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TRUTH INITIATIVE FOUNDATION: Form 990, tax year 2024

View the entire original 990 at ProPublica ↗

Organization
TRUTH INITIATIVE FOUNDATION (EIN 91-1956621)
Tax period
2024-07-01 to 2025-06-30
Filed
2025-10-31
IRS object ID
202513049349301586
Schema version
2024v5.2
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2025-10-31T17:16:24-05:00ReturnTs
Tax Period End2025-06-30TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN420714325PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1RSM US LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line11001 WATER ST STE 500AddressLine1Txt
CityTAMPACityNm
State AbbreviationFLStateAbbreviationCd
ZIP33602ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2024-07-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN911956621EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1TRUTH INITIATIVE FOUNDATIONBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlTRUTBusinessNameControlTxt
Phone2024545555PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1900 G STREET NW 4TH FLAddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP20001ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonYI TANGPersonNm
Person TitleCFIOPersonTitleTxt
Phone2024545555PhoneNum
Signature2025-10-30SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd
FieldValueIRS element (for citing)
IRS Responsible Prty Info CurrYes (1)IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonKRISTEN BARNETTPreparerPersonNm
PTINP01234578PTIN
Phone8133162300PhoneNum
Preparation2025-10-30PreparationDt
FieldValueIRS element (for citing)
Tax2024TaxYr
Build TS2025-03-06 01:10:19ZBuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

FieldValueIRS element (for citing)
Business Name Line1TRUTH INITIATIVEBusinessNameLine1Txt
FieldValueIRS element (for citing)
Principal OfficerKATHLEEN CROSBYPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1900 G STREET NW 4TH FLAddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP20001ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$274,199,436GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501c3Yes (X)Organization501c3Ind
Website AddressTRUTHINITIATIVE.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1999FormationYr
Legal Domicile StateDELegalDomicileStateCd
Activity Or MissionTRUTH INITIATIVE'S MISSION IS TO ACHIEVE A CULTURE WHERE YOUNG PEOPLE REJECT SMOKING, VAPING, AND NICOTINE.ActivityOrMissionDesc
Voting Members Governing Body11VotingMembersGoverningBodyCnt
Voting Members Independent11VotingMembersIndependentCnt
Total Employee204TotalEmployeeCnt
Total Volunteers264TotalVolunteersCnt
Total Gross UBI$2,196,461TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$5,075,795PYContributionsGrantsAmt
CY Contributions Grants$9,119,126CYContributionsGrantsAmt
PY Program Service Revenue$1,491,288PYProgramServiceRevenueAmt
CY Program Service Revenue$1,816,725CYProgramServiceRevenueAmt
PY Investment Income$66,577,404PYInvestmentIncomeAmt
CY Investment Income$34,051,722CYInvestmentIncomeAmt
PY Other Revenue$124PYOtherRevenueAmt
CY Other Revenue$8,000,000CYOtherRevenueAmt
PY Total Revenue$73,144,611PYTotalRevenueAmt
CY Total Revenue$52,987,573CYTotalRevenueAmt
PY Grants And Similar Paid$1,448,704PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$1,347,753CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$26,552,030PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$28,685,227CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$61,140PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$140,160CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$1,468,390CYTotalFundraisingExpenseAmt
PY Other Expenses$79,280,337PYOtherExpensesAmt
CY Other Expenses$79,548,401CYOtherExpensesAmt
PY Total Expenses$107,342,211PYTotalExpensesAmt
CY Total Expenses$109,721,541CYTotalExpensesAmt
PY Revenues Less Expenses-$34,197,600PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$56,733,968CYRevenuesLessExpensesAmt
Total Assets BOY$711,724,975TotalAssetsBOYAmt
Total Assets EOY$676,326,896TotalAssetsEOYAmt
Total Liabilities BOY$107,974,360TotalLiabilitiesBOYAmt
Total Liabilities EOY$100,136,676TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$603,750,615NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$576,190,220NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionTRUTH INITIATIVE'S MISSION IS TO ACHIEVE A CULTURE WHERE YOUNG PEOPLE REJECT SMOKING, VAPING, AND NICOTINE. THE PURPOSES FOR WHICH THE FOUNDATION IS FORMED ARE TO SUPPORT (1) THE STUDY OF AND PROGRAMS TO REDUCE YOUTH TOBACCO PRODUCT USAGE & YOUTH SUBSTANCE (CONT. ON SCH O)ABUSE IN THE STATES AND (2) THE STUDY OF AND EDUCATIONAL PROGRAMS TO PREVENT DISEASES ASSOCIATED WITH THE USE OF TOBACCO PRODUCTS IN THE STATES.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
Expense$68,081,384ExpenseAmt
Grant$250,554GrantAmt
DescYOUTH AND YOUNG ADULT PUBLIC EDUCATION: TRUTH INITIATIVE'S PUBLIC HEALTH EDUCATION CAMPAIGN TRUTH HAS BEEN A LEADING DRIVER IN REDUCING YOUTH AND YOUNG ADULT TOBACCO USE FOR TWO DECADES. THE TRUTH CAMPAIGN SEEKS TO PREVENT YOUTH AND YOUNG ADULTS FROM STARTING TO USE NICOTINE AND TO HELP THOSE WHO BECOME ADDICTED TO QUIT THROUGH PUBLIC SERVICE ADS, INFLUENCERS, SOCIAL MEDIA AND ON-THE-GROUND EVENTS. CAMPAIGN IMPACT AND THE COST EFFECTIVENESS OF THE CAMPAIGN HAS BEEN PROVEN IN MULTIPLE PUBLISHED STUDIES. STARTING IN DECEMBER 2024, TRUTH INITIATIVE FOCUSED ON BUILDING AWARENESS OF ITS EX PROGRAM DIGITAL CESSATION PROGRAM, GIVING YOUNG PEOPLE A 40% BETTER CHANCE OF QUITTING NICOTINE. IN FY25, 240K PEOPLE ENROLLED IN EX PROGRAM TO HELP THEM QUIT, INCLUSIVE OF OVER 150K YOUNG ADULTS (AGES 18-24). THE CAMPAIGNS CONTINUE TO REACH MILLIONS OF YOUNG PEOPLE AND AFFECT THEIR ATTITUDES ABOUT SMOKING, VAPING AND THEIR INTENTIONS TO USE NICOTINE AS WELL AS HELPING HUNDREDS OF THOUSANDS OF YOUNG PEOPLE QUIT USING NICOTINE.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
Expense$10,420,923ExpenseAmt
Grant$470,420GrantAmt
Revenue$358,303RevenueAmt
DescRESEARCH POLICY AND PRACTICE:TRUTH INITIATIVE IS A LEADER IN TOBACCO CONTROL RESEARCH AND POLICY WITH A STRONG TEAM OF RESEARCH SCIENTISTS IN OUR SCHROEDER INSTITUTE FOR TOBACCO RESEARCH AND POLICY STUDIES AND A DEDICATED TEAM OF POLICY PROFESSIONALS WHO PARTICIPATE IN THE ONGOING DISCUSSION AROUND THE BEST APPROACHES FOR REDUCING TOBACCO RELATED DEATH AND DISEASE. SCHROEDER INSTITUTE SCIENTISTS PRODUCE PEER-REVIEWED PAPERS ON ISSUES RELATED TO TOBACCO CONTROL AND PREVENTION, SPEAK AT NATIONAL AND LOCAL CONFERENCES, AND ALONG WITH OUR POLICY TEAM CREATE A SUITE OF RESOURCES AND GUIDANCE ON ISSUES FROM E-CIGARETTES, TO TOBACCO IMAGERY ON SCREENS TO TOBACCO INDUSTRY MARKETING TACTICS FOR USE BY TOBACCO CONTROL PROFESSIONALS AT BOTH THE LOCAL AND NATIONAL LEVEL. OUR POLICY TEAM REGULARLY WEIGHS IN ON FEDERAL REGULATORY APPROACHES TO TOBACCO CONTROL VIA FORMAL COMMENTS AND LETTERS TO FDA AND OTHER FEDERAL AGENCIES.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
Expense$9,147,658ExpenseAmt
Revenue$1,458,422RevenueAmt
DescTOBACCO CESSATION INNOVATIONS: TRUTH INITIATIVE'S INNOVATIONS CENTER BUILDS AND DEPLOYS SCALABLE AND SUSTAINABLE DIGITAL TOBACCO CESSATION INTERVENTIONS. OUR PROGRAMS HAVE SERVED MILLIONS OF TOBACCO USERS AGES 13+ ACROSS THE U.S. OVER THE PAST 15+ YEARS. ENTERPRISE VERSIONS OF OUR PROGRAMS EXTEND OUR PUBLIC HEALTH IMPACT THROUGH STRATEGIC PARTNERSHIPS WITH EMPLOYERS, HEALTH PLANS, AND HEALTH SYSTEMS AND GENERATES REVENUE TO SUPPORT THE MISSION DRIVEN WORK OF THE FOUNDATION. THE INNOVATIONS CENTER IS INTERNATIONALLY RECOGNIZED FOR ITS RIGOROUS RESEARCH ON DIGITAL INTERVENTIONS FOR TOBACCO CESSATION AND ITS FIELD-LEADING CONTRIBUTIONS TO THE ACADEMIC LITERATURE.Desc

Prog Srvc Accom Acty Other ProgSrvcAccomActyOtherGrp

FieldValueIRS element (for citing)
Expense$4,808,710ExpenseAmt
Grant$626,779GrantAmt
DescENGAGEMENT, ACTIVISM AND PARTNERSHIPS:ENGAGEMENT, ACTIVISM AND PARTNERSHIPS RECRUITS, EDUCATES, AND MOBILIZES YOUNG PEOPLE, TO TAKE ACTION ON SMOKING, VAPING, AND NICOTINE ON BEHALF OF TRUTH'S POLICY PRIORITIES. WE ENGAGE HIGH SCHOOL AND COLLEGE STUDENT LEADERS TO EDUCATE DECISION-MAKERS AT THE COMMUNITY, STATE, AND NATIONAL LEVEL ABOUT THE IMPACT VAPING HAS ON YOUNG PEOPLE.THROUGH ON-THE-GROUND ACTIVISM AND LEADERSHIP TRAINING PROGRAMS, TRUTH INITIATIVE EQUIPS YOUTH TO LEAD CHANGE IN THEIR COMMUNITIES. ON COLLEGE CAMPUSES, WE ENGAGE STUDENTS TO EDUCATE THEIR PEERS ABOUT CESSATION, ADVOCATE FOR TOBACCO-FREE ENVIRONMENTS, AND HELP ENSURE THEIR SCHOOLS REMAIN TOBACCO-FREE. TRUTH INITIATIVE ALSO PARTNERS WITH COLLEGES, UNIVERSITIES, AND STUDENT LEADERS TO IMPLEMENT SUSTAINABLE, CAMPUS-WIDE TOBACCO-FREE POLICIES.IN ADDITION, WE WORK WITH SCHOOLS TO EDUCATE STUDENTS ABOUT THE DANGERS OF NICOTINE, CANNABIS, AND OPIOID MISUSE THROUGH TRUTH INITIATIVE'S EVIDENCE-BASED HIGH SCHOOL AND MIDDLE SCHOOL CURRICULUM, VAPING: KNOW THE TRUTH, AS WELL AS THE PRESCRIPTION DRUG SAFETY: KNOW THE TRUTH PROGRAM. THESE CURRICULA EMPOWER YOUNG PEOPLE WITH THE KNOWLEDGE AND SKILLS TO RESIST HARMFUL SUBSTANCES AND MAKE INFORMED CHOICES.Desc
FieldValueIRS element (for citing)
Total Other Prog Srvc Expense$4,808,710TotalOtherProgSrvcExpenseAmt
Total Other Prog Srvc Grant$626,779TotalOtherProgSrvcGrantAmt
Total Program Service Expenses$92,458,675TotalProgramServiceExpensesAmt
Described In Section501c3Yes (1)DescribedInSection501c3Ind
Schedule B RequiredYes (1)ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Lobbying Activities0LobbyingActivitiesInd
Subject To Proxy Tax0SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other SecYes (1)ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other LiabilitiesYes (1)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (1)IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (1)IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign ActivitiesYes (1)ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional FundraisingYes (1)ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To OrganizationsYes (1)GrantsToOrganizationsInd
Grants To IndividualsYes (1)GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Engaged In Excess Benefit Trans0EngagedInExcessBenefitTransInd
PY Excess Benefit Trans0PYExcessBenefitTransInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam MemYes (1)BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related Entity0RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org0TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
Info In Schedule O Part VYes (X)InfoInScheduleOPartVInd
IRP Document122IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee204EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitYes (1)UnrelatedBusIncmOverLimitInd
Form990 T Filed0Form990TFiledInd
Foreign Financial AccountYes (1)ForeignFinancialAccountInd
Foreign CountryEGForeignCountryCd
Foreign CountryTWForeignCountryCd
Foreign CountryBAForeignCountryCd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Quid Pro Quo Contributions0QuidProQuoContributionsInd
Form8282 Property Disposed Of0Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct0RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct0PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members11GoverningBodyVotingMembersCnt
Independent Voting Member11IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or Stockholders0MembersOrStockholdersInd
Election Of Board MembersYes (1)ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process OtherYes (1)CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
States Where Copy Of Return Is FldAKStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldALStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldARStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldCAStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldFLStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldGAStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldHIStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldILStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldKSStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldKYStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldMAStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldMDStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldMIStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldMSStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldMNStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldNCStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldNJStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldNHStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldNMStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldNYStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldOKStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldORStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldPAStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldRIStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldSCStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldTNStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldUTStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldVAStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldWIStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldWVStatesWhereCopyOfReturnIsFldCd
Own WebsiteYes (X)OwnWebsiteInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1YI TANG CFIOBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone2024545555PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1900 G STREET NW 4TH FLAddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP20001ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (22 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtKey EmployeeKeyEmployeeIndHighest Compensated EmployeeHighestCompensatedEmployeeInd
HON MIKE MOORE
CHAIR6.00Yes (X)Yes (X)$0$0$0
NANCY BROWN
VICE CHAIR6.00Yes (X)Yes (X)$0$0$0
HON SPENCER J COX
TREASURER6.00Yes (X)Yes (X)$0$0$0
AMBASSADOR ERTHARIN COUSIN
DIRECTOR5.00Yes (X)$0$0$0
MARY T BASSETT MD MPH
DIRECTOR5.00Yes (X)$0$0$0
HON JAMES DUNNIGAN
DIRECTOR5.00Yes (X)$0$0$0
HOWARD K KOH MD MPH
DIRECTOR5.00Yes (X)$0$0$0
HON MARTIN JACKLEY
DIRECTOR5.00Yes (X)$0$0$0
JANET T MILLS
DIRECTOR5.00Yes (X)$0$0$0
STEVE OYER
DIRECTOR5.00Yes (X)$0$0$0
HON CARLOYN B JACKSON
DIRECTOR5.00Yes (X)$0$0$0
HON RAUL TORREZ
DIRECTOR5.00Yes (X)$0$0$0
KATHLEEN CROSBY
PRESIDENT & CEO37.50Yes (X)$626,206$0$180,001
ANTHONY T O'TOOLE
EVP/CFIO37.50Yes (X)$624,914$0$175,849
ROBERT FALK
CORP. SEC./CHIEF LEGAL & REG. AFFAIRS37.50Yes (X)$421,855$0$86,362
ANNA SPRIGGS
COO37.50$378,781$0$97,196Yes (X)
ELIZABETH KENNY
CHIEF MKTG & STRATEGY OFFICER37.50$457,669$0$86,238Yes (X)
PATRICIA KENNEY
CHIEF COMMUNICATIONS OFFICER37.50$368,313$0$102,152Yes (X)
BARBARA SCHILLO
CHIEF RESEARCH OFFICER37.50$353,762$0$92,985Yes (X)
AMANDA GRAHAM
CHIEF OF INNOVATIONS37.50$388,220$0$78,564Yes (X)
AMY TAYLOR
CHIEF DEV. & PARTNERSHIPS OFFICER37.50$370,492$0$97,940Yes (X)
RALPH LOGAN
SENIOR VICE PRESIDENT, MARKETING37.50$362,969$0$60,415Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$4,353,181TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$1,057,702TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K61IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
MEDIABRANDS WORLDWIDE INC
909 THIRD AVENUE 23RD FLOORNEW YORKNY10022MARKETING$14,318,544
GALE PARTNERS LLC
ONE WORLD TRADE CENTER FLOOR 67NEW YORKNY10007MARKETING$6,941,103
GOOGLE LLC
1600 AMPHITHEATRE PKWYMOUNTAIN VIEWCA94043MARKETING$6,802,542
MOJO HOUSE HOLDINGS LLC
8383 WILSHIRE BLVD 1000BEVERLY HILLSCA90211MARKETING$5,928,633
TIKTOK INC
5800 BRISTOL PARKWAY 100CULVER CITYCA90230MARKETING$4,979,660
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K46CntrctRcvdGreaterThan100KCnt
Government Grants$579,527GovernmentGrantsAmt
All Other Contributions$8,539,599AllOtherContributionsAmt
Total Contributions$9,119,126TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (2 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
SALE OF EX SERVICES900099$1,458,422$1,458,422
CONTRACT SERVICE REV900099$358,303$358,303
FieldValueIRS element (for citing)
Total Program Service Revenue$1,816,725TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$13,365,436TotalRevenueColumnAmt
Unrelated Business Revenue$2,196,461UnrelatedBusinessRevenueAmt
Exclusion$11,168,975ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

FieldValueIRS element (for citing)
Securities$241,564,000SecuritiesAmt
Other$334,149OtherAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

FieldValueIRS element (for citing)
Securities$221,184,013SecuritiesAmt
Other$27,850OtherAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Securities$20,379,987SecuritiesAmt
Other$306,299OtherAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$20,686,286TotalRevenueColumnAmt
Exclusion$20,686,286ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp

FieldValueIRS element (for citing)
DescSETTLEMENTDesc
Business900099BusinessCd
Total Revenue Column$8,000,000TotalRevenueColumnAmt
Exclusion$8,000,000ExclusionAmt
FieldValueIRS element (for citing)
Other Revenue Total$8,000,000OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$52,987,573TotalRevenueColumnAmt
Related Or Exempt Func Income$1,816,725RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$2,196,461UnrelatedBusinessRevenueAmt
Exclusion$39,855,261ExclusionAmt
FieldValueIRS element (for citing)
Info In Schedule O Part IXYes (X)InfoInScheduleOPartIXInd

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$1,337,753TotalAmt
Program Services$1,337,753ProgramServicesAmt

Grants To Domestic Individuals GrantsToDomesticIndividualsGrp

FieldValueIRS element (for citing)
Total$10,000TotalAmt
Program Services$10,000ProgramServicesAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$3,083,189TotalAmt
Program Services$935,071ProgramServicesAmt
Management And General$2,148,118ManagementAndGeneralAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$19,295,292TotalAmt
Program Services$14,770,418ProgramServicesAmt
Management And General$3,834,426ManagementAndGeneralAmt
Fundraising$690,448FundraisingAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$1,925,920TotalAmt
Program Services$1,588,796ProgramServicesAmt
Management And General$268,351ManagementAndGeneralAmt
Fundraising$68,773FundraisingAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$2,796,113TotalAmt
Program Services$2,107,023ProgramServicesAmt
Management And General$595,660ManagementAndGeneralAmt
Fundraising$93,430FundraisingAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$1,584,713TotalAmt
Program Services$1,134,358ProgramServicesAmt
Management And General$400,355ManagementAndGeneralAmt
Fundraising$50,000FundraisingAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$254,868TotalAmt
Program Services$12,482ProgramServicesAmt
Management And General$242,386ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$310,583TotalAmt
Management And General$310,583ManagementAndGeneralAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

FieldValueIRS element (for citing)
Total$140,160TotalAmt
Fundraising$140,160FundraisingAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

FieldValueIRS element (for citing)
Total$3,032,896TotalAmt
Management And General$3,032,896ManagementAndGeneralAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$65,708,926TotalAmt
Program Services$64,509,579ProgramServicesAmt
Management And General$1,003,880ManagementAndGeneralAmt
Fundraising$195,467FundraisingAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$161,925TotalAmt
Program Services$155,316ProgramServicesAmt
Management And General$5,467ManagementAndGeneralAmt
Fundraising$1,142FundraisingAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$165,734TotalAmt
Program Services$65,483ProgramServicesAmt
Management And General$100,233ManagementAndGeneralAmt
Fundraising$18FundraisingAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$1,929,857TotalAmt
Program Services$1,676,393ProgramServicesAmt
Management And General$225,464ManagementAndGeneralAmt
Fundraising$28,000FundraisingAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$1,967,690TotalAmt
Management And General$1,967,690ManagementAndGeneralAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$453,992TotalAmt
Program Services$337,832ProgramServicesAmt
Management And General$90,116ManagementAndGeneralAmt
Fundraising$26,044FundraisingAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$491,158TotalAmt
Program Services$364,218ProgramServicesAmt
Management And General$120,646ManagementAndGeneralAmt
Fundraising$6,294FundraisingAmt

Interest InterestGrp

FieldValueIRS element (for citing)
Total$2,682,911TotalAmt
Management And General$2,682,911ManagementAndGeneralAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$585,767TotalAmt
Program Services$21,513ProgramServicesAmt
Management And General$533,143ManagementAndGeneralAmt
Fundraising$31,111FundraisingAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$457,944TotalAmt
Program Services$85,069ProgramServicesAmt
Management And General$372,875ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmtManagement And GeneralManagementAndGeneralAmtProgram ServicesProgramServicesAmtFundraisingFundraisingAmt
INCOME TAX EXPENSE$717,108$717,108
EMPLOYEE MORALE$239,473$199,056$39,084$1,333
OTHER EXPENSES$221,513$129,038$92,475
DUES AND SUBSCRIPTIONS$166,056$36,065$128,583$1,408

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Program Services$3,087,229ProgramServicesAmt
Management And General-$3,221,991ManagementAndGeneralAmt
Fundraising$134,762FundraisingAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$109,721,541TotalAmt
Program Services$92,458,675ProgramServicesAmt
Management And General$15,794,476ManagementAndGeneralAmt
Fundraising$1,468,390FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$500BOYAmt
EOY$500EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$99,441,131BOYAmt
EOY$87,393,543EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
BOY$207,101BOYAmt
EOY$354,974EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$3,506,047BOYAmt
EOY$6,149,095EOYAmt

Oth Notes Loans Receivable Net OthNotesLoansReceivableNetGrp

FieldValueIRS element (for citing)
EOY$4,034EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

FieldValueIRS element (for citing)
BOY$5,676BOYAmt
EOY$5,676EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$1,572,757BOYAmt
EOY$1,922,113EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$14,534,355LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$11,100,538LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$1,337,963BOYAmt
EOY$3,433,817EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$160,470,677BOYAmt
EOY$194,879,280EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

FieldValueIRS element (for citing)
BOY$440,289,608BOYAmt
EOY$372,845,452EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$4,893,515BOYAmt
EOY$9,338,412EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$711,724,975BOYAmt
EOY$676,326,896EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$10,295,672BOYAmt
EOY$12,120,790EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$918,975BOYAmt
EOY$713,881EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$96,759,713BOYAmt
EOY$87,302,005EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$107,974,360BOYAmt
EOY$100,136,676EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$603,750,615BOYAmt
EOY$576,190,220EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$603,750,615BOYAmt
EOY$576,190,220EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$711,724,975BOYAmt
EOY$676,326,896EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss-$56,733,968ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst$29,173,573NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Info In Schedule O Part XIIYes (X)InfoInScheduleOPartXIIInd
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
Public Organization170Yes (X)PublicOrganization170Ind

Gifts Grants Contri Rcvd170 GiftsGrantsContriRcvd170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$5,033,285CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$7,379,137CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$3,485,935CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$5,075,795CurrentTaxYearMinus1YearAmt
Current Tax Year$9,119,126CurrentTaxYearAmt
Total$30,093,278TotalAmt

Total Calendar Year170 TotalCalendarYear170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$5,033,285CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$7,379,137CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$3,485,935CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$5,075,795CurrentTaxYearMinus1YearAmt
Current Tax Year$9,119,126CurrentTaxYearAmt
Total$30,093,278TotalAmt
FieldValueIRS element (for citing)
Public Support Total170$30,093,278PublicSupportTotal170Amt

Gross Investment Income170 GrossInvestmentIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$12,324,845CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$19,376,575CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$16,909,959CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$16,159,880CurrentTaxYearMinus1YearAmt
Current Tax Year$11,168,975CurrentTaxYearAmt
Total$75,940,234TotalAmt

Unrelated Business Net Incm170 UnrelatedBusinessNetIncm170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus3 Years$2,925,374CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$3,070,982CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$1,037,609CurrentTaxYearMinus1YearAmt
Current Tax Year$1,936,313CurrentTaxYearAmt
Total$8,970,278TotalAmt

Other Income170 OtherIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus2 Years$2,615,000CurrentTaxYearMinus2YearsAmt
Current Tax Year$8,000,000CurrentTaxYearAmt
Total$10,615,000TotalAmt
FieldValueIRS element (for citing)
Total Support$125,618,790TotalSupportAmt
Gross Receipts Rltd Activities$5,858,271GrossReceiptsRltdActivitiesAmt
Public Support CY1700.23960PublicSupportCY170Pct
Public Support PY1700.20640PublicSupportPY170Pct
Ten Pct Facts Crcmstncs Test CYYes (X)TenPctFactsCrcmstncsTestCYInd
Facts And Circumstances TestSEE SCHEDULE OFactsAndCircumstancesTestTxt

Form990 Schedule A Part VI Form990ScheduleAPartVIGrp

FieldValueIRS element (for citing)
Form And Line ReferenceSCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME:FormAndLineReferenceDesc
ExplanationSETTLEMENT - 2022 AMOUNT: $ 2,615,000. 2024 AMOUNT: $ 8,000,000.ExplanationTxt

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$4,377,081OtherCostOrOtherBasisAmt
Depreciation$3,816,778DepreciationAmt
Book Value$560,303BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$3,614,259OtherCostOrOtherBasisAmt
Depreciation$942,986DepreciationAmt
Book Value$2,671,273BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$6,543,015OtherCostOrOtherBasisAmt
Depreciation$6,340,774DepreciationAmt
Book Value$202,241BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$3,433,817TotalBookValueLandBuildingsAmt

Other Securities OtherSecuritiesGrp (4 entries)

DescDescBook ValueBookValueAmtMethod ValuationMethodValuationCd
COMMINGLED/COMMON TRUST FUNDS$159,576,787F
HEDGE FUNDS$19,804,522F
PRIVATE EQUITY FUNDS$144,240,258F
1420372-ROYALTY PHARMA PLC SHS CL A (RPRX)$49,223,885F
FieldValueIRS element (for citing)
Total Book Value Securities$372,845,452TotalBookValueSecuritiesAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (4 entries)

DescDescAmtAmt
DEFERRED COMPENSATION$2,063,230
LINE OF CREDIT$70,000,000
REFUNDABLE ADVANCES$3,978,030
OPERATING LEASE LIABILITY$11,260,745
FieldValueIRS element (for citing)
Total Liability$87,302,005TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd
Total Rev Etc Audited Fincl Stmt$79,156,103TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst$29,173,576NetUnrealizedGainsInvstAmt
Revenue Not Reported$29,173,576RevenueNotReportedAmt
Revenue Subtotal$49,982,527RevenueSubtotalAmt
Investment Expenses Not Incld$3,032,896InvestmentExpensesNotIncldAmt
Other Revenues Not Included-$27,850OtherRevenuesNotIncludedAmt
Revenue Not Reported Fincl Stmt$3,005,046RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$52,987,573TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$106,716,495TotExpnsEtcAuditedFinclStmtAmt
Other Expenses Included$27,850OtherExpensesIncludedAmt
Expenses Not Reported$27,850ExpensesNotReportedAmt
Expenses Subtotal$106,688,645ExpensesSubtotalAmt
Investment Expenses Not Incld2$3,032,896InvestmentExpensesNotIncld2Amt
Expenses Not Rpt Fincl Stmt$3,032,896ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$109,721,541TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (3 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
PART X, LINE 2:TRUTH INITIATIVE IS GENERALLY EXEMPT FROM FEDERAL INCOME TAX UNDER INTERNAL REVENUE CODE (IRC) SECTION 501(C)(3). IN ADDITION, TRUTH INITIATIVE HAS BEEN CLASSIFIED AS AN ORGANIZATION THAT IS NOT A PRIVATE FOUNDATION. INCOME, WHICH IS NOT RELATED TO ITS EXEMPT PURPOSES, LESS APPLICABLE DEDUCTIONS, IS SUBJECT TO FEDERAL AND STATE CORPORATE INCOME TAXES. TRUTH INITIATIVE FOLLOWS THE ACCOUNTING STANDARD ON ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES, WHICH ADDRESSES THE DETERMINATION OF WHETHER TAX BENEFITS CLAIMED OR EXPECTED TO BE CLAIMED ON A TAX RETURN SHOULD BE RECORDED IN THE FINANCIAL STATEMENTS. UNDER THIS GUIDANCE, TRUTH INITIATIVE MAY RECOGNIZE THE TAX BENEFIT FROM AN UNCERTAIN TAX POSITION ONLY IF IT IS MORE LIKELY THAN NOT THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY TAXING AUTHORITIES, BASED ON THE TECHNICAL MERITS OF THE POSITION. THE TAX BENEFITS RECOGNIZED IN THE FINANCIAL STATEMENTS FROM SUCH A POSITION ARE MEASURED BASED ON THE LARGEST BENEFIT THAT HAS A GREATER THAN 50% LIKELIHOOD OF BEING REALIZED UPON ULTIMATE SETTLEMENT. THE GUIDANCE ON ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES ALSO ADDRESSES DE RECOGNITION, CLASSIFICATION, INTEREST, PENALTIES ON INCOME TAXES AND ACCOUNTING IN INTERIM PERIODS. MANAGEMENT EVALUATED TRUTH INITIATIVE'S TAX POSITIONS AND CONCLUDED THAT TRUTH INITIATIVE HAD TAKEN NO UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT TO THE FINANCIAL STATEMENTS TO COMPLY WITH THE PROVISIONS OF THE GUIDANCE FOR ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES.
PART XI, LINE 4B - OTHER ADJUSTMENTS:LOSS ON DISPOSAL REPORTED ON PART VIII, LINE 7C -27,850.
PART XII, LINE 2D - OTHER ADJUSTMENTS:LOSS ON DISPOSAL REPORTED ON PART VIII, LINE 7C 27,850.

Schedule F IRS990ScheduleF

Account Activities Outside US AccountActivitiesOutsideUSGrp (3 entries)

RegionRegionTxtOfficesOfficesCntEmployeeEmployeeCntType Of Activities ConductedTypeOfActivitiesConductedTxtRegion Total ExpendituresRegionTotalExpendituresAmt
EAST ASIA AND THE PACIFIC00INVESTMENTS$3,990,774
EUROPE (INCLUDING ICELAND & GREENLAND)00INVESTMENTS$11,411,644
NORTH AMERICA00INVESTMENTS$1,190,177
FieldValueIRS element (for citing)
Subtotal Offices0SubtotalOfficesCnt
Subtotal Employees0SubtotalEmployeesCnt
Continuation Total Office0ContinuationTotalOfficeCnt
Continuation Total Employee0ContinuationTotalEmployeeCnt
Total Office0TotalOfficeCnt
Total Employee0TotalEmployeeCnt
Subtotal Spent$16,592,595SubtotalSpentAmt
Continuation Spent$0ContinuationSpentAmt
Total Spent$16,592,595TotalSpentAmt
Transfer To Foreign CorpYes (1)TransferToForeignCorpInd
Interest In Foreign Trust0InterestInForeignTrustInd
Foreign Corp Ownership0ForeignCorpOwnershipInd
Passive Foreign Investmest Co0PassiveForeignInvestmestCoInd
Foreign PartnershipYes (1)ForeignPartnershipInd
Boycott Countries0BoycottCountriesInd

Schedule G IRS990ScheduleG

FieldValueIRS element (for citing)
Mail SolicitationsYes (X)MailSolicitationsInd
Email SolicitationsYes (X)EmailSolicitationsInd
Phone SolicitationsYes (X)PhoneSolicitationsInd
In Person SolicitationsYes (X)InPersonSolicitationsInd
Solicitation Of Non Govt GrantsYes (X)SolicitationOfNonGovtGrantsInd
Solicitation Of Govt GrantsYes (X)SolicitationOfGovtGrantsInd
Agrmt Prof Fundraising ActyYes (1)AgrmtProfFundraisingActyInd

Fundraiser Activity Info FundraiserActivityInfoGrp (2 entries)

Address Line1USAddress/AddressLine1TxtCityUSAddress/CityNmState AbbreviationUSAddress/StateAbbreviationCdZIPUSAddress/ZIPCdActivityActivityTxtFundraiser Control Of FundsFundraiserControlOfFundsIndGross ReceiptsGrossReceiptsAmtRetained By ContractorRetainedByContractorAmtNet To OrganizationNetToOrganizationAmt
CHRISTINE NEAL
907 LINSLADE STREETGAITHERSBURGMD20878CONSULTING FOR FUNDRAISING STRATEGY0$0$27,360-$27,360
SOCIAL CAPITAL
980 N MICHIGAN AVE STE1570CHICAGOIL60611CONSULTING FOR FUNDRAISING STRATEGY0$0$112,800-$112,800
FieldValueIRS element (for citing)
Total Retained By Contractors$140,160TotalRetainedByContractorsAmt
Total Net To Organization-$140,160TotalNetToOrganizationAmt
Licensed StatesALLicensedStatesCd
Licensed StatesAKLicensedStatesCd
Licensed StatesAZLicensedStatesCd
Licensed StatesARLicensedStatesCd
Licensed StatesCALicensedStatesCd
Licensed StatesCOLicensedStatesCd
Licensed StatesCTLicensedStatesCd
Licensed StatesDELicensedStatesCd
Licensed StatesFLLicensedStatesCd
Licensed StatesGALicensedStatesCd
Licensed StatesHILicensedStatesCd
Licensed StatesIDLicensedStatesCd
Licensed StatesILLicensedStatesCd
Licensed StatesINLicensedStatesCd
Licensed StatesIALicensedStatesCd
Licensed StatesKSLicensedStatesCd
Licensed StatesKYLicensedStatesCd
Licensed StatesLALicensedStatesCd
Licensed StatesMELicensedStatesCd
Licensed StatesMDLicensedStatesCd
Licensed StatesMALicensedStatesCd
Licensed StatesMILicensedStatesCd
Licensed StatesMNLicensedStatesCd
Licensed StatesMSLicensedStatesCd
Licensed StatesMOLicensedStatesCd
Licensed StatesMTLicensedStatesCd
Licensed StatesNELicensedStatesCd
Licensed StatesNVLicensedStatesCd
Licensed StatesNHLicensedStatesCd
Licensed StatesNJLicensedStatesCd
Licensed StatesNMLicensedStatesCd
Licensed StatesNYLicensedStatesCd
Licensed StatesNCLicensedStatesCd
Licensed StatesNDLicensedStatesCd
Licensed StatesOHLicensedStatesCd
Licensed StatesOKLicensedStatesCd
Licensed StatesORLicensedStatesCd
Licensed StatesPALicensedStatesCd
Licensed StatesRILicensedStatesCd
Licensed StatesSCLicensedStatesCd
Licensed StatesSDLicensedStatesCd
Licensed StatesTNLicensedStatesCd
Licensed StatesTXLicensedStatesCd
Licensed StatesUTLicensedStatesCd
Licensed StatesVTLicensedStatesCd
Licensed StatesVALicensedStatesCd
Licensed StatesWALicensedStatesCd
Licensed StatesWVLicensedStatesCd
Licensed StatesWILicensedStatesCd
Licensed StatesWYLicensedStatesCd
Licensed StatesDCLicensedStatesCd

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Grant Records MaintainedYes (1)GrantRecordsMaintainedInd

Recipient Table RecipientTable (24 entries)

Address Line1USAddress/AddressLine1TxtCityUSAddress/CityNmState AbbreviationUSAddress/StateAbbreviationCdZIPUSAddress/ZIPCdRecipient EINRecipientEINIRC SectionIRCSectionDescCash GrantCashGrantAmtNon Cash AssistanceNonCashAssistanceAmtPurpose Of GrantPurposeOfGrantTxtAddress Line2USAddress/AddressLine2Txt
CAMPAIGN FOR TOBACCO FREE KIDS
1400 I STREET NW SUITE 1200WASHINGTONDC20005521969967501(C)(3)$751,663$0STRATEGIC ALLIANCE GRANTS
TOBACCO FREE PORTFOLIOS FOUNDATION
155 EAST 44TH ST 6TH FLOOR STE34NEW YORKNY10017843103450501(C)(3)$200,000$0STRATEGIC ALLIANCE GRANTS
UNIVERSITY OF CALIFORNIA SAN FRANCISCO
1855 FOLSOM STREET SUITE 425SAN FRANCISCOCA94143946036493501(C)(3)$13,866$0STRATEGIC ALLIANCE GRANTS
BUCKS COUNTY COMMUNITY COLLEGE
275 SWAMP ROADNEWTOWNPA18940222456105501(C)(3)$5,973$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
AUSTIN PEAY STATE UNIVERSITY
601 COLLEGE STREET PO BOX 4444CLARKSVILLETN37044620646576501(C)(3)$6,588$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
LOUISIANA COLLEGE
1140 COLLEGE DRIVEPINEVILLELA71359720467515501(C)(3)$8,444$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
MANHATTAN COLLEGE
4513 MANHATTAN COLLEGE PKWY MIGUELRIVERDALENY10471131740468501(C)(3)$11,268$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS100
ROGER WILLIAMS UNIVERSITY
1 OLD FERRY ROADBRISTOLRI02809050277222501(C)(3)$14,476$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
SOUTHERN METHODIST UNIVERSITY
3140 DYER STREET MS261DALLASTX75275750800689501(C)(3)$6,326$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
STOCKTON UNIVERSITY
101 VERA KING FERRIS DRIVEGALLOWAYNJ08205222832788501(C)(3)$7,560$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
NEVADA STATE UNIVERSITY
1300 NEVADA STATE DRIVEHENDERSONNV89002886000024501(C)(3)$5,531$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
TRUSTEES OF COLUMBIA UNIVERSITY
615 W 131ST STREET 6TH FLOOR MCNEW YORKNY10027135598093501(C)(3)$10,584$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS4328
UNIVERSITY OF WISCONSIN-MADISON
333 EAST CAMPUS MALLMADISONWI53715391805963501(C)(3)$9,494$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
LATIN AMERICAN YOUTH CENTER INC
1419 COLUMBIA RD NWWASHINGTONDC20009521023074501(C)(3)$24,948$0NON-FEDERAL SUBAWARDS
PLANNED PARENTHOOD OF METROPOLITAN WASHINGTON DC INC
1225 4TH STREET NEWASHINGTONDC20002530204621501(C)(3)$25,000$0NON-FEDERAL SUBAWARDS
NATIONAL CAPITAL COALITION TO PREVENT UNDERAGE DRINKING
5335 WISCONSIN AVENUE NW STE 440WASHINGTONDC20015562436821501(C)(3)$23,331$0NON-FEDERAL SUBAWARDS
CAPITAL PRIDE ALLIANCE INC
2000 14TH ST NW STE 105WASHINGTONDC20009261763254501(C)(3)$50,000$0WORLD PRIDE SPONSORSHIP - HUMAN RIGHTS CONFERENCE
1640 SOCIETY
THE GREEN SUITE 300DOVERDE19901464554625501(C)(3)$25,000$0SPONSORSHIP
MINDFUL PHILANTHROPY
120 21ST STREET 503PHILADELPHIAPA19103850838359501(C)(3)$25,000$02024 ACTIVATE SUMMIT SPONSORSHIP
FAMILY OFFICE UNIVERSITY NETWORK
7051 LINCOLN PARK WAY SW UNIT BSEATTLEWA98136922461277501(C)(3)$40,000$0DONATION AND CONFERENCE
RESCUE THE BEHAVIOR CHANGE AGENCY
2437 MORENA BLVDSAN DIEGOCA92110611515237$15,000$0AGENTS OF CHANGE SUMMIT
BET MEDIA GROUP (PARAMOUNT GLOBAL)
1515 BROADWAY 50TH FLOORNEW YORKNY10036042949533$15,000$0BET BLACK & ICONIC SOIREE SPONSORSHIP
SOCIETY FOR RESEARCH ON NICOTINE AND TOBACCO
2424 AMERICAN LANEMADISONWI53704521906424501(C)(3)$12,000$0HEALTH EQUITY NETWORK EVENT
SOCIETY OF BEHAVIORAL MEDICINE
555 E WELLS STREET STE 1100MILWAUKEEWI53202132984912501(C)(3)$6,600$0SBM SPONSORSHIP
FieldValueIRS element (for citing)
Total501c3 Org22Total501c3OrgCnt
Total Other Org2TotalOtherOrgCnt

Grants Other Asst To Indiv In US GrantsOtherAsstToIndivInUSGrp

FieldValueIRS element (for citing)
Grant TypeFELLOWSHIP/SCHOLARSHIPGrantTypeTxt
Recipient2RecipientCnt
Cash Grant$10,000CashGrantAmt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART I, LINE 2:FormAndLineReferenceDesc
ExplanationEACH GRANT CONTRACT IS EXECUTED BY THE GRANTS DEPARTMENT AND MONITORED BY A TRUTH INITIATIVE ASSIGNED PROGRAM OFFICER (PO) UNTIL CLOSED. MONITORING CONSISTS OF PERIODIC COMMUNICATION BETWEEN THE PO AND THE GRANTEE, AS WELL AS TECHNICAL ASSISTANCE AND SITE VISITS AS NEEDED. PO'S ARE ALSO RESPONSIBLE FOR ENSURING THAT THE REPORTING OF GRANT EXPENDITURES AND DELIVERABLES MEET COMPLIANCE STANDARDS SET BY TRUTH INITIATIVE. EACH GRANT CONTRACT HAS A SCHEDULE OF REPORTING REQUIREMENTS. GRANTEES ARE REQUIRED TO SUBMIT EXPENSE REPORTS WHICH ARE REVIEWED BY THE PO FOR CONSISTENCY WITH THE APPROVED BUDGET AND/OR CERTIFY GRANT EXPENDITURES IN ACCORDANCE WITH THE APPROVED BUDGET. THE NARRATIVE REPORTING REQUIREMENTS ON THE DELIVERABLE ACTIVITIES VARIES ACCORDING TO THE GRANTEE AND FUNDING INITIATIVE. MINIMALLY, ALL GRANTEES ARE REQUIRED TO SUBMIT A FINAL REPORT ON PROGRAM ACTIVITIES. FEDERAL SUBAWARD GRANTS ARE EXECUTED AND MONITORED BY TRUTH INITIATIVE'S SPONSORED GRANTS DEPARTMENT IN ACCORDANCE WITH THE REQUIREMENTS CONTAINED WITHIN THE UNIFORM GUIDANCE TITLE 2 PART 200 OF THE CODE OF FEDERAL REGULATIONS (2 CFR 200). TRUTH INITIATIVE STAFF PERFORM A RISK ASSESSMENT OF EACH SUBRECIPIENT EVALUATING INTERNAL CONTROLS, ORGANIZATION HISTORY AND STRUCTURE, LATEST FINANCIAL STATEMENTS AND GOVERNMENT AUDITS PRIOR TO ANY GRANT AWARD. INVOICES SUBMITTED FOR PAYMENT ARE EVALUATED FOR COST ALLOWABILITY AND PROGRAMMATIC PROGRESS BY BOTH SPONSORED GRANTS STAFF AND THE PRINCIPAL INVESTIGATOR. SUBRECIPIENTS ALSO SUBMIT PROGRAM PROGRESS REPORTS, THE DETAILS OF WHICH ARE INCLUDED IN TRUTH INITIATIVE'S REPORTING TO PRIME NIH SPONSORS.ExplanationTxt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Housing Allowance Or ResidenceYes (X)HousingAllowanceOrResidenceInd
Club Dues Or FeesYes (X)ClubDuesOrFeesInd
Written Policy Ref T And E ExpnssYes (1)WrittenPolicyRefTAndEExpnssInd
Substantiation RequiredYes (1)SubstantiationRequiredInd
Compensation CommitteeYes (X)CompensationCommitteeInd
Independent ConsultantYes (X)IndependentConsultantInd
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr PlanYes (1)SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd
Comp Based On Revenue Of Flng Org0CompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related Orgs0CompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng Org0CompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd Orgs0CompBsdNetEarnsRltdOrgsInd
Any Non Fixed Payments0AnyNonFixedPaymentsInd
Initial Contract Exception0InitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (10 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
KATHLEEN CROSBY
PRESIDENT & CEO$524,678$0$99,125$0$2,403$0$124,500$0$55,501$0$806,207$0$0$0
ANTHONY T O'TOOLE
EVP/CFIO$491,353$0$80,201$0$53,360$0$114,500$0$61,349$0$800,763$0$0$0
ELIZABETH KENNY
CHIEF MKTG & STRATEGY OFFICER$333,670$0$31,450$0$92,549$0$59,500$0$26,738$0$543,907$0$0$0
ROBERT FALK
CORP. SEC./CHIEF LEGAL & REG. AFFAIR$357,556$0$59,262$0$5,037$0$69,500$0$16,862$0$508,217$0$0$0
ANNA SPRIGGS
COO$320,478$0$54,449$0$3,854$0$59,500$0$37,696$0$475,977$0$0$0
PATRICIA KENNEY
CHIEF COMMUNICATIONS OFFICER$310,670$0$51,291$0$6,352$0$59,500$0$42,652$0$470,465$0$0$0
AMY TAYLOR
CHIEF DEV. & PARTNERSHIPS OFFICER$312,692$0$52,894$0$4,906$0$59,500$0$38,440$0$468,432$0$0$0
AMANDA GRAHAM
CHIEF OF INNOVATIONS$330,921$0$32,273$0$25,026$0$59,500$0$19,064$0$466,784$0$0$0
BARBARA SCHILLO
CHIEF RESEARCH OFFICER$299,463$0$49,500$0$4,799$0$59,500$0$33,485$0$446,747$0$0$0
RALPH LOGAN
SENIOR VICE PRESIDENT, MARKETING$281,602$0$40,898$0$40,469$0$46,877$0$13,538$0$423,384$0$23,906$0

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
PART I, LINE 1ATHE ORGANIZATION PAID A TAXABLE HOUSING TO ELIZABETH KENNY IN THE AMOUNT OF $9,631. THE ORGANIZATION HAS A HEALTH CLUB/CLASS BENEFIT WHICH IS OFFERED TO ALL EMPLOYEES. THIS BENEFIT IS TREATED AS TAXABLE INCOME TO THE RECIPIENT. SIX OF THE EMPLOYEES LISTED IN SCHEDULE J RECEIVED THIS BENEFIT.
PART I, LINE 4BEMPLOYEES LISTED BELOW PARTICIPATE IN A SUPPLEMENTAL NON-QUALIFIED RETIREMENT PLAN. EMPLOYER CONTRIBUTION DURING THE CALENDAR YEAR 2024 ARE AS FOLLOWS: KATHLEEN CROSBY - $90,000 ANTHONY T. O'TOOLE - $80,000 ROBERT FALK - $35,000 ANNA SPRIGGS - $25,000 ELIZABETH KENNY - $25,000 PATRICIA KENNEY - $25,000 BARBARA SCHILLO - $25,000 AMANDA GRAHAM - $25,000 AMY TAYLOR - $25,000 RALPH LOGAN - $12,500 EMPLOYEE LISTED BELOW RECEIVED PAYMENT FROM A SUPPLEMENTAL NON-QUALIFIED RETIREMENT PLAN. PAYMENT DURING THE CALENDAR YEAR 2024 ARE AS FOLLOWS: RALPH LOGAN - $23,906

Schedule L IRS990ScheduleL

Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp

Name Of Interested NameOfInterested

FieldValueIRS element (for citing)
PersonPAULA BEREZINPersonNm
FieldValueIRS element (for citing)
Relationship DescriptionFAMILY MEMBER OF STEVE OYER, BOARD MEMBERRelationshipDescriptionTxt
Transaction$112,800TransactionAmt
TransactionPAULA BEREZIN OWNS 51% OF THE SOCIAL CAPITAL AND THIS FIRM PROVIDES FUNDRAISING SERVICESTransactionDesc
Sharing Of Revenues0SharingOfRevenuesInd

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (10 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART V, LINE 3BTRUTH INITIATIVE FOUNDATION IS AWAITING ADDITIONAL INFORMATION IN ORDER TO TIMELY FILE A COMPLETE AND ACCURATE FORM 990-T BY THE EXTENDED DEADLINE OF MAY 15, 2026. THE AMOUNT SHOWN AS NET UNRELATED BUSINESS TAXABLE INCOME ON LINE 7B OF PAGE 1 OF THE FORM 990 IS AN ESTIMATE BASED ON AVAILABLE INFORMATION.
FORM 990, PART VI, SECTION A, LINE 7ATHE NATIONAL GOVERNORS ASSOCIATION, NATIONAL ASSOCIATION OF ATTORNEYS GENERAL, AND NATIONAL COUNCIL OF STATE LEGISLATURES EACH HAVE THE AUTHORITY TO APPOINT TWO CLASS A DIRECTORS.
FORM 990, PART VI, SECTION B, LINE 11BPURSUANT TO BOARD RESOLUTION, THE BOARD OBSERVES THE FOLLOWING PROCEDURES IN THE FOLLOWING ORDER: FIRST, THE AUDIT COMMITTEE REVIEWS AND APPROVES THE DRAFT FORM 990; SECOND, THE APPROVED FORM 990 IS ELECTRONICALLY ROUTED TO ALL BOARD MEMBERS; THIRD, THE FORM IS FILED WITH THE IRS AND POSTED TO THE FOUNDATION'S WEB SITE.
FORM 990, PART VI, SECTION B, LINE 12CTRUTH INITIATIVE REGULARLY AND CONSISTENTLY MONITORS AND ENFORCES COMPLIANCE WITH ITS CONFLICT OF INTEREST POLICY BY: REQUIRING ANNUAL REVIEW OF POLICY AND WRITTEN DISCLOSURES BY ALL DIRECTORS, SENIOR STAFF AND RESEARCH INVESTIGATORS WHICH ARE COLLECTED AND REVIEWED BY THE GENERAL COUNSEL; REQUIRING UPDATED FILINGS AS NECESSARY BY DIRECTORS AND COVERED STAFF; REQUIRING CONTEMPORANEOUS DISCLOSURES OF ALL CONFLICTS AND POTENTIAL CONFLICTS NOT DISCLOSED IN THE ANNUAL FILINGS, BY ALL DIRECTORS AND STAFF; REQUIRING ALL RESEARCH INVESTIGATORS WHO PARTICIPATE IN NIH-FUNDED RESEARCH TO COMPLY WITH NIH'S FINANCIAL CONFLICT OF INTEREST (FCOI) REGULATION AND TO ANNUALLY COMPLETE THE NIH TUTORIAL ON CONFLICTS OF INTEREST; AND PLACING ADMINISTRATIVE RESPONSIBILITY FOR TRAINING AND COMPLIANCE WITH THE GENERAL COUNSEL.
FORM 990, PART VI, SECTION B, LINE 15THE PROCESS FOR DETERMINING THE COMPENSATION OF THE CEO AND TOP MANAGEMENT INCLUDES REVIEW AND APPROVAL BY INDEPENDENT PERSONS, COMPARATIVE DATA AND CONTEMPORANEOUS SUBSTANTIATION. THE BOARD REGULARLY RETAINS AN INDEPENDENT CONSULTING FIRM TO EVALUATE THE COMPENSATION OF THE CEO AND TOP MANAGEMENT AGAINST THE COMPETITIVE MARKET, INCLUDING COMPARABLE POSITIONS AMONG SIMILARLY SITUATED ORGANIZATIONS AS WELL AS BROADER, RELEVANT MARKET SURVEYS. BASED ON THAT ANALYSIS AND PERFORMANCE ASSESSMENTS AND THE REVIEW AND RECOMMENDATION OF THE BOARD'S EXECUTIVE COMMITTEE, THE FULL BOARD SETS THE CEO'S COMPENSATION, APPROVES OR AMENDS THE CEO'S RECOMMENDATION FOR THE COMPENSATION OF THE CFIO, AND REVIEWS OR AMENDS THE CEO'S RECOMMENDATION FOR THE COMPENSATION OF THE COO, CHIEF LEGAL AND REGULATORY AFFAIRS OFFICER, CHIEF MARKETING OFFICER, CHIEF RESEARCH OFFICER, CHIEF COMMUNICATIONS OFFICER, CHIEF DEVELOPMENT AND PARTNERSHIPS OFFICER, CHIEF HEALTH OFFICER AND CHIEF TECHNOLOGY OFFICER. THE CEO MAKES COMPENSATION DECISIONS FOR OTHER SENIOR LEVEL EMPLOYEES IN ACCORDANCE WITH AN OUTSIDE BI-ANNUAL BENCHMARK REVIEW.
FORM 990, PART VI, SECTION C, LINE 19TRUTH INITIATIVE'S FINANCIAL STATEMENTS ARE AVAILABLE ON ITS CORPORATE WEBSITE, WWW.TRUTHINITIATIVE.ORG. ITS GOVERNING DOCUMENTS AND CONFLICT OF INTEREST POLICY ARE AVAILABLE TO THE PUBLIC UPON REQUEST FOR THE SAME PERIOD OF DISCLOSURE AS SET FORTH IN SECTION 6104(D).
FORM 990, PART IX, LINE 11GCONSULTING: PROGRAM SERVICE EXPENSES 210,088. MANAGEMENT AND GENERAL EXPENSES 36,117. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 246,205. CONTRACT SERVICES: PROGRAM SERVICE EXPENSES 64,035,575. MANAGEMENT AND GENERAL EXPENSES 655,478. FUNDRAISING EXPENSES 194,250. TOTAL EXPENSES 64,885,303. FULFILLMENT SERVICES: PROGRAM SERVICE EXPENSES 3,240. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 3,240. REFERRAL FEES: PROGRAM SERVICE EXPENSES 28,063. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 28,063. TELEPHONE & WIRELESS SERVICES: PROGRAM SERVICE EXPENSES 182,652. MANAGEMENT AND GENERAL EXPENSES 308,792. FUNDRAISING EXPENSES 1,217. TOTAL EXPENSES 492,661. TEMPORARY SERVICES: PROGRAM SERVICE EXPENSES 45,261. MANAGEMENT AND GENERAL EXPENSES 3,493. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 48,754. HONORARIUM: PROGRAM SERVICE EXPENSES 4,700. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 4,700.
FORM 990, PART XII, LINE 2C:THE OVERSIGHT AND SELECTION PROCESS HAS NOT CHANGED SINCE THE PRIOR TAX YEAR.
2024 FORM 990, SCHEDULE A - PART VI FACTS AND CIRCUMSTANCES ANALYSIS:TRUTH INITIATIVE FOUNDATION D/B/A TRUTH INITIATIVE (TRUTH INITIATIVE) QUALIFIES AS A PUBLICLY SUPPORTED ORGANIZATION UNDER ALL OF THE FACTS AND CIRCUMSTANCES BECAUSE (A) IT NORMALLY RECEIVES A SUBSTANTIAL PART OF ITS SUPPORT FROM GOVERNMENT UNITS, FROM DIRECT OR INDIRECT CONTRIBUTIONS FROM THE GENERAL PUBLIC, OR FROM A COMBINATION OF THESE SOURCES, UNDER THE STANDARDS SET FORTH IN REG. 1.170A-9(F)(3)(I) AND (II); AND (B) IT IS IN THE NATURE OF A PUBLICLY SUPPORTED ORGANIZATION TAKING INTO ACCOUNT THE FACTORS SET FORTH IN REG. 1.170-A-9(F)(3)(III) THROUGH (VII). A. TEN PERCENT SUPPORT LIMITATION. TRUTH INITIATIVE TYPICALLY RECEIVES AT LEAST 10 PERCENT OF ITS TOTAL SUPPORT FROM PUBLIC SOURCES. AS SET FORTH IN SCHEDULE A, PART II, THE ORGANIZATION'S PUBLIC SUPPORT FOR TAXABLE YEARS 2020-2024 WAS 23.96%. ATTRACTION OF PUBLIC SUPPORT. TRUTH INITIATIVE MAINTAINS A CONTINUOUS AND BONA FIDE PROGRAM DESIGNED TO ATTRACT PUBLIC SUPPORT. THE TOTAL AMOUNT OF PUBLIC SUPPORT RAISED BY THE ORGANIZATION IN TAXABLE YEARS 2020-2024 AS A RESULT OF THESE EFFORTS WAS $30 MILLION. EXAMPLES OF EFFORTS TO ATTRACT PUBLIC SUPPORT DURING THE FIVE-YEAR TESTING PERIOD INCLUDE THE FOLLOWING: FEDERAL GOVERNMENT GRANTS AND CONTRACTS. TRUTH INITIATIVE MAINTAINS A BONA FIDE, CONTINUOUS, AND SUCCESSFUL PROGRAM TO ATTRACT NEW AND ADDITIONAL FEDERAL GOVERNMENTAL SUPPORT. AS PART OF THIS PROGRAM, THE ORGANIZATION HAS DEDICATED STAFF IN ITS SCHROEDER RESEARCH INSTITUTE, INNOVATIONS, AND FINANCE DEPARTMENT TO ASSIST WITH APPLICATIONS FOR FEDERAL SUPPORT AND TO MANAGE GRANTS AND CONTRACTS THAT ARE AWARDED. FROM TAX YEAR 2020 THROUGH 2024, TRUTH INITIATIVE SUBMITTED 37 APPLICATIONS FOR FEDERAL GRANTS AND CONTRACTS. IN 2024 ALONE, WE SUBMITTED 9 APPLICATIONS FOR NATIONAL INSTITUTES OF HEALTH FUNDED GRANTS AND CONTRACTS TO SUPPORT OUR RESEARCH AND RELATED ACTIVITIES. ALL OF THESE APPLICATIONS WERE CONSISTENT WITH TRUTH INITIATIVE'S CHARITABLE PURPOSE OF MITIGATING THE TOLL OF DEATH AND DISEASE CAUSED BY THE TOBACCO EPIDEMIC. OVER THE FIVE-YEAR PERIOD, TRUTH INITIATIVE WAS AWARDED 12 FEDERAL GRANTS AND CONTRACTS FOR A TOTAL AMOUNT AWARDED OF $1,821,842. OTHER GRANTS. DURING THE FIVE-YEAR TESTING PERIOD, TRUTH INITIATIVE ALSO SUBMITTED FUNDING PROPOSALS TO A NUMBER OF OTHER ENTITIES. THE ORGANIZATION RECEIVED 11 AWARDS FOR A TOTAL AMOUNT AWARDED OF $36,148,671. IN THE CURRENT TAXABLE YEAR THIS INCLUDED SUPPORT FROM NORTH CAROLINA DEPARTMENT OF HEALTH, PENNSYLVANIA OFFICE OF ATTORNEY GENERAL, AND ILLINOIS OFFICE OF ATTORNEY GENERAL. B. PERCENTAGE OF FINANCIAL SUPPORT. TRUTH INITIATIVE WAS ESTABLISHED IN 1999 PURSUANT TO THE TERMS OF THE MASTER SETTLEMENT AGREEMENT NEGOTIATED BY THE ATTORNEYS GENERAL OF 46 STATES, THE DISTRICT OF COLUMBIA, AND FIVE U.S. TERRITORIES IN SETTLEMENT OF CIVIL ACTIONS FILED AGAINST THE MAJOR U.S. TOBACCO COMPANIES FOR DAMAGES DUE TO THE HARMFUL EFFECTS OF TOBACCO. THE STATES REQUESTED THAT A PORTION OF THE FUNDS THEY RECEIVED FROM THE TOBACCO INDUSTRY BE USED TO ESTABLISH AND FUND AN ORGANIZATION PRIMARILY DEDICATED TO STUDYING AND PROVIDING PUBLIC EDUCATION ABOUT THE IMPACT OF TOBACCO IN ORDER TO REDUCE ITS USE AND ASSOCIATED DEATH AND DISEASE. THE ORGANIZATION ALSO RECEIVED FUNDING FROM A SIMILAR SETTLEMENT AGREEMENT ENTERED INTO BETWEEN THE STATES AND THE SMOKELESS TOBACCO COMPANIES. EARLY ON TRUTH INITIATIVE'S BOARD OF DIRECTORS VOTED TO ALLOCATE A SIGNIFICANT PORTION OF THE SETTLEMENT FUNDS RECEIVED FROM 1999 2003 FOR LONG-TERM INVESTMENTS (RESERVE FUND), WHICH OPERATES LIKE A QUASI-ENDOWMENT TO SUPPORT FUTURE CHARITABLE AND EDUCATIONAL ACTIVITIES IN THE YEARS AFTER THE SETTLEMENT PAYMENTS WOULD CEASE. THE ORGANIZATION'S LONG-TERM INVESTMENTS (RESERVE FUND) AS OF JUNE 30, 2025, WAS $530 MILLION. UNDER THE TERMS OF THE SETTLEMENT AGREEMENTS, THE LAST OF THE NORMALLY SCHEDULED PAYMENTS WERE RECEIVED DURING ITS 2007 TAXABLE YEAR (ENDING JUNE 30, 2008). SINCE THAT TIME, BECAUSE OF THE CESSATION OF THE SETTLEMENT PAYMENTS, TRUTH INITIATIVE HAS RECEIVED AN INCREASINGLY HIGH PERCENTAGE OF ITS TOTAL SUPPORT FROM INVESTMENT INCOME ON ITS LONG-TERM INVESTMENTS (RESERVE FUND) AND ITS PUBLIC SUPPORT PERCENTAGE HAS DECLINED SUBSTANTIALLY SO THAT BEGINNING WITH THE 2012 TAXABLE YEAR THE ORGANIZATION FOR THE FIRST TIME NO LONGER QUALIFIED UNDER THE 33 1/3 PERCENT OF SUPPORT TEST DURING THE FIVE-YEAR TESTING PERIOD. HOWEVER, WERE IT NOT FOR THE LARGE AMOUNT OF GROSS INVESTMENT INCOME GENERATED BY THE RESERVE FUND, THE ORGANIZATION'S PUBLIC SUPPORT OF $30 MILLION WOULD EASILY ALLOW IT TO QUALIFY AS A PUBLICLY SUPPORTED ORGANIZATION. AS SET FORTH IN REG. 1.170A-9(F)(3)(III), THE FACT THAT TRUTH INITIATIVE'S PUBLIC SUPPORT PERCENTAGE IS LOW BECAUSE A HIGH PERCENTAGE OF ITS TOTAL SUPPORT COMES FROM INVESTMENT INCOME ON ITS LONG-TERM INVESTMENTS (RESERVE FUND) IS EVIDENCE OF ORGANIZATIONAL COMPLIANCE WITH THE FACTS AND CIRCUMSTANCES TEST. REPRESENTATIVE GOVERNING BODY. TRUTH INITIATIVE HAS A GOVERNING BODY WHICH REPRESENTS THE BROAD INTERESTS OF THE PUBLIC, OTHER THAN THE PERSONAL OR PRIVATE INTERESTS OF A LIMITED NUMBER OF DONORS. UNDER THE ORGANIZATION'S BYLAWS, THE ELEVEN-PERSON BOARD OF DIRECTORS CONSISTS OF TWO DIRECTORS APPOINTED BY EACH OF THE NATIONAL ASSOCIATION OF ATTORNEYS GENERAL, THE NATIONAL GOVERNORS ASSOCIATION, AND THE NATIONAL CONFERENCE OF STATE LEGISLATURES FROM AMONG THEIR MEMBERS. AS OF THE END OF THE REPORTING YEAR, THESE DIRECTORS (CLASS A DIRECTORS) INCLUDED THE GOVERNORS OF UTAH AND MAINE, THE ATTORNEYS GENERAL OF NEW MEXICO AND SOUTH DAKOTA, ALONG WITH STATE REPRESENTATIVES FROM UTAH AND INDIANA. THE CLASS A DIRECTORS ELECT BY MAJORITY VOTE THE REMAINING FIVE DIRECTORS, THE CLASS B DIRECTORS. THE BYLAWS PROVIDE THAT ONE OF THE CLASS B DIRECTORS SHALL HAVE EXPERTISE IN PUBLIC HEALTH ISSUES AND FOUR DIRECTORS SHALL HAVE EXPERTISE IN MEDICAL, CHILD PSYCHOLOGY, OR PUBLIC HEALTH DISCIPLINES. RECENT FORMER CLASS B DIRECTORS INCLUDE THE EXECUTIVE DIRECTOR OF THE AMERICAN PUBLIC HEALTH ASSOCIATION, THE PRESIDENT OF THE SOUTHERN CALIFORNIA REGION, KAISER FOUNDATION HEALTH PLAN AND HOSPITALS, THE THEN-ASSOCIATE DEAN FOR PUBLIC HEALTH PRACTICE AT THE HARVARD SCHOOL OF PUBLIC HEALTH, A FORMER PRESIDENT OF THE AMERICAN MEDICAL ASSOCIATION, AN IMMEDIATE PAST PRESIDENT OF THE AMERICAN CANCER SOCIETY, AND A DISTINGUISHED PROFESSOR OF HEALTH AND HEALTH CARE AT THE DEPARTMENT OF MEDICINE OF THE UNIVERSITY OF CALIFORNIA, SAN FRANCISCO. THERE ARE ALSO TWO YOUTH LIAISONS TO THE BOARD OF DIRECTORS WHO MAY CAST NON-BINDING ADVISORY VOTES.
2024 FORM 990, SCHEDULE A - PART IV FACTS AND CIRCUMSTANCES ANALYSIS (CONT)AVAILABILITY OF PUBLIC FACILITIES AND SERVICES; PUBLIC PARTICIPATION IN PROGRAMS. TRUTH INITIATIVE PROVIDES FACILITIES AND SERVICES DIRECTLY FOR THE BENEFIT OF THE GENERAL PUBLIC ON A CONTINUING BASIS. THE ORGANIZATION'S TRUTH CAMPAIGN BEGAN IN 2000 AS THE LARGEST NATIONAL YOUTH NICOTINE PREVENTION CAMPAIGN EVER UNDERTAKEN IN THIS COUNTRY. ITS AWARD-WINNING ADVERTISEMENTS, GRASS ROOTS TOURS AND APPEARANCES, SOCIAL MEDIA AND OTHER ON-LINE MEDIA COMMUNICATIONS HAVE PROVIDED THE FACTS TO MILLIONS OF TEENS AND YOUNG ADULTS ABOUT TOBACCO USE AND INDUSTRY MARKETING TACTICS AND HAS BEEN CREDITED WITH A SIGNIFICANT DECLINE IN YOUTH USAGE OF NICOTINE. IN FACT, A STUDY PUBLISHED IN 2023 IN TOBACCO CONTROL FOUND THAT HIGHER AWARENESS OF THE TRUTH CAMPAIGN LED TO SIGNIFICANTLY LOWER E-CIGARETTE USE AMONG YOUTH AND YOUNG ADULTS -- THE FIRST TIME A STUDY HAS SHOWN A RELATIONSHIP BETWEEN E-CIGARETTE PREVENTION MESSAGING EXPOSURE AND LOWERED E-CIGARETTE USE AMONG YOUTH AND YOUNG ADULTS. STARTING IN DECEMBER 2024, TRUTH INITIATIVE FOCUSED ON BUILDING AWARENESS OF ITS EX PROGRAM DIGITAL CESSATION PROGRAM, GIVING YOUNG PEOPLE A 40% BETTER CHANCE OF QUITTING NICOTINE. THE CAMPAIGNS CONTINUE TO REACH MILLIONS OF YOUNG PEOPLE AND AFFECT THEIR ATTITUDES ABOUT SMOKING, VAPING AND THEIR INTENTIONS TO USE NICOTINE AS WELL AS HELPING YOUNG PEOPLE QUIT USING NICOTINE. SINCE 2008, TRUTH INITIATIVE HAS OPERATED FREELY-AVAILABLE DIGITAL TOBACCO CESSATION PROGRAMS THAT DIRECTLY SERVE AND BENEFIT PEOPLE OF ALL AGES IN THEIR EFFORTS TO QUIT THE FULL RANGE OF NICOTINE AND TOBACCO PRODUCTS, INCLUDING CIGARETTES, E-CIGARETTES, AND ORAL NICOTINE POUCHES. OUR FLAGSHIP PROGRAM - EX PROGRAM, DEVELOPED IN COLLABORATION WITH MAYO CLINIC - IS A FREE TOBACCO CESSATION PROGRAM AVAILABLE TO ANYONE 13 AND OLDER IN THE U.S. THE PLATFORM INCLUDES THE LONGEST RUNNING ONLINE COMMUNITY WHERE CURRENT AND FORMER TOBACCO USERS CAN CONNECT AND SUPPORT EACH OTHER THROUGHOUT THEIR QUITTING JOURNEY; AN INTERACTIVE, DYNAMICALLY TAILORED TEXT MESSAGE PROGRAM THAT NOW INCLUDES THIS IS QUITTING, THE LEADING VAPING CESSATION PROGRAM FOR TEENS AND YOUNG ADULTS; A PERSONALIZED AND INTERACTIVE QUIT PLAN, WITH EDUCATIONAL CONTENT WRITTEN BY MAYO CLINIC, EDUCATIONAL VIDEOS, AND INTERACTIVE TOOLS TO BUILD COPING SKILLS FOR QUITTING; AND EMAIL SUPPORT. THE PROGRAM'S EFFECTIVENESS HAS BEEN VALIDATED THROUGH RANDOMIZED CLINICAL TRIALS DEMONSTRATING ITS IMPACT ON HELPING PARTICIPANTS ACHIEVE ABSTINENCE FROM VAPING AND COMBUSTIBLE TOBACCO PRODUCTS. SINCE ITS INCEPTION, NEARLY 2 MILLION PEOPLE HAVE ENROLLED AND ACTIVELY PARTICIPATED IN THE PROGRAM. SINCE 2019, TRUTH INITIATIVE HAS PROVIDED GRANTS, TRAINING, AND TECHNICAL ASSISTANCE TO COLLEGES AND UNIVERSITIES TO ADOPT 100% TOBACCO/VAPE-FREE POLICIES AND PROMOTE QUITTING. IN FIVE YEARS OF THIS PROGRAM, THROUGH TAX YEAR 2024 TRUTH INITIATIVE HAS AWARDED MORE THAN $ 800,000 IN GRANTS TO THESE COLLEGES. IN 2020, TRUTH INITIATIVE LAUNCHED VAPING: KNOW THE TRUTH - A MIDDLE AND HIGH SCHOOL CURRICULUM TO HELP PREVENT STUDENTS FROM VAPING. SINCE THE LAUNCH OF THIS PROGRAM THROUGH ACADEMIC YEAR 2024-2025, 14,413 SCHOOLS ACROSS THE COUNTRY ARE USING THE CURRICULUM WITH MORE THAN 1,500,000 STUDENTS ENROLLED IN THE PROGRAM. IN 2023, TRUTH INITIATIVE LAUNCHED PRESCRIPTION DRUG SAFETY: KNOW THE TRUTH CURRICULUM TO EDUCATE YOUNG PEOPLE ABOUT THE RISKS OF PRESCRIPTION MISUSE AND COUNTERFEIT DRUGS CONTAINING FENTANYL. SINCE LAUNCHING THE PROGRAM IN AUGUST 2023, A TOTAL OF 467,416 STUDENTS ENROLLED IN THIS PROGRAM ACROSS 3,733 MIDDLE AND HIGH SCHOOLS IN THE U.S. IN 2024, TRUTH INITIATIVE RECEIVED A GRANT FROM PENNSYLVANIA OFFICE OF THE ATTORNEY GENERAL TO DELIVER PRESCRIPTION DRUG SAFETY: KNOW THE TRUTH TO MIDDLE AND HIGH SCHOOLS ACROSS THE STATE OF PENNSYLVANIA. DURING THE ACADEMIC YEAR 2024-2025, A TOTAL OF 11,974 STUDENTS ENROLLED IN THIS PROGRAM ACROSS 183 MIDDLE AND HIGH SCHOOLS IN PENNSYLVANIA. IN 2024-2025, TRUTH INITIATIVE'S YOUTH ACTIVISM PROGRAMS (INCLUDING TRAINING, AMBASSADOR, COLLEGE LEADERS, AND OUR ONLINE INITIATIVES) ENGAGED 26,981 YOUTH AND YOUNG ADULTS WITH EDUCATIONAL MATERIALS ON NICOTINE USE, CESSATION RESOURCES, AND OPPORTUNITIES TO TAKE ACTION WITHIN THEIR COMMUNITIES. IN ADDITION, WE HOSTED MORE THAN 10 TRAININGS AND COMMUNITY EVENTS TO EQUIP YOUNG PEOPLE AND THE ADULTS WHO WORK WITH THEM WITH THE KNOWLEDGE ABOUT TOBACCO AND NICOTINE PRODUCTS, CESSATION RESOURCES, AND STRATEGIES TO ENGAGE WITH DECISION MAKERS. THE PROGRAM ALSO FACILITATED OVER FIVE MEETINGS BETWEEN YOUTH ACTIVISTS AND DECISION MAKERS, PROVIDING A PLATFORM FOR YOUNG PEOPLE TO SHARE THEIR PERSONAL STORIES AND EXPERIENCES RELATED TO TOBACCO AND NICOTINE USE IN THEIR COMMUNITIES. IN AUGUST 2024, TRUTH INITIATIVE RECEIVED AN AWARD FROM ILLINOIS OFFICE OF ATTORNEY GENERAL TO ENCOURAGE YOUNG PEOPLE TO PREVENT AND QUIT VAPING. TO DATE, WE HAVE DELIVERED A CESSATION INTERVENTION TO MORE THAN 4,533 TEENS AND YOUNG ADULTS IN THE STATE AND CONDUCTED IN-PERSON EDUCATIONAL OUTREACH WITH MORE THAN 500 STUDENTS AT TWO ILLINOIS UNIVERSITIES. ADDITIONALLY, DURING THE 2024-2025 ACADEMIC YEAR, 11,435 STUDENTS ACROSS 140 SCHOOLS IN ILLINOIS ENROLLED IN THE VAPING: KNOW THE TRUTH. CLOSE TO HALF OF THE PARTICIPATING SCHOOLS IDENTIFIED AS LOW TO MODERATE INCOME SCHOOLS. DURING TAX YEAR 2023, TRUTH INITIATIVE RECEIVED AN AWARD FROM THE NORTH CAROLINA DEPARTMENT OF HEALTH AND HUMAN SERVICES TO ENCOURAGE YOUNG ADULTS TO QUIT VAPING. WE DELIVERED A CESSATION INTERVENTION TO 5,219 TEENS AND YOUNG ADULTS IN THE STATE AND CONDUCTED IN-PERSON EDUCATIONAL OUTREACH WITH MORE THAN 530 STUDENTS AT TWO NORTH CAROLINA UNIVERSITIES. TRUTH INITIATIVE ALSO SUPPORTS AND CONDUCTS RESEARCH ON THE CAUSES OF TOBACCO ADDICTION AND METHODS FOR PREVENTING AND TREATING TOBACCO DEPENDENCE ACROSS THE AGE SPECTRUM. TRUTH REGULARLY PUBLISHES SCHOLARLY STUDIES TO HELP DISSEMINATE THE RESULTS OF THIS RESEARCH THROUGHOUT THE PUBLIC HEALTH AND BROADER SCIENTIFIC COMMUNITIES. TWENTY-NINE ARTICLES WERE PUBLISHED BETWEEN JULY 2024 JUNE 2025. THESE MANUSCRIPTS WERE PUBLISHED IN VARIOUS JOURNALS INCLUDING, AMERICAN JOURNAL OF PREVENTATIVE MEDICINE, AMERICAN JOURNAL OF PUBLIC HEALTH, INFORMATION, COMMUNICATION & SOCIETY, INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, INTERNET INTERVENTIONS, JOURNAL OF ADOLESCENT HEALTH, JOURNAL OF AFFECTIVE DISORDERS, JOURNAL OF AMERICAN MEDICAL ASSOCIATION, JOURNAL OF HEALTH COMMUNICATION, JOURNAL OF MEDICAL INTERNET RESEARCH, NICOTINE AND TOBACCO RESEARCH, PEDIATRICS, SOCIAL MEDIA + SOCIETY, SUBSTANCE USE AND MISUSE, TOBACCO CONTROL, TOBACCO PREVENTION AND CESSATION, AND TOBACCO USE INSIGHTS.