STRATEGY STUDIO / PUBLIC DATA EXPLORER

NEWS MEDIA ALLIANCE: Form 990, tax year 2011

View the entire original 990 at ProPublica ↗

Organization
NEWS MEDIA ALLIANCE (EIN 13-0433220)
Tax period
2011-01-01 to 2011-12-31
Filed
2012-11-14
IRS object ID
201233199349302653
Schema version
2011v1.3
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Timestamp2012-11-14T10:26:08-06:00Timestamp
Tax Period End Date2011-12-31TaxPeriodEndDate

Preparer Firm PreparerFirm

Preparer Firm Business Name PreparerFirmBusinessName

FieldValueIRS element (for citing)
Business Name Line1Grant Thornton LLPBusinessNameLine1

Preparer Firm US Address PreparerFirmUSAddress

FieldValueIRS element (for citing)
Address Line12010 CORPORATE RIDGE SUITE 400AddressLine1
CityMCLEANCity
StateVAState
ZIP Code22102ZIPCode
FieldValueIRS element (for citing)
Return Type990ReturnType
Tax Period Begin Date2011-01-01TaxPeriodBeginDate

Filer Filer

FieldValueIRS element (for citing)
EIN130433220EIN

Name Name

FieldValueIRS element (for citing)
Business Name Line1NEWSPAPER ASSOCIATION OF AMERICABusinessNameLine1
FieldValueIRS element (for citing)
In Care Of Name% MARGARET VASSILIKOSInCareOfName
Name ControlNEWSNameControl
Phone5713661000Phone

US Address USAddress

FieldValueIRS element (for citing)
Address Line14401 WILSON BLVDAddressLine1
CityARLINGTONCity
StateVAState
ZIP Code22203ZIPCode

Officer Officer

FieldValueIRS element (for citing)
NameMARGARET VASSILIKOSName
TitleCFO/SVPTitle
Date Signed2012-11-14DateSigned
Authorize Third PartytrueAuthorizeThirdParty

Preparer Preparer

FieldValueIRS element (for citing)
NameMary TorrettaName
Phone7038477500Phone
FieldValueIRS element (for citing)
Tax Year2011TaxYear
Build TS2016-02-24 21:20:13ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Name Of Principal Officer PersonMARGARET VASSILIKOSNameOfPrincipalOfficerPerson

Address Principal Officer US AddressPrincipalOfficerUS

FieldValueIRS element (for citing)
Address Line14401 WILSON BLVDAddressLine1
CityARLINGTONCity
StateVAState
ZIP Code22203ZIPCode
FieldValueIRS element (for citing)
Gross Receipts16017559GrossReceipts
Group Return For AffiliatesfalseGroupReturnForAffiliates
Organization501cXOrganization501c
Web Sitewww.NAA.orgWebSite
Type Of Organization CorporationXTypeOfOrganizationCorporation
Year Formation1972YearFormation
State Legal DomicileVAStateLegalDomicile
Activity Or Mission DescriptionTo represent nearly 2,000 newspapers and their multiplatform businesses in the USActivityOrMissionDescription
Nbr Voting Members Governing Body35NbrVotingMembersGoverningBody
Nbr Independent Voting Members35NbrIndependentVotingMembers
Total Nbr Employees39TotalNbrEmployees
Total Nbr Volunteers0TotalNbrVolunteers
Total Gross UBI0TotalGrossUBI
Net Unrelated Business Txbl Income0NetUnrelatedBusinessTxblIncome
Contributions Grants Prior Year0ContributionsGrantsPriorYear
Contributions Grants Current Year0ContributionsGrantsCurrentYear
Program Service Revenue Prior Year8709333ProgramServiceRevenuePriorYear
Program Service Revenue CY8632146ProgramServiceRevenueCY
Investment Income Prior Year410966InvestmentIncomePriorYear
Investment Income Current Year375141InvestmentIncomeCurrentYear
Other Revenue Prior Year0OtherRevenuePriorYear
Other Revenue Current Year0OtherRevenueCurrentYear
Total Revenue Prior Year9120299TotalRevenuePriorYear
Total Revenue Current Year9007287TotalRevenueCurrentYear
Grants And Similar Amnts Prior Year26000GrantsAndSimilarAmntsPriorYear
Grants And Similar Amnts CY40000GrantsAndSimilarAmntsCY
Benefits Paid To Members Prior Year0BenefitsPaidToMembersPriorYear
Benefits Paid To Members CY0BenefitsPaidToMembersCY
Salaries Etc Prior Year4570453SalariesEtcPriorYear
Salaries Etc Current Year5194556SalariesEtcCurrentYear
Total Prof Fundrsng Exp Prior Year0TotalProfFundrsngExpPriorYear
Total Prof Fundrsng Exp CY0TotalProfFundrsngExpCY
Total Fundrsng Exp Current Year0TotalFundrsngExpCurrentYear
Other Expense Prior Year5598115OtherExpensePriorYear
Other Expenses Current Year4595462OtherExpensesCurrentYear
Total Expenses Prior Year10194568TotalExpensesPriorYear
Total Expenses Current Year9830018TotalExpensesCurrentYear
Revenues Less Expenses Prior Year-1074269RevenuesLessExpensesPriorYear
Revenues Less Expenses CY-822731RevenuesLessExpensesCY
Total Assets BOY23141592TotalAssetsBOY
Total Assets EOY17950932TotalAssetsEOY
Total Liabilities BOY9805297TotalLiabilitiesBOY
Total Liabilities EOY6255131TotalLiabilitiesEOY
Net Assets Or Fund Balances BOY13336295NetAssetsOrFundBalancesBOY
Net Assets Or Fund Balances EOY11695801NetAssetsOrFundBalancesEOY
Info In Schedule O Part IIIXInfoInScheduleOPartIII
Mission DescriptionNAA IS A NONPROFIT ORGANIZATION REPRESENTING NEARLY 2,000 NEWSPAPERS AND THEIR MULTIPLATFORM BUSINESSES IN THE US AND CANADA. NAA MEMBERS INCLUDE DAILY NEWSPAPERS, AS WELL AS NON-DAILIES, OTHER PRINT PUBLICATIONS AND ON-LINE PUBLICATIONS.MissionDescription
Significant New Program ServicesfalseSignificantNewProgramServices
Significant ChangefalseSignificantChange
DescriptionMARKETING/BUSINESS DEVELOPMENT - TO PROVIDE INTELLIGENCE, TOOLS AND COORDINATED INDUSTRY ACTIVITY THAT WILL HELP NEWSPAPERS GENERATE REVENUE, GROW AUDIENCE AND IMPROVE BOTTOM LINE PERFORMANCE IN BOTH TRADITIONAL AND EMERGING MEDIA PLATFORMS THIS HELPS NAA DO THE FOLLOWING 1) SERVE AS A CATALYST FOR INDUSTRY GROWTH, 2) IDENTIFY AND DISSEMINATE EXAMPLES OF INDUSTRY INNOVATION, AND 3) PROVIDE TOOLS TO EXCHANGE INFORMATION AND IDEAS.Description

Activity2 Activity2

FieldValueIRS element (for citing)
DescriptionADVOCACY AND PUBLIC POLICY - ADVOCATE AND COMMUNICATE INDUSTRY VIEWS AND INTERESTS TO THE FEDERAL GOVERNMENT AND TO THIRD-PARTY STANDARDS AND MEASUREMENT BODIES.Description

Activity3 Activity3

FieldValueIRS element (for citing)
DescriptionCOMMUNICATIONS DEPARTMENT - COMMUNICATE THE VITALITY OF NEWSPAPER MEDIA TO EXTERNAL CONSTITUENCIES INCLUDING THE ADVERTISING COMMUNITY, WALL STREET AND THE NEWS MEDIA DRIVE INFORMED COVERAGE OF THE NEWSPAPER PUBLISHING INDUSTRY USING A PROACTIVE ADVOCACY BASED APPROACH TO ENHANCING PERCEPTIONS OF VALUE OF THE MEDIUM AND ITS PLATFORMS.Description
FieldValueIRS element (for citing)
Described In501 C3falseDescribedIn501C3
Schedule B RequiredfalseScheduleBRequired
Political ActivitiesfalsePoliticalActivities
Subject To Proxy TaxtrueSubjectToProxyTax
Donor Advised FundsfalseDonorAdvisedFunds
Conservation EasementsfalseConservationEasements
Collections Of ArtfalseCollectionsOfArt
Credit CounselingfalseCreditCounseling
Term Or Permanent EndowmentsfalseTermOrPermanentEndowments
Report Land Bldg EquiptrueReportLandBldgEquip
Report Invest Oth SecuritiesfalseReportInvestOthSecurities
Report Prog Rel InvestfalseReportProgRelInvest
Report Other AssetsfalseReportOtherAssets
Report Other LiabilitiestrueReportOtherLiabilities
Report Fin48 FootnotetrueReportFin48Footnote
Independent Audit Financial StmtfalseIndependentAuditFinancialStmt
Consolidated Audit Financial StmttrueConsolidatedAuditFinancialStmt
SchoolfalseSchool
Foreign OfficefalseForeignOffice
Foreign ActivitiesfalseForeignActivities
More Than5000 K To OrganizationsfalseMoreThan5000KToOrganizations
More Than5000 K To IndividualsfalseMoreThan5000KToIndividuals
Professional FundraisingfalseProfessionalFundraising
Fundraising ActivitiesfalseFundraisingActivities
GamingfalseGaming
HospitalfalseHospital
Grants To OrganizationstrueGrantsToOrganizations
Grants To IndividualsfalseGrantsToIndividuals
Schedule J RequiredtrueScheduleJRequired
Tax Exempt BondsfalseTaxExemptBonds
Loan To Officer Or DQPfalseLoanToOfficerOrDQP
Grant To Related PersonfalseGrantToRelatedPerson
Bsnss Rltnshp With OrganizationfalseBsnssRltnshpWithOrganization
Bsnss Rltnshp Thru Family MemberfalseBsnssRltnshpThruFamilyMember
Officer Entity With Bsnss RltnshpfalseOfficerEntityWithBsnssRltnshp
Deductible Non Cash ContributionsfalseDeductibleNonCashContributions
Deductible Contributions Of ArtfalseDeductibleContributionsOfArt
TerminatedfalseTerminated
Partial LiquidationfalsePartialLiquidation
Disregarded EntityfalseDisregardedEntity
Related EntitytrueRelatedEntity
Related Org Controlled EntitytrueRelatedOrgControlledEntity
Transaction Related EntitytrueTransactionRelatedEntity
Activities Conducted PartnershipfalseActivitiesConductedPartnership
Schedule O RequiredtrueScheduleORequired
Number Forms Transmitted With109650NumberFormsTransmittedWith1096
Number W2 G Included0NumberW2GIncluded
Compliance With Backup WitholdingtrueComplianceWithBackupWitholding
Number Of Employees39NumberOfEmployees
Employment Tax Returns FiledtrueEmploymentTaxReturnsFiled
Unrelated Business IncometrueUnrelatedBusinessIncome
Form990-T FiledtrueForm990-TFiled
Foreign Financial AccountfalseForeignFinancialAccount
Prohibited Tax Shelter TransfalseProhibitedTaxShelterTrans
Taxable Party NotificationfalseTaxablePartyNotification
Non Deductible ContributionstrueNonDeductibleContributions
Non Deductible DisclosuretrueNonDeductibleDisclosure
Indoor Tanning ServicesfalseIndoorTanningServices
Info In Schedule O Part VIXInfoInScheduleOPartVI
Nbr Voting Governing Body Members35NbrVotingGoverningBodyMembers
Number Independent Voting Members35NumberIndependentVotingMembers
Family Or Business RelationshipfalseFamilyOrBusinessRelationship
Delegation Of Management DutiesfalseDelegationOfManagementDuties
Changes To Organizing DocsfalseChangesToOrganizingDocs
Material Diversion Or MisusefalseMaterialDiversionOrMisuse
Members Or StockholderstrueMembersOrStockholders
Election Of Board MemberstrueElectionOfBoardMembers
Decisions Subject To ApprovaltrueDecisionsSubjectToApproval
Minutes Of Governing BodytrueMinutesOfGoverningBody
Minutes Of CommitteestrueMinutesOfCommittees
Officer Mailing AddressfalseOfficerMailingAddress
Local ChaptersfalseLocalChapters
Form990 Provided To Governing BodyfalseForm990ProvidedToGoverningBody
Conflict Of Interest PolicytrueConflictOfInterestPolicy
Annual Disclosure Covered PersonstrueAnnualDisclosureCoveredPersons
Regular Monitoring EnforcementtrueRegularMonitoringEnforcement
Whistleblower PolicytrueWhistleblowerPolicy
Document Retention PolicytrueDocumentRetentionPolicy
Compensation Process CEOtrueCompensationProcessCEO
Compensation Process OthertrueCompensationProcessOther
Investment In Joint VenturefalseInvestmentInJointVenture
Upon RequestXUponRequest

The Books Are In Care Of TheBooksAreInCareOf

FieldValueIRS element (for citing)
Name PersonMARGARET VASSILIKOSNamePerson
Telephone Number5713661000TelephoneNumber

Address US AddressUS

FieldValueIRS element (for citing)
Address Line14401 WILSON BLVD STE 900AddressLine1
CityARLINGTONCity
StateVAState
ZIP Code22203ZIPCode
FieldValueIRS element (for citing)
Info In Schedule O Part VIIXInfoInScheduleOPartVII

Form990 Part VII Section A Form990PartVIISectionA (42 entries)

TitleTitleAverage Hours Per WeekAverageHoursPerWeekIndividual Trustee Or DirectorIndividualTrusteeOrDirectorOfficerOfficerReportable Comp From OrganizationReportableCompFromOrganizationReportable Comp From Related OrgsReportableCompFromRelatedOrgsOther CompensationOtherCompensationHighest Compensated EmployeeHighestCompensatedEmployee
Michael Reed
BOARD MEMBER1.0XX000
James Moroney
BOARD MEMBER1.0XX000
Robert Nutting
BOARD MEMBER1.0XX000
Robert Dickey
BOARD MEMBER1.0XX000
Mark Contreras
BOARD MEMBER1.0X000
Michael Abernathy
BOARD MEMBER1.0X000
Donna Barrett
BOARD MEMBER1.0X000
Rosanne Cheeseman
BOARD MEMBER1.0X000
Maria Ferre Rangel
BOARD MEMBER1.0X000
Michael Fiorile
BOARD MEMBER1.0X000
Doug Franklin
BOARD MEMBER1.0X000
Clark Gilbert
BOARD MEMBER1.0X000
Michael Golden
BOARD MEMBER1.0X000
Christian HENDRicks
BOARD MEMBER1.0X000
Steve Hills
BOARD MEMBER1.0X000
Tony Hunter
BOARD MEMBER1.0X000
William Hussman Jr
BOARD MEMBER1.0X000
George Irish
BOARD MEMBER1.0X000
Mark Jackson
BOARD MEMBER1.0X000
Michael Klingensmith
BOARD MEMBER1.0X000
Marshall Morton
BOARD MEMBER1.0X000
Mark Newhouse
BOARD MEMBER1.0X000
Greg Osberg
BOARD MEMBER1.0X000
John Paton
BOARD MEMBER1.0X000
David Paxton
BOARD MEMBER1.0X000
Chuck Peters
BOARD MEMBER1.0X000
Charles Pittman
BOARD MEMBER1.0X000
Doug Ray
BOARD MEMBER1.0X000
Michael Romaner
BOARD MEMBER1.0X000
Steven Smith
BOARD MEMBER1.0X000
Steve Swartz
BOARD MEMBER1.0X000
Paul Tash
BOARD MEMBER1.0X000
David Thompson
BOARD MEMBER1.0X000
Mary Junck
BOARD MEMBER1.0X000
Jodi Lodovic
BOARD MEMBER1.0X000
John Sturm CEOPres Outgoing
CEO/President - Outgoing40.0X406220400
Margaret Vassilikos
CFO/SVP40.0X76473300
Paul Boyle
SVP/ASST SECRETARY40.0X31054800
Rene Milam
GENERAL COUNSEL/SVP40.0X16079900
Caroline Little CEOPres Incoming
CEO/President - Incoming40.0X17082100
Morton Goldstrom
BOARD MEMBER40.016080000X
Randy Bennett
BOARD MEMBER40.022238100X
FieldValueIRS element (for citing)
Total Reportable Comp From Org5852286TotalReportableCompFromOrg
Total Reportable Comp Frm Rltd Orgs0TotalReportableCompFrmRltdOrgs
Total Other Compensation0TotalOtherCompensation
Number Individuals GT100 K7NumberIndividualsGT100K
Formers ListedfalseFormersListed
Total Comp GT150 KtrueTotalCompGT150K
Compensation From Other SourcesfalseCompensationFromOtherSources

Contractor Compensation ContractorCompensation (5 entries)

Address Line1AddressOfContractor/AddressUS/AddressLine1CityAddressOfContractor/AddressUS/CityStateAddressOfContractor/AddressUS/StateZIP CodeAddressOfContractor/AddressUS/ZIPCodeDescription Of ServicesDescriptionOfServicesCompensationCompensation
Wiley Rein LLP
1776 K Street NWWASHINGTONDC20006Consulting231750
Design Data Systems
610 Professional Dr Ste 102GAITHERSBURGMD20879Consulting231749
USI Insurance Services
PO Box 3716NORFOLKVA23514Insurance Services182279
Heather Podesta Partners
901 7th Street NWWASHINGTONDC20001Consulting137724
Johnson Lambert
PO Box 60096CHARLOTTENC28260Consulting137520
FieldValueIRS element (for citing)
Number Of Contractors GT100 K14NumberOfContractorsGT100K
Total Contributions0TotalContributions

Program Service Revenue ProgramServiceRevenue (5 entries)

DescriptionDescriptionBusiness CodeBusinessCodeTotal Revenue ColumnTotalRevenueColumnRelated Or Exempt Function IncomeRelatedOrExemptFunctionIncome
MEMBERSHIP DUES90009971946697194669
CONVENTIONS/SEMINARS900099934871934871
SPONSORSHIPS900099172250172250
PUBLICATIONS9000994229642296
OTHER MEMBER SERVICES900099288060288060
FieldValueIRS element (for citing)
Total Program Service Revenue8632146TotalProgramServiceRevenue

Investment Income InvestmentIncome

FieldValueIRS element (for citing)
Total Revenue Column414678TotalRevenueColumn
Exclusion$414,678ExclusionAmount

Income From Invest Bond Proceeds IncomeFromInvestBondProceeds

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn

Royalties Revenue RoyaltiesRevenue

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn

Gross Rents GrossRents

FieldValueIRS element (for citing)
Real990345Real

Less Rental Expenses LessRentalExpenses

FieldValueIRS element (for citing)
Real990345Real

Rental Income Or Loss RentalIncomeOrLoss

FieldValueIRS element (for citing)
Real0Real

Net Rental Income Or Loss NetRentalIncomeOrLoss

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn

Gross Amount Sales Assets GrossAmountSalesAssets

FieldValueIRS element (for citing)
Securities5980390Securities

Less Cost Oth Basis Sales Expenses LessCostOthBasisSalesExpenses

FieldValueIRS element (for citing)
Securities6019927Securities

Gain Or Loss GainOrLoss

FieldValueIRS element (for citing)
Securities-39537Securities

Net Gain Or Loss Investments NetGainOrLossInvestments

FieldValueIRS element (for citing)
Total Revenue Column-39537TotalRevenueColumn
Exclusion-$39,537ExclusionAmount

Net Income From Fundraising Events NetIncomeFromFundraisingEvents

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn

Net Income From Gaming NetIncomeFromGaming

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn

Net Income Or Loss NetIncomeOrLoss

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn
FieldValueIRS element (for citing)
Total Other Revenue0TotalOtherRevenue

Total Revenue TotalRevenue

FieldValueIRS element (for citing)
Total Revenue Column9007287TotalRevenueColumn
Related Or Exempt Function Income8632146RelatedOrExemptFunctionIncome
Exclusion$375,141ExclusionAmount

Grants To Domestic Orgs GrantsToDomesticOrgs

FieldValueIRS element (for citing)
Total40000Total

Grants To Domestic Individuals GrantsToDomesticIndividuals

FieldValueIRS element (for citing)
Total0Total

Foreign Grants ForeignGrants

FieldValueIRS element (for citing)
Total0Total

Benefits To Members BenefitsToMembers

FieldValueIRS element (for citing)
Total0Total

Comp Current Officers Directors CompCurrentOfficersDirectors

FieldValueIRS element (for citing)
Total2219390Total

Comp Disqual Persons CompDisqualPersons

FieldValueIRS element (for citing)
Total0Total

Other Salaries And Wages OtherSalariesAndWages

FieldValueIRS element (for citing)
Total1991467Total

Pension Plan Contributions PensionPlanContributions

FieldValueIRS element (for citing)
Total91024Total

Other Employee Benefits OtherEmployeeBenefits

FieldValueIRS element (for citing)
Total630175Total

Payroll Taxes PayrollTaxes

FieldValueIRS element (for citing)
Total262500Total

Fees For Services Management FeesForServicesManagement

FieldValueIRS element (for citing)
Total0Total

Fees For Services Legal FeesForServicesLegal

FieldValueIRS element (for citing)
Total447598Total

Fees For Services Accounting FeesForServicesAccounting

FieldValueIRS element (for citing)
Total60750Total

Fees For Services Lobbying FeesForServicesLobbying

FieldValueIRS element (for citing)
Total342827Total

Fees For Services Prof Fundraising FeesForServicesProfFundraising

FieldValueIRS element (for citing)
Total0Total

Fees For Services Invst Mgmnt Fees FeesForServicesInvstMgmntFees

FieldValueIRS element (for citing)
Total46580Total

Fees For Services Other FeesForServicesOther

FieldValueIRS element (for citing)
Total1292139Total

Advertising Advertising

FieldValueIRS element (for citing)
Total3849Total

Office Expenses OfficeExpenses

FieldValueIRS element (for citing)
Total164010Total

Information Technology InformationTechnology

FieldValueIRS element (for citing)
Total423583Total

Royalties Royalties

FieldValueIRS element (for citing)
Total0Total

Occupancy Occupancy

FieldValueIRS element (for citing)
Total758069Total

Travel Travel

FieldValueIRS element (for citing)
Total200132Total

Travel Entrtnmnt Public Officials TravelEntrtnmntPublicOfficials

FieldValueIRS element (for citing)
Total0Total

Conferences Meetings ConferencesMeetings

FieldValueIRS element (for citing)
Total486477Total

Interest Interest

FieldValueIRS element (for citing)
Total0Total

Payments To Affiliates PaymentsToAffiliates

FieldValueIRS element (for citing)
Total0Total

Depreciation Depletion DepreciationDepletion

FieldValueIRS element (for citing)
Total246300Total

Insurance Insurance

FieldValueIRS element (for citing)
Total123148Total

Total Functional Expenses TotalFunctionalExpenses

FieldValueIRS element (for citing)
Total9830018Total

Cash Non Interest Bearing CashNonInterestBearing

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Savings And Temp Cash Investments SavingsAndTempCashInvestments

FieldValueIRS element (for citing)
BOY890610BOY
EOY343755EOY

Pledges And Grants Receivable PledgesAndGrantsReceivable

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Accounts Receivable AccountsReceivable

FieldValueIRS element (for citing)
BOY1574249BOY
EOY1977893EOY

Receivables From Officers Etc ReceivablesFromOfficersEtc

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Receivables From Disqual Persons ReceivablesFromDisqualPersons

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Other Notes Loans Receivable Net OtherNotesLoansReceivableNet

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Inventories For Sale Or Use InventoriesForSaleOrUse

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Prepaid Expenses Deferred Charges PrepaidExpensesDeferredCharges

FieldValueIRS element (for citing)
BOY231918BOY
EOY253350EOY
FieldValueIRS element (for citing)
Land Buildings Equipment Basis5674635LandBuildingsEquipmentBasis
Land Bldg Equipment Accum Deprec5045824LandBldgEquipmentAccumDeprec

Land Buildings Equipment Basis Net LandBuildingsEquipmentBasisNet

FieldValueIRS element (for citing)
BOY662879BOY
EOY628811EOY

Investments Pub Traded Securities InvestmentsPubTradedSecurities

FieldValueIRS element (for citing)
BOY18841663BOY
EOY13853936EOY

Investments Other Securities InvestmentsOtherSecurities

FieldValueIRS element (for citing)
BOY638753BOY
EOY638753EOY

Investments Program Related InvestmentsProgramRelated

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Intangible Assets IntangibleAssets

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Other Assets Total OtherAssetsTotal

FieldValueIRS element (for citing)
BOY301520BOY
EOY254434EOY

Total Assets TotalAssets

FieldValueIRS element (for citing)
BOY23141592BOY
EOY17950932EOY

Accounts Payable Accrued Expenses AccountsPayableAccruedExpenses

FieldValueIRS element (for citing)
BOY1982154BOY
EOY2106645EOY

Grants Payable GrantsPayable

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Deferred Revenue DeferredRevenue

FieldValueIRS element (for citing)
BOY3011237BOY
EOY3060240EOY

Tax Exempt Bond Liabilities TaxExemptBondLiabilities

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Escrow Account Liability EscrowAccountLiability

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Loans From Officers Directors LoansFromOfficersDirectors

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Mort Notes Pybl Secured Invest Prop MortNotesPyblSecuredInvestProp

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Unsecured Notes Loans Payable UnsecuredNotesLoansPayable

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Other Liabilities OtherLiabilities

FieldValueIRS element (for citing)
BOY4811906BOY
EOY1088246EOY

Total Liabilities TotalLiabilities

FieldValueIRS element (for citing)
BOY9805297BOY
EOY6255131EOY
FieldValueIRS element (for citing)
Follow SFAS117XFollowSFAS117

Unrestricted Net Assets UnrestrictedNetAssets

FieldValueIRS element (for citing)
BOY13336295BOY
EOY11695801EOY

Temporarily Restricted Net Assets TemporarilyRestrictedNetAssets

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Permanently Restricted Net Assets PermanentlyRestrictedNetAssets

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Total Net Assets Fund Balances TotalNetAssetsFundBalances

FieldValueIRS element (for citing)
BOY13336295BOY
EOY11695801EOY

Total Liab Net Assets Fund Balances TotalLiabNetAssetsFundBalances

FieldValueIRS element (for citing)
BOY23141592BOY
EOY17950932EOY
FieldValueIRS element (for citing)
Info In Schedule O Part XIXInfoInScheduleOPartXI
Reconcilation Revenue Expenses-822731ReconcilationRevenueExpenses
Reconcilation Other Changes-817763ReconcilationOtherChanges
Method Of Accounting AccrualXMethodOfAccountingAccrual
Accountant Compile Or ReviewfalseAccountantCompileOrReview
FS AuditedtrueFSAudited
Audit CommitteetrueAuditCommittee
Financial Statement ConsolidatedXFinancialStatementConsolidated

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Total Grassroots LobbyingTotalGrassrootsLobbying
Total Direct LobbyingTotalDirectLobbying
Total Lobbying ExpendituresTotalLobbyingExpenditures
Other Exempt Purpose ExpendituresOtherExemptPurposeExpenditures
Total Exempt Purpose ExpendituresTotalExemptPurposeExpenditures
Lobbying NontaxableLobbyingNontaxableAmount
Grassroots NontaxableGrassrootsNontaxableAmount
Tot Lobbying Grassroot Minus Non TxTotLobbyingGrassrootMinusNonTx
Tot Lobby Expend Mns Lobbying NontxTotLobbyExpendMnsLobbyingNontx
Substantially All Dues NondeductfalseSubstantiallyAllDuesNondeduct
Only In House LobbyingfalseOnlyInHouseLobbying
Agree To Carryover Prior YeartrueAgreeToCarryoverPriorYear
Dues Assessments7194669DuesAssessments
Non Ded Lobby Political Current1286000NonDedLobbyPoliticalCurrent
Non Ded Lobby Political Carryover635687NonDedLobbyPoliticalCarryover
Non Ded Lobby Political Total1921687NonDedLobbyPoliticalTotal
Aggr Amt Reported In Dues Notices611547AggrAmtReportedInDuesNotices
Amount To Be Carried Over1310140AmountToBeCarriedOver

Schedule D IRS990ScheduleD

FieldValueIRS element (for citing)
Art Public Exhibition AmtsArtPublicExhibitionAmts
Held Works Of Art AmtsHeldWorksOfArtAmts
Current Year Minus3 YearsCurrentYearMinus3Years
LandLand
BuildingsBuildings

Leasehold Improvements LeaseholdImprovements

FieldValueIRS element (for citing)
Other Cost Or Other Basis1606508OtherCostOrOtherBasis
Depreciation1445169Depreciation
Book Value161339BookValue

Equipment Equipment

FieldValueIRS element (for citing)
Other Cost Or Other Basis4068127OtherCostOrOtherBasis
Depreciation3600655Depreciation
Book Value467472BookValue
FieldValueIRS element (for citing)
Other Land BuildingsOtherLandBuildings
Total Of Book Value Land Buildings628811TotalOfBookValueLandBuildings
Federal Income Tax Liability0FederalIncomeTaxLiability

Other Liabilities OtherLiabilities (2 entries)

DescriptionDescriptionAmountAmount
DEFERRED COMPENSATION PAYABLE$697,392
OTHER POSTRETIREMENT BENEFITS$390,854
FieldValueIRS element (for citing)
Total Of Amounts1088246TotalOfAmounts

Form990 Schedule D Part XIV Form990ScheduleDPartXIV

FieldValueIRS element (for citing)
IdentifierLiability for Uncertain Tax Position (ASC 740)Identifier
Return ReferenceSchedule D, Part X, Line 2ReturnReference
ExplanationNAA is a tax-exempt organization under Section 501(c)(6) of the Internal Revenue Code. However, certain activity of NAA is subject to unrelated business income taxes. Management has concluded that NAA has properly maintained their exempt status. In addition, all income within the statements of activities has been properly classified as either exempt or unrelated business income for the years ended December 31, 2011 and 2010.Explanation

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Records MaintainedfalseRecordsMaintained

Recipient Table RecipientTable

Recipient Name Business RecipientNameBusiness

FieldValueIRS element (for citing)
Business Name Line1ADVERTISING COUNCILBusinessNameLine1

Address US AddressUS

FieldValueIRS element (for citing)
Address Line1815 Second Ave 9th FloorAddressLine1
CityNYCity
StateNYState
ZIP Code10017ZIPCode
FieldValueIRS element (for citing)
EIN Of Recipient130417693EINOfRecipient
IRC Section501(c)(3)IRCSection
Amount Of Cash Grant40000AmountOfCashGrant
Purpose Of GrantTo support pubilc service ads & messagesPurposeOfGrant
FieldValueIRS element (for citing)
Total Nbr Of501 C3 And Govt Grants1TotalNbrOf501C3AndGovtGrants

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Compensation CommitteeXCompensationCommittee
Form990 Of Other OrganizationsXForm990OfOtherOrganizations
Compensation SurveyXCompensationSurvey
Board Or Committee ApprovalXBoardOrCommitteeApproval
Severance PaymenttrueSeverancePayment
Supplemental Nonqual Retire PlantrueSupplementalNonqualRetirePlan
Equity Based Comp ArrangementfalseEquityBasedCompArrangement

Form990 Schedule J Part II Form990ScheduleJPartII (7 entries)

Base Compensation Filing OrgBaseCompensationFilingOrgComp Based On Related OrgsCompBasedOnRelatedOrgsBonus Filing OrgBonusFilingOrgBonus Related OrgsBonusRelatedOrgsOther Compensation Filing OrgOtherCompensationFilingOrgOther Compensation Related OrgsOtherCompensationRelatedOrgsDeferred Comp Filing OrgDeferredCompFilingOrgDeferred Comp Related OrgsDeferredCompRelatedOrgsNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgNontaxable Benefits Related OrgsNontaxableBenefitsRelatedOrgsTotal Compensation Filing OrgTotalCompensationFilingOrgTotal Compensation Related OrgsTotalCompensationRelatedOrgsComp Report Prior990 Filing OrgCompReportPrior990FilingOrgComp Report Prior990 Related OrgsCompReportPrior990RelatedOrgs
John Sturm CEOPres Outgoing
4027620003659442000004062204000
Margaret Vassilikos
29925700046547600000764733000
Paul Boyle
2940480001650000000310548000
Rene Milam
160799000000000160799000
Caroline Little CEOPres Incomin
1543210001650000000170821000
Morton Goldstrom
160800000000000160800000
Randy Bennett
222381000000000222381000

Form990 Schedule J Part III Form990ScheduleJPartIII (2 entries)

IdentifierIdentifierReturn ReferenceReturnReferenceExplanationExplanation
SEVERANCE PAYMENTPART I, LINE 4AJOHN STURM: 189,538
INCLUDIBLE AND DEFERRED INCOME UNDER SECTION 457(F)PART I, LINE 4BJOHN STRUM: 50,500 MARGARET VASSILIKOS: 16,500 PAUL BOYLE: 16,500 CAROLINE LITTLE: 16,500

Schedule O IRS990ScheduleO

General Explanation GeneralExplanation (10 entries)

IdentifierIdentifierReturn ReferenceReturnReferenceExplanationExplanation
Members or StockholdersForm 990, Part VI, Line 6NAA has three membership classes: (1) Newspaper Membership, (2) Associate Membership and (3) Academic Membership. Only the Newspaper Members have voting privileges. Newspaper members are newspaper organizations that are published at least one time per week, bear 25 percent editorial content of both local and general interest, and carry a minimum of 70 percent paid circulation. Voting members are REPRESENTED BY THEIR MEMBERSHIP REPRESENTATIVE IF THEY HAVE FREE DISTRIBUTION, WITH CERTAIN SPECIFIC CONDITIONS WHICH ARE DETAILED ON WWW.NAA.ORG. Associate members are the suppliers, vendors and consultants to the newspaper industry. Which are an important part of the current operation and future profitability of the industry. The last class, Academic Members, are those persons looks to further a study or career in newspapers and their digital transformation.
Members or Stockholders Who May Elect and Decisions Subject to ApprovalForm 990, Part VI, Line 7a and 7bThe VOTING MEMBERShip class of "newspaper Membership," DESCRIBED IN LINE 6 above, have privileges to ELECT THE BOARD OF DIRECTORS OF THE NAA. THE GENERAL MEMBERSHIP MAY, AT CERTAIN TIMES, MAKE A MOTION FOR BOARD ACTION.
Form 990 Review ProcessForm 990, Part VI, Line 11bThe preparation of the IRS FORM 990 is COMPLETED in conjunction with an independent public accounting firm. The draft is REVIEWED BY THE PRESIDENT AND CEO prior to filing with the IRS.
Conflict of Interest Policy Monitoring & EnforcementForm 990, Part VI, Line 12cThe OFFICERS, DIRECTORS, AND TRUSTEES of NAA abide by NAA's Conflict of Interest policy. Annually, each of these persons RECEIVE A CONFLICT OF INTEREST AGREEMENT FROM THE NAA GENERAL COUNSEL and complete to disclose any potential conflicts. NAA General Counsel reviews. If any potential conflict is identified, it is brought to the attention of the Board of Directors. Any person found to be conflicted will recuse himself or herself from all deliberations and decisions related to the potentially conflicted transaction.
Process for Determining CompensationForm 990, Part VI, Line 15A and 15BTHE BOARD OR DIRECTORS HAS DELEGATED OVERSIGHT OF CEO COMPENSATION TO A COMPENSATION COMMITTEE MADE OF MEMBERS OF THE BOARD. The Board engaged a third-party to conduct a compensation analysis to provide information to the Compensation Committee as to the CEO's compensation. The Compensation Committee reviewed the third-party's analysis, deliberated, and documented its determination that the CEO's compensation was reasonable. THE CHAIRMAN OF THE COMPENSATION COMMITTEE SET FORTH THE DECISION OF THE COMMITTEE IN MEMORANDUM FORM THAT WAS MADE A PERMANENT RECORD OF THE ASSOCIATION. THE RESULTS OF THE COMPENSATION COMMITTEE'S DELIBERATIONS WERE APPROVED BY THE FULL BOARD OF DIRECTORS. THE BOARD OF DIRECTORS HAS DELEGATED RESPONSIBILITY TO ESTABLISH COMPENSATION FOR OFFICERS AND KEY EMPLOYEES TO THE PRESIDENT/CEO, WITH AN ANNUAL REVIEW BY THE COMPENSATION COMMITTEE. THE ASSOCIATION PERIODICALLY ENGAGES AN OUTSIDE FIRM TO PROVIDE COMPARABILITY STUDIES THAT ARE REVIEWED AND USED BY THE PRESIDENT/CEO FOR THE PURPOSE OF DETERMINE COMPENSATION OF OFFICERS AND KEY EMPLOYEES.
How Documents are Made Available to the PublicForm 990, Part VI, Line 19GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST.
CHANGES IN NET ASSETS OR FUND BALANCESFORM 990, PART XI,LINE 5NET UNREALIZED LOSSES ON INVESTMENTS (-817,763)
FORM 990, PART V, LINE 2ATHREE OF THE EMPLOYEES REPORTED ON NEWSPAPER ASSOCIATION OF AMERICA'S FORM W-3 ARE DEDICATED TO WORK FOR NEWSPAPER ASSOCIATION OF AMERICA FOUNDATION.
HOURS DEVOTED FOR RELATED ORGANIZATIONFORM 990 PART VIINAME:John Sturm (CEO/Pres Outgoing) TITLE:CEO/President - Outgoing HOURS:5
HOURS DEVOTED FOR RELATED ORGANIZATIONFORM 990 PART VIINAME:Margaret Vassilikos TITLE:CFO/SVP HOURS:10

Schedule R IRS990ScheduleR

Form990 Schedule R Part II Form990ScheduleRPartII

Name Of Disregarded Entity NameOfDisregardedEntity

FieldValueIRS element (for citing)
Business Name Line1NEWSPAPER ASSOCIATION OF AMERICA FOUNDBusinessNameLine1

Address US AddressUS

FieldValueIRS element (for citing)
Address Line14401 WILSON BLVD STE 900AddressLine1
CityARLINGTONCity
StateVAState
ZIP Code22203ZIPCode
FieldValueIRS element (for citing)
EIN136161165EIN
Primary ActivitiesEDUCATIONPrimaryActivities
Legal Domicile StateVALegalDomicileState
Exempt Code Section501(C)(3)ExemptCodeSection
Public Charity Status11-IIPublicCharityStatus

Direct Controlling Entity Name DirectControllingEntityName

FieldValueIRS element (for citing)
Business Name Line1NAABusinessNameLine1
FieldValueIRS element (for citing)
Controlled OrgtrueControlledOrg

Form990 Schedule R Part IV Form990ScheduleRPartIV (2 entries)

Address Line1AddressUS/AddressLine1CityAddressUS/CityStateAddressUS/StateZIP CodeAddressUS/ZIPCodeEINEINPrimary ActivityPrimaryActivityLegal Domicile StateLegalDomicileStateBusiness Name Line1DirectControllingEntityName/BusinessNameLine1Type Of EntityTypeOfEntityShare Of Total IncomeShareOfTotalIncomeShare Of EOY AssetsShareOfEOYAssetsPercentage OwnershipPercentageOwnership
Communications Bureau Inc
4401 Wilson Blvd Ste 900ArlingtonVA22203521014136Holding CoVANAAC Corp-286146085391.00000
Communications Bureau Inc Media
4401 Wilson Blvd Ste 900ArlingtonVA22203311650776InactiveDECBIC Corp
FieldValueIRS element (for citing)
Receipt Of Int Ann Rents RoyaltiesfalseReceiptOfIntAnnRentsRoyalties
Gift Grant Or Cap Contr To Other OrgfalseGiftGrantOrCapContrToOtherOrg
Gift Grant Or Cap Contr Fr Other OrgfalseGiftGrantOrCapContrFrOtherOrg
Loans Or Guarantees To Other OrgfalseLoansOrGuaranteesToOtherOrg
Loans Or Guarantees From Other OrgfalseLoansOrGuaranteesFromOtherOrg
Sale Of Assets To Other OrgfalseSaleOfAssetsToOtherOrg
Purchase Of Assets From Other OrgfalsePurchaseOfAssetsFromOtherOrg
Exchange Of AssetsfalseExchangeOfAssets
Rental Of Facilities To Other OrgsfalseRentalOfFacilitiesToOtherOrgs
Rental Of Facilities Fr Other OrgsfalseRentalOfFacilitiesFrOtherOrgs
Perform Of Services For Other OrgsfalsePerformOfServicesForOtherOrgs
Perform Of Services By Other OrgsfalsePerformOfServicesByOtherOrgs
Sharing Of FacilitiestrueSharingOfFacilities
Sharing Of Paid EmployeestrueSharingOfPaidEmployees
Reimbursement Paid To Other OrgfalseReimbursementPaidToOtherOrg
Reimbursement Paid By Other OrgtrueReimbursementPaidByOtherOrg
Other Transfer To Other OrgfalseOtherTransferToOtherOrg
Other Transfer From Other OrgfalseOtherTransferFromOtherOrg

Transactions Related Orgs Table TransactionsRelatedOrgsTable

Name Of Other Organization NameOfOtherOrganization

FieldValueIRS element (for citing)
Business Name Line1Newspaper Association of America FoundationBusinessNameLine1
FieldValueIRS element (for citing)
Transaction Typem, n,TransactionType
Amount Involved190000AmountInvolved
Method Of Amt DeterminationCOSTMethodOfAmtDetermination