GEORGIA TRAVEL ASSOCIATION
Cite this
Plain text GEORGIA TRAVEL ASSOCIATION. Strategy Studio, nonprofit organization profile, tax years 2016–2020. https://strategystudio.org/org/475239145. Retrieved 2026-10-20.
APA Strategy Studio. (n.d.). GEORGIA TRAVEL ASSOCIATION [Nonprofit organization profile; tax years 2016–2020]. Retrieved October 20, 2026, from https://strategystudio.org/org/475239145
MLA “GEORGIA TRAVEL ASSOCIATION.” Strategy Studio, tax years 2016–2020, https://strategystudio.org/org/475239145. Accessed 20 Oct. 2026.
Retrieved 2026-10-20; covers tax years 2016–2020. Data: Strategy Studio, CC BY 4.0.
2020 · Form 990EZ · revenue $15K · expenses $20K · assets $0
- EIN
- 47-5239145
- Address
- 270 PEACHTREE ST NW STE 2200, ATLANTA, GA 30303-1581
- Website
- WWW.GATRAVELASSOCIATION.COM
- NTEE code
- S41
- Subsection
- 501(c)(6)
- Ruling year
- 2016
- Cross-check
- ProPublica Nonprofit Explorer
Mission
THE MISSION OF THE GEORGIA TRAVEL ASSOCIATION (GATA) IS TO ELEVATE THE PROFILE AND EMPHASIZE THE IMPORTANCE OF TOURISM AND HOSPITALITY AS MAJOR ECONOMIC CONTRIBUTORS TO THE STATE OF GEORGIA.
Each tax year counts once: when a return was amended, only the latest return for that period is used below (superseded returns stay listed, greyed, under Finances).
People paid by the organization
2 people paid across every filing: current people first, then by total pay from this organization. Organizations counts every nonprofit each person appears on.
| Name | Latest title | Years | Latest year pay | Total pay from here | Organizations |
|---|---|---|---|---|---|
| Kelsey Moore | EXECUTIVE DIRECTOR | 2018-2020 | $0 | $179,457 | 2 |
| Morgan Law (former) | EXECUTIVE DI | 2016-2017 | $79,929 | $140,829 | 9 |
Officers and directors, no compensation reported
20 people listed on the returns with $0 (or no amount) in every compensation column: current people first. Hours are as filed on the latest return each person appears on.
| Name | Latest title | Years | Hrs/wk (latest) | Compensation | Organizations |
|---|---|---|---|---|---|
| Jennifer Cruce | SECRETARY | 2019-2020 | 0 | $0 reported | 3 |
| Stan Morrell | VICE-CHAIR | 2020 | 0 | $0 reported | 2 |
| Stephanie Martin | CFO | 2016-2020 | 0 | $0 reported | 6 |
| Scott Mcquade | DIRECTOR | 2017-2020 | 0 | $0 reported | 8 |
| Cookie Smoak | DIRECTOR | 2019-2020 | 0 | $0 reported | 2 |
| Marcus Margerum | TREASURER | 2016-2020 | 0 | $0 reported | 5 |
| Michael Owens | CHAIRMAN | 2016-2020 | 1 | $0 reported | 1 |
| Jon Brasher | DIRECTOR | 2016-2020 | 0 | $0 reported | 1 |
| Dale Kaetzel | DIRECTOR | 2018-2020 | 0 | $0 reported | 1 |
| Mike Wlliams | DIRECTOR | 2018-2020 | 0 | $0 reported | 1 |
| Gary Wheat | DIRECTOR | 2019-2020 | 0 | $0 reported | 1 |
| Joanna Hobday (former) | DIRECTOR | 2019 | 0 | $0 reported | 1 |
| Joe Marinelli (former) | DIRECTOR | 2016-2018 | 0 | $0 reported | 1 |
| Mike Williams (former) | BOARD MEMBER | 2016-2017 | 0 | $0 reported | 16 |
| Julie Musselman (former) | SECRETARY | 2016-2017 | 0 | $0 reported | 3 |
| Martin Gray (former) | TREASURER | 2017 | 0 | $0 reported | 2 |
| Russell Jacobs (former) | CHAIRMAN | 2016-2017 | 2 | $0 reported | 1 |
| Scott Steilen (former) | BOARD MEMBER | 2016-2017 | 0 | $0 reported | 1 |
| James C Clark (former) | BOARD MEMBER | 2016 | 0 | $0 reported | 3 |
| Martin Grey (former) | TREASURER | 2016 | 0 | $0 reported | 1 |
People by year
2020 · 12 people listed · none paid
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| KELSEY MOORE | EXECUTIVE DIRECTOR | 20 | $0 | - | $0 | $0 | 2 |
| STEPHANIE MARTIN | CFO | 0 | $0 | - | $0 | $0 | 6 |
| MICHAEL OWENS | CHAIRMAN | 1 | $0 | - | $0 | $0 | 1 |
| STAN MORRELL | VICE-CHAIR | 0 | $0 | - | $0 | $0 | 2 |
| MARCUS MARGERUM | TREASURER | 0 | $0 | - | $0 | $0 | 5 |
| JENNIFER CRUCE | SECRETARY | 0 | $0 | - | $0 | $0 | 3 |
| JON BRASHER | DIRECTOR | 0 | $0 | - | $0 | $0 | 1 |
| DALE KAETZEL | DIRECTOR | 0 | $0 | - | $0 | $0 | 1 |
| MIKE WLLIAMS | DIRECTOR | 0 | $0 | - | $0 | $0 | 1 |
| SCOTT MCQUADE | DIRECTOR | 0 | $0 | - | $0 | $0 | 8 |
| COOKIE SMOAK | DIRECTOR | 0 | $0 | - | $0 | $0 | 2 |
| GARY WHEAT | DIRECTOR | 0 | $0 | - | $0 | $0 | 1 |
2019 · 12 people listed · 1 paid, $74K
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| KELSEY MOORE | EXECUTIVE DIRECTOR | 20 | $74,049 | - | $0 | $74,049 | 2 |
| JON BRASHER | DIRECTOR | 0 | $0 | - | $0 | $0 | 1 |
| MARCUS MARGERUM | TREASURER | 0 | $0 | - | $0 | $0 | 5 |
| DALE KAETZEL | DIRECTOR | 0 | $0 | - | $0 | $0 | 1 |
| MICHAEL OWENS | CHAIRMAN | 1 | $0 | - | $0 | $0 | 1 |
| MIKE WLLIAMS | DIRECTOR | 0 | $0 | - | $0 | $0 | 1 |
| SCOTT MCQUADE | DIRECTOR | 0 | $0 | - | $0 | $0 | 8 |
| COOKIE SMOAK | DIRECTOR | 0 | $0 | - | $0 | $0 | 2 |
| JENNIFER CRUCE | SECRETARY | 0 | $0 | - | $0 | $0 | 3 |
| GARY WHEAT | DIRECTOR | 0 | $0 | - | $0 | $0 | 1 |
| JOANNA HOBDAY | DIRECTOR | 0 | $0 | - | $0 | $0 | 1 |
| STEPHANIE MARTIN | CFO | 0 | $0 | - | $0 | $0 | 6 |
2018 · 9 people listed · 1 paid, $105K
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| KELSEY MOORE | EXECUTIVE DIRECTOR | 20 | $105,408 | - | $0 | $105,408 | 2 |
| JON BRASHER | DIRECTOR | 0 | $0 | - | $0 | $0 | 1 |
| MARCUS MARGERUM | TREASURER | 0 | $0 | - | $0 | $0 | 5 |
| DALE KAETZEL | DIRECTOR | 0 | $0 | - | $0 | $0 | 1 |
| MICHAEL OWENS | CHAIRMAN | 1 | $0 | - | $0 | $0 | 1 |
| JOE MARINELLI | DIRECTOR | 0 | $0 | - | $0 | $0 | 1 |
| MIKE WLLIAMS | DIRECTOR | 0 | $0 | - | $0 | $0 | 1 |
| SCOTT MCQUADE | DIRECTOR | 0 | $0 | - | $0 | $0 | 8 |
| STEPHANIE MARTIN | CFO | 0 | $0 | - | $0 | $0 | 6 |
2017 · 12 people listed · 1 paid, $80K
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| MORGAN LAW | EXECUTIVE DI | 20 | $66,506 | - | $13,423 | $79,929 | 9 |
| RUSSELL JACOBS | CHAIRMAN | 2 | $0 | - | - | $0 | 1 |
| MICHAEL OWENS | VICE CHAIRMA | 1 | $0 | - | - | $0 | 1 |
| JULIE MUSSELMAN | SECRETARY | 0 | $0 | - | - | $0 | 3 |
| MARTIN GRAY | TREASURER | 0 | $0 | - | - | $0 | 2 |
| JON BRASHER | BOARD MEMBER | 0 | $0 | - | - | $0 | 1 |
| MARCUS MARGERUM | BOARD MEMBER | 0 | $0 | - | - | $0 | 5 |
| SCOTT MCQUADE | BOARD MEMBER | 0 | $0 | - | - | $0 | 8 |
| MIKE WILLIAMS | BOARD MEMBER | 0 | $0 | - | - | $0 | 16 |
| SCOTT STEILEN | BOARD MEMBER | 0 | $0 | - | - | $0 | 1 |
| JOE MARINELLI | BOARD MEMBER | 0 | $0 | - | - | $0 | 1 |
| STEPHANIE MARTIN | CFO | 0 | $0 | - | - | $0 | 6 |
2016 · 12 people listed · 1 paid, $61K
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| MORGAN LAW | EXECUTIVE DI | 20 | $58,189 | - | $2,711 | $60,900 | 9 |
| RUSSELL JACOBS | CHAIRMAN | 1 | $0 | - | - | $0 | 1 |
| MICHAEL OWENS | VICE CHAIRMA | 0 | $0 | - | - | $0 | 1 |
| MARTIN GREY | TREASURER | 0 | $0 | - | - | $0 | 1 |
| JULIE MUSSELMAN | SECRETARY | 0 | $0 | - | - | $0 | 3 |
| MARCUS MARGERUM | BOARD MEMBER | 0 | $0 | - | - | $0 | 5 |
| SCOTT STEILEN | BOARD MEMBER | 0 | $0 | - | - | $0 | 1 |
| JON BRASHER | BOARD MEMBER | 0 | $0 | - | - | $0 | 1 |
| MIKE WILLIAMS | BOARD MEMBER | 0 | $0 | - | - | $0 | 16 |
| JAMES C CLARK | BOARD MEMBER | 0 | $0 | - | - | $0 | 3 |
| JOE MARINELLI | BOARD MEMBER | 0 | $0 | - | - | $0 | 1 |
| STEPHANIE MARTIN | CFO | 0 | $0 | - | - | $0 | 6 |
Highest-paid independent contractors
No independent contractors reported.
Who gave
Contributor names are not public for this form type.
Public charities filing Form 990 or 990-EZ report large donors on Schedule B, but the IRS withholds their names and addresses from public copies. Private foundations (990-PF) are different: their contributors are public.
Finances
Newest first. Each filing: its name on one row, its figures on the row beneath. Greyed filings are superseded by a later return for the same period and are left out everywhere else on this page.
| Revenue | Expenses | Assets | Net assets | Contributions | Program revenue | Officer pay | Employees | Volunteers |
|---|---|---|---|---|---|---|---|---|
| 2020 · Form 990EZ | ||||||||
| $14,773 | $19,860 | $0 | $0 | - | - | - | - | - |
| 2019 · Form 990EZ | ||||||||
| $128,000 | $147,325 | $21,853 | $5,087 | - | - | - | - | - |
| 2018 · Form 990EZ | ||||||||
| $163,640 | $171,423 | $69,404 | $24,412 | - | $21,140 | - | - | - |
| 2017 · Form 990EZ | ||||||||
| $149,985 | $160,907 | $78,410 | $32,195 | $149,985 | - | - | - | - |
| 2016 · Form 990EZ | ||||||||
| $142,500 | $99,383 | $142,600 | $43,117 | $142,500 | - | - | - | - |
Funders of this organization
Not reported: no grants to this organization appear in the filings we have (tax years 2010 to 2025).
Similar organizations
Ranked without any AI: same NTEE code first, then the same NTEE group; then revenue within 2x, 5x or 10x; then the same state; then similar name and mission text. Same state only · More (100)
| Organization | State | NTEE | Latest revenue | Latest expenses | Top-paid title | Top pay | Why similar |
|---|---|---|---|---|---|---|---|
| GEORGIA ALPACA ASSOCIATION INC | GA | S41 | $22,100 | $31,793 | TREASURER | $0 | Same NTEE code S41, revenue within 2x, same state, similar name |
| GEORGIA DENTAL LABORATORY ASSOCIATION | GA | S41 | $19,456 | $25,725 | PRESIDENT | $0 | Same NTEE code S41, revenue within 2x, same state, similar name |
| GEORGIA ENVIRONMENTAL RESTORATION ASSOCIATION INC | GA | S41 | $12,366 | $13,287 | CHAIRMAN/PRESIDENT | $0 | Same NTEE code S41, revenue within 2x, same state |
| ATLANTA CHAPTER OF THE FEDERAL BAR ASSOCIATION INC | GA | S41 | $8,517 | $13,082 | PRESIDENT | $0 | Same NTEE code S41, revenue within 2x, same state |
| CXM PROFESSIONALS ASSOCIATION INC | GA | S41 | $16,880 | $6,374 | Founder, President & CEO | $0 | Same NTEE code S41, revenue within 2x, same state |
| THE ASSOCIATION OF THE FRENCH FOREIGN TRADE ADVISORS SOUTHEAST | GA | S41 | $22,198 | $31,778 | President | $0 | Same NTEE code S41, revenue within 2x, same state |
| GEORGOA ASSOCIATION FOR INDUSTRIAL AND ORGANIZATIONAL PSYCHOLOGY INC | GA | S41 | $8,036 | $5,886 | VP for Communication | $0 | Same NTEE code S41, revenue within 2x, same state |
| AMERICAN DAIRY ASSOCIATION OF ALABAMA INC | GA | S41 | $16,995 | $16,995 | VICE PRESIDENT | $263 | Same NTEE code S41, revenue within 2x, same state |
| GEORGIA SOCIETY OF ORTHOTISTS AND PROSTHETISTS INC | GA | S41 | $12,919 | $36,720 | President | $0 | Same NTEE code S41, revenue within 2x, same state |
| SAVANNAH MOBILITY MANAGEMENT INC | GA | S41 | $9,316 | $297,067 | DIRECTOR | $0 | Same NTEE code S41, revenue within 2x, same state |
| ATLANTA TAX FORUM INC | GA | S41 | $18,854 | $11,355 | VP/PRESIDENT ELECT | $0 | Same NTEE code S41, revenue within 2x, same state |
| DEKALB CHAMBER FOUNDATION INC | GA | S41 | $9,770 | $1,320 | Director | $0 | Same NTEE code S41, revenue within 2x, same state |
| SOCIETY OF ENGINEERING INC | GA | S41 | $11,167 | $22,024 | President | $0 | Same NTEE code S41, revenue within 2x, same state |
| WIRELESS TECHNOLOGY FORUM INC | GA | S41 | $11,376 | $12,889 | Secretary Treasurer | $0 | Same NTEE code S41, revenue within 2x, same state |
| ATLANTA TAIWANESE CHAMBER OF COMMERCE INC | GA | S41 | $21,409 | $19,206 | CEO | $0 | Same NTEE code S41, revenue within 2x, same state |
| HAWAII ASIA PACIFIC ASSOCIATION | HI | S41 | $21,000 | $133,305 | CHAIRMAN | $0 | Same NTEE code S41, revenue within 2x |
| CALIFORNIA GLASS ASSOCIATION | CA | S41 | $15,875 | $12,558 | President | $0 | Same NTEE code S41, revenue within 2x |
| ASSOCIATION OF UNION MASONRY CONTRACTORS | OH | S41 | $10,259 | $9,061 | PRESIDENT | $0 | Same NTEE code S41, revenue within 2x |
| NORTH DAKOTA TOWING ASSOCIATION | ND | S41 | $16,969 | $4,242 | President | $0 | Same NTEE code S41, revenue within 2x |
| WESTCHESTER BLACK BAR ASSOCIATION INC | NY | S41 | $18,090 | $10,717 | President | $0 | Same NTEE code S41, revenue within 2x |
| PECAN STREET OWNERS ASSOCIATION | TX | S41 | $9,941 | $126,222 | DIRECTOR | $0 | Same NTEE code S41, revenue within 2x |
| SUBCONTRACTORS ASSOCIATION OF WNY | NY | S41 | $21,874 | $17,511 | President | $0 | Same NTEE code S41, revenue within 2x |
| ST MICHAELS BUSINESS ASSOCIATION INC | MD | S41 | $16,878 | $4,271 | PRESIDENT | $0 | Same NTEE code S41, revenue within 2x |
| AUTOMATED SOLUTIONS ASSOCIATION | CA | S41 | $12,702 | $15,161 | Executive Dir. | $0 | Same NTEE code S41, revenue within 2x |
| OHIO VAPOR TRADE ASSOCIATION | OH | S41 | $8,215 | $55,089 | DIRECTOR | $0 | Same NTEE code S41, revenue within 2x |
Who funds organizations like this
Grantors that funded the 100 most similar organizations. Ranked by total given to them. Foundations (990-PF) and donor-advised fund sponsors only. Same matching as Funders above (by EIN, or by name for foundations).
| Grantor | Type | Total given | Grants | Organizations funded | Years | Which ones |
|---|---|---|---|---|---|---|
| COMMUNITY FOUNDATION OF ELKHART COUNTY INC | DAF sponsor | $336,300 | 3 | 1 | 2020–2023 | GREATER GOSHEN ASSOCIATION INC |
| GULF COAST REGIONAL TOURISM PARTNERSHIP INC | DAF sponsor | $88,019 | 1 | 1 | 2014–2014 | MISSISSIPPI GULF COAST ATTRACTIONS ASSOCIATION |
| GEORGIA POWER FOUNDATION INC | Private foundation | $7,000 | 2 | 1 | 2013–2013 | DEKALB CHAMBER FOUNDATION INC |
The full list · all similar organizations
Where the money went
Every expense line on each return, biggest first: Form 990 Part IX (with its program, management and fundraising columns), 990-EZ Part I, or 990-PF Part I. Event marks lines the organization itself describes as events. “Events” in each summary adds those lines, conferences and meetings, and the direct costs of fundraising events. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.
2020 · Form 990EZ · $19,860 spent · pay $17,369 · grants $0 · events $0
| Line | As described | Total | Share |
|---|---|---|---|
| Salaries, other pay and benefits | $17,369 | 87.5% | |
| Other expenses (detail on Schedule O) | $2,227 | 11.2% | |
| Printing, publications, postage | $264 | 1.3% | |
| Total | $19,860 | 100% |
2019 · Form 990EZ · $147,325 spent · pay $103,169 · grants $10,000 · events $0
| Line | As described | Total | Share |
|---|---|---|---|
| Salaries, other pay and benefits | $103,169 | 70.0% | |
| Other expenses (detail on Schedule O) | $22,444 | 15.2% | |
| Fees to independent contractors | $10,555 | 7.2% | |
| Grants and similar amounts paid | $10,000 | 6.8% | |
| Printing, publications, postage | $1,157 | 0.8% | |
| Total | $147,325 | 100% |
2018 · Form 990EZ · $171,423 spent · pay $107,499 · grants $0 · events $0
| Line | As described | Total | Share |
|---|---|---|---|
| Salaries, other pay and benefits | $107,499 | 62.7% | |
| Other expenses (detail on Schedule O) | $40,257 | 23.5% | |
| Fees to independent contractors | $23,184 | 13.5% | |
| Printing, publications, postage | $483 | 0.3% | |
| Total | $171,423 | 100% |
2017 · Form 990EZ · $160,907 spent · pay $90,610 · grants $0 · events $0
| Line | As described | Total | Share |
|---|---|---|---|
| Salaries, other pay and benefits | $90,610 | 56.3% | |
| Other expenses (detail on Schedule O) | $44,215 | 27.5% | |
| Fees to independent contractors | $22,655 | 14.1% | |
| Printing, publications, postage | $3,323 | 2.1% | |
| Occupancy, rent, utilities, maintenance | $104 | 0.1% | |
| Total | $160,907 | 100% |
2016 · Form 990EZ · $99,383 spent · pay $68,542 · grants $1,500 · events $0
| Line | As described | Total | Share |
|---|---|---|---|
| Salaries, other pay and benefits | $68,542 | 69.0% | |
| Fees to independent contractors | $15,320 | 15.4% | |
| Other expenses (detail on Schedule O) | $12,017 | 12.1% | |
| Printing, publications, postage | $2,004 | 2.0% | |
| Grants and similar amounts paid | $1,500 | 1.5% | |
| Total | $99,383 | 100% |