STRATEGY STUDIO / NONPROFIT PEOPLE SEARCH

RETAIL ADVANCEMENT FUND

2025 · Form 990 · revenue $200K · expenses $184K · assets $95K

EIN
84-3933913
Address
5101 MONUMENT AVE STE 202, RICHMOND, VA 23230-3253
Website
WWW.RETAILMERCHANTS.COM
NTEE code
S30
Subsection
501(c)(3)
Ruling year
2020
Cross-check
ProPublica Nonprofit Explorer

Mission

TO SUPPORT AND EXPAND THE CHARITABLE ACTIVITES OF THE RETAIL MERCHANTS ASSOCIATION.

Each tax year counts once: when a return was amended, only the latest return for that period is used below (superseded returns stay listed, greyed, under Finances).

People paid by the organization

3 people paid across every filing: current people first, then by total pay from this organization. Organizations counts every nonprofit each person appears on.

NameLatest titleYearsLatest year payTotal pay from hereOrganizations
Nancy C Thomas PRESIDENT/CEO2020-2025 $212,279$1,002,171 7
Diana Mcmahon SECRETARY/TREASURER2022-2025 $111,917$378,103 3
Kathy Robins (former) DIRECTOR2023-2024 $0$72,279 1
Unpaid officers and directors · 11 people
NameLatest titleYearsOrganizations
Scott Aronson DIRECTOR2020-2025 4
Aaron Montgomery DIRECTOR2023-2025 4
Steve Rosser DIRECTOR2020-2025 2
Kevin Rearson DIRECTOR2023-2025 1
Stephen Story (former) DIRECTOR2020-2024 2
Dorothye Brodersen (former) CHAIR2020-2022 3
Sarah Paxton (former) DIRECTOR2020-2022 3
Melissa Ball (former) DIRECTOR2020-2022 2
Ken Wayland (former) DIRECTOR2020-2022 3
Diana Kent (former) SECRETARY/TREASURER2020-2021 2
John Whitlock (former) DIRECTOR2020 3

People by year

2025 · 6 people listed · 2 paid, $324K · 0 employees · 0 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
NANCY THOMAS PRESIDENT/CEO1 $0$195,256$17,023 $212,2797
DIANA MCMAHON SECRETARY/TREASURER1 $0$102,018$9,899 $111,9173
SCOTT ARONSON DIRECTOR0 $0$0$0 $04
KEVIN REARSON DIRECTOR0 $0$0$0 $01
AARON MONTGOMERY DIRECTOR0 $0$0$0 $04
STEVE ROSSER DIRECTOR0 $0$0$0 $02
2024 · 8 people listed · 2 paid, $298K · 0 employees · 6 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
NANCY THOMAS PRESIDENT/CEO1 $0$179,666$21,211 $200,8777
DIANA MCMAHON SECRETARY/TREASURER1 $0$87,918$8,783 $96,7013
SCOTT ARONSON DIRECTOR0 $0$0$0 $04
KEVIN REARSON DIRECTOR0 $0$0$0 $01
AARON MONTGOMERY DIRECTOR0 $0$0$0 $04
STEVE ROSSER DIRECTOR0 $0$0$0 $02
STEPHEN STORY DIRECTOR0 $0$0$0 $02
KATHY ROBINS DIRECTOR0 $0$0$0 $01
2023 · 8 people listed · 3 paid, $364K · 1 employee · 20 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
NANCY THOMAS PRESIDENT/CEO1 $0$174,324$31,937 $206,2617
DIANA MCMAHON SECRETARY/TREASURER1 $0$74,219$11,194 $85,4133
KATHY ROBINS DIRECTOR0 $0$67,911$4,368 $72,2791
SCOTT ARONSON DIRECTOR0 $0$0$0 $04
KEVIN REARSON DIRECTOR0 $0$0$0 $01
AARON MONTGOMERY DIRECTOR0 $0$0$0 $04
STEVE ROSSER DIRECTOR0 $0$0$0 $02
STEPHEN STORY DIRECTOR0 $0$0$0 $02
2022 · 9 people listed · 2 paid, $278K · 0 employees · 10 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
NANCY THOMAS PRESIDENT/CEO1 $0$162,354$31,524 $193,8787
DIANA MCMAHON SECRETARY/TREASURER1 $0$73,053$11,019 $84,0723
SCOTT ARONSON DIRECTOR0 $0$0$0 $04
MELISSA BALL DIRECTOR0 $0$0$0 $02
SARAH PAXTON DIRECTOR0 $0$0$0 $03
STEVE ROSSER DIRECTOR0 $0$0$0 $02
STEPHEN STORY DIRECTOR0 $0$0$0 $02
KEN WAYLAND DIRECTOR0 $0$0$0 $03
DOROTHYE BRODERSEN CHAIR1 $0$0$0 $03
2021 · 9 people listed · 1 paid, $189K · 0 employees · 10 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
NANCY THOMAS PRESIDENT/CEO1 $0$150,496$38,380 $188,8767
SCOTT ARONSON DIRECTOR0 $0$0$0 $04
MELISSA BALL DIRECTOR0 $0$0$0 $02
DOROTHYE BRODERSEN CHAIR1 $0$0$0 $03
SARAH PAXTON DIRECTOR0 $0$0$0 $03
STEVE ROSSER DIRECTOR0 $0$0$0 $02
STEPHEN STORY DIRECTOR0 $0$0$0 $02
KEN WAYLAND DIRECTOR0 $0$0$0 $03
DIANA KENT SECRETARY/TREASURER1 $0$0$0 $02
2020 · 10 people listed · none paid
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
SCOTT ARONSON DIRECTOR0 $0-$0 $04
MELISSA BALL DIRECTOR0 $0-$0 $02
DOROTHYE BRODERSEN DIRECTOR0 $0-$0 $03
SARAH PAXTON DIRECTOR0 $0-$0 $03
STEVE ROSSER DIRECTOR0 $0-$0 $02
STEPHEN STORY DIRECTOR0 $0-$0 $02
KEN WAYLAND DIRECTOR0 $0-$0 $03
JOHN WHITLOCK DIRECTOR0 $0-$0 $03
NANCY THOMAS PRESIDENT/CEO0 $0-$0 $07
DIANA KENT SECRETARY/TREASURER0 $0-$0 $02

Highest-paid independent contractors

No independent contractors reported.

Who the money went to

Grants this organization reported paying: Schedule I Part II of the Form 990, or the grants-paid list on the 990-PF. Open a year for every recipient. Recipients link to their own page when the grant names an EIN we have (990-PF grants list no EIN, so those link only on an exact, unique name and state). Grants to individuals are counted; their names are not shown.

2024 · 8 grants to organizations · $100K

Listed grants add up to $100,124; the return's “grants paid” expense line says $109,903. Returns can differ here (grants paid vs. accrued, items listed elsewhere); check the filing.

2023 · 11 grants to organizations · $151K

Listed grants add up to $151,397; the return's “grants paid” expense line says $159,293. Returns can differ here (grants paid vs. accrued, items listed elsewhere); check the filing.

2022 · 10 grants to organizations · $117K

Listed grants add up to $116,752; the return's “grants paid” expense line says $124,868. Returns can differ here (grants paid vs. accrued, items listed elsewhere); check the filing.

2021 · 11 grants to organizations · $160K

Listed grants add up to $159,932; the return's “grants paid” expense line says $164,887. Returns can differ here (grants paid vs. accrued, items listed elsewhere); check the filing.

Negative amounts are returned or refunded grants; they are listed last and left out of the totals of grants paid.

Who gave

Contributor names are not public for this form type.

Public charities filing Form 990 or 990-EZ report large donors on Schedule B, but the IRS withholds their names and addresses from public copies. Private foundations (990-PF) are different: their contributors are public.

Grants received from DAF sponsors and foundations

4 grants to this organization reported by other filers, $807,000 in all. Schedule I grants are matched by the EIN the grantor reported; 990-PF grants list no EIN, so those are matched by exact name and state. Grantor type: private foundation (990-PF), DAF sponsor (answered yes to maintaining donor-advised funds that year), or other public charity. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.

YearGrantorGrantor typeAmountPurposeMatched byFiling
2024BON SECOURS MERCY HEALTH INCPublic charity $175,000Program Supportein view
2023BON SECOURS RICHMOND HEALTH SYSTEMPublic charity $207,000Mission Supportein view
2022BON SECOURS RICHMOND HEALTH SYSTEMPublic charity $300,000MISSION SUPPORTein view
2021BON SECOURS RICHMOND HEALTH SYSTEMPublic charity $125,000MISSION SUPPORTein view

Finances

Newest first. Each filing: its name on one row, its figures on the row beneath. Greyed filings are superseded by a later return for the same period and are left out everywhere else on this page.

RevenueExpensesAssetsNet assetsContributionsProgram revenueOfficer payEmployeesVolunteers
2025 · Form 990 period ending 2025-12-31 · view filing · original 990 ↗
$200,000$183,878 $94,548$94,548 $200,000$0 $000
2024 · Form 990 period ending 2024-12-31 · view filing · original 990 ↗
$175,000$193,607 $80,813$78,426 $175,000$0 $006
2023 · Form 990 period ending 2023-12-31 · view filing · original 990 ↗
$200,000$262,766 $99,850$96,508 $200,000$0 $0120
2022 · Form 990 period ending 2022-12-31 · view filing · original 990 ↗
$328,500$235,401 $199,623$159,274 $328,500$0 $0010
2021 · Form 990 period ending 2021-12-31 · view filing · original 990 ↗
$268,000$279,129 $141,837$66,175 $268,000$0 $0010
2020 · Form 990EZ period ending 2020-12-31 · view filing · original 990 ↗
$125,000$97,684 $119,740$77,304 $125,000- ---

Where the money went

Every expense line on each return, biggest first: Form 990 Part IX (with its program, management and fundraising columns), 990-EZ Part I, or 990-PF Part I. Event marks lines the organization itself describes as events. “Events” in each summary adds those lines, conferences and meetings, and the direct costs of fundraising events. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.

2025 · Form 990 · $183,878 spent · pay $0 · grants $93,604 · events $436
LineAs describedTotalProgramManagementFundraisingShare
Grants to US organizations and governments $93,604$93,604-- 50.9%
Fees: other services $88,768-$88,768- 48.3%
Office expenses $840-$840- 0.5%
Conferences, conventions and meetings $436-$436- 0.2%
Advertising and promotion $200-$200- 0.1%
Other (as described)BANK CHARGES $30-$30- 0.0%
Total$183,878100%

View the filing

2024 · Form 990 · $193,607 spent · pay $0 · grants $109,903 · events $0
LineAs describedTotalProgramManagementFundraisingShare
Grants to US organizations and governments $109,903$109,903-- 56.8%
Fees: other services $83,056-$83,056- 42.9%
Office expenses $623-$623- 0.3%
Other (as described)TAXES & LICENSES $25-$25- 0.0%
Total$193,607100%

View the filing

2023 · Form 990 · $262,766 spent · pay $0 · grants $159,293 · events $0
LineAs describedTotalProgramManagementFundraisingShare
Grants to US organizations and governments $159,293$159,293-- 60.6%
Fees: other services $102,493-$102,493- 39.0%
Office expenses $751-$751- 0.3%
Advertising and promotion $169-$169- 0.1%
Other (as described)TAXES & LICENSES $60-$60- 0.0%
Total$262,766100%

View the filing

2022 · Form 990 · $235,401 spent · pay $0 · grants $124,868 · events $21
LineAs describedTotalProgramManagementFundraisingShare
Grants to US organizations and governments $124,868$124,868-- 53.0%
Fees: other services $109,897-$109,897- 46.7%
Office expenses $615-$615- 0.3%
Conferences, conventions and meetings $21-$21- 0.0%
Total$235,401100%

View the filing

2021 · Form 990 · $279,129 spent · pay $0 · grants $164,887 · events $0
LineAs describedTotalProgramManagementFundraisingShare
Grants to US organizations and governments $164,887$164,887-- 59.1%
Fees: other services $112,797-$112,797- 40.4%
Other (as described)OTHER EXPENSES $750-$750- 0.3%
Office expenses $695-$695- 0.2%
Total$279,129100%

View the filing

2020 · Form 990EZ · $97,684 spent · pay $0 · grants $0 · events $0
LineAs describedTotalShare
Fees to independent contractors $97,398 99.7%
Other expenses (detail on Schedule O) $286 0.3%
Total$97,684100%

View the filing