FLORIDA TOURISM INDUSTRY MARKETING CORPORATION INC: Form 990, tax year 2015
View the entire original 990 at ProPublica ↗
- Organization
- FLORIDA TOURISM INDUSTRY MARKETING CORPORATION INC (EIN 59-3359293)
- Tax period
- 2015-07-01 to 2016-06-30
- Filed
- 2017-05-11
- IRS object ID
- 201701319349303955
- Schema version
- 2015v3.0
- Source
- Download XML · Original 990 at ProPublica
Every field in the e-filed return. Faint text is the IRS element name, for citing.
- Return header
- Form 990
- Schedule B
- Schedule C
- Schedule D
- Schedule F
- Schedule I
- Schedule J
- Schedule L
- Schedule O
Return header ReturnHeader
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return | 2017-05-11T14:03:03-05:00 | ReturnTs |
| Tax Period End | 2016-06-30 | TaxPeriodEndDt |
Preparer Firm PreparerFirmGrp
Preparer Firm Name PreparerFirmName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | Thomas Howell Ferguson PA | BusinessNameLine1Txt |
Preparer US Address PreparerUSAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 2615 Centennial Blvd Suite 200 | AddressLine1Txt |
| City | Tallahassee | CityNm |
| State Abbreviation | FL | StateAbbreviationCd |
| ZIP | 32308 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return Type | 990 | ReturnTypeCd |
| Tax Period Begin | 2015-07-01 | TaxPeriodBeginDt |
Filer Filer
| Field | Value | IRS element (for citing) |
|---|---|---|
| EIN | 593359293 | EIN |
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | FLORIDA TOURISM INDUSTRY MARKETING CORP INC | BusinessNameLine1Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| In Care Of | % SHANNA PACE | InCareOfNm |
| Business Name Control | FLOR | BusinessNameControlTxt |
| Phone | 8504885607 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 2540 W Exec Center Circle Ste 200 | AddressLine1Txt |
| City | TALLAHASSEE | CityNm |
| State Abbreviation | FL | StateAbbreviationCd |
| ZIP | 323015015 | ZIPCd |
Business Officer BusinessOfficerGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Person | KEN LAWSON | PersonNm |
| Person Title | CEO | PersonTitleTxt |
| Phone | 8504885607 | PhoneNum |
| Signature | 2017-05-15 | SignatureDt |
| Discuss With Paid Preparer | Yes (true) | DiscussWithPaidPreparerInd |
Preparer Person PreparerPersonGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Person | Deborah Leonard | PreparerPersonNm |
| PTIN | P00218358 | PTIN |
| Phone | 8506688100 | PhoneNum |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Tax | 2015 | TaxYr |
| Build TS | 2021-01-29 14:40:06Z | BuildTS |
Form 990 IRS990
Doing Business As Name DoingBusinessAsName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | VISIT FLORIDA | BusinessNameLine1Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Principal Officer | KEN LAWSON | PrincipalOfficerNm |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 2540 W Exec Center Circle Ste 200 | AddressLine1Txt |
| City | TALLAHASSEE | CityNm |
| State Abbreviation | FL | StateAbbreviationCd |
| ZIP | 323015015 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Gross Receipts | $109,507,099 | GrossReceiptsAmt |
| Group Return For Affiliates | false | GroupReturnForAffiliatesInd |
| Organization501c | Yes (X) | Organization501cInd |
| Website Address | www.visitflorida.org/www.visitflorida.com | WebsiteAddressTxt |
| Type Of Organization Corp | Yes (X) | TypeOfOrganizationCorpInd |
| Formation | 1995 | FormationYr |
| Legal Domicile State | FL | LegalDomicileStateCd |
| Activity Or Mission | To Strengthen FL's share of the global travel market with the goal of maximizing economic impact of travel & tourism to Florida with the goal of $100 billion in tourism by 2020. | ActivityOrMissionDesc |
| Voting Members Governing Body | 30 | VotingMembersGoverningBodyCnt |
| Voting Members Independent | 30 | VotingMembersIndependentCnt |
| Total Employee | 147 | TotalEmployeeCnt |
| Total Volunteers | 33 | TotalVolunteersCnt |
| Total Gross UBI | $656,935 | TotalGrossUBIAmt |
| Net Unrelated Bus Txbl Incm | -$8,578 | NetUnrelatedBusTxblIncmAmt |
| PY Contributions Grants | $73,500,000 | PYContributionsGrantsAmt |
| CY Contributions Grants | $76,000,000 | CYContributionsGrantsAmt |
| PY Program Service Revenue | $44,289,671 | PYProgramServiceRevenueAmt |
| CY Program Service Revenue | $33,215,739 | CYProgramServiceRevenueAmt |
| PY Investment Income | $42,428 | PYInvestmentIncomeAmt |
| CY Investment Income | $42,492 | CYInvestmentIncomeAmt |
| PY Other Revenue | $471,088 | PYOtherRevenueAmt |
| CY Other Revenue | $248,868 | CYOtherRevenueAmt |
| PY Total Revenue | $118,303,187 | PYTotalRevenueAmt |
| CY Total Revenue | $109,507,099 | CYTotalRevenueAmt |
| PY Grants And Similar Paid | $7,611,074 | PYGrantsAndSimilarPaidAmt |
| CY Grants And Similar Paid | $4,344,287 | CYGrantsAndSimilarPaidAmt |
| PY Benefits Paid To Members | $0 | PYBenefitsPaidToMembersAmt |
| CY Benefits Paid To Members | $0 | CYBenefitsPaidToMembersAmt |
| PY Salaries Comp Emp Bnft Paid | $11,186,845 | PYSalariesCompEmpBnftPaidAmt |
| CY Salaries Comp Emp Bnft Paid | $12,680,771 | CYSalariesCompEmpBnftPaidAmt |
| PY Total Prof Fndrsng Expns | $0 | PYTotalProfFndrsngExpnsAmt |
| CY Total Prof Fndrsng Expns | $0 | CYTotalProfFndrsngExpnsAmt |
| CY Total Fundraising Expense | $0 | CYTotalFundraisingExpenseAmt |
| PY Other Expenses | $98,448,985 | PYOtherExpensesAmt |
| CY Other Expenses | $90,844,128 | CYOtherExpensesAmt |
| PY Total Expenses | $117,246,904 | PYTotalExpensesAmt |
| CY Total Expenses | $107,869,186 | CYTotalExpensesAmt |
| PY Revenues Less Expenses | $1,056,283 | PYRevenuesLessExpensesAmt |
| CY Revenues Less Expenses | $1,637,913 | CYRevenuesLessExpensesAmt |
| Total Assets BOY | $38,635,891 | TotalAssetsBOYAmt |
| Total Assets EOY | $38,017,210 | TotalAssetsEOYAmt |
| Total Liabilities BOY | $21,239,502 | TotalLiabilitiesBOYAmt |
| Total Liabilities EOY | $18,982,908 | TotalLiabilitiesEOYAmt |
| Net Assets Or Fund Balances BOY | $17,396,389 | NetAssetsOrFundBalancesBOYAmt |
| Net Assets Or Fund Balances EOY | $19,034,302 | NetAssetsOrFundBalancesEOYAmt |
| Info In Schedule O Part III | Yes (X) | InfoInScheduleOPartIIIInd |
| Mission | To strengthen Florida's share of the global travel market with the goal of maximizing the economic impact of travel and tourism to Florida with the objective of $100 billion in tourism-related spent by 2020. | MissionDesc |
| Significant New Program Srvc | false | SignificantNewProgramSrvcInd |
| Significant Change | false | SignificantChangeInd |
| Desc | Advertising - VISIT FLORIDA conducts multi-channel marketing initiatives to reach potential visitors and drive visitation from travelers all across the United States and Internationally. These initiatives are mainly integrated marketing campaigns that consist of advertising, public relations, content development and distribution, sponsorship, digital marketing, and social media. Advertising Impact: Tourism was responsible for welcoming 112.8 million visitors in 2016, which makes the industry one of the leading tax revenue and jobs producers in Florida. Based on the latest economic impact study, Florida visitors spent $108.8 billion, generating $11.3 billion in state and local taxes and supporting 1.4 million Florida jobs. Visitors spend an average of $300 million per day in Florida. Every 76 visitors to the state supports one tourism job. VISIT FLORIDA has significantly contributed to the continued increase in visitor spending, tax revenue and job creation. From 2010 to 2015, total investment in Florida travel promotion increased by $43.3 million and visitor spending increased by $30 billion, a 39 percent increase. From 2010 to 2015, private investment in VISIT FLORIDAs total budget by more than 12,000 industry businesses increased by $81.4 million. For every $1 the state invests in VISIT FLORIDA, $3.20 in tax revenue is returned. In 2015, 46.4 percent of visitors were significantly influenced by VISIT FLORIDA marketing efforts (up 9.5 percentage points since 2010). | Desc |
Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Desc | Cooperative Promotional Programs - VISIT FLORIDA assists interested parties in organizing Florida promotional packages. In return for VISIT FLORIDAs assistance, VISIT FLORIDA and other participants receive complimentary advertising in various print, television, digital, and radio media used in promoting the package. | Desc |
Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Desc | Trade Shows - VISIT FLORIDA hosts the annual Governors Conference on Tourism. The conference outlines the marketing plan, provides educational speakers, vendors, and networking opportunities. VF Hosts Florida Encounter, an appointment-based show where meeting professionals meet with Florida suppliers. VF hosts Florida Huddle, an appointment-based show where tour operators from across the state meet with domestic and international buyers. In addition to these VF owned trade shows, the Marketing and Events department works closely with key travel agents, tour operators, and meeting professionals to keep Florida in the destination forefront. They also organize educational seminars, reservation training, familiarization tours, trade shows, and consumer shows and invite the Florida Industry to participate in these events to create a larger Florida presence. | Desc |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Described In Section501c3 | false | DescribedInSection501c3Ind |
| Schedule B Required | Yes (true) | ScheduleBRequiredInd |
| Political Campaign Acty | false | PoliticalCampaignActyInd |
| Subject To Proxy Tax | Yes (true) | SubjectToProxyTaxInd |
| Donor Advised Fund | false | DonorAdvisedFundInd |
| Conservation Easements | false | ConservationEasementsInd |
| Collections Of Art | false | CollectionsOfArtInd |
| Credit Counseling | false | CreditCounselingInd |
| Temp Or Permanent Endowments | false | TempOrPermanentEndowmentsInd |
| Report Land Building Equipment | Yes (true) | ReportLandBuildingEquipmentInd |
| Report Investments Other Sec | false | ReportInvestmentsOtherSecInd |
| Report Program Related Invst | false | ReportProgramRelatedInvstInd |
| Report Other Assets | false | ReportOtherAssetsInd |
| Report Other Liabilities | false | ReportOtherLiabilitiesInd |
| Include FIN48 Footnote | Yes (true) | IncludeFIN48FootnoteInd |
| Independent Audit Fincl Stmt | Yes (true) | IndependentAuditFinclStmtInd |
| Consolidated Audit Fincl Stmt | false | ConsolidatedAuditFinclStmtInd |
| School Operating | false | SchoolOperatingInd |
| Foreign Office | Yes (true) | ForeignOfficeInd |
| Foreign Activities | Yes (true) | ForeignActivitiesInd |
| More Than5000 K To Org | Yes (true) | MoreThan5000KToOrgInd |
| More Than5000 K To Individuals | false | MoreThan5000KToIndividualsInd |
| Professional Fundraising | false | ProfessionalFundraisingInd |
| Fundraising Activities | false | FundraisingActivitiesInd |
| Gaming Activities | false | GamingActivitiesInd |
| Operate Hospital | false | OperateHospitalInd |
| Grants To Organizations | Yes (true) | GrantsToOrganizationsInd |
| Grants To Individuals | false | GrantsToIndividualsInd |
| Schedule J Required | Yes (true) | ScheduleJRequiredInd |
| Tax Exempt Bonds | false | TaxExemptBondsInd |
| Loan Outstanding | false | LoanOutstandingInd |
| Grant To Related Person | false | GrantToRelatedPersonInd |
| Business Rln With Org Mem | false | BusinessRlnWithOrgMemInd |
| Business Rln With Fam Mem | false | BusinessRlnWithFamMemInd |
| Business Rln With Officer Ent | Yes (true) | BusinessRlnWithOfficerEntInd |
| Deductible Non Cash Contri | false | DeductibleNonCashContriInd |
| Deductible Art Contribution | false | DeductibleArtContributionInd |
| Terminate Operations | false | TerminateOperationsInd |
| Partial Liquidation | false | PartialLiquidationInd |
| Disregarded Entity | false | DisregardedEntityInd |
| Related Entity | false | RelatedEntityInd |
| Related Organization Ctrl Ent | false | RelatedOrganizationCtrlEntInd |
| Activities Conducted Prtshp | false | ActivitiesConductedPrtshpInd |
| Schedule O Required | Yes (true) | ScheduleORequiredInd |
| IRP Document | 250 | IRPDocumentCnt |
| IRP Document W2 G | 0 | IRPDocumentW2GCnt |
| Employee | 147 | EmployeeCnt |
| Employment Tax Returns Filed | Yes (true) | EmploymentTaxReturnsFiledInd |
| Unrelated Bus Incm Over Limit | Yes (true) | UnrelatedBusIncmOverLimitInd |
| Form990 T Filed | Yes (true) | Form990TFiledInd |
| Foreign Financial Account | false | ForeignFinancialAccountInd |
| Prohibited Tax Shelter Trans | false | ProhibitedTaxShelterTransInd |
| Taxable Party Notification | false | TaxablePartyNotificationInd |
| Nondeductible Contributions | false | NondeductibleContributionsInd |
| Indoor Tanning Services | false | IndoorTanningServicesInd |
| Info In Schedule O Part VI | Yes (X) | InfoInScheduleOPartVIInd |
| Governing Body Voting Members | 30 | GoverningBodyVotingMembersCnt |
| Independent Voting Member | 30 | IndependentVotingMemberCnt |
| Family Or Business Rln | false | FamilyOrBusinessRlnInd |
| Delegation Of Mgmt Duties | false | DelegationOfMgmtDutiesInd |
| Change To Org Documents | false | ChangeToOrgDocumentsInd |
| Material Diversion Or Misuse | false | MaterialDiversionOrMisuseInd |
| Members Or Stockholders | false | MembersOrStockholdersInd |
| Election Of Board Members | Yes (true) | ElectionOfBoardMembersInd |
| Decisions Subject To Approva | Yes (true) | DecisionsSubjectToApprovaInd |
| Minutes Of Governing Body | Yes (true) | MinutesOfGoverningBodyInd |
| Minutes Of Committees | Yes (true) | MinutesOfCommitteesInd |
| Officer Mailing Address | false | OfficerMailingAddressInd |
| Local Chapters | false | LocalChaptersInd |
| Form990 Provided To Gvrn Body | false | Form990ProvidedToGvrnBodyInd |
| Conflict Of Interest Policy | Yes (true) | ConflictOfInterestPolicyInd |
| Annual Disclosure Covered Prsn | Yes (true) | AnnualDisclosureCoveredPrsnInd |
| Regular Monitoring Enfrc | Yes (true) | RegularMonitoringEnfrcInd |
| Whistleblower Policy | Yes (true) | WhistleblowerPolicyInd |
| Document Retention Policy | Yes (true) | DocumentRetentionPolicyInd |
| Compensation Process CEO | Yes (true) | CompensationProcessCEOInd |
| Compensation Process Other | Yes (true) | CompensationProcessOtherInd |
| Investment In Joint Venture | false | InvestmentInJointVentureInd |
| Own Website | Yes (X) | OwnWebsiteInd |
| Upon Request | Yes (X) | UponRequestInd |
Books In Care Of Detail BooksInCareOfDetail
| Field | Value | IRS element (for citing) |
|---|---|---|
| Person | SHANNA PACE | PersonNm |
| Phone | 8504885607 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 2540 W EXECUTIVE CENTER CIRSTE 20 | AddressLine1Txt |
| City | TALLAHASSEE | CityNm |
| State Abbreviation | FL | StateAbbreviationCd |
| ZIP | 32301 | ZIPCd |
Form990 Part VII Section A Form990PartVIISectionAGrp (40 entries)
| TitleTitleTxt | Average Hours Per WeekAverageHoursPerWeekRt | Average Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRt | Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd | OfficerOfficerInd | Reportable Comp From OrgReportableCompFromOrgAmt | Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt | Other CompensationOtherCompensationAmt | Highest Compensated EmployeeHighestCompensatedEmployeeInd |
|---|---|---|---|---|---|---|---|---|
| Andrew Hertz | ||||||||
| Immediate Past Chairman | 1.0 | 0.0 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| Toni Caracciolo | ||||||||
| Director (1/29/16-8/3/16) | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| Bill Lupfer | ||||||||
| Director | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| Bobby Cornwell | ||||||||
| Director | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| Carol Dover | ||||||||
| Chair of Public Affairs | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| Christine Duffy | ||||||||
| Director | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| Dana Williams | ||||||||
| Director | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| Danny Gaekwad | ||||||||
| Chair of Audit Committee | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| David Reese | ||||||||
| director | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| Ian Carter | ||||||||
| Director | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| Jeff Castner | ||||||||
| Director (7/1/14-5/10/16) | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| Jetse Pottinga | ||||||||
| Director | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| John Tomlin | ||||||||
| Chairman | 1.0 | 0.0 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| Lino Maldonado | ||||||||
| Secretary | 1.0 | 0.0 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| Malinda Horton | ||||||||
| Chair of Industry Relations | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| Robert Skrob | ||||||||
| director | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| Bill Hayden | ||||||||
| Director | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| Samantha Padgett | ||||||||
| Director (1/29/16-PRESENT) | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| Thom Stork | ||||||||
| Director | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| Terry Prather | ||||||||
| Chair of Ind. Relations/SVC | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| Roy Ritenour | ||||||||
| director | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| Maryann Ferenc | ||||||||
| Second Vice Chair/Treasurer | 1.0 | 0.0 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| Rick McAllister | ||||||||
| Director (7/1/14-12/31/15) | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| WILLIAM TALBERT III | ||||||||
| Vice Chair | 1.0 | 0.0 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| LUANNE LENBERG | ||||||||
| director | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| patrick murphy | ||||||||
| DIRECTOR | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| Sharon Siskie | ||||||||
| Chair of Marketing Council | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| Becky Bragg | ||||||||
| Director | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| Bill Waichulis | ||||||||
| Director | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| T Gene Prescott | ||||||||
| Director | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| Therrin Protze | ||||||||
| Director | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| Virginia Haley | ||||||||
| Director | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| Dan Rowe | ||||||||
| Director | 1.0 | 0.0 | Yes (X) | $0 | $0 | $0 | ||
| EVANGELINE Fields | ||||||||
| CFO/COO | 40.0 | 0.0 | Yes (X) | $278,857 | $0 | $16,691 | ||
| William Seccombe | ||||||||
| President/ CEO | 40.0 | 0.0 | Yes (X) | $375,735 | $0 | $38,985 | ||
| Susannah Costello | ||||||||
| VP Brand | 40.0 | 0.0 | $194,651 | $0 | $20,937 | Yes (X) | ||
| David Dodd | ||||||||
| VP Visitor Services | 40.0 | 0.0 | $139,766 | $0 | $30,893 | Yes (X) | ||
| Paul Phipps | ||||||||
| CMO | 40.0 | 0.0 | $264,082 | $0 | $31,718 | Yes (X) | ||
| Marlene Squires-Swanson | ||||||||
| Director of Global Advertising | 40.0 | 0.0 | $148,700 | $0 | $31,399 | Yes (X) | ||
| Alfredo Gonzalez | ||||||||
| VP Global Meetings & travel | 40.0 | 0.0 | $167,931 | $0 | $23,582 | Yes (X) | ||
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Reportable Comp From Org | $1,569,722 | TotalReportableCompFromOrgAmt |
| Tot Reportable Comp Rltd Org | $0 | TotReportableCompRltdOrgAmt |
| Total Other Compensation | $194,205 | TotalOtherCompensationAmt |
| Indiv Rcvd Greater Than100 K | 9 | IndivRcvdGreaterThan100KCnt |
| Former Ofcr Employees Listed | false | FormerOfcrEmployeesListedInd |
| Total Comp Greater Than150 K | Yes (true) | TotalCompGreaterThan150KInd |
| Compensation From Other Srcs | false | CompensationFromOtherSrcsInd |
Contractor Compensation ContractorCompensationGrp (5 entries)
| Address Line1ContractorAddress/USAddress/AddressLine1Txt | CityContractorAddress/USAddress/CityNm | State AbbreviationContractorAddress/USAddress/StateAbbreviationCd | ZIPContractorAddress/USAddress/ZIPCd | ServicesServicesDesc | CompensationCompensationAmt |
|---|---|---|---|---|---|
| BRAND USA | |||||
| 1725 EYE STREET NW STE 800 | WASHINGTON | DC | 20006 | advertising services | $5,709,700 |
| SapientNitro | |||||
| 605 Lincoln Road Ste 700 | MIAMI BEACH | FL | 33139 | Advertising services | $14,418,054 |
| The Zimmerman Agency | |||||
| 1821 Miccosukee Commons Drive | TALLAHASSEE | FL | 32308 | marketing services | $1,871,743 |
| mph inc | |||||
| 24334 Blazing Star Court | PLAINFIELD | IL | 60585 | Advertising Services | $1,834,400 |
| MAT MEDIA LLC | |||||
| 201 S Monroe Street 201 | TALLAHASSEE | FL | 323011848 | Marketing Services | $3,424,641 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Cntrct Rcvd Greater Than100 K | 109 | CntrctRcvdGreaterThan100KCnt |
| Info In Schedule O Part VIII | Yes (X) | InfoInScheduleOPartVIIIInd |
| Government Grants | $76,000,000 | GovernmentGrantsAmt |
| Total Contributions | $76,000,000 | TotalContributionsAmt |
Program Service Revenue ProgramServiceRevenueGrp (5 entries)
| DescDesc | BusinessBusinessCd | Total Revenue ColumnTotalRevenueColumnAmt | Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt |
|---|---|---|---|
| MEMBERSHIP DUES AND ASSESSMENTS | 900099 | $2,235,794 | $2,235,794 |
| COOP. ADVERTISING | 900099 | $21,455,749 | $21,455,749 |
| TRADE SHOWS/EVENTS | 900099 | $3,661,767 | $3,661,767 |
| WELCOME CENTER | 900099 | $474,007 | $474,007 |
| ADVERTISING REIMB. | 900099 | $4,493,050 | $4,493,050 |
Total Oth Program Service Rev TotalOthProgramServiceRevGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $895,372 | TotalRevenueColumnAmt |
| Related Or Exempt Func Income | $238,437 | RelatedOrExemptFuncIncomeAmt |
| Unrelated Business Revenue | $656,935 | UnrelatedBusinessRevenueAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Program Service Revenue | $33,215,739 | TotalProgramServiceRevenueAmt |
Investment Income InvestmentIncomeGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $42,492 | TotalRevenueColumnAmt |
| Exclusion | $42,492 | ExclusionAmt |
Incm From Invest Bond Proceeds IncmFromInvestBondProceedsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $0 | TotalRevenueColumnAmt |
Royalties Revenue RoyaltiesRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $0 | TotalRevenueColumnAmt |
Rental Income Or Loss RentalIncomeOrLossGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Real | $0 | RealAmt |
| Personal | $0 | PersonalAmt |
Net Rental Income Or Loss NetRentalIncomeOrLossGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $0 | TotalRevenueColumnAmt |
Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $0 | TotalRevenueColumnAmt |
Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $0 | TotalRevenueColumnAmt |
Net Income From Gaming NetIncomeFromGamingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $0 | TotalRevenueColumnAmt |
Net Income Or Loss NetIncomeOrLossGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $0 | TotalRevenueColumnAmt |
Other Revenue Misc OtherRevenueMiscGrp (2 entries)
| DescDesc | Total Revenue ColumnTotalRevenueColumnAmt | Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt |
|---|---|---|
| OTHER OPERATING REVENUE | $57,095 | $57,095 |
| CITRUS JUICE REVENUE | $191,773 | $191,773 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Revenue Total | $248,868 | OtherRevenueTotalAmt |
Total Revenue TotalRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $109,507,099 | TotalRevenueColumnAmt |
| Related Or Exempt Func Income | $32,807,672 | RelatedOrExemptFuncIncomeAmt |
| Unrelated Business Revenue | $656,935 | UnrelatedBusinessRevenueAmt |
| Exclusion | $42,492 | ExclusionAmt |
Grants To Domestic Orgs GrantsToDomesticOrgsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $113,641 | TotalAmt |
Grants To Domestic Individuals GrantsToDomesticIndividualsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Foreign Grants ForeignGrantsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $4,230,646 | TotalAmt |
Benefits To Members BenefitsToMembersGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $726,119 | TotalAmt |
Comp Disqual Persons CompDisqualPersonsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Other Salaries And Wages OtherSalariesAndWagesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $9,197,692 | TotalAmt |
Pension Plan Contributions PensionPlanContributionsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $425,848 | TotalAmt |
Other Employee Benefits OtherEmployeeBenefitsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,678,854 | TotalAmt |
Payroll Taxes PayrollTaxesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $652,258 | TotalAmt |
Fees For Services Management FeesForServicesManagementGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Fees For Services Legal FeesForServicesLegalGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $149,694 | TotalAmt |
Fees For Services Accounting FeesForServicesAccountingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $45,685 | TotalAmt |
Fees For Services Lobbying FeesForServicesLobbyingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Fees For Services Prof Fundraising FeesForServicesProfFundraising
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Fees For Services Other FeesForServicesOtherGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $3,358,913 | TotalAmt |
Advertising AdvertisingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $72,115,412 | TotalAmt |
Office Expenses OfficeExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,373,521 | TotalAmt |
Information Technology InformationTechnologyGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $4,177,002 | TotalAmt |
Royalties RoyaltiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Occupancy OccupancyGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $547,616 | TotalAmt |
Travel TravelGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $3,247,628 | TotalAmt |
Pymt Travel Entrtnmnt Pub Ofcl PymtTravelEntrtnmntPubOfclGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Conferences Meetings ConferencesMeetingsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $2,124,164 | TotalAmt |
Interest InterestGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Payments To Affiliates PaymentsToAffiliatesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Depreciation Depletion DepreciationDepletionGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,091,918 | TotalAmt |
Insurance InsuranceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $180,646 | TotalAmt |
Other Expenses OtherExpensesGrp (4 entries)
| DescDesc | TotalTotalAmt |
|---|---|
| TOURISM RESEARCH | $1,100,870 |
| FULFILLMENT | $564,762 |
| DUES & SUBSCRIPTIONS | $233,927 |
| CITRUS JUICE | $191,773 |
All Other Expenses AllOtherExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $340,597 | TotalAmt |
Total Functional Expenses TotalFunctionalExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $107,869,186 | TotalAmt |
Cash Non Interest Bearing CashNonInterestBearingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $200 | BOYAmt |
| EOY | $200 | EOYAmt |
Savings And Temp Cash Invst SavingsAndTempCashInvstGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $24,288,946 | BOYAmt |
| EOY | $24,207,340 | EOYAmt |
Pledges And Grants Receivable PledgesAndGrantsReceivableGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Accounts Receivable AccountsReceivableGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $10,178,519 | BOYAmt |
| EOY | $8,635,721 | EOYAmt |
Receivables From Officers Etc ReceivablesFromOfficersEtcGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Rcvbl From Disqualified Prsn RcvblFromDisqualifiedPrsnGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Oth Notes Loans Receivable Net OthNotesLoansReceivableNetGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Inventories For Sale Or Use InventoriesForSaleOrUseGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $2,174,784 | BOYAmt |
| EOY | $2,085,171 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Land Bldg Equip Cost Or Other Bss | $7,220,357 | LandBldgEquipCostOrOtherBssAmt |
| Land Bldg Equip Accum Deprec | $4,491,579 | LandBldgEquipAccumDeprecAmt |
Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $1,453,442 | BOYAmt |
| EOY | $2,728,778 | EOYAmt |
Investments Pub Traded Sec InvestmentsPubTradedSecGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Investments Other Securities InvestmentsOtherSecuritiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Investments Program Related InvestmentsProgramRelatedGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Intangible Assets IntangibleAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $540,000 | BOYAmt |
| EOY | $360,000 | EOYAmt |
Other Assets Total OtherAssetsTotalGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Total Assets TotalAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $38,635,891 | BOYAmt |
| EOY | $38,017,210 | EOYAmt |
Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $20,033,393 | BOYAmt |
| EOY | $17,743,192 | EOYAmt |
Grants Payable GrantsPayableGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Deferred Revenue DeferredRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $1,206,109 | BOYAmt |
| EOY | $1,239,716 | EOYAmt |
Tax Exempt Bond Liabilities TaxExemptBondLiabilitiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Escrow Account Liability EscrowAccountLiabilityGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Loans From Officers Directors LoansFromOfficersDirectorsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Mortg Notes Pybl Scrd Invst Prop MortgNotesPyblScrdInvstPropGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Unsecured Notes Loans Payable UnsecuredNotesLoansPayableGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Other Liabilities OtherLiabilitiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Total Liabilities TotalLiabilitiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $21,239,502 | BOYAmt |
| EOY | $18,982,908 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Organization Follows SFAS117 | Yes (X) | OrganizationFollowsSFAS117Ind |
Unrestricted Net Assets UnrestrictedNetAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $13,238,092 | BOYAmt |
| EOY | $13,686,213 | EOYAmt |
Temporarily Rstr Net Assets TemporarilyRstrNetAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $4,158,297 | BOYAmt |
| EOY | $5,348,089 | EOYAmt |
Permanently Rstr Net Assets PermanentlyRstrNetAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $17,396,389 | BOYAmt |
| EOY | $19,034,302 | EOYAmt |
Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $38,635,891 | BOYAmt |
| EOY | $38,017,210 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Reconcilation Revenue Expnss | $1,637,913 | ReconcilationRevenueExpnssAmt |
| Method Of Accounting Accrual | Yes (X) | MethodOfAccountingAccrualInd |
| Accountant Compile Or Review | false | AccountantCompileOrReviewInd |
| FS Audited | Yes (true) | FSAuditedInd |
FS Audited Basis FSAuditedBasisGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Separate Basis Fincl Stmt | Yes (X) | SeparateBasisFinclStmtInd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Audit Committee | Yes (true) | AuditCommitteeInd |
| Federal Grant Audit Required | Yes (true) | FederalGrantAuditRequiredInd |
| Federal Grant Audit Performed | Yes (true) | FederalGrantAuditPerformedInd |
Schedule B IRS990ScheduleB
Contributor Information ContributorInformationGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Contributor | RESTRICTED | ContributorNum |
Contributor Business Name ContributorBusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | RESTRICTED | BusinessNameLine1 |
Contributor US Address ContributorUSAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | RESTRICTED | AddressLine1 |
| Address Line2 | RESTRICTED | AddressLine2 |
| City | RESTRICTED | City |
| State | RESTRICTED | State |
| ZIP Code | RESTRICTED | ZIPCode |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Contributions | RESTRICTED | TotalContributionsAmt |
Schedule C IRS990ScheduleC
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Grassroots Lobbying | TotalGrassrootsLobbyingGrp | |
| Total Direct Lobbying | TotalDirectLobbyingGrp | |
| Total Lobbying Expend | TotalLobbyingExpendGrp | |
| Other Exempt Purpose Expend | OtherExemptPurposeExpendGrp | |
| Total Exempt Purpose Expend | TotalExemptPurposeExpendGrp | |
| Lobbying Nontaxable Amount | LobbyingNontaxableAmountGrp | |
| Grassroots Nontaxable | GrassrootsNontaxableGrp | |
| Tot Lbbyng Grassroot Mns Non Tx | TotLbbyngGrassrootMnsNonTxGrp | |
| Tot Lbby Expend Mns Lbbyng Non Tx | TotLbbyExpendMnsLbbyngNonTxGrp | |
| Substantially All Dues Nonded | false | SubstantiallyAllDuesNondedInd |
| Only In House Lobbying | false | OnlyInHouseLobbyingInd |
| Agree Carryover Prior Year | false | AgreeCarryoverPriorYearInd |
| Dues Assessments | $2,235,794 | DuesAssessmentsAmt |
| Non Deductible Lbbyng Pltcl CY | $54,049 | NonDeductibleLbbyngPltclCYAmt |
| Non Ded Lbbyng Pltcl Cyov | $0 | NonDedLbbyngPltclCyovAmt |
| Non Deductible Lbbyng Pltcl Tot | $54,049 | NonDeductibleLbbyngPltclTotAmt |
| Carried Over | $0 | CarriedOverAmt |
| Taxable | $54,049 | TaxableAmt |
Schedule D IRS990ScheduleD
| Field | Value | IRS element (for citing) |
|---|---|---|
| Art Public Exhibition Amounts | ArtPublicExhibitionAmountsGrp | |
| Held Works Art | HeldWorksArtGrp | |
| CY Minus3 Yr Endwmt Fund | CYMinus3YrEndwmtFundGrp | |
| CY Minus4 Yr Endwmt Fund | CYMinus4YrEndwmtFundGrp | |
| Land | LandGrp | |
| Buildings | BuildingsGrp |
Leasehold Improvements LeaseholdImprovementsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $396,666 | OtherCostOrOtherBasisAmt |
| Depreciation | $266,185 | DepreciationAmt |
| Book Value | $130,481 | BookValueAmt |
Equipment EquipmentGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $1,369,890 | OtherCostOrOtherBasisAmt |
| Depreciation | $1,142,691 | DepreciationAmt |
| Book Value | $227,199 | BookValueAmt |
Other Land Buildings OtherLandBuildingsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $5,453,801 | OtherCostOrOtherBasisAmt |
| Depreciation | $3,082,703 | DepreciationAmt |
| Book Value | $2,371,098 | BookValueAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Book Value Land Buildings | $2,728,778 | TotalBookValueLandBuildingsAmt |
| Federal Income Tax Liability | $0 | FederalIncomeTaxLiabilityAmt |
| Total Liability | $0 | TotalLiabilityAmt |
| Footnote Text | Yes (X) | FootnoteTextInd |
| Total Rev Etc Audited Fincl Stmt | $109,507,099 | TotalRevEtcAuditedFinclStmtAmt |
| Revenue Subtotal | $109,507,099 | RevenueSubtotalAmt |
| Total Revenue Per Form990 | $109,507,099 | TotalRevenuePerForm990Amt |
| Tot Expns Etc Audited Fincl Stmt | $107,869,186 | TotExpnsEtcAuditedFinclStmtAmt |
| Expenses Subtotal | $107,869,186 | ExpensesSubtotalAmt |
| Total Expenses Per Form990 | $107,869,186 | TotalExpensesPerForm990Amt |
Supplemental Information Detail SupplementalInformationDetail
| Field | Value | IRS element (for citing) |
|---|---|---|
| Form And Line Reference | Part X, Line 2 | FormAndLineReferenceDesc |
| Explanation | WITH FEW EXCEPTIONS, THE CORPORATION IS NO LONGER SUBJECT TO EXAMINATIONS BY MAJOR TAX JURISDICTIONS FOR YEARS ENDED JUNE 30, 2012 AND PRIOR. | ExplanationTxt |
Schedule F IRS990ScheduleF
| Field | Value | IRS element (for citing) |
|---|---|---|
| Grant Records Maintained | Yes (true) | GrantRecordsMaintainedInd |
Account Activities Outside US AccountActivitiesOutsideUSGrp (4 entries)
| RegionRegionTxt | EmployeeEmployeeCnt | Type Of Activities ConductedTypeOfActivitiesConductedTxt | Specific Services ProvidedSpecificServicesProvidedTxt | Region Total ExpendituresRegionTotalExpendituresAmt |
|---|---|---|---|---|
| East Asia and the Pacific | 2 | Program Services | Represent visit FL | $885,396 |
| North America | 1 | Program Services | represent visit FL | $237,767 |
| Europe (Including Iceland and Greenland) | 1 | Program Services | Represent Visit FL | $2,090,493 |
| South America | 1 | Program Services | represent Visit FL | $813,790 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Subtotal Employees | 5 | SubtotalEmployeesCnt |
| Total Employee | 5 | TotalEmployeeCnt |
| Subtotal Spent | $4,027,446 | SubtotalSpentAmt |
| Total Spent | $4,027,446 | TotalSpentAmt |
Grants To Org Outside US GrantsToOrgOutsideUSGrp (13 entries)
| RegionRegionTxt | Purpose Of GrantPurposeOfGrantTxt | Cash GrantCashGrantAmt | Manner Of Cash DisbursementMannerOfCashDisbursementTxt |
|---|---|---|---|
| North America | Media | $365,628 | ACH |
| East Asia and the Pacific | PR Contractor | $496,023 | ach |
| Europe (Including Iceland and Greenland) | PR Contractor | $960,232 | ach |
| South Asia | PR Contractor | $180,315 | ach |
| Europe (Including Iceland and Greenland) | PR Contractor | $35,902 | ach |
| Europe (Including Iceland and Greenland) | PR Contractor | $1,548,699 | ach |
| South America | PR Contractor | $527,635 | ach |
| South America | PR Contractor | $37,152 | ach |
| South America | PR CONTRACTOR | $38,232 | ACH |
| Europe (Including Iceland and Greenland) | PR Contractor | $15,574 | ach |
| Europe (Including Iceland and Greenland) | PR Contractor | $12,554 | ach |
| Europe (Including Iceland and Greenland) | PR Contractor | $7,500 | ach |
| South America | PR Contractor | $5,200 | ach |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Other Org | 87 | TotalOtherOrgCnt |
| Transfer To Foreign Corp | false | TransferToForeignCorpInd |
| Interest In Foreign Trust | false | InterestInForeignTrustInd |
| Foreign Corp Ownership | false | ForeignCorpOwnershipInd |
| Passive Foreign Investmest Co | false | PassiveForeignInvestmestCoInd |
| Foreign Partnership | false | ForeignPartnershipInd |
| Boycott Countries | false | BoycottCountriesInd |
Schedule I IRS990ScheduleI
| Field | Value | IRS element (for citing) |
|---|---|---|
| Grant Records Maintained | Yes (true) | GrantRecordsMaintainedInd |
Recipient Table RecipientTable (16 entries)
| Address Line1USAddress/AddressLine1Txt | CityUSAddress/CityNm | State AbbreviationUSAddress/StateAbbreviationCd | ZIPUSAddress/ZIPCd | Recipient EINRecipientEIN | IRC SectionIRCSectionDesc | Cash GrantCashGrantAmt | Purpose Of GrantPurposeOfGrantTxt |
|---|---|---|---|---|---|---|---|
| GREATER MIAMI CVB | |||||||
| 701 BRICKWELL AVE STE 2700 | MIAMI | FL | 33131 | 592383735 | 501(c)(6) | $19,000 | Tourism support |
| Brevard Cultural Alliance | |||||||
| 2725 Judge Fran Jaieson Way | Viera | FL | 32940 | 510179099 | 501(c)(3) | $8,328 | Tourism Support |
| City of Apalachicola | |||||||
| 1 Avenue East | Apalachicola | FL | 32320 | 596000264 | municipality | $7,500 | Tourism Support |
| Forgotten Coast Cultural Coalition | |||||||
| PO Box 3 | Port St Joe | FL | 32456 | 263458966 | 501(c)(3) | $12,500 | Tourism Support |
| Franklin County Tourist Development Council | |||||||
| 731 US Highway 98 | Eastpoint | FL | 32328 | 596000612 | GOVERNMENT | $7,500 | Tourism Support |
| Paddle Florida Inc | |||||||
| PO Box 5953 | Gainesville | FL | 32627 | 274628150 | 501(c)(3) | $7,000 | Tourism Support |
| City of Pompano Beach | |||||||
| 100 W Atlantic | Pompano Beach | FL | 33060 | 596000411 | GOVERNMENT | $7,331 | Tourism Support |
| Columbia County Board of Commissioners | |||||||
| PO Box 1847 | Lake City | FL | 32056 | 596000564 | GOVERNMENT | $7,500 | Tourism Support |
| Englewood Florida Chamber of Commerce Inc | |||||||
| 601 S Indiana Ave | Englewood | FL | 34223 | 590876627 | 501(c)(3) | $7,500 | Tourism Support |
| Florida Powerboat Club | |||||||
| 1214 SW 6th Street | Pompano Beach | FL | 33069 | 650425176 | For Profit | $29,783 | Tourism Support |
| Highlands Art League Inc | |||||||
| 351 W Center Ave | Sebring | FL | 33870 | 591211648 | 501(c)(3) | $8,122 | Tourism Support |
| Historic Apalachicola Main Street | |||||||
| 1 Avenue East | Apalachicola | FL | 32320 | 455047458 | 501(c)(3) | $12,500 | Tourism Support |
| Samuel P Harn Museum of Art | |||||||
| 1938 W University Ave | Gainesville | FL | 32603 | 590974739 | GOVERNMENT | $10,000 | Tourism Support |
| Spady Cultural Heritage Museum of Art | |||||||
| 170 NW 5th Avenue | Delray Beach | FL | 33444 | 650687303 | 501(c)(3) | $10,000 | Tourism Support |
| Venice Mainstreet Inc | |||||||
| 101 W Venice Ave ste 23 | Venice | FL | 34285 | 592815346 | 501(c)(3) | $9,758 | Tourism Support |
| Visit Perdido Key | |||||||
| 15500 Perdido Key Drive | Pensacola | FL | 32507 | 592993049 | GOVERNMENT | $10,000 | Tourism Support |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total501c3 Org | 14 | Total501c3OrgCnt |
| Total Other Org | 2 | TotalOtherOrgCnt |
Supplemental Information Detail SupplementalInformationDetail
| Field | Value | IRS element (for citing) |
|---|---|---|
| Form And Line Reference | Schedule I, Part I Line 2 | FormAndLineReferenceDesc |
| Explanation | Organization's procedures for monitoring the use of grant funds in the United States: All grants require an application form along with a detailed proposal. Visit Florida has developed a comprehensive selection criteria and requirements for reimbursement. Grants are not paid until all requirements for reimbursement are met. | ExplanationTxt |
Schedule J IRS990ScheduleJ
| Field | Value | IRS element (for citing) |
|---|---|---|
| First Class Or Charter Travel | Yes (X) | FirstClassOrCharterTravelInd |
| Club Dues Or Fees | Yes (X) | ClubDuesOrFeesInd |
| Written Policy Ref T And E Expnss | Yes (true) | WrittenPolicyRefTAndEExpnssInd |
| Substantiation Required | Yes (true) | SubstantiationRequiredInd |
| Compensation Committee | Yes (X) | CompensationCommitteeInd |
| Written Employment Contract | Yes (X) | WrittenEmploymentContractInd |
| Board Or Committee Approval | Yes (X) | BoardOrCommitteeApprovalInd |
| Severance Payment | false | SeverancePaymentInd |
| Supplemental Nonqual Rtr Plan | Yes (true) | SupplementalNonqualRtrPlanInd |
| Equity Based Comp Arrngm | false | EquityBasedCompArrngmInd |
Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (7 entries)
| TitleTitleTxt | Base Compensation Filing OrgBaseCompensationFilingOrgAmt | Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt | Bonus Filing OrganizationBonusFilingOrganizationAmount | Bonus Related OrganizationsBonusRelatedOrganizationsAmt | Other Compensation Filing OrgOtherCompensationFilingOrgAmt | Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt | Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt | Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt | Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt | Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt | Total Compensation Filing OrgTotalCompensationFilingOrgAmt | Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt | Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt | Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| EVANGELINE Fields | ||||||||||||||
| CFO/COO | $234,647 | $0 | $44,210 | $0 | $0 | $0 | $16,082 | $0 | $609 | $0 | $295,548 | $0 | $0 | $0 |
| William Seccombe | ||||||||||||||
| President/ CEO | $290,943 | $0 | $84,792 | $0 | $0 | $0 | $16,782 | $0 | $22,203 | $0 | $414,720 | $0 | $0 | $0 |
| Susannah Costello | ||||||||||||||
| VP Brand | $168,840 | $0 | $25,811 | $0 | $0 | $0 | $11,073 | $0 | $9,864 | $0 | $215,588 | $0 | $0 | $0 |
| David Dodd | ||||||||||||||
| VP Visitor Services | $119,880 | $0 | $19,886 | $0 | $0 | $0 | $8,837 | $0 | $22,056 | $0 | $170,659 | $0 | $0 | $0 |
| Paul Phipps | ||||||||||||||
| CMO | $221,402 | $0 | $42,680 | $0 | $0 | $0 | $15,813 | $0 | $15,905 | $0 | $295,800 | $0 | $0 | $0 |
| Marlene Squires-Swanson | ||||||||||||||
| Director of Global Advertising | $135,076 | $0 | $13,624 | $0 | $0 | $0 | $9,196 | $0 | $22,203 | $0 | $180,099 | $0 | $0 | $0 |
| Alfredo Gonzalez | ||||||||||||||
| VP Global Meetings & travel | $154,731 | $0 | $13,200 | $0 | $0 | $0 | $10,231 | $0 | $13,351 | $0 | $191,513 | $0 | $0 | $0 |
Supplemental Information Detail SupplementalInformationDetail
| Field | Value | IRS element (for citing) |
|---|---|---|
| Form And Line Reference | Part I: Questions regarding compensation | FormAndLineReferenceDesc |
| Explanation | Line 1A First Class Travel It is not our policy for employees to travel via first class airfare. However, exceptions have been made due to extenuating circumstances. Social & Health Club dues William Seccombe: $3,442 Paul Phipps: $1,320 Health club dues are included in the individual's compensation. The social club dues are paid to have access to meeting space. Line 4b In January a 457(f)plan was signed with William Seccombe. The payment for life insurance was $24,000. | ExplanationTxt |
Schedule L IRS990ScheduleL
Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp
Name Of Interested NameOfInterested
| Field | Value | IRS element (for citing) |
|---|---|---|
| Person | Carol Dover | PersonNm |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Relationship Description | On Board of Directors | RelationshipDescriptionTxt |
| Transaction | $2,061,544 | TransactionAmt |
| Transaction | Direct appropriation | TransactionDesc |
| Sharing Of Revenues | false | SharingOfRevenuesInd |
Supplemental Information Detail SupplementalInformationDetail
| Field | Value | IRS element (for citing) |
|---|---|---|
| Form And Line Reference | Part IV, Line 1 | FormAndLineReferenceDesc |
| Explanation | During the year ended June 30, 2016, VISIT FLORIDA was related to Florida Restaurant and Lodging association (FRLA) by virtue of FRLAs President/CEO being a member of VISIT FLORIDAs Board of Directors. There are contracts between VISIT FLORIDA and FRLA. The Partnership Agreement for FY15-16 is funded by a direct appropriation of $2,000,000 to VISIT FLORIDA from Floridas Hotel and Restaurant Trust Fund and requires a private match. The program is administered jointly by VISIT FLORIDA and FRLA. During FY15-16, $1,905,544 was expensed related to this agreement. The remaining $94,456 will be spent in FY16-17. In addition, VISIT FLORIDA has a Sponsorship Agreement totaling $150,000 with FRLA for several of their programs throughout the year. VISIT FLORIDA also maintained an agreement in the amount of $6,000 with FRLA related to public relations and communications on behalf of The Partnership of Floridas Tourism. | ExplanationTxt |
Schedule O IRS990ScheduleO
Supplemental Information Detail SupplementalInformationDetail (4 entries)
| Form And Line ReferenceFormAndLineReferenceDesc | ExplanationExplanationTxt |
|---|---|
| Part VI: Government, Management, and Disclosure | SECTION A LINE 4D Weblisting Affiliate platform for tourism-related businesses. As of June 30, 2016, Visit Florida had 9,668 weblisting affiliates and 2,509 fully engaged members (partners) for a total of 12,177 tourism businesses being served by Visit FL. LINE 7A The board of directors is composed of 30 tourism-related members appointed by Enterprise Florida, Inc. in conjunction with the State of Florida Department of Economic Opportunity. Line 7b Visit Florida (VF) was created by and operates in accordance with Florida Statue 288.1226. VF provides reports to Enterprise Florida, Inc. (EFI). The office of EFI annualy certifies whether VF is operating in a manner consistent with the policies. |
| Section B, Line 11A | After review by VISIT FLORIDAs (VF) Accounting Management (as prepared by an independent CPA), a copy of the 990 and accompanying schedules are given to the audit committee for review. After the committees review the Form 990 and accompanying schedules are filed by the independent CPA with the Internal Revenue Service Center and the committee reports their review to VISIT FLORIDAs Board of Directors. LINE 12C VISIT FLORIDA (VF), as a part of its Corporate Code of Ethics and Standards of Conduct Policy, has a conflict of interest statement. Each year, the board members reaffirm, via electronic signature, their obligations under the adopted policy. In addition, the board members annually disclose any transactions on behalf of themselves, their principal, their principals corporate parent(s), or their principals subsidiaries related to VFs private match requirement. In addition, VFs policies and procedures related to selecting a goods or service providers outlines that all transactions should be conducted at arms length and management should refrain from contracting or acquiring goods or services from family members that will report or seek direction directly from them or a department manager that reports to them. |
| Line 15 | Compensation for the CEO is recommended by the Executive Committee of the Board of Directors and is forwarded to the Board for approval. The committee writes the contract for the CEO and determines the compensation package. Every year, the package is reviewed to determine if an increase is to be given to the CEO as well as to evaluate the CEO's performance for the past year to decide if he has earned any or all of his incentive pay. Compensation for all other employees including the Chief Financial Officer, Chief Marketing Officer and other key employees is determined by a salary survey that is conducted by an independent contractor every THREE years and is updated by the independent contractor annually for Florida industry average increases within each position's salary range. In addition, all employees receive an annual performance review. Salary increases are determined by the performance review and where the employee falls in their position's salary range. Merit increases to salaries were last given in August 2015. The last salary survey was conducted in 2014. |
| Section C, line 19 | VISIT FLORIDA's governing documents, conflict of interest policy, and financial statements for the three most recent years are made available to the public upon request. The most recent audit, Form 990 and accompanying schedules, and form 990T are available on the organization's website. The financial statements are provided to the finance committee and board at the board meetings. The financials are discussed in detail at the finance committee meeting and in summary during the board meeting, which are both open to the public. |