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SPECIALTY EQUIPMENT MARKET ASSOCIATION: Form 990, tax year 2010

View the entire original 990 at ProPublica ↗

Organization
SPECIALTY EQUIPMENT MARKET ASSOCIATION (EIN 95-2544340)
Tax period
2010-07-01 to 2011-06-30
Filed
2012-05-15
IRS object ID
201241369349307304
Schema version
2010v3.7
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Timestamp2012-05-15T16:48:23-04:00Timestamp
Tax Period End Date2011-06-30TaxPeriodEndDate

Preparer Firm PreparerFirm

Preparer Firm Business Name PreparerFirmBusinessName

FieldValueIRS element (for citing)
Business Name Line1GRANT THORNTON LLPBusinessNameLine1

Preparer Firm US Address PreparerFirmUSAddress

FieldValueIRS element (for citing)
Address Line1ONE CALIFORNIA STREET SUITE 2300AddressLine1
CitySAN FRANCISCOCity
StateCAState
ZIP Code94111ZIPCode
FieldValueIRS element (for citing)
Return Type990ReturnType
Tax Period Begin Date2010-07-01TaxPeriodBeginDate

Filer Filer

FieldValueIRS element (for citing)
EIN952544340EIN

Name Name

FieldValueIRS element (for citing)
Business Name Line1Specialty Equipment Market AssociationBusinessNameLine1
FieldValueIRS element (for citing)
Name ControlSPECNameControl
Phone9093960289Phone

US Address USAddress

FieldValueIRS element (for citing)
Address Line1PO BOX 4910AddressLine1
CityDiamond BarCity
StateCAState
ZIP Code917650910ZIPCode

Officer Officer

FieldValueIRS element (for citing)
NameCHRISTOPHER J KERSTINGName
TitlePRESIDENT/CEOTitle
Date Signed2012-05-15DateSigned
Authorize Third PartytrueAuthorizeThirdParty

Preparer Preparer

FieldValueIRS element (for citing)
NameCHRISTINA BECKWITHName
Phone4159863900Phone
FieldValueIRS element (for citing)
Tax Year2010TaxYear
Build TS2016-02-24 21:20:13ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Name Of Principal Officer PersonCHRISTOPHER J KERSTINGNameOfPrincipalOfficerPerson

Address Principal Officer US AddressPrincipalOfficerUS

FieldValueIRS element (for citing)
Address Line1PO BOX 4910AddressLine1
CityDIAMOND BARCity
StateCAState
ZIP Code917650910ZIPCode
FieldValueIRS element (for citing)
Gross Receipts97366272GrossReceipts
Group Return For AffiliatesfalseGroupReturnForAffiliates
Organization501cXOrganization501c
Web SiteWWW.SEMA.ORGWebSite
Type Of Organization CorporationXTypeOfOrganizationCorporation
Year Formation1963YearFormation
State Legal DomicileCAStateLegalDomicile
Activity Or Mission DescriptionTO PROVIDE MEMBERS WITH A FORUM TO BUY, SELL, AND MARKET PRODUCTS AND SERVICES WHICH DRIVE THE SPECIALTY AUTOMOTIVE AFTERMARKET.ActivityOrMissionDescription
Nbr Voting Members Governing Body24NbrVotingMembersGoverningBody
Nbr Independent Voting Members24NbrIndependentVotingMembers
Total Nbr Employees92TotalNbrEmployees
Total Nbr Volunteers45TotalNbrVolunteers
Total Gross UBI0TotalGrossUBI
Contributions Grants Prior Year2306547ContributionsGrantsPriorYear
Contributions Grants Current Year2319979ContributionsGrantsCurrentYear
Program Service Revenue Prior Year18823058ProgramServiceRevenuePriorYear
Program Service Revenue CY21986687ProgramServiceRevenueCY
Investment Income Prior Year1549796InvestmentIncomePriorYear
Investment Income Current Year3805957InvestmentIncomeCurrentYear
Other Revenue Prior Year484389OtherRevenuePriorYear
Other Revenue Current Year1347592OtherRevenueCurrentYear
Total Revenue Prior Year23163790TotalRevenuePriorYear
Total Revenue Current Year29460215TotalRevenueCurrentYear
Grants And Similar Amnts Prior Year0GrantsAndSimilarAmntsPriorYear
Grants And Similar Amnts CY0GrantsAndSimilarAmntsCY
Benefits Paid To Members Prior Year0BenefitsPaidToMembersPriorYear
Benefits Paid To Members CY0BenefitsPaidToMembersCY
Salaries Etc Prior Year7031786SalariesEtcPriorYear
Salaries Etc Current Year7803397SalariesEtcCurrentYear
Total Prof Fundrsng Exp Prior Year0TotalProfFundrsngExpPriorYear
Total Prof Fundrsng Exp CY0TotalProfFundrsngExpCY
Total Fundrsng Exp Current Year0TotalFundrsngExpCurrentYear
Other Expense Prior Year15125549OtherExpensePriorYear
Other Expenses Current Year16018516OtherExpensesCurrentYear
Total Expenses Prior Year22157335TotalExpensesPriorYear
Total Expenses Current Year23821913TotalExpensesCurrentYear
Revenues Less Expenses Prior Year1006455RevenuesLessExpensesPriorYear
Revenues Less Expenses CY5638302RevenuesLessExpensesCY
Total Assets BOY77429501TotalAssetsBOY
Total Assets EOY82567061TotalAssetsEOY
Total Liabilities BOY19846153TotalLiabilitiesBOY
Total Liabilities EOY14274022TotalLiabilitiesEOY
Net Assets Or Fund Balances BOY57583348NetAssetsOrFundBalancesBOY
Net Assets Or Fund Balances EOY68293039NetAssetsOrFundBalancesEOY
Info In Schedule O Part IIIXInfoInScheduleOPartIII
Mission DescriptionSEE SCHEDULE O.MissionDescription
Significant New Program ServicesfalseSignificantNewProgramServices
Significant ChangefalseSignificantChange
Expense0Expense
Grants0Grants
Revenue21986687Revenue
DescriptionSEE Schedule ODescription
Total Program Service Expense0TotalProgramServiceExpense
Described In501 C3falseDescribedIn501C3
Schedule B RequiredfalseScheduleBRequired
Political ActivitiestruePoliticalActivities
Subject To Proxy TaxtrueSubjectToProxyTax
Donor Advised FundsfalseDonorAdvisedFunds
Conservation EasementsfalseConservationEasements
Collections Of ArtfalseCollectionsOfArt
Credit CounselingfalseCreditCounseling
Term Or Permanent EndowmentsfalseTermOrPermanentEndowments
Report Land Bldg EquiptrueReportLandBldgEquip
Report Invest Oth SecuritiesfalseReportInvestOthSecurities
Report Prog Rel InvestfalseReportProgRelInvest
Report Other AssetsfalseReportOtherAssets
Report Other LiabilitiestrueReportOtherLiabilities
Report Fin48 FootnotetrueReportFin48Footnote
Independent Audit Financial StmtfalseIndependentAuditFinancialStmt
Consolidated Audit Financial StmttrueConsolidatedAuditFinancialStmt
SchoolfalseSchool
Foreign OfficefalseForeignOffice
Foreign ActivitiesfalseForeignActivities
More Than5000 K To OrganizationsfalseMoreThan5000KToOrganizations
More Than5000 K To IndividualsfalseMoreThan5000KToIndividuals
Professional FundraisingfalseProfessionalFundraising
Fundraising ActivitiesfalseFundraisingActivities
GamingfalseGaming
HospitalfalseHospital
Grants To OrganizationsfalseGrantsToOrganizations
Grants To IndividualsfalseGrantsToIndividuals
Schedule J RequiredtrueScheduleJRequired
Tax Exempt BondsfalseTaxExemptBonds
Loan To Officer Or DQPfalseLoanToOfficerOrDQP
Grant To Related PersonfalseGrantToRelatedPerson
Bsnss Rltnshp With OrganizationfalseBsnssRltnshpWithOrganization
Bsnss Rltnshp Thru Family MemberfalseBsnssRltnshpThruFamilyMember
Officer Entity With Bsnss RltnshptrueOfficerEntityWithBsnssRltnshp
Deductible Non Cash ContributionsfalseDeductibleNonCashContributions
Deductible Contributions Of ArtfalseDeductibleContributionsOfArt
TerminatedfalseTerminated
Partial LiquidationfalsePartialLiquidation
Disregarded EntityfalseDisregardedEntity
Related EntitytrueRelatedEntity
Related Org Controlled EntityfalseRelatedOrgControlledEntity
Transaction Related EntityfalseTransactionRelatedEntity
Activities Conducted PartnershipfalseActivitiesConductedPartnership
Schedule O RequiredtrueScheduleORequired
Number Forms Transmitted With1096113NumberFormsTransmittedWith1096
Number W2 G Included0NumberW2GIncluded
Compliance With Backup WitholdingtrueComplianceWithBackupWitholding
Number Of Employees92NumberOfEmployees
Employment Tax Returns FiledtrueEmploymentTaxReturnsFiled
Unrelated Business IncomefalseUnrelatedBusinessIncome
Foreign Financial AccountfalseForeignFinancialAccount
Prohibited Tax Shelter TransfalseProhibitedTaxShelterTrans
Taxable Party NotificationfalseTaxablePartyNotification
Non Deductible ContributionsfalseNonDeductibleContributions
Indoor Tanning ServicesfalseIndoorTanningServices
Info In Schedule O Part VIXInfoInScheduleOPartVI
Nbr Voting Governing Body Members24NbrVotingGoverningBodyMembers
Number Independent Voting Members24NumberIndependentVotingMembers
Family Or Business RelationshipfalseFamilyOrBusinessRelationship
Delegation Of Management DutiesfalseDelegationOfManagementDuties
Changes To Organizing DocsfalseChangesToOrganizingDocs
Material Diversion Or MisusefalseMaterialDiversionOrMisuse
Members Or StockholderstrueMembersOrStockholders
Election Of Board MemberstrueElectionOfBoardMembers
Decisions Subject To ApprovaltrueDecisionsSubjectToApproval
Minutes Of Governing BodytrueMinutesOfGoverningBody
Minutes Of CommitteestrueMinutesOfCommittees
Officer Mailing AddressfalseOfficerMailingAddress
Local ChapterstrueLocalChapters
Policies Reference ChapterstruePoliciesReferenceChapters
Form990 Provided To Governing BodyfalseForm990ProvidedToGoverningBody
Conflict Of Interest PolicytrueConflictOfInterestPolicy
Annual Disclosure Covered PersonstrueAnnualDisclosureCoveredPersons
Regular Monitoring EnforcementtrueRegularMonitoringEnforcement
Whistleblower PolicytrueWhistleblowerPolicy
Document Retention PolicytrueDocumentRetentionPolicy
Compensation Process CEOtrueCompensationProcessCEO
Compensation Process OthertrueCompensationProcessOther
Investment In Joint VenturefalseInvestmentInJointVenture
States Where Copy Of Return Is FiledCAStatesWhereCopyOfReturnIsFiled
Upon RequestXUponRequest

The Books Are In Care Of TheBooksAreInCareOf

FieldValueIRS element (for citing)
Name PersonLINDA CZARKOWSKINamePerson
Telephone Number9093960289TelephoneNumber

Address US AddressUS

FieldValueIRS element (for citing)
Address Line1PO BOX 4910AddressLine1
CityDIAMOND BARCity
StateCAState
ZIP Code917650910ZIPCode
FieldValueIRS element (for citing)
Info In Schedule O Part VIIXInfoInScheduleOPartVII

Form990 Part VII Section A Form990PartVIISectionA (33 entries)

TitleTitleAverage Hours Per WeekAverageHoursPerWeekIndividual Trustee Or DirectorIndividualTrusteeOrDirectorReportable Comp From OrganizationReportableCompFromOrganizationReportable Comp From Related OrgsReportableCompFromRelatedOrgsOther CompensationOtherCompensationOfficerOfficerHighest Compensated EmployeeHighestCompensatedEmployee
RICK ROLLINS
BOARD CHAIRMAN3.0X000
SCOOTER BROTHERS
CHAIR-ELECT3.0X000
JIM COZZIE
IMMEDIATE PAST CHAIR3.0X000
JEFF BATES
EXEC COMMITTEE MEMBER3.0X000
RONALD FUNFAR
EXEC COMMITTEE MEMBER3.0X000
BOB MOORE
EXEC COMMITTEE MEMBER3.0X000
VAN WOODELL
BOARD MEMBER3.0X000
JOEL AYRES
BOARD MEMBER3.0X000
JIM BINGHAM
BOARD MEMBER3.0X000
LUANNE BROWN
BOARD MEMBER3.0X000
LAUREL DASHER
BOARD MEMBER3.0X000
DONNIE EATHERLY
BOARD MEMBER3.0X000
DOUG EVANS
BOARD MEMBER3.0X000
JOHN HOTCHKIS
BOARD MEMBER3.0X000
JOHN IANNOTTE
BOARD MEMBER3.0X000
MYLES KOVACS
BOARD MEMBER3.0X000
ZAN MARTIN
BOARD MEMBER3.0X000
ADRIAN MURRAY
BOARD MEMBER3.0X000
TONY NAPOLI Jr
BOARD MEMBER3.0X000
ED ORZETTI
BOARD MEMBER3.0X000
ERNIE SILVERS
BOARD MEMBER3.0X000
MIKE SPAGNOLA
BOARD MEMBER3.0X000
CHRIS THOMSON
BOARD MEMBER3.0X000
TIM WATTS
BOARD MEMBER3.0X000
JEEP WORTHAN
BOARD MEMBER3.0X000
CHRISTOPHER J KERSTING
PRESIDENT/CEO40.0492233096055X
LINDA CZARKOWSKI
VP, ADMINISTRATION40.0188938034228X
DAN GRESHAM
SECRETARY/TREASURER3.0000X
WILLIAM MILLER
EXEC VICE PRESIDENT40.0295402046654X
PETER MACGILLIVRAY
VICE PRESIDENT, SALES40.0208920014410X
JOHN WARANIAK
VP, OE RELATIONS40.0183385035694X
Steve McDonald
VP Government Affairs40.0173922018583X
Alise Miner
VP IT40.0158713018742X
FieldValueIRS element (for citing)
Total Reportable Comp From Org1701513TotalReportableCompFromOrg
Total Reportable Comp Frm Rltd Orgs0TotalReportableCompFrmRltdOrgs
Total Other Compensation264366TotalOtherCompensation
Number Individuals GT100 K14NumberIndividualsGT100K
Formers ListedfalseFormersListed
Total Comp GT150 KtrueTotalCompGT150K
Compensation From Other SourcesfalseCompensationFromOtherSources

Contractor Compensation ContractorCompensation (5 entries)

Address Line1AddressOfContractor/AddressUS/AddressLine1CityAddressOfContractor/AddressUS/CityStateAddressOfContractor/AddressUS/StateZIP CodeAddressOfContractor/AddressUS/ZIPCodeDescription Of ServicesDescriptionOfServicesCompensationCompensation
ConvExx
6865 South Eastern Avenue Suite 10LAS VEGASNV89119Show Management1402993
Trainum Snowdon Deane
1317 F Street NW Suite 500WASHINGTONDC20004Legal Counsel316792
Grant Thornton LLP
1000 Wilshire Boulevard Suite 300LOS ANGELESCA90017CPA303995
Prairie Wolf Partners
7400 W 130th Street Suite 170OVERLAND PARKIA66213Development214111
Motor Media
2841 Sanborn Avenue Suite 1LA CRESCENTACA91214Sales171431
FieldValueIRS element (for citing)
Number Of Contractors GT100 K6NumberOfContractorsGT100K
Membership Dues2285494MembershipDues
All Other Contributions34485AllOtherContributions
Total Contributions2319979TotalContributions

Program Service Revenue ProgramServiceRevenue (3 entries)

DescriptionDescriptionTotal Revenue ColumnTotalRevenueColumnExclusionExclusionAmountRelated Or Exempt Function IncomeRelatedOrExemptFunctionIncome
CONVENTION & TRADE21684358$21,684,358
MEMBERSHIP PROGRAMS9569895698
COUNCIL ACTIVITIES206631206631
FieldValueIRS element (for citing)
Total Program Service Revenue21986687TotalProgramServiceRevenue

Investment Income InvestmentIncome

FieldValueIRS element (for citing)
Total Revenue Column1625536TotalRevenueColumn
Exclusion$1,625,536ExclusionAmount

Income From Invest Bond Proceeds IncomeFromInvestBondProceeds

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn

Royalties Revenue RoyaltiesRevenue

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn

Gross Rents GrossRents

FieldValueIRS element (for citing)
Real345991Real

Rental Income Or Loss RentalIncomeOrLoss

FieldValueIRS element (for citing)
Real345991Real

Net Rental Income Or Loss NetRentalIncomeOrLoss

FieldValueIRS element (for citing)
Total Revenue Column345991TotalRevenueColumn
Exclusion$345,991ExclusionAmount

Gross Amount Sales Assets GrossAmountSalesAssets

FieldValueIRS element (for citing)
Securities70086478Securities

Less Cost Oth Basis Sales Expenses LessCostOthBasisSalesExpenses

FieldValueIRS element (for citing)
Securities67906057Securities

Gain Or Loss GainOrLoss

FieldValueIRS element (for citing)
Securities2180421Securities

Net Gain Or Loss Investments NetGainOrLossInvestments

FieldValueIRS element (for citing)
Total Revenue Column2180421TotalRevenueColumn
Exclusion$2,180,421ExclusionAmount

Net Income From Fundraising Events NetIncomeFromFundraisingEvents

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn

Net Income From Gaming NetIncomeFromGaming

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn

Net Income Or Loss NetIncomeOrLoss

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn

Other Revenue Misc OtherRevenueMisc (2 entries)

DescriptionDescriptionTotal Revenue ColumnTotalRevenueColumnExclusionExclusionAmount
MISC. REVENUE3828$3,828
CORPORATE REVENUE997773$997,773
FieldValueIRS element (for citing)
Total Other Revenue1001601TotalOtherRevenue

Total Revenue TotalRevenue

FieldValueIRS element (for citing)
Total Revenue Column29460215TotalRevenueColumn
Related Or Exempt Function Income302329RelatedOrExemptFunctionIncome
Exclusion$26,837,907ExclusionAmount

Grants To Domestic Orgs GrantsToDomesticOrgs

FieldValueIRS element (for citing)
Total0Total

Grants To Domestic Individuals GrantsToDomesticIndividuals

FieldValueIRS element (for citing)
Total0Total

Foreign Grants ForeignGrants

FieldValueIRS element (for citing)
Total0Total

Benefits To Members BenefitsToMembers

FieldValueIRS element (for citing)
Total0Total

Comp Current Officers Directors CompCurrentOfficersDirectors

FieldValueIRS element (for citing)
Total1525818Total

Comp Disqual Persons CompDisqualPersons

FieldValueIRS element (for citing)
Total0Total

Other Salaries And Wages OtherSalariesAndWages

FieldValueIRS element (for citing)
Total4639087Total

Pension Plan Contributions PensionPlanContributions

FieldValueIRS element (for citing)
Total290225Total

Other Employee Benefits OtherEmployeeBenefits

FieldValueIRS element (for citing)
Total955086Total

Payroll Taxes PayrollTaxes

FieldValueIRS element (for citing)
Total393181Total

Fees For Services Management FeesForServicesManagement

FieldValueIRS element (for citing)
Total0Total

Fees For Services Legal FeesForServicesLegal

FieldValueIRS element (for citing)
Total465811Total

Fees For Services Accounting FeesForServicesAccounting

FieldValueIRS element (for citing)
Total143140Total

Fees For Services Lobbying FeesForServicesLobbying

FieldValueIRS element (for citing)
Total175268Total

Fees For Services Prof Fundraising FeesForServicesProfFundraising

FieldValueIRS element (for citing)
Total0Total

Fees For Services Invst Mgmnt Fees FeesForServicesInvstMgmntFees

FieldValueIRS element (for citing)
Total300759Total

Fees For Services Other FeesForServicesOther

FieldValueIRS element (for citing)
Total517706Total

Advertising Advertising

FieldValueIRS element (for citing)
Total180510Total

Office Expenses OfficeExpenses

FieldValueIRS element (for citing)
Total676246Total

Information Technology InformationTechnology

FieldValueIRS element (for citing)
Total208018Total

Royalties Royalties

FieldValueIRS element (for citing)
Total0Total

Occupancy Occupancy

FieldValueIRS element (for citing)
Total387711Total

Travel Travel

FieldValueIRS element (for citing)
Total715475Total

Travel Entrtnmnt Public Officials TravelEntrtnmntPublicOfficials

FieldValueIRS element (for citing)
Total0Total

Conferences Meetings ConferencesMeetings

FieldValueIRS element (for citing)
Total2065938Total

Interest Interest

FieldValueIRS element (for citing)
Total0Total

Payments To Affiliates PaymentsToAffiliates

FieldValueIRS element (for citing)
Total269817Total

Depreciation Depletion DepreciationDepletion

FieldValueIRS element (for citing)
Total1016538Total

Insurance Insurance

FieldValueIRS element (for citing)
Total249772Total

Other Expenses OtherExpenses (5 entries)

DescriptionDescriptionTotalTotal
TRADE SHOW EXPENSE5390341
FEES1636639
OTHER EXPENSES952533
MAINTENANCE EXPENSE258974
DATA POOL205000

All Other Expenses AllOtherExpenses

FieldValueIRS element (for citing)
Total202320Total

Total Functional Expenses TotalFunctionalExpenses

FieldValueIRS element (for citing)
Total23821913Total
Program Services0ProgramServices

Cash Non Interest Bearing CashNonInterestBearing

FieldValueIRS element (for citing)
BOY2306231BOY
EOY1031030EOY

Savings And Temp Cash Investments SavingsAndTempCashInvestments

FieldValueIRS element (for citing)
BOY3536501BOY
EOY4705178EOY

Accounts Receivable AccountsReceivable

FieldValueIRS element (for citing)
BOY10457478BOY
EOY2944736EOY

Prepaid Expenses Deferred Charges PrepaidExpensesDeferredCharges

FieldValueIRS element (for citing)
BOY3492657BOY
EOY2218941EOY
FieldValueIRS element (for citing)
Land Buildings Equipment Basis12361469LandBuildingsEquipmentBasis
Land Bldg Equipment Accum Deprec5662676LandBldgEquipmentAccumDeprec

Land Buildings Equipment Basis Net LandBuildingsEquipmentBasisNet

FieldValueIRS element (for citing)
BOY7404392BOY
EOY6698793EOY

Investments Pub Traded Securities InvestmentsPubTradedSecurities

FieldValueIRS element (for citing)
BOY50014050BOY
EOY64826700EOY

Other Assets Total OtherAssetsTotal

FieldValueIRS element (for citing)
BOY218192BOY
EOY141683EOY

Total Assets TotalAssets

FieldValueIRS element (for citing)
BOY77429501BOY
EOY82567061EOY

Accounts Payable Accrued Expenses AccountsPayableAccruedExpenses

FieldValueIRS element (for citing)
BOY767774BOY
EOY221753EOY

Deferred Revenue DeferredRevenue

FieldValueIRS element (for citing)
BOY17489888BOY
EOY11810865EOY

Other Liabilities OtherLiabilities

FieldValueIRS element (for citing)
BOY1588491BOY
EOY2241404EOY

Total Liabilities TotalLiabilities

FieldValueIRS element (for citing)
BOY19846153BOY
EOY14274022EOY
FieldValueIRS element (for citing)
Follow SFAS117XFollowSFAS117

Unrestricted Net Assets UnrestrictedNetAssets

FieldValueIRS element (for citing)
BOY57583348BOY
EOY68293039EOY

Total Net Assets Fund Balances TotalNetAssetsFundBalances

FieldValueIRS element (for citing)
BOY57583348BOY
EOY68293039EOY

Total Liab Net Assets Fund Balances TotalLiabNetAssetsFundBalances

FieldValueIRS element (for citing)
BOY77429501BOY
EOY82567061EOY
FieldValueIRS element (for citing)
Info In Schedule O Part XIXInfoInScheduleOPartXI
Reconcilation Revenue Expenses5638302ReconcilationRevenueExpenses
Reconcilation Other Changes5071389ReconcilationOtherChanges
Method Of Accounting AccrualXMethodOfAccountingAccrual
Accountant Compile Or ReviewfalseAccountantCompileOrReview
FS AuditedtrueFSAudited
Audit CommitteetrueAuditCommittee
Financial Statement ConsolidatedXFinancialStatementConsolidated
Federal Grant Audit RequiredfalseFederalGrantAuditRequired

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Political Expenditures0PoliticalExpenditures
Volunteer Hours108VolunteerHours
Amt Expended For527 Activities0AmtExpendedFor527Activities
Amt Of Internal Funds Contributed0AmtOfInternalFundsContributed
Total Exmpt Function Expenditures0TotalExmptFunctionExpenditures
Form1120 Pol FiledfalseForm1120PolFiled

Sec527 Pol Orgs Sec527PolOrgs

Name Of527 Organization NameOf527Organization

FieldValueIRS element (for citing)
Business Name Line1SEMA CAL POLITICALBusinessNameLine1
Business Name Line2ACTION COMMITTEEBusinessNameLine2

Address US AddressUS

FieldValueIRS element (for citing)
Address Line11575 S VALLEY VISTAAddressLine1
CityDIAMOND BARCity
StateCAState
ZIP Code91765ZIPCode
FieldValueIRS element (for citing)
EIN952544340EIN
Amt Of Contribs Recd Delivered1250AmtOfContribsRecdDelivered
FieldValueIRS element (for citing)
Total Grassroots LobbyingTotalGrassrootsLobbying
Total Direct LobbyingTotalDirectLobbying
Total Lobbying ExpendituresTotalLobbyingExpenditures
Other Exempt Purpose ExpendituresOtherExemptPurposeExpenditures
Total Exempt Purpose ExpendituresTotalExemptPurposeExpenditures
Lobbying NontaxableLobbyingNontaxableAmount
Grassroots NontaxableGrassrootsNontaxableAmount
Tot Lobbying Grassroot Minus Non TxTotLobbyingGrassrootMinusNonTx
Tot Lobby Expend Mns Lobbying NontxTotLobbyExpendMnsLobbyingNontx
Substantially All Dues NondeductfalseSubstantiallyAllDuesNondeduct
Only In House LobbyingfalseOnlyInHouseLobbying
Agree To Carryover Prior YearfalseAgreeToCarryoverPriorYear
Dues Assessments2285494DuesAssessments
Non Ded Lobby Political Current175268NonDedLobbyPoliticalCurrent
Non Ded Lobby Political Carryover0NonDedLobbyPoliticalCarryover
Non Ded Lobby Political Total175268NonDedLobbyPoliticalTotal
Aggr Amt Reported In Dues Notices502809AggrAmtReportedInDuesNotices
Taxable-$327,541TaxableAmount

Form990 Schedule C Part IV Form990ScheduleCPartIV

FieldValueIRS element (for citing)
IdentifierPOLITICAL CAMPAIGN ACTIVITIESIdentifier
Return ReferencePART 1-A, LINE 1ReturnReference
ExplanationSPECIALTY EQUIPMENT MARKET ASSOCIATION FEDERAL POLITICAL ACTION COMMITTEE The D.C. office lobbies in all 50 states, U.S. Congress and with administrative regulatory agencies. Lobbying activity includes writing letters, engaging grass-roots participating coalitions, and face-to-face meetings with legislators and regulators. The committee may contribute to campaign funds to support individual candidates who are supportive of the specialty automotive aftermarket industry. SPECIALTY EQUIPMENT MARKET ASSOCIATION CALIFORNIA POLITICAL ACTION COMMITTEE The D.C. office monitors legislation at both the federal and state levels. The committee may contribute to campaign funds to support individual candidates who are supportive of the specialty automotive aftermarket industry.Explanation

Schedule D IRS990ScheduleD

FieldValueIRS element (for citing)
Art Public Exhibition AmtsArtPublicExhibitionAmts
Held Works Of Art AmtsHeldWorksOfArtAmts

Land Land

FieldValueIRS element (for citing)
Investment Cost Or Other Basis0InvestmentCostOrOtherBasis
Other Cost Or Other Basis1647035OtherCostOrOtherBasis
Book Value1647035BookValue

Buildings Buildings

FieldValueIRS element (for citing)
Investment Cost Or Other Basis0InvestmentCostOrOtherBasis
Other Cost Or Other Basis5752464OtherCostOrOtherBasis
Depreciation2102747Depreciation
Book Value3649716BookValue
FieldValueIRS element (for citing)
Leasehold ImprovementsLeaseholdImprovements

Equipment Equipment

FieldValueIRS element (for citing)
Investment Cost Or Other Basis0InvestmentCostOrOtherBasis
Other Cost Or Other Basis2325731OtherCostOrOtherBasis
Depreciation1051315Depreciation
Book Value1475428BookValue

Other Land Buildings OtherLandBuildings

FieldValueIRS element (for citing)
Investment Cost Or Other Basis0InvestmentCostOrOtherBasis
Other Cost Or Other Basis2325302OtherCostOrOtherBasis
Depreciation2508614Depreciation
Book Value338966BookValue
FieldValueIRS element (for citing)
Total Of Book Value Land Buildings7111145TotalOfBookValueLandBuildings
Federal Income Tax Liability0FederalIncomeTaxLiability

Other Liabilities OtherLiabilities (3 entries)

DescriptionDescriptionAmountAmount
ACCRUED EXPENSES$1,616,446
ACCRUED COMPENSATION EXPENSE$624,164
SALES TAX PAYABLE$794
FieldValueIRS element (for citing)
Total Of Amounts2241404TotalOfAmounts
Total Revenue29460215TotalRevenue
Total Expenses23821913TotalExpenses
Excess Or Deficit For Year5638302ExcessOrDeficitForYear
Net Unrealized GL On Investments5071389NetUnrealizedGLOnInvestments
Total Adjustments5071389TotalAdjustments
Excess Or Deficit Per FS10709691ExcessOrDeficitPerFS
Tot Revenue Etc Audited Fincl Stmt34550744TotRevenueEtcAuditedFinclStmt
Net Unrealized Gains Investments5071389NetUnrealizedGainsInvestments
Other Revenues19140OtherRevenues
Revenue Not Rptd F9905090529RevenueNotRptdF990
Revenue Subtotal29460215RevenueSubtotal
Total Revenue Per Form99029460215TotalRevenuePerForm990
Tot Expenses Etc Audited Fincl Stmt23841053TotExpensesEtcAuditedFinclStmt
Other Expenses Included19140OtherExpensesIncluded
Expenses Not Rptd F99019140ExpensesNotRptdF990
Expenses Subtotal23821913ExpensesSubtotal
Total Expenses Per Form99023821913TotalExpensesPerForm990

Form990 Schedule D Part XIV Form990ScheduleDPartXIV (2 entries)

IdentifierIdentifierReturn ReferenceReturnReferenceExplanationExplanation
FUNDRAISING EVENT DIRECT REVENUE AND EXPENSEPART XII, LINE 2D AND PART XIII, LINE 2DAmounts reclassed for tax purposes. Total amount of reclass nets to zero.
FIN 48 FOOTNOTEPART X, LINE 2Effective July 1, 2009, the Company adopted the provisions of ASC Topic 740, Income Taxes, as it relates to accounting for uncertainties in income taxes. This guidance prescribes a recognition threshold and a measurement attribute for the financial statement recognition and measurement of tax positions taken or expected to be taken in a tax return. It also provides guidance on derecognition, classification, interest and penalties, disclosures and transition on uncertain tax positions. For these tax benefits to be recognized, a tax position must be more-likely-than-not to be sustained upon the examination by taxing authorities. Differences between the amounts reported as a result of adoption are accounted for as a cumulative effect adjustment recorded to net assets as of July 1, 2009. The adoption of this guidance did not result in an adjustment to beginning net assets as there were no uncertain tax positions identified as of July 1, 2010 or June 30, 2011.

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Travel For CompanionsXTravelForCompanions
Written Policy Re T And E ExpensestrueWrittenPolicyReTAndEExpenses
Substantiation RequiredtrueSubstantiationRequired
Compensation CommitteeXCompensationCommittee
Independent ConsultantXIndependentConsultant
Written Employment ContractXWrittenEmploymentContract
Compensation SurveyXCompensationSurvey
Board Or Committee ApprovalXBoardOrCommitteeApproval
Severance PaymentfalseSeverancePayment
Supplemental Nonqual Retire PlantrueSupplementalNonqualRetirePlan
Equity Based Comp ArrangementfalseEquityBasedCompArrangement

Form990 Schedule J Part II Form990ScheduleJPartII (7 entries)

Base Compensation Filing OrgBaseCompensationFilingOrgComp Based On Related OrgsCompBasedOnRelatedOrgsBonus Filing OrgBonusFilingOrgBonus Related OrgsBonusRelatedOrgsOther Compensation Filing OrgOtherCompensationFilingOrgOther Compensation Related OrgsOtherCompensationRelatedOrgsDeferred Comp Filing OrgDeferredCompFilingOrgDeferred Comp Related OrgsDeferredCompRelatedOrgsNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgNontaxable Benefits Related OrgsNontaxableBenefitsRelatedOrgsTotal Compensation Filing OrgTotalCompensationFilingOrgTotal Compensation Related OrgsTotalCompensationRelatedOrgsComp Report Prior990 Filing OrgCompReportPrior990FilingOrgComp Report Prior990 Related OrgsCompReportPrior990RelatedOrgs
CHRISTOPHER J KERSTING
36302401025090267000708940251610588288000
WILLIAM MILLER
268142041600231000199930266610342056000
PETER MACGILLIVRAY
19393802704012278014410000223330000
JOHN WARANIAK
17441002375066000122420234520219079000
LINDA CZARKOWSKI
17823202581081250121750220530223166000
Steve McDonald
15527202200016450011067075160192505000
Alise Miner
149733023800660008791099510177455000

Form990 Schedule J Part III Form990ScheduleJPartIII (2 entries)

IdentifierIdentifierReturn ReferenceReturnReferenceExplanationExplanation
TRAVEL FOR COMPANIONSPART I, LINE 1AWHEN ACCOMPANIED BY HIS SPOUSE THE PRESIDENT/CEO WILL BE REIMBURSED FOR REASONABLE AND NECESSARY BUSINESS EXPENSES INCURRED.
SUPPLEMENTAL NONQUALIFIED RETIREMENT PLANPART I, LINE 4BCHRISTOPHER J. KERSTING - $5,508.38

Schedule L IRS990ScheduleL

Form990 Schedule L Part IV Form990ScheduleLPartIV

Name Of Interested Person NameOfInterestedPerson

FieldValueIRS element (for citing)
Name PersonRobert PriceNamePerson
FieldValueIRS element (for citing)
RelationshipFormer Board MemberRelationship
Amount Of Transaction214111AmountOfTransaction
Description Of TransactionDevelop Educational PrgmsDescriptionOfTransaction
Sharing Of RevenuesfalseSharingOfRevenues

Schedule O IRS990ScheduleO

General Explanation GeneralExplanation (19 entries)

IdentifierIdentifierExplanationExplanationReturn ReferenceReturnReference
ORGANIZATION'S MISSION AND PROGRAM SERVICE ACCOMPLISHMENTSFOR OVER 40 YEARS, THE SPECIALTY EQUIPMENT MARKET ASSOCIATION HAS SERVED AS THE SOLE GUIDING FORCE BEHIND THE EXTRAORDINARY GROWTH AND SUCCESS OF THE SPECIALTY AUTOMOTIVE AFTERMARKET - A UNIQUE INDUSTRY DEDICATED TO THE ENHANCED PERFORMANCE, APPEARANCE AND HANDLING OF THE 20TH CENTURY'S GREATEST INNOVATION: THE AUTOMOBILE. DURING THOSE YEARS, SEMA HAS MATURED FROM AN UPSTART COALITION OF INNOVATIVE ENTREPRENEURS TO AN ESTABLISHED BUSINESS FORCE WHOSE IMPACT IS FELT BY EVERY SEGMENT OF THE MARKETPLACE AS WELL AS THE LEGISLATIVE BODIES WHICH GOVERN IT. WHETHER IT HAS BEEN THROUGH PROVIDING OUR MEMBERS WITH AN UNRIVALED FORUM TO BUY, SELL AND MARKET PRODUCTS AND SERVICES WHICH HAVE DRIVEN THIS INDUSTRY - THE SEMA SHOW; LEGAL PROTECTION TO ENSURE THAT MEMBERS' DOORS REMAIN OPEN TO DO WHAT THEY DO BEST - BUSINESS; OR OUR VALUABLE MENU OF BENEFITS WHICH HELP MEMBERS IMPROVE THEIR DAY TO DAY BUSINESS AND MARKETING ACTIVITIES, SEMA HAS BEEN THERE SINCE THE BEGINNING AS THE ONLY ASSOCIATION DEDICATED EXCLUSIVELY TO SERVING COMPANIES IN THE SPECIALTY AUTOMOTIVE AFTERMARKET. LITTLE MORE THAN A GENERATION AGO, SEMA'S FOUNDING MEMBERS CREATED A NEW INDUSTRY AND NEW OPPORTUNITIES FOR THEMSELVES BY PROVIDING ACCESS TO IMPROVED PERFORMANCE. IN A CULTURE WHERE BIGGER WAS BETTER, AND FASTER WAS THE ONLY WAY TO GO, SEMA MEMBERS MADE THE PARTS THAT PUT MUSCLE AND POWER UNDER THE HOOD. BEFORE LONG, THESE INDUSTRY PIONEERS FOUND THEMSELVES IN NEED OF A UNIFIED VOICE TO PROTECT THEIR BUSINESSES. IN 1963, SEMA WAS BORN TO ADDRESS THAT NEED. SINCE THAT TIME, THE KEY TO OUR INDUSTRY'S SPECTACULAR SUCCESS HAS BEEN ITS UNCANNY ABILITY TO ADAPT TO CHANGE AND SHIFTING CONSUMER TASTES. TODAY, OUR MANUFACTURING MEMBERS ARE JUST AS LIKELY TO INTRODUCE DRAMATIC RESTYLING ACCESSORIES AND HANDLING COMPONENTS AS THEY ARE ""UNDERHOOD"" PERFORMANCE PRODUCTS. SEMA'S DISTRIBUTOR AND RETAIL MEMBERS NOW CARRY EXTENSIVE LINES FOR MULTIPLE AUTOMOTIVE MANUFACTURERS. AND, OUR SUCCESS-ORIENTED MANUFACTURERS' REPS ARE NOW AS LIKELY TO REPRESENT AMERICAN FIRMS IN JAPAN, GERMANY AND AUSTRALIA AS THEY ARE IN THE UNITED STATES. TECHNICAL ASSISTANCE: SEMA MAINTAINS AN EXTREMELY EFFECTIVE PROGRAM OF TECHNICAL ASSISTANCE TO HELP OUR MEMBERS DEVELOP RESPONSIBLE PRODUCTS THAT CONFORM TO APPROVED REGULATORY GUIDELINES. IN ADDITION TO CUSTOMIZED, ""ONE-ON-ONE"" CONSULTING, SEMA HAS DEVELOPED A VIDEO PRESENTATION DESIGNED TO HELP COMPANIES NAVIGATE THE INTRICATE ARENA OF EMISSIONS CERTIFICATION. WITHOUT QUESTION, THE SEMA SHOW IN LAS VEGAS IS THE MOST IMPORTANT EVENT OF THE YEAR FOR ANY BUSINESS INVOLVED IN THE AUTOMOTIVE AFTER MARKET. THIS WORLD RENOWNED EXPOSITION TYPICALLY ATTRACTS MORE THAN 1,800 EXHIBITING COMPANIES, 40,000-PLUS QUALIFIED BUYERS AND 80,000-100,000 TOTAL ATTENDEES. THE FOLLOWING EXCLUSIVE SEMA SERVICES ARE AVAILABLE TO MEMBERS: MEMBERSHIP DIRECTORY: PUBLISHED ANNUALLY, THE SEMA INDUSTRY DIRECTORY HAS BECOME THE ""YELLOW PAGES"" OF THE INDUSTRY. AVAILABLE FREE TO MEMBERS, THERE ARE MORE THAN 6,400 MEMBER COMPANIES LISTED, PROVIDING A VALUABLE TOOL FOR LOCATING AND CONTACTING YOUR INDUSTRY COLLEAGUES. EXPORTING ASSISTANCE: THE FOLLOWING EXCLUSIVE SEMA SERVICES ARE AVAILABLE TO MEMBERS: MEMBERSHIP DIRECTORY: PUBLISHED ANNUALLY, THE SEMA INDUSTRY DIRECTORY HAS BECOME THE "YELLOW PAGES" OF THE INDUSTRY. AVAILABLE FREE TO MEMBERS, THERE ARE MORE THAN 6,400 MEMBER COMPANIES LISTED, PROVIDING A VALUABLE TOOL FOR LOCATING AND CONTACTING YOUR INDUSTRY COLLEAGUES. EXPORTING ASSISTANCE: SEMA HAS DEVELOPED AN EXPORTING ASSISTANCE PROGRAM TO HELP MEMBERS THAT ARE PLANNING TO EXPAND THEIR MARKETS THROUGHOUT THE WORLD. SEMA CAN HELP PROVIDE INFORMATION ON: CUSTOMS AND REGULATION; FREIGHT SERVICES; INFORMATION RESOURCES; EXPORT REGULATIONS; HAZARDOUS MATERIALS; COUNTRY PROFILES; TIPS ON PROTOCOL; LISTS OF EXPORT TRADE PUBLICATIONS; EXPORT MANAGEMENT FIRMS; COMPUTERIZED TRANSLATION SERVICES; AND FINANCIAL AND CREDIT INFORMATION, INCLUDING GLOBAL "OPEN ACCOUNTS". ASSOCIATION LOGO SHEETS AND MEMBERSHIP PLAQUES: INCLUSION OF THE SEMA LOGO ON PACKAGING AND LETTERHEADS DEMONSTRATES OUR COMMITMENT TO THE INDUSTRY. MEMBERS RECEIVE COMPLIMENTARY LOGO "STAT" SHEETS FOR ADVERTISING AND PROMOTIONAL USE, AND AN ATTRACTIVE MEMBERSHIP PLAQUE TO DISPLAY. MANUFACTURERS' REP DIRECTORY SERVICE: SEMA PUBLISHES AS PART OF THE SHOW DIRECTORY AN ANNUAL MANUFACTURERS' REP DIRECTORY THAT IS DISTRIBUTED TO MORE THAN 100,000 ATTENDEES AND EXHIBITORS AT THE SEMA SHOW. IT HAS BECOME A MAJOR RESOURCE FOR COMPANIES DEVELOPING OR REVISING THEIR REP PROGRAMS. INFOSERVE: NEED TO LOCATE A PARTICULAR COMPANY, SPECIFIC DATA, OR STATISTICS? BY CALLING THE INFOSERVE HOTLINE YOU PUT SEMA'S KNOWLEDGE AT YOUR FINGERTIPS AND GET YOUR ANSWERS FREE. OE RELATIONS: SEMA HAS LAUNCHED AN AMBITIOUS CAMPAIGN TO IMPROVE COMMUNICATIONS BETWEEN AFTERMARKET COMPANIES AND ORIGINAL EQUIPMENT MANUFACTURERS. THE TECHNOLOGY TRANSFER EXCHANGE PROGRAM ALLOWS SEMA MEMBER COMPANIES ACCESS TO TECHNICAL INFORMATION AND DRAWINGS RELATIVE TO VARIOUS CARS, TRUCKS AND SPORT UTILITY. THIS INFORMATION IS CURRENTLY BEING PROVIDED BY FORD, GM, AND SCION. OEM TECH TALKS: PROVIDE SEMA MEMBER COMPANIES WITH ADVANCE TECHNOLOGY INFORMATION COMING FROM THE VARIOUS OEM'S. AN ASSOCIATION'S SUCCESS IS HOW SUCCESSFUL ITS MEMBER COMPANIES ARE. WITH THIS ALL-ENCOMPASSING CRITERIA IN MIND, SEMA STRIVES TO PROVIDE ITS MEMBERS WITH THE TOOLS THEY WILL NEED TO REMAIN COMPETITIVE AND EXCEL IN TODAY'S MARKETPLACE.
ORGANIZATION'S MISSION AND PROGRAM SERVICE ACCOMPLISHMENTS(CONTINUED)SEMA MARKET STUDY: EACH YEAR, SEMA SPENDS MONTHS OF DEDICATED WORK AND MORE THAN $50,000 TO PRODUCE THE ANNUAL SEMA MARKET STUDY. ORIGINALLY SOLD FOR $595, SEMA FOUND THE INFORMATION CONTAINED IN THIS STUDY SO CRITICAL TO OUR MEMBER'S SUCCESS THAT WE NOW GIVE IT TO THEM FREE AS A MEMBERSHIP BENEFIT. NOW EVERY SEMA MEMBER ANNUALLY RECEIVES CURRENT INFORMATION ON INDUSTRY TRENDS, PRODUCTS SALES, MARKET SIZE, BRAND VS. GENERIC ANALYSIS, DETAILED CONSUMER PROFILES, PERCEPTION AND GROWTH ESTIMATES, AS WELL AS TIPS ON HOW TO USE THIS INFORMATION, ALL JAM-PACKED INTO A PUBLICATION OF MORE THAN 100 PAGES. IN AN EFFORT TO PROVIDE EVEN MORE TIMELY RESEARCH INFORMATION TO OUR MEMBERS, MARKET RESEARCH IS NOW BEING PUBLISHED MONTHLY ON THE PAGES OF OUR ASSOCIATION NEWSLETTER, SEMA NEWS. MARKET TRENDS ARE ALSO INCLUDED IN SEMA E-NEWS. MAILING LISTS AND LABELS: SEMA PROVIDES ITS MEMBER COMPANIES WITH WHAT SOME CALL THE MOST TARGETED AND EFFECTIVE MAILING LISTS AND LABELS IN THE INDUSTRY. ADDITIONALLY, VIRTUALLY EVERY SEMA FUNCTION FEATURES SEMINARS AND PRESENTATIONS DESIGNED TO HELP OUR MEMBERS SELL MORE PRODUCT. WHETHER IT'S A "FUTURESTORE" DISPLAY AREA TO ILLUSTRATE THE MOST EFFECTIVE STORE LAYOUTS FOR MOVING MERCHANDISE, SEMINARS TO HELP MEMBERS BEGIN MANUFACTURING IN MEXICO, OR PANEL DISCUSSIONS ON EXPORTING TO EUROPE AFTER THE ESTABLISHMENT OF THE COMMON MARKET. SEMA: SINCE ALMOST EVERY SIGNIFICANT MEMBER OF THE AUTOMOTIVE AFTERMARKET CONVENES EACH FALL IN LAS VEGAS FOR THE SEMA SHOW, THE EDUCATION DAY PORTION OF SHOW WEEK WAS DESIGNED TO HELP EDUCATE AND INSTRUCT ALL SEGMENTS OF THE AFTERMARKET ON SUCH TOPICS AS PROGRESSIVE STORE LAYOUTS, INNOVATIVE COMPUTER-AIDED DESIGNED TECHNOLOGY, EFFECTIVE HIRING PROCEDURES, CO-OP ADVERTISING TECHNIQUES, PROFIT OPPORTUNITIES IN SELECT MARKET SEGMENTS, MANAGEMENT TECHNIQUES, TAX-SAVING ADVICE, AND EVEN PRODUCT INSTALLATION. SEMINARS ARE NOW HELD EACH DAY DURING SHOW WEEK. MEMBERSHIP IN SEMA AFFORDS THE OPPORTUNITY FOR COMMITTEE PARTICIPATION. SEMA'S WIDE RANGE OF COMMITTEES COVER VITAL TOPICS THAT IMPACT THE WELL-BEING OF THE INDUSTRY TODAY AND THE DIRECTION AND HEALTH FOR THE FUTURE. EVERY SEMA MEMBER IS ELIGIBLE FOR COMMITTEE MEMBERSHIP. IF YOU WERE TO SURVEY THE NATION'S TOP EXECUTIVES AND ASK THEM WHAT IS THE SINGLE MOST VALUABLE COMMODITY IN THE BUSINESS WORLD TODAY, NINE OUT OF TEN WOULD ANSWER: "ACCURATE INFORMATION". SEMA CURRENTLY DEDICATES TWO MAJOR ASSOCIATION PUBLICATIONS, THREE ANNUAL INDUSTRY FUNCTIONS, AND ACTIVE COMMITTEES TO ACHIEVE THIS IMPORTANT GOAL. SEMA NEWS: THE NEWS TO STAY ON TOP IS ALL HERE ON THE PAGES OF OUR MONTHLY ASSOCIATION NEWSLETTER. IT CONCENTRATES ON THE HIGHLIGHTS TO KEEP AHEAD AND IT'S FREE TO SEMA MEMBERS. INDUSTRY AND LEGISLATIVE ALERTS: SENT OUT WHENEVER NEEDED, THESE VALUABLE ALERTS KEEP MEMBERS APPRISED OF CRITICAL ISSUES AS THEY'RE HAPPENING TO GIVE DECISION MAKERS THE INFORMATION YOU NEED TO CREATE A QUICK AND EFFECTIVE RESPONSE. SEMA ALSO STRIVES TO ASSIST MEMBER COMPANIES IN PUBLISHING THEIR OWN NEWSWORTHY ITEMS. EACH MONTH, MEMBERS RECEIVE REPORTING FORMS TO UPDATE THE ASSOCIATION ON PERSONNEL CHANGES, NEW PRODUCT RELEASES, CHANGE OF ADDRESS, NEW CONTACT PEOPLE, INNOVATIVE NEW PROGRAMS AND SERVICES, AND JUST ABOUT ANYTHING OUR MEMBERS DEEM IMPORTANT. THE INFORMATION THEN APPEARS IN THE MOST APPROPRIATE OF THE ABOVE PUBLICATIONS. AS AN ADDED BENEFIT, SEMA ALSO PROVIDES MEMBERS WITH CONSULTATION SERVICES, THROUGH ITS PUBLIC RELATIONS OFFICE, ON CONDUCTING EFFECTIVE PRESS CONFERENCES, TARGETING RELEASES AND GENERATING PUBLICITY. DURING SHOW TIME, MEMBERS ARE ENCOURAGED TO FORWARD PRESS RELEASES TO THE MEDIA CENTER DRAMATICALLY IMPROVING THE CHANCES FOR PRESS COVERAGE. IT IS ESTIMATED THAT ABOUT 250,000 PERSONS AND COMPANIES ARE BENEFITED DIRECTLY OR INDIRECTLY BY SEMA. DEVELOPMENT OF CONSUMER WEB-SITE - ENJOYTHEDRIVE.COM: DESIGNED TO PROMOTE AFTERMARKET PRODUCTS AND SERVICES TO THE PUBLIC, THIS WEBSITE PROVIDES THE INFORMATION IN A NON-TECHNICAL FORMAT. EDUCATION: SEMA PROVIDES ITS MEMBERS WITH EDUCATIONAL OPPORTUNITIES THROUGHOUT THE YEAR WITH A WEBINAR. MEMBERS ARE ABLE TO ACCESS THE PRESENTATION ON-LINE AND DIAL AN 800 NUMBER TO HEAR THE PRESENTER. MEMBERS ARE ABLE TO SPEAK DIRECTLY TO THE PRESENTER. THE WEBINAR COVERS A VARIETY OF TOPICS. MEMBERS ARE ABLE TO DOWNLOAD PAST WEBINARS AT THEIR CONVENIENCE.
MEMBERS OR STOCKHOLDERSINDIVIDUALS OF THE MEMBER COMPANIES CAN BE NOMINATED TO THE BOARD OF DIRECTORS. NO INDIVIDUAL MEMBER COMPANY HAS A RIGHT TO RECEIVE DISTRIBUTIONS OF INCOME FROM THE ASSOCIATION, OR ASSETS OF THE ORGANIZATION. SHOULD THE ORGANIZATION DISSOLVE, THEN ANY REMAINING ASSETS WOULD GO TO ANOTHER 501(C)(6) CORPORATION.PART VI, SECTION A, LINE 6
MEMBERS RIGHTSExcept for Supporting Members, all members are eligible to vote in the annual elections if their dues are current.PART VI, SECTION A, LINE 7A
DECISIONS SUBJECT TO APPROVALThe Board of Directors may offer any proposals to Members for consideration and voting by mail, when it appears inadvisable or impractical to call a special meeting for such purpose. The question thus stated and submitted by the Board shall be determined according to a majority of the votes received from the Active Members by mail within thirty (30) days after the mailing thereof to the Members, provided that in each case the votes of at least one-third of the Active Members shall be received. Any and all action taken in pursuance of any such mail vote shall be binding upon the Association.PART VI, SECTION A, LINE 7B
ELECTRONIC COPY OF FORM 990The SEMA Board of Directors has authorized the Audit Review Committee in conjunction with management to review and approve the Form 990. The Form 990 is prepared by an accounting firm. A draft copy is submitted for review and approval. Once approved, the President/CEO signs the Form 990 and an electronic copy is filed with the IRS.PART VI, SECTION B, LINE 11B
CONFLICT OF INTEREST POLICY COMPLIANCEThe Directors are required to fill out a conflict of interest form annually, and are requested to report any new conflicts at the quarterly Board of Directors Meetings.PART VI, SECTION B, LINE 12C
CEO COMPENSATION DETERMINATIONThe compensation for the President/CEO is determined by the compensation committee. THE REVIEW IS BASED ON DATA OBTAINED THROUGH OUTSIDE RESEARCH.PART VI, SECTION B, LINE 15A
RESPONSE TO REQUESTSALL DOCUMENTS ARE MADE AVAILABLE WITHIN THIRTY (30) DAYS OF A WRITTEN REQUEST.PART VI, SECTION C, LINE 19
OTHER CHANGES IN NET ASSETS / FUND BALANCESUNREALIZED NET GAIN ON INVESTMENTS 5,071,389 ---------------------------------------------------------- 5,071,389PART XI, LINE 5
HOURS DEVOTED FOR RELATED ORGANIZATIONNAME:RICK ROLLINS TITLE:BOARD CHAIRMAN HOURS:1FORM 990 PART VII
HOURS DEVOTED FOR RELATED ORGANIZATIONNAME:SCOOTER BROTHERS TITLE:CHAIR-ELECT HOURS:1FORM 990 PART VII
HOURS DEVOTED FOR RELATED ORGANIZATIONNAME:JIM COZZIE TITLE:IMMEDIATE PAST CHAIR HOURS:1FORM 990 PART VII
HOURS DEVOTED FOR RELATED ORGANIZATIONNAME:JEFF BATES TITLE:EXEC COMMITTEE MEMBER HOURS:1FORM 990 PART VII
HOURS DEVOTED FOR RELATED ORGANIZATIONNAME:RONALD FUNFAR TITLE:EXEC COMMITTEE MEMBER HOURS:1FORM 990 PART VII
HOURS DEVOTED FOR RELATED ORGANIZATIONNAME:BOB MOORE TITLE:EXEC COMMITTEE MEMBER HOURS:1FORM 990 PART VII
HOURS DEVOTED FOR RELATED ORGANIZATIONNAME:VAN WOODELL TITLE:BOARD MEMBER HOURS:1FORM 990 PART VII
HOURS DEVOTED FOR RELATED ORGANIZATIONNAME:CHRISTOPHER J. KERSTING TITLE:PRESIDENT/CEO HOURS:2FORM 990 PART VII
HOURS DEVOTED FOR RELATED ORGANIZATIONNAME:DAN GRESHAM TITLE:SECRETARY/TREASURER HOURS:2FORM 990 PART VII

Schedule R IRS990ScheduleR

Form990 Schedule R Part II Form990ScheduleRPartII (2 entries)

Address Line1AddressUS/AddressLine1CityAddressUS/CityStateAddressUS/StateZIP CodeAddressUS/ZIPCodeEINEINPrimary ActivitiesPrimaryActivitiesLegal Domicile StateLegalDomicileStateExempt Code SectionExemptCodeSectionPublic Charity StatusPublicCharityStatusDirect Controlling Entity NADirectControllingEntityNABusiness Name Line1DirectControllingEntityName/BusinessNameLine1
SEMA Memorial Scholarship Fund
1575 South Valley Vista DriveDiamond BarCA91765954131888ScholarshipsDC501(c)(3)07N/A
SPECIALTY EQUIPMENT WARRANTY ALLIANCE
1575 VALLEY VISTA DRIVEDIAMOND BARCA91765205938240WARRANTY PROGCA501(C)(6)N/ANA

Form990 Schedule R Part IV Form990ScheduleRPartIV

Name Of Related Org NameOfRelatedOrg

FieldValueIRS element (for citing)
Business Name Line1PERFORMANCE AFTERMARKET PUBLICATIONS INCBusinessNameLine1

Address US AddressUS

FieldValueIRS element (for citing)
Address Line1PO BOX 4910AddressLine1
CityDIAMOND BARCity
StateCAState
ZIP Code917650910ZIPCode
FieldValueIRS element (for citing)
EIN954198456EIN
Primary ActivityPUBLICATIONPrimaryActivity
Legal Domicile StateCALegalDomicileState

Direct Controlling Entity Name DirectControllingEntityName

FieldValueIRS element (for citing)
Business Name Line1NABusinessNameLine1
FieldValueIRS element (for citing)
Type Of EntityC CORPTypeOfEntity
Share Of Total Income-298950ShareOfTotalIncome
Share Of EOY Assets61764ShareOfEOYAssets
Percentage Ownership1.00000PercentageOwnership
FieldValueIRS element (for citing)
Receipt Of Int Ann Rents RoyaltiesfalseReceiptOfIntAnnRentsRoyalties
Gift Grant Or Cap Contr To Other OrgtrueGiftGrantOrCapContrToOtherOrg
Gift Grant Or Cap Contr Fr Other OrgfalseGiftGrantOrCapContrFrOtherOrg
Loans Or Guarantees To Other OrgtrueLoansOrGuaranteesToOtherOrg
Loans Or Guarantees From Other OrgfalseLoansOrGuaranteesFromOtherOrg
Sale Of Assets To Other OrgfalseSaleOfAssetsToOtherOrg
Purchase Of Assets From Other OrgfalsePurchaseOfAssetsFromOtherOrg
Exchange Of AssetsfalseExchangeOfAssets
Rental Of Facilities To Other OrgsfalseRentalOfFacilitiesToOtherOrgs
Rental Of Facilities Fr Other OrgsfalseRentalOfFacilitiesFrOtherOrgs
Perform Of Services For Other OrgstruePerformOfServicesForOtherOrgs
Perform Of Services By Other OrgsfalsePerformOfServicesByOtherOrgs
Sharing Of FacilitiestrueSharingOfFacilities
Sharing Of Paid EmployeestrueSharingOfPaidEmployees
Reimbursement Paid To Other OrgtrueReimbursementPaidToOtherOrg
Reimbursement Paid By Other OrgfalseReimbursementPaidByOtherOrg
Other Transfer To Other OrgtrueOtherTransferToOtherOrg
Other Transfer From Other OrgfalseOtherTransferFromOtherOrg

Transactions Related Orgs Table TransactionsRelatedOrgsTable (2 entries)

Transaction TypeTransactionTypeAmount InvolvedAmountInvolved
PERFORMANCE AFTERMARKET PUBLICATIONS
B261446
SPECIALTY EQUIPMENT WARRANTY ALLIANCE
D350000