STRATEGY STUDIO / NONPROFIT PEOPLE SEARCH

DIRECT SELLING ASSOCIATION: Form 990, tax year 2024

View the entire original 990 at ProPublica ↗

Organization
DIRECT SELLING ASSOCIATION (EIN 41-0659918)
Tax period
2024-01-01 to 2024-12-31
Filed
2025-11-14
IRS object ID
202533189349313563
Schema version
2024v5.2
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2025-11-14T16:10:58-06:00ReturnTs
Tax Period End2024-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN582676261PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1Rogers & Company PLLCBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line18300 Boone Boulevard Suite 600AddressLine1Txt
CityViennaCityNm
State AbbreviationVAStateAbbreviationCd
ZIP22182ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2024-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN410659918EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1Direct Selling AssociationBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlDIREBusinessNameControlTxt
Phone2024528866PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line11667 K St NW Ste 1100AddressLine1Txt
CityWashingtonCityNm
State AbbreviationDCStateAbbreviationCd
ZIP200061660ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonDave GrimaldiPersonNm
Person TitleCEOPersonTitleTxt
Phone2024528866PhoneNum
Signature2025-11-14SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd
FieldValueIRS element (for citing)
IRS Responsible Prty Info CurrYes (1)IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonLori A CollingsworthPreparerPersonNm
PTINP00639819PTIN
Phone7038930300PhoneNum
Preparation2025-10-10PreparationDt
FieldValueIRS element (for citing)
Tax2024TaxYr
Build TS2025-03-06 01:10:19ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Principal OfficerDave GrimaldiPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line11667 K St NW Ste 1100AddressLine1Txt
CityWashingtonCityNm
State AbbreviationDCStateAbbreviationCd
ZIP200061660ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$17,331,423GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website Addresshttp://www.dsa.org/WebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1978FormationYr
Legal Domicile StateDELegalDomicileStateCd
Activity Or MissionNational trade assocation for direct selling companies- See Part III and Schedule OActivityOrMissionDesc
Voting Members Governing Body34VotingMembersGoverningBodyCnt
Voting Members Independent34VotingMembersIndependentCnt
Total Employee11TotalEmployeeCnt
Total Volunteers50TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$0PYContributionsGrantsAmt
CY Contributions Grants$0CYContributionsGrantsAmt
PY Program Service Revenue$5,837,652PYProgramServiceRevenueAmt
CY Program Service Revenue$5,155,771CYProgramServiceRevenueAmt
PY Investment Income$100,098PYInvestmentIncomeAmt
CY Investment Income$173,925CYInvestmentIncomeAmt
PY Other Revenue$110,212PYOtherRevenueAmt
CY Other Revenue$13,599CYOtherRevenueAmt
PY Total Revenue$6,047,962PYTotalRevenueAmt
CY Total Revenue$5,343,295CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$3,072,100PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$4,426,444CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$3,463,881PYOtherExpensesAmt
CY Other Expenses$3,340,613CYOtherExpensesAmt
PY Total Expenses$6,535,981PYTotalExpensesAmt
CY Total Expenses$7,767,057CYTotalExpensesAmt
PY Revenues Less Expenses-$488,019PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$2,423,762CYRevenuesLessExpensesAmt
Total Assets BOY$6,499,298TotalAssetsBOYAmt
Total Assets EOY$5,180,888TotalAssetsEOYAmt
Total Liabilities BOY$3,141,647TotalLiabilitiesBOYAmt
Total Liabilities EOY$3,960,304TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$3,357,651NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$1,220,584NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionTo protect, serve and promote the effectiveness of member companies and the independent business people they represent. See Schedule OMissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
DescEducation: Provide educational programming designed to enhance knowledge of the direct selling industry. DSA's meetings, conferences and seminars cover a wide range of issues relevant to direct selling companies.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
DescGovernment Affairs: Evaluate tactics to cause the public to perceive direct selling as a valid channel for distributing products and services and as an attractive earnings opportunity. Maintain a proactive legislative and regulatory profile and take steps to create and preserve an environment conducive to free enterprise.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
DescCommunications: Identify issues of importance to the industry, assess resources available to the industry and periodically review and reprioritize issues.Desc

Prog Srvc Accom Acty Other ProgSrvcAccomActyOtherGrp

FieldValueIRS element (for citing)
DescOther programs include: Research, International, and Membership ServicesDesc
FieldValueIRS element (for citing)
Described In Section501c30DescribedInSection501c3Ind
Schedule B Required0ScheduleBRequiredInd
Political Campaign ActyYes (1)PoliticalCampaignActyInd
Subject To Proxy TaxYes (1)SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other AssetsYes (1)ReportOtherAssetsInd
Report Other LiabilitiesYes (1)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (1)IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt0IndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtYes (1)ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related EntityYes (1)RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document12IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee11EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit0UnrelatedBusIncmOverLimitInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible ContributionsYes (1)NondeductibleContributionsInd
Nondeductible Contri DisclYes (1)NondeductibleContriDisclInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members34GoverningBodyVotingMembersCnt
Independent Voting Member34IndependentVotingMemberCnt
Family Or Business RlnYes (1)FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or StockholdersYes (1)MembersOrStockholdersInd
Election Of Board MembersYes (1)ElectionOfBoardMembersInd
Decisions Subject To ApprovaYes (1)DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process OtherYes (1)CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
Own WebsiteYes (X)OwnWebsiteInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

FieldValueIRS element (for citing)
PersonFrank Burford Crosby Ottenhoff GroPersonNm
Phone2024528866PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line11667 K St NW Ste 1100AddressLine1Txt
CityWashingtonCityNm
State AbbreviationDCStateAbbreviationCd
ZIP200061660ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (41 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtAverage Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtKey EmployeeKeyEmployeeIndHighest Compensated EmployeeHighestCompensatedEmployeeInd
Danny Lee
Chairman1.000.00Yes (X)Yes (X)$0$0$0
Kevin Guest
Immediate Past Chairman1.001.00Yes (X)Yes (X)$0$0$0
David Merriman
Treasurer1.001.00Yes (X)Yes (X)$0$0$0
Cindy Monroe
Vice Chairman1.000.00Yes (X)Yes (X)$0$0$0
Joni Rogers-Kante
Vice Chairman1.001.00Yes (X)Yes (X)$0$0$0
Marc Ashley
Director1.000.00Yes (X)$0$0$0
Alfredo Bala
Director1.001.00Yes (X)$0$0$0
Jill Blashack Strahan
Director1.000.00Yes (X)$0$0$0
Nancy Bogart
Director1.000.00Yes (X)$0$0$0
Steve Bosson
Director1.000.00Yes (X)$0$0$0
Aaron Eddington
Director1.000.00Yes (X)$0$0$0
Steve Fife
Director1.000.00Yes (X)$0$0$0
Marjorie Fine
Director1.001.00Yes (X)$0$0$0
Jonathan Gelfand
Director1.000.00Yes (X)$0$0$0
Deborah Gibbins
Director1.000.00Yes (X)$0$0$0
Jason Groves
Director1.000.00Yes (X)$0$0$0
Dimitri Haloulos
Director1.000.00Yes (X)$0$0$0
Asma Ishaq
Director1.001.00Yes (X)$0$0$0
J Andrew Law
Director1.000.00Yes (X)$0$0$0
Heidi Leist
Director1.000.00Yes (X)$0$0$0
Rick Libby
Director1.000.00Yes (X)$0$0$0
Liza Maldonado
Director1.000.00Yes (X)$0$0$0
Paulo Moledo
Director1.000.00Yes (X)$0$0$0
Ryan Montgomery
Director1.000.00Yes (X)$0$0$0
Nathan Moore
Director1.000.00Yes (X)$0$0$0
Randall Popelka
Director1.000.00Yes (X)$0$0$0
Ryan Reigle
Director1.000.00Yes (X)$0$0$0
Ben Riley
Director1.000.00Yes (X)$0$0$0
Ben Rogers
Director1.000.00Yes (X)$0$0$0
Andrew Schmidt
Director1.001.00Yes (X)$0$0$0
Mark Stastny
Director1.001.00Yes (X)$0$0$0
Connie Tang
Director1.001.00Yes (X)$0$0$0
Andrew Treanor
Director1.000.00Yes (X)$0$0$0
Tyler Whitehead
Director1.001.00Yes (X)$0$0$0
Joseph N Mariano
President37.501.00Yes (X)$678,057$0$71,838
Adolfo Franco
Secretary/ Executive VP37.501.00Yes (X)$339,834$0$45,059
Melissa K Brunton
Senior VP, Meetings & Education37.500.00$216,050$0$68,995Yes (X)
Jennifer Dunleavey
VP, Administration and Operations37.500.00$191,654$0$41,115Yes (X)
Brian Bennett
Senior Dir. Public Affairs37.500.00$212,430$0$50,606Yes (X)
Nancy M Burke
VP, Membership Services37.500.00$145,832$0$46,126Yes (X)
John Webb
Senior Legal Counsel37.500.00$172,608$0$57,929Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$1,956,465TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$381,668TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K7IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (2 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
BBB National Programs Inc
3033 Wilson Blvd Ste 600ArlingtonVA22201DSSRC support$1,131,688
RSM US LLP
5155 Paysphere CircleChicagoIL60674Accounting Services$111,173
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K2CntrctRcvdGreaterThan100KCnt

Program Service Revenue ProgramServiceRevenueGrp (3 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
Member dues813910$4,337,615$4,337,615
Annual meeting611430$810,455$810,455
Educational materials611430$7,701$7,701
FieldValueIRS element (for citing)
Total Program Service Revenue$5,155,771TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$134,474TotalRevenueColumnAmt
Exclusion$134,474ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

FieldValueIRS element (for citing)
Securities$12,027,579SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

FieldValueIRS element (for citing)
Securities$11,988,128SecuritiesAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Securities$39,451SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$39,451TotalRevenueColumnAmt
Exclusion$39,451ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp

FieldValueIRS element (for citing)
DescRefunds and reimbursementsDesc
Business900099BusinessCd
Total Revenue Column$13,599TotalRevenueColumnAmt
Exclusion$13,599ExclusionAmt
FieldValueIRS element (for citing)
Other Revenue Total$13,599OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$5,343,295TotalRevenueColumnAmt
Related Or Exempt Func Income$5,155,771RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$187,524ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$1,915,638TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$2,003,566TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$216,066TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$165,509TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$125,665TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$1,071,979TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$113,686TotalAmt

Fees For Services Lobbying FeesForServicesLobbyingGrp

FieldValueIRS element (for citing)
Total$60,653TotalAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

FieldValueIRS element (for citing)
Total$14,114TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$514,085TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$122,553TotalAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$99,706TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$424,478TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$174,833TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$660,348TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$19,289TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$41,169TotalAmt

Other Expenses OtherExpensesGrp (3 entries)

DescDescTotalTotalAmt
Dues and subscriptions$106,326
Taxes and licenses$38,234
Personnel cost reimb.-$120,840

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$7,767,057TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$207,450BOYAmt
EOY$123,662EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$176,914BOYAmt
EOY$165,364EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$260,009BOYAmt
EOY$434,922EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$451,042LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$443,675LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$24,192BOYAmt
EOY$7,367EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$3,586,878BOYAmt
EOY$2,485,202EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$2,243,855BOYAmt
EOY$1,964,371EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$6,499,298BOYAmt
EOY$5,180,888EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$257,386BOYAmt
EOY$2,006,766EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$257,985BOYAmt
EOY$18,000EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$2,626,276BOYAmt
EOY$1,935,538EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$3,141,647BOYAmt
EOY$3,960,304EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$3,357,651BOYAmt
EOY$1,220,584EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$3,357,651BOYAmt
EOY$1,220,584EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$6,499,298BOYAmt
EOY$5,180,888EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss-$2,423,762ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst$286,695NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Info In Schedule O Part XIIYes (X)InfoInScheduleOPartXIIInd
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Consolidated Basis Fincl StmtYes (X)ConsolidatedBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Political Expenditures$30,000PoliticalExpendituresAmt
Expended527 Activities$0Expended527ActivitiesAmt
Internal Funds Contributed$30,000InternalFundsContributedAmt
Total Exempt Function Expend$30,000TotalExemptFunctionExpendAmt
Form1120 POL FiledYes (1)Form1120POLFiledInd

Section527 Political Org Section527PoliticalOrgGrp (2 entries)

Address Line1USAddress/AddressLine1TxtCityUSAddress/CityNmState AbbreviationUSAddress/StateAbbreviationCdZIPUSAddress/ZIPCdEINEINPaid Internal FundsPaidInternalFundsAmt
Republican Attorneys General Association (RAGA)
1747 Pennsylvania Ave Ste 800WashingtonDC20006464501717$15,000
Democratic Attorneys General Association Inc (DAGA)
1580 Lincoln Ste 1125DenverCO80203134220019$15,000
FieldValueIRS element (for citing)
Substantially All Dues Nonded0SubstantiallyAllDuesNondedInd
Only In House Lobbying0OnlyInHouseLobbyingInd
Agree Carryover Prior YearYes (1)AgreeCarryoverPriorYearInd
Dues Assessments$4,337,615DuesAssessmentsAmt
Non Deductible Lbbyng Pltcl CY$352,765NonDeductibleLbbyngPltclCYAmt
Non Ded Lbbyng Pltcl Cyov-$69,060NonDedLbbyngPltclCyovAmt
Non Deductible Lbbyng Pltcl Tot$283,705NonDeductibleLbbyngPltclTotAmt
Aggregate Reported Dues Ntc$390,385AggregateReportedDuesNtcAmt
Taxable-$106,680TaxableAmt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePart I-A, Line 1:FormAndLineReferenceDesc
ExplanationThe Association makes occasional and limited contributions to candidates for state office, but only if those contributions are permitted by state or other law. The Association provides direct and indirect support to 527 organizations through membership dues and contributions.ExplanationTxt

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$30,479OtherCostOrOtherBasisAmt
Depreciation$30,479DepreciationAmt
Book Value$0BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$420,563OtherCostOrOtherBasisAmt
Depreciation$413,196DepreciationAmt
Book Value$7,367BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$7,367TotalBookValueLandBuildingsAmt

Other Assets Org OtherAssetsOrgGrp (4 entries)

DescDescBook ValueBookValueAmt
Right-of-use asset - operating lease$626,154
Deferred compensation assets$1,115,752
Due from affiliated organizations$178,029
Security deposit$44,436
FieldValueIRS element (for citing)
Total Book Value Other Assets$1,964,371TotalBookValueOtherAssetsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (2 entries)

DescDescAmtAmt
Lease liability - operating lease$819,786
Deferred compensation liabilities$1,115,752
FieldValueIRS element (for citing)
Total Liability$1,935,538TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd
Total Rev Etc Audited Fincl Stmt$5,615,876TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst$286,695NetUnrealizedGainsInvstAmt
Revenue Not Reported$286,695RevenueNotReportedAmt
Revenue Subtotal$5,329,181RevenueSubtotalAmt
Investment Expenses Not Incld$14,114InvestmentExpensesNotIncldAmt
Revenue Not Reported Fincl Stmt$14,114RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$5,343,295TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$7,752,943TotExpnsEtcAuditedFinclStmtAmt
Expenses Not Reported$0ExpensesNotReportedAmt
Expenses Subtotal$7,752,943ExpensesSubtotalAmt
Investment Expenses Not Incld2$14,114InvestmentExpensesNotIncld2Amt
Expenses Not Rpt Fincl Stmt$14,114ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$7,767,057TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePart X, Line 2:FormAndLineReferenceDesc
ExplanationManagement has evaluated the Organization's tax positions and has concluded that the Organization has taken no uncertain tax positions that qualify for either recognition or disclosure in the consolidated financial statements for the years ended December 31, 2024 and 2023.ExplanationTxt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
First Class Or Charter TravelYes (X)FirstClassOrCharterTravelInd
Travel For CompanionsYes (X)TravelForCompanionsInd
Written Policy Ref T And E ExpnssYes (1)WrittenPolicyRefTAndEExpnssInd
Substantiation RequiredYes (1)SubstantiationRequiredInd
Compensation CommitteeYes (X)CompensationCommitteeInd
Independent ConsultantYes (X)IndependentConsultantInd
Written Employment ContractYes (X)WrittenEmploymentContractInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr Plan0SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (7 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
Joseph N Mariano
President$641,515$0$0$0$36,542$0$22,500$0$49,338$0$749,895$0$0$0
Adolfo Franco
Secretary/ Executive VP$320,030$0$0$0$19,804$0$18,807$0$26,252$0$384,893$0$0$0
Melissa K Brunton
Senior VP, Meetings & Education$216,050$0$0$0$0$0$12,096$0$56,899$0$285,045$0$0$0
Brian Bennett
Senior Dir. Public Affairs$186,769$0$0$0$25,661$0$12,528$0$38,078$0$263,036$0$0$0
Jennifer Dunleavey
VP, Administration and Operations$183,372$0$0$0$8,282$0$10,555$0$30,560$0$232,769$0$0$0
John Webb
Senior Legal Counsel$172,608$0$0$0$0$0$8,516$0$49,413$0$230,537$0$0$0
Nancy M Burke
VP, Membership Services$145,832$0$0$0$0$0$7,805$0$38,321$0$191,958$0$0$0

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePart I, Line 1aFormAndLineReferenceDesc
ExplanationFirst class airfare is occassionally provided for long trips. Travel for companions is also occasionally provided for the Executive VP who is the sole caregiver to an elderly dependent parent.ExplanationTxt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (11 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Form 990, Part I, Line 1, Brief Description of Organization Activities:The Direct Selling Association (DSA) is the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment. More than 16 million Americans are involved in direct selling in every state, congressional district and community in the United States. In 2021, direct selling generated over $41 billion in retail sales.
Form 990, Part III, Line 1, Description of Organization Mission:To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers.
Form 990, Part VI, Section A, line 2Some members of the Board of Directors of the Association also serve on the corporate boards of other members.
Form 990, Part VI, Section A, line 6The Association has members.
Form 990, Part VI, Section A, line 7aThe Board of Directors is elected by plurality vote of the members at the annual business meeting on a staggered basis.
Form 990, Part VI, Section A, line 7bEach active member is entitled to one vote on any matter duly before the membership, at the annual business meeting or otherwise, which vote may be cast in person, by mail, or by proxy duly authorized in writing.
Form 990, Part VI, Section B, line 11bEach member of the Board of Directors receive a copy of the Form 990 prior to the submission of the form to the Internal Revenue Service. The Form 990 is not filed until all members of the Board have been sent the completed Form 990 and had 10 days to review and comment upon it.
Form 990, Part VI, Section B, line 12cAll members of the board and staff are required to sign a Conflict of Interest Policy, which is updated annually or when the status of the conflict of interest has changed. DSA conducts an orientation of all new board members which includes discussion and disclosure of any conflicts of interest, as well as ongoing briefings throughout the year by the Board of Directors on this topic.
Form 990, Part VI, Section B, line 15Compensation for the top two management officials (President and Secretary) is set by formal committee. Compensation and benefits are negotiated by this committee with staff on a periodic basis. At the last contract negotiation, a complete study was done by an independent third party.
Form 990, Part VI, Section C, line 19The Form 990 is available to the public upon request. Copies will be provided immediately in the case of in-person requests. Requests received by written, phone, fax or e-mail means will be honored by directing the requestors to our website. Form 1024 is available to the public upon request. Other organizational documents are not made available to the public.
Form 990, Part XII, Line 2c:The Executive Committee assumes responsibility for oversight of the audit of the financial statements and selection of an independent accountant. The process is consistent with previous years.

Schedule R IRS990ScheduleR

Id Related Tax Exempt Org IdRelatedTaxExemptOrgGrp (3 entries)

Address Line1USAddress/AddressLine1TxtCityUSAddress/CityNmState AbbreviationUSAddress/StateAbbreviationCdZIPUSAddress/ZIPCdEINEINPrimary ActivitiesPrimaryActivitiesTxtLegal Domicile StateLegalDomicileStateCdExempt Code SectionExemptCodeSectionTxtPublic Charity StatusPublicCharityStatusTxtControlled OrganizationControlledOrganizationInd
Direct Selling Education Foundation
1667 K St NW Ste 1100WashingtonDC200061660237335899EducationDC501(c)(3)Line 70
Direct Selling Empowers Americans
1667 K St NW Ste 1100WashingtonDC200061660Political Action CommitteeDC5270
Direct Selling Association Political Action Committee
1667 K St NW Ste 1100WashingtonDC200061660521183492Political Action CommitteeDC5270
FieldValueIRS element (for citing)
Receipt Of Int Annts Rnts Rylts0ReceiptOfIntAnntsRntsRyltsInd
Gift Grnt Or Cap Contri To Oth Org0GiftGrntOrCapContriToOthOrgInd
Gift Grnt Cap Contri From Oth Org0GiftGrntCapContriFromOthOrgInd
Loans Or Guarantees To Other Org0LoansOrGuaranteesToOtherOrgInd
Loans Or Guarantees From Oth Org0LoansOrGuaranteesFromOthOrgInd
Div Related Organization0DivRelatedOrganizationInd
Asset Sale To Other Org0AssetSaleToOtherOrgInd
Asset Purchase From Other Org0AssetPurchaseFromOtherOrgInd
Asset Exchange0AssetExchangeInd
Rental Of Facilities To Oth Org0RentalOfFacilitiesToOthOrgInd
Rental Of Fclts From Oth Org0RentalOfFcltsFromOthOrgInd
Perform Of Services For Oth OrgYes (1)PerformOfServicesForOthOrgInd
Perform Of Services By Other Org0PerformOfServicesByOtherOrgInd
Sharing Of FacilitiesYes (1)SharingOfFacilitiesInd
Paid Employees SharingYes (1)PaidEmployeesSharingInd
Reimbursement Paid To Other OrgYes (1)ReimbursementPaidToOtherOrgInd
Reimbursement Paid By Other OrgYes (1)ReimbursementPaidByOtherOrgInd
Transfer To Other Org0TransferToOtherOrgInd
Transfer From Other Org0TransferFromOtherOrgInd