VISIT LODI

Cite this

Plain text VISIT LODI. Strategy Studio, nonprofit organization profile, tax years 2013–2024. https://strategystudio.org/org/201901995. Retrieved 2026-10-19.

APA Strategy Studio. (n.d.). VISIT LODI [Nonprofit organization profile; tax years 2013–2024]. Retrieved October 19, 2026, from https://strategystudio.org/org/201901995

MLA “VISIT LODI.” Strategy Studio, tax years 2013–2024, https://strategystudio.org/org/201901995. Accessed 19 Oct. 2026.

Retrieved 2026-10-19; covers tax years 2013–2024. Data: Strategy Studio, CC BY 4.0.

2024 · Form 990 · revenue $1.2M · expenses $1.2M · assets $1.2M

EIN: 20-1901995
Address: 25 N SCHOOL ST, LODI, CA 95240-2112
Website: www.visitlodi.com
NTEE code: S20
Subsection: 501(c)(6)
Ruling year: 2005
Cross-check: ProPublica Nonprofit Explorer

Mission

TO STIMULATE LOCAL ECONOMIC GROWTH THROUGH EDUCATION AND PROMOTION OF THE LODI AREA AS A TOURISM DESTINATION.

Each tax year counts once: when a return was amended, only the latest return for that period is used below (superseded returns stay listed, greyed, under Finances).

People paid by the organization

2 people paid across every filing: current people first, then by total pay from this organization. Organizations counts every nonprofit each person appears on.

Name	Latest title	Years	Latest year pay	Total pay from here	Organizations
Nancy Beckman	President	2013-2024	$154,024	$1,168,197	1
Wes Rhea	CEO	2023-2024	$40,011	$190,864	1

People by year

2024 · 2 people listed · 2 paid, $194K · 8 employees

Name	Title	Hrs/wk	From org	From related	Other	Total	Orgs
NANCY BECKMAN	President	40	$154,024	$0	$0	$154,024	1
WES RHEA	CEO	40	$40,011	$0	$0	$40,011	1

2023 · 1 person listed · 1 paid, $151K · 8 employees

Name	Title	Hrs/wk	From org	From related	Other	Total	Orgs
WES RHEA	CEO	40	$150,853	$0	$0	$150,853	1

2022 · 1 person listed · 1 paid, $123K · 8 employees

Name	Title	Hrs/wk	From org	From related	Other	Total	Orgs
NANCY BECKMAN	CEO	40	$123,188	$0	$0	$123,188	1

2021 · 1 person listed · 1 paid, $124K · 8 employees

Name	Title	Hrs/wk	From org	From related	Other	Total	Orgs
NANCY BECKMAN	CEO	40	$123,588	$0	$0	$123,588	1

2020 · 1 person listed · 1 paid, $120K · 8 employees

Name	Title	Hrs/wk	From org	From related	Other	Total	Orgs
NANCY BECKMAN	CEO	40	$119,600	$0	$0	$119,600	1

2019 · 1 person listed · 1 paid, $115K · 5 employees

Name	Title	Hrs/wk	From org	From related	Other	Total	Orgs
NANCY BECKMAN	CEO	40	$115,000	$0	$0	$115,000	1

2018 · 1 person listed · 1 paid, $101K · 5 employees

Name	Title	Hrs/wk	From org	From related	Other	Total	Orgs
NANCY BECKMAN	CEO	40	$101,077	$0	$0	$101,077	1

2017 · 1 person listed · 1 paid, $95K · 5 employees

Name	Title	Hrs/wk	From org	From related	Other	Total	Orgs
NANCY BECKMAN	CEO	40	$95,000	$0	$0	$95,000	1

2016 · 1 person listed · 1 paid, $87K · 3 employees

Name	Title	Hrs/wk	From org	From related	Other	Total	Orgs
NANCY BECKMAN	CEO	40	$87,360	$0	$0	$87,360	1

2015 · 1 person listed · 1 paid, $87K · 3 employees

Name	Title	Hrs/wk	From org	From related	Other	Total	Orgs
NANCY BECKMAN	CEO	40	$87,000	$0	$0	$87,000	1

2014 · 1 person listed · 1 paid, $79K · 3 employees

Name	Title	Hrs/wk	From org	From related	Other	Total	Orgs
NANCY BECKMAN	CEO	40	$79,492	$0	$0	$79,492	1

2013 · 1 person listed · 1 paid, $83K · 4 employees

Name	Title	Hrs/wk	From org	From related	Other	Total	Orgs
NANCY BECKMAN	CEO	40	$82,868	$0	$0	$82,868	1

Highest-paid independent contractors

No independent contractors reported.

Who gave

Contributor names are not public for this form type.

Public charities filing Form 990 or 990-EZ report large donors on Schedule B, but the IRS withholds their names and addresses from public copies. Private foundations (990-PF) are different: their contributors are public.

Finances

Newest first. Each filing: its name on one row, its figures on the row beneath. Greyed filings are superseded by a later return for the same period and are left out everywhere else on this page.

Revenue	Expenses	Assets	Net assets	Contributions	Program revenue	Officer pay	Employees	Volunteers
2024 · Form 990 period ending 2024-12-31 · view filing · original 990 ↗
$1,231,222	$1,249,766	$1,245,480	$1,241,680	$1,199,522	$0	$194,035	8	-
2023 · Form 990 period ending 2023-12-31 · view filing · original 990 ↗
$1,272,453	$1,145,815	$1,345,050	$1,342,973	$1,263,058	$0	$150,853	8	-
2022 · Form 990 period ending 2022-12-31 · view filing · original 990 ↗
$1,272,292	$1,059,748	$1,218,153	$1,216,335	$1,264,247	$0	$123,188	8	-
2021 · Form 990 period ending 2021-12-31 · view filing · original 990 ↗
$1,116,485	$853,437	$1,005,787	$1,003,791	$1,113,378	$0	$123,588	8	-
2020 · Form 990 period ending 2020-12-31 · view filing · original 990 ↗
$749,340	$589,822	$744,816	$742,904	$761,056	$0	$131,297	8	-
2019 · Form 990 period ending 2019-12-31 · view filing · original 990 ↗
$822,522	$875,323	$598,016	$595,987	$809,827	$0	$115,000	5	-
2018 · Form 990 period ending 2018-12-31 · view filing · original 990 ↗
$802,139	$823,553	$623,356	$618,239	$780,544	$0	$101,077	5	-
2017 · Form 990 period ending 2017-12-31 · view filing · original 990 ↗
$839,433	$731,471	$668,537	$663,462	$827,127	$0	$95,000	5	-
2016 · Form 990 period ending 2016-12-31 · view filing · original 990 ↗
$841,015	$717,735	$557,783	$548,925	$833,104	$0	$87,360	3	-
2015 · Form 990 period ending 2015-12-31 · view filing · original 990 ↗
$553,834	$556,473	$437,783	$425,645	$550,673	$0	$87,000	3	-
2014 · Form 990 period ending 2014-12-31 · view filing · original 990 ↗
$491,905	$417,712	$436,961	$428,284	$488,457	$0	$79,492	3	-
2013 · Form 990 period ending 2013-12-31 · view filing · original 990 ↗
$438,796	$414,548	$361,687	$354,091	$438,844	$0	$82,868	4	-

Funders of this organization

Not reported: no grants to this organization appear in the filings we have (tax years 2010 to 2025).

Similar organizations

Ranked without any AI: same NTEE code first, then the same NTEE group; then revenue within 2x, 5x or 10x; then the same state; then similar name and mission text. Same state only · More (100)

Organization	State	NTEE	Latest revenue	Latest expenses	Top-paid title	Top pay	Why similar
VISITORS BUREAU OF LANCASTER INC	CA	S20	$1,034,764	$914,028	EXECUTIVE DIRECTOR	$86,414	Same NTEE code S20, revenue within 2x, same state
GREATER SACRAMENTO CERTIFIED DEVELOPMENT CORPORATION	CA	S20	$1,440,918	$1,357,560	Exec.Dir./Sec'y	$198,191	Same NTEE code S20, revenue within 2x, same state
MAR VISTA FARMERS MARKET ASSOCIATION	CA	S20	$1,229,205	$1,026,696	EXECUTIVE DIRECTOR	$124,066	Same NTEE code S20, revenue within 2x, same state
LOCAL COLOR	CA	S20	$1,456,299	$1,396,296	Executive Director	$89,483	Same NTEE code S20, revenue within 2x, same state
STUDIO CITY FARMERS MARKET	CA	S20	$775,429	$765,709	President	$0	Same NTEE code S20, revenue within 2x, same state
EL RESCATE	CA	S20	$1,415,777	$1,177,876	CEO	$101,169	Same NTEE code S20, revenue within 2x, same state
KENSINGTON COMMUNITY COUNCIL	CA	S20	$787,227	$718,916	Director	$0	Same NTEE code S20, revenue within 2x, same state
LEGACY OF ABUNDANCE	CA	S20	$1,020,000	$969,771	President & CEO	$0	Same NTEE code S20, revenue within 2x, same state
LOWER POLK COMMUNITY BENEFIT DISTRICT	CA	S20	$1,248,177	$1,517,549	EXECUTIVE DIRECTOR	$177,314	Same NTEE code S20, revenue within 2x, same state
CITY FABRICK	CA	S20	$1,913,251	$2,139,791	EXECUTIVE DIRECTOR	$127,500	Same NTEE code S20, revenue within 2x, same state
AGAPE CAPITAL CORP	CA	S20	$1,123,408	$513,451	CEO	$0	Same NTEE code S20, revenue within 2x, same state
BAYVIEW HUNTERS POINT CENTER FOR ARTS AND TECHNOLOGY	CA	S20	$1,767,740	$2,883,715	Dir of Development	$152,827	Same NTEE code S20, revenue within 2x, same state
MISSION COMMUNITY SERVICES CORPORATION	CA	S20	$1,670,949	$1,291,424	Member	$0	Same NTEE code S20, revenue within 2x, same state
VEGGIELUTION	CA	S20	$1,348,808	$959,539	BOARD MEMBER	$0	Same NTEE code S20, revenue within 2x, same state
LOVE STANISLAUS COUNTY INC	CA	S20	$991,429	$992,171	President	$94,817	Same NTEE code S20, revenue within 2x, same state
LA JOLLA COMMUNITY FOUNDATION	CA	S20	$2,318,858	$305,614	EXECUTIVE DI	$127,321	Same NTEE code S20, revenue within 2x, same state
OAKLAND CHINATOWN IMPROVEMENT COUNCIL	CA	S20	$1,255,714	$1,293,239	Executive Dir.	$154,608	Same NTEE code S20, revenue within 2x, same state
HEARTS & LIVES	CA	S20	$1,140,795	$1,091,879	Executive Dir.	$120,000	Same NTEE code S20, revenue within 2x, same state
KOREATOWN OAKLAND	CA	S20	$906,963	$1,014,189	Treasurer	$0	Same NTEE code S20, revenue within 2x, same state
CALIFORNIA CENTER FOR COOPERATION DEVELOPMENT	CA	S20	$1,162,585	$1,160,166	Executive Dir.	$106,500	Same NTEE code S20, revenue within 2x, same state
LONG BEACH FORWARD INC	CA	S20	$1,522,443	$1,340,029	EXECUTIVE DIRECTOR	$71,629	Same NTEE code S20, revenue within 2x, same state
CASTRO UPPER MARKET COMMUNITY BENEFIT DISTRICT INC	CA	S20	$1,547,669	$1,459,060	Executive Dir.	$148,041	Same NTEE code S20, revenue within 2x, same state
RESTORE MERCED	CA	S20	$1,941,068	$1,616,611	Executive Director	$120,000	Same NTEE code S20, revenue within 2x, same state
THE FREEDOM BOUND CENTER	CA	S20	$1,023,817	$1,821,617	CEO	$125,000	Same NTEE code S20, revenue within 2x, same state
TRANSPLANT HERO	CA	S20	$1,347,795	$697,930	CEO	$100,000	Same NTEE code S20, revenue within 2x, same state

Who funds organizations like this

Grantors that funded the 100 most similar organizations. Ranked by total given to them. Foundations (990-PF) and donor-advised fund sponsors only. Same matching as Funders above (by EIN, or by name for foundations).

Grantor	Type	Total given	Grants	Organizations funded	Years	Which ones
THE CALIFORNIA ENDOWMENT	Private foundation	$21,217,679	187	12	2009–2024	URBAN HABITAT PROGRAM; FAITH IN THE VALLEY; TRANSFORMCA; THE FREEDOM BOUND CENTER and 8 more
SILICON VALLEY COMMUNITY FOUNDATION	DAF sponsor	$10,761,533	80	14	2010–2024	URBAN HABITAT PROGRAM; VEGGIELUTION; TRANSFORMCA; FAITH IN THE VALLEY and 10 more
CALIFORNIA COMMUNITY FOUNDATION	DAF sponsor	$9,852,728	36	12	2009–2024	HELENA GROUP FOUNDATION; 1979 LEGACY CORP; MARTIS CAMP COMMUNITY FOUNDATION; LONG BEACH FORWARD INC and 8 more
SAN FRANCISCO FOUNDATION	DAF sponsor	$8,046,335	61	13	2010–2024	URBAN HABITAT PROGRAM; FAITH IN ACTION EAST BAY; TRANSFORMCA; RICHMOND COMMUNITY-OWNED DEVELOPMENT ENTERPRISE and 9 more
WILLIAM & FLORA HEWLETT FOUNDATION	Private foundation	$5,996,400	47	5	2010–2024	TRANSFORMCA; URBAN HABITAT PROGRAM; CENTER FOR COMMUNITY ACTION AND ENVIRONMENTAL JUSTICE; BAYVIEW HUNTERS POINT CENTER FOR ARTS AND TECHNOLOGY and 1 more
FORD FOUNDATION	Private foundation	$4,390,000	15	2	2009–2021	URBAN HABITAT PROGRAM; TRANSFORMCA
KARAKIN FOUNDATION	Private foundation	$4,000,000	1	1	2021–2021	ABILENE IMPROVEMENT CORPORATION
MARVIN BUZZ OATES CHARITABLE FOUNDATION	Private foundation	$3,930,000	8	1	2017–2024	DESTINY COMMUNITY SERVICES
FIDELITY INVESTMENTS CHARITABLE GIFT FUND	DAF sponsor	$3,896,357	79	28	2016–2024	HELENA GROUP FOUNDATION; MARTIS CAMP COMMUNITY FOUNDATION; HARBOR HOUSE COMMUNITY SERVICE CENTER; THE FREEDOM BOUND CENTER and 24 more
DONOR ADVISED CHARITABLE GIVING	DAF sponsor	$3,609,525	79	24	2015–2024	MISSION COMMUNITY SERVICES CORPORATION; MESA FOUNDATION; GROUNDWORK RICHMOND INC; MARTIS CAMP COMMUNITY FOUNDATION and 20 more
JAMES IRVINE FOUNDATION	Private foundation	$3,358,000	23	6	2011–2024	FAITH IN THE VALLEY; TRANSFORMCA; URBAN HABITAT PROGRAM; CALIFORNIA CENTER FOR COOPERATION DEVELOPMENT and 2 more
TIDES FOUNDATION	DAF sponsor	$3,255,900	8	6	2018–2023	FAITH IN THE VALLEY; VEGGIELUTION; THRIVE SANTA ANA; CENTER FOR COMMUNITY ACTION AND ENVIRONMENTAL JUSTICE and 2 more
KICKAPOO SPRINGS FOUNDATION	Private foundation	$3,237,500	2	1	2021–2024	ABILENE IMPROVEMENT CORPORATION
LEGETT FOUNDATION	Private foundation	$3,237,500	2	1	2021–2024	ABILENE IMPROVEMENT CORPORATION
EAST BAY COMMUNITY FOUNDATION	DAF sponsor	$2,732,190	53	9	2014–2024	URBAN HABITAT PROGRAM; FAITH IN ACTION EAST BAY; TRANSFORMCA; RICHMOND COMMUNITY-OWNED DEVELOPMENT ENTERPRISE and 5 more

The full list · all similar organizations

Where the money went

Every expense line on each return, biggest first: Form 990 Part IX (with its program, management and fundraising columns), 990-EZ Part I, or 990-PF Part I. Event marks lines the organization itself describes as events. “Events” in each summary adds those lines, conferences and meetings, and the direct costs of fundraising events. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.

2024 · Form 990 · $1,249,766 spent · pay $451,462 · grants $0 · events $11,851

Line	As described	Total	Program	Management	Fundraising	Share
Advertising and promotion		$427,270	-	$427,270	-	34.2%
Other salaries and wages		$208,433	-	$208,433	-	16.7%
Pay: officers, directors, trustees, key employees		$194,035	-	$40,011	-	15.5%
Other (as described)	CONTINGENCIES/UNEXPECT OPPORT	$82,591	-	$82,591	-	6.6%
Fees: other services		$60,634	-	$60,634	-	4.9%
All other expenses		$52,409	-	$52,409	-	4.2%
Occupancy		$48,503	-	$48,503	-	3.9%
Other (as described)	ADMIN. FEE - CITY OF LODI	$38,505	-	$38,505	-	3.1%
Other (as described)	MARKETING	$36,017	-	$36,017	-	2.9%
Payroll taxes		$34,480	-	$34,480	-	2.8%
Pension plan contributions		$14,514	-	$14,514	-	1.2%
Information technology		$12,657	-	$12,657	-	1.0%
Depreciation and depletion		$11,840	-	$11,840	-	0.9%
Other (as described)	TRADESHOWS	$8,562	-	$8,562	-	0.7%
Office expenses		$5,407	-	$5,407	-	0.4%
Travel		$5,230	-	$5,230	-	0.4%
Insurance		$5,004	-	$5,004	-	0.4%
Fees: accounting		$3,675	-	$3,675	-	0.3%
Fundraising events Event	direct expenses; gross income $22,600	$11,851				reported apart
Total		$1,249,766				100%

View the filing

2023 · Form 990 · $1,145,815 spent · pay $358,002 · grants $0 · events $20,503

Line	As described	Total	Program	Management	Fundraising	Share
Advertising and promotion		$377,416	-	$377,416	-	32.9%
Other salaries and wages		$159,980	-	$159,980	-	14.0%
Pay: officers, directors, trustees, key employees		$150,853	-	$150,853	-	13.2%
Other (as described)	SJ TOURISM MARKETING	$92,199	-	$92,199	-	8.0%
Other (as described)	MARKETING	$77,942	-	$77,942	-	6.8%
All other expenses		$54,273	-	$54,273	-	4.7%
Occupancy		$47,581	-	$47,581	-	4.2%
Other (as described)	ADMIN. FEE - CITY OF LODI	$37,695	-	$37,695	-	3.3%
Information technology		$36,364	-	$36,364	-	3.2%
Payroll taxes		$25,963	-	$25,963	-	2.3%
Other (as described)	PROFESSIONAL SERVICES	$23,188	-	$23,188	-	2.0%
Pension plan contributions		$21,206	-	$21,206	-	1.9%
Depreciation and depletion		$12,051	-	$12,051	-	1.1%
Insurance		$8,631	-	$8,631	-	0.8%
Conferences, conventions and meetings		$6,631	-	$6,631	-	0.6%
Office expenses		$4,974	-	$4,974	-	0.4%
Travel		$4,908	-	$4,908	-	0.4%
Fees: accounting		$3,960	-	$3,960	-	0.3%
Fundraising events Event	direct expenses; gross income $20,107	$13,872				reported apart
Total		$1,145,815				100%

View the filing

2022 · Form 990 · $1,059,748 spent · pay $344,433 · grants $0 · events $11,615

Line	As described	Total	Program	Management	Fundraising	Share
Advertising and promotion		$314,972	-	$314,972	-	29.7%
Other salaries and wages		$179,299	-	$179,299	-	16.9%
Pay: officers, directors, trustees, key employees		$123,188	-	$123,188	-	11.6%
Other (as described)	SJ TOURISM MARKETING	$91,676	-	$91,676	-	8.7%
Other (as described)	MARKETING	$85,140	-	$85,140	-	8.0%
Other (as described)	CONTINGENCIES/UNEXPECT OPPORT	$49,582	-	$49,582	-	4.7%
Occupancy		$45,472	-	$45,472	-	4.3%
All other expenses		$44,332	-	$44,332	-	4.2%
Other (as described)	ADMIN. FEE - CITY OF LODI	$37,954	-	$37,954	-	3.6%
Payroll taxes		$25,076	-	$25,076	-	2.4%
Pension plan contributions		$16,870	-	$16,870	-	1.6%
Insurance		$12,955	-	$12,955	-	1.2%
Depreciation and depletion		$11,743	-	$11,743	-	1.1%
Information technology		$8,485	-	$8,485	-	0.8%
Travel		$6,007	-	$6,007	-	0.6%
Fees: accounting		$3,110	-	$3,110	-	0.3%
Office expenses		$2,443	-	$2,443	-	0.2%
Conferences, conventions and meetings		$1,444	-	$1,444	-	0.1%
Fundraising events Event	direct expenses; gross income $17,270	$10,171				reported apart
Total		$1,059,748				100%

View the filing

2021 · Form 990 · $853,437 spent · pay $285,889 · grants $0 · events $353

Line	As described	Total	Program	Management	Fundraising	Share
Advertising and promotion		$345,565	-	$345,565	-	40.5%
Other salaries and wages		$127,186	-	$127,186	-	14.9%
Pay: officers, directors, trustees, key employees		$123,588	-	$123,588	-	14.5%
Other (as described)	ADMIN. FEE - CITY OF LODI	$44,764	-	$44,764	-	5.2%
Occupancy		$40,998	-	$40,998	-	4.8%
All other expenses		$32,055	-	$32,055	-	3.8%
Other (as described)	MARKETING	$26,488	-	$26,488	-	3.1%
Payroll taxes		$21,116	-	$21,116	-	2.5%
Other (as described)	CONTRACT LABOR	$20,594	-	$20,594	-	2.4%
Insurance		$14,421	-	$14,421	-	1.7%
Other (as described)	CONTINGENCIES/UNEXPECT OPPORT	$14,396	-	$14,396	-	1.7%
Other employee benefits		$13,999	-	$13,999	-	1.6%
Depreciation and depletion		$12,178	-	$12,178	-	1.4%
Information technology		$8,297	-	$8,297	-	1.0%
Fees: accounting		$4,730	-	$4,730	-	0.6%
Office expenses		$2,709	-	$2,709	-	0.3%
Conferences, conventions and meetings		$353	-	$353	-	0.0%
Fundraising events Event	direct expenses; gross income $2,447	-				reported apart
Total		$853,437				100%

View the filing

2020 · Form 990 · $589,822 spent · pay $286,032 · grants $0 · events $0

Line	As described	Total	Program	Management	Fundraising	Share
Pay: officers, directors, trustees, key employees		$131,297	-	$119,600	-	22.3%
Advertising and promotion		$130,522	-	$130,522	-	22.1%
Other salaries and wages		$119,600	-	$119,600	-	20.3%
Occupancy		$40,094	-	$40,094	-	6.8%
Other (as described)	CONTINGENCIES/UNEXPECT OPPORT	$33,754	-	$33,754	-	5.7%
Payroll taxes		$21,709	-	$21,709	-	3.7%
Depreciation and depletion		$18,302	-	$18,302	-	3.1%
Other (as described)	MARKETING	$17,814	-	$17,814	-	3.0%
All other expenses		$17,500	-	$17,500	-	3.0%
Insurance		$14,595	-	$14,595	-	2.5%
Other employee benefits		$13,426	-	$13,426	-	2.3%
Other (as described)	ADMIN. FEE - CITY OF LODI	$12,747	-	$12,747	-	2.2%
Information technology		$8,266	-	$8,266	-	1.4%
Other (as described)	UTILITIES	$5,241	-	$5,241	-	0.9%
Fees: accounting		$3,850	-	$3,850	-	0.7%
Office expenses		$1,105	-	$1,105	-	0.2%
Fundraising events Event	direct expenses; gross income $2,347	-				reported apart
Total		$589,822				100%

View the filing

2019 · Form 990 · $875,323 spent · pay $257,008 · grants $0 · events $22,182

Line	As described	Total	Program	Management	Fundraising	Share
Advertising and promotion		$319,215	-	$319,215	-	36.5%
Pay: officers, directors, trustees, key employees		$115,000	-	$115,000	-	13.1%
Other salaries and wages		$107,981	-	$107,981	-	12.3%
Other (as described)	MARKETING	$93,131	-	$93,131	-	10.6%
Occupancy		$39,408	-	$39,408	-	4.5%
All other expenses		$39,382	-	$39,382	-	4.5%
Other (as described)	CONTINGENCIES/UNEXPECT OPPORT	$29,912	-	$29,912	-	3.4%
Other (as described)	ADMIN. FEE - CITY OF LODI	$26,184	-	$26,184	-	3.0%
Payroll taxes		$20,601	-	$20,601	-	2.4%
Depreciation and depletion		$18,703	-	$18,703	-	2.1%
Other (as described)	PROFESSIONAL SERVICES	$15,250	-	$15,250	-	1.7%
Other employee benefits		$13,426	-	$13,426	-	1.5%
Insurance		$10,113	-	$10,113	-	1.2%
Information technology		$8,549	-	$8,549	-	1.0%
Travel		$7,600	-	$7,600	-	0.9%
Conferences, conventions and meetings		$5,068	-	$5,068	-	0.6%
Fees: accounting		$3,850	-	$3,850	-	0.4%
Office expenses		$1,950	-	$1,950	-	0.2%
Fundraising events Event	direct expenses; gross income $19,376	$17,114				reported apart
Total		$875,323				100%

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2018 · Form 990 · $823,553 spent · pay $212,709 · grants $0 · events $14,999

Line	As described	Total	Program	Management	Fundraising	Share
Advertising and promotion		$318,777	-	$318,777	-	38.7%
Pay: officers, directors, trustees, key employees		$101,077	-	$101,077	-	12.3%
Other salaries and wages		$82,065	-	$82,065	-	10.0%
Other (as described)	MARKETING	$72,642	-	$72,642	-	8.8%
All other expenses		$48,173	-	$48,173	-	5.8%
Occupancy		$38,635	-	$38,635	-	4.7%
Other (as described)	CONTINGENCIES/UNEXPECT OPPORT	$36,733	-	$36,733	-	4.5%
Other (as described)	ADMIN. FEE - CITY OF LODI	$25,283	-	$25,283	-	3.1%
Depreciation and depletion		$20,208	-	$20,208	-	2.5%
Payroll taxes		$17,424	-	$17,424	-	2.1%
Other (as described)	LABOR CONTRACT	$16,455	-	$16,455	-	2.0%
Other employee benefits		$12,143	-	$12,143	-	1.5%
Insurance		$9,716	-	$9,716	-	1.2%
Information technology		$8,893	-	$8,893	-	1.1%
Travel		$7,416	-	$7,416	-	0.9%
Fees: accounting		$3,840	-	$3,840	-	0.5%
Conferences, conventions and meetings		$2,075	-	$2,075	-	0.3%
Office expenses		$1,998	-	$1,998	-	0.2%
Fundraising events Event	direct expenses; gross income $20,058	$12,924				reported apart
Total		$823,553				100%

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2017 · Form 990 · $731,471 spent · pay $222,750 · grants $0 · events $21,286

Line	As described	Total	Program	Management	Fundraising	Share
Advertising and promotion		$221,959	-	$221,959	-	30.3%
Other salaries and wages		$98,293	-	$98,293	-	13.4%
Pay: officers, directors, trustees, key employees		$95,000	-	$95,000	-	13.0%
Other (as described)	MARKETING	$87,853	-	$87,853	-	12.0%
Occupancy		$37,878	-	$37,878	-	5.2%
All other expenses		$35,970	-	$35,970	-	4.9%
Other (as described)	CONTINGENCIES/UNEXPECT OPPORT	$30,853	-	$30,853	-	4.2%
Other (as described)	ADMIN. FEE - CITY OF LODI	$23,562	-	$23,562	-	3.2%
Depreciation and depletion		$20,581	-	$20,581	-	2.8%
Payroll taxes		$17,431	-	$17,431	-	2.4%
Other employee benefits		$12,026	-	$12,026	-	1.6%
Insurance		$10,644	-	$10,644	-	1.5%
Other (as described)	TRADE SHOWS	$10,598	-	$10,598	-	1.4%
Information technology		$7,562	-	$7,562	-	1.0%
Conferences, conventions and meetings		$7,514	-	$7,514	-	1.0%
Travel		$6,204	-	$6,204	-	0.8%
Fees: accounting		$3,780	-	$3,780	-	0.5%
Office expenses		$3,763	-	$3,763	-	0.5%
Fundraising events Event	direct expenses; gross income $17,058	$13,772				reported apart
Total		$731,471				100%

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2016 · Form 990 · $717,735 spent · pay $220,062 · grants $0 · events $14,440

Line	As described	Total	Program	Management	Fundraising	Share
Advertising and promotion		$209,558	-	$209,558	-	29.2%
Other (as described)	MARKETING	$108,889	-	$108,889	-	15.2%
Other salaries and wages		$104,390	-	$104,390	-	14.5%
Pay: officers, directors, trustees, key employees		$87,360	-	$87,360	-	12.2%
Occupancy		$30,581	-	$30,581	-	4.3%
Other (as described)	CONTINGENCIES/UNEXPECT OPPORT	$28,875	-	$28,875	-	4.0%
All other expenses		$28,434	-	$28,434	-	4.0%
Depreciation and depletion		$20,668	-	$20,668	-	2.9%
Other (as described)	ADMIN. FEE - CITY OF LODI	$19,263	-	$19,263	-	2.7%
Payroll taxes		$16,821	-	$16,821	-	2.3%
Insurance		$12,504	-	$12,504	-	1.7%
Other employee benefits		$11,491	-	$11,491	-	1.6%
Other (as described)	TRADE SHOWS	$10,039	-	$10,039	-	1.4%
Fees: other services		$8,400	-	$8,400	-	1.2%
Information technology		$8,044	-	$8,044	-	1.1%
Fees: accounting		$3,780	-	$3,780	-	0.5%
Travel		$3,552	-	$3,552	-	0.5%
Office expenses		$3,156	-	$3,156	-	0.4%
Conferences, conventions and meetings		$1,930	-	$1,930	-	0.3%
Fundraising events Event	direct expenses; gross income $14,026	$12,510				reported apart
Total		$717,735				100%

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2015 · Form 990 · $556,473 spent · pay $194,920 · grants $0 · events $14,545

Line	As described	Total	Program	Management	Fundraising	Share
Advertising and promotion		$123,254	-	$123,254	-	22.1%
Pay: officers, directors, trustees, key employees		$87,000	-	$87,000	-	15.6%
Other salaries and wages		$82,500	-	$82,500	-	14.8%
Other (as described)	MARKETING	$48,462	-	$48,462	-	8.7%
Other (as described)	CONTINGENCIES/UNEXPECT OPPORT	$46,421	-	$46,421	-	8.3%
All other expenses		$30,820	-	$30,820	-	5.5%
Occupancy		$26,669	-	$26,669	-	4.8%
Depreciation and depletion		$22,027	-	$22,027	-	4.0%
Other (as described)	ADMIN. FEE - CITY OF LODI	$21,113	-	$21,113	-	3.8%
Payroll taxes		$14,164	-	$14,164	-	2.5%
Insurance		$12,549	-	$12,549	-	2.3%
Other employee benefits		$11,256	-	$11,256	-	2.0%
Other (as described)	TRADE SHOWS	$9,180	-	$9,180	-	1.6%
Information technology		$6,667	-	$6,667	-	1.2%
Office expenses		$4,406	-	$4,406	-	0.8%
Travel		$4,221	-	$4,221	-	0.8%
Fees: accounting		$3,764	-	$3,764	-	0.7%
Conferences, conventions and meetings		$2,000	-	$2,000	-	0.4%
Fundraising events Event	direct expenses; gross income $12,750	$12,545				reported apart
Total		$556,473				100%

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2014 · Form 990 · $417,712 spent · pay $150,757 · grants $0 · events $11,768

Line	As described	Total	Program	Management	Fundraising	Share
Pay: officers, directors, trustees, key employees		$79,492	-	$79,492	-	19.0%
Advertising and promotion		$66,564	-	$66,564	-	15.9%
Other salaries and wages		$49,356	-	$49,356	-	11.8%
Other (as described)	MARKETING	$45,831	-	$45,831	-	11.0%
All other expenses		$36,695	-	$36,695	-	8.8%
Occupancy		$26,856	-	$26,856	-	6.4%
Depreciation and depletion		$22,330	-	$22,330	-	5.3%
Other (as described)	ADMIN. FEE - CITY OF LODI	$18,160	-	$18,160	-	4.3%
Payroll taxes		$11,022	-	$11,022	-	2.6%
Other employee benefits		$10,887	-	$10,887	-	2.6%
Other (as described)	CONTINGENCIES/UNEXPECT OPPORT	$10,828	-	$10,828	-	2.6%
Other (as described)	LABOR CONTRACT	$10,256	-	$10,256	-	2.5%
Insurance		$10,230	-	$10,230	-	2.4%
Office expenses		$6,609	-	$6,609	-	1.6%
Information technology		$4,204	-	$4,204	-	1.0%
Fees: accounting		$3,650	-	$3,650	-	0.9%
Travel		$3,172	-	$3,172	-	0.8%
Conferences, conventions and meetings		$1,570	-	$1,570	-	0.4%
Fundraising events Event	direct expenses; gross income $12,410	$10,198				reported apart
Total		$417,712				100%

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2013 · Form 990 · $414,548 spent · pay $179,671 · grants $0 · events $11,420

Line	As described	Total	Program	Management	Fundraising	Share
Pay: officers, directors, trustees, key employees		$82,868	-	$82,868	-	20.0%
Other salaries and wages		$73,037	-	$73,037	-	17.6%
Advertising and promotion		$70,935	-	$70,935	-	17.1%
All other expenses		$47,093	-	$47,093	-	11.4%
Occupancy		$27,844	-	$27,844	-	6.7%
Other (as described)	BRAND LAUNCH	$16,779	-	$16,779	-	4.0%
Other (as described)	ADMIN. FEE - CITY OF LODI	$16,396	-	$16,396	-	4.0%
Depreciation and depletion		$15,961	-	$15,961	-	3.9%
Payroll taxes		$13,310	-	$13,310	-	3.2%
Other employee benefits		$10,456	-	$10,456	-	2.5%
Other (as described)	MARKETING	$7,913	-	$7,913	-	1.9%
Other (as described)	LABOR CONTRACT	$7,089	-	$7,089	-	1.7%
Insurance		$6,790	-	$6,790	-	1.6%
Office expenses		$6,771	-	$6,771	-	1.6%
Information technology		$4,705	-	$4,705	-	1.1%
Fees: accounting		$3,645	-	$3,645	-	0.9%
Travel		$1,767	-	$1,767	-	0.4%
Conferences, conventions and meetings		$1,172	-	$1,172	-	0.3%
Interest		$17	-	$17	-	0.0%
Fundraising events Event	direct expenses; gross income $9,835	$10,248				reported apart
Total		$414,548				100%

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