BRAND SAFETY INSTITUTE INC: Form 990, tax year 2024

View the entire original 990 at ProPublica ↗

Organization: BRAND SAFETY INSTITUTE INC (EIN 84-1998960)
Tax period: 2024-01-01 to 2024-12-31
Filed: 2025-03-12
IRS object ID: 202500719349301010
Schema version: 2024v5.0
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule D
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Return	2025-03-12T09:19:42-05:00	ReturnTs
Tax Period End	2024-12-31	TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Field	Value	IRS element (for citing)
Preparer Firm EIN	541149263	PreparerFirmEIN

Preparer Firm Name PreparerFirmName

Field	Value	IRS element (for citing)
Business Name Line1	YOUNT HYDE & BARBOUR PC	BusinessNameLine1Txt

Preparer US Address PreparerUSAddress

Field	Value	IRS element (for citing)
Address Line1	PO BOX 2560	AddressLine1Txt
City	WINCHESTER	CityNm
State Abbreviation	VA	StateAbbreviationCd
ZIP	226041760	ZIPCd

Field	Value	IRS element (for citing)
Return Type	990	ReturnTypeCd
Tax Period Begin	2024-01-01	TaxPeriodBeginDt

Filer Filer

Field	Value	IRS element (for citing)
EIN	841998960	EIN

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	BRAND SAFETY INSTITUTE INC	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Business Name Control	BRAN	BusinessNameControlTxt
Phone	2024609859	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	20595 HOLYOKE DRIVE	AddressLine1Txt
City	ASHBURN	CityNm
State Abbreviation	VA	StateAbbreviationCd
ZIP	201473232	ZIPCd

Business Officer BusinessOfficerGrp

Field	Value	IRS element (for citing)
Person	NEAL THURMAN	PersonNm
Person Title	CO-FOUNDER	PersonTitleTxt
Phone	2024609859	PhoneNum
Signature	2025-03-06	SignatureDt
Discuss With Paid Preparer	Yes (1)	DiscussWithPaidPreparerInd

Field	Value	IRS element (for citing)
IRS Responsible Prty Info Curr	0	IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

Field	Value	IRS element (for citing)
Preparer Person	OLIVIA A HUTTON CPA	PreparerPersonNm
PTIN	P00964688	PTIN
Phone	5406623417	PhoneNum
Preparation	2025-03-06	PreparationDt

Field	Value	IRS element (for citing)
Tax	2024	TaxYr
Build TS	2025-03-06 01:10:19Z	BuildTS

Form 990 IRS990

Field	Value	IRS element (for citing)
Principal Officer	NEAL THURMAN	PrincipalOfficerNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	20595 HOLYOKE DRIVE	AddressLine1Txt
City	ASHBURN	CityNm
State Abbreviation	VA	StateAbbreviationCd
ZIP	201473232	ZIPCd

Field	Value	IRS element (for citing)
Gross Receipts	$494,560	GrossReceiptsAmt
Group Return For Affiliates	0	GroupReturnForAffiliatesInd
Organization501c	Yes (X)	Organization501cInd
Website Address	WWW.BRANDSAFETYINSTITUTE.COM	WebsiteAddressTxt
Type Of Organization Corp	Yes (X)	TypeOfOrganizationCorpInd
Formation	2019	FormationYr
Legal Domicile State	VA	LegalDomicileStateCd
Activity Or Mission	TO PROFESSIONALIZE AND ADVANCE THE EXECUTIVE CAPACITY NEEDED AT EVERY COMPANY TO PROTECT THEIR BRANDS THROUGH RESEARCH, ACCREDITATION, NETWORKING, AND EDUCATION. BY ACCREDITING BRAND SAFETY OFFICERS AND PROVIDING THEM WITH RELEVANT INFORMATION, EXPERTISE, AND CONNECTIONS, THE BRAND SAFETY INSTITUTE HELPS FOSTER A COMMUNITY OF BRAND LEADERS SAFEGUARD BOTH THEIR OWN BRANDS AND THE BROADER DIGITAL ADVERTISING SUPPLY CHAIN.	ActivityOrMissionDesc
Voting Members Governing Body	2	VotingMembersGoverningBodyCnt
Voting Members Independent	2	VotingMembersIndependentCnt
Total Employee	0	TotalEmployeeCnt
Total Volunteers	0	TotalVolunteersCnt
Total Gross UBI	$0	TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm	$0	NetUnrelatedBusTxblIncmAmt
PY Contributions Grants	$0	PYContributionsGrantsAmt
CY Contributions Grants	$0	CYContributionsGrantsAmt
PY Program Service Revenue	$536,678	PYProgramServiceRevenueAmt
CY Program Service Revenue	$494,560	CYProgramServiceRevenueAmt
PY Investment Income	$0	PYInvestmentIncomeAmt
CY Investment Income	$0	CYInvestmentIncomeAmt
PY Other Revenue	$0	PYOtherRevenueAmt
CY Other Revenue	$0	CYOtherRevenueAmt
PY Total Revenue	$536,678	PYTotalRevenueAmt
CY Total Revenue	$494,560	CYTotalRevenueAmt
PY Grants And Similar Paid	$0	PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid	$0	CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members	$0	PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members	$0	CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid	$0	PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid	$0	CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns	$0	PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns	$0	CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense	$0	CYTotalFundraisingExpenseAmt
PY Other Expenses	$741,435	PYOtherExpensesAmt
CY Other Expenses	$640,142	CYOtherExpensesAmt
PY Total Expenses	$741,435	PYTotalExpensesAmt
CY Total Expenses	$640,142	CYTotalExpensesAmt
PY Revenues Less Expenses	-$204,757	PYRevenuesLessExpensesAmt
CY Revenues Less Expenses	-$145,582	CYRevenuesLessExpensesAmt
Total Assets BOY	$455,288	TotalAssetsBOYAmt
Total Assets EOY	$408,122	TotalAssetsEOYAmt
Total Liabilities BOY	$80,966	TotalLiabilitiesBOYAmt
Total Liabilities EOY	$179,382	TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY	$374,322	NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY	$228,740	NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part III	Yes (X)	InfoInScheduleOPartIIIInd
Mission	TO PROFESSIONALIZE AND ADVANCE THE EXECUTIVE CAPACITY NEEDED AT EVERY COMPANY TO PROTECT THEIR BRANDS THROUGH RESEARCH, ACCREDITATION, NETWORKING, AND EDUCATION. BY ACCREDITING BRAND SAFETY OFFICERS AND PROVIDING THEM WITH RELEVANT INFORMATION, EXPERTISE, AND CONNECTIONS, THE BRAND SAFETY INSTITUTE HELPS FOSTER A COMMUNITY OF BRAND LEADERS SAFEGUARD BOTH THEIR OWN BRANDS AND THE BROADER DIGITAL ADVERTISING SUPPLY CHAIN.	MissionDesc
Significant New Program Srvc	0	SignificantNewProgramSrvcInd
Significant Change	0	SignificantChangeInd
Desc	TO PROFESSIONALIZE AND ADVANCE THE EXECUTIVE CAPACITY NEEDED AT EVERY COMPANY TO PROTECT THEIR BRANDS THROUGH RESEARCH, ACCREDITATION, NETWORKING, AND EDUCATION. BY ACCREDITING BRAND SAFETY OFFICERS AND PROVIDING THEM WITH RELEVANT INFORMATION, EXPERTISE, AND CONNECTIONS, THE BRAND SAFETY INSTITUTE HELPS FOSTER A COMMUNITY OF BRAND LEADERS SAFEGUARD BOTH THEIR OWN BRANDS AND THE BROADER DIGITAL ADVERTISING SUPPLY CHAIN.	Desc
Described In Section501c3	0	DescribedInSection501c3Ind
Schedule B Required	0	ScheduleBRequiredInd
Political Campaign Acty	0	PoliticalCampaignActyInd
Subject To Proxy Tax	0	SubjectToProxyTaxInd
Donor Advised Fund	0	DonorAdvisedFundInd
Conservation Easements	0	ConservationEasementsInd
Collections Of Art	0	CollectionsOfArtInd
Credit Counseling	0	CreditCounselingInd
Donor Rstr Or Quasi Endowments	0	DonorRstrOrQuasiEndowmentsInd
Report Land Building Equipment	0	ReportLandBuildingEquipmentInd
Report Investments Other Sec	0	ReportInvestmentsOtherSecInd
Report Program Related Invst	0	ReportProgramRelatedInvstInd
Report Other Assets	0	ReportOtherAssetsInd
Report Other Liabilities	Yes (1)	ReportOtherLiabilitiesInd
Include FIN48 Footnote	0	IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt	0	IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt	0	ConsolidatedAuditFinclStmtInd
School Operating	0	SchoolOperatingInd
Foreign Office	0	ForeignOfficeInd
Foreign Activities	0	ForeignActivitiesInd
More Than5000 K To Org	0	MoreThan5000KToOrgInd
More Than5000 K To Individuals	0	MoreThan5000KToIndividualsInd
Professional Fundraising	0	ProfessionalFundraisingInd
Fundraising Activities	0	FundraisingActivitiesInd
Gaming Activities	0	GamingActivitiesInd
Operate Hospital	0	OperateHospitalInd
Grants To Organizations	0	GrantsToOrganizationsInd
Grants To Individuals	0	GrantsToIndividualsInd
Schedule J Required	0	ScheduleJRequiredInd
Tax Exempt Bonds	0	TaxExemptBondsInd
Loan Outstanding	0	LoanOutstandingInd
Grant To Related Person	0	GrantToRelatedPersonInd
Business Rln With Org Mem	0	BusinessRlnWithOrgMemInd
Business Rln With Fam Mem	0	BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent	0	BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri	0	DeductibleNonCashContriInd
Deductible Art Contribution	0	DeductibleArtContributionInd
Terminate Operations	0	TerminateOperationsInd
Partial Liquidation	0	PartialLiquidationInd
Disregarded Entity	0	DisregardedEntityInd
Related Entity	0	RelatedEntityInd
Related Organization Ctrl Ent	0	RelatedOrganizationCtrlEntInd
Activities Conducted Prtshp	0	ActivitiesConductedPrtshpInd
Schedule O Required	Yes (1)	ScheduleORequiredInd
IRP Document	7	IRPDocumentCnt
IRP Document W2 G	0	IRPDocumentW2GCnt
Backup Wthld Compliance	Yes (1)	BackupWthldComplianceInd
Employee	0	EmployeeCnt
Unrelated Bus Incm Over Limit	0	UnrelatedBusIncmOverLimitInd
Foreign Financial Account	0	ForeignFinancialAccountInd
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTransInd
Taxable Party Notification	0	TaxablePartyNotificationInd
Nondeductible Contributions	0	NondeductibleContributionsInd
Indoor Tanning Services	0	IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt	0	SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc	0	SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VI	Yes (X)	InfoInScheduleOPartVIInd
Governing Body Voting Members	2	GoverningBodyVotingMembersCnt
Independent Voting Member	2	IndependentVotingMemberCnt
Family Or Business Rln	Yes (1)	FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties	0	DelegationOfMgmtDutiesInd
Change To Org Documents	0	ChangeToOrgDocumentsInd
Material Diversion Or Misuse	0	MaterialDiversionOrMisuseInd
Members Or Stockholders	0	MembersOrStockholdersInd
Election Of Board Members	0	ElectionOfBoardMembersInd
Decisions Subject To Approva	0	DecisionsSubjectToApprovaInd
Minutes Of Governing Body	Yes (1)	MinutesOfGoverningBodyInd
Minutes Of Committees	Yes (1)	MinutesOfCommitteesInd
Officer Mailing Address	0	OfficerMailingAddressInd
Local Chapters	0	LocalChaptersInd
Form990 Provided To Gvrn Body	Yes (1)	Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy	Yes (1)	ConflictOfInterestPolicyInd
Annual Disclosure Covered Prsn	Yes (1)	AnnualDisclosureCoveredPrsnInd
Regular Monitoring Enfrc	Yes (1)	RegularMonitoringEnfrcInd
Whistleblower Policy	0	WhistleblowerPolicyInd
Document Retention Policy	0	DocumentRetentionPolicyInd
Compensation Process CEO	0	CompensationProcessCEOInd
Compensation Process Other	0	CompensationProcessOtherInd
Investment In Joint Venture	0	InvestmentInJointVentureInd
Own Website	Yes (X)	OwnWebsiteInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	THE INSTITUTE	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Phone	2024609859	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	20595 HOLYOKE DRIVE	AddressLine1Txt
City	ASHBURN	CityNm
State Abbreviation	VA	StateAbbreviationCd
ZIP	201473232	ZIPCd

Field	Value	IRS element (for citing)
No Listed Persons Compensated	Yes (X)	NoListedPersonsCompensatedInd

Form990 Part VII Section A Form990PartVIISectionAGrp (2 entries)

TitleTitleTxt	Average Hours Per WeekAverageHoursPerWeekRt	Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd	Reportable Comp From OrgReportableCompFromOrgAmt	Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt	Other CompensationOtherCompensationAmt
NEAL THURMAN
CO-FOUNDER	20.00	Yes (X)	$0	$0	$0
MICHAEL ZANEIS
CO-FOUNDER	20.00	Yes (X)	$0	$0	$0

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	$0	TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org	$0	TotReportableCompRltdOrgAmt
Total Other Compensation	$0	TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K	0	IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed	0	FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K	0	TotalCompGreaterThan150KInd
Compensation From Other Srcs	0	CompensationFromOtherSrcsInd
Cntrct Rcvd Greater Than100 K	0	CntrctRcvdGreaterThan100KCnt

Program Service Revenue ProgramServiceRevenueGrp (3 entries)

DescDesc	BusinessBusinessCd	Total Revenue ColumnTotalRevenueColumnAmt	Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
SPONSORSHIP REVENUE	516210	$480,834	$480,834
TRAINING AND CERTIFICA	611430	$12,226	$12,226
EDUCATIONAL DEVELOPMEN	611430	$1,500	$1,500

Field	Value	IRS element (for citing)
Total Program Service Revenue	$494,560	TotalProgramServiceRevenueAmt

Total Revenue TotalRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$494,560	TotalRevenueColumnAmt
Related Or Exempt Func Income	$494,560	RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue	$0	UnrelatedBusinessRevenueAmt
Exclusion	$0	ExclusionAmt

Field	Value	IRS element (for citing)
Info In Schedule O Part IX	Yes (X)	InfoInScheduleOPartIXInd

Fees For Services Management FeesForServicesManagementGrp

Field	Value	IRS element (for citing)
Total	$300,000	TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

Field	Value	IRS element (for citing)
Total	$100	TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

Field	Value	IRS element (for citing)
Total	$5,326	TotalAmt

Fees For Services Other FeesForServicesOtherGrp

Field	Value	IRS element (for citing)
Total	$313,025	TotalAmt

Advertising AdvertisingGrp

Field	Value	IRS element (for citing)
Total	$6,225	TotalAmt

Information Technology InformationTechnologyGrp

Field	Value	IRS element (for citing)
Total	$15,441	TotalAmt

Other Expenses OtherExpensesGrp

Field	Value	IRS element (for citing)
Desc	BANK FEES	Desc
Total	$25	TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

Field	Value	IRS element (for citing)
Total	$640,142	TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

Field	Value	IRS element (for citing)
BOY	$451,688	BOYAmt
EOY	$345,842	EOYAmt

Accounts Receivable AccountsReceivableGrp

Field	Value	IRS element (for citing)
EOY	$30,000	EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

Field	Value	IRS element (for citing)
BOY	$3,600	BOYAmt
EOY	$32,280	EOYAmt

Total Assets TotalAssetsGrp

Field	Value	IRS element (for citing)
BOY	$455,288	BOYAmt
EOY	$408,122	EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

Field	Value	IRS element (for citing)
BOY	$16,750	BOYAmt
EOY	$36,000	EOYAmt

Deferred Revenue DeferredRevenueGrp

Field	Value	IRS element (for citing)
BOY	$64,166	BOYAmt
EOY	$143,332	EOYAmt

Other Liabilities OtherLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$50	BOYAmt
EOY	$50	EOYAmt

Total Liabilities TotalLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$80,966	BOYAmt
EOY	$179,382	EOYAmt

Field	Value	IRS element (for citing)
Organization Follows FASB117	Yes (X)	OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$374,322	BOYAmt
EOY	$228,740	EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$374,322	BOYAmt
EOY	$228,740	EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$455,288	BOYAmt
EOY	$408,122	EOYAmt

Field	Value	IRS element (for citing)
Reconcilation Revenue Expnss	-$145,582	ReconcilationRevenueExpnssAmt
Other Changes In Net Assets	$0	OtherChangesInNetAssetsAmt
Method Of Accounting Accrual	Yes (X)	MethodOfAccountingAccrualInd
Accountant Compile Or Review	0	AccountantCompileOrReviewInd
FS Audited	0	FSAuditedInd
Federal Grant Audit Required	0	FederalGrantAuditRequiredInd

Schedule D IRS990ScheduleD

Field	Value	IRS element (for citing)
Total Book Value Land Buildings	$0	TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp

Field	Value	IRS element (for citing)
Desc	START UP LOAN	Desc
Amt	$50	Amt

Field	Value	IRS element (for citing)
Total Liability	$50	TotalLiabilityAmt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (5 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
FORM 990, PART VI, SECTION A, LINE 2	THE DIRECTORS ARE BUSINESS PARNTERS IN OTHER ENTITIES
FORM 990, PART VI, SECTION B, LINE 11B	BOARD MEMBERS REVIEW THE 990 PRIOR TO FILING.
FORM 990, PART VI, SECTION B, LINE 12C	THE INSTITUTE CONSTANTLY MONITORS AND ENFORCES COMPLIANCE WITH ANY TYPE OF CONFLICT OF INTEREST.
FORM 990, PART VI, SECTION C, LINE 19	PRIMARY EXEMPT PURPOSE - THE BRAND SAFETY INSTITUTE WAS FOUNDED TO PROFESSIONALIZE AND ADVANCE THE EXECUTIVE CAPACITY NEEDED AT EVERY COMPANY TO PROTECT THEIR BRANDS THROUGH RESEARCH, ACCREDITATION, NETWORKING, AND EDUCATION. BY ACCREDITING BRAND SAFETY OFFICERS AND PROVIDING THEM WITH RELEVANT INFORMATION, EXPERTISE, AND CONNECTIONS, THE BRAND SAFETY INSTITUTE HELPS FOSTER A COMMUNITY OF BRAND LEADERS SAFEGUARD BOTH THEIR OWN BRANDS AND THE BROADER DIGITAL ADVERTISING SUPPLY CHAIN.
FORM 990, PART IX, LINE 11G	CONSULTING 313,025.