STRATEGY STUDIO / PUBLIC DATA EXPLORER

DOWNTOWN MARSHALL ASSOCIATION: Form 990, tax year 2024

View the entire original 990 at ProPublica ↗

Organization
DOWNTOWN MARSHALL ASSOCIATION (EIN 27-0239446)
Tax period
2024-01-01 to 2024-12-31
Filed
2025-11-13
IRS object ID
202523179349302082
Schema version
2024v5.2
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2025-11-13T06:17:46-08:00ReturnTs
Tax Period End2024-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN202571677PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1CORLISS & SOLOMON PLLCBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1242 CHARLOTTE ST SUITE 1AddressLine1Txt
CityASHEVILLECityNm
State AbbreviationNCStateAbbreviationCd
ZIP28801ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2024-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN270239446EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1Downtown Marshall AssociationBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlDOWNBusinessNameControlTxt
Phone8284508456PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1PO Box 562AddressLine1Txt
CityMarshallCityNm
State AbbreviationNCStateAbbreviationCd
ZIP28753ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonConnie MollandPersonNm
Person TitleTreasurerPersonTitleTxt
Phone8284508456PhoneNum
Signature2025-11-12SignatureDt
Discuss With Paid PreparerYes (true)DiscussWithPaidPreparerInd
FieldValueIRS element (for citing)
IRS Responsible Prty Info CurrYes (true)IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonTodd OldenburgPreparerPersonNm
PTINP02281691PTIN
Phone8282360206PhoneNum
Preparation2025-11-12PreparationDt
FieldValueIRS element (for citing)
Tax2024TaxYr
Build TS2025-03-06 01:10:19ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Principal OfficerConnie MollandPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1PO Box 562AddressLine1Txt
CityMarshallCityNm
State AbbreviationNCStateAbbreviationCd
ZIP28753ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$207,041GrossReceiptsAmt
Group Return For AffiliatesfalseGroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website AddressN/AWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation2009FormationYr
Legal Domicile StateNCLegalDomicileStateCd
Activity Or MissionThe mission of the Downtown Marshall Association is to cultivate sustainable economic growth in the community of Marshall.ActivityOrMissionDesc
Voting Members Governing Body8VotingMembersGoverningBodyCnt
Voting Members Independent8VotingMembersIndependentCnt
Total Employee0TotalEmployeeCnt
Total Volunteers25TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
CY Contributions Grants$191,784CYContributionsGrantsAmt
CY Program Service Revenue$1,940CYProgramServiceRevenueAmt
CY Investment Income$1CYInvestmentIncomeAmt
CY Other Revenue$4,758CYOtherRevenueAmt
CY Total Revenue$198,483CYTotalRevenueAmt
CY Grants And Similar Paid$149,771CYGrantsAndSimilarPaidAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
CY Salaries Comp Emp Bnft Paid$0CYSalariesCompEmpBnftPaidAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
CY Other Expenses$32,743CYOtherExpensesAmt
CY Total Expenses$182,514CYTotalExpensesAmt
CY Revenues Less Expenses$15,969CYRevenuesLessExpensesAmt
Total Assets BOY$17,204TotalAssetsBOYAmt
Total Assets EOY$33,173TotalAssetsEOYAmt
Total Liabilities BOY$4TotalLiabilitiesBOYAmt
Total Liabilities EOY$4TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$17,200NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$33,169NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionThe mission of the Downtown Marshall Association is to cultivate sustainable economic growth in the community of Marshall.MissionDesc
Significant New Program SrvcYes (true)SignificantNewProgramSrvcInd
Significant ChangefalseSignificantChangeInd
Expense$180,015ExpenseAmt
Grant$149,771GrantAmt
Revenue$1,940RevenueAmt
DescOur primary service is to promote downtown Marshall and bring people in to shop, dine, listen to music, participate in the arts, and enjoy our community. We do this by organizing events such as: Mermaids Festival, Music Festivals, Marshall Gras (small-scale Mardi Gras) and the Jingle Mingle. We also support our Towns events such as Memorial Day, Veterans Day, Safe Treat (Halloween), and the Christmas ParadeDesc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
DescThe Downtown Marshall Association markets our town through: - Rack Cards (strategically placed throughout the region) - Walking Maps - Paid Advertising (News-Record & Sentinel and Madison County Visitors annual Visitors Guide) - Membership in Chambers (Madison County and Asheville) - Social Media boostsDesc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
DescIn September of 2024, our town was flooded due to Hurricane Helene. The Downtown Marshall Association took a lead role in organizing the recovery meetings and partnered with many organizations that came in to help our town recover. A GoFundMe was set up to benefit the town businesses and residents affected by the hurricane. The DMA served as the administrator of those funds and distributed them to affected businesses in the area.Desc
FieldValueIRS element (for citing)
Total Program Service Expenses$180,015TotalProgramServiceExpensesAmt
Described In Section501c3falseDescribedInSection501c3Ind
Schedule B RequiredYes (true)ScheduleBRequiredInd
Political Campaign ActyfalsePoliticalCampaignActyInd
Subject To Proxy TaxYes (true)SubjectToProxyTaxInd
Donor Advised FundfalseDonorAdvisedFundInd
Conservation EasementsfalseConservationEasementsInd
Collections Of ArtfalseCollectionsOfArtInd
Credit CounselingfalseCreditCounselingInd
Donor Rstr Or Quasi EndowmentsfalseDonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentfalseReportLandBuildingEquipmentInd
Report Investments Other SecfalseReportInvestmentsOtherSecInd
Report Program Related InvstfalseReportProgramRelatedInvstInd
Report Other AssetsfalseReportOtherAssetsInd
Report Other LiabilitiesfalseReportOtherLiabilitiesInd
Include FIN48 FootnotefalseIncludeFIN48FootnoteInd
Independent Audit Fincl StmtfalseIndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtfalseConsolidatedAuditFinclStmtInd
School OperatingfalseSchoolOperatingInd
Foreign OfficefalseForeignOfficeInd
Foreign ActivitiesfalseForeignActivitiesInd
More Than5000 K To OrgfalseMoreThan5000KToOrgInd
More Than5000 K To IndividualsfalseMoreThan5000KToIndividualsInd
Professional FundraisingfalseProfessionalFundraisingInd
Fundraising ActivitiesfalseFundraisingActivitiesInd
Gaming ActivitiesfalseGamingActivitiesInd
Operate HospitalfalseOperateHospitalInd
Grants To OrganizationsYes (true)GrantsToOrganizationsInd
Grants To IndividualsYes (true)GrantsToIndividualsInd
Schedule J RequiredfalseScheduleJRequiredInd
Tax Exempt BondsfalseTaxExemptBondsInd
Engaged In Excess Benefit TransfalseEngagedInExcessBenefitTransInd
PY Excess Benefit TransfalsePYExcessBenefitTransInd
Loan OutstandingfalseLoanOutstandingInd
Grant To Related PersonYes (true)GrantToRelatedPersonInd
Business Rln With Org MemfalseBusinessRlnWithOrgMemInd
Business Rln With Fam MemfalseBusinessRlnWithFamMemInd
Business Rln With35 Ctrl EntYes (true)BusinessRlnWith35CtrlEntInd
Deductible Non Cash ContrifalseDeductibleNonCashContriInd
Deductible Art ContributionfalseDeductibleArtContributionInd
Terminate OperationsfalseTerminateOperationsInd
Partial LiquidationfalsePartialLiquidationInd
Disregarded EntityfalseDisregardedEntityInd
Related EntityfalseRelatedEntityInd
Related Organization Ctrl EntfalseRelatedOrganizationCtrlEntInd
Activities Conducted PrtshpfalseActivitiesConductedPrtshpInd
Schedule O RequiredYes (true)ScheduleORequiredInd
IRP Document9IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Employee0EmployeeCnt
Unrelated Bus Incm Over LimitfalseUnrelatedBusIncmOverLimitInd
Foreign Financial AccountfalseForeignFinancialAccountInd
Prohibited Tax Shelter TransfalseProhibitedTaxShelterTransInd
Taxable Party NotificationfalseTaxablePartyNotificationInd
Nondeductible ContributionsfalseNondeductibleContributionsInd
Indoor Tanning ServicesfalseIndoorTanningServicesInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members8GoverningBodyVotingMembersCnt
Independent Voting Member8IndependentVotingMemberCnt
Family Or Business RlnYes (true)FamilyOrBusinessRlnInd
Delegation Of Mgmt DutiesfalseDelegationOfMgmtDutiesInd
Change To Org DocumentsfalseChangeToOrgDocumentsInd
Material Diversion Or MisusefalseMaterialDiversionOrMisuseInd
Members Or StockholdersYes (true)MembersOrStockholdersInd
Election Of Board MembersYes (true)ElectionOfBoardMembersInd
Decisions Subject To ApprovafalseDecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (true)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (true)MinutesOfCommitteesInd
Officer Mailing AddressfalseOfficerMailingAddressInd
Local ChaptersfalseLocalChaptersInd
Form990 Provided To Gvrn BodyYes (true)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (true)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (true)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (true)RegularMonitoringEnfrcInd
Whistleblower PolicyfalseWhistleblowerPolicyInd
Document Retention PolicyfalseDocumentRetentionPolicyInd
Compensation Process CEOfalseCompensationProcessCEOInd
Compensation Process OtherfalseCompensationProcessOtherInd
Investment In Joint VenturefalseInvestmentInJointVentureInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

FieldValueIRS element (for citing)
PersonConnie MollandPersonNm
Phone8284508456PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1296 Morgan Branch RoadAddressLine1Txt
CityMarshallCityNm
State AbbreviationNCStateAbbreviationCd
ZIP28753ZIPCd
FieldValueIRS element (for citing)
No Listed Persons CompensatedYes (X)NoListedPersonsCompensatedInd

Form990 Part VII Section A Form990PartVIISectionAGrp (8 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmt
Hollie West
Board President2.00Yes (X)Yes (X)$0$0$0
Kate Sonoskus
Vice President2.00Yes (X)Yes (X)$0$0$0
Connie Molland
Treasurer2.00Yes (X)Yes (X)$0$0$0
Rhesa Edwards
Secretary2.00Yes (X)Yes (X)$0$0$0
John Davis
Board Member1.00Yes (X)$0$0$0
Tara Horne
Board Member1.00Yes (X)$0$0$0
Marc Horne
Board Member1.00Yes (X)$0$0$0
Joleigh Bowden
Board Member1.00Yes (X)$0$0$0
FieldValueIRS element (for citing)
Former Ofcr Employees ListedfalseFormerOfcrEmployeesListedInd
Total Comp Greater Than150 KfalseTotalCompGreaterThan150KInd
Compensation From Other SrcsfalseCompensationFromOtherSrcsInd
Membership Dues$1,550MembershipDuesAmt
All Other Contributions$190,234AllOtherContributionsAmt
Total Contributions$191,784TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp

FieldValueIRS element (for citing)
DescEvent IncomeDesc
Business711510BusinessCd
Total Revenue Column$1,940TotalRevenueColumnAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$0ExclusionAmt
FieldValueIRS element (for citing)
Total Program Service Revenue$1,940TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$1TotalRevenueColumnAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$1ExclusionAmt
FieldValueIRS element (for citing)
Gross Sales Of Inventory$13,316GrossSalesOfInventoryAmt
Cost Of Goods Sold$8,558CostOfGoodsSoldAmt

Net Income Or Loss NetIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$4,758TotalRevenueColumnAmt
Related Or Exempt Func Income$4,758RelatedOrExemptFuncIncomeAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$198,483TotalRevenueColumnAmt
Related Or Exempt Func Income$6,698RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$1ExclusionAmt

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$118,933TotalAmt
Program Services$118,933ProgramServicesAmt

Grants To Domestic Individuals GrantsToDomesticIndividualsGrp

FieldValueIRS element (for citing)
Total$30,838TotalAmt
Program Services$30,838ProgramServicesAmt

Fees For Services Management FeesForServicesManagementGrp

FieldValueIRS element (for citing)
Total$5,088TotalAmt
Program Services$4,070ProgramServicesAmt
Management And General$1,018ManagementAndGeneralAmt
Fundraising$0FundraisingAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$2,240TotalAmt
Program Services$2,240ProgramServicesAmt
Management And General$0ManagementAndGeneralAmt
Fundraising$0FundraisingAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$1,257TotalAmt
Program Services$1,257ProgramServicesAmt
Management And General$0ManagementAndGeneralAmt
Fundraising$0FundraisingAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$954TotalAmt
Program Services$0ProgramServicesAmt
Management And General$954ManagementAndGeneralAmt
Fundraising$0FundraisingAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$959TotalAmt
Program Services$767ProgramServicesAmt
Management And General$192ManagementAndGeneralAmt
Fundraising$0FundraisingAmt

Other Expenses OtherExpensesGrp (2 entries)

DescDescTotalTotalAmtProgram ServicesProgramServicesAmtManagement And GeneralManagementAndGeneralAmtFundraisingFundraisingAmt
Event Expense$21,910$21,910$0$0
memberships$335$0$335$0

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$182,514TotalAmt
Program Services$180,015ProgramServicesAmt
Management And General$2,499ManagementAndGeneralAmt
Fundraising$0FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$13,225BOYAmt
EOY$31,090EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$3,022BOYAmt
EOY$1,026EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$25BOYAmt
EOY$25EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

FieldValueIRS element (for citing)
BOY$932BOYAmt
EOY$1,032EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$17,204BOYAmt
EOY$33,173EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$4BOYAmt
EOY$4EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$4BOYAmt
EOY$4EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$17,200BOYAmt
EOY$21,817EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$11,352EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$17,200BOYAmt
EOY$33,169EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$17,204BOYAmt
EOY$33,173EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss$15,969ReconcilationRevenueExpnssAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or ReviewfalseAccountantCompileOrReviewInd
FS AuditedfalseFSAuditedInd
Federal Grant Audit RequiredfalseFederalGrantAuditRequiredInd

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Substantially All Dues NondedYes (true)SubstantiallyAllDuesNondedInd
Only In House LobbyingYes (true)OnlyInHouseLobbyingInd
Agree Carryover Prior YearfalseAgreeCarryoverPriorYearInd

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Grant Records MaintainedYes (true)GrantRecordsMaintainedInd

Grants Other Asst To Indiv In US GrantsOtherAsstToIndivInUSGrp

FieldValueIRS element (for citing)
Grant TypeDisaster AssistanceGrantTypeTxt
Recipient10RecipientCnt
Cash Grant$30,838CashGrantAmt

Schedule L IRS990ScheduleL

Grnt Asst Bnft Interested Prsn GrntAsstBnftInterestedPrsnGrp (6 entries)

Relationship With OrgRelationshipWithOrgTxtCash GrantCashGrantAmtType Of AssistanceTypeOfAssistanceTxtAssistance PurposeAssistancePurposeTxt
Marc Horne
Board Member$3,084Cash SupportDisaster Relief
Tara Horne Help Desk
Owned by Board Member Tara Horne$3,084Cash SupportDisaster Relief
Flow Gallery
Owned by Board Member Connie Molland$3,084Cash SupportDisaster Relief
Star Diner
Owned by Board Member Kate Sonoskus$3,084Cash SupportDisaster Relief
Mad Co Brew House
Owned by Board Member Rhesa Edwards$3,084Cash SupportDisaster Relief
Sweet Monkey
Owned by Board Member Hollie West$3,084Cash SupportDisaster Relief

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePart IIIFormAndLineReferenceDesc
ExplanationDisaster relief payments disclosed in Part III were distributed to Board members as part of a comprehensive and equitable recovery initiative. Under this plan, every business located in downtown Marshall that was affected by the flood was able to apply for an an equal share of the funds raised through the Helene Relief campaign. A total of 48 payments were made under this program. The organizations Board of Directors has historically been composed of local business owners within the town limits, and their inclusion in the distribution was based solely on their status as impacted business entities not their roles on the Board.ExplanationTxt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (8 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Pt III, Line 2In September of 2024 our Town was flooded due to Hurricane Helene. The Downtown Marshall Association took a lead role in organizing the recovery meetings and partnered with many organizations that came in to help our town recover. A GoFundMe was set up to benefit the town businesses and residents affected by the hurricane. The DMA served as the administrator of those funds and distributed them to affected businesses in the area.
Pt VI, Line 2Board members Tara Horne and Marc Horne are siblings.
Pt VI, Line 11bThe 990 is prepared by independent accountants, reviewed by management, presented to the Board for review, proposed revisions and final approval.
Pt VI, Line 12cThe organizations conflict of interest policy is reviewed on an annual basis and enforced as necessary. Any Board Member with a conflict of interest on a specific issue informs the Board and abstains from voting on the issue.
Pt VI, Line 15aIn the annual budgeting process, the Board approves a budget line for aggregate salary expense. Thereafter, individual salaries and salary increases for all employees are determined by the Board based on assessment of performance and regular assessment of comparable salary information for non-profit organizations with similar budgets.
Pt VI, Line 18The form 1023 and 990 are available upon request.
Pt VI, Line 6Members have the right to vote on all matters put before the Membership for consideration.
Pt VI, Line 7aPer the by-laws, Members participate in the election of the Board of Directors.