STRATEGY STUDIO / PUBLIC DATA EXPLORER

RETHINK MEDIA INC: Form 990, tax year 2024

View the entire original 990 at ProPublica ↗

Organization
RETHINK MEDIA INC (EIN 46-2005479)
Tax period
2024-01-01 to 2024-12-31
Filed
2025-08-27
IRS object ID
202512399349300116
Schema version
2024v5.2
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2025-08-27T08:38:16-07:00ReturnTs
Tax Period End2024-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN811489821PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1HEALY AND ASSOCIATESBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line11200 CONCORD AVE STE 250AddressLine1Txt
CityCONCORDCityNm
State AbbreviationCAStateAbbreviationCd
ZIP94520ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2024-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN462005479EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1ReThink MediaBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlRETHBusinessNameControlTxt
Phone5108455789PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line12443 Fillmore St 380-7140AddressLine1Txt
CitySan FranciscoCityNm
State AbbreviationCAStateAbbreviationCd
ZIP94115ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonMark Reading-SmithPersonNm
Person TitleExecutive Dir.PersonTitleTxt
Signature2025-08-27SignatureDt
Discuss With Paid PreparerYes (true)DiscussWithPaidPreparerInd
FieldValueIRS element (for citing)
IRS Responsible Prty Info CurrYes (true)IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonHasina Sabrina ChowdhuryPreparerPersonNm
PTINP03013259PTIN
Phone9256030800PhoneNum
FieldValueIRS element (for citing)
Tax2024TaxYr
Build TS2025-03-06 01:10:19ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Principal OfficerMark Reading-SmithPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line12443 Fillmore St 380-7140AddressLine1Txt
CitySan FranciscoCityNm
State AbbreviationCAStateAbbreviationCd
ZIP94115ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$1,777,318GrossReceiptsAmt
Group Return For AffiliatesfalseGroupReturnForAffiliatesInd
Organization501c3Yes (X)Organization501c3Ind
Website Addresswww.rethinkmedia.orgWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation2014FormationYr
Legal Domicile StateCALegalDomicileStateCd
Activity Or MissionReThink Media believes that collaborative communications are key to winning real social and political change that endures. We help organizations, coalitions, and movements use the media to reach the right audiences with the right messages. (Cont. on Sch O)ActivityOrMissionDesc
Voting Members Governing Body10VotingMembersGoverningBodyCnt
Voting Members Independent10VotingMembersIndependentCnt
Total Employee23TotalEmployeeCnt
Total Gross UBI$0TotalGrossUBIAmt
PY Contributions Grants$2,062,203PYContributionsGrantsAmt
CY Contributions Grants$1,515,114CYContributionsGrantsAmt
PY Program Service Revenue$65,000PYProgramServiceRevenueAmt
CY Program Service Revenue$189,656CYProgramServiceRevenueAmt
PY Investment Income$87,034PYInvestmentIncomeAmt
CY Investment Income$58,609CYInvestmentIncomeAmt
PY Other Revenue$11,006PYOtherRevenueAmt
CY Other Revenue$13,939CYOtherRevenueAmt
PY Total Revenue$2,225,243PYTotalRevenueAmt
CY Total Revenue$1,777,318CYTotalRevenueAmt
CY Grants And Similar Paid$20,000CYGrantsAndSimilarPaidAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$2,403,529PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$1,776,944CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$51,220PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$148,466CYTotalFundraisingExpenseAmt
PY Other Expenses$533,025PYOtherExpensesAmt
CY Other Expenses$419,135CYOtherExpensesAmt
PY Total Expenses$2,987,774PYTotalExpensesAmt
CY Total Expenses$2,216,079CYTotalExpensesAmt
PY Revenues Less Expenses-$762,531PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$438,761CYRevenuesLessExpensesAmt
Total Assets BOY$2,817,178TotalAssetsBOYAmt
Total Assets EOY$2,240,502TotalAssetsEOYAmt
Total Liabilities BOY$360,774TotalLiabilitiesBOYAmt
Total Liabilities EOY$194,275TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$2,456,404NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$2,046,227NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionWe strengthen groups collaborative media and communications capacity, increase the voiceshare of advocates, experts, and community spokespeople, and provide in-depth media, messaging, and opinion research to advance effective organizing and advocacy strategy. All driven by a belief that the stronger groups are across an issue sector and the tighter their collaboration, the more likely they are to win real and lasting social change. ReThink works in several distinct, yet interconnected, issue areas: combating bigotry and advancing human and civil rights; ensuring fair elections, impartial courts, and a more representative democracy; and working to end militarism and advance a more just and constructive US foreign and national security policy.MissionDesc
Significant New Program SrvcfalseSignificantNewProgramSrvcInd
Significant ChangefalseSignificantChangeInd
Expense$485,737ExpenseAmt
Revenue$21,469RevenueAmt
DescInclusive Democracy Collaborative (Continued on Schedule O)Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
Expense$424,018ExpenseAmt
Grant$20,000GrantAmt
Revenue$62,300RevenueAmt
DescPeace & Security CollaborativeAchievement for this program:Weve helped strengthen the voice of the nation's foremost leaders and experts for years, exploring solutions to vital national security challenges. In 2024, ReThink Media played a critical role in ensuring the local and national voices of nuclear security experts and impacted communities -- including work around the Radiation Exposure Compensation Act and the Doomsday Clock anniversary -- were heard in press coverage. Simultaneously, peacebuilding work focused on US military spending, arms sales, and examining the true costs of US wars, while bringing new impacted and underrepresented perspectives to the national conversation through earned and owned media.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
Expense$398,919ExpenseAmt
Revenue$25,735RevenueAmt
DescRights & Inclusion Collaborative (Continued on Schedule O)Desc

Prog Srvc Accom Acty Other ProgSrvcAccomActyOtherGrp (3 entries)

ExpenseExpenseAmtRevenueRevenueAmtDescDesc
$335,537$80,152AnalysisAchievement for this program:The Research & Analysis team strategically maps the media and public opinion landscape to ensure that the right voices are heard, at the right moment, and in the right mediums to shift public opinion and achieve policy wins. In 2024, the Analysis team completed several survey projects on various topics, including the war in Gaza and transnational repression. We conducted a major media analysis of news about China's nuclear weapons program and the US posture toward it, presenting the findings to the arms control community and China policy experts. The team completed several vital internal-facing analyses of programmatic initiatives and supported the strategic plan development process through survey design and strategic analysis.
Inclusive Democracy CollaborativeAchievement for this program:Our Inclusive Democracy Collaborative has worked alongside leading local, regional, and national partners to advance a more inclusive and representative democracy, one where every American has an equal voice and a meaningful stake in the decisions that shape their lives. In 2024, ReThink Media delivered strategic, hands-on communications support to help partners expose antidemocratic power grabs and elevate local campaign finance reform efforts. We helped secure widespread media coverage for democracy campaigns across the country, resulting in placements in major media outlets. We played a pivotal role in shaping messaging strategies ahead of the presidential election and provided rapid-response support that enabled partners to act swiftly and strategically when crisis moments arose. We also empowered the next generation of democracy leaders through a digital strategy training tailored for Gen Z organizers, and led a dynamic national panel featuring youth activists and public opinion experts on how to effectively engage and mobilize young voters, drawing participants from 11 states across the country.
Rights & Inclusion CollaborativeAchievement for this program:Our Rights & Inclusion team mobilizes Black, Arab, Muslim, Middle Eastern, Sikh, and South Asian American (BAMEMSSA) community leaders and allies across the nation to oppose hate crimes, discriminatory legislation, and anti-Muslim prejudice. In 2024, ReThink Media conducted six virtual and in-person capacity building trainings on communications strategies, messaging, and effective interviewing for partners in the civil society and grassroots sector. We also served as strategic communication partners to community organizations, leaders, and activists, to elevate their voices during pivotal moments including the 2024 election cycle. We increased the voice share of BAMEMSSA communities by placing opinion pieces and letters to the editor in local and national outlets, disseminating message guidance, pitching compelling stories to reporters, and training new spokespeople.
FieldValueIRS element (for citing)
Total Other Prog Srvc Expense$335,537TotalOtherProgSrvcExpenseAmt
Total Other Prog Srvc Revenue$80,152TotalOtherProgSrvcRevenueAmt
Total Program Service Expenses$1,644,211TotalProgramServiceExpensesAmt
Described In Section501c3Yes (true)DescribedInSection501c3Ind
Schedule B RequiredYes (true)ScheduleBRequiredInd
Political Campaign ActyfalsePoliticalCampaignActyInd
Lobbying ActivitiesYes (true)LobbyingActivitiesInd
Subject To Proxy TaxfalseSubjectToProxyTaxInd
Donor Advised FundfalseDonorAdvisedFundInd
Conservation EasementsfalseConservationEasementsInd
Collections Of ArtfalseCollectionsOfArtInd
Credit CounselingfalseCreditCounselingInd
Donor Rstr Or Quasi EndowmentsfalseDonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentfalseReportLandBuildingEquipmentInd
Report Investments Other SecfalseReportInvestmentsOtherSecInd
Report Program Related InvstfalseReportProgramRelatedInvstInd
Report Other AssetsfalseReportOtherAssetsInd
Report Other LiabilitiesYes (true)ReportOtherLiabilitiesInd
Include FIN48 FootnotefalseIncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (true)IndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtfalseConsolidatedAuditFinclStmtInd
School OperatingfalseSchoolOperatingInd
Foreign OfficefalseForeignOfficeInd
Foreign ActivitiesfalseForeignActivitiesInd
More Than5000 K To OrgfalseMoreThan5000KToOrgInd
More Than5000 K To IndividualsfalseMoreThan5000KToIndividualsInd
Professional FundraisingfalseProfessionalFundraisingInd
Fundraising ActivitiesfalseFundraisingActivitiesInd
Gaming ActivitiesfalseGamingActivitiesInd
Operate HospitalfalseOperateHospitalInd
Grants To OrganizationsYes (true)GrantsToOrganizationsInd
Grants To IndividualsfalseGrantsToIndividualsInd
Schedule J RequiredYes (true)ScheduleJRequiredInd
Tax Exempt BondsfalseTaxExemptBondsInd
Engaged In Excess Benefit TransfalseEngagedInExcessBenefitTransInd
PY Excess Benefit TransfalsePYExcessBenefitTransInd
Loan OutstandingfalseLoanOutstandingInd
Grant To Related PersonfalseGrantToRelatedPersonInd
Business Rln With Org MemfalseBusinessRlnWithOrgMemInd
Business Rln With Fam MemfalseBusinessRlnWithFamMemInd
Business Rln With35 Ctrl EntfalseBusinessRlnWith35CtrlEntInd
Deductible Non Cash ContrifalseDeductibleNonCashContriInd
Deductible Art ContributionfalseDeductibleArtContributionInd
Terminate OperationsfalseTerminateOperationsInd
Partial LiquidationfalsePartialLiquidationInd
Disregarded EntityfalseDisregardedEntityInd
Related EntityfalseRelatedEntityInd
Related Organization Ctrl EntfalseRelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd OrgfalseTrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted PrtshpfalseActivitiesConductedPrtshpInd
Schedule O RequiredYes (true)ScheduleORequiredInd
IRP Document7IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (true)BackupWthldComplianceInd
Employee23EmployeeCnt
Employment Tax Returns FiledYes (true)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitfalseUnrelatedBusIncmOverLimitInd
Foreign Financial AccountfalseForeignFinancialAccountInd
Prohibited Tax Shelter TransfalseProhibitedTaxShelterTransInd
Taxable Party NotificationfalseTaxablePartyNotificationInd
Nondeductible ContributionsfalseNondeductibleContributionsInd
Quid Pro Quo ContributionsfalseQuidProQuoContributionsInd
Form8282 Property Disposed OffalseForm8282PropertyDisposedOfInd
Form8282 Filed0Form8282FiledCnt
Rcv Fnds To Pay Prsnl Bnft CntrctfalseRcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft CntrctfalsePayPremiumsPrsnlBnftCntrctInd
Form8899 FiledindfalseForm8899Filedind
Form1098 C FiledfalseForm1098CFiledInd
Indoor Tanning ServicesfalseIndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht PymtfalseSubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst IncfalseSubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members10GoverningBodyVotingMembersCnt
Independent Voting Member10IndependentVotingMemberCnt
Family Or Business RlnYes (true)FamilyOrBusinessRlnInd
Delegation Of Mgmt DutiesfalseDelegationOfMgmtDutiesInd
Change To Org DocumentsfalseChangeToOrgDocumentsInd
Material Diversion Or MisusefalseMaterialDiversionOrMisuseInd
Members Or StockholdersfalseMembersOrStockholdersInd
Election Of Board MembersfalseElectionOfBoardMembersInd
Decisions Subject To ApprovafalseDecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (true)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (true)MinutesOfCommitteesInd
Officer Mailing AddressfalseOfficerMailingAddressInd
Local ChaptersfalseLocalChaptersInd
Form990 Provided To Gvrn BodyYes (true)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (true)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (true)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (true)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (true)WhistleblowerPolicyInd
Document Retention PolicyYes (true)DocumentRetentionPolicyInd
Compensation Process CEOYes (true)CompensationProcessCEOInd
Compensation Process OtherYes (true)CompensationProcessOtherInd
Investment In Joint VenturefalseInvestmentInJointVentureInd
States Where Copy Of Return Is FldCAStatesWhereCopyOfReturnIsFldCd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

FieldValueIRS element (for citing)
PersonRethink MediaPersonNm
Phone5108455789PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line12443 Fillmore St 380-7140AddressLine1Txt
CitySan FranciscoCityNm
State AbbreviationCAStateAbbreviationCd
ZIP94115ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (15 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtAverage Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRtOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorInd
Mark Reading-Smith
Executive Dir.40.000.00Yes (X)$165,758$0$23,797
Burt Edwards
Dir. of Programs40.000.00$137,237$0$19,267
Fadwa Rashid
Dir. of Finance40.000.00Yes (X)$122,972$0$25,041
Eva Galanes-Rosenbaum
COO40.000.00Yes (X)$129,665$0$16,131
MacKenzie Hamilton
Program Dir.40.000.00$104,467$0$13,014
Nancy Chi Cantalupo
Director1.000.00$0$0$0Yes (X)
Reva Patwardhan
Director1.000.00$0$0$0Yes (X)
Tyler Lewis
Board Chair1.000.00Yes (X)$0$0$0Yes (X)
Chris Dunn
Treasurer1.000.00Yes (X)$0$0$0Yes (X)
Kathy Armstrong
Secretary1.000.00Yes (X)$0$0$0Yes (X)
Jennifer Carnig
Director1.000.00$0$0$0Yes (X)
Sapreet Kaur Saluja
Director1.000.00$0$0$0Yes (X)
Joann Lee Wagner
Director1.000.00$0$0$0Yes (X)
Amanda Simon
Director1.000.00$0$0$0Yes (X)
Jonas Kieffer
Director1.000.00$0$0$0Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$660,099TotalReportableCompFromOrgAmt
Total Other Compensation$97,250TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K5IndivRcvdGreaterThan100KCnt
Former Ofcr Employees ListedfalseFormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (true)TotalCompGreaterThan150KInd
Compensation From Other SrcsfalseCompensationFromOtherSrcsInd
Cntrct Rcvd Greater Than100 K0CntrctRcvdGreaterThan100KCnt
Membership Dues$170,364MembershipDuesAmt
All Other Contributions$1,344,750AllOtherContributionsAmt
Total Contributions$1,515,114TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp

FieldValueIRS element (for citing)
DescConsulting ServicesDesc
Business813990BusinessCd
Total Revenue Column$189,656TotalRevenueColumnAmt
Related Or Exempt Func Income$189,656RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Total Program Service Revenue$189,656TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$58,609TotalRevenueColumnAmt
Exclusion$58,609ExclusionAmt

Incm From Invest Bond Proceeds IncmFromInvestBondProceedsGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Royalties Revenue RoyaltiesRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Net Rental Income Or Loss NetRentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Net Income From Gaming NetIncomeFromGamingGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Net Income Or Loss NetIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Other Revenue Misc OtherRevenueMiscGrp

FieldValueIRS element (for citing)
DescOther IncomeDesc
Business900099BusinessCd
Total Revenue Column$13,939TotalRevenueColumnAmt
Related Or Exempt Func Income$13,939RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Other Revenue Total$13,939OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,777,318TotalRevenueColumnAmt
Related Or Exempt Func Income$203,595RelatedOrExemptFuncIncomeAmt
Exclusion$58,609ExclusionAmt

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$20,000TotalAmt
Program Services$20,000ProgramServicesAmt

Grants To Domestic Individuals GrantsToDomesticIndividualsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Foreign Grants ForeignGrantsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Benefits To Members BenefitsToMembersGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$483,364TotalAmt
Program Services$366,795ProgramServicesAmt
Management And General$79,975ManagementAndGeneralAmt
Fundraising$36,594FundraisingAmt

Comp Disqual Persons CompDisqualPersonsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$1,035,405TotalAmt
Program Services$785,707ProgramServicesAmt
Management And General$171,309ManagementAndGeneralAmt
Fundraising$78,389FundraisingAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$138,382TotalAmt
Program Services$101,340ProgramServicesAmt
Management And General$27,618ManagementAndGeneralAmt
Fundraising$9,424FundraisingAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$119,793TotalAmt
Program Services$90,935ProgramServicesAmt
Management And General$19,776ManagementAndGeneralAmt
Fundraising$9,082FundraisingAmt

Fees For Services Management FeesForServicesManagementGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Lobbying FeesForServicesLobbyingGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$124,307TotalAmt
Program Services$40,855ProgramServicesAmt
Management And General$81,901ManagementAndGeneralAmt
Fundraising$1,551FundraisingAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$29,224TotalAmt
Program Services$18,496ProgramServicesAmt
Management And General$8,987ManagementAndGeneralAmt
Fundraising$1,741FundraisingAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$75,466TotalAmt
Program Services$51,465ProgramServicesAmt
Management And General$18,818ManagementAndGeneralAmt
Fundraising$5,183FundraisingAmt

Royalties RoyaltiesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$1,821TotalAmt
Program Services$1,270ProgramServicesAmt
Management And General$416ManagementAndGeneralAmt
Fundraising$135FundraisingAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$43,391TotalAmt
Program Services$33,502ProgramServicesAmt
Management And General$4,620ManagementAndGeneralAmt
Fundraising$5,269FundraisingAmt

Pymt Travel Entrtnmnt Pub Ofcl PymtTravelEntrtnmntPubOfclGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$5,737TotalAmt
Program Services$4,580ProgramServicesAmt
Management And General$874ManagementAndGeneralAmt
Fundraising$283FundraisingAmt

Interest InterestGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Payments To Affiliates PaymentsToAffiliatesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$17,174TotalAmt
Program Services$7,251ProgramServicesAmt
Management And General$9,108ManagementAndGeneralAmt
Fundraising$815FundraisingAmt

Other Expenses OtherExpensesGrp

FieldValueIRS element (for citing)
DescMedia outreach and monitoringDesc
Total$122,015TotalAmt
Program Services$122,015ProgramServicesAmt

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$2,216,079TotalAmt
Program Services$1,644,211ProgramServicesAmt
Management And General$423,402ManagementAndGeneralAmt
Fundraising$148,466FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$339,875BOYAmt
EOY$1,249,041EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
BOY$670,664BOYAmt
EOY$202,700EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$321BOYAmt
EOY$0EOYAmt

Receivables From Officers Etc ReceivablesFromOfficersEtcGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Rcvbl From Disqualified Prsn RcvblFromDisqualifiedPrsnGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Oth Notes Loans Receivable Net OthNotesLoansReceivableNetGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$83,603BOYAmt
EOY$86,245EOYAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$1,722,715BOYAmt
EOY$702,516EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Investments Program Related InvestmentsProgramRelatedGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Intangible Assets IntangibleAssetsGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$2,817,178BOYAmt
EOY$2,240,502EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$15,009BOYAmt
EOY$6,003EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$42,029BOYAmt
EOY$32,375EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$303,736BOYAmt
EOY$155,897EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$360,774BOYAmt
EOY$194,275EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$1,489,154BOYAmt
EOY$1,400,236EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$967,250BOYAmt
EOY$645,991EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$2,456,404BOYAmt
EOY$2,046,227EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$2,817,178BOYAmt
EOY$2,240,502EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss-$438,761ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst$28,584NetUnrlzdGainsLossesInvstAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or ReviewfalseAccountantCompileOrReviewInd
FS AuditedYes (true)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (true)AuditCommitteeInd
Federal Grant Audit RequiredfalseFederalGrantAuditRequiredInd

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
Public Organization170Yes (X)PublicOrganization170Ind

Gifts Grants Contri Rcvd170 GiftsGrantsContriRcvd170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$2,035,638CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$3,699,013CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$2,165,436CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$2,062,203CurrentTaxYearMinus1YearAmt
Current Tax Year$1,515,114CurrentTaxYearAmt
Total$11,477,404TotalAmt

Tax Rev Levied Orgnztnl Bnft170 TaxRevLeviedOrgnztnlBnft170Grp

FieldValueIRS element (for citing)
Total$0TotalAmt

Govt Furn Srvc Fclts Vl170 GovtFurnSrvcFcltsVl170Grp

FieldValueIRS element (for citing)
Total$0TotalAmt

Total Calendar Year170 TotalCalendarYear170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$2,035,638CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$3,699,013CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$2,165,436CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$2,062,203CurrentTaxYearMinus1YearAmt
Current Tax Year$1,515,114CurrentTaxYearAmt
Total$11,477,404TotalAmt
FieldValueIRS element (for citing)
Substantial Contributors Tot$416,122SubstantialContributorsTotAmt
Public Support Total170$11,061,282PublicSupportTotal170Amt

Gross Investment Income170 GrossInvestmentIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$5,454CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$8,314CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus1 Year$87,034CurrentTaxYearMinus1YearAmt
Current Tax Year$58,609CurrentTaxYearAmt
Total$159,411TotalAmt

Unrelated Business Net Incm170 UnrelatedBusinessNetIncm170Grp

FieldValueIRS element (for citing)
Total$0TotalAmt

Other Income170 OtherIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus3 Years$40,940CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$19,240CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$11,006CurrentTaxYearMinus1YearAmt
Current Tax Year$13,939CurrentTaxYearAmt
Total$85,125TotalAmt
FieldValueIRS element (for citing)
Total Support$11,721,940TotalSupportAmt
Gross Receipts Rltd Activities$554,139GrossReceiptsRltdActivitiesAmt
Public Support CY1700.94360PublicSupportCY170Pct
Public Support PY1700.85350PublicSupportPY170Pct
Thirty Thr Pct Suprt Tests CY170Yes (X)ThirtyThrPctSuprtTestsCY170Ind

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Form4720 Filed Section4955 TaxfalseForm4720FiledSection4955TaxInd
Correction MadefalseCorrectionMadeInd

Total Grassroots Lobbying TotalGrassrootsLobbyingGrp

FieldValueIRS element (for citing)
Filing Organizations Total$1,201FilingOrganizationsTotalAmt

Total Lobbying Expend TotalLobbyingExpendGrp

FieldValueIRS element (for citing)
Filing Organizations Total$1,201FilingOrganizationsTotalAmt

Other Exempt Purpose Expend OtherExemptPurposeExpendGrp

FieldValueIRS element (for citing)
Filing Organizations Total$2,214,878FilingOrganizationsTotalAmt

Total Exempt Purpose Expend TotalExemptPurposeExpendGrp

FieldValueIRS element (for citing)
Filing Organizations Total$2,216,079FilingOrganizationsTotalAmt

Lobbying Nontaxable Amount LobbyingNontaxableAmountGrp

FieldValueIRS element (for citing)
Filing Organizations Total$260,804FilingOrganizationsTotalAmt

Grassroots Nontaxable GrassrootsNontaxableGrp

FieldValueIRS element (for citing)
Filing Organizations Total$65,201FilingOrganizationsTotalAmt
FieldValueIRS element (for citing)
Form4720 FiledfalseForm4720FiledInd

Avg Lobbying Nontaxable Amount AvgLobbyingNontaxableAmountGrp

FieldValueIRS element (for citing)
Current Year Minus2$291,802CurrentYearMinus2Amt
Current Year Minus1$299,389CurrentYearMinus1Amt
Current Year$260,804CurrentYearAmt
Total$851,995TotalAmt
FieldValueIRS element (for citing)
Lobbying Ceiling$1,277,993LobbyingCeilingAmt

Avg Total Lobbying Expend AvgTotalLobbyingExpendGrp

FieldValueIRS element (for citing)
Current Year Minus2$7,304CurrentYearMinus2Amt
Current Year Minus1$7,350CurrentYearMinus1Amt
Current Year$1,201CurrentYearAmt
Total$15,855TotalAmt

Avg Grassroots Nontaxable AvgGrassrootsNontaxableGrp

FieldValueIRS element (for citing)
Current Year Minus2$72,951CurrentYearMinus2Amt
Current Year Minus1$74,847CurrentYearMinus1Amt
Current Year$65,201CurrentYearAmt
Total$212,999TotalAmt
FieldValueIRS element (for citing)
Grassroots Ceiling$319,499GrassrootsCeilingAmt

Avg Grassroots Lobbying Expend AvgGrassrootsLobbyingExpendGrp

FieldValueIRS element (for citing)
Current Year$1,201CurrentYearAmt
Total$1,201TotalAmt

Schedule D IRS990ScheduleD

Other Liabilities Org OtherLiabilitiesOrgGrp (3 entries)

DescDescAmtAmt
Accrued vacation payable$63,907
Payroll Liabilities$71,839
Sabbatical Liability$20,151
FieldValueIRS element (for citing)
Total Liability$155,897TotalLiabilityAmt
Total Rev Etc Audited Fincl Stmt$1,819,827TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst$28,584NetUnrealizedGainsInvstAmt
Donated Services And Use Fclts$13,925DonatedServicesAndUseFcltsAmt
Revenue Not Reported$42,509RevenueNotReportedAmt
Revenue Subtotal$1,777,318RevenueSubtotalAmt
Total Revenue Per Form990$1,777,318TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$2,230,004TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts$13,925DonatedServicesUseFcltsAmt
Expenses Not Reported$13,925ExpensesNotReportedAmt
Expenses Subtotal$2,216,079ExpensesSubtotalAmt
Total Expenses Per Form990$2,216,079TotalExpensesPerForm990Amt

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Grant Records MaintainedYes (true)GrantRecordsMaintainedInd

Recipient Table RecipientTable

Recipient Business Name RecipientBusinessName

FieldValueIRS element (for citing)
Business Name Line1The Bulletin of Atomic ScientBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line11307 E 60th StAddressLine1Txt
CityChicagoCityNm
State AbbreviationILStateAbbreviationCd
ZIP60637ZIPCd
FieldValueIRS element (for citing)
Recipient EIN362136497RecipientEIN
Cash Grant$20,000CashGrantAmt
Non Cash Assistance$0NonCashAssistanceAmt
Purpose Of GrantGrantPurposeOfGrantTxt
FieldValueIRS element (for citing)
Total501c3 Org1Total501c3OrgCnt
Total Other Org0TotalOtherOrgCnt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Compensation CommitteeYes (X)CompensationCommitteeInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance PaymentfalseSeverancePaymentInd
Supplemental Nonqual Rtr PlanfalseSupplementalNonqualRtrPlanInd
Equity Based Comp ArrngmfalseEquityBasedCompArrngmInd
Comp Based On Revenue Of Flng OrgfalseCompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related OrgsfalseCompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng OrgfalseCompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd OrgsfalseCompBsdNetEarnsRltdOrgsInd
Any Non Fixed PaymentsfalseAnyNonFixedPaymentsInd
Initial Contract ExceptionfalseInitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (2 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmt
Burt Edwards
Dir. of Programs$137,237$19,267$156,504
Mark Reading-Smith
Executive Dir.$165,758$23,797$189,555

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (5 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Form 990, Part VI, Section A, Line 2Peter Ferenbach and Lynn Fahselt (founders of the organization and former ED's) are married.
Form 990, Part VI, Section B, Line 11bInitial 990 draft is prepared by an independent tax preparer. The draft is then reviewed by the Director of Finance and the Finance Committee. Adjustments are made, as necessary. Prior to filing with the IRS, the draft 990 is then distributed to the Board of Directors.
Form 990, Part VI, Section B, Line 12cYes. At a staff level, the Chief Operating Officer monitors to ensure compliance. At a Board level, this is monitored by the Executive Committee.
Form 990, Part VI, Section B, Line 15aThe Board of Directors approves a salary scale for the organization. Efforts are made to secure compensation data from industry sources in order to determine competitiveness and appropriateness of salaries. The Executive Director is removed from discussion and decisions regarding their compensation.
Form 990, Part VI, Section C, Line 19ReThink Media makes its governing documents, conflict of interest policy, and financial statements available to the public upon reasonable request.