STRATEGY STUDIO / NONPROFIT PEOPLE SEARCH

MARKET MATTERS INC

Cite this

Plain text MARKET MATTERS INC. Strategy Studio, nonprofit organization profile, tax years 2018–2024. https://strategystudio.org/org/050549501. Retrieved 2026-10-19.

APA Strategy Studio. (n.d.). MARKET MATTERS INC [Nonprofit organization profile; tax years 2018–2024]. Retrieved October 19, 2026, from https://strategystudio.org/org/050549501

MLA “MARKET MATTERS INC.” Strategy Studio, tax years 2018–2024, https://strategystudio.org/org/050549501. Accessed 19 Oct. 2026.

Retrieved 2026-10-19; covers tax years 2018–2024. Data: Strategy Studio, CC BY 4.0.

2024 · Form 990 · revenue $160K · expenses $88K · assets $2.0M

EIN
05-0549501
Address
401 S ALBANY ST, ITHACA, NY 14850-5407
NTEE code
Q30
Subsection
501(c)(3)
Ruling year
2003
Cross-check
ProPublica Nonprofit Explorer

Mission

THE MISSION OF MARKET MATTERS INC. IS TO IMPROVE THE MARKETING AND PRODUCT STRATEGIES OF SMALL-TO-MEDIUM SIZE FIRMS IN EMERGING MARKETS SO THEY CAN MAKE A GREATER CONTRIBUTION TO THE STANDARD OF LIVING IN THEIR RESPECTIVE COMMUNITIES.

Each tax year counts once: when a return was amended, only the latest return for that period is used below (superseded returns stay listed, greyed, under Finances).

People paid by the organization

1 person paid across every filing: current people first, then by total pay from this organization. Organizations counts every nonprofit each person appears on.

NameLatest titleYearsLatest year payTotal pay from hereOrganizations
Krisztina Tihanyi (former) CHIEF OPERATING OFFICER (PART YEAR)2018-2019 $96,387$191,932 1

Officers and directors, no compensation reported

6 people listed on the returns with $0 (or no amount) in every compensation column: current people first. Hours are as filed on the latest return each person appears on.

NameLatest titleYearsHrs/wk (latest)CompensationOrganizations
Ralph Christy CHIEF EXECUTIVE OFFICER/CHAIR2018-2024 12 $0 reported 1
Robert Herdt BOARD MEMBER2018-2024 1 $0 reported 1
Leon Kraft BOARD MEMBER2018-2024 1 $0 reported 1
Patricia A Johnson (former) TREASURER2018-2020 1 $0 reported 1
Ernest Davis (former) BOARD MEMBER2018-2020 1 $0 reported 1
Quinetta M Roberson (former) BOARD MEMBER2018-2020 1 $0 reported 1

People by year

2024 · 3 people listed · none paid · 0 employees · 3 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
RALPH CHRISTY CHIEF EXECUTIVE OFFICER/CHAIR12 $0$0$0 $01
ROBERT HERDT BOARD MEMBER1 $0$0$0 $01
LEON KRAFT BOARD MEMBER1 $0$0$0 $01
2023 · 3 people listed · none paid · 0 employees · 3 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
RALPH D CHRISTY CHIEF EXECUTIVE OFFICER/CH8 $0$0$0 $01
ROBERT HERDT BOARD MEMBER1 $0$0$0 $01
LEON KRAFT BOARD MEMBER1 $0$0$0 $01
2022 · 3 people listed · none paid · 0 employees · 3 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
RALPH D CHRISTY CHIEF EXECUTIVE OFFICER/CH8 $0$0$0 $01
ROBERT HERDT BOARD MEMBER1 $0$0$0 $01
LEON KRAFT BOARD MEMBER1 $0$0$0 $01
2021 · 3 people listed · none paid · 0 employees · 3 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
RALPH D CHRISTY CHIEF EXECUTIVE OFFICER/CH8 $0$0$0 $01
ROBERT HERDT BOARD MEMBER1 $0$0$0 $01
LEON KRAFT BOARD MEMBER1 $0$0$0 $01
2020 · 6 people listed · none paid · 1 employee · 6 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
RALPH D CHRISTY CHIEF EXECUTIVE OFFICER/CHAIR8 $0$0$0 $01
PATRICIA A JOHNSON TREASURER1 $0$0$0 $01
ERNEST DAVIS BOARD MEMBER1 $0$0$0 $01
QUINETTA M ROBERSON BOARD MEMBER1 $0$0$0 $01
ROBERT HERDT BOARD MEMBER1 $0$0$0 $01
LEON KRAFT BOARD MEMBER1 $0$0$0 $01
2019 · 7 people listed · 1 paid, $96K · 2 employees · 6 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
KRISZTINA TIHANYI CHIEF OPERATING OFFICER (PART YEAR)40 $71,058$0$25,329 $96,3871
RALPH D CHRISTY CHIEF EXECUTIVE OFFICER/CHAIR8 $0$0$0 $01
PATRICIA A JOHNSON TREASURER1 $0$0$0 $01
ERNEST DAVIS BOARD MEMBER1 $0$0$0 $01
QUINETTA M ROBERSON BOARD MEMBER1 $0$0$0 $01
ROBERT HERDT BOARD MEMBER1 $0$0$0 $01
LEON KRAFT BOARD MEMBER1 $0$0$0 $01
2018 · 7 people listed · 1 paid, $96K · 2 employees · 6 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
KRISZTINA TIHANYI CHIEF OPERATING OFFICER40 $75,636$0$19,909 $95,5451
RALPH D CHRISTY CHIEF EXECUTIVE OFFICER/CHAIR8 $0$0$0 $01
PATRICIA A JOHNSON TREASURER1 $0$0$0 $01
ERNEST DAVIS BOARD MEMBER1 $0$0$0 $01
QUINETTA M ROBERSON BOARD MEMBER1 $0$0$0 $01
ROBERT HERDT BOARD MEMBER1 $0$0$0 $01
LEON KRAFT BOARD MEMBER1 $0$0$0 $01

Highest-paid independent contractors

No independent contractors reported.

Who gave

Contributor names are not public for this form type.

Public charities filing Form 990 or 990-EZ report large donors on Schedule B, but the IRS withholds their names and addresses from public copies. Private foundations (990-PF) are different: their contributors are public.

Finances

Newest first. Each filing: its name on one row, its figures on the row beneath. Greyed filings are superseded by a later return for the same period and are left out everywhere else on this page.

RevenueExpensesAssetsNet assetsContributionsProgram revenueOfficer payEmployeesVolunteers
2024 · Form 990 period ending 2024-12-31 · view filing · original 990 ↗
$160,023$87,944 $1,986,194$1,985,413 $0$0 $003
2023 · Form 990 period ending 2023-12-31 · view filing · original 990 ↗
$115,273$103,781 $1,956,998$1,954,416 $0$155 $003
2022 · Form 990 period ending 2022-12-31 · view filing · original 990 ↗
$84,437$161,682 $1,851,740$1,849,600 $5,000$5 $003
2021 · Form 990 period ending 2021-12-31 · view filing · original 990 ↗
$175,263$90,551 $2,312,000$2,311,198 $23$25,018 $003
2020 · Form 990 period ending 2020-12-31 · view filing · original 990 ↗
$205,832$194,410 $2,157,404$2,155,234 $2,004$110,296 $016
2019 · Form 990 period ending 2019-12-31 · view filing · original 990 ↗
$697,041$659,532 $1,982,601$1,975,644 $397,130$193,468 $96,38726
2018 · Form 990 period ending 2018-12-31 · view filing · original 990 ↗
$929,731$801,905 $1,783,079$1,762,389 $736,147$101,475 $95,54526

Funders of this organization

1 grantor reported grants to this organization, $657 in all, tax years 2016 to 2018. Exact: the grantor wrote this organization's EIN. Fuzzy: the grantor wrote only a name (foundations' 990-PF has no EIN field), matched to the same or a near-identical name in the same state; the name as filed is shown. From the latest return for each grantor and year, so amended returns aren't counted twice. CSV

GrantorTypeMatchYears givenGrantsTotalLatest yearLatest year's amountGrants
BANK OF AMERICA CHARITABLE FOUNDATION INC Private foundation Fuzzy filed as “MARKET MATTERS INC” 2016, 2018 2$657 2018$500
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Similar organizations

Ranked without any AI: same NTEE code first, then the same NTEE group; then revenue within 2x, 5x or 10x; then the same state; then similar name and mission text. Same state only · More (100)

OrganizationStateNTEELatest revenueLatest expensesTop-paid titleTop payWhy similar
MEDINOVA NY INCNYQ30 $94,182$75,413 CHAIRMAN$0 Same NTEE code Q30, revenue within 2x, same state
EURASIANET INCNYQ30 $248,410$424,904 EXECUTIVE DIR./SECRETARY$42,091 Same NTEE code Q30, revenue within 2x, same state
INTERMED INTERNATIONAL INCNYQ30 $243,060$210,935 CORPORATE SECRETARY$34,200 Same NTEE code Q30, revenue within 2x, same state
SOLDIERS FOR WILDLIFE INCNYQ30 $143,312$142,897 Pres/Officer$0 Same NTEE code Q30, revenue within 2x, same state
MIRACLE OF HELP USA INCNYQ30 $208,971$221,275 PRESIDENT$0 Same NTEE code Q30, revenue within 2x, same state
UPLIFT HELP INTERNATIONAL INCNYQ30 $242,154$132,775 TREASURER$0 Same NTEE code Q30, revenue within 2x, same state
FRESH WATER FRIENDS INCNYQ30 $170,173$202,048 Executive Director$31,942 Same NTEE code Q30, revenue within 2x, same state
IF FOUNDATION INCNYQ30 $270,943$326,099 FOUNDER AND PRESIDENT$0 Same NTEE code Q30, revenue within 2x, same state
MARY SARA TAWIL FOUNDATION INCNYQ30 $186,203$221,432 TRUSTEE/PRES$0 Same NTEE code Q30, revenue within 2x, same state
NEW WAYS FOR AFRICA INCNYQ30 $182,250$212,566 PRESIDENT$0 Same NTEE code Q30, revenue within 2x, same state
MOSDOT OHEL YISROEL INCNYQ30 $105,795$85,040 DIRECTOR$0 Same NTEE code Q30, revenue within 2x, same state
DR HAWA ABDI FOUNDATION INCNYQ30 $113,754$113,643 Secretary$0 Same NTEE code Q30, revenue within 2x, same state
HAITI PROJECT INCNYQ30 $208,110$206,562 PRES./EXEC.$74,705 Same NTEE code Q30, revenue within 2x, same state
GIFT OF LIFE INCNYQ30 $133,636$176,405 TREASURER$0 Same NTEE code Q30, revenue within 2x, same state
DENTAL CARE INTERNATIONAL FOUNDATION INCNYQ30 $99,650$163,673 PRESIDENT$0 Same NTEE code Q30, revenue within 2x, same state
INDIA GROUP CORPORATIONNYQ30 $103,056$109,955 VICE PRESIDENT-DIRECTOR$0 Same NTEE code Q30, revenue within 2x, same state
HIMALAYAN HEALTHCARE INCNYQ30 $182,796$179,790 DIRECTOR$29,700 Same NTEE code Q30, revenue within 2x, same state
TORAH VEHORAAH FOUNDATION INCNYQ30 $141,993$145,549 President$0 Same NTEE code Q30, revenue within 2x, same state
AMERICAN FRIENDS OF SULAM INCNYQ30 $167,597$146,606 Director$0 Same NTEE code Q30, revenue within 2x, same state
FRIENDS OF KOLLEL SQUARE BNEI BRAK INCNYQ30 $150,187$139,572 Director$0 Same NTEE code Q30, revenue within 2x, same state
LULANGILO INCNYQ30 $146,014$178,300 President$0 Same NTEE code Q30, revenue within 2x, same state
FRIENDS OF HAITI IN NEW YORK CORPNYQ30 $154,916$124,231 PRESIDENT$0 Same NTEE code Q30, revenue within 2x, same state
FRIENDS OF A R C H INCNYQ30 $121,429$113,043 TREASURER$0 Same NTEE code Q30, revenue within 2x, same state
COLORS OF CONNECTION INCNYQ30 $168,829$188,578 Treasurer$0 Same NTEE code Q30, revenue within 2x, same state
KUCETEKELA FOUNDATIONNYQ30 $226,959$170,306 PRESIDENT$0 Same NTEE code Q30, revenue within 2x, same state

Who funds organizations like this

Grantors that funded the 100 most similar organizations. Ranked by total given to them. Foundations (990-PF) and donor-advised fund sponsors only. Same matching as Funders above (by EIN, or by name for foundations).

GrantorTypeTotal givenGrantsOrganizations fundedYearsWhich ones
FIDELITY INVESTMENTS CHARITABLE GIFT FUND DAF sponsor$1,834,49794 342016–2024 ALFANAR INC US; HANDS ACROSS THE PACIFIC; SWEETWATER OUTREACH INC; AMERICAN DITCHLEY FOUNDATION and 30 more
NATIONAL CHRISTIAN CHARITABLE FOUNDATION DAF sponsor$1,677,34364 142012–2024 INTERNATIONAL AID INC; KRIN INTERNATIONAL INC; LOVE LINK INC; SWEETWATER OUTREACH INC and 10 more
FORGOOD INC DAF sponsor$1,266,18748 132012–2024 MCWA INC; MANUSH MANUSHER JONYO FOUNDATION INC; LULANGILO INC; RADIATING HOPE INC and 9 more
AMERICAN ONLINE GIVING FOUNDATION INC DAF sponsor$1,214,82351 172019–2024 MANUSH MANUSHER JONYO FOUNDATION INC; MALEMBE RISE INC; TMAGC INC; TORAH VEHORAAH FOUNDATION INC and 13 more
FOUNDATION TO PROMOTE OPEN SOCIETY Private foundation$1,117,6707 12020–2024 EURASIANET INC
DONOR ADVISED CHARITABLE GIVING DAF sponsor$850,88368 222014–2024 ALFANAR INC US; GUATEMALA SERVICE PROJECTS INC; HELPING HANDS INC; MARY SARA TAWIL FOUNDATION INC and 18 more
LUMINA FOUNDATION FOR EDUCATION INC Private foundation$828,5003 12019–2021 AMERICAN DITCHLEY FOUNDATION
CHRISTIAN COMMUNITY FOUNDATION INC DAF sponsor$622,00012 32010–2023 INTERNATIONAL AID INC; NEW LIFE MISSION - HAITI INC; PHOENIX ROASTERS FOUNDATION INC
NATIONAL PHILANTHROPIC TR DAF sponsor$592,10725 92014–2024 NEW WAYS FOR AFRICA INC; AMERICAN FRIENDS OF PTACH; KUCETEKELA FOUNDATION; PRO2G MISSION INC and 5 more
FORD FOUNDATION Private foundation$568,5158 22010–2021 UPLIFT INTERNATIONAL INC; THE FOUNDATION FOR A CIVIL SOCIETY LTD
ROCKEFELLER BROTHERS FUND INC Private foundation$560,0006 12020–2024 THE FOUNDATION FOR A CIVIL SOCIETY LTD
PAYPAL CHARITABLE GIVING FUND DAF sponsor$502,66219 82017–2024 MANUSH MANUSHER JONYO FOUNDATION INC; NEW WAYS FOR AFRICA INC; GUATEMALA SERVICE PROJECTS INC; RADIATING HOPE INC and 4 more
TIDES FOUNDATION DAF sponsor$499,0007 22019–2024 COLORS OF CONNECTION INC; THE FOUNDATION FOR A CIVIL SOCIETY LTD
PING AND AMY CHAO FAMILY FOUNDATION Private foundation$471,5508 12017–2024 HIMALAYAN HEALTHCARE INC
JEWISH COMMUNAL FUND DAF sponsor$414,28938 92010–2024 MARY SARA TAWIL FOUNDATION INC; IF FOUNDATION INC; AMERICAN FRIENDS OF AYELET HASHACHAR INC; AMERICAN DITCHLEY FOUNDATION and 5 more

The full list · all similar organizations

Where the money went

Every expense line on each return, biggest first: Form 990 Part IX (with its program, management and fundraising columns), 990-EZ Part I, or 990-PF Part I. Event marks lines the organization itself describes as events. “Events” in each summary adds those lines, conferences and meetings, and the direct costs of fundraising events. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.

2024 · Form 990 · $87,944 spent · pay $0 · grants $0 · events $11,660
LineAs describedTotalProgramManagementFundraisingShare
Occupancy $30,000$30,000-- 34.1%
Fees: investment management $19,900-$19,900- 22.6%
Conferences, conventions and meetings $11,660$11,660-- 13.3%
Fees: other services $7,208$6,000$1,208- 8.2%
Fees: accounting $5,883-$5,883- 6.7%
Other (as described)COMMUNICATION $4,376$4,376-- 5.0%
Other (as described)BOARD EXPENSES $3,498$3,498-- 4.0%
Other (as described)LLC EXPENSES $2,281$2,281-- 2.6%
Other (as described)MISCELLANEOUS $1,362$1,362-- 1.5%
All other expenses $876$626$250- 1.0%
Information technology $545$545-- 0.6%
Office expenses $180$180-- 0.2%
Travel $175$175-- 0.2%
Total$87,944100%

View the filing

2023 · Form 990 · $103,781 spent · pay $0 · grants $0 · events $0
LineAs describedTotalProgramManagementFundraisingShare
Occupancy $30,000$30,000-- 28.9%
Other (as described)GRANT REFUND $24,636$24,636-- 23.7%
Other (as described)BANK FEES $19,642$19,642-- 18.9%
Fees: accounting $14,812-$14,812- 14.3%
Other (as described)OFFICE EXPENSES $7,700$7,700-- 7.4%
All other expenses $2,570$2,570-- 2.5%
Other (as described)BUSINESS TAXES AND LICE $2,473$2,473-- 2.4%
Travel $1,948-$1,948- 1.9%
Total$103,781100%

View the filing

2022 · Form 990 · $161,682 spent · pay $0 · grants $0 · events $0
LineAs describedTotalProgramManagementFundraisingShare
Other (as described)GRANT EXPENSES $70,177$70,177-- 43.4%
Occupancy $36,000$36,000-- 22.3%
Other (as described)BANK FEES $21,543$21,543-- 13.3%
Fees: accounting $21,408-$21,408- 13.2%
All other expenses $5,358$5,358-- 3.3%
Other (as described)OFFICE EXPENSES $4,591$4,591-- 2.8%
Other (as described)BUSINESS TAXES AND LICE $2,605$2,605-- 1.6%
Total$161,682100%

View the filing

2021 · Form 990 · $90,551 spent · pay $252 · grants $0 · events $0
LineAs describedTotalProgramManagementFundraisingShare
Occupancy $39,600$39,600-- 43.7%
Other (as described)BANK FEES $23,031-$23,031- 25.4%
Fees: accounting $18,772-$18,772- 20.7%
Other (as described)OFFICE EXPENSES $4,022-$4,022- 4.4%
Other (as described)BUSINESS TAXES AND LICE $2,482-$2,482- 2.7%
All other expenses $1,336$54$1,282- 1.5%
Other (as described)MEALS AND ENTERTAINMENT $973-$973- 1.1%
Payroll taxes $252$252-- 0.3%
Insurance $83$83-- 0.1%
Total$90,551100%

View the filing

2020 · Form 990 · $194,410 spent · pay $53,955 · grants $55,943 · events $0
LineAs describedTotalProgramManagementFundraisingShare
Grants outside the US $55,943$55,943-- 28.8%
Other salaries and wages $52,083$52,083-- 26.8%
Occupancy $20,400$20,400-- 10.5%
Other (as described)BANK FEES $20,047-$20,047- 10.3%
Fees: accounting $18,189-$18,189- 9.4%
Other (as described)PROFESSIONAL DEVELOPMEN $13,685$13,685-- 7.0%
Other (as described)MATERIALS AND SUPPLIES $4,387$4,387-- 2.3%
Other (as described)OFFICE EXPENSES $4,193-$4,193- 2.2%
All other expenses $3,611-$3,611- 1.9%
Payroll taxes $1,872$1,872-- 1.0%
Total$194,410100%

View the filing

2019 · Form 990 · $659,532 spent · pay $129,895 · grants $0 · events $3,207
LineAs describedTotalProgramManagementFundraisingShare
Fees: other services $174,287$155,715$18,572- 26.4%
Other (as described)RESEARCH- CASE STUDIES $106,641$106,641-- 16.2%
Pay: officers, directors, trustees, key employees $96,387$54,132$42,255- 14.6%
Other (as described)MISCELLANEOUS $57,730$56,714$1,016- 8.8%
Travel $42,786$42,291$495- 6.5%
All other expenses $32,351$111,985-$79,634- 4.9%
Occupancy $29,850$1,050$28,800- 4.5%
Other (as described)MMM EXPENSES $26,227$26,227-- 4.0%
Other salaries and wages $25,000$25,000-- 3.8%
Fees: investment management $16,964-$16,964- 2.6%
Other (as described)APFP EXPENSES $15,342$15,342-- 2.3%
Office expenses $13,456$2,982$10,474- 2.0%
Fees: accounting $9,936-$9,936- 1.5%
Payroll taxes $8,508-$8,508- 1.3%
Conferences, conventions and meetings $3,207$3,207-- 0.5%
Insurance $860$66$794- 0.1%
Total$659,532100%

View the filing

2018 · Form 990 · $801,905 spent · pay $137,056 · grants $0 · events $43,072
LineAs describedTotalProgramManagementFundraisingShare
Fees: other services $223,231$213,178$10,053- 27.8%
Pay: officers, directors, trustees, key employees $95,545$61,332$34,213- 11.9%
Other (as described)TAAT ACTIVITIES $88,109$88,109-- 11.0%
Other (as described)RESEARCH- CASE STUDIES $64,503$64,503-- 8.0%
Travel $58,238$59,076-$838- 7.3%
All other expenses $52,074$96,094-$44,020- 6.5%
Conferences, conventions and meetings $43,072$43,072-- 5.4%
Other (as described)MISCELLANEOUS $36,288$32,483$3,805- 4.5%
Other salaries and wages $33,000$33,000-- 4.1%
Occupancy $30,150$14,520$15,630- 3.8%
Fees: investment management $19,761-$19,761- 2.5%
Office expenses $17,724$12,798$4,926- 2.2%
Other (as described)APFP EXPENSES $15,975$15,975-- 2.0%
Fees: accounting $8,568-$8,568- 1.1%
Payroll taxes $8,511$6,456$2,055- 1.1%
Fees: legal $6,000$6,000-- 0.7%
Advertising and promotion $630$630-- 0.1%
Insurance $526$382$144- 0.1%
Total$801,905100%

View the filing