BRAND SAFETY INSTITUTE INC
Cite this
Plain text BRAND SAFETY INSTITUTE INC. Strategy Studio, nonprofit organization profile, tax years 2020–2025. https://strategystudio.org/org/841998960. Retrieved 2026-10-20.
APA Strategy Studio. (n.d.). BRAND SAFETY INSTITUTE INC [Nonprofit organization profile; tax years 2020–2025]. Retrieved October 20, 2026, from https://strategystudio.org/org/841998960
MLA “BRAND SAFETY INSTITUTE INC.” Strategy Studio, tax years 2020–2025, https://strategystudio.org/org/841998960. Accessed 20 Oct. 2026.
Retrieved 2026-10-20; covers tax years 2020–2025. Data: Strategy Studio, CC BY 4.0.
2025 · Form 990 · revenue $36K · expenses $562K · assets $249K
- EIN
- 84-1998960
- Address
- 20595 HOLYOKE DR, ASHBURN, VA 20147-3232
- Website
- WWW.BRANDSAFETYINSTITUTE.COM
- NTEE code
- S41
- Subsection
- 501(c)(6)
- Ruling year
- 2020
- Cross-check
- ProPublica Nonprofit Explorer
Mission
TO PROFESSIONALIZE AND ADVANCE THE EXECUTIVE CAPACITY NEEDED AT EVERY COMPANY TO PROTECT THEIR BRANDS THROUGH RESEARCH, ACCREDITATION, NETWORKING, AND EDUCATION. BY ACCREDITING BRAND SAFETY OFFICERS AND PROVIDING THEM WITH RELEVANT INFORMATION, EXPERTISE, AND CONNECTIONS, THE BRAND SAFETY INSTITUTE HELPS FOSTER A COMMUNITY OF BRAND LEADERS SAFEGUARD BOTH THEIR OWN BRANDS AND THE BROADER DIGITAL ADVERTISING SUPPLY CHAIN.
Each tax year counts once: when a return was amended, only the latest return for that period is used below (superseded returns stay listed, greyed, under Finances).
People paid by the organization
None of the 3 people listed on these returns reported compensation from the organization. They are listed below.
Officers and directors, no compensation reported
3 people listed on the returns with $0 (or no amount) in every compensation column: current people first. Hours are as filed on the latest return each person appears on.
| Name | Latest title | Years | Hrs/wk (latest) | Compensation | Organizations |
|---|---|---|---|---|---|
| Neal Thurman | CO-FOUNDER | 2020-2025 | 20 | $0 reported | 1 |
| Michael Zaneis | CO-FOUNDER | 2021-2025 | 20 | $0 reported | 1 |
| Mike Zaneis (former) | CO-FOUNDER | 2020 | 20 | $0 reported | 1 |
People by year
2025 · 2 people listed · none paid · 0 employees · 0 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| NEAL THURMAN | CO-FOUNDER | 20 | $0 | $0 | $0 | $0 | 1 |
| MICHAEL ZANEIS | CO-FOUNDER | 20 | $0 | $0 | $0 | $0 | 1 |
2024 · 2 people listed · none paid · 0 employees · 0 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| NEAL THURMAN | CO-FOUNDER | 20 | $0 | $0 | $0 | $0 | 1 |
| MICHAEL ZANEIS | CO-FOUNDER | 20 | $0 | $0 | $0 | $0 | 1 |
2023 · 2 people listed · none paid · 0 employees · 0 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| NEAL THURMAN | CO-FOUNDER | 20 | $0 | $0 | $0 | $0 | 1 |
| MICHAEL ZANEIS | CO-FOUNDER | 20 | $0 | $0 | $0 | $0 | 1 |
2022 · 2 people listed · none paid · 0 employees · 0 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| NEAL THURMAN | CO-FOUNDER | 20 | $0 | $0 | $0 | $0 | 1 |
| MICHAEL ZANEIS | CO-FOUNDER | 20 | $0 | $0 | $0 | $0 | 1 |
2021 · 2 people listed · none paid · 0 employees · 0 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| NEAL THURMAN | CO-FOUNDER | 20 | $0 | $0 | $0 | $0 | 1 |
| MICHAEL ZANEIS | CO-FOUNDER | 20 | $0 | $0 | $0 | $0 | 1 |
2020 · 2 people listed · none paid
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| NEAL THURMAN | CO-FOUNDER | 30 | $0 | - | $0 | $0 | 1 |
| MIKE ZANEIS | CO-FOUNDER | 20 | $0 | - | $0 | $0 | 1 |
Highest-paid independent contractors
2025 · 3 contractors · $538K
| Name | Location | Service | Paid |
|---|---|---|---|
| BRAND SAFE VENTURES | ASHBURN, VA | ADMINISTRATIVE | $300,000 |
| LOUIS W JONES IV | GUERNEVILLE, CA | CONSULTING | $120,000 |
| DAVID MURNICK | FAIRFIELD, CT | CONSULTING | $117,500 |
Who gave
Contributor names are not public for this form type.
Public charities filing Form 990 or 990-EZ report large donors on Schedule B, but the IRS withholds their names and addresses from public copies. Private foundations (990-PF) are different: their contributors are public.
Finances
Newest first. Each filing: its name on one row, its figures on the row beneath. Greyed filings are superseded by a later return for the same period and are left out everywhere else on this page.
| Revenue | Expenses | Assets | Net assets | Contributions | Program revenue | Officer pay | Employees | Volunteers |
|---|---|---|---|---|---|---|---|---|
| 2025 · Form 990 | ||||||||
| $35,970 | $562,093 | $249,499 | -$297,383 | $0 | $35,970 | $0 | 0 | 0 |
| 2024 · Form 990 | ||||||||
| $494,560 | $640,142 | $408,122 | $228,740 | $0 | $494,560 | $0 | 0 | 0 |
| 2023 · Form 990 | ||||||||
| $536,678 | $741,435 | $455,288 | $374,322 | $0 | $536,678 | $0 | 0 | 0 |
| 2022 · Form 990 | ||||||||
| $757,990 | $403,424 | $916,307 | $583,247 | $0 | $757,990 | $0 | 0 | 0 |
| 2021 · Form 990 | ||||||||
| $337,965 | $180,117 | $709,541 | $207,848 | $0 | $337,965 | $0 | 0 | 0 |
| 2020 · Form 990EZ | ||||||||
| $50,000 | - | $50,050 | $50,000 | - | $50,000 | - | - | - |
Funders of this organization
Not reported: no grants to this organization appear in the filings we have (tax years 2010 to 2025).
Similar organizations
Ranked without any AI: same NTEE code first, then the same NTEE group; then revenue within 2x, 5x or 10x; then the same state; then similar name and mission text. Same state only · More (100)
| Organization | State | NTEE | Latest revenue | Latest expenses | Top-paid title | Top pay | Why similar |
|---|---|---|---|---|---|---|---|
| VIRGINIA ASSOCIATION OF COMMUNITY MANAGERS INC | VA | S41 | $42,000 | $44,403 | Director | $0 | Same NTEE code S41, revenue within 2x, same state, similar mission |
| RICHMOND CHAPTER OF THE NATIONAL ASSOC OF WOMEN BUSINESS OWNERS INC | VA | S41 | $42,245 | $55,058 | President | $0 | Same NTEE code S41, revenue within 2x, same state |
| SHENANDOAH VALLEY BUILDERS ASSOCIATION | VA | S41 | $28,530 | $35,777 | DIRECTOR | $0 | Same NTEE code S41, revenue within 2x, same state |
| INTERNATIONAL COACH FEDERATION GREATER RICHMOND CHAPTER | VA | S41 | $27,817 | $21,117 | President | $0 | Same NTEE code S41, revenue within 2x, same state |
| ARLINGTON COUNTY BAR ASSOCIATION | VA | S41 | $43,826 | $22,171 | PRESIDENT | $0 | Same NTEE code S41, revenue within 2x, same state |
| RICHMOND CPCU SOCIETY CHAPTER | VA | S41 | $42,495 | $30,283 | Director | $0 | Same NTEE code S41, revenue within 2x, same state |
| ACC MEMBERS FOUNDATION | VA | S41 | $42,593 | $41,742 | Director | $0 | Same NTEE code S41, revenue within 2x, same state |
| NATIONAL MEDPEDS RESIDENTS ASSOCIATION | VA | S41 | $29,238 | $38,291 | Coordinator | $42,300 | Same NTEE code S41, revenue within 2x, same state |
| VIRGINIA COLLABORATIVE PROFESSIONALS INC | VA | S41 | $28,826 | $31,196 | Imm Past Chair | $0 | Same NTEE code S41, revenue within 2x, same state |
| ESTATE PLANNING COUNCIL OF RICHMOND VIRGINIA | VA | S41 | $36,851 | $43,204 | IMMEDIATE PAST PRESIDENT | $0 | Same NTEE code S41, revenue within 2x, same state |
| WEST POINT-TRI RIVERS CHAMBER OF COMMERCE INC | VA | S41 | $36,933 | $30,838 | VicePresident | $0 | Same NTEE code S41, revenue within 2x, same state |
| MID-ATLANTIC FACILITATORS NETWORK | VA | S41 | $28,595 | $34,164 | Treasurer | $0 | Same NTEE code S41, revenue within 2x, same state |
| WEST VIRGINIA PEST MANAGEMENT ASSOCIATION INC | VA | S41 | $28,729 | $25,529 | IMMEDIATE PAST PRESIDENT | $0 | Same NTEE code S41, revenue within 2x, same state |
| AFGHAN AMERICAN CHAMBER OF COMMERCE | VA | S41 | $35,150 | $63,546 | President & CEO | $0 | Same NTEE code S41, revenue within 2x, same state |
| ATLANTA CHAPTER THE CONSTRUCTION SPECIFICATIONS INSTITUTE INC | GA | S41 | $32,166 | $23,749 | CFO | $0 | Same NTEE code S41, revenue within 2x |
| NEW ENGLAND CHAPTER OF METALSSERVICE CENTER INSTITUTE INC | MA | S41 | $42,558 | $33,013 | TREASURER | $0 | Same NTEE code S41, revenue within 2x |
| INSTITUTE OF INTERNAL AUDITORS | MA | S41 | $42,060 | $74,052 | CO-PRESIDENT | $0 | Same NTEE code S41, revenue within 2x |
| MKCPA INC | KS | S41 | $31,400 | $35,497 | President | $0 | Same NTEE code S41, revenue within 2x |
| OPA MEMBERS INC | CA | S41 | $43,293 | $61,557 | President | $0 | Same NTEE code S41, revenue within 2x |
| NEW ENGLAND ISRAEL BUSINESS COUNCIL INC | MA | S41 | $31,661 | $18,093 | EXECUTIVE DI | $15,000 | Same NTEE code S41, revenue within 2x |
| PROJECT MANAGEMENT INSTITUTE | IL | S41 | $30,139 | $20,539 | PRESIDENT | $0 | Same NTEE code S41, revenue within 2x |
| NATIONAL AFRICAN AMERICAN INSURANCE ASSOCIATION NEW YORK TRI-STATE | NY | S41 | $32,257 | $28,510 | PRESIDENT | $0 | Same NTEE code S41, revenue within 2x |
| H I C OF STATEN ISLAND INC | NY | S41 | $40,347 | $52,499 | Treasurer | $0 | Same NTEE code S41, revenue within 2x |
| SDLAMA INC | SD | S41 | $32,052 | $37,748 | VICE PRESIDE | $0 | Same NTEE code S41, revenue within 2x |
| OHIO WIRELESS AND BROADBAND ASSOCIATION INC | OH | S41 | $31,040 | $36,285 | SECRETARY | $0 | Same NTEE code S41, revenue within 2x |
Who funds organizations like this
Grantors that funded the 100 most similar organizations. Ranked by total given to them. Foundations (990-PF) and donor-advised fund sponsors only. Same matching as Funders above (by EIN, or by name for foundations).
| Grantor | Type | Total given | Grants | Organizations funded | Years | Which ones |
|---|---|---|---|---|---|---|
| COMBINED JEWISH PHILANTHROPIES OF GREATER BOSTON INC | DAF sponsor | $302,600 | 1 | 1 | 2016–2016 | NEW ENGLAND ISRAEL BUSINESS COUNCIL INC |
| THE AYCO CHARITABLE FOUNDATION | DAF sponsor | $10,000 | 1 | 1 | 2021–2021 | ACC MEMBERS FOUNDATION |
| DENTON FAMILY CHARITABLE FOUNDATION LTD | Private foundation | $500 | 1 | 1 | 2019–2019 | SHENANDOAH VALLEY BUILDERS ASSOCIATION |
The full list · all similar organizations
Where the money went
Every expense line on each return, biggest first: Form 990 Part IX (with its program, management and fundraising columns), 990-EZ Part I, or 990-PF Part I. Event marks lines the organization itself describes as events. “Events” in each summary adds those lines, conferences and meetings, and the direct costs of fundraising events. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.
2025 · Form 990 · $562,093 spent · pay $0 · grants $0 · events $0
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Fees: management | $300,000 | - | - | - | 53.4% | |
| Fees: other services | $224,000 | - | - | - | 39.9% | |
| Information technology | $19,600 | - | - | - | 3.5% | |
| Advertising and promotion | $13,688 | - | - | - | 2.4% | |
| Fees: accounting | $3,305 | - | - | - | 0.6% | |
| Insurance | $1,400 | - | - | - | 0.2% | |
| Fees: legal | $100 | - | - | - | 0.0% | |
| Total | $562,093 | 100% |
2024 · Form 990 · $640,142 spent · pay $0 · grants $0 · events $0
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Fees: other services | $313,025 | - | - | - | 48.9% | |
| Fees: management | $300,000 | - | - | - | 46.9% | |
| Information technology | $15,441 | - | - | - | 2.4% | |
| Advertising and promotion | $6,225 | - | - | - | 1.0% | |
| Fees: accounting | $5,326 | - | - | - | 0.8% | |
| Fees: legal | $100 | - | - | - | 0.0% | |
| Other (as described) | BANK FEES | $25 | - | - | - | 0.0% |
| Total | $640,142 | 100% |
2023 · Form 990 · $741,435 spent · pay $0 · grants $0 · events $0
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Fees: other services | $407,287 | - | - | - | 54.9% | |
| Fees: management | $300,000 | - | - | - | 40.5% | |
| Other (as described) | MARKETING | $16,777 | - | - | - | 2.3% |
| Information technology | $7,200 | - | - | - | 1.0% | |
| Other (as described) | MEMBER ACTIVITIES | $5,000 | - | - | - | 0.7% |
| Fees: accounting | $4,292 | - | - | - | 0.6% | |
| Travel | $879 | - | - | - | 0.1% | |
| Total | $741,435 | 100% |
2022 · Form 990 · $403,424 spent · pay $0 · grants $0 · events $533
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Fees: other services | $386,441 | - | - | - | 95.8% | |
| Advertising and promotion | $5,000 | - | - | - | 1.2% | |
| Information technology | $3,600 | - | - | - | 0.9% | |
| Travel | $3,440 | - | - | - | 0.9% | |
| Office expenses | $2,659 | - | - | - | 0.7% | |
| Other (as described) | MARKETING | $1,721 | - | - | - | 0.4% |
| Conferences, conventions and meetings | $533 | - | - | - | 0.1% | |
| Other (as described) | BANK FEES | $30 | - | - | - | 0.0% |
| Total | $403,424 | 100% |
2021 · Form 990 · $180,117 spent · pay $0 · grants $0 · events $0
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Fees: other services | $173,643 | - | - | - | 96.4% | |
| Fees: accounting | $3,934 | - | - | - | 2.2% | |
| Other (as described) | DUES AND SUBSCRIPTIONS | $2,500 | - | - | - | 1.4% |
| Other (as described) | BANK FEES | $25 | - | - | - | 0.0% |
| Other (as described) | BUSINESS TAX | $15 | - | - | - | 0.0% |
| Total | $180,117 | 100% |