FLORIDA TOURISM INDUSTRY MARKETING CORPORATION INC: Form 990, tax year 2013
View the entire original 990 at ProPublica ↗
- Organization
- FLORIDA TOURISM INDUSTRY MARKETING CORPORATION INC (EIN 59-3359293)
- Tax period
- 2013-07-01 to 2014-06-30
- Filed
- 2015-05-13
- IRS object ID
- 201501339349305565
- Schema version
- 2013v4.0
- Source
- Download XML · Original 990 at ProPublica
Every field in the e-filed return. Faint text is the IRS element name, for citing.
- Return header
- Form 990
- Schedule B
- Schedule C
- Schedule D
- Schedule F
- Schedule I
- Schedule J
- Schedule L
- Schedule O
Return header ReturnHeader
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return | 2015-05-13T16:56:41-05:00 | ReturnTs |
| Tax Period End | 2014-06-30 | TaxPeriodEndDt |
Preparer Firm PreparerFirmGrp
Preparer Firm Name PreparerFirmName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | Thomas Howell Ferguson PA | BusinessNameLine1 |
Preparer US Address PreparerUSAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 2615 Centennial Blvd Suite 200 | AddressLine1 |
| City | Tallahassee | City |
| State | FL | State |
| ZIP Code | 32308 | ZIPCode |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return Type | 990 | ReturnTypeCd |
| Tax Period Begin | 2013-07-01 | TaxPeriodBeginDt |
Filer Filer
| Field | Value | IRS element (for citing) |
|---|---|---|
| EIN | 593359293 | EIN |
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | FLORIDA TOURISM INDUSTRY MARKETING CORP INC | BusinessNameLine1 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| In Care Of | % EVANGELINE FIELDS | InCareOfNm |
| Business Name Control | FLOR | BusinessNameControlTxt |
| Phone | 8504885607 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 2540 W EXECUTIVE CENTER CIRCLE | AddressLine1 |
| Address Line2 | Suite 200 | AddressLine2 |
| City | TALLAHASSEE | City |
| State | FL | State |
| ZIP Code | 323015015 | ZIPCode |
Business Officer BusinessOfficerGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Person | EVANGELINE FIELDS | PersonNm |
| Person Title | CFO | PersonTitleTxt |
| Phone | 8504885607 | PhoneNum |
| Signature | 2015-05-01 | SignatureDt |
| Discuss With Paid Preparer | Yes (true) | DiscussWithPaidPreparerInd |
Preparer Person PreparerPersonGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Person | James A Gray | PreparerPersonNm |
| PTIN | P01355700 | PTIN |
| Phone | 8504885607 | PhoneNum |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Tax | 2013 | TaxYr |
| Build TS | 2016-02-25 16:41:14Z | BuildTS |
Form 990 IRS990
| Field | Value | IRS element (for citing) |
|---|---|---|
| Principal Officer | J William Seccombe | PrincipalOfficerNm |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 2540 W EXECUTIVE CENTER CIR | AddressLine1 |
| City | TALLAHASSEE | City |
| State | FL | State |
| ZIP Code | 32301 | ZIPCode |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Gross Receipts | $94,920,682 | GrossReceiptsAmt |
| Group Return For Affiliates | false | GroupReturnForAffiliatesInd |
| Organization501c | Yes (X) | Organization501cInd |
| Website Address | www.visitflorida.org/www.visitflorida.com | WebsiteAddressTxt |
| Type Of Organization Corp | Yes (X) | TypeOfOrganizationCorpInd |
| Formation | 1995 | FormationYr |
| Legal Domicile State | FL | LegalDomicileStateCd |
| Activity Or Mission | TO PROMOTE TRAVEL AND DRIVE VISITATION TO AND WITHIN FLORIDA. | ActivityOrMissionDesc |
| Voting Members Governing Body | 32 | VotingMembersGoverningBodyCnt |
| Voting Members Independent | 32 | VotingMembersIndependentCnt |
| Total Employee | 129 | TotalEmployeeCnt |
| Total Volunteers | 32 | TotalVolunteersCnt |
| Total Gross UBI | $799,069 | TotalGrossUBIAmt |
| PY Contributions Grants | $56,228,085 | PYContributionsGrantsAmt |
| CY Contributions Grants | $64,240,000 | CYContributionsGrantsAmt |
| PY Program Service Revenue | $26,259,296 | PYProgramServiceRevenueAmt |
| CY Program Service Revenue | $30,388,808 | CYProgramServiceRevenueAmt |
| PY Investment Income | $20,589 | PYInvestmentIncomeAmt |
| CY Investment Income | $29,767 | CYInvestmentIncomeAmt |
| PY Other Revenue | $42,540 | PYOtherRevenueAmt |
| CY Other Revenue | $262,107 | CYOtherRevenueAmt |
| PY Total Revenue | $82,550,510 | PYTotalRevenueAmt |
| CY Total Revenue | $94,920,682 | CYTotalRevenueAmt |
| PY Grants And Similar Paid | $3,746,947 | PYGrantsAndSimilarPaidAmt |
| CY Grants And Similar Paid | $4,342,279 | CYGrantsAndSimilarPaidAmt |
| PY Benefits Paid To Members | $0 | PYBenefitsPaidToMembersAmt |
| CY Benefits Paid To Members | $0 | CYBenefitsPaidToMembersAmt |
| PY Salaries Comp Emp Bnft Paid | $8,101,581 | PYSalariesCompEmpBnftPaidAmt |
| CY Salaries Comp Emp Bnft Paid | $9,290,817 | CYSalariesCompEmpBnftPaidAmt |
| PY Total Prof Fndrsng Expns | $0 | PYTotalProfFndrsngExpnsAmt |
| CY Total Prof Fndrsng Expns | $0 | CYTotalProfFndrsngExpnsAmt |
| CY Total Fundraising Expense | $0 | CYTotalFundraisingExpenseAmt |
| PY Other Expenses | $65,033,019 | PYOtherExpensesAmt |
| CY Other Expenses | $80,968,504 | CYOtherExpensesAmt |
| PY Total Expenses | $76,881,547 | PYTotalExpensesAmt |
| CY Total Expenses | $94,601,600 | CYTotalExpensesAmt |
| PY Revenues Less Expenses | $5,668,963 | PYRevenuesLessExpensesAmt |
| CY Revenues Less Expenses | $319,082 | CYRevenuesLessExpensesAmt |
| Total Assets BOY | $33,767,635 | TotalAssetsBOYAmt |
| Total Assets EOY | $37,503,245 | TotalAssetsEOYAmt |
| Total Liabilities BOY | $17,746,611 | TotalLiabilitiesBOYAmt |
| Total Liabilities EOY | $21,163,139 | TotalLiabilitiesEOYAmt |
| Net Assets Or Fund Balances BOY | $16,021,024 | NetAssetsOrFundBalancesBOYAmt |
| Net Assets Or Fund Balances EOY | $16,340,106 | NetAssetsOrFundBalancesEOYAmt |
| Info In Schedule O Part III | Yes (X) | InfoInScheduleOPartIIIInd |
| Mission | TO PROMOTE TRAVEL AND DRIVE VISITATION TO AND WITHIN FLORIDA. | MissionDesc |
| Significant New Program Srvc | Yes (true) | SignificantNewProgramSrvcInd |
| Significant Change | false | SignificantChangeInd |
| Desc | Advertising - Visit Florida does mass marketing to consumers, both domestically and internationally. | Desc |
Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Desc | Cooperative Promotional Programs - Visit Florida assists interested parties in organizing promotional travel packages. In return, Visit Florida and other participants receive complimentary advertising used in promoting the package. | Desc |
Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Desc | Trade Shows - Visit Florida hosts the annual Governor's Conference on Tourism. The conference outlines the marketing plan, provides educational speakers, vendors, and networking opportunities. VF also hosts Florida Encounter, an appointment-based show where meeting professionals meet with Florida suppliers. | Desc |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Described In Section501c3 | false | DescribedInSection501c3Ind |
| Schedule B Required | Yes (true) | ScheduleBRequiredInd |
| Political Campaign Acty | false | PoliticalCampaignActyInd |
| Subject To Proxy Tax | Yes (true) | SubjectToProxyTaxInd |
| Donor Advised Fund | false | DonorAdvisedFundInd |
| Conservation Easements | false | ConservationEasementsInd |
| Collections Of Art | false | CollectionsOfArtInd |
| Credit Counseling | false | CreditCounselingInd |
| Temp Or Permanent Endowments | false | TempOrPermanentEndowmentsInd |
| Report Land Building Equipment | Yes (true) | ReportLandBuildingEquipmentInd |
| Report Investments Other Sec | false | ReportInvestmentsOtherSecInd |
| Report Program Related Invst | false | ReportProgramRelatedInvstInd |
| Report Other Assets | false | ReportOtherAssetsInd |
| Report Other Liabilities | false | ReportOtherLiabilitiesInd |
| Include FIN48 Footnote | Yes (true) | IncludeFIN48FootnoteInd |
| Independent Audit Fincl Stmt | Yes (true) | IndependentAuditFinclStmtInd |
| Consolidated Audit Fincl Stmt | false | ConsolidatedAuditFinclStmtInd |
| School Operating | false | SchoolOperatingInd |
| Foreign Office | Yes (true) | ForeignOfficeInd |
| Foreign Activities | Yes (true) | ForeignActivitiesInd |
| More Than5000 K To Org | Yes (true) | MoreThan5000KToOrgInd |
| More Than5000 K To Individuals | false | MoreThan5000KToIndividualsInd |
| Professional Fundraising | false | ProfessionalFundraisingInd |
| Fundraising Activities | false | FundraisingActivitiesInd |
| Gaming Activities | false | GamingActivitiesInd |
| Operate Hospital | false | OperateHospitalInd |
| Grants To Organizations | Yes (true) | GrantsToOrganizationsInd |
| Grants To Individuals | false | GrantsToIndividualsInd |
| Schedule J Required | Yes (true) | ScheduleJRequiredInd |
| Tax Exempt Bonds | false | TaxExemptBondsInd |
| Loan Outstanding | false | LoanOutstandingInd |
| Grant To Related Person | false | GrantToRelatedPersonInd |
| Business Rln With Org Mem | false | BusinessRlnWithOrgMemInd |
| Business Rln With Fam Mem | false | BusinessRlnWithFamMemInd |
| Business Rln With Officer Ent | Yes (true) | BusinessRlnWithOfficerEntInd |
| Deductible Non Cash Contri | false | DeductibleNonCashContriInd |
| Deductible Art Contribution | false | DeductibleArtContributionInd |
| Terminate Operations | false | TerminateOperationsInd |
| Partial Liquidation | false | PartialLiquidationInd |
| Disregarded Entity | false | DisregardedEntityInd |
| Related Entity | false | RelatedEntityInd |
| Related Organization Ctrl Ent | false | RelatedOrganizationCtrlEntInd |
| Activities Conducted Prtshp | false | ActivitiesConductedPrtshpInd |
| Schedule O Required | Yes (true) | ScheduleORequiredInd |
| IRP Document | 189 | IRPDocumentCnt |
| IRP Document W2 G | 0 | IRPDocumentW2GCnt |
| Backup Wthld Compliance | Yes (true) | BackupWthldComplianceInd |
| Employee | 129 | EmployeeCnt |
| Employment Tax Returns Filed | Yes (true) | EmploymentTaxReturnsFiledInd |
| Unrelated Bus Incm Over Limit | Yes (true) | UnrelatedBusIncmOverLimitInd |
| Form990 T Filed | Yes (true) | Form990TFiledInd |
| Foreign Financial Account | false | ForeignFinancialAccountInd |
| Prohibited Tax Shelter Trans | false | ProhibitedTaxShelterTransInd |
| Taxable Party Notification | false | TaxablePartyNotificationInd |
| Nondeductible Contributions | false | NondeductibleContributionsInd |
| Indoor Tanning Services | false | IndoorTanningServicesInd |
| Info In Schedule O Part VI | Yes (X) | InfoInScheduleOPartVIInd |
| Governing Body Voting Members | 32 | GoverningBodyVotingMembersCnt |
| Independent Voting Member | 32 | IndependentVotingMemberCnt |
| Family Or Business Rln | false | FamilyOrBusinessRlnInd |
| Delegation Of Mgmt Duties | false | DelegationOfMgmtDutiesInd |
| Change To Org Documents | false | ChangeToOrgDocumentsInd |
| Material Diversion Or Misuse | false | MaterialDiversionOrMisuseInd |
| Members Or Stockholders | false | MembersOrStockholdersInd |
| Election Of Board Members | Yes (true) | ElectionOfBoardMembersInd |
| Decisions Subject To Approva | Yes (true) | DecisionsSubjectToApprovaInd |
| Minutes Of Governing Body | Yes (true) | MinutesOfGoverningBodyInd |
| Minutes Of Committees | Yes (true) | MinutesOfCommitteesInd |
| Officer Mailing Address | false | OfficerMailingAddressInd |
| Local Chapters | false | LocalChaptersInd |
| Form990 Provided To Gvrn Body | false | Form990ProvidedToGvrnBodyInd |
| Conflict Of Interest Policy | Yes (true) | ConflictOfInterestPolicyInd |
| Annual Disclosure Covered Prsn | Yes (true) | AnnualDisclosureCoveredPrsnInd |
| Regular Monitoring Enfrc | Yes (true) | RegularMonitoringEnfrcInd |
| Whistleblower Policy | Yes (true) | WhistleblowerPolicyInd |
| Document Retention Policy | Yes (true) | DocumentRetentionPolicyInd |
| Compensation Process CEO | Yes (true) | CompensationProcessCEOInd |
| Compensation Process Other | Yes (true) | CompensationProcessOtherInd |
| Investment In Joint Venture | false | InvestmentInJointVentureInd |
| Upon Request | Yes (X) | UponRequestInd |
Books In Care Of Detail BooksInCareOfDetail
| Field | Value | IRS element (for citing) |
|---|---|---|
| Person | EVANGELINE FIELDS | PersonNm |
| Phone | 8504885607 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 2540 W EXECUTIVE CENTER CIRSTE 20 | AddressLine1 |
| City | TALLAHASSEE | City |
| State | FL | State |
| ZIP Code | 32301 | ZIPCode |
Form990 Part VII Section A Form990PartVIISectionAGrp (39 entries)
| TitleTitleTxt | Average Hours Per WeekAverageHoursPerWeekRt | Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd | OfficerOfficerInd | Reportable Comp From OrgReportableCompFromOrgAmt | Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt | Other CompensationOtherCompensationAmt | Highest Compensated EmployeeHighestCompensatedEmployeeInd |
|---|---|---|---|---|---|---|---|
| Andrew Hertz | |||||||
| VICE CHAIR | 1.0 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| chan cox | |||||||
| director | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| Bill Lupfer | |||||||
| chair of public affairs | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| Bobby Cornwell | |||||||
| Director | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| Carol Dover | |||||||
| DIRECTOR | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| Christine Duffy | |||||||
| Director | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| Dana Williams | |||||||
| Director | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| Danny Gaekwad | |||||||
| SECRETARY | 1.0 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| David Reese | |||||||
| director | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| Ed Fouche | |||||||
| DIRECTOR (7/1/2013-1/17/2014) | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| Gene Prescott | |||||||
| Director | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| Glenn Hastings | |||||||
| immediate past chair | 1.0 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| carol mcqueen | |||||||
| Director | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| Jeff Castner | |||||||
| Director | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| Jetse Pottinga | |||||||
| Director | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| John Perez | |||||||
| Director | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| John Tomlin | |||||||
| chair of audit committee | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| Lino Maldonado | |||||||
| Director | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| Malinda Horton | |||||||
| chair of industry relations | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| Robert Skrob | |||||||
| director | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| tony davis | |||||||
| Director (11/4/2013-6/30/2014) | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| Tammy Gustafson | |||||||
| CHAIR | 1.0 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| Thom Stork | |||||||
| Director | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| Terry Prather | |||||||
| treasurer | 1.0 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| joe murgalo | |||||||
| director | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| William Moore | |||||||
| Director (7/1/2013-10/24/2013) | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| Maryann Ferenc | |||||||
| Director | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| Rick McAllister | |||||||
| Director | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| WILLIAM TALBERT | |||||||
| CHAIR OF marketing council | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| LUANNE LENBERG | |||||||
| director | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| patrick murphy | |||||||
| DIRECTOR | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| Sharon Siskie | |||||||
| director (2/6/2014-6/30/2014) | 1.0 | Yes (X) | $0 | $0 | $0 | ||
| EVANGELINE FiELds | |||||||
| cfo / coo | 40.0 | Yes (X) | $239,126 | $0 | $14,996 | ||
| J William Seccombe | |||||||
| President/ CEO | 40.0 | Yes (X) | $291,152 | $0 | $30,211 | ||
| Eileen Forrow | |||||||
| Exec. VP mrkt & Trav Trade | 40.0 | $183,346 | $0 | $16,907 | Yes (X) | ||
| David Dodd | |||||||
| VP Visitor Services | 40.0 | $124,200 | $0 | $28,254 | Yes (X) | ||
| SUSANNAH COSTELLO | |||||||
| VP GLOBAL BRAND | 40.0 | $155,647 | $0 | $18,182 | Yes (X) | ||
| PAUL PHIPPS | |||||||
| CMO | 40.0 | $175,934 | $0 | $18,529 | Yes (X) | ||
| kimberly faulk | |||||||
| vp mrkt sol. & sales | 40.0 | $116,758 | $0 | $27,003 | Yes (X) | ||
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Reportable Comp From Org | $1,286,163 | TotalReportableCompFromOrgAmt |
| Tot Reportable Comp Rltd Org | $0 | TotReportableCompRltdOrgAmt |
| Total Other Compensation | $154,082 | TotalOtherCompensationAmt |
| Indiv Rcvd Greater Than100 K | 10 | IndivRcvdGreaterThan100KCnt |
| Former Ofcr Employees Listed | false | FormerOfcrEmployeesListedInd |
| Total Comp Greater Than150 K | Yes (true) | TotalCompGreaterThan150KInd |
| Compensation From Other Srcs | false | CompensationFromOtherSrcsInd |
Contractor Compensation ContractorCompensationGrp (5 entries)
| Address Line1ContractorAddress/USAddress/AddressLine1 | CityContractorAddress/USAddress/City | StateContractorAddress/USAddress/State | ZIP CodeContractorAddress/USAddress/ZIPCode | ServicesServicesDesc | CompensationCompensationAmt |
|---|---|---|---|---|---|
| BRAND USA | |||||
| 1725 EYE STREET NW EIGHTH FLOOR | WASHINGTON | DC | 20006 | advertising services | $4,363,000 |
| Sapient Corporation | |||||
| PO Box 4886 | BOSTON | MA | 02212 | Advertising services | $27,885,382 |
| THE RODRIGUEZ GROUP | |||||
| 1390 s dixie hwy suite 1110 | CORAL GABLES | FL | 33146 | marketing services | $2,507,439 |
| mph inc | |||||
| 8654 CEDAR LAKE DR | JENISON | MI | 49428 | Advertising Services | $2,131,400 |
| MAT MEDIA | |||||
| 201 S Monroe Street 201 | TALLAHASSEE | FL | 323011848 | Marketing Services | $2,523,388 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Cntrct Rcvd Greater Than100 K | 53 | CntrctRcvdGreaterThan100KCnt |
| Government Grants | $64,000,000 | GovernmentGrantsAmt |
| All Other Contributions | $240,000 | AllOtherContributionsAmt |
| Total Contributions | $64,240,000 | TotalContributionsAmt |
Program Service Revenue ProgramServiceRevenueGrp (5 entries)
| DescDesc | BusinessBusinessCd | Total Revenue ColumnTotalRevenueColumnAmt | Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt |
|---|---|---|---|
| MEMBERSHIP DUES AND ASSESSMENTS | 900099 | $2,047,099 | $2,047,099 |
| COOP. ADVERTISING | 900099 | $21,194,063 | $21,194,063 |
| TRADE SHOWS/EVENTS | 900099 | $3,214,286 | $3,214,286 |
| WELCOME CENTER | 900099 | $467,650 | $467,650 |
| ADVERTISING REIMB. | 900099 | $2,541,334 | $2,541,334 |
Total Oth Program Service Rev TotalOthProgramServiceRevGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $924,376 | TotalRevenueColumnAmt |
| Related Or Exempt Func Income | $125,307 | RelatedOrExemptFuncIncomeAmt |
| Unrelated Business Revenue | $799,069 | UnrelatedBusinessRevenueAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Program Service Revenue | $30,388,808 | TotalProgramServiceRevenueAmt |
Investment Income InvestmentIncomeGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $29,767 | TotalRevenueColumnAmt |
| Exclusion | $29,767 | ExclusionAmt |
Incm From Invest Bond Proceeds IncmFromInvestBondProceedsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $0 | TotalRevenueColumnAmt |
Royalties Revenue RoyaltiesRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $0 | TotalRevenueColumnAmt |
Rental Income Or Loss RentalIncomeOrLossGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Real | $0 | RealAmt |
| Personal | $0 | PersonalAmt |
Net Rental Income Or Loss NetRentalIncomeOrLossGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $0 | TotalRevenueColumnAmt |
Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $0 | TotalRevenueColumnAmt |
Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $0 | TotalRevenueColumnAmt |
Net Income From Gaming NetIncomeFromGamingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $0 | TotalRevenueColumnAmt |
Net Income Or Loss NetIncomeOrLossGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $0 | TotalRevenueColumnAmt |
Other Revenue Misc OtherRevenueMiscGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Desc | OTHER OPERATING REVENUE | Desc |
| Total Revenue Column | $262,107 | TotalRevenueColumnAmt |
| Related Or Exempt Func Income | $262,107 | RelatedOrExemptFuncIncomeAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Revenue Total | $262,107 | OtherRevenueTotalAmt |
Total Revenue TotalRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $94,920,682 | TotalRevenueColumnAmt |
| Related Or Exempt Func Income | $29,851,846 | RelatedOrExemptFuncIncomeAmt |
| Unrelated Business Revenue | $799,069 | UnrelatedBusinessRevenueAmt |
| Exclusion | $29,767 | ExclusionAmt |
Grants To Domestic Orgs GrantsToDomesticOrgsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $911,345 | TotalAmt |
Grants To Domestic Individuals GrantsToDomesticIndividualsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Foreign Grants ForeignGrantsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $3,430,934 | TotalAmt |
Benefits To Members BenefitsToMembersGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $575,485 | TotalAmt |
Comp Disqual Persons CompDisqualPersonsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Other Salaries And Wages OtherSalariesAndWagesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $6,532,065 | TotalAmt |
Pension Plan Contributions PensionPlanContributionsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $305,434 | TotalAmt |
Other Employee Benefits OtherEmployeeBenefitsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,364,341 | TotalAmt |
Payroll Taxes PayrollTaxesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $513,492 | TotalAmt |
Fees For Services Management FeesForServicesManagementGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Fees For Services Legal FeesForServicesLegalGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $112,871 | TotalAmt |
Fees For Services Accounting FeesForServicesAccountingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $38,200 | TotalAmt |
Fees For Services Lobbying FeesForServicesLobbyingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Fees For Services Prof Fundraising FeesForServicesProfFundraising
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Fees For Services Other FeesForServicesOtherGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,964,577 | TotalAmt |
Advertising AdvertisingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $65,672,273 | TotalAmt |
Office Expenses OfficeExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,121,288 | TotalAmt |
Information Technology InformationTechnologyGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $3,825,056 | TotalAmt |
Royalties RoyaltiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Occupancy OccupancyGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $516,773 | TotalAmt |
Travel TravelGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $2,042,658 | TotalAmt |
Pymt Travel Entrtnmnt Pub Ofcl PymtTravelEntrtnmntPubOfclGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Conferences Meetings ConferencesMeetingsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $2,106,166 | TotalAmt |
Interest InterestGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Payments To Affiliates PaymentsToAffiliatesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $0 | TotalAmt |
Depreciation Depletion DepreciationDepletionGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,178,288 | TotalAmt |
Insurance InsuranceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $190,751 | TotalAmt |
Other Expenses OtherExpensesGrp (4 entries)
| DescDesc | TotalTotalAmt |
|---|---|
| TOURISM RESEARCH | $967,379 |
| FULFILLMENT | $419,878 |
| DUES & SUBSCRIPTIONS | $195,394 |
| CITRUS JUICE | $267,546 |
All Other Expenses AllOtherExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $349,406 | TotalAmt |
Total Functional Expenses TotalFunctionalExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $94,601,600 | TotalAmt |
Cash Non Interest Bearing CashNonInterestBearingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $200 | BOYAmt |
| EOY | $200 | EOYAmt |
Savings And Temp Cash Invst SavingsAndTempCashInvstGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $16,874,318 | BOYAmt |
| EOY | $23,384,712 | EOYAmt |
Pledges And Grants Receivable PledgesAndGrantsReceivableGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Accounts Receivable AccountsReceivableGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $12,179,674 | BOYAmt |
| EOY | $9,072,540 | EOYAmt |
Receivables From Officers Etc ReceivablesFromOfficersEtcGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Rcvbl From Disqualified Prsn RcvblFromDisqualifiedPrsnGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Oth Notes Loans Receivable Net OthNotesLoansReceivableNetGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Inventories For Sale Or Use InventoriesForSaleOrUseGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $919,605 | BOYAmt |
| EOY | $2,088,661 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Land Bldg Equip Cost Or Other Bss | $4,970,050 | LandBldgEquipCostOrOtherBssAmt |
| Land Bldg Equip Accum Deprec | $2,732,918 | LandBldgEquipAccumDeprecAmt |
Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $2,893,838 | BOYAmt |
| EOY | $2,237,132 | EOYAmt |
Investments Pub Traded Sec InvestmentsPubTradedSecGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Investments Other Securities InvestmentsOtherSecuritiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Investments Program Related InvestmentsProgramRelatedGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Intangible Assets IntangibleAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $900,000 | BOYAmt |
| EOY | $720,000 | EOYAmt |
Other Assets Total OtherAssetsTotalGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Total Assets TotalAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $33,767,635 | BOYAmt |
| EOY | $37,503,245 | EOYAmt |
Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $17,253,835 | BOYAmt |
| EOY | $19,992,449 | EOYAmt |
Grants Payable GrantsPayableGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Deferred Revenue DeferredRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $492,776 | BOYAmt |
| EOY | $1,170,690 | EOYAmt |
Tax Exempt Bond Liabilities TaxExemptBondLiabilitiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Escrow Account Liability EscrowAccountLiabilityGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Loans From Officers Directors LoansFromOfficersDirectorsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Mortg Notes Pybl Scrd Invst Prop MortgNotesPyblScrdInvstPropGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Unsecured Notes Loans Payable UnsecuredNotesLoansPayableGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Other Liabilities OtherLiabilitiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Total Liabilities TotalLiabilitiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $17,746,611 | BOYAmt |
| EOY | $21,163,139 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Organization Follows SFAS117 | Yes (X) | OrganizationFollowsSFAS117Ind |
Unrestricted Net Assets UnrestrictedNetAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $9,634,834 | BOYAmt |
| EOY | $11,193,703 | EOYAmt |
Temporarily Rstr Net Assets TemporarilyRstrNetAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $6,386,190 | BOYAmt |
| EOY | $5,146,403 | EOYAmt |
Permanently Rstr Net Assets PermanentlyRstrNetAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $0 | BOYAmt |
| EOY | $0 | EOYAmt |
Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $16,021,024 | BOYAmt |
| EOY | $16,340,106 | EOYAmt |
Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $33,767,635 | BOYAmt |
| EOY | $37,503,245 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Reconcilation Revenue Expnss | $319,082 | ReconcilationRevenueExpnssAmt |
| Method Of Accounting Accrual | Yes (X) | MethodOfAccountingAccrualInd |
| Accountant Compile Or Review | false | AccountantCompileOrReviewInd |
| FS Audited | Yes (true) | FSAuditedInd |
FS Audited Basis FSAuditedBasisGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Separate Basis Fincl Stmt | Yes (X) | SeparateBasisFinclStmtInd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Audit Committee | Yes (true) | AuditCommitteeInd |
| Federal Grant Audit Required | Yes (true) | FederalGrantAuditRequiredInd |
| Federal Grant Audit Performed | Yes (true) | FederalGrantAuditPerformedInd |
Schedule B IRS990ScheduleB
Contributor Information ContributorInformationGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Contributor | RESTRICTED | ContributorNum |
Contributor Business Name ContributorBusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | RESTRICTED | BusinessNameLine1 |
Contributor US Address ContributorUSAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | RESTRICTED | AddressLine1 |
| Address Line2 | RESTRICTED | AddressLine2 |
| City | RESTRICTED | City |
| State | RESTRICTED | State |
| ZIP Code | RESTRICTED | ZIPCode |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Contributions | RESTRICTED | TotalContributionsAmt |
Schedule C IRS990ScheduleC
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Grassroots Lobbying | TotalGrassrootsLobbyingGrp | |
| Total Direct Lobbying | TotalDirectLobbyingGrp | |
| Total Lobbying Expend | TotalLobbyingExpendGrp | |
| Other Exempt Purpose Expend | OtherExemptPurposeExpendGrp | |
| Total Exempt Purpose Expend | TotalExemptPurposeExpendGrp | |
| Lobbying Nontaxable Amount | LobbyingNontaxableAmountGrp | |
| Grassroots Nontaxable | GrassrootsNontaxableGrp | |
| Tot Lbbyng Grassroot Mns Non Tx | TotLbbyngGrassrootMnsNonTxGrp | |
| Tot Lbby Expend Mns Lbbyng Non Tx | TotLbbyExpendMnsLbbyngNonTxGrp | |
| Substantially All Dues Nonded | false | SubstantiallyAllDuesNondedInd |
| Only In House Lobbying | Yes (true) | OnlyInHouseLobbyingInd |
| Agree Carryover Prior Year | false | AgreeCarryoverPriorYearInd |
Schedule D IRS990ScheduleD
| Field | Value | IRS element (for citing) |
|---|---|---|
| Art Public Exhibition Amounts | ArtPublicExhibitionAmountsGrp | |
| Held Works Art | HeldWorksArtGrp | |
| CY Minus3 Yr Endwmt Fund | CYMinus3YrEndwmtFundGrp | |
| CY Minus4 Yr Endwmt Fund | CYMinus4YrEndwmtFundGrp | |
| Land | LandGrp | |
| Buildings | BuildingsGrp |
Leasehold Improvements LeaseholdImprovementsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $320,825 | OtherCostOrOtherBasisAmt |
| Depreciation | $254,624 | DepreciationAmt |
| Book Value | $66,201 | BookValueAmt |
Equipment EquipmentGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $1,287,195 | OtherCostOrOtherBasisAmt |
| Depreciation | $1,044,052 | DepreciationAmt |
| Book Value | $243,143 | BookValueAmt |
Other Land Buildings OtherLandBuildingsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $3,362,030 | OtherCostOrOtherBasisAmt |
| Depreciation | $1,434,242 | DepreciationAmt |
| Book Value | $1,927,788 | BookValueAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Book Value Land Buildings | $2,237,132 | TotalBookValueLandBuildingsAmt |
| Federal Income Tax Liability | $0 | FederalIncomeTaxLiabilityAmt |
| Total Liability | $0 | TotalLiabilityAmt |
| Footnote Text | Yes (X) | FootnoteTextInd |
| Total Rev Etc Audited Fincl Stmt | $94,920,682 | TotalRevEtcAuditedFinclStmtAmt |
| Revenue Subtotal | $94,920,682 | RevenueSubtotalAmt |
| Total Revenue Per Form990 | $94,920,682 | TotalRevenuePerForm990Amt |
| Tot Expns Etc Audited Fincl Stmt | $94,601,600 | TotExpnsEtcAuditedFinclStmtAmt |
| Expenses Subtotal | $94,601,600 | ExpensesSubtotalAmt |
| Total Expenses Per Form990 | $94,601,600 | TotalExpensesPerForm990Amt |
Supplemental Information Detail SupplementalInformationDetail
| Field | Value | IRS element (for citing) |
|---|---|---|
| Form And Line Reference | Part X, Line 2 | FormAndLineReferenceDesc |
| Explanation | WITH FEW EXCEPTIONS, THE CORPORATION IS NO LONGER SUBJECT TO EXAMINATIONS BY MAJOR TAX JURISDICTIONS FOR YEARS ENDED JUNE 30, 2010 AND PRIOR. | ExplanationTxt |
Schedule F IRS990ScheduleF
Account Activities Outside US AccountActivitiesOutsideUSGrp (4 entries)
| RegionRegionTxt | EmployeeEmployeeCnt | Type Of Activities ConductedTypeOfActivitiesConductedTxt | Specific Services ProvidedSpecificServicesProvidedTxt | Region Total ExpendituresRegionTotalExpendituresAmt |
|---|---|---|---|---|
| East Asia and the Pacific | 2 | Program Services | Represent visit FL | $529,393 |
| North America | 1 | Program Services | Represent Visit FL | $292,994 |
| Europe (Including Iceland and Greenland) | 1 | Program Services | REPRESENT VISIT FL | $2,084,087 |
| South America | 1 | Program Services | REPRESENT VISIT FL | $647,463 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Subtotal Employees | 5 | SubtotalEmployeesCnt |
| Total Employee | 5 | TotalEmployeeCnt |
| Subtotal Spent | $3,553,937 | SubtotalSpentAmt |
| Total Spent | $3,553,937 | TotalSpentAmt |
Grants To Org Outside US GrantsToOrgOutsideUSGrp (12 entries)
| RegionRegionTxt | Purpose Of GrantPurposeOfGrantTxt | Cash GrantCashGrantAmt | Manner Of Cash DisbursementMannerOfCashDisbursementTxt |
|---|---|---|---|
| South America | Media | $60,677 | ach |
| North America | Media | $418,618 | ach |
| East Asia and the Pacific | PR Contractor | $226,026 | ach |
| Europe (Including Iceland and Greenland) | PR Contractor | $469,406 | ach |
| South Asia | PR Contractor | $166,753 | ach |
| Europe (Including Iceland and Greenland) | PR Contractor | $45,239 | ach |
| Europe (Including Iceland and Greenland) | Fulfillment | $10,000 | ach |
| Europe (Including Iceland and Greenland) | PR Contractor | $1,409,543 | ach |
| South America | PR Contractor | $564,140 | ach |
| Europe (Including Iceland and Greenland) | media | $12,500 | ach |
| Europe (Including Iceland and Greenland) | pr contractor | $40,033 | ach |
| Europe (Including Iceland and Greenland) | pr contractor | $8,000 | ach |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Other Org | 7 | TotalOtherOrgCnt |
| Transfer To Foreign Corp | false | TransferToForeignCorpInd |
| Interest In Foreign Trust | false | InterestInForeignTrustInd |
| Foreign Corp Ownership | false | ForeignCorpOwnershipInd |
| Passive Foreign Investmest Co | false | PassiveForeignInvestmestCoInd |
| Foreign Partnership | false | ForeignPartnershipInd |
| Boycott Countries | false | BoycottCountriesInd |
Schedule I IRS990ScheduleI
| Field | Value | IRS element (for citing) |
|---|---|---|
| Grant Records Maintained | Yes (true) | GrantRecordsMaintainedInd |
Recipient Table RecipientTable (14 entries)
| Address Line1USAddress/AddressLine1 | CityUSAddress/City | StateUSAddress/State | ZIP CodeUSAddress/ZIPCode | Recipient EINRecipientEIN | IRC SectionIRCSectionDesc | Cash GrantCashGrantAmt | Purpose Of GrantPurposeOfGrantTxt |
|---|---|---|---|---|---|---|---|
| Friends of AIA Byway | |||||||
| 2175 Mizell Road | St Augustine | FL | 32080 | 010817026 | 501(c)(3) | $7,000 | Tourism Support |
| Brevard Nature Alliance | |||||||
| PO Box 517 | Titusville | FL | 32781 | 593558063 | 501(c)(3) | $10,000 | Tourism Support |
| VISIT TAMPA BAY | |||||||
| 401 E JACKSON ST STE 200 | TAMPA | FL | 33602 | 592529118 | 501(C)(6) | $270,000 | Tourism Support |
| THE ORIGINAL FLORIDA TOURISM TASK FORCE | |||||||
| 2009 NW 67TH PLACE | GAINESVILLE | FL | 32653 | 205041018 | 501(c)(3) | $15,000 | Tourism Support |
| GREATER MIAMI CVB | |||||||
| 701 BRICKWELL AVE STE 2700 | MIAMI | FL | 33131 | 592383735 | 501(c)(6) | $175,000 | Tourism Support |
| DAYTONA BEACH AREA CONVENTION AND VISITORS BUREAU | |||||||
| 126 E ORANGE AVE | DAYTONA BEACH | FL | 32114 | 592778577 | 501(C)(6) | $50,000 | Tourism Support |
| GREATER FORT LAUDERDALE CVB | |||||||
| 100 E BROWARD BLVD STE 200 | FORT LAUDERDALE | FL | 33301 | 501(c)(6) | $75,000 | Tourism Support | |
| HERNANDO COUNTY TOURISM BOARD | |||||||
| 31085 CORTEZ BLVD | BROOKSFIELD | FL | 34602 | 591155275 | 501(c)(3) | $12,500 | Tourism Support |
| VISIT JACKSONVILLE AND THE BEACHES | |||||||
| 208 N LAURA STREET | JACKSONVILLE | FL | 32202 | 593281720 | 501(c)(6) | $12,500 | Tourism Support |
| KING FISHER FLEET | |||||||
| 1200 W RETTA ESPLANADE | PUNTA GORDA | FL | 33950 | 592233244 | 501(c)(6) | $6,734 | Tourism Support |
| PURE WATER WILDERNESS | |||||||
| 220 SOUTH MAIN STREET | TRENTON | FL | 32693 | 593731924 | 501(c)(6) | $5,607 | Tourism Support |
| RIVERWAY SOUTH APALACHICOLA CHOCTAWHATCHEE | |||||||
| 1184 MARTIN LUTHER KING JR BLVD | CRAWFORDVILLE | FL | 32327 | 271516833 | 501(c)(6) | $12,000 | Tourism Support |
| VILANO BEACH MAIN STREET | |||||||
| PO BOX 3411 | ST AUGUSTINE | FL | 32085 | 364733781 | 501(c)(6) | $10,000 | Tourism Support |
| VISIT ORLANDO | |||||||
| 6277 SEA HARBOR DR 4TH FLR STE 400 | ORLANDO | FL | 32821 | 592395248 | 501(c)(6) | $70,000 | Tourism Support |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total501c3 Org | 4 | Total501c3OrgCnt |
| Total Other Org | 10 | TotalOtherOrgCnt |
Supplemental Information Detail SupplementalInformationDetail
| Field | Value | IRS element (for citing) |
|---|---|---|
| Form And Line Reference | Schedule I, Part I Line 2 | FormAndLineReferenceDesc |
| Explanation | Organization's procedures for monitoring the use of grant funds in the United States: All grants require an application form along with a detailed proposal. Visit Florida has developed a comprehensive selection criteria and requirements for reimbursement. Grants are not paid until all requirements for reimbursement are met. | ExplanationTxt |
Schedule J IRS990ScheduleJ
| Field | Value | IRS element (for citing) |
|---|---|---|
| Compensation Committee | Yes (X) | CompensationCommitteeInd |
| Board Or Committee Approval | Yes (X) | BoardOrCommitteeApprovalInd |
| Severance Payment | false | SeverancePaymentInd |
| Supplemental Nonqual Rtr Plan | false | SupplementalNonqualRtrPlanInd |
| Equity Based Comp Arrngm | false | EquityBasedCompArrngmInd |
Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (6 entries)
| TitleTitleTxt | Base Compensation Filing OrgBaseCompensationFilingOrgAmt | Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt | Bonus Filing OrganizationBonusFilingOrganizationAmount | Bonus Related OrganizationsBonusRelatedOrganizationsAmt | Other Compensation Filing OrgOtherCompensationFilingOrgAmt | Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt | Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt | Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt | Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt | Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt | Total Compensation Filing OrgTotalCompensationFilingOrgAmt | Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt | Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt | Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| EVANGELINE FiELds | ||||||||||||||
| cfo / coo | $239,126 | $0 | $0 | $0 | $0 | $0 | $14,396 | $0 | $600 | $0 | $254,122 | $0 | $0 | $0 |
| J William Seccombe | ||||||||||||||
| President/ CEO | $291,152 | $0 | $0 | $0 | $0 | $0 | $9,561 | $0 | $20,650 | $0 | $321,363 | $0 | $0 | $0 |
| Eileen Forrow | ||||||||||||||
| Exec. VP mrkt & Trav Trade | $183,346 | $0 | $0 | $0 | $0 | $0 | $9,554 | $0 | $7,353 | $0 | $200,253 | $0 | $0 | $0 |
| David Dodd | ||||||||||||||
| VP Visitor Services | $124,200 | $0 | $0 | $0 | $0 | $0 | $7,877 | $0 | $20,377 | $0 | $152,454 | $0 | $0 | $0 |
| SUSANNAH COSTELLO | ||||||||||||||
| VP GLOBAL BRAND | $155,647 | $0 | $0 | $0 | $0 | $0 | $9,312 | $0 | $8,870 | $0 | $173,829 | $0 | $0 | $0 |
| PAUL PHIPPS | ||||||||||||||
| CMO | $175,934 | $0 | $0 | $0 | $0 | $0 | $9,633 | $0 | $8,896 | $0 | $194,463 | $0 | $0 | $0 |
Schedule L IRS990ScheduleL
Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp
Name Of Interested NameOfInterested
| Field | Value | IRS element (for citing) |
|---|---|---|
| Person | Carol Dover | PersonNm |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Relationship Description | On Board of Directors | RelationshipDescriptionTxt |
| Transaction | $1,188,911 | TransactionAmt |
| Transaction | Direct appropriation | TransactionDesc |
| Sharing Of Revenues | false | SharingOfRevenuesInd |
Supplemental Information Detail SupplementalInformationDetail
| Field | Value | IRS element (for citing) |
|---|---|---|
| Form And Line Reference | Part IV, Line 1 | FormAndLineReferenceDesc |
| Explanation | During the year ended June 30, 2014, Visit Florida was related to Florida Restaurant and Lodging Association (FRLA) by virtue of FRLA's President/CEO being a member of Visit Florida's board of Directors. There is a contract between Visit Florida and FRLA. The FRLA contract is funded by a direct appropriation of $1,021,027 to Visit Florida from Florida's Hotel and Restaurant Trust Fund. The program requires a private match which is administered jointly by Visit Florida and FRLA. $160,046 of the payments are related to a sponsorship agreement the organization has with FRLA for several of their programs throughout the year. $7,838 of the payments was related to the excess revenue from Florida Tourism Day Registrations due to the organization that was collected and then provided to FRLA based on the expenses. | ExplanationTxt |
Schedule O IRS990ScheduleO
Supplemental Information Detail SupplementalInformationDetail (4 entries)
| Form And Line ReferenceFormAndLineReferenceDesc | ExplanationExplanationTxt |
|---|---|
| Part III: statement of program service accomplishments | line 2 AND 4D THE ORGANIZATION UNDERTOOK THE FOLLOWING ADDITIONAL PROGRAM: FLORIDA HUDDLE - AN APPOINTMENT-BASED SHOW WHERE TOUR OPERATORS FROM ACROSS THE STATE MEET WITH DOMESTIC AND INTERNATIONAL BUYERS. LINE 4D Weblisting Affiliate platform for tourism-related businesses. As of June 30, 2014, Visit Florida had 9,720 weblisting affiliates and 2,435 fully engaged partners for a total of 12,155 tourism businesses being served by Visit FL. PART VI: GOVERNMENT, MANAGEMENT, AND DISCLOSURE SECTION A LINE 7A The board of directors is composed of 32 tourism-related members appointed by Enterprise Florida, Inc. in conjunction with the State of Florida Department of Economic Opportunity. Line 7b Visit Florida (VF) was created by and operates in accordance with Florida Statue 288.1226. VF provides reports to Enterprise Florida, Inc. (EFI). The office of EFI annualy certifies whether VF is operating in a manner consistent with the policies. |
| Section B | LINE 11A After review by the Director of Accounting and CFO of the Form 990 (as prepared by an independent CPA), a copy of the 990 is given to the audit committee for review prior to being filed with the Internal Revenue Service Center. LINE 12C VISIT FLORIDA (VF), as part of its corporate by-laws (Article XIV), has a conflict of interest statement. "It is the duty of every member of the Board of Directors and Committee member who is in any way, directly or indirectly, interested in a contract or proposed contract with the Corporation to disclose the nature and extent of such interest and to refrain from voting in respect to the contract or proposed contract." The Conflict of Interest statement is in every VF committee and board book and is noted at the beginning of every committee and board meeting. In addition, it is located on our .org site. As part of the Policy and Procedure for Purchasing of Goods and Services and Related Contract Management, "It is also the policy of VISIT FLORIDA to conduct all transactions at arms length. An arms length transaction is when both buyer and seller are free agents, there is no conflict of interest and both parties willingly agree to the price. This ensures VISIT FLORIDA always receives a fair value for the monies expended and all vendors are considered fairly and equitably. This policy is reinforced by the good business practice and other purchasing standards as identified throughout this document." VF regularly and consistently monitors and enforces compliance with this policy. Upon selection of new board members, VF executives ensure that none have any conflict of interest. As an on-going procedure, when a vendor is selected for a contract, VF ensures that there is no conflict of interest with the vendor. All personnel, board members and vendors are covered under this policy. |
| Line 15 | Compensation for the CEO is recommended by the Executive Committee of the Board of Directors and is forwarded to the Board for approval. The committee writes the contract for the CEO and determines the compensation package. Every year, the package is reviewed to determine if an increase is to be given to the CEO as well as to evaluate the CEO's performance for the past year to decide if he has earned any or all of his incentive pay. Compensation for all other employees including the Chief Financial Officer, Chief Marketing Officer and other key employees is determined by a salary survey that is conducted by an independent contractor every THREE years and is updated by the independent contractor annually for Florida industry average increases within each position's salary range. In addition, all employees receive an annual performance review. Salary increases are determined by the performance review and where the employee falls in their position's salary range. Increases to salaries were last given in August 2013. The last salary survey was conducted in 2013. |
| Section C | LINE 19 VISIT FLORIDA's governing documents, conflict of interest policy, and financial statements are made available to the public upon request. In addition, the conflict of interest statement is in every VF committee and board book, is noted at the beginning of every committee and board meeting, and is located on our .org web site. The financial statements are provided to the finance committee and board at the board meetings. The financials are discussed in detail at the finance committee meeting and in summary during the board meeting, which are both open to the public. |