ONCE UPON A ROOM INC
Cite this
Plain text ONCE UPON A ROOM INC. Strategy Studio, nonprofit organization profile, tax years 2021–2024. https://strategystudio.org/org/464978692. Retrieved 2026-10-20.
APA Strategy Studio. (n.d.). ONCE UPON A ROOM INC [Nonprofit organization profile; tax years 2021–2024]. Retrieved October 20, 2026, from https://strategystudio.org/org/464978692
MLA “ONCE UPON A ROOM INC.” Strategy Studio, tax years 2021–2024, https://strategystudio.org/org/464978692. Accessed 20 Oct. 2026.
Retrieved 2026-10-20; covers tax years 2021–2024. Data: Strategy Studio, CC BY 4.0.
2024 · Form 990 · revenue $547K · expenses $435K · assets $425K
- EIN
- 46-4978692
- Address
- 4926 OAKWOOD AVE, LA CANADA, CA 91011-2542
- Website
- WWW.ONCEUPONAROOM.ORG
- NTEE code
- O99
- Subsection
- 501(c)(3)
- Ruling year
- 2014
- Cross-check
- ProPublica Nonprofit Explorer
Mission
TO ENRICH THE LIVES OF HOSPITALIZED CHILDREN, TEENS AND INFANTS WHO ARE FIGHTING SERIOUS ILLNESSES AND LONG TERM ACUTE TRAUMA.
Each tax year counts once: when a return was amended, only the latest return for that period is used below (superseded returns stay listed, greyed, under Finances).
People paid by the organization
None of the 6 people listed on these returns reported compensation from the organization. They are listed below.
Officers and directors, no compensation reported
6 people listed on the returns with $0 (or no amount) in every compensation column: current people first. Hours are as filed on the latest return each person appears on.
| Name | Latest title | Years | Hrs/wk (latest) | Compensation | Organizations |
|---|---|---|---|---|---|
| Thomas Gonzalez | DIRECTOR | 2021-2024 | 10 | $0 reported | 1 |
| Samantha Stromsborg | DIRECTOR | 2021-2024 | 5 | $0 reported | 1 |
| Siena Dancsecs | VICE PRESIDE | 2021-2024 | 40 | $0 reported | 1 |
| Jennifer Hull | PRESIDENT | 2021-2024 | 40 | $0 reported | 1 |
| John Lord | SECRETARY | 2021-2024 | 1 | $0 reported | 1 |
| Johanna Robin | TREASURER | 2021-2024 | 3 | $0 reported | 1 |
People by year
2024 · 6 people listed · none paid · 0 employees
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| THOMAS GONZALEZ | DIRECTOR | 10 | $0 | $0 | $0 | $0 | 1 |
| SAMANTHA STROMSBORG | DIRECTOR | 5 | $0 | $0 | $0 | $0 | 1 |
| SIENA DANCSECS | VICE PRESIDE | 40 | $0 | $0 | $0 | $0 | 1 |
| JENNIFER HULL | PRESIDENT | 40 | $0 | $0 | $0 | $0 | 1 |
| JOHN LORD | SECRETARY | 1 | $0 | $0 | $0 | $0 | 1 |
| JOHANNA ROBIN | TREASURER | 3 | $0 | $0 | $0 | $0 | 1 |
2023 · 6 people listed · none paid · 0 employees
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| THOMAS GONZALEZ | DIRECTOR | 40 | $0 | $0 | $0 | $0 | 1 |
| SAMANTHA STROMSBORG | DIRECTOR | 2 | $0 | $0 | $0 | $0 | 1 |
| SIENA DANCSECS | VICE PRESIDE | 40 | $0 | $0 | $0 | $0 | 1 |
| JENNIFER HULL | PRESIDENT | 40 | $0 | $0 | $0 | $0 | 1 |
| JOHN LORD | SECRETARY | 1 | $0 | $0 | $0 | $0 | 1 |
| JOHANNA ROBIN | TREASURER | 3 | $0 | $0 | $0 | $0 | 1 |
2022 · 6 people listed · none paid · 0 employees
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| THOMAS GONZALEZ | DIRECTOR | 40 | $0 | $0 | $0 | $0 | 1 |
| SAMANTHA STROMSBORG | DIRECTOR | 2 | $0 | $0 | $0 | $0 | 1 |
| SIENA DANCSECS | VICE PRESIDE | 40 | $0 | $0 | $0 | $0 | 1 |
| JENNIFER HULL | PRESIDENT | 40 | $0 | $0 | $0 | $0 | 1 |
| JOHN LORD | SECRETARY | 1 | $0 | $0 | $0 | $0 | 1 |
| JOHANNA ROBIN | TREASURER | 3 | $0 | $0 | $0 | $0 | 1 |
2021 · 6 people listed · none paid
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| JENNIFER HULL | PRESIDENT | 40 | $0 | - | - | $0 | 1 |
| SIENA DANCSECS | VICE PRESIDE | 40 | $0 | - | - | $0 | 1 |
| JOHANNA ROBIN | TREASURER | 3 | $0 | - | - | $0 | 1 |
| JOHN LORD | SECRETARY | 1 | $0 | - | - | $0 | 1 |
| THOMAS GONZALEZ | DIRECTOR | 40 | $0 | - | - | $0 | 1 |
| SAMANTHA STROMSBORG | DIRECTOR | 2 | $0 | - | - | $0 | 1 |
Highest-paid independent contractors
No independent contractors reported.
Who gave
Contributor names are not public for this form type.
Public charities filing Form 990 or 990-EZ report large donors on Schedule B, but the IRS withholds their names and addresses from public copies. Private foundations (990-PF) are different: their contributors are public.
Finances
Newest first. Each filing: its name on one row, its figures on the row beneath. Greyed filings are superseded by a later return for the same period and are left out everywhere else on this page.
| Revenue | Expenses | Assets | Net assets | Contributions | Program revenue | Officer pay | Employees | Volunteers |
|---|---|---|---|---|---|---|---|---|
| 2024 · Form 990 | ||||||||
| $546,722 | $434,625 | $425,107 | $425,107 | $546,722 | $0 | - | 0 | - |
| 2023 · Form 990 | ||||||||
| $619,620 | $412,984 | $328,966 | $328,966 | $619,620 | $0 | - | 0 | - |
| 2022 · Form 990 | ||||||||
| $432,426 | $366,201 | $129,168 | $129,168 | $432,426 | $0 | - | 0 | - |
| 2021 · Form 990EZ | ||||||||
| $199,051 | $145,643 | $84,721 | $84,721 | $199,051 | - | - | - | - |
Funders of this organization
23 grantors reported grants to this organization, $486,702 in all, tax years 2018 to 2025. Exact: the grantor wrote this organization's EIN. Fuzzy: the grantor wrote only a name (foundations' 990-PF has no EIN field), matched to the same or a near-identical name in the same state; the name as filed is shown. From the latest return for each grantor and year, so amended returns aren't counted twice. CSV
| Grantor | Type | Match | Years given | Grants | Total | Latest year | Latest year's amount | Grants |
|---|---|---|---|---|---|---|---|---|
| ORANGE COUNTY COMMUNITY FOUNDATION | DAF sponsor | Exact | 2021-2024 | 4 | $115,000 | 2024 | $30,000 | show |
| AMERICAN ENDOWMENT FOUNDATION | DAF sponsor | Exact | 2022-2024 | 4 | $90,000 | 2024 | $10,000 | show |
| MORGAN STANLEY GLOBAL IMPACT FUNDING TRUST INC | DAF sponsor | Exact | 2018-2020, 2022-2024 | 6 | $80,000 | 2024 | $20,000 | show |
| DONOR ADVISED CHARITABLE GIVING | DAF sponsor | Exact | 2022, 2024 | 2 | $28,850 | 2024 | $18,500 | show |
| FIDELITY INVESTMENTS CHARITABLE GIFT FUND | DAF sponsor | Exact | 2022, 2024 | 2 | $23,300 | 2024 | $14,000 | show |
| GOOD360 | Public charity | Exact | 2023 | 1 | $20,000 | 2023 | $20,000 | show |
| NATIONAL PHILANTHROPIC TR | DAF sponsor | Exact | 2022 | 1 | $20,000 | 2022 | $20,000 | show |
| MARY FREE BED GUILD FUND | Public charity | Exact | 2024 | 1 | $15,000 | 2024 | $15,000 | show |
| VANGUARD CHARITABLE ENDOWMENT PROGRAM | DAF sponsor | Exact | 2024 | 1 | $14,000 | 2024 | $14,000 | show |
| AMERICAN ONLINE GIVING FOUNDATION INC | DAF sponsor | Exact | 2022, 2024 | 2 | $12,947 | 2024 | $7,605 | show |
| COURAGE SANS PEUR FOUNDATION | Private foundation | Fuzzy filed as “ONCE UPON A ROOM INC” | 2022-2023 | 2 | $10,500 | 2023 | $500 | show |
| MONDAYS DARK INC | Public charity | Exact | 2025 | 1 | $10,000 | 2025 | $10,000 | show |
| A GARY ANDERSON FAMILY FOUNDATION A NEVADA NONPROFIT CORPORATION | Private foundation | Fuzzy filed as “ONCE UPON A ROOM INC” | 2024 | 1 | $10,000 | 2024 | $10,000 | show |
| WATER BUFFALO CLUB INC | Public charity | Exact | 2023 | 1 | $10,000 | 2023 | $10,000 | show |
| GRAMIE JEAN FOUNDATION INC | Private foundation | Fuzzy filed as “ONCE UPON A ROOM INC” | 2019 | 1 | $10,000 | 2019 | $10,000 | show |
| WYNN RESORTS LIMITED EMPLOYEE FOUNDATION | Public charity | Exact | 2023 | 1 | $5,480 | 2023 | $5,480 | show |
| THE GUGLIOTTA FAMILY FOUNDATION INC | Private foundation | Fuzzy filed as “ONCE UPON A ROOM INC” | 2021 | 1 | $5,000 | 2021 | $5,000 | show |
| CANARELLI FAMILY FOUNDATION | Private foundation | Fuzzy filed as “ONCE UPON A ROOM INC” | 2025 | 1 | $2,660 | 2025 | $2,660 | show |
| PATRICK F TAYLOR FOUNDATION | Private foundation | Fuzzy filed as “ONCE UPON A ROOM INC” | 2023 | 1 | $1,500 | 2023 | $1,500 | show |
| BAUCHIERO FAMILY FOUNDATION | Private foundation | Fuzzy filed as “ONCE UPON A ROOM INC” | 2024 | 1 | $1,044 | 2024 | $1,044 | show |
| WILLAMETTA K DAY FOUNDATION | Private foundation | Fuzzy filed as “ONCE UPON A ROOM INC” | 2024 | 1 | $1,000 | 2024 | $1,000 | show |
| AMAZONSMILE FOUNDATION | Private foundation | Fuzzy filed as “ONCE UPON A ROOM INC” | 2020-2023 | 4 | $321 | 2023 | $97 | show |
| CELANESE FOUNDATION | Private foundation | Fuzzy filed as “ONCE UPON A ROOM INC” | 2023 | 1 | $100 | 2023 | $100 | show |
Similar organizations
Ranked without any AI: same NTEE code first, then the same NTEE group; then revenue within 2x, 5x or 10x; then the same state; then similar name and mission text. Same state only · More (100)
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|---|---|---|---|---|---|---|---|
| LIFT FOUNDATION INC | CA | O99 | $326,790 | $306,889 | PRESIDENT & CEO | $0 | Same NTEE code O99, revenue within 2x, same state |
| POP CULTURE HERO COALITION INC | CA | O99 | $413,137 | $463,863 | MASTERSON | $0 | Same NTEE code O99, revenue within 2x, same state |
| DEFINITELY LEARNING CHILDREN PROGRAMS INC | CA | O99 | $970,401 | $1,033,619 | SECRETARY | $0 | Same NTEE code O99, revenue within 2x, same state |
| THE DREAM BIGGER FOUNDATION INC | CA | O99 | $277,434 | $199,950 | President | $0 | Same NTEE code O99, revenue within 2x, same state |
| CONEJO VALLEY LITTLE LEAGUE INC | CA | O99 | $294,526 | $280,912 | President | $0 | Same NTEE code O99, revenue within 2x, same state |
| PEQUENOS EMPRESARIOS INC | CA | O99 | $283,052 | $281,802 | Executive Dir. | $0 | Same NTEE code O99, revenue within 2x, same state |
| MNC 1240 VALENCIA INC | CA | O99 | $386,855 | $669,070 | Treasurer | $289,261 | Same NTEE code O99, revenue within 2x, same state |
| APPLIED COMPUTING FOUNDATION | CA | O99 | $719,265 | $738,570 | CEO | $108,653 | Same NTEE code O99, revenue within 2x, same state |
| MANTA RAY PARENTS ASSOCIATION | CA | O99 | $486,802 | $522,063 | President | $0 | Same NTEE code O99, revenue within 2x, same state |
| ANRAK CHARITABLE FOUNDATION | CA | O99 | $716,904 | $680,550 | PRESIDENT | $0 | Same NTEE code O99, revenue within 2x, same state |
| REALGIRL FOUNDATION | CA | O99 | $311,773 | $234,177 | Executive Dir. | $0 | Same NTEE code O99, revenue within 2x, same state |
| HARPER FOR KIDS | CA | O99 | $571,677 | $562,039 | director and treasurer | $78,000 | Same NTEE code O99, revenue within 2x, same state |
| ROCKLIN SWIM TEAM | CA | O99 | $427,399 | $395,546 | President | $0 | Same NTEE code O99, revenue within 2x, same state |
| HEART & SOUL DESIGN COMMUNICATIONS CENTER INC | CA | O99 | $423,929 | $469,139 | CHIEF EXECUTIVE OFFICER | $15,200 | Same NTEE code O99, revenue within 2x, same state |
| HELPING HANDS ADULT DAY CARE | CA | O99 | $497,656 | $455,032 | Director | $42,953 | Same NTEE code O99, revenue within 2x, same state |
| LOS ANGELES GALAXY FOUNDATION | CA | O99 | $897,063 | $962,995 | SECRETARY | $110,942 | Same NTEE code O99, revenue within 2x, same state |
| ROSEVILLE GIRLS SOFTBALL CORPORATION | CA | O99 | $338,415 | $321,405 | PRESIDENT/10U PA/SPONSORSHIP COORDINATOR | $0 | Same NTEE code O99, revenue within 2x, same state |
| NEW HOPE FOR DISADVANTAGED CHILDREN | CA | O99 | $347,815 | $237,810 | OFFICER | $0 | Same NTEE code O99, revenue within 2x, same state |
| YOUTH FUND OF SOUTHERN CALIFORNIA | CA | O99 | $492,806 | $317,780 | Trustee | $30,000 | Same NTEE code O99, revenue within 2x, same state |
| SCOTTY LAPP FOUNDATION | CA | O99 | $559,090 | $432,239 | Director | $0 | Same NTEE code O99, revenue within 2x, same state |
| LOVE PROGRAM | CA | O99 | $432,407 | $324,439 | CEO | $28,846 | Same NTEE code O99, revenue within 2x, same state |
| EL CABALLERO FOUNDATION | CA | O99 | $393,300 | $197,395 | PRESIDENT | $0 | Same NTEE code O99, revenue within 2x, same state |
| FREE TO BE | CA | O99 | $318,324 | $329,329 | Executive Dir. | $80,000 | Same NTEE code O99, revenue within 2x, same state |
| MENTOR FOR CHANGE | CA | O99 | $324,358 | $380,257 | EXECUTIVE DI | $129,195 | Same NTEE code O99, revenue within 2x, same state |
| ATLAS FELLOWSHIP | CA | O99 | $640,674 | $827,375 | President | $0 | Same NTEE code O99, revenue within 2x, same state |
Who funds organizations like this
Grantors that funded the 100 most similar organizations. Ranked by total given to them. Foundations (990-PF) and donor-advised fund sponsors only. Same matching as Funders above (by EIN, or by name for foundations).
The full list · all similar organizations
Where the money went
Every expense line on each return, biggest first: Form 990 Part IX (with its program, management and fundraising columns), 990-EZ Part I, or 990-PF Part I. Event marks lines the organization itself describes as events. “Events” in each summary adds those lines, conferences and meetings, and the direct costs of fundraising events. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.
2024 · Form 990 · $434,625 spent · pay $0 · grants $0 · events $0
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Other (as described) | ROOM SUPPLIES | $359,343 | $359,343 | - | - | 82.7% |
| Travel | $23,338 | $23,338 | - | - | 5.4% | |
| Advertising and promotion | $19,516 | $4,363 | - | $15,153 | 4.5% | |
| Occupancy | $10,789 | $10,789 | - | - | 2.5% | |
| Office expenses | $8,849 | $8,849 | - | - | 2.0% | |
| Other (as described) | CONTRACTORS | $8,606 | $8,606 | - | - | 2.0% |
| Insurance | $1,257 | $1,257 | - | - | 0.3% | |
| Other (as described) | BANK CHARGES | $1,085 | $1,085 | - | - | 0.2% |
| Other (as described) | MEALS | $980 | $980 | - | - | 0.2% |
| Fees: other services | $506 | $506 | - | - | 0.1% | |
| Depreciation and depletion | $306 | $306 | - | - | 0.1% | |
| All other expenses | $50 | $50 | - | - | 0.0% | |
| Total | $434,625 | 100% |
2023 · Form 990 · $412,984 spent · pay $0 · grants $0 · events $0
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Other (as described) | ROOM SUPPLIES | $314,541 | $314,541 | - | - | 76.2% |
| Advertising and promotion | $39,840 | $3,259 | - | $36,581 | 9.6% | |
| Travel | $27,569 | $27,569 | - | - | 6.7% | |
| Occupancy | $12,917 | $12,917 | - | - | 3.1% | |
| Office expenses | $8,378 | $8,378 | - | - | 2.0% | |
| Other (as described) | CONTRACTORS | $5,550 | $5,550 | - | - | 1.3% |
| Other (as described) | MEALS | $1,134 | $1,134 | - | - | 0.3% |
| Insurance | $1,028 | $1,028 | - | - | 0.2% | |
| Other (as described) | BANK CHARGES | $870 | $870 | - | - | 0.2% |
| Fees: other services | $800 | $800 | - | - | 0.2% | |
| Depreciation and depletion | $307 | $307 | - | - | 0.1% | |
| All other expenses | $50 | $50 | - | - | 0.0% | |
| Total | $412,984 | 100% |
2022 · Form 990 · $366,201 spent · pay $0 · grants $0 · events $0
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Other (as described) | ROOM SUPPLIES | $290,114 | $290,114 | - | - | 79.2% |
| Travel | $67,168 | $67,168 | - | - | 18.3% | |
| Advertising and promotion | $4,607 | $4,607 | - | - | 1.3% | |
| Office expenses | $1,443 | $1,443 | - | - | 0.4% | |
| Other (as described) | AUTO EXPENSE | $1,378 | $1,378 | - | - | 0.4% |
| Other (as described) | COMPUTER ACCESS & SOFTWAR | $1,034 | $1,034 | - | - | 0.3% |
| All other expenses | $160 | $160 | - | - | 0.0% | |
| Depreciation and depletion | $153 | $153 | - | - | 0.0% | |
| Other (as described) | PHOTO SUPPLIES | $144 | $144 | - | - | 0.0% |
| Total | $366,201 | 100% |
2021 · Form 990EZ · $145,643 spent · pay $0 · grants $0 · events $0
| Line | As described | Total | Share |
|---|---|---|---|
| Other expenses (detail on Schedule O) | $145,538 | 99.9% | |
| Fees to independent contractors | $105 | 0.1% | |
| Total | $145,643 | 100% |