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PUBLIC RELATIONS SOCIETY OF AMERICA INC: Form 990, tax year 2016

View the entire original 990 at ProPublica ↗

Organization
PUBLIC RELATIONS SOCIETY OF AMERICA INC (EIN 13-1582190)
Tax period
2016-01-01 to 2016-12-31
Filed
2017-10-05
IRS object ID
201732789349301353
Schema version
2016v3.0
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2017-10-05T15:49:13-05:00ReturnTs
Tax Period End2016-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN271728945PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1PKF O'CONNOR DAVIES LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1665 FIFTH AVENUEAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10022ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2016-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN131582190EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1PUBLIC RELATIONS SOCIETY OF AMERICA INCBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlPUBBusinessNameControlTxt
Phone2124601400PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1120 WALL STREET 21ST FLOORAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10005ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonPHILIP T BONAVENTURAPersonNm
Person TitleCHIEF FINANCIAL OFFICERPersonTitleTxt
Phone2124601400PhoneNum
Signature2017-10-05SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonGARRETT M HIGGINSPreparerPersonNm
PTINP00543209PTIN
Phone2128678000PhoneNum
Preparation2017-10-02PreparationDt

Filing Security Information FilingSecurityInformation

IP Address IPAddress

FieldValueIRS element (for citing)
I Pv4 Address65.51.112.58IPv4AddressTxt
FieldValueIRS element (for citing)
IP2017-10-05IPDt
IP Tm16:22:38IPTm
IP TimezoneEDIPTimezoneCd
Filing License TypePFilingLicenseTypeCd
At Submission Creation Device Id5FBDCBD040DC1AD11941E9056BDD8F8313149616AtSubmissionCreationDeviceId
At Submission Filing Device IdF815E433DFD393C44755F4EA77CCA1D41B0E4C94AtSubmissionFilingDeviceId
FieldValueIRS element (for citing)
Tax2016TaxYr
Build TS2021-01-29 14:40:06ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Address ChangeYes (X)AddressChangeInd
Principal OfficerPHILIP T BONAVENTURAPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1120 WALL STREET 21ST FLOORAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10005ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$14,480,014GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Group Exemption1255GroupExemptionNum
Organization501cYes (X)Organization501cInd
Website AddressWWW.PRSA.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1948FormationYr
Legal Domicile StateNYLegalDomicileStateCd
Activity Or MissionTHE PUBLIC RELATIONS SOCIETY OF AMERICA, INC. NATIONAL HEADQUARTERS (THE "SOCIETY") IS AN INDIVIDUAL MEMBER SOCIETY COMPRISED OF PUBLIC RELATIONS PRACTITIONERS AND STUDENTS ORGANIZED TO IMPROVE THE PROFESSION AND PRACTICE OF PUBLIC RELATIONS.ActivityOrMissionDesc
Voting Members Governing Body17VotingMembersGoverningBodyCnt
Voting Members Independent17VotingMembersIndependentCnt
Total Employee54TotalEmployeeCnt
Total Volunteers400TotalVolunteersCnt
Total Gross UBI$493,925TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$61,855NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$0PYContributionsGrantsAmt
CY Contributions Grants$0CYContributionsGrantsAmt
PY Program Service Revenue$11,050,091PYProgramServiceRevenueAmt
CY Program Service Revenue$10,854,072CYProgramServiceRevenueAmt
PY Investment Income$123,636PYInvestmentIncomeAmt
CY Investment Income$144,462CYInvestmentIncomeAmt
PY Other Revenue$550,435PYOtherRevenueAmt
CY Other Revenue$509,789CYOtherRevenueAmt
PY Total Revenue$11,724,162PYTotalRevenueAmt
CY Total Revenue$11,508,323CYTotalRevenueAmt
PY Grants And Similar Paid$7,700PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$8,750CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$5,766,542PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$5,389,360CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$5,573,635PYOtherExpensesAmt
CY Other Expenses$6,150,128CYOtherExpensesAmt
PY Total Expenses$11,347,877PYTotalExpensesAmt
CY Total Expenses$11,548,238CYTotalExpensesAmt
PY Revenues Less Expenses$376,285PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$39,915CYRevenuesLessExpensesAmt
Total Assets BOY$8,091,562TotalAssetsBOYAmt
Total Assets EOY$7,642,047TotalAssetsEOYAmt
Total Liabilities BOY$2,405,201TotalLiabilitiesBOYAmt
Total Liabilities EOY$1,991,364TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$5,686,361NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$5,650,683NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionTHE PUBLIC RELATIONS SOCIETY OF AMERICA (PRSA) IS THE NATION'S LARGEST COMMUNITY OF PUBLIC RELATIONS AND COMMUNICATIONS PROFESSIONALS. PRSA PROVIDES TRAINING, SETS STANDARDS OF EXCELLENCE AND UPHOLDS PRINCIPLES OF ETHICS FOR THE GLOBAL PUBLIC RELATIONS PROFESSION. AS A LEADING VOICE IN THE PR INDUSTRY, THE SOCIETY ALSO ADVOCATES FOR GREATER UNDERSTANDING AND ADOPTION OF PUBLIC RELATIONS SERVICES.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
DescMEMBERSHIP - PRSA IS A COMMUNITY OF MORE THAN 21,000 PUBLIC RELATIONS AND COMMUNICATIONS PROFESSIONALS ACROSS THE UNITED STATES, FROM RECENT COLLEGE GRADUATES TO THE LEADERS OF THE WORLD'S LARGEST MULTINATIONAL FIRMS. OUR MEMBERS REPRESENT NEARLY EVERY PRACTICE AREA AND PROFESSIONAL AND ACADEMIC SETTING WITHIN THE PUBLIC RELATIONS FIELD. IN ADDITION, THERE ARE MORE THAN 10,000 STUDENTS WHO ARE MEMBERS OF THE PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA (PRSSA) AT COLLEGES AND UNIVERSITIES HERE AND ABROAD. MORE THAN 31,000 PEOPLE BENEFITED FROM THIS PROGRAM.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
DescSECTIONS/SECTIONS SUPPORT - PRSA OFFERS MEMBERS A VARIETY OF WAYS TO NETWORK WITH INDUSTRY PROFESSIONALS, BOTH ONLINE AND IN-PERSON. A PRSA PROFESSIONAL INTEREST SECTION MEMBERSHIP IS FOR THOSE PROFESSIONALS LOOKING TO CONNECT WITH OTHER PUBLIC RELATIONS AND COMMUNICATION PEERS IN THEIR INDUSTRY VERTICAL. PRSA HAS 14 PROFESSIONAL INTEREST SECTIONS (ASSOCIATION/NONPROFIT, CORPORATE COMMUNICATIONS, COUNSELORS ACADEMY, COUNSELORS TO HIGHER EDUCATION, EDUCATORS ACADEMY, EMPLOYEE COMMUNICATIONS, ENTERTAINMENT AND SPORTS, FINANCIAL COMMUNICATIONS, HEALTH ACADEMY, INDEPENDENT PRACTITIONERS ALLIANCE, NEW PROFESSIONALS, PUBLIC AFFAIRS AND GOVERNMENT, TECHNOLOGY AND TRAVEL AND TOURISM). SEE SCHEDULE O FOR CONTINUATIONMEMBERS OF THESE PROFESSIONAL INTEREST SECTIONS ARE ABLE TO CONNECT WITH INDUSTRY PEERS WHO HAVE SIMILAR NEEDS AND SHARE THE SAME CHALLENGES. THESE GROUPS SHARE IMPORTANT AND RELEVANT INFORMATION ABOUT THEIR AREA OF INTEREST THROUGH A VARIETY OF CHANNELS THROUGHOUT THE YEAR. MORE THAN 10,000 PEOPLE BENEFITED FROM THIS PROGRAM.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
DescINTERNATIONAL CONFERENCE-THE INTERNATIONAL CONFERENCE OFFERS PRACTICAL INSIGHT AND NETWORKING FOR PUBLIC RELATIONS PROFESSIONALS OF ALL CAREER LEVELS, SECTORS, WORK ENVIRONMENTS AND INDUSTRIES. DEMONSTRATING VALUE WITH ACTIONABLE BEST PRACTICES IS THE FOCUS OF THIS ANNUAL EVENT. APPROXIMATELY 3,000 PEOPLE BENEFITED FROM THIS PROGRAM.Desc
FieldValueIRS element (for citing)
Described In Section501c30DescribedInSection501c3Ind
Schedule B Required0ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Subject To Proxy TaxYes (1)SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Temp Or Permanent Endowments0TempOrPermanentEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other LiabilitiesYes (1)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (1)IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (1)IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With Officer Ent0BusinessRlnWithOfficerEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related Entity0RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document156IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Employee54EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitYes (1)UnrelatedBusIncmOverLimitInd
Form990 T FiledYes (1)Form990TFiledInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Indoor Tanning Services0IndoorTanningServicesInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members17GoverningBodyVotingMembersCnt
Independent Voting Member17IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or StockholdersYes (1)MembersOrStockholdersInd
Election Of Board MembersYes (1)ElectionOfBoardMembersInd
Decisions Subject To ApprovaYes (1)DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local ChaptersYes (1)LocalChaptersInd
Policies Reference ChaptersYes (1)PoliciesReferenceChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process OtherYes (1)CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1PHILIP T BONAVENTURABusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone2124601400PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1120 WALL STREET 21ST FLOORAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10005ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (25 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtHighest Compensated EmployeeHighestCompensatedEmployeeInd
MARK W MCCLENNAN
CHAIR2.00Yes (X)Yes (X)$0$0$0
JANE DVORAK
CHAIR-ELECT2.00Yes (X)Yes (X)$0$0$0
DEBORAH SILVERMAN
TREASURER2.00Yes (X)Yes (X)$0$0$0
ANTHONY W D'ANGELO
SECRETARY2.00Yes (X)Yes (X)$0$0$0
KATHY BARBOUR
IMMEDIATE PAST CHAIR2.00Yes (X)Yes (X)$0$0$0
TODD A COOLEY
DIRECTOR2.00Yes (X)$0$0$0
AMY T COWARD
DIRECTOR2.00Yes (X)$0$0$0
RONELE M DOTSON
DIRECTOR2.00Yes (X)$0$0$0
LEA-ANN O'HARE GERMINDER
DIRECTOR2.00Yes (X)$0$0$0
DON HALE
DIRECTOR2.00Yes (X)$0$0$0
JANET EVELYN KACSKOS
DIRECTOR2.00Yes (X)$0$0$0
JO ANN S LESAGE NELSON
DIRECTOR2.00Yes (X)$0$0$0
JOYCE A LOFSTROM
DIRECTOR UNTIL NOVEMBER 15, 20162.00Yes (X)$0$0$0
SONJA POPP-STAHLY
DIRECTOR2.00Yes (X)$0$0$0
SAM JAMES MORREY SIMS
DIRECTOR2.00Yes (X)$0$0$0
T GARLAND STANSELL
DIRECTOR2.00Yes (X)$0$0$0
BONNIE P UPRIGHT
DIRECTOR2.00Yes (X)$0$0$0
KEVIN WAETKE
DIRECTOR AS OF DECEMBER 13, 20162.00Yes (X)$0$0$0
JOSEPH P TRUNCALE
CHIEF EXECUTIVE OFFICER40.00Yes (X)$411,798$0$58,439
PHILIP T BONAVENTURA
CHIEF FINANCIAL OFFICER40.00Yes (X)$247,061$0$63,750
KARLA VOTH
VP, SPECIAL EVENTS & PROGRAMS40.00$171,429$0$38,053Yes (X)
JAY STARR
SR VP, MEMBER SERVICES40.00$170,861$0$46,145Yes (X)
LAURA KANE MULLAHY
CHIEF COMMUNICATIONS OFFICER40.00$164,751$0$18,560Yes (X)
JOHN D ROBINSON
VP, CORPORATE DEVELOPMENT40.00$161,549$0$64,885Yes (X)
ALEX ORTIZ
VP, INFORMATION TECHNOLOGY40.00$156,351$0$47,164Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$1,483,800TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$336,996TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K13IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
GROW SOCIALLY INC
260-A FORDHAM ROAD STE 100WILMINGTONMA01887MARKETING SERVICES$524,118
DENBO MULTIMEDIA INC
684 FIFTH AVENUEBROOKLYNNY11215MULTIMEDIA SERVICES$290,308
JW MARRIOTT INDIANAPOLIS
62960 COLLECTION DRIVECHICAGOIL60693CONVENTION SERVICES$288,015
MARRIOTT BUSINESS SERVICES
PO BOX 402642ATLANTAGA30384CONVENTION SERVICES$246,357
MT JEFFERSON HOLDINGS DBA FOUR SEASONS
1300 LAMAR STREETHOUSTONTX77010CONVENTION SERVICES$206,780
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K8CntrctRcvdGreaterThan100KCnt

Program Service Revenue ProgramServiceRevenueGrp (5 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
MEMBERSHIP DUES900099$5,145,227$5,145,227
SECTIONS SUPPORT900099$1,428,080$1,428,080
NATIONAL CONFERENCE900099$1,301,132$1,301,132
STUDENT SOCIETY900099$939,945$939,945
AWARD PROGRAMS900099$760,106$760,106

Total Oth Program Service Rev TotalOthProgramServiceRevGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,279,582TotalRevenueColumnAmt
Related Or Exempt Func Income$1,279,582RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Total Program Service Revenue$10,854,072TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$99,898TotalRevenueColumnAmt
Exclusion$99,898ExclusionAmt

Royalties Revenue RoyaltiesRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,317TotalRevenueColumnAmt
Exclusion$1,317ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

FieldValueIRS element (for citing)
Securities$3,016,255SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

FieldValueIRS element (for citing)
Securities$2,971,691SecuritiesAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Securities$44,564SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$44,564TotalRevenueColumnAmt
Exclusion$44,564ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp (3 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtUnrelated Business RevenueUnrelatedBusinessRevenueAmtExclusionExclusionAmt
ADVERTISING541800$476,941$476,941
INSURANCE PROCEEDS900099$14,547$14,547
MAILING LIST RENTAL900004$12,834$12,834

Miscellaneous Revenue MiscellaneousRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$4,150TotalRevenueColumnAmt
Unrelated Business Revenue$4,150UnrelatedBusinessRevenueAmt
FieldValueIRS element (for citing)
Other Revenue Total$508,472OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$11,508,323TotalRevenueColumnAmt
Related Or Exempt Func Income$10,854,072RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$493,925UnrelatedBusinessRevenueAmt
Exclusion$160,326ExclusionAmt

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$7,500TotalAmt

Grants To Domestic Individuals GrantsToDomesticIndividualsGrp

FieldValueIRS element (for citing)
Total$1,250TotalAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$781,048TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$3,545,866TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$332,026TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$398,122TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$332,298TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$86,408TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$69,685TotalAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

FieldValueIRS element (for citing)
Total$19,450TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$889,632TotalAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$583,699TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$851,773TotalAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$127,716TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$771,914TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$538,125TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$1,461,394TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$172,218TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$77,952TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmt
EQUIPMENT RENTAL$429,911
DUES & SUBSCRIPTIONS$40,963
UBI TAXES$15,879
REPAIRS & MAINTENANCE$13,409

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$11,548,238TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$702,075BOYAmt
EOY$403,856EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$3,121,993BOYAmt
EOY$2,622,969EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$547,965BOYAmt
EOY$649,896EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

FieldValueIRS element (for citing)
BOY$35,128BOYAmt
EOY$30,636EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$149,515BOYAmt
EOY$186,480EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$146,014LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$109,624LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$228,907BOYAmt
EOY$36,390EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$3,293,455BOYAmt
EOY$3,452,055EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$12,524BOYAmt
EOY$259,765EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$8,091,562BOYAmt
EOY$7,642,047EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$962,508BOYAmt
EOY$802,741EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$1,296,403BOYAmt
EOY$1,162,981EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$146,290BOYAmt
EOY$25,642EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$2,405,201BOYAmt
EOY$1,991,364EOYAmt
FieldValueIRS element (for citing)
Organization Follows SFAS117Yes (X)OrganizationFollowsSFAS117Ind

Unrestricted Net Assets UnrestrictedNetAssetsGrp

FieldValueIRS element (for citing)
BOY$5,686,361BOYAmt
EOY$5,650,683EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$5,686,361BOYAmt
EOY$5,650,683EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$8,091,562BOYAmt
EOY$7,642,047EOYAmt
FieldValueIRS element (for citing)
Info In Schedule O Part XIYes (X)InfoInScheduleOPartXIInd
Reconcilation Revenue Expnss-$39,915ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst$24,536NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets-$20,299OtherChangesInNetAssetsAmt
Info In Schedule O Part XIIYes (X)InfoInScheduleOPartXIIInd
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Substantially All Dues Nonded0SubstantiallyAllDuesNondedInd
Only In House LobbyingYes (1)OnlyInHouseLobbyingInd
Agree Carryover Prior Year0AgreeCarryoverPriorYearInd

Schedule D IRS990ScheduleD

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$146,014OtherCostOrOtherBasisAmt
Depreciation$109,624DepreciationAmt
Book Value$36,390BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$36,390TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp

FieldValueIRS element (for citing)
DescDEFERRED RENTDesc
Amt$25,642Amt
FieldValueIRS element (for citing)
Total Liability$25,642TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd
Total Rev Etc Audited Fincl Stmt$11,513,409TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst$24,536NetUnrealizedGainsInvstAmt
Revenue Not Reported$24,536RevenueNotReportedAmt
Revenue Subtotal$11,488,873RevenueSubtotalAmt
Investment Expenses Not Incld$19,450InvestmentExpensesNotIncldAmt
Revenue Not Reported Fincl Stmt$19,450RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$11,508,323TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$11,549,087TotExpnsEtcAuditedFinclStmtAmt
Other Expenses Included$20,299OtherExpensesIncludedAmt
Expenses Not Reported$20,299ExpensesNotReportedAmt
Expenses Subtotal$11,528,788ExpensesSubtotalAmt
Investment Expenses Not Incld2$19,450InvestmentExpensesNotIncld2Amt
Expenses Not Rpt Fincl Stmt$19,450ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$11,548,238TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
PART X, LINE 2:THE SOCIETY FOLLOWS THE ACCOUNTING GUIDANCE FOR UNCERTAINTY IN INCOME TAXES WHICH PROVIDES A RECOGNITION THRESHOLD AND MEASUREMENT ATTRIBUTE FOR THE FINANCIAL STATEMENT RECOGNITION OF A TAX POSITION TAKEN OR EXPECTED TO BE TAKEN IN A TAX RETURN. USING THIS GUIDANCE, AN ENTITY MAY RECOGNIZE A TAX BENEFIT FROM AN UNCERTAIN TAX POSITION IN ITS FINANCIAL STATEMENTS ONLY IF IT IS MORE LIKELY-THAN-NOT (I.E. A LIKELIHOOD OF MORE THAN 50%) THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY THE TAXING AUTHORITIES, BASED ON THE TECHNICAL MERITS OF THE POSITION. MANAGEMENT HAS DETERMINED THE SOCIETY HAS NO UNCERTAIN TAX POSITIONS AT DECEMBER 31, 2016. TAX YEARS SINCE 2013 REMAIN OPEN TO EXAMINATION. THERE ARE CURRENTLY NO EXAMINATIONS IN PROGRESS.
PART XII, LINE 2D - OTHER ADJUSTMENTS:LOSS ON DISPOSAL OF EQUIPMENT 20,299.

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Compensation CommitteeYes (X)CompensationCommitteeInd
Independent ConsultantYes (X)IndependentConsultantInd
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr Plan0SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (7 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
JOSEPH P TRUNCALE
CHIEF EXECUTIVE OFFICER$410,610$0$0$0$1,188$0$35,000$0$23,439$0$470,237$0$0$0
PHILIP T BONAVENTURA
CHIEF FINANCIAL OFFICER$246,653$0$0$0$408$0$35,000$0$28,750$0$310,811$0$0$0
KARLA VOTH
VP, SPECIAL EVENTS & PROGRAMS$170,729$0$0$0$700$0$24,579$0$13,474$0$209,482$0$0$0
JAY STARR
SR VP, MEMBER SERVICES$170,242$0$0$0$619$0$22,747$0$23,398$0$217,006$0$0$0
LAURA KANE MULLAHY
CHIEF COMMUNICATIONS OFFICER$164,329$0$0$0$422$0$6,909$0$11,651$0$183,311$0$0$0
JOHN D ROBINSON
VP, CORPORATE DEVELOPMENT$161,268$0$0$0$281$0$24,490$0$40,395$0$226,434$0$0$0
ALEX ORTIZ
VP, INFORMATION TECHNOLOGY$156,208$0$0$0$143$0$21,660$0$25,504$0$203,515$0$0$0

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (10 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION A, LINE 6THERE ARE TWO CLASSES OF MEMBERSHIP: GENERAL MEMBER AND ASSOCIATE MEMBER. THE ORGANIZATION'S MEMBERS REPRESENT NEARLY EVERY PRACTICE AREA AND PROFESSIONAL AND ACADEMIC SETTING WITHIN THE PUBLIC RELATIONS FIELD.
FORM 990, PART VI, SECTION A, LINE 7ADELEGATES OF THE MEMBERSHIP, WHO SHALL HAVE AND MAY EXERCISE ALL THE POWERS, RIGHTS AND PRIVILEGES OF MEMBERS, ELECT ALL MEMBERS OF THE BOARD OF DIRECTORS, INCLUDING OFFICERS.
FORM 990, PART VI, SECTION A, LINE 7BDELEGATES OF THE MEMBERSHIP, WHO SHALL HAVE AND MAY EXERCISE ALL THE POWERS, RIGHTS AND PRIVILEGES OF MEMBERS, HAVE THE RIGHT TO AMEND THE BYLAWS, APPROVE CHAPTER DISSOLUTIONS AND APPROVE A DUES STRUCTURE PROPOSED BY THE BOARD.
FORM 990, PART VI, SECTION B, LINE 11BTHE FORM 990 WILL BE REVIEWED IN DETAIL BY THE FINANCE COMMITTEE PRIOR TO FILING. A COPY OF THE FORM 990 WILL ALSO BE PROVIDED TO EACH MEMBER OF THE BOARD ELECTRONICALLY, AND A FULL DISCUSSION WILL ENSUE AS APPROPRIATE.
FORM 990, PART VI, SECTION B, LINE 10B:EACH CHAPTER MUST HAVE BYLAWS THAT ARE CONSISTENT WITH THE NATIONAL BYLAWS AND MUST BE APPROVED BY THE BOARD.
FORM 990, PART VI, SECTION B, LINE 12CPRSA BOARD MEMBERS, OFFICERS AND KEY EMPLOYEES ARE REQUIRED TO DISCLOSE ACTUAL AND POTENTIAL CONFLICTS OF INTEREST ON AN ANNUAL BASIS. EACH DISCLOSURE IS REVIEWED BY THE CEO. ANY VIOLATIONS OF THE POLICY ARE BROUGHT TO THE ATTENTION OF THE CHAIR AND EXECUTIVE COMMITTEE. THE BOARD OF DIRECTORS WILL DETERMINE WHETHER OR NOT A CONFLICT OF INTEREST EXISTS, AND WHETHER OR NOT SUCH CONFLICT MATERIALLY AND ADVERSELY AFFECTS THE INTERESTS OF THE ORGANIZATION. A COVERED OFFICIAL WHOSE POTENTIAL CONFLICT IS UNDER REVIEW MAY NOT DEBATE, VOTE OR OTHERWISE PARTICIPATE IN SUCH DETERMINATION ONCE THE POTENTIAL CONFLICT IS DISCLOSED. IF THE BOARD OF DIRECTORS DETERMINE AN ACTUAL OR POTENTIAL CONFLICT OF INTEREST DOES EXIST, THE BOARD WILL DETERMINE AN APPROPRIATE REMEDY. DISCUSSIONS CONCERNING CONFLICTS OF INTEREST ARE DOCUMENTED IN THE MINUTES OF THE BOARD OF DIRECTORS.
FORM 990, PART VI, SECTION B, LINE 15COMPENSATION AND BENEFITS FOR THE CHIEF EXECUTIVE OFFICER (TOP STAFF OFFICIAL) IS DETERMINED BY THE EXECUTIVE COMMITTEE OF THE BOARD, WITH THE CONCURRENCE OF THE BOARD. THE EXECUTIVE COMMITTEE CONSIDERS SALARY SURVEYS OF SIMILAR ORGANIZATIONS FOR THE TOP STAFF OFFICIAL AND MAY, IN ITS DISCRETION, ENGAGE AN INDEPENDENT CONSULTANT TO CONDUCT A SALARY REVIEW. IN ADDITION, THE EXECUTIVE COMMITTEE CONDUCTS, WITH INPUT FROM THE BOARD OF DIRECTORS, AN EVALUATION OF THE CHIEF EXECUTIVE OFFICER BASED ON HIS OR HER SUCCESS ACHIEVING THE ENDS SET OUT IN THE STRATEGIC PLAN WHILE ACTING WITHIN THE LIMITATIONS OF PRSA POLICIES AND ACCOMPLISHING THE MUTUALLY AGREED-UPON OBJECTIVES. THE TERMS OF COMPENSATION ARE INCLUDED IN AN EMPLOYMENT CONTRACT, WHICH IS MUTUALLY EXECUTED BY THE CHAIR AND THE CEO. DETERMINING COMPENSATION AND BENEFITS PAYMENTS OF OTHER KEY EMPLOYEES IS DELEGATED TO THE CHIEF EXECUTIVE OFFICER WITHIN THE TERMS OF RESPONSIBILITIES SET FORTH IN THE EMPLOYMENT AGREEMENT, AS AGREED UPON BY THE BOARD. THE CEO CONSIDERS SALARY SURVEYS OF SIMILAR ORGANIZATIONS FOR THE KEY EMPLOYEE POSITIONS AND MAY, IN HIS/HER DISCRETION, ENGAGE AN INDEPENDENT CONSULTANT TO CONDUCT A SALARY REVIEW. IN ADDITION, THE CEO CONDUCTS AN EVALUATION OF THE KEY EMPLOYEES BASED ON HIS OR HER SUCCESS ACCOMPLISHING THE AGREED-UPON OBJECTIVES. THE PROCESS FOR DETERMINING THE COMPENSATION OF THE CEO AND KEY EMPLOYEES, AS OUTLINED ABOVE, WAS LAST CONDUCTED IN 2014.
FORM 990, PART VI, SECTION C, LINE 19IN RESPONSE TO A WRITTEN OR IN-PERSON REQUEST, A COPY OF THE REQUESTED TAX FORM(S), GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS IS PROVIDED TO THE REQUESTER. IF THE REQUEST FOR COPIES IS MADE IN PERSON, A COPY OF THE REQUESTED DOCUMENT(S) WILL GENERALLY BE PROVIDED ON THE DAY OF THE REQUEST; IF THE REQUEST IS WRITTEN, THEN PRSA FORWARDS A COPY OF THE REQUESTED TAX FORM(S) OR GOVERNING DOCUMENT(S) WITHIN THIRTY DAYS. A COPY OF QUARTERLY AND AUDITED FINANCIAL STATEMENTS IS POSTED ON THE PRSA'S WEBSITE AFTER REVIEWED AND APPROVED BY THE BOARD OF DIRECTORS.
FORM 990, PART XI, LINE 9:LOSS ON DISPOSAL OF EQUIPMENT -20,299.
FORM 990, PART XII, LINE 2C:THE ORGANIZATION HAS A COMMITTEE THAT ASSUMES RESPONSIBILITY FOR OVERSIGHT OF THE AUDIT OF ITS FINANCIAL STATEMENTS AND SELECTION OF AN INDEPENDENT ACCOUNTANT. THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.