STRATEGY STUDIO / PUBLIC DATA EXPLORER

GEORGIA TRAVEL ASSOCIATION

Cite this

Plain text GEORGIA TRAVEL ASSOCIATION. Strategy Studio, nonprofit organization profile, tax years 2016–2020. https://strategystudio.org/org/475239145. Retrieved 2026-10-20.

APA Strategy Studio. (n.d.). GEORGIA TRAVEL ASSOCIATION [Nonprofit organization profile; tax years 2016–2020]. Retrieved October 20, 2026, from https://strategystudio.org/org/475239145

MLA “GEORGIA TRAVEL ASSOCIATION.” Strategy Studio, tax years 2016–2020, https://strategystudio.org/org/475239145. Accessed 20 Oct. 2026.

Retrieved 2026-10-20; covers tax years 2016–2020. Data: Strategy Studio, CC BY 4.0.

2020 · Form 990EZ · revenue $15K · expenses $20K · assets $0

EIN
47-5239145
Address
270 PEACHTREE ST NW STE 2200, ATLANTA, GA 30303-1581
Website
WWW.GATRAVELASSOCIATION.COM
NTEE code
S41
Subsection
501(c)(6)
Ruling year
2016
Cross-check
ProPublica Nonprofit Explorer

Mission

THE MISSION OF THE GEORGIA TRAVEL ASSOCIATION (GATA) IS TO ELEVATE THE PROFILE AND EMPHASIZE THE IMPORTANCE OF TOURISM AND HOSPITALITY AS MAJOR ECONOMIC CONTRIBUTORS TO THE STATE OF GEORGIA.

Each tax year counts once: when a return was amended, only the latest return for that period is used below (superseded returns stay listed, greyed, under Finances).

People paid by the organization

2 people paid across every filing: current people first, then by total pay from this organization. Organizations counts every nonprofit each person appears on.

NameLatest titleYearsLatest year payTotal pay from hereOrganizations
Kelsey Moore EXECUTIVE DIRECTOR2018-2020 $0$179,457 2
Morgan Law (former) EXECUTIVE DI2016-2017 $79,929$140,829 9

Officers and directors, no compensation reported

20 people listed on the returns with $0 (or no amount) in every compensation column: current people first. Hours are as filed on the latest return each person appears on.

NameLatest titleYearsHrs/wk (latest)CompensationOrganizations
Jennifer Cruce SECRETARY2019-2020 0 $0 reported 3
Stan Morrell VICE-CHAIR2020 0 $0 reported 2
Stephanie Martin CFO2016-2020 0 $0 reported 6
Scott Mcquade DIRECTOR2017-2020 0 $0 reported 8
Cookie Smoak DIRECTOR2019-2020 0 $0 reported 2
Marcus Margerum TREASURER2016-2020 0 $0 reported 5
Michael Owens CHAIRMAN2016-2020 1 $0 reported 1
Jon Brasher DIRECTOR2016-2020 0 $0 reported 1
Dale Kaetzel DIRECTOR2018-2020 0 $0 reported 1
Mike Wlliams DIRECTOR2018-2020 0 $0 reported 1
Gary Wheat DIRECTOR2019-2020 0 $0 reported 1
Joanna Hobday (former) DIRECTOR2019 0 $0 reported 1
Joe Marinelli (former) DIRECTOR2016-2018 0 $0 reported 1
Mike Williams (former) BOARD MEMBER2016-2017 0 $0 reported 16
Julie Musselman (former) SECRETARY2016-2017 0 $0 reported 3
Martin Gray (former) TREASURER2017 0 $0 reported 2
Russell Jacobs (former) CHAIRMAN2016-2017 2 $0 reported 1
Scott Steilen (former) BOARD MEMBER2016-2017 0 $0 reported 1
James C Clark (former) BOARD MEMBER2016 0 $0 reported 3
Martin Grey (former) TREASURER2016 0 $0 reported 1

People by year

2020 · 12 people listed · none paid
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
KELSEY MOORE EXECUTIVE DIRECTOR20 $0-$0 $02
STEPHANIE MARTIN CFO0 $0-$0 $06
MICHAEL OWENS CHAIRMAN1 $0-$0 $01
STAN MORRELL VICE-CHAIR0 $0-$0 $02
MARCUS MARGERUM TREASURER0 $0-$0 $05
JENNIFER CRUCE SECRETARY0 $0-$0 $03
JON BRASHER DIRECTOR0 $0-$0 $01
DALE KAETZEL DIRECTOR0 $0-$0 $01
MIKE WLLIAMS DIRECTOR0 $0-$0 $01
SCOTT MCQUADE DIRECTOR0 $0-$0 $08
COOKIE SMOAK DIRECTOR0 $0-$0 $02
GARY WHEAT DIRECTOR0 $0-$0 $01
2019 · 12 people listed · 1 paid, $74K
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
KELSEY MOORE EXECUTIVE DIRECTOR20 $74,049-$0 $74,0492
JON BRASHER DIRECTOR0 $0-$0 $01
MARCUS MARGERUM TREASURER0 $0-$0 $05
DALE KAETZEL DIRECTOR0 $0-$0 $01
MICHAEL OWENS CHAIRMAN1 $0-$0 $01
MIKE WLLIAMS DIRECTOR0 $0-$0 $01
SCOTT MCQUADE DIRECTOR0 $0-$0 $08
COOKIE SMOAK DIRECTOR0 $0-$0 $02
JENNIFER CRUCE SECRETARY0 $0-$0 $03
GARY WHEAT DIRECTOR0 $0-$0 $01
JOANNA HOBDAY DIRECTOR0 $0-$0 $01
STEPHANIE MARTIN CFO0 $0-$0 $06
2018 · 9 people listed · 1 paid, $105K
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
KELSEY MOORE EXECUTIVE DIRECTOR20 $105,408-$0 $105,4082
JON BRASHER DIRECTOR0 $0-$0 $01
MARCUS MARGERUM TREASURER0 $0-$0 $05
DALE KAETZEL DIRECTOR0 $0-$0 $01
MICHAEL OWENS CHAIRMAN1 $0-$0 $01
JOE MARINELLI DIRECTOR0 $0-$0 $01
MIKE WLLIAMS DIRECTOR0 $0-$0 $01
SCOTT MCQUADE DIRECTOR0 $0-$0 $08
STEPHANIE MARTIN CFO0 $0-$0 $06
2017 · 12 people listed · 1 paid, $80K
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
MORGAN LAW EXECUTIVE DI20 $66,506-$13,423 $79,9299
RUSSELL JACOBS CHAIRMAN2 $0-- $01
MICHAEL OWENS VICE CHAIRMA1 $0-- $01
JULIE MUSSELMAN SECRETARY0 $0-- $03
MARTIN GRAY TREASURER0 $0-- $02
JON BRASHER BOARD MEMBER0 $0-- $01
MARCUS MARGERUM BOARD MEMBER0 $0-- $05
SCOTT MCQUADE BOARD MEMBER0 $0-- $08
MIKE WILLIAMS BOARD MEMBER0 $0-- $016
SCOTT STEILEN BOARD MEMBER0 $0-- $01
JOE MARINELLI BOARD MEMBER0 $0-- $01
STEPHANIE MARTIN CFO0 $0-- $06
2016 · 12 people listed · 1 paid, $61K
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
MORGAN LAW EXECUTIVE DI20 $58,189-$2,711 $60,9009
RUSSELL JACOBS CHAIRMAN1 $0-- $01
MICHAEL OWENS VICE CHAIRMA0 $0-- $01
MARTIN GREY TREASURER0 $0-- $01
JULIE MUSSELMAN SECRETARY0 $0-- $03
MARCUS MARGERUM BOARD MEMBER0 $0-- $05
SCOTT STEILEN BOARD MEMBER0 $0-- $01
JON BRASHER BOARD MEMBER0 $0-- $01
MIKE WILLIAMS BOARD MEMBER0 $0-- $016
JAMES C CLARK BOARD MEMBER0 $0-- $03
JOE MARINELLI BOARD MEMBER0 $0-- $01
STEPHANIE MARTIN CFO0 $0-- $06

Highest-paid independent contractors

No independent contractors reported.

Who gave

Contributor names are not public for this form type.

Public charities filing Form 990 or 990-EZ report large donors on Schedule B, but the IRS withholds their names and addresses from public copies. Private foundations (990-PF) are different: their contributors are public.

Finances

Newest first. Each filing: its name on one row, its figures on the row beneath. Greyed filings are superseded by a later return for the same period and are left out everywhere else on this page.

RevenueExpensesAssetsNet assetsContributionsProgram revenueOfficer payEmployeesVolunteers
2020 · Form 990EZ period ending 2020-12-31 · view filing · original 990 ↗
$14,773$19,860 $0$0 -- ---
2019 · Form 990EZ period ending 2019-12-31 · view filing · original 990 ↗
$128,000$147,325 $21,853$5,087 -- ---
2018 · Form 990EZ period ending 2018-12-31 · view filing · original 990 ↗
$163,640$171,423 $69,404$24,412 -$21,140 ---
2017 · Form 990EZ period ending 2017-12-31 · view filing · original 990 ↗
$149,985$160,907 $78,410$32,195 $149,985- ---
2016 · Form 990EZ period ending 2016-12-31 · view filing · original 990 ↗
$142,500$99,383 $142,600$43,117 $142,500- ---

Funders of this organization

Not reported: no grants to this organization appear in the filings we have (tax years 2010 to 2025).

Similar organizations

Ranked without any AI: same NTEE code first, then the same NTEE group; then revenue within 2x, 5x or 10x; then the same state; then similar name and mission text. Same state only · More (100)

OrganizationStateNTEELatest revenueLatest expensesTop-paid titleTop payWhy similar
GEORGIA ALPACA ASSOCIATION INCGAS41 $22,100$31,793 TREASURER$0 Same NTEE code S41, revenue within 2x, same state, similar name
GEORGIA DENTAL LABORATORY ASSOCIATIONGAS41 $19,456$25,725 PRESIDENT$0 Same NTEE code S41, revenue within 2x, same state, similar name
GEORGIA ENVIRONMENTAL RESTORATION ASSOCIATION INCGAS41 $12,366$13,287 CHAIRMAN/PRESIDENT$0 Same NTEE code S41, revenue within 2x, same state
ATLANTA CHAPTER OF THE FEDERAL BAR ASSOCIATION INCGAS41 $8,517$13,082 PRESIDENT$0 Same NTEE code S41, revenue within 2x, same state
CXM PROFESSIONALS ASSOCIATION INCGAS41 $16,880$6,374 Founder, President & CEO$0 Same NTEE code S41, revenue within 2x, same state
THE ASSOCIATION OF THE FRENCH FOREIGN TRADE ADVISORS SOUTHEASTGAS41 $22,198$31,778 President$0 Same NTEE code S41, revenue within 2x, same state
GEORGOA ASSOCIATION FOR INDUSTRIAL AND ORGANIZATIONAL PSYCHOLOGY INCGAS41 $8,036$5,886 VP for Communication$0 Same NTEE code S41, revenue within 2x, same state
AMERICAN DAIRY ASSOCIATION OF ALABAMA INCGAS41 $16,995$16,995 VICE PRESIDENT$263 Same NTEE code S41, revenue within 2x, same state
GEORGIA SOCIETY OF ORTHOTISTS AND PROSTHETISTS INCGAS41 $12,919$36,720 President$0 Same NTEE code S41, revenue within 2x, same state
SAVANNAH MOBILITY MANAGEMENT INCGAS41 $9,316$297,067 DIRECTOR$0 Same NTEE code S41, revenue within 2x, same state
ATLANTA TAX FORUM INCGAS41 $18,854$11,355 VP/PRESIDENT ELECT$0 Same NTEE code S41, revenue within 2x, same state
DEKALB CHAMBER FOUNDATION INCGAS41 $9,770$1,320 Director$0 Same NTEE code S41, revenue within 2x, same state
SOCIETY OF ENGINEERING INCGAS41 $11,167$22,024 President$0 Same NTEE code S41, revenue within 2x, same state
WIRELESS TECHNOLOGY FORUM INCGAS41 $11,376$12,889 Secretary Treasurer$0 Same NTEE code S41, revenue within 2x, same state
ATLANTA TAIWANESE CHAMBER OF COMMERCE INCGAS41 $21,409$19,206 CEO$0 Same NTEE code S41, revenue within 2x, same state
HAWAII ASIA PACIFIC ASSOCIATIONHIS41 $21,000$133,305 CHAIRMAN$0 Same NTEE code S41, revenue within 2x
CALIFORNIA GLASS ASSOCIATIONCAS41 $15,875$12,558 President$0 Same NTEE code S41, revenue within 2x
ASSOCIATION OF UNION MASONRY CONTRACTORSOHS41 $10,259$9,061 PRESIDENT$0 Same NTEE code S41, revenue within 2x
NORTH DAKOTA TOWING ASSOCIATIONNDS41 $16,969$4,242 President$0 Same NTEE code S41, revenue within 2x
WESTCHESTER BLACK BAR ASSOCIATION INCNYS41 $18,090$10,717 President$0 Same NTEE code S41, revenue within 2x
PECAN STREET OWNERS ASSOCIATIONTXS41 $9,941$126,222 DIRECTOR$0 Same NTEE code S41, revenue within 2x
SUBCONTRACTORS ASSOCIATION OF WNYNYS41 $21,874$17,511 President$0 Same NTEE code S41, revenue within 2x
ST MICHAELS BUSINESS ASSOCIATION INCMDS41 $16,878$4,271 PRESIDENT$0 Same NTEE code S41, revenue within 2x
AUTOMATED SOLUTIONS ASSOCIATIONCAS41 $12,702$15,161 Executive Dir.$0 Same NTEE code S41, revenue within 2x
OHIO VAPOR TRADE ASSOCIATIONOHS41 $8,215$55,089 DIRECTOR$0 Same NTEE code S41, revenue within 2x

Who funds organizations like this

Grantors that funded the 100 most similar organizations. Ranked by total given to them. Foundations (990-PF) and donor-advised fund sponsors only. Same matching as Funders above (by EIN, or by name for foundations).

GrantorTypeTotal givenGrantsOrganizations fundedYearsWhich ones
COMMUNITY FOUNDATION OF ELKHART COUNTY INC DAF sponsor$336,3003 12020–2023 GREATER GOSHEN ASSOCIATION INC
GULF COAST REGIONAL TOURISM PARTNERSHIP INC DAF sponsor$88,0191 12014–2014 MISSISSIPPI GULF COAST ATTRACTIONS ASSOCIATION
GEORGIA POWER FOUNDATION INC Private foundation$7,0002 12013–2013 DEKALB CHAMBER FOUNDATION INC

The full list · all similar organizations

Where the money went

Every expense line on each return, biggest first: Form 990 Part IX (with its program, management and fundraising columns), 990-EZ Part I, or 990-PF Part I. Event marks lines the organization itself describes as events. “Events” in each summary adds those lines, conferences and meetings, and the direct costs of fundraising events. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.

2020 · Form 990EZ · $19,860 spent · pay $17,369 · grants $0 · events $0
LineAs describedTotalShare
Salaries, other pay and benefits $17,369 87.5%
Other expenses (detail on Schedule O) $2,227 11.2%
Printing, publications, postage $264 1.3%
Total$19,860100%

View the filing

2019 · Form 990EZ · $147,325 spent · pay $103,169 · grants $10,000 · events $0
LineAs describedTotalShare
Salaries, other pay and benefits $103,169 70.0%
Other expenses (detail on Schedule O) $22,444 15.2%
Fees to independent contractors $10,555 7.2%
Grants and similar amounts paid $10,000 6.8%
Printing, publications, postage $1,157 0.8%
Total$147,325100%

View the filing

2018 · Form 990EZ · $171,423 spent · pay $107,499 · grants $0 · events $0
LineAs describedTotalShare
Salaries, other pay and benefits $107,499 62.7%
Other expenses (detail on Schedule O) $40,257 23.5%
Fees to independent contractors $23,184 13.5%
Printing, publications, postage $483 0.3%
Total$171,423100%

View the filing

2017 · Form 990EZ · $160,907 spent · pay $90,610 · grants $0 · events $0
LineAs describedTotalShare
Salaries, other pay and benefits $90,610 56.3%
Other expenses (detail on Schedule O) $44,215 27.5%
Fees to independent contractors $22,655 14.1%
Printing, publications, postage $3,323 2.1%
Occupancy, rent, utilities, maintenance $104 0.1%
Total$160,907100%

View the filing

2016 · Form 990EZ · $99,383 spent · pay $68,542 · grants $1,500 · events $0
LineAs describedTotalShare
Salaries, other pay and benefits $68,542 69.0%
Fees to independent contractors $15,320 15.4%
Other expenses (detail on Schedule O) $12,017 12.1%
Printing, publications, postage $2,004 2.0%
Grants and similar amounts paid $1,500 1.5%
Total$99,383100%

View the filing