FLORIDA TOURISM INDUSTRY MARKETING CORPORATION INC: Form 990, tax year 2022

View the entire original 990 at ProPublica ↗

Organization: FLORIDA TOURISM INDUSTRY MARKETING CORPORATION INC (EIN 59-3359293)
Tax period: 2022-07-01 to 2023-06-30
Filed: 2024-04-30
IRS object ID: 202431219349302063
Schema version: 2022v5.0
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule B
Schedule C
Schedule D
Schedule F
Schedule J
Schedule L
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Return	2024-04-30T14:05:48-05:00	ReturnTs
Tax Period End	2023-06-30	TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Field	Value	IRS element (for citing)
Preparer Firm EIN	593186310	PreparerFirmEIN

Preparer Firm Name PreparerFirmName

Field	Value	IRS element (for citing)
Business Name Line1	THOMAS HOWELL FERGUSON PA	BusinessNameLine1Txt

Preparer US Address PreparerUSAddress

Field	Value	IRS element (for citing)
Address Line1	2615 CENTENNIAL BLVD SUITE 200	AddressLine1Txt
City	TALLAHASSEE	CityNm
State Abbreviation	FL	StateAbbreviationCd
ZIP	32308	ZIPCd

Field	Value	IRS element (for citing)
Return Type	990	ReturnTypeCd
Tax Period Begin	2022-07-01	TaxPeriodBeginDt

Filer Filer

Field	Value	IRS element (for citing)
EIN	593359293	EIN

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	FLORIDA TOURISM INDUSTRY MARKETING	BusinessNameLine1Txt
Business Name Line2	CORP INC	BusinessNameLine2Txt

Field	Value	IRS element (for citing)
Business Name Control	FLOR	BusinessNameControlTxt
Phone	8504885607	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	101 N MONROE ST SUITE 900	AddressLine1Txt
City	TALLAHASSEE	CityNm
State Abbreviation	FL	StateAbbreviationCd
ZIP	323015015	ZIPCd

Business Officer BusinessOfficerGrp

Field	Value	IRS element (for citing)
Person	SHANNA PACE	PersonNm
Person Title	CFO	PersonTitleTxt
Phone	8504885607	PhoneNum
Signature	2024-04-09	SignatureDt
Discuss With Paid Preparer	Yes (1)	DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

Field	Value	IRS element (for citing)
Person First	SHANNA	PersonFirstNm
Person Last	PACE	PersonLastNm

Field	Value	IRS element (for citing)
SSN	999009999	SSN

Field	Value	IRS element (for citing)
IRS Responsible Prty Info Curr	0	IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

Field	Value	IRS element (for citing)
Preparer Person	STACEY T KOLKA	PreparerPersonNm
PTIN	P01371120	PTIN
Phone	8506688100	PhoneNum

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

Field	Value	IRS element (for citing)
Trusted Customer	0	TrustedCustomerCd
Authentication Assurance Level	AAL1	AuthenticationAssuranceLevelCd
Identity Assurance Level	IAL1	IdentityAssuranceLevelCd

Field	Value	IRS element (for citing)
Tax	2022	TaxYr
Build TS	2023-04-26 12:10:37Z	BuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

Field	Value	IRS element (for citing)
Business Name Line1	VISIT FLORIDA	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Principal Officer	SHANNA PACE	PrincipalOfficerNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	101 N MONROE ST SUITE 900	AddressLine1Txt
City	TALLAHASSEE	CityNm
State Abbreviation	FL	StateAbbreviationCd
ZIP	323015015	ZIPCd

Field	Value	IRS element (for citing)
Gross Receipts	$86,648,555	GrossReceiptsAmt
Group Return For Affiliates	0	GroupReturnForAffiliatesInd
Organization501c	Yes (X)	Organization501cInd
Website Address	WWW.VISITFLORIDA.ORG, WWW.VISITFLORIDA.COM	WebsiteAddressTxt
Type Of Organization Corp	Yes (X)	TypeOfOrganizationCorpInd
Formation	1995	FormationYr
Legal Domicile State	FL	LegalDomicileStateCd
Activity Or Mission	TO PROMOTE VISITATION TO FLORIDA BY STRENGTHENING FLORIDA'S SHARE OF THE GLOBAL TRAVEL MARKET WITH THE GOAL OF MAXIMIZING THE ECONOMIC IMPACT OF TRAVEL AND TOURISM TO FLORIDA.	ActivityOrMissionDesc
Voting Members Governing Body	30	VotingMembersGoverningBodyCnt
Voting Members Independent	30	VotingMembersIndependentCnt
Total Employee	78	TotalEmployeeCnt
Total Volunteers	30	TotalVolunteersCnt
Total Gross UBI	$218,407	TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm	$0	NetUnrelatedBusTxblIncmAmt
PY Contributions Grants	$75,435,092	PYContributionsGrantsAmt
CY Contributions Grants	$67,009,143	CYContributionsGrantsAmt
PY Program Service Revenue	$14,263,649	PYProgramServiceRevenueAmt
CY Program Service Revenue	$19,377,945	CYProgramServiceRevenueAmt
PY Investment Income	$33,852	PYInvestmentIncomeAmt
CY Investment Income	$110,082	CYInvestmentIncomeAmt
PY Other Revenue	$132,052	PYOtherRevenueAmt
CY Other Revenue	$151,385	CYOtherRevenueAmt
PY Total Revenue	$89,864,645	PYTotalRevenueAmt
CY Total Revenue	$86,648,555	CYTotalRevenueAmt
PY Grants And Similar Paid	$3,952	PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid	$0	CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members	$0	PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members	$0	CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid	$7,193,534	PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid	$7,742,728	CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns	$0	PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns	$0	CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense	$0	CYTotalFundraisingExpenseAmt
PY Other Expenses	$85,044,169	PYOtherExpensesAmt
CY Other Expenses	$78,314,732	CYOtherExpensesAmt
PY Total Expenses	$92,241,655	PYTotalExpensesAmt
CY Total Expenses	$86,057,460	CYTotalExpensesAmt
PY Revenues Less Expenses	-$2,377,010	PYRevenuesLessExpensesAmt
CY Revenues Less Expenses	$591,095	CYRevenuesLessExpensesAmt
Total Assets BOY	$39,295,195	TotalAssetsBOYAmt
Total Assets EOY	$37,630,218	TotalAssetsEOYAmt
Total Liabilities BOY	$24,698,236	TotalLiabilitiesBOYAmt
Total Liabilities EOY	$22,442,164	TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY	$14,596,959	NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY	$15,188,054	NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part III	Yes (X)	InfoInScheduleOPartIIIInd
Mission	TO PROMOTE VISITATION TO FLORIDA BY STRENGTHENING FLORIDA'S SHARE OF THE GLOBAL TRAVEL MARKET WITH THE GOAL OF MAXIMIZING THE ECONOMIC IMPACT OF TRAVEL AND TOURISM TO FLORIDA.	MissionDesc
Significant New Program Srvc	0	SignificantNewProgramSrvcInd
Significant Change	0	SignificantChangeInd
Desc	ADVERTISING - VISIT FLORIDA CONDUCTS MULTI-CHANNEL MARKETING INITIATIVES TO REACH POTENTIAL VISITORS AND DRIVE VISITATION FROM TRAVELERS ALL ACROSS THE UNITED STATES AND INTERNATIONALLY. THESE INITIATIVES ARE MAINLY INTEGRATED MARKETING CAMPAIGNS THAT CONSIST OF ADVERTISING, PUBLIC RELATIONS, CONTENT DEVELOPMENT AND DISTRIBUTION, SPONSORSHIP, DIGITAL MARKETING AND SOCIAL MEDIA.ADVERTISING IMPACT: THE TOURISM INDUSTRY WAS RESPONSIBLE FOR WELCOMING 137.6 MILLION VISITORS IN FY 2022-23, WHICH MAKES THE INDUSTRY ONE OF THE LEADING TAX REVENUE AND JOBS PRODUCERS IN FLORIDA. BASED ON THE LATEST ECONOMIC IMPACT STUDY, FLORIDA VISITORS CONTRIBUTED $121.5 BLLION TO FLORIDA'S ECONOMY IN 2022, GENERATING $16.3 BILLION IN STATE AND LOCAL TAXES AND SUPPORTING 2 MILLION FLORIDA JOBS. VISITORS CONTRIBUTE AN AVERAGE OF $333 MILLION PER DAY TO FLORIDA'S ECONOMY. EVERY 67 VISITORS TO THE STATE SUPPORT ONE TOURISM JOB. VISIT FLORIDA HAS SIGNIFICANTLY CONTRIBUTED TO THE CONTINUED INCREASE IN VISITOR SPENDING, TAX REVENUE, AND JOB CREATION. FOR EVERY $1 THE STATE INVESTS IN VISIT FLORIDA, $3.27 IN TAX REVENUE IS RETURNED. IN FISCAL YEAR 2022-23, 55.3 PERCENT OF VISITORS WERE SIGNIFICANTLY INFLUENCED BY VISIT FLORIDA MARKETING EFFORTS.	Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

Field	Value	IRS element (for citing)
Desc	COOPERATIVE PROMOTIONAL PROGRAMS: VISIT FLORIDA ASSISTS INTERESTED PARTIES IN ORGANIZING FLORIDA PROMOTIONAL PACKAGES. IN RETURN FOR VISIT FLORIDA'S ASSISTANCE, VISIT FLORIDA AND OTHER PARTICIPANTS RECEIVE COMPLIMENTARY ADVERTISING IN VARIOUS PRINT, TELEVISION, DIGITAL AND RADIO MEDIA USED IN PROMOTING THE PACKAGE.	Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

Field	Value	IRS element (for citing)
Desc	TRADE SHOWS: VISIT FLORIDA HOSTS THE ANNUAL GOVERNOR'S CONFERENCE ON TOURISM. THE CONFERENCE OUTLINES THE MARKETING PLAN, PROVIDES EDUCATIONAL SPEAKERS, VENDORS AND NETWORKING OPPORTUNITIES. VISIT FLORIDA HOSTS FLORIDA ENCOUNTER, AN APPOINTMENT-BASED SHOW WHERE MEETING PROFESSIONALS MEET WITH FLORIDA SUPPLIERS TO BOOK FUTURE BUSINESS. VISIT FLORIDA HOSTS FLORIDA HUDDLE, ANOTHER APPOINTMENT-BASED SHOW WHERE TOUR OPERATORS FROM ACROSS THE STATE MEET WITH DOMESTIC AND INTERNATIONAL BUYERS TO BOOK FUTURE BUSINESS. IN ADDITION TO THESE VISIT FLORIDA-OWNED TRADE SHOWS, THE MARKETING AND EVENTS DEPARTMENT WORKS CLOSELY WITH KEY TRAVEL AGENTS, TOUR OPERATORS AND MEETING PROFESSIONALS TO KEEP FLORIDA IN THE DESTINATION FOREFRONT. THEY ALSO ORGANIZE EDUCATIONAL SEMINARS, RESERVATION TRAINING, FAMILIARIZATION TOURS, TRADE SHOWS AND CONSUMER SHOWS AND INVITE THE FLORIDA INDUSTRY TO PARTICIPATE IN THESE EVENTS TO CREATE A LARGER FLORIDA PRESENCE.	Desc

Field	Value	IRS element (for citing)
Described In Section501c3	0	DescribedInSection501c3Ind
Schedule B Required	Yes (1)	ScheduleBRequiredInd
Political Campaign Acty	0	PoliticalCampaignActyInd
Subject To Proxy Tax	Yes (1)	SubjectToProxyTaxInd
Donor Advised Fund	0	DonorAdvisedFundInd
Conservation Easements	0	ConservationEasementsInd
Collections Of Art	0	CollectionsOfArtInd
Credit Counseling	0	CreditCounselingInd
Donor Rstr Or Quasi Endowments	0	DonorRstrOrQuasiEndowmentsInd
Report Land Building Equipment	Yes (1)	ReportLandBuildingEquipmentInd
Report Investments Other Sec	0	ReportInvestmentsOtherSecInd
Report Program Related Invst	0	ReportProgramRelatedInvstInd
Report Other Assets	Yes (1)	ReportOtherAssetsInd
Report Other Liabilities	0	ReportOtherLiabilitiesInd
Include FIN48 Footnote	Yes (1)	IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt	Yes (1)	IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt	0	ConsolidatedAuditFinclStmtInd
School Operating	0	SchoolOperatingInd
Foreign Office	Yes (1)	ForeignOfficeInd
Foreign Activities	Yes (1)	ForeignActivitiesInd
More Than5000 K To Org	0	MoreThan5000KToOrgInd
More Than5000 K To Individuals	0	MoreThan5000KToIndividualsInd
Professional Fundraising	0	ProfessionalFundraisingInd
Fundraising Activities	0	FundraisingActivitiesInd
Gaming Activities	0	GamingActivitiesInd
Operate Hospital	0	OperateHospitalInd
Grants To Organizations	0	GrantsToOrganizationsInd
Grants To Individuals	0	GrantsToIndividualsInd
Schedule J Required	Yes (1)	ScheduleJRequiredInd
Tax Exempt Bonds	0	TaxExemptBondsInd
Loan Outstanding	0	LoanOutstandingInd
Grant To Related Person	0	GrantToRelatedPersonInd
Business Rln With Org Mem	0	BusinessRlnWithOrgMemInd
Business Rln With Fam Mem	0	BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent	Yes (1)	BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri	0	DeductibleNonCashContriInd
Deductible Art Contribution	0	DeductibleArtContributionInd
Terminate Operations	0	TerminateOperationsInd
Partial Liquidation	0	PartialLiquidationInd
Disregarded Entity	0	DisregardedEntityInd
Related Entity	0	RelatedEntityInd
Related Organization Ctrl Ent	0	RelatedOrganizationCtrlEntInd
Activities Conducted Prtshp	0	ActivitiesConductedPrtshpInd
Schedule O Required	Yes (1)	ScheduleORequiredInd
IRP Document	104	IRPDocumentCnt
IRP Document W2 G	0	IRPDocumentW2GCnt
Backup Wthld Compliance	Yes (1)	BackupWthldComplianceInd
Employee	78	EmployeeCnt
Employment Tax Returns Filed	Yes (1)	EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit	Yes (1)	UnrelatedBusIncmOverLimitInd
Form990 T Filed	Yes (1)	Form990TFiledInd
Foreign Financial Account	0	ForeignFinancialAccountInd
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTransInd
Taxable Party Notification	0	TaxablePartyNotificationInd
Nondeductible Contributions	0	NondeductibleContributionsInd
Indoor Tanning Services	0	IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt	0	SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc	0	SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VI	Yes (X)	InfoInScheduleOPartVIInd
Governing Body Voting Members	30	GoverningBodyVotingMembersCnt
Independent Voting Member	30	IndependentVotingMemberCnt
Family Or Business Rln	0	FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties	0	DelegationOfMgmtDutiesInd
Change To Org Documents	0	ChangeToOrgDocumentsInd
Material Diversion Or Misuse	0	MaterialDiversionOrMisuseInd
Members Or Stockholders	0	MembersOrStockholdersInd
Election Of Board Members	Yes (1)	ElectionOfBoardMembersInd
Decisions Subject To Approva	Yes (1)	DecisionsSubjectToApprovaInd
Minutes Of Governing Body	Yes (1)	MinutesOfGoverningBodyInd
Minutes Of Committees	Yes (1)	MinutesOfCommitteesInd
Officer Mailing Address	0	OfficerMailingAddressInd
Local Chapters	0	LocalChaptersInd
Form990 Provided To Gvrn Body	0	Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy	Yes (1)	ConflictOfInterestPolicyInd
Annual Disclosure Covered Prsn	Yes (1)	AnnualDisclosureCoveredPrsnInd
Regular Monitoring Enfrc	Yes (1)	RegularMonitoringEnfrcInd
Whistleblower Policy	Yes (1)	WhistleblowerPolicyInd
Document Retention Policy	Yes (1)	DocumentRetentionPolicyInd
Compensation Process CEO	Yes (1)	CompensationProcessCEOInd
Compensation Process Other	Yes (1)	CompensationProcessOtherInd
Investment In Joint Venture	0	InvestmentInJointVentureInd
Own Website	Yes (X)	OwnWebsiteInd
Upon Request	Yes (X)	UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	SHANNA PACE	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Phone	8504885607	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	101 N MONROE ST SUITE 900	AddressLine1Txt
City	TALLAHASSEE	CityNm
State Abbreviation	FL	StateAbbreviationCd
ZIP	32301	ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (39 entries)

TitleTitleTxt	Average Hours Per WeekAverageHoursPerWeekRt	Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd	Reportable Comp From OrgReportableCompFromOrgAmt	Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt	Other CompensationOtherCompensationAmt	OfficerOfficerInd	Highest Compensated EmployeeHighestCompensatedEmployeeInd
ANDRES BARRY
DIRECTOR	1.00	Yes (X)	$0	$0	$0
JENNIFER BERTHIAUME
DIRECTOR	1.00	Yes (X)	$0	$0	$0
LEN BROWN
DIRECTOR	1.00	Yes (X)	$0	$0	$0
JOSE CIL
DIRECTOR	1.00	Yes (X)	$0	$0	$0
GREG COOK
CHAIR	1.00	Yes (X)	$0	$0	$0	Yes (X)
BOBBY CORNWELL
DIRECTOR	1.00	Yes (X)	$0	$0	$0
KELLY CRAIGHEAD
DIRECTOR	1.00	Yes (X)	$0	$0	$0
ERNESTO DAZ
DIRECTOR	1.00	Yes (X)	$0	$0	$0
CAROL DOVER
DIRECTOR	1.00	Yes (X)	$0	$0	$0
DANNY GAEKWAD
IMMEDIATE PAST CHAIR	1.00	Yes (X)	$0	$0	$0
MALINDA HORTON
DIRECTOR	1.00	Yes (X)	$0	$0	$0
JOHN LAI
2ND VICE CHAIR	1.00	Yes (X)	$0	$0	$0	Yes (X)
KARA LUNDGREN
DIRECTOR	1.00	Yes (X)	$0	$0	$0
LINO MALDONADO
DIRECTOR	1.00	Yes (X)	$0	$0	$0
ERIC MARSHALL
SECRETARY	1.00	Yes (X)	$0	$0	$0	Yes (X)
JESSE MARTINEZ
DIRECTOR	1.00	Yes (X)	$0	$0	$0
CASANDRA MATEJ
DIRECTOR	1.00	Yes (X)	$0	$0	$0
KERRY MORRISSEY
DIRECTOR	1.00	Yes (X)	$0	$0	$0
PATRICK MURPHY
DIRECTOR	1.00	Yes (X)	$0	$0	$0
JENNIFER ROMINIECKI
VICE CHAIR	1.00	Yes (X)	$0	$0	$0	Yes (X)
SCOTT ROSE
DIRECTOR	1.00	Yes (X)	$0	$0	$0
DAN ROWE
DIRECTOR	1.00	Yes (X)	$0	$0	$0
ANGEL SARRIA
DIRECTOR	1.00	Yes (X)	$0	$0	$0
DAVE SCHMIDT
DIRECTOR	1.00	Yes (X)	$0	$0	$0
SCOTT SHALLEY
TREASURER	1.00	Yes (X)	$0	$0	$0	Yes (X)
ROBERT SKROB
DIRECTOR	1.00	Yes (X)	$0	$0	$0
JOHN SOLOMON
DIRECTOR	1.00	Yes (X)	$0	$0	$0
SHELDON SUGA
DIRECTOR	1.00	Yes (X)	$0	$0	$0
ROBERT WELLS
DIRECTOR	1.00	Yes (X)	$0	$0	$0
CHIP WILE
DIRECTOR	1.00	Yes (X)	$0	$0	$0
DANA YOUNG
PRESIDENT & CEO	40.00		$183,658	$0	$40,832	Yes (X)
CRAIG THOMAS
COO/GENERAL COUNSEL	40.00		$140,174	$0	$38,404	Yes (X)
SHANNA PACE
CFO	40.00		$144,790	$0	$9,634	Yes (X)
STACI MELLMAN
CHIEF MARKETING OFFICER	40.00		$159,832	$0	$10,356	Yes (X)
KEVIN MCGEEVER
SENIOR EDITOR	40.00		$134,837	$0	$37,548		Yes (X)
DAVID L DODD
DIRECTOR OF WELCOME CENTER OPERATIONS	40.00		$135,200	$0	$38,106		Yes (X)
MEREDITH DASILVA
VP OF EX OPERATIONS & ADMIN	40.00		$136,779	$0	$38,054		Yes (X)
KATE CHUNKA
VP INDUSTRY ENGAGEMENT	40.00		$125,149	$0	$19,711		Yes (X)
BRETT S LAIKEN
SR VP OF MARKETING	40.00		$125,248	$0	$28,726		Yes (X)

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	$1,285,667	TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org	$0	TotReportableCompRltdOrgAmt
Total Other Compensation	$261,371	TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K	17	IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed	0	FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K	Yes (1)	TotalCompGreaterThan150KInd
Compensation From Other Srcs	0	CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1Txt	CityContractorAddress/USAddress/CityNm	State AbbreviationContractorAddress/USAddress/StateAbbreviationCd	ZIPContractorAddress/USAddress/ZIPCd	ServicesServicesDesc	CompensationCompensationAmt
MILES MEDIA GROUP LLC
6751 PROFESSIONAL PKWY WEST SUITE 2	SARASOTA	FL	34240	MARKETING	$2,895,758
BRAND NETWORKS LLC
40 BROAD STREET FLOOR 6	BOSTON	MA	02109	SOCIAL MEDIA MARKETING	$732,633
DEVELOPMENT COUNCELLORS INT'L LTD
215 PARK AVE S 10TH FLR	NEW YORK	NY	10003	PR AND TRADE SERVICES	$370,000
NETWORK TECHNOLOGY SOLUTIONS LLC
119 E JACKSON STREET	THOMASVILLE	GA	31792	IT EQUIPMENT AND SERVICES	$221,751
BATON HOLDINGS LLC
501 EAST CAMINO REAL	BOCA RATON	FL	33432	GOVERNOR'S CONFERENCE VENUE	$206,140

Field	Value	IRS element (for citing)
Cntrct Rcvd Greater Than100 K	10	CntrctRcvdGreaterThan100KCnt
Government Grants	$67,009,143	GovernmentGrantsAmt
Total Contributions	$67,009,143	TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (5 entries)

DescDesc	BusinessBusinessCd	Total Revenue ColumnTotalRevenueColumnAmt	Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
ADVERTISING REVENUE	900099	$9,301,520	$9,301,520
COOP. ADVERTISING	900099	$5,719,434	$5,719,434
MEMBERSHIP DUES & ASSESSMENTS	900099	$1,908,867	$1,908,867
TRADE SHOWS & EVENTS	900099	$1,901,795	$1,901,795
WELCOME CENTER	900099	$321,044	$321,044

Total Oth Program Service Rev TotalOthProgramServiceRevGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$225,285	TotalRevenueColumnAmt
Related Or Exempt Func Income	$6,878	RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue	$218,407	UnrelatedBusinessRevenueAmt

Field	Value	IRS element (for citing)
Total Program Service Revenue	$19,377,945	TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$110,082	TotalRevenueColumnAmt
Exclusion	$110,082	ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp (2 entries)

DescDesc	BusinessBusinessCd	Total Revenue ColumnTotalRevenueColumnAmt	Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
CITRUS JUICE REVENUE	900099	$150,766	$150,766
MISCELLANEOUS	900099	$619	$619

Field	Value	IRS element (for citing)
Other Revenue Total	$151,385	OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$86,648,555	TotalRevenueColumnAmt
Related Or Exempt Func Income	$19,310,923	RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue	$218,407	UnrelatedBusinessRevenueAmt
Exclusion	$110,082	ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

Field	Value	IRS element (for citing)
Total	$551,221	TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

Field	Value	IRS element (for citing)
Total	$5,048,614	TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

Field	Value	IRS element (for citing)
Total	$311,095	TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

Field	Value	IRS element (for citing)
Total	$1,417,631	TotalAmt

Payroll Taxes PayrollTaxesGrp

Field	Value	IRS element (for citing)
Total	$414,167	TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

Field	Value	IRS element (for citing)
Total	$21,276	TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

Field	Value	IRS element (for citing)
Total	$41,625	TotalAmt

Fees For Services Other FeesForServicesOtherGrp

Field	Value	IRS element (for citing)
Total	$2,952,790	TotalAmt

Advertising AdvertisingGrp

Field	Value	IRS element (for citing)
Total	$63,530,561	TotalAmt

Office Expenses OfficeExpensesGrp

Field	Value	IRS element (for citing)
Total	$469,789	TotalAmt

Information Technology InformationTechnologyGrp

Field	Value	IRS element (for citing)
Total	$2,371,712	TotalAmt

Occupancy OccupancyGrp

Field	Value	IRS element (for citing)
Total	$526,096	TotalAmt

Travel TravelGrp

Field	Value	IRS element (for citing)
Total	$1,988,473	TotalAmt

Conferences Meetings ConferencesMeetingsGrp

Field	Value	IRS element (for citing)
Total	$3,303,660	TotalAmt

Interest InterestGrp

Field	Value	IRS element (for citing)
Total	$86,707	TotalAmt

Depreciation Depletion DepreciationDepletionGrp

Field	Value	IRS element (for citing)
Total	$553,305	TotalAmt

Insurance InsuranceGrp

Field	Value	IRS element (for citing)
Total	$258,091	TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDesc	TotalTotalAmt
TOURISM RESEARCH	$1,675,350
FULFILLMENT	$181,418
DUES & SUBSCRIPTIONS	$167,266
CITRUS JUICE	$150,766

All Other Expenses AllOtherExpensesGrp

Field	Value	IRS element (for citing)
Total	$35,847	TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

Field	Value	IRS element (for citing)
Total	$86,057,460	TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

Field	Value	IRS element (for citing)
BOY	$200	BOYAmt
EOY	$200	EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

Field	Value	IRS element (for citing)
BOY	$14,346,375	BOYAmt
EOY	$11,844,032	EOYAmt

Accounts Receivable AccountsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$23,447,892	BOYAmt
EOY	$20,328,441	EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

Field	Value	IRS element (for citing)
BOY	$822,569	BOYAmt
EOY	$952,501	EOYAmt

Field	Value	IRS element (for citing)
Land Bldg Equip Cost Or Other Bss	$2,925,129	LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec	$2,429,229	LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

Field	Value	IRS element (for citing)
BOY	$295,183	BOYAmt
EOY	$495,900	EOYAmt

Intangible Assets IntangibleAssetsGrp

Field	Value	IRS element (for citing)
BOY	$0	BOYAmt
EOY	$657,762	EOYAmt

Other Assets Total OtherAssetsTotalGrp

Field	Value	IRS element (for citing)
BOY	$382,976	BOYAmt
EOY	$3,351,382	EOYAmt

Total Assets TotalAssetsGrp

Field	Value	IRS element (for citing)
BOY	$39,295,195	BOYAmt
EOY	$37,630,218	EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

Field	Value	IRS element (for citing)
BOY	$23,257,451	BOYAmt
EOY	$17,203,436	EOYAmt

Deferred Revenue DeferredRevenueGrp

Field	Value	IRS element (for citing)
BOY	$1,054,926	BOYAmt
EOY	$1,126,642	EOYAmt

Other Liabilities OtherLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$385,859	BOYAmt
EOY	$4,112,086	EOYAmt

Total Liabilities TotalLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$24,698,236	BOYAmt
EOY	$22,442,164	EOYAmt

Field	Value	IRS element (for citing)
Organization Follows FASB117	Yes (X)	OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$12,432,104	BOYAmt
EOY	$13,023,199	EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$2,164,855	BOYAmt
EOY	$2,164,855	EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$14,596,959	BOYAmt
EOY	$15,188,054	EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$39,295,195	BOYAmt
EOY	$37,630,218	EOYAmt

Field	Value	IRS element (for citing)
Reconcilation Revenue Expnss	$591,095	ReconcilationRevenueExpnssAmt
Other Changes In Net Assets	$0	OtherChangesInNetAssetsAmt
Method Of Accounting Accrual	Yes (X)	MethodOfAccountingAccrualInd
Accountant Compile Or Review	0	AccountantCompileOrReviewInd
FS Audited	Yes (1)	FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

Field	Value	IRS element (for citing)
Separate Basis Fincl Stmt	Yes (X)	SeparateBasisFinclStmtInd

Field	Value	IRS element (for citing)
Audit Committee	Yes (1)	AuditCommitteeInd
Federal Grant Audit Required	Yes (1)	FederalGrantAuditRequiredInd
Federal Grant Audit Performed	Yes (1)	FederalGrantAuditPerformedInd

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

Field	Value	IRS element (for citing)
Contributor	RESTRICTED	ContributorNum

Contributor Business Name ContributorBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor US Address ContributorUSAddress

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Total Contributions	RESTRICTED	TotalContributionsAmt

Schedule C IRS990ScheduleC

Field	Value	IRS element (for citing)
Substantially All Dues Nonded	0	SubstantiallyAllDuesNondedInd
Only In House Lobbying	Yes (1)	OnlyInHouseLobbyingInd
Agree Carryover Prior Year	0	AgreeCarryoverPriorYearInd

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$388,660	OtherCostOrOtherBasisAmt
Depreciation	$221,922	DepreciationAmt
Book Value	$166,738	BookValueAmt

Equipment EquipmentGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$1,263,347	OtherCostOrOtherBasisAmt
Depreciation	$1,019,686	DepreciationAmt
Book Value	$243,661	BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$1,273,122	OtherCostOrOtherBasisAmt
Depreciation	$1,187,621	DepreciationAmt
Book Value	$85,501	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Land Buildings	$495,900	TotalBookValueLandBuildingsAmt

Other Assets Org OtherAssetsOrgGrp

Field	Value	IRS element (for citing)
Desc	LEASES	Desc
Book Value	$3,351,382	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Other Assets	$3,351,382	TotalBookValueOtherAssetsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (2 entries)

DescDesc	AmtAmt
LEASE LIABILITY	$3,460,307
SUBSCRIPTION LIABILITY	$651,779

Field	Value	IRS element (for citing)
Total Liability	$4,112,086	TotalLiabilityAmt
Footnote Text	Yes (X)	FootnoteTextInd
Total Rev Etc Audited Fincl Stmt	$86,648,555	TotalRevEtcAuditedFinclStmtAmt
Revenue Not Reported	$0	RevenueNotReportedAmt
Revenue Subtotal	$86,648,555	RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt	$0	RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990	$86,648,555	TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt	$86,057,460	TotExpnsEtcAuditedFinclStmtAmt
Expenses Not Reported	$0	ExpensesNotReportedAmt
Expenses Subtotal	$86,057,460	ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt	$0	ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990	$86,057,460	TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail

Field	Value	IRS element (for citing)
Form And Line Reference	PART X, LINE 2:	FormAndLineReferenceDesc
Explanation	WITH FEW EXCEPTIONS, THE CORPORATION IS NO LONGER SUBJECT TO EXAMINATIONS BY MAJOR TAX JURISDICTIONS FOR YEARS ENDED JUNE 30, 2019 AND PRIOR.	ExplanationTxt

Schedule F IRS990ScheduleF

Account Activities Outside US AccountActivitiesOutsideUSGrp (5 entries)

RegionRegionTxt	EmployeeEmployeeCnt	Type Of Activities ConductedTypeOfActivitiesConductedTxt	Specific Services ProvidedSpecificServicesProvidedTxt	Region Total ExpendituresRegionTotalExpendituresAmt
EUROPE (INCLUDING ICELAND & GREENLAND)	2	PROGRAM SERVICES	REPRESENT VISIT FLORIDA	$2,155,624
SOUTH AMERICA	7	PROGRAM SERVICES	REPRESENT VISIT FLORIDA	$1,369,530
NORTH AMERICA	1	PROGRAM SERVICES	REPRESENT VISIT FLORIDA	$610,446
EUROPE (INCLUDING ICELAND & GREENLAND)	0	ADVERTISING	ADVERTISE VISIT FLORIDA	$969,804
NORTH AMERICA	0	ADVERTISING	ADVERTISE VISIT FLORIDA	$588,748

Field	Value	IRS element (for citing)
Subtotal Offices	0	SubtotalOfficesCnt
Subtotal Employees	10	SubtotalEmployeesCnt
Continuation Total Office	0	ContinuationTotalOfficeCnt
Continuation Total Employee	0	ContinuationTotalEmployeeCnt
Total Office	0	TotalOfficeCnt
Total Employee	10	TotalEmployeeCnt
Subtotal Spent	$5,694,152	SubtotalSpentAmt
Continuation Spent	$0	ContinuationSpentAmt
Total Spent	$5,694,152	TotalSpentAmt
Transfer To Foreign Corp	0	TransferToForeignCorpInd
Interest In Foreign Trust	0	InterestInForeignTrustInd
Foreign Corp Ownership	0	ForeignCorpOwnershipInd
Passive Foreign Investmest Co	0	PassiveForeignInvestmestCoInd
Foreign Partnership	0	ForeignPartnershipInd
Boycott Countries	0	BoycottCountriesInd

Supplemental Information Detail SupplementalInformationDetail

Field	Value	IRS element (for citing)
Form And Line Reference	PART III ACCOUNTING METHOD:	FormAndLineReferenceDesc

Schedule J IRS990ScheduleJ

Field	Value	IRS element (for citing)
First Class Or Charter Travel	Yes (X)	FirstClassOrCharterTravelInd
Written Policy Ref T And E Expnss	Yes (1)	WrittenPolicyRefTAndEExpnssInd
Substantiation Required	Yes (1)	SubstantiationRequiredInd
Compensation Committee	Yes (X)	CompensationCommitteeInd
Board Or Committee Approval	Yes (X)	BoardOrCommitteeApprovalInd
Severance Payment	0	SeverancePaymentInd
Supplemental Nonqual Rtr Plan	0	SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm	0	EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (8 entries)

TitleTitleTxt	Base Compensation Filing OrgBaseCompensationFilingOrgAmt	Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt	Bonus Filing OrganizationBonusFilingOrganizationAmount	Bonus Related OrganizationsBonusRelatedOrganizationsAmt	Other Compensation Filing OrgOtherCompensationFilingOrgAmt	Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt	Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt	Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt	Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt	Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt	Total Compensation Filing OrgTotalCompensationFilingOrgAmt	Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt	Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt	Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
DANA YOUNG
PRESIDENT & CEO	$183,658	$0	$0	$0	$0	$0	$10,838	$0	$29,994	$0	$224,490	$0	$0	$0
CRAIG THOMAS
COO/GENERAL COUNSEL	$140,174	$0	$0	$0	$0	$0	$8,410	$0	$29,994	$0	$178,578	$0	$0	$0
MEREDITH DASILVA
VP OF EX OPERATIONS & ADMIN	$136,779	$0	$0	$0	$0	$0	$8,207	$0	$29,847	$0	$174,833	$0	$0	$0
DAVID L DODD
DIRECTOR OF WELCOME CENTER OPERATION	$135,200	$0	$0	$0	$0	$0	$8,112	$0	$29,994	$0	$173,306	$0	$0	$0
KEVIN MCGEEVER
SENIOR EDITOR	$134,837	$0	$0	$0	$0	$0	$7,774	$0	$29,774	$0	$172,385	$0	$0	$0
STACI MELLMAN
CHIEF MARKETING OFFICER	$159,832	$0	$0	$0	$0	$0	$9,590	$0	$766	$0	$170,188	$0	$0	$0
SHANNA PACE
CFO	$144,790	$0	$0	$0	$0	$0	$8,687	$0	$947	$0	$154,424	$0	$0	$0
BRETT S LAIKEN
SR VP OF MARKETING	$125,248	$0	$0	$0	$0	$0	$7,515	$0	$21,211	$0	$153,974	$0	$0	$0

Supplemental Information Detail SupplementalInformationDetail

Field	Value	IRS element (for citing)
Form And Line Reference	PART I, LINE 1A	FormAndLineReferenceDesc
Explanation	FIRST CLASS TRAVEL: THE ORGANIZATION'S TRAVEL POLICY DOES NOT PERMIT EMPLOYEES TO TRAVEL FIRST CLASS VIA AIR; HOWEVER, EXCEPTIONS HAVE BEEN MADE DUE TO EXTENUATING CIRCUMSTANCES.	ExplanationTxt

Schedule L IRS990ScheduleL

Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp (2 entries)

Relationship DescriptionRelationshipDescriptionTxt	TransactionTransactionAmt	TransactionTransactionDesc	Sharing Of RevenuesSharingOfRevenuesInd
DAN ROWE
BOARD MEMBER	$317,280	PANAMA CITY BEACH CONVENTION AND VISITORS BUREAU SPENT $317,280 PARTICIPATING IN VARIOUS PROGRAMS AND/OR EVENTS WITH VISIT FLORIDA. VISIT FLORIDA BOARD MEMBER DAN ROWE IS PCBCVB'S PRESIDENT/CEO.	0
CASANDRA MATEJ
BOARD MEMBER	$533,092	ORLANDO/ORANGE COUNTY CONVENTION & VISITIORS BUREAU, INC. DBA VISIT ORLANDO SPENT $533,092 PARTICIPATING IN VARIOUS PROGRAMS AND/OR EVENTS WITH VISIT FLORIDA. BOARD MEMBER CASANDRA MATEJ IS VISIT ORLANDO'S PRESIDENT/CEO.	0

Supplemental Information Detail SupplementalInformationDetail

Field	Value	IRS element (for citing)
Form And Line Reference	SCH L, PART IV, BUSINESS TRANSACTIONS INVOLVING INTERESTED PERSONS:	FormAndLineReferenceDesc

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (7 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
FORM 990, PART I, LINE 8	IN ADDITION TO OUR FISCAL YEAR 2021-2022 STATE APPROPRIATION OF $50 MILLION, VISIT FLORIDA RECEIVED ADDITIONAL FUNDING THROUGH THE FEDERAL CORONAVIRUS AID, RELIEF, AND ECONOMIC SECURITY ACT (CARES) AND THE AMERICAN RESCUE PLAN ACT (ARPA). THE FLORIDA LEGISLATURE ALSO APPROPRIATED $25 MILLION FROM THE GENERAL REVENUE FUND TO CONDUCT ACTIVITIES THAT SUPPORT AND FUND FLORIDA'S TOURISM INDUSTRY AND ITS RECOVERY FROM COVID-19 THROUGH PROMOTION AND MARKETING ACTIVITIES, SERVICES, FUNCTIONS AND PROGRAMS. THIS SPECIFIC APPROPRIATION ORIGINATED FROM THE ARPA FUNDS. THE STATE RELEASED $20,435,092 OF THIS APPROPRIATION DURING FISCAL YEAR ENDING JUNE 30, 2022, AND THE ENTIRE AMOUNT WAS EXPENDED. THE REMAINING $4,564,908 WAS RELEASED AND EXPENDED DURING FISCAL YEAR ENDING JUNE 30, 2023. VISIT FLORIDA APPLIED FOR AND WAS AWARDED A $5 MILLION CARES FEDERAL GRANT FROM THE ECONOMIC DEVELOPMENT ADMINISTRATION (EDA). THIS GRANT WAS USED TO FUND DESTINATION MARKETING ORGANIZATIONS (DMO) COOPERATIVE OPPORTUNITIES IN DIRECT RESPONSE TO COVID-19. THE $5 MILLION GRANT REQUIRED A DOLLAR FOR DOLLAR MATCH WITH VISIT FLORIDA FUNDS AND DMO FUNDS. VISIT FLORIDA WAS ALSO AWARDED A $14,851,410 ARPA ACT RECOVERY ASSISTANCE FEDERAL NON-MATCHING GRANT FROM THE EDA IN JANUARY 2022 TO HELP SUPPORT THE RECOVERY OF FLORIDA'S TOURISM ECONOMY FROM THE COVID-19 PANDEMIC. NO EXPENSES WERE INCURRED DURING FISCAL YEAR 2021-2022. $12,446,313 WAS SPENT IN 2022-2023 AND THE REMAINING $2,405,097 WILL BE SPENT BY THE END OF 2023-2024. THE FUNDS WILL CONTINUE FLORIDA'S PANDEMIC REBOUND EFFORTS BY KEEPING FLORIDA WITHIN TRAVELER'S TOP CONSIDERATION SET AND PROTECTING FLORIDA'S COMPETITIVE POSITION.
FORM 990, PART VI, SECTION A, LINE 7A	THE BOARD OF DIRECTORS IS COMPOSED OF 31 TOURISM-RELATED SEATS APPOINTED BY ENTERPRISE FLORIDA, INC. IN CONJUNCTION WITH THE STATE OF FLORIDA DEPARTMENT OF ECONOMIC OPPORTUNITY.
FORM 990, PART VI, SECTION A, LINE 7B	VISIT FLORIDA WAS CREATED BY FLORIDA STATUTE 288.1226, AS A DIRECT-SUPPORT ORGANIZATION OF ENTERPRISE FLORIDA, INC. (EFI) AND IMPLEMENTS THE POLICIES, GOALS, AND LONG RANGE MARKETING PLAN.
FORM 990, PART VI, SECTION B, LINE 11B	AFTER REVIEW BY VISIT FLORIDA'S ACCOUNTING MANAGEMENT, AS PREPARED BY AN INDEPENDENT CPA, A COPY OF THE 990 AND ACCOMPANYING SCHEDULES ARE GIVEN TO THE AUDIT COMMITTEE FOR REVIEW. AFTER THE AUDIT COMMITTEE'S REVIEW, THE FORM 990 AND ACCOMPANYING SCHEDULES ARE FILED BY THE INDEPENDENT CPA WITH THE INTERNAL REVENUE SERVICE CENTER AND THE COMMITTEE REPORTS THEIR REVIEW TO VISIT FLORIDA'S BOARD OF DIRECTORS.
FORM 990, PART VI, SECTION B, LINE 12C	VISIT FLORIDA, AS A PART OF ITS CORPORATE CODE OF ETHICS AND STANDARDS OF CONDUCT POLICY, HAS A CONFLICT OF INTEREST STATEMENT. EACH YEAR, THE BOARD MEMBERS REAFFIRM VIA ELECTRONIC SIGNATURE THEIR OBLIGATIONS UNDER THE ADOPTED POLICY. IN ADDITION, THE BOARD MEMBERS ANNUALLY DISCLOSE ANY TRANSACTIONS ON BEHALF OF THEMSELVES, THEIR PRINCIPAL, THEIR PRINCIPAL'S CORPORATE PARENT(S), OR THEIR PRINCIPAL'S SUBSIDIARIES RELATED TO VISIT FLORIDA'S PRIVATE MATCH REQUIREMENT. ADDITIONALLY, VISIT FLORIDA'S POLICIES AND PROCEDURES RELATED TO SELECTING A GOODS OR SERVICE PROVIDER OUTLINES THAT ALL TRANSACTIONS SHOULD BE CONDUCTED AT ARM'S LENGTH AND MANAGEMENT SHOULD REFRAIN FROM CONTRACTING OR ACQUIRING GOODS OR SERVICES FROM FAMILY MEMBERS THAT WILL REPORT OR SEE DIRECTION DIRECTLY FROM THEM OR A DEPARTMENT MANAGER THAT REPORTS TO THEM.
FORM 990, PART VI, SECTION B, LINE 15	THE BOARD OF DIRECTORS APPROVED THE PRESIDENT AND CEO'S SALARY, NOTING THEY WOULD SERVE WITHOUT A CONTRACT. EACH YEAR, THE NOMINATING COMMITTEE WILL PERFORM A REVIEW OF THE PRESIDENT AND CEO'S PERFORMANCE AND REPORT TO THE BOARD OF DIRECTORS ANY RECOMMENDATIONS. COMPENSATION FOR ALL OTHER EMPLOYEES, INCLUDING OTHER OFFICERS AND KEY EMPLOYEES, IS SET BY THE PRESIDENT AND CEO UTILIZING COMPARABILITY DATA AND SALARY RANGE GUIDANCE PROVIDED BY AN INDEPENDENT THIRD PARTY WHICH IS UPDATED EVERY THREE YEARS. ALL MEMBERS OF THE BOARD OF DIRECTORS SERVE WITHOUT COMPENSATION.
FORM 990, PART VI, SECTION C, LINE 19	VISIT FLORIDA MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, FINANCIAL STATEMENTS AND OTHER FINANCIAL AND AUDITING REPORTS AVAILABLE TO THE PUBLIC DURING THE TAX YEAR UPON REQUEST. ADDITIONALLY, MANY OF THE DOCUMENTS ARE MADE PUBLIC THROUGH PUBLICLY NOTICED AND CONDUCTED MEETINGS OF THE BOARD OF DIRECTORS AT WHICH THESE ITEMS ARE DISCUSSED. MANY OF THESE DOCUMENTS ARE ALSO POSTED ON THE ORGANIZATION'S WEBSITE, VISITFLORIDA.ORG, WHICH CONTAINS INSTRUCTIONS ON HOW TO REQUEST AND RECEIVE ANY OTHER ITEM OF INTEREST MADE PUBLIC BY OPERATION OF FLORIDA'S OPEN RECORDS LAWS.