VIDEO ADVERTISING BUREAU INC: Form 990, tax year 2024
View the entire original 990 at ProPublica ↗
- Organization
- VIDEO ADVERTISING BUREAU INC (EIN 13-3058765)
- Tax period
- 2024-01-01 to 2024-12-31
- Filed
- 2025-11-17
- IRS object ID
- 202543219349318034
- Schema version
- 2024v5.1
- Source
- Download XML · Original 990 at ProPublica
Every field in the e-filed return. Faint text is the IRS element name, for citing.
Return header ReturnHeader
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return | 2025-11-17T15:29:28+00:00 | ReturnTs |
| Tax Period End | 2024-12-31 | TaxPeriodEndDt |
Preparer Firm PreparerFirmGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Firm EIN | 350921680 | PreparerFirmEIN |
Preparer Firm Name PreparerFirmName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | CROWE LLP | BusinessNameLine1Txt |
Preparer US Address PreparerUSAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 485 Lexington Avenue Floor 11 | AddressLine1Txt |
| City | New York | CityNm |
| State Abbreviation | NY | StateAbbreviationCd |
| ZIP | 100172619 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return Type | 990 | ReturnTypeCd |
| Tax Period Begin | 2024-01-01 | TaxPeriodBeginDt |
Filer Filer
| Field | Value | IRS element (for citing) |
|---|---|---|
| EIN | 133058765 | EIN |
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | VIDEO ADVERTISING BUREAU INC | BusinessNameLine1Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Control | VIDE | BusinessNameControlTxt |
| Phone | 2125081200 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 830 THIRD AVENUE 2ND FL | AddressLine1Txt |
| City | NEW YORK | CityNm |
| State Abbreviation | NY | StateAbbreviationCd |
| ZIP | 10022 | ZIPCd |
Business Officer BusinessOfficerGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Person | SEAN CUNNINGHAM | PersonNm |
| Person Title | PRESIDENT/CEO | PersonTitleTxt |
| Signature | 2025-11-17 | SignatureDt |
| Discuss With Paid Preparer | Yes (true) | DiscussWithPaidPreparerInd |
Preparer Person PreparerPersonGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Person | Shira Fuller | PreparerPersonNm |
| PTIN | P01417945 | PTIN |
| Phone | 2125725500 | PhoneNum |
| Preparation | 2025-11-17 | PreparationDt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Tax | 2024 | TaxYr |
| Build TS | 2025-03-06 01:10:19Z | BuildTS |
Form 990 IRS990
Principal Ofcr Business Name PrincipalOfcrBusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | SEAN CUNNINGHAM | BusinessNameLine1Txt |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 830 THIRD AVENUE 2ND FL | AddressLine1Txt |
| City | NEW YORK | CityNm |
| State Abbreviation | NY | StateAbbreviationCd |
| ZIP | 10022 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Gross Receipts | $8,414,147 | GrossReceiptsAmt |
| Group Return For Affiliates | false | GroupReturnForAffiliatesInd |
| Organization501c | Yes (X) | Organization501cInd |
| Website Address | WWW.THEVAB.COM | WebsiteAddressTxt |
| Type Of Organization Corp | Yes (X) | TypeOfOrganizationCorpInd |
| Formation | 1980 | FormationYr |
| Legal Domicile State | NY | LegalDomicileStateCd |
| Activity Or Mission | The Video Advertising Bureau. Inc ("VAB") was incorporated as a not-for-profit trade association to develop and promote multi-screen television as an advertising medium; create and distribute research/insights reports, marketer's guides, videos, infographics, video advertising campaigns and presentations to both its members (TV networks, TV distributors and Cinema advertising companies) and its customers (marketers, advertisers and their agencies) on all advertising-relevant topics in the US video ecosystem. | ActivityOrMissionDesc |
| Voting Members Governing Body | 25 | VotingMembersGoverningBodyCnt |
| Voting Members Independent | 24 | VotingMembersIndependentCnt |
| Total Employee | 16 | TotalEmployeeCnt |
| Total Volunteers | 29 | TotalVolunteersCnt |
| Total Gross UBI | $0 | TotalGrossUBIAmt |
| CY Contributions Grants | $0 | CYContributionsGrantsAmt |
| PY Program Service Revenue | $8,132,934 | PYProgramServiceRevenueAmt |
| CY Program Service Revenue | $8,288,986 | CYProgramServiceRevenueAmt |
| PY Investment Income | $56,214 | PYInvestmentIncomeAmt |
| CY Investment Income | $104,311 | CYInvestmentIncomeAmt |
| PY Other Revenue | $83,440 | PYOtherRevenueAmt |
| CY Other Revenue | $20,850 | CYOtherRevenueAmt |
| PY Total Revenue | $8,272,588 | PYTotalRevenueAmt |
| CY Total Revenue | $8,414,147 | CYTotalRevenueAmt |
| CY Grants And Similar Paid | $0 | CYGrantsAndSimilarPaidAmt |
| CY Benefits Paid To Members | $0 | CYBenefitsPaidToMembersAmt |
| PY Salaries Comp Emp Bnft Paid | $5,612,917 | PYSalariesCompEmpBnftPaidAmt |
| CY Salaries Comp Emp Bnft Paid | $5,899,015 | CYSalariesCompEmpBnftPaidAmt |
| CY Total Prof Fndrsng Expns | $0 | CYTotalProfFndrsngExpnsAmt |
| CY Total Fundraising Expense | $0 | CYTotalFundraisingExpenseAmt |
| PY Other Expenses | $3,036,805 | PYOtherExpensesAmt |
| CY Other Expenses | $2,864,215 | CYOtherExpensesAmt |
| PY Total Expenses | $8,649,722 | PYTotalExpensesAmt |
| CY Total Expenses | $8,763,230 | CYTotalExpensesAmt |
| PY Revenues Less Expenses | -$377,134 | PYRevenuesLessExpensesAmt |
| CY Revenues Less Expenses | -$349,083 | CYRevenuesLessExpensesAmt |
| Total Assets BOY | $8,735,697 | TotalAssetsBOYAmt |
| Total Assets EOY | $8,137,804 | TotalAssetsEOYAmt |
| Total Liabilities BOY | $6,762,957 | TotalLiabilitiesBOYAmt |
| Total Liabilities EOY | $6,514,147 | TotalLiabilitiesEOYAmt |
| Net Assets Or Fund Balances BOY | $1,972,740 | NetAssetsOrFundBalancesBOYAmt |
| Net Assets Or Fund Balances EOY | $1,623,657 | NetAssetsOrFundBalancesEOYAmt |
| Mission | To Increase demand for multi-screen TV advertising inventory in all its forms, increase the number of advertisers that use the TV ad platforms and strive for ever-higher valuations for all salable ad inventory across the full gamut of multi-screen TV; to inspire marketers to transform their media strategies and buy ever-more multi-screen TV ad inventory in all its forms. | MissionDesc |
| Significant New Program Srvc | false | SignificantNewProgramSrvcInd |
| Significant Change | false | SignificantChangeInd |
| Desc | VAB'S LARGEST FUNCTION IS TO PROVIDE SERVICES TO OUR MEMBERS AND ASSOCIATE MEMBERS. SERVICES INCLUDE creating and distributing research/insights reports, marketer's guides, videos, infographics, video advertising campaigns and presentations about high interest video advertising topics which are distributed directly to US marketers, advertisers and agencies. These insights-filled research reports create increased demand for US Video advertising inventory in all its forms; that increased demand is a primary benefit that the VAB provides all of its member classes. | Desc |
Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Desc | Our in-person advocacy at industry forums and conferences is the second-largest program at VAB. Our senior-most executives habitually frequent the speaker stages at customer-facing conferences in both major cities and smaller ad marketplaces throughout the US. As featured speakers and/or discussion panel moderators, top VAB execs take the VAB insights directly to the VAB customers. (marketers, advertisers & their agencies) | Desc |
Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Desc | Attaining press coverage for the VAB-created insights/research is our third-largest program at VAB. Both hard-copy and electronic forms of press coverage is sought across a wide range of press outlets including: Advertising, Marketing & Media press, Digital Advertising and Tech Press, General Business press, Research & Insights press, plus Sports press and Entertainment press. | Desc |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Program Service Expenses | $0 | TotalProgramServiceExpensesAmt |
| Described In Section501c3 | false | DescribedInSection501c3Ind |
| Schedule B Required | false | ScheduleBRequiredInd |
| Political Campaign Acty | false | PoliticalCampaignActyInd |
| Lobbying Activities | false | LobbyingActivitiesInd |
| Subject To Proxy Tax | Yes (true) | SubjectToProxyTaxInd |
| Donor Advised Fund | false | DonorAdvisedFundInd |
| Conservation Easements | false | ConservationEasementsInd |
| Collections Of Art | false | CollectionsOfArtInd |
| Credit Counseling | false | CreditCounselingInd |
| Donor Rstr Or Quasi Endowments | false | DonorRstrOrQuasiEndowmentsInd |
| Report Land Building Equipment | Yes (true) | ReportLandBuildingEquipmentInd |
| Report Investments Other Sec | false | ReportInvestmentsOtherSecInd |
| Report Program Related Invst | false | ReportProgramRelatedInvstInd |
| Report Other Assets | Yes (true) | ReportOtherAssetsInd |
| Report Other Liabilities | Yes (true) | ReportOtherLiabilitiesInd |
| Include FIN48 Footnote | Yes (true) | IncludeFIN48FootnoteInd |
| Independent Audit Fincl Stmt | Yes (true) | IndependentAuditFinclStmtInd |
| Consolidated Audit Fincl Stmt | false | ConsolidatedAuditFinclStmtInd |
| School Operating | false | SchoolOperatingInd |
| Foreign Office | false | ForeignOfficeInd |
| Foreign Activities | false | ForeignActivitiesInd |
| More Than5000 K To Org | false | MoreThan5000KToOrgInd |
| More Than5000 K To Individuals | false | MoreThan5000KToIndividualsInd |
| Professional Fundraising | false | ProfessionalFundraisingInd |
| Fundraising Activities | false | FundraisingActivitiesInd |
| Gaming Activities | false | GamingActivitiesInd |
| Operate Hospital | false | OperateHospitalInd |
| Grants To Organizations | false | GrantsToOrganizationsInd |
| Grants To Individuals | false | GrantsToIndividualsInd |
| Schedule J Required | Yes (true) | ScheduleJRequiredInd |
| Tax Exempt Bonds | false | TaxExemptBondsInd |
| Escrow Account | false | EscrowAccountInd |
| On Behalf Of Issuer | false | OnBehalfOfIssuerInd |
| Engaged In Excess Benefit Trans | false | EngagedInExcessBenefitTransInd |
| PY Excess Benefit Trans | false | PYExcessBenefitTransInd |
| Loan Outstanding | false | LoanOutstandingInd |
| Grant To Related Person | false | GrantToRelatedPersonInd |
| Business Rln With Org Mem | false | BusinessRlnWithOrgMemInd |
| Business Rln With Fam Mem | false | BusinessRlnWithFamMemInd |
| Business Rln With35 Ctrl Ent | false | BusinessRlnWith35CtrlEntInd |
| Deductible Non Cash Contri | false | DeductibleNonCashContriInd |
| Deductible Art Contribution | false | DeductibleArtContributionInd |
| Terminate Operations | false | TerminateOperationsInd |
| Partial Liquidation | false | PartialLiquidationInd |
| Disregarded Entity | false | DisregardedEntityInd |
| Related Entity | false | RelatedEntityInd |
| Related Organization Ctrl Ent | false | RelatedOrganizationCtrlEntInd |
| Transaction With Control Ent | false | TransactionWithControlEntInd |
| Trnsfr Exmpt Non Chrtbl Rltd Org | false | TrnsfrExmptNonChrtblRltdOrgInd |
| Activities Conducted Prtshp | false | ActivitiesConductedPrtshpInd |
| Schedule O Required | Yes (true) | ScheduleORequiredInd |
| IRP Document | 10 | IRPDocumentCnt |
| IRP Document W2 G | 0 | IRPDocumentW2GCnt |
| Backup Wthld Compliance | Yes (true) | BackupWthldComplianceInd |
| Employee | 16 | EmployeeCnt |
| Employment Tax Returns Filed | Yes (true) | EmploymentTaxReturnsFiledInd |
| Unrelated Bus Incm Over Limit | false | UnrelatedBusIncmOverLimitInd |
| Foreign Financial Account | false | ForeignFinancialAccountInd |
| Prohibited Tax Shelter Trans | false | ProhibitedTaxShelterTransInd |
| Taxable Party Notification | false | TaxablePartyNotificationInd |
| Nondeductible Contributions | false | NondeductibleContributionsInd |
| Indoor Tanning Services | false | IndoorTanningServicesInd |
| Subj To Tax Rmnrtn Ex Prcht Pymt | Yes (true) | SubjToTaxRmnrtnExPrchtPymtInd |
| Subject To Excs Tax Net Invst Inc | false | SubjectToExcsTaxNetInvstIncInd |
| Info In Schedule O Part VI | Yes (X) | InfoInScheduleOPartVIInd |
| Governing Body Voting Members | 25 | GoverningBodyVotingMembersCnt |
| Independent Voting Member | 24 | IndependentVotingMemberCnt |
| Family Or Business Rln | false | FamilyOrBusinessRlnInd |
| Delegation Of Mgmt Duties | false | DelegationOfMgmtDutiesInd |
| Change To Org Documents | false | ChangeToOrgDocumentsInd |
| Material Diversion Or Misuse | false | MaterialDiversionOrMisuseInd |
| Members Or Stockholders | Yes (true) | MembersOrStockholdersInd |
| Election Of Board Members | Yes (true) | ElectionOfBoardMembersInd |
| Decisions Subject To Approva | Yes (true) | DecisionsSubjectToApprovaInd |
| Minutes Of Governing Body | Yes (true) | MinutesOfGoverningBodyInd |
| Minutes Of Committees | Yes (true) | MinutesOfCommitteesInd |
| Officer Mailing Address | false | OfficerMailingAddressInd |
| Local Chapters | false | LocalChaptersInd |
| Policies Reference Chapters | false | PoliciesReferenceChaptersInd |
| Form990 Provided To Gvrn Body | false | Form990ProvidedToGvrnBodyInd |
| Conflict Of Interest Policy | Yes (true) | ConflictOfInterestPolicyInd |
| Annual Disclosure Covered Prsn | Yes (true) | AnnualDisclosureCoveredPrsnInd |
| Regular Monitoring Enfrc | Yes (true) | RegularMonitoringEnfrcInd |
| Whistleblower Policy | Yes (true) | WhistleblowerPolicyInd |
| Document Retention Policy | Yes (true) | DocumentRetentionPolicyInd |
| Compensation Process CEO | false | CompensationProcessCEOInd |
| Compensation Process Other | false | CompensationProcessOtherInd |
| Investment In Joint Venture | false | InvestmentInJointVentureInd |
| Written Policy Or Procedure | false | WrittenPolicyOrProcedureInd |
| Upon Request | Yes (X) | UponRequestInd |
Books In Care Of Detail BooksInCareOfDetail
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | Rozina Mannan | BusinessNameLine1Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Phone | 6466518182 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 830 THIRD AVE | AddressLine1Txt |
| City | NEW YORK | CityNm |
| State Abbreviation | NY | StateAbbreviationCd |
| ZIP | 10022 | ZIPCd |
Form990 Part VII Section A Form990PartVIISectionAGrp (40 entries)
| TitleTitleTxt | Average Hours Per WeekAverageHoursPerWeekRt | Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd | OfficerOfficerInd | Reportable Comp From OrgReportableCompFromOrgAmt | Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt | Other CompensationOtherCompensationAmt | Highest Compensated EmployeeHighestCompensatedEmployeeInd |
|---|---|---|---|---|---|---|---|
| DAVID KLINE | |||||||
| SECRETARY | 1.0 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| JASON MALAMUD | |||||||
| TREASURER | 1.0 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| MARK MARSHALL | |||||||
| CHAIRPERSON | 1.0 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| SEAN CUNNINGHAM | |||||||
| PRESIDENT & CEO | 40.0 | Yes (X) | Yes (X) | $1,389,960 | $0 | $81,581 | |
| AMY LEIFER | |||||||
| DIRECTOR | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| ART SAMUEL | |||||||
| DIRECTOR | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| BRIAN NORRIS | |||||||
| DIRECTOR | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| CHRISTINE MARTINO | |||||||
| DIRECTOR (As of Mar 2024) | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| DAN TEMPLIN | |||||||
| DIRECTOR (Through Apr 2024) | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| DONNA SPECIALE | |||||||
| DIRECTOR | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| ED GEORGER | |||||||
| DIRECTOR | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| JAMES ROOKE | |||||||
| DIRECTOR | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| JO ANN ROSS | |||||||
| DIRECTOR | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| JOHN HALLEY | |||||||
| DIRECTOR | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| JOHN ZACCARIO | |||||||
| DIRECTOR | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| JON STEINLAUF | |||||||
| DIRECTOR | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| KIM KELLEHER | |||||||
| DIRECTOR | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| LISA VALENTINO | |||||||
| DIRECTOR | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| LOUIS CARR | |||||||
| DIRECTOR | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| MARIANNE GAMBELLI | |||||||
| DIRECTOR (Through May 2024) | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| MICHAEL BARTOLI | |||||||
| DIRECTOR | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| MICHAEL DEAN | |||||||
| DIRECTOR (as of Feb 2024) | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| MICHAEL STROBER | |||||||
| DIRECTOR | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| MIKE ZEIGLER | |||||||
| DIRECTOR (Through Jan 2024) | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| NICOLLE PANGIS | |||||||
| DIRECTOR (Through Jan 2024) | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| PAUL CURRAN | |||||||
| DIRECTOR | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| PETER OLSEN | |||||||
| DIRECTOR | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| RITA FERRO | |||||||
| DIRECTOR | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| SCOTT FELENSTEIN | |||||||
| DIRECTOR (Through Feb 2024) | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| WILLIAM ABBOTT | |||||||
| DIRECTOR | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| CORRIE KATCHER | |||||||
| VP, BUSINESS DEVELOPMENT | 40.0 | Yes (X) | $176,955 | $0 | $54,128 | ||
| DANIELLE DELAURO | |||||||
| EXECUTIVE VICE PRESIDENT | 40.0 | Yes (X) | $803,040 | $0 | $81,403 | ||
| JASON WIESE | |||||||
| SVP DIRECTOR OF STRATEGIC INSIGHTS | 40.0 | Yes (X) | $451,938 | $0 | $41,796 | ||
| MARIANNE VITA | |||||||
| SVP, DIRECTOR OF INTEGRATED STRATEGY & MARKETING | 40.0 | Yes (X) | $337,205 | $0 | $68,847 | ||
| NELLIE CHUNG | |||||||
| VP, MARKETING & PARTNERSHIPS | 40.0 | Yes (X) | $207,944 | $0 | $61,425 | ||
| BENJAMIN VANDEGRIFT | |||||||
| VP MEASUREMENT SOLUTIONS | 40.0 | $258,106 | $0 | $33,481 | Yes (X) | ||
| Kailyn Hartmann | |||||||
| Vice President, Advanced Analytics & Intelligence | 40.0 | $206,475 | $0 | $29,713 | Yes (X) | ||
| LEAH MONTNER-DIXON | |||||||
| ASSOCIATE INSIGHTS DIRECTOR | 40.0 | $160,992 | $0 | $27,079 | Yes (X) | ||
| REED KIELY | |||||||
| ASSOCIATE INSIGHTS DIRECTOR | 40.0 | $145,444 | $0 | $34,101 | Yes (X) | ||
| ROZINA MANNAN | |||||||
| DIRECTOR OF BUSINESS SOLUTIONS | 40.0 | $158,239 | $0 | $10,265 | Yes (X) | ||
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Reportable Comp From Org | $4,296,298 | TotalReportableCompFromOrgAmt |
| Tot Reportable Comp Rltd Org | $0 | TotReportableCompRltdOrgAmt |
| Total Other Compensation | $523,819 | TotalOtherCompensationAmt |
| Indiv Rcvd Greater Than100 K | 14 | IndivRcvdGreaterThan100KCnt |
| Former Ofcr Employees Listed | false | FormerOfcrEmployeesListedInd |
| Total Comp Greater Than150 K | Yes (true) | TotalCompGreaterThan150KInd |
| Compensation From Other Srcs | false | CompensationFromOtherSrcsInd |
Contractor Compensation ContractorCompensationGrp
Contractor Name ContractorName
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | YOUR PART TIME CONTROLLER | BusinessNameLine1Txt |
Contractor Address ContractorAddress
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 1500 WALNUT STREET | AddressLine1Txt |
| Address Line2 | SUITE 1200 | AddressLine2Txt |
| City | PHILADELPHIA | CityNm |
| State Abbreviation | PA | StateAbbreviationCd |
| ZIP | 19102 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Services | ACCOUNTING SERVICES | ServicesDesc |
| Compensation | $181,426 | CompensationAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Cntrct Rcvd Greater Than100 K | 1 | CntrctRcvdGreaterThan100KCnt |
| Total Contributions | $0 | TotalContributionsAmt |
Program Service Revenue ProgramServiceRevenueGrp (2 entries)
| DescDesc | BusinessBusinessCd | Total Revenue ColumnTotalRevenueColumnAmt | Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt |
|---|---|---|---|
| Membership Dues | 900099 | $8,072,706 | $8,072,706 |
| SPONSORSHIPS | 900099 | $216,280 | $216,280 |
Total Oth Program Service Rev TotalOthProgramServiceRevGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $0 | TotalRevenueColumnAmt |
| Related Or Exempt Func Income | $0 | RelatedOrExemptFuncIncomeAmt |
| Unrelated Business Revenue | $0 | UnrelatedBusinessRevenueAmt |
| Exclusion | $0 | ExclusionAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Program Service Revenue | $8,288,986 | TotalProgramServiceRevenueAmt |
Investment Income InvestmentIncomeGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $104,311 | TotalRevenueColumnAmt |
| Exclusion | $104,311 | ExclusionAmt |
Gross Rents GrossRentsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Real | $20,850 | RealAmt |
Rental Income Or Loss RentalIncomeOrLossGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Real | $20,850 | RealAmt |
| Personal | $0 | PersonalAmt |
Net Rental Income Or Loss NetRentalIncomeOrLossGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $20,850 | TotalRevenueColumnAmt |
| Exclusion | $20,850 | ExclusionAmt |
Gain Or Loss GainOrLossGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Securities | $0 | SecuritiesAmt |
| Other | $0 | OtherAmt |
Miscellaneous Revenue MiscellaneousRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $0 | TotalRevenueColumnAmt |
| Related Or Exempt Func Income | $0 | RelatedOrExemptFuncIncomeAmt |
| Unrelated Business Revenue | $0 | UnrelatedBusinessRevenueAmt |
| Exclusion | $0 | ExclusionAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Revenue Total | $0 | OtherRevenueTotalAmt |
Total Revenue TotalRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $8,414,147 | TotalRevenueColumnAmt |
| Related Or Exempt Func Income | $8,288,986 | RelatedOrExemptFuncIncomeAmt |
| Unrelated Business Revenue | $0 | UnrelatedBusinessRevenueAmt |
| Exclusion | $125,161 | ExclusionAmt |
Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $3,756,222 | TotalAmt |
Other Salaries And Wages OtherSalariesAndWagesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,523,289 | TotalAmt |
Pension Plan Contributions PensionPlanContributionsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $78,922 | TotalAmt |
Other Employee Benefits OtherEmployeeBenefitsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $224,620 | TotalAmt |
Payroll Taxes PayrollTaxesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $315,962 | TotalAmt |
Fees For Services Legal FeesForServicesLegalGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $15,026 | TotalAmt |
Fees For Services Accounting FeesForServicesAccountingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $244,199 | TotalAmt |
Fees For Services Other FeesForServicesOtherGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $146,194 | TotalAmt |
Advertising AdvertisingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $44,089 | TotalAmt |
Office Expenses OfficeExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $24,185 | TotalAmt |
Information Technology InformationTechnologyGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $94,986 | TotalAmt |
Occupancy OccupancyGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $730,817 | TotalAmt |
Travel TravelGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $74,443 | TotalAmt |
Conferences Meetings ConferencesMeetingsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $206,170 | TotalAmt |
Depreciation Depletion DepreciationDepletionGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $103,955 | TotalAmt |
Insurance InsuranceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $15,734 | TotalAmt |
Other Expenses OtherExpensesGrp (4 entries)
| DescDesc | TotalTotalAmt |
|---|---|
| RESEARCH | $911,018 |
| PUB RELATIONS/EVENTS | $78,128 |
| DUES & SUBSCRIPTIONS | $83,294 |
| EMPLOYEE APPRECIATION | $14,688 |
All Other Expenses AllOtherExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $77,289 | TotalAmt |
Total Functional Expenses TotalFunctionalExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $8,763,230 | TotalAmt |
Cash Non Interest Bearing CashNonInterestBearingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $5,239,874 | BOYAmt |
| EOY | $5,283,133 | EOYAmt |
Savings And Temp Cash Invst SavingsAndTempCashInvstGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $234,308 | BOYAmt |
| EOY | $234,308 | EOYAmt |
Accounts Receivable AccountsReceivableGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $480,922 | BOYAmt |
| EOY | $309,867 | EOYAmt |
Receivables From Officers Etc ReceivablesFromOfficersEtcGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Rcvbl From Disqualified Prsn RcvblFromDisqualifiedPrsnGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $120,463 | BOYAmt |
| EOY | $321,130 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Land Bldg Equip Cost Or Other Bss | $1,508,381 | LandBldgEquipCostOrOtherBssAmt |
| Land Bldg Equip Accum Deprec | $1,250,972 | LandBldgEquipAccumDeprecAmt |
Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $355,482 | BOYAmt |
| EOY | $257,409 | EOYAmt |
Investments Other Securities InvestmentsOtherSecuritiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
Investments Program Related InvestmentsProgramRelatedGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
Other Assets Total OtherAssetsTotalGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $2,304,648 | BOYAmt |
| EOY | $1,731,957 | EOYAmt |
Total Assets TotalAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $8,735,697 | BOYAmt |
| EOY | $8,137,804 | EOYAmt |
Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $106,374 | BOYAmt |
| EOY | $86,554 | EOYAmt |
Deferred Revenue DeferredRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $3,747,694 | BOYAmt |
| EOY | $4,245,670 | EOYAmt |
Loans From Officers Directors LoansFromOfficersDirectorsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Unsecured Notes Loans Payable UnsecuredNotesLoansPayableGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
Other Liabilities OtherLiabilitiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $2,908,889 | BOYAmt |
| EOY | $2,181,923 | EOYAmt |
Total Liabilities TotalLiabilitiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $6,762,957 | BOYAmt |
| EOY | $6,514,147 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Organization Follows FASB117 | Yes (X) | OrganizationFollowsFASB117Ind |
No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $1,972,740 | BOYAmt |
| EOY | $1,623,657 | EOYAmt |
Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $1,972,740 | BOYAmt |
| EOY | $1,623,657 | EOYAmt |
Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $8,735,697 | BOYAmt |
| EOY | $8,137,804 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Reconcilation Revenue Expnss | -$349,083 | ReconcilationRevenueExpnssAmt |
| Other Changes In Net Assets | $0 | OtherChangesInNetAssetsAmt |
| Method Of Accounting Accrual | Yes (X) | MethodOfAccountingAccrualInd |
| Accountant Compile Or Review | false | AccountantCompileOrReviewInd |
| FS Audited | Yes (true) | FSAuditedInd |
| Audit Committee | Yes (true) | AuditCommitteeInd |
| Federal Grant Audit Required | false | FederalGrantAuditRequiredInd |
Schedule C IRS990ScheduleC
| Field | Value | IRS element (for citing) |
|---|---|---|
| Substantially All Dues Nonded | false | SubstantiallyAllDuesNondedInd |
| Only In House Lobbying | Yes (true) | OnlyInHouseLobbyingInd |
| Agree Carryover Prior Year | false | AgreeCarryoverPriorYearInd |
Schedule D IRS990ScheduleD
Leasehold Improvements LeaseholdImprovementsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $947,565 | OtherCostOrOtherBasisAmt |
| Depreciation | $719,667 | DepreciationAmt |
| Book Value | $227,898 | BookValueAmt |
Equipment EquipmentGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $460,532 | OtherCostOrOtherBasisAmt |
| Depreciation | $446,432 | DepreciationAmt |
| Book Value | $14,100 | BookValueAmt |
Other Land Buildings OtherLandBuildingsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $100,284 | OtherCostOrOtherBasisAmt |
| Depreciation | $84,873 | DepreciationAmt |
| Book Value | $15,411 | BookValueAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Book Value Land Buildings | $257,409 | TotalBookValueLandBuildingsAmt |
Other Assets Org OtherAssetsOrgGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Desc | Right of Use Asset - Operating Lease | Desc |
| Book Value | $1,731,957 | BookValueAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Book Value Other Assets | $1,731,957 | TotalBookValueOtherAssetsAmt |
Other Liabilities Org OtherLiabilitiesOrgGrp (2 entries)
| DescDesc | AmtAmt |
|---|---|
| Federal Income Taxes | |
| Operating Lease Liabilities | $2,181,923 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Liability | $2,181,923 | TotalLiabilityAmt |
| Footnote Text | Yes (X) | FootnoteTextInd |
| Total Rev Etc Audited Fincl Stmt | $8,414,147 | TotalRevEtcAuditedFinclStmtAmt |
| Other Revenue | $0 | OtherRevenueAmt |
| Revenue Not Reported | $0 | RevenueNotReportedAmt |
| Revenue Subtotal | $8,414,147 | RevenueSubtotalAmt |
| Other Revenues Not Included | $0 | OtherRevenuesNotIncludedAmt |
| Revenue Not Reported Fincl Stmt | $0 | RevenueNotReportedFinclStmtAmt |
| Total Revenue Per Form990 | $8,414,147 | TotalRevenuePerForm990Amt |
| Tot Expns Etc Audited Fincl Stmt | $8,763,230 | TotExpnsEtcAuditedFinclStmtAmt |
| Other Expenses Included | $0 | OtherExpensesIncludedAmt |
| Expenses Not Reported | $0 | ExpensesNotReportedAmt |
| Expenses Subtotal | $8,763,230 | ExpensesSubtotalAmt |
| Other Expenses Not Included | $0 | OtherExpensesNotIncludedAmt |
| Expenses Not Rpt Fincl Stmt | $0 | ExpensesNotRptFinclStmtAmt |
| Total Expenses Per Form990 | $8,763,230 | TotalExpensesPerForm990Amt |
Supplemental Information Detail SupplementalInformationDetail
| Field | Value | IRS element (for citing) |
|---|---|---|
| Form And Line Reference | Schedule D, Part X, Line 2 FIN 48 (ASC 740) footnote | FormAndLineReferenceDesc |
| Explanation | Income Taxes: VAB has been recognized as an Organization exempt from income taxes under Section 501 (c)(6) of the Internal Revenue Code (the "Code") and is, therefore, exempt from federal income taxes under Section 501 (a) of the Code. Revenue earned on activities which are unrelated to the Organization's exempt purpose is taxable. VAB had no unrelated business income for the years ended December 31, 2024 and 2023. VAB has no unrecognized tax benefits as of December 31, 2024 and 2023. VAB's federal and state income tax returns prior to calendar year 2021 are closed and management continually evaluates expiring statutes of limitations, audits, proposed settlements, changes in tax law and new authoritative rulings. The Organization continues to account for income taxes in accordance with ASC 740, and has determined that no unrecognized tax benefits or liabilities exist as of December 31, 2024 and 2023. If applicable, VAB will recognize interest and penalties associated with tax matters as general and administrative expenses and include accrued interest and penalties with the related tax liability in the statements of financial position. There were no interest or penalties for the years ended December 31, 2024 and 2023. | ExplanationTxt |
Schedule J IRS990ScheduleJ
| Field | Value | IRS element (for citing) |
|---|---|---|
| Idemnification Gross Up Pmts | Yes (X) | IdemnificationGrossUpPmtsInd |
| Club Dues Or Fees | Yes (X) | ClubDuesOrFeesInd |
| Written Policy Ref T And E Expnss | Yes (true) | WrittenPolicyRefTAndEExpnssInd |
| Substantiation Required | Yes (true) | SubstantiationRequiredInd |
| Board Or Committee Approval | Yes (X) | BoardOrCommitteeApprovalInd |
| Severance Payment | false | SeverancePaymentInd |
| Supplemental Nonqual Rtr Plan | false | SupplementalNonqualRtrPlanInd |
| Equity Based Comp Arrngm | false | EquityBasedCompArrngmInd |
Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (11 entries)
| TitleTitleTxt | Base Compensation Filing OrgBaseCompensationFilingOrgAmt | Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt | Bonus Filing OrganizationBonusFilingOrganizationAmount | Bonus Related OrganizationsBonusRelatedOrganizationsAmt | Other Compensation Filing OrgOtherCompensationFilingOrgAmt | Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt | Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt | Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt | Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt | Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt | Total Compensation Filing OrgTotalCompensationFilingOrgAmt | Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt | Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt | Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SEAN CUNNINGHAM | ||||||||||||||
| PRESIDENT & CEO | $1,025,075 | $0 | $325,650 | $0 | $39,235 | $0 | $24,150 | $0 | $57,431 | $0 | $1,471,541 | $0 | $0 | $0 |
| DANIELLE DELAURO | ||||||||||||||
| EXECUTIVE VICE PRESIDENT | $615,631 | $0 | $186,209 | $0 | $1,200 | $0 | $24,150 | $0 | $57,253 | $0 | $884,443 | $0 | $0 | $0 |
| JASON WIESE | ||||||||||||||
| SVP DIRECTOR OF STRATEGIC INSIGHTS | $361,122 | $0 | $90,816 | $0 | $0 | $0 | $24,150 | $0 | $17,646 | $0 | $493,734 | $0 | $0 | $0 |
| MARIANNE VITA | ||||||||||||||
| SVP, DIRECTOR OF INTEGRATED STRATEGY & MARKETING | $294,205 | $0 | $43,000 | $0 | $0 | $0 | $20,837 | $0 | $48,010 | $0 | $406,052 | $0 | $0 | $0 |
| NELLIE CHUNG | ||||||||||||||
| VP, MARKETING & PARTNERSHIPS | $188,777 | $0 | $18,000 | $0 | $1,167 | $0 | $13,506 | $0 | $47,919 | $0 | $269,369 | $0 | $0 | $0 |
| CORRIE KATCHER | ||||||||||||||
| VP, BUSINESS DEVELOPMENT | $166,590 | $0 | $9,200 | $0 | $1,165 | $0 | $9,450 | $0 | $44,678 | $0 | $231,083 | $0 | $0 | $0 |
| BENJAMIN VANDEGRIFT | ||||||||||||||
| VP MEASUREMENT SOLUTIONS | $223,406 | $0 | $33,500 | $0 | $1,200 | $0 | $15,835 | $0 | $17,646 | $0 | $291,587 | $0 | $0 | $0 |
| Kailyn Hartmann | ||||||||||||||
| Vice President, Advanced Analytics & Intelligence | $178,275 | $0 | $27,000 | $0 | $1,200 | $0 | $12,627 | $0 | $17,086 | $0 | $236,188 | $0 | $0 | $0 |
| LEAH MONTNER-DIXON | ||||||||||||||
| ASSOCIATE INSIGHTS DIRECTOR | $135,792 | $0 | $24,000 | $0 | $1,200 | $0 | $9,848 | $0 | $17,231 | $0 | $188,071 | $0 | $0 | $0 |
| REED KIELY | ||||||||||||||
| ASSOCIATE INSIGHTS DIRECTOR | $129,277 | $0 | $15,000 | $0 | $1,167 | $0 | $9,195 | $0 | $24,906 | $0 | $179,545 | $0 | $0 | $0 |
| ROZINA MANNAN | ||||||||||||||
| DIRECTOR OF BUSINESS SOLUTIONS | $147,039 | $0 | $10,000 | $0 | $1,200 | $0 | $10,265 | $0 | $0 | $0 | $168,504 | $0 | $0 | $0 |
Supplemental Information Detail SupplementalInformationDetail (2 entries)
| Form And Line ReferenceFormAndLineReferenceDesc | ExplanationExplanationTxt |
|---|---|
| Schedule J, Part I, Line 1a Tax indemnification and gross-up payments | The CEO received gross up payments in relation to a taxable health benefit provided to him. The gross-ups were included in his taxable compensation. |
| Schedule J, Part I, Line 1a Health or social club dues or initiation fees | All employees are eligible to receive gym reimbursements. These benefits are included as other reportable compensation. |
Schedule O IRS990ScheduleO
Supplemental Information Detail SupplementalInformationDetail (9 entries)
| Form And Line ReferenceFormAndLineReferenceDesc | ExplanationExplanationTxt |
|---|---|
| Form 990, Part VI, Line 15a Process for determining compensation of the CEO | The CEO has a 3 year contract, currently in its third year, that was approved by the Chairperson of the board. The contract was signed by the chairperson of the board, and all financial terms and bonus criteria were shared with the executive committee for their comments/questions prior to the chairperson's signature. |
| Form 990, Part VI, Line 1a Delegate broad authority to a committee | The executive committee consists of 8 board members that ultimately provide first & lead STRATEGIC OVERSIGHT to the Video Advertising Bureau (VAB) on behalf of the Board. The committee performs four major roles: They work cyclically with VAB on strategy-setting for the most important parts of the VAB's customer-facing programs, including VAB communication platform, outputs, collective messaging, engagement with customers, special industry-serving initiatives and success metrics. They are the first to weigh in on VAB's proposed annual budget, plans for new revenue streams and any operational evolutions that best serve major members. They are entrusted with identifying the most important discussion topics at the VAB Board meetings. They help assure that all VAB efforts are ultimately behind a single goal - Creating More Demand for the full Array of Our Member's Video Ad Assets. |
| Form 990, Part VI, Line 6 Classes of members or stockholders | The organization has six types of members; premier, professional, associate, qualified marketeers, individual, and academic. a) Premier Members- Any enterprise-level, firm, partnership, organization or corporation that creates or distributes ad-supported premium video content, such as: broadcasters, national, region and local cable companies, multichannel video programming distributors (cable systems, telecommunications companies, and satellite companies), widely distributed pure-play digital video companies (OTT/streaming), cinema advertising companies, widely distributed place-based video companies and mass media publishing companies. b) Professional Members- Any media firm, partnership, organization or corporation that is not enterprise-level but does create, distribute or sell in the video ecosystem, such as: emerging streaming/OTT platforms, individual broadcast station or affiliate, advertising sales representative firms, and other advertising-supported content providers or distributors. c) Associate Members- Any supplier, research and measurement companies, vendors, digital/technology companies and private equity firms who support the media and marketing industry. d) Qualified Marketer Members- Any individual currently employed in a brand marketing role, either directly (e.g. brand management, media strategy, PR, merchandising, promotions) or supporting (e.g. finance, procurement, budget management) or an advertising agency who works with clients in developing marketing strategy, executing media buys or conducting research, based upon a valid company / business email address. e) Individual Members- Any individual self-employed consultants within the media and marketing ecosystem. f) Academic Members- Any current university student and/or faculty, based upon a valid .edu email address. |
| Form 990, Part VI, Line 7a Members or stockholders electing members of governing body | PREMIER, PROFESSIONAL, AND ASSOCIATE MEMBERS IN GOOD STANDING, UPON PAYMENT OF ALL REQUIRED DUES, HAVE THE RIGHT TO CAST ONE VOTE DURING ANNUAL MEETING TO ELECT THE BOARD OF DIRECTORS. THE BOARD OF DIRECTORS SHALL HAVE AUTHORITY TO ESTABLISH APPROPRIATE RULES TO DETERMINE THE PROCEDURES FOR THE CASTING OF VOTES. THE BOARD OF DIRECTORS THEN ELECT OFFICERS AT ITS FIRST MEETING. |
| Form 990, Part VI, Line 7b Decisions requiring approval by members or stockholders | Any Director may be removed at any time, with or without cause, by a vote of the majority of all members entitled to vote in person or by proxy at a duly convened meeting of the members. |
| Form 990, Part VI, Line 11b Review of form 990 by governing body | THE COMPLETED FORM 990 WAS REVIEWED BY THE PRESIDENT IN CONJUNCTION WITH CROWE LLP PRIOR TO FILING. |
| Form 990, Part VI, Line 12c Conflict of interest policy | A CONFLICT OF INTEREST QUESTIONAIRRE IS ANNUALY SENT TO THE BOARD FOR DISCLOSURE OF ANY CONFLICTS FOR THE FISCAL YEAR. |
| Form 990, Part VI, Line 19 Required documents available to the public | The governing documents and financial statements of the organization are available upon request. |
| Form 990, Part VI, Line 15b Process for determining compensation for other officers | The EVP has a 3 year contract, currently in its third year, that was approved by the Chairperson of the Board. The contract was signed by the CEO, and all financial terms and bonus criteria were shared with the executive committee for their comments/questions prior to his signature. |