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DIRECT MARKETING ASSOCIATION INC: Form 990, tax year 2012

View the entire original 990 at ProPublica ↗

Organization
DIRECT MARKETING ASSOCIATION INC (EIN 13-1810859)
Tax period
2012-07-01 to 2013-06-30
Filed
2014-05-14
IRS object ID
201411349349306236
Schema version
2012v2.1
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Timestamp2014-05-14T15:18:53-05:00Timestamp
Tax Period End Date2013-06-30TaxPeriodEndDate

Preparer Firm PreparerFirm

FieldValueIRS element (for citing)
EIN420714325EIN

Preparer Firm Business Name PreparerFirmBusinessName

FieldValueIRS element (for citing)
Business Name Line1MCGLADREY LLPBusinessNameLine1

Preparer Firm US Address PreparerFirmUSAddress

FieldValueIRS element (for citing)
Address Line11185 AVENUE OF THE AMERICASAddressLine1
CityNEW YORKCity
StateNYState
ZIP Code100362602ZIPCode
FieldValueIRS element (for citing)
Return Type990ReturnType
Tax Period Begin Date2012-07-01TaxPeriodBeginDate

Filer Filer

FieldValueIRS element (for citing)
EIN131810859EIN

Name Name

FieldValueIRS element (for citing)
Business Name Line1DIRECT MARKETING ASSOCIATION INCBusinessNameLine1
FieldValueIRS element (for citing)
Name ControlDIRENameControl
Phone2127687277Phone

US Address USAddress

FieldValueIRS element (for citing)
Address Line11120 AVENUE OF THE AMERICASAddressLine1
CityNEW YORKCity
StateNYState
ZIP Code10036ZIPCode

Officer Officer

FieldValueIRS element (for citing)
NameROBERT GRECOName
TitleVP, FINANCE & OPERATIONSTitle
Phone2127687277Phone
Date Signed2014-05-14DateSigned
Authorize Third Party1AuthorizeThirdParty

Preparer Preparer

FieldValueIRS element (for citing)
NameMARTIN GREIFName
PTINP00029738PTIN
Phone2123721000Phone
FieldValueIRS element (for citing)
Tax Year2012TaxYear
Build TS2015-11-30 17:44:51ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Name Of Principal Officer PersonLINDA WOOLLEYNameOfPrincipalOfficerPerson

Address Principal Officer US AddressPrincipalOfficerUS

FieldValueIRS element (for citing)
Address Line11120 AVENUE OF THE AMERICASAddressLine1
CityNEW YORKCity
StateNYState
ZIP Code10036ZIPCode
FieldValueIRS element (for citing)
Gross Receipts28753046GrossReceipts
Group Return For Affiliates0GroupReturnForAffiliates
Organization501cXOrganization501c
Web SiteWWW.THE-DMA.ORGWebSite
Type Of Organization CorporationXTypeOfOrganizationCorporation
Year Formation1940YearFormation
State Legal DomicileNYStateLegalDomicile
Activity Or Mission DescriptionTHE DIRECT MARKETING ASSOCIATION IS THE WORLD'S LARGEST TRADE ASSOCIATION DEDICATED TO ADVANCING AND PROTECTING RESPONSIBLE DATA-DRIVEN MARKETING.ActivityOrMissionDescription
Nbr Voting Members Governing Body35NbrVotingMembersGoverningBody
Nbr Independent Voting Members34NbrIndependentVotingMembers
Total Nbr Employees97TotalNbrEmployees
Total Nbr Volunteers34TotalNbrVolunteers
Total Gross UBI0TotalGrossUBI
Net Unrelated Business Txbl Income0NetUnrelatedBusinessTxblIncome
Contributions Grants Prior Year0ContributionsGrantsPriorYear
Contributions Grants Current Year0ContributionsGrantsCurrentYear
Program Service Revenue Prior Year22899275ProgramServiceRevenuePriorYear
Program Service Revenue CY21472182ProgramServiceRevenueCY
Investment Income Prior Year679805InvestmentIncomePriorYear
Investment Income Current Year709946InvestmentIncomeCurrentYear
Other Revenue Prior Year101033OtherRevenuePriorYear
Other Revenue Current Year125908OtherRevenueCurrentYear
Total Revenue Prior Year23680113TotalRevenuePriorYear
Total Revenue Current Year22308036TotalRevenueCurrentYear
Grants And Similar Amnts Prior Year0GrantsAndSimilarAmntsPriorYear
Grants And Similar Amnts CY0GrantsAndSimilarAmntsCY
Benefits Paid To Members Prior Year0BenefitsPaidToMembersPriorYear
Benefits Paid To Members CY0BenefitsPaidToMembersCY
Salaries Etc Prior Year9077372SalariesEtcPriorYear
Salaries Etc Current Year6967968SalariesEtcCurrentYear
Total Prof Fundrsng Exp Prior Year0TotalProfFundrsngExpPriorYear
Total Prof Fundrsng Exp CY0TotalProfFundrsngExpCY
Total Fundrsng Exp Current Year0TotalFundrsngExpCurrentYear
Other Expense Prior Year14233475OtherExpensePriorYear
Other Expenses Current Year13497603OtherExpensesCurrentYear
Total Expenses Prior Year23310847TotalExpensesPriorYear
Total Expenses Current Year20465571TotalExpensesCurrentYear
Revenues Less Expenses Prior Year369266RevenuesLessExpensesPriorYear
Revenues Less Expenses CY1842465RevenuesLessExpensesCY
Total Assets BOY16690293TotalAssetsBOY
Total Assets EOY17487450TotalAssetsEOY
Total Liabilities BOY12050215TotalLiabilitiesBOY
Total Liabilities EOY13143150TotalLiabilitiesEOY
Net Assets Or Fund Balances BOY4640078NetAssetsOrFundBalancesBOY
Net Assets Or Fund Balances EOY4344300NetAssetsOrFundBalancesEOY
Mission DescriptionADVANCE & PROTECT RESPONSIBLE DATA-DRIVEN MARKETING.MissionDescription
Significant New Program Services0SignificantNewProgramServices
Significant Change0SignificantChange
DescriptionTHE TRADE ASSOCIATION WAS ENGAGED IN SERVING ITS MEMBERS AND ADVANCING THE INTEREST OF THOSE INVOLVED IN DIRECT MARKETING TO THE GOVERNMENT, THE MEDIA AND CONSUMERS. IT ENCOURAGED THE GROWTH, AND EFFECTIVE ETHICAL USE OF DIRECT MARKETING THROUGH CONFERENCES, INFORMATION, EDUCATION AND CONSUMER AFFAIRS PROGRAMS.Description
Described In501 C30DescribedIn501C3
Schedule B Required0ScheduleBRequired
Political Activities0PoliticalActivities
Subject To Proxy Tax1SubjectToProxyTax
Donor Advised Funds0DonorAdvisedFunds
Conservation Easements0ConservationEasements
Collections Of Art0CollectionsOfArt
Credit Counseling0CreditCounseling
Term Or Permanent Endowments0TermOrPermanentEndowments
Report Land Bldg Equip1ReportLandBldgEquip
Report Invest Oth Securities0ReportInvestOthSecurities
Report Prog Rel Invest0ReportProgRelInvest
Report Other Assets0ReportOtherAssets
Report Other Liabilities1ReportOtherLiabilities
Report Fin48 Footnote1ReportFin48Footnote
Independent Audit Financial Stmt0IndependentAuditFinancialStmt
Consolidated Audit Financial Stmt1ConsolidatedAuditFinancialStmt
School0School
Foreign Office0ForeignOffice
Foreign Activities0ForeignActivities
More Than5000 K To Organizations0MoreThan5000KToOrganizations
More Than5000 K To Individuals0MoreThan5000KToIndividuals
Professional Fundraising0ProfessionalFundraising
Fundraising Activities0FundraisingActivities
Gaming0Gaming
Hospital0Hospital
Grants To Organizations0GrantsToOrganizations
Grants To Individuals0GrantsToIndividuals
Schedule J Required1ScheduleJRequired
Tax Exempt Bonds0TaxExemptBonds
Loan To Officer Or DQP0LoanToOfficerOrDQP
Grant To Related Person0GrantToRelatedPerson
Bsnss Rltnshp With Organization0BsnssRltnshpWithOrganization
Bsnss Rltnshp Thru Family Member0BsnssRltnshpThruFamilyMember
Officer Entity With Bsnss Rltnshp0OfficerEntityWithBsnssRltnshp
Deductible Non Cash Contributions0DeductibleNonCashContributions
Deductible Contributions Of Art0DeductibleContributionsOfArt
Terminated0Terminated
Partial Liquidation0PartialLiquidation
Disregarded Entity0DisregardedEntity
Related Entity1RelatedEntity
Related Org Controlled Entity1RelatedOrgControlledEntity
Transaction Related Entity0TransactionRelatedEntity
Activities Conducted Partnership0ActivitiesConductedPartnership
Schedule O Required1ScheduleORequired
Number Forms Transmitted With109695NumberFormsTransmittedWith1096
Number W2 G Included0NumberW2GIncluded
Compliance With Backup Witholding1ComplianceWithBackupWitholding
Number Of Employees97NumberOfEmployees
Employment Tax Returns Filed1EmploymentTaxReturnsFiled
Unrelated Business Income0UnrelatedBusinessIncome
Foreign Financial Account0ForeignFinancialAccount
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTrans
Taxable Party Notification0TaxablePartyNotification
Non Deductible Contributions1NonDeductibleContributions
Non Deductible Disclosure1NonDeductibleDisclosure
Indoor Tanning Services0IndoorTanningServices
Info In Schedule O Part VIXInfoInScheduleOPartVI
Nbr Voting Governing Body Members35NbrVotingGoverningBodyMembers
Number Independent Voting Members34NumberIndependentVotingMembers
Family Or Business Relationship0FamilyOrBusinessRelationship
Delegation Of Management Duties0DelegationOfManagementDuties
Changes To Organizing Docs0ChangesToOrganizingDocs
Material Diversion Or Misuse0MaterialDiversionOrMisuse
Members Or Stockholders1MembersOrStockholders
Election Of Board Members1ElectionOfBoardMembers
Decisions Subject To Approval0DecisionsSubjectToApproval
Minutes Of Governing Body1MinutesOfGoverningBody
Minutes Of Committees1MinutesOfCommittees
Officer Mailing Address0OfficerMailingAddress
Local Chapters0LocalChapters
Form990 Provided To Governing Body1Form990ProvidedToGoverningBody
Conflict Of Interest Policy1ConflictOfInterestPolicy
Annual Disclosure Covered Persons1AnnualDisclosureCoveredPersons
Regular Monitoring Enforcement1RegularMonitoringEnforcement
Whistleblower Policy1WhistleblowerPolicy
Document Retention Policy1DocumentRetentionPolicy
Compensation Process CEO1CompensationProcessCEO
Compensation Process Other1CompensationProcessOther
Investment In Joint Venture0InvestmentInJointVenture
Upon RequestXUponRequest

The Books Are In Care Of TheBooksAreInCareOf

Name Business NameBusiness

FieldValueIRS element (for citing)
Business Name Line1ROBERT GRECOBusinessNameLine1
FieldValueIRS element (for citing)
Telephone Number2127687277TelephoneNumber

Address US AddressUS

FieldValueIRS element (for citing)
Address Line11120 AVENUE OF THE AMERICASAddressLine1
CityNEW YORKCity
StateNYState
ZIP Code10036ZIPCode

Form990 Part VII Section A Form990PartVIISectionA (49 entries)

TitleTitleAverage Hours Per WeekAverageHoursPerWeekIndividual Trustee Or DirectorIndividualTrusteeOrDirectorOfficerOfficerReportable Comp From OrganizationReportableCompFromOrganizationReportable Comp From Related OrgsReportableCompFromRelatedOrgsOther CompensationOtherCompensationAverage Hours Per Week RelatedAverageHoursPerWeekRelatedHighest Compensated EmployeeHighestCompensatedEmployeeFormerFormer
MATT BLUMBERG
CHAIRMAN1.00XX000
GLENN EISEN
VICE-CHAIRMAN1.00XX000
RICK ERWIN
TREASURER1.00XX000
DAWN ZIER
SECRETARY1.00XX000
LESLIE ABI-KARAM
BOARD MEMBER1.00X000
VICTOR N BENSON
BOARD MEMBER1.00X000
JULIE BERNARD
BOARD MEMBER1.00X000
BRUCE BIEGEL
BOARD MEMBER1.00X000
KELLY BROWNING
BOARD MEMBER1.00X000
G STEVE DAPPER
BOARD MEMBER1.00X000
ARJAN DIJK
BOARD MEMBER1.00X000
BUELL G DUNCAN III
BOARD MEMBER1.00X000
JOANNE DUNN
BOARD MEMBER1.00X000
BRIAN FETHERSTONHAUGH
BOARD MEMBER1.00X000
MOSES FOSTER
BOARD MEMBER1.00X000
STUART INGIS
BOARD MEMBER1.00X000
BRYAN KENNEDY
BOARD MEMBER1.00X000
SUSAN LOTH
BOARD MEMBER1.00X000
YVETTE LUI
BOARD MEMBER1.00X000
SURESH MATHAI
BOARD MEMBER1.00X000
PAMELA MCHUGH
BOARD MEMBER1.00X000
KRISTEN O'HARA
BOARD MEMBER1.00X000
JOHN PAPALIA
BOARD MEMBER1.00X000
GIAN-CARLO PERESSUTTI
BOARD MEMBER1.00X000
CHARLES PRESCOTT
BOARD MEMBER1.00X000
DONN RAPPAPORT
BOARD MEMBER1.00X000
BETH SMITH
BOARD MEMBER1.00X000
JAY SCHWEDELSON
BOARD MEMBER1.00X000
NICOLAS STAHEYEFF
BOARD MEMBER1.00X000
TIM SUTHER
BOARD MEMBER1.00X000
JACKIE WILGAR
BOARD MEMBER1.00X000
CRAIG WOOD
BOARD MEMBER1.00X000
JOE ZAWADZKI
BOARD MEMBER1.00X000
LINDA A WOOLLEY
PRESIDENT & CEO40.00XX4572130729732.00
CLARE HART
BOARD MEMBER1.00X000
JOEL QUADRACCI
BOARD MEMBER - THRU OCT. 20121.00X000
CHRISTOPHER W BRADLEY
BOARD MEMBER - THRU OCT. 20121.00X000
KEN DAWSON
BOARD MEMBER - THRU OCT. 20121.00X000
DON MCKENZIE
BOARD MEMBER - THRU OCT. 20121.00X000
ARUM SINHA
BOARD MEMBER - THRU OCT. 20121.00X000
THOMAS BENTON
CFO & COO40.00X97474025952
ROBERT TRAINO
ACTING CMO40.00159118036269X
ROBERT GRECO
VP OF FINANCE & CONTROLLER40.001668640382382.00X
SENNY BOONE
GENERAL COUNSEL40.00157896039418X
JERRY CERASALE
SVP, GOVT AFFAIRS40.00229476054412X
DAVID EVANS - THRU 102612
SVP CONTENT & EXPERIENCE40.00171270041185X
LAWRENCE KIMMEL
FORMER CEO40.00624795051403X
SUE GERAMIAN
FORMER CCO40.0015881102584X
KEN EBELING
FORMER SVP MEMBER & SEGMENTS40.00181189022205X
FieldValueIRS element (for citing)
Total Reportable Comp From Org2404106TotalReportableCompFromOrg
Total Reportable Comp Frm Rltd Orgs0TotalReportableCompFrmRltdOrgs
Total Other Compensation384639TotalOtherCompensation
Number Individuals GT100 K9NumberIndividualsGT100K
Formers Listed1FormersListed
Total Comp GT150 K1TotalCompGT150K
Compensation From Other Sources0CompensationFromOtherSources

Contractor Compensation ContractorCompensation (3 entries)

Address Line1AddressOfContractor/AddressUS/AddressLine1CityAddressOfContractor/AddressUS/CityStateAddressOfContractor/AddressUS/StateZIP CodeAddressOfContractor/AddressUS/ZIPCodeDescription Of ServicesDescriptionOfServicesCompensationCompensation
VENABLE LLP
1270 AVENUE OF THE AMERICAS 21STNEW YORKNY10020LEGAL245000
GREENBERG TRAURIG LLP
1201 K STREET STE 1100SACRAMENTOCA95814LEGAL220000
CULT360
225 VARICK STREET STE 305NEW YORKNY10014WEBSITE206029
FieldValueIRS element (for citing)
Number Of Contractors GT100 K3NumberOfContractorsGT100K

Program Service Revenue ProgramServiceRevenue (5 entries)

DescriptionDescriptionBusiness CodeBusinessCodeTotal Revenue ColumnTotalRevenueColumnRelated Or Exempt Function IncomeRelatedOrExemptFunctionIncome
CONFERENCE & EVENTS90009993438689343868
MEMBERSHIP DUES90009992247629224762
EDUCATION SERVICES90009911816721181672
CONSUMER PREFERENCE SERVICES90009910826111082611
RESEARCH & STRATEGIC INFORMATION900099226587226587

Total Oth Program Service Revenue TotalOthProgramServiceRevenue

FieldValueIRS element (for citing)
Total Revenue Column412682TotalRevenueColumn
Related Or Exempt Function Income412682RelatedOrExemptFunctionIncome
FieldValueIRS element (for citing)
Total Program Service Revenue21472182TotalProgramServiceRevenue

Investment Income InvestmentIncome

FieldValueIRS element (for citing)
Total Revenue Column359551TotalRevenueColumn
Exclusion$359,551ExclusionAmount

Royalties Revenue RoyaltiesRevenue

FieldValueIRS element (for citing)
Total Revenue Column125908TotalRevenueColumn
Exclusion$125,908ExclusionAmount

Gross Amount Sales Assets GrossAmountSalesAssets

FieldValueIRS element (for citing)
Securities6795405Securities

Less Cost Oth Basis Sales Expenses LessCostOthBasisSalesExpenses

FieldValueIRS element (for citing)
Securities6445010Securities

Gain Or Loss GainOrLoss

FieldValueIRS element (for citing)
Securities350395Securities

Net Gain Or Loss Investments NetGainOrLossInvestments

FieldValueIRS element (for citing)
Total Revenue Column350395TotalRevenueColumn
Exclusion$350,395ExclusionAmount

Total Revenue TotalRevenue

FieldValueIRS element (for citing)
Total Revenue Column22308036TotalRevenueColumn
Related Or Exempt Function Income21472182RelatedOrExemptFunctionIncome
Unrelated Business Revenue0UnrelatedBusinessRevenue
Exclusion$835,854ExclusionAmount

Comp Current Officers Directors CompCurrentOfficersDirectors

FieldValueIRS element (for citing)
Total1098871Total

Other Salaries And Wages OtherSalariesAndWages

FieldValueIRS element (for citing)
Total4131257Total

Pension Plan Contributions PensionPlanContributions

FieldValueIRS element (for citing)
Total1238403Total

Other Employee Benefits OtherEmployeeBenefits

FieldValueIRS element (for citing)
Total78181Total

Payroll Taxes PayrollTaxes

FieldValueIRS element (for citing)
Total421256Total

Fees For Services Legal FeesForServicesLegal

FieldValueIRS element (for citing)
Total120000Total

Fees For Services Accounting FeesForServicesAccounting

FieldValueIRS element (for citing)
Total85648Total

Fees For Services Lobbying FeesForServicesLobbying

FieldValueIRS element (for citing)
Total469350Total

Fees For Services Invst Mgmnt Fees FeesForServicesInvstMgmntFees

FieldValueIRS element (for citing)
Total85232Total

Advertising Advertising

FieldValueIRS element (for citing)
Total442890Total

Office Expenses OfficeExpenses

FieldValueIRS element (for citing)
Total207359Total

Information Technology InformationTechnology

FieldValueIRS element (for citing)
Total319756Total

Occupancy Occupancy

FieldValueIRS element (for citing)
Total1834492Total

Travel Travel

FieldValueIRS element (for citing)
Total350590Total

Conferences Meetings ConferencesMeetings

FieldValueIRS element (for citing)
Total5304184Total

Interest Interest

FieldValueIRS element (for citing)
Total22840Total

Depreciation Depletion DepreciationDepletion

FieldValueIRS element (for citing)
Total653233Total

Insurance Insurance

FieldValueIRS element (for citing)
Total53360Total

Other Expenses OtherExpenses (4 entries)

DescriptionDescriptionTotalTotal
EDU.SVCS/R & D970287
GOVERNMENT AFFAIRS770356
MEMBERSHIP334336
CONSUMER PREFERENCE SER277570

All Other Expenses AllOtherExpenses

FieldValueIRS element (for citing)
Total1196120Total

Total Functional Expenses TotalFunctionalExpenses

FieldValueIRS element (for citing)
Total20465571Total

Savings And Temp Cash Investments SavingsAndTempCashInvestments

FieldValueIRS element (for citing)
BOY693965BOY
EOY923787EOY

Accounts Receivable AccountsReceivable

FieldValueIRS element (for citing)
BOY189978BOY
EOY155353EOY

Prepaid Expenses Deferred Charges PrepaidExpensesDeferredCharges

FieldValueIRS element (for citing)
BOY1154069BOY
EOY1126063EOY
FieldValueIRS element (for citing)
Land Buildings Equipment Basis3014193LandBuildingsEquipmentBasis
Land Bldg Equipment Accum Deprec2422207LandBldgEquipmentAccumDeprec

Land Buildings Equipment Basis Net LandBuildingsEquipmentBasisNet

FieldValueIRS element (for citing)
BOY957442BOY
EOY591986EOY

Investments Pub Traded Securities InvestmentsPubTradedSecurities

FieldValueIRS element (for citing)
BOY13607338BOY
EOY14620260EOY

Intangible Assets IntangibleAssets

FieldValueIRS element (for citing)
BOY87501BOY
EOY70001EOY

Total Assets TotalAssets

FieldValueIRS element (for citing)
BOY16690293BOY
EOY17487450EOY

Accounts Payable Accrued Expenses AccountsPayableAccruedExpenses

FieldValueIRS element (for citing)
BOY1521710BOY
EOY1186243EOY

Deferred Revenue DeferredRevenue

FieldValueIRS element (for citing)
BOY4236445BOY
EOY6855042EOY

Mort Notes Pybl Secured Invest Prop MortNotesPyblSecuredInvestProp

FieldValueIRS element (for citing)
BOY1446000BOY
EOY1446000EOY

Other Liabilities OtherLiabilities

FieldValueIRS element (for citing)
BOY4846060BOY
EOY3655865EOY

Total Liabilities TotalLiabilities

FieldValueIRS element (for citing)
BOY12050215BOY
EOY13143150EOY
FieldValueIRS element (for citing)
Follow SFAS117XFollowSFAS117

Unrestricted Net Assets UnrestrictedNetAssets

FieldValueIRS element (for citing)
BOY4640078BOY
EOY4344300EOY

Total Net Assets Fund Balances TotalNetAssetsFundBalances

FieldValueIRS element (for citing)
BOY4640078BOY
EOY4344300EOY

Total Liab Net Assets Fund Balances TotalLiabNetAssetsFundBalances

FieldValueIRS element (for citing)
BOY16690293BOY
EOY17487450EOY
FieldValueIRS element (for citing)
Info In Schedule O Part XIXInfoInScheduleOPartXI
Reconcilation Revenue Expenses1842465ReconcilationRevenueExpenses
Reconciliation Unrealized Invest-115092ReconciliationUnrealizedInvest
Reconcilation Other Changes-2023151ReconcilationOtherChanges
Method Of Accounting AccrualXMethodOfAccountingAccrual
Accountant Compile Or Review0AccountantCompileOrReview
FS Audited1FSAudited

FS Audited Basis FSAuditedBasis

FieldValueIRS element (for citing)
Financial Statement ConsolidatedXFinancialStatementConsolidated
FieldValueIRS element (for citing)
Audit Committee1AuditCommittee
Federal Grant Audit Required0FederalGrantAuditRequired

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Substantially All Dues Nondeduct0SubstantiallyAllDuesNondeduct
Only In House Lobbying0OnlyInHouseLobbying
Agree To Carryover Prior Year0AgreeToCarryoverPriorYear
Dues Assessments9224762DuesAssessments
Non Ded Lobby Political Current469350NonDedLobbyPoliticalCurrent
Non Ded Lobby Political Total469350NonDedLobbyPoliticalTotal
Aggr Amt Reported In Dues Notices1475962AggrAmtReportedInDuesNotices
Taxable-$1,006,612TaxableAmount

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovements

FieldValueIRS element (for citing)
Other Cost Or Other Basis1062780OtherCostOrOtherBasis
Depreciation805545Depreciation
Book Value257235BookValue

Equipment Equipment

FieldValueIRS element (for citing)
Other Cost Or Other Basis670196OtherCostOrOtherBasis
Depreciation643192Depreciation
Book Value27004BookValue

Other Land Buildings OtherLandBuildings

FieldValueIRS element (for citing)
Other Cost Or Other Basis1281217OtherCostOrOtherBasis
Depreciation973470Depreciation
Book Value307747BookValue
FieldValueIRS element (for citing)
Total Of Book Value Land Buildings591986TotalOfBookValueLandBuildings

Other Liabilities OtherLiabilities (2 entries)

DescriptionDescriptionAmountAmount
DEFERRED RENT$794,828
PENSION PAYABLE$2,861,037
FieldValueIRS element (for citing)
Total Of Amounts3655865TotalOfAmounts
Footnote In Part XIIIXFootnoteInPartXIII
Tot Revenue Etc Audited Fincl Stmt22471462TotRevenueEtcAuditedFinclStmt
Net Unrealized Gains Investments-115092NetUnrealizedGainsInvestments
Other Revenues363750OtherRevenues
Revenue Not Rptd F990248658RevenueNotRptdF990
Revenue Subtotal22222804RevenueSubtotal
Investment Expenses Not Included85232InvestmentExpensesNotIncluded
Revenue Not Rptd On Fin Stmt85232RevenueNotRptdOnFinStmt
Total Revenue Per Form99022308036TotalRevenuePerForm990
Tot Expenses Etc Audited Fincl Stmt20555728TotExpensesEtcAuditedFinclStmt
Other Expenses Included175389OtherExpensesIncluded
Expenses Not Rptd F990175389ExpensesNotRptdF990
Expenses Subtotal20380339ExpensesSubtotal
Investment Expenses Not Included285232InvestmentExpensesNotIncluded2
Expenses Not Rptd On Fin Stmt85232ExpensesNotRptdOnFinStmt
Total Expenses Per Form99020465571TotalExpensesPerForm990

Form990 Schedule D Part XIII Form990ScheduleDPartXIII (3 entries)

IdentifierIdentifierReturn ReferenceReturnReferenceExplanationExplanation
DESCRIPTION OF UNCERTAIN TAX POSITIONS UNDER FIN 48:PART X, LINE 2:DIRECT MARKETING ASSOCIATION, INC. AND INTERNET ALLIANCE ARE BOTH TAX-EXEMPT UNDER INTERNAL REVENUE CODE SECTION 501(C)(6). THE ASSOCIATION RECOGNIZES THE EFFECT OF INCOME TAX POSITIONS ONLY IF THOSE POSITIONS ARE PROBABLE OF BEING SUSTAINED. INCOME GENERATED FROM ACTIVITIES UNRELATED TO THE ASSOCIATION'S EXEMPT PURPOSE IS SUBJECT TO TAX UNDER INTERNAL REVENUE CODE SECTION 511. THE ASSOCIATION DID NOT HAVE ANY MATERIAL UNRELATED BUSINESS INCOME TAX LIABILITY FOR THE YEAR ENDED JUNE 30, 2013. MANAGEMENT EVALUATED THE ASSOCIATION'S TAX POSITIONS AND CONCLUDED THAT THE ASSOCIATION HAD TAKEN NO UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENTS TO THE CONSOLIDATED FINANCIAL STATEMENTS. GENERALLY, THE ASSOCIATION IS NO LONGER SUBJECT TO INCOME TAX EXAMINATIONS BY U.S. FEDERAL, STATE OR LOCAL TAX AUTHORITIES FOR YEARS BEFORE 2010, WHICH IS THE STANDARD STATUTE OF LIMITATIONS LOOK-BACK PERIOD.
PART XI, LINE 2D - OTHER ADJUSTMENTS:INTERNET ALLIANCE INCLUDED IN CONSOLIDATED FINANCIAL STATEMENTS 363,750.
PART XII, LINE 2D - OTHER ADJUSTMENTS:INTERNET ALLIANCE INCLUDED IN CONSOLIDATED FINANCIAL STATEMENTS 175,389.

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
First Class Or Charter TravelXFirstClassOrCharterTravel
Club Dues Or FeesXClubDuesOrFees
Written Policy Re T And E Expenses1WrittenPolicyReTAndEExpenses
Substantiation Required1SubstantiationRequired
Compensation CommitteeXCompensationCommittee
Form990 Of Other OrganizationsXForm990OfOtherOrganizations
Board Or Committee ApprovalXBoardOrCommitteeApproval
Severance Payment1SeverancePayment
Supplemental Nonqual Retire Plan1SupplementalNonqualRetirePlan
Equity Based Comp Arrangement0EquityBasedCompArrangement

Form990 Schedule J Part II Form990ScheduleJPartII (9 entries)

TitleTitleBase Compensation Filing OrgBaseCompensationFilingOrgComp Based On Related OrgsCompBasedOnRelatedOrgsBonus Filing OrgBonusFilingOrgBonus Related OrgsBonusRelatedOrgsOther Compensation Filing OrgOtherCompensationFilingOrgOther Compensation Related OrgsOtherCompensationRelatedOrgsDeferred Comp Filing OrgDeferredCompFilingOrgDeferred Comp Related OrgsDeferredCompRelatedOrgsNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgNontaxable Benefits Related OrgsNontaxableBenefitsRelatedOrgsTotal Compensation Filing OrgTotalCompensationFilingOrgTotal Compensation Related OrgsTotalCompensationRelatedOrgsComp Report Prior990 Filing OrgCompReportPrior990FilingOrgComp Report Prior990 Related OrgsCompReportPrior990RelatedOrgs
LINDA A WOOLLEY
PRESIDENT & CEO304081015000003132000729730530186000
ROBERT TRAINO
ACTING CMO1576920001426000362690195387000
ROBERT GRECO
VP OF FINANCE & CONTROLLER1597310007133000382380205102000
SENNY BOONE
GENERAL COUNSEL1566000001296000394180197314000
JERRY CERASALE
SVP, GOVT AFFAIRS2251800004296000544120283888000
DAVID EVANS - THRU 102612
SVP CONTENT & EXPERIENCE1697900001480000411850212455000
LAWRENCE KIMMEL
FORMER CEO223490000401305000514030676198000
SUE GERAMIAN
FORMER CCO11234035000011257700025840161395000
KEN EBELING
FORMER SVP MEMBER & SEGMENTS8784600093343000222050203394000

Form990 Schedule J Part III Form990ScheduleJPartIII (3 entries)

Return ReferenceReturnReferenceExplanationExplanation
PART I, LINE 1ATHE PRESIDENT AND KEY EMPLOYEES OF THE ASSOCIATION ARE PROVIDED ANY NECESSARY OR REASONABLE TRAVEL AND ENTERTAINMENT OR OTHER BUSINESS RELATED EXPENSES. THIS POLICY APPLIES AS LONG AS IT IS FOR THE BENEFIT OF THE COMPANY. ANY PROVISIONS NOT STATED IN TRAVEL POLICY NEEDS APPROPRIATE AUTHORIZATION FROM A VP OR HIGHER. THEY ARE ALL NONTAXABLE. LINDA WOOLLEY RECEIVED A MEMBERSHIP FEE TO KENWOOD CLUB AND IT WAS NONTAXABLE.
PART I, LINE 1BSEE PART I, LINE 1A FOR EXPLANATION.
PART I, LINES 4A-BLINE 4A: THE FOLLOWING INDIVIDUALS RECEIVED SEVERANCE PAYMENTS, PER CONTRACT AGREEMENT: - LAWRENCE KIMMEL, FORMER CE0 - $400,000 - SUE GERAMIAN, FORMER COO - $112,338 - KEN EBELING, FORMER SVP MEMBER & SEGMENTS - $80,769 LINE 4B: LINDA WOOLLEY AND JERRY CERASALE PARTICIPATE IN THE SUPPLEMENTAL NONQUALIFIED RETIREMENT PLAN. THERE WERE NO PAYMENTS MADE TO THESE PARTICIPANTS IN THE FISCAL YEAR. THE VALUE OF THE NONQUALIFIED PLAN IS USUALLY CALCULATED ONCE THEY TERMINATE THEIR EMPLOYMENT.

Schedule O IRS990ScheduleO

General Explanation GeneralExplanation (8 entries)

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FORM 990, PART VI, SECTION A, LINE 6ANY ORGANIZATION, WHETHER INCORPORATED OR NOT, WHICH USES, CREATES, PRODUCES, SERVICES OR SUPPLIES MATERIALS FOR DIRECT MARKETING, AND ANY INDIVIDUAL WHO IS A GENERAL MEMBER, IS ELIGIBLE FOR MEMBERSHIP IN THIS ASSOCIATION. THE MEMBERSHIP OF THE ASSOCIATION SHALL BE CLASSIFIED AS FOLLOWS: COMPANY MEMBERSHIP OF THE ASSOCIATION SHALL CONSIST OF COMPANIES OR CORPORATIONS THAT ARE USERS, CREATORS, SUPPLIERS, SERVICES OR PRODUCERS OF ANY FORM OF DIRECT MARKETING. WITHIN COMPANY MEMBERSHIP THERE SHALL BE THREE TYPES OF MEMBERS VOTING, REGULAR AND SERVICE. REGULAR MEMBERSHIP SHALL CONSIST OF EMPLOYEES OF A COMPANY MEMBER WHO ARE CERTIFIED IN WRITING BY THE COMPANY MEMBER TO THE ASSOCIATION TO RECEIVE THE BENEFITS DESCRIBED IN SECTION 4 OF THE ARTICLE OF BYLAWS OTHER THAN THE RIGHTS TO VOTE AND TO HOLD OFFICE, AND WHO ARE INCLUDED IN THE BASIC DUES PAID BY THE COMPANY. THE NUMBER OF REGULAR MEMBERS THAT A COMPANY MEMBER SHALL BE ENTITLED TO SHALL BE DETERMINED BY THE FORMULA CONTAINED IN THE THEN CURRENT DUES SCHEDULE MAINTAINED BY THE ASSOCIATION. SERVICE MEMBERSHIP SHALL CONSIST OF EMPLOYEES OF A COMPANY MEMBER WHO ARE, UPON NOTICE TO THE VOTING MEMBER, TO RECEIVE THE BENEFITS DESCRIBED IN SECTION 4 OF THE ARTICLE OF BYLAWS OTHER THAN THE RIGHTS TO VOTE AND TO HOLD OFFICE, FOR WHICH EXTRA SERVICE MEMBERSHIP IS PAID. VOTING MEMBERSHIP, ONE OF THE MEMBERS (REGULAR OR SERVICE) FROM EACH COMPANY SHALL BE DESIGNATED AS THE VOTING MEMBER, CERTIFIED BY THE COMPANY MEMBER TO THE ASSOCIATION TO BE ITS OFFICIAL REPRESENTATIVE IN ALL THE AFFAIRS OF THE ASSOCIATION INCLUDING THE HOLDING OF OFFICE THEREIN DURING THE TERM OF SUCH CERTIFICATION. ANY CHANGE BY A COMPANY MEMBER OF SUCH A CERTIFICATION SHALL BE EFFECTIVE UPON THE RECEIPT BY THE ASSOCIATION OF A WRITTEN NOTICE THEREOF FROM THE COMPANY MEMBER AT LEAST TEN (10) DAYS PRIOR TO ANY REGULAR OR SPECIAL MEETING. EDUCATIONAL MEMBERSHIP SHALL INCLUDE ALL DULY LICENSED EDUCATIONAL INSTITUTIONS AND THOSE PERSONS ACTIVELY ENGAGED IN THE PROFESSION OF TEACHING ON A COLLEGE LEVEL OR ITS EQUIVALENT, WHO WILL RECEIVE THE BENEFITS DESCRIBED IN SECTION 4 OF THE ARTICLE OF BYLAWS OTHER THAN THE RIGHTS TO VOTE AND TO HOLD OFFICE. TRADE ASSOCIATION MEMBERSHIP SHALL INCLUDE TRADE ASSOCIATIONS WHOSE MEMBERSHIP INCLUDES A SUBSTANTIAL SEGMENT OF MEMBERS HAVING AN INTEREST IN DIRECT MAIL OR DIRECT MARKETING, WHO WILL RECEIVE THE BENEFITS OUTLINED IN SECTION 4 OF THE ARTICLE OF BYLAWS OTHER THAN THE RIGHTS TO VOTE AND TO HOLD OFFICE. GENERAL MEMBERSHIP SHALL INCLUDE ALL OTHER FORMS OF MEMBERSHIP NOT CONTAINED IN THESE BYLAWS, WHETHER ORGANIZATIONS OR INDIVIDUALS, INCLUDING DIFFERENT SUBCLASSES OF MEMBERS AS DETERMINED BY THE ASSOCIATION, HOWEVER DENOMINATED. SUCH MEMBERS WILL RECEIVE BENEFITS AS DETERMINED BY THE ASSOCIATION, OTHER THAN THE RIGHTS TO VOTE AND TO HOLD OFFICE.
FORM 990, PART VI, SECTION A, LINE 7AONE OF THE MEMBERS (REGULAR OR SERVICE) FROM EACH COMPANY SHALL BE DESIGNATED AS THE VOTING MEMBER AND SHALL HAVE THE RIGHT TO VOTE. THE VOTE OF THE VOTING MEMBER MAY BE CAST PERSONALLY OR BY A DULY DESIGNATED PROXY IN ACCORDANCE WITH PROCEDURES REASONABLY PRESCRIBED BY THE ASSOCIATION.
FORM 990, PART VI, SECTION B, LINE 11FORM 990 IS PREPARED WITH THE ASSISTANCE OF OUR OUTSIDE AUDIT AND TAX FIRM. IT IS REVIEWED BY THE ORGANIZATION'S PRESIDENT, CHIEF FINANCIAL OFFICER AND CONTROLLER BEFORE BEING SENT TO ITS GOVERNING BODY FOR REVIEW PRIOR TO SUBMISSION TO THE IRS.
FORM 990, PART VI, SECTION B, LINE 12CEACH OFFICER, KEY EMPLOYEE AND MEMBER OF THE BOARD OF DIRECTORS IS REQUIRED TO COMPLETE AND FILE WITH THE PRESIDENT OF THE ASSOCIATION A DISCLOSURE STATEMENT REGARDING POTENTIAL CONFLICTS OF INTEREST AND ANNUALLY FILE A STATEMENT OF CONTINUED ACCURACY THEREOF. IN THE EVENT OF A CONFLICT, THE INDIVIDUAL WITH SUCH CONFLICT IS PROHIBITED FROM PARTICIPATING IN THE DELIBERATION AND DECISION RELATED TO THE TRANSACTION.
FORM 990, PART VI, SECTION B, LINE 15COMPENSATION OF THE PRESIDENT OF THE ORGANIZATION IS DETERMINED BY THE COMPENSATION COMMITTEE OF THE BOARD OF TRUSTEES. THE COMMITTEE IS COMPRISED OF INDEPENDENT MEMBERS OF THE GOVERNING BOARD. COMPENSATION FOR THE PRESIDENT IS STATED IN THEIR CONTRACT ONCE AN AGREEMENT IS INITIATED. OTHER OFFICERS AND KEY EMPLOYEE COMPENSATION IS DETERMINED BY THE PRESIDENT IN COLLABORATION WITH THE CHAIRMAN OF THE BOARD OF TRUSTEES. OTHER OFFICERS AND KEY EMPLOYEE COMPENSATION IS CALCULATED BASED ON THE POSITION AND COMPARABLE INDUSTRY STANDARDS. THE ORGANIZATION ALSO USES DATA OF COMPARABLE COMPENSATION FOR SIMILARLY QUALIFIED PERSONS IN FUNCTIONALLY COMPARABLE POSITIONS AT SIMILARLY SITUATED ORGANIZATIONS AND CONTEMPORANEOUS DOCUMENTS AND RECORDKEEPING WITH RESPECT TO DELIBERATIONS AND DECISIONS REGARDING THE COMPENSATION ARRANGEMENT.
FORM 990, PART VI, SECTION C, LINE 19THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE NOT MADE AVAILABLE TO THE PUBLIC.
FORM 990, PART XI, LINE 9:NET INCOME FROM INTERNET ALLIANCE 188,361. CHANGE IN PENSION OTHER THAN NET PERIODIC PENSION COSTS 1,657,234. CUMULATIVE EFFECT OF ACCOUNTING CHANGE -3,868,746.CHANGES IN NET ASSETS OR FUND BALANCES:
FORM 990, PART VII, SECTION A:THE ORGANIZATION, IN A FULL TRANSPARENCY POSTURE TO REPORTING, IS REPORTING ALL BENEFITS IN FULL IN PART VII, COLUMN F AND NOT APPLYING THE $10,000 PER ITEM EXCEPTION FOR CERTAIN BENEFITS.

Schedule R IRS990ScheduleR

Form990 Schedule R Part II Form990ScheduleRPartII

Name Of Disregarded Entity NameOfDisregardedEntity

FieldValueIRS element (for citing)
Business Name Line1INTERNET ALLIANCEBusinessNameLine1

Address US AddressUS

FieldValueIRS element (for citing)
Address Line11615 L STREET NW STE 1100AddressLine1
CityWASHINGTONCity
StateDCState
ZIP Code20036ZIPCode
FieldValueIRS element (for citing)
EIN521275427EIN
Primary ActivitiesADVOCACYPrimaryActivities
Legal Domicile StateDCLegalDomicileState
Exempt Code Section501(C)(6)ExemptCodeSection

Direct Controlling Entity Name DirectControllingEntityName

FieldValueIRS element (for citing)
Business Name Line1DIRECT MARKETING ASSOCIATION INCBusinessNameLine1
FieldValueIRS element (for citing)
Controlled Org1ControlledOrg
FieldValueIRS element (for citing)
Receipt Of Int Ann Rents Royalties0ReceiptOfIntAnnRentsRoyalties
Gift Grant Or Cap Contr To Other Org0GiftGrantOrCapContrToOtherOrg
Gift Grant Or Cap Contr Fr Other Org0GiftGrantOrCapContrFrOtherOrg
Loans Or Guarantees To Other Org0LoansOrGuaranteesToOtherOrg
Loans Or Guarantees From Other Org0LoansOrGuaranteesFromOtherOrg
Dividends Related Organization0DividendsRelatedOrganization
Sale Of Assets To Other Org0SaleOfAssetsToOtherOrg
Purchase Of Assets From Other Org0PurchaseOfAssetsFromOtherOrg
Exchange Of Assets0ExchangeOfAssets
Rental Of Facilities To Other Orgs0RentalOfFacilitiesToOtherOrgs
Rental Of Facilities Fr Other Orgs0RentalOfFacilitiesFrOtherOrgs
Perform Of Services For Other Orgs0PerformOfServicesForOtherOrgs
Perform Of Services By Other Orgs0PerformOfServicesByOtherOrgs
Sharing Of Facilities1SharingOfFacilities
Sharing Of Paid Employees0SharingOfPaidEmployees
Reimbursement Paid To Other Org0ReimbursementPaidToOtherOrg
Reimbursement Paid By Other Org0ReimbursementPaidByOtherOrg
Other Transfer To Other Org0OtherTransferToOtherOrg
Other Transfer From Other Org0OtherTransferFromOtherOrg