ART & SOUL OAKLAND
Cite this
Plain text ART & SOUL OAKLAND. Strategy Studio, nonprofit organization profile, tax years 2013–2024. https://strategystudio.org/org/753238481. Retrieved 2026-10-20.
APA Strategy Studio. (n.d.). ART & SOUL OAKLAND [Nonprofit organization profile; tax years 2013–2024]. Retrieved October 20, 2026, from https://strategystudio.org/org/753238481
MLA “ART & SOUL OAKLAND.” Strategy Studio, tax years 2013–2024, https://strategystudio.org/org/753238481. Accessed 20 Oct. 2026.
Retrieved 2026-10-20; covers tax years 2013–2024. Data: Strategy Studio, CC BY 4.0.
2024 · Form 990 · revenue $163K · expenses $191K · assets $38K
- Also known as
- Heart of the Town Events
- EIN
- 75-3238481
- Address
- PO BOX 70174, OAKLAND, CA 94612-0174
- Website
- www.heartofthetownevents.org
- NTEE code
- A20
- Subsection
- 501(c)(3)
- Ruling year
- 2009
- Cross-check
- ProPublica Nonprofit Explorer
Mission
Art & Soul Oakland dba Heart of the Town Events develops and promotes public appreciation of the music, arts and culture of the City of Oakland and the greater East Bay through presentation of public annual festivals attended by tens of thousands of people.
Each tax year counts once: when a return was amended, only the latest return for that period is used below (superseded returns stay listed, greyed, under Finances).
People paid by the organization
3 people paid across every filing: current people first, then by total pay from this organization. Organizations counts every nonprofit each person appears on.
| Name | Latest title | Years | Latest year pay | Total pay from here | Organizations |
|---|---|---|---|---|---|
| Steven Tiffin | VP/Treasurer, Director of Operations | 2020-2024 | $53,313 | $319,313 | 1 |
| Samee Roberts | President, CEO | 2013-2024 | $26,000 | $174,615 | 1 |
| Kerry Fiero | Secretary of the Board | 2020-2024 | $2,660 | $11,915 | 1 |
Officers and directors, no compensation reported
5 people listed on the returns with $0 (or no amount) in every compensation column: current people first. Hours are as filed on the latest return each person appears on.
| Name | Latest title | Years | Hrs/wk (latest) | Compensation | Organizations |
|---|---|---|---|---|---|
| Larry Batiste | Board Member | 2020-2024 | 0 | $0 reported | 1 |
| Alana Ross (former) | Board Member | 2020-2021 | 0 | $0 reported | 1 |
| Peggy Moore (former) | First Vice-President | 2013 | 1 | $0 reported | 1 |
| James MacIlvaine (former) | Secretary-Treasurer | 2013 | 10 | $0 reported | 1 |
| Jennie Ong (former) | Director | 2013 | 1 | $0 reported | 1 |
People by year
2024 · 4 people listed · 3 paid, $82K · 6 employees · 5 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| Steven Tiffin | VP/Treasurer, Director of Operations | 20 | $53,313 | $0 | $0 | $53,313 | 1 |
| Samee Roberts | President, CEO | 10 | $26,000 | $0 | $0 | $26,000 | 1 |
| Kerry Fiero | Secretary of the Board | 0 | $2,660 | $0 | $0 | $2,660 | 1 |
| Larry Batiste | Board Member | 0 | $0 | $0 | $0 | $0 | 1 |
2023 · 4 people listed · 3 paid, $84K · 8 employees · 5 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| Steven Tiffin | VP/Treasurer, Director of Operations | 20 | $52,000 | $0 | $0 | $52,000 | 1 |
| Samee Roberts | President, CEO | 15 | $26,000 | $0 | $0 | $26,000 | 1 |
| Kerry Fiero | Secretary of the Board | 2 | $5,660 | $0 | $0 | $5,660 | 1 |
| Larry Batiste | Board Member | 0 | $0 | $0 | $0 | $0 | 1 |
2022 · 4 people listed · 3 paid, $92K · 6 employees · 0 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| Steven Tiffin | VP/Treasurer, Director of Operations | 25 | $58,000 | $0 | $0 | $58,000 | 1 |
| Samee Roberts | President, CEO | 15 | $30,615 | $0 | $0 | $30,615 | 1 |
| Kerry Fiero | Secretary of the Board | 2 | $3,595 | $0 | $0 | $3,595 | 1 |
| Larry Batiste | Board Member | 0 | $0 | $0 | $0 | $0 | 1 |
2021 · 5 people listed · 2 paid, $124K · 5 employees · 3 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| Steven Tiffin | VP/Treasurer, Director of Operations | 30 | $78,000 | $0 | $0 | $78,000 | 1 |
| Samee Roberts | President, CEO | 20 | $46,000 | $0 | $0 | $46,000 | 1 |
| Kerry Fiero | Secretary of the Board | 1 | $0 | $0 | $0 | $0 | 1 |
| Larry Batiste | Board Member | 0 | $0 | $0 | $0 | $0 | 1 |
| Alana Ross | Board Member | 0 | $0 | $0 | $0 | $0 | 1 |
2020 · 5 people listed · 2 paid, $124K
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| Steven Tiffin | VP/Treasurer, Director of Operations | 30 | $78,000 | - | $0 | $78,000 | 1 |
| Samee Roberts | President, CEO | 20 | $46,000 | - | $0 | $46,000 | 1 |
| Kerry Fiero | Secretary of the Board | 0 | $0 | - | $0 | $0 | 1 |
| Larry Batiste | Board Member | 0 | $0 | - | $0 | $0 | 1 |
| Alana Ross | Board Member | 0 | $0 | - | $0 | $0 | 1 |
2013 · 4 people listed · none paid · 41 employees · 4 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| Samee Roberts | President | 5 | $0 | $0 | $0 | $0 | 1 |
| Peggy Moore | First Vice-President | 1 | $0 | $0 | $0 | $0 | 1 |
| James MacIlvaine | Secretary-Treasurer | 10 | $0 | $0 | $0 | $0 | 1 |
| Jennie Ong | Director | 1 | $0 | $0 | $0 | $0 | 1 |
Highest-paid independent contractors
No independent contractors reported.
Who gave
Contributor names are not public for this form type.
Public charities filing Form 990 or 990-EZ report large donors on Schedule B, but the IRS withholds their names and addresses from public copies. Private foundations (990-PF) are different: their contributors are public.
Finances
Newest first. Each filing: its name on one row, its figures on the row beneath. Greyed filings are superseded by a later return for the same period and are left out everywhere else on this page.
| Revenue | Expenses | Assets | Net assets | Contributions | Program revenue | Officer pay | Employees | Volunteers |
|---|---|---|---|---|---|---|---|---|
| 2024 · Form 990 | ||||||||
| $163,392 | $191,278 | $37,753 | -$130,216 | $20,000 | $143,230 | $81,973 | 6 | 5 |
| 2023 · Form 990 | ||||||||
| $235,700 | $247,792 | $73,577 | -$83,296 | $15,000 | $220,082 | $78,000 | 8 | 5 |
| 2022 · Form 990 | ||||||||
| $142,543 | $303,186 | $62,718 | -$91,006 | $0 | $141,857 | $88,615 | 6 | 0 |
| 2021 · Form 990 | ||||||||
| $320,944 | $169,688 | $219,616 | $69,045 | $150,000 | $54,778 | $124,000 | 5 | 3 |
| 2020 · Form 990EZ | ||||||||
| $33,091 | $158,188 | $101,356 | -$82,237 | $0 | $29,070 | - | - | - |
| 2013 · Form 990 | ||||||||
| $491,797 | $437,687 | $76,737 | $64,575 | $97,995 | $393,802 | $0 | 41 | 4 |
Funders of this organization
5 grantors reported grants to this organization, $266,321 in all, tax years 2013 to 2023. Exact: the grantor wrote this organization's EIN. Fuzzy: the grantor wrote only a name (foundations' 990-PF has no EIN field), matched to the same or a near-identical name in the same state; the name as filed is shown. From the latest return for each grantor and year, so amended returns aren't counted twice. CSV
| Grantor | Type | Match | Years given | Grants | Total | Latest year | Latest year's amount | Grants |
|---|---|---|---|---|---|---|---|---|
| WILLIAM & FLORA HEWLETT FOUNDATION | Private foundation | Fuzzy filed as “ART & SOUL OAKLAND” | 2021 | 1 | $150,000 | 2021 | $150,000 | show |
| COMMUNITY CHARITIES | Public charity | Exact | 2013-2015 | 3 | $108,750 | 2015 | $0 | show |
| THE CALIFORNIA ENDOWMENT | Private foundation | Fuzzy filed as “ART AND SOUL OAKLAND” | 2019 | 1 | $5,000 | 2019 | $5,000 | show |
| MITCHELL KAPOR FOUNDATION | Private foundation | Fuzzy filed as “ART & SOUL OAKLAND” | 2019 | 1 | $2,500 | 2019 | $2,500 | show |
| AMAZONSMILE FOUNDATION | Private foundation | Fuzzy filed as “ART & SOUL OAKLAND” | 2020, 2022-2023 | 3 | $71 | 2023 | $19 | show |
Similar organizations
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| Organization | State | NTEE | Latest revenue | Latest expenses | Top-paid title | Top pay | Why similar |
|---|---|---|---|---|---|---|---|
| ARTLANDS CREATIVE | CA | A20 | $145,202 | $77,449 | Executive Director | $11,200 | Same NTEE code A20, revenue within 2x, same state |
| GENRYU ARTS | CA | A20 | $163,958 | $155,553 | President | $54,000 | Same NTEE code A20, revenue within 2x, same state |
| RED POPPY ART HOUSE | CA | A20 | $157,189 | $170,690 | PRESIDENT | $0 | Same NTEE code A20, revenue within 2x, same state |
| ART SEED | CA | A20 | $165,991 | $131,249 | Exec Dir/Secty | $39,874 | Same NTEE code A20, revenue within 2x, same state |
| ART ACTIVE INC | CA | A20 | $134,485 | $197,858 | President | $0 | Same NTEE code A20, revenue within 2x, same state |
| STUDIO 299-CENTER FOR THE ARTS | CA | A20 | $194,077 | $29,615 | BOARD MEMBER | $0 | Same NTEE code A20, revenue within 2x, same state |
| OAKSTOP ALLIANCE | CA | A20 | $166,270 | $158,842 | Executive Dir. | $120,000 | Same NTEE code A20, revenue within 2x, same state |
| SAN DIEGO BOOK ARTS | CA | A20 | $178,249 | $181,956 | BOARD MEMBER | $0 | Same NTEE code A20, revenue within 2x, same state |
| FLAMENCO ARTS INTERNATIONAL | CA | A20 | $197,000 | $178,427 | President & CEO | $72,000 | Same NTEE code A20, revenue within 2x, same state |
| ARROWHEAD ARTS ASSOCIATION | CA | A20 | $152,686 | $141,935 | PRESIDENT | $0 | Same NTEE code A20, revenue within 2x, same state |
| SAN FRANCISCO FOLK MUSIC CLUB | CA | A20 | $155,965 | $150,132 | Director | $0 | Same NTEE code A20, revenue within 2x, same state |
| ASIAN CULTURE AND MEDIA ALLIANCE INC | CA | A20 | $157,700 | $278,781 | Executive Dir. | $0 | Same NTEE code A20, revenue within 2x, same state |
| SIERRA MUSIC & ARTS INSTITUTE | CA | A20 | $158,695 | $186,483 | Co-President | $0 | Same NTEE code A20, revenue within 2x, same state |
| SILICON VALLEY AFRICAN FILM FESTIVAL | CA | A20 | $177,760 | $177,760 | Executive Director | $9,000 | Same NTEE code A20, revenue within 2x, same state |
| ESCONDIDO ARTS PARTNERSHIP | CA | A20 | $152,312 | $151,065 | Secretary | $0 | Same NTEE code A20, revenue within 2x, same state |
| CALIFORNIA ART EDUCATION ASSOCIATION | CA | A20 | $171,059 | $93,278 | Events Chair | $1,000 | Same NTEE code A20, revenue within 2x, same state |
| US-SINO CULTURE EXPERIENCE CONSORTIUM | CA | A20 | $151,698 | $128,020 | President | $0 | Same NTEE code A20, revenue within 2x, same state |
| INSTITUTO MAZATLAN BELLAS ARTES DE SACRAMENTO | CA | A20 | $147,307 | $194,379 | VICE-PRESIDENT/TREASURER | $0 | Same NTEE code A20, revenue within 2x, same state |
| ARTHATCH | CA | A20 | $165,260 | $177,252 | CEO | $0 | Same NTEE code A20, revenue within 2x, same state |
| IRISH CULTURE BAY AREA INC | CA | A20 | $190,709 | $198,181 | Board Member | $0 | Same NTEE code A20, revenue within 2x, same state |
| LA RAZA HISTORICAL SOCIETY OF SANTA CLARA VALLEY | CA | A20 | $168,669 | $84,467 | President | $0 | Same NTEE code A20, revenue within 2x, same state |
| YEAH ART LIMITED | CA | A20 | $192,569 | $164,813 | Managing Director | $24,305 | Same NTEE code A20, revenue within 2x, same state |
| SOCIETY FOR CALLIGRAPHY | CA | A20 | $194,161 | $222,764 | President | $0 | Same NTEE code A20, revenue within 2x, same state |
| BONSAI FOUNDATION OF THE CENTRAL VALLEY | CA | A20 | $170,900 | $93,966 | Director | $12,000 | Same NTEE code A20, revenue within 2x, same state |
| ARTS AT BLUE ROOF INC | CA | A20 | $171,049 | $115,058 | PRESIDENT | $0 | Same NTEE code A20, revenue within 2x, same state |
Who funds organizations like this
Grantors that funded the 100 most similar organizations. Ranked by total given to them. Foundations (990-PF) and donor-advised fund sponsors only. Same matching as Funders above (by EIN, or by name for foundations).
The full list · all similar organizations
Where the money went
Every expense line on each return, biggest first: Form 990 Part IX (with its program, management and fundraising columns), 990-EZ Part I, or 990-PF Part I. Event marks lines the organization itself describes as events. “Events” in each summary adds those lines, conferences and meetings, and the direct costs of fundraising events. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.
2024 · Form 990 · $191,278 spent · pay $102,038 · grants $0 · events $52,135
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Pay: officers, directors, trustees, key employees | $81,973 | $81,973 | $0 | $0 | 42.9% | |
| Other (as described) Event | Day of Event Staff - Temporary | $24,749 | $24,749 | $0 | $0 | 12.9% |
| Other (as described) Event | Other event opearations expenses | $13,757 | $13,757 | $0 | $0 | 7.2% |
| Other (as described) Event | Event Equipment Rentals - Booths, Tents, Stages, etc | $13,629 | $13,629 | $0 | $0 | 7.1% |
| Other salaries and wages | $12,621 | $12,621 | - | - | 6.6% | |
| Advertising and promotion | $10,621 | $10,621 | $0 | $0 | 5.6% | |
| Interest | $7,692 | $7,692 | $0 | $0 | 4.0% | |
| Other (as described) | Performers - Artist Fees | $7,627 | $7,627 | $0 | $0 | 4.0% |
| Payroll taxes | $7,444 | $6,700 | $744 | $0 | 3.9% | |
| Occupancy | $4,800 | $4,800 | $0 | $0 | 2.5% | |
| Insurance | $2,104 | $2,104 | $0 | $0 | 1.1% | |
| Information technology | $2,081 | $2,081 | $0 | $0 | 1.1% | |
| All other expenses | $1,480 | $1,480 | - | $0 | 0.8% | |
| Office expenses | $659 | $0 | $659 | $0 | 0.3% | |
| Fees: accounting | $41 | $0 | $41 | $0 | 0.0% | |
| Total | $191,278 | 100% |
2023 · Form 990 · $247,792 spent · pay $110,097 · grants $0 · events $58,952
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Pay: officers, directors, trustees, key employees | $78,000 | $70,000 | $4,000 | $4,000 | 31.5% | |
| Other (as described) Event | Event Equipment and Supplies | $58,952 | $58,952 | $0 | $0 | 23.8% |
| Other (as described) | Entertainment Costs incl Artist Fees | $30,582 | $30,582 | $0 | $0 | 12.3% |
| Other salaries and wages | $24,955 | $24,955 | $0 | $0 | 10.1% | |
| Advertising and promotion | $17,333 | $17,333 | $0 | $0 | 7.0% | |
| Interest | $7,692 | $7,692 | $0 | $0 | 3.1% | |
| Payroll taxes | $7,142 | $7,142 | $0 | $0 | 2.9% | |
| Occupancy | $5,300 | $5,300 | $0 | $0 | 2.1% | |
| Insurance | $3,771 | $3,771 | - | - | 1.5% | |
| Fees: other services | $3,500 | $3,500 | $0 | $0 | 1.4% | |
| All other expenses | $3,351 | $3,351 | $0 | $0 | 1.4% | |
| Other (as described) | Licenses and Permits | $3,288 | $3,288 | $0 | $0 | 1.3% |
| Information technology | $2,499 | $2,499 | - | - | 1.0% | |
| Other (as described) | Merchant Processing Fees for Credit Card Sales | $1,427 | $1,427 | $0 | $0 | 0.6% |
| Total | $247,792 | 100% |
2022 · Form 990 · $303,186 spent · pay $102,333 · grants $0 · events $45,738
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Other (as described) | Payments to Performing Artists | $116,653 | $116,653 | $0 | $0 | 38.5% |
| Pay: officers, directors, trustees, key employees | $88,615 | $79,753 | $8,862 | $0 | 29.2% | |
| Other (as described) Event | Event Specific Operations and Production Expenses | $28,368 | $28,368 | $0 | $0 | 9.4% |
| Advertising and promotion | $22,913 | $22,913 | $0 | $0 | 7.6% | |
| Other (as described) Event | Event Staff - Temporary (Day of Event) | $17,370 | $17,370 | $0 | $0 | 5.7% |
| Payroll taxes | $7,561 | $7,561 | $0 | $0 | 2.5% | |
| Other salaries and wages | $6,157 | $6,157 | $0 | $0 | 2.0% | |
| Travel | $5,223 | $5,223 | $0 | $0 | 1.7% | |
| Occupancy | $4,800 | $4,800 | $0 | $0 | 1.6% | |
| Office expenses | $2,849 | $0 | $2,849 | $0 | 0.9% | |
| Information technology | $1,583 | $0 | $1,583 | $0 | 0.5% | |
| Interest | $1,282 | $0 | $1,282 | $0 | 0.4% | |
| All other expenses | $688 | $688 | $0 | $0 | 0.2% | |
| Fees: accounting | $41 | $0 | $41 | $0 | 0.0% | |
| Insurance | -$917 | -$917 | $0 | $0 | -0.3% | |
| Total | $303,186 | 100% |
2021 · Form 990 · $169,688 spent · pay $138,990 · grants $0 · events $135
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Pay: officers, directors, trustees, key employees | $124,000 | $124,000 | $0 | $0 | 73.1% | |
| Fees: other services | $23,529 | $23,529 | $0 | $0 | 13.9% | |
| Payroll taxes | $10,345 | $10,345 | $0 | $0 | 6.1% | |
| Other salaries and wages | $4,645 | $4,645 | $0 | $0 | 2.7% | |
| Insurance | $4,556 | $4,556 | $0 | $0 | 2.7% | |
| Advertising and promotion | $1,830 | $1,830 | $0 | $0 | 1.1% | |
| Office expenses | $603 | - | $603 | $0 | 0.4% | |
| Other (as described) Event | Event Supplies | $135 | $135 | $0 | $0 | 0.1% |
| Other (as described) | Fees for Licenses and Permits | $45 | $45 | $0 | $0 | 0.0% |
| Total | $169,688 | 100% |
2020 · Form 990EZ · $158,188 spent · pay $148,309 · grants $0 · events $0
| Line | As described | Total | Share |
|---|---|---|---|
| Salaries, other pay and benefits | $148,309 | 93.8% | |
| Fees to independent contractors | $3,749 | 2.4% | |
| Occupancy, rent, utilities, maintenance | $2,791 | 1.8% | |
| Printing, publications, postage | $1,902 | 1.2% | |
| Other expenses (detail on Schedule O) | $1,437 | 0.9% | |
| Total | $158,188 | 100% |
2013 · Form 990 · $437,687 spent · pay $18,115 · grants $0 · events $21,109
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Fees: other services | $343,385 | $343,385 | $0 | $0 | 78.5% | |
| Advertising and promotion | $24,063 | $24,063 | $0 | $0 | 5.5% | |
| Other (as described) Event | Event Supplies | $21,109 | $21,109 | $0 | $0 | 4.8% |
| Other salaries and wages | $16,370 | $16,370 | $0 | $0 | 3.7% | |
| Other (as described) | Fees | $9,929 | $9,929 | $0 | $0 | 2.3% |
| Insurance | $6,662 | $0 | $6,662 | $0 | 1.5% | |
| Occupancy | $6,177 | $0 | $6,177 | $0 | 1.4% | |
| Office expenses | $4,895 | $4,080 | $815 | $0 | 1.1% | |
| Travel | $2,831 | $2,831 | $0 | $0 | 0.6% | |
| Payroll taxes | $1,745 | $1,745 | $0 | $0 | 0.4% | |
| Interest | $521 | $0 | $521 | $0 | 0.1% | |
| Total | $437,687 | 100% |