STRATEGY STUDIO / PUBLIC DATA EXPLORER

VIDEO ADVERTISING BUREAU INC: Form 990, tax year 2023

View the entire original 990 at ProPublica ↗

Organization
VIDEO ADVERTISING BUREAU INC (EIN 13-3058765)
Tax period
2023-01-01 to 2023-12-31
Filed
2024-11-15
IRS object ID
202433209349306328
Schema version
2023v5.1
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2024-11-15T10:26:42+00:00ReturnTs
Tax Period End2023-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN350921680PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1CROWE LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1485 Lexington Avenue Floor 11AddressLine1Txt
CityNew YorkCityNm
State AbbreviationNYStateAbbreviationCd
ZIP100172619ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2023-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN133058765EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1VIDEO ADVERTISING BUREAU INCBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlVIDEBusinessNameControlTxt
Phone2125081200PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1830 THIRD AVENUE 2ND FLAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10022ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonSEAN CUNNINGHAMPersonNm
Person TitlePRESIDENT/CEOPersonTitleTxt
Signature2024-11-15SignatureDt
Discuss With Paid PreparerYes (true)DiscussWithPaidPreparerInd
FieldValueIRS element (for citing)
IRS Responsible Prty Info CurrYes (true)IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonShira FullerPreparerPersonNm
PTINP01417945PTIN
Phone2125725500PhoneNum
Preparation2024-11-15PreparationDt
FieldValueIRS element (for citing)
Tax2023TaxYr
Build TS2024-10-15 13:58:12ZBuildTS

Form 990 IRS990

Principal Ofcr Business Name PrincipalOfcrBusinessName

FieldValueIRS element (for citing)
Business Name Line1SEAN CUNNINGHAMBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line1830 THIRD AVENUE 2ND FLAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10022ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$8,272,588GrossReceiptsAmt
Group Return For AffiliatesfalseGroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website AddressWWW.THEVAB.COMWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1980FormationYr
Legal Domicile StateNYLegalDomicileStateCd
Activity Or MissionThe Video Advertising Bureau. Inc ("VAB") was incorporated as a not-for-profit trade association to develop and promote multi-screen television as an advertising medium; create and distribute research/insights reports, marketer's guides, videos, infographics, video advertising campaigns and presentations to both its members (TV networks, TV distributors and Cinema advertising companies) and its customers (marketers, advertisers and their agencies) on all advertising-relevant topics in the US video ecosystem.ActivityOrMissionDesc
Voting Members Governing Body25VotingMembersGoverningBodyCnt
Voting Members Independent24VotingMembersIndependentCnt
Total Employee18TotalEmployeeCnt
Total Volunteers26TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
CY Contributions Grants$0CYContributionsGrantsAmt
PY Program Service Revenue$8,723,416PYProgramServiceRevenueAmt
CY Program Service Revenue$8,132,934CYProgramServiceRevenueAmt
PY Investment Income$997PYInvestmentIncomeAmt
CY Investment Income$56,214CYInvestmentIncomeAmt
PY Other Revenue$83,400PYOtherRevenueAmt
CY Other Revenue$83,440CYOtherRevenueAmt
PY Total Revenue$8,807,813PYTotalRevenueAmt
CY Total Revenue$8,272,588CYTotalRevenueAmt
PY Grants And Similar Paid$1,000PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$5,069,643PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$5,612,917CYSalariesCompEmpBnftPaidAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$2,680,889PYOtherExpensesAmt
CY Other Expenses$3,036,805CYOtherExpensesAmt
PY Total Expenses$7,751,532PYTotalExpensesAmt
CY Total Expenses$8,649,722CYTotalExpensesAmt
PY Revenues Less Expenses$1,056,281PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$377,134CYRevenuesLessExpensesAmt
Total Assets BOY$11,164,997TotalAssetsBOYAmt
Total Assets EOY$8,735,697TotalAssetsEOYAmt
Total Liabilities BOY$8,815,123TotalLiabilitiesBOYAmt
Total Liabilities EOY$6,762,957TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$2,349,874NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$1,972,740NetAssetsOrFundBalancesEOYAmt
MissionTo Increase demand for multi-screen TV advertising inventory in all its forms, increase the number of advertisers that use the TV ad platforms and strive for ever-higher valuations for all salable ad inventory across the full gamut of multi-screen TV; to inspire marketers to transform their media strategies and buy ever-more multi-screen TV ad inventory in all its forms.MissionDesc
Significant New Program SrvcfalseSignificantNewProgramSrvcInd
Significant ChangefalseSignificantChangeInd
DescVAB'S LARGEST FUNCTION IS TO PROVIDE SERVICES TO OUR MEMBERS AND ASSOCIATE MEMBERS. SERVICES INCLUDE creating and distributing research/insights reports, marketer's guides, videos, infographics, video advertising campaigns and presentations about high interest video advertising topics which are distributed directly to US marketers, advertisers and agencies. These insights-filled research reports create increased demand for US Video advertising inventory in all its forms; that increased demand is a primary benefit that the VAB provides all of its member classes.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
DescOur in-person advocacy at industry forums and conferences is the second-largest program at VAB. Our senior-most executives habitually frequent the speaker stages at customer-facing conferences in both major cities and smaller ad marketplaces throughout the US. As featured speakers and/or discussion panel moderators, top VAB execs take the VAB insights directly to the VAB customers. (marketers, advertisers & their agencies)Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
DescAttaining press coverage for the VAB-created insights/research is our third-largest program at VAB. Both hard-copy and electronic forms of press coverage is sought across a wide range of press outlets including: Advertising, Marketing & Media press, Digital Advertising and Tech Press, General Business press, Research & Insights press, plus Sports press and Entertainment press.Desc
FieldValueIRS element (for citing)
Total Program Service Expenses$0TotalProgramServiceExpensesAmt
Described In Section501c3falseDescribedInSection501c3Ind
Schedule B RequiredfalseScheduleBRequiredInd
Political Campaign ActyfalsePoliticalCampaignActyInd
Subject To Proxy TaxYes (true)SubjectToProxyTaxInd
Donor Advised FundfalseDonorAdvisedFundInd
Conservation EasementsfalseConservationEasementsInd
Collections Of ArtfalseCollectionsOfArtInd
Credit CounselingfalseCreditCounselingInd
Donor Rstr Or Quasi EndowmentsfalseDonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (true)ReportLandBuildingEquipmentInd
Report Investments Other SecfalseReportInvestmentsOtherSecInd
Report Program Related InvstfalseReportProgramRelatedInvstInd
Report Other AssetsYes (true)ReportOtherAssetsInd
Report Other LiabilitiesYes (true)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (true)IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (true)IndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtfalseConsolidatedAuditFinclStmtInd
School OperatingfalseSchoolOperatingInd
Foreign OfficefalseForeignOfficeInd
Foreign ActivitiesfalseForeignActivitiesInd
More Than5000 K To OrgfalseMoreThan5000KToOrgInd
More Than5000 K To IndividualsfalseMoreThan5000KToIndividualsInd
Professional FundraisingfalseProfessionalFundraisingInd
Fundraising ActivitiesfalseFundraisingActivitiesInd
Gaming ActivitiesfalseGamingActivitiesInd
Operate HospitalfalseOperateHospitalInd
Grants To OrganizationsfalseGrantsToOrganizationsInd
Grants To IndividualsfalseGrantsToIndividualsInd
Schedule J RequiredYes (true)ScheduleJRequiredInd
Tax Exempt BondsfalseTaxExemptBondsInd
Loan OutstandingfalseLoanOutstandingInd
Grant To Related PersonfalseGrantToRelatedPersonInd
Business Rln With Org MemfalseBusinessRlnWithOrgMemInd
Business Rln With Fam MemfalseBusinessRlnWithFamMemInd
Business Rln With35 Ctrl EntfalseBusinessRlnWith35CtrlEntInd
Deductible Non Cash ContrifalseDeductibleNonCashContriInd
Deductible Art ContributionfalseDeductibleArtContributionInd
Terminate OperationsfalseTerminateOperationsInd
Partial LiquidationfalsePartialLiquidationInd
Disregarded EntityfalseDisregardedEntityInd
Related EntityfalseRelatedEntityInd
Related Organization Ctrl EntfalseRelatedOrganizationCtrlEntInd
Activities Conducted PrtshpfalseActivitiesConductedPrtshpInd
Schedule O RequiredYes (true)ScheduleORequiredInd
IRP Document13IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (true)BackupWthldComplianceInd
Employee18EmployeeCnt
Employment Tax Returns FiledYes (true)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitfalseUnrelatedBusIncmOverLimitInd
Foreign Financial AccountfalseForeignFinancialAccountInd
Prohibited Tax Shelter TransfalseProhibitedTaxShelterTransInd
Taxable Party NotificationfalseTaxablePartyNotificationInd
Nondeductible ContributionsfalseNondeductibleContributionsInd
Indoor Tanning ServicesfalseIndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht PymtYes (true)SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst IncfalseSubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members25GoverningBodyVotingMembersCnt
Independent Voting Member24IndependentVotingMemberCnt
Family Or Business RlnfalseFamilyOrBusinessRlnInd
Delegation Of Mgmt DutiesfalseDelegationOfMgmtDutiesInd
Change To Org DocumentsfalseChangeToOrgDocumentsInd
Material Diversion Or MisusefalseMaterialDiversionOrMisuseInd
Members Or StockholdersYes (true)MembersOrStockholdersInd
Election Of Board MembersYes (true)ElectionOfBoardMembersInd
Decisions Subject To ApprovaYes (true)DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (true)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (true)MinutesOfCommitteesInd
Officer Mailing AddressfalseOfficerMailingAddressInd
Local ChaptersfalseLocalChaptersInd
Form990 Provided To Gvrn BodyfalseForm990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (true)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (true)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (true)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (true)WhistleblowerPolicyInd
Document Retention PolicyYes (true)DocumentRetentionPolicyInd
Compensation Process CEOfalseCompensationProcessCEOInd
Compensation Process OtherfalseCompensationProcessOtherInd
Investment In Joint VenturefalseInvestmentInJointVentureInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1Rozina MannanBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone6466518182PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1830 THIRD AVEAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10022ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (37 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtHighest Compensated EmployeeHighestCompensatedEmployeeInd
DAVID KLINE
Secretary1.0Yes (X)Yes (X)$0$0$0
JASON MALAMUD
TREASURER1.0Yes (X)Yes (X)$0$0$0
MARK MARSHALL
CHAIRPERSON1.0Yes (X)Yes (X)$0$0$0
SEAN CUNNINGHAM
PRESIDENT & CEO40.0Yes (X)Yes (X)$1,325,594$0$85,826
AMY LEIFER
DIRECTOR1.0Yes (X)$0$0$0
BRIAN NORRIS
DIRECTOR (AS OF NOV. 2023)1.0Yes (X)$0$0$0
DAN TEMPLIN
DIRECTOR1.0Yes (X)$0$0$0
DONNA SPECIALE
DIRECTOR1.0Yes (X)$0$0$0
ED GEORGER
DIRECTOR1.0Yes (X)$0$0$0
JAMES ROOKE
DIRECTOR1.0Yes (X)$0$0$0
JO ANN ROSS
DIRECTOR1.0Yes (X)$0$0$0
JOHN HALLEY
DIRECTOR1.0Yes (X)$0$0$0
JOHN ZACCARIO
DIRECTOR1.0Yes (X)$0$0$0
JON STEINLAUF
DIRECTOR1.0Yes (X)$0$0$0
KIM KELLEHER
DIRECTOR1.0Yes (X)$0$0$0
LINDA YACCARINO
DIRECTOR (THROUGH NOV. 2023)1.0Yes (X)$0$0$0
LISA VALENTINO
DIRECTOR1.0Yes (X)$0$0$0
LOUIS CARR
DIRECTOR1.0Yes (X)$0$0$0
MARIANNE GAMBELLI
DIRECTOR1.0Yes (X)$0$0$0
MICHAEL BARTOLI
DIRECTOR (AS OF NOV. 2023)1.0Yes (X)$0$0$0
MICHAEL TEICHER
DIRECTOR (THROUGH NOV 2023)1.0Yes (X)$0$0$0
MIKE ZEIGLER
DIRECTOR1.0Yes (X)$0$0$0
NICOLLE PANGIS
DIRECTOR1.0Yes (X)$0$0$0
PETER OLSEN
DIRECTOR1.0Yes (X)$0$0$0
RITA FERRO
DIRECTOR1.0Yes (X)$0$0$0
SCOTT FELENSTEIN
DIRECTOR1.0Yes (X)$0$0$0
WILLIAM ABBOTT
DIRECTOR1.0Yes (X)$0$0$0
CORRIE KATCHER
VP, BUSINESS DEVELOPMENT40.0Yes (X)$159,385$0$61,797
DANIELLE DELAURO
EXECUTIVE VICE PRESIDENT40.0Yes (X)$772,734$0$85,647
JASON WIESE
SVP DIRECTOR OF STRATEGIC INSIGHTS40.0Yes (X)$429,787$0$44,059
MARIANNE VITA
SVP, DIRECTOR OF INTEGRATED STRATEGY & MARKETING40.0Yes (X)$339,948$0$74,659
NELLIE CHUNG
VP, MARKETING & PARTNERSHIPS40.0Yes (X)$206,953$0$66,085
BENJAMIN VANDEGRIFT
VP MEASUREMENT SOLUTIONS40.0$238,728$0$35,833Yes (X)
KAROLINA GUILLEN
INSIGHTS MANAGER40.0$121,953$0$27,418Yes (X)
LAURA VALENTIN
CONTROLLER & OPERATIONS MANAGER40.0$223,003$0$43,554Yes (X)
LEAH MONTNER-DIXON
ASSOCIATE INSIGHTS DIRECTOR40.0$157,651$0$29,648Yes (X)
REED KIELY
ASSOCIATE INSIGHTS DIRECTOR40.0$157,552$0$29,648Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$4,133,288TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$584,174TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K11IndivRcvdGreaterThan100KCnt
Former Ofcr Employees ListedfalseFormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (true)TotalCompGreaterThan150KInd
Compensation From Other SrcsfalseCompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (2 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmtAddress Line2ContractorAddress/USAddress/AddressLine2Txt
JANUS STRATEGY & INSIGHTS LLC
44 POWDER HORN HILL ROADWILTONCT06897CONSULTING SERVICES$180,000
YOUR PART TIME CONTROLLER
1500 WALNUT STREETPHILADELPHIAPA19102ACCOUNTING SERVICES$143,825SUITE 1200
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K2CntrctRcvdGreaterThan100KCnt
Total Contributions$0TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (2 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
Membership Dues900099$7,928,434$7,928,434
SPONSORSHIPS900099$204,500$204,500

Total Oth Program Service Rev TotalOthProgramServiceRevGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt
Related Or Exempt Func Income$0RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$0ExclusionAmt
FieldValueIRS element (for citing)
Total Program Service Revenue$8,132,934TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$56,214TotalRevenueColumnAmt
Exclusion$56,214ExclusionAmt

Gross Rents GrossRentsGrp

FieldValueIRS element (for citing)
Real$83,400RealAmt

Rental Income Or Loss RentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Real$83,400RealAmt
Personal$0PersonalAmt

Net Rental Income Or Loss NetRentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$83,400TotalRevenueColumnAmt
Exclusion$83,400ExclusionAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Securities$0SecuritiesAmt
Other$0OtherAmt

Other Revenue Misc OtherRevenueMiscGrp

FieldValueIRS element (for citing)
DescOther incomeDesc
Business900099BusinessCd
Total Revenue Column$40TotalRevenueColumnAmt
Exclusion$40ExclusionAmt

Miscellaneous Revenue MiscellaneousRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt
Related Or Exempt Func Income$0RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$0ExclusionAmt
FieldValueIRS element (for citing)
Other Revenue Total$40OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$8,272,588TotalRevenueColumnAmt
Related Or Exempt Func Income$8,132,934RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$139,654ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$3,368,314TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$1,428,590TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$73,205TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$449,873TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$292,935TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$27,767TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$206,670TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$340,603TotalAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$115,465TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$24,061TotalAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$78,200TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$679,099TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$104,149TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$215,471TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$107,371TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$18,667TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmt
RESEARCH$927,145
PUB RELATIONS/EVENTS$79,350
DUES & SUBSCRIPTIONS$65,609
BAD DEBTS$30,187

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$16,991TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$8,649,722TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$7,209,981BOYAmt
EOY$5,239,874EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$234,308BOYAmt
EOY$234,308EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$296,057BOYAmt
EOY$480,922EOYAmt

Receivables From Officers Etc ReceivablesFromOfficersEtcGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Rcvbl From Disqualified Prsn RcvblFromDisqualifiedPrsnGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$129,253BOYAmt
EOY$120,463EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$1,502,498LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$1,147,016LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$428,588BOYAmt
EOY$355,482EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt

Investments Program Related InvestmentsProgramRelatedGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$2,866,810BOYAmt
EOY$2,304,648EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$11,164,997BOYAmt
EOY$8,735,697EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$192,798BOYAmt
EOY$106,374EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$4,847,000BOYAmt
EOY$3,747,694EOYAmt

Loans From Officers Directors LoansFromOfficersDirectorsGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Unsecured Notes Loans Payable UnsecuredNotesLoansPayableGrp

FieldValueIRS element (for citing)
BOY$150,000BOYAmt
EOY$0EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$3,625,325BOYAmt
EOY$2,908,889EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$8,815,123BOYAmt
EOY$6,762,957EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$2,349,874BOYAmt
EOY$1,972,740EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$2,349,874BOYAmt
EOY$1,972,740EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$11,164,997BOYAmt
EOY$8,735,697EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss-$377,134ReconcilationRevenueExpnssAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or ReviewfalseAccountantCompileOrReviewInd
FS AuditedYes (true)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (true)AuditCommitteeInd
Federal Grant Audit RequiredfalseFederalGrantAuditRequiredInd

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Substantially All Dues NondedfalseSubstantiallyAllDuesNondedInd
Only In House LobbyingYes (true)OnlyInHouseLobbyingInd
Agree Carryover Prior YearfalseAgreeCarryoverPriorYearInd

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$947,564OtherCostOrOtherBasisAmt
Depreciation$628,507DepreciationAmt
Book Value$319,057BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$460,532OtherCostOrOtherBasisAmt
Depreciation$442,454DepreciationAmt
Book Value$18,078BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$94,402OtherCostOrOtherBasisAmt
Depreciation$76,055DepreciationAmt
Book Value$18,347BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$355,482TotalBookValueLandBuildingsAmt

Other Assets Org OtherAssetsOrgGrp

FieldValueIRS element (for citing)
DescRight of Use Asset - Operating LeaseDesc
Book Value$2,304,648BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Other Assets$2,304,648TotalBookValueOtherAssetsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp

FieldValueIRS element (for citing)
DescOperating Lease LiabilitiesDesc
Amt$2,908,889Amt
FieldValueIRS element (for citing)
Total Liability$2,908,889TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd
Total Rev Etc Audited Fincl Stmt$8,272,588TotalRevEtcAuditedFinclStmtAmt
Other Revenue$0OtherRevenueAmt
Revenue Not Reported$0RevenueNotReportedAmt
Revenue Subtotal$8,272,588RevenueSubtotalAmt
Other Revenues Not Included$0OtherRevenuesNotIncludedAmt
Revenue Not Reported Fincl Stmt$0RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$8,272,588TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$8,649,722TotExpnsEtcAuditedFinclStmtAmt
Other Expenses Included$0OtherExpensesIncludedAmt
Expenses Not Reported$0ExpensesNotReportedAmt
Expenses Subtotal$8,649,722ExpensesSubtotalAmt
Other Expenses Not Included$0OtherExpensesNotIncludedAmt
Expenses Not Rpt Fincl Stmt$0ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$8,649,722TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferenceSchedule D, Part X, Line 2 FIN 48 (ASC 740) footnoteFormAndLineReferenceDesc
ExplanationVAB has been recognized as an organization exempt from income taxes under Section 501 (c)(6) of the Internal Revenue Code (the "Code") and is, therefore, exempt from federal income taxes under Section 501 (a) of the Code. Revenue earned on activities which are unrelated to the organization's exempt purpose is taxable. VAB had no unrelated business income for the years ended December 31, 2023 and 2022. VAB has no unrecognized tax benefits as of December 31, 2023 and 2022. VAB's federal and state income tax returns prior to calendar year 2020 are closed and management continually evaluates expiring statutes of limitations, audits, proposed settlements, changes in tax law and new authoritative rulings. The Organization continues to account for income taxes in accordance with ASC 740, and has determined that no unrecognized tax benefits or liabilities exist as of December 31, 2023 and 2022. If applicable, VAB will recognize interest and penalties associated with tax matters as general and administrative expenses and include accrued interest and penalties with the related tax liability in the statements of financial position. There were no interest or penalties for the years ended December 31, 2023 and 2022.ExplanationTxt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Idemnification Gross Up PmtsYes (X)IdemnificationGrossUpPmtsInd
Club Dues Or FeesYes (X)ClubDuesOrFeesInd
Written Policy Ref T And E ExpnssYes (true)WrittenPolicyRefTAndEExpnssInd
Substantiation RequiredYes (true)SubstantiationRequiredInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance PaymentfalseSeverancePaymentInd
Supplemental Nonqual Rtr PlanfalseSupplementalNonqualRtrPlanInd
Equity Based Comp ArrngmfalseEquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (10 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
SEAN CUNNINGHAM
PRESIDENT & CEO$995,709$0$290,650$0$39,235$0$23,100$0$62,726$0$1,411,420$0$0$0
DANIELLE DELAURO
EXECUTIVE VICE PRESIDENT$593,687$0$179,047$0$0$0$23,100$0$62,547$0$858,381$0$0$0
JASON WIESE
SVP DIRECTOR OF STRATEGIC INSIGHTS$343,587$0$85,000$0$1,200$0$23,100$0$20,959$0$473,846$0$0$0
MARIANNE VITA
SVP, DIRECTOR OF INTEGRATED STRATEGY & MARKETING$293,748$0$45,000$0$1,200$0$22,500$0$52,159$0$414,607$0$0$0
NELLIE CHUNG
VP, MARKETING & PARTNERSHIPS$187,753$0$18,000$0$1,200$0$13,506$0$52,579$0$273,038$0$0$0
CORRIE KATCHER
VP, BUSINESS DEVELOPMENT$158,185$0$0$0$1,200$0$9,450$0$52,347$0$221,182$0$0$0
BENJAMIN VANDEGRIFT
VP MEASUREMENT SOLUTIONS$210,028$0$27,500$0$1,200$0$14,874$0$20,959$0$274,561$0$0$0
LAURA VALENTIN
CONTROLLER & OPERATIONS MANAGER$221,803$0$0$0$1,200$0$8,800$0$34,754$0$266,557$0$0$0
LEAH MONTNER-DIXON
ASSOCIATE INSIGHTS DIRECTOR$129,451$0$27,000$0$1,200$0$9,272$0$20,376$0$187,299$0$0$0
REED KIELY
ASSOCIATE INSIGHTS DIRECTOR$130,352$0$26,000$0$1,200$0$9,272$0$20,376$0$187,200$0$0$0

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Schedule J, Part I, Line 1a Tax indemnification and gross-up paymentsThe CEO received gross up payments in relation to a taxable health benefit provided to him. The gross-ups were included in his taxable compensation.
Schedule J, Part I, Line 1a Health or social club dues or initiation feesAll employees are eligible to receive gym reimbursements. These benefits are included as nontaxable compensation

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (9 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Form 990, Part VI, Line 15a Process for determining compensation of the CEOThe CEO has a 3 year contract, currently in its second year, that was approved by the Chairperson of the board. The contract was signed by the chairperson of the board, and all financial terms and bonus criteria were shared with the executive committee for their comments/questions prior to the chairperson's signature.
Form 990, Part VI, Line 1a Delegate broad authority to a committeeThe executive committee consists of 8 board members that ultimately provide first & lead STRATEGIC OVERSIGHT to the Video Advertising Bureau (VAB) on behalf of the Board. The committee performs four major roles: They work cyclically with VAB on strategy-setting for the most important parts of the VAB's customer-facing programs, including VAB communication platform, outputs, collective messaging, engagement with customers, special industry-serving initiatives and success metrics. They are the first to weigh in on VAB's proposed annual budget, plans for new revenue streams and any operational evolutions that best serve major members. They are entrusted with identifying the most important discussion topics at the VAB Board meetings. They help assure that all VAB efforts are ultimately behind a single goal - Creating More Demand for the full Array of Our Member's Video Ad Assets.
Form 990, Part VI, Line 6 Classes of members or stockholdersThe organization has six types of members; premier, professional, associate, qualified marketeers, individual, and academic. a) Premier Members- Any enterprise-level, firm, partnership, organization or corporation that creates or distributes ad-supported premium video content, such as: broadcasters, national, region and local cable companies, multichannel video programming distributors (cable systems, telecommunications companies, and satellite companies), widely distributed pure-play digital video companies (OTT/streaming), cinema advertising companies, widely distributed place-based video companies and mass media publishing companies. b) Professional Members- Any media firm, partnership, organization or corporation that is not enterprise-level but does create, distribute or sell in the video ecosystem, such as: emerging streaming/OTT platforms, individual broadcast station or affiliate, advertising sales representative firms, and other advertising-supported content providers or distributors. c) Associate Members- Any supplier, research and measurement companies, vendors, digital/technology companies and private equity firms who support the media and marketing industry. d) Qualified Marketer Members- Any individual currently employed in a brand marketing role, either directly (e.g. brand management, media strategy, PR, merchandising, promotions) or supporting (e.g. finance, procurement, budget management) or an advertising agency who works with clients in developing marketing strategy, executing media buys or conducting research, based upon a valid company / business email address. e) Individual Members- Any individual self-employed consultants within the media and marketing ecosystem. f) Academic Members- Any current university student and/or faculty, based upon a valid .edu email address.
Form 990, Part VI, Line 7a Members or stockholders electing members of governing bodyPREMIER, PROFESSIONAL, AND ASSOCIATE MEMBERS IN GOOD STANDING, UPON PAYMENT OF ALL REQUIRED DUES, HAVE THE RIGHT TO CAST ONE VOTE DURING ANNUAL MEETING TO ELECT THE BOARD OF DIRECTORS. THE BOARD OF DIRECTORS SHALL HAVE AUTHORITY TO ESTABLISH APPROPRIATE RULES TO DETERMINE THE PROCEDURES FOR THE CASTING OF VOTES. THE BOARD OF DIRECTORS THEN ELECT OFFICERS AT ITS FIRST MEETING.
Form 990, Part VI, Line 7b Decisions requiring approval by members or stockholdersAny Director may be removed at any time, with or without cause, by a vote of the majority of all members entitled to vote in person or by proxy at a duly convened meeting of the members.
Form 990, Part VI, Line 11b Review of form 990 by governing bodyTHE COMPLETED FORM 990 WAS REVIEWED BY THE PRESIDENT IN CONJUNCTION WITH CROWE LLP PRIOR TO FILING.
Form 990, Part VI, Line 12c Conflict of interest policyA CONFLICT OF INTEREST QUESTIONAIRRE IS ANNUALY SENT TO THE BOARD FOR DISCLOSURE OF ANY CONFLICTS FOR THE FISCAL YEAR.
Form 990, Part VI, Line 19 Required documents available to the publicThe governing documents and financial statements of the organization are available upon request.
Form 990, Part VI, Line 15b Process for determining compensation for other officersThe EVP has a 3 year contract, currently in its second year, that was approved by the Chairperson of the Board. The contract was signed by the CEO, and all financial terms and bonus criteria were shared with the executive committee for their comments/questions prior to his signature.