FLORIDA TOURISM INDUSTRY MARKETING CORPORATION INC: Form 990, tax year 2023

View the entire original 990 at ProPublica ↗

Organization: FLORIDA TOURISM INDUSTRY MARKETING CORPORATION INC (EIN 59-3359293)
Tax period: 2023-07-01 to 2024-06-30
Filed: 2025-02-15
IRS object ID: 202530469349300913
Schema version: 2023v6.0
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule B
Schedule C
Schedule D
Schedule F
Schedule J
Schedule L
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Return	2025-02-15T12:07:21-06:00	ReturnTs
Tax Period End	2024-06-30	TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Field	Value	IRS element (for citing)
Preparer Firm EIN	593186310	PreparerFirmEIN

Preparer Firm Name PreparerFirmName

Field	Value	IRS element (for citing)
Business Name Line1	THOMAS HOWELL FERGUSON PA	BusinessNameLine1Txt

Preparer US Address PreparerUSAddress

Field	Value	IRS element (for citing)
Address Line1	2615 CENTENNIAL BLVD SUITE 200	AddressLine1Txt
City	TALLAHASSEE	CityNm
State Abbreviation	FL	StateAbbreviationCd
ZIP	32308	ZIPCd

Field	Value	IRS element (for citing)
Return Type	990	ReturnTypeCd
Tax Period Begin	2023-07-01	TaxPeriodBeginDt

Filer Filer

Field	Value	IRS element (for citing)
EIN	593359293	EIN

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	FLORIDA TOURISM INDUSTRY MARKETING	BusinessNameLine1Txt
Business Name Line2	CORP INC	BusinessNameLine2Txt

Field	Value	IRS element (for citing)
Business Name Control	FLOR	BusinessNameControlTxt
Phone	8504885607	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	101 N MONROE ST SUITE 900	AddressLine1Txt
City	TALLAHASSEE	CityNm
State Abbreviation	FL	StateAbbreviationCd
ZIP	323015015	ZIPCd

Business Officer BusinessOfficerGrp

Field	Value	IRS element (for citing)
Person	SHANNA PACE	PersonNm
Person Title	CFO	PersonTitleTxt
Phone	8504885607	PhoneNum
Signature	2025-02-11	SignatureDt
Discuss With Paid Preparer	Yes (1)	DiscussWithPaidPreparerInd

Field	Value	IRS element (for citing)
IRS Responsible Prty Info Curr	0	IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

Field	Value	IRS element (for citing)
Preparer Person	STACEY T KOLKA	PreparerPersonNm
PTIN	P01371120	PTIN
Phone	8506688100	PhoneNum

Field	Value	IRS element (for citing)
Tax	2023	TaxYr
Build TS	2025-03-06 01:10:19Z	BuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

Field	Value	IRS element (for citing)
Business Name Line1	VISIT FLORIDA	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Principal Officer	SHANNA PACE	PrincipalOfficerNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	101 N MONROE ST SUITE 900	AddressLine1Txt
City	TALLAHASSEE	CityNm
State Abbreviation	FL	StateAbbreviationCd
ZIP	323015015	ZIPCd

Field	Value	IRS element (for citing)
Gross Receipts	$105,947,083	GrossReceiptsAmt
Group Return For Affiliates	0	GroupReturnForAffiliatesInd
Organization501c	Yes (X)	Organization501cInd
Website Address	WWW.VISITFLORIDA.ORG, WWW.VISITFLORIDA.COM	WebsiteAddressTxt
Type Of Organization Corp	Yes (X)	TypeOfOrganizationCorpInd
Formation	1995	FormationYr
Legal Domicile State	FL	LegalDomicileStateCd
Activity Or Mission	TO PROMOTE VISITATION TO FLORIDA BY STRENGTHENING FLORIDA'S SHARE OF THE GLOBAL TRAVEL MARKET WITH THE GOAL OF MAXIMIZING THE ECONOMIC IMPACT OF TRAVEL AND TOURISM TO FLORIDA.	ActivityOrMissionDesc
Voting Members Governing Body	32	VotingMembersGoverningBodyCnt
Voting Members Independent	32	VotingMembersIndependentCnt
Total Employee	96	TotalEmployeeCnt
Total Volunteers	0	TotalVolunteersCnt
Total Gross UBI	$201,521	TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm	$0	NetUnrelatedBusTxblIncmAmt
PY Contributions Grants	$67,009,143	PYContributionsGrantsAmt
CY Contributions Grants	$83,404,776	CYContributionsGrantsAmt
PY Program Service Revenue	$19,377,945	PYProgramServiceRevenueAmt
CY Program Service Revenue	$22,170,799	CYProgramServiceRevenueAmt
PY Investment Income	$110,082	PYInvestmentIncomeAmt
CY Investment Income	$189,082	CYInvestmentIncomeAmt
PY Other Revenue	$151,385	PYOtherRevenueAmt
CY Other Revenue	$182,426	CYOtherRevenueAmt
PY Total Revenue	$86,648,555	PYTotalRevenueAmt
CY Total Revenue	$105,947,083	CYTotalRevenueAmt
PY Grants And Similar Paid	$0	PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid	$0	CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members	$0	PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members	$0	CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid	$7,742,728	PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid	$9,361,138	CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns	$0	PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns	$0	CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense	$0	CYTotalFundraisingExpenseAmt
PY Other Expenses	$78,314,732	PYOtherExpensesAmt
CY Other Expenses	$95,655,493	CYOtherExpensesAmt
PY Total Expenses	$86,057,460	PYTotalExpensesAmt
CY Total Expenses	$105,016,631	CYTotalExpensesAmt
PY Revenues Less Expenses	$591,095	PYRevenuesLessExpensesAmt
CY Revenues Less Expenses	$930,452	CYRevenuesLessExpensesAmt
Total Assets BOY	$37,630,218	TotalAssetsBOYAmt
Total Assets EOY	$45,618,874	TotalAssetsEOYAmt
Total Liabilities BOY	$22,442,164	TotalLiabilitiesBOYAmt
Total Liabilities EOY	$29,500,368	TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY	$15,188,054	NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY	$16,118,506	NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part III	Yes (X)	InfoInScheduleOPartIIIInd
Mission	TO PROMOTE VISITATION TO FLORIDA BY STRENGTHENING FLORIDA'S SHARE OF THE GLOBAL TRAVEL MARKET WITH THE GOAL OF MAXIMIZING THE ECONOMIC IMPACT OF TRAVEL AND TOURISM TO FLORIDA.	MissionDesc
Significant New Program Srvc	0	SignificantNewProgramSrvcInd
Significant Change	0	SignificantChangeInd
Desc	ADVERTISING - VISIT FLORIDA CONDUCTS MULTI-CHANNEL MARKETING INITIATIVES TO REACH POTENTIAL VISITORS AND DRIVE VISITATION FROM TRAVELERS ALL ACROSS THE UNITED STATES AND INTERNATIONALLY. THESE INITIATIVES ARE MAINLY INTEGRATED MARKETING CAMPAIGNS THAT CONSIST OF ADVERTISING, PUBLIC RELATIONS, CONTENT DEVELOPMENT AND DISTRIBUTION, SPONSORSHIP, DIGITAL MARKETING AND SOCIAL MEDIA.ADVERTISING IMPACT: THE TOURISM INDUSTRY WAS RESPONSIBLE FOR WELCOMING 141.9 MILLION VISITORS IN FY 2023-24, WHICH MAKES THE INDUSTRY ONE OF THE LEADING TAX REVENUE AND JOBS PRODUCERS IN FLORIDA. BASED ON THE LATEST ECONOMIC IMPACT STUDY, FLORIDA VISITORS CONTRIBUTED $127.75 BLLION TO FLORIDA'S ECONOMY IN 2023, GENERATING $17.1 BILLION IN STATE AND LOCAL TAXES AND SUPPORTING 2.1 MILLION FLORIDA JOBS. VISITORS CONTRIBUTE AN AVERAGE OF $350 MILLION PER DAY TO FLORIDA'S ECONOMY. EVERY 66 VISITORS TO THE STATE SUPPORT ONE TOURISM JOB. VISIT FLORIDA HAS SIGNIFICANTLY CONTRIBUTED TO THE CONTINUED INCREASE IN VISITOR SPENDING, TAX REVENUE, AND JOB CREATION. FOR EVERY $1 THE STATE INVESTS IN VISIT FLORIDA, $3.27 IN TAX REVENUE IS RETURNED. IN FISCAL YEAR 2023-24, 56.3 PERCENT OF VISITORS WERE SIGNIFICANTLY INFLUENCED BY VISIT FLORIDA MARKETING EFFORTS.	Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

Field	Value	IRS element (for citing)
Desc	COOPERATIVE PROMOTIONAL PROGRAMS: VISIT FLORIDA ASSISTS INTERESTED PARTIES IN ORGANIZING FLORIDA PROMOTIONAL PACKAGES. IN RETURN FOR VISIT FLORIDA'S ASSISTANCE, VISIT FLORIDA AND OTHER PARTICIPANTS RECEIVE COMPLIMENTARY ADVERTISING IN VARIOUS PRINT, TELEVISION, DIGITAL AND RADIO MEDIA USED IN PROMOTING THE PACKAGE.	Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

Field	Value	IRS element (for citing)
Desc	TRADE SHOWS: VISIT FLORIDA HOSTS THE ANNUAL GOVERNOR'S CONFERENCE ON TOURISM. THE CONFERENCE OUTLINES THE MARKETING PLAN, PROVIDES EDUCATIONAL SPEAKERS, VENDORS AND NETWORKING OPPORTUNITIES. VISIT FLORIDA HOSTS FLORIDA ENCOUNTER, AN APPOINTMENT-BASED SHOW WHERE MEETING PROFESSIONALS MEET WITH FLORIDA SUPPLIERS TO BOOK FUTURE BUSINESS. VISIT FLORIDA HOSTS FLORIDA HUDDLE, ANOTHER APPOINTMENT-BASED SHOW WHERE TOUR OPERATORS FROM ACROSS THE STATE MEET WITH DOMESTIC AND INTERNATIONAL BUYERS TO BOOK FUTURE BUSINESS. IN ADDITION TO THESE VISIT FLORIDA-OWNED TRADE SHOWS, THE MARKETING AND EVENTS DEPARTMENT WORKS CLOSELY WITH KEY TRAVEL AGENTS, TOUR OPERATORS AND MEETING PROFESSIONALS TO KEEP FLORIDA IN THE DESTINATION FOREFRONT. THEY ALSO ORGANIZE EDUCATIONAL SEMINARS, RESERVATION TRAINING, FAMILIARIZATION TOURS, TRADE SHOWS AND CONSUMER SHOWS AND INVITE THE FLORIDA INDUSTRY TO PARTICIPATE IN THESE EVENTS TO CREATE A LARGER FLORIDA PRESENCE.	Desc

Field	Value	IRS element (for citing)
Described In Section501c3	0	DescribedInSection501c3Ind
Schedule B Required	Yes (1)	ScheduleBRequiredInd
Political Campaign Acty	0	PoliticalCampaignActyInd
Subject To Proxy Tax	Yes (1)	SubjectToProxyTaxInd
Donor Advised Fund	0	DonorAdvisedFundInd
Conservation Easements	0	ConservationEasementsInd
Collections Of Art	0	CollectionsOfArtInd
Credit Counseling	0	CreditCounselingInd
Donor Rstr Or Quasi Endowments	0	DonorRstrOrQuasiEndowmentsInd
Report Land Building Equipment	Yes (1)	ReportLandBuildingEquipmentInd
Report Investments Other Sec	0	ReportInvestmentsOtherSecInd
Report Program Related Invst	0	ReportProgramRelatedInvstInd
Report Other Assets	Yes (1)	ReportOtherAssetsInd
Report Other Liabilities	0	ReportOtherLiabilitiesInd
Include FIN48 Footnote	Yes (1)	IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt	Yes (1)	IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt	0	ConsolidatedAuditFinclStmtInd
School Operating	0	SchoolOperatingInd
Foreign Office	Yes (1)	ForeignOfficeInd
Foreign Activities	Yes (1)	ForeignActivitiesInd
More Than5000 K To Org	0	MoreThan5000KToOrgInd
More Than5000 K To Individuals	0	MoreThan5000KToIndividualsInd
Professional Fundraising	0	ProfessionalFundraisingInd
Fundraising Activities	0	FundraisingActivitiesInd
Gaming Activities	0	GamingActivitiesInd
Operate Hospital	0	OperateHospitalInd
Grants To Organizations	0	GrantsToOrganizationsInd
Grants To Individuals	0	GrantsToIndividualsInd
Schedule J Required	Yes (1)	ScheduleJRequiredInd
Tax Exempt Bonds	0	TaxExemptBondsInd
Loan Outstanding	0	LoanOutstandingInd
Grant To Related Person	0	GrantToRelatedPersonInd
Business Rln With Org Mem	0	BusinessRlnWithOrgMemInd
Business Rln With Fam Mem	0	BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent	Yes (1)	BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri	0	DeductibleNonCashContriInd
Deductible Art Contribution	0	DeductibleArtContributionInd
Terminate Operations	0	TerminateOperationsInd
Partial Liquidation	0	PartialLiquidationInd
Disregarded Entity	0	DisregardedEntityInd
Related Entity	0	RelatedEntityInd
Related Organization Ctrl Ent	0	RelatedOrganizationCtrlEntInd
Activities Conducted Prtshp	0	ActivitiesConductedPrtshpInd
Schedule O Required	Yes (1)	ScheduleORequiredInd
IRP Document	103	IRPDocumentCnt
IRP Document W2 G	0	IRPDocumentW2GCnt
Backup Wthld Compliance	Yes (1)	BackupWthldComplianceInd
Employee	96	EmployeeCnt
Employment Tax Returns Filed	Yes (1)	EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit	Yes (1)	UnrelatedBusIncmOverLimitInd
Form990 T Filed	Yes (1)	Form990TFiledInd
Foreign Financial Account	0	ForeignFinancialAccountInd
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTransInd
Taxable Party Notification	0	TaxablePartyNotificationInd
Nondeductible Contributions	0	NondeductibleContributionsInd
Indoor Tanning Services	0	IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt	0	SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc	0	SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VI	Yes (X)	InfoInScheduleOPartVIInd
Governing Body Voting Members	32	GoverningBodyVotingMembersCnt
Independent Voting Member	32	IndependentVotingMemberCnt
Family Or Business Rln	0	FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties	0	DelegationOfMgmtDutiesInd
Change To Org Documents	0	ChangeToOrgDocumentsInd
Material Diversion Or Misuse	0	MaterialDiversionOrMisuseInd
Members Or Stockholders	0	MembersOrStockholdersInd
Election Of Board Members	Yes (1)	ElectionOfBoardMembersInd
Decisions Subject To Approva	Yes (1)	DecisionsSubjectToApprovaInd
Minutes Of Governing Body	Yes (1)	MinutesOfGoverningBodyInd
Minutes Of Committees	Yes (1)	MinutesOfCommitteesInd
Officer Mailing Address	0	OfficerMailingAddressInd
Local Chapters	0	LocalChaptersInd
Form990 Provided To Gvrn Body	0	Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy	Yes (1)	ConflictOfInterestPolicyInd
Annual Disclosure Covered Prsn	Yes (1)	AnnualDisclosureCoveredPrsnInd
Regular Monitoring Enfrc	Yes (1)	RegularMonitoringEnfrcInd
Whistleblower Policy	Yes (1)	WhistleblowerPolicyInd
Document Retention Policy	Yes (1)	DocumentRetentionPolicyInd
Compensation Process CEO	Yes (1)	CompensationProcessCEOInd
Compensation Process Other	Yes (1)	CompensationProcessOtherInd
Investment In Joint Venture	0	InvestmentInJointVentureInd
Own Website	Yes (X)	OwnWebsiteInd
Upon Request	Yes (X)	UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	SHANNA PACE	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Phone	8504885607	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	101 N MONROE ST SUITE 900	AddressLine1Txt
City	TALLAHASSEE	CityNm
State Abbreviation	FL	StateAbbreviationCd
ZIP	32301	ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (40 entries)

TitleTitleTxt	Average Hours Per WeekAverageHoursPerWeekRt	Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd	Reportable Comp From OrgReportableCompFromOrgAmt	Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt	Other CompensationOtherCompensationAmt	OfficerOfficerInd	Highest Compensated EmployeeHighestCompensatedEmployeeInd
ADOLFO M PEREZ
DIRECTOR	1.00	Yes (X)	$0	$0	$0
BOBBY CORNWELL
DIRECTOR	1.00	Yes (X)	$0	$0	$0
CAROL DOVER
DIRECTOR	1.00	Yes (X)	$0	$0	$0
CASANDRA MATEJ
DIRECTOR	1.00	Yes (X)	$0	$0	$0
CHIP WILE
TREASURER	1.00	Yes (X)	$0	$0	$0
DANNY GAEKWAD
DIRECTOR	1.00	Yes (X)	$0	$0	$0
DAVE SCHMIDT
DIRECTOR	1.00	Yes (X)	$0	$0	$0
ERIC MARSHALL
DIRECTOR	1.00	Yes (X)	$0	$0	$0
ERNESTO DIAZ
DIRECTOR	1.00	Yes (X)	$0	$0	$0
GREG COOK
IMMEDIATE PAST CHAIR	1.00	Yes (X)	$0	$0	$0
HELENA JAMES-RENDLEMAN
DIRECTOR	1.00	Yes (X)	$0	$0	$0
JEANNE DAILEY
DIRECTOR	1.00	Yes (X)	$0	$0	$0
JENNIFER BERTHIAUME
DIRECTOR	1.00	Yes (X)	$0	$0	$0
JENNIFER ROMINIECKI
CHAIR	1.00	Yes (X)	$0	$0	$0
JESSE MARTINEZ
DIRECTOR	1.00	Yes (X)	$0	$0	$0
JOE COLLIER
DIRECTOR	1.00	Yes (X)	$0	$0	$0
JOHN LAI
VICE CHAIR	1.00	Yes (X)	$0	$0	$0
JOHN SOLOMON
DIRECTOR	1.00	Yes (X)	$0	$0	$0
JOSE CIL
DIRECTOR	1.00	Yes (X)	$0	$0	$0
KARA LUNDGREN
DIRECTOR	1.00	Yes (X)	$0	$0	$0
KERRY MORRISSEY
DIRECTOR	1.00	Yes (X)	$0	$0	$0
MALINDA HORTON
SECRETARY	1.00	Yes (X)	$0	$0	$0
MICHAEL CORRIGAN
DIRECTOR	1.00	Yes (X)	$0	$0	$0
MIKE ENGILES
DIRECTOR	1.00	Yes (X)	$0	$0	$0
MIKE MILLER
DIRECTOR	1.00	Yes (X)	$0	$0	$0
PATRICK MURPHY
DIRECTOR	1.00	Yes (X)	$0	$0	$0
PHILIP MCDANIEL
DIRECTOR	1.00	Yes (X)	$0	$0	$0
ROBERT SKROB
DIRECTOR	1.00	Yes (X)	$0	$0	$0
ROBERT WELLS
DIRECTOR	1.00	Yes (X)	$0	$0	$0
SAM HAUGHT
DIRECTOR	1.00	Yes (X)	$0	$0	$0
SCOTT SHALLEY
DIRECTOR	1.00	Yes (X)	$0	$0	$0
TROY MANTHEY
DIRECTOR	1.00	Yes (X)	$0	$0	$0
CRAIG A THOMAS
COO/GENERAL COUNSEL	40.00		$147,185	$0	$34,448	Yes (X)
DANA YOUNG
PRESIDENT AND CEO	40.00		$196,257	$0	$45,526	Yes (X)
SHANNA PACE
CHIEF FINANCIAL OFFICER	40.00		$151,973	$0	$10,289	Yes (X)
BRETT S LAIKEN
SENIOR VICE PRESIDENT OF MARKETING	40.00		$135,422	$0	$31,828		Yes (X)
DAVID L DODD
DIRECTOR OF WELCOME CENTER OPERATIONS	40.00		$138,339	$0	$42,051		Yes (X)
MATSUJIRO S PFEIFFER
DIRECTOR OF TECHNOLOGY OPERATIONS	40.00		$125,957	$0	$41,308		Yes (X)
MEAGAN H CHIAMARDAS
DIRECTOR OF BRAND	40.00		$127,491	$0	$41,400		Yes (X)
MEREDITH DASALIVA
VP OF EXECUTIVE OPERATIONS AND ADMINISTRATION	40.00		$143,782	$0	$42,181		Yes (X)

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	$1,166,406	TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org	$0	TotReportableCompRltdOrgAmt
Total Other Compensation	$289,031	TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K	16	IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed	0	FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K	Yes (1)	TotalCompGreaterThan150KInd
Compensation From Other Srcs	0	CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1Txt	CityContractorAddress/USAddress/CityNm	State AbbreviationContractorAddress/USAddress/StateAbbreviationCd	ZIPContractorAddress/USAddress/ZIPCd	ServicesServicesDesc	CompensationCompensationAmt
MILES MEDIA GROUP LLC
6751 PROFESSIONAL PKWY WEST SUITE 2	SARASOTA	FL	34240	MARKETING	$1,346,781
BRAND NETWORKS LLC
40 BROAD STREET FLOOR 6	BOSTON	MA	02109	SOCIAL MEDIA MARKETING	$614,625
TRUCKPRO LLC
5396 W 2400 SOUTH	WEST VALLEY CITY	UT	84120	OFFICE RENT	$392,102
DEVELOPMENT COUNCELLORS INT'L LTD
215 PARK AVE S 10TH FLR	NEW YORK	NY	10003	PR AND TRADE SERVICES	$348,875
NORTHSTAR TRAVEL MEDIA LLC
100 LIGHTING WAY	SECAUCUS	NJ	07094	MARKETING	$312,500

Field	Value	IRS element (for citing)
Cntrct Rcvd Greater Than100 K	14	CntrctRcvdGreaterThan100KCnt
Government Grants	$83,404,776	GovernmentGrantsAmt
Total Contributions	$83,404,776	TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (5 entries)

DescDesc	BusinessBusinessCd	Total Revenue ColumnTotalRevenueColumnAmt	Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
ADVERTISING REVENUE	900099	$10,708,455	$10,708,455
COOP. ADVERTISING	900099	$6,675,043	$6,675,043
TRADE SHOWS & EVENTS	900099	$2,483,271	$2,483,271
MEMBERSHIP DUES & ASSESSMENTS	900099	$1,862,587	$1,862,587
WELCOME CENTER	900099	$239,547	$239,547

Total Oth Program Service Rev TotalOthProgramServiceRevGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$201,896	TotalRevenueColumnAmt
Related Or Exempt Func Income	$375	RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue	$201,521	UnrelatedBusinessRevenueAmt

Field	Value	IRS element (for citing)
Total Program Service Revenue	$22,170,799	TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$189,082	TotalRevenueColumnAmt
Exclusion	$189,082	ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp (2 entries)

DescDesc	BusinessBusinessCd	Total Revenue ColumnTotalRevenueColumnAmt	Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
CITRUS JUICE REVENUE	900099	$169,924	$169,924
MISCELLANEOUS	900099	$12,502	$12,502

Field	Value	IRS element (for citing)
Other Revenue Total	$182,426	OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$105,947,083	TotalRevenueColumnAmt
Related Or Exempt Func Income	$22,151,704	RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue	$201,521	UnrelatedBusinessRevenueAmt
Exclusion	$189,082	ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

Field	Value	IRS element (for citing)
Total	$663,145	TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

Field	Value	IRS element (for citing)
Total	$6,103,810	TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

Field	Value	IRS element (for citing)
Total	$403,815	TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

Field	Value	IRS element (for citing)
Total	$1,650,526	TotalAmt

Payroll Taxes PayrollTaxesGrp

Field	Value	IRS element (for citing)
Total	$539,842	TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

Field	Value	IRS element (for citing)
Total	$9,414	TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

Field	Value	IRS element (for citing)
Total	$45,625	TotalAmt

Fees For Services Other FeesForServicesOtherGrp

Field	Value	IRS element (for citing)
Total	$4,310,627	TotalAmt

Advertising AdvertisingGrp

Field	Value	IRS element (for citing)
Total	$78,566,375	TotalAmt

Office Expenses OfficeExpensesGrp

Field	Value	IRS element (for citing)
Total	$431,642	TotalAmt

Information Technology InformationTechnologyGrp

Field	Value	IRS element (for citing)
Total	$1,622,946	TotalAmt

Occupancy OccupancyGrp

Field	Value	IRS element (for citing)
Total	$594,750	TotalAmt

Travel TravelGrp

Field	Value	IRS element (for citing)
Total	$2,334,150	TotalAmt

Conferences Meetings ConferencesMeetingsGrp

Field	Value	IRS element (for citing)
Total	$4,087,679	TotalAmt

Interest InterestGrp

Field	Value	IRS element (for citing)
Total	$129,302	TotalAmt

Depreciation Depletion DepreciationDepletionGrp

Field	Value	IRS element (for citing)
Total	$725,735	TotalAmt

Insurance InsuranceGrp

Field	Value	IRS element (for citing)
Total	$315,523	TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDesc	TotalTotalAmt
TOURISM RESEARCH	$1,917,550
FULFILLMENT	$190,305
CITRUS JUICE	$169,924
DUES & SUBSCRIPTIONS	$163,996

All Other Expenses AllOtherExpensesGrp

Field	Value	IRS element (for citing)
Total	$39,950	TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

Field	Value	IRS element (for citing)
Total	$105,016,631	TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

Field	Value	IRS element (for citing)
BOY	$200	BOYAmt
EOY	$200	EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

Field	Value	IRS element (for citing)
BOY	$11,844,032	BOYAmt
EOY	$19,980,312	EOYAmt

Accounts Receivable AccountsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$20,328,441	BOYAmt
EOY	$20,640,934	EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

Field	Value	IRS element (for citing)
BOY	$952,501	BOYAmt
EOY	$1,473,029	EOYAmt

Field	Value	IRS element (for citing)
Land Bldg Equip Cost Or Other Bss	$2,708,302	LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec	$2,349,107	LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

Field	Value	IRS element (for citing)
BOY	$495,900	BOYAmt
EOY	$359,195	EOYAmt

Intangible Assets IntangibleAssetsGrp

Field	Value	IRS element (for citing)
BOY	$657,762	BOYAmt
EOY	$408,910	EOYAmt

Other Assets Total OtherAssetsTotalGrp

Field	Value	IRS element (for citing)
BOY	$3,351,382	BOYAmt
EOY	$2,756,294	EOYAmt

Total Assets TotalAssetsGrp

Field	Value	IRS element (for citing)
BOY	$37,630,218	BOYAmt
EOY	$45,618,874	EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

Field	Value	IRS element (for citing)
BOY	$17,203,436	BOYAmt
EOY	$24,379,873	EOYAmt

Deferred Revenue DeferredRevenueGrp

Field	Value	IRS element (for citing)
BOY	$1,126,642	BOYAmt
EOY	$1,838,368	EOYAmt

Other Liabilities OtherLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$4,112,086	BOYAmt
EOY	$3,282,127	EOYAmt

Total Liabilities TotalLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$22,442,164	BOYAmt
EOY	$29,500,368	EOYAmt

Field	Value	IRS element (for citing)
Organization Follows FASB117	Yes (X)	OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$13,023,199	BOYAmt
EOY	$13,953,651	EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$2,164,855	BOYAmt
EOY	$2,164,855	EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$15,188,054	BOYAmt
EOY	$16,118,506	EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$37,630,218	BOYAmt
EOY	$45,618,874	EOYAmt

Field	Value	IRS element (for citing)
Reconcilation Revenue Expnss	$930,452	ReconcilationRevenueExpnssAmt
Other Changes In Net Assets	$0	OtherChangesInNetAssetsAmt
Method Of Accounting Accrual	Yes (X)	MethodOfAccountingAccrualInd
Accountant Compile Or Review	0	AccountantCompileOrReviewInd
FS Audited	Yes (1)	FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

Field	Value	IRS element (for citing)
Separate Basis Fincl Stmt	Yes (X)	SeparateBasisFinclStmtInd

Field	Value	IRS element (for citing)
Audit Committee	Yes (1)	AuditCommitteeInd
Federal Grant Audit Required	Yes (1)	FederalGrantAuditRequiredInd
Federal Grant Audit Performed	Yes (1)	FederalGrantAuditPerformedInd

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

Field	Value	IRS element (for citing)
Contributor	RESTRICTED	ContributorNum

Contributor Business Name ContributorBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor US Address ContributorUSAddress

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Total Contributions	RESTRICTED	TotalContributionsAmt

Schedule C IRS990ScheduleC

Field	Value	IRS element (for citing)
Substantially All Dues Nonded	0	SubstantiallyAllDuesNondedInd
Only In House Lobbying	Yes (1)	OnlyInHouseLobbyingInd
Agree Carryover Prior Year	0	AgreeCarryoverPriorYearInd

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$388,660	OtherCostOrOtherBasisAmt
Depreciation	$259,814	DepreciationAmt
Book Value	$128,846	BookValueAmt

Equipment EquipmentGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$1,063,010	OtherCostOrOtherBasisAmt
Depreciation	$891,161	DepreciationAmt
Book Value	$171,849	BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$1,256,632	OtherCostOrOtherBasisAmt
Depreciation	$1,198,132	DepreciationAmt
Book Value	$58,500	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Land Buildings	$359,195	TotalBookValueLandBuildingsAmt

Other Assets Org OtherAssetsOrgGrp

Field	Value	IRS element (for citing)
Desc	LEASES	Desc
Book Value	$2,756,294	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Other Assets	$2,756,294	TotalBookValueOtherAssetsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (2 entries)

DescDesc	AmtAmt
LEASE LIABILITY	$2,926,975
SUBSCRIPTION LIABILITY	$355,152

Field	Value	IRS element (for citing)
Total Liability	$3,282,127	TotalLiabilityAmt
Footnote Text	Yes (X)	FootnoteTextInd
Total Rev Etc Audited Fincl Stmt	$105,947,083	TotalRevEtcAuditedFinclStmtAmt
Revenue Not Reported	$0	RevenueNotReportedAmt
Revenue Subtotal	$105,947,083	RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt	$0	RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990	$105,947,083	TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt	$105,016,631	TotExpnsEtcAuditedFinclStmtAmt
Expenses Not Reported	$0	ExpensesNotReportedAmt
Expenses Subtotal	$105,016,631	ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt	$0	ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990	$105,016,631	TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail

Field	Value	IRS element (for citing)
Form And Line Reference	PART X, LINE 2:	FormAndLineReferenceDesc
Explanation	WITH FEW EXCEPTIONS, THE CORPORATION IS NO LONGER SUBJECT TO EXAMINATIONS BY MAJOR TAX JURISDICTIONS FOR YEARS ENDED JUNE 30, 2020 AND PRIOR.	ExplanationTxt

Schedule F IRS990ScheduleF

Account Activities Outside US AccountActivitiesOutsideUSGrp (5 entries)

RegionRegionTxt	EmployeeEmployeeCnt	Type Of Activities ConductedTypeOfActivitiesConductedTxt	Specific Services ProvidedSpecificServicesProvidedTxt	Region Total ExpendituresRegionTotalExpendituresAmt
EUROPE (INCLUDING ICELAND & GREENLAND) - ALBANIA, ANDORRA, AUSTRIA, BELGIUM	2	PROGRAM SERVICES	REPRESENT VISIT FLORIDA	$2,333,030
SOUTH AMERICA - ARGENTINA, BOLIVIA, BRAZIL, CHILE, COLUMBIA, ECUADOR,	7	PROGRAM SERVICES	REPRESENT VISIT FLORIDA	$1,649,168
NORTH AMERICA - CANADA AND MEXICO, BUT NOT THE UNITED STATES	1	PROGRAM SERVICES	REPRESENT VISIT FLORIDA	$578,344
EUROPE (INCLUDING ICELAND & GREENLAND) - ALBANIA, ANDORRA, AUSTRIA, BELGIUM	0	ADVERTISING	ADVERTISE VISIT FLORIDA	$1,484,509
NORTH AMERICA - CANADA AND MEXICO, BUT NOT THE UNITED STATES	0	ADVERTISING	ADVERTISE VISIT FLORIDA	$132,069

Field	Value	IRS element (for citing)
Subtotal Offices	0	SubtotalOfficesCnt
Subtotal Employees	10	SubtotalEmployeesCnt
Continuation Total Office	0	ContinuationTotalOfficeCnt
Continuation Total Employee	0	ContinuationTotalEmployeeCnt
Total Office	0	TotalOfficeCnt
Total Employee	10	TotalEmployeeCnt
Subtotal Spent	$6,177,120	SubtotalSpentAmt
Continuation Spent	$0	ContinuationSpentAmt
Total Spent	$6,177,120	TotalSpentAmt
Transfer To Foreign Corp	0	TransferToForeignCorpInd
Interest In Foreign Trust	0	InterestInForeignTrustInd
Foreign Corp Ownership	0	ForeignCorpOwnershipInd
Passive Foreign Investmest Co	0	PassiveForeignInvestmestCoInd
Foreign Partnership	0	ForeignPartnershipInd
Boycott Countries	0	BoycottCountriesInd

Schedule J IRS990ScheduleJ

Field	Value	IRS element (for citing)
First Class Or Charter Travel	Yes (X)	FirstClassOrCharterTravelInd
Written Policy Ref T And E Expnss	Yes (1)	WrittenPolicyRefTAndEExpnssInd
Substantiation Required	Yes (1)	SubstantiationRequiredInd
Compensation Committee	Yes (X)	CompensationCommitteeInd
Board Or Committee Approval	Yes (X)	BoardOrCommitteeApprovalInd
Severance Payment	0	SeverancePaymentInd
Supplemental Nonqual Rtr Plan	0	SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm	0	EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (8 entries)

TitleTitleTxt	Base Compensation Filing OrgBaseCompensationFilingOrgAmt	Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt	Bonus Filing OrganizationBonusFilingOrganizationAmount	Bonus Related OrganizationsBonusRelatedOrganizationsAmt	Other Compensation Filing OrgOtherCompensationFilingOrgAmt	Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt	Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt	Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt	Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt	Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt	Total Compensation Filing OrgTotalCompensationFilingOrgAmt	Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt	Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt	Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
DANA YOUNG
PRESIDENT AND CEO	$196,257	$0	$0	$0	$0	$0	$11,775	$0	$33,751	$0	$241,783	$0	$0	$0
MEREDITH DASALIVA
VP OF EXECUTIVE OPERATIONS AND ADMIN	$143,782	$0	$0	$0	$0	$0	$8,627	$0	$33,554	$0	$185,963	$0	$0	$0
CRAIG A THOMAS
COO/GENERAL COUNSEL	$147,185	$0	$0	$0	$0	$0	$8,831	$0	$25,617	$0	$181,633	$0	$0	$0
DAVID L DODD
DIRECTOR OF WELCOME CENTER OPERATION	$138,339	$0	$0	$0	$0	$0	$8,300	$0	$33,751	$0	$180,390	$0	$0	$0
MEAGAN H CHIAMARDAS
DIRECTOR OF BRAND	$127,491	$0	$0	$0	$0	$0	$7,649	$0	$33,751	$0	$168,891	$0	$0	$0
MATSUJIRO S PFEIFFER
DIRECTOR OF TECHNOLOGY OPERATIONS	$125,957	$0	$0	$0	$0	$0	$7,557	$0	$33,751	$0	$167,265	$0	$0	$0
BRETT S LAIKEN
SENIOR VICE PRESIDENT OF MARKETING	$135,422	$0	$0	$0	$0	$0	$8,125	$0	$23,703	$0	$167,250	$0	$0	$0
SHANNA PACE
CHIEF FINANCIAL OFFICER	$151,973	$0	$0	$0	$0	$0	$9,118	$0	$1,171	$0	$162,262	$0	$0	$0

Supplemental Information Detail SupplementalInformationDetail

Field	Value	IRS element (for citing)
Form And Line Reference	PART I, LINE 1A	FormAndLineReferenceDesc
Explanation	FIRST CLASS TRAVEL: THE ORGANIZATION'S TRAVEL POLICY DOES NOT PERMIT EMPLOYEES TO TRAVEL FIRST CLASS VIA AIR; HOWEVER, EXCEPTIONS CAN BE MADE DUE TO EXTENUATING CIRCUMSTANCES.	ExplanationTxt

Schedule L IRS990ScheduleL

Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp (2 entries)

Relationship DescriptionRelationshipDescriptionTxt	TransactionTransactionAmt	TransactionTransactionDesc	Sharing Of RevenuesSharingOfRevenuesInd
CAROL DOVER
BOARD MEMBER	$1,053,474	THERE ARE CONTRACTS BETWEEN VISIT FLORIDA AND FRLA AND BOARD MEMBER CAROL DOVER IS FRLA'S PRESIDENT/CEO. FOR FISCAL YEAR 2024, THE DEPARTMENT OF BUSINESS PROFESSIONAL REGULATION (DBPR), IN ITS DIVISION OF HOTELS & RESTAURANTS, RECEIVED A $1,000,000 APPROPRIATION FOR THE FRLA IN-STATE TOURISM MARKETING CAMPAIGN APPROPRIATIONS PROJECT. THIS PROJECT ALLOWED VISIT FLORIDA TO CONTRACT WITH FRLA FOR $1,000,000 TO DEVELOP AN EVENTS PROGRAM TO PROMOTE FLORIDA TOURISM TO RESIDENTS OF THE STATE. VISIT FLORIDA INVOICED DBPR QUARTERLY AND AS THE EVENTS WERE EXECUTED AND RECONCILED VISIT FLORIDA SUBMITS PAYMENTS TO FRLA. FRLA ALSO PROVIDED A MATCH OF $1,755,000 DURING THE FISCAL YEAR. IN ADDITION, VISIT FLORIDA HAD SPONSORSHIP AGREEMENTS TOTALING $52,500 WITH FRLA FOR SEVERAL OF THEIR PROGRAMS THROUGHOUT THE YEAR. FRLA SPENT $974 PARTICIPATING IN VARIOUS PROGRAMS AND/OR EVENTS WITH VISIT FLORIDA.	0
CASANDRA MATEJ
BOARD MEMBER	$831,905	ORLANDO/ORANGE COUNTY CONVENTION & VISITORS BUREAU, INC. DBA VISIT ORLANDO SPENT $731,905 PARTICIPATING IN VARIOUS PROGRAMS AND/OR EVENTS WITH VISIT FLORIDA. VISIT FLORIDA CONTRACTED $100,000 WITH VISIT ORLANDO FOR A COOPERATIVE MARKETING CAMPAIGN. BOARD MEMBER CASANDRA MATEJ IS VISIT ORLANDO'S PRESIDENT/CEO.	0

Supplemental Information Detail SupplementalInformationDetail

Field	Value	IRS element (for citing)
Form And Line Reference	SCH L, PART IV, BUSINESS TRANSACTIONS INVOLVING INTERESTED PERSONS:	FormAndLineReferenceDesc

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (6 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
FORM 990, PART VI, SECTION A, LINE 7A	THE BOARD OF DIRECTORS IS COMPOSED OF 32 TOURISM-RELATED SEATS APPOINTED BY FLORIDA DEPARTMENT OF COMMERCE.
FORM 990, PART VI, SECTION A, LINE 7B	VISIT FLORIDA WAS CREATED BY FLORIDA STATUTE 288.1226, AS A DIRECT-SUPPORT ORGANIZATION OF FLORIDA DEPARTMENT OF COMMERCE AND IMPLEMENTS THE POLICIES, GOALS, AND LONG RANGE MARKETING PLAN.
FORM 990, PART VI, SECTION B, LINE 11B	AFTER REVIEW BY VISIT FLORIDA'S ACCOUNTING MANAGEMENT, AS PREPARED BY AN INDEPENDENT CPA, A COPY OF THE 990 AND ACCOMPANYING SCHEDULES ARE GIVEN TO THE AUDIT COMMITTEE FOR REVIEW. AFTER THE AUDIT COMMITTEE'S REVIEW, THE FORM 990 AND ACCOMPANYING SCHEDULES ARE FILED BY THE INDEPENDENT CPA WITH THE INTERNAL REVENUE SERVICE CENTER AND THE COMMITTEE REPORTS THEIR REVIEW TO VISIT FLORIDA'S BOARD OF DIRECTORS.
FORM 990, PART VI, SECTION B, LINE 12C	VISIT FLORIDA, AS A PART OF ITS CORPORATE CODE OF ETHICS AND STANDARDS OF CONDUCT POLICY, HAS A CONFLICT OF INTEREST STATEMENT. EACH YEAR, THE BOARD MEMBERS REAFFIRM VIA ELECTRONIC SIGNATURE THEIR OBLIGATIONS UNDER THE ADOPTED POLICY. IN ADDITION, THE BOARD MEMBERS ANNUALLY DISCLOSE ANY TRANSACTIONS ON BEHALF OF THEMSELVES, THEIR PRINCIPAL, THEIR PRINCIPAL'S CORPORATE PARENT(S), OR THEIR PRINCIPAL'S SUBSIDIARIES RELATED TO VISIT FLORIDA'S PRIVATE MATCH REQUIREMENT. ADDITIONALLY, VISIT FLORIDA'S POLICIES AND PROCEDURES RELATED TO SELECTING A GOODS OR SERVICE PROVIDER OUTLINES THAT ALL TRANSACTIONS SHOULD BE CONDUCTED AT ARM'S LENGTH AND MANAGEMENT SHOULD REFRAIN FROM CONTRACTING OR ACQUIRING GOODS OR SERVICES FROM FAMILY MEMBERS THAT WILL REPORT OR SEE DIRECTION DIRECTLY FROM THEM OR A DEPARTMENT MANAGER THAT REPORTS TO THEM.
FORM 990, PART VI, SECTION B, LINE 15	THE BOARD OF DIRECTORS APPROVED THE PRESIDENT AND CEO'S SALARY, NOTING THEY WOULD SERVE WITHOUT A CONTRACT. EACH YEAR, THE NOMINATING COMMITTEE WILL PERFORM A REVIEW OF THE PRESIDENT AND CEO'S PERFORMANCE AND REPORT TO THE BOARD OF DIRECTORS ANY RECOMMENDATIONS. COMPENSATION FOR ALL OTHER EMPLOYEES, INCLUDING OTHER OFFICERS AND KEY EMPLOYEES, IS SET BY THE PRESIDENT AND CEO UTILIZING COMPARABILITY DATA AND SALARY RANGE GUIDANCE PROVIDED BY AN INDEPENDENT THIRD PARTY WHICH IS UPDATED EVERY THREE YEARS. ALL MEMBERS OF THE BOARD OF DIRECTORS SERVE WITHOUT COMPENSATION.
FORM 990, PART VI, SECTION C, LINE 19	VISIT FLORIDA MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, FINANCIAL STATEMENTS AND OTHER FINANCIAL AND AUDITING REPORTS AVAILABLE TO THE PUBLIC DURING THE TAX YEAR UPON REQUEST. ADDITIONALLY, MANY OF THE DOCUMENTS ARE MADE PUBLIC THROUGH PUBLICLY NOTICED AND CONDUCTED MEETINGS OF THE BOARD OF DIRECTORS AT WHICH THESE ITEMS ARE DISCUSSED. MANY OF THESE DOCUMENTS ARE ALSO POSTED ON THE ORGANIZATION'S WEBSITE, VISITFLORIDA.ORG, WHICH CONTAINS INSTRUCTIONS ON HOW TO REQUEST AND RECEIVE ANY OTHER ITEM OF INTEREST MADE PUBLIC BY OPERATION OF FLORIDA'S OPEN RECORDS LAWS.