STRATEGY STUDIO / PUBLIC DATA EXPLORER

BRAND SAFETY INSTITUTE INC

Cite this

Plain text BRAND SAFETY INSTITUTE INC. Strategy Studio, nonprofit organization profile, tax years 2020–2025. https://strategystudio.org/org/841998960. Retrieved 2026-10-20.

APA Strategy Studio. (n.d.). BRAND SAFETY INSTITUTE INC [Nonprofit organization profile; tax years 2020–2025]. Retrieved October 20, 2026, from https://strategystudio.org/org/841998960

MLA “BRAND SAFETY INSTITUTE INC.” Strategy Studio, tax years 2020–2025, https://strategystudio.org/org/841998960. Accessed 20 Oct. 2026.

Retrieved 2026-10-20; covers tax years 2020–2025. Data: Strategy Studio, CC BY 4.0.

2025 · Form 990 · revenue $36K · expenses $562K · assets $249K

EIN
84-1998960
Address
20595 HOLYOKE DR, ASHBURN, VA 20147-3232
Website
WWW.BRANDSAFETYINSTITUTE.COM
NTEE code
S41
Subsection
501(c)(6)
Ruling year
2020
Cross-check
ProPublica Nonprofit Explorer

Mission

TO PROFESSIONALIZE AND ADVANCE THE EXECUTIVE CAPACITY NEEDED AT EVERY COMPANY TO PROTECT THEIR BRANDS THROUGH RESEARCH, ACCREDITATION, NETWORKING, AND EDUCATION. BY ACCREDITING BRAND SAFETY OFFICERS AND PROVIDING THEM WITH RELEVANT INFORMATION, EXPERTISE, AND CONNECTIONS, THE BRAND SAFETY INSTITUTE HELPS FOSTER A COMMUNITY OF BRAND LEADERS SAFEGUARD BOTH THEIR OWN BRANDS AND THE BROADER DIGITAL ADVERTISING SUPPLY CHAIN.

Each tax year counts once: when a return was amended, only the latest return for that period is used below (superseded returns stay listed, greyed, under Finances).

People paid by the organization

None of the 3 people listed on these returns reported compensation from the organization. They are listed below.

Officers and directors, no compensation reported

3 people listed on the returns with $0 (or no amount) in every compensation column: current people first. Hours are as filed on the latest return each person appears on.

NameLatest titleYearsHrs/wk (latest)CompensationOrganizations
Neal Thurman CO-FOUNDER2020-2025 20 $0 reported 1
Michael Zaneis CO-FOUNDER2021-2025 20 $0 reported 1
Mike Zaneis (former) CO-FOUNDER2020 20 $0 reported 1

People by year

2025 · 2 people listed · none paid · 0 employees · 0 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
NEAL THURMAN CO-FOUNDER20 $0$0$0 $01
MICHAEL ZANEIS CO-FOUNDER20 $0$0$0 $01
2024 · 2 people listed · none paid · 0 employees · 0 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
NEAL THURMAN CO-FOUNDER20 $0$0$0 $01
MICHAEL ZANEIS CO-FOUNDER20 $0$0$0 $01
2023 · 2 people listed · none paid · 0 employees · 0 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
NEAL THURMAN CO-FOUNDER20 $0$0$0 $01
MICHAEL ZANEIS CO-FOUNDER20 $0$0$0 $01
2022 · 2 people listed · none paid · 0 employees · 0 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
NEAL THURMAN CO-FOUNDER20 $0$0$0 $01
MICHAEL ZANEIS CO-FOUNDER20 $0$0$0 $01
2021 · 2 people listed · none paid · 0 employees · 0 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
NEAL THURMAN CO-FOUNDER20 $0$0$0 $01
MICHAEL ZANEIS CO-FOUNDER20 $0$0$0 $01
2020 · 2 people listed · none paid
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
NEAL THURMAN CO-FOUNDER30 $0-$0 $01
MIKE ZANEIS CO-FOUNDER20 $0-$0 $01

Highest-paid independent contractors

2025 · 3 contractors · $538K
NameLocationServicePaid
BRAND SAFE VENTURESASHBURN, VAADMINISTRATIVE$300,000
LOUIS W JONES IVGUERNEVILLE, CACONSULTING$120,000
DAVID MURNICKFAIRFIELD, CTCONSULTING$117,500

Who gave

Contributor names are not public for this form type.

Public charities filing Form 990 or 990-EZ report large donors on Schedule B, but the IRS withholds their names and addresses from public copies. Private foundations (990-PF) are different: their contributors are public.

Finances

Newest first. Each filing: its name on one row, its figures on the row beneath. Greyed filings are superseded by a later return for the same period and are left out everywhere else on this page.

RevenueExpensesAssetsNet assetsContributionsProgram revenueOfficer payEmployeesVolunteers
2025 · Form 990 period ending 2025-12-31 · view filing · original 990 ↗
$35,970$562,093 $249,499-$297,383 $0$35,970 $000
2024 · Form 990 period ending 2024-12-31 · view filing · original 990 ↗
$494,560$640,142 $408,122$228,740 $0$494,560 $000
2023 · Form 990 period ending 2023-12-31 · view filing · original 990 ↗
$536,678$741,435 $455,288$374,322 $0$536,678 $000
2022 · Form 990 period ending 2022-12-31 · view filing · original 990 ↗
$757,990$403,424 $916,307$583,247 $0$757,990 $000
2021 · Form 990 period ending 2021-12-31 · view filing · original 990 ↗
$337,965$180,117 $709,541$207,848 $0$337,965 $000
2020 · Form 990EZ period ending 2020-12-31 · view filing · original 990 ↗
$50,000- $50,050$50,000 -$50,000 ---

Funders of this organization

Not reported: no grants to this organization appear in the filings we have (tax years 2010 to 2025).

Similar organizations

Ranked without any AI: same NTEE code first, then the same NTEE group; then revenue within 2x, 5x or 10x; then the same state; then similar name and mission text. Same state only · More (100)

OrganizationStateNTEELatest revenueLatest expensesTop-paid titleTop payWhy similar
VIRGINIA ASSOCIATION OF COMMUNITY MANAGERS INCVAS41 $42,000$44,403 Director$0 Same NTEE code S41, revenue within 2x, same state, similar mission
RICHMOND CHAPTER OF THE NATIONAL ASSOC OF WOMEN BUSINESS OWNERS INCVAS41 $42,245$55,058 President$0 Same NTEE code S41, revenue within 2x, same state
SHENANDOAH VALLEY BUILDERS ASSOCIATIONVAS41 $28,530$35,777 DIRECTOR$0 Same NTEE code S41, revenue within 2x, same state
INTERNATIONAL COACH FEDERATION GREATER RICHMOND CHAPTERVAS41 $27,817$21,117 President$0 Same NTEE code S41, revenue within 2x, same state
ARLINGTON COUNTY BAR ASSOCIATIONVAS41 $43,826$22,171 PRESIDENT$0 Same NTEE code S41, revenue within 2x, same state
RICHMOND CPCU SOCIETY CHAPTERVAS41 $42,495$30,283 Director$0 Same NTEE code S41, revenue within 2x, same state
ACC MEMBERS FOUNDATIONVAS41 $42,593$41,742 Director$0 Same NTEE code S41, revenue within 2x, same state
NATIONAL MEDPEDS RESIDENTS ASSOCIATIONVAS41 $29,238$38,291 Coordinator$42,300 Same NTEE code S41, revenue within 2x, same state
VIRGINIA COLLABORATIVE PROFESSIONALS INCVAS41 $28,826$31,196 Imm Past Chair$0 Same NTEE code S41, revenue within 2x, same state
ESTATE PLANNING COUNCIL OF RICHMOND VIRGINIAVAS41 $36,851$43,204 IMMEDIATE PAST PRESIDENT$0 Same NTEE code S41, revenue within 2x, same state
WEST POINT-TRI RIVERS CHAMBER OF COMMERCE INCVAS41 $36,933$30,838 VicePresident$0 Same NTEE code S41, revenue within 2x, same state
MID-ATLANTIC FACILITATORS NETWORKVAS41 $28,595$34,164 Treasurer$0 Same NTEE code S41, revenue within 2x, same state
WEST VIRGINIA PEST MANAGEMENT ASSOCIATION INCVAS41 $28,729$25,529 IMMEDIATE PAST PRESIDENT$0 Same NTEE code S41, revenue within 2x, same state
AFGHAN AMERICAN CHAMBER OF COMMERCEVAS41 $35,150$63,546 President & CEO$0 Same NTEE code S41, revenue within 2x, same state
ATLANTA CHAPTER THE CONSTRUCTION SPECIFICATIONS INSTITUTE INCGAS41 $32,166$23,749 CFO$0 Same NTEE code S41, revenue within 2x
NEW ENGLAND CHAPTER OF METALSSERVICE CENTER INSTITUTE INCMAS41 $42,558$33,013 TREASURER$0 Same NTEE code S41, revenue within 2x
INSTITUTE OF INTERNAL AUDITORSMAS41 $42,060$74,052 CO-PRESIDENT$0 Same NTEE code S41, revenue within 2x
MKCPA INCKSS41 $31,400$35,497 President$0 Same NTEE code S41, revenue within 2x
OPA MEMBERS INCCAS41 $43,293$61,557 President$0 Same NTEE code S41, revenue within 2x
NEW ENGLAND ISRAEL BUSINESS COUNCIL INCMAS41 $31,661$18,093 EXECUTIVE DI$15,000 Same NTEE code S41, revenue within 2x
PROJECT MANAGEMENT INSTITUTEILS41 $30,139$20,539 PRESIDENT$0 Same NTEE code S41, revenue within 2x
NATIONAL AFRICAN AMERICAN INSURANCE ASSOCIATION NEW YORK TRI-STATENYS41 $32,257$28,510 PRESIDENT$0 Same NTEE code S41, revenue within 2x
H I C OF STATEN ISLAND INCNYS41 $40,347$52,499 Treasurer$0 Same NTEE code S41, revenue within 2x
SDLAMA INCSDS41 $32,052$37,748 VICE PRESIDE$0 Same NTEE code S41, revenue within 2x
OHIO WIRELESS AND BROADBAND ASSOCIATION INCOHS41 $31,040$36,285 SECRETARY$0 Same NTEE code S41, revenue within 2x

Who funds organizations like this

Grantors that funded the 100 most similar organizations. Ranked by total given to them. Foundations (990-PF) and donor-advised fund sponsors only. Same matching as Funders above (by EIN, or by name for foundations).

GrantorTypeTotal givenGrantsOrganizations fundedYearsWhich ones
COMBINED JEWISH PHILANTHROPIES OF GREATER BOSTON INC DAF sponsor$302,6001 12016–2016 NEW ENGLAND ISRAEL BUSINESS COUNCIL INC
THE AYCO CHARITABLE FOUNDATION DAF sponsor$10,0001 12021–2021 ACC MEMBERS FOUNDATION
DENTON FAMILY CHARITABLE FOUNDATION LTD Private foundation$5001 12019–2019 SHENANDOAH VALLEY BUILDERS ASSOCIATION

The full list · all similar organizations

Where the money went

Every expense line on each return, biggest first: Form 990 Part IX (with its program, management and fundraising columns), 990-EZ Part I, or 990-PF Part I. Event marks lines the organization itself describes as events. “Events” in each summary adds those lines, conferences and meetings, and the direct costs of fundraising events. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.

2025 · Form 990 · $562,093 spent · pay $0 · grants $0 · events $0
LineAs describedTotalProgramManagementFundraisingShare
Fees: management $300,000--- 53.4%
Fees: other services $224,000--- 39.9%
Information technology $19,600--- 3.5%
Advertising and promotion $13,688--- 2.4%
Fees: accounting $3,305--- 0.6%
Insurance $1,400--- 0.2%
Fees: legal $100--- 0.0%
Total$562,093100%

View the filing

2024 · Form 990 · $640,142 spent · pay $0 · grants $0 · events $0
LineAs describedTotalProgramManagementFundraisingShare
Fees: other services $313,025--- 48.9%
Fees: management $300,000--- 46.9%
Information technology $15,441--- 2.4%
Advertising and promotion $6,225--- 1.0%
Fees: accounting $5,326--- 0.8%
Fees: legal $100--- 0.0%
Other (as described)BANK FEES $25--- 0.0%
Total$640,142100%

View the filing

2023 · Form 990 · $741,435 spent · pay $0 · grants $0 · events $0
LineAs describedTotalProgramManagementFundraisingShare
Fees: other services $407,287--- 54.9%
Fees: management $300,000--- 40.5%
Other (as described)MARKETING $16,777--- 2.3%
Information technology $7,200--- 1.0%
Other (as described)MEMBER ACTIVITIES $5,000--- 0.7%
Fees: accounting $4,292--- 0.6%
Travel $879--- 0.1%
Total$741,435100%

View the filing

2022 · Form 990 · $403,424 spent · pay $0 · grants $0 · events $533
LineAs describedTotalProgramManagementFundraisingShare
Fees: other services $386,441--- 95.8%
Advertising and promotion $5,000--- 1.2%
Information technology $3,600--- 0.9%
Travel $3,440--- 0.9%
Office expenses $2,659--- 0.7%
Other (as described)MARKETING $1,721--- 0.4%
Conferences, conventions and meetings $533--- 0.1%
Other (as described)BANK FEES $30--- 0.0%
Total$403,424100%

View the filing

2021 · Form 990 · $180,117 spent · pay $0 · grants $0 · events $0
LineAs describedTotalProgramManagementFundraisingShare
Fees: other services $173,643--- 96.4%
Fees: accounting $3,934--- 2.2%
Other (as described)DUES AND SUBSCRIPTIONS $2,500--- 1.4%
Other (as described)BANK FEES $25--- 0.0%
Other (as described)BUSINESS TAX $15--- 0.0%
Total$180,117100%

View the filing