RETAIL ADVANCEMENT FUND
2025 · Form 990 · revenue $200K · expenses $184K · assets $95K
- EIN
- 84-3933913
- Address
- 5101 MONUMENT AVE STE 202, RICHMOND, VA 23230-3253
- Website
- WWW.RETAILMERCHANTS.COM
- NTEE code
- S30
- Subsection
- 501(c)(3)
- Ruling year
- 2020
- Cross-check
- ProPublica Nonprofit Explorer
Mission
TO SUPPORT AND EXPAND THE CHARITABLE ACTIVITES OF THE RETAIL MERCHANTS ASSOCIATION.
Each tax year counts once: when a return was amended, only the latest return for that period is used below (superseded returns stay listed, greyed, under Finances).
People paid by the organization
3 people paid across every filing: current people first, then by total pay from this organization. Organizations counts every nonprofit each person appears on.
| Name | Latest title | Years | Latest year pay | Total pay from here | Organizations |
|---|---|---|---|---|---|
| Nancy C Thomas | PRESIDENT/CEO | 2020-2025 | $212,279 | $1,002,171 | 7 |
| Diana Mcmahon | SECRETARY/TREASURER | 2022-2025 | $111,917 | $378,103 | 3 |
| Kathy Robins (former) | DIRECTOR | 2023-2024 | $0 | $72,279 | 1 |
Unpaid officers and directors · 11 people
| Name | Latest title | Years | Organizations |
|---|---|---|---|
| Scott Aronson | DIRECTOR | 2020-2025 | 4 |
| Aaron Montgomery | DIRECTOR | 2023-2025 | 4 |
| Steve Rosser | DIRECTOR | 2020-2025 | 2 |
| Kevin Rearson | DIRECTOR | 2023-2025 | 1 |
| Stephen Story (former) | DIRECTOR | 2020-2024 | 2 |
| Dorothye Brodersen (former) | CHAIR | 2020-2022 | 3 |
| Sarah Paxton (former) | DIRECTOR | 2020-2022 | 3 |
| Melissa Ball (former) | DIRECTOR | 2020-2022 | 2 |
| Ken Wayland (former) | DIRECTOR | 2020-2022 | 3 |
| Diana Kent (former) | SECRETARY/TREASURER | 2020-2021 | 2 |
| John Whitlock (former) | DIRECTOR | 2020 | 3 |
People by year
2025 · 6 people listed · 2 paid, $324K · 0 employees · 0 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| NANCY THOMAS | PRESIDENT/CEO | 1 | $0 | $195,256 | $17,023 | $212,279 | 7 |
| DIANA MCMAHON | SECRETARY/TREASURER | 1 | $0 | $102,018 | $9,899 | $111,917 | 3 |
| SCOTT ARONSON | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 4 |
| KEVIN REARSON | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 1 |
| AARON MONTGOMERY | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 4 |
| STEVE ROSSER | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 2 |
2024 · 8 people listed · 2 paid, $298K · 0 employees · 6 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| NANCY THOMAS | PRESIDENT/CEO | 1 | $0 | $179,666 | $21,211 | $200,877 | 7 |
| DIANA MCMAHON | SECRETARY/TREASURER | 1 | $0 | $87,918 | $8,783 | $96,701 | 3 |
| SCOTT ARONSON | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 4 |
| KEVIN REARSON | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 1 |
| AARON MONTGOMERY | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 4 |
| STEVE ROSSER | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 2 |
| STEPHEN STORY | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 2 |
| KATHY ROBINS | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 1 |
2023 · 8 people listed · 3 paid, $364K · 1 employee · 20 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| NANCY THOMAS | PRESIDENT/CEO | 1 | $0 | $174,324 | $31,937 | $206,261 | 7 |
| DIANA MCMAHON | SECRETARY/TREASURER | 1 | $0 | $74,219 | $11,194 | $85,413 | 3 |
| KATHY ROBINS | DIRECTOR | 0 | $0 | $67,911 | $4,368 | $72,279 | 1 |
| SCOTT ARONSON | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 4 |
| KEVIN REARSON | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 1 |
| AARON MONTGOMERY | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 4 |
| STEVE ROSSER | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 2 |
| STEPHEN STORY | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 2 |
2022 · 9 people listed · 2 paid, $278K · 0 employees · 10 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| NANCY THOMAS | PRESIDENT/CEO | 1 | $0 | $162,354 | $31,524 | $193,878 | 7 |
| DIANA MCMAHON | SECRETARY/TREASURER | 1 | $0 | $73,053 | $11,019 | $84,072 | 3 |
| SCOTT ARONSON | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 4 |
| MELISSA BALL | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 2 |
| SARAH PAXTON | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 3 |
| STEVE ROSSER | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 2 |
| STEPHEN STORY | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 2 |
| KEN WAYLAND | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 3 |
| DOROTHYE BRODERSEN | CHAIR | 1 | $0 | $0 | $0 | $0 | 3 |
2021 · 9 people listed · 1 paid, $189K · 0 employees · 10 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| NANCY THOMAS | PRESIDENT/CEO | 1 | $0 | $150,496 | $38,380 | $188,876 | 7 |
| SCOTT ARONSON | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 4 |
| MELISSA BALL | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 2 |
| DOROTHYE BRODERSEN | CHAIR | 1 | $0 | $0 | $0 | $0 | 3 |
| SARAH PAXTON | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 3 |
| STEVE ROSSER | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 2 |
| STEPHEN STORY | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 2 |
| KEN WAYLAND | DIRECTOR | 0 | $0 | $0 | $0 | $0 | 3 |
| DIANA KENT | SECRETARY/TREASURER | 1 | $0 | $0 | $0 | $0 | 2 |
2020 · 10 people listed · none paid
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| SCOTT ARONSON | DIRECTOR | 0 | $0 | - | $0 | $0 | 4 |
| MELISSA BALL | DIRECTOR | 0 | $0 | - | $0 | $0 | 2 |
| DOROTHYE BRODERSEN | DIRECTOR | 0 | $0 | - | $0 | $0 | 3 |
| SARAH PAXTON | DIRECTOR | 0 | $0 | - | $0 | $0 | 3 |
| STEVE ROSSER | DIRECTOR | 0 | $0 | - | $0 | $0 | 2 |
| STEPHEN STORY | DIRECTOR | 0 | $0 | - | $0 | $0 | 2 |
| KEN WAYLAND | DIRECTOR | 0 | $0 | - | $0 | $0 | 3 |
| JOHN WHITLOCK | DIRECTOR | 0 | $0 | - | $0 | $0 | 3 |
| NANCY THOMAS | PRESIDENT/CEO | 0 | $0 | - | $0 | $0 | 7 |
| DIANA KENT | SECRETARY/TREASURER | 0 | $0 | - | $0 | $0 | 2 |
Highest-paid independent contractors
No independent contractors reported.
Who the money went to
Grants this organization reported paying: Schedule I Part II of the Form 990, or the grants-paid list on the 990-PF. Open a year for every recipient. Recipients link to their own page when the grant names an EIN we have (990-PF grants list no EIN, so those link only on an exact, unique name and state). Grants to individuals are counted; their names are not shown.
2024 · 8 grants to organizations · $100K
Listed grants add up to $100,124; the return's “grants paid” expense line says $109,903. Returns can differ here (grants paid vs. accrued, items listed elsewhere); check the filing.
2023 · 11 grants to organizations · $151K
Listed grants add up to $151,397; the return's “grants paid” expense line says $159,293. Returns can differ here (grants paid vs. accrued, items listed elsewhere); check the filing.
2022 · 10 grants to organizations · $117K
Listed grants add up to $116,752; the return's “grants paid” expense line says $124,868. Returns can differ here (grants paid vs. accrued, items listed elsewhere); check the filing.
2021 · 11 grants to organizations · $160K
Listed grants add up to $159,932; the return's “grants paid” expense line says $164,887. Returns can differ here (grants paid vs. accrued, items listed elsewhere); check the filing.
Negative amounts are returned or refunded grants; they are listed last and left out of the totals of grants paid.
Who gave
Contributor names are not public for this form type.
Public charities filing Form 990 or 990-EZ report large donors on Schedule B, but the IRS withholds their names and addresses from public copies. Private foundations (990-PF) are different: their contributors are public.
Grants received from DAF sponsors and foundations
4 grants to this organization reported by other filers, $807,000 in all. Schedule I grants are matched by the EIN the grantor reported; 990-PF grants list no EIN, so those are matched by exact name and state. Grantor type: private foundation (990-PF), DAF sponsor (answered yes to maintaining donor-advised funds that year), or other public charity. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.
| Year | Grantor | Grantor type | Amount | Purpose | Matched by | Filing |
|---|---|---|---|---|---|---|
| 2024 | BON SECOURS MERCY HEALTH INC | Public charity | $175,000 | Program Support | ein | view |
| 2023 | BON SECOURS RICHMOND HEALTH SYSTEM | Public charity | $207,000 | Mission Support | ein | view |
| 2022 | BON SECOURS RICHMOND HEALTH SYSTEM | Public charity | $300,000 | MISSION SUPPORT | ein | view |
| 2021 | BON SECOURS RICHMOND HEALTH SYSTEM | Public charity | $125,000 | MISSION SUPPORT | ein | view |
Finances
Newest first. Each filing: its name on one row, its figures on the row beneath. Greyed filings are superseded by a later return for the same period and are left out everywhere else on this page.
| Revenue | Expenses | Assets | Net assets | Contributions | Program revenue | Officer pay | Employees | Volunteers |
|---|---|---|---|---|---|---|---|---|
| 2025 · Form 990 | ||||||||
| $200,000 | $183,878 | $94,548 | $94,548 | $200,000 | $0 | $0 | 0 | 0 |
| 2024 · Form 990 | ||||||||
| $175,000 | $193,607 | $80,813 | $78,426 | $175,000 | $0 | $0 | 0 | 6 |
| 2023 · Form 990 | ||||||||
| $200,000 | $262,766 | $99,850 | $96,508 | $200,000 | $0 | $0 | 1 | 20 |
| 2022 · Form 990 | ||||||||
| $328,500 | $235,401 | $199,623 | $159,274 | $328,500 | $0 | $0 | 0 | 10 |
| 2021 · Form 990 | ||||||||
| $268,000 | $279,129 | $141,837 | $66,175 | $268,000 | $0 | $0 | 0 | 10 |
| 2020 · Form 990EZ | ||||||||
| $125,000 | $97,684 | $119,740 | $77,304 | $125,000 | - | - | - | - |
Where the money went
Every expense line on each return, biggest first: Form 990 Part IX (with its program, management and fundraising columns), 990-EZ Part I, or 990-PF Part I. Event marks lines the organization itself describes as events. “Events” in each summary adds those lines, conferences and meetings, and the direct costs of fundraising events. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.
2025 · Form 990 · $183,878 spent · pay $0 · grants $93,604 · events $436
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Grants to US organizations and governments | $93,604 | $93,604 | - | - | 50.9% | |
| Fees: other services | $88,768 | - | $88,768 | - | 48.3% | |
| Office expenses | $840 | - | $840 | - | 0.5% | |
| Conferences, conventions and meetings | $436 | - | $436 | - | 0.2% | |
| Advertising and promotion | $200 | - | $200 | - | 0.1% | |
| Other (as described) | BANK CHARGES | $30 | - | $30 | - | 0.0% |
| Total | $183,878 | 100% |
2024 · Form 990 · $193,607 spent · pay $0 · grants $109,903 · events $0
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Grants to US organizations and governments | $109,903 | $109,903 | - | - | 56.8% | |
| Fees: other services | $83,056 | - | $83,056 | - | 42.9% | |
| Office expenses | $623 | - | $623 | - | 0.3% | |
| Other (as described) | TAXES & LICENSES | $25 | - | $25 | - | 0.0% |
| Total | $193,607 | 100% |
2023 · Form 990 · $262,766 spent · pay $0 · grants $159,293 · events $0
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Grants to US organizations and governments | $159,293 | $159,293 | - | - | 60.6% | |
| Fees: other services | $102,493 | - | $102,493 | - | 39.0% | |
| Office expenses | $751 | - | $751 | - | 0.3% | |
| Advertising and promotion | $169 | - | $169 | - | 0.1% | |
| Other (as described) | TAXES & LICENSES | $60 | - | $60 | - | 0.0% |
| Total | $262,766 | 100% |
2022 · Form 990 · $235,401 spent · pay $0 · grants $124,868 · events $21
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Grants to US organizations and governments | $124,868 | $124,868 | - | - | 53.0% | |
| Fees: other services | $109,897 | - | $109,897 | - | 46.7% | |
| Office expenses | $615 | - | $615 | - | 0.3% | |
| Conferences, conventions and meetings | $21 | - | $21 | - | 0.0% | |
| Total | $235,401 | 100% |
2021 · Form 990 · $279,129 spent · pay $0 · grants $164,887 · events $0
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Grants to US organizations and governments | $164,887 | $164,887 | - | - | 59.1% | |
| Fees: other services | $112,797 | - | $112,797 | - | 40.4% | |
| Other (as described) | OTHER EXPENSES | $750 | - | $750 | - | 0.3% |
| Office expenses | $695 | - | $695 | - | 0.2% | |
| Total | $279,129 | 100% |
2020 · Form 990EZ · $97,684 spent · pay $0 · grants $0 · events $0
| Line | As described | Total | Share |
|---|---|---|---|
| Fees to independent contractors | $97,398 | 99.7% | |
| Other expenses (detail on Schedule O) | $286 | 0.3% | |
| Total | $97,684 | 100% |