FLORIDA TOURISM INDUSTRY MARKETING CORPORATION INC: Form 990, tax year 2018
View the entire original 990 at ProPublica ↗
- Organization
- FLORIDA TOURISM INDUSTRY MARKETING CORPORATION INC (EIN 59-3359293)
- Tax period
- 2018-07-01 to 2019-06-30
- Filed
- 2020-01-22
- IRS object ID
- 202030229349300113
- Schema version
- 2018v3.1
- Source
- Download XML · Original 990 at ProPublica
Every field in the e-filed return. Faint text is the IRS element name, for citing.
- Return header
- Form 990
- Schedule B
- Schedule C
- Schedule D
- Schedule F
- Schedule I
- Schedule J
- Schedule L
- Schedule O
Return header ReturnHeader
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return | 2020-01-22T12:19:18-06:00 | ReturnTs |
| Tax Period End | 2019-06-30 | TaxPeriodEndDt |
Preparer Firm PreparerFirmGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Firm EIN | 721396621 | PreparerFirmEIN |
Preparer Firm Name PreparerFirmName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | CARR RIGGS & INGRAM LLC | BusinessNameLine1Txt |
Preparer US Address PreparerUSAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 2633 CENTENNIAL BLVD STE 200 | AddressLine1Txt |
| City | TALLAHASSEE | CityNm |
| State Abbreviation | FL | StateAbbreviationCd |
| ZIP | 32308 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return Type | 990 | ReturnTypeCd |
| Tax Period Begin | 2018-07-01 | TaxPeriodBeginDt |
Filer Filer
| Field | Value | IRS element (for citing) |
|---|---|---|
| EIN | 593359293 | EIN |
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | FLORIDA TOURISM INDUSTRY MARKETING | BusinessNameLine1Txt |
| Business Name Line2 | CORP INC | BusinessNameLine2Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Control | FLOR | BusinessNameControlTxt |
| Phone | 8504885607 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 2540 W EXECUTIVE CENTER CIR NO 200 | AddressLine1Txt |
| City | TALLAHASSEE | CityNm |
| State Abbreviation | FL | StateAbbreviationCd |
| ZIP | 323015015 | ZIPCd |
Business Officer BusinessOfficerGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Person | SHANNA PACE | PersonNm |
| Person Title | CFO | PersonTitleTxt |
| Phone | 8504885607 | PhoneNum |
| Signature | 2020-01-17 | SignatureDt |
| Discuss With Paid Preparer | Yes (1) | DiscussWithPaidPreparerInd |
Preparer Person PreparerPersonGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Person | MICHAEL C CARTER | PreparerPersonNm |
| PTIN | P00292302 | PTIN |
| Phone | 8508788777 | PhoneNum |
Filing Security Information FilingSecurityInformation
IP Address IPAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| I Pv4 Address | 96.72.24.10 | IPv4AddressTxt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| IP | 2020-01-17 | IPDt |
| IP Tm | 10:48:09 | IPTm |
| IP Timezone | ES | IPTimezoneCd |
| Filing License Type | P | FilingLicenseTypeCd |
| At Submission Creation Device Id | DA39A3EE5E6B4B0D3255BFEF95601890AFD80709 | AtSubmissionCreationDeviceId |
| At Submission Filing Device Id | 2D27FE358E7E77D4166D483DFDAFEEBECD7996E2 | AtSubmissionFilingDeviceId |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Tax | 2018 | TaxYr |
| Build TS | 2020-09-23 17:36:50Z | BuildTS |
Form 990 IRS990
Doing Business As Name DoingBusinessAsName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | VISIT FLORIDA | BusinessNameLine1Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Principal Officer | SHANNA PACE | PrincipalOfficerNm |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 2540 W EXECUTIVE CENTER CIR NO 200 | AddressLine1Txt |
| City | TALLAHASSEE | CityNm |
| State Abbreviation | FL | StateAbbreviationCd |
| ZIP | 323015015 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Gross Receipts | $90,995,699 | GrossReceiptsAmt |
| Group Return For Affiliates | 0 | GroupReturnForAffiliatesInd |
| Organization501c | Yes (X) | Organization501cInd |
| Website Address | WWW.VISITFLORIDA.ORG, WWW.VISITFLORIDA.COM | WebsiteAddressTxt |
| Type Of Organization Corp | Yes (X) | TypeOfOrganizationCorpInd |
| Formation | 1995 | FormationYr |
| Legal Domicile State | FL | LegalDomicileStateCd |
| Activity Or Mission | TO PROMOTE VISITATION TO FLORIDA BY STRENGTHENING FLORIDA'S SHARE OF THE GLOBAL TRAVEL MARKET WITH THE GOAL OF MAXIMIZING THE ECONOMIC IMPACT OF TRAVEL AND TOURISM TO FLORIDA. | ActivityOrMissionDesc |
| Voting Members Governing Body | 29 | VotingMembersGoverningBodyCnt |
| Voting Members Independent | 29 | VotingMembersIndependentCnt |
| Total Employee | 156 | TotalEmployeeCnt |
| Total Volunteers | 29 | TotalVolunteersCnt |
| Total Gross UBI | $179,750 | TotalGrossUBIAmt |
| Net Unrelated Bus Txbl Incm | $0 | NetUnrelatedBusTxblIncmAmt |
| PY Contributions Grants | $75,999,152 | PYContributionsGrantsAmt |
| CY Contributions Grants | $75,994,680 | CYContributionsGrantsAmt |
| PY Program Service Revenue | $14,056,722 | PYProgramServiceRevenueAmt |
| CY Program Service Revenue | $14,745,999 | CYProgramServiceRevenueAmt |
| PY Investment Income | $29,007 | PYInvestmentIncomeAmt |
| CY Investment Income | -$6,525 | CYInvestmentIncomeAmt |
| PY Other Revenue | $204,895 | PYOtherRevenueAmt |
| CY Other Revenue | $201,672 | CYOtherRevenueAmt |
| PY Total Revenue | $90,289,776 | PYTotalRevenueAmt |
| CY Total Revenue | $90,935,826 | CYTotalRevenueAmt |
| PY Grants And Similar Paid | $268,748 | PYGrantsAndSimilarPaidAmt |
| CY Grants And Similar Paid | $2,250,087 | CYGrantsAndSimilarPaidAmt |
| PY Benefits Paid To Members | $0 | PYBenefitsPaidToMembersAmt |
| CY Benefits Paid To Members | $0 | CYBenefitsPaidToMembersAmt |
| PY Salaries Comp Emp Bnft Paid | $11,109,624 | PYSalariesCompEmpBnftPaidAmt |
| CY Salaries Comp Emp Bnft Paid | $12,432,317 | CYSalariesCompEmpBnftPaidAmt |
| PY Total Prof Fndrsng Expns | $0 | PYTotalProfFndrsngExpnsAmt |
| CY Total Prof Fndrsng Expns | $0 | CYTotalProfFndrsngExpnsAmt |
| CY Total Fundraising Expense | $0 | CYTotalFundraisingExpenseAmt |
| PY Other Expenses | $77,551,220 | PYOtherExpensesAmt |
| CY Other Expenses | $79,952,922 | CYOtherExpensesAmt |
| PY Total Expenses | $88,929,592 | PYTotalExpensesAmt |
| CY Total Expenses | $94,635,326 | CYTotalExpensesAmt |
| PY Revenues Less Expenses | $1,360,184 | PYRevenuesLessExpensesAmt |
| CY Revenues Less Expenses | -$3,699,500 | CYRevenuesLessExpensesAmt |
| Total Assets BOY | $55,826,380 | TotalAssetsBOYAmt |
| Total Assets EOY | $47,991,304 | TotalAssetsEOYAmt |
| Total Liabilities BOY | $31,462,050 | TotalLiabilitiesBOYAmt |
| Total Liabilities EOY | $27,326,474 | TotalLiabilitiesEOYAmt |
| Net Assets Or Fund Balances BOY | $24,364,330 | NetAssetsOrFundBalancesBOYAmt |
| Net Assets Or Fund Balances EOY | $20,664,830 | NetAssetsOrFundBalancesEOYAmt |
| Info In Schedule O Part III | Yes (X) | InfoInScheduleOPartIIIInd |
| Mission | TO PROMOTE VISITATION TO FLORIDA BY STRENGTHENING FLORIDA'S SHARE OF THE GLOBAL TRAVEL MARKET WITH THE GOAL OF MAXIMIZING THE ECONOMIC IMPACT OF TRAVEL AND TOURISM TO FLORIDA. | MissionDesc |
| Significant New Program Srvc | 0 | SignificantNewProgramSrvcInd |
| Significant Change | 0 | SignificantChangeInd |
| Desc | ADVERTISING - VISIT FLORIDA CONDUCTS MULTI-CHANNEL MARKETING INITIATIVES TO REACH POTENTIAL VISITORS AND DRIVE VISITATION FROM TRAVELERS ALL ACROSS THE UNITED STATES AND INTERNATIONALLY. THESE INITIATIVES ARE MAINLY INTEGRATED MARKETING CAMPAIGNS THAT CONSIST OF ADVERTISING, PUBLIC RELATIONS, CONTENT DEVELOPMENT AND DISTRIBUTION, SPONSORSHIP, DIGITAL MARKETING AND SOCIAL MEDIA.ADVERTISING IMPACT: TOURISM WAS RESPONSIBLE FOR WELCOMING 127.0 MILLION VISITORS IN 2018, WHICH MAKES THE INDUSTRY ONE OF THE LEADING TAX REVENUE AND JOBS PRODUCERS IN FLORIDA. BASED ON THE LATEST ECONOMIC IMPACT STUDY, FLORIDA VISITORS CONTRIBUTED $85.9 BILLION TO FLORIDA'S ECONOMY IN 2017, GENERATING $11.4 BILLION IN STATE AND LOCAL TAXES AND SUPPORTING 1.5 MILLION FLORIDA JOBS.VISITORS CONTRIBUTE AN AVERAGE OF $235 MILLION PER DAY TO FLORIDA'S ECONOMY. EVERY 81 VISITORS TO THE STATE SUPPORT ONE TOURISM JOB. VISIT FLORIDA HAS SIGNIFICANTLY CONTRIBUTED TO THE CONTINUED INCREASE IN VISITOR SPENDING, TAX REVENUE, AND JOB CREATION.FOR EVERY $1 THE STATE INVESTS IN VISIT FLORIDA, $2.15 IN TAX REVENUE IS RETURNED. IN FISCAL YEAR 2018-2019, 55.2 PERCENT OF VISITORS WERE SIGNIFICANTLY INFLUENCED BY VISIT FLORIDA MARKETING EFFORTS. | Desc |
Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Desc | COOPERATIVE PROMOTIONAL PROGRAMS: VISIT FLORIDA ASSISTS INTERESTED PARTIES IN ORGANIZING FLORIDA PROMOTIONAL PACKAGES. IN RETURN FOR VISIT FLORIDA'S ASSISTANCE, VISIT FLORIDA AND OTHER PARTICIPANTS RECEIVE COMPLIMENTARY ADVERTISING IN VARIOUS PRINT, TELEVISION, DIGITAL AND RADIO MEDIA USED IN PROMOTING THE PACKAGE. | Desc |
Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Desc | TRADE SHOWS: VISIT FLORIDA HOSTS THE ANNUAL GOVERNOR'S CONFERENCE ON TOURISM. THE CONFERENCE OUTLINES THE MARKETING PLAN, PROVIDES EDUCATIONAL SPEAKERS, VENDORS AND NETWORKING OPPORTUNITIES. VISIT FLORIDA HOSTS FLORIDA ENCOUNTER, AN APPOINTMENT-BASED SHOW WHERE MEETING PROFESSIONALS MEET WITH FLORIDA SUPPLIERS TO BOOK FUTURE BUSINESS. VISIT FLORIDA HOSTS FLORIDA HUDDLE, ANOTHER APPOINTMENT-BASED SHOW WHERE TOUR OPERATORS FROM ACROSS THE STATE MEET WITH DOMESTIC AND INTERNATIONAL BUYERS TO BOOK FUTURE BUSINESS. IN ADDITION TO THESE VISIT FLORIDA-OWNED TRADE SHOWS, THE MARKETING AND EVENTS DEPARTMENT WORKS CLOSELY WITH KEY TRAVEL AGENTS, TOUR OPERATORS AND MEETING PROFESSIONALS TO KEEP FLORIDA IN THE DESTINATION FOREFRONT. THEY ALSO ORGANIZE EDUCATIONAL SEMINARS, RESERVATION TRAINING, FAMILIARIZATION TOURS, TRADE SHOWS AND CONSUMER SHOWS AND INVITE THE FLORIDA INDUSTRY TO PARTICIPATE IN THESE EVENTS TO CREATE A LARGER FLORIDA PRESENCE. | Desc |
Prog Srvc Accom Acty Other ProgSrvcAccomActyOtherGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Desc | AS OF JUNE 30, 2019, VISIT FLORIDA HAD 11,596 WEB LISTING AFFILIATES AND 1,813 FULLY ENGAGED PARTNERS, FOR A TOTAL OF 13,409 TOURISM BUSINESSES BEING SERVED BY VISIT FLORIDA. | Desc |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Described In Section501c3 | 0 | DescribedInSection501c3Ind |
| Schedule B Required | Yes (1) | ScheduleBRequiredInd |
| Political Campaign Acty | 0 | PoliticalCampaignActyInd |
| Subject To Proxy Tax | Yes (1) | SubjectToProxyTaxInd |
| Donor Advised Fund | 0 | DonorAdvisedFundInd |
| Conservation Easements | 0 | ConservationEasementsInd |
| Collections Of Art | 0 | CollectionsOfArtInd |
| Credit Counseling | 0 | CreditCounselingInd |
| Temp Or Permanent Endowments | 0 | TempOrPermanentEndowmentsInd |
| Report Land Building Equipment | Yes (1) | ReportLandBuildingEquipmentInd |
| Report Investments Other Sec | 0 | ReportInvestmentsOtherSecInd |
| Report Program Related Invst | 0 | ReportProgramRelatedInvstInd |
| Report Other Assets | 0 | ReportOtherAssetsInd |
| Report Other Liabilities | 0 | ReportOtherLiabilitiesInd |
| Include FIN48 Footnote | Yes (1) | IncludeFIN48FootnoteInd |
| Independent Audit Fincl Stmt | Yes (1) | IndependentAuditFinclStmtInd |
| Consolidated Audit Fincl Stmt | 0 | ConsolidatedAuditFinclStmtInd |
| School Operating | 0 | SchoolOperatingInd |
| Foreign Office | Yes (1) | ForeignOfficeInd |
| Foreign Activities | Yes (1) | ForeignActivitiesInd |
| More Than5000 K To Org | 0 | MoreThan5000KToOrgInd |
| More Than5000 K To Individuals | 0 | MoreThan5000KToIndividualsInd |
| Professional Fundraising | 0 | ProfessionalFundraisingInd |
| Fundraising Activities | 0 | FundraisingActivitiesInd |
| Gaming Activities | 0 | GamingActivitiesInd |
| Operate Hospital | 0 | OperateHospitalInd |
| Grants To Organizations | Yes (1) | GrantsToOrganizationsInd |
| Grants To Individuals | 0 | GrantsToIndividualsInd |
| Schedule J Required | Yes (1) | ScheduleJRequiredInd |
| Tax Exempt Bonds | 0 | TaxExemptBondsInd |
| Loan Outstanding | 0 | LoanOutstandingInd |
| Grant To Related Person | 0 | GrantToRelatedPersonInd |
| Business Rln With Org Mem | 0 | BusinessRlnWithOrgMemInd |
| Business Rln With Fam Mem | 0 | BusinessRlnWithFamMemInd |
| Business Rln With Officer Ent | Yes (1) | BusinessRlnWithOfficerEntInd |
| Deductible Non Cash Contri | 0 | DeductibleNonCashContriInd |
| Deductible Art Contribution | 0 | DeductibleArtContributionInd |
| Terminate Operations | 0 | TerminateOperationsInd |
| Partial Liquidation | 0 | PartialLiquidationInd |
| Disregarded Entity | 0 | DisregardedEntityInd |
| Related Entity | 0 | RelatedEntityInd |
| Related Organization Ctrl Ent | 0 | RelatedOrganizationCtrlEntInd |
| Activities Conducted Prtshp | 0 | ActivitiesConductedPrtshpInd |
| Schedule O Required | Yes (1) | ScheduleORequiredInd |
| IRP Document | 185 | IRPDocumentCnt |
| IRP Document W2 G | 0 | IRPDocumentW2GCnt |
| Backup Wthld Compliance | Yes (1) | BackupWthldComplianceInd |
| Employee | 156 | EmployeeCnt |
| Employment Tax Returns Filed | Yes (1) | EmploymentTaxReturnsFiledInd |
| Unrelated Bus Incm Over Limit | Yes (1) | UnrelatedBusIncmOverLimitInd |
| Form990 T Filed | Yes (1) | Form990TFiledInd |
| Foreign Financial Account | 0 | ForeignFinancialAccountInd |
| Prohibited Tax Shelter Trans | 0 | ProhibitedTaxShelterTransInd |
| Taxable Party Notification | 0 | TaxablePartyNotificationInd |
| Nondeductible Contributions | 0 | NondeductibleContributionsInd |
| Indoor Tanning Services | 0 | IndoorTanningServicesInd |
| Subj To Tax Rmnrtn Ex Prcht Pymt | 0 | SubjToTaxRmnrtnExPrchtPymtInd |
| Subject To Excs Tax Net Invst Inc | 0 | SubjectToExcsTaxNetInvstIncInd |
| Info In Schedule O Part VI | Yes (X) | InfoInScheduleOPartVIInd |
| Governing Body Voting Members | 29 | GoverningBodyVotingMembersCnt |
| Independent Voting Member | 29 | IndependentVotingMemberCnt |
| Family Or Business Rln | 0 | FamilyOrBusinessRlnInd |
| Delegation Of Mgmt Duties | 0 | DelegationOfMgmtDutiesInd |
| Change To Org Documents | 0 | ChangeToOrgDocumentsInd |
| Material Diversion Or Misuse | 0 | MaterialDiversionOrMisuseInd |
| Members Or Stockholders | 0 | MembersOrStockholdersInd |
| Election Of Board Members | Yes (1) | ElectionOfBoardMembersInd |
| Decisions Subject To Approva | Yes (1) | DecisionsSubjectToApprovaInd |
| Minutes Of Governing Body | Yes (1) | MinutesOfGoverningBodyInd |
| Minutes Of Committees | Yes (1) | MinutesOfCommitteesInd |
| Officer Mailing Address | 0 | OfficerMailingAddressInd |
| Local Chapters | 0 | LocalChaptersInd |
| Form990 Provided To Gvrn Body | 0 | Form990ProvidedToGvrnBodyInd |
| Conflict Of Interest Policy | Yes (1) | ConflictOfInterestPolicyInd |
| Annual Disclosure Covered Prsn | Yes (1) | AnnualDisclosureCoveredPrsnInd |
| Regular Monitoring Enfrc | Yes (1) | RegularMonitoringEnfrcInd |
| Whistleblower Policy | Yes (1) | WhistleblowerPolicyInd |
| Document Retention Policy | Yes (1) | DocumentRetentionPolicyInd |
| Compensation Process CEO | Yes (1) | CompensationProcessCEOInd |
| Compensation Process Other | Yes (1) | CompensationProcessOtherInd |
| Investment In Joint Venture | 0 | InvestmentInJointVentureInd |
| States Where Copy Of Return Is Fld | FL | StatesWhereCopyOfReturnIsFldCd |
| Own Website | Yes (X) | OwnWebsiteInd |
| Upon Request | Yes (X) | UponRequestInd |
Books In Care Of Detail BooksInCareOfDetail
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | SHANNA PACE | BusinessNameLine1Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Phone | 8504885607 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 2540 W EXECUTIVE CENTER CIR NO 200 | AddressLine1Txt |
| City | TALLAHASSEE | CityNm |
| State Abbreviation | FL | StateAbbreviationCd |
| ZIP | 323015015 | ZIPCd |
Form990 Part VII Section A Form990PartVIISectionAGrp (44 entries)
| TitleTitleTxt | Average Hours Per WeekAverageHoursPerWeekRt | Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd | Reportable Comp From OrgReportableCompFromOrgAmt | Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt | Other CompensationOtherCompensationAmt | OfficerOfficerInd | Highest Compensated EmployeeHighestCompensatedEmployeeInd |
|---|---|---|---|---|---|---|---|
| SHERI KELLER | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| CINDY D'AOUST | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| NABEEL ANSARI | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| FRANK BELZER | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| CLAIRE BILBY | |||||||
| SECOND VICE CHAIR | 1.00 | Yes (X) | $0 | $0 | $0 | Yes (X) | |
| IAN CARTER | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| SIMONE CHAMPAGNIE | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| MERRY COFFMAN | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| BOBBY CORNWELL | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| CAROL DOVER | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| MARYANN FERENC | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| CARLOS GAZITUA | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| DEBORAH HAAS | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| VIRGINIA HALEY | |||||||
| VICE CHAIR | 1.00 | Yes (X) | $0 | $0 | $0 | Yes (X) | |
| KEITH HANSEN | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| ANDREW HERTZ | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| MALINDA HORTON | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| SUSAN JACOBS | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| MATTHEW JOHNSON | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| LINO MALDONADO | |||||||
| CHAIR | 1.00 | Yes (X) | $0 | $0 | $0 | Yes (X) | |
| PATRICK MURPHY | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| NERISSA OKIYE | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| GENE PRESCOTT | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| THERRIN PROTZE | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| DAVID REESE | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| SCOTT ROSE | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| DAN ROWE | |||||||
| SECRETARY | 1.00 | Yes (X) | $0 | $0 | $0 | Yes (X) | |
| SCOTT SHALLEY | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| ROBERT SKROB | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| BILL WAICHULIS | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| DANNY GAEKWAD | |||||||
| TREASURER | 1.00 | Yes (X) | $0 | $0 | $0 | Yes (X) | |
| KENNETH LAWSON | |||||||
| PRESIDENT/CEO (EMPLOYED UNTIL 1/19) | 40.00 | $175,587 | $0 | $17,584 | Yes (X) | ||
| NELSON MONGIOVI | |||||||
| CMO (EMPLOYED UNTIL 9/18) | 40.00 | $114,235 | $0 | $13,790 | Yes (X) | ||
| CYNTHIA HEFREN | |||||||
| CFO (EMPLOYED UNTIL 3/19) | 40.00 | $121,731 | $0 | $24,614 | Yes (X) | ||
| CRAIG A THOMAS | |||||||
| GENERAL COUNSEL & COO | 40.00 | $105,822 | $0 | $28,721 | Yes (X) | ||
| DANIEL OLSON | |||||||
| COO (EMPLOYED UNTIL 1/19) | 40.00 | $144,586 | $0 | $10,056 | Yes (X) | ||
| DANA YOUNG | |||||||
| PRESIDENT/CEO (1/19-PRESENT) | 40.00 | $0 | $0 | $0 | Yes (X) | ||
| SHANNA PACE | |||||||
| CFO (3/19-PRESENT) | 40.00 | $0 | $0 | $0 | Yes (X) | ||
| GERARDO LLANES | |||||||
| CMO (5/19-PRESENT) | 40.00 | $0 | $0 | $0 | Yes (X) | ||
| MEREDITH DASILVA | |||||||
| VP OF EXECUTIVE OPS AND ADMIN | 40.00 | $123,487 | $0 | $30,763 | Yes (X) | ||
| DAVID L DODD | |||||||
| VP OF VISITOR SERVICES | 40.00 | $127,190 | $0 | $31,049 | Yes (X) | ||
| STACI MELLMAN | |||||||
| INTERIM CMO (9/18-5/19) | 40.00 | $132,897 | $0 | $10,162 | Yes (X) | ||
| TIM DECLAIRE | |||||||
| DIRECTOR OF INTERNATIONAL MARKETING | 40.00 | $140,279 | $0 | $24,703 | Yes (X) | ||
| MARLENE SQUIRES-SWANSON | |||||||
| DIRECTOR OF PAID MEDIA | 40.00 | $143,232 | $0 | $32,061 | Yes (X) | ||
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Reportable Comp From Org | $1,329,046 | TotalReportableCompFromOrgAmt |
| Tot Reportable Comp Rltd Org | $0 | TotReportableCompRltdOrgAmt |
| Total Other Compensation | $223,503 | TotalOtherCompensationAmt |
| Indiv Rcvd Greater Than100 K | 17 | IndivRcvdGreaterThan100KCnt |
| Former Ofcr Employees Listed | 0 | FormerOfcrEmployeesListedInd |
| Total Comp Greater Than150 K | Yes (1) | TotalCompGreaterThan150KInd |
| Compensation From Other Srcs | 0 | CompensationFromOtherSrcsInd |
Contractor Compensation ContractorCompensationGrp (5 entries)
| Address Line1ContractorAddress/USAddress/AddressLine1Txt | CityContractorAddress/USAddress/CityNm | State AbbreviationContractorAddress/USAddress/StateAbbreviationCd | ZIPContractorAddress/USAddress/ZIPCd | ServicesServicesDesc | CompensationCompensationAmt |
|---|---|---|---|---|---|
| NATIONAL CABLE COMMUNICATIONS LLC | |||||
| 405 LEXINGTON AVE 6TH FLOOR | NEW YORK | NY | 10174 | ADVERTISING | $2,626,542 |
| NBCUNIVERSAL LLC | |||||
| 30 ROCKEFELLER PLAZA | NEW YORK | NY | 101120085 | ADVERTISING | $1,414,190 |
| MILES MEDIA GROUP LLLP | |||||
| 6751 PROFESSIONAL PKWY WEST SUITE 2 | SARASOTA | FL | 34240 | MARKETING | $899,809 |
| LISTEN FIRST MEDIA LLC | |||||
| 24 CALHOUN DRIVE | GREENWICH | CT | 06831 | MARKETING | $712,000 |
| MODOP LLC | |||||
| 444 BRICKELL AVE STE 900 | MIAMI | FL | 33131 | DIGITAL MANAGEMENT AND SUPPORT | $649,432 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Cntrct Rcvd Greater Than100 K | 25 | CntrctRcvdGreaterThan100KCnt |
| Government Grants | $75,994,680 | GovernmentGrantsAmt |
| Total Contributions | $75,994,680 | TotalContributionsAmt |
Program Service Revenue ProgramServiceRevenueGrp (5 entries)
| DescDesc | BusinessBusinessCd | Total Revenue ColumnTotalRevenueColumnAmt | Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt |
|---|---|---|---|
| COOP. ADVERTISING | 900099 | $8,326,411 | $8,326,411 |
| TRADE SHOWS & EVENTS | 900099 | $2,532,202 | $2,532,202 |
| ADVERTISING REVENUE | 900099 | $1,982,992 | $1,982,992 |
| MEMBERSHIP DUES & ASSESSMENTS | 900099 | $1,228,964 | $1,228,964 |
| WELCOME CENTER | 900099 | $368,210 | $368,210 |
Total Oth Program Service Rev TotalOthProgramServiceRevGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $307,220 | TotalRevenueColumnAmt |
| Related Or Exempt Func Income | $127,470 | RelatedOrExemptFuncIncomeAmt |
| Unrelated Business Revenue | $179,750 | UnrelatedBusinessRevenueAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Program Service Revenue | $14,745,999 | TotalProgramServiceRevenueAmt |
Investment Income InvestmentIncomeGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $53,348 | TotalRevenueColumnAmt |
| Exclusion | $53,348 | ExclusionAmt |
Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other | $59,873 | OtherAmt |
Gain Or Loss GainOrLossGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other | -$59,873 | OtherAmt |
Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | -$59,873 | TotalRevenueColumnAmt |
| Exclusion | -$59,873 | ExclusionAmt |
Other Revenue Misc OtherRevenueMiscGrp (2 entries)
| DescDesc | BusinessBusinessCd | Total Revenue ColumnTotalRevenueColumnAmt | Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt |
|---|---|---|---|
| CITRUS JUICE REVENUE | 900099 | $186,743 | $186,743 |
| OTHER OPERATING INCOME | 900099 | $14,929 | $14,929 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Revenue Total | $201,672 | OtherRevenueTotalAmt |
Total Revenue TotalRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $90,935,826 | TotalRevenueColumnAmt |
| Related Or Exempt Func Income | $14,767,921 | RelatedOrExemptFuncIncomeAmt |
| Unrelated Business Revenue | $179,750 | UnrelatedBusinessRevenueAmt |
| Exclusion | -$6,525 | ExclusionAmt |
Grants To Domestic Orgs GrantsToDomesticOrgsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $2,250,087 | TotalAmt |
Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,073,966 | TotalAmt |
Other Salaries And Wages OtherSalariesAndWagesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $8,538,786 | TotalAmt |
Pension Plan Contributions PensionPlanContributionsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $433,440 | TotalAmt |
Other Employee Benefits OtherEmployeeBenefitsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,664,333 | TotalAmt |
Payroll Taxes PayrollTaxesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $721,792 | TotalAmt |
Fees For Services Legal FeesForServicesLegalGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $10,676 | TotalAmt |
Fees For Services Accounting FeesForServicesAccountingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $34,400 | TotalAmt |
Fees For Services Other FeesForServicesOtherGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $4,538,531 | TotalAmt |
Advertising AdvertisingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $61,614,804 | TotalAmt |
Office Expenses OfficeExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,381,709 | TotalAmt |
Information Technology InformationTechnologyGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $3,244,317 | TotalAmt |
Occupancy OccupancyGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $651,874 | TotalAmt |
Travel TravelGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $2,765,678 | TotalAmt |
Conferences Meetings ConferencesMeetingsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $2,369,514 | TotalAmt |
Depreciation Depletion DepreciationDepletionGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,060,657 | TotalAmt |
Insurance InsuranceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $314,569 | TotalAmt |
Other Expenses OtherExpensesGrp (4 entries)
| DescDesc | TotalTotalAmt |
|---|---|
| TOURISM RESEARCH | $1,330,493 |
| DUES & SUBSCRIPTIONS | $234,823 |
| FULFILLMENT | $214,134 |
| CITRUS JUICE | $186,743 |
Total Functional Expenses TotalFunctionalExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $94,635,326 | TotalAmt |
Cash Non Interest Bearing CashNonInterestBearingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $200 | BOYAmt |
| EOY | $200 | EOYAmt |
Savings And Temp Cash Invst SavingsAndTempCashInvstGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $33,085,324 | BOYAmt |
| EOY | $26,323,752 | EOYAmt |
Accounts Receivable AccountsReceivableGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $18,277,554 | BOYAmt |
| EOY | $18,113,675 | EOYAmt |
Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $750,417 | BOYAmt |
| EOY | $903,855 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Land Bldg Equip Cost Or Other Bss | $7,480,576 | LandBldgEquipCostOrOtherBssAmt |
| Land Bldg Equip Accum Deprec | $4,830,754 | LandBldgEquipAccumDeprecAmt |
Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $3,712,885 | BOYAmt |
| EOY | $2,649,822 | EOYAmt |
Total Assets TotalAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $55,826,380 | BOYAmt |
| EOY | $47,991,304 | EOYAmt |
Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $30,462,508 | BOYAmt |
| EOY | $26,588,971 | EOYAmt |
Deferred Revenue DeferredRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $999,542 | BOYAmt |
| EOY | $737,503 | EOYAmt |
Total Liabilities TotalLiabilitiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $31,462,050 | BOYAmt |
| EOY | $27,326,474 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Organization Follows SFAS117 | Yes (X) | OrganizationFollowsSFAS117Ind |
Unrestricted Net Assets UnrestrictedNetAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $18,486,590 | BOYAmt |
| EOY | $15,850,153 | EOYAmt |
Temporarily Rstr Net Assets TemporarilyRstrNetAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $5,877,740 | BOYAmt |
| EOY | $4,814,677 | EOYAmt |
Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $24,364,330 | BOYAmt |
| EOY | $20,664,830 | EOYAmt |
Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $55,826,380 | BOYAmt |
| EOY | $47,991,304 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Reconcilation Revenue Expnss | -$3,699,500 | ReconcilationRevenueExpnssAmt |
| Other Changes In Net Assets | $0 | OtherChangesInNetAssetsAmt |
| Info In Schedule O Part XII | Yes (X) | InfoInScheduleOPartXIIInd |
| Method Of Accounting Accrual | Yes (X) | MethodOfAccountingAccrualInd |
| Accountant Compile Or Review | 0 | AccountantCompileOrReviewInd |
| FS Audited | Yes (1) | FSAuditedInd |
FS Audited Basis FSAuditedBasisGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Separate Basis Fincl Stmt | Yes (X) | SeparateBasisFinclStmtInd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Audit Committee | Yes (1) | AuditCommitteeInd |
| Federal Grant Audit Required | Yes (1) | FederalGrantAuditRequiredInd |
| Federal Grant Audit Performed | Yes (1) | FederalGrantAuditPerformedInd |
Schedule B IRS990ScheduleB
Contributor Information ContributorInformationGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Contributor | RESTRICTED | ContributorNum |
Contributor Business Name ContributorBusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | RESTRICTED | BusinessNameLine1 |
Contributor US Address ContributorUSAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | RESTRICTED | AddressLine1 |
| Address Line2 | RESTRICTED | AddressLine2 |
| City | RESTRICTED | City |
| State | RESTRICTED | State |
| ZIP Code | RESTRICTED | ZIPCode |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Contributions | RESTRICTED | TotalContributionsAmt |
Schedule C IRS990ScheduleC
| Field | Value | IRS element (for citing) |
|---|---|---|
| Substantially All Dues Nonded | 0 | SubstantiallyAllDuesNondedInd |
| Only In House Lobbying | Yes (1) | OnlyInHouseLobbyingInd |
| Agree Carryover Prior Year | 0 | AgreeCarryoverPriorYearInd |
Schedule D IRS990ScheduleD
Leasehold Improvements LeaseholdImprovementsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $419,393 | OtherCostOrOtherBasisAmt |
| Depreciation | $374,846 | DepreciationAmt |
| Book Value | $44,547 | BookValueAmt |
Equipment EquipmentGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $6,691,618 | OtherCostOrOtherBasisAmt |
| Depreciation | $4,111,343 | DepreciationAmt |
| Book Value | $2,580,275 | BookValueAmt |
Other Land Buildings OtherLandBuildingsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $369,565 | OtherCostOrOtherBasisAmt |
| Depreciation | $344,565 | DepreciationAmt |
| Book Value | $25,000 | BookValueAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Book Value Land Buildings | $2,649,822 | TotalBookValueLandBuildingsAmt |
| Footnote Text | Yes (X) | FootnoteTextInd |
| Total Rev Etc Audited Fincl Stmt | $90,995,699 | TotalRevEtcAuditedFinclStmtAmt |
| Other Revenue | $59,873 | OtherRevenueAmt |
| Revenue Not Reported | $59,873 | RevenueNotReportedAmt |
| Revenue Subtotal | $90,935,826 | RevenueSubtotalAmt |
| Revenue Not Reported Fincl Stmt | $0 | RevenueNotReportedFinclStmtAmt |
| Total Revenue Per Form990 | $90,935,826 | TotalRevenuePerForm990Amt |
| Tot Expns Etc Audited Fincl Stmt | $94,695,199 | TotExpnsEtcAuditedFinclStmtAmt |
| Other Expenses Included | $59,873 | OtherExpensesIncludedAmt |
| Expenses Not Reported | $59,873 | ExpensesNotReportedAmt |
| Expenses Subtotal | $94,635,326 | ExpensesSubtotalAmt |
| Expenses Not Rpt Fincl Stmt | $0 | ExpensesNotRptFinclStmtAmt |
| Total Expenses Per Form990 | $94,635,326 | TotalExpensesPerForm990Amt |
Supplemental Information Detail SupplementalInformationDetail (3 entries)
| Form And Line ReferenceFormAndLineReferenceDesc | ExplanationExplanationTxt |
|---|---|
| PART X, LINE 2: | THE ORGANIZATION UTILIZES THE ACCOUNTING REQUIREMENTS ASSOCIATED WITH FINANCIAL ACCOUNTING STANDARDS BOARD (FASB) ASC 740, INCOME TAXES. USING THAT GUIDANCE, TAX POSITIONS INITIALLY NEED TO BE RECOGNIZED IN THE FINANCIAL STATEMENTS WHEN IT IS MORE-THAN-LIKELY-NOT THE POSITIONS WILL BE SUSTAINED UPON EXAMINATION BY THE TAX AUTHORITIES. IT ALSO PROVIDES GUIDANCE FOR DERECOGNITION, CLASSIFICATION, INTEREST AND PENALTIES, ACCOUNTING IN INTERIM PERIODS, DISCLOSURE AND TRANSITION. AS OF JUNE 30, 2019, THE ORGANIZATION HAS NO UNCERTAIN TAX PROVISIONS THAT QUALIFY FOR EITHER RECOGNITION OR DISCLOSURE IN THE FINANCIAL STATEMENTS. |
| PART XI, LINE 2D - OTHER ADJUSTMENTS: | LOSS ON DISPOSAL OF ASSETS 59,873. |
| PART XII, LINE 2D - OTHER ADJUSTMENTS: | LOSS ON DISPOSAL OF ASSETS 59,873. |
Schedule F IRS990ScheduleF
Account Activities Outside US AccountActivitiesOutsideUSGrp (9 entries)
| RegionRegionTxt | OfficesOfficesCnt | EmployeeEmployeeCnt | Type Of Activities ConductedTypeOfActivitiesConductedTxt | Specific Services ProvidedSpecificServicesProvidedTxt | Region Total ExpendituresRegionTotalExpendituresAmt |
|---|---|---|---|---|---|
| EAST ASIA AND THE PACIFIC - AUSTRALIA, BRUNEI, BURMA, CAMBODIA, | 0 | 2 | PROGRAM SERVICES | REPRESENT VISIT FLORIDA | $747,634 |
| EUROPE (INCLUDING ICELAND & GREENLAND) - ALBANIA, ANDORRA, AUSTRIA, BELGIUM | 0 | 2 | PROGRAM SERVICES | REPRESENT VISIT FLORIDA | $2,255,796 |
| NORTH AMERICA - CANADA AND MEXICO, BUT NOT THE UNITED STATES | 0 | 2 | PROGRAM SERVICES | REPRESENT VISIT FLORIDA | $539,713 |
| SOUTH AMERICA - ARGENTINA, BOLIVIA, BRAZIL, CHILE, COLUMBIA, ECUADOR, | 0 | 1 | PROGRAM SERVICES | REPRESENT VISIT FLORIDA | $543,675 |
| SOUTH ASIA - AFGHANISTAN, BANGLADESH, BHUTAN, INDIA, MALDIVES, NEPAL, | 0 | 1 | PROGRAM SERVICES | REPRESENT VISIT FLORIDA | $46,758 |
| EAST ASIA AND THE PACIFIC - AUSTRALIA, BRUNEI, BURMA, CAMBODIA, | 0 | 2 | ADVERTISING | REPRESENT VISIT FLORIDA | $460,588 |
| EUROPE (INCLUDING ICELAND & GREENLAND) - ALBANIA, ANDORRA, AUSTRIA, BELGIUM | 0 | 2 | ADVERTISING | REPRESENT VISIT FLORIDA | $1,605,074 |
| SOUTH AMERICA - ARGENTINA, BOLIVIA, BRAZIL, CHILE, COLUMBIA, ECUADOR, | 0 | 1 | ADVERTISING | REPRESENT VISIT FLORIDA | $31,000 |
| MIDDLE EAST AND NORTH AFRICA - ALGERIA, BAHRAIN, DJIBOUTI, EGYPT, | 0 | 0 | ADVERTISING | REPRESENT VISIT FLORIDA | $19,000 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Subtotal Offices | 0 | SubtotalOfficesCnt |
| Subtotal Employees | 13 | SubtotalEmployeesCnt |
| Continuation Total Office | 0 | ContinuationTotalOfficeCnt |
| Continuation Total Employee | 0 | ContinuationTotalEmployeeCnt |
| Total Office | 0 | TotalOfficeCnt |
| Total Employee | 13 | TotalEmployeeCnt |
| Subtotal Spent | $6,230,238 | SubtotalSpentAmt |
| Continuation Spent | $19,000 | ContinuationSpentAmt |
| Total Spent | $6,249,238 | TotalSpentAmt |
| Transfer To Foreign Corp | 0 | TransferToForeignCorpInd |
| Interest In Foreign Trust | 0 | InterestInForeignTrustInd |
| Foreign Corp Ownership | 0 | ForeignCorpOwnershipInd |
| Passive Foreign Investmest Co | 0 | PassiveForeignInvestmestCoInd |
| Foreign Partnership | 0 | ForeignPartnershipInd |
| Boycott Countries | 0 | BoycottCountriesInd |
Schedule I IRS990ScheduleI
| Field | Value | IRS element (for citing) |
|---|---|---|
| Grant Records Maintained | Yes (1) | GrantRecordsMaintainedInd |
Recipient Table RecipientTable (23 entries)
| Address Line1USAddress/AddressLine1Txt | CityUSAddress/CityNm | State AbbreviationUSAddress/StateAbbreviationCd | ZIPUSAddress/ZIPCd | Recipient EINRecipientEIN | IRC SectionIRCSectionDesc | Cash GrantCashGrantAmt | Purpose Of GrantPurposeOfGrantTxt | Address Line2USAddress/AddressLine2Txt |
|---|---|---|---|---|---|---|---|---|
| LEE COUNTY BOARD OF COUNTY COMMISSIONERS | ||||||||
| 2115 SECOND STREET | FORT MYERS | FL | 33901 | 596000702 | GOVERNMENT | $100,000 | RED TIDE RECOVERY | |
| BRADENTON AREA CONVENTION AND VISITORS BUREAU | ||||||||
| PO BOX 1000 | BRADENTON | FL | 34206 | 596000727 | GOVERNMENT | $93,379 | RED TIDE RECOVERY | |
| COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS | ||||||||
| 3299 TAMIAMI TR E SUITE 700 | NAPLES | FL | 34112 | 596000588 | GOVERNMENT | $67,379 | RED TIDE RECOVERY | |
| DESTINATION PANAMA CITY | ||||||||
| 1000 BECK AVE | PANAMA CITY | FL | 32401 | 472585362 | 501(C)(6) | $250,000 | HURRICANE RECOVERY | |
| FLORIDA STATE MINORITY SUPPLIER DEVELOPMENT COUNCIL | ||||||||
| 9499 NE 2ND AVE SUITE 201 | MIAMI | FL | 33138 | 591746154 | 501(C)(3) | $25,000 | SUPPORT PROGRAMS TO PROMOTE TOURISM TO FLORIDA | |
| FRANKLIN COUNTY TOURIST DEVELOPMENT COUNCIL | ||||||||
| 731 US HWY 98 | EAST POINT | FL | 32328 | 596000612 | GOVERNMENT | $174,000 | HURRICANE RECOVERY | |
| GULF COUNTY BOARD OF COUNTY COMMISSIONERS | ||||||||
| 1000 CECIL G COSTIN SR BLVD ROOM | PORT ST JOE | FL | 32456 | 596000627 | GOVERNMENT | $255,000 | HURRICANE RECOVERY AND TO SUPPORT PROGRAMS THAT PROMOTE TOURISM TO FLORIDA | 400 |
| HOLMES COUNTY BOARD OF COUNTY COMMISSIONERS | ||||||||
| 106 E BYRD AVE | BONIFAY | FL | 32425 | 596000669 | GOVERNMENT | $55,000 | HURRICANE RECOVERY | |
| INDIAN RIVER COUNTY CHAMBER OF COMMERCE | ||||||||
| 1216 21 ST | VERO BEACH | FL | 32960 | 590493830 | GOVERNMENT | $15,000 | RED TIDE RECOVERY | |
| COUNTY OF JACKSON OFFICE CLERK BOCC | ||||||||
| 2864 MADISON STREET | MARIANNA | FL | 32448 | 596000681 | GOVERNMENT | $67,500 | HURRICANE RECOVERY AND TO SUPPORT PROGRAMS THAT PROMOTE TOURISM TO FLORIDA | |
| LIGHTNER MUSEUM | ||||||||
| 75 KING ST | ST AUGUSTINE | FL | 32084 | 596001426 | 501(C)(3) | $12,000 | SUPPORT PROGRAMS TO PROMOTE TOURISM TO FLORIDA | |
| MARTIN COUNTY BOARD OF COMMISSIONERS | ||||||||
| 2401 SE MONTEREY ROAD | STUART | FL | 34996 | 596000743 | GOVERNMENT | $59,987 | RED TIDE RECOVERY | |
| PADDLE FLORIDA INC | ||||||||
| 1710 SW 35TH PLACE UNIT C | GAINESVILLE | FL | 32608 | 274628150 | 501(C)(3) | $7,000 | SUPPORT PROGRAMS TO PROMOTE TOURISM TO FLORIDA | |
| PANAMA CITY BEACH CONVENTION & VISITORS BUREAU | ||||||||
| 17001 PANAMA CITY BEACH PARKWAY | PANAMA CITY BEACH | FL | 32413 | 593507881 | 501(C)(6) | $250,000 | HURRICANE RECOVERY | |
| PINELLAS COUNTY BOARD OF COUNTY COMMISSIONERS | ||||||||
| PO BOX 2438 | CLEARWATER | FL | 33757 | 596000800 | GOVERNMENT | $83,624 | RED TIDE RECOVERY | |
| CHARLOTTE COUNTY BOARD OF COUNTY COMMISSIONERS | ||||||||
| 18500 MURDOCK CIRCLE | PORT CHARLOTTE | FL | 33948 | 596000541 | GOVERNMENT | $100,000 | RED TIDE RECOVERY | |
| RIVERWAY SOUTH APALACHICOLA CHOCTAWHATCHEE INC | ||||||||
| PO BOX 450 | CHIPLEY | FL | 32348 | 271516833 | 501(C)(3) | $8,500 | SUPPORT PROGRAMS TO PROMOTE TOURISM TO FLORIDA | |
| ROMANZA ST AUGUSTINE INC | ||||||||
| 83 BRIDGE STREET | ST AUGUSTINE | FL | 32084 | 270678840 | 501(C)(3) | $10,000 | SUPPORT PROGRAMS TO PROMOTE TOURISM TO FLORIDA | |
| EXPANDING AND PRESERVING OUR CULTURAL HERITAGE INC | ||||||||
| 170 NW 5 AVE | DELRAY BEACH | FL | 33444 | 650687303 | 501(C)(3) | $9,703 | SUPPORT PROGRAMS TO PROMOTE TOURISM TO FLORIDA | |
| SARASOTA CONVENTION & VISITORS BUREAU INC | ||||||||
| 1777 MAIN STREET SUITE 302 | SARASOTA | FL | 34236 | 592189967 | 501(C)(6) | $99,999 | RED TIDE RECOVERY | |
| ST LUCIE COUNTY BOARD OF COUNTY COMMISSIONERS | ||||||||
| 2300 VIRGINIA AVE | FORT PIERCE | FL | 34982 | 596000835 | GOVERNMENT | $125,000 | RED TIDE RECOVERY | |
| TAMPA BAY CONVENTION & VISITORS BUREAU INC | ||||||||
| 401 E JACKSON ST SUITE 2100 | TAMPA | FL | 33602 | 592529118 | 501(C)(6) | $50,000 | RED TIDE RECOVERY | |
| WASHINGTON COUNTY BOARD OF COUNTY COMMISSIONERS | ||||||||
| PO BOX 647 | CHIPLEY | FL | 32428 | 596000899 | GOVERNMENT | $49,598 | HURRICANE RECOVERY AND TO SUPPORT PROGRAMS THAT PROMOTE TOURISM TO FLORIDA | |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total501c3 Org | 19 | Total501c3OrgCnt |
| Total Other Org | 4 | TotalOtherOrgCnt |
Supplemental Information Detail SupplementalInformationDetail
| Field | Value | IRS element (for citing) |
|---|---|---|
| Form And Line Reference | SCHEDULE I: PART I, LINE 2 | FormAndLineReferenceDesc |
| Explanation | ALL GRANTS REQUIRE AN APPLICATION FORM, ACCOMPANIED BY A DETAILED PROPOSAL. THE ORGANIZATION HAS DEVELOPED AND IMPLEMENTED COMPREHENSIVE SELECTION CRITERIA AND REQUIREMENTS FOR REIMBURSEMENT. GRANTS ARE NOT PAID UNTIL ALL REQUIREMENTS FOR REIMBURSEMENT ARE MET. IN FY18-19, VISIT FLORIDA AWARDED $1,086,598 IN HURRICANE RECOVERY GRANTS AND $794,368 IN RED TIDE RECOVERY GRANTS. | ExplanationTxt |
Schedule J IRS990ScheduleJ
| Field | Value | IRS element (for citing) |
|---|---|---|
| First Class Or Charter Travel | Yes (X) | FirstClassOrCharterTravelInd |
| Written Policy Ref T And E Expnss | Yes (1) | WrittenPolicyRefTAndEExpnssInd |
| Substantiation Required | Yes (1) | SubstantiationRequiredInd |
| Compensation Committee | Yes (X) | CompensationCommitteeInd |
| Board Or Committee Approval | Yes (X) | BoardOrCommitteeApprovalInd |
| Severance Payment | 0 | SeverancePaymentInd |
| Supplemental Nonqual Rtr Plan | 0 | SupplementalNonqualRtrPlanInd |
| Equity Based Comp Arrngm | 0 | EquityBasedCompArrngmInd |
Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (6 entries)
| TitleTitleTxt | Base Compensation Filing OrgBaseCompensationFilingOrgAmt | Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt | Bonus Filing OrganizationBonusFilingOrganizationAmount | Bonus Related OrganizationsBonusRelatedOrganizationsAmt | Other Compensation Filing OrgOtherCompensationFilingOrgAmt | Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt | Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt | Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt | Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt | Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt | Total Compensation Filing OrgTotalCompensationFilingOrgAmt | Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt | Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt | Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KENNETH LAWSON | ||||||||||||||
| PRESIDENT/CEO (EMPLOYED UNTIL 1/19) | $175,587 | $0 | $0 | $0 | $0 | $0 | $7,000 | $0 | $10,584 | $0 | $193,171 | $0 | $0 | $0 |
| DANIEL OLSON | ||||||||||||||
| COO (EMPLOYED UNTIL 1/19) | $144,586 | $0 | $0 | $0 | $0 | $0 | $8,670 | $0 | $1,386 | $0 | $154,642 | $0 | $0 | $0 |
| MEREDITH DASILVA | ||||||||||||||
| VP OF EXECUTIVE OPS AND ADMIN | $123,487 | $0 | $0 | $0 | $0 | $0 | $7,800 | $0 | $22,963 | $0 | $154,250 | $0 | $0 | $0 |
| DAVID L DODD | ||||||||||||||
| VP OF VISITOR SERVICES | $127,190 | $0 | $0 | $0 | $0 | $0 | $8,065 | $0 | $22,984 | $0 | $158,239 | $0 | $0 | $0 |
| TIM DECLAIRE | ||||||||||||||
| DIRECTOR OF INTERNATIONAL MARKETING | $140,279 | $0 | $0 | $0 | $0 | $0 | $1,447 | $0 | $23,256 | $0 | $164,982 | $0 | $0 | $0 |
| MARLENE SQUIRES-SWANSON | ||||||||||||||
| DIRECTOR OF PAID MEDIA | $143,232 | $0 | $0 | $0 | $0 | $0 | $8,841 | $0 | $23,220 | $0 | $175,293 | $0 | $0 | $0 |
Supplemental Information Detail SupplementalInformationDetail
| Field | Value | IRS element (for citing) |
|---|---|---|
| Form And Line Reference | PART I, LINE 1A | FormAndLineReferenceDesc |
| Explanation | FIRST CLASS TRAVEL: THE ORGANIZATION'S TRAVEL POLICY DOES NOT PERMIT EMPLOYEES TO TRAVEL FIRST CLASS VIA AIR; HOWEVER, EXCEPTIONS HAVE BEEN MADE DUE TO EXTENUATING CIRCUMSTANCES. | ExplanationTxt |
Schedule L IRS990ScheduleL
Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp (5 entries)
| Relationship DescriptionRelationshipDescriptionTxt | TransactionTransactionAmt | TransactionTransactionDesc | Sharing Of RevenuesSharingOfRevenuesInd |
|---|---|---|---|
| CAROL DOVER | |||
| MEMBER, BOARD OF DIRECTORS | $825,198 | FLORIDA RESTAURANT AND LODGING ASSOCIATION (FRLA) HAS SPONSORSHIP AGREEMENTS WITH VISIT FLORIDA IN THE AMOUNT OF $820,690. THESE AGREEMENTS ALLOWED FRLA TO ASSIST VISIT FLORIDA WITH IDENTIFYING AND SUPPORTING FLORIDA EVENTS AND SERVED AS A PASS-THROUGH FOR VISIT FLORIDA'S ASSISTANCE PROVIDED TO THOSE EVENTS. ADDITIONALLY, VISIT FLORIDA UTILIZED FRLA TO ASSIST WITH THE DEVELOPMENT OF CULINARY-RELATED MARKETING AND SPONSORED FRLA EVENTS TO INCREASE AWARENESS AND ENROLLMENT IN VISIT FLORIDA PARTNERSHIP. IN ADDITION, FRLA SPENT $4,508 PARTICIPATING IN VARIOUS PROGRAMS AND/OR EVENTS WITH VISIT FLORIDA. BOARD MEMBER CAROL DOVER IS FRLA'S PRESIDENT/CEO. | 0 |
| VIRGINIA HALEY | |||
| MEMBER, BOARD OF DIRECTORS | $632,259 | VISIT SARASOTA SPENT $532,260 PARTICIPATING IN VARIOUS PROGRAMS AND/OR EVENTS WITH VISIT FLORIDA. VISIT FLORIDA AWARDED VISIT SARASOTA FOR RED TIDE MARKETING GRANTS IN THE AMOUNT OF $99,999. BOARD MEMBER VIRGINIA HALEY IS VISIT SARASOTA'S PRESIDENT. | 0 |
| DAN ROWE | |||
| MEMBER, BOARD OF DIRECTORS | $544,176 | PANAMA CITY BEACH CONVENTION & VISITORS BUREAU (PCBCVB) SPENT $291,226 PARTICIPATING IN VARIOUS PROGRAMS AND/OR EVENTS WITH VISIT FLORIDA AND PROVIDED $2,950 WORTH OF IN-KIND ITEMS FOR SEVERAL PROMOTIONS HOSTED BY VISIT FLORIDA. VISIT FLORIDA AWARDED PCBCVB A HURRICANE RECOVERY MARKETING GRANT IN THE AMOUNT OF $250,000. BOARD MEMBER DAN ROWE IS PCBCVB'S PRESIDENT/CEO. | 0 |
| NERISSA OKIYE | |||
| MEMBER, BOARD OF DIRECTORS | $294,747 | MARTIN COUNTY OFFICE OF TOURISM & MARKETING (MCOTM) SPENT $234,760 PARTICIPATING IN VARIOUS PROGRAMS AND/OR EVENTS WITH VISIT FLORIDA. VISIT FLORIDA AWARDED MCOTM FOR A RED TIDE MARKETING GRANT IN THE AMOUNT OF $59,987. BOARD MEMBER NERISSA OKIYE IS MCOTM'S TOURISM DIRECTOR. | 0 |
| DAVID REESE | |||
| MEMBER, BOARD OF DIRECTORS | $195,199 | FLORIDA'S FIRST COAST OF GOLF (FFCG) SPENT $116,991 PARTICIPATING IN VARIOUS PROGRAMS AND/OR EVENTS WITH VISIT FLORIDA AND PROVIDED $3,208 WORTH OF IN-KIND ITEMS FOR SEVERAL PROMOTIONS HOSTED BY VISIT FLORIDA. IN ADDITION, FFCG HAS COOPERATIVE MARKETING AGREEMENTS WITH VISIT FLORIDA IN THE AMOUNT OF $75,000. BOARD MEMBER DAVID REESE IS FFGC'S PRESIDENT. | 0 |
Schedule O IRS990ScheduleO
Supplemental Information Detail SupplementalInformationDetail (7 entries)
| Form And Line ReferenceFormAndLineReferenceDesc | ExplanationExplanationTxt |
|---|---|
| FORM 990, PART VI, SECTION A, LINE 7A | THE BOARD OF DIRECTORS IS COMPOSED OF 31 TOURISM-RELATED MEMBERS APPOINTED BY ENTERPRISE FLORIDA, INC. IN CONJUNCTION WITH THE STATE OF FLORIDA DEPARTMENT OF ECONOMIC OPPORTUNITY. |
| FORM 990, PART VI, SECTION A, LINE 7B | VISIT FLORIDA WAS CREATED BY FLORIDA STATUTE 288.1226, AS A DIRECT-SUPPORT ORGANIZATION OF ENTERPRISE FLORIDA, INC. (EFI) AND IMPLEMENTS THE POLICIES, GOALS, AND LONG RANGE MARKETING PLAN. |
| FORM 990, PART VI, SECTION B, LINE 11B | AFTER REVIEW BY VISIT FLORIDA'S ACCOUNTING MANAGEMENT, AS PREPARED BY AN INDEPENDENT CPA, A COPY OF THE 990 AND ACCOMPANYING SCHDULES ARE GIVEN TO THE AUDIT COMMITTEE FOR REVIEW. AFTER THE AUDIT COMMITTEE'S REVIEW THE FORM 990 AND ACCOMPANYING SCHEDULES ARE FILED BY THE INDEPENDENT CPA WITH THE INTERNAL REVENUE SERVICE CENTER AND THE COMMITTEE REPORTS THEIR REVIEW TO VISIT FLORIDA'S BOARD OF DIRECTORS. |
| FORM 990, PART VI, SECTION B, LINE 12C | VISIT FLORIDA, AS A PART OF ITS CORPORATE CODE OF ETHICS AND STANDARDS OF CONDUCT POLICY, HAS A CONFLICT OF INTEREST STATEMENT. EACH YEAR, THE BOARD MEMBERS REAFFIRM VIA ELECTRONIC SIGNATURE THEIR OBLIGATIONS UNDER THE ADOPTED POLICY. IN ADDITION, THE BOARD MEMBERS ANNUALLY DISCLOSE ANY TRANSACTIONS ON BEHALF OF THEMSELVES, THEIR PRINCIPAL, THEIR PRINCIPAL'S CORPORATE PARENT(S), OR THEIR PRINCIPAL'S SUBSIDIARIES RELATED TO VISIT FLORIDA'S PRIVATE MATCH REQUIREMENT. ADDITIONALLY, VISIT FLORIDA'S POLICIES AND PROCEDURES RELATED TO SELECTING A GOODS OR SERVICE PROVIDERS OUTLINES THAT ALL TRANSACTIONS SHOULD BE CONDUCTED AT ARM'S LENGTH AND MANAGEMENT SHOULD REFRAIN FROM CONTRACTING OR ACQUIRING GOODS OR SERVICES FROM FAMILY MEMBERS THAT WILL REPORT OR SEE DIRECTION DIRECTLY FROM THEM OR A DEPARTMENT MANAGER THAT REPORTS TO THEM. |
| FORM 990, PART VI, SECTION B, LINE 15 | THE BOARD OF DIRECTORS APPROVED THE PRESIDENT AND CEO'S SALARY, NOTING THEY WOULD SERVE WITHOUT A CONTRACT. EACH YEAR, THE NOMINATING COMMITTEE WILL PERFORM A REVIEW OF THE PRESIDENT AND CEO'S PERFORMANCE AND REPORT TO THE BOARD OF DIRECTORS ANY RECOMMENDATIONS. COMPENSATION FOR ALL OTHER EMPLOYEES, INCLUDING OTHER OFFICERS AND KEY EMPLOYEES, IS SET BY THE PRESIDENT AND CEO UTILIZING COMPARABILITY DATA AND SALARY RANGE GUIDANCE PROVIDED BY AN INDEPENDENT THIRD PARTY WHICH IS UPDATED EVERY THREE YEARS. ALL MEMBERS OF THE BOARD OF DIRECTORS SERVE WITHOUT COMPENSATION. |
| FORM 990, PART VI, SECTION C, LINE 19 | VISIT FLORIDA MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, FINANCIAL STATEMENTS AND OTHER FINANCIAL AND AUDITING REPORTS AVAILABLE TO THE PUBLIC DURING THE TAX YEAR UPON REQUEST. ADDITIONALLY, MANY OF THE DOCUMENTS ARE MADE PUBLIC THROUGH PUBLICLY NOTICED AND CONDUCTED MEETINGS OF THE BOARD OF DIRECTORS AT WHICH THESE ITEMS ARE DISCUSSED. MANY OF THESE DOCUMENTS ARE ALSO POSTED ON THE ORGANIZATION'S WEBSITE, VISITFLORIDA.ORG, WHICH CONTAINS INSTRUCTIONS ON HOW TO REQUEST AND RECEIVE ANY OTHER ITEM OF INTEREST MADE PUBLIC BY OPERATION OF FLORIDA'S OPEN RECORDS LAWS. |
| FORM 990, PART XII, LINE 2C: | THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR. |