FLORIDA TOURISM INDUSTRY MARKETING CORPORATION INC: Form 990, tax year 2011
View the entire original 990 at ProPublica ↗
- Organization
- FLORIDA TOURISM INDUSTRY MARKETING CORPORATION INC (EIN 59-3359293)
- Tax period
- 2011-07-01 to 2012-06-30
- Filed
- 2013-05-15
- IRS object ID
- 201341359349301104
- Schema version
- 2011v1.5
- Source
- Download XML · Original 990 at ProPublica
Every field in the e-filed return. Faint text is the IRS element name, for citing.
Return header ReturnHeader
| Field | Value | IRS element (for citing) |
|---|---|---|
| Timestamp | 2013-05-15T08:15:23-05:00 | Timestamp |
| Tax Period End Date | 2012-06-30 | TaxPeriodEndDate |
Preparer Firm PreparerFirm
Preparer Firm Business Name PreparerFirmBusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | Thomas Howell Ferguson PA | BusinessNameLine1 |
Preparer Firm US Address PreparerFirmUSAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 2615 Centennial Blvd Suite 200 | AddressLine1 |
| City | Tallahassee | City |
| State | FL | State |
| ZIP Code | 32308 | ZIPCode |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return Type | 990 | ReturnType |
| Tax Period Begin Date | 2011-07-01 | TaxPeriodBeginDate |
Filer Filer
| Field | Value | IRS element (for citing) |
|---|---|---|
| EIN | 593359293 | EIN |
Name Name
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | FLORIDA TOURISM INDUSTRY MARKETING CORP INC | BusinessNameLine1 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| In Care Of Name | % VANGIE FIELDS | InCareOfName |
| Name Control | FLOR | NameControl |
| Phone | 8504885607 | Phone |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 2540 W EXECUTIVE CENTER CIRCLE | AddressLine1 |
| City | TALLAHASSEE | City |
| State | FL | State |
| ZIP Code | 323015015 | ZIPCode |
Officer Officer
| Field | Value | IRS element (for citing) |
|---|---|---|
| Name | EVANGELINE FIELDS | Name |
| Title | CFO | Title |
| Date Signed | 2013-05-13 | DateSigned |
| Authorize Third Party | true | AuthorizeThirdParty |
Preparer Preparer
| Field | Value | IRS element (for citing) |
|---|---|---|
| Name | James A Gray | Name |
| Phone | 8506688100 | Phone |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Tax Year | 2011 | TaxYear |
| Build TS | 2016-02-24 21:20:13Z | BuildTS |
Form 990 IRS990
Doing Business As DoingBusinessAs
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | Visit Florida | BusinessNameLine1 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Name Of Principal Officer Person | William Seccombe | NameOfPrincipalOfficerPerson |
Address Principal Officer US AddressPrincipalOfficerUS
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 2540 W EXECUTIVE CENTER CIR | AddressLine1 |
| City | TALLAHASSEE | City |
| State | FL | State |
| ZIP Code | 32301 | ZIPCode |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Gross Receipts | 57947158 | GrossReceipts |
| Group Return For Affiliates | false | GroupReturnForAffiliates |
| Organization501c | X | Organization501c |
| Web Site | www.visitflorida.org/www.visitflorida.com | WebSite |
| Type Of Organization Corporation | X | TypeOfOrganizationCorporation |
| Year Formation | 1995 | YearFormation |
| State Legal Domicile | FL | StateLegalDomicile |
| Activity Or Mission Description | TO PROMOTE TRAVEL AND DRIVE VISITATION TO AND WITHIN FLORIDA. | ActivityOrMissionDescription |
| Nbr Voting Members Governing Body | 31 | NbrVotingMembersGoverningBody |
| Nbr Independent Voting Members | 31 | NbrIndependentVotingMembers |
| Total Nbr Employees | 113 | TotalNbrEmployees |
| Total Nbr Volunteers | 63 | TotalNbrVolunteers |
| Total Gross UBI | 789190 | TotalGrossUBI |
| Net Unrelated Business Txbl Income | -1965255 | NetUnrelatedBusinessTxblIncome |
| Contributions Grants Prior Year | 31882282 | ContributionsGrantsPriorYear |
| Contributions Grants Current Year | 34899209 | ContributionsGrantsCurrentYear |
| Program Service Revenue Prior Year | 22094827 | ProgramServiceRevenuePriorYear |
| Program Service Revenue CY | 23011306 | ProgramServiceRevenueCY |
| Investment Income Prior Year | 16048 | InvestmentIncomePriorYear |
| Investment Income Current Year | 10773 | InvestmentIncomeCurrentYear |
| Other Revenue Prior Year | 1859 | OtherRevenuePriorYear |
| Other Revenue Current Year | 25870 | OtherRevenueCurrentYear |
| Total Revenue Prior Year | 53995016 | TotalRevenuePriorYear |
| Total Revenue Current Year | 57947158 | TotalRevenueCurrentYear |
| Grants And Similar Amnts Prior Year | 477876 | GrantsAndSimilarAmntsPriorYear |
| Grants And Similar Amnts CY | 1133337 | GrantsAndSimilarAmntsCY |
| Benefits Paid To Members Prior Year | 0 | BenefitsPaidToMembersPriorYear |
| Benefits Paid To Members CY | 0 | BenefitsPaidToMembersCY |
| Salaries Etc Prior Year | 7331450 | SalariesEtcPriorYear |
| Salaries Etc Current Year | 7503989 | SalariesEtcCurrentYear |
| Total Prof Fundrsng Exp Prior Year | 0 | TotalProfFundrsngExpPriorYear |
| Total Prof Fundrsng Exp CY | 0 | TotalProfFundrsngExpCY |
| Total Fundrsng Exp Current Year | 0 | TotalFundrsngExpCurrentYear |
| Other Expense Prior Year | 45739429 | OtherExpensePriorYear |
| Other Expenses Current Year | 48565126 | OtherExpensesCurrentYear |
| Total Expenses Prior Year | 53548755 | TotalExpensesPriorYear |
| Total Expenses Current Year | 57202452 | TotalExpensesCurrentYear |
| Revenues Less Expenses Prior Year | 446261 | RevenuesLessExpensesPriorYear |
| Revenues Less Expenses CY | 744706 | RevenuesLessExpensesCY |
| Total Assets BOY | 18885856 | TotalAssetsBOY |
| Total Assets EOY | 21062443 | TotalAssetsEOY |
| Total Liabilities BOY | 9278501 | TotalLiabilitiesBOY |
| Total Liabilities EOY | 10710382 | TotalLiabilitiesEOY |
| Net Assets Or Fund Balances BOY | 9607355 | NetAssetsOrFundBalancesBOY |
| Net Assets Or Fund Balances EOY | 10352061 | NetAssetsOrFundBalancesEOY |
| Info In Schedule O Part III | X | InfoInScheduleOPartIII |
| Mission Description | TO PROMOTE TRAVEL AND DRIVE VISITATION TO AND WITHIN FLORIDA. | MissionDescription |
| Significant New Program Services | true | SignificantNewProgramServices |
| Significant Change | true | SignificantChange |
| Description | Advertising - Visit Florida does mass marketing to consumers, both domestically and internationally. | Description |
Activity2 Activity2
| Field | Value | IRS element (for citing) |
|---|---|---|
| Description | Cooperative Promotional Programs - Visit Florida assists interested parties in organizing promotional travel packages. In return, Visit Florida and other participants receive complimentary advertising used in promoting the package. | Description |
Activity3 Activity3
| Field | Value | IRS element (for citing) |
|---|---|---|
| Description | Trade Shows - Visit Florida hosts the annual Governor's Conference on Tourism. The conference outlines the marketing plan, provides educational speakers, vendors, and networking opportunities. VF also hosts Florida Encounter, an appointment-based show where meeting professionals meet with Florida suppliers. | Description |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Described In501 C3 | false | DescribedIn501C3 |
| Schedule B Required | false | ScheduleBRequired |
| Political Activities | false | PoliticalActivities |
| Subject To Proxy Tax | true | SubjectToProxyTax |
| Donor Advised Funds | false | DonorAdvisedFunds |
| Conservation Easements | false | ConservationEasements |
| Collections Of Art | false | CollectionsOfArt |
| Credit Counseling | false | CreditCounseling |
| Term Or Permanent Endowments | false | TermOrPermanentEndowments |
| Report Land Bldg Equip | true | ReportLandBldgEquip |
| Report Invest Oth Securities | false | ReportInvestOthSecurities |
| Report Prog Rel Invest | false | ReportProgRelInvest |
| Report Other Assets | false | ReportOtherAssets |
| Report Other Liabilities | false | ReportOtherLiabilities |
| Report Fin48 Footnote | false | ReportFin48Footnote |
| Independent Audit Financial Stmt | true | IndependentAuditFinancialStmt |
| Consolidated Audit Financial Stmt | false | ConsolidatedAuditFinancialStmt |
| School | false | School |
| Foreign Office | true | ForeignOffice |
| Foreign Activities | true | ForeignActivities |
| More Than5000 K To Organizations | true | MoreThan5000KToOrganizations |
| More Than5000 K To Individuals | false | MoreThan5000KToIndividuals |
| Professional Fundraising | false | ProfessionalFundraising |
| Fundraising Activities | false | FundraisingActivities |
| Gaming | false | Gaming |
| Hospital | false | Hospital |
| Grants To Organizations | true | GrantsToOrganizations |
| Grants To Individuals | false | GrantsToIndividuals |
| Schedule J Required | true | ScheduleJRequired |
| Tax Exempt Bonds | false | TaxExemptBonds |
| Loan To Officer Or DQP | false | LoanToOfficerOrDQP |
| Grant To Related Person | false | GrantToRelatedPerson |
| Bsnss Rltnshp With Organization | false | BsnssRltnshpWithOrganization |
| Bsnss Rltnshp Thru Family Member | false | BsnssRltnshpThruFamilyMember |
| Officer Entity With Bsnss Rltnshp | false | OfficerEntityWithBsnssRltnshp |
| Deductible Non Cash Contributions | false | DeductibleNonCashContributions |
| Deductible Contributions Of Art | false | DeductibleContributionsOfArt |
| Terminated | false | Terminated |
| Partial Liquidation | false | PartialLiquidation |
| Disregarded Entity | false | DisregardedEntity |
| Related Entity | false | RelatedEntity |
| Related Org Controlled Entity | false | RelatedOrgControlledEntity |
| Transaction Related Entity | false | TransactionRelatedEntity |
| Activities Conducted Partnership | false | ActivitiesConductedPartnership |
| Schedule O Required | true | ScheduleORequired |
| Number Forms Transmitted With1096 | 96 | NumberFormsTransmittedWith1096 |
| Number W2 G Included | 0 | NumberW2GIncluded |
| Compliance With Backup Witholding | true | ComplianceWithBackupWitholding |
| Number Of Employees | 113 | NumberOfEmployees |
| Employment Tax Returns Filed | true | EmploymentTaxReturnsFiled |
| Unrelated Business Income | true | UnrelatedBusinessIncome |
| Form990-T Filed | true | Form990-TFiled |
| Foreign Financial Account | false | ForeignFinancialAccount |
| Prohibited Tax Shelter Trans | false | ProhibitedTaxShelterTrans |
| Taxable Party Notification | false | TaxablePartyNotification |
| Non Deductible Contributions | false | NonDeductibleContributions |
| Indoor Tanning Services | false | IndoorTanningServices |
| Info In Schedule O Part VI | X | InfoInScheduleOPartVI |
| Nbr Voting Governing Body Members | 31 | NbrVotingGoverningBodyMembers |
| Number Independent Voting Members | 31 | NumberIndependentVotingMembers |
| Family Or Business Relationship | false | FamilyOrBusinessRelationship |
| Delegation Of Management Duties | false | DelegationOfManagementDuties |
| Changes To Organizing Docs | true | ChangesToOrganizingDocs |
| Material Diversion Or Misuse | false | MaterialDiversionOrMisuse |
| Members Or Stockholders | false | MembersOrStockholders |
| Election Of Board Members | false | ElectionOfBoardMembers |
| Decisions Subject To Approval | true | DecisionsSubjectToApproval |
| Minutes Of Governing Body | true | MinutesOfGoverningBody |
| Minutes Of Committees | true | MinutesOfCommittees |
| Officer Mailing Address | false | OfficerMailingAddress |
| Local Chapters | false | LocalChapters |
| Form990 Provided To Governing Body | false | Form990ProvidedToGoverningBody |
| Conflict Of Interest Policy | true | ConflictOfInterestPolicy |
| Annual Disclosure Covered Persons | true | AnnualDisclosureCoveredPersons |
| Regular Monitoring Enforcement | true | RegularMonitoringEnforcement |
| Whistleblower Policy | true | WhistleblowerPolicy |
| Document Retention Policy | true | DocumentRetentionPolicy |
| Compensation Process CEO | true | CompensationProcessCEO |
| Compensation Process Other | true | CompensationProcessOther |
| Investment In Joint Venture | false | InvestmentInJointVenture |
| Upon Request | X | UponRequest |
The Books Are In Care Of TheBooksAreInCareOf
| Field | Value | IRS element (for citing) |
|---|---|---|
| Name Person | VANGIE FIELDS | NamePerson |
| Telephone Number | 8504885607 | TelephoneNumber |
Address US AddressUS
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 2540 W EXECUTIVE CENTER CIRSTE 20 | AddressLine1 |
| City | TALLAHASSEE | City |
| State | FL | State |
| ZIP Code | 32301 | ZIPCode |
Form990 Part VII Section A Form990PartVIISectionA (39 entries)
| TitleTitle | Average Hours Per WeekAverageHoursPerWeek | Individual Trustee Or DirectorIndividualTrusteeOrDirector | Reportable Comp From OrganizationReportableCompFromOrganization | Reportable Comp From Related OrgsReportableCompFromRelatedOrgs | Other CompensationOtherCompensation | OfficerOfficer | Highest Compensated EmployeeHighestCompensatedEmployee | FormerFormer |
|---|---|---|---|---|---|---|---|---|
| Andrew Hertz | ||||||||
| Vice Chair of Marketing | 1.0 | X | 0 | 0 | 0 | |||
| Andrew Reiss | ||||||||
| Director | 1.0 | X | 0 | 0 | 0 | |||
| Bill Lupfer | ||||||||
| Ex-Officio/Director | 1.0 | X | 0 | 0 | 0 | |||
| Bobby Cornwell | ||||||||
| Director | 1.0 | X | 0 | 0 | 0 | |||
| Carol Dover | ||||||||
| Vice Chair of Gov't Relations | 1.0 | X | 0 | 0 | 0 | |||
| Christine Duffy | ||||||||
| Director | 1.0 | X | 0 | 0 | 0 | |||
| Dana Williams | ||||||||
| Director | 1.0 | X | 0 | 0 | 0 | |||
| Danny Gaekwad | ||||||||
| Director | 1.0 | X | 0 | 0 | 0 | |||
| David Reese | ||||||||
| Ex-Officio/Director | 1.0 | X | 0 | 0 | 0 | |||
| Ed Fouche | ||||||||
| Immediate Past Chair | 1.0 | X | 0 | 0 | 0 | |||
| Gene Prescott | ||||||||
| Director | 1.0 | X | 0 | 0 | 0 | |||
| Glenn Hastings | ||||||||
| Chair-Elect | 1.0 | X | 0 | 0 | 0 | X | ||
| Grace Villamayor | ||||||||
| Director | 1.0 | X | 0 | 0 | 0 | |||
| Harold Wheeler | ||||||||
| Secretary | 1.0 | X | 0 | 0 | 0 | X | ||
| Harvey Campbell | ||||||||
| Director | 1.0 | X | 0 | 0 | 0 | |||
| Jeff Castner | ||||||||
| Director | 1.0 | X | 0 | 0 | 0 | |||
| Jetse Pottinga | ||||||||
| Director | 1.0 | X | 0 | 0 | 0 | |||
| John Perez | ||||||||
| Director at Large | 1.0 | X | 0 | 0 | 0 | |||
| John Tomlin | ||||||||
| Director/Vice Chair | 1.0 | X | 0 | 0 | 0 | |||
| Lino Maldonado | ||||||||
| Director | 1.0 | X | 0 | 0 | 0 | |||
| Malinda Horton | ||||||||
| Ex-Officio/Director | 1.0 | X | 0 | 0 | 0 | |||
| Robert Skrob | ||||||||
| Director | 1.0 | X | 0 | 0 | 0 | |||
| Stephen Hilliard | ||||||||
| Director | 1.0 | X | 0 | 0 | 0 | |||
| Thom Stork | ||||||||
| Director | 1.0 | X | 0 | 0 | 0 | |||
| Terry Prather | ||||||||
| Director | 1.0 | X | 0 | 0 | 0 | |||
| Tony Lapi | ||||||||
| Chair | 1.0 | X | 0 | 0 | 0 | X | ||
| Walter Banks | ||||||||
| Director | 1.0 | X | 0 | 0 | 0 | |||
| William Moore | ||||||||
| Director | 1.0 | X | 0 | 0 | 0 | |||
| Tammy Gustafson | ||||||||
| Treasurer | 1.0 | X | 0 | 0 | 0 | X | ||
| Maryann Ferenc | ||||||||
| Director | 1.0 | X | 0 | 0 | 0 | |||
| Rick McAllister | ||||||||
| Director | 1.0 | X | 0 | 0 | 0 | |||
| CHRISTOPHER THOMPSON | ||||||||
| President/CEO | 40.0 | 288585 | 0 | 25319 | X | |||
| EVANGELINE Fileds | ||||||||
| CFO | 40.0 | 212439 | 0 | 20817 | X | |||
| David Dodd | ||||||||
| VP Visitor Services | 40.0 | 117381 | 0 | 15506 | X | |||
| EILEEN FORROW | ||||||||
| Exec. VP Sales & Marketing | 40.0 | 180957 | 0 | 17167 | X | |||
| Susannah Costello | ||||||||
| VP Brand | 40.0 | 112678 | 0 | 14760 | X | |||
| Tracey Vaughan | ||||||||
| Director Int'l Sales & Mrkt | 40.0 | 102334 | 0 | 14318 | X | |||
| William SECCOMBE | ||||||||
| CHIEF MARKETING OFFICER | 40.0 | 209481 | 0 | 20881 | X | |||
| FRANK Bud NOCERA | ||||||||
| FORMER President/CEO | 1.0 | 114485 | 0 | 3927 | X | |||
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Reportable Comp From Org | 1338340 | TotalReportableCompFromOrg |
| Total Reportable Comp Frm Rltd Orgs | 0 | TotalReportableCompFrmRltdOrgs |
| Total Other Compensation | 132695 | TotalOtherCompensation |
| Number Individuals GT100 K | 8 | NumberIndividualsGT100K |
| Formers Listed | true | FormersListed |
| Total Comp GT150 K | true | TotalCompGT150K |
| Compensation From Other Sources | false | CompensationFromOtherSources |
Contractor Compensation ContractorCompensation (5 entries)
| Address Line1AddressOfContractor/AddressUS/AddressLine1 | CityAddressOfContractor/AddressUS/City | StateAddressOfContractor/AddressUS/State | ZIP CodeAddressOfContractor/AddressUS/ZIPCode | Description Of ServicesDescriptionOfServices | CompensationCompensation |
|---|---|---|---|---|---|
| DDB Miami | |||||
| 2601 South Bayshore Drive 4th Floo | COCONUT GROVE | FL | 33133 | advertising services | 12332555 |
| Sapient Corporation | |||||
| PO Box 4886 | BOSTON | MA | 02212 | Advertising services | 3522478 |
| ERM Strategies LLC | |||||
| 244 5th Ave 1611 | NEW YORK | NY | 10001 | Advertising/Mktg | 3442100 |
| Miles Media Group Inc | |||||
| 6751 Professional Parkway West Ste | SARASOTA | FL | 34240 | Website Services | 2380839 |
| The Rodriguez Group | |||||
| 1390 S Dixie Hwy Suite 1110 | CORAL GABLES | FL | 33146 | Marketing Services | 1109680 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Number Of Contractors GT100 K | 5 | NumberOfContractorsGT100K |
| Government Grants | 34899209 | GovernmentGrants |
| Total Contributions | 34899209 | TotalContributions |
Program Service Revenue ProgramServiceRevenue (5 entries)
| DescriptionDescription | Business CodeBusinessCode | Total Revenue ColumnTotalRevenueColumn | Related Or Exempt Function IncomeRelatedOrExemptFunctionIncome | Unrelated Business RevenueUnrelatedBusinessRevenue |
|---|---|---|---|---|
| MEMBERSHIP DUES AND ASSESSMENTS | 900099 | 1980624 | 1980624 | |
| COOP. ADVERTISING | 900099 | 17271574 | 17271574 | |
| TRADE SHOWS/EVENTS | 900099 | 2093344 | 2093344 | |
| WELCOME CENTER | 900099 | 473228 | 473228 | |
| STRATEGIC ALLIANCE | 541800 | 156890 | 156890 |
Total Oth Program Service Revenue TotalOthProgramServiceRevenue
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | 1035646 | TotalRevenueColumn |
| Related Or Exempt Function Income | 403346 | RelatedOrExemptFunctionIncome |
| Unrelated Business Revenue | 632300 | UnrelatedBusinessRevenue |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Program Service Revenue | 23011306 | TotalProgramServiceRevenue |
Investment Income InvestmentIncome
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | 10773 | TotalRevenueColumn |
| Exclusion | $10,773 | ExclusionAmount |
Income From Invest Bond Proceeds IncomeFromInvestBondProceeds
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | 0 | TotalRevenueColumn |
Royalties Revenue RoyaltiesRevenue
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | 2268 | TotalRevenueColumn |
| Exclusion | $2,268 | ExclusionAmount |
Net Gain Or Loss Investments NetGainOrLossInvestments
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | 0 | TotalRevenueColumn |
Net Income From Fundraising Events NetIncomeFromFundraisingEvents
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | 0 | TotalRevenueColumn |
Net Income From Gaming NetIncomeFromGaming
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | 0 | TotalRevenueColumn |
Net Income Or Loss NetIncomeOrLoss
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | 0 | TotalRevenueColumn |
Other Revenue Misc OtherRevenueMisc
| Field | Value | IRS element (for citing) |
|---|---|---|
| Description | MISCELLANEOUS | Description |
| Total Revenue Column | 23602 | TotalRevenueColumn |
| Related Or Exempt Function Income | 23602 | RelatedOrExemptFunctionIncome |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Other Revenue | 23602 | TotalOtherRevenue |
Total Revenue TotalRevenue
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | 57947158 | TotalRevenueColumn |
| Related Or Exempt Function Income | 22245718 | RelatedOrExemptFunctionIncome |
| Unrelated Business Revenue | 789190 | UnrelatedBusinessRevenue |
| Exclusion | $13,041 | ExclusionAmount |
Grants To Domestic Orgs GrantsToDomesticOrgs
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 235095 | Total |
Grants To Domestic Individuals GrantsToDomesticIndividuals
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 0 | Total |
Foreign Grants ForeignGrants
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 898242 | Total |
Benefits To Members BenefitsToMembers
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 0 | Total |
Comp Current Officers Directors CompCurrentOfficersDirectors
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 986032 | Total |
Comp Disqual Persons CompDisqualPersons
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 0 | Total |
Other Salaries And Wages OtherSalariesAndWages
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 4881516 | Total |
Pension Plan Contributions PensionPlanContributions
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 221148 | Total |
Other Employee Benefits OtherEmployeeBenefits
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 963587 | Total |
Payroll Taxes PayrollTaxes
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 451706 | Total |
Fees For Services Management FeesForServicesManagement
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 0 | Total |
Fees For Services Legal FeesForServicesLegal
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 76539 | Total |
Fees For Services Accounting FeesForServicesAccounting
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 53082 | Total |
Fees For Services Lobbying FeesForServicesLobbying
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 0 | Total |
Fees For Services Prof Fundraising FeesForServicesProfFundraising
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 0 | Total |
Fees For Services Invst Mgmnt Fees FeesForServicesInvstMgmntFees
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 0 | Total |
Fees For Services Other FeesForServicesOther
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 1365833 | Total |
Advertising Advertising
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 38581159 | Total |
Office Expenses OfficeExpenses
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 954726 | Total |
Information Technology InformationTechnology
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 2472907 | Total |
Royalties Royalties
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 0 | Total |
Occupancy Occupancy
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 487501 | Total |
Travel Travel
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 1274920 | Total |
Travel Entrtnmnt Public Officials TravelEntrtnmntPublicOfficials
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 0 | Total |
Conferences Meetings ConferencesMeetings
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 1396241 | Total |
Interest Interest
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 0 | Total |
Payments To Affiliates PaymentsToAffiliates
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 0 | Total |
Depreciation Depletion DepreciationDepletion
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 168875 | Total |
Insurance Insurance
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 186640 | Total |
Other Expenses OtherExpenses (4 entries)
| DescriptionDescription | TotalTotal |
|---|---|
| DUES & SUBSCRIPTIONS | 184428 |
| BOD/COMMISSION EXPENSES | 101774 |
| FULFILLMENT | 505233 |
| TOURISM RESEARCH | 600365 |
All Other Expenses AllOtherExpenses
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 154903 | Total |
Total Functional Expenses TotalFunctionalExpenses
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | 57202452 | Total |
Cash Non Interest Bearing CashNonInterestBearing
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 200 | BOY |
| EOY | 200 | EOY |
Savings And Temp Cash Investments SavingsAndTempCashInvestments
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 12998948 | BOY |
| EOY | 14222722 | EOY |
Pledges And Grants Receivable PledgesAndGrantsReceivable
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 0 | BOY |
| EOY | 0 | EOY |
Accounts Receivable AccountsReceivable
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 5073855 | BOY |
| EOY | 5169266 | EOY |
Receivables From Officers Etc ReceivablesFromOfficersEtc
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 0 | BOY |
| EOY | 0 | EOY |
Receivables From Disqual Persons ReceivablesFromDisqualPersons
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 0 | BOY |
| EOY | 0 | EOY |
Other Notes Loans Receivable Net OtherNotesLoansReceivableNet
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 0 | BOY |
| EOY | 0 | EOY |
Inventories For Sale Or Use InventoriesForSaleOrUse
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 0 | BOY |
| EOY | 0 | EOY |
Prepaid Expenses Deferred Charges PrepaidExpensesDeferredCharges
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 512717 | BOY |
| EOY | 1139773 | EOY |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Land Buildings Equipment Basis | 1976123 | LandBuildingsEquipmentBasis |
| Land Bldg Equipment Accum Deprec | 1445641 | LandBldgEquipmentAccumDeprec |
Land Buildings Equipment Basis Net LandBuildingsEquipmentBasisNet
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 300136 | BOY |
| EOY | 530482 | EOY |
Investments Pub Traded Securities InvestmentsPubTradedSecurities
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 0 | BOY |
| EOY | 0 | EOY |
Investments Other Securities InvestmentsOtherSecurities
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 0 | BOY |
| EOY | 0 | EOY |
Investments Program Related InvestmentsProgramRelated
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 0 | BOY |
| EOY | 0 | EOY |
Intangible Assets IntangibleAssets
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 0 | BOY |
| EOY | 0 | EOY |
Other Assets Total OtherAssetsTotal
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 0 | BOY |
| EOY | 0 | EOY |
Total Assets TotalAssets
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 18885856 | BOY |
| EOY | 21062443 | EOY |
Accounts Payable Accrued Expenses AccountsPayableAccruedExpenses
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 8442245 | BOY |
| EOY | 9930412 | EOY |
Grants Payable GrantsPayable
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 0 | BOY |
| EOY | 0 | EOY |
Deferred Revenue DeferredRevenue
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 836256 | BOY |
| EOY | 779970 | EOY |
Tax Exempt Bond Liabilities TaxExemptBondLiabilities
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 0 | BOY |
| EOY | 0 | EOY |
Escrow Account Liability EscrowAccountLiability
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 0 | BOY |
| EOY | 0 | EOY |
Loans From Officers Directors LoansFromOfficersDirectors
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 0 | BOY |
| EOY | 0 | EOY |
Mort Notes Pybl Secured Invest Prop MortNotesPyblSecuredInvestProp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 0 | BOY |
| EOY | 0 | EOY |
Unsecured Notes Loans Payable UnsecuredNotesLoansPayable
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 0 | BOY |
| EOY | 0 | EOY |
Other Liabilities OtherLiabilities
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 0 | BOY |
| EOY | 0 | EOY |
Total Liabilities TotalLiabilities
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 9278501 | BOY |
| EOY | 10710382 | EOY |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Follow SFAS117 | X | FollowSFAS117 |
Unrestricted Net Assets UnrestrictedNetAssets
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 7142364 | BOY |
| EOY | 7656724 | EOY |
Temporarily Restricted Net Assets TemporarilyRestrictedNetAssets
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 2464991 | BOY |
| EOY | 2695337 | EOY |
Permanently Restricted Net Assets PermanentlyRestrictedNetAssets
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 0 | BOY |
| EOY | 0 | EOY |
Total Net Assets Fund Balances TotalNetAssetsFundBalances
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 9607355 | BOY |
| EOY | 10352061 | EOY |
Total Liab Net Assets Fund Balances TotalLiabNetAssetsFundBalances
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | 18885856 | BOY |
| EOY | 21062443 | EOY |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Reconcilation Revenue Expenses | 744706 | ReconcilationRevenueExpenses |
| Method Of Accounting Accrual | X | MethodOfAccountingAccrual |
| Accountant Compile Or Review | false | AccountantCompileOrReview |
| FS Audited | true | FSAudited |
| Audit Committee | true | AuditCommittee |
| Financial Statement Separate | X | FinancialStatementSeparate |
| Federal Grant Audit Required | false | FederalGrantAuditRequired |
Schedule C IRS990ScheduleC
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Grassroots Lobbying | TotalGrassrootsLobbying | |
| Total Direct Lobbying | TotalDirectLobbying | |
| Total Lobbying Expenditures | TotalLobbyingExpenditures | |
| Other Exempt Purpose Expenditures | OtherExemptPurposeExpenditures | |
| Total Exempt Purpose Expenditures | TotalExemptPurposeExpenditures | |
| Lobbying Nontaxable | LobbyingNontaxableAmount | |
| Grassroots Nontaxable | GrassrootsNontaxableAmount | |
| Tot Lobbying Grassroot Minus Non Tx | TotLobbyingGrassrootMinusNonTx | |
| Tot Lobby Expend Mns Lobbying Nontx | TotLobbyExpendMnsLobbyingNontx | |
| Substantially All Dues Nondeduct | false | SubstantiallyAllDuesNondeduct |
| Only In House Lobbying | true | OnlyInHouseLobbying |
| Agree To Carryover Prior Year | false | AgreeToCarryoverPriorYear |
Schedule D IRS990ScheduleD
| Field | Value | IRS element (for citing) |
|---|---|---|
| Art Public Exhibition Amts | ArtPublicExhibitionAmts | |
| Held Works Of Art Amts | HeldWorksOfArtAmts | |
| Current Year Minus3 Years | CurrentYearMinus3Years | |
| Land | Land | |
| Buildings | Buildings |
Leasehold Improvements LeaseholdImprovements
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | 273216 | OtherCostOrOtherBasis |
| Depreciation | 244105 | Depreciation |
| Book Value | 29111 | BookValue |
Equipment Equipment
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | 1026100 | OtherCostOrOtherBasis |
| Depreciation | 905826 | Depreciation |
| Book Value | 120274 | BookValue |
Other Land Buildings OtherLandBuildings
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | 676807 | OtherCostOrOtherBasis |
| Depreciation | 295710 | Depreciation |
| Book Value | 381097 | BookValue |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Of Book Value Land Buildings | 530482 | TotalOfBookValueLandBuildings |
| Total Revenue | 57947158 | TotalRevenue |
| Total Expenses | 57202452 | TotalExpenses |
| Excess Or Deficit For Year | 744706 | ExcessOrDeficitForYear |
| Excess Or Deficit Per FS | 744706 | ExcessOrDeficitPerFS |
| Tot Revenue Etc Audited Fincl Stmt | 58173879 | TotRevenueEtcAuditedFinclStmt |
| Other Revenues | 226721 | OtherRevenues |
| Revenue Not Rptd F990 | 226721 | RevenueNotRptdF990 |
| Revenue Subtotal | 57947158 | RevenueSubtotal |
| Total Revenue Per Form990 | 57947158 | TotalRevenuePerForm990 |
| Tot Expenses Etc Audited Fincl Stmt | 57429173 | TotExpensesEtcAuditedFinclStmt |
| Other Expenses Included | 226721 | OtherExpensesIncluded |
| Expenses Not Rptd F990 | 226721 | ExpensesNotRptdF990 |
| Expenses Subtotal | 57202452 | ExpensesSubtotal |
| Total Expenses Per Form990 | 57202452 | TotalExpensesPerForm990 |
Form990 Schedule D Part XIV Form990ScheduleDPartXIV (2 entries)
| IdentifierIdentifier | ExplanationExplanation |
|---|---|
| Schedule D, Part XII line 2d | In-Kind Revenue - Citrus Juice $226,721 |
| Part XIII line 2d | In-Kind Expense - Citrus Juice $226,721 |
Schedule F IRS990ScheduleF
| Field | Value | IRS element (for citing) |
|---|---|---|
| Grant Records Maintained | false | GrantRecordsMaintained |
Accts Actvs Out US Table AcctsActvsOutUSTable (4 entries)
| RegionRegion | Number Of OfficesNumberOfOffices | Number Of EmployeesNumberOfEmployees | Type Of Activities ConductedTypeOfActivitiesConducted | Specific Services ProvidedSpecificServicesProvided | Total ExpendituresTotalExpenditures |
|---|---|---|---|---|---|
| East Asia and the Pacific | 0 | 1 | Program Services | Represent visit FL | 259468 |
| Europe (Including Iceland and Greenland) | 0 | 2 | Program Services | Represent Visit FL | 3698913 |
| North America | 0 | 1 | Program Services | Represent Visit FL | 852397 |
| South America | 0 | 1 | Program Services | Represent Visit Fl | 1590364 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Subtotal Number Of Offices | 0 | SubtotalNumberOfOffices |
| Subtotal Number Of Employees | 5 | SubtotalNumberOfEmployees |
| Total Number Of Offices | 0 | TotalNumberOfOffices |
| Total Number Of Employees | 5 | TotalNumberOfEmployees |
| Subtotal Amount Spent | 6401142 | SubtotalAmountSpent |
| Total Amount Spent | 6401142 | TotalAmountSpent |
Grants To Orgs Outside US GrantsToOrgsOutsideUS (8 entries)
| RegionRegion | Purpose Of GrantPurposeOfGrant | Amount Of Cash GrantAmountOfCashGrant |
|---|---|---|
| East Asia/Pacific | PR Contractor | 89208 |
| North America | Fulfillment | 48942 |
| Europe/Iceland/Greenland | PR Contractor | 59823 |
| Europe/Iceland/Greenland | Fulfillment | 16093 |
| North America | Media | 310000 |
| Europe/Iceland/Greenland | PR Contractor | 72018 |
| North America | PR Contractor | 12582 |
| Europe/Iceland/Greenland | Media | 289576 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Number Of Other Orgs | 7 | TotalNumberOfOtherOrgs |
| Transfer To Foreign Corp | false | TransferToForeignCorp |
| Interest In Foreign Trust | false | InterestInForeignTrust |
| Own Foreign Corp | false | OwnForeignCorp |
| Passive Foreign Invest Co | false | PassiveForeignInvestCo |
| Foreign Partnership | false | ForeignPartnership |
| Boycott Countries | false | BoycottCountries |
Schedule I IRS990ScheduleI
| Field | Value | IRS element (for citing) |
|---|---|---|
| Records Maintained | true | RecordsMaintained |
Recipient Table RecipientTable (3 entries)
| Address Line1AddressUS/AddressLine1 | CityAddressUS/City | StateAddressUS/State | ZIP CodeAddressUS/ZIPCode | EIN Of RecipientEINOfRecipient | IRC SectionIRCSection | Amount Of Cash GrantAmountOfCashGrant | Purpose Of GrantPurposeOfGrant |
|---|---|---|---|---|---|---|---|
| VISIT Orlando | |||||||
| 6700 Forum Drive Ste 100 | Orlando | FL | 32821 | 592395248 | 501(c)(6) | 100000 | See Part IV |
| Friends of AIA Byway | |||||||
| 2175 Mizell Road | St Augustine | FL | 32080 | 010817026 | 501(c)(3) | 12000 | Nature Tourism |
| Brevard Nature Alliance | |||||||
| PO Box 517 | Titusville | FL | 32781 | 593558063 | 501(c)(3) | 7500 | Nature Tourism |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Nbr Of501 C3 And Govt Grants | 2 | TotalNbrOf501C3AndGovtGrants |
| Total Nbr Of Other Organizations | 1 | TotalNbrOfOtherOrganizations |
Form990 Schedule I Part IV Form990ScheduleIPartIV (2 entries)
| IdentifierIdentifier | Return ReferenceReturnReference | ExplanationExplanation |
|---|---|---|
| Schedule I, Part I Line 2 | Organization's procedures for monitoring the use of grant funds in the | United States: All grants require an application form along with a detailed proposal. Visit Florida has developed a comprehensive selection criteria and requirements for reimbursement. Grants are not paid until all requirements for reimbursement are met. |
| Part II, Column H: | Description of Grants: | Grant Supported "The International Plastics Showcase" held in Orlando in April 2012. |
Schedule J IRS990ScheduleJ
| Field | Value | IRS element (for citing) |
|---|---|---|
| Compensation Committee | X | CompensationCommittee |
| Board Or Committee Approval | X | BoardOrCommitteeApproval |
| Severance Payment | true | SeverancePayment |
| Supplemental Nonqual Retire Plan | false | SupplementalNonqualRetirePlan |
| Equity Based Comp Arrangement | false | EquityBasedCompArrangement |
Form990 Schedule J Part II Form990ScheduleJPartII (5 entries)
| Base Compensation Filing OrgBaseCompensationFilingOrg | Comp Based On Related OrgsCompBasedOnRelatedOrgs | Bonus Filing OrgBonusFilingOrg | Bonus Related OrgsBonusRelatedOrgs | Other Compensation Filing OrgOtherCompensationFilingOrg | Other Compensation Related OrgsOtherCompensationRelatedOrgs | Deferred Comp Filing OrgDeferredCompFilingOrg | Deferred Comp Related OrgsDeferredCompRelatedOrgs | Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrg | Nontaxable Benefits Related OrgsNontaxableBenefitsRelatedOrgs | Total Compensation Filing OrgTotalCompensationFilingOrg | Total Compensation Related OrgsTotalCompensationRelatedOrgs | Comp Report Prior990 Filing OrgCompReportPrior990FilingOrg | Comp Report Prior990 Related OrgsCompReportPrior990RelatedOrgs |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CHRISTOPHER THOMPSON | |||||||||||||
| 288585 | 0 | 0 | 0 | 0 | 0 | 17290 | 0 | 8029 | 0 | 313904 | 0 | 0 | 0 |
| EILEEN FORROW | |||||||||||||
| 180957 | 0 | 0 | 0 | 0 | 0 | 9138 | 0 | 8029 | 0 | 198124 | 0 | 0 | 0 |
| EVANGELINE Fileds | |||||||||||||
| 212439 | 0 | 0 | 0 | 0 | 0 | 12788 | 0 | 8029 | 0 | 233256 | 0 | 0 | 0 |
| FRANK Bud NOCERA | |||||||||||||
| 0 | 0 | 0 | 0 | 114485 | 0 | 0 | 0 | 3927 | 0 | 118412 | 0 | 0 | 0 |
| William SECCOMBE | |||||||||||||
| 209481 | 0 | 0 | 0 | 0 | 0 | 12852 | 0 | 8029 | 0 | 230362 | 0 | 0 | 0 |
Form990 Schedule J Part III Form990ScheduleJPartIII
| Field | Value | IRS element (for citing) |
|---|---|---|
| Identifier | part I | Identifier |
| Return Reference | Line 4a | ReturnReference |
| Explanation | Frank Nocera, Former CEO, received $118,412 in compensation and benefits based on a clause in his CEO contract. | Explanation |
Schedule O IRS990ScheduleO
General Explanation GeneralExplanation (4 entries)
| IdentifierIdentifier | ExplanationExplanation |
|---|---|
| 990 Part III, Line 2 | Visit Florida shall provide staff support to the Division of Tourism Promotion of Enterprise Florida, Inc. Part III, Line 3 Visit Florida ceased in conducting the program services related to the Deepwater Horizon oil spill as all of the funds allocated to Visit Florida for this program were spent by the end of fiscal year 2010-2011. PART VI: Governance, Management, Disclosure SECTION A, Line 4 Visit Florida made the following changes to the bylaws: Article II - Purpose Article III - Powers and Duties Article IV - Board of Directors Article V - Members Article VI - Councils and Committees Article VII - Officers a. Editorial references necessitated by the 2011 & 2012 legislation affecting Visit Florida's enabling statute; b. Changes necessitated by the shift in governance of Visit Florida by an appointed Board of Director's; c. Updates to the Bylaws to more accurately reflect actual practices affecting Visit Florida governance and management; d. Changes to enhance quality industry participation; e. Deletions of dated or unnecessary verbiage and f. Additions as reflective of standard or appropriate provisions for not for profit organizations Bylaws. LINE 7A The board of directors is composed of 31 tourism-related members appointed by Enterprise Florida, Inc. in conjunction with the State of Florida Department of Economic Opportunity. Line 7b Visit Florida (VF) was created by and operates in accordance with Florida Statue 288.1226. VF provides reports to Enterprise Florida, Inc. (EFI). The office of EFI annualy certifies whether VF is operating in a manner consistent with the policies. |
| Section B, Line 11A | After review by the Controller and CFO of the Form 990 (as prepared by an independent CPA), a copy of the 990 is given to the audit committee for review prior to being filed with the Internal Revenue Service Center. LINE 12C VISIT FLORIDA (VF), as part of its corporate by-laws (Article XIV), has a conflict of interest statement. "It is the duty of every member of the Board of Directors and Committee member who is in any way, directly or indirectly, interested in a contract or proposed contract with the Corporation to disclose the nature and extent of such interest and to refrain from voting in respect to the contract or proposed contract." The Conflict of Interest statement is in every VF committee and board book and is noted at the beginning of every committee and board meeting. In addition, it is located on our .org site. As part of the Policy and Procedure for Purchasing of Goods and Services and Related Contract Management, "It is also the policy of VISIT FLORIDA to conduct all transactions at arms length. An arms length transaction is when both buyer and seller are free agents, there is no conflict of interest and both parties willingly agree to the price. This ensures VISIT FLORIDA always receives a fair value for the monies expended and all vendors are considered fairly and equitably. This policy is reinforced by the good business practice and other purchasing standards as identified throughout this document." VF regularly and consistently monitors and enforces compliance with this policy. Upon selection of new board members, VF executives ensure that none have any conflict of interest. As an on-going procedure, when a vendor is selected for a contract, VF ensures that there is no conflict of interest with the vendor. All personnel, board members and vendors are covered under this policy. |
| Line 15 | Compensation for the CEO is recommended by the Executive Committee of the Board of Directors and is forwarded to the Board for approval. The committee writes the contract for the CEO and determines the compensation package. Every year, the package is reviewed to determine if an increase is to be given to the CEO as well as to evaluate the CEO's performance for the past year to decide if he has earned any or all of his incentive pay. Compensation for all other employees including the Chief Financial Officer, Chief Marketing Officer and other key employees is determined by a salary survey that is conducted by an independent contractor every THREE years and is updated by the independent contractor annually for Florida industry average increases within each position's salary range. In addition, all employees receive an annual performance review. Salary increases are determined by the performance review and where the employee falls in their position's salary range. Increases to salaries were last given in August 2012. The last salary survey was conducted in 2010. |
| Section C, line 19 | VISIT FLORIDA's governing documents, conflict of interest policy and financial statements are made available to the public upon request. In addition, the conflict of interest statement is in every VF committee and board book, is noted at the beginning of every committee and board meeting, and is located on our .org web site. The financial statements are provided to the finance committee and board at the board meetings. The financials are discussed in detail at the finance committee meeting and in summary during the board meeting, which are both open to the public. |