ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp (3 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtUnrelated Business RevenueUnrelatedBusinessRevenueAmtExclusionExclusionAmt
ADVERTISING541800$415,262$415,262
UBIT ACCRUAL ADJ.900099$36,884$36,884
MAILING LIST RENTAL900004$6,156$6,156
FieldValueIRS element (for citing)
Other Revenue Total$458,302OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$12,003,492TotalRevenueColumnAmt
Related Or Exempt Func Income$11,284,474RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$421,418UnrelatedBusinessRevenueAmt
Exclusion$297,600ExclusionAmt

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$8,000TotalAmt

Grants To Domestic Individuals GrantsToDomesticIndividualsGrp

FieldValueIRS element (for citing)
Total$1,500TotalAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$806,262TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$3,360,379TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$320,312TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$414,334TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$286,266TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$63,828TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$56,295TotalAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

FieldValueIRS element (for citing)
Total$20,936TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$993,926TotalAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$579,864TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$883,490TotalAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$192,657TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$965,784TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$542,017TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$1,635,291TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$41,380TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$60,048TotalAmt

Other Expenses OtherExpensesGrp (3 entries)

DescDescTotalTotalAmt
EQUIPMENT RENTAL$445,190
REPAIRS & MAINTENANCE$28,932
DUES & SUBSCRIPTIONS$19,705

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$11,726,396TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$403,856BOYAmt
EOY$397,323EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$2,622,969BOYAmt
EOY$2,165,993EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$649,896BOYAmt
EOY$715,526EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

FieldValueIRS element (for citing)
BOY$30,636BOYAmt
EOY$5,478EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$186,480BOYAmt
EOY$296,000EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$543,875LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$125,371LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$36,390BOYAmt
EOY$418,504EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$3,452,055BOYAmt
EOY$4,182,002EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$259,765BOYAmt
EOY$275,309EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$7,642,047BOYAmt
EOY$8,456,135EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$802,741BOYAmt
EOY$697,309EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$1,162,981BOYAmt
EOY$1,281,123EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$25,642BOYAmt
EOY$190,015EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$1,991,364BOYAmt
EOY$2,168,447EOYAmt
FieldValueIRS element (for citing)
Organization Follows SFAS117Yes (X)OrganizationFollowsSFAS117Ind

Unrestricted Net Assets UnrestrictedNetAssetsGrp

FieldValueIRS element (for citing)
BOY$5,650,683BOYAmt
EOY$6,287,688EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$5,650,683BOYAmt
EOY$6,287,688EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$7,642,047BOYAmt
EOY$8,456,135EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss$277,096ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst$359,909NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Info In Schedule O Part XIIYes (X)InfoInScheduleOPartXIIInd
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Substantially All Dues Nonded0SubstantiallyAllDuesNondedInd
Only In House LobbyingYes (1)OnlyInHouseLobbyingInd
Agree Carryover Prior Year0AgreeCarryoverPriorYearInd

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$359,498OtherCostOrOtherBasisAmt
Depreciation$18,164DepreciationAmt
Book Value$341,334BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$184,377OtherCostOrOtherBasisAmt
Depreciation$107,207DepreciationAmt
Book Value$77,170BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$418,504TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp

FieldValueIRS element (for citing)
DescDEFERRED RENTDesc
Amt$190,015Amt
FieldValueIRS element (for citing)
Total Liability$190,015TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd
Total Rev Etc Audited Fincl Stmt$12,342,465TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst$359,909NetUnrealizedGainsInvstAmt
Revenue Not Reported$359,909RevenueNotReportedAmt
Revenue Subtotal$11,982,556RevenueSubtotalAmt
Investment Expenses Not Incld$20,936InvestmentExpensesNotIncldAmt
Revenue Not Reported Fincl Stmt$20,936RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$12,003,492TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$11,705,460TotExpnsEtcAuditedFinclStmtAmt
Expenses Not Reported$0ExpensesNotReportedAmt
Expenses Subtotal$11,705,460ExpensesSubtotalAmt
Investment Expenses Not Incld2$20,936InvestmentExpensesNotIncld2Amt
Expenses Not Rpt Fincl Stmt$20,936ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$11,726,396TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART X, LINE 2:FormAndLineReferenceDesc
ExplanationTHE SOCIETY FOLLOWS THE ACCOUNTING GUIDANCE FOR UNCERTAINTY IN INCOME TAXES WHICH PROVIDES A RECOGNITION THRESHOLD AND MEASUREMENT ATTRIBUTE FOR THE FINANCIAL STATEMENT RECOGNITION OF A TAX POSITION TAKEN OR EXPECTED TO BE TAKEN IN A TAX RETURN. USING THIS GUIDANCE, AN ENTITY MAY RECOGNIZE A TAX BENEFIT FROM AN UNCERTAIN TAX POSITION IN ITS FINANCIAL STATEMENTS ONLY IF IT IS MORE LIKELY-THAN-NOT (I.E. A LIKELIHOOD OF MORE THAN 50%) THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY THE TAXING AUTHORITIES, BASED ON THE TECHNICAL MERITS OF THE POSITION. MANAGEMENT HAS DETERMINED THE SOCIETY HAS NO UNCERTAIN TAX POSITIONS AT DECEMBER 31, 2017. TAX YEARS SINCE 2014 REMAIN OPEN TO EXAMINATION. THERE ARE CURRENTLY NO EXAMINATIONS IN PROGRESS.ExplanationTxt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Compensation CommitteeYes (X)CompensationCommitteeInd
Independent ConsultantYes (X)IndependentConsultantInd
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr Plan0SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (7 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
JOSEPH P TRUNCALE
CHIEF EXECUTIVE OFFICER$420,348$0$0$0$1,188$0$36,000$0$22,674$0$480,210$0$0$0
PHILIP T BONAVENTURA
CHIEF FINANCIAL OFFICER$260,753$0$0$0$594$0$36,000$0$28,705$0$326,052$0$0$0
LAURA KANE MULLAHY
CHIEF COMMUNICATIONS OFFICER$218,694$0$0$0$774$0$31,405$0$22,516$0$273,389$0$0$0
JAY STARR
SR VP, MEMBER SERVICES$187,860$0$0$0$760$0$27,100$0$21,276$0$236,996$0$0$0
JOHN D ROBINSON
VP, CORPORATE DEVELOPMENT$164,709$0$0$0$289$0$24,755$0$39,339$0$229,092$0$0$0
KARLA VOTH
VP, SPECIAL EVENTS & PROGR$149,430$0$0$0$721$0$21,383$0$13,524$0$185,058$0$0$0
ALEX ORTIZ
VP, INFORMATION TECHNOLOGY$141,078$0$0$0$158$0$19,638$0$25,939$0$186,813$0$0$0

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (9 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION A, LINE 6THERE ARE TWO CLASSES OF MEMBERSHIP: GENERAL MEMBER AND ASSOCIATE MEMBER. THE ORGANIZATION'S MEMBERS REPRESENT NEARLY EVERY PRACTICE AREA AND PROFESSIONAL AND ACADEMIC SETTING WITHIN THE PUBLIC RELATIONS OR COMMUNICATIONS FIELD.
FORM 990, PART VI, SECTION A, LINE 7ADELEGATES OF THE MEMBERSHIP, WHO SHALL HAVE AND MAY EXERCISE ALL THE POWERS, RIGHTS AND PRIVILEGES OF MEMBERS, ELECT ALL MEMBERS OF THE BOARD OF DIRECTORS, INCLUDING OFFICERS.
FORM 990, PART VI, SECTION A, LINE 7BDELEGATES OF THE MEMBERSHIP, WHO SHALL HAVE AND MAY EXERCISE ALL THE POWERS, RIGHTS AND PRIVILEGES OF MEMBERS, HAVE THE RIGHT TO AMEND THE BYLAWS, APPROVE CHAPTER DISSOLUTIONS AND APPROVE A DUES STRUCTURE PROPOSED BY THE BOARD.
FORM 990, PART VI, SECTION B, LINE 11BTHE FORM 990 WILL BE REVIEWED IN DETAIL BY THE FINANCE COMMITTEE PRIOR TO FILING. A COPY OF THE FORM 990 WILL ALSO BE PROVIDED TO EACH MEMBER OF THE BOARD ELECTRONICALLY, AND A FULL DISCUSSION WILL ENSUE AS APPROPRIATE.
FORM 990, PART VI, SECTION B, LINE 10B:EACH CHAPTER MUST HAVE BYLAWS THAT ARE CONSISTENT WITH THE NATIONAL BYLAWS AND MUST BE APPROVED BY THE BOARD.
FORM 990, PART VI, SECTION B, LINE 12CPRSA BOARD MEMBERS, OFFICERS AND KEY EMPLOYEES ARE REQUIRED TO DISCLOSE ACTUAL AND POTENTIAL CONFLICTS OF INTEREST ON AN ANNUAL BASIS. EACH DISCLOSURE IS REVIEWED BY THE CEO. ANY VIOLATIONS OF THE POLICY ARE BROUGHT TO THE ATTENTION OF THE CHAIR AND EXECUTIVE COMMITTEE. THE BOARD OF DIRECTORS WILL DETERMINE WHETHER OR NOT A CONFLICT OF INTEREST EXISTS, AND WHETHER OR NOT SUCH CONFLICT MATERIALLY AND ADVERSELY AFFECTS THE INTERESTS OF THE ORGANIZATION. A COVERED OFFICIAL WHOSE POTENTIAL CONFLICT IS UNDER REVIEW MAY NOT DEBATE, VOTE OR OTHERWISE PARTICIPATE IN SUCH DETERMINATION ONCE THE POTENTIAL CONFLICT IS DISCLOSED. IF THE BOARD OF DIRECTORS DETERMINE AN ACTUAL OR POTENTIAL CONFLICT OF INTEREST DOES EXIST, THE BOARD WILL DETERMINE AN APPROPRIATE REMEDY. DISCUSSIONS CONCERNING CONFLICTS OF INTEREST ARE DOCUMENTED IN THE MINUTES OF THE BOARD OF DIRECTORS.
FORM 990, PART VI, SECTION B, LINE 15COMPENSATION AND BENEFITS FOR THE CHIEF EXECUTIVE OFFICER (TOP STAFF OFFICIAL) IS DETERMINED BY THE EXECUTIVE COMMITTEE OF THE BOARD, WITH THE CONCURRENCE OF THE BOARD. THE EXECUTIVE COMMITTEE CONSIDERS SALARY SURVEYS OF SIMILAR ORGANIZATIONS FOR THE TOP STAFF OFFICIAL AND MAY, IN ITS DISCRETION, ENGAGE AN INDEPENDENT CONSULTANT TO CONDUCT A SALARY REVIEW. IN ADDITION, THE EXECUTIVE COMMITTEE CONDUCTS, WITH INPUT FROM THE BOARD OF DIRECTORS, AN EVALUATION OF THE CHIEF EXECUTIVE OFFICER BASED ON HIS OR HER SUCCESS ACHIEVING THE ENDS SET OUT IN THE STRATEGIC PLAN WHILE ACTING WITHIN THE LIMITATIONS OF PRSA POLICIES AND ACCOMPLISHING THE MUTUALLY AGREED-UPON OBJECTIVES. THE TERMS OF COMPENSATION ARE INCLUDED IN AN EMPLOYMENT CONTRACT, WHICH IS MUTUALLY EXECUTED BY THE CHAIR AND THE CEO. DETERMINING COMPENSATION AND BENEFITS PAYMENTS OF OTHER KEY EMPLOYEES IS DELEGATED TO THE CHIEF EXECUTIVE OFFICER WITHIN THE TERMS OF RESPONSIBILITIES SET FORTH IN THE EMPLOYMENT AGREEMENT, AS AGREED UPON BY THE BOARD. THE CEO CONSIDERS SALARY SURVEYS OF SIMILAR ORGANIZATIONS FOR THE KEY EMPLOYEE POSITIONS AND MAY, IN HIS/HER DISCRETION, ENGAGE AN INDEPENDENT CONSULTANT TO CONDUCT A SALARY REVIEW. IN ADDITION, THE CEO CONDUCTS AN EVALUATION OF THE KEY EMPLOYEES BASED ON HIS OR HER SUCCESS ACCOMPLISHING THE AGREED-UPON OBJECTIVES. THE PROCESS FOR DETERMINING THE COMPENSATION OF THE CEO AND KEY EMPLOYEES, AS OUTLINED ABOVE, WAS LAST CONDUCTED IN 2014.
FORM 990, PART VI, SECTION C, LINE 19IN RESPONSE TO A WRITTEN OR IN-PERSON REQUEST, A COPY OF THE REQUESTED TAX FORM(S), GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS IS PROVIDED TO THE REQUESTER. IF THE REQUEST FOR COPIES IS MADE IN PERSON, A COPY OF THE REQUESTED DOCUMENT(S) WILL GENERALLY BE PROVIDED ON THE DAY OF THE REQUEST; IF THE REQUEST IS WRITTEN, THEN PRSA FORWARDS A COPY OF THE REQUESTED TAX FORM(S) OR GOVERNING DOCUMENT(S) WITHIN THIRTY DAYS. A COPY OF QUARTERLY AND AUDITED FINANCIAL STATEMENTS IS POSTED ON THE PRSA'S WEBSITE AFTER REVIEWED AND APPROVED BY THE BOARD OF DIRECTORS.
FORM 990, PART XII, LINE 2C:THE ORGANIZATION HAS A COMMITTEE THAT ASSUMES RESPONSIBILITY FOR OVERSIGHT OF THE AUDIT OF ITS FINANCIAL STATEMENTS AND SELECTION OF AN INDEPENDENT ACCOUNTANT. THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.