STRATEGY STUDIO / PUBLIC DATA EXPLORER

LAKE NORMAN CONVENTION & VISITORS BUREAU: Form 990, tax year 2024

View the entire original 990 at ProPublica ↗

Organization
LAKE NORMAN CONVENTION & VISITORS BUREAU (EIN 56-2249663)
Tax period
2024-07-01 to 2025-06-30
Filed
2026-04-01
IRS object ID
202620919349300437
Schema version
2024v5.5
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2026-04-01T09:59:40-05:00ReturnTs
Tax Period End2025-06-30TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN200427530PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1RH CPAS PLLCBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1212 W CENTER STAddressLine1Txt
CityLEXINGTONCityNm
State AbbreviationNCStateAbbreviationCd
ZIP272923012ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2024-07-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN562249663EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1LAKE NORMAN CONVENTION AND VISITORSBusinessNameLine1Txt
Business Name Line2BUREAUBusinessNameLine2Txt
FieldValueIRS element (for citing)
Business Name ControlLAKEBusinessNameControlTxt
Phone7049873300PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line119900 WEST CATAWBA AVEAddressLine1Txt
CityCORNELIUSCityNm
State AbbreviationNCStateAbbreviationCd
ZIP28031ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonSALLY ASHWORTHPersonNm
Person TitleEXECUTIVE DIRECTORPersonTitleTxt
Phone7049873300PhoneNum
Signature2026-04-01SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd
FieldValueIRS element (for citing)
IRS Responsible Prty Info CurrYes (1)IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonW LEON RIVESPreparerPersonNm
PTINP00366854PTIN
Phone3362488281PhoneNum
Preparation2026-04-01PreparationDt
FieldValueIRS element (for citing)
Tax2024TaxYr
Build TS2025-03-06 01:10:19ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Principal OfficerSALLY ASHWORTHPrincipalOfficerNm
Gross Receipts$1,144,838GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website AddressWWW.VISITLAKENORMAN.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation2000FormationYr
Legal Domicile StateNCLegalDomicileStateCd
Activity Or MissionTO ORGANIZE AND PROMOTE CONVENTIONS, EVENTS AND TOURISM IN THE LAKE NORMAN AREA.ActivityOrMissionDesc
Voting Members Governing Body18VotingMembersGoverningBodyCnt
Voting Members Independent18VotingMembersIndependentCnt
Total Employee6TotalEmployeeCnt
Total Volunteers25TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$964,136PYContributionsGrantsAmt
CY Contributions Grants$1,084,093CYContributionsGrantsAmt
PY Program Service Revenue$0PYProgramServiceRevenueAmt
CY Program Service Revenue$0CYProgramServiceRevenueAmt
PY Investment Income$18,781PYInvestmentIncomeAmt
CY Investment Income$28,367CYInvestmentIncomeAmt
PY Other Revenue$11,987PYOtherRevenueAmt
CY Other Revenue$16,046CYOtherRevenueAmt
PY Total Revenue$994,904PYTotalRevenueAmt
CY Total Revenue$1,128,506CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$394,338PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$430,186CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$586,471PYOtherExpensesAmt
CY Other Expenses$633,634CYOtherExpensesAmt
PY Total Expenses$980,809PYTotalExpensesAmt
CY Total Expenses$1,063,820CYTotalExpensesAmt
PY Revenues Less Expenses$14,095PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$64,686CYRevenuesLessExpensesAmt
Total Assets BOY$741,294TotalAssetsBOYAmt
Total Assets EOY$803,198TotalAssetsEOYAmt
Total Liabilities BOY$11,089TotalLiabilitiesBOYAmt
Total Liabilities EOY$8,307TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$730,205NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$794,891NetAssetsOrFundBalancesEOYAmt
MissionTO ORGANIZE AND PROMOTE CONVENTIONS, EVENTS AND TOURISM IN THE LAKE NORMAN AREA.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
Expense$1,034,871ExpenseAmt
DescTO ORGANIZE AND PROMOTE CONVENTIONS, EVENTS AND TOURISM IN THE LAKE NORMAN AREA.Desc
Total Program Service Expenses$1,034,871TotalProgramServiceExpensesAmt
Described In Section501c30DescribedInSection501c3Ind
Schedule B Required0ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Subject To Proxy Tax0SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other Liabilities0ReportOtherLiabilitiesInd
Include FIN48 Footnote0IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (1)IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J Required0ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl EntYes (1)BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related Entity0RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document0IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Employee6EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit0UnrelatedBusIncmOverLimitInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Rcv Fnds To Pay Prsnl Bnft Cntrct0RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct0PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members18GoverningBodyVotingMembersCnt
Independent Voting Member18IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or Stockholders0MembersOrStockholdersInd
Election Of Board Members0ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered Prsn0AnnualDisclosureCoveredPrsnInd
Regular Monitoring Enfrc0RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention Policy0DocumentRetentionPolicyInd
Compensation Process CEO0CompensationProcessCEOInd
Compensation Process Other0CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1VISIT LAKE NORMANBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone7049873300PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line119900 W CATAWBA AVE STE 102AddressLine1Txt
CityCORNELIUSCityNm
State AbbreviationNCStateAbbreviationCd
ZIP28031ZIPCd
FieldValueIRS element (for citing)
No Listed Persons CompensatedYes (X)NoListedPersonsCompensatedInd

Form990 Part VII Section A Form990PartVIISectionAGrp (18 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtOfficerOfficerInd
JOE KINDRED
MEMBER AT LARGE0.00Yes (X)$0$0$0
JEANNA HOFFMAN
DIRECTOR0.00Yes (X)$0$0$0
BORIS BUNICH
DIRECTOR0.00Yes (X)$0$0$0
VINAY SREE
DIRECTOR0.00Yes (X)$0$0$0
JOE DOUGLAS
DIRECTOR0.00Yes (X)$0$0$0
ASHLEY HOGAN
DIRECTOR0.00Yes (X)$0$0$0
DIANA MERRIFIELD
DIRECTOR0.00Yes (X)$0$0$0
MICHAEL JAYCOCKS
DIRECTOR0.00Yes (X)$0$0$0
JUSTIN DIONNE
AT LARGE0.00Yes (X)$0$0$0
BILL RUSSELL
EX OFFICIO0.00Yes (X)$0$0$0
SUSAN JOHNSON
DIRECTOR0.00Yes (X)$0$0$0
STEVE JUSTUS
DIRECTOR0.00Yes (X)$0$0$0
ALISIA BERGSMAN
DIRECTOR0.00Yes (X)$0$0$0
RANDY MARION
CHAIRMAN0.00$0$0$0Yes (X)
WOODY WASHAM
VICE CHAIRMAN0.00$0$0$0Yes (X)
BARBARA MCCALL
TREASURER0.00$0$0$0Yes (X)
CATHY BENTZ
ASSISTANT TREASURER0.00$0$0$0Yes (X)
JOE HARWOOD
COMMUNITY AFFAIRS0.00$0$0$0Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$0TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$0TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K0IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K0TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd
Cntrct Rcvd Greater Than100 K0CntrctRcvdGreaterThan100KCnt
Government Grants$1,084,093GovernmentGrantsAmt
Total Contributions$1,084,093TotalContributionsAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$28,367TotalRevenueColumnAmt
Related Or Exempt Func Income$28,367RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Gross Sales Of Inventory$29,144GrossSalesOfInventoryAmt
Cost Of Goods Sold$16,332CostOfGoodsSoldAmt

Net Income Or Loss NetIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$12,812TotalRevenueColumnAmt
Related Or Exempt Func Income$12,812RelatedOrExemptFuncIncomeAmt

Other Revenue Misc OtherRevenueMiscGrp

FieldValueIRS element (for citing)
DescOTHER INCOMEDesc
Business900099BusinessCd
Total Revenue Column$3,234TotalRevenueColumnAmt
Related Or Exempt Func Income$3,234RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Other Revenue Total$3,234OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,128,506TotalRevenueColumnAmt
Related Or Exempt Func Income$44,413RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$0ExclusionAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$323,206TotalAmt
Program Services$320,588ProgramServicesAmt
Management And General$2,618ManagementAndGeneralAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$73,003TotalAmt
Program Services$72,412ProgramServicesAmt
Management And General$591ManagementAndGeneralAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$33,977TotalAmt
Program Services$33,977ProgramServicesAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$2,966TotalAmt
Management And General$2,966ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$10,400TotalAmt
Management And General$10,400ManagementAndGeneralAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$545,994TotalAmt
Program Services$545,994ProgramServicesAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$192TotalAmt
Program Services$171ProgramServicesAmt
Management And General$21ManagementAndGeneralAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$5,433TotalAmt
Management And General$5,433ManagementAndGeneralAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$52,979TotalAmt
Program Services$52,550ProgramServicesAmt
Management And General$429ManagementAndGeneralAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$547TotalAmt
Management And General$547ManagementAndGeneralAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$2,979TotalAmt
Management And General$2,979ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmtProgram ServicesProgramServicesAmtManagement And GeneralManagementAndGeneralAmt
TELEPHONE$8,574$8,505$69
STORAGE RENTAL$2,100$2,100
BANK FEES$791$791
EQUIPMENT EXPENSE$679$674$5

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$1,063,820TotalAmt
Program Services$1,034,871ProgramServicesAmt
Management And General$28,949ManagementAndGeneralAmt
Fundraising$0FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$695,541BOYAmt
EOY$745,025EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

FieldValueIRS element (for citing)
BOY$23,918BOYAmt
EOY$27,871EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$21,000BOYAmt
EOY$30,015EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$118,430LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$118,143LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$835BOYAmt
EOY$287EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$741,294BOYAmt
EOY$803,198EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$11,089BOYAmt
EOY$8,307EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$11,089BOYAmt
EOY$8,307EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$730,205BOYAmt
EOY$794,891EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$730,205BOYAmt
EOY$794,891EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$741,294BOYAmt
EOY$803,198EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss$64,686ReconcilationRevenueExpnssAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS Audited0FSAuditedInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule D IRS990ScheduleD

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$118,430OtherCostOrOtherBasisAmt
Depreciation$118,143DepreciationAmt
Book Value$287BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$287TotalBookValueLandBuildingsAmt
Total Rev Etc Audited Fincl Stmt$1,128,506TotalRevEtcAuditedFinclStmtAmt
Revenue Not Reported$0RevenueNotReportedAmt
Revenue Subtotal$1,128,506RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt$0RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$1,128,506TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$1,063,820TotExpnsEtcAuditedFinclStmtAmt
Expenses Not Reported$0ExpensesNotReportedAmt
Expenses Subtotal$1,063,820ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt$0ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$1,063,820TotalExpensesPerForm990Amt

Schedule L IRS990ScheduleL

Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp

Name Of Interested NameOfInterested

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1BENTZ & ASSOCIATES PABusinessNameLine1Txt
FieldValueIRS element (for citing)
Relationship DescriptionASST. TREASURERRelationshipDescriptionTxt
TransactionLEGAL SERVICESTransactionDesc
Sharing Of Revenues0SharingOfRevenuesInd

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION B, LINE 11BFORM 990 IS PRESENTED AT THE BOARD MEETING BEFORE FILING. RETURN IS AVAILABLE UPON REQUEST TO MEMBERS.
FORM 990, PART VI, SECTION C, LINE 19NO DOCUMENTS AVAILABLE TO THE PUBLIC