YOSEMITE-MARIPOSA COUNTY TOURISM BUREAU INC: Form 990, tax year 2011

View the entire original 990 at ProPublica ↗

Organization: YOSEMITE-MARIPOSA COUNTY TOURISM BUREAU INC (EIN 20-8459353)
Tax period: 2011-07-01 to 2012-06-30
Filed: 2012-09-26
IRS object ID: 201212709349300801
Schema version: 2011v1.2
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule C
Schedule D
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Timestamp	2012-09-26T10:09:42-07:00	Timestamp
Tax Period End Date	2012-06-30	TaxPeriodEndDate

Preparer Firm PreparerFirm

Preparer Firm Business Name PreparerFirmBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	ERIC A OSTER CPA	BusinessNameLine1

Preparer Firm US Address PreparerFirmUSAddress

Field	Value	IRS element (for citing)
Address Line1	PO BOX 1415	AddressLine1
City	MARIPOSA	City
State	CA	State
ZIP Code	95338	ZIPCode

Field	Value	IRS element (for citing)
Return Type	990	ReturnType
Tax Period Begin Date	2011-07-01	TaxPeriodBeginDate

Filer Filer

Field	Value	IRS element (for citing)
EIN	208459353	EIN

Name Name

Field	Value	IRS element (for citing)
Business Name Line1	YOSEMITE-MARIPOSA COUNTY TOURISM BUREAU	BusinessNameLine1

Field	Value	IRS element (for citing)
Name Control	YOSE	NameControl
Phone	2097424567	Phone

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	5320 HIGHWAY 49 N	AddressLine1
City	Mariposa	City
State	CA	State
ZIP Code	95338	ZIPCode

Officer Officer

Field	Value	IRS element (for citing)
Name	TERRY SELK	Name
Title	EXECUTIVE DIRECTOR	Title
Phone	2097424567	Phone
Date Signed	2012-09-26	DateSigned
Authorize Third Party	true	AuthorizeThirdParty

Preparer Preparer

Field	Value	IRS element (for citing)
Name	ERIC OSTER	Name
Phone	2097427144	Phone
Date Prepared	2012-09-26	DatePrepared

Field	Value	IRS element (for citing)
Tax Year	2011	TaxYear
Build TS	2016-02-24 21:20:13Z	BuildTS

Form 990 IRS990

Field	Value	IRS element (for citing)
Name Of Principal Officer Person	DAN JENSEN	NameOfPrincipalOfficerPerson

Address Principal Officer US AddressPrincipalOfficerUS

Field	Value	IRS element (for citing)
Address Line1	9001 VILLAGE DRIVE	AddressLine1
City	Yosemite National Park	City
State	CA	State
ZIP Code	95389	ZIPCode

Field	Value	IRS element (for citing)
Gross Receipts	1716787	GrossReceipts
Group Return For Affiliates	false	GroupReturnForAffiliates
All Affiliates Included	false	AllAffiliatesIncluded
Organization501c	X	Organization501c
Web Site	HOMEOFYOSEMITE.COM	WebSite
Type Of Organization Corporation	X	TypeOfOrganizationCorporation
Year Formation	2006	YearFormation
State Legal Domicile	CA	StateLegalDomicile
Activity Or Mission Description	MARKETING AND PROMOTION OF YOSEMITE NATIONAL PARK AND MARIPOSA COUNTY AS A TOURISM DESTINATION	ActivityOrMissionDescription
Nbr Voting Members Governing Body	10	NbrVotingMembersGoverningBody
Nbr Independent Voting Members	10	NbrIndependentVotingMembers
Total Nbr Employees	5	TotalNbrEmployees
Total Gross UBI	0	TotalGrossUBI
Contributions Grants Prior Year	500000	ContributionsGrantsPriorYear
Contributions Grants Current Year	500000	ContributionsGrantsCurrentYear
Program Service Revenue Prior Year	1123527	ProgramServiceRevenuePriorYear
Program Service Revenue CY	1215981	ProgramServiceRevenueCY
Investment Income Prior Year	1321	InvestmentIncomePriorYear
Investment Income Current Year	806	InvestmentIncomeCurrentYear
Other Revenue Current Year	0	OtherRevenueCurrentYear
Total Revenue Prior Year	1624848	TotalRevenuePriorYear
Total Revenue Current Year	1716787	TotalRevenueCurrentYear
Grants And Similar Amnts CY	0	GrantsAndSimilarAmntsCY
Benefits Paid To Members CY	0	BenefitsPaidToMembersCY
Salaries Etc Prior Year	275200	SalariesEtcPriorYear
Salaries Etc Current Year	278734	SalariesEtcCurrentYear
Total Prof Fundrsng Exp CY	0	TotalProfFundrsngExpCY
Total Fundrsng Exp Current Year	0	TotalFundrsngExpCurrentYear
Other Expense Prior Year	1196023	OtherExpensePriorYear
Other Expenses Current Year	1464516	OtherExpensesCurrentYear
Total Expenses Prior Year	1471223	TotalExpensesPriorYear
Total Expenses Current Year	1743250	TotalExpensesCurrentYear
Revenues Less Expenses Prior Year	153625	RevenuesLessExpensesPriorYear
Revenues Less Expenses CY	-26463	RevenuesLessExpensesCY
Total Assets BOY	691912	TotalAssetsBOY
Total Assets EOY	661915	TotalAssetsEOY
Total Liabilities BOY	3534	TotalLiabilitiesBOY
Total Liabilities EOY	0	TotalLiabilitiesEOY
Net Assets Or Fund Balances BOY	688378	NetAssetsOrFundBalancesBOY
Net Assets Or Fund Balances EOY	661915	NetAssetsOrFundBalancesEOY
Mission Description	MARKETING AND PROMOTION OF YOSEMITE NATIONAL PARK AND MARIPOSA COUNTY AS A TOURISM DESTINATION	MissionDescription
Expense	1743250	Expense
Revenue	1716788	Revenue
Description	YOSEMITE/MARIPOSA COUNTY TOURISM BUREAU CONTINUED AND EXPANDED THE USED OF WWEBSITES SOCIAL MEDIA, ADVERTISING ON TELEVISION, RADIS AND IN MAJOR PUBLICATIONS. WE HAVE DEVOLOPED A NEW WEBSITE(YOSEMITE.COM). WE ARE DEVELPING A DESTINATION VIDEO, A CONSUMER VACATION PLANNER, AND MAINTAIN BROCHURES AND RACK CARDS. WE ALSO MAINTAIN FOREIGN SALES OFFICES IN GERMANY, AUSTRAILIA AND THE UNITED KINGDOM. WE PARTICIAPATE AND TRAVEL TRADE AND CONSUMER SHOWS IN THE UNITED STATES AND ABROAD.	Description
Total Program Service Expense	1743250	TotalProgramServiceExpense
Described In501 C3	false	DescribedIn501C3
Schedule B Required	false	ScheduleBRequired
Political Activities	false	PoliticalActivities
Subject To Proxy Tax	false	SubjectToProxyTax
Donor Advised Funds	false	DonorAdvisedFunds
Conservation Easements	false	ConservationEasements
Collections Of Art	false	CollectionsOfArt
Credit Counseling	false	CreditCounseling
Term Or Permanent Endowments	false	TermOrPermanentEndowments
Report Land Bldg Equip	true	ReportLandBldgEquip
Report Invest Oth Securities	false	ReportInvestOthSecurities
Report Prog Rel Invest	false	ReportProgRelInvest
Report Other Assets	false	ReportOtherAssets
Report Other Liabilities	false	ReportOtherLiabilities
Report Fin48 Footnote	false	ReportFin48Footnote
Independent Audit Financial Stmt	false	IndependentAuditFinancialStmt
Consolidated Audit Financial Stmt	false	ConsolidatedAuditFinancialStmt
School	false	School
Foreign Office	true	ForeignOffice
Foreign Activities	false	ForeignActivities
More Than5000 K To Organizations	false	MoreThan5000KToOrganizations
More Than5000 K To Individuals	false	MoreThan5000KToIndividuals
Professional Fundraising	false	ProfessionalFundraising
Fundraising Activities	false	FundraisingActivities
Gaming	false	Gaming
Hospital	false	Hospital
Grants To Organizations	false	GrantsToOrganizations
Grants To Individuals	false	GrantsToIndividuals
Schedule J Required	false	ScheduleJRequired
Tax Exempt Bonds	false	TaxExemptBonds
Loan To Officer Or DQP	false	LoanToOfficerOrDQP
Grant To Related Person	false	GrantToRelatedPerson
Bsnss Rltnshp With Organization	false	BsnssRltnshpWithOrganization
Bsnss Rltnshp Thru Family Member	false	BsnssRltnshpThruFamilyMember
Officer Entity With Bsnss Rltnshp	false	OfficerEntityWithBsnssRltnshp
Deductible Non Cash Contributions	false	DeductibleNonCashContributions
Deductible Contributions Of Art	false	DeductibleContributionsOfArt
Terminated	false	Terminated
Partial Liquidation	false	PartialLiquidation
Disregarded Entity	false	DisregardedEntity
Related Entity	false	RelatedEntity
Related Org Controlled Entity	false	RelatedOrgControlledEntity
Transaction Related Entity	false	TransactionRelatedEntity
Activities Conducted Partnership	false	ActivitiesConductedPartnership
Schedule O Required	true	ScheduleORequired
Number Forms Transmitted With1096	5	NumberFormsTransmittedWith1096
Number W2 G Included	0	NumberW2GIncluded
Compliance With Backup Witholding	true	ComplianceWithBackupWitholding
Number Of Employees	5	NumberOfEmployees
Employment Tax Returns Filed	true	EmploymentTaxReturnsFiled
Unrelated Business Income	false	UnrelatedBusinessIncome
Foreign Financial Account	false	ForeignFinancialAccount
Prohibited Tax Shelter Trans	false	ProhibitedTaxShelterTrans
Taxable Party Notification	false	TaxablePartyNotification
Non Deductible Contributions	false	NonDeductibleContributions
Indoor Tanning Services	false	IndoorTanningServices
Nbr Voting Governing Body Members	10	NbrVotingGoverningBodyMembers
Number Independent Voting Members	10	NumberIndependentVotingMembers
Family Or Business Relationship	true	FamilyOrBusinessRelationship
Delegation Of Management Duties	false	DelegationOfManagementDuties
Changes To Organizing Docs	false	ChangesToOrganizingDocs
Material Diversion Or Misuse	false	MaterialDiversionOrMisuse
Members Or Stockholders	false	MembersOrStockholders
Election Of Board Members	false	ElectionOfBoardMembers
Decisions Subject To Approval	false	DecisionsSubjectToApproval
Minutes Of Governing Body	true	MinutesOfGoverningBody
Officer Mailing Address	false	OfficerMailingAddress
Local Chapters	false	LocalChapters
Form990 Provided To Governing Body	true	Form990ProvidedToGoverningBody
Conflict Of Interest Policy	true	ConflictOfInterestPolicy
Whistleblower Policy	false	WhistleblowerPolicy
Document Retention Policy	true	DocumentRetentionPolicy
Compensation Process CEO	true	CompensationProcessCEO
Investment In Joint Venture	false	InvestmentInJointVenture
States Where Copy Of Return Is Filed	CA	StatesWhereCopyOfReturnIsFiled
Upon Request	X	UponRequest

The Books Are In Care Of TheBooksAreInCareOf

Name Business NameBusiness

Field	Value	IRS element (for citing)
Business Name Line1	ERIC A OSTER CPA	BusinessNameLine1

Field	Value	IRS element (for citing)
Telephone Number	2097427144	TelephoneNumber

Address US AddressUS

Field	Value	IRS element (for citing)
Address Line1	5320 HIGHWAY 49 N STE 6	AddressLine1
City	Mariposa	City
State	CA	State
ZIP Code	95338	ZIPCode

Field	Value	IRS element (for citing)
Info In Schedule O Part VII	X	InfoInScheduleOPartVII

Form990 Part VII Section A Form990PartVIISectionA (10 entries)

TitleTitle	Average Hours Per WeekAverageHoursPerWeek	OfficerOfficer	Reportable Comp From OrganizationReportableCompFromOrganization	Reportable Comp From Related OrgsReportableCompFromRelatedOrgs	Other CompensationOtherCompensation	Individual Trustee Or DirectorIndividualTrusteeOrDirector	Highest Compensated EmployeeHighestCompensatedEmployee
DAN JENSEN
PRESIDENT	10.00	X	0	0	0
KEVIN SHELTON
VICE PRESIDENT	10.00	X	0	0	0
DONNA NASSAR
SECRETARY/TREASURER	10.00	X	0	0	0
BRIAN BULLIS
DIRECTOR	2.00		0	0	0	X
JONATHAN FARRINGTON
DIRECTOR	2.00		0	0	0	X
DONNA DAVIS
DIRECTOR	2.00		0	0	0	X
MARY ANN HUFF
DIRECTOR	2.00		0	0	0	X
DOUGLAS SHAW
DIRECTOR	2.00		0	0	0	X
SARA ZAHN
DIRECTOR	2.00		0	0	0	X
JEFFREY HENTZ
EXECUTIVE DIRECTOR	40.00		139200	0	0		X

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	139200	TotalReportableCompFromOrg
Number Individuals GT100 K	1	NumberIndividualsGT100K
Formers Listed	false	FormersListed
Total Comp GT150 K	false	TotalCompGT150K
Compensation From Other Sources	false	CompensationFromOtherSources
Government Grants	500000	GovernmentGrants
Total Contributions	500000	TotalContributions

Program Service Revenue ProgramServiceRevenue (3 entries)

DescriptionDescription	Total Revenue ColumnTotalRevenueColumn	Related Or Exempt Function IncomeRelatedOrExemptFunctionIncome
LODGING INDUSTRY SELF ASSESSMENT	1130362	1130362
CO-OP REIMBURSEMENTS	76897	76897
WEBSITE INCOME	8722	8722

Field	Value	IRS element (for citing)
Total Program Service Revenue	1215981	TotalProgramServiceRevenue

Investment Income InvestmentIncome

Field	Value	IRS element (for citing)
Total Revenue Column	806	TotalRevenueColumn
Related Or Exempt Function Income	806	RelatedOrExemptFunctionIncome

Net Income From Fundraising Events NetIncomeFromFundraisingEvents

Field	Value	IRS element (for citing)
Total Revenue Column	0	TotalRevenueColumn

Total Revenue TotalRevenue

Field	Value	IRS element (for citing)
Total Revenue Column	1716787	TotalRevenueColumn
Related Or Exempt Function Income	1216787	RelatedOrExemptFunctionIncome

Other Salaries And Wages OtherSalariesAndWages

Field	Value	IRS element (for citing)
Total	252812	Total
Program Services	252812	ProgramServices

Other Employee Benefits OtherEmployeeBenefits

Field	Value	IRS element (for citing)
Total	25922	Total
Program Services	25922	ProgramServices

Fees For Services Legal FeesForServicesLegal

Field	Value	IRS element (for citing)
Total	13174	Total
Program Services	13174	ProgramServices

Fees For Services Accounting FeesForServicesAccounting

Field	Value	IRS element (for citing)
Total	7600	Total
Program Services	7600	ProgramServices

Fees For Services Other FeesForServicesOther

Field	Value	IRS element (for citing)
Total	24378	Total
Program Services	24378	ProgramServices

Office Expenses OfficeExpenses

Field	Value	IRS element (for citing)
Total	34914	Total
Program Services	34914	ProgramServices

Occupancy Occupancy

Field	Value	IRS element (for citing)
Total	29868	Total
Program Services	29868	ProgramServices

Depreciation Depletion DepreciationDepletion

Field	Value	IRS element (for citing)
Total	6324	Total
Program Services	6324	ProgramServices

Insurance Insurance

Field	Value	IRS element (for citing)
Total	3758	Total
Program Services	3758	ProgramServices

Other Expenses OtherExpenses (4 entries)

DescriptionDescription	TotalTotal	Program ServicesProgramServices
ONLINE MEDIA	453990	453990
RADIO, TV & PUBLICATIONS	381078	381078
TRADE SHOWS & TRAVEL	218261	218261
PLANNER, BROCHURE, PRINTING	139281	139281

All Other Expenses AllOtherExpenses

Field	Value	IRS element (for citing)
Total	151890	Total
Program Services	151890	ProgramServices

Total Functional Expenses TotalFunctionalExpenses

Field	Value	IRS element (for citing)
Total	1743250	Total
Program Services	1743250	ProgramServices

Cash Non Interest Bearing CashNonInterestBearing

Field	Value	IRS element (for citing)
BOY	136857	BOY
EOY	214558	EOY

Savings And Temp Cash Investments SavingsAndTempCashInvestments

Field	Value	IRS element (for citing)
BOY	531826	BOY
EOY	430452	EOY

Field	Value	IRS element (for citing)
Land Buildings Equipment Basis	31379	LandBuildingsEquipmentBasis
Land Bldg Equipment Accum Deprec	14474	LandBldgEquipmentAccumDeprec

Land Buildings Equipment Basis Net LandBuildingsEquipmentBasisNet

Field	Value	IRS element (for citing)
BOY	23229	BOY
EOY	16905	EOY

Total Assets TotalAssets

Field	Value	IRS element (for citing)
BOY	691912	BOY
EOY	661915	EOY

Accounts Payable Accrued Expenses AccountsPayableAccruedExpenses

Field	Value	IRS element (for citing)
BOY	3534	BOY

Total Liabilities TotalLiabilities

Field	Value	IRS element (for citing)
BOY	3534	BOY
EOY	0	EOY

Field	Value	IRS element (for citing)
Do Not Follow SFAS117	X	DoNotFollowSFAS117

Cap Stck Trst Prin Current Funds CapStckTrstPrinCurrentFunds

Field	Value	IRS element (for citing)
BOY	688378	BOY
EOY	661915	EOY

Total Net Assets Fund Balances TotalNetAssetsFundBalances

Field	Value	IRS element (for citing)
BOY	688378	BOY
EOY	661915	EOY

Total Liab Net Assets Fund Balances TotalLiabNetAssetsFundBalances

Field	Value	IRS element (for citing)
BOY	691912	BOY
EOY	661915	EOY

Field	Value	IRS element (for citing)
Reconcilation Revenue Expenses	-26463	ReconcilationRevenueExpenses
Method Of Accounting Cash	X	MethodOfAccountingCash
Accountant Compile Or Review	false	AccountantCompileOrReview
FS Audited	false	FSAudited

Schedule C IRS990ScheduleC

Field	Value	IRS element (for citing)
Paid Staff Or Management	false	PaidStaffOrManagement
Media Advertisements	false	MediaAdvertisements
Mailings Members	false	MailingsMembers
Publications Or Broadcast	false	PublicationsOrBroadcast
Grants Other Organizations	false	GrantsOtherOrganizations
Direct Contact Legislators	false	DirectContactLegislators
Rallies Demonstrations	false	RalliesDemonstrations
Other Activities	false	OtherActivities

Schedule D IRS990ScheduleD

Field	Value	IRS element (for citing)
Included On FS	false	IncludedOnFS

Equipment Equipment

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	31379	OtherCostOrOtherBasis
Depreciation	14474	Depreciation
Book Value	16905	BookValue

Field	Value	IRS element (for citing)
Total Of Book Value Land Buildings	16905	TotalOfBookValueLandBuildings
Total Revenue	1716787	TotalRevenue
Total Expenses	1743250	TotalExpenses
Excess Or Deficit For Year	-26463	ExcessOrDeficitForYear
Excess Or Deficit Per FS	-26463	ExcessOrDeficitPerFS

Schedule O IRS990ScheduleO

General Explanation GeneralExplanation

Field	Value	IRS element (for citing)
Explanation	THE EXECUTIVE DIRECTOR AND SUPPORT STAFF ARE THE ONLY COMPENSATED EMPLOYEES. NO OTHER OFFICER OR DIRECTOR ARE COMPENSATED. THE BOARD OF DIRECTORS DOES NOT DELEGATE ITS AUTHORITY TO ANY COMMITTEE. ALL DECISIONS ARE MADE BY THE BOARD OF DIRECTORS. THE EXECUTIVE DIRECTOR'S SALARY IS BASED ON A SALARY SURVEY AND INPUT FROM AN INDEPENDENT HR COMPANY. THE COMPANY'S GOVERNING DOCUMENTS AND FORM 990'S ARE AVAILABLE FOR PUBLIC REVIEW UPON REQUEST AT THE CORPORATE OFFICES. A DRAFT COPY OF FORM 990 IS PROVIDED TO THE ORGANIZATION FOR REVIEW. THE FINAL FORM 990 IS FILED AFTER APPROVAL OF THE ORGANIZATION.	Explanation