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ORLANDO ORANGE COUNTY CONVENTION & VISITORS BUREAU INC: Form 990, tax year 2016

View the entire original 990 at ProPublica ↗

Organization
ORLANDO ORANGE COUNTY CONVENTION & VISITORS BUREAU INC (EIN 59-2395248)
Tax period
2016-01-01 to 2016-12-31
Filed
2017-07-27
IRS object ID
201712089349300116
Schema version
2016v3.1
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2017-07-27T09:37:07-05:00ReturnTs
Tax Period End2016-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1BDO USA LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1201 S Orange Ave Suite 800AddressLine1Txt
CityOrlandoCityNm
State AbbreviationFLStateAbbreviationCd
ZIP32801ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2016-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN592395248EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1OrlandoOrange County ConventionBusinessNameLine1Txt
Business Name Line2& Visitors Bureau IncBusinessNameLine2Txt
FieldValueIRS element (for citing)
In Care Of% LARRY HENRICHSInCareOfNm
Business Name ControlORLABusinessNameControlTxt
Phone4073635800PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line16277 Sea Harbor Drive Suite 400AddressLine1Txt
CityOrlandoCityNm
State AbbreviationFLStateAbbreviationCd
ZIP32821ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonLARRY HENRICHSPersonNm
Person Titlecoo/cfoPersonTitleTxt
Phone4073635800PhoneNum
Signature2017-07-26SignatureDt
Discuss With Paid PreparerYes (true)DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonAnne McHugh CPAPreparerPersonNm
PTINP01066774PTIN
Phone4078416930PhoneNum
Preparation2017-07-26PreparationDt

Filing Security Information FilingSecurityInformation

IP Address IPAddress

FieldValueIRS element (for citing)
I Pv4 Address162.249.80.2IPv4AddressTxt
FieldValueIRS element (for citing)
Federal Original Submission Id59150720172085000003FederalOriginalSubmissionId
Federal Original Submission Id2017-07-27FederalOriginalSubmissionIdDt
Filing License TypePFilingLicenseTypeCd
At Submission Creation Device IdEAD99E3C50CACB0B56A487CE34CFDBC88B7E928AAtSubmissionCreationDeviceId
At Submission Filing Device IdEAD99E3C50CACB0B56A487CE34CFDBC88B7E928AAtSubmissionFilingDeviceId
FieldValueIRS element (for citing)
Tax2016TaxYr
Build TS2021-01-29 14:40:06ZBuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

FieldValueIRS element (for citing)
Business Name Line1VISIT ORLANDOBusinessNameLine1Txt
FieldValueIRS element (for citing)
Principal OfficerLARRY HENRICHSPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line16277 Sea Harbor DriveAddressLine1Txt
CityOrlandoCityNm
State AbbreviationFLStateAbbreviationCd
ZIP32821ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$80,836,675GrossReceiptsAmt
Group Return For AffiliatesfalseGroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website Addresswww.visitorlando.comWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1983FormationYr
Legal Domicile StateFLLegalDomicileStateCd
Activity Or MissionTo brand, market and sell the area globally as a premier leisure, convention and business destination for the continual economic benefit of the community.ActivityOrMissionDesc
Voting Members Governing Body33VotingMembersGoverningBodyCnt
Voting Members Independent33VotingMembersIndependentCnt
Total Employee497TotalEmployeeCnt
Total Volunteers33TotalVolunteersCnt
Total Gross UBI$3,452,459TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm-$271,067NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$49,270,425PYContributionsGrantsAmt
CY Contributions Grants$54,195,501CYContributionsGrantsAmt
PY Program Service Revenue$12,327,904PYProgramServiceRevenueAmt
CY Program Service Revenue$9,612,330CYProgramServiceRevenueAmt
PY Investment Income$217,417PYInvestmentIncomeAmt
CY Investment Income$153,515CYInvestmentIncomeAmt
PY Other Revenue$1,606,016PYOtherRevenueAmt
CY Other Revenue$1,635,342CYOtherRevenueAmt
PY Total Revenue$63,421,762PYTotalRevenueAmt
CY Total Revenue$65,596,688CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$16,947,890PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$17,840,277CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$46,546,503PYOtherExpensesAmt
CY Other Expenses$48,127,386CYOtherExpensesAmt
PY Total Expenses$63,494,393PYTotalExpensesAmt
CY Total Expenses$65,967,663CYTotalExpensesAmt
PY Revenues Less Expenses-$72,631PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$370,975CYRevenuesLessExpensesAmt
Total Assets BOY$28,732,930TotalAssetsBOYAmt
Total Assets EOY$28,120,740TotalAssetsEOYAmt
Total Liabilities BOY$12,132,043TotalLiabilitiesBOYAmt
Total Liabilities EOY$11,920,984TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$16,600,887NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$16,199,756NetAssetsOrFundBalancesEOYAmt
MissionTHE MISSION OF VISIT ORLANDO, AS THE INDUSTRY'S LEADER, IS TO BRAND, MARKET AND SELL THE AREA GLOBALLY AS A PREMIER LEISURE, CONVENTION AND BUSINESS DESTINATION FOR THE CONTINUAL ECONOMIC BENEFIT OF THE COMMUNITY.MissionDesc
Significant New Program SrvcfalseSignificantNewProgramSrvcInd
Significant ChangefalseSignificantChangeInd
DescRegistration Services - Provision of personnel, equipment and reservation assistance to conventions scheduled in the Orlando/Orange County Area.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
DescTourism, Convention Sales, Promotion - Promote Orlando and Orange County as a destination for tourists and location for conventions and trade shows.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
DescMembership Services - Provision of information and schedule educational meetings and seminars for membership.Desc
FieldValueIRS element (for citing)
Described In Section501c3falseDescribedInSection501c3Ind
Schedule B RequiredYes (true)ScheduleBRequiredInd
Political Campaign ActyfalsePoliticalCampaignActyInd
Subject To Proxy TaxYes (true)SubjectToProxyTaxInd
Donor Advised FundfalseDonorAdvisedFundInd
Conservation EasementsfalseConservationEasementsInd
Collections Of ArtfalseCollectionsOfArtInd
Credit CounselingfalseCreditCounselingInd
Temp Or Permanent EndowmentsfalseTempOrPermanentEndowmentsInd
Report Land Building EquipmentYes (true)ReportLandBuildingEquipmentInd
Report Investments Other SecfalseReportInvestmentsOtherSecInd
Report Program Related InvstfalseReportProgramRelatedInvstInd
Report Other AssetsfalseReportOtherAssetsInd
Report Other LiabilitiesYes (true)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (true)IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (true)IndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtfalseConsolidatedAuditFinclStmtInd
School OperatingfalseSchoolOperatingInd
Foreign OfficefalseForeignOfficeInd
Foreign ActivitiesfalseForeignActivitiesInd
More Than5000 K To OrgfalseMoreThan5000KToOrgInd
More Than5000 K To IndividualsfalseMoreThan5000KToIndividualsInd
Professional FundraisingfalseProfessionalFundraisingInd
Fundraising ActivitiesfalseFundraisingActivitiesInd
Gaming ActivitiesfalseGamingActivitiesInd
Operate HospitalfalseOperateHospitalInd
Grants To OrganizationsfalseGrantsToOrganizationsInd
Grants To IndividualsfalseGrantsToIndividualsInd
Schedule J RequiredYes (true)ScheduleJRequiredInd
Tax Exempt BondsfalseTaxExemptBondsInd
Loan OutstandingfalseLoanOutstandingInd
Grant To Related PersonfalseGrantToRelatedPersonInd
Business Rln With Org MemfalseBusinessRlnWithOrgMemInd
Business Rln With Fam MemfalseBusinessRlnWithFamMemInd
Business Rln With Officer EntYes (true)BusinessRlnWithOfficerEntInd
Deductible Non Cash ContrifalseDeductibleNonCashContriInd
Deductible Art ContributionfalseDeductibleArtContributionInd
Terminate OperationsfalseTerminateOperationsInd
Partial LiquidationfalsePartialLiquidationInd
Disregarded EntityfalseDisregardedEntityInd
Related EntityfalseRelatedEntityInd
Related Organization Ctrl EntfalseRelatedOrganizationCtrlEntInd
Activities Conducted PrtshpfalseActivitiesConductedPrtshpInd
Schedule O RequiredYes (true)ScheduleORequiredInd
IRP Document78IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (true)BackupWthldComplianceInd
Employee497EmployeeCnt
Employment Tax Returns FiledYes (true)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitYes (true)UnrelatedBusIncmOverLimitInd
Form990 T FiledYes (true)Form990TFiledInd
Foreign Financial AccountfalseForeignFinancialAccountInd
Prohibited Tax Shelter TransfalseProhibitedTaxShelterTransInd
Taxable Party NotificationfalseTaxablePartyNotificationInd
Nondeductible ContributionsfalseNondeductibleContributionsInd
Indoor Tanning ServicesfalseIndoorTanningServicesInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members33GoverningBodyVotingMembersCnt
Independent Voting Member33IndependentVotingMemberCnt
Family Or Business RlnfalseFamilyOrBusinessRlnInd
Delegation Of Mgmt DutiesfalseDelegationOfMgmtDutiesInd
Change To Org DocumentsfalseChangeToOrgDocumentsInd
Material Diversion Or MisusefalseMaterialDiversionOrMisuseInd
Members Or StockholdersYes (true)MembersOrStockholdersInd
Election Of Board MembersYes (true)ElectionOfBoardMembersInd
Decisions Subject To ApprovafalseDecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (true)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (true)MinutesOfCommitteesInd
Officer Mailing AddressfalseOfficerMailingAddressInd
Local ChaptersfalseLocalChaptersInd
Form990 Provided To Gvrn BodyYes (true)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (true)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (true)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (true)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (true)WhistleblowerPolicyInd
Document Retention PolicyYes (true)DocumentRetentionPolicyInd
Compensation Process CEOYes (true)CompensationProcessCEOInd
Compensation Process OtherYes (true)CompensationProcessOtherInd
Investment In Joint VenturefalseInvestmentInJointVentureInd
Own WebsiteYes (X)OwnWebsiteInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

FieldValueIRS element (for citing)
PersonLARRY HENRICHSPersonNm
Phone4073635800PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line16277 SEA HARBOR DRIVE SUITE 400AddressLine1Txt
CityOrlandoCityNm
State AbbreviationFLStateAbbreviationCd
ZIP32821ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (43 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtAverage Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtKey EmployeeKeyEmployeeIndHighest Compensated EmployeeHighestCompensatedEmployeeInd
Peter Kacheris
Chair6.00.0Yes (X)Yes (X)$0$0$0
Donald Engfer
Chair Elect4.00.0Yes (X)Yes (X)$0$0$0
Adrian Jones
Treasurer4.00.0Yes (X)Yes (X)$0$0$0
William A Davis
Secretary & Director-At-Large4.00.0Yes (X)Yes (X)$0$0$0
Paul S Mears III
Past Chair4.00.0Yes (X)Yes (X)$0$0$0
Lisa Becket
Elected Director4.00.0Yes (X)$0$0$0
Jim Burns
Elected Director4.00.0Yes (X)$0$0$0
Orlando Evora
Elected Director4.00.0Yes (X)$0$0$0
Dan Giordano
Elected Director4.00.0Yes (X)$0$0$0
SUSAN GODOROV
Elected Director4.00.0Yes (X)$0$0$0
STEVEN JAMIESON
Elected Director4.00.0Yes (X)$0$0$0
Allyson Meyers
Elected Director4.00.0Yes (X)$0$0$0
Thaddeus Seymore Jr Phd
Elected Director4.00.0Yes (X)$0$0$0
Tom Smith
Elected Director4.00.0Yes (X)$0$0$0
Marcel Verbaas
Elected Director4.00.0Yes (X)$0$0$0
Bob Miles
Appointed Director4.00.0Yes (X)$0$0$0
Daniel Brown
APPOINTED DIRECTOR4.00.0Yes (X)$0$0$0
Jay Leonard
Director-At-Large4.00.0Yes (X)$0$0$0
YOLANDA LONDONO
DIRECTOR-AT-LARGE4.00.0Yes (X)$0$0$0
Phil Brown
Ex-Officio Director4.00.0Yes (X)$0$0$0
KATHIE CANNING
EX-Officio Director4.00.0Yes (X)$0$0$0
Rich Maladecki
Ex-Officio Director4.00.0Yes (X)$0$0$0
Jacob Stuart
Ex-Officio Director4.00.0Yes (X)$0$0$0
Rick Weddle
Ex-Officio Director4.00.0Yes (X)$0$0$0
Daniel Holsenback
Designated Director4.00.0Yes (X)$0$0$0
Brooke Bonnett
Designated Director4.00.0Yes (X)$0$0$0
Graciela Noriega-Jacoby
Designated Director4.00.0Yes (X)$0$0$0
TONY COLEY
ELECTED DIRECTOR4.00.0Yes (X)$0$0$0
CHARLIE FREEMAN
ELECTED DIRECTOR4.00.0Yes (X)$0$0$0
NANCY MEYER
ELECTED DIRECTOR4.00.0Yes (X)$0$0$0
DONNIE MILLS
ELECTED DIRECTOR4.00.0Yes (X)$0$0$0
DIANA FONT
APPOINTED DIRECTOR4.00.0Yes (X)$0$0$0
JENNIFER MCCARTHY
DIRECTOR-AT-LARGE4.00.0Yes (X)$0$0$0
George Aguel
President & CEO60.00.0Yes (X)Yes (X)$603,347$0$27,893
LARRY HENRICHS
CHIEF OPERATING OFFICER & CFO60.00.0Yes (X)$288,706$0$24,422
Danielle courtenay
chief marketing officer40.00.0$263,835$0$27,085Yes (X)
fred shea
sr vp of convention sales & se40.00.0$263,414$0$27,155Yes (X)
kristen darby
sr vp of member relations & su40.00.0$150,488$0$12,038Yes (X)
sheryl taylor
vp of member business developm40.00.0$177,500$0$22,133Yes (X)
stephanie naegele
vp of sales operations40.00.0$189,951$0$19,856Yes (X)
susan zeiri
national accounts director40.00.0$163,696$0$24,891Yes (X)
terri dougherty
member business development sr40.00.0$167,175$0$24,428Yes (X)
sandra lee daugherty
associate director of member b40.00.0$171,806$0$23,261Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$2,439,918TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$233,162TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K39IndivRcvdGreaterThan100KCnt
Former Ofcr Employees ListedfalseFormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (true)TotalCompGreaterThan150KInd
Compensation From Other SrcsfalseCompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmtAddress Line1ContractorAddress/ForeignAddress/AddressLine1TxtCityContractorAddress/ForeignAddress/CityNmProvince Or StateContractorAddress/ForeignAddress/ProvinceOrStateNmCountryContractorAddress/ForeignAddress/CountryCdForeign PostalContractorAddress/ForeignAddress/ForeignPostalCd
Birdsall Voss Assoc Inc
250 W Coventry Ct Ste 300MILWAUKEEWI53217Media/Agency/Market$10,427,672
Ariadna LLC
5201 Blue Lagoon Drive Ste 974MIAMIFL33126Media/Agency/Market$3,151,029
Google Inc
PO Box 39000SAN FRANCISCOCA941393181Advertising$2,014,137
ALL RESPONSE MEDIA LTD
Media/Agency/Market$2,564,06165 GOSWELL ROADSUTTON YARDLONDONUKEC1V 7EN
MEC Canada
Media/Agency/Market$1,502,994160 BLOOR ST EAST STE 500TORONTOONCAM4W 3S7
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K71CntrctRcvdGreaterThan100KCnt
Membership Dues$3,143,858MembershipDuesAmt
Government Grants$51,051,643GovernmentGrantsAmt
Total Contributions$54,195,501TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (3 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmtUnrelated Business RevenueUnrelatedBusinessRevenueAmt
REGISTRATION SERVICES900004$946,308$946,308
TOURISM MARKETING900004$5,958,825$5,958,825
PUBLICATIONS541800$2,707,197$838,614$1,868,583
FieldValueIRS element (for citing)
Total Program Service Revenue$9,612,330TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$153,515TotalRevenueColumnAmt
Exclusion$153,515ExclusionAmt

Incm From Invest Bond Proceeds IncmFromInvestBondProceedsGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Royalties Revenue RoyaltiesRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Rental Income Or Loss RentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Real$0RealAmt
Personal$0PersonalAmt

Net Rental Income Or Loss NetRentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt
FieldValueIRS element (for citing)
Fundraising Gross Income$0FundraisingGrossIncomeAmt
Fundraising Direct Expenses$0FundraisingDirectExpensesAmt

Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt
FieldValueIRS element (for citing)
Gaming Gross Income$0GamingGrossIncomeAmt
Gaming Direct Expenses$0GamingDirectExpensesAmt

Net Income From Gaming NetIncomeFromGamingGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt
FieldValueIRS element (for citing)
Gross Sales Of Inventory$16,823,863GrossSalesOfInventoryAmt
Cost Of Goods Sold$15,239,987CostOfGoodsSoldAmt

Net Income Or Loss NetIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,583,876TotalRevenueColumnAmt
Unrelated Business Revenue$1,583,876UnrelatedBusinessRevenueAmt

Other Revenue Misc OtherRevenueMiscGrp

FieldValueIRS element (for citing)
DescOTHERDesc
Business900099BusinessCd
Total Revenue Column$51,466TotalRevenueColumnAmt
Related Or Exempt Func Income$51,466RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Other Revenue Total$51,466OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$65,596,688TotalRevenueColumnAmt
Related Or Exempt Func Income$7,795,213RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$3,452,459UnrelatedBusinessRevenueAmt
Exclusion$153,515ExclusionAmt

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Grants To Domestic Individuals GrantsToDomesticIndividualsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Foreign Grants ForeignGrantsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Benefits To Members BenefitsToMembersGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$1,688,383TotalAmt

Comp Disqual Persons CompDisqualPersonsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$12,920,769TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$713,166TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$1,523,996TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$993,963TotalAmt

Fees For Services Management FeesForServicesManagementGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$172,294TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$41,675TotalAmt

Fees For Services Lobbying FeesForServicesLobbyingGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

FieldValueIRS element (for citing)
Total$25,000TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$27,938,519TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$756,746TotalAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$2,913,796TotalAmt

Royalties RoyaltiesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$1,071,246TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$751,416TotalAmt

Pymt Travel Entrtnmnt Pub Ofcl PymtTravelEntrtnmntPubOfclGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$5,025,734TotalAmt

Interest InterestGrp

FieldValueIRS element (for citing)
Total$1,000TotalAmt

Payments To Affiliates PaymentsToAffiliatesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$1,211,970TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$98,829TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmt
INT'L REPRESENTATION$1,578,974
RESEARCH$1,285,304
PUBLICATIONS PRINTING$1,005,105
CONTRACT SERVICES$711,654

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$3,538,124TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$65,967,663TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$6,165BOYAmt
EOY$6,590EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$11,315,807BOYAmt
EOY$10,379,203EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$8,364,813BOYAmt
EOY$8,424,552EOYAmt

Receivables From Officers Etc ReceivablesFromOfficersEtcGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Rcvbl From Disqualified Prsn RcvblFromDisqualifiedPrsnGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Oth Notes Loans Receivable Net OthNotesLoansReceivableNetGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$1,000,000EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

FieldValueIRS element (for citing)
BOY$642,557BOYAmt
EOY$424,674EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$2,191,007BOYAmt
EOY$2,357,619EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$7,432,778LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$4,231,828LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$4,008,725BOYAmt
EOY$3,200,950EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$2,178,856BOYAmt
EOY$2,302,152EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

FieldValueIRS element (for citing)
BOY$25,000BOYAmt
EOY$25,000EOYAmt

Investments Program Related InvestmentsProgramRelatedGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Intangible Assets IntangibleAssetsGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$28,732,930BOYAmt
EOY$28,120,740EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$8,876,413BOYAmt
EOY$8,986,047EOYAmt

Grants Payable GrantsPayableGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$1,097,018BOYAmt
EOY$929,783EOYAmt

Tax Exempt Bond Liabilities TaxExemptBondLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Escrow Account Liability EscrowAccountLiabilityGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Loans From Officers Directors LoansFromOfficersDirectorsGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Mortg Notes Pybl Scrd Invst Prop MortgNotesPyblScrdInvstPropGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Unsecured Notes Loans Payable UnsecuredNotesLoansPayableGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$2,158,612BOYAmt
EOY$2,005,154EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$12,132,043BOYAmt
EOY$11,920,984EOYAmt
FieldValueIRS element (for citing)
Organization Follows SFAS117Yes (X)OrganizationFollowsSFAS117Ind

Unrestricted Net Assets UnrestrictedNetAssetsGrp

FieldValueIRS element (for citing)
BOY$16,600,887BOYAmt
EOY$16,199,756EOYAmt

Temporarily Rstr Net Assets TemporarilyRstrNetAssetsGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Permanently Rstr Net Assets PermanentlyRstrNetAssetsGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$16,600,887BOYAmt
EOY$16,199,756EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$28,732,930BOYAmt
EOY$28,120,740EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss-$370,975ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst-$30,156NetUnrlzdGainsLossesInvstAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or ReviewfalseAccountantCompileOrReviewInd
FS AuditedYes (true)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (true)AuditCommitteeInd
Federal Grant Audit RequiredfalseFederalGrantAuditRequiredInd

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Total Grassroots LobbyingTotalGrassrootsLobbyingGrp
Total Direct LobbyingTotalDirectLobbyingGrp
Total Lobbying ExpendTotalLobbyingExpendGrp
Other Exempt Purpose ExpendOtherExemptPurposeExpendGrp
Total Exempt Purpose ExpendTotalExemptPurposeExpendGrp
Lobbying Nontaxable AmountLobbyingNontaxableAmountGrp
Grassroots NontaxableGrassrootsNontaxableGrp
Tot Lbbyng Grassroot Mns Non TxTotLbbyngGrassrootMnsNonTxGrp
Tot Lbby Expend Mns Lbbyng Non TxTotLbbyExpendMnsLbbyngNonTxGrp
Substantially All Dues NondedfalseSubstantiallyAllDuesNondedInd
Only In House LobbyingfalseOnlyInHouseLobbyingInd
Agree Carryover Prior YearfalseAgreeCarryoverPriorYearInd
Dues Assessments$3,143,858DuesAssessmentsAmt
Non Deductible Lbbyng Pltcl CY$48,042NonDeductibleLbbyngPltclCYAmt
Non Deductible Lbbyng Pltcl Tot$48,042NonDeductibleLbbyngPltclTotAmt
Aggregate Reported Dues Ntc$48,042AggregateReportedDuesNtcAmt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePart III-BFormAndLineReferenceDesc
ExplanationThe Orlando/Orange County Convention & Visitors Bureau, Inc. (Visit Orlando) does not engage in lobbying activities. Visit Orlando pays membership dues to industry trade associatons, a portion of which is understood to be used by those organizations for lobbying activities. As the organization's indirect lobbying expenditures are less than 2% of dues each year, the organization reports as follows in order to minimize the administrative burden placed on the organization. Visit Orlando's notices state the following: "Visit Orlando does not engage in lobbying activities but pays dues to organizations that do engage in lobbying efforts. As a result, it is estimated that 2% of your dues are not deductible."ExplanationTxt

Schedule D IRS990ScheduleD

FieldValueIRS element (for citing)
Art Public Exhibition AmountsArtPublicExhibitionAmountsGrp
Held Works ArtHeldWorksArtGrp
CY Minus3 Yr Endwmt FundCYMinus3YrEndwmtFundGrp
CY Minus4 Yr Endwmt FundCYMinus4YrEndwmtFundGrp
LandLandGrp
BuildingsBuildingsGrp

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$2,699,338OtherCostOrOtherBasisAmt
Depreciation$968,232DepreciationAmt
Book Value$1,731,106BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$3,199,806OtherCostOrOtherBasisAmt
Depreciation$2,065,729DepreciationAmt
Book Value$1,134,077BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$1,533,634OtherCostOrOtherBasisAmt
Depreciation$1,197,867DepreciationAmt
Book Value$335,767BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$3,200,950TotalBookValueLandBuildingsAmt
Federal Income Tax Liability$0FederalIncomeTaxLiabilityAmt

Other Liabilities Org OtherLiabilitiesOrgGrp

FieldValueIRS element (for citing)
DescDEFERRED RENT LIABILITYDesc
Amt$2,005,154Amt
FieldValueIRS element (for citing)
Total Liability$2,005,154TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd
Total Rev Etc Audited Fincl Stmt$80,806,519TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst-$30,156NetUnrealizedGainsInvstAmt
Revenue Not Reported-$30,156RevenueNotReportedAmt
Revenue Subtotal$80,836,675RevenueSubtotalAmt
Other Revenues Not Included-$15,239,987OtherRevenuesNotIncludedAmt
Revenue Not Reported Fincl Stmt-$15,239,987RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$65,596,688TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$81,207,650TotExpnsEtcAuditedFinclStmtAmt
Other Expenses Included$15,239,987OtherExpensesIncludedAmt
Expenses Not Reported$15,239,987ExpensesNotReportedAmt
Expenses Subtotal$65,967,663ExpensesSubtotalAmt
Total Expenses Per Form990$65,967,663TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (3 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Other amounts included in financials not in the return ExpenseCost of Goods sold included in Statement of Revenue for 990: -15,239,987
Other amounts included in return not in financials RevenueCost of Goods sold included in Statement of Revenue for 990: 15,239,987
Part X, Line 2:Visit Orlando identifies and evaluates uncertain tax positions, if any, and recognizes the impact of uncertain tax positions for which there is a less than more-likely-than-not probability of the position being upheld when reviewed by the relevant taxing authority. Such positions are deemed to be unrecognized tax benefits and a corresponding liability is established on the statement of financial position. Visit Orlando has not recognized a liability for uncertain tax positions. If there were an unrecognized tax benefit, Visit Orlando would recognize interest accrued related to unrecognized tax benefits in interest expense and penalties in operating expenses. Visit Orlando's open tax years subject to examination by the Internal Revenue Service general remain open for three years from the date of filing.

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Travel For CompanionsYes (X)TravelForCompanionsInd
Written Policy Ref T And E ExpnssYes (true)WrittenPolicyRefTAndEExpnssInd
Substantiation RequiredYes (true)SubstantiationRequiredInd
Compensation CommitteeYes (X)CompensationCommitteeInd
Independent ConsultantYes (X)IndependentConsultantInd
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Written Employment ContractYes (X)WrittenEmploymentContractInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance PaymentfalseSeverancePaymentInd
Supplemental Nonqual Rtr PlanfalseSupplementalNonqualRtrPlanInd
Equity Based Comp ArrngmfalseEquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (10 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtBonus Filing OrganizationBonusFilingOrganizationAmountOther Compensation Filing OrgOtherCompensationFilingOrgAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt
George Aguel
President & CEO$419,212$184,135$0$18,550$9,343$631,240$0
LARRY HENRICHS
CHIEF OPERATING OFFICER & CFO$235,706$53,000$0$18,114$6,308$313,128$0
Danielle courtenay
chief marketing officer$221,835$42,000$0$18,464$8,621$290,920$0
fred shea
sr vp of convention sales & se$219,414$44,000$0$17,812$9,343$290,569$0
sheryl taylor
vp of member business developm$163,500$14,000$0$12,793$9,340$199,633$0
stephanie naegele
vp of sales operations$177,951$12,000$0$12,979$6,877$209,807$0
susan zeiri
national accounts director$129,859$33,837$0$11,731$13,160$188,587$0
terri dougherty
member business development sr$167,175$0$0$12,210$12,218$191,603$0
kristen darby
sr vp of member relations & su$150,488$0$0$5,492$6,546$162,526$0
sandra lee daugherty
associate director of member b$171,806$0$0$10,101$13,160$195,067$0

Schedule L IRS990ScheduleL

Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp (4 entries)

Relationship DescriptionRelationshipDescriptionTxtTransactionTransactionAmtTransactionTransactionDescSharing Of RevenuesSharingOfRevenuesInd
Walt Disney World Attractions
Director$5,949,898Attraction ticket purchasesfalse
Universal Studios Orlando
Director$7,477,692Attraction ticket purchasesfalse
Sea World of Florida
Director$1,843,405Attraction ticket purchasesfalse
Merlin Entertainments Group
Director$300,038Attraction ticket purchasesfalse

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferenceSCH L, PART IV, BUSINESS TRANSACTIONS WITH INTERESTED PERSONS:FormAndLineReferenceDesc
Explanation(a) NAME OF PERSON: WALT DISNEY WORLD ATTRACTIONS (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. (a) NAME OF PERSON: UNIVERSAL STUDIOS ORLANDO (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. (a) NAME OF PERSON: SEA WORLD OF FLORIDA (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. (a) NAME OF PERSON: MERLIN ENTERTAINMENTS GROUP (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES.ExplanationTxt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (7 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Form 990, Part I, Line 1, Description of Organization MissionThe mission of Visit Orlando, as the industry's leader, is to brand, market and sell the area globally as a premier leisure, convention and business destination for the continual economic benefit of the community.
Form 990, Part VI, Section A, line 6The Orlando/Orange County Convention & Visitors Bureau, Inc. (Visit Orlando) is a non-profit, membership based organization. Members of Visit Orlando elect the Board of Directors.
Form 990, Part VI, Section A, line 7aVisit Orlando is a non-profit, membership based organization. Members of Visit Orlando elect the Board of Directors.
Form 990, Part VI, Section B, line 11Form 990 is reviewed and approved by the Board of Directors Audit and Oversight Committee. The return is then made available to the board.
Form 990, Part VI, Section B, line 12cVisit Orlando distributes a conflicts of interest policy, along with other similar policies, to Board members annually. Board members are expected to, and regularly do, recuse themselves from voting on issues that could potentially be a conflict. A conflict of interest policy is communicated to all employees at time of hire by a representative of the Human Resources Department and is included in the employee handbook. The employees are instructed that if at any time during their employment they have a question regarding this policy or if they have a question regarding if something would be considered a conflict of interest they are to address this with the Vice President of their area or with someone from Human Resources.
Form 990, Part VI, Section B, line 15Compensation for the CEO is set by the Board of Directors. Ongoing compensation analysis is performed by the Board's Executive Compensation Committee utilizing surveys from several third party external resources. The compensation of the other key executives is determined by the CEO and the Vice President of Human Resources who utilize several industry salary surveys and information from independent third party compensation professionals.
Form 990, Part VI, Section C, line 19Visit Orlando makes its governing documents available to our members, local county government and to the public upon request. We make our conflict of interest policy available to our Board of Directors and our employees. We distribute our financial statements and post them to our website for access to the public.