SUN VALLEY TOURISM ALLIANCE INC: Form 990, tax year 2021

View the entire original 990 at ProPublica ↗

Organization: SUN VALLEY TOURISM ALLIANCE INC (EIN 82-0254694)
Tax period: 2021-10-01 to 2022-09-30
Filed: 2023-05-08
IRS object ID: 202301289349304160
Schema version: 2021v4.2
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule B
Schedule C
Schedule D
Schedule J
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Return	2023-05-08T16:35:34-05:00	ReturnTs
Tax Period End	2022-09-30	TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Field	Value	IRS element (for citing)
Preparer Firm EIN	390758449	PreparerFirmEIN

Preparer Firm Name PreparerFirmName

Field	Value	IRS element (for citing)
Business Name Line1	WIPFLI LLP	BusinessNameLine1Txt

Preparer US Address PreparerUSAddress

Field	Value	IRS element (for citing)
Address Line1	101 EAST FRONT STREET 301	AddressLine1Txt
City	MISSOULA	CityNm
State Abbreviation	MT	StateAbbreviationCd
ZIP	59802	ZIPCd

Field	Value	IRS element (for citing)
Return Type	990	ReturnTypeCd
Tax Period Begin	2021-10-01	TaxPeriodBeginDt

Filer Filer

Field	Value	IRS element (for citing)
EIN	820254694	EIN

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	SUN VALLEY TOURISM ALLIANCE INC	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Business Name Control	SUNV	BusinessNameControlTxt
Phone	2087263423	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	PO BOX 4934	AddressLine1Txt
City	KETCHUM	CityNm
State Abbreviation	ID	StateAbbreviationCd
ZIP	83340	ZIPCd

Business Officer BusinessOfficerGrp

Field	Value	IRS element (for citing)
Person	MIKE BURCHMORE	PersonNm
Person Title	CHAIR	PersonTitleTxt
Phone	2087263423	PhoneNum
Signature	2023-05-01	SignatureDt
Discuss With Paid Preparer	Yes (1)	DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

Field	Value	IRS element (for citing)
Person First	MIKE	PersonFirstNm
Person Last	BURCHMORE	PersonLastNm

Field	Value	IRS element (for citing)
SSN	XXX-XX-XXXX	SSN

Preparer Person PreparerPersonGrp

Field	Value	IRS element (for citing)
Preparer Person	SAM BRUNSON CPA	PreparerPersonNm
PTIN	P01696998	PTIN
Phone	4067281800	PhoneNum
Preparation	2023-05-01	PreparationDt

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

Field	Value	IRS element (for citing)
Trusted Customer	3	TrustedCustomerCd
Authentication Assurance Level	AAL1	AuthenticationAssuranceLevelCd
Identity Assurance Level	IAL1	IdentityAssuranceLevelCd

Field	Value	IRS element (for citing)
Tax	2021	TaxYr
Build TS	2023-04-26 12:10:37Z	BuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

Field	Value	IRS element (for citing)
Business Name Line1	VISIT SUN VALLEY	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Principal Officer	SCOTT FORTNER	PrincipalOfficerNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	PO BOX 4934	AddressLine1Txt
City	KETCHUM	CityNm
State Abbreviation	ID	StateAbbreviationCd
ZIP	83340	ZIPCd

Field	Value	IRS element (for citing)
Gross Receipts	$2,468,292	GrossReceiptsAmt
Group Return For Affiliates	0	GroupReturnForAffiliatesInd
Organization501c	Yes (X)	Organization501cInd
Website Address	WWW.VISITSUNVALLEY.COM	WebsiteAddressTxt
Type Of Organization Corp	Yes (X)	TypeOfOrganizationCorpInd
Formation	1981	FormationYr
Legal Domicile State	ID	LegalDomicileStateCd
Activity Or Mission	DESTINATION MANAGEMENT AND MARKETING ORGANIZATION FOR SUN VALLEY, IDAHO.	ActivityOrMissionDesc
Voting Members Governing Body	7	VotingMembersGoverningBodyCnt
Voting Members Independent	7	VotingMembersIndependentCnt
Total Employee	15	TotalEmployeeCnt
Total Volunteers	7	TotalVolunteersCnt
Total Gross UBI	$0	TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm	$0	NetUnrelatedBusTxblIncmAmt
PY Contributions Grants	$523,534	PYContributionsGrantsAmt
CY Contributions Grants	$391,850	CYContributionsGrantsAmt
PY Program Service Revenue	$1,528,411	PYProgramServiceRevenueAmt
CY Program Service Revenue	$2,075,897	CYProgramServiceRevenueAmt
PY Investment Income	$829	PYInvestmentIncomeAmt
CY Investment Income	$545	CYInvestmentIncomeAmt
PY Other Revenue	$0	PYOtherRevenueAmt
CY Other Revenue	$0	CYOtherRevenueAmt
PY Total Revenue	$2,052,774	PYTotalRevenueAmt
CY Total Revenue	$2,468,292	CYTotalRevenueAmt
PY Grants And Similar Paid	$0	PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid	$0	CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members	$0	PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members	$0	CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid	$402,355	PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid	$444,936	CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns	$0	PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns	$0	CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense	$0	CYTotalFundraisingExpenseAmt
PY Other Expenses	$2,035,875	PYOtherExpensesAmt
CY Other Expenses	$2,172,556	CYOtherExpensesAmt
PY Total Expenses	$2,438,230	PYTotalExpensesAmt
CY Total Expenses	$2,617,492	CYTotalExpensesAmt
PY Revenues Less Expenses	-$385,456	PYRevenuesLessExpensesAmt
CY Revenues Less Expenses	-$149,200	CYRevenuesLessExpensesAmt
Total Assets BOY	$1,201,200	TotalAssetsBOYAmt
Total Assets EOY	$1,130,654	TotalAssetsEOYAmt
Total Liabilities BOY	$130,398	TotalLiabilitiesBOYAmt
Total Liabilities EOY	$196,912	TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY	$1,070,802	NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY	$933,742	NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part III	Yes (X)	InfoInScheduleOPartIIIInd
Mission	THE MISSION OF SUN VALLEY TOURISM ALLIANCE, INC. IS TO RAISE AWARENESS OF SUN VALLEY, IDAHO AND INFLUENCE CONSUMERS IN AN EFFORT TO SUSTAINABLY INCREASE VISITATION FROM OUR TARGET MARKETS AND VALUED GUESTS.	MissionDesc
Significant New Program Srvc	0	SignificantNewProgramSrvcInd
Significant Change	0	SignificantChangeInd
Desc	DESTINATION MANAGEMENT DROVE MUCH OF OUR EFFORTS AS WE SET OUT TO MAINTAIN THE EQUILIBRIUM BETWEEN THE SUPPORTING TOURISM SERVICE SECTOR AND THE INFLUX OF NEW RESIDENTS AND TRAVELERS. SUN VALLEY SAW A SIGNIFICANT INCREASE IN NEW HOME PURCHASES FROM PEOPLE MOVING TO SV AS RESIDENTS OR OBTAINING A SECOND HOME HERE. TOURISM ALSO BOUNCED BACK TO NEAR PRE-PANDEMIC LEVELS. UNFORTUNATELY, NEGATIVE SENTIMENT ABOUT TOURISM AND NEW RESIDENTS IN THE COMMUNITY REMAINED. STAY SUNNY CAMPAIGN CONTINUES TO BE OUR TOOL TO HELP VISITORS BETTER UNDERSTAND HOW THINGS ARE DONE HERE IN THE VALLEY. A VARIETY OF NEW ACTIVATIONS WERE ENACTED, WE PARTNERED WITH LOCAL BUSINESSES TO REWARD VISITORS' GOOD BEHAVIOR: 1) THE FRIENDCHIP, A SOUVENIR TOKEN WORTH $15 OFF THE TAB, 2) FOUR THE ONES - 4 PACK OF BEER. ADDITIONALLY WE LAUNCHED THE PATIENCE PORTAL TO ASSIST LOCAL RESTAURANTS NAVIGATE THEIR BUSIEST PERIODS. NEW SWAG INCLUDED T-SHITS, STICKERS, PATCHES, BANDANAS AND TOTES. CREATIVE IDEATION, ASSET CREATION, EXECUTION EXPENDITURES AND SWAG TOTAL $280,314.	Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

Field	Value	IRS element (for citing)
Desc	WINTER CONTINUED TO BE AN OPPORTUNISTIC TIME PERIOD FOR US IN COMPARISON TO SUMMER. FOR THE 21-22 WINTER SEASON, WE CARVED OUT A LARGE PORTION OF OUR FOCUS ON CONTENT PARTNERSHIPS SURROUNDING WELLNESS AND SUN VALLEY'S CONTINUED EPIC PASS RELATIONSHIP. PARTNERS INCLUDED FREE SKIER MAGAZINE, JEZEBEL, LIFEHACKER AND MIND BODY GREEN. ADDITIONAL OUTLETS INCLUDED WARREN MILLER, MATCH STICK PRODUCTIONS, PANDORA, PODCASTS, GOOGLE DISCOVERY, CONNECTED TV AND YOUTUBE PRE-ROLL SPOTS WHERE OUR DISPLAY NETWORKS OF CHOICE FOR AWARENESS PLAY. WINTER ADVERTISING TOTALS CAME IN AT: $628,394.	Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

Field	Value	IRS element (for citing)
Desc	SUMMER ONCE AGAIN LOOKED TO BE OUR BUSIEST TIME OF YEAR WITH A CONTINUED INFLUX OF REMOTE WORKERS, SECOND HOME USERS, AND TRAVELERS. WE SHIFTED FROM A BROAD SCALE ATTRACTION PLAY THAT LEANED SOLELY ON OUTDOOR ACTIVITIES AND SOUGHT TO TELL UNIQUE STORIES THAT EXPANDED THE HORIZONS AND ALIGNED WITH THE EVOLVING GUEST. THE GOAL OF THESE STORIES WAS TO EXTEND THE INSIGHT INTO SUN VALLEY'S OFFERINGS ON A SEASONAL BASE AND INSTEAD POSITIONED THEM AS MORE YEAR-ROUND OPPORTUNITIES. PARTNERSHIPS INCLUDED MASHABLE, WHALEBONE, ACCIDENTALLY WES ANDERSON, REDDIT AND WEEKEND SHERPA. SUMMER AND FALL TOTALS ROUNDED OUT AT $508,480.	Desc

Field	Value	IRS element (for citing)
Described In Section501c3	0	DescribedInSection501c3Ind
Schedule B Required	Yes (1)	ScheduleBRequiredInd
Political Campaign Acty	0	PoliticalCampaignActyInd
Subject To Proxy Tax	Yes (1)	SubjectToProxyTaxInd
Donor Advised Fund	0	DonorAdvisedFundInd
Conservation Easements	0	ConservationEasementsInd
Collections Of Art	0	CollectionsOfArtInd
Credit Counseling	0	CreditCounselingInd
Donor Rstr Or Quasi Endowments	0	DonorRstrOrQuasiEndowmentsInd
Report Land Building Equipment	Yes (1)	ReportLandBuildingEquipmentInd
Report Investments Other Sec	0	ReportInvestmentsOtherSecInd
Report Program Related Invst	0	ReportProgramRelatedInvstInd
Report Other Assets	0	ReportOtherAssetsInd
Report Other Liabilities	0	ReportOtherLiabilitiesInd
Include FIN48 Footnote	0	IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt	0	IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt	0	ConsolidatedAuditFinclStmtInd
School Operating	0	SchoolOperatingInd
Foreign Office	0	ForeignOfficeInd
Foreign Activities	0	ForeignActivitiesInd
More Than5000 K To Org	0	MoreThan5000KToOrgInd
More Than5000 K To Individuals	0	MoreThan5000KToIndividualsInd
Professional Fundraising	0	ProfessionalFundraisingInd
Fundraising Activities	0	FundraisingActivitiesInd
Gaming Activities	0	GamingActivitiesInd
Operate Hospital	0	OperateHospitalInd
Grants To Organizations	0	GrantsToOrganizationsInd
Grants To Individuals	0	GrantsToIndividualsInd
Schedule J Required	Yes (1)	ScheduleJRequiredInd
Tax Exempt Bonds	0	TaxExemptBondsInd
Loan Outstanding	0	LoanOutstandingInd
Grant To Related Person	0	GrantToRelatedPersonInd
Business Rln With Org Mem	0	BusinessRlnWithOrgMemInd
Business Rln With Fam Mem	0	BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent	0	BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri	0	DeductibleNonCashContriInd
Deductible Art Contribution	0	DeductibleArtContributionInd
Terminate Operations	0	TerminateOperationsInd
Partial Liquidation	0	PartialLiquidationInd
Disregarded Entity	0	DisregardedEntityInd
Related Entity	0	RelatedEntityInd
Related Organization Ctrl Ent	0	RelatedOrganizationCtrlEntInd
Activities Conducted Prtshp	0	ActivitiesConductedPrtshpInd
Schedule O Required	Yes (1)	ScheduleORequiredInd
IRP Document	12	IRPDocumentCnt
IRP Document W2 G	0	IRPDocumentW2GCnt
Backup Wthld Compliance	Yes (1)	BackupWthldComplianceInd
Employee	15	EmployeeCnt
Employment Tax Returns Filed	Yes (1)	EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit	0	UnrelatedBusIncmOverLimitInd
Foreign Financial Account	0	ForeignFinancialAccountInd
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTransInd
Taxable Party Notification	0	TaxablePartyNotificationInd
Nondeductible Contributions	0	NondeductibleContributionsInd
Indoor Tanning Services	0	IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt	0	SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc	0	SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VI	Yes (X)	InfoInScheduleOPartVIInd
Governing Body Voting Members	7	GoverningBodyVotingMembersCnt
Independent Voting Member	7	IndependentVotingMemberCnt
Family Or Business Rln	0	FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties	0	DelegationOfMgmtDutiesInd
Change To Org Documents	0	ChangeToOrgDocumentsInd
Material Diversion Or Misuse	0	MaterialDiversionOrMisuseInd
Members Or Stockholders	0	MembersOrStockholdersInd
Election Of Board Members	0	ElectionOfBoardMembersInd
Decisions Subject To Approva	0	DecisionsSubjectToApprovaInd
Minutes Of Governing Body	Yes (1)	MinutesOfGoverningBodyInd
Minutes Of Committees	Yes (1)	MinutesOfCommitteesInd
Officer Mailing Address	0	OfficerMailingAddressInd
Local Chapters	0	LocalChaptersInd
Form990 Provided To Gvrn Body	0	Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy	Yes (1)	ConflictOfInterestPolicyInd
Annual Disclosure Covered Prsn	Yes (1)	AnnualDisclosureCoveredPrsnInd
Regular Monitoring Enfrc	Yes (1)	RegularMonitoringEnfrcInd
Whistleblower Policy	Yes (1)	WhistleblowerPolicyInd
Document Retention Policy	0	DocumentRetentionPolicyInd
Compensation Process CEO	Yes (1)	CompensationProcessCEOInd
Compensation Process Other	0	CompensationProcessOtherInd
Investment In Joint Venture	0	InvestmentInJointVentureInd
Upon Request	Yes (X)	UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	TONI HIMMELMAN	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Phone	2088595156	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	120 N 2ND AVE STE 107	AddressLine1Txt
City	KETCHUM	CityNm
State Abbreviation	ID	StateAbbreviationCd
ZIP	83340	ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (9 entries)

TitleTitleTxt	Average Hours Per WeekAverageHoursPerWeekRt	Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd	OfficerOfficerInd	Reportable Comp From OrgReportableCompFromOrgAmt	Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt	Other CompensationOtherCompensationAmt
MIKE BURCHMORE
CHAIR	1.00	Yes (X)	Yes (X)	$0	$0	$0
DIANN CRAVEN
SECRETARY	1.00	Yes (X)	Yes (X)	$0	$0	$0
GRETCHEN GORHAM
TREASURER	1.00	Yes (X)	Yes (X)	$0	$0	$0
CANDICE PATE
DIRECTOR	1.00	Yes (X)		$0	$0	$0
JACOB FREHLING
DIRECTOR	1.00	Yes (X)		$0	$0	$0
KRISTIN POOLE
DIRECTOR	1.00	Yes (X)		$0	$0	$0
PETE SONNTAG
DIRECTOR	1.00	Yes (X)		$0	$0	$0
TIM SILVA
DIRECTOR (THRU 4/22)	1.00	Yes (X)		$0	$0	$0
SCOTT FORTNER
EXECUTIVE DIRECTOR	40.00		Yes (X)	$156,446	$0	$12,004

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	$156,446	TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org	$0	TotReportableCompRltdOrgAmt
Total Other Compensation	$12,004	TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K	1	IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed	0	FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K	Yes (1)	TotalCompGreaterThan150KInd
Compensation From Other Srcs	0	CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1Txt	CityContractorAddress/USAddress/CityNm	State AbbreviationContractorAddress/USAddress/StateAbbreviationCd	ZIPContractorAddress/USAddress/ZIPCd	ServicesServicesDesc	CompensationCompensationAmt
TWO THINGS
401 BROADWAY STE 1912	NEW YORK	NY	10013	CREATIVE SERVICES	$617,627
HUDDLED MASSES LLC
1177 WEST LOOP S STE 1310	HOUSTON	TX	77027	ADVERTISING	$210,000
GOOGLE
PO BOX 883654	LOS ANGELES	CA	900883654	ADVERTISING	$181,627
BACKBONE GROUP LLC
65 NORTH 4TH ST STE 1	CARBONDALE	CO	81623	ADVERTISING/SOCIAL MEDIA	$148,639
GO MEDIA INC
1290 6TH AVE 6TH FLOOR	NEW YORK	NY	10104	ADVERTISING	$104,126

Field	Value	IRS element (for citing)
Cntrct Rcvd Greater Than100 K	5	CntrctRcvdGreaterThan100KCnt
Membership Dues	$11,850	MembershipDuesAmt
Government Grants	$380,000	GovernmentGrantsAmt
Total Contributions	$391,850	TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (2 entries)

DescDesc	BusinessBusinessCd	Total Revenue ColumnTotalRevenueColumnAmt	Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
CONTRACT REVENUE	900099	$2,075,075	$2,075,075
LOCAL MARKETING SERVIC	900099	$822	$822

Field	Value	IRS element (for citing)
Total Program Service Revenue	$2,075,897	TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$545	TotalRevenueColumnAmt
Exclusion	$545	ExclusionAmt

Total Revenue TotalRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$2,468,292	TotalRevenueColumnAmt
Related Or Exempt Func Income	$2,075,897	RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue	$0	UnrelatedBusinessRevenueAmt
Exclusion	$545	ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

Field	Value	IRS element (for citing)
Total	$172,443	TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

Field	Value	IRS element (for citing)
Total	$219,170	TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

Field	Value	IRS element (for citing)
Total	$5,951	TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

Field	Value	IRS element (for citing)
Total	$16,484	TotalAmt

Payroll Taxes PayrollTaxesGrp

Field	Value	IRS element (for citing)
Total	$30,888	TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

Field	Value	IRS element (for citing)
Total	$34,360	TotalAmt

Fees For Services Other FeesForServicesOtherGrp

Field	Value	IRS element (for citing)
Total	$17,565	TotalAmt

Advertising AdvertisingGrp

Field	Value	IRS element (for citing)
Total	$1,882,388	TotalAmt

Office Expenses OfficeExpensesGrp

Field	Value	IRS element (for citing)
Total	$17,794	TotalAmt

Information Technology InformationTechnologyGrp

Field	Value	IRS element (for citing)
Total	$16,040	TotalAmt

Occupancy OccupancyGrp

Field	Value	IRS element (for citing)
Total	$37,972	TotalAmt

Travel TravelGrp

Field	Value	IRS element (for citing)
Total	$7,452	TotalAmt

Conferences Meetings ConferencesMeetingsGrp

Field	Value	IRS element (for citing)
Total	$10,680	TotalAmt

Depreciation Depletion DepreciationDepletionGrp

Field	Value	IRS element (for citing)
Total	$3,977	TotalAmt

Insurance InsuranceGrp

Field	Value	IRS element (for citing)
Total	$7,405	TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDesc	TotalTotalAmt
RESEARCH & DEVELOPMENT	$111,840
DUES & SUBSCRIPTIONS	$9,022
HOOTBOARD	$8,521
CAMPAIGN MONITORING	$4,973

All Other Expenses AllOtherExpensesGrp

Field	Value	IRS element (for citing)
Total	$2,567	TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

Field	Value	IRS element (for citing)
Total	$2,617,492	TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

Field	Value	IRS element (for citing)
BOY	$10,932	BOYAmt
EOY	$125	EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

Field	Value	IRS element (for citing)
BOY	$724,901	BOYAmt
EOY	$1,085,037	EOYAmt

Accounts Receivable AccountsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$438,448	BOYAmt
EOY	$25,083	EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

Field	Value	IRS element (for citing)
BOY	$2,532	BOYAmt

Field	Value	IRS element (for citing)
Land Bldg Equip Cost Or Other Bss	$102,530	LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec	$84,821	LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

Field	Value	IRS element (for citing)
BOY	$21,687	BOYAmt
EOY	$17,709	EOYAmt

Other Assets Total OtherAssetsTotalGrp

Field	Value	IRS element (for citing)
BOY	$2,700	BOYAmt
EOY	$2,700	EOYAmt

Total Assets TotalAssetsGrp

Field	Value	IRS element (for citing)
BOY	$1,201,200	BOYAmt
EOY	$1,130,654	EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

Field	Value	IRS element (for citing)
BOY	$130,398	BOYAmt
EOY	$196,912	EOYAmt

Total Liabilities TotalLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$130,398	BOYAmt
EOY	$196,912	EOYAmt

Field	Value	IRS element (for citing)
Organization Follows FASB117	Yes (X)	OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$1,070,802	BOYAmt
EOY	$933,742	EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$1,070,802	BOYAmt
EOY	$933,742	EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$1,201,200	BOYAmt
EOY	$1,130,654	EOYAmt

Field	Value	IRS element (for citing)
Reconcilation Revenue Expnss	-$149,200	ReconcilationRevenueExpnssAmt
Prior Period Adjustments	$12,140	PriorPeriodAdjustmentsAmt
Other Changes In Net Assets	$0	OtherChangesInNetAssetsAmt
Method Of Accounting Accrual	Yes (X)	MethodOfAccountingAccrualInd
Accountant Compile Or Review	0	AccountantCompileOrReviewInd
FS Audited	0	FSAuditedInd
Federal Grant Audit Required	0	FederalGrantAuditRequiredInd

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

Field	Value	IRS element (for citing)
Contributor	RESTRICTED	ContributorNum

Contributor Business Name ContributorBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor US Address ContributorUSAddress

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Total Contributions	RESTRICTED	TotalContributionsAmt

Schedule C IRS990ScheduleC

Field	Value	IRS element (for citing)
Substantially All Dues Nonded	Yes (1)	SubstantiallyAllDuesNondedInd
Only In House Lobbying	0	OnlyInHouseLobbyingInd
Agree Carryover Prior Year	0	AgreeCarryoverPriorYearInd

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$58,043	OtherCostOrOtherBasisAmt
Depreciation	$40,334	DepreciationAmt
Book Value	$17,709	BookValueAmt

Equipment EquipmentGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$44,487	OtherCostOrOtherBasisAmt
Depreciation	$44,487	DepreciationAmt
Book Value	$0	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Land Buildings	$17,709	TotalBookValueLandBuildingsAmt

Schedule J IRS990ScheduleJ

Field	Value	IRS element (for citing)
Written Employment Contract	Yes (X)	WrittenEmploymentContractInd
Board Or Committee Approval	Yes (X)	BoardOrCommitteeApprovalInd
Severance Payment	0	SeverancePaymentInd
Supplemental Nonqual Rtr Plan	0	SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm	0	EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp

Field	Value	IRS element (for citing)
Person	SCOTT FORTNER	PersonNm
Title	EXECUTIVE DIRECTOR	TitleTxt
Base Compensation Filing Org	$148,385	BaseCompensationFilingOrgAmt
Compensation Based On Rltd Orgs	$0	CompensationBasedOnRltdOrgsAmt
Bonus Filing Organization	$7,500	BonusFilingOrganizationAmount
Bonus Related Organizations	$0	BonusRelatedOrganizationsAmt
Other Compensation Filing Org	$561	OtherCompensationFilingOrgAmt
Other Compensation Rltd Orgs	$0	OtherCompensationRltdOrgsAmt
Deferred Compensation Flng Org	$4,693	DeferredCompensationFlngOrgAmt
Deferred Comp Rltd Orgs	$0	DeferredCompRltdOrgsAmt
Nontaxable Benefits Filing Org	$7,311	NontaxableBenefitsFilingOrgAmt
Nontaxable Benefits Rltd Orgs	$0	NontaxableBenefitsRltdOrgsAmt
Total Compensation Filing Org	$168,450	TotalCompensationFilingOrgAmt
Total Compensation Rltd Orgs	$0	TotalCompensationRltdOrgsAmt
Comp Report Prior990 Filing Org	$0	CompReportPrior990FilingOrgAmt
Comp Report Prior990 Rltd Orgs	$0	CompReportPrior990RltdOrgsAmt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (4 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
FORM 990, PART VI, SECTION B, LINE 11B	THE FORM 990 IS REVIEWED BY THE BOARD CHAIRPERSON AND EXECUTIVE BOARD PRIOR TO FILING WITH THE INTERNAL REVENUE SERVICE.
FORM 990, PART VI, SECTION B, LINE 12C	ALL BOARD MEMBERS AND PERSONNEL OF SUN VALLEY TOURISM ALLIANCE, INC. ARE REQUIRED TO DISCLOSE ANY POTENTIAL CONFLICTS OF INTEREST ON AN ANNUAL BASIS, AND AT ANY SUCH TIME THAT A NEW POTENTIAL CONFLICT OF INTEREST EMERGES, THROUGH A DISCLOSURE STATEMENT. IF A CONFLICT OF INTEREST IS FOUND TO EXIST, IT MUST BE DISCLOSED AND THAT PERSON MUST EXCUSE HIMSELF/HERSELF FROM DISCUSSIONS OR VOTES RELATED TO THOSE AREAS OF POTENTIAL CONFLICT. SUN VALLEY TOURISM ALLIANCE, INC. RESERVES THE RIGHT TO DISMISS A BOARD MEMBER OR STAFF MEMBER WHO PRESENTS A SERIOUS CONFLICT OF INTEREST OR TO SHIFT THAT PERSON INTO A CAPACITY THAT NULLIFIES IT.
FORM 990, PART VI, SECTION B, LINE 15A	THE PROCESS FOR DETERMINING THE PRESIDENT/CMO COMPENSATION IS COMPLETED BY THE BOARD OF DIRECTORS USING COMPARABILITY DATA DURING THE ANNUAL BUDGETING PROCESS.
FORM 990, PART VI, SECTION C, LINE 19	THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST.