STRATEGY STUDIO / PUBLIC DATA EXPLORER

ONCE UPON A ROOM INC

Cite this

Plain text ONCE UPON A ROOM INC. Strategy Studio, nonprofit organization profile, tax years 2021–2024. https://strategystudio.org/org/464978692. Retrieved 2026-10-20.

APA Strategy Studio. (n.d.). ONCE UPON A ROOM INC [Nonprofit organization profile; tax years 2021–2024]. Retrieved October 20, 2026, from https://strategystudio.org/org/464978692

MLA “ONCE UPON A ROOM INC.” Strategy Studio, tax years 2021–2024, https://strategystudio.org/org/464978692. Accessed 20 Oct. 2026.

Retrieved 2026-10-20; covers tax years 2021–2024. Data: Strategy Studio, CC BY 4.0.

2024 · Form 990 · revenue $547K · expenses $435K · assets $425K

EIN
46-4978692
Address
4926 OAKWOOD AVE, LA CANADA, CA 91011-2542
Website
WWW.ONCEUPONAROOM.ORG
NTEE code
O99
Subsection
501(c)(3)
Ruling year
2014
Cross-check
ProPublica Nonprofit Explorer

Mission

TO ENRICH THE LIVES OF HOSPITALIZED CHILDREN, TEENS AND INFANTS WHO ARE FIGHTING SERIOUS ILLNESSES AND LONG TERM ACUTE TRAUMA.

Each tax year counts once: when a return was amended, only the latest return for that period is used below (superseded returns stay listed, greyed, under Finances).

People paid by the organization

None of the 6 people listed on these returns reported compensation from the organization. They are listed below.

Officers and directors, no compensation reported

6 people listed on the returns with $0 (or no amount) in every compensation column: current people first. Hours are as filed on the latest return each person appears on.

NameLatest titleYearsHrs/wk (latest)CompensationOrganizations
Thomas Gonzalez DIRECTOR2021-2024 10 $0 reported 1
Samantha Stromsborg DIRECTOR2021-2024 5 $0 reported 1
Siena Dancsecs VICE PRESIDE2021-2024 40 $0 reported 1
Jennifer Hull PRESIDENT2021-2024 40 $0 reported 1
John Lord SECRETARY2021-2024 1 $0 reported 1
Johanna Robin TREASURER2021-2024 3 $0 reported 1

People by year

2024 · 6 people listed · none paid · 0 employees
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
THOMAS GONZALEZ DIRECTOR10 $0$0$0 $01
SAMANTHA STROMSBORG DIRECTOR5 $0$0$0 $01
SIENA DANCSECS VICE PRESIDE40 $0$0$0 $01
JENNIFER HULL PRESIDENT40 $0$0$0 $01
JOHN LORD SECRETARY1 $0$0$0 $01
JOHANNA ROBIN TREASURER3 $0$0$0 $01
2023 · 6 people listed · none paid · 0 employees
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
THOMAS GONZALEZ DIRECTOR40 $0$0$0 $01
SAMANTHA STROMSBORG DIRECTOR2 $0$0$0 $01
SIENA DANCSECS VICE PRESIDE40 $0$0$0 $01
JENNIFER HULL PRESIDENT40 $0$0$0 $01
JOHN LORD SECRETARY1 $0$0$0 $01
JOHANNA ROBIN TREASURER3 $0$0$0 $01
2022 · 6 people listed · none paid · 0 employees
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
THOMAS GONZALEZ DIRECTOR40 $0$0$0 $01
SAMANTHA STROMSBORG DIRECTOR2 $0$0$0 $01
SIENA DANCSECS VICE PRESIDE40 $0$0$0 $01
JENNIFER HULL PRESIDENT40 $0$0$0 $01
JOHN LORD SECRETARY1 $0$0$0 $01
JOHANNA ROBIN TREASURER3 $0$0$0 $01
2021 · 6 people listed · none paid
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
JENNIFER HULL PRESIDENT40 $0-- $01
SIENA DANCSECS VICE PRESIDE40 $0-- $01
JOHANNA ROBIN TREASURER3 $0-- $01
JOHN LORD SECRETARY1 $0-- $01
THOMAS GONZALEZ DIRECTOR40 $0-- $01
SAMANTHA STROMSBORG DIRECTOR2 $0-- $01

Highest-paid independent contractors

No independent contractors reported.

Who gave

Contributor names are not public for this form type.

Public charities filing Form 990 or 990-EZ report large donors on Schedule B, but the IRS withholds their names and addresses from public copies. Private foundations (990-PF) are different: their contributors are public.

Finances

Newest first. Each filing: its name on one row, its figures on the row beneath. Greyed filings are superseded by a later return for the same period and are left out everywhere else on this page.

RevenueExpensesAssetsNet assetsContributionsProgram revenueOfficer payEmployeesVolunteers
2024 · Form 990 period ending 2024-12-31 · view filing · original 990 ↗
$546,722$434,625 $425,107$425,107 $546,722$0 -0-
2023 · Form 990 period ending 2023-12-31 · view filing · original 990 ↗
$619,620$412,984 $328,966$328,966 $619,620$0 -0-
2022 · Form 990 period ending 2022-12-31 · view filing · original 990 ↗
$432,426$366,201 $129,168$129,168 $432,426$0 -0-
2021 · Form 990EZ period ending 2021-12-31 · view filing · original 990 ↗
$199,051$145,643 $84,721$84,721 $199,051- ---

Funders of this organization

23 grantors reported grants to this organization, $486,702 in all, tax years 2018 to 2025. Exact: the grantor wrote this organization's EIN. Fuzzy: the grantor wrote only a name (foundations' 990-PF has no EIN field), matched to the same or a near-identical name in the same state; the name as filed is shown. From the latest return for each grantor and year, so amended returns aren't counted twice. CSV

GrantorTypeMatchYears givenGrantsTotalLatest yearLatest year's amountGrants
ORANGE COUNTY COMMUNITY FOUNDATION DAF sponsor Exact 2021-2024 4$115,000 2024$30,000
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AMERICAN ENDOWMENT FOUNDATION DAF sponsor Exact 2022-2024 4$90,000 2024$10,000
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MORGAN STANLEY GLOBAL IMPACT FUNDING TRUST INC DAF sponsor Exact 2018-2020, 2022-2024 6$80,000 2024$20,000
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DONOR ADVISED CHARITABLE GIVING DAF sponsor Exact 2022, 2024 2$28,850 2024$18,500
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FIDELITY INVESTMENTS CHARITABLE GIFT FUND DAF sponsor Exact 2022, 2024 2$23,300 2024$14,000
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GOOD360 Public charity Exact 2023 1$20,000 2023$20,000
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NATIONAL PHILANTHROPIC TR DAF sponsor Exact 2022 1$20,000 2022$20,000
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MARY FREE BED GUILD FUND Public charity Exact 2024 1$15,000 2024$15,000
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VANGUARD CHARITABLE ENDOWMENT PROGRAM DAF sponsor Exact 2024 1$14,000 2024$14,000
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AMERICAN ONLINE GIVING FOUNDATION INC DAF sponsor Exact 2022, 2024 2$12,947 2024$7,605
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COURAGE SANS PEUR FOUNDATION Private foundation Fuzzy filed as “ONCE UPON A ROOM INC” 2022-2023 2$10,500 2023$500
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MONDAYS DARK INC Public charity Exact 2025 1$10,000 2025$10,000
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A GARY ANDERSON FAMILY FOUNDATION A NEVADA NONPROFIT CORPORATION Private foundation Fuzzy filed as “ONCE UPON A ROOM INC” 2024 1$10,000 2024$10,000
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WATER BUFFALO CLUB INC Public charity Exact 2023 1$10,000 2023$10,000
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GRAMIE JEAN FOUNDATION INC Private foundation Fuzzy filed as “ONCE UPON A ROOM INC” 2019 1$10,000 2019$10,000
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WYNN RESORTS LIMITED EMPLOYEE FOUNDATION Public charity Exact 2023 1$5,480 2023$5,480
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THE GUGLIOTTA FAMILY FOUNDATION INC Private foundation Fuzzy filed as “ONCE UPON A ROOM INC” 2021 1$5,000 2021$5,000
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CANARELLI FAMILY FOUNDATION Private foundation Fuzzy filed as “ONCE UPON A ROOM INC” 2025 1$2,660 2025$2,660
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PATRICK F TAYLOR FOUNDATION Private foundation Fuzzy filed as “ONCE UPON A ROOM INC” 2023 1$1,500 2023$1,500
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BAUCHIERO FAMILY FOUNDATION Private foundation Fuzzy filed as “ONCE UPON A ROOM INC” 2024 1$1,044 2024$1,044
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WILLAMETTA K DAY FOUNDATION Private foundation Fuzzy filed as “ONCE UPON A ROOM INC” 2024 1$1,000 2024$1,000
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AMAZONSMILE FOUNDATION Private foundation Fuzzy filed as “ONCE UPON A ROOM INC” 2020-2023 4$321 2023$97
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CELANESE FOUNDATION Private foundation Fuzzy filed as “ONCE UPON A ROOM INC” 2023 1$100 2023$100
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Similar organizations

Ranked without any AI: same NTEE code first, then the same NTEE group; then revenue within 2x, 5x or 10x; then the same state; then similar name and mission text. Same state only · More (100)

OrganizationStateNTEELatest revenueLatest expensesTop-paid titleTop payWhy similar
LIFT FOUNDATION INCCAO99 $326,790$306,889 PRESIDENT & CEO$0 Same NTEE code O99, revenue within 2x, same state
POP CULTURE HERO COALITION INCCAO99 $413,137$463,863 MASTERSON$0 Same NTEE code O99, revenue within 2x, same state
DEFINITELY LEARNING CHILDREN PROGRAMS INCCAO99 $970,401$1,033,619 SECRETARY$0 Same NTEE code O99, revenue within 2x, same state
THE DREAM BIGGER FOUNDATION INCCAO99 $277,434$199,950 President$0 Same NTEE code O99, revenue within 2x, same state
CONEJO VALLEY LITTLE LEAGUE INCCAO99 $294,526$280,912 President$0 Same NTEE code O99, revenue within 2x, same state
PEQUENOS EMPRESARIOS INCCAO99 $283,052$281,802 Executive Dir.$0 Same NTEE code O99, revenue within 2x, same state
MNC 1240 VALENCIA INCCAO99 $386,855$669,070 Treasurer$289,261 Same NTEE code O99, revenue within 2x, same state
APPLIED COMPUTING FOUNDATIONCAO99 $719,265$738,570 CEO$108,653 Same NTEE code O99, revenue within 2x, same state
MANTA RAY PARENTS ASSOCIATIONCAO99 $486,802$522,063 President$0 Same NTEE code O99, revenue within 2x, same state
ANRAK CHARITABLE FOUNDATIONCAO99 $716,904$680,550 PRESIDENT$0 Same NTEE code O99, revenue within 2x, same state
REALGIRL FOUNDATIONCAO99 $311,773$234,177 Executive Dir.$0 Same NTEE code O99, revenue within 2x, same state
HARPER FOR KIDSCAO99 $571,677$562,039 director and treasurer$78,000 Same NTEE code O99, revenue within 2x, same state
ROCKLIN SWIM TEAMCAO99 $427,399$395,546 President$0 Same NTEE code O99, revenue within 2x, same state
HEART & SOUL DESIGN COMMUNICATIONS CENTER INCCAO99 $423,929$469,139 CHIEF EXECUTIVE OFFICER$15,200 Same NTEE code O99, revenue within 2x, same state
HELPING HANDS ADULT DAY CARECAO99 $497,656$455,032 Director$42,953 Same NTEE code O99, revenue within 2x, same state
LOS ANGELES GALAXY FOUNDATIONCAO99 $897,063$962,995 SECRETARY$110,942 Same NTEE code O99, revenue within 2x, same state
ROSEVILLE GIRLS SOFTBALL CORPORATIONCAO99 $338,415$321,405 PRESIDENT/10U PA/SPONSORSHIP COORDINATOR$0 Same NTEE code O99, revenue within 2x, same state
NEW HOPE FOR DISADVANTAGED CHILDRENCAO99 $347,815$237,810 OFFICER$0 Same NTEE code O99, revenue within 2x, same state
YOUTH FUND OF SOUTHERN CALIFORNIACAO99 $492,806$317,780 Trustee$30,000 Same NTEE code O99, revenue within 2x, same state
SCOTTY LAPP FOUNDATIONCAO99 $559,090$432,239 Director$0 Same NTEE code O99, revenue within 2x, same state
LOVE PROGRAMCAO99 $432,407$324,439 CEO$28,846 Same NTEE code O99, revenue within 2x, same state
EL CABALLERO FOUNDATIONCAO99 $393,300$197,395 PRESIDENT$0 Same NTEE code O99, revenue within 2x, same state
FREE TO BECAO99 $318,324$329,329 Executive Dir.$80,000 Same NTEE code O99, revenue within 2x, same state
MENTOR FOR CHANGECAO99 $324,358$380,257 EXECUTIVE DI$129,195 Same NTEE code O99, revenue within 2x, same state
ATLAS FELLOWSHIPCAO99 $640,674$827,375 President$0 Same NTEE code O99, revenue within 2x, same state

Who funds organizations like this

Grantors that funded the 100 most similar organizations. Ranked by total given to them. Foundations (990-PF) and donor-advised fund sponsors only. Same matching as Funders above (by EIN, or by name for foundations).

GrantorTypeTotal givenGrantsOrganizations fundedYearsWhich ones
NATIONAL PHILANTHROPIC TR funds this one DAF sponsor$4,290,00014 92020–2024 ATLAS FELLOWSHIP; TURTLE ATHLETIC FOUNDATION INC; FREE TO BE; THE DREAM BIGGER FOUNDATION INC and 5 more
SERVANT FOUNDATION DAF sponsor$4,010,5076 12019–2024 PROVIDENCE HEIGHTS FKA THE PURPOSE
FIDELITY INVESTMENTS CHARITABLE GIFT FUND funds this one DAF sponsor$1,707,36863 222016–2024 ONE CAN HELP INC; THE ELM PROJECT INC; YUVA UNSTOPPABLE USA INC; HARPER FOR KIDS and 18 more
W K KELLOGG FOUNDATION Private foundation$1,305,0004 12015–2019 CHILDRENS SERVICES COUNCIL OF FLORIDA INC
OPUS FOUNDATION Private foundation$1,170,0005 12019–2024 CONSTRUCTION CAREERS FOUNDATION
AMERICAN ONLINE GIVING FOUNDATION INC funds this one DAF sponsor$1,057,38443 162019–2024 NEW HOPE FOR DISADVANTAGED CHILDREN; APPLIED COMPUTING FOUNDATION; PROVIDENCE HEIGHTS FKA THE PURPOSE; ART FROM ASHES INCORPORATED and 12 more
DONOR ADVISED CHARITABLE GIVING funds this one DAF sponsor$1,046,76952 172014–2024 METROPOLITAN YOUTH DEVELOPMENT- EDUCATION FOUNDATION INC; HARPER FOR KIDS; YUVA UNSTOPPABLE USA INC; EL CABALLERO FOUNDATION and 13 more
NEW HAMPSHIRE CHARITABLE FOUNDATION DAF sponsor$927,83014 12011–2024 GIRLS AT WORK INC
COLUMBUS FOUNDATION DAF sponsor$810,0002 12022–2023 REALGIRL FOUNDATION
KRESGE FOUNDATION Private foundation$650,0003 12019–2021 CHILDRENS SERVICES COUNCIL OF FLORIDA INC
THE COMMUNITY FOUNDATION FOR GREATER ATLANTA INC DAF sponsor$493,7725 12020–2024 COR INC
PAYPAL CHARITABLE GIVING FUND DAF sponsor$402,74323 102016–2024 SAFE AND SOBER INC; ART FROM ASHES INCORPORATED; THERESA SONDRA JACOBS FOUNDATION INC; REALGIRL FOUNDATION and 6 more
COUSINS FOUNDATION INC Private foundation$400,0005 12020–2024 COR INC
CHARLES STEWART MOTT FOUNDATION Private foundation$375,0004 12015–2019 CHILDRENS SERVICES COUNCIL OF FLORIDA INC
AMERICAN ENDOWMENT FOUNDATION funds this one DAF sponsor$373,03819 102016–2024 TURTLE ATHLETIC FOUNDATION INC; HARPER FOR KIDS; ROTARUN SKI CLUB INC; SCOTTY LAPP FOUNDATION and 6 more

The full list · all similar organizations

Where the money went

Every expense line on each return, biggest first: Form 990 Part IX (with its program, management and fundraising columns), 990-EZ Part I, or 990-PF Part I. Event marks lines the organization itself describes as events. “Events” in each summary adds those lines, conferences and meetings, and the direct costs of fundraising events. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.

2024 · Form 990 · $434,625 spent · pay $0 · grants $0 · events $0
LineAs describedTotalProgramManagementFundraisingShare
Other (as described)ROOM SUPPLIES $359,343$359,343-- 82.7%
Travel $23,338$23,338-- 5.4%
Advertising and promotion $19,516$4,363-$15,153 4.5%
Occupancy $10,789$10,789-- 2.5%
Office expenses $8,849$8,849-- 2.0%
Other (as described)CONTRACTORS $8,606$8,606-- 2.0%
Insurance $1,257$1,257-- 0.3%
Other (as described)BANK CHARGES $1,085$1,085-- 0.2%
Other (as described)MEALS $980$980-- 0.2%
Fees: other services $506$506-- 0.1%
Depreciation and depletion $306$306-- 0.1%
All other expenses $50$50-- 0.0%
Total$434,625100%

View the filing

2023 · Form 990 · $412,984 spent · pay $0 · grants $0 · events $0
LineAs describedTotalProgramManagementFundraisingShare
Other (as described)ROOM SUPPLIES $314,541$314,541-- 76.2%
Advertising and promotion $39,840$3,259-$36,581 9.6%
Travel $27,569$27,569-- 6.7%
Occupancy $12,917$12,917-- 3.1%
Office expenses $8,378$8,378-- 2.0%
Other (as described)CONTRACTORS $5,550$5,550-- 1.3%
Other (as described)MEALS $1,134$1,134-- 0.3%
Insurance $1,028$1,028-- 0.2%
Other (as described)BANK CHARGES $870$870-- 0.2%
Fees: other services $800$800-- 0.2%
Depreciation and depletion $307$307-- 0.1%
All other expenses $50$50-- 0.0%
Total$412,984100%

View the filing

2022 · Form 990 · $366,201 spent · pay $0 · grants $0 · events $0
LineAs describedTotalProgramManagementFundraisingShare
Other (as described)ROOM SUPPLIES $290,114$290,114-- 79.2%
Travel $67,168$67,168-- 18.3%
Advertising and promotion $4,607$4,607-- 1.3%
Office expenses $1,443$1,443-- 0.4%
Other (as described)AUTO EXPENSE $1,378$1,378-- 0.4%
Other (as described)COMPUTER ACCESS & SOFTWAR $1,034$1,034-- 0.3%
All other expenses $160$160-- 0.0%
Depreciation and depletion $153$153-- 0.0%
Other (as described)PHOTO SUPPLIES $144$144-- 0.0%
Total$366,201100%

View the filing

2021 · Form 990EZ · $145,643 spent · pay $0 · grants $0 · events $0
LineAs describedTotalShare
Other expenses (detail on Schedule O) $145,538 99.9%
Fees to independent contractors $105 0.1%
Total$145,643100%

View the filing