VISITORS BUREAU OF LANCASTER INC
Cite this
Plain text VISITORS BUREAU OF LANCASTER INC. Strategy Studio, nonprofit organization profile, tax years 2014–2024. https://strategystudio.org/org/272964751. Retrieved 2026-10-19.
APA Strategy Studio. (n.d.). VISITORS BUREAU OF LANCASTER INC [Nonprofit organization profile; tax years 2014–2024]. Retrieved October 19, 2026, from https://strategystudio.org/org/272964751
MLA “VISITORS BUREAU OF LANCASTER INC.” Strategy Studio, tax years 2014–2024, https://strategystudio.org/org/272964751. Accessed 19 Oct. 2026.
Retrieved 2026-10-19; covers tax years 2014–2024. Data: Strategy Studio, CC BY 4.0.
2024 · Form 990 · revenue $1.0M · expenses $914K · assets $1.4M
- EIN
- 27-2964751
- Address
- 826 W LANCASTER BLVD, LANCASTER, CA 93534-2304
- Website
- WWW.DESTINATIONLANCASTERCA.ORG
- NTEE code
- S20
- Subsection
- 501(c)(4)
- Ruling year
- 2011
- Cross-check
- ProPublica Nonprofit Explorer
Mission
TO NBSP;MARKET NBSP;THE NBSP;CITY NBSP;OF NBSP;LANCASTER NBSP;CALIFORNIA NBSP;AS NBSP;A NBSP;DESTINATION NBSP;FOR NBSP;CONVENTIONS NBSP;TOUR NBSP;GROUPS NBSP;INDIVIDUAL NBSP;TRAVELERSAND NBSP;ANY NBSP;OTHER NBSP;PURPOSE NBSP;INCIDENTAL
Each tax year counts once: when a return was amended, only the latest return for that period is used below (superseded returns stay listed, greyed, under Finances).
People paid by the organization
2 people paid across every filing: current people first, then by total pay from this organization. Organizations counts every nonprofit each person appears on.
| Name | Latest title | Years | Latest year pay | Total pay from here | Organizations |
|---|---|---|---|---|---|
| Mark Hemstreet | EXECUTIVE DIRECTOR | 2015-2024 | $86,414 | $228,479 | 1 |
| Sandy Smith (former) | EXECUTIVE DIRECTOR | 2014-2021 | $71,029 | $223,025 | 2 |
Officers and directors, no compensation reported
25 people listed on the returns with $0 (or no amount) in every compensation column: current people first. Hours are as filed on the latest return each person appears on.
| Name | Latest title | Years | Hrs/wk (latest) | Compensation | Organizations |
|---|---|---|---|---|---|
| Ken Mann | PRESIDENT CEO | 2014-2024 | 1 | $0 reported | 1 |
| Dan Jacobs | SECRETARYTREASURER | 2014-2024 | 1 | $0 reported | 1 |
| Wendy Mochan | DIRECTOR | 2023-2024 | 1 | $0 reported | 1 |
| Howard Harris | VICE PRESIDENT | 2024 | 1 | $0 reported | 3 |
| Josh Thomas | DIRECTOR | 2024 | 1 | $0 reported | 1 |
| Kristina Castro | DIRECTOR | 2024 | 1 | $0 reported | 1 |
| Michelle Marques | DIRECTOR | 2024 | 1 | $0 reported | 1 |
| Aj Gupta | DIRECTOR | 2024 | 1 | $0 reported | 1 |
| Ron Emard (former) | VICE PRESIDENT | 2014-2023 | 1 | $0 reported | 3 |
| Sidney Yeseta (former) | DIRECTOR | 2022-2023 | 1 | $0 reported | 1 |
| Eric Timson (former) | DIRECTOR | 2023 | 1 | $0 reported | 1 |
| Michele Manning (former) | DIRECTOR | 2022-2023 | 1 | $0 reported | 1 |
| As Hampton (former) | DIRECTOR | 2023 | 1 | $0 reported | 1 |
| Andrea Morris (former) | DIRECTOR | 2017-2022 | 1 | $0 reported | 1 |
| Vince Maganalles (former) | DIRECTOR | 2019-2022 | 1 | $0 reported | 1 |
| Susan Brooks (former) | DIRECTOR | 2017-2022 | 1 | $0 reported | 1 |
| Sydney Yeseta (former) | DIRECTOR | 2017-2021 | 1 | $0 reported | 1 |
| Vince (former) | MAGANALLES | 2021 | 1 | $0 reported | 1 |
| Michelle Manning (former) | DIRECTOR | 2017-2021 | 1 | $0 reported | 1 |
| Vincent Magellanes (former) | Director | 2017-2018 | 1 | $0 reported | 1 |
| Chris Korologos (former) | Director | 2014-2016 | 1 | $0 reported | 1 |
| Vern Lawson (former) | Treasurer | 2014-2016 | 1 | $0 reported | 1 |
| Melissa Magallanes (former) | Director | 2015 | 1 | $0 reported | 1 |
| Shanny Goben (former) | Director | 2014-2015 | 1 | $0 reported | 1 |
| Randy Miranda (former) | Director | 2014 | 1 | $0 reported | 1 |
People by year
2024 · 9 people listed · 1 paid, $86K · 0 employees
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| MARK HEMSTREET | EXECUTIVE DIRECTOR | 40 | $86,414 | $0 | $0 | $86,414 | 1 |
| KEN MANN | PRESIDENT CEO | 1 | $0 | $0 | $0 | $0 | 1 |
| HOWARD HARRIS | VICE PRESIDENT | 1 | $0 | $0 | $0 | $0 | 3 |
| DAN JACOBS | SECRETARYTREASURER | 1 | $0 | $0 | $0 | $0 | 1 |
| JOSH THOMAS | DIRECTOR | 1 | $0 | $0 | $0 | $0 | 1 |
| WENDY MOCHAN | DIRECTOR | 1 | $0 | $0 | $0 | $0 | 1 |
| KRISTINA CASTRO | DIRECTOR | 1 | $0 | $0 | $0 | $0 | 1 |
| MICHELLE MARQUES | DIRECTOR | 1 | $0 | $0 | $0 | $0 | 1 |
| AJ GUPTA | DIRECTOR | 1 | $0 | $0 | $0 | $0 | 1 |
2023 · 9 people listed · 1 paid, $71K · 1 employee
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| MARK HEMSTREET | EXECUTIVE DIRECTOR | 40 | $71,065 | $0 | $0 | $71,065 | 1 |
| KEN MANN | PRESIDENT CEO | 1 | $0 | $0 | $0 | $0 | 1 |
| RON EMARD | VICE PRESIDENT | 1 | $0 | $0 | $0 | $0 | 3 |
| DAN JACOBS | SECRETARY/TREASURER | 1 | $0 | $0 | $0 | $0 | 1 |
| SIDNEY YESETA | DIRECTOR | 1 | $0 | $0 | $0 | $0 | 1 |
| WENDY MOCHAN | DIRECTOR | 1 | $0 | $0 | $0 | $0 | 1 |
| ERIC TIMSON | DIRECTOR | 1 | $0 | $0 | $0 | $0 | 1 |
| MICHELE MANNING | DIRECTOR | 1 | $0 | $0 | $0 | $0 | 1 |
| AS HAMPTON | DIRECTOR | 1 | $0 | $0 | $0 | $0 | 1 |
2022 · 9 people listed · 1 paid, $71K · 1 employee
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| MARK HEMSTREET | EXUCUTIVE DIRECTOR | 40 | $71,000 | $0 | $0 | $71,000 | 1 |
| KEN MANN | PRESIDENT CEO | 1 | $0 | $0 | $0 | $0 | 1 |
| RON EMARD | VICE PRESIDENT | 1 | $0 | $0 | $0 | $0 | 3 |
| DAN JACOBS | SECRETARY/TREASURER | 1 | $0 | $0 | $0 | $0 | 1 |
| SIDNEY YESETA | DIRECTOR | 1 | $0 | $0 | $0 | $0 | 1 |
| ANDREA MORRIS | DIRECTOR | 1 | $0 | $0 | $0 | $0 | 1 |
| VINCE MAGANALLES | DIRECTOR | 1 | $0 | $0 | $0 | $0 | 1 |
| MICHELE MANNING | DIRECTOR | 1 | $0 | $0 | $0 | $0 | 1 |
| SUSAN BROOKS | DIRECTOR | 1 | $0 | $0 | $0 | $0 | 1 |
2021 · 10 people listed · 1 paid, $71K · 1 employee
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| SANDY SMITH | EXECUTIVE DIRECTOR | 40 | $71,029 | $0 | $0 | $71,029 | 2 |
| RON EMARD | PRESIDENT CEO | 1 | $0 | $0 | $0 | $0 | 3 |
| DAN JACOBS | SECRETARY/TREASURER | 1 | $0 | $0 | $0 | $0 | 1 |
| KEN MANN | DIRECTOR | 1 | $0 | $0 | $0 | $0 | 1 |
| MARK HEMSTREET | DIRECTOR | 1 | $0 | $0 | $0 | $0 | 1 |
| SYDNEY YESETA | DIRECTOR | 1 | $0 | $0 | $0 | $0 | 1 |
| ANDREA MORRIS | DIRECTOR | 1 | $0 | $0 | $0 | $0 | 1 |
| VINCE | MAGANALLES | 1 | $0 | $0 | $0 | $0 | 1 |
| MICHELLE MANNING | DIRECTOR | 1 | $0 | $0 | $0 | $0 | 1 |
| SUSAN BROOKS | DIRECTOR | 1 | $0 | $0 | $0 | $0 | 1 |
2020 · 10 people listed · 1 paid, $81K · 1 employee
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| SANDY SMITH | Executive Dir. | 40 | $81,000 | $0 | $0 | $81,000 | 2 |
| KEN MANN | President & CEO | 1 | $0 | $0 | $0 | $0 | 1 |
| RON EMARD | Vice President | 1 | $0 | $0 | $0 | $0 | 3 |
| DAN JACOBS | Secretary/Treas | 1 | $0 | $0 | $0 | $0 | 1 |
| MARK HEMSTREET | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| SYDNEY YESETA | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| ANDREA MORRIS | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| VINCE MAGANALLES | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| MICHELLE MANNING | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| SUSAN BROOKS | Director | 1 | $0 | $0 | $0 | $0 | 1 |
2019 · 10 people listed · 1 paid, $71K · 1 employee
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| SANDY SMITH | Executive Dir. | 40 | $70,996 | $0 | $0 | $70,996 | 2 |
| KEN MANN | President & CEO | 1 | $0 | $0 | $0 | $0 | 1 |
| RON EMARD | Vice President | 1 | $0 | $0 | $0 | $0 | 3 |
| DAN JACOBS | Secretary/Treas | 1 | $0 | $0 | $0 | $0 | 1 |
| MARK HEMSTREET | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| SYDNEY YESETA | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| ANDREA MORRIS | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| VINCE MAGANALLES | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| MICHELLE MANNING | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| SUSAN BROOKS | Director | 1 | $0 | $0 | $0 | $0 | 1 |
2018 · 9 people listed · none paid · 0 employees
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| Ron Emard | Vice President | 1 | $0 | $0 | $0 | $0 | 3 |
| Sydney Yeseta | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| Susan Brooks | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| Dan Jacobs | Sec/Treas | 1 | $0 | $0 | $0 | $0 | 1 |
| Mark Hemstreet | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| Ken Mann | President | 1 | $0 | $0 | $0 | $0 | 1 |
| Vincent Magellanes | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| Michelle Manning | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| Andrea Morris | Director | 1 | $0 | $0 | $0 | $0 | 1 |
2017 · 9 people listed · none paid · 0 employees
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| Ron Emard | Vice President | 1 | $0 | $0 | $0 | $0 | 3 |
| Sydney Yeseta | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| Susan Brooks | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| Dan Jacobs | Sec/Treas | 1 | $0 | $0 | $0 | $0 | 1 |
| Mark Hemstreet | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| Ken Mann | President | 1 | $0 | $0 | $0 | $0 | 1 |
| Vincent Magellanes | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| Michelle Manning | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| Andrea Morris | Director | 1 | $0 | $0 | $0 | $0 | 1 |
2016 · 6 people listed · none paid · 0 employees
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| Ron Emard | President | 1 | $0 | $0 | $0 | $0 | 3 |
| Chris Korologos | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| Vern Lawson | Treasurer | 1 | $0 | $0 | $0 | $0 | 1 |
| Dan Jacobs | Secretary | 1 | $0 | $0 | $0 | $0 | 1 |
| Mark Hemstreet | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| Ken Mann | Vice President | 1 | $0 | $0 | $0 | $0 | 1 |
2015 · 8 people listed · none paid · 0 employees
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| Ron Emard | President | 1 | $0 | $0 | $0 | $0 | 3 |
| Chris Korologos | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| Vern Lawson | Treasurer | 1 | $0 | $0 | $0 | $0 | 1 |
| Dan Jacobs | Secretary | 1 | $0 | $0 | $0 | $0 | 1 |
| Mark Hemstreet | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| Ken Mann | Vice President | 1 | $0 | $0 | $0 | $0 | 1 |
| Melissa Magallanes | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| Shanny Goben | Director | 1 | $0 | $0 | $0 | $0 | 1 |
2014 · 8 people listed · none paid · 0 employees
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| Ron Emard | President | 1 | $0 | $0 | $0 | $0 | 3 |
| Chris Korologos | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| Vern Lawson | Treasurer | 1 | $0 | $0 | $0 | $0 | 1 |
| Dan Jacobs | Secretary | 1 | $0 | $0 | $0 | $0 | 1 |
| Randy Miranda | Director | 1 | $0 | $0 | $0 | $0 | 1 |
| Ken Mann | Vice President | 1 | $0 | $0 | $0 | $0 | 1 |
| Sandy Smith | Director | 1 | $0 | $0 | $0 | $0 | 2 |
| Shanny Goben | Director | 1 | $0 | $0 | $0 | $0 | 1 |
Highest-paid independent contractors
No independent contractors reported.
Who gave
Contributor names are not public for this form type.
Public charities filing Form 990 or 990-EZ report large donors on Schedule B, but the IRS withholds their names and addresses from public copies. Private foundations (990-PF) are different: their contributors are public.
Finances
Newest first. Each filing: its name on one row, its figures on the row beneath. Greyed filings are superseded by a later return for the same period and are left out everywhere else on this page.
| Revenue | Expenses | Assets | Net assets | Contributions | Program revenue | Officer pay | Employees | Volunteers |
|---|---|---|---|---|---|---|---|---|
| 2024 · Form 990 | ||||||||
| $1,034,764 | $914,028 | $1,439,724 | $1,439,724 | $994,592 | $0 | $86,414 | 0 | - |
| 2023 · Form 990 | ||||||||
| $703,052 | $681,764 | $1,033,191 | $1,033,191 | $687,047 | $0 | $71,065 | 1 | - |
| 2022 · Form 990 | ||||||||
| $693,158 | $600,339 | $1,027,154 | $1,027,154 | $693,158 | $0 | $56,836 | 1 | - |
| 2021 · Form 990 | ||||||||
| $794,484 | $421,659 | $934,336 | $934,336 | $794,300 | $0 | $71,029 | 1 | - |
| 2020 · Form 990 | ||||||||
| $408,748 | $262,228 | $563,790 | $561,512 | $408,748 | $0 | $81,000 | 1 | - |
| 2019 · Form 990 | ||||||||
| $488,485 | $421,103 | $417,179 | $414,992 | $474,750 | $13,583 | $70,996 | 1 | - |
| 2018 · Form 990 | ||||||||
| $590,036 | $651,212 | $354,325 | $347,610 | $588,791 | $0 | $0 | 0 | - |
| 2017 · Form 990 | ||||||||
| $439,203 | $431,500 | $414,681 | $411,714 | $439,203 | $0 | $0 | 0 | - |
| 2016 · Form 990 | ||||||||
| $452,129 | $481,985 | $406,939 | $397,911 | $452,129 | $0 | $0 | 0 | - |
| 2015 · Form 990 | ||||||||
| $412,081 | $227,319 | $427,767 | $427,767 | $407,086 | $4,995 | $0 | 0 | - |
| 2014 · Form 990 | ||||||||
| $350,458 | $292,233 | $243,005 | $243,005 | $345,458 | $5,000 | $0 | 0 | - |
Funders of this organization
Not reported: no grants to this organization appear in the filings we have (tax years 2010 to 2025).
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|---|---|---|---|---|---|---|---|
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| HOLLISTER COMMUNITY OUTREACH | CA | S20 | $756,090 | $725,300 | Director | $0 | Same NTEE code S20, revenue within 2x, same state |
| CENTER FOR THE EMPOWERMENT OFFAMILIES INC | CA | S20 | $927,712 | $552,966 | Board Member | $0 | Same NTEE code S20, revenue within 2x, same state |
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| MY BROTHERS KEEPER TRANSITIONAL HOUSING | CA | S20 | $939,998 | $904,391 | Director | $10,000 | Same NTEE code S20, revenue within 2x, same state |
| GREATER THIRD AVENUE IMPROVEMENT ASSOCIATION | CA | S20 | $747,596 | $740,220 | Director | $0 | Same NTEE code S20, revenue within 2x, same state |
| OAKLAND CHINATOWN IMPROVEMENT COUNCIL | CA | S20 | $1,255,714 | $1,293,239 | Executive Dir. | $154,608 | Same NTEE code S20, revenue within 2x, same state |
| LOWER POLK COMMUNITY BENEFIT DISTRICT | CA | S20 | $1,248,177 | $1,517,549 | EXECUTIVE DIRECTOR | $177,314 | Same NTEE code S20, revenue within 2x, same state |
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| FAITH IN THE VALLEY | CA | S20 | $1,450,000 | $2,789,296 | EXECUTIVE DIRECTOR | $129,792 | Same NTEE code S20, revenue within 2x, same state |
| SANTA MONICA FORWARD | CA | S20 | $796,614 | $808,099 | Secretary | $24,600 | Same NTEE code S20, revenue within 2x, same state |
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Who funds organizations like this
Grantors that funded the 100 most similar organizations. Ranked by total given to them. Foundations (990-PF) and donor-advised fund sponsors only. Same matching as Funders above (by EIN, or by name for foundations).
The full list · all similar organizations
Where the money went
Every expense line on each return, biggest first: Form 990 Part IX (with its program, management and fundraising columns), 990-EZ Part I, or 990-PF Part I. Event marks lines the organization itself describes as events. “Events” in each summary adds those lines, conferences and meetings, and the direct costs of fundraising events. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.
2024 · Form 990 · $914,028 spent · pay $107,416 · grants $0 · events $5,171
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Advertising and promotion | $521,129 | $521,129 | - | - | 57.0% | |
| Other (as described) | SECURITY | $118,450 | $118,450 | - | - | 13.0% |
| Other (as described) | SPONSORSHIPS | $110,913 | $110,913 | - | - | 12.1% |
| Pay: officers, directors, trustees, key employees | $86,414 | $72,017 | $14,396 | - | 9.5% | |
| Payroll taxes | $21,002 | $17,503 | $3,499 | - | 2.3% | |
| Other (as described) | SOFTWARE | $13,185 | - | $13,185 | - | 1.4% |
| Other (as described) | DUES AND SUBSCRIPTIONS | $10,319 | $10,319 | - | - | 1.1% |
| All other expenses | $7,739 | - | $7,739 | - | 0.8% | |
| Travel | $6,138 | - | $6,138 | - | 0.7% | |
| Conferences, conventions and meetings | $5,171 | - | $5,171 | - | 0.6% | |
| Fees: accounting | $4,767 | $4,767 | - | - | 0.5% | |
| Occupancy | $3,972 | - | $3,972 | - | 0.4% | |
| Insurance | $3,731 | $1,900 | $1,831 | - | 0.4% | |
| Office expenses | $1,098 | - | $1,098 | - | 0.1% | |
| Depreciation and depletion | - | $5,084 | - | - | 0.0% | |
| Total | $914,028 | 100% |
2023 · Form 990 · $681,764 spent · pay $96,730 · grants $0 · events $4,515
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Advertising and promotion | $394,335 | $394,335 | - | - | 57.8% | |
| Other (as described) | SECURITY | $92,400 | $92,400 | - | - | 13.6% |
| Pay: officers, directors, trustees, key employees | $71,065 | $59,252 | $11,813 | - | 10.4% | |
| Other (as described) | SPONSORSHIPS | $50,700 | $50,700 | - | - | 7.4% |
| Payroll taxes | $25,665 | $20,532 | $5,133 | - | 3.8% | |
| Other (as described) | SOFTWARE | $12,835 | - | $12,835 | - | 1.9% |
| Other (as described) | DUES AND SUBSCRIPTION | $11,252 | $11,252 | - | - | 1.7% |
| Fees: accounting | $5,873 | $5,873 | - | - | 0.9% | |
| Occupancy | $5,228 | - | $5,228 | - | 0.8% | |
| Conferences, conventions and meetings | $4,515 | - | $4,515 | - | 0.7% | |
| Travel | $2,664 | - | - | - | 0.4% | |
| All other expenses | $2,643 | - | $2,643 | - | 0.4% | |
| Insurance | $1,565 | $797 | $768 | - | 0.2% | |
| Office expenses | $1,024 | - | $1,024 | - | 0.2% | |
| Depreciation and depletion | - | $5,084 | - | - | 0.0% | |
| Total | $681,764 | 100% |
2022 · Form 990 · $600,339 spent · pay $86,492 · grants $0 · events $0
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Advertising and promotion | $381,252 | $381,252 | - | - | 63.5% | |
| Other (as described) | SECURITY | $83,025 | $83,025 | - | - | 13.8% |
| Pay: officers, directors, trustees, key employees | $56,836 | $45,469 | $11,367 | - | 9.5% | |
| Payroll taxes | $29,656 | $23,725 | $5,931 | - | 4.9% | |
| Fees: accounting | $9,750 | $9,750 | - | - | 1.6% | |
| Fees: legal | $9,059 | $9,059 | - | - | 1.5% | |
| Other (as described) | DUES AND SUBSCRIPTIONS | $8,115 | $8,115 | - | - | 1.4% |
| Occupancy | $7,790 | - | $7,790 | - | 1.3% | |
| All other expenses | $6,593 | - | $6,593 | - | 1.1% | |
| Insurance | $2,799 | $1,425 | $1,374 | - | 0.5% | |
| Other (as described) | CONTRACT SERVICES | $1,918 | $200 | $1,718 | - | 0.3% |
| Other (as described) | SOFTWARE | $1,897 | - | $1,897 | - | 0.3% |
| Travel | $1,015 | - | $1,015 | - | 0.2% | |
| Office expenses | $634 | - | $634 | - | 0.1% | |
| Total | $600,339 | 100% |
2021 · Form 990 · $421,659 spent · pay $88,064 · grants $0 · events $0
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Advertising and promotion | $224,280 | $224,280 | - | - | 53.2% | |
| Pay: officers, directors, trustees, key employees | $71,029 | $56,823 | $14,206 | - | 16.8% | |
| All other expenses | $50,249 | - | $50,249 | - | 11.9% | |
| Other (as described) | CONTRACT SERVICES | $29,380 | $29,380 | - | - | 7.0% |
| Payroll taxes | $17,035 | $13,628 | $3,407 | - | 4.0% | |
| Travel | $12,292 | $12,292 | - | - | 2.9% | |
| Occupancy | $4,116 | - | $4,116 | - | 1.0% | |
| Other (as described) | RESEARCH & ANALYTICS | $3,024 | $3,024 | - | - | 0.7% |
| Fees: accounting | $2,860 | $2,860 | - | - | 0.7% | |
| Insurance | $2,740 | $1,374 | $1,366 | - | 0.6% | |
| Other (as described) | DUES & SUBSCRIPTIONS | $1,670 | $1,670 | - | - | 0.4% |
| Fees: legal | $1,131 | $1,131 | - | - | 0.3% | |
| Other (as described) | SOFTWARE | $1,079 | - | $1,079 | - | 0.3% |
| Depreciation and depletion | $774 | $774 | - | - | 0.2% | |
| Total | $421,659 | 100% |
2020 · Form 990 · $262,228 spent · pay $90,185 · grants $0 · events $0
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Advertising and promotion | $116,309 | $116,309 | - | - | 44.4% | |
| Pay: officers, directors, trustees, key employees | $81,000 | $64,800 | $16,200 | - | 30.9% | |
| Other (as described) | CONTRACT SERVICES | $19,740 | $19,740 | - | - | 7.5% |
| Fees: other services | $12,732 | - | $12,732 | - | 4.9% | |
| Payroll taxes | $9,185 | $7,347 | $1,838 | - | 3.5% | |
| Occupancy | $7,885 | - | $7,885 | - | 3.0% | |
| Other (as described) | DUES & SUBSCRIPTIONS | $4,650 | $4,650 | - | - | 1.8% |
| Insurance | $3,047 | $1,310 | $1,737 | - | 1.2% | |
| Other (as described) | RESEARCH & ANALYTICS | $2,800 | $2,800 | - | - | 1.1% |
| Office expenses | $2,021 | $95 | $1,926 | - | 0.8% | |
| Depreciation and depletion | $1,087 | $1,087 | - | - | 0.4% | |
| Other (as described) | SOFTWARE | $899 | - | $899 | - | 0.3% |
| Travel | $519 | $519 | - | - | 0.2% | |
| All other expenses | $313 | - | $313 | - | 0.1% | |
| Interest | $41 | - | $41 | - | 0.0% | |
| Total | $262,228 | 100% |
2019 · Form 990 · $421,103 spent · pay $78,973 · grants $0 · events $0
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Advertising and promotion | $257,835 | $257,835 | - | - | 61.2% | |
| Pay: officers, directors, trustees, key employees | $70,996 | $56,797 | $14,199 | - | 16.9% | |
| Other (as described) | CONTRACT SERVICES | $26,409 | $26,409 | - | - | 6.3% |
| Fees: other services | $13,413 | - | $13,413 | - | 3.2% | |
| Travel | $9,685 | $9,685 | - | - | 2.3% | |
| Payroll taxes | $7,977 | $6,381 | $1,596 | - | 1.9% | |
| Occupancy | $7,476 | - | $7,476 | - | 1.8% | |
| Other (as described) | DUES & SUBSCRIPTIONS | $5,666 | $5,666 | - | - | 1.3% |
| Other (as described) | TRAINING | $4,737 | $4,737 | - | - | 1.1% |
| Office expenses | $4,164 | $196 | $3,968 | - | 1.0% | |
| Insurance | $3,449 | $1,489 | $1,960 | - | 0.8% | |
| Other (as described) | MEETING | $3,004 | $3,004 | - | - | 0.7% |
| All other expenses | $2,800 | $2,800 | - | - | 0.7% | |
| Interest | $1,943 | - | $1,943 | - | 0.5% | |
| Depreciation and depletion | $1,549 | $1,549 | - | - | 0.4% | |
| Total | $421,103 | 100% |
2018 · Form 990 · $651,212 spent · pay $0 · grants $0 · events $0
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Advertising and promotion | $557,443 | $557,443 | - | - | 85.6% | |
| Fees: other services | $44,148 | $37,937 | $6,211 | - | 6.8% | |
| Fees: accounting | $13,157 | - | $13,157 | - | 2.0% | |
| Depreciation and depletion | $12,347 | $12,347 | - | - | 1.9% | |
| Other (as described) | Dues and subscriptions | $7,872 | - | $7,872 | - | 1.2% |
| Other (as described) | General and administrative | $5,785 | - | $5,785 | - | 0.9% |
| Travel | $3,422 | $3,422 | - | - | 0.5% | |
| Other (as described) | Meetings | $1,932 | - | $1,932 | - | 0.3% |
| Insurance | $1,739 | $500 | $1,239 | - | 0.3% | |
| Office expenses | $1,194 | - | $1,194 | - | 0.2% | |
| All other expenses | $1,038 | $259 | $779 | - | 0.2% | |
| Other (as described) | Bank charges | $880 | - | $880 | - | 0.1% |
| Interest | $255 | - | $255 | - | 0.0% | |
| Total | $651,212 | 100% |
2017 · Form 990 · $431,500 spent · pay $0 · grants $0 · events $0
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Other (as described) | Promotional | $319,365 | $319,365 | - | - | 74.0% |
| Fees: other services | $49,032 | $42,045 | $6,987 | - | 11.4% | |
| Depreciation and depletion | $19,973 | $19,973 | - | - | 4.6% | |
| Other (as described) | Contingency | $14,122 | $14,122 | - | - | 3.3% |
| Advertising and promotion | $7,622 | $7,622 | - | - | 1.8% | |
| All other expenses | $4,106 | $3,588 | $518 | - | 1.0% | |
| Office expenses | $3,710 | - | $3,710 | - | 0.9% | |
| Insurance | $3,509 | $1,385 | $2,124 | - | 0.8% | |
| Fees: accounting | $2,821 | - | $2,821 | - | 0.7% | |
| Other (as described) | Meetings | $1,905 | - | $1,905 | - | 0.4% |
| Travel | $1,829 | $1,829 | - | - | 0.4% | |
| Other (as described) | General and administrative | $1,775 | - | $1,775 | - | 0.4% |
| Occupancy | $1,350 | $1,350 | - | - | 0.3% | |
| Interest | $381 | - | $381 | - | 0.1% | |
| Total | $431,500 | 100% |
2016 · Form 990 · $481,985 spent · pay $0 · grants $0 · events $90,137
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Other (as described) | Promotional | $217,024 | $217,024 | - | - | 45.0% |
| Fees: other services | $97,083 | $81,557 | $15,526 | - | 20.1% | |
| Other (as described) Event | Special events/sponsorships | $90,137 | $90,137 | - | - | 18.7% |
| Depreciation and depletion | $27,470 | $27,470 | - | - | 5.7% | |
| Advertising and promotion | $21,051 | $21,051 | - | - | 4.4% | |
| Other (as described) | Dues and subscriptions | $8,069 | $8,069 | - | - | 1.7% |
| All other expenses | $5,155 | $2,408 | $2,747 | - | 1.1% | |
| Other (as described) | Training | $4,247 | $4,247 | - | - | 0.9% |
| Travel | $3,266 | $3,266 | - | - | 0.7% | |
| Office expenses | $3,067 | - | $3,067 | - | 0.6% | |
| Insurance | $2,624 | $500 | $2,124 | - | 0.5% | |
| Fees: accounting | $2,456 | - | $2,456 | - | 0.5% | |
| Interest | $336 | - | $336 | - | 0.1% | |
| Total | $481,985 | 100% |
2015 · Form 990 · $227,319 spent · pay $0 · grants $0 · events $73,480
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Other (as described) | Promotional | $92,962 | $92,962 | - | - | 40.9% |
| Other (as described) Event | Special events/sponsorships | $73,480 | $73,480 | - | - | 32.3% |
| Advertising and promotion | $25,413 | $25,413 | - | - | 11.2% | |
| Depreciation and depletion | $17,646 | $17,646 | - | - | 7.8% | |
| All other expenses | $4,037 | $1,393 | $2,644 | - | 1.8% | |
| Other (as described) | General and administrative | $3,271 | - | $3,271 | - | 1.4% |
| Other (as described) | Dues and subscriptions | $2,700 | $2,700 | - | - | 1.2% |
| Insurance | $2,615 | - | $2,615 | - | 1.2% | |
| Fees: other services | $2,057 | $2,057 | - | - | 0.9% | |
| Fees: accounting | $1,480 | - | $1,480 | - | 0.7% | |
| Travel | $1,279 | $1,279 | - | - | 0.6% | |
| Office expenses | $379 | - | $379 | - | 0.2% | |
| Total | $227,319 | 100% |
2014 · Form 990 · $292,233 spent · pay $0 · grants $0 · events $39,042
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Other (as described) | Promotional | $140,758 | $140,758 | - | - | 48.2% |
| Fees: other services | $43,326 | $43,326 | - | - | 14.8% | |
| Other (as described) Event | Special events/sponsorships | $39,042 | $39,042 | - | - | 13.4% |
| Advertising and promotion | $37,890 | $37,890 | - | - | 13.0% | |
| Depreciation and depletion | $11,011 | $11,011 | - | - | 3.8% | |
| Other (as described) | General and administrative | $7,331 | - | $7,331 | - | 2.5% |
| Other (as described) | Training | $6,223 | $6,223 | - | - | 2.1% |
| Travel | $2,505 | $2,505 | - | - | 0.9% | |
| Fees: accounting | $1,500 | - | $1,500 | - | 0.5% | |
| All other expenses | $1,335 | $1,335 | - | - | 0.5% | |
| Insurance | $1,312 | - | $1,312 | - | 0.4% | |
| Total | $292,233 | 100% |