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ORLANDO ORANGE COUNTY CONVENTION & VISITORS BUREAU INC: Form 990, tax year 2015

View the entire original 990 at ProPublica ↗

Organization
ORLANDO ORANGE COUNTY CONVENTION & VISITORS BUREAU INC (EIN 59-2395248)
Tax period
2015-01-01 to 2015-12-31
Filed
2016-08-01
IRS object ID
201642149349301234
Schema version
2015v2.1
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2016-08-01T15:22:40-05:00ReturnTs
Tax Period End2015-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1BDO USA LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1201 S Orange Ave Suite 800AddressLine1Txt
CityOrlandoCityNm
State AbbreviationFLStateAbbreviationCd
ZIP32801ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2015-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN592395248EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1OrlandoOrange County ConventionBusinessNameLine1Txt
Business Name Line2& Visitors Bureau IncBusinessNameLine2Txt
FieldValueIRS element (for citing)
In Care Of% LARRY HENRICHSInCareOfNm
Business Name ControlORLABusinessNameControlTxt
Phone4073635800PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line16277 Sea Harbor Drive Suite 400AddressLine1Txt
CityOrlandoCityNm
State AbbreviationFLStateAbbreviationCd
ZIP32821ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonLARRY HENRICHSPersonNm
Person Titlecoo/cfoPersonTitleTxt
Phone4073635800PhoneNum
Signature2016-07-12SignatureDt
Discuss With Paid PreparerYes (true)DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonAnne McHugh CPAPreparerPersonNm
PTINP01066774PTIN
Phone4078416930PhoneNum
FieldValueIRS element (for citing)
Tax2015TaxYr
Build TS2016-12-15 16:53:06ZBuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

FieldValueIRS element (for citing)
Business Name Line1Visit OrlandoBusinessNameLine1Txt
FieldValueIRS element (for citing)
Principal OfficerLARRY HENRICHSPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line16277 Sea Harbor DriveAddressLine1Txt
CityOrlandoCityNm
State AbbreviationFLStateAbbreviationCd
ZIP32821ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$76,240,822GrossReceiptsAmt
Group Return For AffiliatesfalseGroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website Addresswww.visitorlando.comWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1983FormationYr
Legal Domicile StateFLLegalDomicileStateCd
Activity Or MissionThe mission of Visit Orlando, as the industry's leader, is to brand, market and sell the area globally as a premier leisure, convention and business destination for the continualActivityOrMissionDesc
Voting Members Governing Body32VotingMembersGoverningBodyCnt
Voting Members Independent31VotingMembersIndependentCnt
Total Employee458TotalEmployeeCnt
Total Volunteers31TotalVolunteersCnt
Total Gross UBI$3,589,943TotalGrossUBIAmt
PY Contributions Grants$45,272,828PYContributionsGrantsAmt
CY Contributions Grants$49,270,425CYContributionsGrantsAmt
PY Program Service Revenue$12,782,856PYProgramServiceRevenueAmt
CY Program Service Revenue$12,327,904CYProgramServiceRevenueAmt
PY Investment Income$181,238PYInvestmentIncomeAmt
CY Investment Income$217,417CYInvestmentIncomeAmt
PY Other Revenue$1,418,168PYOtherRevenueAmt
CY Other Revenue$1,606,016CYOtherRevenueAmt
PY Total Revenue$59,655,090PYTotalRevenueAmt
CY Total Revenue$63,421,762CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$16,432,290PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$16,947,890CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$42,246,941PYOtherExpensesAmt
CY Other Expenses$46,546,503CYOtherExpensesAmt
PY Total Expenses$58,679,231PYTotalExpensesAmt
CY Total Expenses$63,494,393CYTotalExpensesAmt
PY Revenues Less Expenses$975,859PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$72,631CYRevenuesLessExpensesAmt
Total Assets BOY$27,477,079TotalAssetsBOYAmt
Total Assets EOY$28,732,930TotalAssetsEOYAmt
Total Liabilities BOY$10,573,173TotalLiabilitiesBOYAmt
Total Liabilities EOY$12,132,043TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$16,903,906NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$16,600,887NetAssetsOrFundBalancesEOYAmt
MissionThe mission of Visit Orlando, as the industry's leader, is to brand, market and sell the area globally as a premier leisure, convention and business destination for the continual economic benefit of the community.MissionDesc
Significant New Program SrvcfalseSignificantNewProgramSrvcInd
Significant ChangefalseSignificantChangeInd
DescRegistration Services - Provision of personnel, equipment and reservation assistance to conventions scheduled in the Orlando/Orange County Area.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
DescTourism, Convention Sales, Promotion - Promote Orlando and Orange County as a destination for tourists and location for conventions and trade shows.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
DescMembership Services - Provision of information and schedule educational meetings and seminars for membership.Desc
FieldValueIRS element (for citing)
Described In Section501c3falseDescribedInSection501c3Ind
Schedule B RequiredYes (true)ScheduleBRequiredInd
Political Campaign ActyfalsePoliticalCampaignActyInd
Subject To Proxy TaxYes (true)SubjectToProxyTaxInd
Donor Advised FundfalseDonorAdvisedFundInd
Conservation EasementsfalseConservationEasementsInd
Collections Of ArtfalseCollectionsOfArtInd
Credit CounselingfalseCreditCounselingInd
Temp Or Permanent EndowmentsfalseTempOrPermanentEndowmentsInd
Report Land Building EquipmentYes (true)ReportLandBuildingEquipmentInd
Report Investments Other SecfalseReportInvestmentsOtherSecInd
Report Program Related InvstfalseReportProgramRelatedInvstInd
Report Other AssetsfalseReportOtherAssetsInd
Report Other LiabilitiesYes (true)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (true)IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (true)IndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtfalseConsolidatedAuditFinclStmtInd
School OperatingfalseSchoolOperatingInd
Foreign OfficefalseForeignOfficeInd
Foreign ActivitiesfalseForeignActivitiesInd
More Than5000 K To OrgfalseMoreThan5000KToOrgInd
More Than5000 K To IndividualsfalseMoreThan5000KToIndividualsInd
Professional FundraisingfalseProfessionalFundraisingInd
Fundraising ActivitiesfalseFundraisingActivitiesInd
Gaming ActivitiesfalseGamingActivitiesInd
Operate HospitalfalseOperateHospitalInd
Grants To OrganizationsfalseGrantsToOrganizationsInd
Grants To IndividualsfalseGrantsToIndividualsInd
Schedule J RequiredYes (true)ScheduleJRequiredInd
Tax Exempt BondsfalseTaxExemptBondsInd
Loan OutstandingfalseLoanOutstandingInd
Grant To Related PersonfalseGrantToRelatedPersonInd
Business Rln With Org MemfalseBusinessRlnWithOrgMemInd
Business Rln With Fam MemfalseBusinessRlnWithFamMemInd
Business Rln With Officer EntYes (true)BusinessRlnWithOfficerEntInd
Deductible Non Cash ContrifalseDeductibleNonCashContriInd
Deductible Art ContributionfalseDeductibleArtContributionInd
Terminate OperationsfalseTerminateOperationsInd
Partial LiquidationfalsePartialLiquidationInd
Disregarded EntityfalseDisregardedEntityInd
Related EntityfalseRelatedEntityInd
Related Organization Ctrl EntfalseRelatedOrganizationCtrlEntInd
Activities Conducted PrtshpfalseActivitiesConductedPrtshpInd
Schedule O RequiredYes (true)ScheduleORequiredInd
IRP Document71IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (true)BackupWthldComplianceInd
Employee458EmployeeCnt
Employment Tax Returns FiledYes (true)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitYes (true)UnrelatedBusIncmOverLimitInd
Form990 T FiledYes (true)Form990TFiledInd
Foreign Financial AccountfalseForeignFinancialAccountInd
Prohibited Tax Shelter TransfalseProhibitedTaxShelterTransInd
Taxable Party NotificationfalseTaxablePartyNotificationInd
Nondeductible ContributionsfalseNondeductibleContributionsInd
Indoor Tanning ServicesfalseIndoorTanningServicesInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members32GoverningBodyVotingMembersCnt
Independent Voting Member31IndependentVotingMemberCnt
Family Or Business RlnfalseFamilyOrBusinessRlnInd
Delegation Of Mgmt DutiesfalseDelegationOfMgmtDutiesInd
Change To Org DocumentsfalseChangeToOrgDocumentsInd
Material Diversion Or MisusefalseMaterialDiversionOrMisuseInd
Members Or StockholdersYes (true)MembersOrStockholdersInd
Election Of Board MembersYes (true)ElectionOfBoardMembersInd
Decisions Subject To ApprovafalseDecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (true)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (true)MinutesOfCommitteesInd
Officer Mailing AddressfalseOfficerMailingAddressInd
Local ChaptersfalseLocalChaptersInd
Form990 Provided To Gvrn BodyYes (true)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (true)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (true)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (true)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (true)WhistleblowerPolicyInd
Document Retention PolicyYes (true)DocumentRetentionPolicyInd
Compensation Process CEOYes (true)CompensationProcessCEOInd
Compensation Process OtherYes (true)CompensationProcessOtherInd
Investment In Joint VenturefalseInvestmentInJointVentureInd
Own WebsiteYes (X)OwnWebsiteInd
Other WebsiteYes (X)OtherWebsiteInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

FieldValueIRS element (for citing)
PersonLARRY HENRICHSPersonNm
Phone4073635800PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line16277 SEA HARBOR DRIVE SUITE 400AddressLine1Txt
CityOrlandoCityNm
State AbbreviationFLStateAbbreviationCd
ZIP32821ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (40 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtKey EmployeeKeyEmployeeIndAverage Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRtHighest Compensated EmployeeHighestCompensatedEmployeeInd
Peter Kacheris
Chair6.0Yes (X)Yes (X)$0$0$0
Donald Engfer
Chair Elect4.0Yes (X)Yes (X)$0$0$0
Adrian Jones
Treasurer4.0Yes (X)Yes (X)$0$0$0
William A Davis
Secretary & Director-At-Large4.0Yes (X)Yes (X)$0$0$0
Paul S Mears III
Past Chair4.0Yes (X)Yes (X)$0$0$0
David Bartek
Elected Director4.0Yes (X)$0$0$0
Lisa Becket
Elected Director4.0Yes (X)$0$0$0
Jim Burns
Elected Director4.0Yes (X)$0$0$0
Orlando Evora
Elected Director4.0Yes (X)$0$0$0
Dan Giordano
Elected Director4.0Yes (X)$0$0$0
SUSAN GODOROV
Elected Director4.0Yes (X)$0$0$0
STEVEN JAMIESON
Elected Director4.0Yes (X)$0$0$0
John Martin
Elected Director4.0Yes (X)$0$0$0
Allyson Meyers
Elected Director4.0Yes (X)$0$0$0
DOUG RIDGE
Elected Director4.0Yes (X)$0$0$0
Thaddeus Seymore Jr Phd
Elected Director4.0Yes (X)$0$0$0
Tom Smith
Elected Director4.0Yes (X)$0$0$0
Marcel Verbaas
Elected Director4.0Yes (X)$0$0$0
SAMI HAIMAN-MARRERO
APPOINTED DIRECTOR4.0Yes (X)$0$0$0
Bob Miles
Appointed Director4.0Yes (X)$0$0$0
Daniel Brown
APPOINTED DIRECTOR4.0Yes (X)$0$0$0
Jay Leonard
Director-At-Large4.0Yes (X)$0$0$0
YOLANDA LONDONO
DIRECTOR-AT-LARGE4.0Yes (X)$0$0$0
Phil Brown
Ex-Officio Director4.0Yes (X)$0$0$0
KATHIE CANNING
EX-Officio Director4.0Yes (X)$0$0$0
Rich Maladecki
Ex-Officio Director4.0Yes (X)$0$0$0
Jacob Stuart
Ex-Officio Director4.0Yes (X)$0$0$0
Rick Weddle
Ex-Officio Director4.0Yes (X)$0$0$0
Daniel Holsenback
Designated Director4.0Yes (X)$0$0$0
Brooke Bonnett
Designated Director4.0Yes (X)$0$0$0
Graciela Noriega-Jacoby
Designated Director4.0Yes (X)$0$0$0
George Aguel
President & CEO60.0Yes (X)Yes (X)$686,217$0$27,893
LARRY HENRICHS
CHIEF OPERATING OFFICER & CFO60.0Yes (X)$279,062$0$24,145
DANIELLE COURTENAY
CHIEF MARKETING OFFICER40.0$255,297$0$26,596Yes (X)
FRED SHEA
SR VP OF CONVENTION SALES & SE40.0$254,977$0$26,738Yes (X)0.0
SHERYL TAYLOR
VP OF MEMBER BUSINESS DEVELOPM40.0$195,194$0$23,214Yes (X)
Jair Santos
VP of Global Travel Industry S40.0$226,749$0$15,3240.0Yes (X)
Stephanie Naegele
VP of Sales Operations40.0$177,870$0$19,0230.0Yes (X)
SUSAN ZEIRI
National Accounts Director40.0$165,759$0$25,2810.0Yes (X)
TERRI DOUGHERTY
MEMBER BUSINESS DEVELOPMENT SR40.0$170,377$0$24,4980.0Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$2,411,502TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$212,712TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K35IndivRcvdGreaterThan100KCnt
Former Ofcr Employees ListedfalseFormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (true)TotalCompGreaterThan150KInd
Compensation From Other SrcsfalseCompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmtAddress Line1ContractorAddress/ForeignAddress/AddressLine1TxtCityContractorAddress/ForeignAddress/CityNmProvince Or StateContractorAddress/ForeignAddress/ProvinceOrStateNmCountryContractorAddress/ForeignAddress/CountryCdForeign PostalContractorAddress/ForeignAddress/ForeignPostalCd
Birdsall Voss Assoc Inc
250 W Coventry Ct Ste 300MILWAUKEEWI53217Media/Agency/Market$10,370,733
Ariadna LLC
5201 Blue Lagoon Drive Ste 974MIAMIFL33126Media/Agency/Market$2,299,062
Google Inc
PO Box 39000SAN FRANCISCOCA941393181Advertising$2,076,315
TOTAL MEDIA LIMITED
Media/Agency/Market$2,026,148125 KENSINGTON HIGH STLONDON, UNITED KINGDOM0UKw8 5sf
MEC Canada
Media/Agency/Market$1,047,308160 BLOOR ST EAST STE 500TORONTOONCAM4W 3S7
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K63CntrctRcvdGreaterThan100KCnt
All Other Contributions$49,270,425AllOtherContributionsAmt
Total Contributions$49,270,425TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (4 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmtUnrelated Business RevenueUnrelatedBusinessRevenueAmt
Tourism Marketing900004$5,394,376$5,394,376
Publications541800$2,895,314$845,171$2,050,143
MEMBERSHIP DUES900004$2,954,035$2,954,035
CONVENTION/HOUSING SVC.541800$1,084,179$1,084,179
FieldValueIRS element (for citing)
Total Program Service Revenue$12,327,904TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$217,417TotalRevenueColumnAmt
Exclusion$217,417ExclusionAmt

Incm From Invest Bond Proceeds IncmFromInvestBondProceedsGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Royalties Revenue RoyaltiesRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Rental Income Or Loss RentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Real$0RealAmt
Personal$0PersonalAmt

Net Rental Income Or Loss NetRentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Net Income From Gaming NetIncomeFromGamingGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt
FieldValueIRS element (for citing)
Gross Sales Of Inventory$14,358,860GrossSalesOfInventoryAmt
Cost Of Goods Sold$12,819,060CostOfGoodsSoldAmt

Net Income Or Loss NetIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,539,800TotalRevenueColumnAmt
Unrelated Business Revenue$1,539,800UnrelatedBusinessRevenueAmt

Other Revenue Misc OtherRevenueMiscGrp

FieldValueIRS element (for citing)
DescOtherDesc
Business900099BusinessCd
Total Revenue Column$66,216TotalRevenueColumnAmt
Related Or Exempt Func Income$66,216RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Other Revenue Total$66,216OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$63,421,762TotalRevenueColumnAmt
Related Or Exempt Func Income$10,343,977RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$3,589,943UnrelatedBusinessRevenueAmt
Exclusion$217,417ExclusionAmt

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Grants To Domestic Individuals GrantsToDomesticIndividualsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Foreign Grants ForeignGrantsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Benefits To Members BenefitsToMembersGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$1,696,655TotalAmt

Comp Disqual Persons CompDisqualPersonsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$12,467,663TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$719,357TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$1,096,082TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$968,133TotalAmt

Fees For Services Management FeesForServicesManagementGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$127,236TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$41,055TotalAmt

Fees For Services Lobbying FeesForServicesLobbyingGrp

FieldValueIRS element (for citing)
Total$39,684TotalAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

FieldValueIRS element (for citing)
Total$25,000TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$24,310,781TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$796,466TotalAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$1,927,875TotalAmt

Royalties RoyaltiesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$1,037,417TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$1,656,850TotalAmt

Pymt Travel Entrtnmnt Pub Ofcl PymtTravelEntrtnmntPubOfclGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$5,241,449TotalAmt

Interest InterestGrp

FieldValueIRS element (for citing)
Total$2,660TotalAmt

Payments To Affiliates PaymentsToAffiliatesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$1,013,471TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$93,848TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmt
Agency/Int'l Represent$3,905,744
RESEARCH$1,175,515
PUBLICATIONS PRINTING$1,165,220
Promotions & Related$683,625

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$3,302,607TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$63,494,393TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$4,124BOYAmt
EOY$6,165EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$11,502,305BOYAmt
EOY$11,315,807EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$7,260,662BOYAmt
EOY$8,364,813EOYAmt

Receivables From Officers Etc ReceivablesFromOfficersEtcGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Rcvbl From Disqualified Prsn RcvblFromDisqualifiedPrsnGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Oth Notes Loans Receivable Net OthNotesLoansReceivableNetGrp

FieldValueIRS element (for citing)
BOY$500,000BOYAmt
EOY$0EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

FieldValueIRS element (for citing)
BOY$500,883BOYAmt
EOY$642,557EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$1,908,234BOYAmt
EOY$2,191,007EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$7,684,918LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$3,676,193LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$3,583,981BOYAmt
EOY$4,008,725EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$2,191,890BOYAmt
EOY$2,178,856EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

FieldValueIRS element (for citing)
BOY$25,000BOYAmt
EOY$25,000EOYAmt

Investments Program Related InvestmentsProgramRelatedGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Intangible Assets IntangibleAssetsGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$27,477,079BOYAmt
EOY$28,732,930EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$7,251,566BOYAmt
EOY$8,876,413EOYAmt

Grants Payable GrantsPayableGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$1,030,345BOYAmt
EOY$1,097,018EOYAmt

Tax Exempt Bond Liabilities TaxExemptBondLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Escrow Account Liability EscrowAccountLiabilityGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Loans From Officers Directors LoansFromOfficersDirectorsGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Mortg Notes Pybl Scrd Invst Prop MortgNotesPyblScrdInvstPropGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Unsecured Notes Loans Payable UnsecuredNotesLoansPayableGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$2,291,262BOYAmt
EOY$2,158,612EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$10,573,173BOYAmt
EOY$12,132,043EOYAmt
FieldValueIRS element (for citing)
Organization Follows SFAS117Yes (X)OrganizationFollowsSFAS117Ind

Unrestricted Net Assets UnrestrictedNetAssetsGrp

FieldValueIRS element (for citing)
BOY$16,903,906BOYAmt
EOY$16,600,887EOYAmt

Temporarily Rstr Net Assets TemporarilyRstrNetAssetsGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Permanently Rstr Net Assets PermanentlyRstrNetAssetsGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$16,903,906BOYAmt
EOY$16,600,887EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$27,477,079BOYAmt
EOY$28,732,930EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss-$72,631ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst-$230,388NetUnrlzdGainsLossesInvstAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or ReviewfalseAccountantCompileOrReviewInd
FS AuditedYes (true)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (true)AuditCommitteeInd
Federal Grant Audit RequiredfalseFederalGrantAuditRequiredInd

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Total Grassroots LobbyingTotalGrassrootsLobbyingGrp
Total Direct LobbyingTotalDirectLobbyingGrp
Total Lobbying ExpendTotalLobbyingExpendGrp
Other Exempt Purpose ExpendOtherExemptPurposeExpendGrp
Total Exempt Purpose ExpendTotalExemptPurposeExpendGrp
Lobbying Nontaxable AmountLobbyingNontaxableAmountGrp
Grassroots NontaxableGrassrootsNontaxableGrp
Tot Lbbyng Grassroot Mns Non TxTotLbbyngGrassrootMnsNonTxGrp
Tot Lbby Expend Mns Lbbyng Non TxTotLbbyExpendMnsLbbyngNonTxGrp
Substantially All Dues NondedfalseSubstantiallyAllDuesNondedInd
Only In House LobbyingfalseOnlyInHouseLobbyingInd
Agree Carryover Prior YearYes (true)AgreeCarryoverPriorYearInd
Dues Assessments$2,954,035DuesAssessmentsAmt
Non Deductible Lbbyng Pltcl CY$39,684NonDeductibleLbbyngPltclCYAmt
Non Deductible Lbbyng Pltcl Tot$39,684NonDeductibleLbbyngPltclTotAmt
Aggregate Reported Dues Ntc$39,684AggregateReportedDuesNtcAmt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePart III-BFormAndLineReferenceDesc
ExplanationThe Orlando/Orange County Convention & Visitors Bureau, Inc. (Visit Orlando) does not engage in lobbying activities. Visit Orlando pays membership dues to other trade associatons, a portion of which is understood to be used by those organizations for lobbying activities. As the organization's indirect lobbying expenditures are less than 2% of dues each year, the organization reports as follows in order to minimize the administrative burden placed on the organization. Visit Orlando's notices state the following: "Visit Orlando does not engage in lobbying activities but pays dues to organizations that do engage in lobbying efforts. As a result, it is estimated that 2% of your dues are not deductible."ExplanationTxt

Schedule D IRS990ScheduleD

FieldValueIRS element (for citing)
Art Public Exhibition AmountsArtPublicExhibitionAmountsGrp
Held Works ArtHeldWorksArtGrp
CY Minus3 Yr Endwmt FundCYMinus3YrEndwmtFundGrp
CY Minus4 Yr Endwmt FundCYMinus4YrEndwmtFundGrp
LandLandGrp
BuildingsBuildingsGrp

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$2,824,292OtherCostOrOtherBasisAmt
Depreciation$829,517DepreciationAmt
Book Value$1,994,775BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$2,994,821OtherCostOrOtherBasisAmt
Depreciation$1,554,350DepreciationAmt
Book Value$1,440,471BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$1,865,805OtherCostOrOtherBasisAmt
Depreciation$1,292,326DepreciationAmt
Book Value$573,479BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$4,008,725TotalBookValueLandBuildingsAmt
Federal Income Tax Liability$0FederalIncomeTaxLiabilityAmt

Other Liabilities Org OtherLiabilitiesOrgGrp

FieldValueIRS element (for citing)
DescDEFERRED RENT LIABILITYDesc
Amt$2,158,612Amt
FieldValueIRS element (for citing)
Total Liability$2,158,612TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd
Total Rev Etc Audited Fincl Stmt$76,010,434TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst-$230,388NetUnrealizedGainsInvstAmt
Revenue Not Reported-$230,388RevenueNotReportedAmt
Revenue Subtotal$76,240,822RevenueSubtotalAmt
Other Revenues Not Included-$12,819,060OtherRevenuesNotIncludedAmt
Revenue Not Reported Fincl Stmt-$12,819,060RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$63,421,762TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$76,313,453TotExpnsEtcAuditedFinclStmtAmt
Other Expenses Included$12,819,060OtherExpensesIncludedAmt
Expenses Not Reported$12,819,060ExpensesNotReportedAmt
Expenses Subtotal$63,494,393ExpensesSubtotalAmt
Total Expenses Per Form990$63,494,393TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (3 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Oth Amts included in financials not in the return ExpenseCost of Goods sold included in Stmt of Revenue for 990 -12,819,060
Oth Amts included on return not in financials RevenueCost of Goods sold included in Stmt of Revenue for 990 12,819,060
Part X, Line 2:Visit Orlando identifies and evaluates uncertain tax positions, if any, and recognizes the impact of uncertain tax positions for which there is a less than more-likely-than-not probability of the position being upheld when reviewed by the relevant taxing authority. Such positions are deemed to be unrecognized tax benefits and a corresponding liability is established on the statement of financial position. Visit Orlando has not recognized a liability for uncertain tax positions. If there were an unrecognized tax benefit, Visit Orlando would recognize interest accrued related to unrecognized tax benefits in interest expense and penalties in operating expenses. Visit Orlando's open tax years subject to examination by the Internal Revenue Service general remain open for three years from the date of filing.

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Compensation CommitteeYes (X)CompensationCommitteeInd
Independent ConsultantYes (X)IndependentConsultantInd
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Written Employment ContractYes (X)WrittenEmploymentContractInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance PaymentfalseSeverancePaymentInd
Supplemental Nonqual Rtr PlanfalseSupplementalNonqualRtrPlanInd
Equity Based Comp ArrngmfalseEquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (9 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtBonus Filing OrganizationBonusFilingOrganizationAmountDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmt
George Aguel
President & CEO$405,942$280,275$18,550$9,343$714,110
LARRY HENRICHS
CHIEF OPERATING OFFICER & CFO$230,062$49,000$17,837$6,308$303,207
DANIELLE COURTENAY
CHIEF MARKETING OFFICER$216,297$39,000$17,975$8,621$281,893
FRED SHEA
SR VP OF CONVENTION SALES & SE$214,977$40,000$17,395$9,343$281,715
SHERYL TAYLOR
VP OF MEMBER BUSINESS DEVELOPM$159,194$36,000$13,874$9,340$218,408
Jair Santos
VP of Global Travel Industry S$218,749$8,000$6,703$8,621$242,073
Stephanie Naegele
VP of Sales Operations$172,870$5,000$12,146$6,877$196,893
SUSAN ZEIRI
National Accounts Director$125,341$40,418$12,121$13,160$191,040
TERRI DOUGHERTY
MEMBER BUSINESS DEVELOPMENT SR$170,377$12,280$12,218$194,875

Schedule L IRS990ScheduleL

Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp (4 entries)

Relationship DescriptionRelationshipDescriptionTxtTransactionTransactionAmtTransactionTransactionDescSharing Of RevenuesSharingOfRevenuesInd
Walt Disney World Attractions
Director$5,167,682Attraction ticket purchasesfalse
Universal Studios Orlando
Director$6,004,830Attraction ticket purchasesfalse
Sea World of Florida
Director$1,651,405Attraction ticket purchasesfalse
Merlin Entertainments Group
Director$424,741Attraction ticket purchasesfalse

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferenceSCH L, PART IV, BUSINESS TRANSACTIONS WITH INTERESTED PERSONS:FormAndLineReferenceDesc
Explanation(a) NAME OF PERSON: WALT DISNEY WORLD ATTRACTIONS (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. (a) NAME OF PERSON: UNIVERSAL STUDIOS ORLANDO (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. (a) NAME OF PERSON: SEA WORLD OF FLORIDA (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. (a) NAME OF PERSON: MERLIN ENTERTAINMENTS GROUP (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES.ExplanationTxt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (7 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Form 990, Part I, Line 1, Description of Organization MissionThe mission of Visit Orlando, as the industry's leader, is to brand, market and sell the area globally as a premier leisure, convention and business destination for the continual economic benefit of the community.
Form 990, Part VI, Section A, line 6The Orlando/Orange County Convention & Visitors Bureau, Inc. (Visit Orlando) is a non-profit, membership based organization. Members of Visit Orlando elect the Board of Directors.
Form 990, Part VI, Section A, line 7aVisit Orlando is a non-profit, membership based organization. Members of Visit Orlando elect the Board of Directors.
Form 990, Part VI, Section B, line 11Form 990 is reviewed and approved by the Board of Directors Audit and Oversight Committee. The return is then presented and discussed with the board or its Executive Committee prior to filing.
Form 990, Part VI, Section B, line 12cVisit Orlando distributes a conflicts of interest policy, along with other similar policies, to Board members annually. Board members are expected to, and regularly do, recuse themselves from voting on issues that could potentially be a conflict. A conflict of interest policy is communicated to all employees at time of hire by a representative of the Human Resources Department and is included in the employee handbook. The employees are instructed that if at any time during their employment they have a question regarding this policy or if they have a question regarding if something would be considered a conflict of interest they are to address this with the Vice President of their area or with someone from Human Resources.
Form 990, Part VI, Section B, line 15Compensation for the CEO is set by the Board of Directors. Ongoing compensation analysis is performed by the Board's Executive Compensation Committee utilizing surveys from several third party external resources. The compensation of the other key executives is determined by the CEO and the Vice President of Human Resources who utilize several industry salary surveys and information from independent third party compensation professionals.
Form 990, Part VI, Section C, line 19Visit Orlando makes its governing documents available to our members, local county government and to the public upon request. We make our conflict of interest policy available to our Board of Directors and our employees. We distribute our financial statements and post them to our website for access to the public.