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DIRECT MARKETING ASSOCIATION INC: Form 990, tax year 2018

View the entire original 990 at ProPublica ↗

Organization
DIRECT MARKETING ASSOCIATION INC (EIN 13-1810859)
Tax period
2018-01-01 to 2018-12-31
Filed
2019-11-15
IRS object ID
201943199349313339
Schema version
2018v3.1
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2019-11-15T14:49:57-06:00ReturnTs
Tax Period End2018-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN133628255PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1CONDON O'MEARA MCGINTY & DONNELLY LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1ONE BATTERY PARK PLAZA 7TH FLAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10004ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2018-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN131810859EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1DIRECT MARKETING ASSOCIATION INCBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlDIREBusinessNameControlTxt
Phone2127687277PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1155 EAST 44TH STREETAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10017ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonCHRISTINE MANNAPersonNm
Person TitlePRESIDENT & COOPersonTitleTxt
Phone2127687277PhoneNum
Signature2019-11-14SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonJAMES J REILLYPreparerPersonNm
PTINP00183769PTIN
Phone2126617777PhoneNum

Filing Security Information FilingSecurityInformation

IP Address IPAddress

FieldValueIRS element (for citing)
I Pv4 Address184.74.172.82IPv4AddressTxt
FieldValueIRS element (for citing)
IP2019-11-14IPDt
IP Tm19:29:27IPTm
IP TimezoneESIPTimezoneCd
Filing License TypePFilingLicenseTypeCd
At Submission Creation Device IdDA39A3EE5E6B4B0D3255BFEF95601890AFD80709AtSubmissionCreationDeviceId
At Submission Filing Device Id6E7FF41942A7D409D7C8B9B6D6B155D83F18E4E4AtSubmissionFilingDeviceId
FieldValueIRS element (for citing)
Tax2018TaxYr
Build TS2020-03-31 21:24:44ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Address ChangeYes (X)AddressChangeInd
Final ReturnYes (X)FinalReturnInd

Doing Business As Name DoingBusinessAsName

FieldValueIRS element (for citing)
Business Name Line1DATA & MARKETING ASSOCIATIONBusinessNameLine1Txt
FieldValueIRS element (for citing)
Principal OfficerCHRISTINE MANNAPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1155 EAST 44TH STREETAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10017ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$16,725,092GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website AddressWWW.THE-DMA.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1940FormationYr
Legal Domicile StateNYLegalDomicileStateCd
Activity Or MissionTHE DATA & MARKETING ASSOCIATION (THE "ASSOCIATION") IS THE WORLD'S LARGEST TRADE ASSOCIATION DEDICATED TO ADVANCING AND PROTECTING RESPONSIBLE DATA-DRIVEN MARKETING.ActivityOrMissionDesc
Contract TerminationYes (X)ContractTerminationInd
Voting Members Governing Body0VotingMembersGoverningBodyCnt
Voting Members Independent0VotingMembersIndependentCnt
Total Employee35TotalEmployeeCnt
Total Volunteers5TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$17,922NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$0PYContributionsGrantsAmt
CY Contributions Grants$0CYContributionsGrantsAmt
PY Program Service Revenue$13,955,295PYProgramServiceRevenueAmt
CY Program Service Revenue$4,248,044CYProgramServiceRevenueAmt
PY Investment Income$632,826PYInvestmentIncomeAmt
CY Investment Income$833,342CYInvestmentIncomeAmt
PY Other Revenue$0PYOtherRevenueAmt
CY Other Revenue$0CYOtherRevenueAmt
PY Total Revenue$14,588,121PYTotalRevenueAmt
CY Total Revenue$5,081,386CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$5,279,714PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$3,022,212CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$10,282,919PYOtherExpensesAmt
CY Other Expenses$4,515,077CYOtherExpensesAmt
PY Total Expenses$15,562,633PYTotalExpensesAmt
CY Total Expenses$7,537,289CYTotalExpensesAmt
PY Revenues Less Expenses-$974,512PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$2,455,903CYRevenuesLessExpensesAmt
Total Assets BOY$13,656,668TotalAssetsBOYAmt
Total Assets EOY$0TotalAssetsEOYAmt
Total Liabilities BOY$10,730,095TotalLiabilitiesBOYAmt
Total Liabilities EOY$0TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$2,926,573NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$0NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionTHE DATA & MARKETING ASSOCIATION WAS THE WORLD'S LARGEST TRADE ASSOCIATION DEDICATED TO ADVANCING AND PROTECTING RESPONSIBLE DATA-DRIVEN MARKETING.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant ChangeYes (1)SignificantChangeInd
DescTHE TRADE ASSOCIATION WAS ENGAGED IN SERVING ITS MEMBERS AND ADVANCING THE INTEREST OF THOSE INVOLVED IN DIRECT MARKETING TO THE GOVERNMENT, THE MEDIA AND CONSUMERS. IT ENCOURAGED THE GROWTH, AND EFFECTIVE ETHICAL USE OF DIRECT MARKETING THROUGH CONFERENCES, INFORMATION, EDUCATION AND CONSUMER AFFAIRS PROGRAMS.Desc
Described In Section501c30DescribedInSection501c3Ind
Schedule B Required0ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Subject To Proxy TaxYes (1)SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Temp Or Permanent Endowments0TempOrPermanentEndowmentsInd
Report Land Building Equipment0ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other Liabilities0ReportOtherLiabilitiesInd
Include FIN48 Footnote0IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt0IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With Officer Ent0BusinessRlnWithOfficerEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate OperationsYes (1)TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related Entity0RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document44IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee35EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitYes (1)UnrelatedBusIncmOverLimitInd
Form990 T FiledYes (1)Form990TFiledInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible ContributionsYes (1)NondeductibleContributionsInd
Nondeductible Contri DisclYes (1)NondeductibleContriDisclInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members0GoverningBodyVotingMembersCnt
Independent Voting Member0IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org DocumentsYes (1)ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or StockholdersYes (1)MembersOrStockholdersInd
Election Of Board MembersYes (1)ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn Body0Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process OtherYes (1)CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1CHRISTINE MANNABusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone2127687277PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1155 EAST 44TH STREETAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10017ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (35 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtHighest Compensated EmployeeHighestCompensatedEmployeeInd
MICHAEL MCLAREN
CHAIRMAN UNTIL 6/303.00Yes (X)Yes (X)$0$0$0
JENNIFER BARRET GLASGOW
VICE CHAIRMAN UNTIL 6/303.00Yes (X)Yes (X)$0$0$0
STEVE FROEHLICH
TREASURER UNTIL 6/303.00Yes (X)Yes (X)$0$0$0
STEVE WAGNER
SECRETARY UNTIL 6/303.00Yes (X)Yes (X)$0$0$0
GUNTHER SCHUMACHER
FORMER CHAIR UNTIL 6/303.00Yes (X)Yes (X)$0$0$0
ALISA BERGMAN
DIRECTOR UNTIL 6/303.00Yes (X)$0$0$0
LUCI RAINEY
DIRECTOR UNTIL 6/303.00Yes (X)$0$0$0
BRIAN COWART
DIRECTOR UNTIL 6/303.00Yes (X)$0$0$0
CORY TREFFILETTI
DIRECTOR UNTIL 6/303.00Yes (X)$0$0$0
CHRISTINE AGUILERA
DIRECTOR UNTIL 6/303.00Yes (X)$0$0$0
ERICH WASSERMAN
DIRECTOR UNTIL 6/303.00Yes (X)$0$0$0
STUART INGIS
DIRECTOR UNTIL 6/303.00Yes (X)$0$0$0
TOM BENTON
DIRECTOR UNTIL 6/303.00Yes (X)$0$0$0
JOHN PRINCIOTTA
DIRECTOR UNTIL 6/303.00Yes (X)$0$0$0
MARK ALLEN
DIRECTOR UNTIL 6/303.00Yes (X)$0$0$0
JENNIFER MARCOU
DIRECTOR UNTIL 6/303.00Yes (X)$0$0$0
JAY SCHWEDELSON
DIRECTOR UNTIL 6/303.00Yes (X)$0$0$0
EVA REDA
DIRECTOR UNTIL 6/303.00Yes (X)$0$0$0
SUSAN CANAVARI
DIRECTOR UNTIL 6/303.00Yes (X)$0$0$0
ANDY FRAWLEY
DIRECTOR UNTIL 6/303.00Yes (X)$0$0$0
JOANNE MONFRADI DUNN
DIRECTOR UNTIL 6/303.00Yes (X)$0$0$0
MONICA RAY
DIRECTOR UNTIL 6/303.00Yes (X)$0$0$0
NATE SIMMONS
DIRECTOR UNTIL 6/303.00Yes (X)$0$0$0
BUELL DUNCAN
DIRECTOR UNTIL 6/303.00Yes (X)$0$0$0
JULIE BERNARD
DIRECTOR UNTIL 6/303.00Yes (X)$0$0$0
STACEY HAWES
DIRECTOR UNTIL 6/303.00Yes (X)$0$0$0
MIKE NAZZARO
DIRECTOR UNTIL 6/303.00Yes (X)$0$0$0
KEIRA KRAUSZ
DIRECTOR UNTIL 6/303.00Yes (X)$0$0$0
JUDY MCCOOL
DIRECTOR UNTIL 6/303.00Yes (X)$0$0$0
JOHN MCDONALD
DIRECTOR UNTIL 6/303.00Yes (X)$0$0$0
THOMAS BENTON
CHIEF EXECUTIVE OFFICER40.00Yes (X)$377,719$0$71,767
XENIA BOONE
GENERAL COUNSEL40.00$104,753$0$19,903Yes (X)
ROBERT GRECO
SR VP FINANCE, OPS & EVENT40.00$117,773$0$22,377Yes (X)
IAN PARMITER
SR VP MEMBERSHIP ENGAGEMENT40.00$289,639$0$55,031Yes (X)
NEIL O'KEEFE
SVP, CRM/MEMBER ENGAGEMENT40.00$103,452$0$19,656Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$993,336TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$188,734TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K5IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (4 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
VENABLE LLP
PO BOX 62727BALTIMOREMD21264LEGAL$530,837
MORGAN DIGITAL VENTURES LLC
21 DUPONT AVENUEWHITE PLAINSNY10605CONSULTANT$338,000
STELLATO MEETING SOLUTIONS
16605 NORBECK FARM DRIVEOLNEYMD20832LOGISTICS PLANNING$337,370
WINTERBERRY GROUP LLC
60 BROAD STREET 38TH FLOORNEW YORKNY10004CONSULTANT$126,875
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K4CntrctRcvdGreaterThan100KCnt

Program Service Revenue ProgramServiceRevenueGrp (5 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
MEMBERSHIP DUES900099$1,741,516$1,741,516
CONFERENCES AND EVENTS900099$1,585,327$1,585,327
CROSS DEVICE ID900099$290,000$290,000
CONSUMER PREFERENCES S900099$272,436$272,436
EDUCATION900099$254,285$254,285

Total Oth Program Service Rev TotalOthProgramServiceRevGrp

FieldValueIRS element (for citing)
Total Revenue Column$104,480TotalRevenueColumnAmt
Related Or Exempt Func Income$104,480RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Total Program Service Revenue$4,248,044TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$147,421TotalRevenueColumnAmt
Exclusion$147,421ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

FieldValueIRS element (for citing)
Securities$12,329,627SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

FieldValueIRS element (for citing)
Securities$11,643,706SecuritiesAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Securities$685,921SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$685,921TotalRevenueColumnAmt
Exclusion$685,921ExclusionAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$5,081,386TotalRevenueColumnAmt
Related Or Exempt Func Income$4,248,044RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$833,342ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$479,984TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$1,986,234TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$330,627TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$109,456TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$115,911TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$252,648TotalAmt

Fees For Services Lobbying FeesForServicesLobbyingGrp

FieldValueIRS element (for citing)
Total$206,800TotalAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

FieldValueIRS element (for citing)
Total$37,539TotalAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$178,375TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$66,150TotalAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$83,129TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$278,158TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$136,464TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$1,873,175TotalAmt

Interest InterestGrp

FieldValueIRS element (for citing)
Total$61,881TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$83,219TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$63,974TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmt
ADVOCACY & ACCOUNTABILI$325,557
EDUCATION SERVICES$301,613
CROSS DEVICE ID$277,044
OTHER$165,198

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$124,153TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$7,537,289TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$545,102BOYAmt
EOY$0EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$601,985BOYAmt
EOY$0EOYAmt

Receivables From Officers Etc ReceivablesFromOfficersEtcGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Rcvbl From Disqualified Prsn RcvblFromDisqualifiedPrsnGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Oth Notes Loans Receivable Net OthNotesLoansReceivableNetGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$308,058BOYAmt
EOY$0EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$0LandBldgEquipCostOrOtherBssAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$446,252BOYAmt
EOY$0EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$11,683,250BOYAmt
EOY$0EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Investments Program Related InvestmentsProgramRelatedGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Intangible Assets IntangibleAssetsGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$72,021BOYAmt
EOY$0EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$13,656,668BOYAmt
EOY$0EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$1,111,874BOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$2,228,348BOYAmt

Mortg Notes Pybl Scrd Invst Prop MortgNotesPyblScrdInvstPropGrp

FieldValueIRS element (for citing)
BOY$4,176,000BOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$3,213,873BOYAmt
EOY$0EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$10,730,095BOYAmt
EOY$0EOYAmt
FieldValueIRS element (for citing)
Organization Follows SFAS117Yes (X)OrganizationFollowsSFAS117Ind

Unrestricted Net Assets UnrestrictedNetAssetsGrp

FieldValueIRS element (for citing)
BOY$2,926,573BOYAmt
EOY$0EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$2,926,573BOYAmt
EOY$0EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$13,656,668BOYAmt
EOY$0EOYAmt
FieldValueIRS element (for citing)
Info In Schedule O Part XIYes (X)InfoInScheduleOPartXIInd
Reconcilation Revenue Expnss-$2,455,903ReconcilationRevenueExpnssAmt
Other Changes In Net Assets-$470,670OtherChangesInNetAssetsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS Audited0FSAuditedInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Substantially All Dues Nonded0SubstantiallyAllDuesNondedInd
Only In House Lobbying0OnlyInHouseLobbyingInd
Agree Carryover Prior Year0AgreeCarryoverPriorYearInd
Dues Assessments$1,741,261DuesAssessmentsAmt
Non Deductible Lbbyng Pltcl CY$206,800NonDeductibleLbbyngPltclCYAmt
Non Deductible Lbbyng Pltcl Tot$206,800NonDeductibleLbbyngPltclTotAmt
Aggregate Reported Dues Ntc$1,534,461AggregateReportedDuesNtcAmt
Taxable-$1,327,661TaxableAmt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Compensation CommitteeYes (X)CompensationCommitteeInd
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance PaymentYes (1)SeverancePaymentInd
Supplemental Nonqual Rtr Plan0SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (2 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
THOMAS BENTON
CHIEF EXECUTIVE OFFICER$375,937$0$1,782$0$0$0$0$0$71,767$0$449,486$0$0$0
IAN PARMITER
SR VP MEMBERSHIP ENGAGEMENT$288,095$0$1,544$0$0$0$0$0$55,031$0$344,670$0$0$0

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART I, LINE 4AFormAndLineReferenceDesc
ExplanationTHE ASSOCIATION PAID THE SENIOR VICE PRESIDENT MEMBERSHIP ENGAGEMENT $110,000 IN SEVERANCEExplanationTxt

Schedule N IRS990ScheduleN

Liquidation Of Assets Table LiquidationOfAssetsTableGrp

Liquidation Of Assets Detail LiquidationOfAssetsDetail

FieldValueIRS element (for citing)
Assets Distri Or Expnss PaidTRANSFER OF ASSETS AND LIABILITIESAssetsDistriOrExpnssPaidDesc
Distribution2018-06-30DistributionDt
Fair Market Value Of Asset$2,926,574FairMarketValueOfAssetAmt
Method Of FMV DeterminationFMVMethodOfFMVDeterminationTxt
EIN130453230EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1ASSOCIATION OF NATIONAL ADVERTISERSBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line110 GRAND CENTRAL 155 E 44TH STREETAddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10017ZIPCd
FieldValueIRS element (for citing)
IRC Section501(C)(6)IRCSectionTxt
FieldValueIRS element (for citing)
Director Of Successor0DirectorOfSuccessorInd
Employee Of SuccessorYes (1)EmployeeOfSuccessorInd
Owner Of Successor0OwnerOfSuccessorInd
Receive Compensation0ReceiveCompensationInd
Assets DistributedYes (1)AssetsDistributedInd
Required To Notify AGYes (1)RequiredToNotifyAGInd
Attorney General NotifiedYes (1)AttorneyGeneralNotifiedInd
Liabilities PaidYes (1)LiabilitiesPaidInd
Bonds Outstanding0BondsOutstandingInd

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART I, LINE 2E:FormAndLineReferenceDesc
ExplanationPERSON(S) INVOLVED: ALL STAFF, EXCEPT ONE BECAME EMPLOYEES OF THE TRANSFER ORGANIZATION.ExplanationTxt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (9 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART III, LINE 3THE ORGANIZATION HAS BEEN LIQUIDATED.
FORM 990, PART VI, SECTION A, LINE 4THE ORGANIZATION HAS MERGED WITH ASSOCIATION OF NATIONAL ADVERTISERS.
FORM 990, PART VI, SECTION A, LINE 6THE ASSOCIATION WAS ESTABLISHED AS A MEMBERSHIP ORGANIZATION. ANY ORGANIZATION, WHETHER INCORPORATED OR NOT, WHICH USES, CREATES, PRODUCES, SERVICES OR SUPPLIES MATERIALS FOR DIRECT MARKETING, ANY INDIVIDUAL WHO IS A GENERAL MEMBER, WAS ELIGIBLE FOR MEMBERSHIP IN THIS ASSOCIATION. THE MEMBERSHIP OF THE ASSOCIATION WAS CLASSIFIED AS FOLLOWS: COMPANY MEMBERSHIP OF THE ASSOCIATION CONSISTED OF COMPANIES OF CORPORATIONS THAT ARE USERS, CREATORS, SUPPLIERS, SERVICES, OR PRODUCERS OF ANY FORM OF DIRECT MARKETING. WITHIN COMPANY MEMBERSHIP THERE WERE THREE TYPES OF MEMBERS VOTING, REGULAR AND SERVICE. REGULAR MEMBERSHIP CONSISTED OF EMPLOYEES OF A COMPANY MEMBER WHO ARE CERTIFIED IN WRITING BY THE COMPANY MEMBER TO THE ASSOCIATION TO RECEIVE THE BENEFITS DESCRIBED IN SECTION 4 OF THE ARTICLE OF BY-LAWS OTHER THAN THE RIGHTS TO VOTE AND TO HOLD OFFICE, AND WHO WERE INCLUDED IN THE BASIC DUES PAID BY THE COMPANY. THE NUMBER OF REGULAR MEMBERS THAT A COMPANY MEMBER WERE ENTITLED TO WERE DETERMINED BY THE FORMULA CONTAINED IN THE THEN CURRENT DUES SCHEDULE MAINTAINED BY THE ASSOCIATION. SERVICE MEMBERSHIP CONSISTED OF EMPLOYEES OF A COMPANY MEMBER WHO WERE, UPON NOTICE TO THE VOTING MEMBER, TO RECEIVE THE BENEFITS DESCRIBED IN SECTION 4 OF THE ARTICLE OF BY-LAWS OTHER THAN THE RIGHTS TO VOTE AND TO HOLD OFFICE, FOR THE EXTRA SERVICE MEMBERSHIP WAS PAID. VOTING MEMBERSHIP, ONE OF THE MEMBERS (REGULAR OR SERVICE) FROM EACH COMPANY WERE DESIGNATED AS THE VOTING MEMBER, CERTIFIED BY THE COMPANY MEMBER TO THE ASSOCIATION TO BE ITS OFFICIAL REPRESENTATIVE IN ALL THE AFFAIRS OF THE ASSOCIATION INCLUDING THE HOLDING OF OFFICE THEREIN DURING THE TERM OF SUCH CERTIFICATION. ANY CHANGE BY A COMPANY MEMBER OF SUCH A CERTIFICATION WAS EFFECTIVE UPON THE RECEIPT BY THE ASSOCIATION OF A WRITTEN NOTICE THEREOF FROM THE COMPANY MEMBER AT LEAST TEN (10) DAYS PRIOR TO ANY REGULAR OR SPECIAL MEETING. EDUCATIONAL MEMBERSHIP INCLUDED TRADE ASSOCIATIONS WHOSE MEMBERSHIP INCLUDED A SUBSTANTIAL SEGMENT OF MEMBERS HAVING AN INTEREST IN DIRECT MAIL OR DIRECT MARKETING, WHO RECEIVED THE BENEFITS OUTLINED IN SECTION 4 OF THE ARTICLE OF BY-LAWS OTHER THAN THE RIGHTS TO VOTE AND TO HOLD OFFICE. GENERAL MEMBERSHIP INCLUDED ALL OTHER FORMS OF MEMBERSHIP NOT CONTAINED IN THESE BY-LAWS, WHETHER ORGANIZATIONS OR INDIVIDUALS, INCLUDING DIFFERENT SUBCLASSES OF MEMBERS AS DETERMINED BY THE ASSOCIATION, HOWEVER DENOMINATED. SUCH MEMBERS WILL RECEIVE BENEFITS AS DETERMINED BY ASSOCIATION, OTHER THAN THE RIGHTS TO VOTE AND TO HOLD OFFICE.
FORM 990, PART VI, SECTION A, LINE 7AONE OF THE MEMBERS (REGULAR OR SERVICE) FROM EACH COMPANY WAS DESIGNATED AS THE VOTING MEMBER AND HAD THE RIGHT TO VOTE. THE VOTE OF THE VOTING MEMBER MAY HAVE BEEN CAST PERSONALLY OR BY A DULY DESIGNATED PROXY IN ACCORDANCE WITH THE PROCEDURES REASONABLY PRESCRIBED BY THE ASSOCIATION.
FORM 990, PART VI, SECTION B, LINE 11BNO GOVERNIGN BODY IS IN EXISTENCE AS OF THE FILING OF THIS FORM 990.
FORM 990, PART VI, SECTION B, LINE 12CEACH OFFICER, KEY EMPLOYEE AND MEMBER OF THE BOARD OF DIRECTORS WAS REQUIRED TO COMPLETE AND FILE WITH THE PRESIDENT OF THE ASSOCIATION A DISCLOSURE STATEMENT REGARDING POTENTIAL CONFLICTS OF INTEREST AND ANNUALLY FILE A STATEMENT OF CONTINUED ACCURACY THEREOF. IN THE EVENT OF A CONFLICT, THE INDIVIDUAL WITH SUCH CONFLICT WAS PROHIBITED FROM PARTICIPATING IN THE DELIBERATION AND DECISION RELATED TO THE TRANSACTION.
FORM 990, PART VI, SECTION B, LINE 15COMPENSATION OF THE PRESIDENT OF THE ASSOCIATION WAS DETERMINED BY THE COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS. THE COMMITTEE WAS COMPRISED OF INDEPENDENT MEMBERS OF THE GOVERNING BOARD. COMPENSATION FOR THE PRESIDENT IS STATED IN THEIR CONTRACT ONCE AN AGREEMENT IS INITIATED. OTHER OFFICERS AND KEY EMPLOYEE COMPENSATION WAS DETERMINED BY THE CEO IN COLLABORATION WITH THE CHAIRMAN OF THE BOARD OF DIRECTORS. OTHER OFFICERS AND KEY EMPLOYEE COMPENSATION WAS CALCULATED BASED ON THE POSITION AND COMPARABLE INDUSTRY STANDARDS. THE ASSOCIATION ALSO USED DATA OF COMPARABLE COMPENSATION FOR SIMILARLY QUALIFIED PERSONS IN FUNCTIONALLY COMPARABLE POSITIONS AT SIMILARLY SITUATED ORGANIZATIONS AND CONTEMPORANEOUS DOCUMENTS AND RECORDKEEPING WITH RESPECT TO DELIBERATIONS AND DECISIONS REGARDING THE COMPENSATION ARRANGEMENT.
FORM 990, PART VI, SECTION C, LINE 19THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS WERE NOT MADE AVAILABLE TO THE PUBLIC.
FORM 990, PART XI, LINE 9:DECREASE IN PENSION LIABILITY -116,899. NET LIQUIDATION ADJUSTMENT -353,771.