STRATEGY STUDIO / NONPROFIT PEOPLE SEARCH

DIRECT SELLING ASSOCIATION: Form 990, tax year 2016

View the entire original 990 at ProPublica ↗

Organization
DIRECT SELLING ASSOCIATION (EIN 41-0659918)
Tax period
2016-01-01 to 2016-12-31
Filed
2017-11-14
IRS object ID
201713189349305206
Schema version
2016v3.0
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2017-11-14T11:49:38-06:00ReturnTs
Tax Period End2016-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN582676261PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1Rogers & Company PLLCBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line18300 Boone Boulevard Suite 600AddressLine1Txt
CityViennaCityNm
State AbbreviationVAStateAbbreviationCd
ZIP22182ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2016-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN410659918EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1Direct Selling AssociationBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlDIREBusinessNameControlTxt
Phone2024528866PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line11667 K Street NW No 1100AddressLine1Txt
CityWashingtonCityNm
State AbbreviationDCStateAbbreviationCd
ZIP200061600ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonAdolfo FrancoPersonNm
Person TitleExecutive Vice PresidentPersonTitleTxt
Phone2024528866PhoneNum
Signature2017-11-14SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonLori A CollingsworthPreparerPersonNm
PTINP00639819PTIN
Phone7038930300PhoneNum
Preparation2017-11-14PreparationDt

Filing Security Information FilingSecurityInformation

IP Address IPAddress

FieldValueIRS element (for citing)
I Pv4 Address72.214.41.82IPv4AddressTxt
FieldValueIRS element (for citing)
IP2017-11-14IPDt
IP Tm12:48:19IPTm
IP TimezoneESIPTimezoneCd
Filing License TypePFilingLicenseTypeCd
At Submission Creation Device Id539A6A236E8C35E9CB3BF805290DF5953BA1CD00AtSubmissionCreationDeviceId
At Submission Filing Device Id539A6A236E8C35E9CB3BF805290DF5953BA1CD00AtSubmissionFilingDeviceId
FieldValueIRS element (for citing)
Tax2016TaxYr
Build TS2018-03-14 21:41:22ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Principal OfficerJoseph N MarianoPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line11667 K Street NW No 1100AddressLine1Txt
CityWashingtonCityNm
State AbbreviationDCStateAbbreviationCd
ZIP200061600ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$10,974,202GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website Addresshttp://www.dsa.org/WebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1978FormationYr
Legal Domicile StateDELegalDomicileStateCd
Activity Or MissionNational trade assocation for direct selling companies- See Part III and Schedule OActivityOrMissionDesc
Voting Members Governing Body28VotingMembersGoverningBodyCnt
Voting Members Independent26VotingMembersIndependentCnt
Total Employee27TotalEmployeeCnt
Total Volunteers50TotalVolunteersCnt
Total Gross UBI$19,450TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$123,097PYContributionsGrantsAmt
CY Contributions Grants$223,700CYContributionsGrantsAmt
PY Program Service Revenue$6,872,094PYProgramServiceRevenueAmt
CY Program Service Revenue$6,864,672CYProgramServiceRevenueAmt
PY Investment Income$79,506PYInvestmentIncomeAmt
CY Investment Income$204,530CYInvestmentIncomeAmt
PY Other Revenue$66,654PYOtherRevenueAmt
CY Other Revenue$63,204CYOtherRevenueAmt
PY Total Revenue$7,141,351PYTotalRevenueAmt
CY Total Revenue$7,356,106CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$3,284,663PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$3,371,523CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$4,050,259PYOtherExpensesAmt
CY Other Expenses$4,431,393CYOtherExpensesAmt
PY Total Expenses$7,334,922PYTotalExpensesAmt
CY Total Expenses$7,802,916CYTotalExpensesAmt
PY Revenues Less Expenses-$193,571PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$446,810CYRevenuesLessExpensesAmt
Total Assets BOY$5,186,745TotalAssetsBOYAmt
Total Assets EOY$5,017,864TotalAssetsEOYAmt
Total Liabilities BOY$1,657,601TotalLiabilitiesBOYAmt
Total Liabilities EOY$1,893,220TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$3,529,144NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$3,124,644NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionTo protect, serve and promote the effectiveness of member companies and the independent business people they represent. See Schedule OMissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
DescEducation: Provide educational programming designed to enhance knowledge of the direct selling industry. DSA's meetings, conferences and seminars cover a wide range of issues relevant to direct selling companies.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
DescGovernment Affairs: Evaluate tactics to cause the public to perceive direct selling as a valid channel for distributing products and services and as an attractive earnings opportunity. Maintain a proactive legislative and regulatory profile and take steps to create and preserve an environment conducive to free enterprise.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
DescCommunications: Identify issues of importance to the industry, assess resources available to the industry and periodically review and reprioritize issues.Desc

Prog Srvc Accom Acty Other ProgSrvcAccomActyOtherGrp

FieldValueIRS element (for citing)
DescOther programs include: Research, International, and Membership ServicesDesc
FieldValueIRS element (for citing)
Described In Section501c30DescribedInSection501c3Ind
Schedule B RequiredYes (1)ScheduleBRequiredInd
Political Campaign ActyYes (1)PoliticalCampaignActyInd
Subject To Proxy TaxYes (1)SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Temp Or Permanent Endowments0TempOrPermanentEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other AssetsYes (1)ReportOtherAssetsInd
Report Other LiabilitiesYes (1)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (1)IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt0IndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtYes (1)ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With Officer Ent0BusinessRlnWithOfficerEntInd
Deductible Non Cash ContriYes (1)DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related EntityYes (1)RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document27IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee27EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitYes (1)UnrelatedBusIncmOverLimitInd
Form990 T FiledYes (1)Form990TFiledInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible ContributionsYes (1)NondeductibleContributionsInd
Nondeductible Contri DisclYes (1)NondeductibleContriDisclInd
Indoor Tanning Services0IndoorTanningServicesInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members28GoverningBodyVotingMembersCnt
Independent Voting Member26IndependentVotingMemberCnt
Family Or Business RlnYes (1)FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or StockholdersYes (1)MembersOrStockholdersInd
Election Of Board MembersYes (1)ElectionOfBoardMembersInd
Decisions Subject To ApprovaYes (1)DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process OtherYes (1)CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
Own WebsiteYes (X)OwnWebsiteInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1Jennifer DunleaveyBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone2024528866PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line11667 K Street NW No 1100AddressLine1Txt
CityWashingtonCityNm
State AbbreviationDCStateAbbreviationCd
ZIP200061600ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (43 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtAverage Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtKey EmployeeKeyEmployeeIndHighest Compensated EmployeeHighestCompensatedEmployeeInd
Joseph N Mariano
President37.501.00Yes (X)Yes (X)$556,020$0$78,737
Adolfo Franco
Secretary/ Executive VP37.501.00Yes (X)Yes (X)$318,935$0$55,442
Deborah T Ashford
Legal Counsel1.001.00Yes (X)Yes (X)$0$0$0
John P Parker
Chairman1.001.00Yes (X)Yes (X)$0$0$0
Michael C MacDonald
Treasurer1.001.00Yes (X)Yes (X)$0$0$0
Orville Thompson
Past Chairman1.001.00Yes (X)Yes (X)$0$0$0
Dr Traci Lynn Burton
Vice Chairman1.001.00Yes (X)Yes (X)$0$0$0
Truman Hunt
Immediate Past Chairman1.000.00Yes (X)Yes (X)$0$0$0
Alexis Ginn
Director1.000.00Yes (X)$0$0$0
Allison Levy
Director1.000.00Yes (X)$0$0$0
Angela Chrysler
Director1.001.00Yes (X)$0$0$0
Ashley Good
Director1.000.00Yes (X)$0$0$0
Asma Ishaq
Director1.000.00Yes (X)$0$0$0
Britney Vickery
Director1.001.00Yes (X)$0$0$0
Cami Boehme
Director1.000.00Yes (X)$0$0$0
Christy Woodfin
Director1.000.00Yes (X)$0$0$0
Dana Mehrer
Director1.001.00Yes (X)$0$0$0
Dave Merriman
Director1.000.00Yes (X)$0$0$0
David B Holl
Director1.000.00Yes (X)$0$0$0
Erik Johnson
Director1.000.00Yes (X)$0$0$0
Frank L VanderSloot
Director1.000.00Yes (X)$0$0$0
Greg Renfew
Director1.000.00Yes (X)$0$0$0
Halle Sminchak
Director1.000.00Yes (X)$0$0$0
Janice Capinegro
Director1.000.00Yes (X)$0$0$0
John Wyckoff
Director1.000.00Yes (X)$0$0$0
Jonathan Gelfand
Director1.000.00Yes (X)$0$0$0
Konrad Mayr
Director1.000.00Yes (X)$0$0$0
Landen Fredrick
Director1.000.00Yes (X)$0$0$0
Mark Schiro
Director1.000.00Yes (X)$0$0$0
Michelle Leetham
Director1.000.00Yes (X)$0$0$0
Mike Collins
Director1.001.00Yes (X)$0$0$0
Pamela Jones Harbour
Director1.001.00Yes (X)$0$0$0
Sandy Spielmaker
Director1.000.00Yes (X)$0$0$0
Scott White
Director1.000.00Yes (X)$0$0$0
Ursula Oglesby
Director1.000.00Yes (X)$0$0$0
Melissa K Brunton
Senior VP, Meetings & Education37.500.00$207,059$0$48,005Yes (X)
Jennifer Dunleavey
VP, Administration and Operations37.500.00$184,926$0$30,474Yes (X)
Nancy M Burke
VP, Membership Services37.500.00$156,607$0$32,884Yes (X)
Paul Skowronek
Senior VP, Public Affairs37.500.00$243,736$0$33,553Yes (X)
Marcia Rhinehart
Director, Executive Office & Board37.500.00$108,335$0$14,196Yes (X)
John Webb
Associate Legal Counsel37.500.00$156,227$0$34,617Yes (X)
Brian Bennett
Director, GR37.500.00$105,763$0$8,144Yes (X)
David Riddy
Director, Communications37.500.00$103,780$0$24,471Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$2,141,388TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$360,523TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K10IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
Marriott Business Services
PO Box 402642AtlantaGA303842642Annual meeting venue$462,855
James Campbell Company LLC
23327 Network PlaceChicagoIL60673Rent$419,386
IACONO Productions
11420 Deerfield RoadCincinnatiOH45242Meeting staging and AV$349,776
Bloomberg The Bureau of National Affairs
731 Lexington AveNew YorkNY10022Public Relations$195,434
Hogan Lovells US LLP
555 13th St NWWashingtonDC20004Legal Services$177,219
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K10CntrctRcvdGreaterThan100KCnt
All Other Contributions$223,700AllOtherContributionsAmt
Noncash Contributions$73,700NoncashContributionsAmt
Total Contributions$223,700TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (5 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmtUnrelated Business RevenueUnrelatedBusinessRevenueAmt
Member dues813910$4,957,856$4,957,856
Annual meeting611430$1,460,216$1,460,216
Seminars611430$410,731$410,731
Advertising541800$19,450$19,450
Educational materials611430$16,419$16,419
FieldValueIRS element (for citing)
Total Program Service Revenue$6,864,672TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$99,818TotalRevenueColumnAmt
Exclusion$99,818ExclusionAmt

Royalties Revenue RoyaltiesRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$25,041TotalRevenueColumnAmt
Exclusion$25,041ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

FieldValueIRS element (for citing)
Securities$3,722,808SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

FieldValueIRS element (for citing)
Securities$3,618,096SecuritiesAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Securities$104,712SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$104,712TotalRevenueColumnAmt
Exclusion$104,712ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp

FieldValueIRS element (for citing)
DescRefunds/RebatesDesc
Business900099BusinessCd
Total Revenue Column$38,163TotalRevenueColumnAmt
Exclusion$38,163ExclusionAmt
FieldValueIRS element (for citing)
Other Revenue Total$38,163OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$7,356,106TotalRevenueColumnAmt
Related Or Exempt Func Income$6,845,222RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$19,450UnrelatedBusinessRevenueAmt
Exclusion$267,734ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$1,946,378TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$1,010,957TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$73,439TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$194,595TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$146,154TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$308,543TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$80,539TotalAmt

Fees For Services Lobbying FeesForServicesLobbyingGrp

FieldValueIRS element (for citing)
Total$132,125TotalAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

FieldValueIRS element (for citing)
Total$20,082TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$470,783TotalAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$352,233TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$344,289TotalAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$83,687TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$583,428TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$315,022TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$1,454,543TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$70,792TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$41,674TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmt
Dues and subscriptions$177,415
Bad debt expense$63,888
Taxes and licenses$1,996
Personnel cost reimb.-$69,646

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$7,802,916TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$197,967BOYAmt
EOY$247,479EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$78,780BOYAmt
EOY$60,306EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$100,747BOYAmt
EOY$76,091EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$404,745LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$351,114LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$103,424BOYAmt
EOY$53,631EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$4,300,576BOYAmt
EOY$4,047,335EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$405,251BOYAmt
EOY$533,022EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$5,186,745BOYAmt
EOY$5,017,864EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$745,135BOYAmt
EOY$735,110EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$564,616BOYAmt
EOY$742,171EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$347,850BOYAmt
EOY$415,939EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$1,657,601BOYAmt
EOY$1,893,220EOYAmt
FieldValueIRS element (for citing)
Organization Follows SFAS117Yes (X)OrganizationFollowsSFAS117Ind

Unrestricted Net Assets UnrestrictedNetAssetsGrp

FieldValueIRS element (for citing)
BOY$3,423,636BOYAmt
EOY$3,124,644EOYAmt

Temporarily Rstr Net Assets TemporarilyRstrNetAssetsGrp

FieldValueIRS element (for citing)
BOY$105,508BOYAmt
EOY$0EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$3,529,144BOYAmt
EOY$3,124,644EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$5,186,745BOYAmt
EOY$5,017,864EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss-$446,810ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst$42,310NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Info In Schedule O Part XIIYes (X)InfoInScheduleOPartXIIInd
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Consolidated Basis Fincl StmtYes (X)ConsolidatedBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Political Expenditures$42,500PoliticalExpendituresAmt
Volunteer Hours0VolunteerHoursCnt
Expended527 Activities$0Expended527ActivitiesAmt
Internal Funds Contributed$42,500InternalFundsContributedAmt
Total Exempt Function Expend$42,500TotalExemptFunctionExpendAmt
Form1120 POL FiledYes (1)Form1120POLFiledInd

Section527 Political Org Section527PoliticalOrgGrp (4 entries)

Address Line1USAddress/AddressLine1TxtCityUSAddress/CityNmState AbbreviationUSAddress/StateAbbreviationCdZIPUSAddress/ZIPCdEINEINPaid Internal FundsPaidInternalFundsAmtContributions Rcvd DlvrContributionsRcvdDlvrAmt
Republican Attorneys General Association (RAGA)
1747 Pennsylvania Avenue Suite 800WashingtonDC20006464501717$20,000$0
Republican State Leadership Committee (RSLC)
1201 F Street NW Suite 675WashingtonDC20004050532524$12,000$0
Democratic Attorneys General Association Inc (DAGA)
1580 Lincoln Suite 1125DenverCO80203134220019$10,000$0
Alan Wilson for Attorney General
PO Box 1453ColumbiaSC29202$500$0
FieldValueIRS element (for citing)
Substantially All Dues Nonded0SubstantiallyAllDuesNondedInd
Only In House Lobbying0OnlyInHouseLobbyingInd
Agree Carryover Prior Year0AgreeCarryoverPriorYearInd
Dues Assessments$4,957,856DuesAssessmentsAmt
Non Deductible Lbbyng Pltcl CY$590,937NonDeductibleLbbyngPltclCYAmt
Non Ded Lbbyng Pltcl Cyov-$467,760NonDedLbbyngPltclCyovAmt
Non Deductible Lbbyng Pltcl Tot$123,177NonDeductibleLbbyngPltclTotAmt
Aggregate Reported Dues Ntc$446,207AggregateReportedDuesNtcAmt
Taxable-$323,030TaxableAmt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePart I-A, Line 1:FormAndLineReferenceDesc
ExplanationThe Association makes occasional and limited contributions to candidates for state office, but only if those contributions are permitted by state or other law. The Association provides direct and indirect support to 527 organizations through membership dues and contributions.ExplanationTxt

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$30,479OtherCostOrOtherBasisAmt
Depreciation$30,389DepreciationAmt
Book Value$90BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$374,266OtherCostOrOtherBasisAmt
Depreciation$320,725DepreciationAmt
Book Value$53,541BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$53,631TotalBookValueLandBuildingsAmt

Other Assets Org OtherAssetsOrgGrp (3 entries)

DescDescBook ValueBookValueAmt
Security deposit$44,436
Deferred compensation assets$415,939
Due from affiliated organizations$72,647
FieldValueIRS element (for citing)
Total Book Value Other Assets$533,022TotalBookValueOtherAssetsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp

FieldValueIRS element (for citing)
DescDeferred compensation liabilitiesDesc
Amt$415,939Amt
FieldValueIRS element (for citing)
Total Liability$415,939TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd
Total Rev Etc Audited Fincl Stmt$7,403,834TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst$42,310NetUnrealizedGainsInvstAmt
Donated Services And Use Fclts$15,500DonatedServicesAndUseFcltsAmt
Other Revenue$10,000OtherRevenueAmt
Revenue Not Reported$67,810RevenueNotReportedAmt
Revenue Subtotal$7,336,024RevenueSubtotalAmt
Investment Expenses Not Incld$20,082InvestmentExpensesNotIncldAmt
Revenue Not Reported Fincl Stmt$20,082RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$7,356,106TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$7,845,195TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts$15,500DonatedServicesUseFcltsAmt
Other Expenses Included$46,861OtherExpensesIncludedAmt
Expenses Not Reported$62,361ExpensesNotReportedAmt
Expenses Subtotal$7,782,834ExpensesSubtotalAmt
Investment Expenses Not Incld2$20,082InvestmentExpensesNotIncld2Amt
Expenses Not Rpt Fincl Stmt$20,082ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$7,802,916TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (3 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Part X, Line 2:Management has evaluated the Organization's tax positions and has concluded that the Organization has taken no uncertain tax positions that qualify for either recognition or disclosure in the consolidated financial statements for the years ended December 31, 2016 and 2015.
Part XI, Line 2d - Other Adjustments:Consolidated organization revenue 10,000.
Part XII, Line 2d - Other Adjustments:Consolidated organization expenses 46,861.

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
First Class Or Charter TravelYes (X)FirstClassOrCharterTravelInd
Travel For CompanionsYes (X)TravelForCompanionsInd
Written Policy Ref T And E ExpnssYes (1)WrittenPolicyRefTAndEExpnssInd
Substantiation RequiredYes (1)SubstantiationRequiredInd
Compensation CommitteeYes (X)CompensationCommitteeInd
Independent ConsultantYes (X)IndependentConsultantInd
Written Employment ContractYes (X)WrittenEmploymentContractInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr Plan0SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (7 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
Joseph N Mariano
President$551,220$0$0$0$4,800$0$36,000$0$42,737$0$634,757$0$0$0
Adolfo Franco
Secretary/ Executive VP$283,250$0$30,885$0$4,800$0$36,000$0$19,442$0$374,377$0$0$0
Melissa K Brunton
Senior VP, Meetings & Education$187,200$0$19,859$0$0$0$12,424$0$35,581$0$255,064$0$0$0
Jennifer Dunleavey
VP, Administration and Operations$150,000$0$16,926$0$18,000$0$10,016$0$20,458$0$215,400$0$0$0
Nancy M Burke
VP, Membership Services$136,500$0$20,107$0$0$0$9,396$0$23,488$0$189,491$0$0$0
Paul Skowronek
Senior VP, Public Affairs$226,486$0$17,250$0$0$0$14,624$0$18,929$0$277,289$0$0$0
John Webb
Associate Legal Counsel$139,566$0$16,661$0$0$0$0$0$34,617$0$190,844$0$0$0

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePart I, Line 1aFormAndLineReferenceDesc
ExplanationFirst class airfare is occassionally provided for long trips. Travel for companions is also occasionally provided for the Executive VP who is the sole caregiver to an elderly dependent parent.ExplanationTxt

Schedule M IRS990ScheduleM

Other Non Cash Contri Table OtherNonCashContriTableGrp

FieldValueIRS element (for citing)
Non Cash CheckboxYes (X)NonCashCheckboxInd
DescProductsDesc
Contribution2465ContributionCnt
Noncash Contributions Rpt F990$73,700NoncashContributionsRptF990Amt
Method Of Determining RevenuesFair Market ValueMethodOfDeterminingRevenuesTxt
FieldValueIRS element (for citing)
Any Property That Must Be Held0AnyPropertyThatMustBeHeldInd
Review Process Unusual NC Gifts0ReviewProcessUnusualNCGiftsInd
Third Parties Used0ThirdPartiesUsedInd

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (11 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Form 990, Part I, Line 1, Brief Description of Organization Activities:The Direct Selling Association (DSA) is the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment. More than 20 million Americans are involved in direct selling in every state, congressional district and community in the United States. In 2015, direct selling generated more than $36 billion in retail sales.
Form 990, Part III, Line 1, Description of Organization Mission:To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers.
Form 990, Part VI, Section A, line 2Some members of the Board of Directors of the Association also serve on the corporate boards of other members.
Form 990, Part VI, Section A, line 6The Association has members.
Form 990, Part VI, Section A, line 7aThe Board of Directors is elected by plurality vote of the members at the annual business meeting on a staggered basis.
Form 990, Part VI, Section A, line 7bEach active member is entitled to one vote on any matter duly before the membership, at the annual business meeting or otherwise, which vote may be cast in person, by mail, or by proxy duly authorized in writing.
Form 990, Part VI, Section B, line 11bEach member of the Board of Directors receive a copy of the Form 990 prior to the submission of the form to the Internal Revenue Service. The Form 990 is not filed until all members of the Board have been sent the completed Form 990 and had 10 days to review and comment upon it.
Form 990, Part VI, Section B, line 12cAll members of the board and staff are required to sign a Conflict of Interest Policy, which is updated annually or when the status of the conflict of interest has changed. DSA conducts an orientation of all new board members which includes discussion and disclosure of any conflicts of interest, as well as ongoing briefings throughout the year by the Board of Directors on this topic.
Form 990, Part VI, Section B, line 15Compensation for the top two management officials (President and Secretary) is set by formal committee. Compensation and benefits are negotiated by this committee with staff on a periodic basis. At the last contract negotiation, a complete study was done by an independent third party.
Form 990, Part VI, Section C, line 19The Form 990 is available to the public upon request. Copies will be provided immediately in the case of in-person requests. Requests received by written, phone, fax or e-mail means will be honored by directing the requestors to our website. Form 1024 is available to the public upon request. Other organizational documents are not made available to the public.
Form 990, Part XII, Line 2c:The Executive Committee assumes responsibility for oversight of the audit of the financial statements and selection of an independent accountant. The process is consistent with previous years.

Schedule R IRS990ScheduleR

Id Related Tax Exempt Org IdRelatedTaxExemptOrgGrp (3 entries)

Address Line1USAddress/AddressLine1TxtCityUSAddress/CityNmState AbbreviationUSAddress/StateAbbreviationCdZIPUSAddress/ZIPCdEINEINPrimary ActivitiesPrimaryActivitiesTxtLegal Domicile StateLegalDomicileStateCdExempt Code SectionExemptCodeSectionTxtPublic Charity StatusPublicCharityStatusTxtControlled OrganizationControlledOrganizationInd
Direct Selling Education Foundation
1667 K Street NW Suite 1100WashingtonDC20006237335899EducationDC501(c)(3)Line 70
Direct Selling Empowers Americans
1667 K Street NW Suite 1100WashingtonDC20006Political Action CommitteeDC5270
Direct Selling Association Political Action Committee
1667 K Street NW Suite 1100WashingtonDC20006521183492Political Action CommitteeDC5270
FieldValueIRS element (for citing)
Receipt Of Int Annts Rnts Rylts0ReceiptOfIntAnntsRntsRyltsInd
Gift Grnt Or Cap Contri To Oth Org0GiftGrntOrCapContriToOthOrgInd
Gift Grnt Cap Contri From Oth Org0GiftGrntCapContriFromOthOrgInd
Loans Or Guarantees To Other Org0LoansOrGuaranteesToOtherOrgInd
Loans Or Guarantees From Oth Org0LoansOrGuaranteesFromOthOrgInd
Div Related Organization0DivRelatedOrganizationInd
Asset Sale To Other Org0AssetSaleToOtherOrgInd
Asset Purchase From Other Org0AssetPurchaseFromOtherOrgInd
Asset Exchange0AssetExchangeInd
Rental Of Facilities To Oth Org0RentalOfFacilitiesToOthOrgInd
Rental Of Fclts From Oth Org0RentalOfFcltsFromOthOrgInd
Perform Of Services For Oth OrgYes (1)PerformOfServicesForOthOrgInd
Perform Of Services By Other Org0PerformOfServicesByOtherOrgInd
Sharing Of FacilitiesYes (1)SharingOfFacilitiesInd
Paid Employees SharingYes (1)PaidEmployeesSharingInd
Reimbursement Paid To Other OrgYes (1)ReimbursementPaidToOtherOrgInd
Reimbursement Paid By Other OrgYes (1)ReimbursementPaidByOtherOrgInd
Transfer To Other Org0TransferToOtherOrgInd
Transfer From Other Org0TransferFromOtherOrgInd