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EFFIE WORLDWIDE INC: Form 990, tax year 2019

View the entire original 990 at ProPublica ↗

Organization
EFFIE WORLDWIDE INC (EIN 20-8875698)
Tax period
2019-07-01 to 2020-06-30
Filed
2022-02-03
IRS object ID
202240349349300044
Schema version
2019v5.2
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2022-02-03T13:07:56-06:00ReturnTs
Tax Period End2020-06-30TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN273263553PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1GALLEROS ROBINSON CPAS LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1115 Davis Station RoadAddressLine1Txt
CityCream RidgeCityNm
State AbbreviationNJStateAbbreviationCd
ZIP08514ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2019-07-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN208875698EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1EFFIE WORLDWIDE INCBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlEFFIBusinessNameControlTxt
Phone2129139772PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1348 W 57TH STREET STE 131AddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10019ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonTRACI ALFORDPersonNm
Person TitlePRESIDENTPersonTitleTxt
Phone2129139772PhoneNum
Signature2022-02-03SignatureDt

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonDEREK FLANAGANPreparerPersonNm
PTINP01303468PTIN
Phone6469210400PhoneNum
Preparation2022-02-03PreparationDt
FieldValueIRS element (for citing)
Tax2019TaxYr
Build TS2022-09-23 18:48:47ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Amended ReturnYes (X)AmendedReturnInd
Principal OfficerTRACI ALFORDPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1348 W 57TH STREET STE 131AddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10019ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$3,784,086GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501c3Yes (X)Organization501c3Ind
Website AddressWWW.EFFIE.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation2008FormationYr
Legal Domicile StateNYLegalDomicileStateCd
Activity Or MissionEFFIE WORLDWIDE CHAMPIONS AND IMPROVES THE PRACTICE AND THE PRACTITIONERS OF MARKETING EFFECTIVENESS.ActivityOrMissionDesc
Voting Members Governing Body22VotingMembersGoverningBodyCnt
Voting Members Independent22VotingMembersIndependentCnt
Total Employee23TotalEmployeeCnt
Total Volunteers22TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$300,000PYContributionsGrantsAmt
CY Contributions Grants$315,000CYContributionsGrantsAmt
PY Program Service Revenue$4,897,766PYProgramServiceRevenueAmt
CY Program Service Revenue$3,375,238CYProgramServiceRevenueAmt
PY Investment Income$20,304PYInvestmentIncomeAmt
CY Investment Income$180,634CYInvestmentIncomeAmt
PY Other Revenue$4,437PYOtherRevenueAmt
CY Other Revenue-$86,786CYOtherRevenueAmt
PY Total Revenue$5,222,507PYTotalRevenueAmt
CY Total Revenue$3,784,086CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$2,206,169PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$2,452,975CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$2,827,516PYOtherExpensesAmt
CY Other Expenses$2,464,949CYOtherExpensesAmt
PY Total Expenses$5,033,685PYTotalExpensesAmt
CY Total Expenses$4,917,924CYTotalExpensesAmt
PY Revenues Less Expenses$188,822PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$1,133,838CYRevenuesLessExpensesAmt
Total Assets BOY$4,563,605TotalAssetsBOYAmt
Total Assets EOY$3,461,262TotalAssetsEOYAmt
Total Liabilities BOY$512,972TotalLiabilitiesBOYAmt
Total Liabilities EOY$590,245TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$4,050,633NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$2,871,017NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionEFFIE WORLDWIDE CHAMPIONS AND IMPROVES THE PRACTICE AND THE PRACTITIONERS OF MARKETING EFFECTIVENESS.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
Expense$4,397,435ExpenseAmt
Revenue$3,375,238RevenueAmt
DescUNITED STATES EFFIE AWARDSTHE UNITED STATES EFFIE AWARDS IDENTIFIES EXAMPLES OF MARKETING COMMUNICATION EFFECTIVENESS VIA COMPETITIONS REQUIRING THE SUBMISSION OF DETAILED MARKETING COMMUNICATIONS CASE STUDIES BY COMPANIES.JUDGING IS DONE BY SENIOR EXECUTIVES WITHIN STRICT GUIDELINES. THE CASES ARE THEN USED TO EDUCATE THE INDUSTRY ON WHAT WORKS AND WHY.EDUCATIONEFFIE RUNS A NUMBER OF DIFFERENT EDUCATION PROGRAMS UNDER THE EFFIE ACADEMY. THE ROLE OF THE ACADEMY IS TO PROVIDE EDUCATION TO MARKETING PROFESSIONALS THROUGHOUT DIFFERENT POINTS IN THEIR CAREER. COLLEGIATE IS FOR UNDERGRADUATES, BOOTCAMP FOR YOUNG PROFESSIONALS 4-7 YEARS INTOTHEIR CAREER, AND CUSTOMIZED LEARNING SESSIONS ARE FOR ORGANIZATIONS WHO WOULD LIKE TO UPGRADE AND IMPROVE THEIR MARKETING EFFECTIVENESS CAPABILITIES.INTERNATIONAL LICENSINGEFFIE WORLDWIDE, BASED IN NEW YORK CITY, IS THE GLOBAL BRAND OWNER OF THE EFFIE AWARDS COMPETITION AND CURRENTLY LICENSES IT IN MORE THAN 46 MARKETS GLOBALLY. ALL LICENSED EFFIE PROGRAMS WORLDWIDE OPERATE ACCORDING TO THE GLOBAL EFFIE AWARDS BRAND STANDARDS TO HONOR THE YEAR'S MOST EFFECTIVE MARKETING COMMUNICATIONS CASES IDEAS THAT WORK.Desc
Total Program Service Expenses$4,397,435TotalProgramServiceExpensesAmt
Described In Section501c3Yes (1)DescribedInSection501c3Ind
Schedule B RequiredYes (1)ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Lobbying Activities0LobbyingActivitiesInd
Subject To Proxy Tax0SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other SecYes (1)ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other Liabilities0ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (1)IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt0IndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtYes (1)ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign OfficeYes (1)ForeignOfficeInd
Foreign ActivitiesYes (1)ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Engaged In Excess Benefit Trans0EngagedInExcessBenefitTransInd
PY Excess Benefit Trans0PYExcessBenefitTransInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related EntityYes (1)RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org0TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document8IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee23EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit0UnrelatedBusIncmOverLimitInd
Foreign Financial AccountYes (1)ForeignFinancialAccountInd
Foreign CountryCHForeignCountryCd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Quid Pro Quo Contributions0QuidProQuoContributionsInd
Form8282 Property Disposed Of0Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct0RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct0PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members22GoverningBodyVotingMembersCnt
Independent Voting Member22IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or Stockholders0MembersOrStockholdersInd
Election Of Board Members0ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process OtherYes (1)CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
States Where Copy Of Return Is FldNYStatesWhereCopyOfReturnIsFldCd
Other WebsiteYes (X)OtherWebsiteInd
Upon RequestYes (X)UponRequestInd
OtherYes (X)OtherInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1LUCA LORENZIBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone2129139772PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1348 W 57TH STREETAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10019ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (28 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtKey EmployeeKeyEmployeeIndHighest Compensated EmployeeHighestCompensatedEmployeeInd
VINEET MEHRA
CHAIRMAN1.00Yes (X)Yes (X)$0$0$0
JACK BAMBERGER
TREASURER1.00Yes (X)Yes (X)$0$0$0
ELLEN PACE
SECRETARY1.00Yes (X)Yes (X)$0$0$0
PAUL MAROBELLA
DIRECTOR1.00Yes (X)$0$0$0
KARINA WILSHER
DIRECTOR1.00Yes (X)$0$0$0
ANN MUKHERJEE
DIRECTOR1.00Yes (X)$0$0$0
BEA PEREZ
DIRECTOR1.00Yes (X)$0$0$0
GILL ZHOU
DIRECTOR1.00Yes (X)$0$0$0
DEIRDRE FINDLAY
DIRECTOR1.00Yes (X)$0$0$0
WENDY CLARK
DIRECTOR1.00Yes (X)$0$0$0
CARLA SERRANO
DIRECTOR1.00Yes (X)$0$0$0
JAE GOODMAN
DIRECTOR1.00Yes (X)$0$0$0
CAROLYN EVERSON
DIRECTOR1.00Yes (X)$0$0$0
LINDA YACCARINO
DIRECTOR1.00Yes (X)$0$0$0
DOUG RAY
DIRECTOR1.00Yes (X)$0$0$0
DAVE HOHMAN
DIRECTOR1.00Yes (X)$0$0$0
BHARAT ANAND
DIRECTOR1.00Yes (X)$0$0$0
DARYL LEE
DIRECTOR1.00Yes (X)$0$0$0
CLAUDINE CHEEVER
DIRECTOR1.00Yes (X)$0$0$0
TORRENCE BOONE
DIRECTOR1.00Yes (X)$0$0$0
LUIS DI COMO
DIRECTOR1.00Yes (X)$0$0$0
SCOTT TIEMAN
DIRECTOR1.00Yes (X)$0$0$0
TRACI ALFORD
PRESIDENT40.00Yes (X)$371,771$0$10,369
VERONICA PARKER-HAHN
SVP/GROWTH AND INNOVATION40.00$190,101$0$21,692Yes (X)
JILL WHALEN
SVP/INTERNATIONAL40.00$158,082$0$8,184Yes (X)
ERICA STOPPENBACH
SVP/PRODUCTS40.00$124,173$0$14,416Yes (X)
LYONISHA STEPHEN
DIRECTOR/GROWTH AND INNOVATION40.00$103,031$0$22,654Yes (X)
STEPHANIE PULNER
VP/CONTENT AND COMMUNICATION40.00$101,779$0$14,156Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$1,048,937TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$91,471TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K6IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (3 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
CIPRIANI
110 East 42nd StreetNew YorkNY10017Awards Gala Venue Hire and Catering$237,723
Legend Productions Inc
1 Bridge Street Suite 55IrvingtonNY10533Awards Production$211,006
Accenture LLP
161 N Clark StChicagoIL606013206Education Development$201,620
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K3CntrctRcvdGreaterThan100KCnt
All Other Contributions$315,000AllOtherContributionsAmt
Total Contributions$315,000TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (5 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
ENTRY FEE900099$1,969,288$1,969,288
LICENSING FEE900099$594,280$594,280
SPONSORSHIPS900099$495,062$495,062
PROGRAM EVENT FEE900099$195,145$195,145
REIMBURSEMENT INCOME900099$22,711$22,711

Total Oth Program Service Rev TotalOthProgramServiceRevGrp

FieldValueIRS element (for citing)
Total Revenue Column$98,752TotalRevenueColumnAmt
Related Or Exempt Func Income$98,752RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Total Program Service Revenue$3,375,238TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$180,634TotalRevenueColumnAmt
Exclusion$180,634ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp (2 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtExclusionExclusionAmt
OTHER INCOME900099$17,752$17,752
LOSS ON DISPOSAL OF P&900099-$104,538-$104,538
FieldValueIRS element (for citing)
Other Revenue Total-$86,786OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$3,784,086TotalRevenueColumnAmt
Related Or Exempt Func Income$3,375,238RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$93,848ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$342,864TotalAmt
Program Services$257,148ProgramServicesAmt
Management And General$85,716ManagementAndGeneralAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$1,724,837TotalAmt
Program Services$1,512,247ProgramServicesAmt
Management And General$212,590ManagementAndGeneralAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$31,597TotalAmt
Program Services$30,745ProgramServicesAmt
Management And General$852ManagementAndGeneralAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$187,278TotalAmt
Program Services$173,337ProgramServicesAmt
Management And General$13,941ManagementAndGeneralAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$166,399TotalAmt
Program Services$154,012ProgramServicesAmt
Management And General$12,387ManagementAndGeneralAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$23,358TotalAmt
Program Services$2,348ProgramServicesAmt
Management And General$21,010ManagementAndGeneralAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$43,567TotalAmt
Program Services$43,567ProgramServicesAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$220,575TotalAmt
Program Services$191,807ProgramServicesAmt
Management And General$28,768ManagementAndGeneralAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$26,103TotalAmt
Program Services$24,715ProgramServicesAmt
Management And General$1,388ManagementAndGeneralAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$314,515TotalAmt
Program Services$271,871ProgramServicesAmt
Management And General$42,644ManagementAndGeneralAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$182,681TotalAmt
Program Services$182,681ProgramServicesAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$465,052TotalAmt
Program Services$451,519ProgramServicesAmt
Management And General$13,533ManagementAndGeneralAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$206,622TotalAmt
Program Services$129,543ProgramServicesAmt
Management And General$77,079ManagementAndGeneralAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$17,491TotalAmt
Program Services$15,119ProgramServicesAmt
Management And General$2,372ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmtProgram ServicesProgramServicesAmtManagement And GeneralManagementAndGeneralAmt
CONSULTING$734,607$734,607
EQUIPMENT RENTALS$113,719$111,128$2,591
TROPHIES & AWARDS$42,922$42,922
CREDIT CARD & BANK FEES$42,873$41,584$1,289

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$30,864TotalAmt
Program Services$26,535ProgramServicesAmt
Management And General$4,329ManagementAndGeneralAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$4,917,924TotalAmt
Program Services$4,397,435ProgramServicesAmt
Management And General$520,489ManagementAndGeneralAmt
Fundraising$0FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$1,125,292BOYAmt
EOY$812,265EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$902,091BOYAmt
EOY$402,456EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
BOY$195,000BOYAmt
EOY$30,000EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$575,170BOYAmt
EOY$317,492EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$155,281BOYAmt
EOY$121,046EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$839,406LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$610,054LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$532,392BOYAmt
EOY$229,352EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$823,379BOYAmt
EOY$1,293,651EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

FieldValueIRS element (for citing)
BOY$255,000BOYAmt
EOY$255,000EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$4,563,605BOYAmt
EOY$3,461,262EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$354,416BOYAmt
EOY$227,085EOYAmt

Unsecured Notes Loans Payable UnsecuredNotesLoansPayableGrp

FieldValueIRS element (for citing)
EOY$363,160EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$158,556BOYAmt
EOY$0EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$512,972BOYAmt
EOY$590,245EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$4,050,633BOYAmt
EOY$2,871,017EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$4,050,633BOYAmt
EOY$2,871,017EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$4,563,605BOYAmt
EOY$3,461,262EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss-$1,133,838ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst-$45,778NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Info In Schedule O Part XIIYes (X)InfoInScheduleOPartXIIInd
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Consolidated Basis Fincl StmtYes (X)ConsolidatedBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
Publicly Supported Org509a2Yes (X)PubliclySupportedOrg509a2Ind

Gifts Grants Contris Rcvd509 GiftsGrantsContrisRcvd509Grp

FieldValueIRS element (for citing)
Current Tax Year Minus3 Years$285,000CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$300,000CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$333,723CurrentTaxYearMinus1YearAmt
Current Tax Year$315,000CurrentTaxYearAmt
Total$1,233,723TotalAmt

Gross Receipts Admissions GrossReceiptsAdmissionsGrp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$4,227,526CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$4,705,178CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$4,318,919CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$4,897,764CurrentTaxYearMinus1YearAmt
Current Tax Year$4,892,658CurrentTaxYearAmt
Total$23,042,045TotalAmt

Total509 Total509Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$4,227,526CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$4,990,178CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$4,618,919CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$5,231,487CurrentTaxYearMinus1YearAmt
Current Tax Year$5,207,658CurrentTaxYearAmt
Total$24,275,768TotalAmt

Amounts Rcvd Dsqlfy Person AmountsRcvdDsqlfyPersonGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Substantial Contributors Amt SubstantialContributorsAmtGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Subst And Dsqlfy Prsns Tot SubstAndDsqlfyPrsnsTotGrp

FieldValueIRS element (for citing)
Total$0TotalAmt
FieldValueIRS element (for citing)
Public Support Total509$24,275,768PublicSupportTotal509Amt

Gross Investment Income509 GrossInvestmentIncome509Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$48,993CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$26,612CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$22,880CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$21,554CurrentTaxYearMinus1YearAmt
Current Tax Year$28,841CurrentTaxYearAmt
Total$148,880TotalAmt

Investment Income And UBTI InvestmentIncomeAndUBTIGrp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$48,993CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$26,612CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$22,880CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$21,554CurrentTaxYearMinus1YearAmt
Current Tax Year$28,841CurrentTaxYearAmt
Total$148,880TotalAmt

Other Income509 OtherIncome509Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$4,229CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$9,153CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$3,247CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$3,187CurrentTaxYearMinus1YearAmt
Current Tax Year$18,502CurrentTaxYearAmt
Total$38,318TotalAmt

Total Support Calendar Year TotalSupportCalendarYearGrp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$4,280,748CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$5,025,943CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$4,645,046CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$5,256,228CurrentTaxYearMinus1YearAmt
Current Tax Year$5,255,001CurrentTaxYearAmt
Total$24,462,966TotalAmt
FieldValueIRS element (for citing)
Public Support CY5090.99230PublicSupportCY509Pct
Public Support PY5090.99080PublicSupportPY509Pct
Investment Income CY0.00610InvestmentIncomeCYPct
Investment Income PY0.00830InvestmentIncomePYPct
Thirty Thr Pct Suprt Tests CY509Yes (X)ThirtyThrPctSuprtTestsCY509Ind

Form990 Schedule A Part VI Form990ScheduleAPartVIGrp

FieldValueIRS element (for citing)
Form And Line ReferenceSCHEDULE A, PART III, LINE 12, EXPLANATION FOR OTHER INCOME:FormAndLineReferenceDesc
ExplanationOTHER INCOME 2015 AMOUNT: $4,229 2016 AMOUNT: $9,153 2017 AMOUNT: $3,247 2018 AMOUNT: $3,187 2019 AMOUNT: $3,159ExplanationTxt

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule D IRS990ScheduleD

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$839,406OtherCostOrOtherBasisAmt
Depreciation$610,054DepreciationAmt
Book Value$229,352BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$229,352TotalBookValueLandBuildingsAmt

Other Securities OtherSecuritiesGrp

FieldValueIRS element (for citing)
DescSUBSIDIARYDesc
Book Value$255,000BookValueAmt
Method ValuationCMethodValuationCd
FieldValueIRS element (for citing)
Total Book Value Securities$255,000TotalBookValueSecuritiesAmt
Footnote TextYes (X)FootnoteTextInd

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePart X, Line 2:FormAndLineReferenceDesc
ExplanationEFFIE APPLIES THE PROVISIONS PERTAINING TO UNCERTAIN TAX POSITIONS (FASB ASC TOPIC 740) AND HAS DETERMINED THAT THERE ARE NO MATERIAL UNCERTAIN TAX POSITIONS THAT REQUIRE RECOGNITION OR DISCLOSURE IN THE CONSOLIDATED FINANCIAL STATEMENTS. EFFIE BELIEVES IT IS NO LONGER SUBJECT TO INCOME TAX EXAMINATIONS FOR YEARS PRIOR TO 2017.ExplanationTxt

Schedule F IRS990ScheduleF

Account Activities Outside US AccountActivitiesOutsideUSGrp

FieldValueIRS element (for citing)
RegionEAST ASIARegionTxt
Offices1OfficesCnt
Employee12EmployeeCnt
Type Of Activities ConductedPROGRAM SERVICESTypeOfActivitiesConductedTxt
Specific Services ProvidedEFFIE CHINA AWARDSSpecificServicesProvidedTxt
Region Total Expenditures$1,201,465RegionTotalExpendituresAmt
FieldValueIRS element (for citing)
Subtotal Offices1SubtotalOfficesCnt
Subtotal Employees12SubtotalEmployeesCnt
Continuation Total Office0ContinuationTotalOfficeCnt
Continuation Total Employee0ContinuationTotalEmployeeCnt
Total Office1TotalOfficeCnt
Total Employee12TotalEmployeeCnt
Subtotal Spent$1,201,465SubtotalSpentAmt
Continuation Spent$0ContinuationSpentAmt
Total Spent$1,201,465TotalSpentAmt
Transfer To Foreign Corp0TransferToForeignCorpInd
Interest In Foreign Trust0InterestInForeignTrustInd
Foreign Corp OwnershipYes (1)ForeignCorpOwnershipInd
Passive Foreign Investmest Co0PassiveForeignInvestmestCoInd
Foreign Partnership0ForeignPartnershipInd
Boycott Countries0BoycottCountriesInd

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePart III Accounting Method:FormAndLineReferenceDesc

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr Plan0SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd
Comp Based On Revenue Of Flng Org0CompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related Orgs0CompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng Org0CompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd Orgs0CompBsdNetEarnsRltdOrgsInd
Any Non Fixed Payments0AnyNonFixedPaymentsInd
Initial Contract Exception0InitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (3 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
TRACI ALFORD
PRESIDENT$371,771$0$0$0$0$0$8,545$0$1,824$0$382,140$0$0$0
VERONICA PARKER-HAHN
SVP/GROWTH AND INNOVATION$190,101$0$0$0$0$0$0$0$21,692$0$211,793$0$0$0
JILL WHALEN
SVP/INTERNATIONAL$158,082$0$0$0$0$0$1,827$0$6,357$0$166,266$0$0$0

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (6 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Form 990, Part VI, Section B, line 11bTHE TREASURER AND BOARD MEMBERS ON THE FINANCE COMMITTEE REVIEWS THE FORM 990 BEFORE THE THE RETURN.
Form 990, Part VI, Section B, line 12cDIRECTORS REVIEW AND SIGN A CONFLICT OF INTEREST POLICY DISCLOSURE FORM UPON THE BEGINNING OF THEIR TERM AS A DIRECTOR, AND ANY SUBSEQUENT RE-ELECTION. IF ANY CONFLICTS ARE DISCLOSED, THE BOARD WILL REVIEW THEM TO DETERMINE APPROPRIATE ACTION
Form 990, Part VI, Section B, line 15WE USE THREE COMPENSATION STUDIES: "NATIONAL COMPENSATION STUDY, ASSOCIATION CHIEF STAFF EXECUTIVES" BY THE AMERICAN RESEARCH COMPANY; "SALARY GUIDE, NATIONAL ASSOCIATIONS AND NONPROFITS" BY CEO UPDATE; AND THE "ASSOCIATION EXECUTIVES. THEY ARE RELEVANT FOR MOST OF EFFIE'S SENIOR AND MIDDLE MANAGEMENT. WHEN THERE IS NO DATA FOR COMPARABLE POSITIONS, WE CONSIDER THE IMPORTANCE AND COMPLEXITY OF HIS OR HER ROLE VIS A VIS OF OTHERS FOR WHOM WE HAVE NO OBSERVABLE DATA.
Form 990, Part VI, Section C, line 18990 IS AVAILABLE AT GUIDESTAR.ORG.
Form 990, Part VI, Section C, line 19DOCUMENTS ARE AVAILABLE TO INTERESTED PARTIES UPON REQUEST AT THE ORGANIZATION'S OFFICES.
PART XII, LINE 2CTHIS PROCESS HAS NOT CHANGED FROM PRIOR YEAR.

Schedule R IRS990ScheduleR

Id Related Org Txbl Corp Tr IdRelatedOrgTxblCorpTrGrp

Related Organization Name RelatedOrganizationName

FieldValueIRS element (for citing)
Business Name Line1Effie Culture Dissemination (Shanghai) Co LtdBusinessNameLine1Txt

Foreign Address ForeignAddress

FieldValueIRS element (for citing)
Address Line1B4 No14 Jiuxianqiao Rd CW IndustAddressLine1Txt
CityChaoyang BeijingCityNm
CountryCHCountryCd
FieldValueIRS element (for citing)
Primary ActivitiesMARKETING EFFECTIVENESSPrimaryActivitiesTxt
Legal Domicile Foreign CountryCHLegalDomicileForeignCountryCd

Direct Controlling Entity Name DirectControllingEntityName

FieldValueIRS element (for citing)
Business Name Line1EFFIE WORLDWIDE INCBusinessNameLine1Txt
FieldValueIRS element (for citing)
Entity TypeCEntityTypeTxt
Share Of Total Income$318,899ShareOfTotalIncomeAmt
Share Of EOY Assets$236,295ShareOfEOYAssetsAmt
Ownership1.00000OwnershipPct
Controlled Organization0ControlledOrganizationInd
FieldValueIRS element (for citing)
Receipt Of Int Annts Rnts Rylts0ReceiptOfIntAnntsRntsRyltsInd
Gift Grnt Or Cap Contri To Oth Org0GiftGrntOrCapContriToOthOrgInd
Gift Grnt Cap Contri From Oth Org0GiftGrntCapContriFromOthOrgInd
Loans Or Guarantees To Other Org0LoansOrGuaranteesToOtherOrgInd
Loans Or Guarantees From Oth Org0LoansOrGuaranteesFromOthOrgInd
Div Related OrganizationYes (1)DivRelatedOrganizationInd
Asset Sale To Other Org0AssetSaleToOtherOrgInd
Asset Purchase From Other Org0AssetPurchaseFromOtherOrgInd
Asset Exchange0AssetExchangeInd
Rental Of Facilities To Oth Org0RentalOfFacilitiesToOthOrgInd
Rental Of Fclts From Oth Org0RentalOfFcltsFromOthOrgInd
Perform Of Services For Oth Org0PerformOfServicesForOthOrgInd
Perform Of Services By Other Org0PerformOfServicesByOtherOrgInd
Sharing Of Facilities0SharingOfFacilitiesInd
Paid Employees Sharing0PaidEmployeesSharingInd
Reimbursement Paid To Other Org0ReimbursementPaidToOtherOrgInd
Reimbursement Paid By Other Org0ReimbursementPaidByOtherOrgInd
Transfer To Other Org0TransferToOtherOrgInd
Transfer From Other Org0TransferFromOtherOrgInd

Transactions Related Org TransactionsRelatedOrgGrp

Other Organization Name OtherOrganizationName

FieldValueIRS element (for citing)
Business Name Line1Effie Culture Dissemination (Shanghai) Co LtdBusinessNameLine1Txt
FieldValueIRS element (for citing)
Transaction TypeFTransactionTypeTxt
Involved$152,153InvolvedAmt
Method Of Amount DeterminationCASH RECEIVEDMethodOfAmountDeterminationTxt