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REPRESENTATION PROJECT: Form 990, tax year 2012

View the entire original 990 at ProPublica ↗

Organization
REPRESENTATION PROJECT (EIN 45-1611066)
Tax period
2012-01-01 to 2012-12-31
Filed
2013-11-15
IRS object ID
201323199349308432
Schema version
2012v2.0
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Timestamp2013-11-15T13:24:13-08:00Timestamp
Tax Period End Date2012-12-31TaxPeriodEndDate

Preparer Firm PreparerFirm

Preparer Firm Business Name PreparerFirmBusinessName

FieldValueIRS element (for citing)
Business Name Line1Bregante Company LLP CPAsBusinessNameLine1

Preparer Firm US Address PreparerFirmUSAddress

FieldValueIRS element (for citing)
Address Line1301 Battery St 2 MezzanineAddressLine1
CitySan FranciscoCity
StateCAState
ZIP Code94111ZIPCode
FieldValueIRS element (for citing)
Return Type990ReturnType
Tax Period Begin Date2012-01-01TaxPeriodBeginDate

Filer Filer

FieldValueIRS element (for citing)
EIN451611066EIN

Name Name

FieldValueIRS element (for citing)
Business Name Line1MISS REPRESENTATIONBusinessNameLine1
FieldValueIRS element (for citing)
Name ControlMISSNameControl
Phone4153861200Phone

US Address USAddress

FieldValueIRS element (for citing)
Address Line1PO BOX 437AddressLine1
CityROSSCity
StateCAState
ZIP Code94957ZIPCode

Officer Officer

FieldValueIRS element (for citing)
NameJENNIFER SIEBEL NEWSOMName
TitleCEOTitle
Date Signed2013-11-14DateSigned
Authorize Third PartytrueAuthorizeThirdParty

Preparer Preparer

FieldValueIRS element (for citing)
NamePaul W HammondName
PTINP00637489PTIN
Phone4157771001Phone
FieldValueIRS element (for citing)
Tax Year2012TaxYear
Build TS2016-03-07 17:11:31ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Address ChangeXAddressChange
Gross Receipts1688029GrossReceipts
Group Return For AffiliatesfalseGroupReturnForAffiliates
All Affiliates IncludedfalseAllAffiliatesIncluded
Organization501c3XOrganization501c3
Web Sitewww.missrepresentation.orgWebSite
Type Of Organization CorporationXTypeOfOrganizationCorporation
Year Formation2011YearFormation
State Legal DomicileCAStateLegalDomicile
Activity Or Mission DescriptionMiss Representation is a social action campaign and media organization established to shift people's consciousness, inspire action, and ultimately transform culture so everyone, regardless of gender, age or circumstance can fulfill their full potential.ActivityOrMissionDescription
Nbr Voting Members Governing Body4NbrVotingMembersGoverningBody
Nbr Independent Voting Members4NbrIndependentVotingMembers
Total Nbr Employees10TotalNbrEmployees
Total Nbr Volunteers20TotalNbrVolunteers
Total Gross UBI0TotalGrossUBI
Contributions Grants Prior Year532687ContributionsGrantsPriorYear
Contributions Grants Current Year621711ContributionsGrantsCurrentYear
Program Service Revenue Prior Year314818ProgramServiceRevenuePriorYear
Program Service Revenue CY1064801ProgramServiceRevenueCY
Investment Income Current Year1517InvestmentIncomeCurrentYear
Other Revenue Current Year0OtherRevenueCurrentYear
Total Revenue Prior Year847505TotalRevenuePriorYear
Total Revenue Current Year1688029TotalRevenueCurrentYear
Grants And Similar Amnts Prior Year152500GrantsAndSimilarAmntsPriorYear
Grants And Similar Amnts CY20000GrantsAndSimilarAmntsCY
Benefits Paid To Members CY0BenefitsPaidToMembersCY
Salaries Etc Prior Year249624SalariesEtcPriorYear
Salaries Etc Current Year430770SalariesEtcCurrentYear
Total Prof Fundrsng Exp CY0TotalProfFundrsngExpCY
Total Fundrsng Exp Current Year22352TotalFundrsngExpCurrentYear
Other Expense Prior Year139548OtherExpensePriorYear
Other Expenses Current Year619169OtherExpensesCurrentYear
Total Expenses Prior Year541672TotalExpensesPriorYear
Total Expenses Current Year1069939TotalExpensesCurrentYear
Revenues Less Expenses Prior Year305833RevenuesLessExpensesPriorYear
Revenues Less Expenses CY618090RevenuesLessExpensesCY
Total Assets BOY316971TotalAssetsBOY
Total Assets EOY923923TotalAssetsEOY
Total Liabilities BOY11138TotalLiabilitiesBOY
Total Liabilities EOY0TotalLiabilitiesEOY
Net Assets Or Fund Balances BOY305833NetAssetsOrFundBalancesBOY
Net Assets Or Fund Balances EOY923923NetAssetsOrFundBalancesEOY
Info In Schedule O Part IIIXInfoInScheduleOPartIII
Mission DescriptionMiss Representation is a social action campaign and media organization established to shift people's consciousness, inspire individual and collective action, and ultimately transform culture so everyone, regardless of gender, age or circumstance can fulfill their full potential.MissionDescription
Significant New Program ServicestrueSignificantNewProgramServices
Significant ChangefalseSignificantChange
Expense484559Expense
Grants20000Grants
Revenue277353Revenue
DescriptionSocial Action Campaigns: Use in-person and online organizing strategies to raise the consciousness of individuals and communities around the country. Partner with national and community organizations working to empower women and girls, parent groups, businesses, and political leaders. Host over 5,000 screenings of the film accompanied with call-to-action discussions, and guides with concrete actions people can take to level the playing field for women and girls. Organize call-to-action town halls to engage diverse communities in the conversation and empower and provide them with the resources to create change at the local level. (SEE SCHEDULE O)Description

Activity2 Activity2

FieldValueIRS element (for citing)
Expense276614Expense
Revenue787448Revenue
DescriptionEducation: Educate and inspire the next generation of youth with the message of Miss Representation and raise their consciousness around the harmful effects of mainstream media. Ensure that Miss Representation's curriculum is used in thousands of classrooms around the country. The curriculum is comprehensive with age appropriate film clips and modules for K-3 grade, 4-5 grade, middle school, high schools and Universities. Regularly provide physical resources for parents, youth, educators and counselors to talk with each other about how to overcome the media's messaging. In 2012 also conducted successful campaign to fund the distribution of the Miss Representation curriculum free to 1,000 California schools.Description

Activity3 Activity3

FieldValueIRS element (for citing)
Expense198786Expense
DescriptionFilm: In 2012 Miss Representation began production on two new films, to continue the conversation begun by Miss Representation in 2011. The first film in this series, "The Mask You Live In", will explore the impact of gender stereotypes on boys and men, expanding the discussion beyond women and girls. The second film, "The Great American Lie", will explore the social, economic and political ramifications of a society that values the masculine over the feminine.Description
FieldValueIRS element (for citing)
Total Program Service Expense959959TotalProgramServiceExpense
Described In501 C3trueDescribedIn501C3
Schedule B RequiredtrueScheduleBRequired
Political ActivitiesfalsePoliticalActivities
Lobbying ActivitiesfalseLobbyingActivities
Subject To Proxy TaxfalseSubjectToProxyTax
Donor Advised FundsfalseDonorAdvisedFunds
Conservation EasementsfalseConservationEasements
Collections Of ArtfalseCollectionsOfArt
Credit CounselingfalseCreditCounseling
Term Or Permanent EndowmentsfalseTermOrPermanentEndowments
Report Land Bldg EquipfalseReportLandBldgEquip
Report Invest Oth SecuritiesfalseReportInvestOthSecurities
Report Prog Rel InvestfalseReportProgRelInvest
Report Other AssetsfalseReportOtherAssets
Report Other LiabilitiesfalseReportOtherLiabilities
Report Fin48 FootnotefalseReportFin48Footnote
Independent Audit Financial StmtfalseIndependentAuditFinancialStmt
Consolidated Audit Financial StmtfalseConsolidatedAuditFinancialStmt
SchoolfalseSchool
Foreign OfficefalseForeignOffice
Foreign ActivitiesfalseForeignActivities
More Than5000 K To OrganizationsfalseMoreThan5000KToOrganizations
More Than5000 K To IndividualsfalseMoreThan5000KToIndividuals
Professional FundraisingfalseProfessionalFundraising
Fundraising ActivitiesfalseFundraisingActivities
GamingfalseGaming
HospitalfalseHospital
Grants To OrganizationstrueGrantsToOrganizations
Grants To IndividualsfalseGrantsToIndividuals
Schedule J RequiredfalseScheduleJRequired
Tax Exempt BondsfalseTaxExemptBonds
Invest Tax Exempt BondsfalseInvestTaxExemptBonds
Escrow AccountfalseEscrowAccount
On Behalf Of IssuerfalseOnBehalfOfIssuer
Excess Benefit TransactionfalseExcessBenefitTransaction
Prior Excess Benefit TransactionfalsePriorExcessBenefitTransaction
Loan To Officer Or DQPfalseLoanToOfficerOrDQP
Grant To Related PersonfalseGrantToRelatedPerson
Bsnss Rltnshp With OrganizationtrueBsnssRltnshpWithOrganization
Bsnss Rltnshp Thru Family MemberfalseBsnssRltnshpThruFamilyMember
Officer Entity With Bsnss RltnshptrueOfficerEntityWithBsnssRltnshp
Deductible Non Cash ContributionsfalseDeductibleNonCashContributions
Deductible Contributions Of ArtfalseDeductibleContributionsOfArt
TerminatedfalseTerminated
Partial LiquidationfalsePartialLiquidation
Disregarded EntityfalseDisregardedEntity
Related EntityfalseRelatedEntity
Related Org Controlled EntityfalseRelatedOrgControlledEntity
Transaction Related EntityfalseTransactionRelatedEntity
Transfers To Exempt Non Chrtbl OrgfalseTransfersToExemptNonChrtblOrg
Activities Conducted PartnershipfalseActivitiesConductedPartnership
Schedule O RequiredtrueScheduleORequired
Number Forms Transmitted With109612NumberFormsTransmittedWith1096
Number W2 G Included0NumberW2GIncluded
Compliance With Backup WitholdingfalseComplianceWithBackupWitholding
Number Of Employees10NumberOfEmployees
Employment Tax Returns FiledtrueEmploymentTaxReturnsFiled
Unrelated Business IncomefalseUnrelatedBusinessIncome
Form990-T FiledfalseForm990-TFiled
Foreign Financial AccountfalseForeignFinancialAccount
Prohibited Tax Shelter TransfalseProhibitedTaxShelterTrans
Taxable Party NotificationfalseTaxablePartyNotification
Non Deductible ContributionsfalseNonDeductibleContributions
Quid Pro Quo ContributionsfalseQuidProQuoContributions
Form8282 Property Disposed OffalseForm8282PropertyDisposedOf
Number Of8282 Filed0NumberOf8282Filed
Funds To Pay PremiumsfalseFundsToPayPremiums
Premiums PaidfalsePremiumsPaid
Form8899 FiledfalseForm8899Filed
Form1098 C FiledfalseForm1098CFiled
Excess Business HoldingsfalseExcessBusinessHoldings
Taxable DistributionsfalseTaxableDistributions
Distribution To DonorfalseDistributionToDonor
Filed Lieu1041falseFiledLieu1041
Licensed More Than One StatefalseLicensedMoreThanOneState
Indoor Tanning ServicesfalseIndoorTanningServices
Info In Schedule O Part VIXInfoInScheduleOPartVI
Nbr Voting Governing Body Members4NbrVotingGoverningBodyMembers
Number Independent Voting Members4NumberIndependentVotingMembers
Family Or Business RelationshiptrueFamilyOrBusinessRelationship
Delegation Of Management DutiesfalseDelegationOfManagementDuties
Changes To Organizing DocsfalseChangesToOrganizingDocs
Material Diversion Or MisusefalseMaterialDiversionOrMisuse
Members Or StockholdersfalseMembersOrStockholders
Election Of Board MembersfalseElectionOfBoardMembers
Decisions Subject To ApprovalfalseDecisionsSubjectToApproval
Minutes Of Governing BodytrueMinutesOfGoverningBody
Minutes Of CommitteestrueMinutesOfCommittees
Officer Mailing AddressfalseOfficerMailingAddress
Local ChaptersfalseLocalChapters
Form990 Provided To Governing BodytrueForm990ProvidedToGoverningBody
Conflict Of Interest PolicytrueConflictOfInterestPolicy
Annual Disclosure Covered PersonstrueAnnualDisclosureCoveredPersons
Regular Monitoring EnforcementtrueRegularMonitoringEnforcement
Whistleblower PolicytrueWhistleblowerPolicy
Document Retention PolicytrueDocumentRetentionPolicy
Compensation Process CEOtrueCompensationProcessCEO
Compensation Process OtherfalseCompensationProcessOther
Investment In Joint VenturefalseInvestmentInJointVenture
States Where Copy Of Return Is FiledCAStatesWhereCopyOfReturnIsFiled
Own WebsiteXOwnWebsite
Upon RequestXUponRequest

The Books Are In Care Of TheBooksAreInCareOf

FieldValueIRS element (for citing)
Name PersonARIANE TRELAUNNamePerson
Telephone Number4155263000TelephoneNumber

Address US AddressUS

FieldValueIRS element (for citing)
Address Line130 SIR FRANCIS DRAKE BOULEVARDAddressLine1
CityROSSCity
StateCAState
ZIP Code94957ZIPCode

Form990 Part VII Section A Form990PartVIISectionA (5 entries)

TitleTitleAverage Hours Per WeekAverageHoursPerWeekAverage Hours Per Week RelatedAverageHoursPerWeekRelatedIndividual Trustee Or DirectorIndividualTrusteeOrDirectorOfficerOfficerReportable Comp From OrganizationReportableCompFromOrganizationReportable Comp From Related OrgsReportableCompFromRelatedOrgsOther CompensationOtherCompensation
SUSIE MCCORMICK
Treasurer2.000.00XX000
JAN YANEHIRO
Board Chair2.000.00XX000
GERALYN DREYFOUS
Secretary1.000.00XX000
REGINA KULIK SCULLY
Vice Chair1.000.00XX000
JENNIFER SIEBEL NEWSOM
CEO70.000.00X11320500
FieldValueIRS element (for citing)
Total Reportable Comp From Org113205TotalReportableCompFromOrg
Number Individuals GT100 K1NumberIndividualsGT100K
Formers ListedfalseFormersListed
Total Comp GT150 KfalseTotalCompGT150K
Compensation From Other SourcesfalseCompensationFromOtherSources

Contractor Compensation ContractorCompensation (2 entries)

Address Line1AddressOfContractor/AddressUS/AddressLine1CityAddressOfContractor/AddressUS/CityStateAddressOfContractor/AddressUS/StateZIP CodeAddressOfContractor/AddressUS/ZIPCodeDescription Of ServicesDescriptionOfServicesCompensationCompensation
GIRLS CLUB ENTERTAINMENT LLC
30 SIR FRANCIS DRAKE BLVDROSSCA94960SPEAKER & WRITER/290199
(no name)
PROD./DIRECTOR FEES
FieldValueIRS element (for citing)
Number Of Contractors GT100 K1NumberOfContractorsGT100K
All Other Contributions621711AllOtherContributions
Total Contributions621711TotalContributions

Program Service Revenue ProgramServiceRevenue (3 entries)

DescriptionDescriptionTotal Revenue ColumnTotalRevenueColumnRelated Or Exempt Function IncomeRelatedOrExemptFunctionIncome
SPEAKING REVENUE411729411729
SCREENING REVENUE645492645492
OTHER75807580
FieldValueIRS element (for citing)
Total Program Service Revenue1064801TotalProgramServiceRevenue

Investment Income InvestmentIncome

FieldValueIRS element (for citing)
Total Revenue Column1517TotalRevenueColumn
Exclusion$1,517ExclusionAmount

Income From Invest Bond Proceeds IncomeFromInvestBondProceeds

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Total Revenue Column0TotalRevenueColumn

Royalties Revenue RoyaltiesRevenue

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Total Revenue Column0TotalRevenueColumn

Net Rental Income Or Loss NetRentalIncomeOrLoss

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Total Revenue Column0TotalRevenueColumn

Net Gain Or Loss Investments NetGainOrLossInvestments

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Total Revenue Column0TotalRevenueColumn

Net Income From Fundraising Events NetIncomeFromFundraisingEvents

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Total Revenue Column0TotalRevenueColumn

Net Income From Gaming NetIncomeFromGaming

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Total Revenue Column0TotalRevenueColumn

Net Income Or Loss NetIncomeOrLoss

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Total Revenue Column0TotalRevenueColumn
FieldValueIRS element (for citing)
Total Other Revenue0TotalOtherRevenue

Total Revenue TotalRevenue

FieldValueIRS element (for citing)
Total Revenue Column1688029TotalRevenueColumn
Related Or Exempt Function Income1064801RelatedOrExemptFunctionIncome
Exclusion$1,517ExclusionAmount
FieldValueIRS element (for citing)
Info In Schedule O Part IXXInfoInScheduleOPartIX

Grants To Domestic Orgs GrantsToDomesticOrgs

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Total20000Total
Program Services20000ProgramServices

Grants To Domestic Individuals GrantsToDomesticIndividuals

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Total0Total

Foreign Grants ForeignGrants

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Total0Total

Benefits To Members BenefitsToMembers

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Total0Total

Comp Current Officers Directors CompCurrentOfficersDirectors

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Total113205Total
Program Services90563ProgramServices
Management And General11321ManagementAndGeneral
Fundraising11321Fundraising

Comp Disqual Persons CompDisqualPersons

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Total0Total

Other Salaries And Wages OtherSalariesAndWages

FieldValueIRS element (for citing)
Total272075Total
Program Services241778ProgramServices
Management And General22921ManagementAndGeneral
Fundraising7376Fundraising

Pension Plan Contributions PensionPlanContributions

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Total0Total

Other Employee Benefits OtherEmployeeBenefits

FieldValueIRS element (for citing)
Total13539Total
Program Services12218ProgramServices
Management And General763ManagementAndGeneral
Fundraising558Fundraising

Payroll Taxes PayrollTaxes

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Total31951Total
Program Services27530ProgramServices
Management And General2933ManagementAndGeneral
Fundraising1488Fundraising

Fees For Services Management FeesForServicesManagement

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Total0Total

Fees For Services Legal FeesForServicesLegal

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Total10439Total
Management And General10439ManagementAndGeneral

Fees For Services Accounting FeesForServicesAccounting

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Total25547Total
Program Services1019ProgramServices
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Fees For Services Lobbying FeesForServicesLobbying

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Total0Total

Fees For Services Invst Mgmnt Fees FeesForServicesInvstMgmntFees

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Total0Total

Fees For Services Other FeesForServicesOther

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Total307384Total
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Management And General12ManagementAndGeneral
Fundraising2Fundraising

Advertising Advertising

FieldValueIRS element (for citing)
Total67519Total
Program Services66906ProgramServices
Management And General530ManagementAndGeneral
Fundraising83Fundraising

Office Expenses OfficeExpenses

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Total5765Total
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Management And General294ManagementAndGeneral
Fundraising124Fundraising

Information Technology InformationTechnology

FieldValueIRS element (for citing)
Total9757Total
Program Services8319ProgramServices
Management And General1243ManagementAndGeneral
Fundraising195Fundraising

Royalties Royalties

FieldValueIRS element (for citing)
Total0Total

Occupancy Occupancy

FieldValueIRS element (for citing)
Total20500Total
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Management And General2612ManagementAndGeneral
Fundraising409Fundraising

Travel Travel

FieldValueIRS element (for citing)
Total28693Total
Program Services28342ProgramServices
Management And General303ManagementAndGeneral
Fundraising48Fundraising

Travel Entrtnmnt Public Officials TravelEntrtnmntPublicOfficials

FieldValueIRS element (for citing)
Total0Total

Conferences Meetings ConferencesMeetings

FieldValueIRS element (for citing)
Total1866Total
Program Services1591ProgramServices
Management And General238ManagementAndGeneral
Fundraising37Fundraising

Interest Interest

FieldValueIRS element (for citing)
Total0Total

Payments To Affiliates PaymentsToAffiliates

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Total0Total

Depreciation Depletion DepreciationDepletion

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Total0Total

Insurance Insurance

FieldValueIRS element (for citing)
Total7337Total
Program Services6380ProgramServices
Management And General827ManagementAndGeneral
Fundraising130Fundraising

Other Expenses OtherExpenses (4 entries)

DescriptionDescriptionTotalTotalProgram ServicesProgramServices
EVENT EXPENSES1049310493
SCREENING EXPENSES1232612326
Postage and Shipping1387313873
FILM PRODUCTION EXPENSES6825068250

All Other Expenses AllOtherExpenses

FieldValueIRS element (for citing)
Total29420Total
Program Services20175ProgramServices
Management And General8664ManagementAndGeneral
Fundraising581Fundraising

Total Functional Expenses TotalFunctionalExpenses

FieldValueIRS element (for citing)
Total1069939Total
Program Services959959ProgramServices
Management And General87628ManagementAndGeneral
Fundraising22352Fundraising

Cash Non Interest Bearing CashNonInterestBearing

FieldValueIRS element (for citing)
BOY316971BOY
EOY371412EOY

Savings And Temp Cash Investments SavingsAndTempCashInvestments

FieldValueIRS element (for citing)
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Pledges And Grants Receivable PledgesAndGrantsReceivable

FieldValueIRS element (for citing)
EOY0EOY

Accounts Receivable AccountsReceivable

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EOY0EOY

Receivables From Officers Etc ReceivablesFromOfficersEtc

FieldValueIRS element (for citing)
EOY0EOY

Receivables From Disqual Persons ReceivablesFromDisqualPersons

FieldValueIRS element (for citing)
EOY0EOY

Other Notes Loans Receivable Net OtherNotesLoansReceivableNet

FieldValueIRS element (for citing)
EOY0EOY

Inventories For Sale Or Use InventoriesForSaleOrUse

FieldValueIRS element (for citing)
EOY0EOY

Prepaid Expenses Deferred Charges PrepaidExpensesDeferredCharges

FieldValueIRS element (for citing)
EOY0EOY

Land Buildings Equipment Basis Net LandBuildingsEquipmentBasisNet

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EOY0EOY

Investments Pub Traded Securities InvestmentsPubTradedSecurities

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EOY0EOY

Investments Other Securities InvestmentsOtherSecurities

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EOY0EOY

Investments Program Related InvestmentsProgramRelated

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EOY0EOY

Intangible Assets IntangibleAssets

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EOY0EOY

Other Assets Total OtherAssetsTotal

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EOY0EOY

Total Assets TotalAssets

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BOY316971BOY
EOY923923EOY

Other Liabilities OtherLiabilities

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BOY11138BOY

Total Liabilities TotalLiabilities

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BOY11138BOY
EOY0EOY
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Follow SFAS117XFollowSFAS117

Unrestricted Net Assets UnrestrictedNetAssets

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BOY305833BOY
EOY867709EOY

Temporarily Restricted Net Assets TemporarilyRestrictedNetAssets

FieldValueIRS element (for citing)
EOY56214EOY

Total Net Assets Fund Balances TotalNetAssetsFundBalances

FieldValueIRS element (for citing)
BOY305833BOY
EOY923923EOY

Total Liab Net Assets Fund Balances TotalLiabNetAssetsFundBalances

FieldValueIRS element (for citing)
BOY316971BOY
EOY923923EOY
FieldValueIRS element (for citing)
Reconcilation Revenue Expenses618090ReconcilationRevenueExpenses
Method Of Accounting CashXMethodOfAccountingCash
Accountant Compile Or ReviewfalseAccountantCompileOrReview
FS AuditedfalseFSAudited
Federal Grant Audit RequiredfalseFederalGrantAuditRequired

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
Publicly Supported Org509a2XPubliclySupportedOrg509a2

Gifts Grants Contrib Received509 GiftsGrantsContribReceived509

FieldValueIRS element (for citing)
Current Tax Year Minus1 Year532687CurrentTaxYearMinus1Year
Current Tax Year621711CurrentTaxYear
Total1154398Total

Gross Receipts From Admissions GrossReceiptsFromAdmissions

FieldValueIRS element (for citing)
Current Tax Year Minus1 Year311141CurrentTaxYearMinus1Year
Current Tax Year1064801CurrentTaxYear
Total1375942Total

Gross Receipts From Non UBI GrossReceiptsFromNonUBI

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Total0Total

Tax Rev Levied For Org Benefit509 TaxRevLeviedForOrgBenefit509

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Total0Total

Value Of Svcs Fclts Furnishd By Govt ValueOfSvcsFcltsFurnishdByGovt

FieldValueIRS element (for citing)
Total0Total

Total509 Total509

FieldValueIRS element (for citing)
Current Tax Year Minus1 Year843828CurrentTaxYearMinus1Year
Current Tax Year1686512CurrentTaxYear
Total2530340Total

Amts Recd From Disqual Persons AmtsRecdFromDisqualPersons

FieldValueIRS element (for citing)
Current Tax Year Minus1 Year532587CurrentTaxYearMinus1Year
Current Tax Year481782CurrentTaxYear
Total1014369Total

Amts From Subst Contributors AmtsFromSubstContributors

FieldValueIRS element (for citing)
Total0Total

Support From DQ Ps Etc SupportFromDQPsEtc

FieldValueIRS element (for citing)
Current Tax Year Minus1 Year532587CurrentTaxYearMinus1Year
Current Tax Year481782CurrentTaxYear
Total1014369Total
FieldValueIRS element (for citing)
Public Support Total5091515971PublicSupportTotal509

Gross Investment Income509 GrossInvestmentIncome509

FieldValueIRS element (for citing)
Current Tax Year1517CurrentTaxYear
Total1517Total

Post1975 UBTI Post1975UBTI

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Total0Total

Investment Income And UBTI InvestmentIncomeAndUBTI

FieldValueIRS element (for citing)
Current Tax Year1517CurrentTaxYear
Total1517Total

Net Income From Other UBI NetIncomeFromOtherUBI

FieldValueIRS element (for citing)
Total0Total

Other Income509 OtherIncome509

FieldValueIRS element (for citing)
Total0Total

Total Support Total TotalSupportTotal

FieldValueIRS element (for citing)
Current Tax Year Minus1 Year843828CurrentTaxYearMinus1Year
Current Tax Year1688029CurrentTaxYear
Total2531857Total
FieldValueIRS element (for citing)
First5 Years509XFirst5Years509
Public Support Percentage5090.00000PublicSupportPercentage509
Investment Income Percentage0.00000InvestmentIncomePercentage

Schedule B IRS990ScheduleB

Contributor Info ContributorInfo

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Contributor NumberRESTRICTEDContributorNumber

Contributor Name Business ContributorNameBusiness

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor Address US ContributorAddressUS

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Aggregate ContributionsRESTRICTEDAggregateContributions

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Records MaintainedtrueRecordsMaintained

Recipient Table RecipientTable

Recipient Name Business RecipientNameBusiness

FieldValueIRS element (for citing)
Business Name Line1WOMENS MEDIA CENTERBusinessNameLine1

Address US AddressUS

FieldValueIRS element (for citing)
Address Line1320 W 37TH ST FLR 12A STE CAddressLine1
CityNEW YORKCity
StateNYState
ZIP Code10018ZIPCode
FieldValueIRS element (for citing)
EIN Of Recipient383727585EINOfRecipient
IRC Section501(c)(3)IRCSection
Amount Of Cash Grant20000AmountOfCashGrant
Amount Of Non Cash Assistance0AmountOfNonCashAssistance
Purpose Of GrantSEE PART IV FOR GRANT PURPOSEPurposeOfGrant
FieldValueIRS element (for citing)
Total Nbr Of501 C3 And Govt Grants0TotalNbrOf501C3AndGovtGrants
Total Nbr Of Other Organizations1TotalNbrOfOtherOrganizations

Form990 Schedule I Part IV Form990ScheduleIPartIV

FieldValueIRS element (for citing)
IdentifierAdditional Supplemental InformationIdentifier
ExplanationGrant Purpose (all grants):Grants to partner beneficiaries supported collaboration between Miss Representation and the grantee to execute social action campaign activities that empower women and girls to challenge the media's limiting labels in order to realize their full potential. Activities coincided with and built upon Miss Representation's semi theatrical screenings and film festivals, distribution in the education arena and the fall 2011 broadcast premiere on OWN television network.Explanation

Schedule L IRS990ScheduleL

Form990 Schedule L Part IV Form990ScheduleLPartIV

Name Of Interested Person NameOfInterestedPerson

Name Business NameBusiness

FieldValueIRS element (for citing)
Business Name Line1GIRLS CLUB ENTERTAINMENTBusinessNameLine1
FieldValueIRS element (for citing)
RelationshipSEE SCH. O.Relationship
Amount Of Transaction290199AmountOfTransaction
Description Of TransactionSEE SCH. O.DescriptionOfTransaction
Sharing Of RevenuesfalseSharingOfRevenues

Schedule O IRS990ScheduleO

General Explanation GeneralExplanation (7 entries)

Return ReferenceReturnReferenceExplanationExplanationIdentifierIdentifier
SCHEDULE L, PART IV, LINE 1Relationship: Jennifer Siebel Newsom is the CEO of Miss Representation. Girls Club Entertainment, LLC ("GCE"), a Single Member LLC, is owned by Jennifer Siebel Newsom.Description of Transaction: Newsom is the Writer, Director and Producer of Miss Representation, the documentary film. GCE owns the copyright to Miss Representation, and GCE has licensed the film to Miss Representation for a minimum 7-year period for the purpose of providing public performance rights to screening hosts. Further, the Miss Representation Board of Directors has agreed that fees generated by Newsoms speaking engagements about the documentary are split between Miss Representation and GCE. In 2012, Newsom delivered 59 paid speaking engagements. In addition, GCE began production on two documentary films in 2012, The Mask You Live In and The Great American Lie, both of which will be completed through a fiscal sponsorship by Miss Representation. Costs incurred by GCE in 2012 for production purposes, including the Writer/Producer/Director Fee, were reimbursed by Miss Representation.
FORM 990,PART III, LINE 4,CONTINUEDSocial Action Campaigns (Continued): Create and disseminate our messages through speaking engagements, mainstream media appearances, blogs, Op-Eds and viral online campaigns. Activate one million people to pledge to use their voices to spread the message of the film Miss Representation and challenge the media's limiting portrayal of women and girls. Provide people with the tools to use their voice and consumer power to dramatically change the way women and girls are portrayed in advertising and media. "Be A Rep" program recruits leaders in communities across the world to organize and implement unique social action campaigns in their local communities.
Form 990, Part VI, Line 19: Other Organization Documents Publicly AvailableDocuments are available to the public on the organization's website and by request.Form 990, Part VI, Line 19
Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of ConflictsThe Board of Directors reviews the Conflict of Interest policy annually as part of a regularly-scheduled meeting. Any questions of potential conflict of interest are evaluated and resolved by the Board, and documented in the Board minutes.Form 990, Part VI, Line 12c
Form 990, Part VI, Line 11b: Form 990 Review ProcessForm 990 is reviewed by the Board Treasurer and the Signing Officer, and distributed to the entire Board, prior to signing.Form 990, Part VI, Line 11b
Form 990, Part VI, Line 2: Description of Business or Family Relationship of Officers, Directors, EtA director of the organization loaned funds to a single member LLC owned by an officer of the organization. The LLC undertook the initial production responsibilities of new film projects under an agreement with the organization. These initial costs were later reimbursed to the LLC and the loan repaid.Form 990, Part VI, Line 2
Form 990, Part III, Line 2: New ServicesFilm: In 2012 Miss Representation began production on two new films, to continue the conversation begun by Miss Representation in 2011. The first film in this series, "The Mask You Live In", will explore the impact of gender stereotypes on boys and men, expanding the discussion beyond women and girls. The second film, "The Great American Lie", will explore the social, economic and political ramifications of a society that values the masculine over the feminine.Form 990, Part III, Line 2