STRATEGY STUDIO / PUBLIC DATA EXPLORER

UTAH VALLEY CONVENTION AND VISITORS BUREAU INC

Cite this

Plain text UTAH VALLEY CONVENTION AND VISITORS BUREAU INC. Strategy Studio, nonprofit organization profile, tax years 2010–2024. https://strategystudio.org/org/412059379. Retrieved 2026-10-20.

APA Strategy Studio. (n.d.). UTAH VALLEY CONVENTION AND VISITORS BUREAU INC [Nonprofit organization profile; tax years 2010–2024]. Retrieved October 20, 2026, from https://strategystudio.org/org/412059379

MLA “UTAH VALLEY CONVENTION AND VISITORS BUREAU INC.” Strategy Studio, tax years 2010–2024, https://strategystudio.org/org/412059379. Accessed 20 Oct. 2026.

Retrieved 2026-10-20; covers tax years 2010–2024. Data: Strategy Studio, CC BY 4.0.

2024 · Form 990 · revenue $3.5M · expenses $3.4M · assets $2.1M

Also known as
Explore Utah Valley
EIN
41-2059379
Address
220 W CENTER ST STE 100, PROVO, UT 84601-8408
Website
www.utahvalley.com
NTEE code
-
Subsection
501(c)(6)
Ruling year
2004
Cross-check
ProPublica Nonprofit Explorer

Mission

To enhance the economic prosperity of Utah Valley by promoting, selling, and marketing the area as a unique destination for meetings, events, business, and leisure travelers.

Each tax year counts once: when a return was amended, only the latest return for that period is used below (superseded returns stay listed, greyed, under Finances).

People paid by the organization

5 people paid across every filing: current people first, then by total pay from this organization. Organizations counts every nonprofit each person appears on.

NameLatest titleYearsLatest year payTotal pay from hereOrganizations
Lee Adamson Executive Director2019-2024 $204,352$926,797 1
Charlene Christensen Dir of Services and Market2023-2024 $143,314$279,987 1
Erin Scott Director of Sales2024 $132,877$132,877 1
Joel Racker (former) PRESIDENT/CE2010-2020 $243,904$2,051,560 2
Dan Williams (former) SALES DIRECT2013 $122,620$122,620 1

Officers and directors, no compensation reported

44 people listed on the returns with $0 (or no amount) in every compensation column: current people first. Hours are as filed on the latest return each person appears on.

NameLatest titleYearsHrs/wk (latest)CompensationOrganizations
Steve Anderson Member2023-2024 1 $0 reported 5
Julie Fullmer Member2021-2024 1 $0 reported 2
John Garfield Past Chair2011-2024 1 $0 reported 3
Mary De La Mare-Schaefer Chair2018-2024 1 $0 reported 1
Bryan Kindred Secretary2015-2024 1 $0 reported 1
Danny Cox Vice Chair2021-2024 1 $0 reported 1
Michael Roberts Member2023-2024 1 $0 reported 1
Teri Sunderland Member2019-2024 1 $0 reported 1
Danny Wheeler Member2021-2024 1 $0 reported 1
Katie Malbica Member2021-2024 1 $0 reported 2
Kristel Lundberg Member2021-2024 1 $0 reported 1
Erica Brown Member2012-2024 1 $0 reported 1
Chad Pritchard (former) PAST CHAIR2014-2022 1 $0 reported 1
Josh Berndt (former) MEMBER2015-2022 1 $0 reported 1
Colton Soelberg (former) VICE CHAIR2013-2021 1 $0 reported 1
Bruce Egbert (former) MEMBER2012-2020 1 $0 reported 1
Cameron Martin (former) MEMBER2018-2019 1 $0 reported 6
Tanner Ainge (former) AD HOC2019 1 $0 reported 2
Rona Rahlf (former) MEMBER2017-2019 1 $0 reported 4
Courtney Polifka (former) MEMBER2016-2019 1 $0 reported 1
Devin Slorah (former) MEMBER2018-2019 1 $0 reported 1
Kelly Ward (former) PAST CHAIR2010-2018 1 $0 reported 4
Rick Homer (former) MEMBER2016-2018 1 $0 reported 1
Nathan Ivie (former) MEMBER2018 1 $0 reported 1
David Almodova (former) MEMBER2013-2017 1 $0 reported 1
Jodi Durrant (former) MEMBER2012-2017 1 $0 reported 1
Graydon Pearson (former) MEMBER2010-2017 1 $0 reported 1
Greg Graves (former) MEMBER2015-2017 1 $0 reported 1
Rona Ralph (former) MEMBER2015-2016 2 $0 reported 2
Rob Snelson (former) MEMBER2010-2015 2 $0 reported 1
Fred Parker (former) CHAIR2010-2015 2 $0 reported 1
Jerry Warren (former) MEMBER2011-2014 2 $0 reported 1
Gary Anderson (former) NON VOTING M2013-2014 2 $0 reported 1
Val Hale (former) MEMBER2012-2013 2 $0 reported 10
Carolyn Krogh (former) CHAIR2010-2012 2 $0 reported 1
Daril Magleby (former) MEMBER2010-2012 2 $0 reported 1
Ron Clark (former) MEMBER2010-2012 2 $0 reported 1
Adam Petersen (former) PAST CHAIR2010-2011 2 $0 reported 1
Diana Anderson (former) MEMBER2010-2011 2 $0 reported 1
Jason Tea (former) MEMBER2011 2 $0 reported 1
Elyce Jones (former) MEMBER2010 1 $0 reported 1
Jake Mcclellan (former) SECRETARY2010 1 $0 reported 1
Nancy Clayton (former) MEMBER2010 1 $0 reported 1
Denise Bina (former) MEMBER2010 1 $0 reported 1

People by year

2024 · 15 people listed · 3 paid, $481K · 15 employees · 12 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
Lee Adamson Executive Director40 $166,826$0$37,526 $204,3521
Charlene Christensen Dir of Services and Market40 $108,806$0$34,508 $143,3141
Erin Scott Director of Sales40 $110,593$0$22,284 $132,8771
John Garfield Past Chair1 $0$0$0 $03
Mary De La Mare-Schaefer Chair1 $0$0$0 $01
Bryan Kindred Secretary1 $0$0$0 $01
Danny Cox Vice Chair1 $0$0$0 $01
Michael Roberts Member1 $0$0$0 $01
Teri Sunderland Member1 $0$0$0 $01
Steve Anderson Member1 $0$0$0 $05
Danny Wheeler Member1 $0$0$0 $01
Katie Malbica Member1 $0$0$0 $02
Kristel Lundberg Member1 $0$0$0 $01
Julie Fullmer Member1 $0$0$0 $02
Erica Brown Member1 $0$0$0 $01
2023 · 14 people listed · 2 paid, $314K · 13 employees · 0 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
Lee Adamson Executive Director40 $144,829$0$32,710 $177,5391
Charlene Christensen Dir of Services and Marketing40 $104,457$0$32,216 $136,6731
John Garfield Past Chair1 $0$0$0 $03
Mary De La Mare-Schaefer Chair1 $0$0$0 $01
Bryan Kindred Secretary1 $0$0$0 $01
Danny Cox Vice Chair1 $0$0$0 $01
Michael Roberts Member1 $0$0$0 $01
Teri Sunderland Member1 $0$0$0 $01
Steve Anderson Member1 $0$0$0 $05
Danny Wheeler Member1 $0$0$0 $01
Katie Malbica Member1 $0$0$0 $02
Kristel Lundberg Member1 $0$0$0 $01
Julie Fullmer Member1 $0$0$0 $02
Erica Brown Member1 $0$0$0 $01
2022 · 12 people listed · 1 paid, $145K · 12 employees
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
LEE ADAMSON EXECUTIVE DI40 $115,715$0$29,427 $145,1421
JOHN GARFIELD CHAIR1 $0$0$0 $03
MARY DE LA MARE-SCHAEFER VICE CHAIR1 $0$0$0 $01
BRYAN KINDRED SECRETARY1 $0$0$0 $01
CHAD PRITCHARD PAST CHAIR1 $0$0$0 $01
JOSH BERNDT MEMBER1 $0$0$0 $01
TERI SUNDERLAND MEMBER1 $0$0$0 $01
DANNY COX MEMBER1 $0$0$0 $01
DANNY WHEELER MEMBER1 $0$0$0 $01
KATIE MALBICA MEMBER1 $0$0$0 $02
KRISTEL LUNDBERG MEMBER1 $0$0$0 $01
JULIE FULLMER MEMBER1 $0$0$0 $02
2021 · 13 people listed · 1 paid, $134K · 8 employees
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
LEE ADAMSON EXECUTIVE DI40 $106,926$0$27,514 $134,4401
BRYAN KINDRED SECRETARY1 $0$0$0 $01
JOHN GARFIELD CHAIR1 $0$0$0 $03
COLTON SOELBERG VICE CHAIR1 $0$0$0 $01
CHAD PRITCHARD PAST CHAIR1 $0$0$0 $01
JOSH BERNDT MEMBER1 $0$0$0 $01
TERI SUNDERLAND MEMBER1 $0$0$0 $01
MARY DE LA MARE-SCHAEFER MEMBER1 $0$0$0 $01
DANNY COX MEMBER1 $0$0$0 $01
DANNY WHEELER MEMBER1 $0$0$0 $01
KATIE MALBICA MEMBER1 $0$0$0 $02
KRISTEL LUNDBERG MEMBER1 $0$0$0 $01
JULIE FULLMER MEMBER1 $0$0$0 $02
2020 · 10 people listed · 2 paid, $380K · 13 employees
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
JOEL RACKER PRESIDENT/CE40 $208,310$0$35,594 $243,9042
LEE ADAMSON INTERIM CEO40 $109,392$0$26,490 $135,8821
CHAD PRITCHARD PAST CHAIR1 $0$0$0 $01
JOSH BERNDT MEMBER1 $0$0$0 $01
BRYAN KINDRED SECRETARY1 $0$0$0 $01
JOHN GARFIELD CHAIR1 $0$0$0 $03
TERI SUNDERLAND MEMBER1 $0$0$0 $01
MARY DE LA MARE-SCHAEFER MEMBER1 $0$0$0 $01
BRUCE EGBERT MEMBER1 $0$0$0 $01
COLTON SOELBERG VICE CHAIR1 $0$0$0 $01
2019 · 15 people listed · 2 paid, $345K · 18 employees
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
JOEL RACKER PRESIDENT/CE40 $170,161$0$44,971 $215,1322
LEE ADAMSON DIRECTOR OF40 $104,060$0$25,382 $129,4421
CHAD PRITCHARD CHAIR1 $0$0$0 $01
JOSH BERNDT VICE CHAIR1 $0$0$0 $01
BRYAN KINDRED SECRETARY1 $0$0$0 $01
JOHN GARFIELD PAST CHAIR1 $0$0$0 $03
COURTNEY POLIFKA MEMBER1 $0$0$0 $01
CAMERON MARTIN MEMBER1 $0$0$0 $06
MARY DE LA MARE-SCHAEFER MEMBER1 $0$0$0 $01
BRUCE EGBERT MEMBER1 $0$0$0 $01
DEVIN SLORAH MEMBER1 $0$0$0 $01
RONA RAHLF MEMBER1 $0$0$0 $04
TERI SUNDERLAND MEMBER1 $0$0$0 $01
COLTON SOELBERG MEMBER1 $0$0$0 $01
TANNER AINGE AD HOC1 $0$0$0 $02
2018 · 15 people listed · 1 paid, $220K · 13 employees
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
JOEL RACKER PRESIDENT/CE40 $175,416$0$44,722 $220,1382
JOHN GARFIELD CHAIR1 $0$0$0 $03
CHAD PRITCHARD VICE CHAIR1 $0$0$0 $01
BRUCE EGBERT MEMBER1 $0$0$0 $01
KELLY WARD PAST CHAIR1 $0$0$0 $04
COURTNEY POLIFKA MEMBER1 $0$0$0 $01
JOSH BERNDT MEMBER1 $0$0$0 $01
BRYAN KINDRED SECRETARY1 $0$0$0 $01
RONA RAHLF MEMBER1 $0$0$0 $04
RICK HOMER MEMBER1 $0$0$0 $01
COLTON SOELBERG MEMBER1 $0$0$0 $01
CAMERON MARTIN MEMBER1 $0$0$0 $06
MARY DE LA MARE-SCHAEFER MEMBER1 $0$0$0 $01
DEVIN SLORAH MEMBER1 $0$0$0 $01
NATHAN IVIE MEMBER1 $0$0$0 $01
2017 · 15 people listed · 1 paid, $210K · 16 employees
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
JOEL RACKER PRESIDENT/CE40 $169,547$0$40,437 $209,9842
JOHN GARFIELD CHAIR1 $0$0$0 $03
CHAD PRITCHARD VICE CHAIR1 $0$0$0 $01
BRUCE EGBERT SECRETARY1 $0$0$0 $01
KELLY WARD MEMBER1 $0$0$0 $04
COURTNEY POLIFKA MEMBER1 $0$0$0 $01
DAVID ALMODOVA MEMBER1 $0$0$0 $01
JOSH BERNDT MEMBER1 $0$0$0 $01
JODI DURRANT MEMBER1 $0$0$0 $01
BRYAN KINDRED MEMBER1 $0$0$0 $01
GRAYDON PEARSON MEMBER1 $0$0$0 $01
RONA RAHLF MEMBER1 $0$0$0 $04
RICK HOMER MEMBER1 $0$0$0 $01
COLTON SOELBERG MEMBER1 $0$0$0 $01
GREG GRAVES MEMBER1 $0$0$0 $01
2016 · 14 people listed · 1 paid, $192K · 13 employees
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
JOEL RACKER PRESIDENT/CE40 $161,136$0$30,551 $191,6872
JOHN GARFIELD CHAIR2 $0$0$0 $03
CHAD PRITCHARD VICE CHAIR2 $0$0$0 $01
BRUCE EGBERT SECRETARY2 $0$0$0 $01
KELLY WARD MEMBER2 $0$0$0 $04
COURTNEY POLIFKA MEMBER2 $0$0$0 $01
DAVID ALMODOVA MEMBER2 $0$0$0 $01
JOSH BERNDT MEMBER2 $0$0$0 $01
JODI DURRANT MEMBER2 $0$0$0 $01
BRYAN KINDRED MEMBER2 $0$0$0 $01
GRAYDON PEARSON MEMBER2 $0$0$0 $01
RONA RALPH MEMBER2 $0$0$0 $02
RICK HOMER MEMBER2 $0$0$0 $01
COLTON SOELBERG MEMBER2 $0$0$0 $01
2015 · 15 people listed · 1 paid, $167K · 17 employees
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
JOEL RACKER PRESIDENT/CE40 $156,081$0$11,080 $167,1612
GRAYDON PEARSON PAST CHAIR2 $0$0$0 $01
COLTON SOELBERG MEMBER2 $0$0$0 $01
DAVID ALMODOVA MEMBER2 $0$0$0 $01
BRUCE EGBERT SECRETARY2 $0$0$0 $01
KELLY WARD CHAIR2 $0$0$0 $04
JODI DURRANT MEMBER2 $0$0$0 $01
JOHN GARFIELD VICE-CHAIR2 $0$0$0 $03
ROB SNELSON MEMBER2 $0$0$0 $01
FRED PARKER CHAIR2 $0$0$0 $01
CHAD PRITCHARD MEMBER2 $0$0$0 $01
JOSH BERNDT MEMBER2 $0$0$0 $01
BRYAN KINDRED MEMBER2 $0$0$0 $01
RONA RALPH MEMBER2 $0$0$0 $02
GREG GRAVES MEMBER2 $0$0$0 $01
2014 · 14 people listed · 1 paid, $182K · 15 employees
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
JOEL RACKER PRESIDENT/CE40 $149,850$0$31,693 $181,5432
GRAYDON PEARSON PAST CHAIR2 $0$0$0 $01
COLTON SOELBERG MEMBER2 $0$0$0 $01
DAVID ALMODOVA MEMBER2 $0$0$0 $01
ERICA BROWN MEMBER2 $0$0$0 $01
BRUCE EGBERT SECRETARY2 $0$0$0 $01
KELLY WARD VICE CHAIR2 $0$0$0 $04
JODI DURRANT MEMBER2 $0$0$0 $01
JERRY WARREN MEMBER2 $0$0$0 $01
JOHN GARFIELD MEMBER2 $0$0$0 $03
ROB SNELSON MEMBER2 $0$0$0 $01
FRED PARKER CHAIR2 $0$0$0 $01
GARY ANDERSON NON VOTING M2 $0$0$0 $01
CHAD PRITCHARD MEMBER2 $0$0$0 $01
2013 · 15 people listed · 2 paid, $292K · 18 employees · 3 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
JOEL M RACKER PRES./CEO40 $138,491$0$31,001 $169,4922
DAN WILLIAMS SALES DIRECT40 $104,426$0$18,194 $122,6201
GRAYDON PEARSON PAST CHAIR2 $0$0$0 $01
COLTON SOELBERG MEMBER2 $0$0$0 $01
DAVID ALMODOVA MEMBER2 $0$0$0 $01
ERICA BROWN MEMBER2 $0$0$0 $01
BRUCE EGBERT MEMBER2 $0$0$0 $01
KELLY WARD MEMBER2 $0$0$0 $04
JODI DURRANT MEMBER2 $0$0$0 $01
JERRY WARREN MEMBER2 $0$0$0 $01
JOHN GARFIELD MEMBER2 $0$0$0 $03
ROB SNELSON SECRETARY2 $0$0$0 $01
FRED PARKER CHAIR2 $0$0$0 $01
GARY ANDERSON MEMBER2 $0$0$0 $01
VAL HALE MEMBER2 $0$0$0 $010
2012 · 14 people listed · 1 paid, $169K · 12 employees · 3 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
JOEL M RACKER PRES./CEO40 $142,152$0$26,938 $169,0902
GRAYDON PEARSON PAST CHAIR2 $0$0$0 $01
CAROLYN KROGH CHAIR2 $0$0$0 $01
DARIL MAGLEBY MEMBER2 $0$0$0 $01
ERICA BROWN MEMBER2 $0$0$0 $01
BRUCE EGBERT MEMBER2 $0$0$0 $01
KELLY WARD MEMBER2 $0$0$0 $04
JODI DURRANT MEMBER2 $0$0$0 $01
JERRY WARREN MEMBER2 $0$0$0 $01
JOHN GARFIELD MEMBER2 $0$0$0 $03
ROB SNELSON SECRETARY2 $0$0$0 $01
FRED PARKER VICE CHAIR2 $0$0$0 $01
RON CLARK MEMBER2 $0$0$0 $01
VAL HALE MEMBER2 $0$0$0 $010
2011 · 13 people listed · 1 paid, $146K · 12 employees · 4 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
JOEL M RACKER PRES./CEO40 $118,462$0$27,638 $146,1002
ADAM PETERSEN PAST CHAIR2 $0$0$0 $01
CAROLYN KROGH VICE CHAIR2 $0$0$0 $01
DARIL MAGLEBY PAST CHAIR2 $0$0$0 $01
DIANA ANDERSON MEMBER2 $0$0$0 $01
JASON TEA MEMBER2 $0$0$0 $01
FRED PARKER MEMBER2 $0$0$0 $01
GRAYDON PEARSON CHAIR2 $0$0$0 $01
JERRY WARREN MEMBER2 $0$0$0 $01
JOHN GARFIELD MEMBER2 $0$0$0 $03
ROB SNELSON MEMBER2 $0$0$0 $01
KELLY WARD MEMBER2 $0$0$0 $04
RON CLARK MEMBER2 $0$0$0 $01
2010 · 14 people listed · 1 paid, $137K · 10 employees
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
JOEL M RACKER PRES./CEO40 $115,606$0$21,723 $137,3292
ADAM PETERSEN PAST CHAIR1 $0$0$0 $01
CAROLYN KROGH VICE CHAIR1 $0$0$0 $01
DARIL MAGLEBY PAST CHAIR1 $0$0$0 $01
DIANA ANDERSON MEMBER1 $0$0$0 $01
ELYCE JONES MEMBER1 $0$0$0 $01
FRED PARKER MEMBER1 $0$0$0 $01
GRAYDON PEARSON CHAIR1 $0$0$0 $01
JAKE MCCLELLAN SECRETARY1 $0$0$0 $01
NANCY CLAYTON MEMBER1 $0$0$0 $01
ROB SNELSON MEMBER1 $0$0$0 $01
KELLY WARD MEMBER1 $0$0$0 $04
RON CLARK MEMBER1 $0$0$0 $01
DENISE BINA MEMBER1 $0$0$0 $01

Highest-paid independent contractors

2015 · 1 contractor · $163K
NameLocationServicePaid
THOMAS ARTSFARMINGTON, UTMARKETING/PR$162,776

Who gave

Contributor names are not public for this form type.

Public charities filing Form 990 or 990-EZ report large donors on Schedule B, but the IRS withholds their names and addresses from public copies. Private foundations (990-PF) are different: their contributors are public.

Finances

Newest first. Each filing: its name on one row, its figures on the row beneath. Greyed filings are superseded by a later return for the same period and are left out everywhere else on this page.

RevenueExpensesAssetsNet assetsContributionsProgram revenueOfficer payEmployeesVolunteers
2024 · Form 990 period ending 2024-12-31 · view filing · original 990 ↗
$3,514,889$3,372,310 $2,096,536$1,499,006 $101,000$3,405,042 $166,8261512
2023 · Form 990 period ending 2023-12-31 · view filing · original 990 ↗
$2,642,872$2,506,808 $1,619,981$1,336,319 $261,807$2,368,322 $144,829130
2022 · Form 990 period ending 2022-12-31 · view filing · original 990 ↗
$2,252,896$1,930,017 $1,323,186$1,165,508 $156,467$2,095,646 $115,71512-
2021 · Form 990 period ending 2021-12-31 · view filing · original 990 ↗
$1,667,093$1,316,158 $993,065$879,046 $308,930$1,360,196 $106,9268-
2020 · Form 990 period ending 2020-12-31 · view filing · original 990 ↗
$1,492,601$1,548,014 $905,898$528,020 $228,469$1,263,602 $317,70213-
2019 · Form 990 period ending 2019-12-31 · view filing · original 990 ↗
$2,841,398$2,821,948 $817,632$589,744 $46,130$2,789,394 $170,16118-
2018 · Form 990 period ending 2018-12-31 · view filing · original 990 ↗
$2,281,082$2,289,168 $712,590$559,296 $53,873$2,222,384 $175,41613-
2017 · Form 990 period ending 2017-12-31 · view filing · original 990 ↗
$1,929,255$1,834,030 $746,117$565,627 $96,855$1,832,994 $169,54716-
2016 · Form 990 period ending 2016-12-31 · view filing · original 990 ↗
$1,931,288$1,868,714 $616,049$466,793 $93,426$1,834,506 $161,13613-
2015 · Form 990 period ending 2015-12-31 · view filing · original 990 ↗
$1,720,489$1,585,269 $516,662$398,475 $41,999$1,669,811 $156,08117-
2014 · Form 990 period ending 2014-12-31 · view filing · original 990 ↗
$1,567,138$1,522,093 $357,474$270,006 $104,834$1,455,821 $149,85015-
2013 · Form 990 period ending 2013-12-31 · view filing · original 990 ↗
$1,287,234$1,360,290 $344,789$228,752 $39,895$1,234,455 $242,917183
2012 · Form 990 period ending 2012-12-31 · view filing · original 990 ↗
$1,284,952$1,386,960 $497,763$305,514 $19,274$1,278,473 $142,152123
2011 · Form 990 period ending 2011-12-31 · view filing · original 990 ↗
$1,468,688$1,427,108 $561,113$402,449 $89,304$1,361,256 $118,462124
2010 · Form 990 period ending 2010-12-31 · view filing · original 990 ↗
$1,403,724$1,326,000 $435,344$363,862 $37,960$1,360,324 $115,60610-

Funders of this organization

Not reported: no grants to this organization appear in the filings we have (tax years 2010 to 2025).

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HENDRICKS COUNTY CONVENTION AND VISITORS BUREAU INCINNot reported $2,923,926$2,232,595 EXECUTIVE DIRECTOR$115,255 Similar name, revenue within 2x
DUBUQUE AREA CONVENTION AND VISITORS BUREAUIAS40 $2,849,005$2,841,308 President & CEO$262,976 Similar name, revenue within 2x
CONVENTION & VISITORS BUREAU OF DUNWOODY INCGAS41 $2,677,917$2,667,101 EXECUTIVE DIRECTOR$184,400 Similar name, revenue within 2x
CHARLESTON CONVENTION AND VISITORS BUREAU INCWVNot reported $1,826,152$2,090,400 President & CEO$117,600 Similar name, revenue within 2x
GOLDEN ISLES CONVENTION AND VISITORS BUREAU INCGAS41 $6,988,695$7,076,764 EXECUTIVE DIRECTOR$391,394 Similar name, revenue within 2x
BOULDER CONVENTION AND VISITORS BUREAUCOS41 $2,613,612$2,760,559 PAST CHAIR$0 Similar name, revenue within 2x
AMELIA ISLAND CONVENTION & VISITORS BUREAU INCFLNot reported $1,826,105$1,707,922 CEO$344,723 Similar name, revenue within 2x
ROANOKE VALLEY CONVENTION AND VIS- ITORS BUREAUVANot reported $4,285,267$4,848,236 PRESIDENT$240,164 Similar name, revenue within 2x
GREATER LAFAYETTE CONVENTION AND VISITORS BUREAU INCINNot reported $2,228,722$1,826,978 PRESIDENT$118,505 Similar name, revenue within 2x
FORT COLLINS CONVENTION AND VISITORS BUREAUCONot reported $3,470,245$3,536,285 CEO$243,928 Similar name, revenue within 2x
ROCKFORD AREA CONVENTION AND VISITORS BUREAUILNot reported $4,370,352$4,348,398 PRES / CEO$254,650 Similar name, revenue within 2x
DAYTON-MONTGOMERY COUNTY CONVENTION AND VISITORS BUREAU INCOHNot reported $2,762,726$3,056,781 PRESIDENT/CEO & EX-OFFICIO$248,278 Similar name, revenue within 2x

Who funds organizations like this

Grantors that funded the 100 most similar organizations. Ranked by total given to them. Foundations (990-PF) and donor-advised fund sponsors only. Same matching as Funders above (by EIN, or by name for foundations).

GrantorTypeTotal givenGrantsOrganizations fundedYearsWhich ones
COMMUNITY FOUNDATION OF ELKHART COUNTY INC DAF sponsor$1,153,75012 12010–2024 ELKHART COUNTY CONVENTION AND VISITOR BUREAU INC
TAHOE COMMUNITY FOUNDATION DAF sponsor$373,8044 12019–2024 INCLINE VILLAGE-CRYSTAL BAY VISITORS AND CONVENTION BUREAU
THE COMMUNITY FOUNDATION FOR THE CSRA DAF sponsor$340,7044 12020–2023 AUGUSTA METROPOLITAN CONVENTION AND VISITORS BUREAU INC
WOODWARD GOVERNOR CHARITABLE TRUST Private foundation$250,0002 12021–2024 ROCKFORD AREA CONVENTION AND VISITORS BUREAU
GULF COAST COMMUNITY FOUNDATION INC DAF sponsor$72,5403 12013–2015 SARASOTA CONVENTION AND VISITORS BUREAU
ALASKA COMMUNITY FOUNDATION DAF sponsor$25,3001 12020–2020 FAIRBANKS CONVENTION AND VISITORS BUREAU
ATHENS COUNTY FOUNDATION DAF sponsor$13,9001 12011–2011 ATHENS COUNTY CONVENTION AND VISITORS BUREAU INC
COMMUNITY FOUNDATION OF NORTHERN ILLINOIS DAF sponsor$13,6881 12013–2013 ROCKFORD AREA CONVENTION AND VISITORS BUREAU
THE CHICAGO COMMUNITY TRUST DAF sponsor$12,0001 12020–2020 PEORIA CONVENTION AND VISITORS BUREAU INC
GOFUNDME ORG DAF sponsor$11,3521 12023–2023 AMES CONVENTION & VISITORS BUREAU
COMMUNITY FOUNDATION OF GREATER DUBUQUE DAF sponsor$10,0002 12019–2020 DUBUQUE AREA CONVENTION AND VISITORS BUREAU
OSHKOSH AREA COMMUNITY FOUNDATION CORPORATION DAF sponsor$6,0001 12020–2020 OSHKOSH CONVENTION & VISTORS BUREAU INC

The full list · all similar organizations

Where the money went

Every expense line on each return, biggest first: Form 990 Part IX (with its program, management and fundraising columns), 990-EZ Part I, or 990-PF Part I. Event marks lines the organization itself describes as events. “Events” in each summary adds those lines, conferences and meetings, and the direct costs of fundraising events. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.

2024 · Form 990 · $3,372,310 spent · pay $1,314,850 · grants $0 · events $378,735
LineAs describedTotalProgramManagementFundraisingShare
Other salaries and wages $874,309$652,388$221,921- 25.9%
Advertising and promotion $817,429$635,113$182,316- 24.2%
Other (as described)County Fair expenses $435,139$435,139-- 12.9%
Conferences, conventions and meetings $378,735$272,559$106,176- 11.2%
Pay: officers, directors, trustees, key employees $166,826$83,413$83,413- 4.9%
Other employee benefits $148,172$22,226$125,946- 4.4%
Information technology $123,321$123,321-- 3.7%
Fees: other services $99,183$85,147$14,036- 2.9%
Payroll taxes $86,706$38,647$48,059- 2.6%
Office expenses $54,522$9,334$45,188- 1.6%
Other (as described)Other $53,556$30,462$23,094- 1.6%
Pension plan contributions $38,837$38,837-- 1.2%
Occupancy $33,600$25,201$8,399- 1.0%
Fees: accounting $28,558-$28,558- 0.8%
Other (as described)Memberships and dues $12,809$12,809-- 0.4%
Travel $8,664-$8,664- 0.3%
Depreciation and depletion $6,784$5,088$1,696- 0.2%
Fees: legal $5,160-$5,160- 0.2%
Total$3,372,310100%

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2023 · Form 990 · $2,506,808 spent · pay $1,037,855 · grants $0 · events $235,977
LineAs describedTotalProgramManagementFundraisingShare
Advertising and promotion $895,114$793,719$101,395- 35.7%
Other salaries and wages $656,208$509,285$146,923- 26.2%
Conferences, conventions and meetings $235,977$146,298$89,679- 9.4%
Information technology $158,903$158,903-- 6.3%
Pay: officers, directors, trustees, key employees $144,829$72,415$72,414- 5.8%
Other employee benefits $131,791$19,769$112,022- 5.3%
Payroll taxes $72,242$28,535$43,707- 2.9%
Office expenses $37,167-$37,167- 1.5%
Other (as described)Other $36,956$3,294$33,662- 1.5%
Fees: other services $36,280$28,008$8,272- 1.4%
Occupancy $33,772$25,978$7,794- 1.3%
Pension plan contributions $32,785$32,785-- 1.3%
Fees: accounting $16,057-$16,057- 0.6%
Other (as described)Memberships and dues $6,654$6,654-- 0.3%
Travel $5,562-$5,562- 0.2%
Depreciation and depletion $5,116$3,936$1,180- 0.2%
Fees: legal $1,395-$1,395- 0.1%
Total$2,506,808100%

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2022 · Form 990 · $1,930,017 spent · pay $747,272 · grants $0 · events $193,257
LineAs describedTotalProgramManagementFundraisingShare
Advertising and promotion $715,505$611,301$104,204- 37.1%
Other salaries and wages $462,748$338,483$124,265- 24.0%
Conferences, conventions and meetings $193,257$140,028$53,229- 10.0%
Pay: officers, directors, trustees, key employees $115,715$57,857$57,858- 6.0%
Information technology $105,224$105,224-- 5.5%
Other employee benefits $96,384$14,458$81,926- 5.0%
Payroll taxes $52,287$22,638$29,649- 2.7%
Fees: other services $34,543$26,662$7,881- 1.8%
Office expenses $34,424-$34,424- 1.8%
Occupancy $33,600$25,200$8,400- 1.7%
Other (as described)OTHER $33,400$1,280$32,120- 1.7%
Pension plan contributions $20,138$20,138-- 1.0%
Fees: accounting $14,500-$14,500- 0.8%
Other (as described)MEMBERSHIPS AND DUES $7,446$7,446-- 0.4%
Travel $5,298-$5,298- 0.3%
Depreciation and depletion $4,249$3,187$1,062- 0.2%
Fees: legal $1,299-$1,299- 0.1%
Total$1,930,017100%

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2021 · Form 990 · $1,316,158 spent · pay $546,669 · grants $0 · events $132,985
LineAs describedTotalProgramManagementFundraisingShare
Advertising and promotion $428,766$402,684$26,082- 32.6%
Other salaries and wages $306,564$190,024$116,540- 23.3%
Conferences, conventions and meetings $132,985$37,036$95,949- 10.1%
Pay: officers, directors, trustees, key employees $106,926$106,926-- 8.1%
Information technology $86,132$61,572$24,560- 6.5%
Other employee benefits $81,697$61,273$20,424- 6.2%
Occupancy $33,600$23,184$10,416- 2.6%
Payroll taxes $33,002$24,322$8,680- 2.5%
Office expenses $25,804-$25,804- 2.0%
Pension plan contributions $18,480$18,480-- 1.4%
Fees: other services $18,255$10,555$7,700- 1.4%
Fees: accounting $13,250-$13,250- 1.0%
Other (as described)OTHER $13,072$13,072-- 1.0%
Depreciation and depletion $6,784$4,681$2,103- 0.5%
Other (as described)MEMBERSHIPS AND DUES $5,134$5,134-- 0.4%
Travel $3,906-$3,906- 0.3%
Fees: legal $1,801-$1,801- 0.1%
Total$1,316,158100%

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2020 · Form 990 · $1,548,014 spent · pay $854,822 · grants $0 · events $45,456
LineAs describedTotalProgramManagementFundraisingShare
Advertising and promotion $455,209--- 29.4%
Other salaries and wages $332,894--- 21.5%
Pay: officers, directors, trustees, key employees $317,702--- 20.5%
Other employee benefits $131,522--- 8.5%
Information technology $86,125--- 5.6%
Conferences, conventions and meetings $45,456--- 2.9%
Payroll taxes $45,308--- 2.9%
Occupancy $32,855--- 2.1%
Pension plan contributions $27,396--- 1.8%
Office expenses $26,557--- 1.7%
Fees: accounting $12,945--- 0.8%
Depreciation and depletion $11,284--- 0.7%
Fees: other services $10,640--- 0.7%
Fees: legal $4,509--- 0.3%
Other (as described)MEMBERSHIPS AND DUES $3,009--- 0.2%
Travel $2,606--- 0.2%
Other (as described)OTHER $1,997--- 0.1%
Total$1,548,014100%

View the filing

2019 · Form 990 · $2,821,948 spent · pay $1,049,983 · grants $0 · events $227,061
LineAs describedTotalProgramManagementFundraisingShare
Advertising and promotion $911,294--- 32.3%
Other salaries and wages $623,425--- 22.1%
Other (as described)COUNTY FAIR $308,199--- 10.9%
Conferences, conventions and meetings $227,061--- 8.0%
Pay: officers, directors, trustees, key employees $170,161--- 6.0%
Other employee benefits $148,915--- 5.3%
Information technology $105,802--- 3.7%
Payroll taxes $74,723--- 2.6%
Other (as described)OTHER $53,840--- 1.9%
Office expenses $39,370--- 1.4%
Occupancy $33,706--- 1.2%
Pension plan contributions $32,759--- 1.2%
Fees: accounting $27,877--- 1.0%
Insurance $13,795--- 0.5%
Fees: other services $12,642--- 0.4%
Other (as described)MEMBERSHIPS AND DUES $12,481--- 0.4%
Depreciation and depletion $11,900--- 0.4%
Travel $9,163--- 0.3%
Fees: legal $4,835--- 0.2%
Total$2,821,948100%

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2018 · Form 990 · $2,289,168 spent · pay $974,433 · grants $0 · events $165,862
LineAs describedTotalProgramManagementFundraisingShare
Advertising and promotion $817,160--- 35.7%
Other salaries and wages $579,551--- 25.3%
Pay: officers, directors, trustees, key employees $175,416--- 7.7%
Information technology $166,805--- 7.3%
Conferences, conventions and meetings $165,862--- 7.2%
Other employee benefits $133,542--- 5.8%
Payroll taxes $53,946--- 2.4%
Office expenses $43,154--- 1.9%
Other (as described)OTHER $32,511--- 1.4%
Pension plan contributions $31,978--- 1.4%
Occupancy $31,168--- 1.4%
Depreciation and depletion $15,325--- 0.7%
Other (as described)MEMBERSHIPS AND DUES $12,978--- 0.6%
Fees: accounting $9,250--- 0.4%
Travel $8,742--- 0.4%
Fees: other services $6,570--- 0.3%
Fees: legal $5,210--- 0.2%
Total$2,289,168100%

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2017 · Form 990 · $1,834,030 spent · pay $903,279 · grants $0 · events $144,992
LineAs describedTotalProgramManagementFundraisingShare
Advertising and promotion $556,703--- 30.4%
Other salaries and wages $521,832--- 28.5%
Pay: officers, directors, trustees, key employees $169,547--- 9.2%
Conferences, conventions and meetings $144,992--- 7.9%
Other employee benefits $129,144--- 7.0%
Information technology $95,953--- 5.2%
Payroll taxes $51,012--- 2.8%
Occupancy $45,877--- 2.5%
Pension plan contributions $31,744--- 1.7%
Other (as described)OTHER $24,337--- 1.3%
Depreciation and depletion $16,413--- 0.9%
Office expenses $15,425--- 0.8%
Fees: accounting $8,900--- 0.5%
Travel $8,849--- 0.5%
Fees: other services $6,998--- 0.4%
Other (as described)MEMBERSHIPS AND DUES $4,854--- 0.3%
Fees: legal $900--- 0.0%
Insurance $550--- 0.0%
Total$1,834,030100%

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2016 · Form 990 · $1,868,714 spent · pay $878,381 · grants $0 · events $116,235
LineAs describedTotalProgramManagementFundraisingShare
Advertising and promotion $674,300--- 36.1%
Other salaries and wages $516,635--- 27.6%
Pay: officers, directors, trustees, key employees $161,136--- 8.6%
Other employee benefits $123,308--- 6.6%
Conferences, conventions and meetings $116,235--- 6.2%
Information technology $79,113--- 4.2%
Payroll taxes $48,152--- 2.6%
Occupancy $33,408--- 1.8%
Pension plan contributions $29,150--- 1.6%
Other (as described)OTHER $18,502--- 1.0%
Depreciation and depletion $16,568--- 0.9%
Office expenses $13,003--- 0.7%
Travel $10,438--- 0.6%
Other (as described)MEMBERSHIPS AND DUES $10,139--- 0.5%
Fees: accounting $9,050--- 0.5%
Fees: other services $6,782--- 0.4%
Fees: legal $2,775--- 0.1%
Interest $20--- 0.0%
Total$1,868,714100%

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2015 · Form 990 · $1,585,269 spent · pay $821,362 · grants $0 · events $128,613
LineAs describedTotalProgramManagementFundraisingShare
Other salaries and wages $484,597--- 30.6%
Advertising and promotion $422,292--- 26.6%
Pay: officers, directors, trustees, key employees $156,081--- 9.8%
Conferences, conventions and meetings $128,613--- 8.1%
Other employee benefits $109,908--- 6.9%
Information technology $95,202--- 6.0%
Payroll taxes $44,172--- 2.8%
Other (as described)MISCELLANEOUS $42,217--- 2.7%
Office expenses $36,186--- 2.3%
Pension plan contributions $26,604--- 1.7%
Depreciation and depletion $15,787--- 1.0%
Fees: accounting $9,050--- 0.6%
Travel $7,857--- 0.5%
Fees: other services $6,643--- 0.4%
Fees: legal $60--- 0.0%
Total$1,585,269100%

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2014 · Form 990 · $1,522,093 spent · pay $809,654 · grants $0 · events $107,602
LineAs describedTotalProgramManagementFundraisingShare
Other salaries and wages $492,515--- 32.4%
Advertising and promotion $388,607--- 25.5%
Pay: officers, directors, trustees, key employees $149,850--- 9.8%
Conferences, conventions and meetings $107,602--- 7.1%
Other employee benefits $95,436--- 6.3%
Information technology $90,762--- 6.0%
Payroll taxes $47,698--- 3.1%
Office expenses $45,654--- 3.0%
Other (as described)MISCELLANEOUS $40,425--- 2.7%
Pension plan contributions $24,155--- 1.6%
Travel $11,339--- 0.7%
Fees: accounting $8,790--- 0.6%
Depreciation and depletion $7,802--- 0.5%
Fees: legal $6,113--- 0.4%
Fees: other services $5,345--- 0.4%
Total$1,522,093100%

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2013 · Form 990 · $1,360,290 spent · pay $776,762 · grants $0 · events $106,636
LineAs describedTotalProgramManagementFundraisingShare
Other salaries and wages $371,532--- 27.3%
Advertising and promotion $317,059--- 23.3%
Pay: officers, directors, trustees, key employees $242,917--- 17.9%
Conferences, conventions and meetings $106,636--- 7.8%
Other employee benefits $94,284--- 6.9%
Office expenses $50,208--- 3.7%
Payroll taxes $45,875--- 3.4%
Other (as described)MISCELLANEOUS $41,912--- 3.1%
Information technology $34,532--- 2.5%
Pension plan contributions $22,154--- 1.6%
Travel $10,872--- 0.8%
Depreciation and depletion $8,307--- 0.6%
Fees: accounting $8,122--- 0.6%
Fees: other services $4,490--- 0.3%
Occupancy $693--- 0.1%
Fees: legal $424--- 0.0%
Interest $273--- 0.0%
Total$1,360,290100%

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2012 · Form 990 · $1,386,960 spent · pay $735,623 · grants $0 · events $94,430
LineAs describedTotalProgramManagementFundraisingShare
Other salaries and wages $445,963--- 32.2%
Advertising and promotion $376,810--- 27.2%
Pay: officers, directors, trustees, key employees $142,152--- 10.2%
Conferences, conventions and meetings $94,430--- 6.8%
Other employee benefits $84,413--- 6.1%
Other (as described)MISCELLANEOUS $50,344--- 3.6%
Payroll taxes $44,644--- 3.2%
Office expenses $37,076--- 2.7%
Information technology $29,334--- 2.1%
Occupancy $25,346--- 1.8%
Pension plan contributions $18,451--- 1.3%
Travel $11,848--- 0.9%
Depreciation and depletion $9,661--- 0.7%
Fees: accounting $8,442--- 0.6%
Fees: other services $5,336--- 0.4%
Fees: legal $1,901--- 0.1%
Interest $809--- 0.1%
Total$1,386,960100%

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2011 · Form 990 · $1,427,108 spent · pay $656,672 · grants $0 · events $108,539
LineAs describedTotalProgramManagementFundraisingShare
Advertising and promotion $452,493--- 31.7%
Other salaries and wages $379,505--- 26.6%
Pay: officers, directors, trustees, key employees $118,462--- 8.3%
Other employee benefits $109,321--- 7.7%
Conferences, conventions and meetings $108,539--- 7.6%
Occupancy $59,272--- 4.2%
Payroll taxes $37,654--- 2.6%
Information technology $36,101--- 2.5%
Office expenses $34,577--- 2.4%
Other (as described)MISCELLANEOUS $26,471--- 1.9%
Travel $16,126--- 1.1%
Pension plan contributions $11,730--- 0.8%
Depreciation and depletion $11,042--- 0.8%
Fees: other services $9,113--- 0.6%
Other (as described)MEMBERSHIPS $7,662--- 0.5%
Fees: accounting $7,595--- 0.5%
Interest $1,445--- 0.1%
Total$1,427,108100%

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2010 · Form 990 · $1,326,000 spent · pay $540,257 · grants $0 · events $73,774
LineAs describedTotalProgramManagementFundraisingShare
Advertising and promotion $502,553--- 37.9%
Other salaries and wages $317,893--- 24.0%
Pay: officers, directors, trustees, key employees $115,606--- 8.7%
Conferences, conventions and meetings $73,774--- 5.6%
Other employee benefits $61,878--- 4.7%
Occupancy $59,272--- 4.5%
Information technology $48,924--- 3.7%
Office expenses $40,275--- 3.0%
Payroll taxes $33,218--- 2.5%
Depreciation and depletion $18,579--- 1.4%
Pension plan contributions $11,662--- 0.9%
Other (as described)MISCELLANEOUS $10,654--- 0.8%
Travel $8,157--- 0.6%
Fees: other services $7,142--- 0.5%
Fees: accounting $6,650--- 0.5%
Other (as described)MEMBERSHIPS $5,756--- 0.4%
Insurance $1,563--- 0.1%
Interest $1,472--- 0.1%
Fees: legal $972--- 0.1%
Total$1,326,000100%

View the filing