SUN VALLEY TOURISM ALLIANCE INC: Form 990, tax year 2024

View the entire original 990 at ProPublica ↗

Organization: SUN VALLEY TOURISM ALLIANCE INC (EIN 82-0254694)
Tax period: 2024-10-01 to 2025-09-30
Filed: 2026-03-03
IRS object ID: 202630629349300323
Schema version: 2024v5.5
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule B
Schedule C
Schedule D
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Return	2026-03-03T09:19:51-06:00	ReturnTs
Tax Period End	2025-09-30	TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Field	Value	IRS element (for citing)
Preparer Firm EIN	393647910	PreparerFirmEIN

Preparer Firm Name PreparerFirmName

Field	Value	IRS element (for citing)
Business Name Line1	WIPFLI ADVISORY LLC	BusinessNameLine1Txt

Preparer US Address PreparerUSAddress

Field	Value	IRS element (for citing)
Address Line1	105 E PINE ST UPPER FLOOR	AddressLine1Txt
City	MISSOULA	CityNm
State Abbreviation	MT	StateAbbreviationCd
ZIP	59802	ZIPCd

Field	Value	IRS element (for citing)
Return Type	990	ReturnTypeCd
Tax Period Begin	2024-10-01	TaxPeriodBeginDt

Filer Filer

Field	Value	IRS element (for citing)
EIN	820254694	EIN

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	SUN VALLEY TOURISM ALLIANCE INC	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Business Name Control	SUNV	BusinessNameControlTxt
Phone	2087263423	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	PO BOX 4934	AddressLine1Txt
City	KETCHUM	CityNm
State Abbreviation	ID	StateAbbreviationCd
ZIP	83340	ZIPCd

Business Officer BusinessOfficerGrp

Field	Value	IRS element (for citing)
Person	DAVID LUHR	PersonNm
Person Title	CHAIR	PersonTitleTxt
Phone	2087263423	PhoneNum
Signature	2026-02-18	SignatureDt
Discuss With Paid Preparer	Yes (1)	DiscussWithPaidPreparerInd

Field	Value	IRS element (for citing)
IRS Responsible Prty Info Curr	Yes (1)	IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

Field	Value	IRS element (for citing)
Preparer Person	SAM BRUNSON CPA	PreparerPersonNm
PTIN	P01696998	PTIN
Phone	4067281800	PhoneNum
Preparation	2026-02-18	PreparationDt

Field	Value	IRS element (for citing)
Tax	2024	TaxYr
Build TS	2025-03-06 01:10:19Z	BuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

Field	Value	IRS element (for citing)
Business Name Line1	VISIT SUN VALLEY	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Principal Officer	RAYMOND J GADD II	PrincipalOfficerNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	PO BOX 4934	AddressLine1Txt
City	KETCHUM	CityNm
State Abbreviation	ID	StateAbbreviationCd
ZIP	83340	ZIPCd

Field	Value	IRS element (for citing)
Gross Receipts	$2,105,392	GrossReceiptsAmt
Group Return For Affiliates	0	GroupReturnForAffiliatesInd
Organization501c	Yes (X)	Organization501cInd
Website Address	WWW.VISITSUNVALLEY.COM	WebsiteAddressTxt
Type Of Organization Corp	Yes (X)	TypeOfOrganizationCorpInd
Formation	1981	FormationYr
Legal Domicile State	ID	LegalDomicileStateCd
Activity Or Mission	DESTINATION MANAGEMENT AND MARKETING ORGANIZATION FOR SUN VALLEY, IDAHO.	ActivityOrMissionDesc
Voting Members Governing Body	7	VotingMembersGoverningBodyCnt
Voting Members Independent	7	VotingMembersIndependentCnt
Total Employee	8	TotalEmployeeCnt
Total Volunteers	7	TotalVolunteersCnt
Total Gross UBI	$0	TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm	$0	NetUnrelatedBusTxblIncmAmt
PY Contributions Grants	$493,613	PYContributionsGrantsAmt
CY Contributions Grants	$463,613	CYContributionsGrantsAmt
PY Program Service Revenue	$1,451,560	PYProgramServiceRevenueAmt
CY Program Service Revenue	$1,600,000	CYProgramServiceRevenueAmt
PY Investment Income	$36,686	PYInvestmentIncomeAmt
CY Investment Income	$40,946	CYInvestmentIncomeAmt
PY Other Revenue	$0	PYOtherRevenueAmt
CY Other Revenue	$833	CYOtherRevenueAmt
PY Total Revenue	$1,981,859	PYTotalRevenueAmt
CY Total Revenue	$2,105,392	CYTotalRevenueAmt
PY Grants And Similar Paid	$0	PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid	$0	CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members	$0	PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members	$0	CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid	$494,357	PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid	$366,608	CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns	$0	PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns	$0	CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense	$0	CYTotalFundraisingExpenseAmt
PY Other Expenses	$1,283,214	PYOtherExpensesAmt
CY Other Expenses	$1,375,167	CYOtherExpensesAmt
PY Total Expenses	$1,777,571	PYTotalExpensesAmt
CY Total Expenses	$1,741,775	CYTotalExpensesAmt
PY Revenues Less Expenses	$204,288	PYRevenuesLessExpensesAmt
CY Revenues Less Expenses	$363,617	CYRevenuesLessExpensesAmt
Total Assets BOY	$1,231,847	TotalAssetsBOYAmt
Total Assets EOY	$1,626,247	TotalAssetsEOYAmt
Total Liabilities BOY	$71,931	TotalLiabilitiesBOYAmt
Total Liabilities EOY	$106,414	TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY	$1,159,916	NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY	$1,519,833	NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part III	Yes (X)	InfoInScheduleOPartIIIInd
Mission	VISIT SUN VALLEY IS COMMITTED TO ENRICHING THE LIVES OF OUR MOUNTAIN COMMUNITY THROUGH A BALANCED LEVEL OF TOURISM THAT FOCUSES ON ECONOMIC PROSPERITY, ENVIRONMENTAL SUSTAINABILITY, AND THE PRESERVATION OF THE VALLEY'S VIBRANT CHARACTER.	MissionDesc
Significant New Program Srvc	0	SignificantNewProgramSrvcInd
Significant Change	0	SignificantChangeInd
Desc	YEAR-ROUND ADVERTISING $1,000,000- INCREASED AWARENESS THROUGH DIGITAL ADVERTISING AND PARTNERSHIPS WITH PRIORITY IN OUR NONSTOP FLIGHT MARKETS, AS WELL AS THOSE AIR MARKETS THAT SHOWED SIGNS OF WEAKNESS.- WE PUT ROUGHLY 75% OF OUR ADVERTISING BUDGET INTO THE WINTER MONTHS,15% OF THE BUDGET INTO THE FALL MONTHS, AND THE REMAINING 10% INTO THE SUMMER MONTHS.- GA4 GOOGLE: THIS IS ONE OF THE MORE IMPORTANT PLATFORMS, ESPECIALLY WHEN WE ARE MEASURING OUR DIGITAL CAMPAIGN PERFORMANCE AND LANDING PAGE EFFECTIVENESS. - THE MYRIADS OF LAYERS PROVIDED HERE GAVE US ACTIONABLE INFORMATION FOR A MULTITUDE OF MARKETING EFFORTS, SUCH AS WHERE THEY'RE COMING FROM AND WHAT THEY'RE MOST INTERESTED IN OR UNINTERESTED IN. - AD PLACEMENTS: THE SKI JOURNAL, UNITED AIRLINES, ORI MAGAZINE, FREESKIER MAGAZINE. - MEDIA PARTNERSHIPS: MOUNTAIN GAZETTE, WILDSAM, ORI, EXPEDIA - RADIO ADVERTISING: KQED FM & KUOW PUGET SOUND PUBLIC RADIO	Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

Field	Value	IRS element (for citing)
Desc	PR INITIATIVES & OUTREACH $97,000- IT'S A COMMON MISCONCEPTION THAT STORIES ABOUT SUN VALLEY EMERGE ENTIRELY ORGANICALLY. WHILE SOME DO, MANY ARE THE RESULT OF INTENTIONAL, BEHIND-THE-SCENES EFFORTS TO BRING THEM TO LIFE. AT VISIT SUN VALLEY, WE WORK CLOSELY WITH LOCAL PARTNERS TO CONNECT WITH JOURNALISTS AND PUBLICATIONS THAT ALIGN WITH THE UNIQUE AND DIVERSE NARRATIVES FOUND THROUGHOUT THE GREATER SUN VALLEY AREA- WE INCREASED OUR PR BUDGET BY 25% COMPARED TO THE PREVIOUS YEAR FOR JOURNALIST HOSTING.- THESE DOLLARS ALSO SUPPORTED DESTINATION-BASED MEDIA HOSTING EVENTS (WELCOME RECEPTIONS/MEET AND GREETS) IN KEY MARKETS AS WELL AND IN-PERSON HOSTING OF JOURNALISTS IN THE GREATER SUN VALLEY REGION. - JOURNALISTS HOSTED: 8- MEDIA MISSIONS: CHICAGO AND DENVER/BOULDER	Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

Field	Value	IRS element (for citing)
Desc	MARKETING RESEARCH: INNTOPIA DESTIMETRICS $51,000INNTOPIA DESTIMETRICS - AGGREGATED LODGING PERFORMANCE BENCHMARKING PROGRAM GIVES THE ENTIRE DESTINATION DEEP INSIGHTS INTO MONTHLY LODGING PERFORMANCE, PACING, AVERAGE DAILY RATE, AND REVENUE PER AVAILABLE ROOM.THIS STATISTICAL, QUANTITATIVE, AND QUALITATIVE DATA ALLOWS US TO MAKE SOUND PLANS AND DECISIONS, AS WELL AS BETTER ANTICIPATE VISITATION AND LODGING TAX COLLECTIONS. LASTLY, WE ARE ABLE TO SHARE THE VAST MAJORITY OF THIS DATA WITH LOCAL STAKEHOLDERS SO THAT THEY CAN LEVERAGE THE INFORMATION FOR SIMILAR PURPOSES.	Desc

Field	Value	IRS element (for citing)
Described In Section501c3	0	DescribedInSection501c3Ind
Schedule B Required	Yes (1)	ScheduleBRequiredInd
Political Campaign Acty	0	PoliticalCampaignActyInd
Subject To Proxy Tax	Yes (1)	SubjectToProxyTaxInd
Donor Advised Fund	0	DonorAdvisedFundInd
Conservation Easements	0	ConservationEasementsInd
Collections Of Art	0	CollectionsOfArtInd
Credit Counseling	0	CreditCounselingInd
Donor Rstr Or Quasi Endowments	0	DonorRstrOrQuasiEndowmentsInd
Report Land Building Equipment	Yes (1)	ReportLandBuildingEquipmentInd
Report Investments Other Sec	0	ReportInvestmentsOtherSecInd
Report Program Related Invst	0	ReportProgramRelatedInvstInd
Report Other Assets	0	ReportOtherAssetsInd
Report Other Liabilities	0	ReportOtherLiabilitiesInd
Include FIN48 Footnote	0	IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt	0	IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt	0	ConsolidatedAuditFinclStmtInd
School Operating	0	SchoolOperatingInd
Foreign Office	0	ForeignOfficeInd
Foreign Activities	0	ForeignActivitiesInd
More Than5000 K To Org	0	MoreThan5000KToOrgInd
More Than5000 K To Individuals	0	MoreThan5000KToIndividualsInd
Professional Fundraising	0	ProfessionalFundraisingInd
Fundraising Activities	0	FundraisingActivitiesInd
Gaming Activities	0	GamingActivitiesInd
Operate Hospital	0	OperateHospitalInd
Grants To Organizations	0	GrantsToOrganizationsInd
Grants To Individuals	0	GrantsToIndividualsInd
Schedule J Required	0	ScheduleJRequiredInd
Tax Exempt Bonds	0	TaxExemptBondsInd
Loan Outstanding	0	LoanOutstandingInd
Grant To Related Person	0	GrantToRelatedPersonInd
Business Rln With Org Mem	0	BusinessRlnWithOrgMemInd
Business Rln With Fam Mem	0	BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent	0	BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri	0	DeductibleNonCashContriInd
Deductible Art Contribution	0	DeductibleArtContributionInd
Terminate Operations	0	TerminateOperationsInd
Partial Liquidation	0	PartialLiquidationInd
Disregarded Entity	0	DisregardedEntityInd
Related Entity	0	RelatedEntityInd
Related Organization Ctrl Ent	0	RelatedOrganizationCtrlEntInd
Activities Conducted Prtshp	0	ActivitiesConductedPrtshpInd
Schedule O Required	Yes (1)	ScheduleORequiredInd
IRP Document	10	IRPDocumentCnt
IRP Document W2 G	0	IRPDocumentW2GCnt
Backup Wthld Compliance	Yes (1)	BackupWthldComplianceInd
Employee	8	EmployeeCnt
Employment Tax Returns Filed	Yes (1)	EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit	0	UnrelatedBusIncmOverLimitInd
Foreign Financial Account	0	ForeignFinancialAccountInd
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTransInd
Taxable Party Notification	0	TaxablePartyNotificationInd
Nondeductible Contributions	0	NondeductibleContributionsInd
Indoor Tanning Services	0	IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt	0	SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc	0	SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VI	Yes (X)	InfoInScheduleOPartVIInd
Governing Body Voting Members	7	GoverningBodyVotingMembersCnt
Independent Voting Member	7	IndependentVotingMemberCnt
Family Or Business Rln	0	FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties	0	DelegationOfMgmtDutiesInd
Change To Org Documents	0	ChangeToOrgDocumentsInd
Material Diversion Or Misuse	0	MaterialDiversionOrMisuseInd
Members Or Stockholders	0	MembersOrStockholdersInd
Election Of Board Members	0	ElectionOfBoardMembersInd
Decisions Subject To Approva	0	DecisionsSubjectToApprovaInd
Minutes Of Governing Body	Yes (1)	MinutesOfGoverningBodyInd
Minutes Of Committees	Yes (1)	MinutesOfCommitteesInd
Officer Mailing Address	0	OfficerMailingAddressInd
Local Chapters	0	LocalChaptersInd
Form990 Provided To Gvrn Body	0	Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy	Yes (1)	ConflictOfInterestPolicyInd
Annual Disclosure Covered Prsn	Yes (1)	AnnualDisclosureCoveredPrsnInd
Regular Monitoring Enfrc	Yes (1)	RegularMonitoringEnfrcInd
Whistleblower Policy	Yes (1)	WhistleblowerPolicyInd
Document Retention Policy	0	DocumentRetentionPolicyInd
Compensation Process CEO	Yes (1)	CompensationProcessCEOInd
Compensation Process Other	0	CompensationProcessOtherInd
Investment In Joint Venture	0	InvestmentInJointVentureInd
Upon Request	Yes (X)	UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	NORTH SERVICES LLC	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Phone	2088595156	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	2456 BLACK RIVER FALLS DRIVE	AddressLine1Txt
City	HENDERSON	CityNm
State Abbreviation	NV	StateAbbreviationCd
ZIP	89044	ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (8 entries)

TitleTitleTxt	Average Hours Per WeekAverageHoursPerWeekRt	Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd	OfficerOfficerInd	Reportable Comp From OrgReportableCompFromOrgAmt	Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt	Other CompensationOtherCompensationAmt
DAVE LUHR
CHAIR	1.00	Yes (X)	Yes (X)	$0	$0	$0
MIKE BURCHMORE
TREASURER	1.00	Yes (X)	Yes (X)	$0	$0	$0
CANDICE PATE
SECRETARY	1.00	Yes (X)	Yes (X)	$0	$0	$0
JACOB FREHLING
DIRECTOR	1.00	Yes (X)		$0	$0	$0
GRETCHEN GORHAM
DIRECTOR	1.00	Yes (X)		$0	$0	$0
ADELAIDE SMITH-MASON
DIRECTOR	1.00	Yes (X)		$0	$0	$0
PETE SONNTAG
DIRECTOR	1.00	Yes (X)		$0	$0	$0
RAYMOND GADD
EXECUTIVE DIRECTOR	40.00		Yes (X)	$121,173	$0	$10,041

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	$121,173	TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org	$0	TotReportableCompRltdOrgAmt
Total Other Compensation	$10,041	TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K	1	IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed	0	FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K	0	TotalCompGreaterThan150KInd
Compensation From Other Srcs	0	CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp

Contractor Name ContractorName

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	GOOGLE	BusinessNameLine1Txt

Contractor Address ContractorAddress

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	1600 AMPHITHEATRE PKWAY	AddressLine1Txt
City	MOUNTAIN VIEW	CityNm
State Abbreviation	CA	StateAbbreviationCd
ZIP	94043	ZIPCd

Field	Value	IRS element (for citing)
Services	ADVERTISING	ServicesDesc
Compensation	$411,310	CompensationAmt

Field	Value	IRS element (for citing)
Cntrct Rcvd Greater Than100 K	1	CntrctRcvdGreaterThan100KCnt
Membership Dues	$13,613	MembershipDuesAmt
Government Grants	$450,000	GovernmentGrantsAmt
Total Contributions	$463,613	TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp

Field	Value	IRS element (for citing)
Desc	CONTRACT REVENUE	Desc
Business	900099	BusinessCd
Total Revenue Column	$1,600,000	TotalRevenueColumnAmt
Related Or Exempt Func Income	$1,600,000	RelatedOrExemptFuncIncomeAmt

Field	Value	IRS element (for citing)
Total Program Service Revenue	$1,600,000	TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$40,946	TotalRevenueColumnAmt
Exclusion	$40,946	ExclusionAmt

Miscellaneous Revenue MiscellaneousRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$833	TotalRevenueColumnAmt
Related Or Exempt Func Income	$833	RelatedOrExemptFuncIncomeAmt

Field	Value	IRS element (for citing)
Other Revenue Total	$833	OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$2,105,392	TotalRevenueColumnAmt
Related Or Exempt Func Income	$1,600,833	RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue	$0	UnrelatedBusinessRevenueAmt
Exclusion	$40,946	ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

Field	Value	IRS element (for citing)
Total	$145,447	TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

Field	Value	IRS element (for citing)
Total	$177,507	TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

Field	Value	IRS element (for citing)
Total	$5,344	TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

Field	Value	IRS element (for citing)
Total	$13,771	TotalAmt

Payroll Taxes PayrollTaxesGrp

Field	Value	IRS element (for citing)
Total	$24,539	TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

Field	Value	IRS element (for citing)
Total	$34,689	TotalAmt

Advertising AdvertisingGrp

Field	Value	IRS element (for citing)
Total	$1,115,517	TotalAmt

Office Expenses OfficeExpensesGrp

Field	Value	IRS element (for citing)
Total	$19,805	TotalAmt

Information Technology InformationTechnologyGrp

Field	Value	IRS element (for citing)
Total	$67,406	TotalAmt

Occupancy OccupancyGrp

Field	Value	IRS element (for citing)
Total	$43,746	TotalAmt

Travel TravelGrp

Field	Value	IRS element (for citing)
Total	$3,326	TotalAmt

Conferences Meetings ConferencesMeetingsGrp

Field	Value	IRS element (for citing)
Total	$9,544	TotalAmt

Depreciation Depletion DepreciationDepletionGrp

Field	Value	IRS element (for citing)
Total	$3,870	TotalAmt

Insurance InsuranceGrp

Field	Value	IRS element (for citing)
Total	$4,864	TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDesc	TotalTotalAmt
RESEARCH & DEVELOPMENT	$50,702
DUES & SUBSCRIPTIONS	$10,815
NEWSLETTER	$4,788
DIGITAL KIOSK	$4,331

All Other Expenses AllOtherExpensesGrp

Field	Value	IRS element (for citing)
Total	$1,764	TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

Field	Value	IRS element (for citing)
Total	$1,741,775	TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

Field	Value	IRS element (for citing)
EOY	$100,222	EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

Field	Value	IRS element (for citing)
BOY	$1,185,094	BOYAmt
EOY	$1,217,885	EOYAmt

Accounts Receivable AccountsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$34,083	BOYAmt
EOY	$299,339	EOYAmt

Field	Value	IRS element (for citing)
Land Bldg Equip Cost Or Other Bss	$102,530	LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec	$96,429	LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

Field	Value	IRS element (for citing)
BOY	$9,970	BOYAmt
EOY	$6,101	EOYAmt

Other Assets Total OtherAssetsTotalGrp

Field	Value	IRS element (for citing)
BOY	$2,700	BOYAmt
EOY	$2,700	EOYAmt

Total Assets TotalAssetsGrp

Field	Value	IRS element (for citing)
BOY	$1,231,847	BOYAmt
EOY	$1,626,247	EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

Field	Value	IRS element (for citing)
BOY	$71,931	BOYAmt
EOY	$106,414	EOYAmt

Total Liabilities TotalLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$71,931	BOYAmt
EOY	$106,414	EOYAmt

Field	Value	IRS element (for citing)
Organization Follows FASB117	Yes (X)	OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$1,159,916	BOYAmt
EOY	$1,519,833	EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$1,159,916	BOYAmt
EOY	$1,519,833	EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$1,231,847	BOYAmt
EOY	$1,626,247	EOYAmt

Field	Value	IRS element (for citing)
Reconcilation Revenue Expnss	$363,617	ReconcilationRevenueExpnssAmt
Prior Period Adjustments	-$3,700	PriorPeriodAdjustmentsAmt
Other Changes In Net Assets	$0	OtherChangesInNetAssetsAmt
Method Of Accounting Accrual	Yes (X)	MethodOfAccountingAccrualInd
Accountant Compile Or Review	0	AccountantCompileOrReviewInd
FS Audited	0	FSAuditedInd
Federal Grant Audit Required	0	FederalGrantAuditRequiredInd

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

Field	Value	IRS element (for citing)
Contributor	RESTRICTED	ContributorNum

Contributor Business Name ContributorBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor US Address ContributorUSAddress

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Total Contributions	RESTRICTED	TotalContributionsAmt

Schedule C IRS990ScheduleC

Field	Value	IRS element (for citing)
Substantially All Dues Nonded	Yes (1)	SubstantiallyAllDuesNondedInd
Only In House Lobbying	0	OnlyInHouseLobbyingInd
Agree Carryover Prior Year	0	AgreeCarryoverPriorYearInd

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$58,043	OtherCostOrOtherBasisAmt
Depreciation	$51,942	DepreciationAmt
Book Value	$6,101	BookValueAmt

Equipment EquipmentGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$44,487	OtherCostOrOtherBasisAmt
Depreciation	$44,487	DepreciationAmt
Book Value	$0	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Land Buildings	$6,101	TotalBookValueLandBuildingsAmt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (4 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
FORM 990, PART VI, SECTION B, LINE 11B	THE FORM 990 IS REVIEWED BY THE BOARD CHAIRPERSON AND EXECUTIVE BOARD PRIOR TO FILING WITH THE INTERNAL REVENUE SERVICE.
FORM 990, PART VI, SECTION B, LINE 12C	ALL BOARD MEMBERS AND PERSONNEL OF SUN VALLEY TOURISM ALLIANCE, INC. ARE REQUIRED TO DISCLOSE ANY POTENTIAL CONFLICTS OF INTEREST ON AN ANNUAL BASIS, AND AT ANY SUCH TIME THAT A NEW POTENTIAL CONFLICT OF INTEREST EMERGES, THROUGH A DISCLOSURE STATEMENT. IF A CONFLICT OF INTEREST IS FOUND TO EXIST, IT MUST BE DISCLOSED AND THAT PERSON MUST EXCUSE HIMSELF/HERSELF FROM DISCUSSIONS OR VOTES RELATED TO THOSE AREAS OF POTENTIAL CONFLICT. SUN VALLEY TOURISM ALLIANCE, INC. RESERVES THE RIGHT TO DISMISS A BOARD MEMBER OR STAFF MEMBER WHO PRESENTS A SERIOUS CONFLICT OF INTEREST OR TO SHIFT THAT PERSON INTO A CAPACITY THAT NULLIFIES IT.
FORM 990, PART VI, SECTION B, LINE 15A	THE PROCESS FOR DETERMINING THE PRESIDENT/CMO COMPENSATION IS COMPLETED BY THE BOARD OF DIRECTORS USING COMPARABILITY DATA DURING THE ANNUAL BUDGETING PROCESS.
FORM 990, PART VI, SECTION C, LINE 19	THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST.