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ORLANDO ORANGE COUNTY CONVENTION & VISITORS BUREAU INC: Form 990, tax year 2014

View the entire original 990 at ProPublica ↗

Organization
ORLANDO ORANGE COUNTY CONVENTION & VISITORS BUREAU INC (EIN 59-2395248)
Tax period
2014-01-01 to 2014-12-31
Filed
2015-07-28
IRS object ID
201542099349300964
Schema version
2014v5.0
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2015-07-28T16:37:41-05:00ReturnTs
Tax Period End2014-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN593651466PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1CROSS FERNANDEZ & RILEY LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1201 S ORANGE AVE SUITE 800AddressLine1Txt
CityORLANDOCityNm
State AbbreviationFLStateAbbreviationCd
ZIP328013421ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2014-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN592395248EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1ORLANDOORANGE COUNTY CONVENTIONBusinessNameLine1Txt
Business Name Line2AND VISITORS BUREAU INCBusinessNameLine2Txt
FieldValueIRS element (for citing)
Business Name ControlORLABusinessNameControlTxt
Phone4073635800PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line16277 SEA HARBOR DRIVE NO 400AddressLine1Txt
CityORLANDOCityNm
State AbbreviationFLStateAbbreviationCd
ZIP32821ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonLARRY HENRICHSPersonNm
Person TitleCOO/CFOPersonTitleTxt
Phone4073635800PhoneNum
Signature2015-07-21SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonANNE MCHUGH CPAPreparerPersonNm
PTINP01066774PTIN
Phone4078416930PhoneNum
FieldValueIRS element (for citing)
Tax2014TaxYr
Build TS2016-02-25 16:41:14ZBuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

FieldValueIRS element (for citing)
Business Name Line1VISIT ORLANDOBusinessNameLine1Txt
FieldValueIRS element (for citing)
Principal OfficerLARRY HENRICHSPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line16277 SEA HARBOR DRIVE NO 400AddressLine1Txt
CityORLANDOCityNm
State AbbreviationFLStateAbbreviationCd
ZIP32821ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$71,172,868GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website AddressWWW.VISITORLANDO.COM/CVBWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1983FormationYr
Legal Domicile StateFLLegalDomicileStateCd
Activity Or MissionTHE MISSION OF VISIT ORLANDO, AS THE INDUSTRY'S LEADER, IS TO BRAND, MARKET AND SELL THE AREA GLOBALLY AS A PREMIER LEISURE, CONVENTION AND BUSINESS DESTINATION FOR THE CONTINUAL ECONOMIC BENEFIT OF THE COMMUNITY.ActivityOrMissionDesc
Voting Members Governing Body31VotingMembersGoverningBodyCnt
Voting Members Independent30VotingMembersIndependentCnt
Total Employee447TotalEmployeeCnt
Total Volunteers0TotalVolunteersCnt
Total Gross UBI$3,547,070TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$40,717,077PYContributionsGrantsAmt
CY Contributions Grants$45,272,828CYContributionsGrantsAmt
PY Program Service Revenue$9,971,818PYProgramServiceRevenueAmt
CY Program Service Revenue$12,782,856CYProgramServiceRevenueAmt
PY Investment Income$162,714PYInvestmentIncomeAmt
CY Investment Income$181,238CYInvestmentIncomeAmt
PY Other Revenue$1,345,719PYOtherRevenueAmt
CY Other Revenue$1,418,168CYOtherRevenueAmt
PY Total Revenue$52,197,328PYTotalRevenueAmt
CY Total Revenue$59,655,090CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$15,744,009PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$16,432,290CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$34,080,225PYOtherExpensesAmt
CY Other Expenses$42,246,941CYOtherExpensesAmt
PY Total Expenses$49,824,234PYTotalExpensesAmt
CY Total Expenses$58,679,231CYTotalExpensesAmt
PY Revenues Less Expenses$2,373,094PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$975,859CYRevenuesLessExpensesAmt
Total Assets BOY$24,754,549TotalAssetsBOYAmt
Total Assets EOY$27,477,079TotalAssetsEOYAmt
Total Liabilities BOY$8,733,984TotalLiabilitiesBOYAmt
Total Liabilities EOY$10,573,173TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$16,020,565NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$16,903,906NetAssetsOrFundBalancesEOYAmt
MissionTHE MISSION OF VISIT ORLANDO, AS THE INDUSTRY'S LEADER, IS TO BRAND, MARKET AND SELL THE AREA GLOBALLY AS A PREMIER LEISURE, CONVENTION AND BUSINESS DESTINATION FOR THE CONTINUAL ECONOMIC BENEFIT OF THE COMMUNITY.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
DescREGISTRATION SERVICES - PROVISION OF PERSONNEL, EQUIPMENT AND RESERVATION ASSISTANCE TO CONVENTIONS SCHEDULED IN THE ORLANDO/ORANGE COUNTY AREA.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
DescTOURISM, CONVENTION SALES, PROMOTION - PROMOTE ORLANDO AND ORANGE COUNTY AS A DESTINATION FOR TOURISTS AND LOCATION FOR CONVENTIONS AND TRADE SHOWS.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
DescMEMBERSHIP SERVICES - PROVISION OF INFORMATION AND SCHEDULE EDUCATIONAL MEETINGS AND SEMINARS FOR MEMBERSHIP.Desc
FieldValueIRS element (for citing)
Described In Section501c30DescribedInSection501c3Ind
Schedule B RequiredYes (1)ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Subject To Proxy TaxYes (1)SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Temp Or Permanent Endowments0TempOrPermanentEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other LiabilitiesYes (1)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (1)IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (1)IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With Officer EntYes (1)BusinessRlnWithOfficerEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related Entity0RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document64IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee447EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitYes (1)UnrelatedBusIncmOverLimitInd
Form990 T FiledYes (1)Form990TFiledInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Indoor Tanning Services0IndoorTanningServicesInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members31GoverningBodyVotingMembersCnt
Independent Voting Member30IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or StockholdersYes (1)MembersOrStockholdersInd
Election Of Board MembersYes (1)ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process OtherYes (1)CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
Own WebsiteYes (X)OwnWebsiteInd
Other WebsiteYes (X)OtherWebsiteInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1LARRY HENRICHSBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone4073635800PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line16277 SEA HARBOR DRIVE SUITE 400AddressLine1Txt
CityORLANDOCityNm
State AbbreviationFLStateAbbreviationCd
ZIP32821ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (40 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtKey EmployeeKeyEmployeeIndHighest Compensated EmployeeHighestCompensatedEmployeeInd
PAUL S MEARS III
CHAIR6.00Yes (X)Yes (X)$0$0$0
PETER KACHERIS
CHAIR-ELECT4.00Yes (X)Yes (X)$0$0$0
DONALD ENGFER
TREASURER4.00Yes (X)Yes (X)$0$0$0
WILLIAM A DAVIS
SECRETARY & PAST CHAIR4.00Yes (X)Yes (X)$0$0$0
DAVID BARTEK
ELECTED DIRECTOR4.00Yes (X)$0$0$0
STEVE CONTOS
ELECTED DIRECTOR4.00Yes (X)$0$0$0
ORLANDO EVORA
ELECTED DIRECTOR4.00Yes (X)$0$0$0
DAN GIORDANA
ELECTED DIRECTOR4.00Yes (X)$0$0$0
SUSAN GODOROV
ELECTED DIRECTOR4.00Yes (X)$0$0$0
GREG J HAUENSTEIN
ELECTED DIRECTOR4.00Yes (X)$0$0$0
ADRIAN JONES
ELECTED DIRECTOR4.00Yes (X)$0$0$0
JOHN MARTIN
ELECTED DIRECTOR4.00Yes (X)$0$0$0
ALEX MARTINS
ELECTED DIRECTOR4.00Yes (X)$0$0$0
JOHN A MARZANO
ELECTED DIRECTOR4.00Yes (X)$0$0$0
DOUG RIDGE
ELECTED DIRECTOR4.00Yes (X)$0$0$0
TOM SMITH
ELECTED DIRECTOR4.00Yes (X)$0$0$0
SAMI HAIMAN-MARRERO
APPOINTED DIRECTOR4.00Yes (X)$0$0$0
CRAIG MATEER
APPOINTED DIRECTOR4.00Yes (X)$0$0$0
LISA BECKETT
DIRECTOR-AT-LARGE4.00Yes (X)$0$0$0
DANIEL B BROWN
DIRECTOR-AT-LARGE4.00Yes (X)$0$0$0
STEVEN JAMIESON
DIRECTOR-AT-LARGE4.00Yes (X)$0$0$0
YOLANDA LONDONO
DIRECTOR-AT-LARGE4.00Yes (X)$0$0$0
KATHIE CANNING
EX-OFFICIO DIRECTOR4.00Yes (X)$0$0$0
CAROLYN FENNELL
EX-OFFICIO DIRECTOR4.00Yes (X)$0$0$0
DR DANIEL HOLSENBECK
EX-OFFICIO DIRECTOR4.00Yes (X)$0$0$0
RICH MALADECKI
EX-OFFICIO DIRECTOR4.00Yes (X)$0$0$0
JACOB STUART
EX-OFFICIO DIRECTOR4.00Yes (X)$0$0$0
RICK WEDDLE
EX-OFFICIO DIRECTOR4.00Yes (X)$0$0$0
BROOKE R BONNETT
DESIGNATED DIRECTOR4.00Yes (X)$0$0$0
GRACIELA NORIEGA-JACOBY
DESIGNATED DIRECTOR4.00Yes (X)$0$0$0
GEORGE AGUEL
PRESIDENT & CEO60.00Yes (X)Yes (X)$418,611$0$27,287
LARRY HENRICHS
CHIEF OPERATING OFFICER & CFO60.00Yes (X)Yes (X)$269,361$0$24,434
DANIELLE COURTENAY
CHIEF MARKETING OFFICER40.00$253,679$0$25,879Yes (X)
FRED SHEA
SR VP OF CONVENTION SALES & SERVICE40.00$239,718$0$26,091Yes (X)
MELISSA JOHANTGEN
SR VP OF MEMBER RELATIONS & SUPPORT40.00$181,689$0$26,049Yes (X)
SHERYL TAYLOR
VP OF MEMBER BUSINESS DEVELOPMENT40.00$164,241$0$21,857Yes (X)
JAIR SANTOS
VP OF GLOBAL TRAVEL INDUSTRY SALES40.00$164,066$0$20,064Yes (X)
DEBORAH KICKLIGHTER HENRICHS
VP OF PRINT & DIGITAL SERVICES40.00$162,613$0$17,608Yes (X)
SUSAN ZEIRI
DIRECTOR OF CONVENTION SALES40.00$159,726$0$24,518Yes (X)
TERRI DOUGHERTY
MEMBER BUSINESS DEVELOPMENT SR MGR40.00$175,102$0$18,484Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$2,188,806TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$232,271TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K33IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmtAddress Line1ContractorAddress/ForeignAddress/AddressLine1TxtCityContractorAddress/ForeignAddress/CityNmCountryContractorAddress/ForeignAddress/CountryCdForeign PostalContractorAddress/ForeignAddress/ForeignPostalCd
BIRDSALL VOSS & ASSOCIATES INC
250 W COVENTRY CT STE 300MILWAUKEEWI53217MEDIA/AGENCY/MARKETING$6,907,607
TOTAL MEDIA LIMITED
MEDIA/AGENCY/MARKETING$2,494,819125 KENSINGTON HIGH STLONDON, UNITED KINGDOMUKW8 5SF
WOLF PROPAGANDA LTDA
MEDIA/AGENCY/MARKETING$2,210,97225-4 ANDAR-CONJ 401 CEPSAO PAULO, BRAZILBR01047-020
GOOGLE INC
PO BOX 39000SAN FRANCISCOCA941393181ADVERTISING$2,209,577
22 SQUARED INC
PO BOX 102688ATLANTAGA303680688MEDIA/AGENCY/MARKETING$1,668,416
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K53CntrctRcvdGreaterThan100KCnt
Government Grants$45,272,828GovernmentGrantsAmt
Total Contributions$45,272,828TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (4 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmtUnrelated Business RevenueUnrelatedBusinessRevenueAmt
TOURISM MARKETING900004$6,059,229$6,059,229
PUBLICATIONS541800$3,014,167$832,946$2,181,221
MEMBERSHIP DUES541800$2,807,636$2,807,636
CONVENTION/HOUSING SVC.900004$901,824$901,824
FieldValueIRS element (for citing)
Total Program Service Revenue$12,782,856TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$181,746TotalRevenueColumnAmt
Exclusion$181,746ExclusionAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

FieldValueIRS element (for citing)
Other$508OtherAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Other-$508OtherAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column-$508TotalRevenueColumnAmt
Related Or Exempt Func Income-$508RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Gross Sales Of Inventory$12,883,119GrossSalesOfInventoryAmt
Cost Of Goods Sold$11,517,270CostOfGoodsSoldAmt

Net Income Or Loss NetIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,365,849TotalRevenueColumnAmt
Unrelated Business Revenue$1,365,849UnrelatedBusinessRevenueAmt

Other Revenue Misc OtherRevenueMiscGrp

FieldValueIRS element (for citing)
DescOTHERDesc
Business900099BusinessCd
Total Revenue Column$52,319TotalRevenueColumnAmt
Related Or Exempt Func Income$52,319RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Other Revenue Total$52,319OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$59,655,090TotalRevenueColumnAmt
Related Or Exempt Func Income$10,653,446RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$3,547,070UnrelatedBusinessRevenueAmt
Exclusion$181,746ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$1,492,798TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$11,992,988TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$691,023TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$1,283,338TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$972,143TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$66,542TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$41,055TotalAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

FieldValueIRS element (for citing)
Total$25,000TotalAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$22,824,335TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$855,897TotalAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$929,402TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$905,764TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$1,527,748TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$4,446,750TotalAmt

Interest InterestGrp

FieldValueIRS element (for citing)
Total$3,535TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$794,339TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$90,161TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmt
AGENCY/INT'L REPRESENT$3,402,126
RESEARCH$1,325,725
PUBLICATIONS PRINTING$1,253,164
PROMOTIONS & RELATED$465,364

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$3,290,034TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$58,679,231TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$3,873BOYAmt
EOY$4,124EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$9,551,739BOYAmt
EOY$11,502,305EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$7,709,186BOYAmt
EOY$7,260,662EOYAmt

Oth Notes Loans Receivable Net OthNotesLoansReceivableNetGrp

FieldValueIRS element (for citing)
BOY$1,000,000BOYAmt
EOY$500,000EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

FieldValueIRS element (for citing)
BOY$678,074BOYAmt
EOY$500,883EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$840,515BOYAmt
EOY$1,908,234EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$7,131,547LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$3,547,566LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$3,443,290BOYAmt
EOY$3,583,981EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$1,502,872BOYAmt
EOY$2,191,890EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

FieldValueIRS element (for citing)
BOY$25,000BOYAmt
EOY$25,000EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$24,754,549BOYAmt
EOY$27,477,079EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$5,678,905BOYAmt
EOY$7,251,566EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$1,205,661BOYAmt
EOY$1,030,345EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$1,849,418BOYAmt
EOY$2,291,262EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$8,733,984BOYAmt
EOY$10,573,173EOYAmt
FieldValueIRS element (for citing)
Organization Follows SFAS117Yes (X)OrganizationFollowsSFAS117Ind

Unrestricted Net Assets UnrestrictedNetAssetsGrp

FieldValueIRS element (for citing)
BOY$16,020,565BOYAmt
EOY$16,903,906EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$16,020,565BOYAmt
EOY$16,903,906EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$24,754,549BOYAmt
EOY$27,477,079EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss$975,859ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst-$92,518NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Substantially All Dues Nonded0SubstantiallyAllDuesNondedInd
Only In House Lobbying0OnlyInHouseLobbyingInd
Agree Carryover Prior YearYes (1)AgreeCarryoverPriorYearInd
Dues Assessments$2,807,636DuesAssessmentsAmt
Non Deductible Lbbyng Pltcl CY$24,605NonDeductibleLbbyngPltclCYAmt
Non Ded Lbbyng Pltcl Cyov$60,178NonDedLbbyngPltclCyovAmt
Non Deductible Lbbyng Pltcl Tot$84,783NonDeductibleLbbyngPltclTotAmt
Aggregate Reported Dues Ntc$84,783AggregateReportedDuesNtcAmt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART III-BFormAndLineReferenceDesc
ExplanationTHE ORLANDO/ORANGE COUNTY CONVENTION & VISITORS BUREAU, INC. (VISIT ORLANDO) DOES NOT ENGAGE IN LOBBYING ACTIVITIES. VISIT ORLANDO PAYS MEMBERSHIP DUES TO OTHER TRADE ASSOCIATONS, A PORTION OF WHICH IS UNDERSTOOD TO BE USED BY THOSE ORGANIZATIONS FOR LOBBYING ACTIVITIES. AS THE ORGANIZATION'S INDIRECT LOBBYING EXPENDITURES ARE LESS THAN 1% OF DUES EACH YEAR, THE ORGANIZATION REPORTS AS FOLLOWS IN ORDER TO MINIMIZE THE ADMINISTRATIVE BURDEN PLACED ON THE ORGANIZATION. VISIT ORLANDO'S NOTICES STATE THE FOLLOWING: "VISIT ORLANDO DOES NOT ENGAGE IN LOBBYING ACTIVITIES BUT PAYS DUES TO ORGANIZATIONS THAT DO ENGAGE IN LOBBYING EFFORTS. AS A RESULT, IT IS ESTIMATED THAT 1% OF YOUR DUES ARE NOT DEDUCTIBLE."ExplanationTxt

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$2,768,562OtherCostOrOtherBasisAmt
Depreciation$559,834DepreciationAmt
Book Value$2,208,728BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$2,497,572OtherCostOrOtherBasisAmt
Depreciation$1,899,861DepreciationAmt
Book Value$597,711BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$1,865,413OtherCostOrOtherBasisAmt
Depreciation$1,087,871DepreciationAmt
Book Value$777,542BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$3,583,981TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp

FieldValueIRS element (for citing)
DescDEFERRED RENT LIABILITYDesc
Amt$2,291,262Amt
FieldValueIRS element (for citing)
Total Liability$2,291,262TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd
Total Rev Etc Audited Fincl Stmt$71,079,842TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst-$92,518NetUnrealizedGainsInvstAmt
Revenue Not Reported-$92,518RevenueNotReportedAmt
Revenue Subtotal$71,172,360RevenueSubtotalAmt
Other Revenues Not Included-$11,517,270OtherRevenuesNotIncludedAmt
Revenue Not Reported Fincl Stmt-$11,517,270RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$59,655,090TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$70,196,501TotExpnsEtcAuditedFinclStmtAmt
Other Expenses Included$11,517,270OtherExpensesIncludedAmt
Expenses Not Reported$11,517,270ExpensesNotReportedAmt
Expenses Subtotal$58,679,231ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt$0ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$58,679,231TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (3 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
PART X, LINE 2:VISIT ORLANDO IDENTIFIES AND EVALUATES UNCERTAIN TAX POSITIONS, IF ANY, AND RECOGNIZES THE IMPACT OF UNCERTAIN TAX POSITIONS FOR WHICH THERE IS A LESS THAN MORE-LIKELY-THAN-NOT PROBABILITY OF THE POSITION BEING UPHELD WHEN REVIEWED BY THE RELEVANT TAXING AUTHORITY. SUCH POSITIONS ARE DEEMED TO BE UNRECOGNIZED TAX BENEFITS AND A CORRESPONDING LIABILITY IS ESTABLISHED ON THE STATEMENT OF FINANCIAL POSITION. VISIT ORLANDO HAS NOT RECOGNIZED A LIABILITY FOR UNCERTAIN TAX POSITIONS. IF THERE WERE AN UNRECOGNIZED TAX BENEFIT, VISIT ORLANDO WOULD RECOGNIZE INTEREST ACCRUED RELATED TO UNRECOGNIZED TAX BENEFITS IN INTEREST EXPENSE AND PENALTIES IN OPERATING EXPENSES. VISIT ORLANDO'S OPEN TAX YEARS SUBJECT TO EXAMINATION BY THE INTERNAL REVENUE SERVICE GENERALLY REMAIN OPEN FOR THREE YEARS FROM THE DATE OF FILING.
PART XI, LINE 4B - OTHER ADJUSTMENTS:COST OF GOODS SOLD INCLUDED IN STMT OF REVENUE FOR 990 -11,517,270.
PART XII, LINE 2D - OTHER ADJUSTMENTS:COST OF GOODS SOLD INCLUDED IN STMT OF REVENUE FOR 990 11,517,270.

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Compensation CommitteeYes (X)CompensationCommitteeInd
Independent ConsultantYes (X)IndependentConsultantInd
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Written Employment ContractYes (X)WrittenEmploymentContractInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr Plan0SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (10 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
GEORGE AGUEL
PRESIDENT & CEO$393,611$0$25,000$0$0$0$18,200$0$9,087$0$445,898$0$0$0
LARRY HENRICHS
CHIEF OPERATING OFFICER & CFO$220,961$0$48,400$0$0$0$18,200$0$6,234$0$293,795$0$0$0
DANIELLE COURTENAY
CHIEF MARKETING OFFICER$213,579$0$40,100$0$0$0$17,937$0$7,942$0$279,558$0$0$0
FRED SHEA
SR VP OF CONVENTION SALES & SERVICE$206,801$0$32,917$0$0$0$17,004$0$9,087$0$265,809$0$0$0
MELISSA JOHANTGEN
SR VP OF MEMBER RELATIONS & SUPPORT$158,689$0$23,000$0$0$0$13,241$0$12,808$0$207,738$0$0$0
SHERYL TAYLOR
VP OF MEMBER BUSINESS DEVELOPMENT$119,241$0$45,000$0$0$0$11,877$0$9,980$0$186,098$0$0$0
JAIR SANTOS
VP OF GLOBAL TRAVEL INDUSTRY SALES$147,159$0$16,907$0$0$0$11,677$0$8,387$0$184,130$0$0$0
DEBORAH KICKLIGHTER HENRICHS
VP OF PRINT & DIGITAL SERVICES$153,913$0$8,700$0$0$0$11,374$0$6,234$0$180,221$0$0$0
SUSAN ZEIRI
DIRECTOR OF CONVENTION SALES$123,971$0$35,755$0$0$0$11,710$0$12,808$0$184,244$0$0$0
TERRI DOUGHERTY
MEMBER BUSINESS DEVELOPMENT SR MGR$101,979$0$73,123$0$0$0$12,250$0$6,234$0$193,586$0$0$0

Schedule L IRS990ScheduleL

Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp (4 entries)

Relationship DescriptionRelationshipDescriptionTxtTransactionTransactionAmtTransactionTransactionDescSharing Of RevenuesSharingOfRevenuesInd
WALT DISNEY WORLD ATTRACTIONS
DIRECTOR$5,013,484ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES.0
UNIVERSAL STUDIOS ORLANDO
DIRECTOR$4,873,875ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES.0
SEA WORLD OF FLORIDA
DIRECTOR$1,910,045ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES.0
MERLIN ENTERTAINMENT GROUP
DIRECTOR$149,554ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES.0

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (6 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION A, LINE 6THE ORLANDO/ORANGE COUNTY CONVENTION & VISITORS BUREAU, INC. (VISIT ORLANDO) IS A NON-PROFIT, MEMBERSHIP BASED ORGANIZATION. MEMBERS OF VISIT ORLANDO ELECT THE BOARD OF DIRECTORS.
FORM 990, PART VI, SECTION A, LINE 7AVISIT ORLANDO IS A NON-PROFIT, MEMBERSHIP BASED ORGANIZATION. MEMBERS OF VISIT ORLANDO ELECT THE BOARD OF DIRECTORS.
FORM 990, PART VI, SECTION B, LINE 11FORM 990 IS REVIEWED AND APPROVED BY THE BOARD OF DIRECTOR'S AUDIT AND OVERSIGHT COMMITTEE. THE RETURN IS THEN AVAILABLE TO THE BOARD OR ITS EXECUTIVE COMMITTEE PRIOR TO FILING.
FORM 990, PART VI, SECTION B, LINE 12CVISIT ORLANDO DISTRIBUTES A CONFLICTS OF INTEREST POLICY, ALONG WITH OTHER SIMILAR POLICIES, TO BOARD MEMBERS ANNUALLY. BOARD MEMBERS ARE EXPECTED TO, AND REGULARLY DO, RECUSE THEMSELVES FROM VOTING ON ISSUES THAT COULD POTENTIALLY BE A CONFLICT. A CONFLICT OF INTEREST POLICY IS COMMUNICATED TO ALL EMPLOYEES AT TIME OF HIRE BY A REPRESENTATIVE OF THE HUMAN RESOURCES DEPARTMENT AND IS INCLUDED IN THE EMPLOYEE HANDBOOK. THE EMPLOYEES ARE INSTRUCTED THAT IF AT ANY TIME DURING THEIR EMPLOYMENT THEY HAVE A QUESTION REGARDING THIS POLICY OR IF THEY HAVE A QUESTION REGARDING IF SOMETHING WOULD BE CONSIDERED A CONFLICT OF INTEREST THEY ARE TO ADDRESS THIS WITH THE VICE PRESIDENT OF THEIR AREA OR WITH SOMEONE FROM HUMAN RESOURCES.
FORM 990, PART VI, SECTION B, LINE 15COMPENSATION FOR THE CEO IS SET AND APPROVED BY THE BOARD OF DIRECTORS. ONGOING COMPENSATION ANALYSIS AND SURVEYS ARE OBTAINED BY THE VICE PRESIDENT OF HUMAN RESOURCES UTILIZING SEVERAL THIRD PARTY EXTERNAL SOURCES INCLUDING SURVEY DATA FROM THE HOSPITALITY INDUSTRY, THE CVB INDUSTRY AND INDIVIDUAL COMPENSATION PROFESSIONALS. THE COMPENSATION OF THE OTHER KEY EXECUTIVES IS DETERMINED BY MULTIPLE SOURCES INCLUDING THE CEO AND THE VICE PRESIDENT OF HUMAN RESOURCES WHO UTILIZE SEVERAL INDUSTRY SALARY SURVEYS AND INFORMATION FROM INDEPENDENT THIRD PARTY COMPENSATION PROFESSIONALS.
FORM 990, PART VI, SECTION C, LINE 19VISIT ORLANDO MAKES ITS GOVERNING DOCUMENTS AVAILABLE TO OUR MEMBERS, LOCAL COUNTY GOVERNMENT AND TO THE PUBLIC UPON REQUEST. WE MAKE OUR CONFLICT OF INTEREST POLICY AVAILABLE TO OUR BOARD OF DIRECTORS AND OUR EMPLOYEES. WE DISTRIBUTE OUR FINANCIAL STATEMENTS TO LOCAL COUNTY GOVERNMENT AND POST THEM TO OUR WEBSITE FOR ACCESS TO THE PUBLIC.