ORLANDO ORANGE COUNTY CONVENTION & VISITORS BUREAU INC: Form 990, tax year 2011

View the entire original 990 at ProPublica ↗

Organization: ORLANDO ORANGE COUNTY CONVENTION & VISITORS BUREAU INC (EIN 59-2395248)
Tax period: 2011-01-01 to 2011-12-31
Filed: 2012-07-30
IRS object ID: 201232129349300223
Schema version: 2011v1.2
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule B
Schedule C
Schedule D
Schedule J
Schedule L
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Timestamp	2012-07-30T10:20:10-05:00	Timestamp
Tax Period End Date	2011-12-31	TaxPeriodEndDate

Preparer Firm PreparerFirm

Field	Value	IRS element (for citing)
EIN	593651466	EIN

Preparer Firm Business Name PreparerFirmBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	CROSS FERNANDEZ & RILEY LLP	BusinessNameLine1

Preparer Firm US Address PreparerFirmUSAddress

Field	Value	IRS element (for citing)
Address Line1	201 S ORANGE AVE SUITE 800	AddressLine1
City	ORLANDO	City
State	FL	State
ZIP Code	328013421	ZIPCode

Field	Value	IRS element (for citing)
Return Type	990	ReturnType
Tax Period Begin Date	2011-01-01	TaxPeriodBeginDate

Filer Filer

Field	Value	IRS element (for citing)
EIN	592395248	EIN

Name Name

Field	Value	IRS element (for citing)
Business Name Line1	ORLANDOORANGE COUNTY CONVENTION	BusinessNameLine1
Business Name Line2	AND VISITORS BUREAU INC	BusinessNameLine2

Field	Value	IRS element (for citing)
Name Control	ORLA	NameControl
Phone	4073635800	Phone

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	6700 FORUM DRIVE NO 100	AddressLine1
City	ORLANDO	City
State	FL	State
ZIP Code	32821	ZIPCode

Officer Officer

Field	Value	IRS element (for citing)
Name	LARRY HENRICHS	Name
Title	COO/CFO	Title
Phone	4073635800	Phone
Date Signed	2012-07-30	DateSigned
Authorize Third Party	1	AuthorizeThirdParty

Preparer Preparer

Field	Value	IRS element (for citing)
Name	ANNE-MARIE BARRETT CPA	Name
PTIN	P00546302	PTIN
Phone	4078416930	Phone

Field	Value	IRS element (for citing)
Tax Year	2011	TaxYear
Build TS	2016-02-24 21:20:13Z	BuildTS

Form 990 IRS990

Doing Business As DoingBusinessAs

Field	Value	IRS element (for citing)
Business Name Line1	VISIT ORLANDO	BusinessNameLine1

Field	Value	IRS element (for citing)
Name Of Principal Officer Person	LARRY HENRICHS	NameOfPrincipalOfficerPerson

Address Principal Officer US AddressPrincipalOfficerUS

Field	Value	IRS element (for citing)
Address Line1	6700 FORUM DRIVE NO 100	AddressLine1
City	ORLANDO	City
State	FL	State
ZIP Code	32821	ZIPCode

Field	Value	IRS element (for citing)
Gross Receipts	55903868	GrossReceipts
Group Return For Affiliates	0	GroupReturnForAffiliates
Organization501c	X	Organization501c
Web Site	WWW.VISITORLANDO.COM/CVB	WebSite
Type Of Organization Corporation	X	TypeOfOrganizationCorporation
Year Formation	1983	YearFormation
State Legal Domicile	FL	StateLegalDomicile
Activity Or Mission Description	THE MISSION OF THE ORLANDO/ORANGE COUNTY CONVENTION & VISITORS BUREAU, INC., AS THE INDUSTRY'S LEADER, IS TO BRAND, MARKET AND SELL THE AREA GLOBALLY AS A PREMIER LEISURE, CONVENTION AND BUSINESS DESTINATION FOR THE CONTINUAL ECONOMIC BENEFIT OF THE COMMUNITY.	ActivityOrMissionDescription
Nbr Voting Members Governing Body	31	NbrVotingMembersGoverningBody
Nbr Independent Voting Members	31	NbrIndependentVotingMembers
Total Nbr Employees	507	TotalNbrEmployees
Total Nbr Volunteers	0	TotalNbrVolunteers
Total Gross UBI	3729742	TotalGrossUBI
Net Unrelated Business Txbl Income	-9663	NetUnrelatedBusinessTxblIncome
Contributions Grants Prior Year	33375615	ContributionsGrantsPriorYear
Contributions Grants Current Year	37387012	ContributionsGrantsCurrentYear
Program Service Revenue Prior Year	7781993	ProgramServiceRevenuePriorYear
Program Service Revenue CY	8500812	ProgramServiceRevenueCY
Investment Income Prior Year	1185	InvestmentIncomePriorYear
Investment Income Current Year	41276	InvestmentIncomeCurrentYear
Other Revenue Prior Year	779868	OtherRevenuePriorYear
Other Revenue Current Year	969955	OtherRevenueCurrentYear
Total Revenue Prior Year	41938661	TotalRevenuePriorYear
Total Revenue Current Year	46899055	TotalRevenueCurrentYear
Grants And Similar Amnts Prior Year	0	GrantsAndSimilarAmntsPriorYear
Grants And Similar Amnts CY	0	GrantsAndSimilarAmntsCY
Benefits Paid To Members Prior Year	0	BenefitsPaidToMembersPriorYear
Benefits Paid To Members CY	0	BenefitsPaidToMembersCY
Salaries Etc Prior Year	14130624	SalariesEtcPriorYear
Salaries Etc Current Year	15180869	SalariesEtcCurrentYear
Total Prof Fundrsng Exp Prior Year	0	TotalProfFundrsngExpPriorYear
Total Prof Fundrsng Exp CY	0	TotalProfFundrsngExpCY
Total Fundrsng Exp Current Year	0	TotalFundrsngExpCurrentYear
Other Expense Prior Year	26724771	OtherExpensePriorYear
Other Expenses Current Year	27521171	OtherExpensesCurrentYear
Total Expenses Prior Year	40855395	TotalExpensesPriorYear
Total Expenses Current Year	42702040	TotalExpensesCurrentYear
Revenues Less Expenses Prior Year	1083266	RevenuesLessExpensesPriorYear
Revenues Less Expenses CY	4197015	RevenuesLessExpensesCY
Total Assets BOY	14745170	TotalAssetsBOY
Total Assets EOY	20360347	TotalAssetsEOY
Total Liabilities BOY	4397577	TotalLiabilitiesBOY
Total Liabilities EOY	5857404	TotalLiabilitiesEOY
Net Assets Or Fund Balances BOY	10347593	NetAssetsOrFundBalancesBOY
Net Assets Or Fund Balances EOY	14502943	NetAssetsOrFundBalancesEOY
Mission Description	THE MISSION OF THE ORLANDO/ORANGE COUNTY CONVENTION & VISITORS BUREAU, INC., AS THE INDUSTRY'S LEADER, IS TO BRAND, MARKET AND SELL THE AREA GLOBALLY AS A PREMIER LEISURE, CONVENTION AND BUSINESS DESTINATION FOR THE CONTINUAL ECONOMIC BENEFIT OF THE COMMUNITY.	MissionDescription
Significant New Program Services	0	SignificantNewProgramServices
Significant Change	0	SignificantChange
Description	CONVENTION AND HOUSING SERVICES - PROVISION OF PERSONNEL, EQUIPMENT AND RESERVATION ASSISTANCE TO CONVENTIONS SCHEDULED IN THE ORLANDO/ORANGE COUNTY AREA.	Description

Activity2 Activity2

Field	Value	IRS element (for citing)
Description	TOURISM, CONVENTION SALES, PROMOTION - PROMOTE ORLANDO AND ORANGE COUNTY AS A DESTINATION FOR TOURISTS AND LOCATION FOR CONVENTIONS AND TRADE SHOWS.	Description

Activity3 Activity3

Field	Value	IRS element (for citing)
Description	MEMBERSHIP SERVICES - PROVISION OF INFORMATION AND SCHEDULE EDUCATIONAL MEETINGS AND SEMINARS FOR MEMBERSHIP.	Description

Field	Value	IRS element (for citing)
Described In501 C3	0	DescribedIn501C3
Schedule B Required	1	ScheduleBRequired
Political Activities	0	PoliticalActivities
Subject To Proxy Tax	1	SubjectToProxyTax
Donor Advised Funds	0	DonorAdvisedFunds
Conservation Easements	0	ConservationEasements
Collections Of Art	0	CollectionsOfArt
Credit Counseling	0	CreditCounseling
Term Or Permanent Endowments	0	TermOrPermanentEndowments
Report Land Bldg Equip	1	ReportLandBldgEquip
Report Invest Oth Securities	1	ReportInvestOthSecurities
Report Prog Rel Invest	0	ReportProgRelInvest
Report Other Assets	0	ReportOtherAssets
Report Other Liabilities	0	ReportOtherLiabilities
Report Fin48 Footnote	1	ReportFin48Footnote
Independent Audit Financial Stmt	1	IndependentAuditFinancialStmt
Consolidated Audit Financial Stmt	0	ConsolidatedAuditFinancialStmt
School	0	School
Foreign Office	0	ForeignOffice
Foreign Activities	0	ForeignActivities
More Than5000 K To Organizations	0	MoreThan5000KToOrganizations
More Than5000 K To Individuals	0	MoreThan5000KToIndividuals
Professional Fundraising	0	ProfessionalFundraising
Fundraising Activities	0	FundraisingActivities
Gaming	0	Gaming
Hospital	0	Hospital
Grants To Organizations	0	GrantsToOrganizations
Grants To Individuals	0	GrantsToIndividuals
Schedule J Required	1	ScheduleJRequired
Tax Exempt Bonds	0	TaxExemptBonds
Loan To Officer Or DQP	0	LoanToOfficerOrDQP
Grant To Related Person	0	GrantToRelatedPerson
Bsnss Rltnshp With Organization	0	BsnssRltnshpWithOrganization
Bsnss Rltnshp Thru Family Member	0	BsnssRltnshpThruFamilyMember
Officer Entity With Bsnss Rltnshp	1	OfficerEntityWithBsnssRltnshp
Deductible Non Cash Contributions	0	DeductibleNonCashContributions
Deductible Contributions Of Art	0	DeductibleContributionsOfArt
Terminated	0	Terminated
Partial Liquidation	0	PartialLiquidation
Disregarded Entity	0	DisregardedEntity
Related Entity	0	RelatedEntity
Related Org Controlled Entity	0	RelatedOrgControlledEntity
Transaction Related Entity	0	TransactionRelatedEntity
Activities Conducted Partnership	0	ActivitiesConductedPartnership
Schedule O Required	1	ScheduleORequired
Number Forms Transmitted With1096	43	NumberFormsTransmittedWith1096
Number W2 G Included	0	NumberW2GIncluded
Compliance With Backup Witholding	1	ComplianceWithBackupWitholding
Number Of Employees	507	NumberOfEmployees
Employment Tax Returns Filed	1	EmploymentTaxReturnsFiled
Unrelated Business Income	1	UnrelatedBusinessIncome
Form990-T Filed	1	Form990-TFiled
Foreign Financial Account	0	ForeignFinancialAccount
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTrans
Taxable Party Notification	0	TaxablePartyNotification
Non Deductible Contributions	0	NonDeductibleContributions
Indoor Tanning Services	0	IndoorTanningServices
Info In Schedule O Part VI	X	InfoInScheduleOPartVI
Nbr Voting Governing Body Members	31	NbrVotingGoverningBodyMembers
Number Independent Voting Members	31	NumberIndependentVotingMembers
Family Or Business Relationship	0	FamilyOrBusinessRelationship
Delegation Of Management Duties	0	DelegationOfManagementDuties
Changes To Organizing Docs	0	ChangesToOrganizingDocs
Material Diversion Or Misuse	0	MaterialDiversionOrMisuse
Members Or Stockholders	1	MembersOrStockholders
Election Of Board Members	1	ElectionOfBoardMembers
Decisions Subject To Approval	0	DecisionsSubjectToApproval
Minutes Of Governing Body	1	MinutesOfGoverningBody
Minutes Of Committees	1	MinutesOfCommittees
Officer Mailing Address	0	OfficerMailingAddress
Local Chapters	0	LocalChapters
Form990 Provided To Governing Body	1	Form990ProvidedToGoverningBody
Conflict Of Interest Policy	1	ConflictOfInterestPolicy
Annual Disclosure Covered Persons	1	AnnualDisclosureCoveredPersons
Regular Monitoring Enforcement	1	RegularMonitoringEnforcement
Whistleblower Policy	1	WhistleblowerPolicy
Document Retention Policy	1	DocumentRetentionPolicy
Compensation Process CEO	1	CompensationProcessCEO
Compensation Process Other	1	CompensationProcessOther
Investment In Joint Venture	0	InvestmentInJointVenture
Own Website	X	OwnWebsite
Other Website	X	OtherWebsite

The Books Are In Care Of TheBooksAreInCareOf

Name Business NameBusiness

Field	Value	IRS element (for citing)
Business Name Line1	LARRY HENRICHS	BusinessNameLine1

Field	Value	IRS element (for citing)
Telephone Number	4073635800	TelephoneNumber

Address US AddressUS

Field	Value	IRS element (for citing)
Address Line1	6700 FORUM DRIVE SUITE 100	AddressLine1
City	ORLANDO	City
State	FL	State
ZIP Code	328218017	ZIPCode

Field	Value	IRS element (for citing)
Info In Schedule O Part VII	X	InfoInScheduleOPartVII

Form990 Part VII Section A Form990PartVIISectionA (48 entries)

TitleTitle	Average Hours Per WeekAverageHoursPerWeek	Individual Trustee Or DirectorIndividualTrusteeOrDirector	OfficerOfficer	Reportable Comp From OrganizationReportableCompFromOrganization	Reportable Comp From Related OrgsReportableCompFromRelatedOrgs	Other CompensationOtherCompensation	Key EmployeeKeyEmployee	Highest Compensated EmployeeHighestCompensatedEmployee
PAUL TANG
CHAIR	6.00	X	X	0	0	0
PAUL S MEARS III
CHAIR-ELECT	4.00	X	X	0	0	0
GEORGE AGUEL
PAST CHAIR	4.00	X	X	0	0	0
WILLIAM A DAVIS
TREASURER	4.00	X	X	0	0	0
STEVEN JAMIESON
SECRETARY	4.00	X	X	0	0	0
KEVIN HEALY
ELECTED DIRECTOR	4.00	X		0	0	0
STEVE CONTOS
ELECTED DIRECTOR	4.00	X		0	0	0
GREG HAUENSTEIN
ELECTED DIRECTOR	4.00	X		0	0	0
PATRICK ALIU
ELECTED DIRECTOR	4.00	X		0	0	0
PETER KACHERIS
ELECTED DIRECTOR	4.00	X		0	0	0
ALEX MARTINS
ELECTED DIRECTOR	4.00	X		0	0	0
CRAIG SWYGERT
ELECTED DIRECTOR	4.00	X		0	0	0
OLGA CALVET
ELECTED DIRECTOR	4.00	X		0	0	0
ALAN VILLAVERDE
ELECTED DIRECTOR	4.00	X		0	0	0
YOLANDA LONDONO
ELECTED DIRECTOR	4.00	X		0	0	0
JOHN MARZANO
ELECTED DIRECTOR	4.00	X		0	0	0
LESLIE MENICHINI
ELECTED DIRECTOR	4.00	X		0	0	0
DANIEL B BROWN
ELECTED DIRECTOR	4.00	X		0	0	0
MARGOT H KNIGHT
DIRECTOR-AT-LARGE	4.00	X		0	0	0
DONALD ENGFER
DIRECTOR-AT-LARGE	4.00	X		0	0	0
DAVID BARTEK
DIRECTOR-AT-LARGE	4.00	X		0	0	0
JESSIE ALLEN
EX-OFFICIO DIRECTOR	4.00	X		0	0	0
DANIEL HOLSENBECK
EX-OFFICIO DIRECTOR	4.00	X		0	0	0
RICH MALADECKI
EX-OFFICIO DIRECTOR	4.00	X		0	0	0
CAROLYN FENNELL
EX-OFFICIO DIRECTOR	4.00	X		0	0	0
MARTIN RUBIN
EX-OFFICIO	4.00	X		0	0	0
ANNE SONNTAG
EX-OFFICIO	4.00	X		0	0	0
BROOKE R BONNETT
DESIGNATED DIRECTOR	4.00	X		0	0	0
GRACIELA NORIEGA-JACOBY
DESIGNATED DIRECTOR	4.00	X		0	0	0
ROGER CEPERO
APPOINTED DIRECTOR	4.00	X		0	0	0
CRAIG MATEER
APPOINTED DIRECTOR	4.00	X		0	0	0
GARY SAIN
PRESIDENT/CEO	60.00	X	X	385547	0	22557
LARRY HENRICHS
COO/CFO	60.00		X	233277	0	21248
LAURENCE BARRON
CHIEF DIGITAL OFFICER	40.00			154059	0	17625	X
DANIELLE COURTENAY
CHIEF MARKETING OFFICER	40.00			215065	0	21387	X
PETER CRANIS
VP OF GLOBAL CONSUMER MARKETING	40.00			121735	0	13917	X
SUSAN GREER
VP OF GLOBAL PUBLICITY	40.00			111418	0	13953	X
DEBORAH KICKLIGHTER HENRICHS
VP OF PUBLICATIONS & INTER	40.00			145990	0	16390	X
MELISSA JOHANTGEN
VP OF MEMBER SERVICES	40.00			118373	0	15834	X
TAMMI RUNZLER
SENIOR VP OF CONVENTION SALES & SERVICES	40.00			212513	0	19508	X
JAIR SANTOS
VP OF GLOBAL TRAVEL SALES & MARKETING	40.00			144378	0	16921	X
KAREN SOTO
ASSOCIATE VP OF HUMAN RESO	40.00			108054	0	13837	X
SHERYL TAYLOR
ASSOCIATE VP OF PARTNER DEVELOPMENT	40.00			153911	0	18273	X
TERRI DOUGHERTY
SENIOR MANAGER PARTNER DEVELOPMENT	40.00			185914	0	19110		X
NANCY MCFADYEN
SENIOR NATIONAL ACCOUNT EX	40.00			140601	0	6274		X
SUSAN ZEIRI
REGIONAL ACCOUNT EXECUTIVE	40.00			145703	0	16152		X
FRED SHEA
VP OF STRATEGIC PARTNERSHI	40.00			159986	0	18176		X
VICKIE KELIHER
DIRECTOR OF CITYWIDE SALES	40.00			143632	0	16195		X

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	2880156	TotalReportableCompFromOrg
Total Reportable Comp Frm Rltd Orgs	0	TotalReportableCompFrmRltdOrgs
Total Other Compensation	287357	TotalOtherCompensation
Number Individuals GT100 K	27	NumberIndividualsGT100K
Formers Listed	0	FormersListed
Total Comp GT150 K	1	TotalCompGT150K
Compensation From Other Sources	0	CompensationFromOtherSources

Contractor Compensation ContractorCompensation (5 entries)

Address Line1AddressOfContractor/AddressUS/AddressLine1	CityAddressOfContractor/AddressUS/City	StateAddressOfContractor/AddressUS/State	ZIP CodeAddressOfContractor/AddressUS/ZIPCode	Description Of ServicesDescriptionOfServices	CompensationCompensation	Address Line1AddressOfContractor/AddressForeign/AddressLine1	CityAddressOfContractor/AddressForeign/City	CountryAddressOfContractor/AddressForeign/Country	Postal CodeAddressOfContractor/AddressForeign/PostalCode
22 SQUARED INC
PO BOX 102688	ATLANTA	GA	303680688	MEDIA/AGENCY/MARKETING	3044397
TOTAL MEDIA LIMITED
				MEDIA/AGENCY/MARKETING	1458861	125 KENSINGTON HIGH ST	LONDON	UK	W85KF
SOUTHWEST MEDIA GROUP INC
2100 ROSS AVE SUITE 3000	DALLAS	TX	75201	MEDIA/AGENCY/MARKETING	1449525
GOOGLE INC
PO BOX 39000	SAN FRANCISCO	CA	941393181	ADVERTISING	1124394
WOLF PROPAGANDA LTDA
				MEDIA/AGENCY/MARKETING	1047099	25-4 ANDAR-CONJ 401 CEP	SAO PAULO	BR

Field	Value	IRS element (for citing)
Number Of Contractors GT100 K	39	NumberOfContractorsGT100K
Membership Dues	2650912	MembershipDues
Government Grants	34736100	GovernmentGrants
Total Contributions	37387012	TotalContributions

Program Service Revenue ProgramServiceRevenue (3 entries)

DescriptionDescription	Business CodeBusinessCode	Total Revenue ColumnTotalRevenueColumn	Related Or Exempt Function IncomeRelatedOrExemptFunctionIncome	Unrelated Business RevenueUnrelatedBusinessRevenue
TOURISM MARKETING	900004	4604356	4604356
PUBLICATIONS	541800	2897055	119371	2777684
CONVENTION/HOUSING SVC	900004	999401	999401

Field	Value	IRS element (for citing)
Total Program Service Revenue	8500812	TotalProgramServiceRevenue

Investment Income InvestmentIncome

Field	Value	IRS element (for citing)
Total Revenue Column	41835	TotalRevenueColumn
Exclusion	$41,835	ExclusionAmount

Less Cost Oth Basis Sales Expenses LessCostOthBasisSalesExpenses

Field	Value	IRS element (for citing)
Other	559	Other

Gain Or Loss GainOrLoss

Field	Value	IRS element (for citing)
Other	-559	Other

Net Gain Or Loss Investments NetGainOrLossInvestments

Field	Value	IRS element (for citing)
Total Revenue Column	-559	TotalRevenueColumn
Related Or Exempt Function Income	-559	RelatedOrExemptFunctionIncome

Field	Value	IRS element (for citing)
Gross Sales Of Inventory	9956312	GrossSalesOfInventory
Cost Of Goods Sold	9004254	CostOfGoodsSold

Net Income Or Loss NetIncomeOrLoss

Field	Value	IRS element (for citing)
Total Revenue Column	952058	TotalRevenueColumn
Unrelated Business Revenue	952058	UnrelatedBusinessRevenue

Other Revenue Misc OtherRevenueMisc

Field	Value	IRS element (for citing)
Description	OTHER	Description
Business Code	900099	BusinessCode
Total Revenue Column	17897	TotalRevenueColumn
Related Or Exempt Function Income	17897	RelatedOrExemptFunctionIncome

Field	Value	IRS element (for citing)
Total Other Revenue	17897	TotalOtherRevenue

Total Revenue TotalRevenue

Field	Value	IRS element (for citing)
Total Revenue Column	46899055	TotalRevenueColumn
Related Or Exempt Function Income	5740466	RelatedOrExemptFunctionIncome
Unrelated Business Revenue	3729742	UnrelatedBusinessRevenue
Exclusion	$41,835	ExclusionAmount

Comp Current Officers Directors CompCurrentOfficersDirectors

Field	Value	IRS element (for citing)
Total	2315770	Total

Other Salaries And Wages OtherSalariesAndWages

Field	Value	IRS element (for citing)
Total	10240969	Total

Pension Plan Contributions PensionPlanContributions

Field	Value	IRS element (for citing)
Total	555874	Total

Other Employee Benefits OtherEmployeeBenefits

Field	Value	IRS element (for citing)
Total	1135623	Total

Payroll Taxes PayrollTaxes

Field	Value	IRS element (for citing)
Total	932633	Total

Fees For Services Legal FeesForServicesLegal

Field	Value	IRS element (for citing)
Total	30175	Total

Fees For Services Accounting FeesForServicesAccounting

Field	Value	IRS element (for citing)
Total	44072	Total

Fees For Services Lobbying FeesForServicesLobbying

Field	Value	IRS element (for citing)
Total	17320	Total

Fees For Services Invst Mgmnt Fees FeesForServicesInvstMgmntFees

Field	Value	IRS element (for citing)
Total	25000	Total

Advertising Advertising

Field	Value	IRS element (for citing)
Total	13080894	Total

Office Expenses OfficeExpenses

Field	Value	IRS element (for citing)
Total	873661	Total

Information Technology InformationTechnology

Field	Value	IRS element (for citing)
Total	708581	Total

Occupancy Occupancy

Field	Value	IRS element (for citing)
Total	892712	Total

Travel Travel

Field	Value	IRS element (for citing)
Total	1667703	Total

Travel Entrtnmnt Public Officials TravelEntrtnmntPublicOfficials

Field	Value	IRS element (for citing)
Total	8918	Total

Conferences Meetings ConferencesMeetings

Field	Value	IRS element (for citing)
Total	1864528	Total

Interest Interest

Field	Value	IRS element (for citing)
Total	2111	Total

Depreciation Depletion DepreciationDepletion

Field	Value	IRS element (for citing)
Total	317198	Total

Insurance Insurance

Field	Value	IRS element (for citing)
Total	75848	Total

Other Expenses OtherExpenses (4 entries)

DescriptionDescription	TotalTotal
AGENCY/INT'L REPRESENT	2754135
PUBLICATIONS PRINTING	1194416
RESEARCH	776219
PROMOTIONS & RELATED	434278

All Other Expenses AllOtherExpenses

Field	Value	IRS element (for citing)
Total	2753402	Total

Total Functional Expenses TotalFunctionalExpenses

Field	Value	IRS element (for citing)
Total	42702040	Total

Cash Non Interest Bearing CashNonInterestBearing

Field	Value	IRS element (for citing)
BOY	4898	BOY
EOY	5116	EOY

Savings And Temp Cash Investments SavingsAndTempCashInvestments

Field	Value	IRS element (for citing)
BOY	5464134	BOY
EOY	8652495	EOY

Accounts Receivable AccountsReceivable

Field	Value	IRS element (for citing)
BOY	4931843	BOY
EOY	5771801	EOY

Other Notes Loans Receivable Net OtherNotesLoansReceivableNet

Field	Value	IRS element (for citing)
BOY	1100000	BOY
EOY	495000	EOY

Inventories For Sale Or Use InventoriesForSaleOrUse

Field	Value	IRS element (for citing)
BOY	698172	BOY
EOY	762085	EOY

Prepaid Expenses Deferred Charges PrepaidExpensesDeferredCharges

Field	Value	IRS element (for citing)
BOY	791701	BOY
EOY	765625	EOY

Field	Value	IRS element (for citing)
Land Buildings Equipment Basis	4032208	LandBuildingsEquipmentBasis
Land Bldg Equipment Accum Deprec	3260757	LandBldgEquipmentAccumDeprec

Land Buildings Equipment Basis Net LandBuildingsEquipmentBasisNet

Field	Value	IRS element (for citing)
BOY	717118	BOY
EOY	771451	EOY

Investments Other Securities InvestmentsOtherSecurities

Field	Value	IRS element (for citing)
BOY	1037304	BOY
EOY	3136774	EOY

Total Assets TotalAssets

Field	Value	IRS element (for citing)
BOY	14745170	BOY
EOY	20360347	EOY

Accounts Payable Accrued Expenses AccountsPayableAccruedExpenses

Field	Value	IRS element (for citing)
BOY	3265408	BOY
EOY	4596174	EOY

Deferred Revenue DeferredRevenue

Field	Value	IRS element (for citing)
BOY	1132169	BOY
EOY	1261230	EOY

Total Liabilities TotalLiabilities

Field	Value	IRS element (for citing)
BOY	4397577	BOY
EOY	5857404	EOY

Field	Value	IRS element (for citing)
Follow SFAS117	X	FollowSFAS117

Unrestricted Net Assets UnrestrictedNetAssets

Field	Value	IRS element (for citing)
BOY	10347593	BOY
EOY	14502943	EOY

Total Net Assets Fund Balances TotalNetAssetsFundBalances

Field	Value	IRS element (for citing)
BOY	10347593	BOY
EOY	14502943	EOY

Total Liab Net Assets Fund Balances TotalLiabNetAssetsFundBalances

Field	Value	IRS element (for citing)
BOY	14745170	BOY
EOY	20360347	EOY

Field	Value	IRS element (for citing)
Reconcilation Revenue Expenses	4197015	ReconcilationRevenueExpenses
Reconcilation Other Changes	-41665	ReconcilationOtherChanges
Method Of Accounting Accrual	X	MethodOfAccountingAccrual
Accountant Compile Or Review	0	AccountantCompileOrReview
FS Audited	1	FSAudited
Audit Committee	1	AuditCommittee
Financial Statement Separate	X	FinancialStatementSeparate
Federal Grant Audit Required	0	FederalGrantAuditRequired

Schedule B IRS990ScheduleB

Contributor Info ContributorInfo

Field	Value	IRS element (for citing)
Contributor Number	RESTRICTED	ContributorNumber

Contributor Name Business ContributorNameBusiness

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor Address US ContributorAddressUS

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Aggregate Contributions	RESTRICTED	AggregateContributions

Schedule C IRS990ScheduleC

Field	Value	IRS element (for citing)
Substantially All Dues Nondeduct	0	SubstantiallyAllDuesNondeduct
Only In House Lobbying	0	OnlyInHouseLobbying
Agree To Carryover Prior Year	1	AgreeToCarryoverPriorYear
Dues Assessments	2650912	DuesAssessments
Non Ded Lobby Political Current	17320	NonDedLobbyPoliticalCurrent
Non Ded Lobby Political Carryover	18944	NonDedLobbyPoliticalCarryover
Non Ded Lobby Political Total	36264	NonDedLobbyPoliticalTotal
Amount To Be Carried Over	36264	AmountToBeCarriedOver

Form990 Schedule C Part IV Form990ScheduleCPartIV

Field	Value	IRS element (for citing)
Identifier	PART IV, SUPPLEMENTAL INFORMATION:	Identifier
Explanation	THE ORLANDO/ORANGE COUNTY CONVENTION & VISITORS BUREAU, INC. (VISIT ORLANDO) DOES NOT ENGAGE IN LOBBYING ACTIVITIES. VISIT ORLANDO PAYS MEMBERSHIP DUES TO OTHER TRADE ASSOCIATIONS, A PORTION OF WHICH IS UNDERSTOOD TO BE USED BY THOSE ORGANIZATIONS FOR LOBBYING ACTIVITIES. AS THE ORGANIZATION'S INDIRECT LOBBYING EXPENDITURES ARE LESS THAN 1% OF DUES EACH YEAR, THE ORGANIZATION ONLY REPORTS THE LOBBYING EXPENSES AFTER THE EXPENDITURES EXCEED $50,000 IN ORDER TO MINIMIZE THE ADMINISTRATIVE BURDEN PLACED ON THE ORGANIZATION. THE ABOVE EXPENDITURES HAVE BEEN (OR WILL BE) REPORTED IN THE ORGANIZATION'S 2012 DUES NOTICES.	Explanation

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovements

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	513043	OtherCostOrOtherBasis
Depreciation	449085	Depreciation
Book Value	63958	BookValue

Equipment Equipment

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	2163489	OtherCostOrOtherBasis
Depreciation	1802968	Depreciation
Book Value	360521	BookValue

Other Land Buildings OtherLandBuildings

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	1355676	OtherCostOrOtherBasis
Depreciation	1008704	Depreciation
Book Value	346972	BookValue

Field	Value	IRS element (for citing)
Total Of Book Value Land Buildings	771451	TotalOfBookValueLandBuildings

Other Securities OtherSecurities (3 entries)

DescriptionDescription	Book ValueBookValue	Method Of ValuationMethodOfValuation
CERTIFICATE OF DEPOSIT	25000	F
MUTUAL FUNDS	1111774	F
FEDERAL HOME LOAN BANK STEP-UP RATE BOND	2000000	F

Field	Value	IRS element (for citing)
Total Of Book Value Securities	3136774	TotalOfBookValueSecurities
Total Revenue	46899055	TotalRevenue
Total Expenses	42702040	TotalExpenses
Excess Or Deficit For Year	4197015	ExcessOrDeficitForYear
Net Unrealized GL On Investments	-41665	NetUnrealizedGLOnInvestments
Total Adjustments	-41665	TotalAdjustments
Excess Or Deficit Per FS	4155350	ExcessOrDeficitPerFS
Tot Revenue Etc Audited Fincl Stmt	55861644	TotRevenueEtcAuditedFinclStmt
Net Unrealized Gains Investments	-41665	NetUnrealizedGainsInvestments
Revenue Not Rptd F990	-41665	RevenueNotRptdF990
Revenue Subtotal	55903309	RevenueSubtotal
Other Revenues Not Included	-9004254	OtherRevenuesNotIncluded
Revenue Not Rptd On Fin Stmt	-9004254	RevenueNotRptdOnFinStmt
Total Revenue Per Form990	46899055	TotalRevenuePerForm990
Tot Expenses Etc Audited Fincl Stmt	51706294	TotExpensesEtcAuditedFinclStmt
Other Expenses Included	9004254	OtherExpensesIncluded
Expenses Not Rptd F990	9004254	ExpensesNotRptdF990
Expenses Subtotal	42702040	ExpensesSubtotal
Expenses Not Rptd On Fin Stmt	0	ExpensesNotRptdOnFinStmt
Total Expenses Per Form990	42702040	TotalExpensesPerForm990

Form990 Schedule D Part XIV Form990ScheduleDPartXIV (3 entries)

IdentifierIdentifier	Return ReferenceReturnReference	ExplanationExplanation
DESCRIPTION OF UNCERTAIN TAX POSITIONS UNDER FIN 48:	PART X:	VISIT ORLANDO IDENTIFIES AND EVALUATES UNCERTAIN TAX POSITIONS, IF ANY, AND RECOGNIZES THE IMPACT OF UNCERTAIN TAX POSITIONS FOR WHICH THERE IS A LESS THAN MORE-LIKELY-THAN-NOT PROBABILITY OF THE POSITION BEING UPHELD WHEN REVIEWED BY THE RELEVANT TAXING AUTHORITY. SUCH POSITIONS ARE DEEMED TO BE UNRECOGNIZED TAX BENEFITS AND A CORRESPONDING LIABILITY IS ESTABLISHED ON THE STATEMENT OF FINANCIAL POSITION. VISIT ORLANDO HAS NOT RECOGNIZED A LIABILITY FOR UNCERTAIN TAX POSITIONS. IF THERE WERE AN UNRECOGNIZED TAX BENEFIT, VISIT ORLANDO WOULD RECOGNIZE INTEREST ACCRUED RELATED TO UNRECOGNIZED TAX BENEFITS IN INTEREST EXPENSE AND PENALTIES IN OPERATING EXPENSES. VISIT ORLANDO'S REMAINING OPEN TAX YEARS SUBJECT TO EXAMINATION BY THE INTERNAL REVENUE SERVICE INCLUDE THE YEARS ENDED DECEMBER 31, 2008 THROUGH 2011.
PART XII, LINE 4B - OTHER ADJUSTMENTS:		COST OF GOODS SOLD INCLUDED IN STMT OF REVENUE FOR 990 -9,004,254.
PART XIII, LINE 2D - OTHER ADJUSTMENTS:		COST OF GOODS SOLD INCLUDED IN STMT OF REVENUE FOR 990 9,004,254.

Schedule J IRS990ScheduleJ

Field	Value	IRS element (for citing)
Travel For Companions	X	TravelForCompanions
Written Policy Re T And E Expenses	1	WrittenPolicyReTAndEExpenses
Substantiation Required	1	SubstantiationRequired
Compensation Committee	X	CompensationCommittee
Independent Consultant	X	IndependentConsultant
Form990 Of Other Organizations	X	Form990OfOtherOrganizations
Written Employment Contract	X	WrittenEmploymentContract
Compensation Survey	X	CompensationSurvey
Board Or Committee Approval	X	BoardOrCommitteeApproval
Severance Payment	0	SeverancePayment
Supplemental Nonqual Retire Plan	0	SupplementalNonqualRetirePlan
Equity Based Comp Arrangement	0	EquityBasedCompArrangement

Form990 Schedule J Part II Form990ScheduleJPartII (17 entries)

Base Compensation Filing OrgBaseCompensationFilingOrg	Comp Based On Related OrgsCompBasedOnRelatedOrgs	Bonus Filing OrgBonusFilingOrg	Bonus Related OrgsBonusRelatedOrgs	Other Compensation Filing OrgOtherCompensationFilingOrg	Other Compensation Related OrgsOtherCompensationRelatedOrgs	Deferred Comp Filing OrgDeferredCompFilingOrg	Deferred Comp Related OrgsDeferredCompRelatedOrgs	Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrg	Nontaxable Benefits Related OrgsNontaxableBenefitsRelatedOrgs	Total Compensation Filing OrgTotalCompensationFilingOrg	Total Compensation Related OrgsTotalCompensationRelatedOrgs	Comp Report Prior990 Filing OrgCompReportPrior990FilingOrg	Comp Report Prior990 Related OrgsCompReportPrior990RelatedOrgs
GARY SAIN
308775	0	76772	0	0	0	17150	0	5407	0	408104	0	0	0
LARRY HENRICHS
195005	0	38272	0	0	0	16425	0	4823	0	254525	0	0	0
LAURENCE BARRON
144595	0	9464	0	0	0	11230	0	6395	0	171684	0	0	0
DANIELLE COURTENAY
184773	0	30292	0	0	0	15199	0	6188	0	236452	0	0	0
PETER CRANIS
116735	0	5000	0	0	0	7729	0	6188	0	135652	0	0	0
SUSAN GREER
106418	0	5000	0	0	0	7765	0	6188	0	125371	0	0	0
DEBORAH KICKLIGHTER HENRICHS
140990	0	5000	0	0	0	10202	0	6188	0	162380	0	0	0
MELISSA JOHANTGEN
115873	0	2500	0	0	0	9181	0	6653	0	134207	0	0	0
TAMMI RUNZLER
182971	0	29542	0	0	0	13320	0	6188	0	232021	0	0	0
JAIR SANTOS
127757	0	16621	0	0	0	10454	0	6467	0	161299	0	0	0
KAREN SOTO
103054	0	5000	0	0	0	7649	0	6188	0	121891	0	0	0
SHERYL TAYLOR
78117	0	75794	0	0	0	11620	0	6653	0	172184	0	0	0
TERRI DOUGHERTY
36314	0	149600	0	0	0	12922	0	6188	0	205024	0	0	0
NANCY MCFADYEN
111907	0	28694	0	0	0	3068	0	3206	0	146875	0	0	0
SUSAN ZEIRI
114901	0	30802	0	0	0	9499	0	6653	0	161855	0	0	0
FRED SHEA
148864	0	11122	0	0	0	11661	0	6515	0	178162	0	0	0
VICKIE KELIHER
114674	0	28958	0	0	0	10007	0	6188	0	159827	0	0	0

Form990 Schedule J Part III Form990ScheduleJPartIII (2 entries)

Return ReferenceReturnReference	ExplanationExplanation	IdentifierIdentifier
PART I, LINE 1A	IN THE NORMAL COURSE OF BUSINESS THERE ARE CERTAIN EVENTS WHERE IT IS CUSTOMARY AND EXPECTED FOR SPOUSES TO ATTEND. THE TOTAL FOR COMPANION TRAVEL DID NOT EXCEED $2,000.
PART III	THE ORGANIZATION HAS CHOSEN TO DISCLOSE ALL KEY EMPLOYEES (EVEN IF BELOW THE $150,000 COMPENSATION THRESHOLD) AND THE FIVE HIGHEST COMPENSATED EMPLOYEES ON SCHEDULE J.	SUPPLEMENTAL INFORMATION

Schedule L IRS990ScheduleL

Form990 Schedule L Part IV Form990ScheduleLPartIV (3 entries)

RelationshipRelationship	Amount Of TransactionAmountOfTransaction	Description Of TransactionDescriptionOfTransaction	Sharing Of RevenuesSharingOfRevenues
WALT DISNEY WORLD ATTRACTIONS
DIRECTOR	4411445	ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES.	0
UNIVERSAL STUDIOS ORLANDO
DIRECTOR	3215819	ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES.	0
SEA WORLD OF FLORIDA
DIRECTOR	1325781	ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES.	0

Schedule O IRS990ScheduleO

General Explanation GeneralExplanation (7 entries)

Return ReferenceReturnReference	ExplanationExplanation
FORM 990, PART VI, SECTION A, LINE 6	THE ORLANDO/ORANGE COUNTY CONVENTION & VISITORS BUREAU, INC. (VISIT ORLANDO) IS A NON-PROFIT, MEMBERSHIP BASED ORGANIZATION. MEMBERS OF VISIT ORLANDO ELECT THE BOARD OF DIRECTORS.
FORM 990, PART VI, SECTION A, LINE 7A	VISIT ORLANDO IS A NON-PROFIT, MEMBERSHIP BASED ORGANIZATION. MEMBERS OF VISIT ORLANDO ELECT THE BOARD OF DIRECTORS.
FORM 990, PART VI, SECTION B, LINE 11	FORM 990 IS REVIEWED AND APPROVED BY THE BOARD OF DIRECTORS AUDIT AND OVERSIGHT COMMITTEE. THE RETURN IS THEN PRESENTED AND DISCUSSED WITH THE ENTIRE BOARD PRIOR TO FILING.
FORM 990, PART VI, SECTION B, LINE 12C	VISIT ORLANDO DISTRIBUTES A CONFLICTS OF INTEREST POLICY, ALONG WITH OTHER SIMILAR POLICIES, TO BOARD MEMBERS ANNUALLY. BOARD MEMBERS ARE EXPECTED TO, AND REGULARLY DO, RECUSE THEMSELVES FROM VOTING ON ISSUES THAT COULD POTENTIALLY BE A CONFLICT. A CONFLICT OF INTEREST POLICY IS COMMUNICATED TO ALL EMPLOYEES AT TIME OF HIRE BY A REPRESENTATIVE OF THE HUMAN RESOURCES DEPARTMENT AND IS INCLUDED IN THE EMPLOYEE HANDBOOK. THE EMPLOYEES ARE INSTRUCTED THAT IF AT ANY TIME DURING THEIR EMPLOYMENT THEY HAVE A QUESTION REGARDING THIS POLICY OR IF THEY HAVE A QUESTION REGARDING IF SOMETHING WOULD BE CONSIDERED A CONFLICT OF INTEREST THEY ARE TO ADDRESS THIS WITH THE VICE PRESIDENT OF THEIR AREA OR WITH SOMEONE FROM HUMAN RESOURCES.
FORM 990, PART VI, SECTION B, LINE 15	COMPENSATION FOR THE CEO IS SET AND APPROVED BY THE BOARD OF DIRECTORS. ONGOING COMPENSATION ANALYSIS AND SURVEYS ARE OBTAINED BY THE ASSOCIATE VICE PRESIDENT OF HUMAN RESOURCES UTILIZING SEVERAL THIRD PARTY EXTERNAL SOURCES INCLUDING SURVEY DATA FROM THE HOSPITALITY INDUSTRY, THE CVB INDUSTRY AND INDIVIDUAL COMPENSATION PROFESSIONALS. THE COMPENSATION OF THE OTHER KEY EXECUTIVES IS DETERMINED BY MULTIPLE SOURCES INCLUDING THE CEO AND THE ASSOCIATE VICE PRESIDENT OF HUMAN RESOURCES WHO UTILIZE SEVERAL INDUSTRY SALARY SURVEYS AND INFORMATION FROM INDEPENDENT THIRY PARTY COMPENSATION PROFESSIONALS.
FORM 990, PART VI, SECTION C, LINE 19	VISIT ORLANDO MAKES ITS GOVERNING DOCUMENTS AVAILABLE TO OUR MEMBERS, LOCAL COUNTY GOVERNMENT AND TO THE PUBLIC UPON REQUEST. WE MAKE OUR CONFLICT OF INTEREST POLICY AVAILABLE TO OUR BOARD OF DIRECTORS AND OUR EMPLOYEES. WE DISTRIBUTE OUR FINANCIAL STATEMENTS TO LOCAL COUNTY GOVERNMENT AND POST THEM TO OUR WEBSITE FOR ACCESS TO THE PUBLIC.
FORM 990, PART VII, SECTION A:	THE ORGANIZATION HAS CHOSEN TO DISCLOSE ALL EMPLOYEES THAT IT CONSIDERS TO BE KEY EMPLOYEES IN THE ORGANIZATION EVEN THOUGH SOME OF THE EMPLOYEES ARE BELOW THE $150,000 COMPENSATION THRESHOLD.