SUN VALLEY TOURISM ALLIANCE INC: Form 990, tax year 2023

View the entire original 990 at ProPublica ↗

Organization: SUN VALLEY TOURISM ALLIANCE INC (EIN 82-0254694)
Tax period: 2023-10-01 to 2024-09-30
Filed: 2025-01-31
IRS object ID: 202530319349300048
Schema version: 2023v6.0
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule B
Schedule C
Schedule D
Schedule J
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Return	2025-01-31T12:57:16-06:00	ReturnTs
Tax Period End	2024-09-30	TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Field	Value	IRS element (for citing)
Preparer Firm EIN	390758449	PreparerFirmEIN

Preparer Firm Name PreparerFirmName

Field	Value	IRS element (for citing)
Business Name Line1	WIPFLI LLP	BusinessNameLine1Txt

Preparer US Address PreparerUSAddress

Field	Value	IRS element (for citing)
Address Line1	105 E PINE ST UPPER FLOOR	AddressLine1Txt
City	MISSOULA	CityNm
State Abbreviation	MT	StateAbbreviationCd
ZIP	59802	ZIPCd

Field	Value	IRS element (for citing)
Return Type	990	ReturnTypeCd
Tax Period Begin	2023-10-01	TaxPeriodBeginDt

Filer Filer

Field	Value	IRS element (for citing)
EIN	820254694	EIN

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	SUN VALLEY TOURISM ALLIANCE INC	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Business Name Control	SUNV	BusinessNameControlTxt
Phone	2087263423	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	PO BOX 4934	AddressLine1Txt
City	KETCHUM	CityNm
State Abbreviation	ID	StateAbbreviationCd
ZIP	83340	ZIPCd

Business Officer BusinessOfficerGrp

Field	Value	IRS element (for citing)
Person	MIKE BURCHMORE	PersonNm
Person Title	CHAIR	PersonTitleTxt
Phone	2087263423	PhoneNum
Signature	2025-01-29	SignatureDt
Discuss With Paid Preparer	Yes (1)	DiscussWithPaidPreparerInd

Field	Value	IRS element (for citing)
IRS Responsible Prty Info Curr	Yes (1)	IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

Field	Value	IRS element (for citing)
Preparer Person	SAM BRUNSON CPA	PreparerPersonNm
PTIN	P01696998	PTIN
Phone	4067281800	PhoneNum
Preparation	2025-01-29	PreparationDt

Field	Value	IRS element (for citing)
Tax	2023	TaxYr
Build TS	2025-03-06 01:10:19Z	BuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

Field	Value	IRS element (for citing)
Business Name Line1	VISIT SUN VALLEY	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Principal Officer	RAYMOND J GADD II	PrincipalOfficerNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	PO BOX 4934	AddressLine1Txt
City	KETCHUM	CityNm
State Abbreviation	ID	StateAbbreviationCd
ZIP	83340	ZIPCd

Field	Value	IRS element (for citing)
Gross Receipts	$1,981,859	GrossReceiptsAmt
Group Return For Affiliates	0	GroupReturnForAffiliatesInd
Organization501c	Yes (X)	Organization501cInd
Website Address	WWW.VISITSUNVALLEY.COM	WebsiteAddressTxt
Type Of Organization Corp	Yes (X)	TypeOfOrganizationCorpInd
Formation	1981	FormationYr
Legal Domicile State	ID	LegalDomicileStateCd
Activity Or Mission	DESTINATION MANAGEMENT AND MARKETING ORGANIZATION FOR SUN VALLEY, IDAHO.	ActivityOrMissionDesc
Voting Members Governing Body	7	VotingMembersGoverningBodyCnt
Voting Members Independent	7	VotingMembersIndependentCnt
Total Employee	10	TotalEmployeeCnt
Total Volunteers	8	TotalVolunteersCnt
Total Gross UBI	$0	TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm	$0	NetUnrelatedBusTxblIncmAmt
PY Contributions Grants	$508,500	PYContributionsGrantsAmt
CY Contributions Grants	$493,613	CYContributionsGrantsAmt
PY Program Service Revenue	$1,689,558	PYProgramServiceRevenueAmt
CY Program Service Revenue	$1,451,560	CYProgramServiceRevenueAmt
PY Investment Income	$3,008	PYInvestmentIncomeAmt
CY Investment Income	$36,686	CYInvestmentIncomeAmt
PY Other Revenue	$1,000	PYOtherRevenueAmt
CY Other Revenue	$0	CYOtherRevenueAmt
PY Total Revenue	$2,202,066	PYTotalRevenueAmt
CY Total Revenue	$1,981,859	CYTotalRevenueAmt
PY Grants And Similar Paid	$30,000	PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid	$0	CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members	$0	PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members	$0	CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid	$472,380	PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid	$494,357	CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns	$0	PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns	$0	CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense	$0	CYTotalFundraisingExpenseAmt
PY Other Expenses	$1,666,857	PYOtherExpensesAmt
CY Other Expenses	$1,283,214	CYOtherExpensesAmt
PY Total Expenses	$2,169,237	PYTotalExpensesAmt
CY Total Expenses	$1,777,571	CYTotalExpensesAmt
PY Revenues Less Expenses	$32,829	PYRevenuesLessExpensesAmt
CY Revenues Less Expenses	$204,288	CYRevenuesLessExpensesAmt
Total Assets BOY	$1,019,771	TotalAssetsBOYAmt
Total Assets EOY	$1,231,847	TotalAssetsEOYAmt
Total Liabilities BOY	$50,543	TotalLiabilitiesBOYAmt
Total Liabilities EOY	$71,931	TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY	$969,228	NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY	$1,159,916	NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part III	Yes (X)	InfoInScheduleOPartIIIInd
Mission	VISIT SUN VALLEY IS COMMITTED TO ENRICHING THE LIVES OF OUR MOUNTAIN COMMUNITY THROUGH A BALANCED LEVEL OF TOURISM THAT FOCUSES ON ECONOMIC PROSPERITY, ENVIRONMENTAL SUSTAINABILITY, AND THE PRESERVATION OF THE VALLEY'S VIBRANT CHARACTER.	MissionDesc
Significant New Program Srvc	0	SignificantNewProgramSrvcInd
Significant Change	0	SignificantChangeInd
Desc	YEAR-ROUND ADVERTISING - $1,000,000- PRIMARILY FOCUSED ON YOUTUBE'S SUITE OF OFFERINGS INCLUDING CONNECTED TV, PRE-ROLL, MID-STREAM, ETC. - THE PROGRAMMATIC/EXCHANGE EMPHASIS WAS ON UTILIZING THE GOOGLE SUITE OF OFFERINGS. THIS INCLUDED PMAX, ADWORDS, GOOGLE DISPLAY NETWORK AND BEYOND- TWO FORMS OF RADIO ADVERTISING - NPR (REGIONAL) AND ALSO STREAMING SERVICES SUCH AS PODCASTS, PANDORA, OR SPOTIFY - NPR HAD AN EMPHASIS ON SHOULDER SEASON AND INTERSTATE TRAVEL - THE STREAMING ASPECTS LEANED INTO NATIONAL AWARENESS- MEDIA PARTNERSHIPS: - FREESKIER MAGAZINE - 4 PAGE PRINT & ONLINE STORY, EMAIL INCLUSION, SOCIAL POSTS - JOURNAL OF LOST TIME - VIDEO PRODUCTION TO TAKE PLACE IN JANUARY, SMALL INITIAL SHARE IN FEBRUARY, TEASED OUT THROUGH THE END OF WINTER - WHALEBONE MAGAZINE - PRINT AD IN THEIR "SLOW" ISSUE, 2-4 PAGE ARTICLE ON WINTER IN SUN VALLEY FOR THE DECEMBER ISSUE/ONLINE NEWSLETTER AND SOCIAL POSTS\| - MOUNTAIN GAZETTE - 4-WEEK EMAIL BLAST IN DECEMBER, PODCAST READ, TRIP GIVEAWAY. - MATCHSTICK - IN CO-OP WITH SVR	Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

Field	Value	IRS element (for citing)
Desc	MARKETING RESEARCH: ZARTICO & INNTOPIA DESTIMETRICS - $70,000ZARTICO - MISSION IS TO EMPOWER DMOS TO BE BETTER STEWARDS OF THE WORLD'S TOURIST DESTINATIONS THROUGH IMPROVED DATA INTELLIGENCE AND DECISION-MAKING. MAKERS OF THE FIRST DESTINATION OPERATING SYSTEM, ZARTICO HARNESSES AND STREAMLINES COMPLEX DATA TO PROVIDE A FULL SPECTRUM OF DATA SCIENCE, BENCHMARKING, AND ANALYTICAL SERVICES FOR USE IN MARKETING, COMMUNITY DEVELOPMENT AND SUSTAINABILITY EFFORTS. BASED IN SALT LAKE CITY, UTAH, ZARTICO HAS DECADES OF EXPERIENCE IN TECHNOLOGY, TOURISM, AND DESTINATION AND TRAVEL MARKETING. INNTOPIA DESTIMETRICS - AGGREGATED LODGING BOOKING DATA GIVES THE ENTIRE DESTINATION DEEP INSIGHTS INTO PERFORMANCE AND PACING. THE STATISTICAL QUANTITATIVE AND QUALITATIVE DATA GLEANED FROM THESE RESOURCES ALLOWS US TO MAKE SOUND PLANS AND DECISIONS. THESE INPUTS CAN ACT AS INDICATORS FOR US TO MEASURE THE PLANS AND DECISIONS THAT WE IMPLEMENT. LASTLY, WE ARE ABLE TO SHARE THE VAST MAJORITY OF THIS DATA WITH LOCAL STAKEHOLDERS SO THAT THEY CAN LEVERAGE THE INFORMATION FOR SIMILAR PURPOSES.	Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

Field	Value	IRS element (for citing)
Desc	PR INITIATIVES & OUTREACH - $62,000WE SEGMENTED OUT OUR HIGHLIGHTABLE INDUSTRIES, EVENTS, PLACES, AND PEOPLE THROUGH A CATEGORICAL LENS TO TELL THESE UNIQUE STORIES. WE ACTIVELY PURSUED HARO LEADS THAT ALIGNED WITH VARIOUS SEGMENTS. WE FOCUSED ON THE UNIQUE PUBLICATIONS THAT CAN TELL THE BROADER STORIES OF THE SUN VALLEY AREA. PUBLICATIONS THAT SPEAK TO ARTS & CULTURE, FOOD, INNOVATION, NATURAL SPACES, AND BEYOND ARE A FEW POTENTIAL OPPORTUNITIES. WE WORKED BOTH ON OUR OWN ACCORD AND IN COLLABORATION WITH THE LOCAL LODGING PROPERTIES AND EVENT PRODUCERS TO HOST TOP-TIER MEDIA WITH AN EMPHASIS ON FALL AND WINTER. MEDIA MISSIONS:- CHICAGO - OCTOBER 2023- BOISE - NOVEMBER 2023JOURNALIST HOSTING:- SKI IDAHO FAMILIARIZATION TOUR IN CONJUNCTION WITH VISIT IDAHO- WE WORKED IN CONJUNCTION WITH LOCAL PARTNERS TO HOST A VARIETY OF FREELANCE JOURNALISTS WHO WRITE FOR PUBLICATIONS RANGING FROM NYT TO FORBES.	Desc

Field	Value	IRS element (for citing)
Described In Section501c3	0	DescribedInSection501c3Ind
Schedule B Required	Yes (1)	ScheduleBRequiredInd
Political Campaign Acty	0	PoliticalCampaignActyInd
Subject To Proxy Tax	Yes (1)	SubjectToProxyTaxInd
Donor Advised Fund	0	DonorAdvisedFundInd
Conservation Easements	0	ConservationEasementsInd
Collections Of Art	0	CollectionsOfArtInd
Credit Counseling	0	CreditCounselingInd
Donor Rstr Or Quasi Endowments	0	DonorRstrOrQuasiEndowmentsInd
Report Land Building Equipment	Yes (1)	ReportLandBuildingEquipmentInd
Report Investments Other Sec	0	ReportInvestmentsOtherSecInd
Report Program Related Invst	0	ReportProgramRelatedInvstInd
Report Other Assets	0	ReportOtherAssetsInd
Report Other Liabilities	0	ReportOtherLiabilitiesInd
Include FIN48 Footnote	0	IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt	0	IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt	0	ConsolidatedAuditFinclStmtInd
School Operating	0	SchoolOperatingInd
Foreign Office	0	ForeignOfficeInd
Foreign Activities	0	ForeignActivitiesInd
More Than5000 K To Org	0	MoreThan5000KToOrgInd
More Than5000 K To Individuals	0	MoreThan5000KToIndividualsInd
Professional Fundraising	0	ProfessionalFundraisingInd
Fundraising Activities	0	FundraisingActivitiesInd
Gaming Activities	0	GamingActivitiesInd
Operate Hospital	0	OperateHospitalInd
Grants To Organizations	0	GrantsToOrganizationsInd
Grants To Individuals	0	GrantsToIndividualsInd
Schedule J Required	Yes (1)	ScheduleJRequiredInd
Tax Exempt Bonds	0	TaxExemptBondsInd
Loan Outstanding	0	LoanOutstandingInd
Grant To Related Person	0	GrantToRelatedPersonInd
Business Rln With Org Mem	0	BusinessRlnWithOrgMemInd
Business Rln With Fam Mem	0	BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent	0	BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri	0	DeductibleNonCashContriInd
Deductible Art Contribution	0	DeductibleArtContributionInd
Terminate Operations	0	TerminateOperationsInd
Partial Liquidation	0	PartialLiquidationInd
Disregarded Entity	0	DisregardedEntityInd
Related Entity	0	RelatedEntityInd
Related Organization Ctrl Ent	0	RelatedOrganizationCtrlEntInd
Activities Conducted Prtshp	0	ActivitiesConductedPrtshpInd
Schedule O Required	Yes (1)	ScheduleORequiredInd
IRP Document	10	IRPDocumentCnt
IRP Document W2 G	0	IRPDocumentW2GCnt
Backup Wthld Compliance	Yes (1)	BackupWthldComplianceInd
Employee	10	EmployeeCnt
Employment Tax Returns Filed	Yes (1)	EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit	0	UnrelatedBusIncmOverLimitInd
Foreign Financial Account	0	ForeignFinancialAccountInd
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTransInd
Taxable Party Notification	0	TaxablePartyNotificationInd
Nondeductible Contributions	0	NondeductibleContributionsInd
Indoor Tanning Services	0	IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt	0	SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc	0	SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VI	Yes (X)	InfoInScheduleOPartVIInd
Governing Body Voting Members	7	GoverningBodyVotingMembersCnt
Independent Voting Member	7	IndependentVotingMemberCnt
Family Or Business Rln	0	FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties	0	DelegationOfMgmtDutiesInd
Change To Org Documents	0	ChangeToOrgDocumentsInd
Material Diversion Or Misuse	0	MaterialDiversionOrMisuseInd
Members Or Stockholders	0	MembersOrStockholdersInd
Election Of Board Members	0	ElectionOfBoardMembersInd
Decisions Subject To Approva	0	DecisionsSubjectToApprovaInd
Minutes Of Governing Body	Yes (1)	MinutesOfGoverningBodyInd
Minutes Of Committees	Yes (1)	MinutesOfCommitteesInd
Officer Mailing Address	0	OfficerMailingAddressInd
Local Chapters	0	LocalChaptersInd
Form990 Provided To Gvrn Body	0	Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy	Yes (1)	ConflictOfInterestPolicyInd
Annual Disclosure Covered Prsn	Yes (1)	AnnualDisclosureCoveredPrsnInd
Regular Monitoring Enfrc	Yes (1)	RegularMonitoringEnfrcInd
Whistleblower Policy	Yes (1)	WhistleblowerPolicyInd
Document Retention Policy	0	DocumentRetentionPolicyInd
Compensation Process CEO	Yes (1)	CompensationProcessCEOInd
Compensation Process Other	0	CompensationProcessOtherInd
Investment In Joint Venture	0	InvestmentInJointVentureInd
Upon Request	Yes (X)	UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	SAGE BOOKKEEPING SOLUTIONS	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Phone	2088595156	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	120 N 2ND AVE STE 107	AddressLine1Txt
City	KETCHUM	CityNm
State Abbreviation	ID	StateAbbreviationCd
ZIP	83340	ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (11 entries)

TitleTitleTxt	Average Hours Per WeekAverageHoursPerWeekRt	Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd	OfficerOfficerInd	Reportable Comp From OrgReportableCompFromOrgAmt	Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt	Other CompensationOtherCompensationAmt
MIKE BURCHMORE
CHAIR	1.00	Yes (X)	Yes (X)	$0	$0	$0
GRETCHEN GORHAM
SECRETARY	1.00	Yes (X)	Yes (X)	$0	$0	$0
DAVE LUHR
TREASURER	1.00	Yes (X)	Yes (X)	$0	$0	$0
DIANN CRAVEN
DIRECTOR THRU 11/23	1.00	Yes (X)		$0	$0	$0
JACOB FREHLING
DIRECTOR	1.00	Yes (X)		$0	$0	$0
CANDICE PATE
DIRECTOR	1.00	Yes (X)		$0	$0	$0
KRISTIN POOLE
DIRECTOR THRU 2/24	1.00	Yes (X)		$0	$0	$0
PETE SONNTAG
DIRECTOR	1.00	Yes (X)		$0	$0	$0
ADELAIDE SMITH-MASON
DIRECTOR	1.00	Yes (X)		$0	$0	$0
SCOTT FORTNER
EXECUTIVE DIRECTOR THRU 2/24	40.00		Yes (X)	$168,415	$0	$15,651
RAYMOND J GADD II
EXECUTIVE DIRECTOR	40.00		Yes (X)	$85,315	$0	$8,723

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	$253,730	TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org	$0	TotReportableCompRltdOrgAmt
Total Other Compensation	$24,374	TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K	1	IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed	0	FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K	Yes (1)	TotalCompGreaterThan150KInd
Compensation From Other Srcs	0	CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (3 entries)

Address Line1ContractorAddress/USAddress/AddressLine1Txt	CityContractorAddress/USAddress/CityNm	State AbbreviationContractorAddress/USAddress/StateAbbreviationCd	ZIPContractorAddress/USAddress/ZIPCd	ServicesServicesDesc	CompensationCompensationAmt
GOOGLE
1600 AMPHITHEATRE PKWAY	MOUNTAIN VIEW	CA	94043	ADVERTISING	$496,689
OGURY INC
75 BROAD STREET SUITE 3000	NEW YORK	NY	10004	ADVERTISING/SOCIAL MEDIA	$263,368
FLIGHT AWARE
11 GREENWAY PLAZA SUITE 2900	HOUSTON	TX	77046	ADVERTISING	$108,356

Field	Value	IRS element (for citing)
Cntrct Rcvd Greater Than100 K	3	CntrctRcvdGreaterThan100KCnt
Membership Dues	$13,613	MembershipDuesAmt
Government Grants	$480,000	GovernmentGrantsAmt
Total Contributions	$493,613	TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (2 entries)

DescDesc	BusinessBusinessCd	Total Revenue ColumnTotalRevenueColumnAmt	Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
CONTRACT REVENUE	900099	$1,450,904	$1,450,904
LOCAL MARKETING SERVIC	900099	$656	$656

Field	Value	IRS element (for citing)
Total Program Service Revenue	$1,451,560	TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$36,686	TotalRevenueColumnAmt
Exclusion	$36,686	ExclusionAmt

Total Revenue TotalRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$1,981,859	TotalRevenueColumnAmt
Related Or Exempt Func Income	$1,451,560	RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue	$0	UnrelatedBusinessRevenueAmt
Exclusion	$36,686	ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

Field	Value	IRS element (for citing)
Total	$269,914	TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

Field	Value	IRS element (for citing)
Total	$175,610	TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

Field	Value	IRS element (for citing)
Total	$4,668	TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

Field	Value	IRS element (for citing)
Total	$11,868	TotalAmt

Payroll Taxes PayrollTaxesGrp

Field	Value	IRS element (for citing)
Total	$32,297	TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

Field	Value	IRS element (for citing)
Total	$41,659	TotalAmt

Fees For Services Other FeesForServicesOtherGrp

Field	Value	IRS element (for citing)
Total	$1,999	TotalAmt

Advertising AdvertisingGrp

Field	Value	IRS element (for citing)
Total	$1,057,489	TotalAmt

Office Expenses OfficeExpensesGrp

Field	Value	IRS element (for citing)
Total	$13,311	TotalAmt

Information Technology InformationTechnologyGrp

Field	Value	IRS element (for citing)
Total	$24,606	TotalAmt

Occupancy OccupancyGrp

Field	Value	IRS element (for citing)
Total	$40,079	TotalAmt

Travel TravelGrp

Field	Value	IRS element (for citing)
Total	$4,821	TotalAmt

Conferences Meetings ConferencesMeetingsGrp

Field	Value	IRS element (for citing)
Total	$9,205	TotalAmt

Depreciation Depletion DepreciationDepletionGrp

Field	Value	IRS element (for citing)
Total	$3,870	TotalAmt

Insurance InsuranceGrp

Field	Value	IRS element (for citing)
Total	$5,045	TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDesc	TotalTotalAmt
RESEARCH & DEVELOPMENT	$69,340
DUES & SUBSCRIPTIONS	$7,679
CAMPAIGN MONITORING	$3,658
REPAIRS & MAINTENANCE	$227

All Other Expenses AllOtherExpensesGrp

Field	Value	IRS element (for citing)
Total	$226	TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

Field	Value	IRS element (for citing)
Total	$1,777,571	TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

Field	Value	IRS element (for citing)
BOY	$125	BOYAmt
EOY	$0	EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

Field	Value	IRS element (for citing)
BOY	$1,003,106	BOYAmt
EOY	$1,185,094	EOYAmt

Accounts Receivable AccountsReceivableGrp

Field	Value	IRS element (for citing)
EOY	$34,083	EOYAmt

Field	Value	IRS element (for citing)
Land Bldg Equip Cost Or Other Bss	$102,530	LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec	$92,560	LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

Field	Value	IRS element (for citing)
BOY	$13,840	BOYAmt
EOY	$9,970	EOYAmt

Other Assets Total OtherAssetsTotalGrp

Field	Value	IRS element (for citing)
BOY	$2,700	BOYAmt
EOY	$2,700	EOYAmt

Total Assets TotalAssetsGrp

Field	Value	IRS element (for citing)
BOY	$1,019,771	BOYAmt
EOY	$1,231,847	EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

Field	Value	IRS element (for citing)
BOY	$50,543	BOYAmt
EOY	$71,931	EOYAmt

Total Liabilities TotalLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$50,543	BOYAmt
EOY	$71,931	EOYAmt

Field	Value	IRS element (for citing)
Organization Follows FASB117	Yes (X)	OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$969,228	BOYAmt
EOY	$1,159,916	EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$969,228	BOYAmt
EOY	$1,159,916	EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$1,019,771	BOYAmt
EOY	$1,231,847	EOYAmt

Field	Value	IRS element (for citing)
Reconcilation Revenue Expnss	$204,288	ReconcilationRevenueExpnssAmt
Prior Period Adjustments	-$13,600	PriorPeriodAdjustmentsAmt
Other Changes In Net Assets	$0	OtherChangesInNetAssetsAmt
Method Of Accounting Accrual	Yes (X)	MethodOfAccountingAccrualInd
Accountant Compile Or Review	0	AccountantCompileOrReviewInd
FS Audited	0	FSAuditedInd
Federal Grant Audit Required	0	FederalGrantAuditRequiredInd

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

Field	Value	IRS element (for citing)
Contributor	RESTRICTED	ContributorNum

Contributor Business Name ContributorBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor US Address ContributorUSAddress

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Total Contributions	RESTRICTED	TotalContributionsAmt

Schedule C IRS990ScheduleC

Field	Value	IRS element (for citing)
Substantially All Dues Nonded	Yes (1)	SubstantiallyAllDuesNondedInd
Only In House Lobbying	0	OnlyInHouseLobbyingInd
Agree Carryover Prior Year	0	AgreeCarryoverPriorYearInd

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$58,043	OtherCostOrOtherBasisAmt
Depreciation	$48,073	DepreciationAmt
Book Value	$9,970	BookValueAmt

Equipment EquipmentGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$44,487	OtherCostOrOtherBasisAmt
Depreciation	$44,487	DepreciationAmt
Book Value	$0	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Land Buildings	$9,970	TotalBookValueLandBuildingsAmt

Schedule J IRS990ScheduleJ

Field	Value	IRS element (for citing)
Form990 Of Other Organizations	Yes (X)	Form990OfOtherOrganizationsInd
Written Employment Contract	Yes (X)	WrittenEmploymentContractInd
Compensation Survey	Yes (X)	CompensationSurveyInd
Board Or Committee Approval	Yes (X)	BoardOrCommitteeApprovalInd
Severance Payment	0	SeverancePaymentInd
Supplemental Nonqual Rtr Plan	0	SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm	0	EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp

Field	Value	IRS element (for citing)
Person	SCOTT FORTNER	PersonNm
Title	EXECUTIVE DIRECTOR THRU 2/24	TitleTxt
Base Compensation Filing Org	$160,672	BaseCompensationFilingOrgAmt
Compensation Based On Rltd Orgs	$0	CompensationBasedOnRltdOrgsAmt
Bonus Filing Organization	$4,500	BonusFilingOrganizationAmount
Bonus Related Organizations	$0	BonusRelatedOrganizationsAmt
Other Compensation Filing Org	$3,243	OtherCompensationFilingOrgAmt
Other Compensation Rltd Orgs	$0	OtherCompensationRltdOrgsAmt
Deferred Compensation Flng Org	$4,955	DeferredCompensationFlngOrgAmt
Deferred Comp Rltd Orgs	$0	DeferredCompRltdOrgsAmt
Nontaxable Benefits Filing Org	$10,696	NontaxableBenefitsFilingOrgAmt
Nontaxable Benefits Rltd Orgs	$0	NontaxableBenefitsRltdOrgsAmt
Total Compensation Filing Org	$184,066	TotalCompensationFilingOrgAmt
Total Compensation Rltd Orgs	$0	TotalCompensationRltdOrgsAmt
Comp Report Prior990 Filing Org	$0	CompReportPrior990FilingOrgAmt
Comp Report Prior990 Rltd Orgs	$0	CompReportPrior990RltdOrgsAmt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (4 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
FORM 990, PART VI, SECTION B, LINE 11B	THE FORM 990 IS REVIEWED BY THE BOARD CHAIRPERSON AND EXECUTIVE BOARD PRIOR TO FILING WITH THE INTERNAL REVENUE SERVICE.
FORM 990, PART VI, SECTION B, LINE 12C	ALL BOARD MEMBERS AND PERSONNEL OF SUN VALLEY TOURISM ALLIANCE, INC. ARE REQUIRED TO DISCLOSE ANY POTENTIAL CONFLICTS OF INTEREST ON AN ANNUAL BASIS, AND AT ANY SUCH TIME THAT A NEW POTENTIAL CONFLICT OF INTEREST EMERGES, THROUGH A DISCLOSURE STATEMENT. IF A CONFLICT OF INTEREST IS FOUND TO EXIST, IT MUST BE DISCLOSED AND THAT PERSON MUST EXCUSE HIMSELF/HERSELF FROM DISCUSSIONS OR VOTES RELATED TO THOSE AREAS OF POTENTIAL CONFLICT. SUN VALLEY TOURISM ALLIANCE, INC. RESERVES THE RIGHT TO DISMISS A BOARD MEMBER OR STAFF MEMBER WHO PRESENTS A SERIOUS CONFLICT OF INTEREST OR TO SHIFT THAT PERSON INTO A CAPACITY THAT NULLIFIES IT.
FORM 990, PART VI, SECTION B, LINE 15A	THE PROCESS FOR DETERMINING THE PRESIDENT/CMO COMPENSATION IS COMPLETED BY THE BOARD OF DIRECTORS USING COMPARABILITY DATA DURING THE ANNUAL BUDGETING PROCESS.
FORM 990, PART VI, SECTION C, LINE 19	THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST.