MARKET MATTERS INC
Cite this
Plain text MARKET MATTERS INC. Strategy Studio, nonprofit organization profile, tax years 2018–2024. https://strategystudio.org/org/050549501. Retrieved 2026-10-19.
APA Strategy Studio. (n.d.). MARKET MATTERS INC [Nonprofit organization profile; tax years 2018–2024]. Retrieved October 19, 2026, from https://strategystudio.org/org/050549501
MLA “MARKET MATTERS INC.” Strategy Studio, tax years 2018–2024, https://strategystudio.org/org/050549501. Accessed 19 Oct. 2026.
Retrieved 2026-10-19; covers tax years 2018–2024. Data: Strategy Studio, CC BY 4.0.
2024 · Form 990 · revenue $160K · expenses $88K · assets $2.0M
- EIN
- 05-0549501
- Address
- 401 S ALBANY ST, ITHACA, NY 14850-5407
- NTEE code
- Q30
- Subsection
- 501(c)(3)
- Ruling year
- 2003
- Cross-check
- ProPublica Nonprofit Explorer
Mission
THE MISSION OF MARKET MATTERS INC. IS TO IMPROVE THE MARKETING AND PRODUCT STRATEGIES OF SMALL-TO-MEDIUM SIZE FIRMS IN EMERGING MARKETS SO THEY CAN MAKE A GREATER CONTRIBUTION TO THE STANDARD OF LIVING IN THEIR RESPECTIVE COMMUNITIES.
Each tax year counts once: when a return was amended, only the latest return for that period is used below (superseded returns stay listed, greyed, under Finances).
People paid by the organization
1 person paid across every filing: current people first, then by total pay from this organization. Organizations counts every nonprofit each person appears on.
| Name | Latest title | Years | Latest year pay | Total pay from here | Organizations |
|---|---|---|---|---|---|
| Krisztina Tihanyi (former) | CHIEF OPERATING OFFICER (PART YEAR) | 2018-2019 | $96,387 | $191,932 | 1 |
Officers and directors, no compensation reported
6 people listed on the returns with $0 (or no amount) in every compensation column: current people first. Hours are as filed on the latest return each person appears on.
| Name | Latest title | Years | Hrs/wk (latest) | Compensation | Organizations |
|---|---|---|---|---|---|
| Ralph Christy | CHIEF EXECUTIVE OFFICER/CHAIR | 2018-2024 | 12 | $0 reported | 1 |
| Robert Herdt | BOARD MEMBER | 2018-2024 | 1 | $0 reported | 1 |
| Leon Kraft | BOARD MEMBER | 2018-2024 | 1 | $0 reported | 1 |
| Patricia A Johnson (former) | TREASURER | 2018-2020 | 1 | $0 reported | 1 |
| Ernest Davis (former) | BOARD MEMBER | 2018-2020 | 1 | $0 reported | 1 |
| Quinetta M Roberson (former) | BOARD MEMBER | 2018-2020 | 1 | $0 reported | 1 |
People by year
2024 · 3 people listed · none paid · 0 employees · 3 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| RALPH CHRISTY | CHIEF EXECUTIVE OFFICER/CHAIR | 12 | $0 | $0 | $0 | $0 | 1 |
| ROBERT HERDT | BOARD MEMBER | 1 | $0 | $0 | $0 | $0 | 1 |
| LEON KRAFT | BOARD MEMBER | 1 | $0 | $0 | $0 | $0 | 1 |
2023 · 3 people listed · none paid · 0 employees · 3 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| RALPH D CHRISTY | CHIEF EXECUTIVE OFFICER/CH | 8 | $0 | $0 | $0 | $0 | 1 |
| ROBERT HERDT | BOARD MEMBER | 1 | $0 | $0 | $0 | $0 | 1 |
| LEON KRAFT | BOARD MEMBER | 1 | $0 | $0 | $0 | $0 | 1 |
2022 · 3 people listed · none paid · 0 employees · 3 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| RALPH D CHRISTY | CHIEF EXECUTIVE OFFICER/CH | 8 | $0 | $0 | $0 | $0 | 1 |
| ROBERT HERDT | BOARD MEMBER | 1 | $0 | $0 | $0 | $0 | 1 |
| LEON KRAFT | BOARD MEMBER | 1 | $0 | $0 | $0 | $0 | 1 |
2021 · 3 people listed · none paid · 0 employees · 3 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| RALPH D CHRISTY | CHIEF EXECUTIVE OFFICER/CH | 8 | $0 | $0 | $0 | $0 | 1 |
| ROBERT HERDT | BOARD MEMBER | 1 | $0 | $0 | $0 | $0 | 1 |
| LEON KRAFT | BOARD MEMBER | 1 | $0 | $0 | $0 | $0 | 1 |
2020 · 6 people listed · none paid · 1 employee · 6 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| RALPH D CHRISTY | CHIEF EXECUTIVE OFFICER/CHAIR | 8 | $0 | $0 | $0 | $0 | 1 |
| PATRICIA A JOHNSON | TREASURER | 1 | $0 | $0 | $0 | $0 | 1 |
| ERNEST DAVIS | BOARD MEMBER | 1 | $0 | $0 | $0 | $0 | 1 |
| QUINETTA M ROBERSON | BOARD MEMBER | 1 | $0 | $0 | $0 | $0 | 1 |
| ROBERT HERDT | BOARD MEMBER | 1 | $0 | $0 | $0 | $0 | 1 |
| LEON KRAFT | BOARD MEMBER | 1 | $0 | $0 | $0 | $0 | 1 |
2019 · 7 people listed · 1 paid, $96K · 2 employees · 6 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| KRISZTINA TIHANYI | CHIEF OPERATING OFFICER (PART YEAR) | 40 | $71,058 | $0 | $25,329 | $96,387 | 1 |
| RALPH D CHRISTY | CHIEF EXECUTIVE OFFICER/CHAIR | 8 | $0 | $0 | $0 | $0 | 1 |
| PATRICIA A JOHNSON | TREASURER | 1 | $0 | $0 | $0 | $0 | 1 |
| ERNEST DAVIS | BOARD MEMBER | 1 | $0 | $0 | $0 | $0 | 1 |
| QUINETTA M ROBERSON | BOARD MEMBER | 1 | $0 | $0 | $0 | $0 | 1 |
| ROBERT HERDT | BOARD MEMBER | 1 | $0 | $0 | $0 | $0 | 1 |
| LEON KRAFT | BOARD MEMBER | 1 | $0 | $0 | $0 | $0 | 1 |
2018 · 7 people listed · 1 paid, $96K · 2 employees · 6 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| KRISZTINA TIHANYI | CHIEF OPERATING OFFICER | 40 | $75,636 | $0 | $19,909 | $95,545 | 1 |
| RALPH D CHRISTY | CHIEF EXECUTIVE OFFICER/CHAIR | 8 | $0 | $0 | $0 | $0 | 1 |
| PATRICIA A JOHNSON | TREASURER | 1 | $0 | $0 | $0 | $0 | 1 |
| ERNEST DAVIS | BOARD MEMBER | 1 | $0 | $0 | $0 | $0 | 1 |
| QUINETTA M ROBERSON | BOARD MEMBER | 1 | $0 | $0 | $0 | $0 | 1 |
| ROBERT HERDT | BOARD MEMBER | 1 | $0 | $0 | $0 | $0 | 1 |
| LEON KRAFT | BOARD MEMBER | 1 | $0 | $0 | $0 | $0 | 1 |
Highest-paid independent contractors
No independent contractors reported.
Who gave
Contributor names are not public for this form type.
Public charities filing Form 990 or 990-EZ report large donors on Schedule B, but the IRS withholds their names and addresses from public copies. Private foundations (990-PF) are different: their contributors are public.
Finances
Newest first. Each filing: its name on one row, its figures on the row beneath. Greyed filings are superseded by a later return for the same period and are left out everywhere else on this page.
| Revenue | Expenses | Assets | Net assets | Contributions | Program revenue | Officer pay | Employees | Volunteers |
|---|---|---|---|---|---|---|---|---|
| 2024 · Form 990 | ||||||||
| $160,023 | $87,944 | $1,986,194 | $1,985,413 | $0 | $0 | $0 | 0 | 3 |
| 2023 · Form 990 | ||||||||
| $115,273 | $103,781 | $1,956,998 | $1,954,416 | $0 | $155 | $0 | 0 | 3 |
| 2022 · Form 990 | ||||||||
| $84,437 | $161,682 | $1,851,740 | $1,849,600 | $5,000 | $5 | $0 | 0 | 3 |
| 2021 · Form 990 | ||||||||
| $175,263 | $90,551 | $2,312,000 | $2,311,198 | $23 | $25,018 | $0 | 0 | 3 |
| 2020 · Form 990 | ||||||||
| $205,832 | $194,410 | $2,157,404 | $2,155,234 | $2,004 | $110,296 | $0 | 1 | 6 |
| 2019 · Form 990 | ||||||||
| $697,041 | $659,532 | $1,982,601 | $1,975,644 | $397,130 | $193,468 | $96,387 | 2 | 6 |
| 2018 · Form 990 | ||||||||
| $929,731 | $801,905 | $1,783,079 | $1,762,389 | $736,147 | $101,475 | $95,545 | 2 | 6 |
Funders of this organization
1 grantor reported grants to this organization, $657 in all, tax years 2016 to 2018. Exact: the grantor wrote this organization's EIN. Fuzzy: the grantor wrote only a name (foundations' 990-PF has no EIN field), matched to the same or a near-identical name in the same state; the name as filed is shown. From the latest return for each grantor and year, so amended returns aren't counted twice. CSV
| Grantor | Type | Match | Years given | Grants | Total | Latest year | Latest year's amount | Grants |
|---|---|---|---|---|---|---|---|---|
| BANK OF AMERICA CHARITABLE FOUNDATION INC | Private foundation | Fuzzy filed as “MARKET MATTERS INC” | 2016, 2018 | 2 | $657 | 2018 | $500 | show |
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Who funds organizations like this
Grantors that funded the 100 most similar organizations. Ranked by total given to them. Foundations (990-PF) and donor-advised fund sponsors only. Same matching as Funders above (by EIN, or by name for foundations).
The full list · all similar organizations
Where the money went
Every expense line on each return, biggest first: Form 990 Part IX (with its program, management and fundraising columns), 990-EZ Part I, or 990-PF Part I. Event marks lines the organization itself describes as events. “Events” in each summary adds those lines, conferences and meetings, and the direct costs of fundraising events. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.
2024 · Form 990 · $87,944 spent · pay $0 · grants $0 · events $11,660
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Occupancy | $30,000 | $30,000 | - | - | 34.1% | |
| Fees: investment management | $19,900 | - | $19,900 | - | 22.6% | |
| Conferences, conventions and meetings | $11,660 | $11,660 | - | - | 13.3% | |
| Fees: other services | $7,208 | $6,000 | $1,208 | - | 8.2% | |
| Fees: accounting | $5,883 | - | $5,883 | - | 6.7% | |
| Other (as described) | COMMUNICATION | $4,376 | $4,376 | - | - | 5.0% |
| Other (as described) | BOARD EXPENSES | $3,498 | $3,498 | - | - | 4.0% |
| Other (as described) | LLC EXPENSES | $2,281 | $2,281 | - | - | 2.6% |
| Other (as described) | MISCELLANEOUS | $1,362 | $1,362 | - | - | 1.5% |
| All other expenses | $876 | $626 | $250 | - | 1.0% | |
| Information technology | $545 | $545 | - | - | 0.6% | |
| Office expenses | $180 | $180 | - | - | 0.2% | |
| Travel | $175 | $175 | - | - | 0.2% | |
| Total | $87,944 | 100% |
2023 · Form 990 · $103,781 spent · pay $0 · grants $0 · events $0
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Occupancy | $30,000 | $30,000 | - | - | 28.9% | |
| Other (as described) | GRANT REFUND | $24,636 | $24,636 | - | - | 23.7% |
| Other (as described) | BANK FEES | $19,642 | $19,642 | - | - | 18.9% |
| Fees: accounting | $14,812 | - | $14,812 | - | 14.3% | |
| Other (as described) | OFFICE EXPENSES | $7,700 | $7,700 | - | - | 7.4% |
| All other expenses | $2,570 | $2,570 | - | - | 2.5% | |
| Other (as described) | BUSINESS TAXES AND LICE | $2,473 | $2,473 | - | - | 2.4% |
| Travel | $1,948 | - | $1,948 | - | 1.9% | |
| Total | $103,781 | 100% |
2022 · Form 990 · $161,682 spent · pay $0 · grants $0 · events $0
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Other (as described) | GRANT EXPENSES | $70,177 | $70,177 | - | - | 43.4% |
| Occupancy | $36,000 | $36,000 | - | - | 22.3% | |
| Other (as described) | BANK FEES | $21,543 | $21,543 | - | - | 13.3% |
| Fees: accounting | $21,408 | - | $21,408 | - | 13.2% | |
| All other expenses | $5,358 | $5,358 | - | - | 3.3% | |
| Other (as described) | OFFICE EXPENSES | $4,591 | $4,591 | - | - | 2.8% |
| Other (as described) | BUSINESS TAXES AND LICE | $2,605 | $2,605 | - | - | 1.6% |
| Total | $161,682 | 100% |
2021 · Form 990 · $90,551 spent · pay $252 · grants $0 · events $0
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Occupancy | $39,600 | $39,600 | - | - | 43.7% | |
| Other (as described) | BANK FEES | $23,031 | - | $23,031 | - | 25.4% |
| Fees: accounting | $18,772 | - | $18,772 | - | 20.7% | |
| Other (as described) | OFFICE EXPENSES | $4,022 | - | $4,022 | - | 4.4% |
| Other (as described) | BUSINESS TAXES AND LICE | $2,482 | - | $2,482 | - | 2.7% |
| All other expenses | $1,336 | $54 | $1,282 | - | 1.5% | |
| Other (as described) | MEALS AND ENTERTAINMENT | $973 | - | $973 | - | 1.1% |
| Payroll taxes | $252 | $252 | - | - | 0.3% | |
| Insurance | $83 | $83 | - | - | 0.1% | |
| Total | $90,551 | 100% |
2020 · Form 990 · $194,410 spent · pay $53,955 · grants $55,943 · events $0
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Grants outside the US | $55,943 | $55,943 | - | - | 28.8% | |
| Other salaries and wages | $52,083 | $52,083 | - | - | 26.8% | |
| Occupancy | $20,400 | $20,400 | - | - | 10.5% | |
| Other (as described) | BANK FEES | $20,047 | - | $20,047 | - | 10.3% |
| Fees: accounting | $18,189 | - | $18,189 | - | 9.4% | |
| Other (as described) | PROFESSIONAL DEVELOPMEN | $13,685 | $13,685 | - | - | 7.0% |
| Other (as described) | MATERIALS AND SUPPLIES | $4,387 | $4,387 | - | - | 2.3% |
| Other (as described) | OFFICE EXPENSES | $4,193 | - | $4,193 | - | 2.2% |
| All other expenses | $3,611 | - | $3,611 | - | 1.9% | |
| Payroll taxes | $1,872 | $1,872 | - | - | 1.0% | |
| Total | $194,410 | 100% |
2019 · Form 990 · $659,532 spent · pay $129,895 · grants $0 · events $3,207
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Fees: other services | $174,287 | $155,715 | $18,572 | - | 26.4% | |
| Other (as described) | RESEARCH- CASE STUDIES | $106,641 | $106,641 | - | - | 16.2% |
| Pay: officers, directors, trustees, key employees | $96,387 | $54,132 | $42,255 | - | 14.6% | |
| Other (as described) | MISCELLANEOUS | $57,730 | $56,714 | $1,016 | - | 8.8% |
| Travel | $42,786 | $42,291 | $495 | - | 6.5% | |
| All other expenses | $32,351 | $111,985 | -$79,634 | - | 4.9% | |
| Occupancy | $29,850 | $1,050 | $28,800 | - | 4.5% | |
| Other (as described) | MMM EXPENSES | $26,227 | $26,227 | - | - | 4.0% |
| Other salaries and wages | $25,000 | $25,000 | - | - | 3.8% | |
| Fees: investment management | $16,964 | - | $16,964 | - | 2.6% | |
| Other (as described) | APFP EXPENSES | $15,342 | $15,342 | - | - | 2.3% |
| Office expenses | $13,456 | $2,982 | $10,474 | - | 2.0% | |
| Fees: accounting | $9,936 | - | $9,936 | - | 1.5% | |
| Payroll taxes | $8,508 | - | $8,508 | - | 1.3% | |
| Conferences, conventions and meetings | $3,207 | $3,207 | - | - | 0.5% | |
| Insurance | $860 | $66 | $794 | - | 0.1% | |
| Total | $659,532 | 100% |
2018 · Form 990 · $801,905 spent · pay $137,056 · grants $0 · events $43,072
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Fees: other services | $223,231 | $213,178 | $10,053 | - | 27.8% | |
| Pay: officers, directors, trustees, key employees | $95,545 | $61,332 | $34,213 | - | 11.9% | |
| Other (as described) | TAAT ACTIVITIES | $88,109 | $88,109 | - | - | 11.0% |
| Other (as described) | RESEARCH- CASE STUDIES | $64,503 | $64,503 | - | - | 8.0% |
| Travel | $58,238 | $59,076 | -$838 | - | 7.3% | |
| All other expenses | $52,074 | $96,094 | -$44,020 | - | 6.5% | |
| Conferences, conventions and meetings | $43,072 | $43,072 | - | - | 5.4% | |
| Other (as described) | MISCELLANEOUS | $36,288 | $32,483 | $3,805 | - | 4.5% |
| Other salaries and wages | $33,000 | $33,000 | - | - | 4.1% | |
| Occupancy | $30,150 | $14,520 | $15,630 | - | 3.8% | |
| Fees: investment management | $19,761 | - | $19,761 | - | 2.5% | |
| Office expenses | $17,724 | $12,798 | $4,926 | - | 2.2% | |
| Other (as described) | APFP EXPENSES | $15,975 | $15,975 | - | - | 2.0% |
| Fees: accounting | $8,568 | - | $8,568 | - | 1.1% | |
| Payroll taxes | $8,511 | $6,456 | $2,055 | - | 1.1% | |
| Fees: legal | $6,000 | $6,000 | - | - | 0.7% | |
| Advertising and promotion | $630 | $630 | - | - | 0.1% | |
| Insurance | $526 | $382 | $144 | - | 0.1% | |
| Total | $801,905 | 100% |