STRATEGY STUDIO / PUBLIC DATA EXPLORER

POYNTER INSTITUTE FOR MEDIA STUDIES INC: Form 990, tax year 2010

View the entire original 990 at ProPublica ↗

Organization
POYNTER INSTITUTE FOR MEDIA STUDIES INC (EIN 59-1630423)
Tax period
2010-01-01 to 2010-12-31
Filed
2011-08-08
IRS object ID
201142209349301219
Schema version
2010v3.2
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Timestamp2011-08-08T11:38:54-07:00Timestamp
Tax Period End Date2010-12-31TaxPeriodEndDate

Preparer Firm PreparerFirm

Preparer Firm Business Name PreparerFirmBusinessName

FieldValueIRS element (for citing)
Business Name Line1Reilly Fisher & Solomon PABusinessNameLine1

Preparer Firm US Address PreparerFirmUSAddress

FieldValueIRS element (for citing)
Address Line14950 West Kennedy Blvd Suite 610AddressLine1
CityTampaCity
StateFLState
ZIP Code33609ZIPCode
FieldValueIRS element (for citing)
Return Type990ReturnType
Tax Period Begin Date2010-01-01TaxPeriodBeginDate

Filer Filer

FieldValueIRS element (for citing)
EIN591630423EIN

Name Name

FieldValueIRS element (for citing)
Business Name Line1THE POYNTER INSTITUTEBusinessNameLine1
Business Name Line2FOR MEDIA STUDIES INCBusinessNameLine2
FieldValueIRS element (for citing)
Name ControlPOYNNameControl
Phone7278219494Phone

US Address USAddress

FieldValueIRS element (for citing)
Address Line1801 THIRD STREET SOUTHAddressLine1
CityST PETERSBURGCity
StateFLState
ZIP Code33701ZIPCode

Officer Officer

FieldValueIRS element (for citing)
NameKAREN BROWN DUNLAPName
TitlePresidentTitle
Date Signed2011-08-05DateSigned

Preparer Preparer

FieldValueIRS element (for citing)
NameArlin D BeachyName
Phone8134910007Phone
FieldValueIRS element (for citing)
Tax Year2010TaxYear
Build TS2016-02-24 21:20:13ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Gross Receipts8474707GrossReceipts
Group Return For AffiliatesfalseGroupReturnForAffiliates
All Affiliates IncludedfalseAllAffiliatesIncluded
Organization501c3XOrganization501c3
Web SiteWWW.POYNTER.ORGWebSite
Type Of Organization CorporationXTypeOfOrganizationCorporation
Year Formation1975YearFormation
State Legal DomicileFLStateLegalDomicile
Activity Or Mission DescriptionThe Poynter Institute is a school dedicated to teaching and inspiring of journalists and media leaders.ActivityOrMissionDescription
Nbr Voting Members Governing Body11NbrVotingMembersGoverningBody
Nbr Independent Voting Members6NbrIndependentVotingMembers
Total Nbr Employees70TotalNbrEmployees
Total Nbr Volunteers10TotalNbrVolunteers
Total Gross UBI426436TotalGrossUBI
Contributions Grants Prior Year1379341ContributionsGrantsPriorYear
Contributions Grants Current Year2057032ContributionsGrantsCurrentYear
Program Service Revenue Prior Year878637ProgramServiceRevenuePriorYear
Program Service Revenue CY960080ProgramServiceRevenueCY
Investment Income Prior Year-5072158InvestmentIncomePriorYear
Investment Income Current Year4502597InvestmentIncomeCurrentYear
Other Revenue Prior Year602429OtherRevenuePriorYear
Other Revenue Current Year920774OtherRevenueCurrentYear
Total Revenue Prior Year-2211751TotalRevenuePriorYear
Total Revenue Current Year8440483TotalRevenueCurrentYear
Grants And Similar Amnts Prior Year22543GrantsAndSimilarAmntsPriorYear
Grants And Similar Amnts CY9500GrantsAndSimilarAmntsCY
Benefits Paid To Members CY0BenefitsPaidToMembersCY
Salaries Etc Prior Year5598536SalariesEtcPriorYear
Salaries Etc Current Year5090367SalariesEtcCurrentYear
Total Prof Fundrsng Exp CY0TotalProfFundrsngExpCY
Total Fundrsng Exp Current Year287331TotalFundrsngExpCurrentYear
Other Expense Prior Year3532779OtherExpensePriorYear
Other Expenses Current Year3449822OtherExpensesCurrentYear
Total Expenses Prior Year9153858TotalExpensesPriorYear
Total Expenses Current Year8549689TotalExpensesCurrentYear
Revenues Less Expenses Prior Year-11365609RevenuesLessExpensesPriorYear
Revenues Less Expenses CY-109206RevenuesLessExpensesCY
Total Assets BOY49865848TotalAssetsBOY
Total Assets EOY49760055TotalAssetsEOY
Total Liabilities BOY18394TotalLiabilitiesBOY
Total Liabilities EOY21807TotalLiabilitiesEOY
Net Assets Or Fund Balances BOY49847454NetAssetsOrFundBalancesBOY
Net Assets Or Fund Balances EOY49738248NetAssetsOrFundBalancesEOY
Info In Schedule O Part IIIXInfoInScheduleOPartIII
Mission DescriptionThe Poynter Institute is a school dedicated to teaching and inspiring of journalists and media leaders. It promotes excellence and integrity in the practice of craft and in the practical leadership of successful businesses. It stands for a journalism that informs citizens and enlightens public discourse. It carries forward Nelson Poynter's belief in the value of independent journalism.MissionDescription
Significant New Program ServicesfalseSignificantNewProgramServices
Significant ChangefalseSignificantChange
Expense4928065Expense
Grants1362000Grants
Revenue828661Revenue
DescriptionThe Poynter Institute in St. Petersburg, FL, is a school dedicated to the belief that the practice of excellent journalism is essential to a successful democracy.Led by a President, Vice President, Dean and Managing Director, Poynter employs a full-time faculty and staff, as well as numerous adjunct teachers to reach its principal audiences of professional and non-professional journalists, educators and media leaders. In addition, the Institute offers programs for college, high school and elementary school students, as well as for citizens interested in learning more about journalism and its impact on society.The Council on Occupational Education has accredited the Institute through 2011.Poynter's curriculum, both in content and delivery, emphasizes the new and the timeless. At the heart of Poynter's 2011 course list are programs for mastering the tools required in today's fast-changing media world. Its on-campus seminar list includes titles like these: Multimedia Journalism for College Educators; Essential Skills for the Digital Journalist and The Backpack Journalist. At the same time, Poynter continues to stress journalistic essentials with programs in Reporting, Writing, and Editing as well as Management and Leadership. In addition to its courses, Poynter also leads efforts to help guarantee that the practice of journalism will be sustained in the future. For example:- The Poynter Sense-Making Project, an initiative funded by the Ford Foundation, is exploring how the future of news is being affected by what has been called the "Fifth Estate" - those who are filling the void created by the diminished influence of mainstream media.- An initiative funded by the Carnegie Corporation of New York is allowing us to create an online journalism course for universities, with a particular focus on basic skills and values.In 2010, 1092 students participated in 40 regular courses and public programs on the Poynter campus. Many of them received scholarships or other assistance with tuition and/or travel expenses. A portion of program costs for all students is underwritten by Poynter. A total of 435 students, professors, and minority and other professionals received assistance with tuition or attended various Poynter programs free of charge. Scholarships and tuition waivers granted were $ 305,010. In addition to their work at the Institute, Poynter faculty members provide pro bono instructional service to journalism organizations, particularly those intended to serve members of minority groups. Poynter enjoys a global reputation. More that 250 American and 70 foreign news organizations have sent their employees to Poynter, including organizations in South Africa and Europe. The most recent course offerings can be located on the web at www.poynter.org.Description

Activity2 Activity2

FieldValueIRS element (for citing)
Expense634232Expense
Grants349500Grants
Revenue413895Revenue
DescriptionIn addition to offering on-campus seminars, Poynter is committed to meeting those who want to learn in whatever way they find most consistent with their needs and resources:a.E-Learning: News University (www.newsu.org) is the e-learning home for more than 180,000 registered journalists, educators and students around the world. Funded in part by a five-year, $1.44 million grant from the John S. and James L. Knight Foundation, NewsU features more than 90 interactive, self-directed courses in all types of media. Titles include: "5 Steps to Multimedia Storytelling," "Leading an Online Newsroom: What You Need to Know," "Watching TV News: How To Be A Smarter Viewer," "Telling Stories with Sound," and "Cleaning Your Copy." Poynter also offers NewsU Tech, which offers an array of self-directed courses for those who want to develop software and technical skills. Through a partnership with Element K, a leading technology training organization, NewsU Tech offers courses on numerous Adobe and Microsoft products, as well as courses on Web programming, design and development. b.Poynter NewsU Webinars allow participants to join online presentations led by Poynter faculty and other leading industry professionals from home, office or classroom. Archived replays of more than 100 sessions also are available.c. Online Group Seminars are faculty-led and allow participants to gather in a virtual space for multi-week seminars on topics that include: Becoming a More Effective Reporter; Becoming a More Effective Writer, Becoming a More Effective Editor and Becoming a More Effective Leader.Description

Activity3 Activity3

FieldValueIRS element (for citing)
Expense467461Expense
Revenue48410Revenue
DescriptionPoynter Online (www.poynter.org) is the industry's source for news and information about journalism and increasingly it is a source for citizens who want to understand media. The site publishes media news, resources for covering big stories, best practices, live chats, business updates, and practical tips for effective reporting, writing, visual journalism, interactivity, use of technology, ethical decision-making, and leadership. In an average month, Poynter Online has about 300,000 unique visitors. In 2010, Poynter relaunched its website, with greater emphasis on connecting training and How To's to journalism news. The new site also features information about Poynter, its curriculum, events, history and people.Poynter has developed a strong social media presence, with about 27,000 Twitter followers and 6,200 Facebook fans. The site has also built a strong following among iTunesU podcast listeners, with more than 3 million downloads.Description
FieldValueIRS element (for citing)
Total Of Other Program Service Exp366677TotalOfOtherProgramServiceExp
Total Of Other Program Service Grnt318500TotalOfOtherProgramServiceGrnt
Total Of Other Program Service Rev115597TotalOfOtherProgramServiceRev
Total Program Service Expense6396435TotalProgramServiceExpense
Described In501 C3trueDescribedIn501C3
Schedule B RequiredtrueScheduleBRequired
Political ActivitiesfalsePoliticalActivities
Lobbying ActivitiesfalseLobbyingActivities
Subject To Proxy TaxfalseSubjectToProxyTax
Donor Advised FundsfalseDonorAdvisedFunds
Conservation EasementsfalseConservationEasements
Collections Of ArttrueCollectionsOfArt
Credit CounselingfalseCreditCounseling
Term Or Permanent EndowmentsfalseTermOrPermanentEndowments
Report Land Bldg EquiptrueReportLandBldgEquip
Report Invest Oth SecuritiestrueReportInvestOthSecurities
Report Prog Rel InvestfalseReportProgRelInvest
Report Other AssetsfalseReportOtherAssets
Report Other LiabilitiesfalseReportOtherLiabilities
Report Fin48 FootnotetrueReportFin48Footnote
Independent Audit Financial StmtfalseIndependentAuditFinancialStmt
Consolidated Audit Financial StmtfalseConsolidatedAuditFinancialStmt
SchooltrueSchool
Foreign OfficefalseForeignOffice
Foreign ActivitiesfalseForeignActivities
More Than5000 K To OrganizationsfalseMoreThan5000KToOrganizations
More Than5000 K To IndividualsfalseMoreThan5000KToIndividuals
Professional FundraisingfalseProfessionalFundraising
Fundraising ActivitiesfalseFundraisingActivities
GamingfalseGaming
HospitalfalseHospital
Grants To OrganizationsfalseGrantsToOrganizations
Grants To IndividualstrueGrantsToIndividuals
Schedule J RequiredtrueScheduleJRequired
Tax Exempt BondsfalseTaxExemptBonds
Invest Tax Exempt BondsfalseInvestTaxExemptBonds
Escrow AccountfalseEscrowAccount
On Behalf Of IssuerfalseOnBehalfOfIssuer
Excess Benefit TransactionfalseExcessBenefitTransaction
Prior Excess Benefit TransactionfalsePriorExcessBenefitTransaction
Loan To Officer Or DQPfalseLoanToOfficerOrDQP
Grant To Related PersonfalseGrantToRelatedPerson
Bsnss Rltnshp With OrganizationfalseBsnssRltnshpWithOrganization
Bsnss Rltnshp Thru Family MemberfalseBsnssRltnshpThruFamilyMember
Officer Entity With Bsnss RltnshpfalseOfficerEntityWithBsnssRltnshp
Deductible Non Cash ContributionsfalseDeductibleNonCashContributions
Deductible Contributions Of ArtfalseDeductibleContributionsOfArt
TerminatedfalseTerminated
Partial LiquidationfalsePartialLiquidation
Disregarded EntityfalseDisregardedEntity
Related EntitytrueRelatedEntity
Related Org Controlled EntitytrueRelatedOrgControlledEntity
Transaction Related EntitytrueTransactionRelatedEntity
Transfers To Exempt Non Chrtbl OrgfalseTransfersToExemptNonChrtblOrg
Activities Conducted PartnershipfalseActivitiesConductedPartnership
Schedule O RequiredtrueScheduleORequired
Number Forms Transmitted With1096117NumberFormsTransmittedWith1096
Number W2 G Included0NumberW2GIncluded
Compliance With Backup WitholdingtrueComplianceWithBackupWitholding
Number Of Employees70NumberOfEmployees
Employment Tax Returns FiledtrueEmploymentTaxReturnsFiled
Unrelated Business IncometrueUnrelatedBusinessIncome
Form990-T FiledtrueForm990-TFiled
Foreign Financial AccountfalseForeignFinancialAccount
Prohibited Tax Shelter TransfalseProhibitedTaxShelterTrans
Taxable Party NotificationfalseTaxablePartyNotification
Form8886 T FiledfalseForm8886TFiled
Non Deductible ContributionsfalseNonDeductibleContributions
Non Deductible DisclosurefalseNonDeductibleDisclosure
Quid Pro Quo ContributionsfalseQuidProQuoContributions
Quid Pro Quo DisclosurefalseQuidProQuoDisclosure
Form8282 Property Disposed OffalseForm8282PropertyDisposedOf
Number Of8282 Filed0NumberOf8282Filed
Funds To Pay PremiumsfalseFundsToPayPremiums
Premiums PaidfalsePremiumsPaid
Form8899 FiledfalseForm8899Filed
Form1098 C FiledfalseForm1098CFiled
Excess Business HoldingsfalseExcessBusinessHoldings
Taxable DistributionsfalseTaxableDistributions
Distribution To DonorfalseDistributionToDonor
Filed Lieu1041falseFiledLieu1041
Licensed More Than One StatefalseLicensedMoreThanOneState
Indoor Tanning ServicesfalseIndoorTanningServices
Form720 FiledfalseForm720Filed
Info In Schedule O Part VIXInfoInScheduleOPartVI
Nbr Voting Governing Body Members11NbrVotingGoverningBodyMembers
Number Independent Voting Members6NumberIndependentVotingMembers
Family Or Business RelationshipfalseFamilyOrBusinessRelationship
Delegation Of Management DutiesfalseDelegationOfManagementDuties
Changes To Organizing DocsfalseChangesToOrganizingDocs
Material Diversion Or MisusefalseMaterialDiversionOrMisuse
Members Or StockholdersfalseMembersOrStockholders
Election Of Board MembersfalseElectionOfBoardMembers
Decisions Subject To ApprovalfalseDecisionsSubjectToApproval
Minutes Of Governing BodytrueMinutesOfGoverningBody
Minutes Of CommitteestrueMinutesOfCommittees
Officer Mailing AddressfalseOfficerMailingAddress
Local ChaptersfalseLocalChapters
Policies Reference ChaptersfalsePoliciesReferenceChapters
Form990 Provided To Governing BodytrueForm990ProvidedToGoverningBody
Conflict Of Interest PolicytrueConflictOfInterestPolicy
Annual Disclosure Covered PersonstrueAnnualDisclosureCoveredPersons
Regular Monitoring EnforcementtrueRegularMonitoringEnforcement
Whistleblower PolicytrueWhistleblowerPolicy
Document Retention PolicytrueDocumentRetentionPolicy
Compensation Process CEOtrueCompensationProcessCEO
Compensation Process OthertrueCompensationProcessOther
Investment In Joint VenturefalseInvestmentInJointVenture
Written Policy Or ProcedurefalseWrittenPolicyOrProcedure
Other WebsiteXOtherWebsite
Upon RequestXUponRequest

The Books Are In Care Of TheBooksAreInCareOf

FieldValueIRS element (for citing)
Name PersonMONIQUE SAUNDERSNamePerson
Telephone Number7278219494TelephoneNumber

Address US AddressUS

FieldValueIRS element (for citing)
Address Line1801 THIRD STREET SOUTHAddressLine1
CityST PETERSBURGCity
StateFLState
ZIP Code33701ZIPCode

Form990 Part VII Section A Form990PartVIISectionA (19 entries)

TitleTitleAverage Hours Per WeekAverageHoursPerWeekHighest Compensated EmployeeHighestCompensatedEmployeeReportable Comp From OrganizationReportableCompFromOrganizationReportable Comp From Related OrgsReportableCompFromRelatedOrgsOther CompensationOtherCompensationIndividual Trustee Or DirectorIndividualTrusteeOrDirectorKey EmployeeKeyEmployeeOfficerOfficerFormerFormer
WILLIAM J WARD
DIRECTOR/FELLOW37.50X167846018889
STEPHEN BUCKLEY
Trustee37.5012247812919015809XX
ROY PETER CLARK
Vice President37.50153324015139XX
PAULA ELLIS
Trustee1.00400000X
PAUL C TASH
Chairman5.0005089899272X
OWEN J ROBERTS
Trustee1.00500000X
MARTHA A PETTY
FORMER TRUSTEE0.0001625324356X
KINSEY WILSON
Trustee1.00100000X
JANA JONES
Treasurer1.0002963664244X
JAMES ROMENESKO
SR.ONLINE REPORTER37.50X17386108988
HOWARD FINBERG
DIRECTOR37.50X138434014841
DR TREVOR BROWN
Trustee1.00500000X
DR MARIA D VESPERI
Trustee1.00500000X
DR KAREN B DUNLAP
President37.501984645060012227XX
ANNE HULL
Trustee1.00200000X
ANDREW P CORTY
Trustee1.00032553810384X
ANDREW E BARNES
Trustee1.0050002391980X
ALAN TOMPKINS
SENIOR FACULTY37.50X156229017777
ALAN C MILLER
DIRECTOR - NLP0.00X151229015568
FieldValueIRS element (for citing)
Total Reportable Comp From Org1288865TotalReportableCompFromOrg
Total Reportable Comp Frm Rltd Orgs1712413TotalReportableCompFrmRltdOrgs
Total Other Compensation147494TotalOtherCompensation
Number Individuals GT100 K8NumberIndividualsGT100K
Formers ListedtrueFormersListed
Total Comp GT150 KtrueTotalCompGT150K
Compensation From Other SourcesfalseCompensationFromOtherSources

Contractor Compensation ContractorCompensation (4 entries)

Address Line1AddressOfContractor/AddressUS/AddressLine1CityAddressOfContractor/AddressUS/CityStateAddressOfContractor/AddressUS/StateZIP CodeAddressOfContractor/AddressUS/ZIPCodeDescription Of ServicesDescriptionOfServicesCompensationCompensation
WELLS FARGO
PO BOX 601321CHARLOTTENC282601321FINANCIAL149224
TRANE INC
PO BOX 406469ATLANTAGA303846469A/C INSTALLATION119547
TAMPA BAY TRANE
PO BOX 919309ORLANDOFL328919309A/C INSTALLATION177477
ATEN DESIGN GROUP INC
1629 DOWNING STREETDENVERCO80218WEB DEVELOPMENT123401
FieldValueIRS element (for citing)
Number Of Contractors GT100 K4NumberOfContractorsGT100K
All Other Contributions2057032AllOtherContributions
Total Contributions2057032TotalContributions

Program Service Revenue ProgramServiceRevenue (3 entries)

DescriptionDescriptionTotal Revenue ColumnTotalRevenueColumnRelated Or Exempt Function IncomeRelatedOrExemptFunctionIncome
TUITION FELLOWSHIPS-305010-305010
TUITION960080960080
OFF-SITE TEACHING305010305010
FieldValueIRS element (for citing)
Total Program Service Revenue960080TotalProgramServiceRevenue

Investment Income InvestmentIncome

FieldValueIRS element (for citing)
Total Revenue Column4247417TotalRevenueColumn
Exclusion$4,247,417ExclusionAmount

Income From Invest Bond Proceeds IncomeFromInvestBondProceeds

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn

Royalties Revenue RoyaltiesRevenue

FieldValueIRS element (for citing)
Total Revenue Column42191TotalRevenueColumn
Exclusion$42,191ExclusionAmount

Gross Rents GrossRents

FieldValueIRS element (for citing)
Real146261Real

Less Rental Expenses LessRentalExpenses

FieldValueIRS element (for citing)
Real25000Real

Rental Income Or Loss RentalIncomeOrLoss

FieldValueIRS element (for citing)
Real121261Real

Net Rental Income Or Loss NetRentalIncomeOrLoss

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Total Revenue Column121261TotalRevenueColumn
Exclusion$121,261ExclusionAmount

Gross Amount Sales Assets GrossAmountSalesAssets

FieldValueIRS element (for citing)
Securities253055Securities
Other2125Other

Gain Or Loss GainOrLoss

FieldValueIRS element (for citing)
Securities253055Securities
Other2125Other

Net Gain Or Loss Investments NetGainOrLossInvestments

FieldValueIRS element (for citing)
Total Revenue Column255180TotalRevenueColumn
Exclusion$255,180ExclusionAmount

Net Income From Fundraising Events NetIncomeFromFundraisingEvents

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn

Net Income From Gaming NetIncomeFromGaming

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn
FieldValueIRS element (for citing)
Gross Sales Of Inventory41713GrossSalesOfInventory
Cost Of Goods Sold9224CostOfGoodsSold

Net Income Or Loss NetIncomeOrLoss

FieldValueIRS element (for citing)
Total Revenue Column32489TotalRevenueColumn
Related Or Exempt Function Income32489RelatedOrExemptFunctionIncome

Other Revenue Misc OtherRevenueMisc (3 entries)

DescriptionDescriptionTotal Revenue ColumnTotalRevenueColumnRelated Or Exempt Function IncomeRelatedOrExemptFunctionIncomeBusiness CodeBusinessCodeUnrelated Business RevenueUnrelatedBusinessRevenue
NEW COURSE DEVELOPMENT246629246629
MISCELLANEOUS REVENUES5176851768
CAREER CENTER INCOME423460541800423460

Miscellaneous Revenue MiscellaneousRevenue

FieldValueIRS element (for citing)
Total Revenue Column2976TotalRevenueColumn
Unrelated Business Revenue2976UnrelatedBusinessRevenue
FieldValueIRS element (for citing)
Total Other Revenue724833TotalOtherRevenue

Total Revenue TotalRevenue

FieldValueIRS element (for citing)
Total Revenue Column8440483TotalRevenueColumn
Related Or Exempt Function Income1290966RelatedOrExemptFunctionIncome
Unrelated Business Revenue426436UnrelatedBusinessRevenue
Exclusion$4,666,049ExclusionAmount

Grants To Domestic Orgs GrantsToDomesticOrgs

FieldValueIRS element (for citing)
Total0Total

Grants To Domestic Individuals GrantsToDomesticIndividuals

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Total9500Total
Program Services9500ProgramServices

Foreign Grants ForeignGrants

FieldValueIRS element (for citing)
Total0Total

Benefits To Members BenefitsToMembers

FieldValueIRS element (for citing)
Total0Total

Comp Current Officers Directors CompCurrentOfficersDirectors

FieldValueIRS element (for citing)
Total597994Total
Program Services327169ProgramServices
Management And General249756ManagementAndGeneral
Fundraising21069Fundraising

Comp Disqual Persons CompDisqualPersons

FieldValueIRS element (for citing)
Total0Total

Other Salaries And Wages OtherSalariesAndWages

FieldValueIRS element (for citing)
Total3686863Total
Program Services2846225ProgramServices
Management And General676743ManagementAndGeneral
Fundraising163895Fundraising

Pension Plan Contributions PensionPlanContributions

FieldValueIRS element (for citing)
Total30826Total
Program Services23840ProgramServices
Management And General5783ManagementAndGeneral
Fundraising1203Fundraising

Other Employee Benefits OtherEmployeeBenefits

FieldValueIRS element (for citing)
Total482357Total
Program Services365576ProgramServices
Management And General97882ManagementAndGeneral
Fundraising18899Fundraising

Payroll Taxes PayrollTaxes

FieldValueIRS element (for citing)
Total292327Total
Program Services227522ProgramServices
Management And General54263ManagementAndGeneral
Fundraising10542Fundraising

Fees For Services Management FeesForServicesManagement

FieldValueIRS element (for citing)
Total0Total

Fees For Services Legal FeesForServicesLegal

FieldValueIRS element (for citing)
Total34581Total
Management And General34581ManagementAndGeneral

Fees For Services Accounting FeesForServicesAccounting

FieldValueIRS element (for citing)
Total37348Total
Management And General37348ManagementAndGeneral

Fees For Services Lobbying FeesForServicesLobbying

FieldValueIRS element (for citing)
Total0Total

Fees For Services Prof Fundraising FeesForServicesProfFundraising

FieldValueIRS element (for citing)
Total0Total

Fees For Services Invst Mgmnt Fees FeesForServicesInvstMgmntFees

FieldValueIRS element (for citing)
Total25000Total
Management And General25000ManagementAndGeneral

Fees For Services Other FeesForServicesOther

FieldValueIRS element (for citing)
Total190675Total
Program Services165071ProgramServices
Management And General15020ManagementAndGeneral
Fundraising10584Fundraising

Advertising Advertising

FieldValueIRS element (for citing)
Total150725Total
Program Services134858ProgramServices
Management And General13323ManagementAndGeneral
Fundraising2544Fundraising

Office Expenses OfficeExpenses

FieldValueIRS element (for citing)
Total67042Total
Program Services56089ProgramServices
Management And General8650ManagementAndGeneral
Fundraising2303Fundraising

Information Technology InformationTechnology

FieldValueIRS element (for citing)
Total128458Total
Program Services112472ProgramServices
Management And General13557ManagementAndGeneral
Fundraising2429Fundraising

Royalties Royalties

FieldValueIRS element (for citing)
Total0Total

Occupancy Occupancy

FieldValueIRS element (for citing)
Total235067Total
Program Services216098ProgramServices
Management And General17739ManagementAndGeneral
Fundraising1230Fundraising

Travel Travel

FieldValueIRS element (for citing)
Total252317Total
Program Services213569ProgramServices
Management And General38184ManagementAndGeneral
Fundraising564Fundraising

Travel Entrtnmnt Public Officials TravelEntrtnmntPublicOfficials

FieldValueIRS element (for citing)
Total0Total

Conferences Meetings ConferencesMeetings

FieldValueIRS element (for citing)
Total130014Total
Program Services103751ProgramServices
Management And General17781ManagementAndGeneral
Fundraising8482Fundraising

Interest Interest

FieldValueIRS element (for citing)
Total0Total

Payments To Affiliates PaymentsToAffiliates

FieldValueIRS element (for citing)
Total0Total

Depreciation Depletion DepreciationDepletion

FieldValueIRS element (for citing)
Total848127Total
Program Services777668ProgramServices
Management And General65890ManagementAndGeneral
Fundraising4569Fundraising

Insurance Insurance

FieldValueIRS element (for citing)
Total183522Total
Program Services168713ProgramServices
Management And General13849ManagementAndGeneral
Fundraising960Fundraising

Other Expenses OtherExpenses (5 entries)

DescriptionDescriptionTotalTotalProgram ServicesProgramServicesManagement And GeneralManagementAndGeneralFundraisingFundraising
TELEPHONE330252506667331226
PROGRAM DEVELOPMENT20245417445460027400
GUEST FACULTY FEES102751102751
EQUIPMENT/BUILDING MAINTENANCE336089308995253381756
CAREER CENTER EXPENSES425081425081

All Other Expenses AllOtherExpenses

FieldValueIRS element (for citing)
Total67546Total
Program Services37048ProgramServices
Management And General22822ManagementAndGeneral
Fundraising7676Fundraising

Total Functional Expenses TotalFunctionalExpenses

FieldValueIRS element (for citing)
Total8549689Total
Program Services6396435ProgramServices
Management And General1865923ManagementAndGeneral
Fundraising287331Fundraising

Cash Non Interest Bearing CashNonInterestBearing

FieldValueIRS element (for citing)
BOY32342BOY
EOY70673EOY

Savings And Temp Cash Investments SavingsAndTempCashInvestments

FieldValueIRS element (for citing)
BOY1285061BOY
EOY1034728EOY

Pledges And Grants Receivable PledgesAndGrantsReceivable

FieldValueIRS element (for citing)
EOY0EOY

Accounts Receivable AccountsReceivable

FieldValueIRS element (for citing)
BOY12442BOY
EOY15471EOY

Receivables From Officers Etc ReceivablesFromOfficersEtc

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EOY0EOY

Receivables From Disqual Persons ReceivablesFromDisqualPersons

FieldValueIRS element (for citing)
EOY0EOY

Other Notes Loans Receivable Net OtherNotesLoansReceivableNet

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EOY0EOY

Inventories For Sale Or Use InventoriesForSaleOrUse

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BOY76983BOY
EOY71224EOY

Prepaid Expenses Deferred Charges PrepaidExpensesDeferredCharges

FieldValueIRS element (for citing)
BOY7779BOY
EOY2673EOY
FieldValueIRS element (for citing)
Land Buildings Equipment Basis28803569LandBuildingsEquipmentBasis
Land Bldg Equipment Accum Deprec14245305LandBldgEquipmentAccumDeprec

Land Buildings Equipment Basis Net LandBuildingsEquipmentBasisNet

FieldValueIRS element (for citing)
BOY14945595BOY
EOY14558264EOY

Investments Pub Traded Securities InvestmentsPubTradedSecurities

FieldValueIRS element (for citing)
BOY11139022BOY
EOY11640398EOY

Investments Other Securities InvestmentsOtherSecurities

FieldValueIRS element (for citing)
BOY22366624BOY
EOY22366624EOY

Investments Program Related InvestmentsProgramRelated

FieldValueIRS element (for citing)
EOY0EOY

Intangible Assets IntangibleAssets

FieldValueIRS element (for citing)
EOY0EOY

Other Assets Total OtherAssetsTotal

FieldValueIRS element (for citing)
EOY0EOY

Total Assets TotalAssets

FieldValueIRS element (for citing)
BOY49865848BOY
EOY49760055EOY

Accounts Payable Accrued Expenses AccountsPayableAccruedExpenses

FieldValueIRS element (for citing)
BOY6061BOY
EOY9041EOY

Deferred Revenue DeferredRevenue

FieldValueIRS element (for citing)
BOY12333BOY
EOY12766EOY

Total Liabilities TotalLiabilities

FieldValueIRS element (for citing)
BOY18394BOY
EOY21807EOY
FieldValueIRS element (for citing)
Follow SFAS117XFollowSFAS117

Unrestricted Net Assets UnrestrictedNetAssets

FieldValueIRS element (for citing)
BOY49817097BOY
EOY49498951EOY

Temporarily Restricted Net Assets TemporarilyRestrictedNetAssets

FieldValueIRS element (for citing)
BOY30357BOY
EOY239297EOY

Total Net Assets Fund Balances TotalNetAssetsFundBalances

FieldValueIRS element (for citing)
BOY49847454BOY
EOY49738248EOY

Total Liab Net Assets Fund Balances TotalLiabNetAssetsFundBalances

FieldValueIRS element (for citing)
BOY49865848BOY
EOY49760055EOY
FieldValueIRS element (for citing)
Reconcilation Revenue Expenses-109206ReconcilationRevenueExpenses
Method Of Accounting CashXMethodOfAccountingCash
Accountant Compile Or ReviewfalseAccountantCompileOrReview
FS AuditedtrueFSAudited
Audit CommitteefalseAuditCommittee
Financial Statement SeparateXFinancialStatementSeparate
Federal Grant Audit RequiredfalseFederalGrantAuditRequired
Federal Grant Audit PerformedfalseFederalGrantAuditPerformed

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
School170b1 AiiXSchool170b1Aii

Schedule B IRS990ScheduleB

Contributor Info ContributorInfo

FieldValueIRS element (for citing)
Contributor NumberRESTRICTEDContributorNumber

Contributor Name Business ContributorNameBusiness

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor Address US ContributorAddressUS

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Aggregate ContributionsRESTRICTEDAggregateContributions

Schedule D IRS990ScheduleD

Art Public Exhibition Amts ArtPublicExhibitionAmts

FieldValueIRS element (for citing)
Assets In Part X143185AssetsInPartX
FieldValueIRS element (for citing)
Solicited Assets For SalefalseSolicitedAssetsForSale

Land Land

FieldValueIRS element (for citing)
Investment Cost Or Other Basis170996InvestmentCostOrOtherBasis
Other Cost Or Other Basis5872734OtherCostOrOtherBasis
Book Value6043730BookValue

Buildings Buildings

FieldValueIRS element (for citing)
Investment Cost Or Other Basis500000InvestmentCostOrOtherBasis
Other Cost Or Other Basis15170439OtherCostOrOtherBasis
Depreciation7748619Depreciation
Book Value7921820BookValue

Equipment Equipment

FieldValueIRS element (for citing)
Other Cost Or Other Basis4126626OtherCostOrOtherBasis
Depreciation3580418Depreciation
Book Value546208BookValue

Other Land Buildings OtherLandBuildings

FieldValueIRS element (for citing)
Other Cost Or Other Basis2962774OtherCostOrOtherBasis
Depreciation2916268Depreciation
Book Value46506BookValue
FieldValueIRS element (for citing)
Total Of Book Value Land Buildings14558264TotalOfBookValueLandBuildings
Total Of Book Value Securities22366624TotalOfBookValueSecurities

Form990 Schedule D Part XIV Form990ScheduleDPartXIV

FieldValueIRS element (for citing)
IdentifierPart XIdentifier
Return ReferencePart X : FIN48 FootnoteReturnReference
ExplanationThe Institute is exempt from federal income tax under Section 501(c)(3) of the Internal Revenue Code. The IRS has determined that the Institute is not a private foundation and contributions to it qualify as charitable contribution deductions. The Institute has evaluated its tax positions taken for all open tax years and has not identified any uncertain tax positions. The 2007, 2008, and 2009 tax years are open and subject to examination by the IRS. The Institute is not currently under audit.Explanation

Schedule E IRS990ScheduleE

FieldValueIRS element (for citing)
Nondiscriminatory Policy StmttrueNondiscriminatoryPolicyStmt
Policy Statement In Brochures EtctruePolicyStatementInBrochuresEtc
Policy Publ Via Broadcast MediatruePolicyPublViaBroadcastMedia
Maint Racial Composition RecordstrueMaintRacialCompositionRecords
Maint Scholarships RecordstrueMaintScholarshipsRecords
Maint Copies Of Brochures EtctrueMaintCopiesOfBrochuresEtc
Maint Copies Of All SolicitationstrueMaintCopiesOfAllSolicitations
Discriminate Race Students RightsfalseDiscriminateRaceStudentsRights
Discriminate Race Admiss PoliciesfalseDiscriminateRaceAdmissPolicies
Discriminate Race Emplmn FacultyfalseDiscriminateRaceEmplmnFaculty
Discriminate Race ScholarshipsfalseDiscriminateRaceScholarships
Discriminate Race Educ PoliciesfalseDiscriminateRaceEducPolicies
Discriminate Race Use Of FcltsfalseDiscriminateRaceUseOfFclts
Discriminate Race Athletic ProgfalseDiscriminateRaceAthleticProg
Discriminate Race Other ActyfalseDiscriminateRaceOtherActy
Government Financial Aid ReceivedfalseGovernmentFinancialAidReceived
Government Financial Aid RevokedfalseGovernmentFinancialAidRevoked
Compliance With Rev Proc7550trueComplianceWithRevProc7550

Form990 Schedule E Part II Form990ScheduleEPartII

FieldValueIRS element (for citing)
IdentifierSchedule E, Line 3 - Racially Nondiscriminatory Policy PublicizedIdentifier
ExplanationTHE SCHOOL CUSTOMARILY DRAWS A SUBSTANTIAL PERCENTAGE OF ITS STUDENTS AND SEMINAR PARTICIPANTS NATIONWIDE OR WORLDWIDE AND FOLLOWS A RACIALLY NONDISCRIMINATORY POLICY AS TO STUDENTS AND SEMINAR PARTICIPANTS. THE SCHOOL PUBLICIZED ITS NONDISCRIMINATORY POLICY IN THE ST. PETERSBURG TIMES ON DECEMBER 8,2010. A COPY OF THE ANNOUNCEMENT IS AVAILABLE UPON REQUEST.Explanation

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Records MaintainedtrueRecordsMaintained
No Grant More Than5000XNoGrantMoreThan5000
Total Nbr Of501 C3 And Govt Grants0TotalNbrOf501C3AndGovtGrants
Total Nbr Of Other Organizations0TotalNbrOfOtherOrganizations

Form990 Schedule I Part III Form990ScheduleIPartIII

FieldValueIRS element (for citing)
Type Of GrantFELLOWSHIP GRANTS/TUITION FELLOWSHIPSTypeOfGrant
Number Of Recipients435NumberOfRecipients
Amount Of Cash Grant314510AmountOfCashGrant

Form990 Schedule I Part IV Form990ScheduleIPartIV

FieldValueIRS element (for citing)
IdentifierAdditional Supplemental InformationIdentifier
ExplanationINCLUDED IN THE AMOUNT OF CASH GRANTS PROVIDED BY THE POYNTER INSTITUTE AND REPORTED ON PART III, COLUMN (C) AS "FELLOWSHIP GRANTS/TUITION FELLOWSHIPS" ARE THE FOLLOWING: FELLOWSHIP GRANTS $ 9,500 TUITION FELLOWSHIPS 305,010 TOTAL $ 314,510Explanation

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Compensation SurveyXCompensationSurvey
Board Or Committee ApprovalXBoardOrCommitteeApproval
Severance PaymentfalseSeverancePayment
Supplemental Nonqual Retire PlanfalseSupplementalNonqualRetirePlan
Equity Based Comp ArrangementfalseEquityBasedCompArrangement
Comp Based On Revenue Of Filing OrgfalseCompBasedOnRevenueOfFilingOrg
Comp Based On Revenue Related OrgsfalseCompBasedOnRevenueRelatedOrgs
Comp Based Net Earnings Filing OrgfalseCompBasedNetEarningsFilingOrg
Comp Based Net Earnings Relate OrgsfalseCompBasedNetEarningsRelateOrgs
Any Non Fixed PaymentsfalseAnyNonFixedPayments
Initial Contract ExceptionfalseInitialContractException
Rebuttable Presumption ProcedurefalseRebuttablePresumptionProcedure

Form990 Schedule J Part II Form990ScheduleJPartII (13 entries)

Base Compensation Filing OrgBaseCompensationFilingOrgDeferred Comp Filing OrgDeferredCompFilingOrgNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgTotal Compensation Filing OrgTotalCompensationFilingOrgComp Based On Related OrgsCompBasedOnRelatedOrgsBonus Related OrgsBonusRelatedOrgsNontaxable Benefits Related OrgsNontaxableBenefitsRelatedOrgsTotal Compensation Related OrgsTotalCompensationRelatedOrgs
WILLIAM J WARD
167846166217227186735
STEPHEN BUCKLEY
12247812141100113469373990552003594132784
ROY PETER CLARK
153324151813621168463
PAUL C TASH
1823923265979272518261
MARTHA A PETTY
1625324356166888
JANA JONES
273366230004244300610
JAMES ROMENESKO
17386117107278182849
HOWARD FINBERG
138434137113470153275
DR KAREN B DUNLAP
1984641966102612106915060050600
ANDREW P CORTY
17833914719910384335922
ANDREW E BARNES
50005000239198239198
ALAN TOMPKINS
156229104116736174006
ALAN C MILLER
15122915568166797

Schedule O IRS990ScheduleO

General Explanation GeneralExplanation (4 entries)

IdentifierIdentifierReturn ReferenceReturnReferenceExplanationExplanation
Form 990, Part VI, Line 19Form 990, Part VI, Line 19: Other Organization Documents Publicly AvailableNo documents available to the public
Form 990, Part VI, Line 15bForm 990, Part VI, Line 15b: Compensation Review and Approval Process for Officers and Key EmployeesCompensation for key people is determined by an annual review and periodic salary comparisons are conducted by the consulting firm of Watson Wyatt. The period comparison utilizes regional and national non-profit and educational organizations with comparable functional positions and operating budgets. The annual reviews by a supervisor are written and oral. Review conversations set expectations as well as examine previous work. For key people the conversation is often led by the president. The president is reviewed by the Chairman of the Board.
Form 990, Part VI, Line 11Form 990, Part VI, Line 11: Form 990 Review ProcessThe Form 990 is prepared by an independent accounting firm. An initial draft of the Form is provided to the audit committee, legal representation, and management for review. The review comments, if any, are considered and, if applicable, reflected on the final version of the return.
Form 990, Part III, Line 4dForm 990, Part III, Line 4d : Other Program Services DescriptionOTHER PROGRAM SERVICES 4: The News Literacy Project is an innovative national educational program that is mobilizing seasoned journalists to help middle school and high school students sort fact from fiction in the digital age. The projects primary aim is to teach students the critical thinking skills they need to be smarter and more frequent consumers and creators of credible information across all media and platforms. Students are learning how to distinguish verified information from raw messages, spin, gossip and opinion and are being encouraged to seek news and information that will make them well-informed citizens and voters.

Schedule R IRS990ScheduleR

Form990 Schedule R Part II Form990ScheduleRPartII

Name Of Disregarded Entity NameOfDisregardedEntity

FieldValueIRS element (for citing)
Business Name Line1THE ST PETERSBURG TIMES FUND INCBusinessNameLine1

Address US AddressUS

FieldValueIRS element (for citing)
Address Line1490 FIRST AVENUE SOUTHAddressLine1
CityST PETERSBURGCity
StateFLState
ZIP Code33701ZIPCode
FieldValueIRS element (for citing)
EIN596142547EIN
Primary ActivitiesCHARITABLE/ SCHOLARSHIPSPrimaryActivities
Legal Domicile StateFLLegalDomicileState
Exempt Code Section501(C)(3)ExemptCodeSection
Public Charity StatusPRIVATE FOUNDATIONPublicCharityStatus
Direct Controlling Entity NAN/ADirectControllingEntityNA
Controlled OrgfalseControlledOrg

Form990 Schedule R Part IV Form990ScheduleRPartIV (5 entries)

Address Line1AddressUS/AddressLine1CityAddressUS/CityStateAddressUS/StateZIP CodeAddressUS/ZIPCodeEINEINPrimary ActivityPrimaryActivityLegal Domicile StateLegalDomicileStateBusiness Name Line1DirectControllingEntityName/BusinessNameLine1Type Of EntityTypeOfEntityShare Of Total IncomeShareOfTotalIncomeShare Of EOY AssetsShareOfEOYAssetsPercentage OwnershipPercentageOwnership
CONGRESSIONAL QUARTERLY INC
1255 22ND STREET NWWASHINGTONDC20037530236590JOURNALISMDCTPCC CORP
TAMPA BAY NEWSPAPERS INC
9911 SEMINOLE BLVDSEMINOLEFL33772593447974NEWSPAPERSFLTPCC CORP
TREND MAGAZINES INC
490 FIRST AVENUE SOUTHST PETERSBURGFL33701591057320PERIODICALFLTPCC CORP
TIMES PUBLISHING COMPANY
490 FIRST AVENUE SOUTHST PETERSBURGFL33701590482470MEDIA COFLTHCC CORP
TIMES HOLDING COMPANY
490 FIRST AVENUE SOUTHST PETERSBURGFL33701596068199HOLDING COFLPOYNTERC CORP159000000830000001.00000
FieldValueIRS element (for citing)
Receipt Of Int Ann Rents RoyaltiestrueReceiptOfIntAnnRentsRoyalties
Gift Grant Or Cap Contr To Other OrgfalseGiftGrantOrCapContrToOtherOrg
Gift Grant Or Cap Contr Fr Other OrgtrueGiftGrantOrCapContrFrOtherOrg
Loans Or Guarantees To Other OrgfalseLoansOrGuaranteesToOtherOrg
Loans Or Guarantees From Other OrgfalseLoansOrGuaranteesFromOtherOrg
Sale Of Assets To Other OrgtrueSaleOfAssetsToOtherOrg
Purchase Of Assets From Other OrgfalsePurchaseOfAssetsFromOtherOrg
Exchange Of AssetsfalseExchangeOfAssets
Rental Of Facilities To Other OrgstrueRentalOfFacilitiesToOtherOrgs
Rental Of Facilities Fr Other OrgsfalseRentalOfFacilitiesFrOtherOrgs
Perform Of Services For Other OrgstruePerformOfServicesForOtherOrgs
Perform Of Services By Other OrgsfalsePerformOfServicesByOtherOrgs
Sharing Of FacilitiesfalseSharingOfFacilities
Sharing Of Paid EmployeesfalseSharingOfPaidEmployees
Reimbursement Paid To Other OrgtrueReimbursementPaidToOtherOrg
Reimbursement Paid By Other OrgfalseReimbursementPaidByOtherOrg
Other Transfer To Other OrgfalseOtherTransferToOtherOrg
Other Transfer From Other OrgfalseOtherTransferFromOtherOrg

Transactions Related Orgs Table TransactionsRelatedOrgsTable (7 entries)

Transaction TypeTransactionTypeAmount InvolvedAmountInvolvedMethod Of Amt DeterminationMethodOfAmtDetermination
TAMPA BAY NEWSPAPERS INC
a73797MARKET RATE
TIMES PUBLISHING COMPANY
o105493MARKET RATE
TIMES PUBLISHING COMPANY
k5380MARKET RATE
TIMES PUBLISHING COMPANY
i1712MARKET RATE
TIMES PUBLISHING COMPANY
f159RETAIL RATE
TIMES PUBLISHING COMPANY
c100CASH VALUE
THE ST PETERSBURG TIMES FUND INC
c5000CASH VALUE