ORLANDO ORANGE COUNTY CONVENTION & VISITORS BUREAU INC: Form 990, tax year 2010
View the entire original 990 at ProPublica ↗
- Organization
- ORLANDO ORANGE COUNTY CONVENTION & VISITORS BUREAU INC (EIN 59-2395248)
- Tax period
- 2010-01-01 to 2010-12-31
- Filed
- 2011-07-28
- IRS object ID
- 201122099349301102
- Schema version
- 2010v3.4
- Source
- Download XML · Original 990 at ProPublica
Every field in the e-filed return. Faint text is the IRS element name, for citing.
Return header ReturnHeader
| Field | Value | IRS element (for citing) |
|---|---|---|
| Timestamp | 2011-07-28T14:58:05-05:00 | Timestamp |
| Tax Period End Date | 2010-12-31 | TaxPeriodEndDate |
Preparer Firm PreparerFirm
Preparer Firm Business Name PreparerFirmBusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | CROSS FERNANDEZ & RILEY LLP | BusinessNameLine1 |
Preparer Firm US Address PreparerFirmUSAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 201 S ORANGE AVE SUITE 800 | AddressLine1 |
| City | ORLANDO | City |
| State | FL | State |
| ZIP Code | 328013421 | ZIPCode |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return Type | 990 | ReturnType |
| Tax Period Begin Date | 2010-01-01 | TaxPeriodBeginDate |
Filer Filer
| Field | Value | IRS element (for citing) |
|---|---|---|
| EIN | 592395248 | EIN |
Name Name
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | OrlandoOrange County Convention | BusinessNameLine1 |
| Business Name Line2 | and Visitors Bureau Inc | BusinessNameLine2 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Name Control | ORLA | NameControl |
| Phone | 4073635800 | Phone |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 6700 Forum Drive No 100 | AddressLine1 |
| City | Orlando | City |
| State | FL | State |
| ZIP Code | 32821 | ZIPCode |
Officer Officer
| Field | Value | IRS element (for citing) |
|---|---|---|
| Name | Larry Henrichs | Name |
| Title | COO/CFO | Title |
| Phone | 4073635800 | Phone |
| Date Signed | 2011-07-28 | DateSigned |
| Authorize Third Party | 1 | AuthorizeThirdParty |
Preparer Preparer
| Field | Value | IRS element (for citing) |
|---|---|---|
| Name | Anne-Marie Barrett CPA | Name |
| Phone | 4078416930 | Phone |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Tax Year | 2010 | TaxYear |
| Build TS | 2016-03-07 17:11:31Z | BuildTS |
Form 990 IRS990
Doing Business As DoingBusinessAs
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | Visit Orlando | BusinessNameLine1 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Name Of Principal Officer Person | Larry Henrichs | NameOfPrincipalOfficerPerson |
Address Principal Officer US AddressPrincipalOfficerUS
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 6700 Forum Drive No 100 | AddressLine1 |
| City | Orlando | City |
| State | FL | State |
| ZIP Code | 32821 | ZIPCode |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Gross Receipts | 48923979 | GrossReceipts |
| Group Return For Affiliates | 0 | GroupReturnForAffiliates |
| Organization501c | X | Organization501c |
| Web Site | www.visitorlando.com/cvb | WebSite |
| Type Of Organization Corporation | X | TypeOfOrganizationCorporation |
| Year Formation | 1983 | YearFormation |
| State Legal Domicile | FL | StateLegalDomicile |
| Activity Or Mission Description | The mission of the Orlando/Orange County Convention & Visitors Bureau, Inc., as the industry's leader, is to brand, market and sell the area globally as a premier leisure, convention and business destination for the continual economic benefit of the community. | ActivityOrMissionDescription |
| Nbr Voting Members Governing Body | 34 | NbrVotingMembersGoverningBody |
| Nbr Independent Voting Members | 34 | NbrIndependentVotingMembers |
| Total Nbr Employees | 447 | TotalNbrEmployees |
| Total Nbr Volunteers | 0 | TotalNbrVolunteers |
| Total Gross UBI | 3200065 | TotalGrossUBI |
| Net Unrelated Business Txbl Income | -34642 | NetUnrelatedBusinessTxblIncome |
| Contributions Grants Prior Year | 31110214 | ContributionsGrantsPriorYear |
| Contributions Grants Current Year | 33375615 | ContributionsGrantsCurrentYear |
| Program Service Revenue Prior Year | 9126704 | ProgramServiceRevenuePriorYear |
| Program Service Revenue CY | 7781993 | ProgramServiceRevenueCY |
| Investment Income Prior Year | 5994 | InvestmentIncomePriorYear |
| Investment Income Current Year | 1185 | InvestmentIncomeCurrentYear |
| Other Revenue Prior Year | 644040 | OtherRevenuePriorYear |
| Other Revenue Current Year | 779868 | OtherRevenueCurrentYear |
| Total Revenue Prior Year | 40886952 | TotalRevenuePriorYear |
| Total Revenue Current Year | 41938661 | TotalRevenueCurrentYear |
| Grants And Similar Amnts Prior Year | 0 | GrantsAndSimilarAmntsPriorYear |
| Grants And Similar Amnts CY | 0 | GrantsAndSimilarAmntsCY |
| Benefits Paid To Members Prior Year | 0 | BenefitsPaidToMembersPriorYear |
| Benefits Paid To Members CY | 0 | BenefitsPaidToMembersCY |
| Salaries Etc Prior Year | 13498178 | SalariesEtcPriorYear |
| Salaries Etc Current Year | 14130624 | SalariesEtcCurrentYear |
| Total Prof Fundrsng Exp Prior Year | 0 | TotalProfFundrsngExpPriorYear |
| Total Prof Fundrsng Exp CY | 0 | TotalProfFundrsngExpCY |
| Total Fundrsng Exp Current Year | 0 | TotalFundrsngExpCurrentYear |
| Other Expense Prior Year | 28861569 | OtherExpensePriorYear |
| Other Expenses Current Year | 26724771 | OtherExpensesCurrentYear |
| Total Expenses Prior Year | 42359747 | TotalExpensesPriorYear |
| Total Expenses Current Year | 40855395 | TotalExpensesCurrentYear |
| Revenues Less Expenses Prior Year | -1472795 | RevenuesLessExpensesPriorYear |
| Revenues Less Expenses CY | 1083266 | RevenuesLessExpensesCY |
| Total Assets BOY | 13579016 | TotalAssetsBOY |
| Total Assets EOY | 14745170 | TotalAssetsEOY |
| Total Liabilities BOY | 4446188 | TotalLiabilitiesBOY |
| Total Liabilities EOY | 4397577 | TotalLiabilitiesEOY |
| Net Assets Or Fund Balances BOY | 9132828 | NetAssetsOrFundBalancesBOY |
| Net Assets Or Fund Balances EOY | 10347593 | NetAssetsOrFundBalancesEOY |
| Mission Description | THE MISSION OF THE ORLANDO/ORANGE COUNTY CONVENTION & VISITORS BUREAU, INC., AS THE INDUSTRY'S LEADER, IS TO BRAND, MARKET AND SELL THE AREA GLOBALLY AS A PREMIER LEISURE, CONVENTION AND BUSINESS DESTINATION FOR THE CONTINUAL ECONOMIC BENEFIT OF THE COMMUNITY. | MissionDescription |
| Significant New Program Services | 0 | SignificantNewProgramServices |
| Significant Change | 0 | SignificantChange |
| Description | Convention and housing services - Provision of personnel, equipment and reservation assistance to conventions scheduled in the Orlando/Orange County area. | Description |
Activity2 Activity2
| Field | Value | IRS element (for citing) |
|---|---|---|
| Description | Tourism, convention sales, promotion - Promote Orlando and Orange County as a destination for tourists and location for conventions and trade shows. | Description |
Activity3 Activity3
| Field | Value | IRS element (for citing) |
|---|---|---|
| Description | Membership services - Provision of information and schedule educational meetings and seminars for membership. | Description |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Described In501 C3 | 0 | DescribedIn501C3 |
| Schedule B Required | 1 | ScheduleBRequired |
| Political Activities | 0 | PoliticalActivities |
| Subject To Proxy Tax | 1 | SubjectToProxyTax |
| Donor Advised Funds | 0 | DonorAdvisedFunds |
| Conservation Easements | 0 | ConservationEasements |
| Collections Of Art | 0 | CollectionsOfArt |
| Credit Counseling | 0 | CreditCounseling |
| Term Or Permanent Endowments | 0 | TermOrPermanentEndowments |
| Report Land Bldg Equip | 1 | ReportLandBldgEquip |
| Report Invest Oth Securities | 1 | ReportInvestOthSecurities |
| Report Prog Rel Invest | 0 | ReportProgRelInvest |
| Report Other Assets | 0 | ReportOtherAssets |
| Report Other Liabilities | 0 | ReportOtherLiabilities |
| Report Fin48 Footnote | 1 | ReportFin48Footnote |
| Independent Audit Financial Stmt | 1 | IndependentAuditFinancialStmt |
| Consolidated Audit Financial Stmt | 0 | ConsolidatedAuditFinancialStmt |
| School | 0 | School |
| Foreign Office | 0 | ForeignOffice |
| Foreign Activities | 0 | ForeignActivities |
| More Than5000 K To Organizations | 0 | MoreThan5000KToOrganizations |
| More Than5000 K To Individuals | 0 | MoreThan5000KToIndividuals |
| Professional Fundraising | 0 | ProfessionalFundraising |
| Fundraising Activities | 0 | FundraisingActivities |
| Gaming | 0 | Gaming |
| Hospital | 0 | Hospital |
| Grants To Organizations | 0 | GrantsToOrganizations |
| Grants To Individuals | 0 | GrantsToIndividuals |
| Schedule J Required | 1 | ScheduleJRequired |
| Tax Exempt Bonds | 0 | TaxExemptBonds |
| Loan To Officer Or DQP | 0 | LoanToOfficerOrDQP |
| Grant To Related Person | 0 | GrantToRelatedPerson |
| Bsnss Rltnshp With Organization | 0 | BsnssRltnshpWithOrganization |
| Bsnss Rltnshp Thru Family Member | 0 | BsnssRltnshpThruFamilyMember |
| Officer Entity With Bsnss Rltnshp | 1 | OfficerEntityWithBsnssRltnshp |
| Deductible Non Cash Contributions | 0 | DeductibleNonCashContributions |
| Deductible Contributions Of Art | 0 | DeductibleContributionsOfArt |
| Terminated | 0 | Terminated |
| Partial Liquidation | 0 | PartialLiquidation |
| Disregarded Entity | 0 | DisregardedEntity |
| Related Entity | 0 | RelatedEntity |
| Related Org Controlled Entity | 0 | RelatedOrgControlledEntity |
| Transaction Related Entity | 0 | TransactionRelatedEntity |
| Activities Conducted Partnership | 0 | ActivitiesConductedPartnership |
| Schedule O Required | 1 | ScheduleORequired |
| Number Forms Transmitted With1096 | 91 | NumberFormsTransmittedWith1096 |
| Number W2 G Included | 0 | NumberW2GIncluded |
| Compliance With Backup Witholding | 1 | ComplianceWithBackupWitholding |
| Number Of Employees | 447 | NumberOfEmployees |
| Employment Tax Returns Filed | 1 | EmploymentTaxReturnsFiled |
| Unrelated Business Income | 1 | UnrelatedBusinessIncome |
| Form990-T Filed | 1 | Form990-TFiled |
| Foreign Financial Account | 0 | ForeignFinancialAccount |
| Prohibited Tax Shelter Trans | 0 | ProhibitedTaxShelterTrans |
| Taxable Party Notification | 0 | TaxablePartyNotification |
| Non Deductible Contributions | 0 | NonDeductibleContributions |
| Indoor Tanning Services | 0 | IndoorTanningServices |
| Info In Schedule O Part VI | X | InfoInScheduleOPartVI |
| Nbr Voting Governing Body Members | 34 | NbrVotingGoverningBodyMembers |
| Number Independent Voting Members | 34 | NumberIndependentVotingMembers |
| Family Or Business Relationship | 0 | FamilyOrBusinessRelationship |
| Delegation Of Management Duties | 0 | DelegationOfManagementDuties |
| Changes To Organizing Docs | 0 | ChangesToOrganizingDocs |
| Material Diversion Or Misuse | 0 | MaterialDiversionOrMisuse |
| Members Or Stockholders | 1 | MembersOrStockholders |
| Election Of Board Members | 1 | ElectionOfBoardMembers |
| Decisions Subject To Approval | 0 | DecisionsSubjectToApproval |
| Minutes Of Governing Body | 1 | MinutesOfGoverningBody |
| Minutes Of Committees | 1 | MinutesOfCommittees |
| Officer Mailing Address | 0 | OfficerMailingAddress |
| Local Chapters | 0 | LocalChapters |
| Form990 Provided To Governing Body | 1 | Form990ProvidedToGoverningBody |
| Conflict Of Interest Policy | 1 | ConflictOfInterestPolicy |
| Annual Disclosure Covered Persons | 1 | AnnualDisclosureCoveredPersons |
| Regular Monitoring Enforcement | 1 | RegularMonitoringEnforcement |
| Whistleblower Policy | 1 | WhistleblowerPolicy |
| Document Retention Policy | 1 | DocumentRetentionPolicy |
| Compensation Process CEO | 1 | CompensationProcessCEO |
| Compensation Process Other | 1 | CompensationProcessOther |
| Investment In Joint Venture | 0 | InvestmentInJointVenture |
| Own Website | X | OwnWebsite |
| Other Website | X | OtherWebsite |
The Books Are In Care Of TheBooksAreInCareOf
Name Business NameBusiness
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | LARRY HENRICHS | BusinessNameLine1 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Telephone Number | 4073635800 | TelephoneNumber |
Address US AddressUS
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 6700 FORUM DRIVE SUITE 100 | AddressLine1 |
| City | ORLANDO | City |
| State | FL | State |
| ZIP Code | 328218017 | ZIPCode |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Info In Schedule O Part VII | X | InfoInScheduleOPartVII |
Form990 Part VII Section A Form990PartVIISectionA (51 entries)
| TitleTitle | Average Hours Per WeekAverageHoursPerWeek | Individual Trustee Or DirectorIndividualTrusteeOrDirector | OfficerOfficer | Reportable Comp From OrganizationReportableCompFromOrganization | Reportable Comp From Related OrgsReportableCompFromRelatedOrgs | Other CompensationOtherCompensation | Key EmployeeKeyEmployee | Highest Compensated EmployeeHighestCompensatedEmployee |
|---|---|---|---|---|---|---|---|---|
| 1George Aguel | ||||||||
| Chair | 6.00 | X | X | 0 | 0 | 0 | ||
| 2Paul Tang | ||||||||
| Chair-Elect | 4.00 | X | X | 0 | 0 | 0 | ||
| 3Mark McHugh | ||||||||
| Past Chair | 4.00 | X | X | 0 | 0 | 0 | ||
| 4Steven Jamieson | ||||||||
| Treasurer | 4.00 | X | X | 0 | 0 | 0 | ||
| 5Paul S Mears III | ||||||||
| Secretary | 4.00 | X | X | 0 | 0 | 0 | ||
| 6Kevin Healy | ||||||||
| Elected Director | 4.00 | X | 0 | 0 | 0 | |||
| 7Leslie A Menichini | ||||||||
| Elected Director | 4.00 | X | 0 | 0 | 0 | |||
| 8Randy Cook | ||||||||
| Elected Director | 4.00 | X | 0 | 0 | 0 | |||
| 9Patrick Aliu | ||||||||
| Elected Director | 4.00 | X | 0 | 0 | 0 | |||
| 10Mark J Ferland | ||||||||
| Elected Director | 4.00 | X | 0 | 0 | 0 | |||
| 11Stephen P Weisz | ||||||||
| Elected Director | 4.00 | X | 0 | 0 | 0 | |||
| 12Craig Swygert | ||||||||
| Elected Director | 4.00 | X | 0 | 0 | 0 | |||
| 13Olga Calvet | ||||||||
| Elected Director | 4.00 | X | 0 | 0 | 0 | |||
| 14Alan Villaverde | ||||||||
| Elected Director | 4.00 | X | 0 | 0 | 0 | |||
| 15Yolanda Londono | ||||||||
| Elected Director | 4.00 | X | 0 | 0 | 0 | |||
| 16Kelley Mossburg | ||||||||
| Elected Director | 4.00 | X | 0 | 0 | 0 | |||
| 17J Brian Paradis | ||||||||
| Elected Director | 4.00 | X | 0 | 0 | 0 | |||
| 18Peter Kacheris | ||||||||
| Elected Director | 4.00 | X | 0 | 0 | 0 | |||
| 19Daniel Brown | ||||||||
| Elected Director | 4.00 | X | 0 | 0 | 0 | |||
| 20Donald Engfer | ||||||||
| Director-at-Large | 4.00 | X | 0 | 0 | 0 | |||
| 21Anne T Deli | ||||||||
| Director-at-Large | 4.00 | X | 0 | 0 | 0 | |||
| 22Margot H Knight | ||||||||
| Director-at-Large | 4.00 | X | 0 | 0 | 0 | |||
| 23William A Davis | ||||||||
| Director-at-Large | 4.00 | X | 0 | 0 | 0 | |||
| 24Edward Gilbert | ||||||||
| Director-at-Large | 4.00 | X | 0 | 0 | 0 | |||
| 25Carolyn Fennell | ||||||||
| Ex-Officio Director | 4.00 | X | 0 | 0 | 0 | |||
| 26Rich Maladecki | ||||||||
| Ex-Officio Director | 4.00 | X | 0 | 0 | 0 | |||
| 27Jessie Allen | ||||||||
| Ex-Officio Director | 4.00 | X | 0 | 0 | 0 | |||
| 28Ann Sonntag | ||||||||
| Ex-Officio Director | 4.00 | X | 0 | 0 | 0 | |||
| 29Daniel Holsenbeck | ||||||||
| Ex-Officio Director | 4.00 | X | 0 | 0 | 0 | |||
| 30Alex Martins | ||||||||
| Ex-Officio Director | 4.00 | X | 0 | 0 | 0 | |||
| 31George Rodon | ||||||||
| Designated Director | 4.00 | X | 0 | 0 | 0 | |||
| 32Brooke R Bonnett | ||||||||
| Designated Director | 4.00 | X | 0 | 0 | 0 | |||
| 33Roger Cepero | ||||||||
| Appointed Director | 4.00 | X | 0 | 0 | 0 | |||
| 34Craig Mateer | ||||||||
| Appointed Director | 4.00 | X | 0 | 0 | 0 | |||
| Gary Sain | ||||||||
| President/CEO | 60.00 | X | X | 295023 | 0 | 24873 | ||
| Larry Henrichs | ||||||||
| COO/CFO | 50.00 | X | 190190 | 0 | 19299 | |||
| Laurence Barron | ||||||||
| Chief Digital Officer | 40.00 | 142216 | 0 | 14886 | X | |||
| Danielle Courtenay | ||||||||
| Chief Marketing Officer | 50.00 | 177247 | 0 | 18567 | X | |||
| Peter Cranis | ||||||||
| VP of Leisure Marketing | 40.00 | 105752 | 0 | 9199 | X | |||
| Susan Greer | ||||||||
| Associate VP of Publicity | 40.00 | 96473 | 0 | 12645 | X | |||
| Deborah Kicklighter Henrichs | ||||||||
| VP of Publications & Interactive Services | 40.00 | 137234 | 0 | 15519 | X | |||
| Melissa Johantgen | ||||||||
| VP of Member Services | 40.00 | 107414 | 0 | 14260 | X | |||
| Tammi Runzler | ||||||||
| Senior VP of Convention Sales & Services | 50.00 | 192505 | 0 | 19442 | X | |||
| Jair Santos | ||||||||
| VP of International Marketing | 40.00 | 131146 | 0 | 15434 | X | |||
| Karen Soto | ||||||||
| Associate VP of Human Resources | 40.00 | 95016 | 0 | 12638 | X | |||
| Sheryl Taylor | ||||||||
| Associate VP of Membership and Advertising | 40.00 | 152505 | 0 | 17451 | X | |||
| Terri Dougherty | ||||||||
| Senior Sales Manager | 40.00 | 189003 | 0 | 19104 | X | |||
| Nancy McFadyen | ||||||||
| Senior National Account Executive | 40.00 | 156123 | 0 | 17633 | X | |||
| Susan Zeiri | ||||||||
| Regional Account Executive | 40.00 | 140809 | 0 | 16093 | X | |||
| Fred Shea | ||||||||
| VP of Strategic Partnerships | 40.00 | 145691 | 0 | 13942 | X | |||
| Sandra Lee Daugherty | ||||||||
| Senior Sales Manager | 40.00 | 139916 | 0 | 15772 | X | |||
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Reportable Comp From Org | 2594263 | TotalReportableCompFromOrg |
| Total Reportable Comp Frm Rltd Orgs | 0 | TotalReportableCompFrmRltdOrgs |
| Total Other Compensation | 276757 | TotalOtherCompensation |
| Number Individuals GT100 K | 26 | NumberIndividualsGT100K |
| Formers Listed | 0 | FormersListed |
| Total Comp GT150 K | 1 | TotalCompGT150K |
| Compensation From Other Sources | 0 | CompensationFromOtherSources |
Contractor Compensation ContractorCompensation (5 entries)
| Address Line1AddressOfContractor/AddressUS/AddressLine1 | CityAddressOfContractor/AddressUS/City | StateAddressOfContractor/AddressUS/State | ZIP CodeAddressOfContractor/AddressUS/ZIPCode | Description Of ServicesDescriptionOfServices | CompensationCompensation | Address Line1AddressOfContractor/AddressForeign/AddressLine1 | CityAddressOfContractor/AddressForeign/City | CountryAddressOfContractor/AddressForeign/Country | Postal CodeAddressOfContractor/AddressForeign/PostalCode |
|---|---|---|---|---|---|---|---|---|---|
| 22 Squared Inc | |||||||||
| PO Box 102688 | Atlanta | GA | 303680688 | Media/Agency/Marketing | 3011115 | ||||
| Total Media Limited | |||||||||
| Media/Agency/Marketing | 1880095 | 125 Kensington high St | London | UK | W85KF | ||||
| Southwest Media Group Inc | |||||||||
| 2100 Ross Ave Suite 3000 | Dallas | TX | 75201 | Media/Agency/Marketing | 1268555 | ||||
| Google Inc | |||||||||
| PO Box 39000 | San Francisco | CA | 941393181 | Advertising | 1207481 | ||||
| United Healthcare | |||||||||
| 22703 Network Place | Chicago | IL | 606731227 | Health Insurance | 1119240 | ||||
| Field | Value | IRS element (for citing) |
|---|---|---|
| Number Of Contractors GT100 K | 47 | NumberOfContractorsGT100K |
| Membership Dues | 2565717 | MembershipDues |
| Government Grants | 30809898 | GovernmentGrants |
| Total Contributions | 33375615 | TotalContributions |
Program Service Revenue ProgramServiceRevenue (3 entries)
| DescriptionDescription | Business CodeBusinessCode | Total Revenue ColumnTotalRevenueColumn | Related Or Exempt Function IncomeRelatedOrExemptFunctionIncome | Unrelated Business RevenueUnrelatedBusinessRevenue |
|---|---|---|---|---|
| Tourism Marketing | 900004 | 4524586 | 4524586 | |
| Publications | 541800 | 2568956 | 132652 | 2436304 |
| Convention/Housing Svc | 900004 | 688451 | 688451 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Program Service Revenue | 7781993 | TotalProgramServiceRevenue |
Investment Income InvestmentIncome
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | 1290 | TotalRevenueColumn |
| Exclusion | $1,290 | ExclusionAmount |
Less Cost Oth Basis Sales Expenses LessCostOthBasisSalesExpenses
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other | 105 | Other |
Gain Or Loss GainOrLoss
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other | -105 | Other |
Net Gain Or Loss Investments NetGainOrLossInvestments
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | -105 | TotalRevenueColumn |
| Related Or Exempt Function Income | -105 | RelatedOrExemptFunctionIncome |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Gross Sales Of Inventory | 7748974 | GrossSalesOfInventory |
| Cost Of Goods Sold | 6985213 | CostOfGoodsSold |
Net Income Or Loss NetIncomeOrLoss
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | 763761 | TotalRevenueColumn |
| Unrelated Business Revenue | 763761 | UnrelatedBusinessRevenue |
Other Revenue Misc OtherRevenueMisc
| Field | Value | IRS element (for citing) |
|---|---|---|
| Description | Other | Description |
| Business Code | 900099 | BusinessCode |
| Total Revenue Column | 16107 | TotalRevenueColumn |
| Related Or Exempt Function Income | 16107 | RelatedOrExemptFunctionIncome |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Other Revenue | 16107 | TotalOtherRevenue |
Total Revenue TotalRevenue
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | 41938661 | TotalRevenueColumn |
| Related Or Exempt Function Income | 5361691 | RelatedOrExemptFunctionIncome |
| Unrelated Business Revenue | 3200065 | UnrelatedBusinessRevenue |
| Exclusion | $1,290 | ExclusionAmount |
Comp Current Officers Directors CompCurrentOfficersDirectors
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 2016932 | Total |
Other Salaries And Wages OtherSalariesAndWages
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 9656103 | Total |
Pension Plan Contributions PensionPlanContributions
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 559648 | Total |
Other Employee Benefits OtherEmployeeBenefits
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 1059882 | Total |
Payroll Taxes PayrollTaxes
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 838059 | Total |
Fees For Services Legal FeesForServicesLegal
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 32539 | Total |
Fees For Services Accounting FeesForServicesAccounting
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 65893 | Total |
Fees For Services Lobbying FeesForServicesLobbying
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 18944 | Total |
Advertising Advertising
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 12830104 | Total |
Office Expenses OfficeExpenses
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 811994 | Total |
Information Technology InformationTechnology
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 667338 | Total |
Occupancy Occupancy
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 878118 | Total |
Travel Travel
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 1496415 | Total |
Conferences Meetings ConferencesMeetings
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 1502066 | Total |
Interest Interest
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 313 | Total |
Depreciation Depletion DepreciationDepletion
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 275438 | Total |
Insurance Insurance
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 99534 | Total |
Other Expenses OtherExpenses (5 entries)
| DescriptionDescription | TotalTotal |
|---|---|
| Agency/int'l represent | 2442953 |
| Publications printing | 1758922 |
| Research | 666794 |
| Consumer inquiry fulfil | 464625 |
| Promotions & related | 330860 |
All Other Expenses AllOtherExpenses
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 2381921 | Total |
Total Functional Expenses TotalFunctionalExpenses
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 40855395 | Total |
Cash Non Interest Bearing CashNonInterestBearing
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 5138 | BOY |
| EOY | 4898 | EOY |
Savings And Temp Cash Investments SavingsAndTempCashInvestments
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 6163188 | BOY |
| EOY | 5464134 | EOY |
Accounts Receivable AccountsReceivable
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 4637851 | BOY |
| EOY | 4931843 | EOY |
Other Notes Loans Receivable Net OtherNotesLoansReceivableNet
| Field | Value | IRS element (for citing) |
|---|---|---|
| EOY | 1100000 | EOY |
Inventories For Sale Or Use InventoriesForSaleOrUse
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 826398 | BOY |
| EOY | 698172 | EOY |
Prepaid Expenses Deferred Charges PrepaidExpensesDeferredCharges
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 648887 | BOY |
| EOY | 791701 | EOY |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Land Buildings Equipment Basis | 3795200 | LandBuildingsEquipmentBasis |
| Land Bldg Equipment Accum Deprec | 3078082 | LandBldgEquipmentAccumDeprec |
Land Buildings Equipment Basis Net LandBuildingsEquipmentBasisNet
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 391749 | BOY |
| EOY | 717118 | EOY |
Investments Other Securities InvestmentsOtherSecurities
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 905805 | BOY |
| EOY | 1037304 | EOY |
Total Assets TotalAssets
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 13579016 | BOY |
| EOY | 14745170 | EOY |
Accounts Payable Accrued Expenses AccountsPayableAccruedExpenses
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 3279172 | BOY |
| EOY | 3265408 | EOY |
Deferred Revenue DeferredRevenue
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 1167016 | BOY |
| EOY | 1132169 | EOY |
Total Liabilities TotalLiabilities
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 4446188 | BOY |
| EOY | 4397577 | EOY |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Follow SFAS117 | X | FollowSFAS117 |
Unrestricted Net Assets UnrestrictedNetAssets
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 9132828 | BOY |
| EOY | 10347593 | EOY |
Total Net Assets Fund Balances TotalNetAssetsFundBalances
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 9132828 | BOY |
| EOY | 10347593 | EOY |
Total Liab Net Assets Fund Balances TotalLiabNetAssetsFundBalances
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 13579016 | BOY |
| EOY | 14745170 | EOY |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Info In Schedule O Part XI | X | InfoInScheduleOPartXI |
| Reconcilation Revenue Expenses | 1083266 | ReconcilationRevenueExpenses |
| Reconcilation Other Changes | 131499 | ReconcilationOtherChanges |
| Method Of Accounting Accrual | X | MethodOfAccountingAccrual |
| Accountant Compile Or Review | 0 | AccountantCompileOrReview |
| FS Audited | 1 | FSAudited |
| Audit Committee | 1 | AuditCommittee |
| Financial Statement Separate | X | FinancialStatementSeparate |
| Federal Grant Audit Required | 0 | FederalGrantAuditRequired |
Schedule B IRS990ScheduleB
Contributor Info ContributorInfo
| Field | Value | IRS element (for citing) |
|---|---|---|
| Contributor Number | RESTRICTED | ContributorNumber |
Contributor Name Business ContributorNameBusiness
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | RESTRICTED | BusinessNameLine1 |
Contributor Address US ContributorAddressUS
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | RESTRICTED | AddressLine1 |
| Address Line2 | RESTRICTED | AddressLine2 |
| City | RESTRICTED | City |
| State | RESTRICTED | State |
| ZIP Code | RESTRICTED | ZIPCode |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Aggregate Contributions | RESTRICTED | AggregateContributions |
Schedule C IRS990ScheduleC
| Field | Value | IRS element (for citing) |
|---|---|---|
| Substantially All Dues Nondeduct | 0 | SubstantiallyAllDuesNondeduct |
| Only In House Lobbying | 0 | OnlyInHouseLobbying |
| Agree To Carryover Prior Year | 1 | AgreeToCarryoverPriorYear |
| Dues Assessments | 2565717 | DuesAssessments |
| Non Ded Lobby Political Current | 18944 | NonDedLobbyPoliticalCurrent |
| Non Ded Lobby Political Carryover | 62163 | NonDedLobbyPoliticalCarryover |
| Non Ded Lobby Political Total | 81107 | NonDedLobbyPoliticalTotal |
| Aggr Amt Reported In Dues Notices | 62163 | AggrAmtReportedInDuesNotices |
| Amount To Be Carried Over | 18944 | AmountToBeCarriedOver |
Form990 Schedule C Part IV Form990ScheduleCPartIV
| Field | Value | IRS element (for citing) |
|---|---|---|
| Identifier | Part IV, Supplemental Information: | Identifier |
| Explanation | The Orlando/Orange County Convention & Visitors Bureau, Inc. (Visit Orlando) does not engage in lobbying activities. Visit Orlando pays membership dues to other trade associations, a portion of which is understood to be used by those organizations for lobbying activities. As the organization's indirect lobbying expenditures are less than 1% of dues each year, the organization only reports the lobbying expenses after the expenditures exceed $50,000 in order to minimize the administrative burden placed on the organization. The above expenditures have been (or will be) reported in the organization's dues notices. | Explanation |
Schedule D IRS990ScheduleD
Leasehold Improvements LeaseholdImprovements
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | 456642 | OtherCostOrOtherBasis |
| Depreciation | 433262 | Depreciation |
| Book Value | 23380 | BookValue |
Equipment Equipment
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | 2045570 | OtherCostOrOtherBasis |
| Depreciation | 1669559 | Depreciation |
| Book Value | 376011 | BookValue |
Other Land Buildings OtherLandBuildings
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | 1292988 | OtherCostOrOtherBasis |
| Depreciation | 975261 | Depreciation |
| Book Value | 317727 | BookValue |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Of Book Value Land Buildings | 717118 | TotalOfBookValueLandBuildings |
Other Securities OtherSecurities (9 entries)
| DescriptionDescription | Book ValueBookValue | Method Of ValuationMethodOfValuation |
|---|---|---|
| Ridgeworth Lg Cap Value | 244946 | F |
| Ridgeworth Inv Grade | 255700 | F |
| Ridgeworth Capital | 147753 | F |
| Ridgeworth Sm Cap Value | 166629 | F |
| Ridgeworth Qual Growth | 82694 | F |
| Ridgeworth Sm Cap Growth | 48712 | F |
| Ridgeworth Lg Cap Rel | 35227 | F |
| Ridgeworth Int'l Equity | 30643 | F |
| Certificate of Deposit | 25000 | F |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Of Book Value Securities | 1037304 | TotalOfBookValueSecurities |
| Total Revenue | 41938661 | TotalRevenue |
| Total Expenses | 40855395 | TotalExpenses |
| Excess Or Deficit For Year | 1083266 | ExcessOrDeficitForYear |
| Net Unrealized GL On Investments | 131499 | NetUnrealizedGLOnInvestments |
| Total Adjustments | 131499 | TotalAdjustments |
| Excess Or Deficit Per FS | 1214765 | ExcessOrDeficitPerFS |
| Tot Revenue Etc Audited Fincl Stmt | 49055373 | TotRevenueEtcAuditedFinclStmt |
| Net Unrealized Gains Investments | 131499 | NetUnrealizedGainsInvestments |
| Revenue Not Rptd F990 | 131499 | RevenueNotRptdF990 |
| Revenue Subtotal | 48923874 | RevenueSubtotal |
| Other Revenues Not Included | -6985213 | OtherRevenuesNotIncluded |
| Revenue Not Rptd On Fin Stmt | -6985213 | RevenueNotRptdOnFinStmt |
| Total Revenue Per Form990 | 41938661 | TotalRevenuePerForm990 |
| Tot Expenses Etc Audited Fincl Stmt | 47840608 | TotExpensesEtcAuditedFinclStmt |
| Other Expenses Included | 6985213 | OtherExpensesIncluded |
| Expenses Not Rptd F990 | 6985213 | ExpensesNotRptdF990 |
| Expenses Subtotal | 40855395 | ExpensesSubtotal |
| Expenses Not Rptd On Fin Stmt | 0 | ExpensesNotRptdOnFinStmt |
| Total Expenses Per Form990 | 40855395 | TotalExpensesPerForm990 |
Form990 Schedule D Part XIV Form990ScheduleDPartXIV (3 entries)
| IdentifierIdentifier | Return ReferenceReturnReference | ExplanationExplanation |
|---|---|---|
| Description of Uncertain Tax Positions Under FIN 48: | Part X: | Visit Orlando follows the provisions of the Codification 740-10, "Uncertainty in Income Taxes," which was adopted on January 1, 2009 and provides guidance on the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. Visit Orlando has not recognized a liability as a result of the implementation of FASB ASC 740-10. A reconciliation of the beginning and ending amount of unrecognized tax benefits has not been provided since there is no unrecognized benefit as of the date of adoption. Visit Orlando has not recognized interest expense or penalties as a result of the implementation of FASB ASC 740-10. If there were an unrecognized tax benefit, Visit Orlando would recognize interest accrued related to unrecognized tax benefits in interest expense and penalties in operating expenses. |
| Part XII, Line 4b - Other Adjustments: | Cost of Goods sold included in Stmt of Revenue for 990 -6,985,213. | |
| Part XIII, Line 2d - Other Adjustments: | Cost of Goods sold included in Stmt of Revenue for 990 6,985,213. |
Schedule J IRS990ScheduleJ
| Field | Value | IRS element (for citing) |
|---|---|---|
| Compensation Committee | X | CompensationCommittee |
| Independent Consultant | X | IndependentConsultant |
| Form990 Of Other Organizations | X | Form990OfOtherOrganizations |
| Written Employment Contract | X | WrittenEmploymentContract |
| Compensation Survey | X | CompensationSurvey |
| Board Or Committee Approval | X | BoardOrCommitteeApproval |
| Severance Payment | 0 | SeverancePayment |
| Supplemental Nonqual Retire Plan | 0 | SupplementalNonqualRetirePlan |
| Equity Based Comp Arrangement | 0 | EquityBasedCompArrangement |
Form990 Schedule J Part II Form990ScheduleJPartII (17 entries)
| Base Compensation Filing OrgBaseCompensationFilingOrg | Comp Based On Related OrgsCompBasedOnRelatedOrgs | Bonus Filing OrgBonusFilingOrg | Bonus Related OrgsBonusRelatedOrgs | Other Compensation Filing OrgOtherCompensationFilingOrg | Other Compensation Related OrgsOtherCompensationRelatedOrgs | Deferred Comp Filing OrgDeferredCompFilingOrg | Deferred Comp Related OrgsDeferredCompRelatedOrgs | Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrg | Nontaxable Benefits Related OrgsNontaxableBenefitsRelatedOrgs | Total Compensation Filing OrgTotalCompensationFilingOrg | Total Compensation Related OrgsTotalCompensationRelatedOrgs | Comp Report Prior990 Filing OrgCompReportPrior990FilingOrg | Comp Report Prior990 Related OrgsCompReportPrior990RelatedOrgs |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gary Sain | |||||||||||||
| 295023 | 0 | 0 | 0 | 0 | 0 | 19013 | 0 | 5860 | 0 | 319896 | 0 | 0 | 0 |
| Larry Henrichs | |||||||||||||
| 190190 | 0 | 0 | 0 | 0 | 0 | 13439 | 0 | 5860 | 0 | 209489 | 0 | 0 | 0 |
| Laurence Barron | |||||||||||||
| 142216 | 0 | 0 | 0 | 0 | 0 | 9026 | 0 | 5860 | 0 | 157102 | 0 | 0 | 0 |
| Danielle Courtenay | |||||||||||||
| 177247 | 0 | 0 | 0 | 0 | 0 | 12707 | 0 | 5860 | 0 | 195814 | 0 | 0 | 0 |
| Peter Cranis | |||||||||||||
| 105752 | 0 | 0 | 0 | 0 | 0 | 3339 | 0 | 5860 | 0 | 114951 | 0 | 0 | 0 |
| Susan Greer | |||||||||||||
| 96473 | 0 | 0 | 0 | 0 | 0 | 6785 | 0 | 5860 | 0 | 109118 | 0 | 0 | 0 |
| Deborah Kicklighter Henrichs | |||||||||||||
| 137234 | 0 | 0 | 0 | 0 | 0 | 9659 | 0 | 5860 | 0 | 152753 | 0 | 0 | 0 |
| Melissa Johantgen | |||||||||||||
| 107414 | 0 | 0 | 0 | 0 | 0 | 8400 | 0 | 5860 | 0 | 121674 | 0 | 0 | 0 |
| Tammi Runzler | |||||||||||||
| 175260 | 0 | 17245 | 0 | 0 | 0 | 13582 | 0 | 5860 | 0 | 211947 | 0 | 0 | 0 |
| Jair Santos | |||||||||||||
| 121113 | 0 | 10033 | 0 | 0 | 0 | 9574 | 0 | 5860 | 0 | 146580 | 0 | 0 | 0 |
| Karen Soto | |||||||||||||
| 95016 | 0 | 0 | 0 | 0 | 0 | 6778 | 0 | 5860 | 0 | 107654 | 0 | 0 | 0 |
| Sheryl Taylor | |||||||||||||
| 77121 | 0 | 75384 | 0 | 0 | 0 | 11591 | 0 | 5860 | 0 | 169956 | 0 | 0 | 0 |
| Terri Dougherty | |||||||||||||
| 73807 | 0 | 115196 | 0 | 0 | 0 | 13244 | 0 | 5860 | 0 | 208107 | 0 | 0 | 0 |
| Nancy McFadyen | |||||||||||||
| 132248 | 0 | 23875 | 0 | 0 | 0 | 11773 | 0 | 5860 | 0 | 173756 | 0 | 0 | 0 |
| Susan Zeiri | |||||||||||||
| 112282 | 0 | 28527 | 0 | 0 | 0 | 10233 | 0 | 5860 | 0 | 156902 | 0 | 0 | 0 |
| Fred Shea | |||||||||||||
| 131935 | 0 | 13756 | 0 | 0 | 0 | 8082 | 0 | 5860 | 0 | 159633 | 0 | 0 | 0 |
| Sandra Lee Daugherty | |||||||||||||
| 68630 | 0 | 71286 | 0 | 0 | 0 | 9912 | 0 | 5860 | 0 | 155688 | 0 | 0 | 0 |
Form990 Schedule J Part III Form990ScheduleJPartIII
| Field | Value | IRS element (for citing) |
|---|---|---|
| Identifier | Supplemental Information | Identifier |
| Return Reference | Part III | ReturnReference |
| Explanation | The organization has chosen to disclose all key employees (even if below the $150,000 compensation threshold) and the five highest compensated employees on Schedule J. | Explanation |
Schedule L IRS990ScheduleL
Form990 Schedule L Part IV Form990ScheduleLPartIV (3 entries)
| RelationshipRelationship | Amount Of TransactionAmountOfTransaction | Description Of TransactionDescriptionOfTransaction | Sharing Of RevenuesSharingOfRevenues |
|---|---|---|---|
| Walt Disney World Attractions | |||
| Director | 3712387 | Attraction ticket purchases, at arms-length pricing, from entities of which Visit Orlando directors are key employees. | 0 |
| Universal Studios Orlando | |||
| Director | 2633800 | Attraction ticket purchases, at arms-length pricing, from entities of which Visit Orlando directors are key employees. | 0 |
| Sea World of Florida | |||
| Director | 717630 | Attraction ticket purchases, at arms-length pricing, from entities of which Visit Orlando directors are key employees. | 0 |
Schedule O IRS990ScheduleO
General Explanation GeneralExplanation (8 entries)
| IdentifierIdentifier | ExplanationExplanation | Return ReferenceReturnReference |
|---|---|---|
| Form 990, Part VI, Section A, line 6 | The Orlando/Orange County Convention & Visitors Bureau, Inc. (Visit Orlando) is a non-profit, membership based organization. Members of the Orlando CVB elect the Board of Directors. | |
| Form 990, Part VI, Section A, line 7a | Visit Orlando is a non-profit, membership based organization. Members of Visit Orlando elect the Board of Directors. | |
| Form 990, Part VI, Section B, line 11 | Form 990 is reviewed and approved by the Board of Directors Audit and Oversight Committee. The return is then presented and discussed with the entire board prior to filing. | |
| Visit Orlando distributes a conflicts of interest policy, along with other similar policies, to Board members upon joining the organization. Board members are expected to, and regularly do, recuse themselves from voting on issues that could potentially be a conflict. A conflict of interest policy is communicated to all employees at time of hire by a representative of the Human Resources Department and is included in the employee handbook. The employees are instructed that if at any time during their employment they have a question regarding this policy or if they have a question regarding if something would be considered a conflict of interest they are to address this with the Vice President of their area or with someone from Human Resources. | Form 990, Part VI, Section B, line 12c | |
| Compensation for the CEO is set and approved by the Board of Directors. Ongoing compensation analysis and surveys are obtained by the Associate Vice President of Human Resources utilizing several third party external sources including survey data from the hospitality industry, the CVB industry and individual compensation professionals. The compensation of the other key executives is determined by multiple sources including the CEO and the Associate Vice President of Human Resources who utilize several industry salary surveys and information from independent thiry party compensation professionals. | Form 990, Part VI, Section B, line 15 | |
| Visit Orlando makes its governing documents available to our members, local county government and to the public upon request. The By Laws have been recently updated and provided to our members for their approval. We make our conflict of interest policy available to our Board of Directors and our employees. We distribute our financial statements to local county government and post them to our website for access to the public. | Form 990, Part VI, Section C, line 19 | |
| The organization has chosen to disclose all employees that it considers to be key employees in the organization even though some of the employees are below the $150,000 compensation threshold. | Form 990, Part VII, Section A: | |
| Changes in Net Assets or Fund Balances: | Net unrealized gains on investments: 131,499. | Form 990, Part XI, line 5: |