STRATEGY STUDIO / PUBLIC DATA EXPLORER

RETHINK MEDIA INC: Form 990, tax year 2025

View the entire original 990 at ProPublica ↗

Organization
RETHINK MEDIA INC (EIN 46-2005479)
Tax period
2025-01-01 to 2025-12-31
Filed
2026-07-16
IRS object ID
202631979349302013
Schema version
2025v4.1
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2026-07-16T16:20:49-07:00ReturnTs
Tax Period End2025-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN811489821PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1HEALY AND ASSOCIATESBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line11200 CONCORD AVE STE 250AddressLine1Txt
CityCONCORDCityNm
State AbbreviationCAStateAbbreviationCd
ZIP94520ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2025-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN462005479EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1ReThink MediaBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlRETHBusinessNameControlTxt
Phone5108455789PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line12443 Fillmore St 380-7140AddressLine1Txt
CitySan FranciscoCityNm
State AbbreviationCAStateAbbreviationCd
ZIP94115ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonMark Reading-SmithPersonNm
Person TitleExecutive Dir.PersonTitleTxt
Signature2026-07-16SignatureDt
Discuss With Paid PreparerYes (true)DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonHasina Sabrina ChowdhuryPreparerPersonNm
PTINP03013259PTIN
Phone9256030800PhoneNum
FieldValueIRS element (for citing)
Tax2025TaxYr
Build TS2025-03-06 01:10:19ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Principal OfficerMark Reading-SmithPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line12443 Fillmore St 380-7140AddressLine1Txt
CitySan FranciscoCityNm
State AbbreviationCAStateAbbreviationCd
ZIP94115ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$2,446,084GrossReceiptsAmt
Group Return For AffiliatesfalseGroupReturnForAffiliatesInd
Organization501c3Yes (X)Organization501c3Ind
Website Addresswww.rethinkmedia.orgWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation2014FormationYr
Legal Domicile StateCALegalDomicileStateCd
Activity Or MissionReThink Media supports organizations, coalitions, and movements achieve lasting change through effective communications. We provide earned, owned, and digital media strategies to reach the right audiences with the right messages, along with day-to-day communications support.ActivityOrMissionDesc
Voting Members Governing Body10VotingMembersGoverningBodyCnt
Voting Members Independent10VotingMembersIndependentCnt
Total Employee17TotalEmployeeCnt
Total Gross UBI$0TotalGrossUBIAmt
PY Contributions Grants$1,515,114PYContributionsGrantsAmt
CY Contributions Grants$2,294,233CYContributionsGrantsAmt
PY Program Service Revenue$189,656PYProgramServiceRevenueAmt
CY Program Service Revenue$96,610CYProgramServiceRevenueAmt
PY Investment Income$58,609PYInvestmentIncomeAmt
CY Investment Income$53,359CYInvestmentIncomeAmt
PY Other Revenue$13,939PYOtherRevenueAmt
CY Other Revenue$1,882CYOtherRevenueAmt
PY Total Revenue$1,777,318PYTotalRevenueAmt
CY Total Revenue$2,446,084CYTotalRevenueAmt
PY Grants And Similar Paid$20,000PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$1,776,944PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$1,670,013CYSalariesCompEmpBnftPaidAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$165,615CYTotalFundraisingExpenseAmt
PY Other Expenses$419,135PYOtherExpensesAmt
CY Other Expenses$580,534CYOtherExpensesAmt
PY Total Expenses$2,216,079PYTotalExpensesAmt
CY Total Expenses$2,250,547CYTotalExpensesAmt
PY Revenues Less Expenses-$438,761PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$195,537CYRevenuesLessExpensesAmt
Total Assets BOY$2,240,502TotalAssetsBOYAmt
Total Assets EOY$2,502,819TotalAssetsEOYAmt
Total Liabilities BOY$194,275TotalLiabilitiesBOYAmt
Total Liabilities EOY$247,166TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$2,046,227NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$2,255,653NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionWe Support organizations, coalitions, and movements achieve lasting change through effective communications. We provide earned, owned, and digital media strategies to reach audiences with the right messages, plus day-to-day communications support.MissionDesc
Significant New Program SrvcfalseSignificantNewProgramSrvcInd
Significant ChangefalseSignificantChangeInd
Expense$558,326ExpenseAmt
Revenue$22,500RevenueAmt
DescPeace & Security CollaborativeAchievement for this program:For years, we have supported the voices of experts exploring solutions to critical foreign policy challenges. In 2025, ReThink ensured the voices of nuclear security experts, peace and security professionals, and impacted individuals were featured in press coverage. We additionally increased our ability to penetrate digital ecosystems, helping partners expand their online audiences. We continued to focus on US military spending, arms sales, and the costs of US wars, emphasizing the need to support underrepresented individuals in the field to shape the national conversation on these issues through earned and owned media.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
Expense$544,181ExpenseAmt
Revenue$5,000RevenueAmt
DescRights & Inclusion CollaborativeAchievement for this program:Our Rights & Inclusion team mobilizes Black, Arab, Muslim, Middle Eastern, Sikh, and South Asian American (BAMEMSSA) community leaders and allies to oppose hate crimes, discriminatory legislation, and anti-Muslim prejudice. In 2025, ReThink conducted five capacity-building trainings on communications strategies, hosted three reporter briefings, and served as strategic partners to elevate community voices during pivotal moments. We increased BAMEMSSA voice share through broadcast interviews, opinion pieces, and spokesperson coaching in local and national outlets, while providing data-driven communications guidance and facilitating collaborative opportunities.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
Expense$293,241ExpenseAmt
Revenue$69,110RevenueAmt
DescAnalysisAchievement for this program:The Research & Analysis team strategically maps the media and public opinion landscape to ensure that the right voices are heard, at the right moment, and in the right mediums to shift public opinion and achieve policy wins. In 2025, the Analysis team completed several survey projects on various topics, including restraint in US foreign policy and the expiration of the New START nuclear treaty. We conducted a major media analysis of news related to the US military as part of a larger project on the effects of and beliefs around militarism in the US. As part of this same project, we also conducted a novel qualitative study designed to probe deep-seated attitudes about the military among the general public.Desc

Prog Srvc Accom Acty Other ProgSrvcAccomActyOtherGrp

FieldValueIRS element (for citing)
Expense$225,718ExpenseAmt
DescInclusive Democracy CollaborativeAchievement for this program:Our Inclusive Democracy Collaborative partnered with leading organizations to advance inclusive, representative democracy where every American has equal voice and meaningful stake in decisions affecting their lives. In 2025, ReThink provided strategic communications support to organizations navigating a new administration and institutional changes, helped mobilize youth engagement with elected leaders, and offered tactical youth-focused advice. We closed the program in May 2025.Desc
FieldValueIRS element (for citing)
Total Other Prog Srvc Expense$225,718TotalOtherProgSrvcExpenseAmt
Total Program Service Expenses$1,621,466TotalProgramServiceExpensesAmt
Described In Section501c3Yes (true)DescribedInSection501c3Ind
Schedule B RequiredYes (true)ScheduleBRequiredInd
Political Campaign ActyfalsePoliticalCampaignActyInd
Lobbying ActivitiesYes (true)LobbyingActivitiesInd
Subject To Proxy TaxfalseSubjectToProxyTaxInd
Donor Advised FundfalseDonorAdvisedFundInd
Conservation EasementsfalseConservationEasementsInd
Collections Of ArtfalseCollectionsOfArtInd
Credit CounselingfalseCreditCounselingInd
Donor Rstr Or Quasi EndowmentsfalseDonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentfalseReportLandBuildingEquipmentInd
Report Investments Other SecfalseReportInvestmentsOtherSecInd
Report Program Related InvstfalseReportProgramRelatedInvstInd
Report Other AssetsfalseReportOtherAssetsInd
Report Other LiabilitiesYes (true)ReportOtherLiabilitiesInd
Include FIN48 FootnotefalseIncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (true)IndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtfalseConsolidatedAuditFinclStmtInd
School OperatingfalseSchoolOperatingInd
Foreign OfficefalseForeignOfficeInd
Foreign ActivitiesfalseForeignActivitiesInd
More Than5000 K To OrgfalseMoreThan5000KToOrgInd
More Than5000 K To IndividualsfalseMoreThan5000KToIndividualsInd
Professional FundraisingfalseProfessionalFundraisingInd
Fundraising ActivitiesfalseFundraisingActivitiesInd
Gaming ActivitiesfalseGamingActivitiesInd
Operate HospitalfalseOperateHospitalInd
Grants To OrganizationsfalseGrantsToOrganizationsInd
Grants To IndividualsfalseGrantsToIndividualsInd
Schedule J RequiredYes (true)ScheduleJRequiredInd
Tax Exempt BondsfalseTaxExemptBondsInd
Engaged In Excess Benefit TransfalseEngagedInExcessBenefitTransInd
PY Excess Benefit TransfalsePYExcessBenefitTransInd
Loan OutstandingfalseLoanOutstandingInd
Grant To Related PersonfalseGrantToRelatedPersonInd
Business Rln With Org MemYes (true)BusinessRlnWithOrgMemInd
Business Rln With Fam MemfalseBusinessRlnWithFamMemInd
Business Rln With35 Ctrl EntfalseBusinessRlnWith35CtrlEntInd
Deductible Non Cash ContrifalseDeductibleNonCashContriInd
Deductible Art ContributionfalseDeductibleArtContributionInd
Terminate OperationsfalseTerminateOperationsInd
Partial LiquidationfalsePartialLiquidationInd
Disregarded EntityfalseDisregardedEntityInd
Related EntityfalseRelatedEntityInd
Related Organization Ctrl EntfalseRelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd OrgfalseTrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted PrtshpfalseActivitiesConductedPrtshpInd
Schedule O RequiredYes (true)ScheduleORequiredInd
IRP Document10IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (true)BackupWthldComplianceInd
Employee17EmployeeCnt
Employment Tax Returns FiledYes (true)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitfalseUnrelatedBusIncmOverLimitInd
Foreign Financial AccountfalseForeignFinancialAccountInd
Prohibited Tax Shelter TransfalseProhibitedTaxShelterTransInd
Taxable Party NotificationfalseTaxablePartyNotificationInd
Nondeductible ContributionsfalseNondeductibleContributionsInd
Quid Pro Quo ContributionsfalseQuidProQuoContributionsInd
Form8282 Property Disposed OffalseForm8282PropertyDisposedOfInd
Form8282 Filed0Form8282FiledCnt
Rcv Fnds To Pay Prsnl Bnft CntrctfalseRcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft CntrctfalsePayPremiumsPrsnlBnftCntrctInd
Form8899 FiledindfalseForm8899Filedind
Form1098 C FiledfalseForm1098CFiledInd
Indoor Tanning ServicesfalseIndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht PymtfalseSubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst IncfalseSubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members10GoverningBodyVotingMembersCnt
Independent Voting Member10IndependentVotingMemberCnt
Family Or Business RlnfalseFamilyOrBusinessRlnInd
Delegation Of Mgmt DutiesfalseDelegationOfMgmtDutiesInd
Change To Org DocumentsfalseChangeToOrgDocumentsInd
Material Diversion Or MisusefalseMaterialDiversionOrMisuseInd
Members Or StockholdersfalseMembersOrStockholdersInd
Election Of Board MembersfalseElectionOfBoardMembersInd
Decisions Subject To ApprovafalseDecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (true)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (true)MinutesOfCommitteesInd
Officer Mailing AddressfalseOfficerMailingAddressInd
Local ChaptersfalseLocalChaptersInd
Form990 Provided To Gvrn BodyYes (true)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (true)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (true)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (true)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (true)WhistleblowerPolicyInd
Document Retention PolicyYes (true)DocumentRetentionPolicyInd
Compensation Process CEOYes (true)CompensationProcessCEOInd
Compensation Process OtherYes (true)CompensationProcessOtherInd
Investment In Joint VenturefalseInvestmentInJointVentureInd
States Where Copy Of Return Is FldCAStatesWhereCopyOfReturnIsFldCd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

FieldValueIRS element (for citing)
PersonRethink MediaPersonNm
Phone5108455789PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line12443 Fillmore St 380-7140AddressLine1Txt
CitySan FranciscoCityNm
State AbbreviationCAStateAbbreviationCd
ZIP94115ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (15 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtAverage Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRtOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorInd
Mark Reading-Smith
Executive Dir.40.000.00Yes (X)$168,187$0$23,129
Eva Galanes-Rosenbaum
COO40.000.00Yes (X)$139,269$0$16,976
Fadwa Rashid
CFO40.000.00Yes (X)$122,158$0$25,655
Randa Wahbe
Program Dir.40.000.00$107,210$0$15,219
MacKenzie Hamilton
Program Dir.40.000.00$106,684$0$13,753
Nancy Chi Cantalupo
Director1.000.00$0$0$0Yes (X)
Reva Patwardhan
Director1.000.00$0$0$0Yes (X)
Tyler Lewis
Board Chair1.000.00Yes (X)$0$0$0Yes (X)
Chris Dunn
Treasurer1.000.00Yes (X)$0$0$0Yes (X)
Kathy Armstrong
Secretary1.000.00Yes (X)$0$0$0Yes (X)
Jennifer Carnig
Director1.000.00$0$0$0Yes (X)
Sapreet Kaur Saluja
Director1.000.00$0$0$0Yes (X)
Joann Lee Wagner
Director1.000.00$0$0$0Yes (X)
Amanda Simon
Director1.000.00$0$0$0Yes (X)
Jonas Kieffer
Director1.000.00$0$0$0Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$643,508TotalReportableCompFromOrgAmt
Total Other Compensation$94,732TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K5IndivRcvdGreaterThan100KCnt
Former Ofcr Employees ListedfalseFormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (true)TotalCompGreaterThan150KInd
Compensation From Other SrcsfalseCompensationFromOtherSrcsInd
Cntrct Rcvd Greater Than100 K0CntrctRcvdGreaterThan100KCnt
Membership Dues$160,959MembershipDuesAmt
All Other Contributions$2,133,274AllOtherContributionsAmt
Total Contributions$2,294,233TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp

FieldValueIRS element (for citing)
DescConsulting ServicesDesc
Business813990BusinessCd
Total Revenue Column$96,610TotalRevenueColumnAmt
Related Or Exempt Func Income$96,610RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Total Program Service Revenue$96,610TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$53,359TotalRevenueColumnAmt
Exclusion$53,359ExclusionAmt

Incm From Invest Bond Proceeds IncmFromInvestBondProceedsGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Royalties Revenue RoyaltiesRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Net Rental Income Or Loss NetRentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Net Income From Gaming NetIncomeFromGamingGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Net Income Or Loss NetIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Other Revenue Misc OtherRevenueMiscGrp

FieldValueIRS element (for citing)
DescOther IncomeDesc
Business900099BusinessCd
Total Revenue Column$1,882TotalRevenueColumnAmt
Related Or Exempt Func Income$1,882RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Other Revenue Total$1,882OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$2,446,084TotalRevenueColumnAmt
Related Or Exempt Func Income$98,492RelatedOrExemptFuncIncomeAmt
Exclusion$53,359ExclusionAmt

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Grants To Domestic Individuals GrantsToDomesticIndividualsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Foreign Grants ForeignGrantsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Benefits To Members BenefitsToMembersGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$495,374TotalAmt
Program Services$355,138ProgramServicesAmt
Management And General$95,271ManagementAndGeneralAmt
Fundraising$44,965FundraisingAmt

Comp Disqual Persons CompDisqualPersonsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$837,257TotalAmt
Program Services$600,236ProgramServicesAmt
Management And General$161,022ManagementAndGeneralAmt
Fundraising$75,999FundraisingAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$230,945TotalAmt
Program Services$165,389ProgramServicesAmt
Management And General$44,797ManagementAndGeneralAmt
Fundraising$20,759FundraisingAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$106,437TotalAmt
Program Services$76,340ProgramServicesAmt
Management And General$20,444ManagementAndGeneralAmt
Fundraising$9,653FundraisingAmt

Fees For Services Management FeesForServicesManagementGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$2,168TotalAmt
Management And General$2,168ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$74,520TotalAmt
Management And General$74,520ManagementAndGeneralAmt

Fees For Services Lobbying FeesForServicesLobbyingGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$167,851TotalAmt
Program Services$158,803ProgramServicesAmt
Management And General$6,564ManagementAndGeneralAmt
Fundraising$2,484FundraisingAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$22,800TotalAmt
Program Services$16,191ProgramServicesAmt
Management And General$4,699ManagementAndGeneralAmt
Fundraising$1,910FundraisingAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$31,490TotalAmt
Program Services$20,139ProgramServicesAmt
Management And General$9,607ManagementAndGeneralAmt
Fundraising$1,744FundraisingAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$58,853TotalAmt
Program Services$41,841ProgramServicesAmt
Management And General$12,841ManagementAndGeneralAmt
Fundraising$4,171FundraisingAmt

Royalties RoyaltiesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$544TotalAmt
Program Services$388ProgramServicesAmt
Management And General$120ManagementAndGeneralAmt
Fundraising$36FundraisingAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$71,945TotalAmt
Program Services$54,725ProgramServicesAmt
Management And General$14,610ManagementAndGeneralAmt
Fundraising$2,610FundraisingAmt

Pymt Travel Entrtnmnt Pub Ofcl PymtTravelEntrtnmntPubOfclGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$11,858TotalAmt
Program Services$10,254ProgramServicesAmt
Management And General$1,156ManagementAndGeneralAmt
Fundraising$448FundraisingAmt

Interest InterestGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Payments To Affiliates PaymentsToAffiliatesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$24,770TotalAmt
Program Services$8,287ProgramServicesAmt
Management And General$15,647ManagementAndGeneralAmt
Fundraising$836FundraisingAmt

Other Expenses OtherExpensesGrp

FieldValueIRS element (for citing)
DescMedia outreach and monitoringDesc
Total$113,735TotalAmt
Program Services$113,735ProgramServicesAmt

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$2,250,547TotalAmt
Program Services$1,621,466ProgramServicesAmt
Management And General$463,466ManagementAndGeneralAmt
Fundraising$165,615FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$1,249,041BOYAmt
EOY$874,327EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
BOY$202,700BOYAmt
EOY$718,274EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
EOY$32,200EOYAmt

Receivables From Officers Etc ReceivablesFromOfficersEtcGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Rcvbl From Disqualified Prsn RcvblFromDisqualifiedPrsnGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Oth Notes Loans Receivable Net OthNotesLoansReceivableNetGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$86,245BOYAmt
EOY$74,313EOYAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$702,516BOYAmt
EOY$803,540EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Investments Program Related InvestmentsProgramRelatedGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Intangible Assets IntangibleAssetsGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
EOY$165EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$2,240,502BOYAmt
EOY$2,502,819EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$6,003BOYAmt
EOY$973EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$32,375BOYAmt
EOY$93,050EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$155,897BOYAmt
EOY$153,143EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$194,275BOYAmt
EOY$247,166EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$1,400,236BOYAmt
EOY$1,183,578EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$645,991BOYAmt
EOY$1,072,075EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$2,046,227BOYAmt
EOY$2,255,653EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$2,240,502BOYAmt
EOY$2,502,819EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss$195,537ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst$13,889NetUnrlzdGainsLossesInvstAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or ReviewfalseAccountantCompileOrReviewInd
FS AuditedYes (true)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (true)AuditCommitteeInd
Federal Grant Audit RequiredfalseFederalGrantAuditRequiredInd

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
Public Organization170Yes (X)PublicOrganization170Ind

Gifts Grants Contri Rcvd170 GiftsGrantsContriRcvd170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$3,699,013CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$2,165,436CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$2,062,203CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$1,515,114CurrentTaxYearMinus1YearAmt
Current Tax Year$2,294,233CurrentTaxYearAmt
Total$11,735,999TotalAmt

Tax Rev Levied Orgnztnl Bnft170 TaxRevLeviedOrgnztnlBnft170Grp

FieldValueIRS element (for citing)
Total$0TotalAmt

Govt Furn Srvc Fclts Vl170 GovtFurnSrvcFcltsVl170Grp

FieldValueIRS element (for citing)
Total$0TotalAmt

Total Calendar Year170 TotalCalendarYear170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$3,699,013CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$2,165,436CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$2,062,203CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$1,515,114CurrentTaxYearMinus1YearAmt
Current Tax Year$2,294,233CurrentTaxYearAmt
Total$11,735,999TotalAmt
FieldValueIRS element (for citing)
Substantial Contributors Tot$836,576SubstantialContributorsTotAmt
Public Support Total170$10,899,423PublicSupportTotal170Amt

Gross Investment Income170 GrossInvestmentIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$8,314CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus2 Years$87,034CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$58,609CurrentTaxYearMinus1YearAmt
Current Tax Year$53,359CurrentTaxYearAmt
Total$207,316TotalAmt

Unrelated Business Net Incm170 UnrelatedBusinessNetIncm170Grp

FieldValueIRS element (for citing)
Total$0TotalAmt

Other Income170 OtherIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$40,940CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$19,240CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$11,006CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$13,939CurrentTaxYearMinus1YearAmt
Current Tax Year$1,882CurrentTaxYearAmt
Total$87,007TotalAmt
FieldValueIRS element (for citing)
Total Support$12,030,322TotalSupportAmt
Gross Receipts Rltd Activities$489,607GrossReceiptsRltdActivitiesAmt
Public Support CY1700.90600PublicSupportCY170Pct
Public Support PY1700.94360PublicSupportPY170Pct
Thirty Thr Pct Suprt Tests CY170Yes (X)ThirtyThrPctSuprtTestsCY170Ind

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Form4720 Filed Section4955 TaxfalseForm4720FiledSection4955TaxInd
Correction MadefalseCorrectionMadeInd

Total Grassroots Lobbying TotalGrassrootsLobbyingGrp

FieldValueIRS element (for citing)
Filing Organizations Total$18,096FilingOrganizationsTotalAmt

Total Lobbying Expend TotalLobbyingExpendGrp

FieldValueIRS element (for citing)
Filing Organizations Total$18,096FilingOrganizationsTotalAmt

Other Exempt Purpose Expend OtherExemptPurposeExpendGrp

FieldValueIRS element (for citing)
Filing Organizations Total$2,232,451FilingOrganizationsTotalAmt

Total Exempt Purpose Expend TotalExemptPurposeExpendGrp

FieldValueIRS element (for citing)
Filing Organizations Total$2,250,547FilingOrganizationsTotalAmt

Lobbying Nontaxable Amount LobbyingNontaxableAmountGrp

FieldValueIRS element (for citing)
Filing Organizations Total$262,527FilingOrganizationsTotalAmt

Grassroots Nontaxable GrassrootsNontaxableGrp

FieldValueIRS element (for citing)
Filing Organizations Total$65,632FilingOrganizationsTotalAmt
FieldValueIRS element (for citing)
Form4720 FiledfalseForm4720FiledInd

Avg Lobbying Nontaxable Amount AvgLobbyingNontaxableAmountGrp

FieldValueIRS element (for citing)
Current Year Minus3$291,802CurrentYearMinus3Amt
Current Year Minus2$299,389CurrentYearMinus2Amt
Current Year Minus1$260,804CurrentYearMinus1Amt
Current Year$262,527CurrentYearAmt
Total$1,114,522TotalAmt
FieldValueIRS element (for citing)
Lobbying Ceiling$1,671,783LobbyingCeilingAmt

Avg Total Lobbying Expend AvgTotalLobbyingExpendGrp

FieldValueIRS element (for citing)
Current Year Minus3$7,304CurrentYearMinus3Amt
Current Year Minus2$7,350CurrentYearMinus2Amt
Current Year$18,096CurrentYearAmt
Total$32,750TotalAmt

Avg Grassroots Nontaxable AvgGrassrootsNontaxableGrp

FieldValueIRS element (for citing)
Current Year Minus3$72,951CurrentYearMinus3Amt
Current Year Minus2$74,847CurrentYearMinus2Amt
Current Year Minus1$65,201CurrentYearMinus1Amt
Current Year$65,632CurrentYearAmt
Total$278,631TotalAmt
FieldValueIRS element (for citing)
Grassroots Ceiling$417,947GrassrootsCeilingAmt

Avg Grassroots Lobbying Expend AvgGrassrootsLobbyingExpendGrp

FieldValueIRS element (for citing)
Current Year Minus1$1,201CurrentYearMinus1Amt
Current Year$18,096CurrentYearAmt
Total$19,297TotalAmt

Schedule D IRS990ScheduleD

Other Liabilities Org OtherLiabilitiesOrgGrp (3 entries)

DescDescAmtAmt
Accrued vacation payable$63,855
Payroll Liabilities$58,923
Sabbatical Liability$30,365
FieldValueIRS element (for citing)
Total Liability$153,143TotalLiabilityAmt
Total Rev Etc Audited Fincl Stmt$2,469,665TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst$13,889NetUnrealizedGainsInvstAmt
Donated Services And Use Fclts$9,692DonatedServicesAndUseFcltsAmt
Revenue Not Reported$23,581RevenueNotReportedAmt
Revenue Subtotal$2,446,084RevenueSubtotalAmt
Total Revenue Per Form990$2,446,084TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$2,260,239TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts$9,692DonatedServicesUseFcltsAmt
Expenses Not Reported$9,692ExpensesNotReportedAmt
Expenses Subtotal$2,250,547ExpensesSubtotalAmt
Total Expenses Per Form990$2,250,547TotalExpensesPerForm990Amt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Compensation CommitteeYes (X)CompensationCommitteeInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance PaymentfalseSeverancePaymentInd
Supplemental Nonqual Rtr PlanfalseSupplementalNonqualRtrPlanInd
Equity Based Comp ArrngmfalseEquityBasedCompArrngmInd
Comp Based On Revenue Of Flng OrgfalseCompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related OrgsfalseCompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng OrgfalseCompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd OrgsfalseCompBsdNetEarnsRltdOrgsInd
Any Non Fixed PaymentsfalseAnyNonFixedPaymentsInd
Initial Contract ExceptionfalseInitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (2 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmt
Eva Galanes-Rosenbaum
COO$139,269$16,976$156,245
Mark Reading-Smith
Executive Dir.$168,187$23,129$191,316

Schedule L IRS990ScheduleL

Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp

Name Of Interested NameOfInterested

FieldValueIRS element (for citing)
PersonChris DunnPersonNm
FieldValueIRS element (for citing)
Relationship DescriptionTreasurerRelationshipDescriptionTxt
Transaction$63,720TransactionAmt
TransactionAccounting ServicesTransactionDesc
Sharing Of RevenuesfalseSharingOfRevenuesInd

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferenceSchedule L, Part V Supplemental InformationFormAndLineReferenceDesc
ExplanationThe Organization engages the services of an outside accounting services firm at a rate of approximately $5,300 per month. A member of the Board of Directors (Chris Dunn) is a partial owner and COO of the firm. The Board member recused himself from all decisions related to the hiring of the firm. For the year ended December 31, 2025, the Organization expensed $63,720 for those accounting services.ExplanationTxt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (4 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Form 990, Part VI, Section B, Line 11bInitial 990 draft is prepared by an independent tax preparer. The draft is then reviewed by the Director of Finance and the Finance Committee. Adjustments are made, as necessary. Prior to filing with the IRS, the draft 990 is then distributed to the Board of Directors.
Form 990, Part VI, Section B, Line 12cYes. At a staff level, the Chief Operating Officer monitors to ensure compliance. At a Board level, this is monitored by the Executive Committee.
Form 990, Part VI, Section B, Line 15aThe Board of Directors approves a salary scale for the organization. Efforts are made to secure compensation data from industry sources in order to determine competitiveness and appropriateness of salaries. The Executive Director is removed from discussion and decisions regarding their compensation.
Form 990, Part VI, Section C, Line 19ReThink Media makes its governing documents, conflict of interest policy, and financial statements available to the public upon reasonable request.